Management & Marketing

Compete Marketing Group Show: Internet Marketing Strategies // Like Smart Passive Income and Entrepreneur On Fire

Jon Tucker has experience in developing marketing strategies, website design, internet marketing, seo google rankings, ppc pay per click marketing, and more through managing client projects and operating his own businesses.

Episodes

How To Create An Effective Contact Page
6:56
2017-12-12 00:43:10 UTC 6:56
How To Create An Effective Contact Page

If someone goes to your contact page, they probably want to reach you, right? If they get confused or leave, that could mean a lost lead or sale for you. In this episode of The Compete Marketing Group Show, we talk about tips you can use to create an effective contact page.

 

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* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

There are a number of things that you can do on the contact page of your website to increase the chances that people will actually contact you.  In this post, we share with you some specific mistakes that many businesses make, so you can make sure you are not making those mistakes on your contact page.

Don’t Ask For Too Much Information

A common mistake that many businesses make is asking for too much information on the contact page. If you ask for a lot of contact information, it can intimidate visitors that would otherwise want to contact you.

Below are some statistics that demonstrate how serious this mistake can be:

  • If you have three fields on your contact page, you can usually expect an average of 25% conversion. That means 25% of the people that actually visit the page, contact you.
  • If you have six or more fields, which is not that uncommon, the conversion rate can drop to 15%. This is a 40% drop compared to only having three fields of information on your contact page.

In short, make sure that your contact page only requests the information you absolutely need. Remember, you can gather additional information from prospects after they are in contact with you.

Don’t Use “Submit” in Your Buttons

Many websites use the word “submit” on their contact page. It is very common to see a contact form that requests different pieces of information and then has a submit button at the bottom.

While this is common, there are other words that you can use that statistically perform better than the word “submit.” Here is a few examples:

  • Using “click here” instead of submit gets more clicks.
  • Using the word “register” performs quite negatively even compared to the word “submit.”

While it’s sometimes difficult to prove exactly why this occurs, there have been multiple industry studies contacted by third parties that repeatedly show this trend. We have also seen this on the hundreds of websites that we have worked with.

Look at your contact page and if you use the word “submit,” change it to “contact us” or something else that is more active sounding.

Make Your Contact Page More Effective

These are just few of the things that we have found working with hundreds of websites. Each time we review a website, there are low hanging opportunities to improve the performance of the website.

If you want to review your website with us, contact us today at competeonweb.com.

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The Scientific Way to Get Ranked on Google
9:21
2017-12-12 00:43:10 UTC 9:21
The Scientific Way to Get Ranked on Google

There is a science to getting your website ranked on Google. In this episode of The Compete Marketing Group Show, we share a process you can use to understand what it takes in your industry to get your website ranked on Google.

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* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

Identify Your Google Competitors

While you will have competitors in your industry, these are not necessarily the same competitors you will have on Google. Before developing your Google ranking strategy, identify competitors that currently get exposure on Google.

  • Perform searches on Google that your prospects are likely to perform. Identify established websites that you recognize that seem to get exposure in these rankings.
  • Use tools such as alexa.com to compare the popularity of one site against another.
  • Use tools such as semrush.com to identify which websites get exposure for certain keywords and how much additional Google exposure websites receive, etc.

Once you have identified websites that get exposure on Google, you can analyze their specific website from Google’s perspective.

Compare Your Website To Competing Websites

Once you have a list of websites that are getting exposure on Google, you can analyze specific metrics related to that website and compare those metrics to your website. In short, you are trying to see what Google sees when Google looks at their website compared to your website.

What keywords are they targeting?- Look at the page title in the upper left-hand side of your internet browser as well as the content on their page.

  • Are there specific keywords that they seem to be targeting within this content?
  • Compare those to keywords that you’re targeting in your content.

How authoritative is the website? – Google determines the authority of your website and uses that to determine where you should show up in Google rankings. Authority is based on a number of metrics including

  • The number of links you have from other websites,
  • The authority of the linking websites,
  • The content in the links, and
  • A number of other metrics related to the links.

We work with clients to conduct a Link Footprint Analysis to identify specific metrics for competitor’s websites and gaps in your own websites metrics. This helps us know exactly what metrics we need to work on in order to get more exposure on Google.

Develop Your SEO Strategy And Execute

Once you have identified specific metrics that you need to influence in order to get more exposure on Google, you can implement a number of tactics to accomplish that goal.

Improve Your Website’s Google Ranking

Getting ranked on Google sounds complicated and is if you’re not familiar with how Google works. We can help you analyze your specific website compared to competitors ranking in your market to identify specific actions you can take to increase your exposure on Google. Contact us today.

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How To Build Engagement For Your Content
7:15
2017-12-12 00:43:10 UTC 7:15
How To Build Engagement For Your Content

If you’re spending time creating content, you should do what you can to make sure people are engaging with that content. In this episode of The Compete Marketing Group Show, we share tips you can use to build the readership, comments, shares, and other forms of engagement for your content.

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* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

Quality Matters More Than Quantity

Many business owners think they need to publish content every day, or every week in order to get benefit from their content. However, we have found that the quality of the content always trumps the quantity of the content. For example,

  • If every piece of content that you create is based on very pressing topics in your industry, then that content is going to be engaging to your audience even if it is published infrequently.
  • With that said, you do need to do content promotion to build the readership for your content, but the quality of the content you put out is still going to be more important than the quantity.

Mention Industry Influencers

If you’re writing about a topic that is popular in your industry, consider mentioning others that have written about the topic. Specifically;

  • If you mentioned influential contacts and companies in your industry that are active online, and fit within the content you’re creating, then,
  • The likelihood that they will share that content with their audience is high.

By consistently writing about important topics in your industry, and engaging with industry influencers, you can gradually grow the exposure your content receives, as well as the engagement of the content.

Have A Debate

Important topics are always viewed differently by different people in your industry.

  • If you have a different view than others in your market, consider using your content to spark a debate on the topic.
  • A constructive debate with passionate readers can be a great way to spark high levels of engagement with your content.

Build And Nurture Your Email List

In addition to publishing content, you need to build an email list of your readers over time. This email list becomes a powerful asset for your company as you can share new content with the email subscribers, and also use the email list to sell products and services.

  • Each piece of content you create should have some sort of connection to getting readers onto your email list.
  • It’s important to remember that real people receive the emails you send. If you feel you are being too promotional, then you probably are.
  • Each time you prepare an email for your list, ask yourself if they would truly appreciate receiving what you are about to send.

If you take the time to build your email list, and nurture it, it can become a powerful asset you can use to build engagement with your content.

Participate Yourself

Once your readership has grown, and your audience is engaging with your content, you will see the direct value in engaging with them as they reply to your content. However, as you are starting your content marketing, and engagement is low, it’s even more important for you to participate.

  • Each time you receive a blog comment, a share, or another form of engagement from your readership, make sure to reply quickly.
  • Even with a small audience, your direct engagement shows that you care, and will spark other audience members to engage as well.

Summary And Next Actions

We can help you with content marketing. Content marketing can be a powerful way to build a relationship with prospects and customers. If you want guidance and support on creating and managing your content marketing strategy, contact us.

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Sharing Other Content Provides Value
13:01
2017-12-12 00:43:10 UTC 13:01
Sharing Other Content Provides Value

Creating your own content can take a lot of time, but sharing other people’s content that your audience will appreciate can help position you as a helpful authority in your industry. In this episode of The Compete Marketing Group Show, we discuss a number of tools that you can use to identify great content to share in only 10 minutes per day.

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* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

These simple tools can help you provide value to your audience without taking too much of your time in creating content.

How Sharing 3rd Party Content Works

People want to learn and they will learn from valuable resources that you share even if it’s not content that you actually create yourself. They’ll appreciate that referral to great resources and you’ll be established as an authority and a valuable resource in your industry because you provided it to them, and referred them to that content.

This is how sharing works and you therefore, don’t need to create all the content yourself.

3 Tools You Can Use To Share Content Online

There are a number of systems that you can use to share content online. Below are the 3 we recommend;

Google alert – Google alert enables you to essentially tell Google that you want to be notified anytime a new piece of content is published online and that meets your specified topic criteria.

Social Networks Lists – Twitter and Facebook enable you to see social media updates from a select group of people that you think share valuable content. You can even look at Twitter and Facebook to identify additional ideas for content based on what others are sharing.

Reader App – This application enables you to look at all of the blogs in one place.

  • By using a single app for your iPad, your phone or your computer, you can look through multiple industry blogs and multiple industry web publications.
  • That app can group all of that content into a single location, and enable you to review all of it very quickly.
  • You can review an entire industry’s worth of content within minutes rather than spending hours in going to different publications.

Set-up A Daily Workflow To Share Content

Once you have a system like this in place, setup a daily workflow for sharing content.

  • Make sure you spend some time – as little as 10 minutes per day using this system we discussed in above heads.
  • You would essentially spend that 10 minutes reviewing all the different content that you’re seeing within your system in Google alerts, in your social network list, and in your reader app, and
  • Then you would add interesting content that you want to share into your sharing queue.

Over time, the sharing queue is going to gradually share that content, so if you say you want to do two or three social media updates a day, then it’s going to pull two or three social media updates from your queue and it’s going to share those.

Summary And Next Actions

If you’re interested in using this type of system in your business feel free to contact us. We can help you develop an overall strategy of how this fits into your business.

We can also help you build the entire system and manage it throughout the month. We have a range of packages that we use with businesses like yours to help them get benefits from content marketing strategies like this.

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Get More Exposure for Blogs – Stats
8:14
2017-12-12 00:43:10 UTC 8:14
Get More Exposure for Blogs – Stats

If you’re using blogging to market your business, you need to ensure that it’s getting the most exposure possible. In this episode of The Compete Marketing Group Show, we share results from a marketing study that you can apply right away to get more exposure for your content and make it produce more results for your business.

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* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

Blogging is one way to market your business and in this post, we share results form a marketing study of Hubspot.com that you can use to get more exposure for your blog.

Publish Your Content On Best Days In The Week

If you publish your content that’s meant especially for a business audience, Tuesday and Wednesday are the best days to do that. This is based on the results of the study.

  • On Mondays, people are not necessarily in content mode. They are coming back to work and they’re getting all of their tasks started
  • On Thursdays and Fridays they’re moving into the weekend mode. And so,
  • Tuesday and Wednesday are usually going to be your best bet to publish content.

Create An Effective Title

When creating content, pay special attention to the title of the blog post.

  • Make sure the titles are short and to the point, and
  • It is more effective to have the titles posed as a question.

The study found that;

  • 60 characters or less in blog post title received the most social shares, and
  • Titles that included a question mark had double the shares on social media.

Choose Social Media Channels That Give More Exposure

The social media channels that can give more exposure to your content as compared to other platforms are Facebook and Twitter.

  • It was observed that 38% of the shares received on blog post content were on Twitter, and
  • Facebook accounted for 33% of the total shares.

It is therefore critical for you to consider where your content is going to be shared and craft that into your content, so that’s it’s easily share-able. You should also consider adding an effective “call to action” so as to encourage people to further share your content within Twitter and Facebook.

Quick Summary And Next Actions

If you’re considering using content to market your business, we would love to speak with you. We have a lot of experience working with clients to develop high-end content that showcases their expertise, and we work with them to actually manage the entire process of:

  • Creating content
  • Publishing the content on certain days during the week,
  • Promoting it on social media channels, and
  • Getting maximum exposure for that content.

If you’re interested in how we can help you with that, please reach out to us. We’d be happy to share how we do this, and specifically how it might help your business.

 

 

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Grow Your Business – Focus On Addressable Opportunities
11:56
2017-12-12 00:43:10 UTC 11:56
Grow Your Business – Focus On Addressable Opportunities

There are so many ways to grow your business, but what should you focus on? In this episode of The Compete Marketing Group Show, we discuss what to focus on when marketing if you want to grow your business quickly and effectively.

* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

The process that we went through recently with a client below is going to help you decide what to focus on in marketing your business

Quantify Where You’re Starting From

The first thing that you need to do is identify where you are now. It’s important to understand where you’re starting from before you figure out how you’re going to get to the specific goals that you want to reach.

Look at your numbers – The first thing to do is look at your data.

  • Try to get an understanding of what data you have and use that data to make decisions.
  • For example, look at your website traffic, look at the number of customers that you have, look at the number of customers that haven’t purchased recently,
  • Look at your data to start and be able to use that data to make decisions on how to move forward.

Focus only on numbers you can impact – The overall sales of the business is nice to know but that’s not something that you can directly address within a short time period with specific next actions.

  • Instead of focusing on a broad number such as total revenue,
  • Focus on something such as website traffic that directly comes to your blog or
  • Website traffic that directly comes from an all night advertising campaign or maybe even
  • The amount of revenue generated from a specific advertising channel that you’re running.

The key to understanding here is to focus on addressable numbers only.

Set a benchmark number – Once you have a benchmark number for each of these data points that you’re reviewing,  you can start to focus on how you’re going to improve that number to reach your goals

Leverage Assets That Can Add Value To Your Business

The second part of this process is identifying what you can use to actually reach your goals.

A lot of times in a business you’re going to have some specific assets that you can use and use better than you’re using right now to actually move forward and reach your goals.

Here’s some examples.

Website Traffic – If you already have website traffic coming to your site even if it’s small and you’re not fully maximizing that, then that’s an asset that you already have right in front of you that if you focus on improving and getting more results from, then you can reach your goals using that asset.

Customer List- Look at the total number of customers that you have in your business. Also, consider the number of recent customers within the last three to six months depending on the type of business you’re in. Finally, look at customers that you had that haven’t purchased recently.

Look at all the information you have available about your customers and see if you’re maximizing that fully. In most cases you’re not going to be maximizing this, so that’s another asset that you can leverage.

Partnerships and Relationships –  If you have relationships in the industry that you could do cooperative marketing efforts with, such as posting content to each others websites or doing a joint online event like a online workshop, then that’s something that you want to look at.

Create a 90-Day Action Plan

Once you know where you’re at now and you know what you have that you can leverage to grow, you want to set up a 90-day plan.

  • Put a 90-day plan in place to improve your benchmark numbers.
  • Set specific goals within a 90-day window that you can do to improve the benchmark numbers and reach your goal.

You want to do it within small increments of 90 days because that’s long enough to get results, but also short enough that you can easily see what needs to be done within that 90 days.

  • Your goal in that 90 days should not be to double the revenue of your business.
  • Instead what it should be is to double the conversion rate, the amount of leads and customers you get from a very specific marketing channel, or possibly set up your email marketing system to actually be usable to get more customers.

But the main thing that you want to do at this particular step is to setup a 90-day plan and work that plan over 90 days.

At the end of that 90 days:

  • Evaluate the results of what you did,
  • Evaluate what assets you now have and what your numbers now are, and
  • Then plan the next 90 days.

Do things in short 90-day windows to help you move forward effectively.

Summary and Next Actions

To use this in your business:

  • Figure out where you’re at right now using your data so you can benchmark your numbers.
  • Then figure out what assets you have now that you can leverage to actually meet your goals.
  • Work in 90-day windows with very specific goals and ree-valuate and re-plan after those 90 days.

If you need help setting these goals in your business, we can definitely help you. Feel free to contact us to set up a road map consultation so that we can better understand your business and help you decide how to move forward.

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Monitor Metrics with a Business and Marketing Data Dashboard
5:57
2017-12-12 00:43:10 UTC 5:57
Monitor Metrics with a Business and Marketing Data Dashboard

Metrics help you know what’s working in your business. In this episode of The Compete Marketing Group Show, we discuss about how to create a simple dashboard that you can use to make monitoring your business metrics easier.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

We’ve talked in other episodes about why it’s important to actually track numbers in your business.

Why Tracking Numbers Is Important In Your Business

The main reason really comes down to knowing what is happening in your business. By tracking your metrics

  • You’re able to know for sure, what’s happening in your business which makes it easier to make decisions.
  • It’s easier to actually run and operate your business, since you can take some of the emotions out of it.
×Tracking metrics effectively is just a piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

3 Things That Make For A Great Dashboard

But what we want to talk about today is how to make a dashboard to actually monitor your business metrics. So let’s start with the question about what makes for a great dashboard.

You only want to have what’s actually relevant to your business

  • You want to keep your dashboard very simple so you only have a few key metrics for each part of your business so you’re not overwhelmed with different data.
  • And that’s going to enable you to meet the second thing that makes a great dashboard.

You actually need to use it

  • You need to use it and be able to take action based on those metrics, and so
  • By using the dashboard you’re going to be able to improve the business, and
  • It’s going to be a lot easier to use the actual dashboard if you keep it simple and relevant.

So don’t let too much data make it onto your dashboard.

Have it  automatically updated

  • Make sure that you don’t need to do any data entry to actually have the reports be usable and that doesn’t necessarily mean that the program is going to automatically update the data and have it just appear there.
  • You want to have a tool that can make as much of it as automated as possible and the rest that can’t be physically automated will be automated with a very low cost data entry team, one to two dollars an hour.

We’ll talk about that in a moment. But those are the three things that are most important for a dashboard:

  • First, only have what’s relevant on the actual dashboard so that you can keep it simple.
  • Second, you need to make sure to actually use it and that you can use it to take action, so you’re able to improve the business based on this data.
  • Third, you want to make sure that the dashboard automatically updates so that you don’t have to do data entry time, to actually have it be useful for you.

Dashboard Tool That We Recommend

So, with that said, let’s talk about the tool and the process that we recommend for having a dashboard in your business.

  • The tool that we recommend is called Geckoboard. It’s Geckoboard.com and what Geckoboard enables you to do is create your own dashboard using a number of different systems.

So if you wanted to show your website traffic, or the number of deals that are in your CRM system, the odds are that if you use a relatively industry standard system for your CRM system, or for your website tracking, then you’re going to be able to pull that data automatically into Geckoboard.

Geckoboard is a tool that we recommend for actually building the dashboard.

Automating Manually Gathered Data

If it’s not possible to actually have that data appear automatically within Geckoboard, then what we recommend is creating a Google spreadsheet which is an online spreadsheet.

  • Having the data be stored there, which would be entered by a data entry team, which we will talk about in a moment, and
  • Then Geckoboard can pull data and present data from a Google spreadsheet

So if it’s not possible to automatically pull it into Geckoboard, then you want to keep it in a Google spreadsheet and then connect Geckoboard to the Google spreadsheet.

Working with a Data Entry Team or Assistant

Now, I’ve mentioned having a data entry team or an assistant of some sort actually enter the data. The reason why I think this is really important is that,

  • If you as a business owner are actually doing data entry to produce these reports, eventually you’re not going to have time to do the data entry because it’s a relatively low value task based on other things you could be doing in the business, and
  • Therefore you’re not going to be able to actually use the reports because they’re going to be missing data.
  • So I think it’s very important to take out the data entry part from your particular responsibilities.

One way to do that is to just have somebody else in your office manage that part of the process, and I think that for most listeners that’s going to be the best bet  is:

  • Just have an assistant do it,
  • Have an intern,
  • Have somebody else on the team to take that 15 minutes per day and enter that data.

Otherwise, if you have a lot of data or a more complicated dashboard;

  • You could hire a virtual assistant outside of your office for a very low cost – one, two, three dollars an hour, just to repetitively, everyday log into your systems and gather that data into the spreadsheet.

Summary and Next Actions

An action item out of today is to consider what you would be able to do by having actionable business data in front of you every single day.

  • We use this to run our businesses, and it’s been a huge huge improvement over some of the old ways we used to run the business.
  • We have the data at our fingertips, and tools like Geckoboard, and some of the processes we’ve talked about today have enabled us to do that.

Contact us to discuss how to best define metrics for your business, and if you need some guidance on how to actually set up Geckoboard, we’d be happy to point you in the right direction. You can visit us at competeonweb.com

×Tracking metrics effectively is just a piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

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The Competitive Business Strategy We Use to Dominate Industries
5:41
2017-12-12 00:43:10 UTC 5:41
The Competitive Business Strategy We Use to Dominate Industries

If you were able to know for certain how much money was going to be generated by a marketing campaign you were running, would that be helpful? In this episode of The Compete Marketing Group Show, we share a competitive business strategy that we use to know exactly what results will be produced by a campaign and how we use that data to dominate industries we’re in.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.


Today, we’re going to share advanced tactics that we use, to know exactly what results will be produced by a campaign. And then how we use that data, to dominate certain markets that we have businesses in.

Tracking Your Website Numbers Is Powerful For Your Business

One of the most powerful things that you can do if you’re running a website is to track your numbers carefully. And this might sound basic but:

Questions You Need To Ask Yourself

Maybe you think you already track that information, and you already know your numbers. But ask yourself these questions:

  • Do you know exactly how much it costs you to generate a lead or to produce a sale on your website?
  • Do you know how that number changes for social media visitors versus visitors that come from a specific online advertising campaign?
  • Another question that you should ask yourself is, do you know exactly how long it takes to turn someone from a brand new website visitor, that has never been on your website before, to an actual lead or a close sale?
  • And again, do you know how that number changes between different channels of website traffic that you receive, such as social media visits or maybe a direct mail campaign?
  • The last question that you can ask yourself is, would you write a check for $10, $20, $30,000 based on those numbers?
  • Are you that confident in the numbers that you know right now?

How To Know Your Numbers

What we want to talk about today is how to know your numbers, at an extremely granular level. You want to be able to measure everything that happens on your website: Know about;

  • The number of visits that come from different channels
  • The number of leads and sales that come from different channels
  • The profitability of sales from different channels

You need to be able to segment all of this data, so that you know exactly what the numbers are,  for all the different ways that people can find your website.

