Fashion & Beauty

DUBAI FASHION NEWS PODCAST

FASHION

Listen to the best interviews with Fashion professionals from the Middle East and Europe.

Episodes

DFN PODCAST: WALK THIS WAY WITH SILVIA LAGO SHOES
42:01
2017-09-22 13:35:45 UTC 42:01
DFN PODCAST: WALK THIS WAY WITH SILVIA LAGO SHOES

We met Silvia Lago at the past Arab Fashion Week. Her exquisite shoes speak loud about femininity and confidence, but also about fun and cuteness.

What was a surprise was everything else behind those pretty shoes. The comfort, the amount of time and care put into every little detail to make them shoes you want to wear all the time.

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Silvia wants all women to feel beautiful and empowered while wearing heels, and if your feet are hurting it is not something easy to achieve. That is why she took the mission of making heels comfortable for all of us. And we thank her for that!

SILVIA LAGO DUBAI FASHION NEWSPhoto Credit: Lorena de la Torre (Instagram @dubai.female.photographer)

TODAY´S PODCAST

In today´s podcast, Silvia Lago will tell us about her journey and why innovation is so important for her and her brand.

“Innovation is part of the DNA of my brand”

Not every designer decides to invest in innovation. Shoes are particularly complex and that adds costs and time to the equation. But innovation is a necessity of our fast-paced times, a way to differentiate yourself. For Silvia, it is a bit more than that… She just wants us pampered.

http://dubaifashionnews.com/wp-content/uploads/2017/09/DUBAI-FASHION-NEWS-PODCAST-18-FASHION-INNOVATION-WITH-SILVIA-LAGO.mp3 SILVIA LAGO DUBAI FASHION NEWSPhoto Credit: Lorena de la Torre (Instagram @dubai.female.photographer)

THE BEGINNINGS OF SILVIA LAGO

Silvia Lago studied Business Management and soon she realized that there was an unattended niche: for luxury and comfortable shoes. The dichotomy was either to wear ugly (or not so pretty, let’s be diplomatic) shoes and have comfort, or have beautiful shoes that you just want to get rid of because they are killing your feet.

She studied shoemaking and got on board scientists and engineers to help her shape what today is called the LagosFit.

SILVIA LAGO DUBAI FASHION NEWSPhoto Credit: Lorena de la Torre (Instagram @dubai.female.photographer)

THE LAGOSFIT

In the podcast, she explains all the details of the LagosFit. But what I can tell you is that if you try one of her shoes, you will instantly understand. It feels like the shoe is hugging your feet.

SILVIA LAGO DUBAI FASHION NEWSPhoto Credit: Lorena de la Torre (Instagram @dubai.female.photographer)

There are cushions to protect the ball of the feet. Also, the heels are shock-absorbent, so your knees are not suffering. The inner lining has soft leather that has an antibacterial treatment. The shoe is well-balanced, meaning that the weight is distributed evenly.

SILVIA LAGO DUBAI FASHION NEWSPhoto Credit: Lorena de la Torre (Instagram @dubai.female.photographer)

Easier to say that to do. It took 3 years of research and many trials, errors, and adjustments. The good thing is that Silvia Lago was the first one to try and test and she is not easy to please. Her determination and passion are what drives her high level of demand.

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THE NEW COLLECTION

Silvia is now back in Dubai to do the launch of her latest collection. We couldn’t miss it and there we went to the Five Palm Hotel. A gorgeous hotel with amazing views and a breathtaking architecture.

“Divas” is the name of the new collection. The inspiration behind it is the timeless elegance of the divas in the 40´s and 50´s. Audrey Hepburn, Grace Kelly… they became fashion icons and their style is always in vogue no matter the years.

SILVIA LAGO DUBAI FASHION NEWSPhoto Credit: Lorena de la Torre (Instagram @dubai.female.photographer)

These shoes are so elegant and so beautiful, that I am pretty sure the divas would have loved them. They come in vibrant colors: yellow, baby blue, shades of pink, fuchsia, green, and of course, red, off-white, and black.

Her shoes use Italian leather and Swarovski crystals. She chose to produce them in the Alicante area- in Spain- where traditional shoemaking passed from generation to generation for centuries. The best shoes and bags are done there and in the Ubrique area (in Andalucia).

Magic happens in the hands of these artisans and many Dubai Mall luxury brands know it and also produce there. The final result is a shoe that will take you to places… Beautifully and comfortably.

If you want to get in touch with her. Check her website, her Instagram, her Facebook page or send her an email.

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Not sure if you listen to our podcast directly from the computer or from iTunes on the phone but it is time to sit and relax. Get your headphones on, and enjoy the great interview with shoe designer Silvia Lago. Just hit Play.

The post DFN PODCAST: WALK THIS WAY WITH SILVIA LAGO SHOES appeared first on Dubai Fashion News.

DFN PODCAST ABOUT WHAT IS VEGAN FASHION AND HOW TO LAUNCH AN ECOMMERCE
37:32
2017-09-22 13:35:45 UTC 37:32
DFN PODCAST ABOUT WHAT IS VEGAN FASHION AND HOW TO LAUNCH AN ECOMMERCE

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I know you are going to love today´s podcast. Why? Because it is full of insights and great information. Today Shruti Jain, Co-founder of Address Chic is going to tell our fashion community at the podcast, what vegan fashion is and how she started her ecommerce site Address Chic.

ABOUT ADDRESS CHIC AND HOW IT STARTED

Address Chic is not a very common website.  It is a digital magazine and a shop that is home to vegan and ethical products and articles.

VEGAN FASHION PODCAST

We might think that Veganism is only related to food, but in reality, there is a lot more. The philosophy behind is based on being compassionate and do not hurt animals. So, vegans not only don’t eat meat, fish, eggs, etc… they also avoid animal products such as milk, honey, etc…Why? Because more often than not, the process or ways to get them are not too respectful or may hurt or stress the animals.

Behind this, there is huge respect for every living being. Shruti has been a life long vegetarian, and eventually, she moved to veganism. “It is a change that takes time and is a personal journey”.

She realized that keeping her philosophy in all the realms of her life was very difficult. And that is how the idea to curate and select products that will follow the requirements for a cruelty-free lifestyle started. Address Chic was born.

VEGAN FASHION?

In vegan fashion, there are certain materials that are not used, such a leather, wool, silks etc… Instead, they use organic cotton and new high-performance textiles that don’t contain any animal fibers, such as tencel, pinatex or mushroom leather.

It is not easy to find products that use these materials and are fair trade. Of course, if veganism is about compassion, not fellow humans are underpaid or mistreated in the process of producing the garments or accessories.

Stella McCartney is a vegetarian fashion designer that helped the world see that there are other possibilities, more environmentally friendly and more animal-friendly. The movement got a real push and exposure.

Shruti shares with us vegan designers that we can find on her page and that are worth watching.

THE MARKET

The vegan market is very niche but there is a lot of space to grow. At the end of the day, the products might be attractive for many reasons: the design, the innovation behind, the comfort and of course, the cruelty-free care.

USA and Europe are bigger on it. In UAE, it’s still very incipient. That is why Address Chic ships worldwide. Also, because their products are produced all over the world, they are more kind of an e-marketplace. That means they don’t stock the items but make sure the selected suppliers do ship the right goods to the clients.

COMMUNICATING WITH YOUR AUDIENCE

Shruti wants to break the image that vegan, ethical or vegetarian fashion are only for the hippies or for the beach. She is taking her time to source stylish and cool garments and accessories that follow her requirements. But once you have them, you need to communicate and change the misperception the world has about these alternative proposals.

VEGAN FASHION PODCAST

Of course, thanks to their digital magazine they have already a voice in the community. But as they are the first ones, they needed to go further. That is how she decided to do a vegan fashion look book. Using products in or out her website, she put together different looks for different occasions. Have a look at the lookbook and how it was done here!

Also, there is a TV program in the US that talks about veganism and they were invited to be part of its second season. You can imagine that brought a lot of exposure to the vegan fashion website and the magazine.

By the way, here you have the links to both sites: the magazine and the e-commerce if you want to have a look and share it with your friends and family. If you want to get in touch with Shruti or Ritika, you can email them or get in touch through their social channels. FacebookTwitter, and Instagram .

ABOUT DUBAI FASHION NEWS PODCAST

Did you know that Dubai Fashion News is a collaborative platform? Our mission is to help emerging talent thrive and get visibility. We have a lot of amazing partners and contributors that always support us and give us ideas to create new and fresh content. We write about it on the digital magazine and we speak about it on the fashion podcast.

If you liked this podcast, you will love these other podcasts where we learnt how to get Instafamous with Shomaila Maurer, how do Fashion PR agencies work with Atteline, how do niche markets work with Iban Salgado… but the best thing you can do, is to subscribe to the podcast and get your fortnight dose of the best fashion interviews right on your phone.

Check out how to do it in this link. It is very easy!

If you like this initiative, please share it with your friends and also leave a comment on iTunes. Your 5-stars and your comments on iTunes make us soooo happy and it is free!

Now, sit down, put your headphones and enjoy the interview. Time to hit Play!

The post DFN PODCAST ABOUT WHAT IS VEGAN FASHION AND HOW TO LAUNCH AN ECOMMERCE appeared first on Dubai Fashion News.

DFN PODCAST: HOW FASHION AWARDS WORK- PART 2
32:36
2017-09-22 13:35:45 UTC 32:36
DFN PODCAST: HOW FASHION AWARDS WORK- PART 2

On the previous podcast, we enjoyed the conversation with Ujjawal Dubey from Antar-Agni. You can listen to that podcast here. He told us how it was the experience to prepare and win the Regionals of the prestigious Woolmark Prize in menswear and many other fashion awards. Today, we have with us the winner of the womenswear prize: Ruchika Sachdeva from Bodice.

She is going to share with us her journey, what is Bodice about and how she lived the process so far. Listen to it here. Hit play!

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RUCHIKA SACHDEVA: REGIONAL WINNER OF THE WOOLMARK PRIZE IN WOMENSWEAR

ABOUT RUCHIKA

This is how the journey of Ruchika started. Ruchika Sachdeva is originally from New Delhi in India. She later went to live and study in London at the London College of Fashion. There, she found that people dressed very freely and that there were endless possibilities to express yourself through your clothes and your style.

Soon, she became proficient in “speaking the language of clothes”. After studying, she came back to India and started developing what is today her brand: Bodice.

RUCHIKA SACHDEVA FASHION AWARDS DUBAI FASHION NEWS PODCAST

ABOUT BODICE

Bodice is the most elementary building block when pattern making. Mostly you can drape around the body or you can make patterns. She uses pattern making and because she believes in the beauty of simple things, she called her brand Bodice.

This brand is pretty special. She started it in 2011 with the help of a tailor, with not much money but a clear philosophy about what she wanted to create.

RUCHIKA SACHDEVA FASHION AWARDS DUBAI FASHION NEWS PODCAST

Ruchika wants to be different to what is out there. Her clothes and designs are full of meaning. She enjoys contrast and contradiction, opposites, and parallels. For example, she mixes artfully the old traditional Indian techniques with contemporary designs. Tradition that everybody can wear on a daily basis, and feels modern and fresh.

Bodice has received many fashion awards and prizes already. From Elle, Grazia, to Forbes, where she was even on the cover.

She loves what she does, and you can tell. In a way, she is on a mission to get her clients to feel happy and empowered, to boost their self-confidence.

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ABOUT THE WOOLMARK PRIZE

Ruchika Sachdeva had 3 months to prepare for the competition. All candidates had to submit quite a lot of papers about themselves and their brands and of course needed to create something within the requirements of the Woolmark Prize. The major requirement was that you have to use minimum 80% merino wool.

BODICE PROPOSAL FOR THE WOOLMARK PRIZE

Wool is versatile and ductile. Ruchika´s proposal included a jacket with 2 layers of handwoven wool fabric and to sew them together she used a very antique technique. This technique is used by grandmothers in India when babies are born. They will use their sarees to do bed linen for the newborn and stitch the layers together. The jacket looked great and totally modern. I wouldn’t have thought that so much tradition and meaning would be on it.

RUCHIKA SACHDEVA FASHION AWARDS DUBAI FASHION NEWS PODCAST

But the jacket had more surprises in store. Inside the jacket, there is another piece- kind of like a scarf but sewn to the sides. That inner fabric was handwoven again, but this time with stripes. Each line is different in size and in the space in between is also different. She didn’t want a “perfect looking print” motif. She enjoys difference and freedom. So, the stripe pattern came out of instinct instead of measurement.

RUCHIKA SACHDEVA FASHION AWARDS DUBAI FASHION NEWS PODCAST

The dress uses color blocks and pleats using a technique that will save you to iron pleat by pleat in the future.

Ruchika will start preparing the rest of the looks required for the finals that will take place in Florence in 6 months. She deserves to keep on winning fashion awards and recognition for all the thought and effort to make things different.

If you want to get in touch with her or learn more about her brand, check her website, her Instagram, and her Facebook. At the end of the year, the e-commerce will be launching so stay tuned!


Don’t miss the huge amount of knowledge and wisdom shared by other fashion professionals in Dubai Fashion News Podcast. It is very easy to subscribe and share with your fashion friends. We are on iTunes, Ivoox, Spreaker, etc.. You can listen to the great interviews in the gym or while doing the groceries. Podcasts are so cool!

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The post DFN PODCAST: HOW FASHION AWARDS WORK- PART 2 appeared first on Dubai Fashion News.

DFN PODCAST: HOW FASHION AWARDS WORK- PART 1
25:15
2017-09-22 13:35:45 UTC 25:15
DFN PODCAST: HOW FASHION AWARDS WORK- PART 1

In today´s podcast, we are going to learn how fashion awards work directly from the designers that just won the Regional Woolmark Prize.

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Dubai Fashion News team congratulates the two winners: Ujjawal Dubey that won the menswear with his brand Antar- Agni and Ruchika Sachdeva that won the womenswear with her brand Bodice. We had the pleasure of interviewing these two creative souls and that is why you have a part 1 and a part 2 of this podcast.

FASHION AWARDS ANTAR-AGNI 3

They will share with us their individual visions, how they lived the submission and preparation for these regionals and how will they prepare for the prestigious global Woolmark Fashion Prize. Ujjawal Dubey from Antar- Agni will be the first audio you will hear. In 15 days, you will have Ruchika Sachdeva from Bodice.

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ABOUT THE INTERNATIONAL WOOLMARK FASHION PRIZE

Well, you guessed it! The sponsors are the Woolmark Company. The Australian wool growers association that today are a worldwide reference when it comes to wool. Wool is not only a top-quality natural fiber, it is also super versatile. It will protect you from the cold and also from the heat. It stays dry which is very important because it avoids bacteria to grow. Wool is pretty awesome indeed.

The International Woolmark Prize rewards textile innovation applied to the fashion industry every year. They divide the entire world into regions and select the best textile innovation proposals from the nominated designers. Yep! Nominated because every region will have a number of bodies that will propose fashion designers that can come up with good ideas related to this. Dubai belongs to the region that encompasses the Middle East, India, and Pakistan. Once the regionals happened, there is a second round… the globals, the finals.

This last week at the Hotel Five Palm Jumeirah Dubai it took place the Regional Woolmark Prize gala dinner where they announced the winners. Just picture it… a beautifully arranged dining area, with low light and flowers in each table.. and you hear…

AND THE WINNER IN MENSWEAR IS… UJJAWAL DUBEY FROM ANTAR – AGNI!

He jumped. His face still showing disbelief… yet, we all push him.. Go! Go!.. Hugs and Congrats on the way to the stage. Ujjawal just won the menswear category.

That is how it happened at the magical night. Ujjawal tells us how he started Antar- Agni in March 2014 and that it means “Fire Within”. Famous for its cuts and drapes and its eco-friendly and genuine approach to fashion. That is probably what the judges of the panel liked from his proposal.

But he has won many fashion awards already with Antar- Agni. From Fobes India- 30 under 30 to GQ- 50 Most influential, Grazia, Elle… He is very humble but his journey is very impressive.

Hear it all here or on iTunes.

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HOW FASHION AWARDS HELP YOUR BRAND?

The regional winners won AU$70.000 (around 205,156.00 AED), receive mentoring support from a global panel of experts along with being granted a Woolmark license. And the opportunity, of course, to compete in the finals.

FASHION AWARDS ANTAR-AGNI 3

Ujjawal shares that recognition and appreciation for his efforts are key for him. It is like a test. It means that what you are doing, the judges are liking and most probably the market will like it too.

Fashion awards help him build his brand and get its name out there, for shops, press, and further opportunities.

HOW DID UJJAWAL PREPARE?

Once he found out he was nominated ( by IMG India), he received the guidelines he needed to follow. Apart from a lot of documentation that he had to produce and submit. He also needed to come up with 6 looks for this competition that will fit the spirit of the contest. Only one needed to be produced, but the concept had to be developed.

FASHION AWARDS ANTAR-AGNI 3Ujjawal Dubey with Dubai Fashion News Editor-in-Chief (mee!)

AND NOW THE FINALS…. HOW IS HE GOING TO PREPARE?

Ujjawal is going to invest the money of the fashion award to produce the other 5 looks. That is one of the requirements for the finals. He wants to keep on thinking about how to improve his designs and as it is all hand-loomed it will require some time.

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The finals will be taking place in Florence, Italy in January.

And you might be wondering what will be the prize if he wins the finals of these fashion awards?

The winners of the menswear and womenswear global finals will receive a further AU$200,000 (around 550.000 dirhams) as well as mentoring from industry experts.

FASHION AWARDS ANTAR-AGNI 2Manish Malhotra, one of the Woolmark Prize judges.

In the finals, there is a third winner part of the newly introduced Innovation Award. So, there will be 3 awardees.

The 3 international winners will have the opportunity to have their collection distributed through the prize’s prestigious international retail network including Boon the Shop, S. Korea; Boutique 1, UAE; David Jones, Australia; De Bijenkorf, Amsterdam; Harvey Nichols, UK; Hudson’s Bay Company, Toronto; LECLAIREUR, Paris; mytheresa.com, ORDRE, and SSENSE.COM.

ABOUT ANTAR- AGNI

You can see and try on its menswear in Dubai at Vesimi and all across India and follow him on his social media. We need to support talent!

Antar- Agni´s websiteFacebook, Twitter, and Instagram.

And also you can read the previous interview we did with all the Woolmark Candidates here.

 


And remember to also follow and subscribe to Dubai Fashion News. The magazine and the podcast where you can get to know everything about the fashion industry. Here we interview fashion designers, influencers, models, photographers, shop owners, … you name it. And what for? To learn their insights, their stories, and the lessons they learnt along the way.