  • Whether that’s people coming from Google
  • Online advertising campaigns, or
  • Other ways that people find your website

Powerful Website Tracking Tools

Now, Google Analytics or rather simple website tracking tools are sometimes not enough to have this level of granular data. You need a tool that automatically tracks everything.

Two of the specific tools that we’ve had good experiences with is:

  • Kiss Metrics, and
  • Mixpanel

They’re definitely great options, but they’re also quite expensive. But these are tools that can help you dominate different markets;

  • If you’re in a position where you’re trying to scale up your business or wanting to double the business to really grow things quickly now that you have a solid foundation in place.

How We Use These Tools In Some Of Our Businesses

One of the things we’ve talked about in other episodes, that applies directly to what we’re talking about in today’s episode, is how we use these tools in some of the businesses that we actually run.

In addition to managing client businesses and doing client work, we also own and operate a number of our own businesses. And so;

  • We use these tools, and these principles, to know exactly what works in a particular market
  • We track all of these numbers, and
  • We know exactly what produces results in that particular business

Then we put money behind that, to actually scale up those particular campaigns, as long as the metrics remain healthy.

So for example;

  • If we go into a market, and we see that a certain type of online advertising campaign performs extremely well, and
  • Even if it’s incredibly expensive to run that campaign, we know that it’s profitable,
  • Because we’re able to track data at a very, very granular level.

Then we’re able to use that information, to scale up that campaign, while other competitors, that might not be tracking the data as closely, might be weary of putting that much financial resource behind a campaign that they don’t know for sure that it works.

Using this type of information,

  • We’ve been able to go into a number of relatively, what we call “unsexy industries,” where, competitors are not that advanced. And the marketing campaigns, and the tracking that’s being done by the other competitors in the market, are not that advanced.
  • We’ve been able to go into those industries and do very well. And so we wanted to share some of these details with you today.

A Quick Recap And Next Actions

If you’re already running a website, and tracking your website visitors, that’s definitely a good first step. These advanced tools are for businesses that are looking to grow into scale, once they have their foundation in place.

If you’re interested in learning more about how you can use these types of systems, feel free to contact us. We’d be happy to do an initial consultation, to

  • Review what data you have in your business right now, and
  • How you can use some of these more advanced tools,
  • To really know, for certain, exactly what results will be produced, for different campaigns in your business, and
  • How to use that information to dominate your industry.

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Track Website Traffic from Specific Marketing Campaigns
5:59
2017-12-12 00:43:10 UTC 5:59
Track Website Traffic from Specific Marketing Campaigns

Are you specifically trying to get people to visit your website using various tactics such as direct mail or other promotions? In this episode of The Compete Marketing Group Show, you’re going to learn how to know exactly how many people visit your website from each of these activities and also how to know what results each activity has produced for your business.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Are you specifically trying to get people to visit your website using various tactics such as direct mail or other promotions? Today you’re going to learn how to know exactly how many people visit your website from each of these activities and also how to know what results each activity has produced for your business.

Benefits of Tracking Actual Activity Produced From A Campaign

When you’re trying to get people to visit your website either through a direct mail campaign or some other promotion, you’re going to get a lot of benefits if you take the time to track the actual activity produced from that campaign.

For example, if you’re running a newspaper ad, you can know exactly how many website visitors come to your website from that particular ad compared to another magazine ad that you may be running. In addition,

  • You can track exactly what each of those visitors does on your website, such as
  • How long they spend on the site,
  • What pages they visit and also
  • How many purchases are generated from a particular campaign.

So, you may be able to find out that the newspaper ad that you’re running in the local business journal performs much better than a magazine ad that you’re running in the national publication.

Know The Exact Cost Of A Website Visit From Different Campaigns

So, you can know exactly how many visits are arriving and also what those people are actually doing on your website. But one of the more powerful things that you can do to really help compare different campaigns is you can know exactly how much an actual visit costs you from each different campaign. So for example,

  • If you are paying a $100 for a magazine ad that produces 10 visits,
  • Then each of those visits is actually costing you $10, and so
  • You’re able to break down the cost based on $10 per visit how many of those actually produce sales.

Using all of this data, you’re able to really calculate;

  • Exactly how much revenue was produced by a campaign and
  • Whether that campaign was profitable.

So, to take a step back, there are a lot of benefits that you can get by tracking campaigns very carefully.

  • You’re going to know how many visits are coming in from a specific campaign.
  • You’re going to know what those visits do on your website, and lastly,
  • You’re going to be able to know exactly what the profitability is of each campaign that you’re running.

Use Google Analytics to Track Activity of Website Visitors

Google Analytics is a free website tracking software provided by Google that enables you to track the activity that goes on your website. We have a lot of other content on the website and resources you can use to learn more about Google Analytics. So, if you’re not using Google Analytics be sure to check those resources or reach out to us.

  • With Google Analytics one of the things that you can do is use something called a tagged URL,
  • Basically what this means is when you create a campaign such as a magazine ad, for example, rather than sending people directly to your home page, you can send people to a tagged version of that home page,
  • Basically what that will do is people will still see the home page and they’ll still arrive exactly at the page that you wanted them to arrive at, but
  • Google Analytics will look at the tags in that address and will track that that person came from the magazine ad rather than just some other website channel that you’re promoting.

So, one of the things you want to be sure to use is what’s called a tagged URL with Google Analytics.

How We Use Tagged URLs in Google Analytics to Track Website Visitors

In the show notes you will find the resource of how you can actually create one of those tagged URLs but feel free to reach out to us as well if you’re wanting additional guidance on how to use Google Analytics and how to actually create this tagged URL. But basically what you want to do is create the tagged URL and then use that URL in your campaign.

Usually what we do is we create a tagged URL, but then we also make what we call a clean URL. An example of that would be,

  • If you’re sending people to your home page, your website address might be, you know, website.com.
  • The tagged URL is going to be website.com/ a lot of different information.
  • There is going to be a lot of different tags in there that Google Analytics is going to use.
  • So, it’s a pretty complicated looking address.

What we do is;

  • We create the tagged URL that has all the complicated information but then,
  • We also create a very simple URL that redirects to the tagged URL
  • For example, you might send people to website.com/newspaper or website.com/sdbj, San Diego Business Journal for example, and
  • If somebody visits that address it’s going to take them to the home page but it’s going to be the tagged URL.

It’s a little bit complicated to explain but hopefully what we wanted to get across today is that you can track exactly how many visits are coming from each of your campaigns using this feature called a Google Analytics tagged URL.

Summary And Next Action

As a next action out of today:

  • We recommend trying to change one or two of your current campaigns that you’re running to use tracked URLs.
  • Create a tracked URL and use that in one or two of your existing campaigns to see the results in Google Analytics

If you want an overview of how to use Google Analytics or how to apply this in your business, feel free to contact us at competeonweb.com for a short consultation of how you can use this in your business.

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Blog Post Template for Effective Blogging
4:54
2017-12-12 00:43:10 UTC 4:54
Blog Post Template for Effective Blogging

When you create and publish content online, you want to make sure it’s as effective as possible, right? In this episode of The Compete Marketing Group Show, we discuss a blog post template that you can use to make sure that your content gets the message across and is effective in your business.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

When you spend your time creating content and publishing it online, you really want to be sure that your time is being well spent and the content is as effective as possible. Today we’re going to talk about a template that you can use to make sure that your content gets the message across and is effective in your business.

×Effective blogging is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Target Three Types of Readers

When you’re creating content for your website you want to target three types of readers;

  • First, people reading only the headlines.
  • The second type of reader is people reading headlines and bullet points.
  • The third group is people reading the entire article.

People Reading Only the Headlines

Some people, when they visit a blog post are only going to;

  • Scan through it to try and understand the topic that you’re talking about and get value out of that content.
  • They’re only going to read the actual headlines and subheadings and the content that really jumps out at them which are the headings throughout the actual post.
  • You therefore want to make sure that the actual topic that you’re communicating about and the main points that you’re trying to get across are actually in those headlines.

For example, if you’re reading this particular post on our website, you’ll notice that we’ve done this on this particular post.

  • The first heading is Target Three Types of Readers.
  • That’s what we’re going into and then the next headline is People Reading Only the Headlines.
  • It makes it very clear that that’s the first type of reader.

So you want to be certain that when you write an actual blog post, the headlines throughout the entire article are very clear and communicate the structure of the actual content and provide enough value for somebody that just reads the headlines.

People Reading Headlines and Bullet Points

The second type of reader is people reading headlines and bullet points.

  • These are very similar to people that only read the headlines,
  • But they’re also going to read the bullet points and other content that jumps out at them.

For example though, read the headlines such as People Reading Headlines and Bullet Points.

  • That’s the headline that you probably just read if you’re reading this on our site and
  • Then they’ll read the actual bullet points within that section.

Now I’m not exactly sure what bullet points are going to be within the section that you’re listening to right now, but;

  • The bottom line is you want to make sure that the headlines connect well with the bullet points.

Think of somebody that’s going to be basically scanning through the article reading just the headlines and the bullet points. You need to make sure that that particular person is able to get the main concept out of the article that you’re writing and get some value out of it as well.

People Reading The Entire Article

The third group is people reading the entire article. Now we’re not going to go into too much detail on these particular people because it’s pretty self-explanatory.

  • People that read the entire article are going to read the headlines, the bullet points, the content, and other types of content that are in the actual post.

Make Your Blog Post Cater to All 3 Types of Readers

When you’re creating an actual article for your website,

  • Create the content,
  • Craft the headlines,
  • Craft the bullet points,
  • Make sure everything looks good and then,
  • Read through the article according to each of these groups.

Start by reading the article and only read the headlines to yourself.

  • Does the actual content make sense and communicate the overall structure of the actual post if you only read the headlines?
  • Then do the same thing and just read the headlines and the bullet points. Does it make sense again?

I want to be clear that, obviously, you’re not going to get as much detail out of the content if you’re only reading the headlines, but you do want to make sure that everything makes sense as you’re actually reading through.

Summary And Next Actions

So to summarize, when you’re writing a blog post or an article for your website, think of the three types of readers we discussed today;

  • People reading only the headlines,
  • People reading headlines and bullet points, and
  • People reading the entire article.

For more information or for examples of blog posts that we’ve written that use this structure, comment on this particular blog post and we’ll share some specific examples with people that comment so that you can see exact examples of this in action.

×Effective blogging is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

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Cold Calling Prospects Who Have Shown Interest
4:28
2017-12-12 00:43:10 UTC 4:28
Cold Calling Prospects Who Have Shown Interest

Cold calling can produce leads if done effectively. But if you already had warm leads that expressed interest in your products and services, wouldn’t you rather call them first? In this episode of The Compete Marketing Group Show, we explain how to find interested prospects who are already familiar with your business that would be happy to speak with you if you cold called them.  

Cold Calling

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

If you’re spending time creating blog posts each week but not sure if it’s actually generating sales, this episode’s going to help you. We’re going to talk about a simple process that you can use to generate sales and warm leads from the blog posts that you put out. Here’s how it works.

Have an Email List of Prospects

Creating content on your blog takes a lot of time. If you don’t have processes in place to generate sales directly from that content, you’re definitely missing out on an opportunity.

  • When you create new content on your blog, send an email update to your prospect list about that new content.

Now, for the sake of today’s episode let’s assume that you do have an email list. If you do not, feel free to review our other episodes or contact us and we can refer you to an episode specifically about how to create and manage an email list, but for today let’s assume that you do have an email list.

Share New Content With Your Email List

When you create content you’re going to send a notice to your subscribers on your email list about that content. For example;

  • Send them a quick summary or what the action items are from those particular posts that you’ve put out.

A few days after sending that email you can;

  • Log into the email system and
  • Check to see who opened that email and
  • Check to see who clicked on the actual email to visit the blog post.

What you’re looking for here is specific people that are on your email list that actually engaged with the content that you put out.

Identify Hot Prospects Based on Their Activity

Now, what you want to do with that particular list is you want to look through that list of people that opened the email and people that actually clicked on the email to visit the blog posts and try to pick out some warm prospects that you know you can help.

This works really well;

  • If you are a low volume, high dollar business. For example, professional service based businesses that are not necessarily trying to close five or ten deals every single day. Maybe you just need to close five to ten deals per month to rapidly grow your business. So, this is the ideal situation.
  • When you have a relatively small list and you’re going for quality rather than quantity with the sales that you’re generating. So, what you want to do is look through your email data to see who opened the list or who opened the email, who clicked on the email and find ideal prospects that you know that you can help that are on that list.

Contact Prospects When They’re Most Interested

Then what you can do is pretty simple.

  • Just make a quick call to those particular prospects checking in.
  • Consider mentioning that you saw that they read the blog post.
  • This can be a good introduction and good timing to reach out to them and start a conversation with them about the particular topic of the blog post.

You can share a few ideas you have about how to integrate that particular topic into their business but basically what you’re doing is you’re manufacturing serendipity. You’re basically;

  • Using the data in your email system to know that they actually read the blog post and then
  • Reaching out to them to connect with them about the blog post.

Now, while this may sound simple, the simple things done systematically are what grows a business and so this is definitely something that you can implement.

A Quick Recap

Again to summarize;

  • When you create content send an email out to your list.
  • A few days after that, look into your email system to see who opened the email and who clicked on the email.
  • Pick out a few prospects on that list that you know you can help, and then
  • Make a quick follow-up call to those prospects to discuss how you can implement those particular action items from the blog posts in their business.

We Are Happy to Help

If you have any questions on how to implement this or additional advanced strategies, feel free to reach out to us. We would be more than happy to help you implement this and other marketing tactics in your business.

Cold Calling

Don’t Use Google for Free Images
4:26
2017-12-12 00:43:10 UTC 4:26
Don’t Use Google for Free Images

If you download free images from Google, you can be sued for thousands of dollars. In this episode of The Compete Marketing Group Show, you’ll learn why Google’ing for website images can be dangerous and what’s a more effective and a safe way to get images for your website. 

Google images

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today, we’re going to talk about why you should not be using Google to find images for your website.

Free Images on Google are Often Copyrighted

When you’re building a website or publishing content online, you need to have high quality images and one of the first places you’re probably going to look when you need to find a perfect image for your new blog post or images for a new website you’re building is Google.

  • You’re going to go to Google and type in some sort of search that is going to find perfect images for your websites.
  • You can definitely find high quality images on Google, but the issue with these images is that the majority of the time these are copyrighted images.
  • Basically what that means is if you take that image from the Google search result and publish it on your website, you’re technically breaking copyright law and can be pursued with legal action and sued for using that image.

You Will Be Caught Using Copyrighted Images

One of the things that I wanted to make sure you’re aware of is what goes on with the image copyright holders and how easily you can be found and pursued for using that copyrighted image.

What these websites do is;

  • They sell images and
  • For the images that they sell,
  • They want to find people that are using those images without actually paying for them.

The way that they do that is;

  • They have internet scanning software that is programmed to go out and find every single use of their images on the internet.
  • They upload their database of images to this software and that software then goes out and looks around on the internet for any use of those actual images.

That might sound complicated, but it’s actually not that difficult to do from a technical perspective and this software’s been around for years.

×Being careful about using Google images is just one piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Legal Implications of  Using Copyrighted Images

So, what I wanted to make sure you’re aware of is how easy it is for you to get caught using those actual images. Typically what will happen is;

  • You’ll receive a letter of some sort of possibly just an email through your website and they’ll be asking you for licensing information for the specific image in question and
  • You’re going to tell them you don’t have that or you’re going to say, “I found it on Google”.
  • Then they’re going to send you a settlement agreement to usually pay them thousands of dollars in exchange for not pursuing legal action against you and
  • They are completely in the right for doing that.

It’s totally legal for them to be able to pursue copyright violations, but what I wanted to make sure that you’re aware of is that if you go to Google and you actually copy an image, you’re technically breaking the copyright laws and it’s very, very easy for you to get caught doing that.

Where You Can Find Free High Quality Images

So, a solution that you can use is fairly simple.

  • There are stock photography sites that you can go to where you can find images to use within your content and you can download those and get fully licensed versions of those actual images. Example- iStockPhoto.com
  • In some cases you’re going to pay a couple of dollars for those images while in other cases you can find free ones, but what we found is that typically you can find high, high quality images that meet your search criteria for about $1 to $2 each.
  • So, you are going to pay a little bit of money, but you’re not going to be breaking copyright law and you’re not going to have to deal with a lawsuit or paying thousands of dollars for breaking the copyright law for a particular image.

We Are Happy to Help

If you’re interested in additional resources that you can use to find stock photography, please visit the episode notes on CompeteOnWeb.com. We’d be happy to help you out in finding free high quality images to add to your website without getting into any kind of legal trouble.

Google images

Automatically Followup with Sales Leads – 4 Part System
7:08
2017-12-12 00:43:10 UTC 7:08
Automatically Followup with Sales Leads – 4 Part System

People don’t become leads or buy from you the first time they come into contact with you, right? If you knew exactly when they were ready to buy, would you followup with them at that time? In this episode of The Compete Marketing Group Show, you’ll learn about a 4 part followup system that “automatically” follows up with your prospects starting at initial interest all the way through to when they’re ready to buy. 

Followup with lead

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today we’re going to talk about a few specific things you can do to generate more leads and revenue from the existing website traffic that you have.

Why Should You Followup With Prospects?

Following up with people that are interested in buying your products and services is really important and the main reason why that’s important is sales don’t happen immediately.

Very rarely is somebody going to visit your website and purchase right on the first time they visit your website. Instead, what usually needs to happen is

  • They need to build trust by going through your website content.
  • They need to further research your services so that they know that it’s a good match, and then
  • Once they’re ready, they need to contact you through the site.

That’s why following up with them throughout that entire process and at the different stages of the buying cycle is important.

Different Followup Stages

Now what I want to show you today is how you can systematize a lot of those different follow up pieces so that you know you’re doing it and you’re doing it at the right times.

If follow up is baked into your processes and how you do business, then you’re going to be a lot more effective at generating leads from the traffic that’s coming to your website. So here are a few specific tools that you can use at different parts of that buying process. Basically what I’ve done is I’ve broken down all the way from;

  • A website visit,
  • Somebody leaving the website,
  • Somebody opting into your CRM system or your prospect list,
  • Calling them at the right time when they’re ready to buy.

Use Live Chat for Website Visitors

Let’s start with when somebody visits your website.

Somebody’s on your website, they’re reviewing your content, maybe they’re looking at some of your service pages. One of the things that you can do with them to follow up at that particular moment is use something called a website chat.

  • Basically it’s a chat box that opens up and enables you to have a conversation directly with that website visitor.

Now it’s really important when you’re using a website chat system that you don’t just immediately try and start selling the person. Instead what we’ve found works really well for our own business is basically asking;

  • If they need help,
  • If there’s anything else that you can provide them related to the topic for the pages that they’re looking at.
  • Adopt a very consultative approach and the end result of that ideally should be to get their email address to add them to your prospect list.

Really what you’re trying to do at this point is follow up with them while they’re on the website to see if you can be of any further help to them. That’s one particular touch point where you can follow up with people. Use a live chat system when they’re on your website.

Get People Who Leave Back to Your Website

Let’s assume that this person leaves the website, and let’s say that they did not actually engage with you on the website chat, or maybe you’re not using your website chat. One of the things that you can do to get them back to your website and continue that interaction with that particular prospect is to use something called re-marketing.

Basically what re-marketing is;

  • When somebody comes to your website and then leaves, they will then see your ad across the internet on different websites because they visited your website.
  • You can track the fact that they visited your site in the past and then they left, and you can configure your ads to show specifically to people that left your website.
  • That’s a good way to follow up with people and get them back on to your website so that you can continue that discussion with them.
  • Then maybe once they’re on your website, you can actually get them to engage in a live chat or do what I’m going to explain next which is opt-in to your actual prospect list.

But if they leave your website, you should be using re-marketing to follow up and get them back.

Followup With Email Prospects

So let’s take it one step deeper. If somebody’s on your website, maybe they came back to your website from a re-marketing campaign and they’re interested in your services and some information, but they’re just not yet ready to buy.

One of the things that you can do is somehow get them on to your prospect list;

  • Either with the website chat feature that we talked about before, or
  • Maybe by providing some sort of white paper download or free course, or
  • Something along those lines to basically get their email address.

What you’re going to be able to do once you have their email address is;

  • Follow up with them periodically with content that’s going to be of interest to them.

You can send the same content to all of the prospects that are on your list, but

  • You should most likely be segmenting your list by the interest of the prospect.
  • If somebody specifically looks at a certain service and a certain offering of yours, then you should only follow up with them with content that’s relevant to that particular service.

Once they’re on your prospect list, you can keep that relationship going by periodically following up with them with additional helpful information.

Track Activity Related To Purchase Interest

The next thing is really the most important part. Once somebody has been on your prospect list and you’ve been keeping in touch with them; you want to be able to follow up with them at the moment that they’re ready to buy. One of the things that you can do that’s a little more advanced is that

  • You can track what people do on your website
  • Then you can trigger something to happen once they do something that shows interest in buying.

Here’s an example.

  • Let’s say that somebody’s on your prospect list and they visit your website periodically, and then
  • One day they come back and they start looking at the services page,
  • They start looking the case studies pages,
  • They start looking at the pricing or consultation pages or something along those lines.

Your system can be configured to track when somebody’s doing that and immediately flag somebody on your team to call that person or to follow up with that person because they’re showing really specific interest in being ready to buy your services.

That’s really the last stage – tracking what they’re doing on the website and following up when they start doing things that show that they’re really ready to buy.

Summary And Next Actions

So to summarize what we’ve talked about is having follow up mechanisms in place throughout the entire buying cycle.