So, if you are a fashion designer or if you know one that wants to learn how fashion awards work, make sure you listen and share the podcast, because it is full of insider tips and tricks. And remember, that Ruchika Sachdeva from Bodice is going to tell us how she prepared and lived this same experience in the next podcast.

 

The post DFN PODCAST: HOW FASHION AWARDS WORK- PART 1 appeared first on Dubai Fashion News.

DFN PODCAST: HOW DO FASHION PR AGENCIES WORK WITH ATTELINE
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2017-09-22 13:35:45 UTC 48:28
DFN PODCAST: HOW DO FASHION PR AGENCIES WORK WITH ATTELINE

In today’s podcast, we have the two masterminds behind Atteline, a lifestyle and fashion PR agency. Sophie and Brooke worked together in the past and after seeing their synergy, decided to venture together and create their own fashion PR agency. Atteline is assisting today many clients, from haute couture, jewelry, ready to wear, swimwear, accessories to flowers and interior designers to name a few.

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FASHION PR AGENCY ATTELINE DUBAI FASHION NEWS

One is coming totally from the fashion PR world, the other coming from a more corporate PR. The mix of their skills and experience is their strength as they complement each other.

Their clients sit very well together and they help each other in direct or indirect ways. They consider Atteline a brand so their clients also share the style and vision and not only the target audience.

Sophie and Brooke told us that before preparing a proposal it is very important to have a good conversation with the potential client and understand what are they expecting and how they want the brand to be perceived.

FASHION PR STRATEGIES

There are a lot of ways to assist brands and designers to reach their goals from a PR perspective. It is important to define very well the objectives, whether it is to impact the bottom line whether it is to get more visibility or create brand awareness.

As fashion is very visual, they will advise if they need to be stronger or what type of images are to be used. Events, media gatherings and press releases might also be part of the equation. Sometimes the brand is opening in the GCC but it is an international brand. In those cases, the objectives and visuals need to be aligned with the Head Quarters but having the local twist and knowledge to make sure they will work in the market.

FASHION PR AGENCY ATTELINE DUBAI FASHION NEWS

Social media is huge in the GCC countries. They explain how for example Saudi Women use their phones to be connected to the world of fashion and beauty. Twitter and Instagram are massive and that leads to the use of local influencers as ways to reach to all that audience. But mind you, every Gulf country is different from one another. Kuwait, UAE, Saudi, Bahrain… are all different and will require a different approach.

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INTERNATIONAL AGENCY STANDARDS

In the case of Atteline, they follow these standards, which are not complex but require a commitment from the agency. If in London, New York or LA… they will be a given. But it is not so often to see agencies following them in the Middle East.

These standards require from the agency to:

  1. Be specialized. Work in a particular niche.
  2. Have a maximum of 3 to 4 clients per team.
  3. Do not work on temporary projects but in full time retainers. This allows the clients to have a consist team and proper follow up on their needs. At the same time, it allows the agency to have not only a fix team of employees but also to bring to the table strategies that will have a bigger impact in the long term.

LOOKING FOR A FASHION PR AGENCY?

When it comes to select a PR agency it is very important to click with the team that will be handling your account. Therefor Sophie and Brooke recommend doing a proper research and make sure you shortlist agencies specialized in your sector and even your niche.

After that, meet them face to face, see if you like the team, if you share the vision and ways to work. Even ask around if they are good and make sure you receive a proposal with detailed deliverables. We know PR could be difficult to quantify. But it is key to know what you want and make sure the agency understands it well and has a plan for you to get there.

BUT WHAT IF THERE IS NO BUDGET?

If you are just starting or have no budget, there are things you still can do.

  • Work in your digital brand awareness. Use Instagram, Twitter, Facebook…
  • Work with your network. Networking can be key for you to start meeting influencers or buyers, or press. Show you creations, ask for feedback, do small gatherings with your entourage.
  • And maybe you need some help for a particular launch. Then see if a PR can assist you with that, until you are ready to move into the commitment of a full-time retainer.

WORKING WITH CELEBRITIES

When Sophie and Brooke started the agency, they wanted to differentiate it from other PR agencies in the region. That is why Atteline follow International Agency Standards and that is why they work with celebrities from Hollywood. Yep! Kim Kardashian, Cara Delevigne, Beyonce…

FASHION PR AGENCY ATTELINE DUBAI FASHION NEWS

Mind you, there is a difference between influencers and celebrities. Celebrities are worldwide known. You can give some local designer sunglasses to Kim Kardashian and be able to use her pictures in the Middle East. It doesn’t matter if you are stocking in USA or not. Their reach is massive.

They have a showroom in LA and a team there that works with their stylists and the celebrities themselves. They will loan their pieces or gift them. Later they monitor if the celebrities used them and select the best pictures to share with the media.

All this is achieved through strategic partnerships, relationships and networking, networking, and more networking. It is very important to be trustworthy. Everything is based on trust and against what you might think, there is no money exchanged.

If you want to know more, listen to the full interview by hitting play at the player. And don’t forget to subscribe to the podcast here. That way you will receive a notification every time there is a new one.

In Dubai Fashion News Podcast we have only the best of the best interviews. From Fashion professionals to fashion professionals. So, if you are a fashion designer, a pattern cutter, a textile expert, a retailer, a shop manager, a model or a photographer… there is always something interesting to learn from this amazing sector.

If you want to get in touch with Sophie and Brooke or find out more information about Atteline. You can visit their website here.

The post DFN PODCAST: HOW DO FASHION PR AGENCIES WORK WITH ATTELINE appeared first on Dubai Fashion News.

DFN PODCAST WITH DINA MELWANI AND HOW TO GROW YOUR FASHION BRAND INTERNATIONALLY
50:21
2017-09-22 13:35:45 UTC 50:21
DFN PODCAST WITH DINA MELWANI AND HOW TO GROW YOUR FASHION BRAND INTERNATIONALLY

In today’s podcast, we are going to learn a lot from Dina Melwani. This passionate Moldovan started her eponymous brand in Dubai in November 2015 and managed to get her pieces sold internationally in a very short period of time. How? Dina Melwani dreamt big and run away from the small atelier syndrome. Her system and way of working is eye-opening and you can’t miss it.

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If you are a fashion designer or know one that wants to start selling international or simply could benefit from the many other topics we have talked about in Dubai Fashion News Podcast, share the love.

To subscribe to the podcast is very easy. Just click here or subscribe to the magazine here. That way, you will receive every 15 days a newsletter with the latest news, including the latest podcast.

ABOUT DINA MELWANI

Dina showed signs of being super creative since a very tender age. She was inclined to the arts, specially drawing and painting. Later, she studied at Esmod Dubai and wanted to start her own fashion brand. A brand that would have high quality textiles and finishings at an affordable price. A brand that would have classic cuts as she wanted to offer timeless pieces, away from changing trends. These are today the values behind Dina Melwani and they definitely seem to work.

DINA MELWANI DUBAI FASHION NEWS PODCAST

DINA MELWANI´S CREATIVE PROCESS

Dina has a particular creative process for her pret-a-porter collections. From an initial mood board, where inspiration and general direction is portrayed, she creates four different stories based on her same muse: Elegant, Daywear, Cocktail and Fusion.

These four stories or situations where she imagines her client, allow her to better cater the needs of different shops and markets.

After that the material selection, the final design, pattern making and sampling will follow suit.

HOW TO OFFER AFFORDABLE LUXURY?

Dina´s dream is to find people on the street wearing her pieces. She is very aware she cannot and doesn’t want to compete to mass producers like Mango or Zara.

Quality has a cost but she would rather reduce her margin and find ways to reach economies of scale to get her price point.

That means that instead of producing one piece every time, she works on volume with factories. She selected factories that are used to luxury clients like Isabel Marant or Lanvin. As one of her mottos says, she never compromises on quality. Her textiles are close to sublime, the manufacturing has to be aligned with that.

Dina Melwani has another line for Haute Couture. Here she offers a design from scratch to adapt to the client´s body shape, taste and special occasion. She loves this, but it is more of a hobby than a scalable business. Her main focus is the pret-a-porter collections.

Listen it all here.

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DINA´S LESSONS LEARNT

Find reliable suppliers

She started in Dubai, using local suppliers and working only from her atelier. Once the first collection was out and orders started to arrive, she found out that the local suppliers were not able to provide the same fabric anymore. At the end of the day, they are distributors. She needed to change suppliers to be able to show consistency. Her suppliers now are textile factories directly.

Factories often work with MOQ (Minimum Order Quantity) … but if you are looking to have volume it will provide you with better price per meter. Of course, there is a higher risk when buying more quantity in advance. Make sure to buy fabrics you will use one way or another.

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PR Magic

In order to open new markets, Dina believes in PR´s magic. Having a person that knows the market on location will help you have your name out there and get the visibility to be attractive to shops. At the moment, you can find Dina Melwani´s in New York, in UAE, online and soon in LA and London.

Have a Plan

Creative people often disregards this, but if you want to live out of your fashion brand… it is a business and requires of a business plan. Sit and reflect what you want to do and how are you going to make it happen. Make a plan, stick to it and review it from time to time.

Buyers know…

You can’t fool buyers, whether professional or not. They will know if a garment is worth your price or not. Quality and finishings have to be great. The pieces need to look good from the outside and in the inside. Don’t forget that, as it is very important and it will help you position your brand also in the right segments.

Always reinvest

When you are starting, whatever profit you are getting, try to invest it back in the business.

On organizing the logistics

Dina Melwani uses her atelier as headquarters. So, whatever the factories are producing (fabrics or final garments) will be shipped to Dubai. Quality will be checked here to be later shipped to the different stores.

This way they control the wastage and the quality provided across the whole supply chain.

Dina Melwani spilled the beans with us and gave us a lot of food for thought. With her vision and her drive, it is no wonder she is achieving her dream and we are happy to support her in her journey.

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If you want to see her pieces you can check her website or if you are in Dubai visit any of the shops where she stocks: Atelier des Artistes (in Boxpark), Kachins, O concept Store and Fashion Vault.

If you have any question or want to be part of the podcast, send us an email at hello@dubaifashionnews.com.

Now relax and listen to the full interview here.

 

The post DFN PODCAST WITH DINA MELWANI AND HOW TO GROW YOUR FASHION BRAND INTERNATIONALLY appeared first on Dubai Fashion News.

HOW TO GROW YOUR INSTAGRAM AND WORK WITH INFLUENCERS WITH SHOMAILA MAURER @EMIRATESFASHIONISTA
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2017-09-22 13:35:45 UTC 41:49
HOW TO GROW YOUR INSTAGRAM AND WORK WITH INFLUENCERS WITH SHOMAILA MAURER @EMIRATESFASHIONISTA

Shomaila Maurer is the name behind the Instagram handle Emirates Fashionista. She is now a fashion and beauty influencer with almost 100k followers, but we wondered how it all started.

Our Emirates Fashionista is very generous and today she is going to share with us how she started and how she is keeping her Insta feed fresh and with tons of likes and comments. Get ready to have your Instagram growing like foam.

Not only that, she is also a master networker and an event manager for Expat Connect. Want to know how to better network? Stay tuned and listen to this last episode of Dubai Fashion News Podcast with Shomaila Maurer.

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EMIRATES FASHIONISTA INSTA TRICKS

First of all, to have this number of followers and this level of engagement is not something that happens overnight. She started in 2010 and spends daily around 5 hours on Instagram. There is sacrifice there, eh!

She confesses that she wakes up very early and the first thing she does is check what have happened during the night on Instagram. She loves talking and getting to know her followers, so that means that she responds to each and every comment that is left on her feed. And trust me… there are a lot!

Of course, the quality of the picture is key, but also you have to post things that your followers might like. The best advice then, is to be true to yourself from the very beginning.

Also, you have to post when most of your followers are online. There are some apps that will send you an alert like Crowdfire or Latergram.

BRANDS, INFLUENCERS AND VICEVERSA

She is working with brands already so she advises to both brands and influencers, whether bloggers, youtubers or instagramers, to be aligned and on the same page. Brands should target influencers that represent the demographic of their clients if they want to increase their sales and brand awareness. Numbers are not necessarily conversions, so it is more important to see the engagement rather that the amount of followers.

SHOMAILA MAURER EMIRATES FASHIONISTA DUBAI FASHION NEWS

Shomaila selects brands that she would use as a consumer. If she doesn’t like a brand or what it represents, she will reject them and direct them to a better fit, that might be a fellow influencer.

HOW WAS SHOMAILA BEFORE BECOMING AN INFLUENCER?

She is a Pakistani girl that happened to move to Korea years ago. There is where she studied university and started her career. Eventually Korean Air asked her to move to Dubai to be in the Marketing division and here she came. Yep! Shomaila speaks fluently Korean… We couldn’t imagine that!

SHOMAILA MAURER EMIRATES FASHIONISTA DUBAI FASHION NEWS

Our Emirates Fashionista has always been very creative. She studied grooming, fashion design, web design, and a myriad of courses… that are coming quite handy today when working with brands and putting together campaigns. And also in her job today, as Event Manager and Community Manager of Expat Connect.

Expat Connect is a huge community in Dubai that connects expats. It’s especially convenient when you are relocating to Dubai and want to meet people. Shomaila organizes events and guides each of the members about how is it to live in Dubai, where and how can they get things done, and also connects them, if they have common interests or similar professions… Because of this, she is the Queen of Expats.

Which lead us to the next segment…

HOW TO BETTER NETWORK

Shomaila meets her followers on Instagram but also invites them to her events. So, online and offline networking is part also of the secret recipe.

She advises people to come and join networking events such as Expat Connect, and not to be too direct. “Try to genuinely get to know the person in front of you, rather than just hand your business card and see how you could benefit or not from that connection. We are all people at the end of the day”.

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If you want to know more, listen to the full episode of the podcast here. If you like it, hit the subscribe button and give us your 5-star rating on Itunes. Your 5 stars will allow this podcast to grow and get more visibility within iTunes. And don’t forget to leave a comment. Your feedback is super important for us.

If you want to communicate with us, send Shomaila a question, be part of the program, or are interested in a particular topic, just send us an email to hello@dubaifashionnews.com or use our Facebook or Instagram accounts.

 

The post HOW TO GROW YOUR INSTAGRAM AND WORK WITH INFLUENCERS WITH SHOMAILA MAURER @EMIRATESFASHIONISTA appeared first on Dubai Fashion News.

DFN PODCAST WITH TAMARA HOSTAL FROM ESMOD DUBAI. DO YOU WANT TO STUDY FASHION?
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2017-09-22 13:35:45 UTC 31:42
DFN PODCAST WITH TAMARA HOSTAL FROM ESMOD DUBAI. DO YOU WANT TO STUDY FASHION?

In todays podcast we have as guest Tamara Hostal, co-founder of Esmod Dubai. She is going to explain us about the courses they offer in her school, how the fashion scene has evolved in the region over the years and key advice she gives to her students about how to be successful in fashion.

You can listen to the interview by hitting play here.

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ABOUT ESMOD DUBAI AND TAMARA HOSTAL

Esmod is the oldest fashion school in the world. It started in 1841 from the skilled hands of Alexis Lavigne, the personal couturier of Imperatrix Eugenie.

ESMOD DUBAI DUBAI FASHION NEWS 6Photo Credit: Lorena de la Torre

He created a methodology and some elements that today are part of every fashion atelier: the mannequin and the supple tape measure.

Esmod Dubai is affiliated to the Paris fashion school. Actually, there are 22 Esmod schools around the world. Esmod Dubai follows the same program for the 3-year Higher Diploma of Fashion Design and Pattern Making as Esmod Paris. Additionally, they have created other courses more specific to the region like Modest fashion, Abaya design, Fashion Marketing or Luxury brand management… and now, they are open for registrations.

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DO YOU WANT TO STUDY FASHION?

Tamara Hostal advises prospective students to be very honest about their reasons why they want to study fashion. Don’t do it just because now is trendy to be a fashion designer. Do it because you feel it and you are passionate about it.

Fashion is creativity and hard work. As a student you will need to attend to class (an average of 7 hours per day) plus homework, research etc… It requires time and dedication.

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If you are not sure if fashion is for you, you can take the summer course. During the whole month of July, you will receive an induction to the world of fashion. If you are not 100% sure, this is a great way to find out.

And if you are working, Esmod Dubai has evening classes available. It will take you longer but you will be able to keep your job while learning.

COLLABORATIONS AND EXPOSURE TO STUDENTS

Internships are compulsory to graduate. Esmod Dubai has students in Gucci, Dior, Harper’s Bazaar…and Tamara is happy to confirm that many companies decide to keep them.

Esmod Dubai seems to be everywhere. They do collaborations with designers like Rami Al Ali or with brands like Puma or Marriott, or with fairs like Leatherworld ME. Tamara Hostal shares that they receive a lot of proposals and join competitions they are invited to. Their good reputation seems to be doing all the talking.

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One project we like specially is Polette. A new concept store in City Walk recently launched by Esmod Dubai. This initiative provides a storefront to young graduates that are ready to start selling their creations. We all know how difficult is to start!

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DUBAI FASHION SCENE

Tamara Hostal is a titan in the Dubaian fashion scene. She has been here for more than 15 years and saw the many changes UAE and Dubai have gone through.

In the podcast, she thanks the malls as they educated the population about beauty, fashion and quality and kept the door open to aesthetics from all over the world.

When asked about what would need Dubai to become a fashion hub, she is clear. “It takes time, but Dubai is on the good way”. Paris certainly didn’t happen overnight. She advises to focus on quality and creativity. Public institutions such as DDFC, fashion schools, malls, private companies, and designers are helping shape and get Dubai there.

ESMOD DUBAI DUBAI FASHION NEWS 7Photo Credit: Lorena de la Torre

Want to know more about what Tamara thinks is the key to success in fashion? Listen the full episode and Subscribe to the podcast. It is very easy. If you dont know how, click here.

If you want to communicate with us, be part of the program, or are interested in a particular topic, just send us an email to Hello@dubaifashionnews.com or use our Facebook or Instagram accounts.

The post DFN PODCAST WITH TAMARA HOSTAL FROM ESMOD DUBAI. DO YOU WANT TO STUDY FASHION? appeared first on Dubai Fashion News.