  • The first step is when someone’s on your website. Use a website chat system to keep in touch and to follow up with them and see if you can help them at all.
  • If somebody leaves the website, use re-marketing to show them ads to get them back to your website.
  • Once you have somebody on your email list, you want to keep in contact with them and provide content that they would find helpful, and then
  • Finally, once somebody’s on your email list and they do something that shows that they’re ready to buy, you need to have your system in place so that you can, A: be aware of that, and B: follow up with them at the right time.

We Are Happy to Help

Hopefully this has been helpful. If you want more information about how to use this effectively in your business, feel free to reach out to us. We’d be happy to review what you have in place in place right now and how you can integrate some of these systems to get more leads from the existing website traffic that you have.

Boost Sales by 30% with this Email Marketing Best Practice
3:49
2017-12-12 00:43:10 UTC 3:49
Boost Sales by 30% with this Email Marketing Best Practice

You can boost the sales and leads you get on your website by 30% without getting more website traffic. In this episode of The Compete Marketing Group Show, we share one of the many email marketing best practices we use that can add revenue to your bottom line. 

 

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today you’re going to learn how to generate upwards of 30 percent more leads, or revenue on your website without getting more website traffic.

What If Someone Starts a Purchase, But Then Stops?

When somebody comes to your website, and starts the process to either purchase a product, or fill out a form to become a lead for your business, they might end up stopping halfway through.

  • This can happen because they get distracted,
  • maybe a phone call comes in at their office,
  • or maybe they’re confused by the process and need to do more research.

But the bottom line is that person is;

  • Interested in purchasing your product, or becoming a lead for your business, but
  • They didn’t complete the actual process, and
  • So now, you’re not aware of that person.

“Automatically” Followup with Them

One of the things that you can do to greatly increase the leads, and sales you get from your website is to have a follow up process in place to follow up with people that started the purchase process, but did not complete it.

This is called an abandoned cart sequence, or a follow up sequence, and basically what you’re doing is;

  • You’re keeping track of the people that start the actual purchase process, or
  • Start the process of filling out a form on your website to become a lead,
  • BUT they do not actually reach the completion of that process.

How the Followup Process Works

Now we don’t want to go into too much technical detail of exactly how to do this, because it really depends on what system you’re on. But this is something you should definitely have in place if you’re generating leads, or you’re trying to sell products on your website.

If you run an E-commerce store that actually sells products, this is pretty simple to do depending on what platform you’re on. Basically what it does is;

  • It tracks as somebody is going through the checkout process to purchase a product if they actually reach the confirmation page at the end.
  • Even if they didn’t reach that page, you will already have some of their contact information, and
  • You can then generate a follow up email to that particular person.

If you have a lead  generation website, you can have a multiple step process to actually generate a lead. For example;

  • You can start by asking for the person’s email address,
  • Then on the next page, you ask for a little bit of detail about their particular question, or about what product they’re interested in, and
  • Then you have the confirmation page.

Even if that person doesn’t actually fill out the information on the product page, but they’ve already entered their email on the first screen, you can also generate a follow up to that person.

The bottom line of what you’re doing is tracking if somebody starts the purchase process, or the lead process, and doesn’t actually finish, you’re basically able to follow up with that person automatically.

We Are Happy To Help

If you’re interested on how to accomplish this depending on what platform you’re using for your website, feel free to reach out to us at competeonweb.com. We’d be happy to take a look, and make a recommendation on how you can integrate this in your business.

But if you’re selling products, or generating leads on your website this is a great way to grow the amount of sales, and leads that come from your website without having to get more website traffic then you’re getting.

Boost Sales

Use Call Tracking to Measure Marketing Results
3:34
2017-12-12 00:43:10 UTC 3:34
Use Call Tracking to Measure Marketing Results

You probably have a phone number on your website. But do you know exactly how many phone calls are generated by each of your marketing efforts? If not, this episode of The Compete Marketing Group Show about how to use call tracking effectively is for you.

 

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today, we’re going to talk about how to know exactly how many phone calls each of your marketing campaigns is producing.

What Marketing Campaign is Causing a Phone Call?

Tracking the results of your marketing campaigns is important. After all, marketing costs money so you want to make sure that the effort that you’re putting in and the money you’re putting in is producing profitable results.

It is very simple to track when somebody sees an advertisement for your business and comes to your website and then purchases a product directly on the site. You can figure out exactly where that person came from and then track the fact that they actually purchased on the website.

The challenge comes in when somebody actually calls you after visiting your website.

  • They get on the phone and they call you.
  • The reason why this can be a challenge is if you’re not using different phone numbers on your website, you’re not necessarily going to know what that person called (i.e. which campaign they came from).

Now, of course you could ask them what advertisement they saw and how they got to your website, but you lose a lot of the data in that type of situation where you’re just asking people how they found you.

Tracking Data Using Different Phone Numbers

So, here’s a much better solution that you can use. There are services and tools you can use to basically show different phone numbers to people depending on how they found your website. Here’s an example.

  • If somebody came to your website from Facebook, maybe they saw a Facebook share that you put out there or maybe you’re running an advertising campaign on Facebook, they would see one specific phone number.
  • If somebody came from a Google search, they would see a different phone number on your website.

Easy to Implement with Your Current Phone System

Now, both of these phone numbers are going to lead to your office or to your call center support team. You can decide where the phone actually rings and nothing needs to change in your existing phone system.

But the bottom line is:

  • The website visitor is going to receive a different phone number depending on where they came from and that
  • Enables you to track data based on how many calls are coming in from each different phone number.

This is accomplished through a small line of code setup on your website that dynamically changes the phone number based on where the website visitor came from. We won’t go into the technical detail of this in today’s post, but if you’re interested in how this works from a technical perspective let us know in the comments below.

Quick Recap And Next Actions

You can definitely find more details by contacting us at competeonweb.com, but I wanted to share what was possible in this post.

If you have the same phone number on your website showing to everyone regardless of where they actually came from and how they found your website, you’re missing out on some potential data sources. You can contact us today to book a roadmap session and we’ll help you identify what’s working in your marketing and how to do more of what is producing a profit.

Call tracking

Social Media Measurement- How Much Revenue Is Generated?
4:27
2017-12-12 00:43:10 UTC 4:27
Social Media Measurement- How Much Revenue Is Generated?

You may think that social media (Facebook, Twitter, etc.) doesn’t produce revenue. You’re right – it usually doesn’t directly produce revenue. But it does indirectly produce leads and revenue. In this episode of The Compete Marketing Group Show, we share a social media measurement process that will give you insight into how much revenue is being produced by your social media efforts on Facebook, LinkedIn, Twitter, Google Plus, and more.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

What we’re going to talk about today is how to know exactly how much revenue is being produced by your social media activity.

How You’re Probably Measuring Your Marketing

When you measure your online marketing, usually what you’re measuring is the last thing that somebody does before they become a lead or purchase a product on your website.

Let me give you an example.

  • If somebody goes on Google,
  • Searches for a product or service that you offer, and
  • Then comes to your website and
  • Purchases that product,
  • You’re going to attribute that revenue or that sale to the Google search.

You’re going to say that because that person searched on Google and then found your product and then purchased the product. So your revenue should be attributed to Google and the marketing efforts that you’re doing on Google.

You’re Missing Important Data

But a more complicated situation is when;

  • Somebody visits your website and then leaves
  • Then visits your website again in the future and leaves again, and
  • Then visits your website a third time at some point in the future, and then purchases.

In that scenario you need to measure each time somebody interacts with your website and then attribute the revenue appropriately.

Let me give you an example for that also:

  • Let’s say that you’re producing content and you’re putting it out on social media channels, such as LinkedIn and Facebook.
  • If somebody finds your content on LinkedIn, clicks on the actual content and visits your website, that may be the first time they interact with your company.
  • If that person leaves and then at some point in the future sees an advertisement related to your company or sees maybe an online banner related to your company and then comes back and makes the purchase.

In such a situation, you want to make sure that that first time they interacted with your company on LinkedIn gets some of the credit for the revenue that’s produced. And the way that you do that is with a more advanced analytics tracking system that basically tracks the entire interaction flow with your website.

How to Measure Revenue Produced by Social Media

You need to measure every single time somebody comes to the website, so you can see when somebody actually purchases the product.

  • What you’d be able to do in that particular case is you would be able to work backwards from the purchase.
  • You’d be able to see when somebody actually purchases a product and then you can work backwards and see each of the touch points that they’ve had with your company.
  • A direct advantage that you can have by using this type of tactic or this type of strategy is to know exactly how much your social media efforts are producing.  It may not necessarily mean the exact sales that are being generated directly from some content that you put out on LinkedIn, but it will help you know over the average of all of your sales.

With all of your leads that are coming in, you’ll be able to know how much revenue is being produced from that initial LinkedIn share or from that initial tweet that you sent out on Twitter. Basically what you can start to do once you’re gathering all this data is you can track roughly how much revenue is being produced by the social media channels you’re active in.

A Quick Summary And Next Actions

As a direct result out of this video, I just wanted to make sure that you’re aware that this is possible. There are systems you can use to be able to track multi-touch attribution which basically means;

  • Tracking everything that somebody does on your website,
  • every single time they come to your website,
  • so that you can attribute the revenue to the appropriate marketing channels.

If you’re interested in discussing this further, feel free to reach out to us at competeonweb.com.

We’d be happy to review your social media efforts: book a road map session.

social_media

Boost Your Website's Effectiveness – Use Live Chat
3:19
2017-12-12 00:43:10 UTC 3:19
Boost Your Website's Effectiveness – Use Live Chat

If you’re there to answer a website visitor’s question, the odds of generating a sale or lead from that visitor grow significantly. In this episode of The Compete Marketing Group Show, we share a simple tool you can use to allow your website visitors to ask a question in real time on your website. We’ve used this in our own businesses and the results have been great!

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

In business, it’s important for you to answer the questions of your prospects to increase the likelihood that they’re going to buy.  Today we’re going to talk about a simple tool that you can use on your website to answer the questions of your prospects so that they buy through your site.

Your Website Visitors Have Questions

Imagine that you run a retail store.  If somebody comes into the retail store, there’s going to be questions that they have.  And if you can be available to answer those questions as they’re getting closer to the purchase, the odds of them actually purchasing are going to go up.

On your website, it’s not as easy to be available to answer those questions as it might be with an offline retail store:

  • If you’re having thousands of website visitors a day come to your website, it’s very challenging for you to actually be able to address each of them, one on one, right when they come to the website.
  • But what you can do is use a tool such as a live chat tool, that enables the website visitor to basically click a button and start chatting with an instant message text discussion on the website with a member of your team.

How Live Chat Works to Answer Questions

Here’s how it works.

  1. Somebody comes to the website – Let’s say that you offer high end consulting or financial planning services.  Somebody’s on the website, they’re looking through your content, and maybe they’re looking at your services page.
  2. They have some sort of question that they want answered – They probably wouldn’t take the time to actually call you directly, but they do see a little button on the bottom of your website, very subtle, that says, ‘Chat with us now,’ or, ‘Ask a question,’ or something along those lines.  They can click that button, a little chat box will pop up, they can type their question, and a member of your team will be connected with them right away to be able to answer that question.
  3. Your team member is going to be able to address their question and address anything else they’d like to discuss, and send them on their way so that they can continue through the website and hopefully purchase the product.

Live Chat Works Well for Us – Try It

These tools are very effective, but they’re not new.  They’ve been around for many years, but

  • It’s something that you should look into integrating on your website, especially if you have a higher touch sales process.
  • If you’re selling something that is higher dollar, higher price, and something that’s a little bit complicated and may need to be considered a little more in depth by the actual buyer.

Look into using a live chat tool on your website.

We Are Happy To Help

If you have questions, leave a comment below or contact us directly at competeonweb.com. We can provide you with a recommendation of the tool to use as well as how to integrate it into your marketing process.

live_chat

Brand Tracking – Get Notified When Someone Mentions You
3:27
2017-12-12 00:43:10 UTC 3:27
Brand Tracking – Get Notified When Someone Mentions You

If someone mentions your brand online, either positively or negatively, you need to be aware of it. This enables you to be aware of how people are talking about your brand online, and gives you the ability to get involved if needed. In this episode of The Compete Marketing Group Show, we talk about brand tracking and how to get notified automatically anytime someone talks about your company online.

http://competemarketinggroup.wistia.com/medias/tffor6a1oq?embedType=iframe&videoFoam=true&videoWidth=600

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today we’re going to talk about a tool that you can use to get notified anytime somebody mentions your company or your product and services online.

Why You Need to Track Your Company Online

If somebody mentions your products and services whether it’s in a positive light or a negative light, it’s important that you get notified of this. It’s really important for you to keep a strong hold on your brand and be aware of how people are talking about you online.

×Tracking mentions of your company online is a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Here’s an example.

If somebody mentions your product or your company in a positive light, you want to be notified about that. One of the things that you can do is

  • You could reach out to that person either privately or publicly and thank them and
  • Maybe offer additional information that they might find helpful.

Doing that shows that person and also the rest of the people who see this positive review online that

  • You are a real person and that
  • You care about the experiences of your customers

So, knowing about something positive that somebody says about you online and reacting to that can be a huge advantage in your market.

On the flip side, if somebody publishes something negative about you:

  • Maybe they didn’t have a good experience with your product or service or
  • or they’re purposely disparaging your company online

Either way, you want to be sure to know about this so you can react accordingly.

Free Tool to Get Notified Instantly

Monitoring your brand and monitoring all the content on the internet day by day, hour by hour is certainly not realistic for you to do manually. So, one of the tools that we recommend setting up is called the Google Alerts.

  • Google Alerts enables you to do is to tell Google anytime somebody mentions this particular keyword or this particular phrase online, you want to get notified about it via email.

What’s great about the tool is that you can set up a Google Alert for;

  • Your company name,
  • Your product name,
  • Your own name or even
  • Members of your team

It will enable you to get notified via email anytime somebody mentions that particular keyword online.

So go setup a Google Alert for your company today.

How We Can Help

If you’re interested in additional ways that you can monitor your brand online and have systems in place to market and manage your business more effectively, contact us or join our email list on this page to get email-subscriber resources we send out periodically.

We publish a lot of content that will help you manage and market your business more effectively and if you’re ready to speak with us about your particular business, book a road map session.

×Tracking mentions of your company online is a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Google_Alerts

Buy Google Traffic One Website Visitor at a Time
5:46
2017-12-12 00:43:10 UTC 5:46
Buy Google Traffic One Website Visitor at a Time

It’s possible to buy Google traffic and pay for each website visitor that Google sends you. This is called “per pay click” marketing, or “pay per visit” marketing. In this episode of The Compete Marketing Group Show, we share how this works and how you can use it to grow your business.

http://competemarketinggroup.wistia.com/medias/m5c1c65gec?embedType=iframe&videoFoam=true&videoWidth=760

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Increasing your rankings on Google is not the only way to get more website visitors from Google. We’re going to talk about another tactic that you should be considering today.

Pay Per Click Marketing – How It Works?

It’s possible to pay Google to send people to your website. Here’s how it works.

  • You can configure an ad to show up on Google when somebody types in a specific keyword or a phrase. For example, you can tell Google that anytime somebody searches for a specific phrase that is related to a product or service that you offer, Google will show your ad to those people.
  • Now, Google will show the ad to people that search for that particular keyword and then if that person clicks on the ad and then actually visits your website, you will pay Google a small amount of money for that particular website visitor.

So, basically what’s happening is you tell Google that you want your website to show up in front of people that search for a specific phrase and you will only pay Google if that person visits your website. The term is called Pay Per Click marketing and it can be a really effective way to grow your business and to grow your website traffic.

×Buying traffic from Google is powerful, but it's just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

How is “Price” Determined in Pay Per Click Marketing

A few important things to understand about Pay Per Click marketing is first of all the price.

  • The price is set by the market. So, it’s not a flat fee that you pay to Google for every website visitor in any industry.
  • In every industry the price that you pay Google is going to be different.
  • In some industries, it can be 10 cents per click, 20 cents per click. In other industries, it can literally be $35, $40, $50 per click, so it all depends on what industry you’re in.

The bottom line is that the cost is set by the market and so your competitors are not going to pay $50 per click if they’re not able to turn a profit somehow from that customer. That doesn’t mean that they earn more than $50 for every website visitor that comes in right away, but;

  • They might get people into their business,
  • Get people onto their customer list and eventually
  • Over the lifetime of that customer earn more than $50.

The main thing I wanted to clarify is that the price is set by the market depending on how many other competitors are bidding on that particular keyword or that phrase.

What Google Cares About in Pay Per Click Marketing

Relevant Website Content – The next thing I wanted to clarify is that it’s not all built on the price. You cannot just outbid your competitors and expect to show up at the top of the ads.

  • Just because you’re willing to pay more for the website visitor than your competitor doesn’t not mean that you actually show up at the top.
  • Google wants to make sure that your website is relevant to the actual key word being advertised.

So if you want to show up for a particular keyword, Google is not only going to look at the price that you’re willing to pay. Google’s also going to look at how relevant your website is for that particular keyword. So

  • They (Google) are going to visit your website,
  • Their system is going to review your website,
  • Compare it to the keyword you’re targeting to make sure that you actually have content on the page that is related to that keyword.

This way they make sure you’re relevant.

Analyze Visitors Behavior – The second thing that they’re going to look at is they’re going to track what people do when they actually get to your site through the ad. So, if somebody searches on Google, sees your ad, clicks on it and then leaves your website right away, Google is going to know that and over time if a lot of people do that they will stop showing your ad or show it significantly less.

  • They’ll lower where your ad actually shows up online, and
  • They can start to charge you more for the actual clicks to basically price you out of the market since your website is apparently not relevant for that phrase.

So, when it comes to Pay Per Click marketing, you should remember that price is not the only factor and how much it costs for a click in your particular market.

A Quick Recap / Next Steps

To summarize, you can buy visits from Google and other search engines and it’s definitely something that you should look into doing.

×Buying traffic from Google is powerful, but it's just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.
  • It can be an extremely scalable and profitable way to grow your business,
  • Get more website traffic and
  • Have more leads and sales coming in.

Contact us and we’d be happy to review specific opportunities in your market:

  • review competitors and see how much money they are spending on their particular Google ads.
  • We can show specifically what keywords your competitors are targeting
  • and we can see what types of numbers would be relevant to your particular campaign.
  • How much would you need to spend for each click?
  • How much would you need to spend per month on Google, and
  • How  many leads and sales do you think would be coming from the actual campaign?

We can even run some numbers on a road map session with you to figure out if this is something that you should be doing in your business.

Book a RoadMap Session

If you’re ready to move forward with the roadmap session, please contact us to book one. Otherwise, feel free to review other resources from The Compete Marketing Group Show and subscribe to our email list for email-subscriber resources by clicking the button on this page..

Buy_Google_Traffic_250

You Can't Sell a Business with These Website Design Mistakes
6:19
2017-12-12 00:43:10 UTC 6:19
You Can't Sell a Business with These Website Design Mistakes

In this episode of The Compete Marketing Group Show, we explain how to review your website design and marketing systems to ensure your business is organized clearly so you can hire someone to run the business or even sell the company profitably.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

In any business, there comes a point where you may want to exit the business. Either you sell the company, or you bring somebody to manage the day-to-day operations that you were responsible for.

Today, we’re going to talk about how to make sure that you don’t lose money as a part of that process or even lose the entire business.

Businesses NEED Organized Systems and Processes

It’s important to have systems and processes in your business. That makes it so that there’s a way of doing things, and you can hire people to come in and actually run your business.

Also, if somebody’s buying your business, they want to have an understanding of how you do things and how you’ve become successful so that they can keep the business at that level and take it to the next level. That’s why they would be buying your company.

Your Website and Marketing Needs to Be Organized

We encounter a lot of situations where businesses come to us and their online website and some of their online marketing systems are extremely unorganized. And we recently encountered a situation where a company was trying to sell their business and that actually blew the entire sale.

  • Their systems were so unorganized that the entire sale fell through. And this was not a small company.
  • This was a company that was doing tens of millions of dollars in revenue and would have a pretty high business valuation that they could sell the company for if their systems were in place.

To give you an idea of the level of the problem, let’s say;

  • The value of the company would be a hundred million dollars if they were actually able to sell their company and have their systems in place.
  • But since their systems were so unorganized, they needed to be untangled by the acquiring company and for that reason the deal actually fell through.
  • If the deal would have happened, it probably would’ve taken a good 20 or 25 million dollars off of the purchase price.

So we’re talking about a serious problem here that I want to make sure you’re aware of so that you can avoid it in the future.

Tip – Use a Standard Platform for Your Website

Now, we’re going to focus specifically on marketing systems and website systems.

First, you want to make sure that your website is built on an industry standard platform.

  • The reason why you want to be on an industry standard website platform is because that way anyone can be hired to actually take over the role of managing that website.
  • Or if a company is purchasing your company, then they’ll understand why you chose that platform. And it’s a platform that they can hire somebody to actually manage.

If you have a fully customized platform in something that you’ve kind of strung together through the years; something you built it in the late 90s or many years ago before some of the industry standard platforms really developed and gained popularity, then that can be a problem when you’re trying to sell the actual business or even if you’re trying to bring somebody in to manage the business.

So that’s the first thing you want to do – make sure you’re on an industry standard platform.

Recommended Website Platforms

WordPress is a great example of an industry standard platform.

  • If you have a more complicated website, you can use something like Drupal. That’s a very common platform that huge companies use. You can do essentially anything on that platform.
  • If you’re running an Ecommerce business, there’s a range of other platforms to consider. Anything from Bigcommerce or Shopify all the way up to a system like Magento which is extremely powerful, but also very complicated as well.

The bottom line is you want to be on an industry standard platform for your website.