DFN PODCAST WITH AAVVA FASHION AND THEIR SECRET RECIPE TO SUCCESS
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2017-09-22 13:35:45 UTC 44:19
DFN PODCAST WITH AAVVA FASHION AND THEIR SECRET RECIPE TO SUCCESS

In today’s Podcast, we interview Ahmad Ammar and Vincenzo Visciglia, the dynamic duo behind AAVVA Fashion. A brand that even though it is young it is becoming very successful. They share with us their secret recipe for success, how they started and how they managed to get in shops like Galleries Lafayette.

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ABOUT THE BRAND: AAVVA FASHION

The brand started in 2011, although they became more popular around 3 years ago. They bring a fresh attitude to the saturated fashion world. Why? Maybe is because both masterminds behind are coming from not-so-fashion related backgrounds. Ahmad is a civil engineer and Vincenzo an architect. To add a spice to the equation, they are coming also from quite different corners of the world: Brazil and Lebanon.

All this mix of cultures, backgrounds and personalities influence how they do things and their design style. They are able to cater to both worlds: both the Arab women and also an international clientele.

AAVVA FASHION DUBAI FASHION NEWS

Their designs play with the unexpected use of materials and structure. Fabrics like neoprene, thick fishnet or even matelasse fabric get mixed with delicate embroidery, bead appliques, felt or sheer fabrics. The results are feminine and fun.

ABOUT AHMAD AND VINCENZO

AAVVA Fashion was meant to be. It was latent somehow. They both loved fashion from their tender youth even though studied and worked in such a different field as construction. They knew eventually, they will start their own label.

AAVVA FASHION DUBAI FASHION NEWSAt the AAVVA Atelier everything is handmade.

Ahmad Ammar studied Civil Engineering because the family wanted him to secure a good job. Once that was achieved, out of pure pleasure and love, he took Fashion Design at Esmod Beirut.

Vincenzo Visciglia was a model back in the day. He later studied Architecture and Design as creating was his true calling. To be able to mix both passions together was a dream for him.

They met working at a construction project, realised they shared a vision and started working together to make it a reality.

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Now they have AAVVA Fashion and also AAVVA Interiors. Their office and atelier are in Dubai Design District.

ABOUT THE RAMADAN COLLECTION

In the interview, they share they have two different women in mind when designing. You can see that in their past collections, and of course, also, in the Ramadan collection that is about to be released. For this collection, they both wanted to have versatile outfits. So that even though they can be used in Ramadan, they can be used in any other special occasion.

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You have a very avant garde ready to wear proposal with neoprene in black, red and white and cute little Fridas adorning the fronts. And also, a more conservative proposal with more Arabic flavour, velvets and embroidery.  We specially liked the new set of abayas. Produced in thick fishnet, they are structured, very comfortable and easy to match with any other clothes.

AAVVA FASHION DUBAI FASHION NEWS

We know you will love this collection, just because it’s stylish and fresh and because it speaks volumes about the woman wearing it.

More information on Ahmad, Vincenzo and their inspirations in Instagram and Facebook.

If you want to check a past article we wrote about them. Check it here.

ABOUT THE PODCAST

 

AAVVA FASHION DUBAI FASHION NEWS

This podcast is full of fun facts and hands on tips about how they got where they got. If you are an emerging designer, it is one episode not to be missed. Now relax, and press the play button.

Don´t forget to subscribe, like and share!

The post DFN PODCAST WITH AAVVA FASHION AND THEIR SECRET RECIPE TO SUCCESS appeared first on Dubai Fashion News.

DFN PODCAST WITH DR MANSOOR AL OBEIDLI & AASHIFA SALEEM ON HOW TO ORGANISE EVENTS AS THE WORLD BEAUTY CHAMPIONSHIP
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2017-09-22 13:35:45 UTC 38:17
DFN PODCAST WITH DR MANSOOR AL OBEIDLI & AASHIFA SALEEM ON HOW TO ORGANISE EVENTS AS THE WORLD BEAUTY CHAMPIONSHIP

I know you are going to love today´s podcast because it is so full of insights. This time we interview Dr Mansoor Al Obeidli and Aashifa Saleem. They are the masterminds and organisers of the World Beauty Championship. In this event, you will have under the same roof the best makeup artists and hairstylists. All of them competing to win the World Beauty Championship.

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ABOUT OUR GUESTS TODAY

Dr Mansoor Al Obeidli is a visionary. He studied Medicine, that is why he is a Doctor.  Dr Mansoor was the first Emirati medical auditor in the UAE.

UAE WORLD BEAUTY CHAMPIONSHIP DUBAI FASHION NEWS

He has always been very entrepreneurial and founded a real estate agency, a media company and even worked as an actor. You have to check his movie “The Capital Garden” about Abu Dhabi. Besides all this, he is also the UAE National Director of World Beauty Congress and founder of Bedazzled, an event management company.

Aashifa Saleem is a bright young woman. She is helping him organise the many events that are in the pipeline. Aashifa started as usher, when she was studying and ever since, has done everything within the event industry: MC, Model coordinator, PR and now, as Event Director. She has taken part of quite cool events like the UAE Space Agency launch, the Global Space and Satellite Forum or the HR Summit and Expo.

UAE WORLD BEAUTY CHAMPIONSHIP DUBAI FASHION NEWS

Today they are going to explain us how they are preparing their next big event, the World Beauty Championship.

ABOUT THE EVENT: THE WORLD BEAUTY CHAMPIONSHIP

The World Beauty Championship will have 45 teams, coming from 20 countries, competing in three categories: Hair, Makeup and Fashion look. Every team is composed by 2 or 3 members. Normally a model, a makeup artist and a hairstylist. If the person is an expert in hair and makeup, then it can compete in both disciplines. Those teams will have only 2 members.

UAE is competing with 7 teams. They were selected from the UAE Beauty Championship that took place in January 2017 in Dubai. If you are a makeup artist or a hairstylist and you would want to win the World Beauty Championship, this is your first step. Win the nationals, to be able to compete in the World finals.

The jury will have a tough job deciding. There will be 1st, 2nd and 3rd prize on each category. The event is taking place the 12th of May at the Dome in Dubai Sports City. You can find more information in this link.

ABOUT HOW TO ORGANISE FASHION AND BEAUTY EVENTS

First of all, there are a lot of permits to request and plenty of tasks to be organised and prioritised. So if you think you need assistance, go get the help of a professional event management company.

The first step is actually to request the permit to DTCM for the event to be happening.Take into account that there are many other permits to request depending on the type of event, if it is ticketed or not, etc.

For a fashion runway event, relatively simple when it comes to the set up, you might be able to organise them with only a month in advance if you are investing. If you want the support of sponsors, you will need at least 6 to 8 months in advance, as companies take their time to approve. Also it is quite important that your proposal comes in time when they are allocating their budgets.

Dubai Fashion News is supporting this first edition of the World Beauty Championship taking place in Dubai. So if you are attending, look for us and come to say Hi!.

Now, breath in, breath out, relax and hit the play button to listen to the full interview.

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UAE WORLD BEAUTY CHAMPIONSHIP DUBAI FASHION NEWS

We want to thank the Ghaya Grand Hotel for their amazing hospitality. They let us record from one of their suites and they are a dream.

The post DFN PODCAST WITH DR MANSOOR AL OBEIDLI & AASHIFA SALEEM ON HOW TO ORGANISE EVENTS AS THE WORLD BEAUTY CHAMPIONSHIP appeared first on Dubai Fashion News.

DFN PODCAST WITH LEILA ANTAKLY AND HOW MODEL AGENCIES WORK
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2017-09-22 13:35:45 UTC 26:51
DFN PODCAST WITH LEILA ANTAKLY AND HOW MODEL AGENCIES WORK

In today´s podcast we have with us Leila Antakly. She is the General Manager of Wilhelmina Dubai, an internationally reputed modelling agency. In the interview, she explains us how she attracts and selects talent and how model agencies work in general. We will speak about what type of models are in demand here, and some model hot topics: as to what happens when the models are too young, or too, too thin. Even we will speak about “embracing the difference” as a marketing tool as we saw recently in NYFW catwalks.

Hit the play button.. You can not miss this amazing interview!

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ABOUT LEILA ANTAKLY

Leila Antakly is from New York City but has lived in Dubai for almost 4 years. She has a master’s degree in Fashion Management from Bocconi University in Milan.

After her undergraduate studies in Communications, she started her career in fashion producing photoshoots for Vogue Italia in New York.  She was exposed to the best of the industry and was surrounded by the best fashion photographers, designers, stylists, and models. Leila loves everything that has to do with the visual arts and has produced several films.

Leila is also the blogger behind Ninunina.com. Through her blog -which she started in 2008- she lets her creativity flow and shares everything that she finds interesting in her personal and professional journey.

But accomplishments on the side, Leila is a free and generous spirit. She loves non profit work and has spent a long time supporting NGO’s all over the world. In the podcast, Leila Antakly mentions the work of Aziza´s Place in Cambodia and the Baandek Foundation in Thailand which are very close to her heart and she has been supporting over many years.

Coco, her cute dog, is her greatest companion and she takes him on her many adventures and travels. Including today´s podcast!

If you want to get in touch with Leila, ask her any question or request a quotation, send an email to info@wilhelminadubai.com or check the website of Wilhelminadubai.com.

ABOUT WILHELMINA DUBAI

Wilhelmina models is one of the most respected talent management agencies in the world. Founded in 1967 by Dutch supermodel Wilhelmina Cooper, the agency has earned its prestigious standing as an industry leader by providing full-spectrum model management.

Wilhelmina Dubai was established in 2012 by Al Tamimi Investments. Thanks to the company ethos, mission and vision, they have raised the standards of the industry in the region. The agency is made up of three divisions; Models, Hostess and Creative.

Wilhelmina Dubai owes their competitiveness to their affiliation with Wilhelmina International. Thanks to this extended network, they are able to provide the highest calibre of professional models and industry experts from all over the world.

ABOUT THE PODCAST

From Dubai Fashion News we want to thank you for being there and support us in every step of the way. Our aim with this podcast is to bring closer the fashion industry to the people, to open the doors of this glamourous sector and let you see what is inside… from the experts, from the people that have been doing it for years and know very well the reality of this industry.

One question we get often is how do I give the 5 stars or leave feedback on iTunes. We have created a step-by-step guide that will make it really easy.

HOW DO I GIVE DUBAI FASHION NEWS A 5- STAR RATING ON ITUNES?

These are the steps:

  1. Launch the Podcast app (the purple icon on your Iphone).
  2. Tap the Search tab (the magnifier).
  3. Enter the name of the podcast you want to rate or review. Here you write Dubai Fashion News.
  4. Once the app has found the Podcast, tap on it to open the list of contents. You will find 3 columns: Details, Reviews and Related.
  5. Tap the Reviews
  6. Tap Write a Review at the bottom.
  7. Enter your iTunes password to login.
  8. Tap the Stars to leave a rating (hopefully we get your 5-star rating yey!).
  9. Enter some text in the title and in the body write the full review. Your feedback is super important for us in order to improve. So be honest, even if we suck.
  10. Tap Send.
  11. and Khalas! You made us the happiest people on Earth.

Thank you and see you in the next podcast!

The post DFN PODCAST WITH LEILA ANTAKLY AND HOW MODEL AGENCIES WORK appeared first on Dubai Fashion News.

DFN PODCAST WITH KELLY LUNDBERG ON HOW SHE BECAME SUCH A SUCCESFUL STYLIST.
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2017-09-22 13:35:45 UTC 36:11
DFN PODCAST WITH KELLY LUNDBERG ON HOW SHE BECAME SUCH A SUCCESFUL STYLIST.

Kelly Lundberg is a celebrity stylist, author of two books: one on entrepreneurship called Success in the city. And the other, on styling called How to become a personal stylist. On top of all the writing and styling, she is the creator of the styling agency and academy called StyleMeDivine that provides education and useful insights to aspiring stylists.

In today’s podcast, Kelly shares with us her journey, what she learnt and how she started her business and took it to where it is now.

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HOW IT ALL STARTED: THE STORY OF KELLY LUNDBERG

Having worked in the past in the retail sector, she took a job as cabin crew with Emirates when she relocated to Dubai. When Kelly was cabin crew, she couldn’t help herself and she used to give recommendations to the passengers about what to do and where to get the best shopping in Dubai.

She realized there was a gap as there was not a personal shopping service available in the city. So, Kelly as a firm believer of the Law of Attraction, started defining her personal and business goals and kept working towards them. Eventually she was ready to jump, requested a loan and started her own company. That was in 2005.

Initially the business was more focused on tourists, so she made connection with hotels to have her services offered. Later she realized that also the expat population and locals were demanding this kind of service. Now, she is between Dubai, UK, and LA… always working with very interesting clients.

“It takes 10 years to become an overnight success”.

Kelly Lundberg is now a very well-known stylist, but she worked very hard for it. Persistence and determination is what made it possible. What I like most about Kelly is her generosity. She is all about connecting, sharing, empowering, uplifting … The origin of the academy was her will to create a network of independent stylists that are able to help each other, live well out of their passion and to create awareness about this profession.

REFLECTIONS ON SUCCESS

Success for Kelly is doing what you love, being able to give back, earning a good salary, spending quality time with your friends and family… Success is a journey is not a destination. It is an ongoing process. Having a successful career as stylist means for her that she gets to constantly explore her creativity and enjoy freedom.

Style for her it is much more than the clothes you are wearing. It is like an aura, it’s how you are as a person, if you like makeup or accessories, if you like it basic or “all the way”. That is why style is unique. She shared with us two Instagram handles of local influencers that she follows.

ABOUT THE WORK OF A STYLIST

When you are working as a stylist, there is no standard day. That is why structure and organization is very much needed. Kelly organizes herself in days that she blocks for the different tasks. So, one day she might record all the YouTube videos and social media, another day she will focus on her clients, another she would coach students… But this might change if an urgent job comes in for example.

Don’t miss the full interview. It is totally worthy! Just hit play and don’t forget to subscribe and rate with 5 starts the Dubai Fashion News podcast.

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If you want to get more information about Kelly Lundberg´s courses, interact with her through Instagram or see some of her videos. Check the links below.


We also have to announce the winner of the GIVEAWAY of the previous podcast with Toby Meadows. He wrote a book, that it is like a bible for emerging fashion designers. The book is called “How to set up and run a fashion label”. Toby Meadows left with us a copy with a beautiful message for the winner of the giveaway.

And the winner is….Ambreen Umair. Congratulations!! We will be getting in touch with you to deliver the book.

The post DFN PODCAST WITH KELLY LUNDBERG ON HOW SHE BECAME SUCH A SUCCESFUL STYLIST. appeared first on Dubai Fashion News.

DFN PODCAST WITH TOBY MEADOWS- INSIGHTS FROM A FASHION CONSULTANT
45:01
2017-09-22 13:35:45 UTC 45:01
DFN PODCAST WITH TOBY MEADOWS- INSIGHTS FROM A FASHION CONSULTANT

Today we have with us the knowledgeable Toby Meadows. He is a fashion business consultant and a visiting lecturer at the London College of Fashion where he teaches the course Starting your Own Fashion Label at Dubai Design District.

Toby Meadows writes articles for different media publications, including Financial Time and is also the author of the best seller book “How to set up and run a Fashion Label”. Do you want to win a signed copy? Read on and join this great giveaway.

http://dubaifashionnews.com/wp-content/uploads/2017/03/DUBAI-FASHION-NEWS-PODCAST-6-WITH-TOBY-MEADOWS-INSIGHTS-FROM-A-FASHION-CONSULTANT.mp3

THE INTERVIEW

THE JOB OF TOBY MEADOWS AS FASHION CONSULTANT

Toby answered all our questions. In the podcast, he will explain us what he does as fashion consultant and how he guides designers to mix creativity and develop a good business eye to make their business sustainable and exciting for the markets they want to operate.

“My best advice for new designers: Do your research.”

He advises designers to learn how their business would operate from every angle. He recommends also to do a proper research about competition, price points, etc. The so-called comparative shopping and what other brands would you want to see your brand together with is key to position your products.

ABOUT LONDON

He will share with us the secret recipe of how London became the fashion hub that is today. London has been able to attract amazing talented designers from all over the world thanks to its very supportive environment.

With high quality schools, government, public and private sector and with a fashion tradition all backing up creativity. He is concerned about the fragility of this ecosystem.

With the uncertainty that Brexit is meaning to the UK and Europe, we can only wait to see how it could affect the booming designing scene.

ABOUT DUBAI AND THE MIDDLE EAST

We are not going to deny that Dubai is working hard to be in a similar position to London. The city and the region will benefit greatly from it.

We ask him how are middle eastern designers perceived overseas. He says that the ones that are breaking the walls now have a huge responsibility. They are paving the way to the ones who will follow later. We have to put the region on the fashion maps … and it is not easy. But we are getting there. Fashion Forward, Dubai Design District, Dubai Design & Fashion Council and the many creatives blooming on the region are doing their part.

His advice for these pioneers to check where their creations are relevant and overcommit. Why? Because if you are the same as everyone else, you won’t get noticed.

You have to stand out in creativity, quality… and make sure you blow people away. Toby Meadows recommends the use of influencers if that is going to make people notice your work. Of course, it is key to select the right influencer.

NURTURING TALENT: THE INCUBATORS

Toby Meadows is also part of quite a lot of Talent incubators around the world. In London, the CEF (Centre of Fashion Enterprise), Fashion Incube in Istanbul, Fashion Forward in Jakarta and Inkubaator in Tallinn.

He shares with us that the most important requirement for him when it comes to select which designers will receive the support of the incubators is the personality and attitude.

It is critical that they join the incubators for the right reasons. They really have to have the passion, drive and also humility to listen and learn. At the incubators, they receive a lot of guidance and help but there is no guarantee of success.

WIN THE BOOK: HOW TO SET UP AND RUN A FASHION LABEL- COMPETITION ALERT!

If you are thinking of starting your own fashion brand, we recommend you to buy Toby Meadows book. It forces you to think on every aspect you need to consider to make it work: marketing, sales, production, financing, logistics, supply chain… We tend to concentrate on what we like most, but if we want to have a sustainable business in the long term, we need to pay attention to all the details.

Toby has offered one of our readers a signed copy of his latest edition. What do you need to do to get it?

It is very easy! You just have to:

The winner will be announced the 1st of April. Giveaway is valid for UAE residents only.

And the question is….

What is the name of the course taught by Toby Meadows at the London College of Fashion short courses in Dubai?

Easy, right? So, go ahead and tell all your friends to join the competition. If you don’t win it, it is Ok. In this link you can buy it and in this one, you can see when Toby will be coming back again to Dubai to deliver his course.