Make Sure You’re Tracking Your Website and Marketing

The second thing that you want to make sure of is that you have website tracking in place. When people come to your website, you want to know what they’re doing on your website. And to give you some context here, that company we talked about earlier that was in the process of trying to be acquired, didn’t have proper website tracking in place.

  • Even though they were successful, they were doing 10s of millions of dollars in revenue, they weren’t able to show where that revenue was coming from.
  • They were doing marketing efforts, but they weren’t able to show which ones were working and which ones were not working.
  • So the acquiring company was going in sort of blind, not knowing what they should continue and what they should cut. And that brings the overall value of the company down.

You therefore need to have website tracking in place so that you know what’s happening on your website, where your leads and sales are coming from, and how your marketing efforts are doing.

Google Analytics Is a Free Website Tracking Tool

Google Analytics is the simplest system for you to use. It’s a free tool provided by Google – it’s called Google Analytics. You just put a line of code on each page of your website.

  • It’s very easy to install, and
  • It will track everything that goes on, on you website.
  • It will track what people do when they get there,
  • Where they came from,
  • How long they stay on the website, and
  • You can also configure it to track sales
  • Where those sales came from and
  • What percentage of revenue comes from which marketing channel.

The bottom line again  is that you want to have your website tracking in place.

What To Do Now?

So the first thing that you should do today is at least be conscious of where your business is at now.

  • Are you on a industry standard website platform, or do you have everything strung together through the year? That’s something we can definitely help you identify and be aware of what your options are for moving forward.
  • The second thing you want to make sure of is that you have your website tracking in place. Make sure you have at least Google Analytics installed and configured so it’s tracking your website traffic.

I know that this is the type of situation you can easily procrastinate on and just worry about it later when you’re ready to sell the business. But when you’re trying to exit a business, whether you’re bringing somebody in to manage the day-to-day operations or possibly selling the company, there are so many other details to worry about that fixing your systems at that time is almost entirely impossible to do. So it’s something you want to be conscious of.

We Are Happy to Help

Hopefully, this has helped you identify some situations in your business. Feel free to contact us. We’d be happy to review your site and your marketing to at least show you specifically what you need to be aware of.

COMP_CMGS_thumbnail_selling-business

Lose 82% of Revenue Without a Mobile Website
4:46
2017-12-12 00:43:10 UTC 4:46
Lose 82% of Revenue Without a Mobile Website

In this episode of The Compete Marketing Group Show, we share the lessons learned by a client that was losing 82% of their website visitors since their website wasn’t accessible on a mobile device. We fixed this for them, and have shared what you need to know below.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

I want to tell you about a business where 82% of the people that came to their website were leaving right away and how you can make sure that you don’t end up having the same thing happening to your business.

A Large Percentage of Website Visitors are on Smartphones

Smart phone devices like Androids and iPhones are gaining a lot of popularity:

  • It’s not uncommon for 60% of your website visitors to be actually accessing your website on a mobile device with a small screen.

So you want to make sure that your website is really accessible to those people who are coming to the website on a small screen.

Without a Mobile Website You Lose Customers

The client that I mentioned that came to us was running a normal website and they had a big television advertising campaign that was launching literally in the next week. They realized that their website was not accessible on a mobile device. So, we looked into their website statistics and realized that;

  • They had tens of thousands of people visiting their site every single month, and
  • 83% of the people that actually visited on a mobile device left right away

So we’re talking about thousands and thousands of people every single month, literally leaving right away when they got to your website on a mobile device. And that was just because it wasn’t accessible on a mobile device.

What Makes A Website Mobile Ready?

When we visited the website on a mobile device, it showed very small text, the images were gigantic because they didn’t re-size to the screen and it just wasn’t a good user experience.

So I think one of the things that you can get out of today’s recording is

  • Go to your website on a mobile device; either and iPhone or an Android, really anything with a small screen, and
  • See how accessible your website content is.
  • Does the user have to zoom in to actually see the text of your website?
  • Are the images taking up the entire screen?
  • Are there certain features of the website, such as maybe a video or a banner that changes images that take up the entire screen?

Those are the types of things that make it really difficult for a mobile viewer to actually go through your website and that’s why a high percentage of those people are going to leave right away.

One Solution – Modify Your Existing Website

Now with this particular client, what we were able to do was;

  • Take their existing website code into our system, and
  • Modify that website code so that it would adjust to the screen size.
  • The end result that happened was when somebody came to the website, they were taken to the smaller version of the website that was made to fit the smaller screen of the iPhone or the Android, or other smart phone device.

So basically we took their existing code, modified it so that it would adjust to the screen size. That’s one particular option that you can do with your website you can take your existing code and modify it, and that’s something we can definitely help you with.

We’d be happy to show you what’s going on on your website and explain what your options are. That’s one particular option if you’re not redesigning an entire website.

Creating a Website? Make Sure It’s “Responsive”

But if you are redesigning your website, you want to make sure that it’s designed to be mobile friendly and what’s called “responsive.” Basically, a responsive website is a website that adjusts to the screen size.

  • So if you’re looking on a big screen TV, for example, it will be proportional on that particular screen, all the way down to a very, very small smart phone screen.
  • The whole website will adjust and all the content will move around.
  • The code is designed to be responsive to the size of the screen.

So if you’re redesigning your website, you definitely want to make sure that it’s responsive. That is something that we do in all of our website projects, but if you’re working with anybody else, make sure that you’re getting a responsive website.

Recap and Next Actions

If you’re not in a position to redesign your entire website, there’s definitely an option to take your existing code and modify it. We’d be happy to take a look at it. I just wanted to make sure that you understand the options if your website isn’t really accessible on a mobile device.

  • Definitely go and look at your website on a mobile device, and
  • If you have website tracking in place, try and see what people are doing on your website when they come on a mobile device.

This will hep you to make sure that you’re not losing a large portion of your website traffic due to an unresponsive mobile website.

We’re Happy To Help You

You can contact us and we’d be happy to review your website and the possible problems with its design that may be hurting your business sales or revenue significantly.

COMP_CMGS_thumbnail_mobile-website

B2B Marketing with LinkedIn Ads
3:52
2017-12-12 00:43:10 UTC 3:52
B2B Marketing with LinkedIn Ads

In this episode of The Compete Marketing Group Show, we’re going to discuss how you can advertise directly to extremely specific B2B prospects.

http://competemarketinggroup.wistia.com/medias/5ru2ydprzg?embedType=iframe&videoFoam=true&videoWidth=760

Full Transcript of Audio Below

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If your business sells directly to other businesses, today’s advertising tip is going to help you.

B2B Marketing Opportunities With LinkedIn

You’re probably familiar with what LinkedIn.com is. It’s essentially the Facebook for businesses, but what you might not already be aware of is some of the advertising opportunities that can help your business on LinkedIn.

You can target your ads on LinkedIn by a range of really specific criteria related to the company that you’re trying to reach.  For example;

  • You can target based on the specific type of company that you’re trying to reach.  For example, if you’re trying to reach agricultural supply companies for farm supply companies, you can do that on LinkedIn’s advertising system.
  • You can target by the company size.  For example, the number of employees within that particular company.  You can target based on that type of data.
  • Another thing that you can target by is the position of the specific person that you’re showing the ad to.  For example, if you only want to reach director level people and above within a very specific type of company, you can do that with LinkedIn ads.

The company specific targeting criteria for b2b marketing is really, really powerful in LinkedIn’s advertising system.  This is definitely something I wanted to make you aware of if you’re trying to reach other businesses.

2 Tips for LinkedIn B2B Marketing

When you’re advertising directly on LinkedIn, there are a couple of specific things to consider.

Have a “call to action” – The first thing is making sure you have a very specific call to action when you’re actually running your ad.

  • You want somebody to come to your webpage and do something very specific.
  • If you’re running ads on LinkedIn and just sending them to your homepage, it’s definitely something that’s not going to perform very well, and it’s going to cost you a lot of advertising budget.

So you want to make sure you have a clear call to action.

The Goal of your campaign – As far as the specific calls to action that seem to work well on LinkedIn, it depends on;

  • Exactly what type of campaign you’re trying to run and who you’re trying to reach, and
  • Specific information that you share with the audience and with the target audience

So, for example, if you’re trying to reach a very specific type of company and if you sell some sort of high tech product, providing a white paper or something they can download and read more about topic in their industry seems to perform well compared to asking directly for the sale or trying to generate the lead right away.  You want to offer some sort of information.

×Using LinkedIn ads is just a small part of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

A Quick Recap

These are a couple of things to consider about b2b marketing using LinkedIn.

  • You can target very specifically by the company type, by the size of the company, and by where the person is at in the actual company, director level and above, and
  • When you are running an advertising campaign on LinkedIn, you want to have a specific call to action and sharing some sort of information that is helpful to the prospect seems to perform well.

We Can Help – Book a Roadmap Session

If you’re interested in learning more about b2b marketing opportunities with LinkedIn or other online advertising tactics, please feel free to check out other content we have at CompeteOnWeb.com or contact us for more information. We can do a Roadmap Session with you, where we’ll review your business and discuss specific opportunities you should consider pursuing.

linkedin ads b2b marketing

 

What is a Podcast?
4:29
2017-12-12 00:43:10 UTC 4:29
What is a Podcast?

In this episode of The Compete Marketing Group Show, we discuss what a podcast is and why launching one can be a great opportunity for your business.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

People do business with people they trust and a podcast is a very effective way at building trust with your audience. That’s what we’re going to talk about today.

What is a Podcast?

A podcast is essentially an audio recording of a conversation that you have,

  • Either as a solo presentation, or
  • Possibly as an interview with somebody else.

It’s a recording of that conversation of you presenting some sort of information that the listener is going to be interested in.  It’s sort of like an online radio show, but it can be listened to at any time. So, you don’t necessarily have to tune into the show at the exact time that you’re recording. Instead;

  • You record your podcast episode
  • You upload that to the podcast system, and then
  • Anybody can actually listen to that content and go through it at any time in the future.

Is a Podcast More Effective Than Blogging?

There are a lot of different benefits to having a podcast, so I want to share a few of those with you today.

The first thing that you should consider about a podcast is,

  • It’s the nearest equivalent to sitting down with somebody and actually presenting information that they’re interested in.
  • Other mediums such as blogging or email newsletters and things like that, are mostly text-based and some are image-based. It’s not very representative of sitting down and talking with someone.
  • Very similar to if you’re watching this on video, it’s as close as possible as I can get to speaking directly with you without actually being next to you, and having a conversation. A podcast is an audio version of that.

So, essentially you are recording a conversation with somebody and you’re putting that out there. So one of the benefits is that it’s the nearest equivalent to basically sitting down with somebody.

The Impact and Reach of Podcasts

Another benefit is that you’re basically recording it once, and that can go out to thousands and thousands of people. So, it’s a one to many approach. In essence;

  • You record the conversation one time and that can provide thousands and thousands of listeners over time, in your audience.
  • You can impact a lot of different people with a podcast.

Podcasting Helps Establish Authority in Your Niche

There are a number of other benefits to a podcast. For example, it builds authority.

If you have a podcast in your space, what you can do is use that as a platform to basically

  • Demonstrate your expertise and share your knowledge with the industry.
  • It starts to position you as an authority in your niche, rather than just another business that isn’t putting out any content online, and isn’t doing anything really unique in the marketplace.

A podcast can help you establish yourself as an authority in your market.

Podcasts Can Be a Powerful Networking Opportunity

Another really powerful thing that a podcast can do is that it can be a powerful networking opportunity.

Once you have your podcast up and running, you can;

  • Contact other businesses and other entrepreneurs and other companies in your space and even in other industries, and
  • You can ask them if they would join you on your podcast for an interview about a topic that’s in there area of expertise.

So, this can be a very effective way to get access to people and access to conversations that you probably wouldn’t otherwise be able to get.

Rather than contacting somebody and saying, “I’d love to sit down and have a cup of coffee,” contacting somebody and saying, “I have this podcast. Here’s how many listeners we have. We’d love for you to come on the show and talk about this particular topic.” It can be a very powerful networking opportunity.

Use Podcasting to Grow Your Business

If you haven’t considered podcasting for your business, you should definitely look into it. It’s an effective way to be able to demonstrate your expertise and provide valuable content to your audience. And there are thousands and thousands of people out there that would be interested in the topic that you are actually talking about.

We Can Help You With Your Podcast

We’re going to put some content together in future episodes about how to go about publishing a podcast. But if you are interested, check the show notes or contact us directly at competeonweb.com. We’d be happy to point you in the right direction.

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

podcast

Email Marketing Tips to Track Effectiveness
5:32
2017-12-12 00:43:10 UTC 5:32
Email Marketing Tips to Track Effectiveness

In this episode of The Compete Marketing Group Show, we discuss email marketing tips and specific metrics to track in campaigns and specific ways you can work on improving those metrics.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

If you’re doing any sort of email marketing in your business, you need to be monitoring the metrics and that’s what we’re going to share with you today.

What is An Email Marketing Campaign?

When you send out any sort of email marketing campaign, it can help your business. But you need to be measuring specific metrics to know if it’s actually working.

  • An example of an email marketing campaign could be your monthly email newsletter, which we have talked about in other resources,
  • or a campaign to promote a specific event or a specific launch that you’re doing.

With any sort of email marketing campaign, you want to be very certain to monitor a few specific metrics and focus on improving those metrics over time.

How to Track and Improve “Open Rate”

Open rate is the percentage of people that you sent the email to that actually opened and viewed the email. Specifically, if you sent out 1000 emails, and 300 of those people actually opened the email, then you have a 30% open rate.

The thing that mainly impacts the open rate is your subject line. The subject line is the first text that people see when they receive an email from you.

  • You can test different subject lines to see what impacts the open rate and what improves the open rate for your particular audience.
  • You can get more advanced and actually test the subject line on a campaign that you’re sending out, and then use the winner on the rest of the emails that go out for that campaign.

“Click Thru Rate” and How to Improve It

Before I get into this particular metric, I want to clarify that you should have a call-to-action in your email (this is similar to having a call to action on a webpage). There should be something for people to click in your email to get to a next step. If you’re not doing that, you definitely want to have a call-to-action to

  • Visit a specific page on your website,
  • Learn more about the offer on your website, or
  • ‘To book a meeting, click here to go to go to our website,’ meeting booking page.

Make sure you have some sort of click call-to-action in each email marketing campaign that you’re sending out.

The click-through rate is the percentage of people that actually viewed the email. They opened it and they actually clicked on the email.

  • If you send an email to 1000 people, and 300 of those particular people actually opened the email, you have a 30% open rate, like we talked about.
  • Of those 300, let’s say that 150 of them actually clicked on the link in your email. That would be a 50% click-through rate; 50% of 300 people that opened the email actually clicked on the email.

Ideas to actually improve the click-through rate are things such as;

  • Testing different calls-to-action in your email – Rather than saying, “Visit our website to learn more,” you might say, “Visit the blog post where we share specific metrics around the particular topic that we’re talking about.”
  • Testing the amount of information that you actually share in the email – Rather than explaining the entire topic in the email, you might want to provide an introduction to the topic and then go ahead and say, “On our website, we share these particular next steps.” Give them basically some teaser information on the email, and then they will go to the website or go to wherever the resource is to get the next steps.

You can test the amount of content and you can test the calls-to-action.

Recap and Next Actions

The bottom line is that if you’re doing any form of email marketing, whether it’s an email newsletter or promoting a specific product, launch, event, or some sort of campaign,

  • You want to make sure to measure the open rate and test different subject lines to improve that open rate.
  • You want to measure the click-through rate and test different calls to action and the amount of content that you share in the email to improve the click-through rate.

We’re Happy To Help You

If you’re interested in learning more about how email marketing can help your business or you have any questions about online marketing in general, please visit our website at CompeteOnWeb.com or contact us here. We’ll be happy to help.

Avoid Wasting Ad Budget – Use Negative Keywords
4:40
2017-12-12 00:43:10 UTC 4:40
Avoid Wasting Ad Budget – Use Negative Keywords

In this episode of The Compete Marketing Group Show, we discuss how can you ensure that you’re not wasting your advertising budget showing your ads to people that are never going to buy your products and services.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Anytime you’re running an online advertising campaign, it’s really important to make sure that you’re not wasting your advertising budget showing your ads to people that are never going to buy your products and services. That’s what we’re going to talk about how to do today.

Help Google Determine Who Your Target Market Is

You can run an advertising campaign on Google:

  • You can tell Google, “Anytime somebody types in these particular words or phrases, I want you to show my ad to them.”
  • Then, you only pay Google if somebody actually visits your site.

This sounds great in theory, and it’s a very, very Google Adwords can be a powerful advertising tactic, but one of the things you need to be very careful with is to help Google determine who your target market is.

How Google Interprets Your Keyword Instructions

When you tell Google, “Show my ad to people that type this particular phrase on Google,” Google uses that information to determine who they should show the ad to. 

  • It’s not always as simple as, “Did the person type the keyword? Okay, let’s show them the ad.” It actually gets a lot more complicated.
  • Google uses that keyword that you provided to determine if other people that search similar phrases should be shown your ad.

You need to make sure that Google is actually doing a good job determining who should actually see the ad.

What Are Negative Keywords

There’s a number of things that you can do to refine Google’s view of who should see your ad.

  • The first thing that you need to do is you need to start your campaign with what is called a negative keyword list.
  • It’s a list of keywords that you provide to Google, and what that list tells Google is, “If somebody types in these particular words or phrases, do not show my ad.”

You’re providing a keyword list to Google that tells them when to show your ad. You’re also providing a keyword list to Google of when not to show your ad. So it’s very important to provide both of those lists.

Creating a Negative Keyword List

When you start your campaign, you can put the obvious things on the negative keyword list. So maybe you provide some specific type of attorney services in a very specific niche.

  • You can use the negative keyword list to put the services that you definitely do not provide,
  • and that way Google will not show your ad if they think it’s relevant to what you do.

Constantly Update Your Negative Keyword List

The second thing that’s more important to do is to constantly monitor what keywords Google is actually showing your ads for.

  • There’s a little known feature in the Adwords system
  • It produces a report that gives you a list of all the keywords that Google actually showed your ads for.

This is different than the list of keywords that actually send traffic to your website. This particular report shows you a list of all of the searches on Google that actually triggered your ad to show, even if the viewer didn’t click on the ad and visit your website.

Review the Keyword Report Periodically

So you want to look at that periodically, usually daily if you’re running a serious campaign, and you want to make sure that there’s not keywords on that list that should not be showing your ad. For the first couple weeks to couple months of the campaign, there are always keywords on there that you haven’t thought of before that you need to add to your negative keyword list.

Take Action Now

So the two things that you should get out of today is, first of all,

  • You need to have a negative keyword list that tells Google when to not show your ad. You need to do that at the start of every campaign.
  • The second thing is you’ve got to make sure that you’re tracking your online marketing campaigns to make sure that you’re adding to that negative keyword list.

We’re Happy to Help You

We have a lot of content on our website at competeonweb.com. We would love for you to go through more of our content and contact us with any questions that you have.

We’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Download a Competitor's Entire Online Advertising Campaign
3:15
2017-12-12 00:43:10 UTC 3:15
Download a Competitor's Entire Online Advertising Campaign

In this episode of The Compete Marketing Group Show, we discuss how you can figure out exactly what marketing campaigns are working for your competitors, so you can apply similar ideas in your business.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

What we’re going to talk about today, is how you can figure out exactly what online advertising campaigns are working for your competitors, so you can apply similar ideas in your business.

Study Your Competitors’ Ad Campaigns

Running a successful online advertising campaign is not easy.

  • You need to test a lot of different things in your campaign, and that’s going to take time and money.
  • At the end of that, you’re going to know what works, and what is successful in your business,
  • but you’re going to need to spend a lot of effort to get there.

One of the things that you can do is research exactly what your competitors are doing online, and start to understand what’s working for them. You can learn from their mistakes and take their successful ideas and build on those.

See All of Their Ads / Websites They Advertise On

Here’s how it works. Basically, there are tools that can download every single competitor’s ad, and analyze that data. So, basically what that enables you to do is

  • You have a list of all of the ads that they’re running, including image ads, and text ads online.
  • The second thing that it gives you is a list of where those ads are running. So now you have their actual ads and you have a list of where those ads are showing up.

How Long Have They Been Running Each Ad?

Here’s the most powerful piece though. Once you have those two pieces of information, such as the actual ad and where it’s running, the third piece of data that you get is how long they have been running those particular ads.

So now you have all the information you need:

  • You have the ad,
  • you have the website the ad shows up on,
  • and you have the length of time that they have actually been running that ad.

Evaluate Overall Performance

Using that information, you can start to understand that they are running an ad on the same website that happens to be very expensive over a long period of time.

If they’ve been running that ad for a long time, then you can start to infer that actual ad is probably performing pretty well on that website.

Explore A Number of Online Advertising Options

There’s a lot of other things that you can do to research your competitors and get ideas for marketing campaigns. We have other episodes and content available re: online advertising that you can review now.

We’re Happy to Help You

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Facebook Ads Are Extremely Powerful
3:30
2017-12-12 00:43:10 UTC 3:30
Facebook Ads Are Extremely Powerful

Facebook isn’t just your kids’ social network – it’s one of the most powerful advertising opportunities that a few smart businesses are starting to leverage.

In this episode of The Compete Marketing Group Show, we discuss some of the advanced ways that you can use Facebook ads to grow your business.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the video above.

You already know what Facebook is, but what you’re probably not aware of is some of the advanced ways that you can use Facebook ads to grow your business. That’s what we’re going to talk about today.

  • Facebook can be an extremely effective way to reach your target market and to grow your business.
  • One of the things you’re probably not aware of is some of the advanced targeting opportunities that exist now in Facebook’s advertising system.

I want to walk you through a couple of those, just so you’re aware of the power that you can have with Facebook advertising.

How to Target Very Specific Prospects on Facebook

You can target prospects by very specific criteria on Facebook. For example,

  • You can target people based on what type of car they own.
  • You can target people based on whether they recently acquired a mortgage, if they purchased a property.
  • You can also target people based on what types of credit cards they have. For example, maybe they have a credit card from a high-end department store, Saks Fifth Avenue, or something along those lines. You can also use a range of other pieces of information.

How Does Facebook Get All of This Data?

Basically what Facebook has done is they have taken the user data that they already have connected that with third party data providers, such as grocery store shopping behavior, credit card purchase history, and a range of other information that are already out in the world. Facebook has basically connected that to their advertising system.

A couple other pieces of information you can target on Facebook are somebody’s specific profession, whether or not somebody’s a small business owner, and again I mentioned grocery purchase history, purchase behavior at the grocery store.

An Extreme Example of Facebok Ad Targeting

One of the things I use to describe the level of targeting that you can do on Facebook- we haven’t done this for our client, but you could do this if you wanted to with the data that they provide, is you could actually;

  • Show your ad for some food related product
  • specifically to somebody that is a household mom, they’re a stay-at-home mom and they have kids,
  • and they buy breakfast bars at the grocery store.

Obviously that’s a very random example, and it’s not going to be applicable to most businesses, but it shows you the level of targeting that you can do with Facebook ads.

Create Facebook Campaigns to Market Your Business

If you’re not already using Facebook ads for your business, it’s definitely something to look into.

  • It’s an extremely effective way to reach your target market if you structure the campaign really strategically, and
  • The targeting opportunities are absolutely amazing compared to some other marketing channels.

If you’re more interested in learning more about how to market your business on Facebook, review our other episodes or contact us. We have a lot of content on there about how to build your business and how to make sure you’re reaching your target market online. We’d be happy to help you and point you in the right direction of any additional tactics that you should consider.

We’re Happy to Help You

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Email Newsletter Basics – Keep in Touch with Prospects
3:52
2017-12-12 00:43:11 UTC 3:52
Email Newsletter Basics – Keep in Touch with Prospects

In this episode of The Compete Marketing Group Show, we discuss how important it is to keep in touch with your prospects, to keep in touch with your customers, and basically stay top of mind with them.

One of the most effective ways to do this, and one of the easiest to implement is to have a simple monthly email newsletter.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

We’ve talked in other episodes on how important it is to basically get people to your website, and to generate leads on your website, but one of the things we haven’t touched on very much, but it’s still very important is how important it is to keep in touch with your prospects, to keep in touch with your customers, and basically stay top of mind with them.

  • If you’re not constantly in contact with your customers, and prospects either through email or through phone calls or whatever the medium is, then it becomes difficult for them to remember you when it comes time to purchase a product or service that you offer.
  • One of the most effective ways to do this, and one of the easiest to implement is to have a simple monthly email newsletter.

What’s an Email Newsletter?

Basically what you’re doing in this case is you’re adding prospects, and customers to an email list, and you’re sending them a monthly newsletter with information that they will find helpful that comes from you. So it’s a touch point where you can connect with customers, and with prospects, provide them with helpful information and that way you maintain that relationship, and keep it going.

What to Write About

One of the most important things to keep in mind with email newsletters is that it’s not about you.

  • The content that you’re putting out there needs to be about the actual market, about the prospect, about the customer.
  • It needs to be about something that they’re going to find interesting.

Think Like a Customer

You want to think of it from their point of view. While it may be somewhat interesting to you that maybe you’re having a holiday party, or maybe you acquired a company, or something along those lines, it’s not day to day interest for customers and prospects.

  • They really want to know how you can help them, what you recommend to grow their business, and how you can help them to move forward.
  • The type of content that you want to put out in your monthly email newsletter should be 80 to 90 percent focused on customers, and prospects, and what they can do to grow their business.

Content FROM You Builds YOUR Brand

Keep in mind, that because that information is coming from you, they’re going to appreciate that, and they’re going to remember that you are the source of that knowledge.

So, you’re still building up your brand, your still building credibility with them that’s going to help you generate sales from them, but you’re not doing it by talking only about your company, and so that’s the main thing to keep in mind when you’re looking at launching an email newsletter.

Make sure that content is really interesting, and really relevant to the customers, and prospects that you’re sending that to.

Email Newsletter Tools

There’s a number of tools that you can use.

  • Some of them are very complicated, and you can get very in depth in terms of tracking what people do with the email newsletter, when they read it, when they open it, what’s most successful.
  • There’s also other simple tools that you can use: Mailchimp.com is what we would recommend if you’re experimenting.

We’re happy to help you out with that, but the main thing that we wanted to talk about today is why it’s important to have a monthly email newsletter, and specifically what type of content should be within that monthly email newsletter.

We’re Happy to Help You

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Why Competitors Rank on Google – And What To Do
4:32
2017-12-12 00:43:11 UTC 4:32
Why Competitors Rank on Google – And What To Do

In this episode of The Compete Marketing Group Show, we discuss why your competitors are ranked on Google and what you can do about it.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

What we’re going to talk about today is a question we get asked a lot, and that is why your competitors are ranked on Google and what you can do about it.

You Need to Be Where Prospects Are

You need to be in front of where your prospects are searching for your products and services. Google is one of the first places that people search for products and services, whether they’re doing research on that product or whether they’re actually ready to buy. The bottom line is you need to be there.

There is a Science to Google Rankings

One thing I want to make clear is while it is a pretty complicated process of how Google ranks websites and how a website gets to the top of Google, it is not magic. There is a process, there is a science, and there’s some foundation-level stuff that you’re probably not doing right now if you’re not ranked on the first page.

That’s the first thing that I want to make clear:

  • You need to be there
  • and it’s not absolute magic as to how you actually get there.

Let’s talk about why your competitors might be ranked on Google and what you can do about it.

Why a Competitor Ranks on Google – Keyword Targeting

The first thing that it comes down to is they’re probably targeting the keywords that they’re ranked for on Google quite effectively.

  1. What you can do is look at your competitor’s website.
  2. If you look in the upper left-hand side of your screen, you’re going to see what’s called the title of their web pages.
  3. In those titles, if you’re seeing keywords related to the products and services that they offer, that means they are specifically trying to target people that are searching for that information on Google.
  4. If you compare that to your particular website, if you just have your brand name in the upper left-hand side of your web pages, you don’t mention the products and services, or have unique page titles on each page of your website, that’s one of the reasons why you might not be showing up on Google.

Why Competitor Ranks on Google – Online Authority

Another thing that you can do is look at the authority foundation that your competitors have online and compare that to yours. What I mean by that is one factor is the number of links that your website has; how many other websites are linking to that website. That’s one thing that Google uses to determine how authoritative you are online.

  1. Go to a tool such as OpenSiteEexplorer.org. It is a paid tool, but they do have a free version that you can pull these initial numbers on.
  2. What you can do there is enter your competitor’s website that you see ranked on Google.
  3. You want to look at the total number of links that show for that particular competitor. That is basically the number of different websites that are linking to their site. Compare that with the number that you see when you put your own website into that tool.
  4. What you’ll notice in most cases is that if a competitor is ranked, they’re going to have a lot more links than you. That’s one of the factors of what Google uses to determine why they’re ranked on Google and why yours is not.

The Number of Links Isn’t The Main Factor

I do want to be clear. It’s a little more complicated than that, rather than just saying, “They have 100 links so we need to get 200 links.” Not every single link is created equal so you need to be careful what types of links that you’re getting. That’s an initial thing you can look at to see whether or not your competitors are really focused on trying to get ranked on Google.

Recap and Next Actions

  • There is a reason why competitors are ranked on Google in most cases.
  • There is a process you can go through to basically see why they’re ranked
  • and then use that insight to get your website ranked on Google.

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Adwords Cost – The Most Expensive Industries for PPC Advertising – Podcast 013
6:01
2017-12-12 00:43:11 UTC 6:01
Adwords Cost – The Most Expensive Industries for PPC Advertising – Podcast 013

Have you ever wondered how Google makes $100M per day? And yes, that’s the figure published in various industry publications in 2012.

The bulk of Google’s revenue comes from people advertising on Google, using “pay per click advertising”. Pay per click advertising works like this:

  1. People do a search on Google
  2. You tell Google that you want to show up in front of them
  3. If that person clicks on your ad ad visits your website, you pay Google a flat fee for that “click”.

Google gets paid every time someone clicks on an ad, and in some industries they’re making $50+ for every single click! In this episode of The Compete Marketing Group Show, we discuss the most expensive industries for Google’s pay per click advertising.

 

×Google advertising is helpful, but is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

But First – Higher Costs Can Mean Higher Profit

Before we talk about how expensive some clicks can be, you need to understand that the price that you pay per click isn’t what matters – the profit that you make from these clicks is what matters.

  • If you pay $100 for a click, that may seem prohibitively expensive.
  • But if you make $150 on average from every website visitor in your ad campaign, then you’re making money on those clicks. Buy them all day long.

Now that we’ve cleared up that common question, let’s talk about the industries where Google makes a ton of money (but remember, advertisers are making a profit if they run their campaigns effectively).

Insurance Advertising Costs

One of the most expensive industries for pay per click advertising is insurance:

  • The highest cost per click registered in this segment, according to the industry research that was performed, was $54. That’s the cost for every single website visitor that clicked on an ad in that particular industry.
  • Now by no means does that imply that you will pay $50 for every such ad but the cost in that niche is indeed very high.

The insurance industry advertising cost is so high because the stakes are high. Someone that buys an insurance policy usually ends up keeping that policy for a long time, so the “lifetime value” of that customer is high for the advertiser.

Loans and Financial Assistance Advertising Costs

Another industry where the cost per click is very high is the loan industry, which covers mortgages, car loans, and other forms of financial assistance.

  • This is similar to the insurance industry in that lifetime value of the customer is high. If someone gets a home loan, they’re going to keep that loan for 15-30 years in most cases.
  • The lender also keeps track of default rates and margins, so they know on average how much they’re going to make for a new loan customer.

According to the industry research, the highest rates paid by the loan companies per click ranged from $44 to $47.

The Software Industry

The software industry is an industry where a the lifetime value of a customer can be high – I think you’re probably seeing a trend now with increased advertising costs if the lifetime value of the customer is high.

  • Types of software vary by customer, price, and more, but they often require some form of renewal or upgrade over time (i.e. monthly, annually, or every few years).
  • Due to the nature of software, each upgrade is more revenue with little cost so it’s a very profitable industry once you have the customer.

The highest pay per click in this segment was around $35 – however, it’s going to vary a lot depending on what type of software is being sold.

What Do Our Clients Pay Per Visit?

Our customers come from a range of industries that cost $1 per click all the way up to $40+ per click. However, the important thing to remember is that we’re managing for a return on investment across the entire account – so if they’re spending $40 per click, our aim is to make much more than $40 per website visitor on average.

We’d be happy to share advertising costs for your industry using our research tools to identify ways that you can buy customers online.

If you have any questions or want to contact us for any reason, you can reach us here.

×Google advertising is helpful, but is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Proven Blog Ideas Straight from Competitors – Podcast 012
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2017-12-12 00:43:11 UTC 6:03
Proven Blog Ideas Straight from Competitors – Podcast 012

When it comes to the growth of your business, providing value to prospects and customers on an ongoing basis is key. A great way to provide value is to put out content that your market will appreciate.

But how can you know what type of content will be a hit in your market?

In this episode of The Compete Marketing Group Show, we’ll talk about ways you can know for certain what content your market will love based on the content your competitors and industry publications are putting out.

Find Out Which Posts Get the Most Website Links

If a piece of content is popular, people will link to it from their own website.

  • By identifying the posts on a competitor’s website that received the most links, you can start to understand what is resonating with their audience.
  • There are a number of tools for identifying the backlinks a website has, including Open Site Explorer (paid tool).

Once you identify a topic that seems to get a lot of links on a competitor’s website, you can start to determine what type of blog post to write.

Identify Which Content Gets Shared on Social Media

These days, website links aren’t the only way that people share content. Sharing content on social media is more popular in many industries, so you can use this data to know what’s popular for a competitor.

  • The more that content has been shared on social networking sites, the more popular it is.
  • You can use tools like Topsy (Topsy was mentioned in our webinar here) to identify the most shared content from a particular website.

There are other tools and tactics you can use, but this should be a good start. Contact us to discuss this method further – we’d be happy to help.

What’s Being Discussed The Most?

Just like a lively conversation at a business conference, blog posts that are popular get a lot of comments from readers.

  • Look to the bottom of blog posts from competitors to see which posts have the most comments.
  • Once you identify a theme / topic that seems to generate a lot of discussion, move forward with creating ideas for content around this topic.

Once you’ve exhausted your own list of ideas for content, utilize these competitive research tactics to build a list of proven blog post ideas based on what’s working for competitors.

If you would like further guidance on this, comment below or contact us.

What Makes a Profitable Landing Page Design – Podcast 011
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2017-12-12 00:43:11 UTC 11:19
What Makes a Profitable Landing Page Design – Podcast 011

Whether you’re running online advertising campaigns or pursuing Google rankings, you’re spending a lot of time and / or money on driving traffic to your website. In this episode of The Compete Marketing Group Show, we’ll discuss what you need to have on your website in order to give you the best chance at generating a lead or sale from each website visitor.

What’s a “Landing Page”?

When you’re driving people to your website, you need to be sending them to a webpage that is relevant to what they’re looking for. This webpage is called a “Landing Page”.

  • Although the home page can also be used as a landing page, it’s not ideal to drive a bunch of traffic to the home page. The homepage is too general.
  • It’s better to use a separate web page on your site that’s focused on a specific service or a product that your business offers which the visitor will be interested in.

Must-Have Items for an Effective Landing Page

An effective landing page must have four important elements in order to successfully produce leads and sales from visitors.

Clear and Concise Headline – Get Them to Read On

The first must-have item for your landing page is a clear and concise headline that clearly states your message.

  • Explain in a couple of words what it is that you’re offering your visitors.
  • Make it clear and don’t use too much jargon or a salesy approach – the goal is to resonate with exactly what they’re thinking so they continue to read.

You may be paying $1, $2, or up to $12 or $15 per visitor, so you want to be sure you’re losing them with the first thing they see – your headline.

Compelling Description – What’s In It For Them?

Once someone has read past your headline, you need to secure their interest and make sure they realize that you can help them.

  • Describe what you’re offering, how it’s going to help them, and why it’s a must-have. Focus on them – not you.
  • Use the description to talk about the benefits of your offering, not the features. Focus on how it will help them do what they want to do.

Contact us to discuss how to conduct an effective advertising campaign.

Supporting Elements – Prove It

It’s one thing to say “we can help you”, but it’s another thing to have other people say “this company has helped me and did a great job getting me to where I wanted to be”. The supporting elements enable you to prove to visitors that your product or service can do what you’re saying it can do.

  • Consider using customer testimonials describing their experience with your product or service.
  • Use data-driven case studies to show the results someone else achieved with your product or service.

Call to Action – I’m In…What Now?

If the headline, description, and support elements did their job, the visitor should be ready to take action. The call to action needs to make sure it’s very clear what the next step is.

  • You might link them to a product page or have a buy button ready
  • Alternatively, you might have a form they fill out to get a resource (whitepaper, etc.) or have them contact you.

Make the call to action clear, and low friction so that they can move forward easily.

Don’t Sidetrack Visitors or Distract Them

If you’re investing time and money in getting people to your site trying to get them to get to the call to action, it’s important that you not distract visitors and stop them from reaching your goal.

  • Don’t provide additional but “too much” information that would take a visitor into a rabbit hole of research that might distract them from taking the next step you want them to do.
  • Unless there’s a good reason to do so, don’t link out to other pages on your website or social media profiles. If you’re investing in getting people to this page, you shouldn’t encourage them to leave the page by linking elsewhere.

There’s a lot more to scaling up the leads or revenue generated through your campaigns, but hopefully these suggestions will help you get the foundation in place to have an effective landing page.

If you have any questions or want to contact us for any reason, you can reach us here.

[Image Credit: Creative Commons via Flickr]

Why is My Website Slow? – Podcast 010
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2017-12-12 00:43:11 UTC 10:47
Why is My Website Slow? – Podcast 010

In this episode of The Compete Marketing Group Show, we discuss reasons why your website may be running slow and what you can do about it. If your website is running slow, it can significantly hurt the performance of your site, and cause you to lose customers and revenue.

A study from Kissmetrics.com found that 40% of people will abandon a website if it takes longer than 3 seconds to load. If it takes longer than 3 seconds to navigate between pages on your site, visitors will just leave and go somewhere else.

Reason #1 – Large Image Size

One reason your website may be slow is the size of your images. Almost every website has images and those are the types of files that take a long time to show up on the screen.

The reason is that image files have to load to display the image. The bigger the image file, the longer it takes to load the file to display. Image files should be as small as possible to display images in the manner desired.

  • Check the image size – If your website loads slowly, check all the images to see how big they are. You can see how big images are by right clicking on them, save them to your computer, and then hover over the image with your cursor to see the size.
  • Make the file size around 50k – Image file size should be about 50k to 70k – kilobytes; not megabytes. If any are over 75k, reduce the file size to as small as possible to still display well.

You can contact us by email or by leave a comment if you have any questions about how to reduce image file size.

#2 – Not Using “Caching” (i.e. Saved Version of Site)

When somebody visits your website, there are a number of different files that have to load: Image files, coding files, and style files.  If all of the files on your site have to load every time someone views your site, it may take a long time for viewers to be able to see everything on your website.

Caching “saves” a version of your site, and lets users see that each time. Here’s an analogy to explain caching:

  • Imagine that you take a book from your bookcase each morning and read it at the kitchen table.
  • Since you read it each morning at the table, it’d be efficient to keep the book at the table so that it’s there for you to read each morning when you sit down rather than having to go to the bookcase each morning.

Caching is similar to keeping that book on the kitchen table where you’ll read it every day instead of getting it from the bookcase each time. A website “cache” saves lots of the files needed to view the website and makes them faster to view each time someone comes to the website.

Configuring a caching system is a bit out of scope of this post, but doing so will help improve the speed of your site.

If you need help with caching, contact us via the comments section or by phone or email and we’d be happy to work with you.

#3 – Not Using a Content Delivery Network

Something else that can help speed up and optimize the performance of your website is using a content delivery network, or CDN.

A CDN helps load files on a personal computer as quickly as possible by using the server closest to them. For example, if your viewer is in California but you run your business in London, using a CDN allows visitors to your website to download files from a server in California rather than Europe. CDN systems enable you to disperse where your website files load from around the world.

Small improvements like reducing website images to a specific size, caching files, and using CDN can make a big difference in the performance of your site.

If you have questions about website configuration and optimization methods, you can reach us here or add comments below to discuss your website performance issues.

3 Types of Blog Posts – Podcast 009
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2017-12-12 00:43:11 UTC 9:34
3 Types of Blog Posts – Podcast 009

We have discussed in previous podcasts how important it is to start a blog to use to be visible in your market and viewed as an expert in your particular industry.

But coming up with ideas for blog posts can be challenging. In this episode of The Compete Marketing Group Podcast, we share three types of blog posts (not ideas, but themes / formats for a post) to help you think of what to write about.

Blog Post Type #1 – The How-to Post

A common type of blog post is the “how-to” post. This explains how to do something that your audience would be interested in.

It should be about a specific action; not general, and explain steps that should be taken in order for them to accomplish that specific goal.

Tips for writing a how-to blog post:

  • Select a very specific topic – Choose a topic about achieving something specific that your prospects would be interested in.
  • Explain the steps in order – Walk your readers step-by-step through each task in the order it should be done to complete the action and get the desired results.
  • Topics related to your business or industry – Make sure your how-to topics relate to your business or industry. For example, if your company provides IT security services, you might want to provide a blog on “How To Perform a 5-Minute Network Security Check.”

The keys to an effective how-to blog post are to be specific, present the information in the right order, and provide a clear guide on how the reader can accomplish whatever it is you are explaining.

Blog Post Type #2 – The Curated Post

A curated post is a compilation of different resources related to a central topic. This type of post draws on popular content on someone else’s blog that’s related to your topic and connected to your business service or product.

How to create a curated blog post:

  • Introduce a topic to discuss – Choose a topic for the post, which is what you’ll be compiling content about.
  • Compile related resources – Compile a list of related posts and other blog posts about your topic. For example, an IT security company may want to discuss security breaches at Fortune 500 companies and create a list of different security fiascos that have occurred at Fortune 500 companies which were documented in the media.
  • Briefly summarize and link – Create a list of news posts about your central topic and summarize each one with one or two sentences, providing links to the sources. Connect it to your business with a suggested solution or service your company could provide if this doesn’t seem too salesy.

If you need help with curated blog posts, contact us and we’ll help you by providing a number of tools to help you come up with compelling blog post topics.

Blog Post Type #3 – The Frequently Asked Question(s) Post

The Frequently Asked Question blog post answers a question that your prospects often ask or have previously asked.

  • Answer a common question your customers ask – If you find yourself answering the same question or questions from your customers, use that to create a blog post.
  • List one to three questions customers have asked – Make a short list of questions customers have asked you recently to use as blog posts.
  • Provide the information your customers want – Using customer questions for frequently asked questions blog posts gives you content related to your business that customers want. Keep answers brief and specific to the question to create a helpful guide.

To ensure your blog helps build your business, you need a recurring and systematic blogging strategy. Plan your blog content and make a schedule for regular posting. We can help you develop and even manage your blogging strategy – contact us to discuss specific ideas for your business.