AND NOW RELAX AND ENJOY THE PODCAST

Just click the play button and if you like it, remember to subscribe, and give us your 5-star rating on Itunes. Your 5 stars will allow this podcast to grow and get more visibility within Itunes. And don’t forget to leave a comment. It really makes me happy!

 

The post DFN PODCAST WITH TOBY MEADOWS- INSIGHTS FROM A FASHION CONSULTANT appeared first on Dubai Fashion News.

DFN PODCAST: WITH JOELLE MARDINIAN-THE BEAUTY QUEEN OF THE MIDDLE EAST
21:15
2017-09-22 13:35:45 UTC 21:15
DFN PODCAST: WITH JOELLE MARDINIAN-THE BEAUTY QUEEN OF THE MIDDLE EAST

I know you are going to enjoy today´s podcast a 100%. Our guest in Dubai Fashion News Podcast is the beautiful inside and out Joelle Mardinian. Named by many the Beauty Queen of the Middle East and from now on a Champion in Empowerment for us.

ABOUT JOELLE MARDINIAN

Let me tell you a bit about our guest today. Joelle is a strong, powerful, amazing woman. She is THE makeup artist in big caps. She has been the presenter of the TV programme “Joelle” in MBC1 for the last 13 years. Not many shows manage to be on air for this long and a huge part of the success of the TV show is the natural, direct and honest tone that is Joelle´s signature.

JOELLE MARDINIAN

In the TV show they featured extreme makeovers and went through trends on fashion and beauty. The show evolved to one on one interviews with designers and fashion personalities such as Dolce and Gabbana, Zuhair Murad, Anna Dello Russo, Peter Dundas, Ivanka Trump and even Kim Kardashian. She is a major influencer, being the most loved female TV personality in the GCC.

Joelle is very energetic and in 2008 decided to start a business. Today she owns 9 beauty salons (Maison de Joelle), beauty clinics (Clinica Joelle), spas (Aurora), and whole product lines (Joelle Paris). In addition, she is also the brand ambassador of Max Factor, Pantene, and Braun. All this is coming out of pure love for makeup and beauty. Well, and also sacrifice and hard work. Lots of it!

She is the living example that with passion you can reach the sky. We are meeting Joelle at Galleries LaFayette at the Dubai Mall where you will be able to find her Joelle Paris products from now on.

joelle mardinian

IN TODAY´S PODCAST..

She will share with us her journey, how it all started and where is it leading to. Of course we will talk about skincare, makeup and having a winning attitude. Because confidence is a key ingredient. It makes us happy, and as a result, pretty.

Talking about empowerment, she is passionate and a total inspiration for us. That is why at the beginning of the podcast, I said she is beautiful inside and out, even though I´ve just met her. I would love to have her as a mentor. SO, she is from now on, not only the Beauty Queen of the Middle East, she is also a Champion of Empowerment for us.

ENJOY JOELLE MARDINIAN ´S INTERVIEW!

To listen to this episode of the podcast, just hit the Play button and enjoy. If you prefer to listen to it on the phone, it is very easy. Follow the steps in this article to subscribe to the podcast on itunes and don´t forget to give us your five-stars. 

You can follow Joelle Mardinian through Facebook, Instagram and Twitter.

The post DFN PODCAST: WITH JOELLE MARDINIAN-THE BEAUTY QUEEN OF THE MIDDLE EAST appeared first on Dubai Fashion News.

DFN PODCAST: HOW VICTORIA SENKPIEL LANDED HER SHOES IN ROYAL FEET AND HOW SHE IS CREATING AN ICONIC BRAND.
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2017-09-22 13:35:45 UTC 36:27
DFN PODCAST: HOW VICTORIA SENKPIEL LANDED HER SHOES IN ROYAL FEET AND HOW SHE IS CREATING AN ICONIC BRAND.

Today´s guest at the Dubai Fashion News Podcast is Victoria Carolina, the mastermind behind Victoria Senkpiel. She is going to share with us her secret recipe, her journey and how she is working to extend her brands reach and exposure in this region.

ABOUT VICTORIA SENKPIEL

Victoria Senkpiel is a Swedish brand of very high quality shoes that experienced a great exposure when the Crown Princess Victoria of Sweden wore one of its pieces to an official event. This happened the same day her website was launching. She got a lot of buzz at the right moment. What a great way to start your brand, don’t you think?

Victoria Carolina had a zigzag career. She turned from classic ballerina to investment banker, later to marketeer and now to designer and business woman.

VICTORIA SENKPIEL

The inspirations behind the designs are diverse. Animal prints- such as leopard or zebra- might be everywhere, but Victoria realised that many animals were not represented. She gave voice to the Wolf as part of her Nordic culture… and these were the shoes the Princess chose for her event.

victoria senkpiel

As a ballerina, she takes care that the shoes are comfortable even being heels. Her motto is “Stand Tall” and this is because the aesthetic of ballet of elongated and graceful legs is part the vision of a delicate yet powerful woman. The posture is very important and if we want to be the leaders of the pack, we have to portrait that energy.

These shoes will make you feel like a million dollar, the alfa female. And talking about the alfa female, another of her designs is called the Lynx, the companion of the Warrior Goddess Freya. Her latest designs include a beautiful blue and green patent leather shoe called Raukar and loafers. Soon ballerinas, boots, bags and even jewels will be part of this brand´s offering.

I´M BLUE!

Victoria Senkpiel is produced in Italy but all the rest is Swedish. Blue is the national colour and we can see it in the logo and in the sole. If from now on, you see a pretty shoe with a blue sole, you can say it is a Senkpiel. Same as the red soles are the Louboutin’s. Good branding and identity is critical to the success of any brand, whether in the fashion industry or not.VICTORIA SENKPIEL 2Victoria Carolina managed to get her shoes in the red carpet too with an Oscar nominee. She also has participated in catwalks with Laura Mancini in Milan. She is open to opportunities and guess what… she is coming to Dubai. Get ready for these killer shoes!

Don’t miss the entire interview right here. It is very easy just press play and enjoy!

The post DFN PODCAST: HOW VICTORIA SENKPIEL LANDED HER SHOES IN ROYAL FEET AND HOW SHE IS CREATING AN ICONIC BRAND. appeared first on Dubai Fashion News.

DFN PODCAST: CREATING YOUR BRAND AND OPENING NEW MARKETS WITH MARIE DE LA ROCHE
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2017-09-22 13:35:45 UTC 38:47
DFN PODCAST: CREATING YOUR BRAND AND OPENING NEW MARKETS WITH MARIE DE LA ROCHE

Marie de la Roche is an incredibly talented and determined handbag designer. Her eponymous brand is relatively new but it is catching fire thanks to her bold designs and colours.

We met Marie de la Roche in Kuwait City. The place were the brand started only 2 years ago and a fascinating corner of our beloved Middle East.

MARIE DE LA ROCHE

MEET MARIE DE LA ROCHE

Marie is definitely a citizen of the world having lived in, and travelled to, every continent. When she was only 4 years old, she knew already what her calling was. She wanted to become a Fashion Designer. And so she did!

Her journey started studying Industrial Design to later study Fashion at Maragoni in Milan and Raffles in Singapore. There, she experienced discipline and perfectionism as never before. She started working as an editor, as a creative consultant and also as a buyer. Today, she is fully dedicated to her own brand. Although she does collaborations with other brands if requested and aligned with her own interests and curiosity.

MARIE DE LA ROCHE

In today´s podcast Marie de la Roche opens up and share with us how is her designing process, her production and also how she promotes and create brand awareness for her brand. From working with bloggers and influencers to observing the data and her clientele attentively. She keeps on trying to break the ever changing code of today´s markets.

Now Marie is extending Marie de la Roche´s reach to a new and quite interesting market: Korea. How is she planning to do it? Find it out by hitting Play.

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Listen to the full interview in the audio file or directly on iTunes. By the way, and this is a serios disclaimer. Marie´s energy is so contagious and vibrant, that don´t worry if you feel like doing everything she has done after listening to her. This girl is pure dynamite!

If you want to know more about her gorgeous handbags, check her website here. Very soon you will be able to buy them from the magazine´s e-shop : Eushopia.

MARIE DE LA ROCHE

THANKS AND LINKS!

From Dubai Fashion News: the magazine and the podcast, we want to thank you so much for your support. These last months since we started it has been simply amazing and we owe it all to you.

We really hope you enjoyed the interview. If you liked it, hit the subscribe button and give us your 5-star rating on Itunes, Your 5 stars will allow this podcast to grow and get more visibility within iTunes. And don’t forget to leave a comment please. Your feedback is super important for us. We want to know your thoughts to keep on improving. If you dont know how to do it. Here is how.

You can subscribe to our digital magazine dubaifashionnews.com. There you can find also all the archives with past podcasts. In case you want to catch up.

If you want to communicate with us send us an email to Hello@dubaifashionnews.com or use our Facebook or Instagram accounts.

Thank you and see you in the new podcast!

The post DFN PODCAST: CREATING YOUR BRAND AND OPENING NEW MARKETS WITH MARIE DE LA ROCHE appeared first on Dubai Fashion News.

DFN PODCAST : HOW FASHION NICHE MARKETS WORK WITH IBAN SALGADO
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2017-09-22 13:35:45 UTC 18:31
DFN PODCAST : HOW FASHION NICHE MARKETS WORK WITH IBAN SALGADO

This podcast is very special because we will interview Iban Salgado. He used to be a professional ballroom dancer and now he makes clothes for those dancers. He has make his mark in that very niche market and it is going to share with us how niche markets work and what are his plans to develop further his business and his creativity.