[Image Credit: Creative Commons via Flickr]

3 Common (and Critical) SEO Mistakes – Podcast 008
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2017-12-12 00:43:11 UTC 11:54
3 Common (and Critical) SEO Mistakes – Podcast 008

In this episode of The Compete Marketing Group Podcast, we discuss three mistakes we see businesses make all the time with their websites that lower their Google rankings. After reading this blog or listening to this podcast, you should be able to look at your site and easily determine if you’re making these basic but big errors. You might want to open a second window in your web browser and check for each one as we go along.

SEO Mistake #1: Duplicate Websites

Here’s an experiment: Type in your website’s URL starting with “www”  (www.yourwebsite.com). Does it come up? Good, it should. Now, type in the URL without www (just yourwebsite.com). Does it still come up? It probably does, and that’s not good for your Google ranking.

  • Google recognizes URLs with and without “www” as duplicate sites. Google doesn’t like duplicate sites.
  • Duplicate sites dilute your authority. Google determines a site’s authoritativeness and factors it into the ranking. Spreading your “authority” across two sites devalues your content.
  • If your site shows up by typing the URL with and without “www,” it’s a problem that should be fixed. Create a “redirect” for the URL without “www” to the site with “www.”. I should mention that it doesn’t reallly matter if it’s www or without www, as long as both don’t work at the same time.

Contact us by email or by leaving a comment if you have any questions about how to implement the redirect.

SEO Mistake #2: No Website Map

A website map is a map that lists every page on your website. There are basic website maps for humans, and their are programming website maps for Google, called “XML Website Maps”. You can check to see if you have a website map by visiting www.yourwebsite.com/sitemap.xml, as that’s usually where it’s placed.

  • Google needs your website map – It uses this website map to know how to access every single page on your business’s website.
  • A website map is easy to create, and there are a number of ways to do it. It’s a bit more technical than we’ll do on this post, but leave a comment if you’d like some guidance.
  • Without a website map, your Google rankings can drop. Google might not know where to find your web pages and what they are about.

If you need a website map, contact us or leave a comment and we’ll send you the tool to create one.

SEO Mistake #3: Vague Page Titles

Each page on your site should have a unique and descriptive title. This helps Google better understand what each page is about so they can show it in searches on Google. Too often, businesses keep the default titles used when their website was first created.

  • Check for unique page titles. They appear in the upper-left corner of the screen. Click on each page on your site and check the title.
  • Make sure each page title describes that page’s contents. Often the Home page just says “Home,” the About page just says “About,” and so on. The titles should be more descriptive than that.
  • Each page titles functions as an entry point to your site. If your site sells disability insurance, and your Services page is titled simply “Services,” changing it to “Disability Insurance Services” can enhance your Google ranking. This way, the page is more likely to show up when someone Googles “disability insurance.”

Optimizing your webpage titles is something we do during SEO projects. Contact us by email or in the comments section.

Bonus SEO Mistake: Blocking Google

This is the rarest mistake of all, but when it happens it’s catastrophic. And we’ve seen it happen a couple of times.

This mistake is leaving in a line of code that blocks Google for seeing your site. Web designers insert this code for a good reason, to keep Google from locating a site while it’s in development. If they forget to remove the block code before the site launches, you’re basically saying, “Hey, Google! Don’t show this site to anyone.”

The code appears in your robots.txt file. Have your designer make sure it isn’t there anymore. Or contact us and we’ll be happy to do it for you – it only takes a moment.

Watch Out for Common SEO Mistakes

Business websites without SEO often suffer lower Google rankings because they contain these major flaws. Even if you’re not ready for a full SEO campaign, you need to make sure you’re not making these mistakes.

  1. Duplicate sites exist. Check for duplicate sites by entering your URL with and without “www.”
  2. Page titles aren’t unique and descriptive. “Home” and “About” are too vague. Change each of your pages to reflect its topic or content.
  3. There’s no website map. This .xml file should list every page on your site. Google uses it to locate your pages and show them to users.
  4. Blocking Google. Did your developer leave in the Google block code? If so, remove it from the Robots file.

If you would like a complimentary site evaluation for these common SEO mistakes or have any questions about your Google ranking,  you can reach us here.

 [Image Credit: Creative Commons via Flickr]

2 Online Marketing Metrics You MUST Track – Podcast 007
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2017-12-12 00:43:11 UTC 8:02
2 Online Marketing Metrics You MUST Track – Podcast 007

In this episode of The Compete Marketing Group Podcast, we discuss something that’s crucial in online business – tracking what happens when people come to your website. Tracking tells you how effective your site is — whether or not it’s helping grow your business, if it’s generating the right kind of sales leads and ultimately if it’s making you money.

Tracking is extremely easy:

  • Google Analytics is the main tool you’ll use, though there are other choices on the market.
  • It’s free, so cost doesn’t need to be a concern at all
  • It installs in seconds by inserting a little line of code on your site. From there, it tracks a huge number of data points that are helpful.

We’ll cover Google Analytics in-depth in future podcasts. Today we’re going to focus on the two most important metrics that give you the big picture of how well your website is helping to grow your business.

Crucial Metric #1: Visits, By Source

You’re probably aware of this statistic. Visits is a basic metric, but it’s also one of the most important. It refers to the number of people coming to your website.

But it’s important to be aware of the number of visits you get from various sources — i.e. Google, Facebook, typing your URL directly into a browser, etc. This helps you know what’s driving your website visits.

  • Visits are automatically tracked within Google Analytics, so once it’s installed you’re all set!
  • You can segment visit data by source to know what the big drivers are for your business. It tells you where your traffic is coming from. Maybe you received some major coverage in the media at some point and it’s still sending a bunch of traffic to you – by segmenting visits by source, you’ll be able to know what’s sending you visits.
  • You can focus your marketing efforts on what works once you know what’s sending you visits.

If you have any questions on which sources to track and why this matters, please contact us in the comments or by email.

Crucial Metric #2: Bounce Rate, By Source

You might not be aware of this statistic. The bounce rate is the percentage of people who came to your site and then immediately left. Perhaps they hit the back button or closed the browser. Somehow, they “bounced away” from your site.

Bounce rate is important because it shows you two things:

  • You might be attracting traffic that isn’t relevant to your business. For instance, let’s say you sell tires, and you’re getting lots of visits from people who found you by Googling “landscaper” – this isn’t likely, but serves as an example (in reality, this type of situation can happen if your online advertising targets the wrong keywords). If this happened, then the “landscaping” visits would leave right away since you sell tires.
  • You might not be communicating effectively on your webpages. If people leave your site right away, you haven’t made it clear to people what you do and how you do it. You’re not making it easy for people who want your service or product to find what they need on your site. Knowing this will prompt you to improve your message.

Like visitors, Bounce Rate is automatically tracked in Google Analytics – and you can segment it by source too!

For a demo on Google Anlaytics, or to identify ways to lower your bounce rate, contact us.

Track These Two Metrics

The definition of “crazy” is doing the same thing over and over, but expecting a different result, right? Well if you’re not tracking these metrics, then you aren’t sure what the result is at all – and that seems crazy too, right?

  1. Tracking your site’s metrics is extremely easy to get started with
  2. It gives you a clear picture of how well your site is performing.
  3. You can then focus on what works and ditch what isn’t producing results

If you have any questions or want to contact us for any reason, you can reach us here.

[Image Credit: Creative Commons via Flickr]

Don't Get Swindled by Web Designers – Podcast 006
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2017-12-12 00:43:11 UTC 7:55
Don't Get Swindled by Web Designers – Podcast 006

In this episode of The Compete Marketing Group Podcast, we discuss the two things you must receive from web designers after developing a new website. Without them, you could end up rebuilding your website from scratch in the future.

Before we get into anything technical, here’s a helpful analogy:

  1. Building a website is like buying a house. It may not be obvious, but there are parallels between the two processes.
  2. When you close on home purchase, you get the keys to your new house and the title.
  3. When you “buy” a website, you need the equivalent of keys and a title. Without them, you might as well own a house that you can’t unlock or renovate, ever.

The “House Keys” to Website: Website Hosting

Your web host is the computer where your website’s files are stored. It could be located anywhere in the world. Without getting too technical, when someone goes to yourwebsite.com, that person’s computer looks to your web host to pull up your site.

Here’s what you need to know about hosting:

  • Get Your Own Website Hosting Account – Make absolutely sure the hosting account is in your name or your company’s name. A lot of times, whoever creates your site puts the hosting in their name. However, this leads to huge issues later. You can give the designer full access to the hosting account, but just make sure it’s your account.
  • Setting Up a Hosting Account is Easy – To do this, signup for a hosting account before you hire a designer and have the designer keep the files there during development. Or just make it clear that you will set up hosting afterward so the designer can transfer the files to that account when the project is done (most web designers will build the website on their hosting, but make sure it’s setup on your server after the project is done).
  • The cost of web hosting is marginal – as low as $10 per month. Note that website maintenance fees might be extra for the web designer to make changes to the site in the future, but that’s normal.

If you have any questions about choosing a web host, contact us through the comments or by email.

The Title or “Deed” to Your Site: Source Files

The sources file for your site is the code and the graphic files. Your designer or developer will create these, but you own them and you must make sure to get them at the end of the project.

Why the source files matter:

  • To  make changes to your site later without starting from scratch, you must have the source files.
  • Any experienced web designer can work with source files. Make clear to your web designer that your intention is not to fire them and work with someone else later (duh!). You just need to be sure that if your current designer wins the lottery and moves to Fiji that you have everything you need to carry on with your website. To use the house analogy, not having your source files is like allowing the original home builder to be the only one allowed to handle any future renovations or alterations, even something as minor as installing a new light fixture.
  • Make sure to get the “source code” and “visual design files”, usually “Photoshop files”. If you say these things to your designer, they’ll explain what specifically you’ll need – they should know what this means.

If you want help understanding a source file or want us to review yours to make sure it’s complete, feel free to use the comments or contact us.

Avoid Wasting $1000’s Re-Doing Your Website Later

Even if you never have to use these files, it’s important that you get them. Plus, if you’re paying someone to build a website then you are entitled to these materials and should ask your web designer or developer for them before you consider the project complete.

  1. Put the web hosting account in your name, either at the onset of a project or at the end. Do not leave it in the design company’s name. Monthly or annual costs are minimal.
  2. Obtain the source code / files from the designer. This encompasses graphic design or visual design files, which are usually Photoshop files, and all of the coding.

If you have any questions, would like us to take a look at your project or provide a checklist to make sure you come out of a web-design project in the right position, you can reach us here.

[Image Credit: Matt Erasmus via Flickr]

Get People BACK to Your Website with Remarketing – Podcast 005
11:05
2017-12-12 00:43:11 UTC 11:05
Get People BACK to Your Website with Remarketing – Podcast 005

In this episode of The Compete Marketing Group Podcast, we discuss re-marketing, one of the most effective tools in online marketing – the ability to get people back to your website if they visited without buying or contacting you at all.

It’s a powerful online advertising tactic called “re-marketing” – it is a golden opportunity to steer qualified sales leads back to your site to make a purchase. We’ll explain how re-marketing works and the most powerful ways to use it

Target Visitors Who Didn’t Make a Purchase

Re-marketing lets you reach people who visited your site but didn’t buy anything or leave any contact information. In the offline world, this would be the equivalent of bumping into someone that visited your store recently, having them recognize you, and then having them come back to make a purchase.

Here’s how it works:

  1. People visit your website – Some of those people take an action that leaves behind some contact information; perhaps they follow you on Twitter, “like” your Facebook page or sign up for your newsletter. But the ones that leave your site without doing anything are still valuable prospects since they visited your site in the first place.
  2. People are out on other websites that show ads, even if those websites aren’t directly related to your industry.
  3. They see your ad specifically since they were on your website in the past and are enticed (or reminded) to return to your website to complete their purchase or do some other action.

This is a broad overview, but you get the idea – someone visits your site, doesn’t buy, sees your ad on other websites, comes back, and buys.

How Re-Marketing Works, Technically Speaking

The process of re-marketing happens automatically and doesn’t involve any personal data from the targeted customer. It’s a matter of having a small code on your website – that’s it.

  • John Doe visits your site but leaves without purchasing. A little line of code on your site makes a note of John Doe, using anonymous data. This is how Google knows they visited your site.
  • Later, John Doe goes to a site similar to yours that uses Google Ads. It’s impossible to count the number of websites running Google Ads, but hundreds of millions probably isn’t a stretch. Any time John Doe visits one of these sites, the Google Ads system checks the data mentioned above to determine which related sites John Doe has visited. Then Google Ads scours its bank to look for a match.
  • Now, John Doe sees an ad for your site. Thanks to your tracking data, Google Ads knows John Doe has visited your site and shows John your ad.

Feel free to ask questions about the technical aspects of re-marketing by leaving a comment or contacting us.

Examples of Re-Marketing in Action

Re-marketing shows your ads to web users after they visit your site, but you can get even more targeted than that. Let’s go through a couple of scenarios, and for the sake of example, let’s assume your site sells car parts for older-model Mustangs, Camaros and Corvettes.

  • Target visitors who added items to the shopping cart. Let’s say someone browsed your site and went so far as to add an exhaust kit to the shopping cart but didn’t complete the purchase. Your tracking code can isolate these visitors for Google Ads – you can then incentive them to come back and complete “their purchase”.
  • Tailor ads with brands or products. Now let’s say someone looked through the Mustang cart parts section but left without buying. Google Ads can include a picture of a Mustang or a discount on Mustang parts in your ad that it displays.

We’re happy to share other ways to use re-marketing tools. Leave a comment or contact us if you would like to learn more.

Re-Marketing Brings Interested Customers BACK

This tactic turns site visitors into customers.

  1. Add a line of code to your website
  2. Get them back to your website
  3. Make the sale

If you would like to learn more about how re-marketing applies to your business, you can reach us here.

[Image Credit: IntelFreePress, Flickr]

Don't Lose 90% of Your Traffic – Podcast 004
5:31
2017-12-12 00:43:11 UTC 5:31
Don't Lose 90% of Your Traffic – Podcast 004

In this episode of The Compete Marketing Group Podcast, we discuss a serious and common mistake that businesses make when they launch a new website, one that can drastically and immediately decrease web traffic by 50 percent or more.

To ensure you don’t lose all of your traffic after a website relaunch, there are two crucial things you must do.


New Websites are Like New Locations for a Business

Launching a new website, even if it’s at the same websiteaddress.com, is like moving an offline business. You have to tell your customers how to find your new offline location or many of them will not come to the new location to do business with you.

When you launch a new website, you have to tell the internet how to find your new webpages since many of your old webpages will be replaced by new ones. If you don’t do this, here’s what happens:

  1. When someone Googles you, the search engine will see error pages where your old webpages once were.
  2. Those search engines will think you don’t exist anymore if they see lots of error pages. They will then stop showing your website to Internet users, and your traffic will drop.

Read more about Google rankings, and if you aren’t sure what to tell to Google what they need to know, ask in the comments or contact us. We’ll be happy to help.

2 Simple Steps to Avoid This Issue

There are two steps you must take before you launch your website redesign to ensure that your online audience still finds you.

  1. Document every page of your old site. Create a spreadsheet listing every single web page. Don’t worry, there’s software for this. It will comb your site and make the list automatically.
  2. Create a “redirect map”. This is a list of the old pages and the corresponding new page for each one. This code tells search engines which new pages are replacing the old webpages, so they don’t encounter errors as described above.

Do both of these things before you launch your new website to avoid losing your website traffic.

If you’d like recommendations for software that catalogs your site’s contents or would like us to review your website to identify potential issues before a re-launch, please contact us via the comments section or by phone or email.

Don’t Lose Half of Your Web Traffic

Launching a new website is exciting and should help your business succeed if you remember this crucial step.

  1. Create a list of your old website pages – Use software to identify every page.
  2. Make a redirect map to match every old page to its corresponding updated page. Search engines will use this map to make sure your new site doesn’t go missing.

If you have any questions or want to contact us for any reason, you can reach us here.

 [Image Credit: http://www.flickr.com/photos/cyberhades/5388042458]

Types of Content for Blog Post Ideas – Podcast 003
7:40
2017-12-12 00:43:11 UTC 7:40
Types of Content for Blog Post Ideas – Podcast 003

Online content is an essential component of a business’s online presence. It represents your voice to the customer and prospective customers. Best of all, you get to control that message. We utilize large-scale content marketing campaigns for many of our clients and the businesses we operate.

Apart from coming up with blog post ideas, the types of content you can create should be considered. While most business owners think a blog is just text based articles, there are multiple types of content you can create. In this episode of The Compete Marketing Group Podcast, we discuss the three most common types of content a business owner can create online.

Typical – Text Blog Posts

Before we get into other types of blog content, we’ll talk about typical text blog posts. Blog posts are written forms of content, or articles, published to your website. Right now, you are reading a blog post.

  • Blog posts are meant to be read like an article. They often include images, but they can also include audio and video files.
  • Blogs are popular because everyone can write one. The quality varies, but simply typing on a computer is familiar to a vast number of people. We have a simple how to blog guide if you’d like to dive deeper.
  • It doesn’t take any special equipment to create a blog post. You need only need to get a website created and have a computer to type with.

We’ll discuss different blogging tools and what you should write about more in future posts and podcasts. In the meantime, let us know any questions you have in the comments or contact us.

Audio Files Can Be Faster to Create

Audio files are recordings that you create and post online, and they are usually called podcasts. Your audience can listen to the file on a computer or download it to a portable device, like a smart phone or MP3 player, and listen to it on the go.

  • You might find audio files easier to create if you prefer talking to writing. You can turn on a tape recorder or a recording app and let your thoughts flow. This might fit into your workday better.
  • The content of a podcast can be re-purposed into a blog. After one person creates an audio file, someone else can translate the message into written form (a blog). You can publish both, doubling your online content on the topic.
  • Podcasts can reach a different audience than blogs do. Some people prefer to listen to content rather than read it online.

You can learn how to record a podcast and publish it to the right audience in our  future posts. If you have immediate questions, you can reach us in the comments section or contact us.

Videos Are Effective – And Not Hard to Create

Online video content doesn’t require a professional cameraman, a director and a special effects crew. It’s nothing like filming a movie. If you have a video camera, phone camera, or webcam, you can easily create online video content for your business.

  • Delivering an online webinar or seminar in front of a camera is one way to create video content, but it’s not the only way. Consider a screencast: a video recording of a computer screen. For instance, you can record your screen during a PowerPoint presentation. You will not appear in the video, but you can narrate the presentation.
  • A video can combine footage of you (or anything else) with a screencast.
  • Your video content doesn’t have to be flashy, and creating one doesn’t require very much specialized knowledge, high-tech equipment or post-production work.

We’ll cover the process of creating screencasts and other types of video content in upcoming podcasts. If you have immediate questions, you can reach us in the comments section or contact us.

Which Type of Online Content Is Right for You?

Below is a recap of the types of content to consider.

  1. Blogs are a typical text based content. This online content is the most common because most people can create it. If you can type on a computer, you can publish blogs. 
  2. Audio content, called podcasts, can be consumed online or on portable devices. Creating them appeals to people who prefer to speak their thoughts, and the content can later be repurposed as a blog.
  3. Video content doesn’t have to be flashy. A recording of a computer presentation or a lecture suffices.

If you have any questions or want to contact us to discuss blogging ideas for your business, you can reach us here.

 

Minimize the Damage from Getting Your Website Hacked – Podcast 002
9:33
2017-12-12 00:43:11 UTC 9:33
Minimize the Damage from Getting Your Website Hacked – Podcast 002

Hacking is something that affects every small business, not just large corporations or those with public enemies. If you don’t have your website security in check, you will most likely be hacked.

  • Contrary to what you might see on the news, hackers usually don’t have specific targets. Instead, their software scans the Internet for sites with website security vulnerabilities that they can exploit.
  • Also, a hacking usually doesn’t involve stealing banking information or social security numbers. If you are a small business owner, the most common risks are having your site hacked to show links to another site- often prescription drug websites or adult websites.

Being aware of the risk and implementing a few easy security measures to protect your site from the most prevalent threats makes your site less of a target.

Here are three steps every website owner should take to guard against hackers.

Always Back Up Your Files

Backing up your site doesn’t deter hackers, but this is your insurance policy. Having a backup makes it easy to recover from a hack and detect (and then fix) the security problems that allowed it, should the worst happen. Also, backing up your site is essential for many other reasons, so consider it an essential part of your online infrastructure.

  • The backup should be automatic. There are tools that can be scheduled to back up your website’s files at a chosen frequency (daily, weekly, etc.) so you don’t have to remember to do it manually.
  • Make sure to back up files and any database connected to your website. This is especially true for e-commerce sites or WordPress blogs.
  • If you are hacked, you can revert back to pre-hack files and fix the security issues.

There are a variety of tools available for automatic backups, and we will discuss the options in other posts and podcasts. If you have immediate questions, please use the comments section or contact us.

Secure Your File Permissions

“File permissions” are essentially rules for who can edit your website files. These can be unlocked doors to hackers, and a major vulnerability.

  • When a website is being created, files are usually set with open permissions so many systems can access them for testing and review. Often, once the site goes live, the permissions aren’t changed. They should be.
  • Ask your website designer, developer or administrator to review the permissions for all files on your site, and make sure they lock them down as tightly as possible.
  • Hackers scan the web for open files automatically, and once they have access to your site, they can change permissions on other files and do their damage.

Online security is a broad topic that you can learn about in other posts and podcasts. If you have questions about your file permissions, please use the comments section or contact us.