Iban Salgado Collection started just 3 years ago, but in that short period of time a lot has happened. From growing the number of members of staff, to get total recognition of his work in a very particular market: The competitive dancing.

As every sport, high competition ballroom dancing has its own standards. The fact of knowing them well, and the desire to improve even further the aesthetics, the comfort and the resilience of the garment made Iban´s clothes outstanding and very sought after.

 

Ballroom champions all over the world order their outfits in advance. Iban Salgado creations are the haute couture for professional dancers. For every creation, he will meet the clients, understand his or her requirements, their personalities, their movements when dancing, the location where the championship will be held, etc. Even the colour of the floor where the exhibitions will take place is important as you want the dancers to stand out and be seen by the judges.

Niche markets require of this level and absolute love to detail. To be successful you have to become or be already a total specialist. The clientele will be very close to you and you have to be there for your clientele no matter what. In order to sell, you attend specific events and organise your operations around your target customer´s behaviour.

When opening a business, they always recommend to look for a niche market. It is easier to say than to do. You cannot fake til you make it. You have to love and be part of that community to be able to cater them accordingly. And this applies for absolutely any niche you might pick.

Iban Salgado: Dancing with the stars and with the brides to be!

Iban Salgado is opening is creativity now also to night gowns for special events and wedding dresses. He will keep on looking for the soul of the client to make the dress part of the unique experience.

You will always remember your wedding day (or days, if you are a serial Elizabeth Taylor). On that special day, family and friends pamper the bride. He wants to join the celebration by offering the bride the dress of her dreams.

If you want to get in touch with Iban you can do so through his Facebook page.

Iban Salgado Collection Facebook Page.

Don’t miss this podcast episode and get to know Iban and his story. You have the play right here. And please remember to share your feedback and give us your 5-star rating on iTunes. That helps the podcast to get more visibility and it just make us very happy.

By the way, we wanted to inform you all, that our previous interviewee on the podcast Georgina Leibovich and her brand Bagmaleon have successfully finished the Kickstarter campaign. Thanks to all of you that helped her raise the funds to continue turning her dream a reality. If you missed that podcast, you can listen to it in this link.

And now allow me to introduce you to Iban Salgado. Just hit Play!

 

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DFN PODCAST: FASHION PATENTS AND KICKSTARTER CAMPAIGNS
43:28
2017-09-22 13:35:45 UTC 43:28
DFN PODCAST: FASHION PATENTS AND KICKSTARTER CAMPAIGNS

Today in Dubai Fashion News Podcast, we will learn about fashion patents and Kickstarter campaigns. We have invited Georgina Leibovich as she knows from experience about both.

Georgina Leibovich is the mastermind behind Bagmaleon. The concept and the brand are coming out of sheer necessity. Nowadays, we women do so much stuff during the day that we end up having all sort of things in our bag. When you change bags, there is always something you are leaving behind and you miss it in the new bag. If what you are leaving behind are the keys, the wallet, or the phone, it can be a disaster! This happens to me constantly and I hate it! I end up not changing my bag as much as I would want to just to avoid it.

Bagmaleon bags are a solution for us, women on the go. They have a soul, which is how they called the interior of the bag. The soul is detachable, it has a zipper and can be changed within all the other bags of the collection. So, with one soul and 2 exteriors, you are sure you will have all your belongings with you, look proper and on top of that have a gorgeous bag on your shoulder.

bagmaleon dubai fashion news podcast fashion patents and kickstarter campaigns

I had this little nylon bag organizers but the truth is that they don’t adapt to all my bag sizes. Because they are not fixed to the structure of the bag, they end up being part of the mess and not part of the solution.

bagmaleon dubai fashion news podcast fashion patents and kickstarter campaigns

Georgina´s idea is very practical, super convenient and she managed to get it patented.

ABOUT FASHION PATENTS AND KICKSTARTER CAMPAIGNS WITH GEORGINA LEIBOVICH FROM BAGMALEON

Today she will share with us how she started her brand Bagmaleon, how she does the production and how she sees and experiences that crazy thing called entrepreneurship. We will learn from her about the process of getting your ideas or designs patented and also how to organise and launch a Kickstarter campaign to get funds and visibility for your new products.

Don’t miss this podcast. The contents are gold if you are a budding designer. Georgina Leibovich talks from her experience and on top of that you have the chance to help her out with her campaign.

HOW TO HELP GEORGINA´S KICKSTARTER?

If you are reading this before the 10th of January and you want to help her make Bagmaleon new models a reality, check the campaign here. Feel free to share it with you busy female friends, it is a great present and I am definitely getting one for myself.

The Kickstarter Campaign: https://www.kickstarter.com/projects/bagmaleon/modular-handbags-with-detachable-interior

Bagmaleon´s Website: http://shop.bagmaleon.com/

Bagmaleon´s Instagram:  https://www.instagram.com/bagmaleon/

 

OUR LITTLE CALL TO ACTION

From the bottom of our hearts, we want to thank you for listening and for subscribing to Dubai Fashion News, the magazine and the podcast. We want to bring closer the fashion industry to the people and for that, we need your help. Please subscribe and share with your fashion friends. If you have a minute, rate the podcast with a 5 star and share your comments. We want to improve and your feedback is super important for us!

Subscribe here to the magazine

Subscribe here to the podcast from Itunes

Dubai Fashion News Facebook

Dubai Fashion News Instagram

So here you have the play button to enjoy all of Georgina´s wisdom. I hope to see you in the next podcast and Happy New Year!!

The post DFN PODCAST: FASHION PATENTS AND KICKSTARTER CAMPAIGNS appeared first on Dubai Fashion News.

DUBAI FASHION NEWS STARTS A PODCAST!
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2017-09-22 13:35:45 UTC 9:56
DUBAI FASHION NEWS STARTS A PODCAST!

Yes, you read it well. We are getting all crazy and starting a podcast. We are very original and decided to call it Dubai Fashion News Podcast.

WHAT IS A PODCAST?

In USA is very popular, in UAE is barely starting. A podcast is similar to a radio programe, so it is an audio file shared over the internet. Although there are some video podcasts out there, most of them are actually audio only.

If we check the dictionary and get all nerdy, it is a digital audio file made available on the Internet for downloading to a computer or portable media player (ipod or now in every smart phone), typically available as a series, new instalments of which can be received by subscribers automatically.

Podcast talk about a specific topic: cars, healthy living, management, pets, love life… Ours, you probably guessed it well, will talk about fashion.

It is slightly different than the digital magazine. The Dubai Fashion News Podcast aims to share the insights of the fashion professionals, understand their journey, get to know them better and learn from their experience.

That is why we will be doing lots of interviews. We will have with us fashion designers, models, event organizers, manufacturers, fashion schools, stylists, make up artists, fashion photographers but also PR´s, marketing profesionals, retail interior designers, shop window display creatives, logistic specialists, shop owners, online start ups.. well, the list is too long to name all of them. But make sure you subscribe and don´t miss their knowledge.

WHERE DO I FIND THE PODCAST?

If you are a smart phone user it is extremely easy. Just follow this steps.

If you have an Iphone, look for the purple app called Podcasts. It looks like this.

PODCAST

  1. Just launch the Podcasts app from your Home screen.
  2. Tap a search method at the bottom of the screen. (that little magnifier in the corner)
  3. Search for podcasts by name. Here is where you write DUBAI FASHION NEWS.
  4. Tap the podcast once the app found it and look for the button saying Subscribe. It will start downloading the files. You will recognise the Dubai Fashion News podcast by the logo.

Our logo is also fresh from the oven and we love it. It is a tribute to Radio, a platform we love, mixing it with the logo of the digital magazine.

Logo podcast Dubai Fashion News podcast

For now you will only find the intro or Podcast Zero. It is a little intro about who we are, what we intend to do and how we want to do it.

Every 1st and 15th of every month, your feed will get updated and a new episode will appear if you subscribed. So dont forget to hit the Subscribe button.

If you like what is about and what we intend to do, rate us with 5 stars on iTunes. That will allow the podcast to get more visibility, rank higher and get more attention.

HOW DO I GIVE DUBAI FASHION NEWS A 5- STAR RATING ON ITUNES?

It is very easy too. These are the steps:

  1. Launch the Podcast app ( the purple icon).
  2. Tap the Search tab (the magnifier).
  3. Enter the name of the podcast you want to rate or review. Here you write Dubai Fashion News.
  4. Once the app has found the Podcast, tap on it to open the list of contents. You will find 3 columns : Details, Reviews and Related.
  5. Tap the Reviews tab.
  6. Tap Write a Review at the bottom.
  7. Enter your iTunes password to login.
  8. Tap the Stars to leave a rating (hopefully we get your 5-star rating yey!).
  9. Enter some text in the title and in the body write the full review (your feedback is super important for us in order to improve so be honest, even if we suck).
  10. Tap Send.
  11. and Khalas! You made us the happiest people on Earth.

Itunes takes 3-7 days to approve and upload the content but on the meantime you can listen to it here in the player below.

Thanks a lot for being part of this radio-podcasting adventure. We are extremely happy with it and we hope you get to enjoy it. And by the way, if you work in fashion and want to join us for an episode, please send us an email to hello@dubaifashionnews.com.

Recording it, it is so much fun.. Just for that, it is already worthy!

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