Implement Security Monitoring

Security-monitoring software keeps an eye on your site at all times and alerts you (or your site’s administrator) when something potentially dangerous happens. The tools vary, but these are some of the most useful features.

  • Notifications are key to catching hackers immediately or before damage is done. The software will send you a message (via email, for instance, though you can choose different alert methods) if any files are altered. If any unauthorized file changes occur, the site administrator should recognize them. This should be a red flag.
  • Believe it or not, there are lists of suspicious IP addresses around the world. Choose a security-monitoring system that blocks access from the addresses on these lists.

To learn more about the finer points of security-monitoring systems, check out our other podcasts and blogs, use the comments section or contact us with specific questions.

Protect Yourself from Hackers

Hacking is a serious threat online, and targets are chosen randomly if they are vulnerable. It’s crucial to invest in these easy ways to protect your business against the most common incidents of hacking.

  1. Always back up your site. Have an automatic system in place so you don’t have to remember to do it manually. This way, if your site is hacked, recovering is much easier.
  2. Secure your site’s permissions. Check with your developer or administrator to make sure file permissions were reset after the site launched. You want to restrict permissions as much as possible. Hackers look for sites with open-permission files.
  3. Use security monitoring. Make sure someone responsible for the site receives notifications of any activity on the site, and choose a system that blocks known spammers and known hacker IP addresses.

If you have any questions or want to contact us for any reason, you can reach us here.

 
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3 Factors Determine Google Rankings – Podcast 001
7:03
2017-12-12 00:43:11 UTC 7:03
3 Factors Determine Google Rankings – Podcast 001

In this episode of The Compete Marketing Group Podcast, we discuss how Google ranks websites so that you can start to understand how to get your website ranked higher on Google.

There are 3 factors that determine how Google ranks your website:

Google Must Be Able to Access Your Website

Think of a book – if we gave you a book that you wanted to read, but it had a padlock on the book, then you wouldn’t be able to open the book and begin reading it.

  • Your website is like a book to Google – if you structure it in a way that is difficult for Google to access, then Google isn’t going to come in and read through the website
  • If Google can’t read through your website, they won’t show your website to the rest of the world.

There are specific items to review to ensure Google is able to access your website, which we’ll discuss in other posts and podcasts – if you have immediate questions, let us know in the comments or contact us.

Who Do You Want to Visit Your Website?

Once Google is able to access your website, you need to make clear who you want you website to be shown to. If you sell products for classic cars, then you need to make that clear to Google.

  • This is done by identifying how your prospective customers search online. Google provides tools to research this.
  • Once you identify keywords and phrases people search for, you need to create content related to these topics on your website. This can be done by creating new pages, or writing blog posts about the topic.

We have other posts detailing how to research the keywords your customers search for.

Are You More Authoritative Than Competitors?

There are other websites that sell the products and services that you do – Google isn’t going to show your website on the 1st page of search results simply by giving Google access to the site and making sure to communicate who you want to show up in front of.

  • Google determines who to show on the 1st page based on the authority of your website.
  • Just like you gauge the authority of businesses, such as Compete Marketing Group, based on referrals from trusted sources, Google determines the authority of your website by referrals (i.e. links) from other websites.
  • To grow the authority of your website, you need to consistently get other websites to link to your website in a legitimate and non-spammy way.

For ideas on how to get links to your website to grow authority, check out our other blog posts.

Is Google Going to Rank Your Website?

The 3 factors above determine whether your site is going to be ranked on Google, but the details are more complex than can be communicated in a single blog post. We’ve summarized action items below, but would be happy to discuss your website in the comments or by phone or email.

  1. Make sure Google doesn’t have problems accessing your website due to the how the website is structured, how the coding is written, etc. This can be done through a technical review of your site in relation to Google best practices. 
  2. Identify what your market searches for on Google and communicate using these topics in your website content, such as webpages and blog posts. These keywords can be identified using Google’s keyword research tools.
  3. Build the authority of your website over time so that Google will show your website in front of prospective customers rather than showing your competitors’ websites. “Link Building” can be done in a range of ways, which we’ll cover in other posts.

If you have any questions or want to contact us for any reason, comment below or you can reach us here.

How To Create An Effective Contact Page
6:56
2017-12-20 14:06:50 UTC 6:56
How To Create An Effective Contact Page

If someone goes to your contact page, they probably want to reach you, right? If they get confused or leave, that could mean a lost lead or sale for you. In this episode of The Compete Marketing Group Show, we talk about tips you can use to create an effective contact page.

 

CARE_website_image_seo-competitors

* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

There are a number of things that you can do on the contact page of your website to increase the chances that people will actually contact you.  In this post, we share with you some specific mistakes that many businesses make, so you can make sure you are not making those mistakes on your contact page.

Don’t Ask For Too Much Information

A common mistake that many businesses make is asking for too much information on the contact page. If you ask for a lot of contact information, it can intimidate visitors that would otherwise want to contact you.

Below are some statistics that demonstrate how serious this mistake can be:

  • If you have three fields on your contact page, you can usually expect an average of 25% conversion. That means 25% of the people that actually visit the page, contact you.
  • If you have six or more fields, which is not that uncommon, the conversion rate can drop to 15%. This is a 40% drop compared to only having three fields of information on your contact page.

In short, make sure that your contact page only requests the information you absolutely need. Remember, you can gather additional information from prospects after they are in contact with you.

Don’t Use “Submit” in Your Buttons

Many websites use the word “submit” on their contact page. It is very common to see a contact form that requests different pieces of information and then has a submit button at the bottom.

While this is common, there are other words that you can use that statistically perform better than the word “submit.” Here is a few examples:

  • Using “click here” instead of submit gets more clicks.
  • Using the word “register” performs quite negatively even compared to the word “submit.”

While it’s sometimes difficult to prove exactly why this occurs, there have been multiple industry studies contacted by third parties that repeatedly show this trend. We have also seen this on the hundreds of websites that we have worked with.

Look at your contact page and if you use the word “submit,” change it to “contact us” or something else that is more active sounding.

Make Your Contact Page More Effective

These are just few of the things that we have found working with hundreds of websites. Each time we review a website, there are low hanging opportunities to improve the performance of the website.

If you want to review your website with us, contact us today at competeonweb.com.

CARE_website_image_seo-competitors

 

 

 

The Scientific Way to Get Ranked on Google
9:21
2017-12-20 14:06:50 UTC 9:21
The Scientific Way to Get Ranked on Google

There is a science to getting your website ranked on Google. In this episode of The Compete Marketing Group Show, we share a process you can use to understand what it takes in your industry to get your website ranked on Google.

CARE_website_image_seo-competitors

* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

Identify Your Google Competitors

While you will have competitors in your industry, these are not necessarily the same competitors you will have on Google. Before developing your Google ranking strategy, identify competitors that currently get exposure on Google.

  • Perform searches on Google that your prospects are likely to perform. Identify established websites that you recognize that seem to get exposure in these rankings.
  • Use tools such as alexa.com to compare the popularity of one site against another.
  • Use tools such as semrush.com to identify which websites get exposure for certain keywords and how much additional Google exposure websites receive, etc.

Once you have identified websites that get exposure on Google, you can analyze their specific website from Google’s perspective.

Compare Your Website To Competing Websites

Once you have a list of websites that are getting exposure on Google, you can analyze specific metrics related to that website and compare those metrics to your website. In short, you are trying to see what Google sees when Google looks at their website compared to your website.

What keywords are they targeting?- Look at the page title in the upper left-hand side of your internet browser as well as the content on their page.

  • Are there specific keywords that they seem to be targeting within this content?
  • Compare those to keywords that you’re targeting in your content.

How authoritative is the website? – Google determines the authority of your website and uses that to determine where you should show up in Google rankings. Authority is based on a number of metrics including

  • The number of links you have from other websites,
  • The authority of the linking websites,
  • The content in the links, and
  • A number of other metrics related to the links.

We work with clients to conduct a Link Footprint Analysis to identify specific metrics for competitor’s websites and gaps in your own websites metrics. This helps us know exactly what metrics we need to work on in order to get more exposure on Google.

Develop Your SEO Strategy And Execute

Once you have identified specific metrics that you need to influence in order to get more exposure on Google, you can implement a number of tactics to accomplish that goal.

Improve Your Website’s Google Ranking

Getting ranked on Google sounds complicated and is if you’re not familiar with how Google works. We can help you analyze your specific website compared to competitors ranking in your market to identify specific actions you can take to increase your exposure on Google. Contact us today.

CARE_website_image_seo-competitors

How To Build Engagement For Your Content
7:15
2017-12-20 14:06:50 UTC 7:15
How To Build Engagement For Your Content

If you’re spending time creating content, you should do what you can to make sure people are engaging with that content. In this episode of The Compete Marketing Group Show, we share tips you can use to build the readership, comments, shares, and other forms of engagement for your content.

cmsg_content_engagement

* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

Quality Matters More Than Quantity

Many business owners think they need to publish content every day, or every week in order to get benefit from their content. However, we have found that the quality of the content always trumps the quantity of the content. For example,

  • If every piece of content that you create is based on very pressing topics in your industry, then that content is going to be engaging to your audience even if it is published infrequently.
  • With that said, you do need to do content promotion to build the readership for your content, but the quality of the content you put out is still going to be more important than the quantity.

Mention Industry Influencers

If you’re writing about a topic that is popular in your industry, consider mentioning others that have written about the topic. Specifically;

  • If you mentioned influential contacts and companies in your industry that are active online, and fit within the content you’re creating, then,
  • The likelihood that they will share that content with their audience is high.

By consistently writing about important topics in your industry, and engaging with industry influencers, you can gradually grow the exposure your content receives, as well as the engagement of the content.

Have A Debate

Important topics are always viewed differently by different people in your industry.

  • If you have a different view than others in your market, consider using your content to spark a debate on the topic.
  • A constructive debate with passionate readers can be a great way to spark high levels of engagement with your content.

Build And Nurture Your Email List

In addition to publishing content, you need to build an email list of your readers over time. This email list becomes a powerful asset for your company as you can share new content with the email subscribers, and also use the email list to sell products and services.

  • Each piece of content you create should have some sort of connection to getting readers onto your email list.
  • It’s important to remember that real people receive the emails you send. If you feel you are being too promotional, then you probably are.
  • Each time you prepare an email for your list, ask yourself if they would truly appreciate receiving what you are about to send.

If you take the time to build your email list, and nurture it, it can become a powerful asset you can use to build engagement with your content.

Participate Yourself

Once your readership has grown, and your audience is engaging with your content, you will see the direct value in engaging with them as they reply to your content. However, as you are starting your content marketing, and engagement is low, it’s even more important for you to participate.

  • Each time you receive a blog comment, a share, or another form of engagement from your readership, make sure to reply quickly.
  • Even with a small audience, your direct engagement shows that you care, and will spark other audience members to engage as well.

Summary And Next Actions

We can help you with content marketing. Content marketing can be a powerful way to build a relationship with prospects and customers. If you want guidance and support on creating and managing your content marketing strategy, contact us.

cmsg_content_engagement

Sharing Other Content Provides Value
13:01
2017-12-20 14:06:50 UTC 13:01
Sharing Other Content Provides Value

Creating your own content can take a lot of time, but sharing other people’s content that your audience will appreciate can help position you as a helpful authority in your industry. In this episode of The Compete Marketing Group Show, we discuss a number of tools that you can use to identify great content to share in only 10 minutes per day.

CARE_website_image_share-other-content

* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

These simple tools can help you provide value to your audience without taking too much of your time in creating content.

How Sharing 3rd Party Content Works

People want to learn and they will learn from valuable resources that you share even if it’s not content that you actually create yourself. They’ll appreciate that referral to great resources and you’ll be established as an authority and a valuable resource in your industry because you provided it to them, and referred them to that content.

This is how sharing works and you therefore, don’t need to create all the content yourself.

3 Tools You Can Use To Share Content Online

There are a number of systems that you can use to share content online. Below are the 3 we recommend;

Google alert – Google alert enables you to essentially tell Google that you want to be notified anytime a new piece of content is published online and that meets your specified topic criteria.

Social Networks Lists – Twitter and Facebook enable you to see social media updates from a select group of people that you think share valuable content. You can even look at Twitter and Facebook to identify additional ideas for content based on what others are sharing.

Reader App – This application enables you to look at all of the blogs in one place.

  • By using a single app for your iPad, your phone or your computer, you can look through multiple industry blogs and multiple industry web publications.
  • That app can group all of that content into a single location, and enable you to review all of it very quickly.
  • You can review an entire industry’s worth of content within minutes rather than spending hours in going to different publications.

Set-up A Daily Workflow To Share Content

Once you have a system like this in place, setup a daily workflow for sharing content.

  • Make sure you spend some time – as little as 10 minutes per day using this system we discussed in above heads.
  • You would essentially spend that 10 minutes reviewing all the different content that you’re seeing within your system in Google alerts, in your social network list, and in your reader app, and
  • Then you would add interesting content that you want to share into your sharing queue.

Over time, the sharing queue is going to gradually share that content, so if you say you want to do two or three social media updates a day, then it’s going to pull two or three social media updates from your queue and it’s going to share those.

Summary And Next Actions

If you’re interested in using this type of system in your business feel free to contact us. We can help you develop an overall strategy of how this fits into your business.

We can also help you build the entire system and manage it throughout the month. We have a range of packages that we use with businesses like yours to help them get benefits from content marketing strategies like this.

CARE_website_image_share-other-content

Get More Exposure for Blogs – Stats
8:14
2017-12-20 14:06:50 UTC 8:14
Get More Exposure for Blogs – Stats

If you’re using blogging to market your business, you need to ensure that it’s getting the most exposure possible. In this episode of The Compete Marketing Group Show, we share results from a marketing study that you can apply right away to get more exposure for your content and make it produce more results for your business.

CARE_website_image_home-background-exposure_for_blogs

* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

Blogging is one way to market your business and in this post, we share results form a marketing study of Hubspot.com that you can use to get more exposure for your blog.

Publish Your Content On Best Days In The Week

If you publish your content that’s meant especially for a business audience, Tuesday and Wednesday are the best days to do that. This is based on the results of the study.

  • On Mondays, people are not necessarily in content mode. They are coming back to work and they’re getting all of their tasks started
  • On Thursdays and Fridays they’re moving into the weekend mode. And so,
  • Tuesday and Wednesday are usually going to be your best bet to publish content.

Create An Effective Title

When creating content, pay special attention to the title of the blog post.

  • Make sure the titles are short and to the point, and
  • It is more effective to have the titles posed as a question.

The study found that;

  • 60 characters or less in blog post title received the most social shares, and
  • Titles that included a question mark had double the shares on social media.

Choose Social Media Channels That Give More Exposure

The social media channels that can give more exposure to your content as compared to other platforms are Facebook and Twitter.

  • It was observed that 38% of the shares received on blog post content were on Twitter, and
  • Facebook accounted for 33% of the total shares.

It is therefore critical for you to consider where your content is going to be shared and craft that into your content, so that’s it’s easily share-able. You should also consider adding an effective “call to action” so as to encourage people to further share your content within Twitter and Facebook.

Quick Summary And Next Actions

If you’re considering using content to market your business, we would love to speak with you. We have a lot of experience working with clients to develop high-end content that showcases their expertise, and we work with them to actually manage the entire process of:

  • Creating content
  • Publishing the content on certain days during the week,
  • Promoting it on social media channels, and
  • Getting maximum exposure for that content.

If you’re interested in how we can help you with that, please reach out to us. We’d be happy to share how we do this, and specifically how it might help your business.

 

 

CARE_website_image_home-background-exposure_for_blogs

Grow Your Business – Focus On Addressable Opportunities
11:56
2017-12-20 14:06:50 UTC 11:56
Grow Your Business – Focus On Addressable Opportunities

There are so many ways to grow your business, but what should you focus on? In this episode of The Compete Marketing Group Show, we discuss what to focus on when marketing if you want to grow your business quickly and effectively.

* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.

The process that we went through recently with a client below is going to help you decide what to focus on in marketing your business

Quantify Where You’re Starting From

The first thing that you need to do is identify where you are now. It’s important to understand where you’re starting from before you figure out how you’re going to get to the specific goals that you want to reach.

Look at your numbers – The first thing to do is look at your data.

  • Try to get an understanding of what data you have and use that data to make decisions.
  • For example, look at your website traffic, look at the number of customers that you have, look at the number of customers that haven’t purchased recently,
  • Look at your data to start and be able to use that data to make decisions on how to move forward.

Focus only on numbers you can impact – The overall sales of the business is nice to know but that’s not something that you can directly address within a short time period with specific next actions.

  • Instead of focusing on a broad number such as total revenue,
  • Focus on something such as website traffic that directly comes to your blog or
  • Website traffic that directly comes from an all night advertising campaign or maybe even
  • The amount of revenue generated from a specific advertising channel that you’re running.

The key to understanding here is to focus on addressable numbers only.

Set a benchmark number – Once you have a benchmark number for each of these data points that you’re reviewing,  you can start to focus on how you’re going to improve that number to reach your goals

Leverage Assets That Can Add Value To Your Business

The second part of this process is identifying what you can use to actually reach your goals.

A lot of times in a business you’re going to have some specific assets that you can use and use better than you’re using right now to actually move forward and reach your goals.

Here’s some examples.

Website Traffic – If you already have website traffic coming to your site even if it’s small and you’re not fully maximizing that, then that’s an asset that you already have right in front of you that if you focus on improving and getting more results from, then you can reach your goals using that asset.

Customer List- Look at the total number of customers that you have in your business. Also, consider the number of recent customers within the last three to six months depending on the type of business you’re in. Finally, look at customers that you had that haven’t purchased recently.

Look at all the information you have available about your customers and see if you’re maximizing that fully. In most cases you’re not going to be maximizing this, so that’s another asset that you can leverage.

Partnerships and Relationships –  If you have relationships in the industry that you could do cooperative marketing efforts with, such as posting content to each others websites or doing a joint online event like a online workshop, then that’s something that you want to look at.

Create a 90-Day Action Plan

Once you know where you’re at now and you know what you have that you can leverage to grow, you want to set up a 90-day plan.

  • Put a 90-day plan in place to improve your benchmark numbers.
  • Set specific goals within a 90-day window that you can do to improve the benchmark numbers and reach your goal.

You want to do it within small increments of 90 days because that’s long enough to get results, but also short enough that you can easily see what needs to be done within that 90 days.

  • Your goal in that 90 days should not be to double the revenue of your business.
  • Instead what it should be is to double the conversion rate, the amount of leads and customers you get from a very specific marketing channel, or possibly set up your email marketing system to actually be usable to get more customers.

But the main thing that you want to do at this particular step is to setup a 90-day plan and work that plan over 90 days.

At the end of that 90 days:

  • Evaluate the results of what you did,
  • Evaluate what assets you now have and what your numbers now are, and
  • Then plan the next 90 days.

Do things in short 90-day windows to help you move forward effectively.

Summary and Next Actions

To use this in your business:

  • Figure out where you’re at right now using your data so you can benchmark your numbers.
  • Then figure out what assets you have now that you can leverage to actually meet your goals.
  • Work in 90-day windows with very specific goals and ree-valuate and re-plan after those 90 days.

If you need help setting these goals in your business, we can definitely help you. Feel free to contact us to set up a road map consultation so that we can better understand your business and help you decide how to move forward.

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Monitor Metrics with a Business and Marketing Data Dashboard
5:57
2017-12-20 14:06:50 UTC 5:57
Monitor Metrics with a Business and Marketing Data Dashboard

Metrics help you know what’s working in your business. In this episode of The Compete Marketing Group Show, we discuss about how to create a simple dashboard that you can use to make monitoring your business metrics easier.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

We’ve talked in other episodes about why it’s important to actually track numbers in your business.

Why Tracking Numbers Is Important In Your Business

The main reason really comes down to knowing what is happening in your business. By tracking your metrics

  • You’re able to know for sure, what’s happening in your business which makes it easier to make decisions.
  • It’s easier to actually run and operate your business, since you can take some of the emotions out of it.
×Tracking metrics effectively is just a piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

3 Things That Make For A Great Dashboard

But what we want to talk about today is how to make a dashboard to actually monitor your business metrics. So let’s start with the question about what makes for a great dashboard.

You only want to have what’s actually relevant to your business

  • You want to keep your dashboard very simple so you only have a few key metrics for each part of your business so you’re not overwhelmed with different data.
  • And that’s going to enable you to meet the second thing that makes a great dashboard.

You actually need to use it

  • You need to use it and be able to take action based on those metrics, and so
  • By using the dashboard you’re going to be able to improve the business, and
  • It’s going to be a lot easier to use the actual dashboard if you keep it simple and relevant.

So don’t let too much data make it onto your dashboard.

Have it  automatically updated

  • Make sure that you don’t need to do any data entry to actually have the reports be usable and that doesn’t necessarily mean that the program is going to automatically update the data and have it just appear there.
  • You want to have a tool that can make as much of it as automated as possible and the rest that can’t be physically automated will be automated with a very low cost data entry team, one to two dollars an hour.

We’ll talk about that in a moment. But those are the three things that are most important for a dashboard:

  • First, only have what’s relevant on the actual dashboard so that you can keep it simple.
  • Second, you need to make sure to actually use it and that you can use it to take action, so you’re able to improve the business based on this data.
  • Third, you want to make sure that the dashboard automatically updates so that you don’t have to do data entry time, to actually have it be useful for you.

Dashboard Tool That We Recommend

So, with that said, let’s talk about the tool and the process that we recommend for having a dashboard in your business.

  • The tool that we recommend is called Geckoboard. It’s Geckoboard.com and what Geckoboard enables you to do is create your own dashboard using a number of different systems.

So if you wanted to show your website traffic, or the number of deals that are in your CRM system, the odds are that if you use a relatively industry standard system for your CRM system, or for your website tracking, then you’re going to be able to pull that data automatically into Geckoboard.

Geckoboard is a tool that we recommend for actually building the dashboard.

Automating Manually Gathered Data

If it’s not possible to actually have that data appear automatically within Geckoboard, then what we recommend is creating a Google spreadsheet which is an online spreadsheet.

  • Having the data be stored there, which would be entered by a data entry team, which we will talk about in a moment, and
  • Then Geckoboard can pull data and present data from a Google spreadsheet

So if it’s not possible to automatically pull it into Geckoboard, then you want to keep it in a Google spreadsheet and then connect Geckoboard to the Google spreadsheet.

Working with a Data Entry Team or Assistant

Now, I’ve mentioned having a data entry team or an assistant of some sort actually enter the data. The reason why I think this is really important is that,

  • If you as a business owner are actually doing data entry to produce these reports, eventually you’re not going to have time to do the data entry because it’s a relatively low value task based on other things you could be doing in the business, and
  • Therefore you’re not going to be able to actually use the reports because they’re going to be missing data.
  • So I think it’s very important to take out the data entry part from your particular responsibilities.

One way to do that is to just have somebody else in your office manage that part of the process, and I think that for most listeners that’s going to be the best bet  is:

  • Just have an assistant do it,
  • Have an intern,
  • Have somebody else on the team to take that 15 minutes per day and enter that data.

Otherwise, if you have a lot of data or a more complicated dashboard;

  • You could hire a virtual assistant outside of your office for a very low cost – one, two, three dollars an hour, just to repetitively, everyday log into your systems and gather that data into the spreadsheet.

Summary and Next Actions

An action item out of today is to consider what you would be able to do by having actionable business data in front of you every single day.

  • We use this to run our businesses, and it’s been a huge huge improvement over some of the old ways we used to run the business.
  • We have the data at our fingertips, and tools like Geckoboard, and some of the processes we’ve talked about today have enabled us to do that.

Contact us to discuss how to best define metrics for your business, and if you need some guidance on how to actually set up Geckoboard, we’d be happy to point you in the right direction. You can visit us at competeonweb.com

×Tracking metrics effectively is just a piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

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The Competitive Business Strategy We Use to Dominate Industries
5:41
2017-12-20 14:06:50 UTC 5:41
The Competitive Business Strategy We Use to Dominate Industries

If you were able to know for certain how much money was going to be generated by a marketing campaign you were running, would that be helpful? In this episode of The Compete Marketing Group Show, we share a competitive business strategy that we use to know exactly what results will be produced by a campaign and how we use that data to dominate industries we’re in.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.


Today, we’re going to share advanced tactics that we use, to know exactly what results will be produced by a campaign. And then how we use that data, to dominate certain markets that we have businesses in.

Tracking Your Website Numbers Is Powerful For Your Business

One of the most powerful things that you can do if you’re running a website is to track your numbers carefully. And this might sound basic but:

Questions You Need To Ask Yourself

Maybe you think you already track that information, and you already know your numbers. But ask yourself these questions:

  • Do you know exactly how much it costs you to generate a lead or to produce a sale on your website?
  • Do you know how that number changes for social media visitors versus visitors that come from a specific online advertising campaign?
  • Another question that you should ask yourself is, do you know exactly how long it takes to turn someone from a brand new website visitor, that has never been on your website before, to an actual lead or a close sale?
  • And again, do you know how that number changes between different channels of website traffic that you receive, such as social media visits or maybe a direct mail campaign?
  • The last question that you can ask yourself is, would you write a check for $10, $20, $30,000 based on those numbers?
  • Are you that confident in the numbers that you know right now?

How To Know Your Numbers

What we want to talk about today is how to know your numbers, at an extremely granular level. You want to be able to measure everything that happens on your website: Know about;

  • The number of visits that come from different channels
  • The number of leads and sales that come from different channels
  • The profitability of sales from different channels

You need to be able to segment all of this data, so that you know exactly what the numbers are,  for all the different ways that people can find your website.

  • Whether that’s people coming from Google
  • Online advertising campaigns, or
  • Other ways that people find your website

Powerful Website Tracking Tools

Now, Google Analytics or rather simple website tracking tools are sometimes not enough to have this level of granular data. You need a tool that automatically tracks everything.

Two of the specific tools that we’ve had good experiences with is:

  • Kiss Metrics, and
  • Mixpanel

They’re definitely great options, but they’re also quite expensive. But these are tools that can help you dominate different markets;

  • If you’re in a position where you’re trying to scale up your business or wanting to double the business to really grow things quickly now that you have a solid foundation in place.

How We Use These Tools In Some Of Our Businesses

One of the things we’ve talked about in other episodes, that applies directly to what we’re talking about in today’s episode, is how we use these tools in some of the businesses that we actually run.

In addition to managing client businesses and doing client work, we also own and operate a number of our own businesses. And so;

  • We use these tools, and these principles, to know exactly what works in a particular market
  • We track all of these numbers, and
  • We know exactly what produces results in that particular business

Then we put money behind that, to actually scale up those particular campaigns, as long as the metrics remain healthy.

So for example;

  • If we go into a market, and we see that a certain type of online advertising campaign performs extremely well, and
  • Even if it’s incredibly expensive to run that campaign, we know that it’s profitable,
  • Because we’re able to track data at a very, very granular level.

Then we’re able to use that information, to scale up that campaign, while other competitors, that might not be tracking the data as closely, might be weary of putting that much financial resource behind a campaign that they don’t know for sure that it works.

Using this type of information,

  • We’ve been able to go into a number of relatively, what we call “unsexy industries,” where, competitors are not that advanced. And the marketing campaigns, and the tracking that’s being done by the other competitors in the market, are not that advanced.
  • We’ve been able to go into those industries and do very well. And so we wanted to share some of these details with you today.

A Quick Recap And Next Actions

If you’re already running a website, and tracking your website visitors, that’s definitely a good first step. These advanced tools are for businesses that are looking to grow into scale, once they have their foundation in place.

If you’re interested in learning more about how you can use these types of systems, feel free to contact us. We’d be happy to do an initial consultation, to

  • Review what data you have in your business right now, and
  • How you can use some of these more advanced tools,
  • To really know, for certain, exactly what results will be produced, for different campaigns in your business, and
  • How to use that information to dominate your industry.

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Track Website Traffic from Specific Marketing Campaigns
5:59
2017-12-20 14:06:50 UTC 5:59
Track Website Traffic from Specific Marketing Campaigns

Are you specifically trying to get people to visit your website using various tactics such as direct mail or other promotions? In this episode of The Compete Marketing Group Show, you’re going to learn how to know exactly how many people visit your website from each of these activities and also how to know what results each activity has produced for your business.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Are you specifically trying to get people to visit your website using various tactics such as direct mail or other promotions? Today you’re going to learn how to know exactly how many people visit your website from each of these activities and also how to know what results each activity has produced for your business.

Benefits of Tracking Actual Activity Produced From A Campaign

When you’re trying to get people to visit your website either through a direct mail campaign or some other promotion, you’re going to get a lot of benefits if you take the time to track the actual activity produced from that campaign.

For example, if you’re running a newspaper ad, you can know exactly how many website visitors come to your website from that particular ad compared to another magazine ad that you may be running. In addition,

  • You can track exactly what each of those visitors does on your website, such as
  • How long they spend on the site,
  • What pages they visit and also
  • How many purchases are generated from a particular campaign.

So, you may be able to find out that the newspaper ad that you’re running in the local business journal performs much better than a magazine ad that you’re running in the national publication.

Know The Exact Cost Of A Website Visit From Different Campaigns

So, you can know exactly how many visits are arriving and also what those people are actually doing on your website. But one of the more powerful things that you can do to really help compare different campaigns is you can know exactly how much an actual visit costs you from each different campaign. So for example,

  • If you are paying a $100 for a magazine ad that produces 10 visits,
  • Then each of those visits is actually costing you $10, and so
  • You’re able to break down the cost based on $10 per visit how many of those actually produce sales.

Using all of this data, you’re able to really calculate;

  • Exactly how much revenue was produced by a campaign and
  • Whether that campaign was profitable.

So, to take a step back, there are a lot of benefits that you can get by tracking campaigns very carefully.

  • You’re going to know how many visits are coming in from a specific campaign.
  • You’re going to know what those visits do on your website, and lastly,
  • You’re going to be able to know exactly what the profitability is of each campaign that you’re running.

Use Google Analytics to Track Activity of Website Visitors

Google Analytics is a free website tracking software provided by Google that enables you to track the activity that goes on your website. We have a lot of other content on the website and resources you can use to learn more about Google Analytics. So, if you’re not using Google Analytics be sure to check those resources or reach out to us.

  • With Google Analytics one of the things that you can do is use something called a tagged URL,
  • Basically what this means is when you create a campaign such as a magazine ad, for example, rather than sending people directly to your home page, you can send people to a tagged version of that home page,
  • Basically what that will do is people will still see the home page and they’ll still arrive exactly at the page that you wanted them to arrive at, but
  • Google Analytics will look at the tags in that address and will track that that person came from the magazine ad rather than just some other website channel that you’re promoting.

So, one of the things you want to be sure to use is what’s called a tagged URL with Google Analytics.

How We Use Tagged URLs in Google Analytics to Track Website Visitors

In the show notes you will find the resource of how you can actually create one of those tagged URLs but feel free to reach out to us as well if you’re wanting additional guidance on how to use Google Analytics and how to actually create this tagged URL. But basically what you want to do is create the tagged URL and then use that URL in your campaign.

Usually what we do is we create a tagged URL, but then we also make what we call a clean URL. An example of that would be,

  • If you’re sending people to your home page, your website address might be, you know, website.com.
  • The tagged URL is going to be website.com/ a lot of different information.
  • There is going to be a lot of different tags in there that Google Analytics is going to use.
  • So, it’s a pretty complicated looking address.

What we do is;

  • We create the tagged URL that has all the complicated information but then,
  • We also create a very simple URL that redirects to the tagged URL
  • For example, you might send people to website.com/newspaper or website.com/sdbj, San Diego Business Journal for example, and
  • If somebody visits that address it’s going to take them to the home page but it’s going to be the tagged URL.

It’s a little bit complicated to explain but hopefully what we wanted to get across today is that you can track exactly how many visits are coming from each of your campaigns using this feature called a Google Analytics tagged URL.

Summary And Next Action

As a next action out of today:

  • We recommend trying to change one or two of your current campaigns that you’re running to use tracked URLs.
  • Create a tracked URL and use that in one or two of your existing campaigns to see the results in Google Analytics

If you want an overview of how to use Google Analytics or how to apply this in your business, feel free to contact us at competeonweb.com for a short consultation of how you can use this in your business.

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Blog Post Template for Effective Blogging
4:54
2017-12-20 14:06:50 UTC 4:54
Blog Post Template for Effective Blogging

When you create and publish content online, you want to make sure it’s as effective as possible, right? In this episode of The Compete Marketing Group Show, we discuss a blog post template that you can use to make sure that your content gets the message across and is effective in your business.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

When you spend your time creating content and publishing it online, you really want to be sure that your time is being well spent and the content is as effective as possible. Today we’re going to talk about a template that you can use to make sure that your content gets the message across and is effective in your business.

×Effective blogging is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Target Three Types of Readers

When you’re creating content for your website you want to target three types of readers;

  • First, people reading only the headlines.
  • The second type of reader is people reading headlines and bullet points.
  • The third group is people reading the entire article.

People Reading Only the Headlines

Some people, when they visit a blog post are only going to;

  • Scan through it to try and understand the topic that you’re talking about and get value out of that content.
  • They’re only going to read the actual headlines and subheadings and the content that really jumps out at them which are the headings throughout the actual post.
  • You therefore want to make sure that the actual topic that you’re communicating about and the main points that you’re trying to get across are actually in those headlines.

For example, if you’re reading this particular post on our website, you’ll notice that we’ve done this on this particular post.

  • The first heading is Target Three Types of Readers.
  • That’s what we’re going into and then the next headline is People Reading Only the Headlines.
  • It makes it very clear that that’s the first type of reader.

So you want to be certain that when you write an actual blog post, the headlines throughout the entire article are very clear and communicate the structure of the actual content and provide enough value for somebody that just reads the headlines.

People Reading Headlines and Bullet Points

The second type of reader is people reading headlines and bullet points.

  • These are very similar to people that only read the headlines,
  • But they’re also going to read the bullet points and other content that jumps out at them.

For example though, read the headlines such as People Reading Headlines and Bullet Points.

  • That’s the headline that you probably just read if you’re reading this on our site and
  • Then they’ll read the actual bullet points within that section.

Now I’m not exactly sure what bullet points are going to be within the section that you’re listening to right now, but;

  • The bottom line is you want to make sure that the headlines connect well with the bullet points.

Think of somebody that’s going to be basically scanning through the article reading just the headlines and the bullet points. You need to make sure that that particular person is able to get the main concept out of the article that you’re writing and get some value out of it as well.

People Reading The Entire Article

The third group is people reading the entire article. Now we’re not going to go into too much detail on these particular people because it’s pretty self-explanatory.

  • People that read the entire article are going to read the headlines, the bullet points, the content, and other types of content that are in the actual post.

Make Your Blog Post Cater to All 3 Types of Readers

When you’re creating an actual article for your website,

  • Create the content,
  • Craft the headlines,
  • Craft the bullet points,
  • Make sure everything looks good and then,
  • Read through the article according to each of these groups.

Start by reading the article and only read the headlines to yourself.

  • Does the actual content make sense and communicate the overall structure of the actual post if you only read the headlines?
  • Then do the same thing and just read the headlines and the bullet points. Does it make sense again?

I want to be clear that, obviously, you’re not going to get as much detail out of the content if you’re only reading the headlines, but you do want to make sure that everything makes sense as you’re actually reading through.

Summary And Next Actions

So to summarize, when you’re writing a blog post or an article for your website, think of the three types of readers we discussed today;

  • People reading only the headlines,
  • People reading headlines and bullet points, and
  • People reading the entire article.

For more information or for examples of blog posts that we’ve written that use this structure, comment on this particular blog post and we’ll share some specific examples with people that comment so that you can see exact examples of this in action.

×Effective blogging is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

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Cold Calling Prospects Who Have Shown Interest
4:28
2017-12-20 14:06:50 UTC 4:28
Cold Calling Prospects Who Have Shown Interest

Cold calling can produce leads if done effectively. But if you already had warm leads that expressed interest in your products and services, wouldn’t you rather call them first? In this episode of The Compete Marketing Group Show, we explain how to find interested prospects who are already familiar with your business that would be happy to speak with you if you cold called them.  

Cold Calling

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

If you’re spending time creating blog posts each week but not sure if it’s actually generating sales, this episode’s going to help you. We’re going to talk about a simple process that you can use to generate sales and warm leads from the blog posts that you put out. Here’s how it works.

Have an Email List of Prospects

Creating content on your blog takes a lot of time. If you don’t have processes in place to generate sales directly from that content, you’re definitely missing out on an opportunity.

  • When you create new content on your blog, send an email update to your prospect list about that new content.

Now, for the sake of today’s episode let’s assume that you do have an email list. If you do not, feel free to review our other episodes or contact us and we can refer you to an episode specifically about how to create and manage an email list, but for today let’s assume that you do have an email list.

Share New Content With Your Email List

When you create content you’re going to send a notice to your subscribers on your email list about that content. For example;

  • Send them a quick summary or what the action items are from those particular posts that you’ve put out.

A few days after sending that email you can;

  • Log into the email system and
  • Check to see who opened that email and
  • Check to see who clicked on the actual email to visit the blog post.

What you’re looking for here is specific people that are on your email list that actually engaged with the content that you put out.

Identify Hot Prospects Based on Their Activity

Now, what you want to do with that particular list is you want to look through that list of people that opened the email and people that actually clicked on the email to visit the blog posts and try to pick out some warm prospects that you know you can help.

This works really well;

  • If you are a low volume, high dollar business. For example, professional service based businesses that are not necessarily trying to close five or ten deals every single day. Maybe you just need to close five to ten deals per month to rapidly grow your business. So, this is the ideal situation.
  • When you have a relatively small list and you’re going for quality rather than quantity with the sales that you’re generating. So, what you want to do is look through your email data to see who opened the list or who opened the email, who clicked on the email and find ideal prospects that you know that you can help that are on that list.

Contact Prospects When They’re Most Interested

Then what you can do is pretty simple.

  • Just make a quick call to those particular prospects checking in.
  • Consider mentioning that you saw that they read the blog post.
  • This can be a good introduction and good timing to reach out to them and start a conversation with them about the particular topic of the blog post.

You can share a few ideas you have about how to integrate that particular topic into their business but basically what you’re doing is you’re manufacturing serendipity. You’re basically;

  • Using the data in your email system to know that they actually read the blog post and then
  • Reaching out to them to connect with them about the blog post.

Now, while this may sound simple, the simple things done systematically are what grows a business and so this is definitely something that you can implement.

A Quick Recap

Again to summarize;

  • When you create content send an email out to your list.
  • A few days after that, look into your email system to see who opened the email and who clicked on the email.
  • Pick out a few prospects on that list that you know you can help, and then
  • Make a quick follow-up call to those prospects to discuss how you can implement those particular action items from the blog posts in their business.

We Are Happy to Help

If you have any questions on how to implement this or additional advanced strategies, feel free to reach out to us. We would be more than happy to help you implement this and other marketing tactics in your business.

Cold Calling

Don’t Use Google for Free Images
4:26
2017-12-20 14:06:50 UTC 4:26
Don’t Use Google for Free Images

If you download free images from Google, you can be sued for thousands of dollars. In this episode of The Compete Marketing Group Show, you’ll learn why Google’ing for website images can be dangerous and what’s a more effective and a safe way to get images for your website. 

Google images

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today, we’re going to talk about why you should not be using Google to find images for your website.

Free Images on Google are Often Copyrighted

When you’re building a website or publishing content online, you need to have high quality images and one of the first places you’re probably going to look when you need to find a perfect image for your new blog post or images for a new website you’re building is Google.

  • You’re going to go to Google and type in some sort of search that is going to find perfect images for your websites.
  • You can definitely find high quality images on Google, but the issue with these images is that the majority of the time these are copyrighted images.
  • Basically what that means is if you take that image from the Google search result and publish it on your website, you’re technically breaking copyright law and can be pursued with legal action and sued for using that image.

You Will Be Caught Using Copyrighted Images

One of the things that I wanted to make sure you’re aware of is what goes on with the image copyright holders and how easily you can be found and pursued for using that copyrighted image.

What these websites do is;

  • They sell images and
  • For the images that they sell,
  • They want to find people that are using those images without actually paying for them.

The way that they do that is;

  • They have internet scanning software that is programmed to go out and find every single use of their images on the internet.
  • They upload their database of images to this software and that software then goes out and looks around on the internet for any use of those actual images.

That might sound complicated, but it’s actually not that difficult to do from a technical perspective and this software’s been around for years.

×Being careful about using Google images is just one piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Legal Implications of  Using Copyrighted Images

So, what I wanted to make sure you’re aware of is how easy it is for you to get caught using those actual images. Typically what will happen is;

  • You’ll receive a letter of some sort of possibly just an email through your website and they’ll be asking you for licensing information for the specific image in question and
  • You’re going to tell them you don’t have that or you’re going to say, “I found it on Google”.
  • Then they’re going to send you a settlement agreement to usually pay them thousands of dollars in exchange for not pursuing legal action against you and
  • They are completely in the right for doing that.

It’s totally legal for them to be able to pursue copyright violations, but what I wanted to make sure that you’re aware of is that if you go to Google and you actually copy an image, you’re technically breaking the copyright laws and it’s very, very easy for you to get caught doing that.

Where You Can Find Free High Quality Images

So, a solution that you can use is fairly simple.

  • There are stock photography sites that you can go to where you can find images to use within your content and you can download those and get fully licensed versions of those actual images. Example- iStockPhoto.com
  • In some cases you’re going to pay a couple of dollars for those images while in other cases you can find free ones, but what we found is that typically you can find high, high quality images that meet your search criteria for about $1 to $2 each.
  • So, you are going to pay a little bit of money, but you’re not going to be breaking copyright law and you’re not going to have to deal with a lawsuit or paying thousands of dollars for breaking the copyright law for a particular image.

We Are Happy to Help

If you’re interested in additional resources that you can use to find stock photography, please visit the episode notes on CompeteOnWeb.com. We’d be happy to help you out in finding free high quality images to add to your website without getting into any kind of legal trouble.

Google images

Automatically Followup with Sales Leads – 4 Part System
7:08
2017-12-20 14:06:50 UTC 7:08
Automatically Followup with Sales Leads – 4 Part System

People don’t become leads or buy from you the first time they come into contact with you, right? If you knew exactly when they were ready to buy, would you followup with them at that time? In this episode of The Compete Marketing Group Show, you’ll learn about a 4 part followup system that “automatically” follows up with your prospects starting at initial interest all the way through to when they’re ready to buy. 

Followup with lead

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today we’re going to talk about a few specific things you can do to generate more leads and revenue from the existing website traffic that you have.

Why Should You Followup With Prospects?

Following up with people that are interested in buying your products and services is really important and the main reason why that’s important is sales don’t happen immediately.

Very rarely is somebody going to visit your website and purchase right on the first time they visit your website. Instead, what usually needs to happen is

  • They need to build trust by going through your website content.
  • They need to further research your services so that they know that it’s a good match, and then
  • Once they’re ready, they need to contact you through the site.

That’s why following up with them throughout that entire process and at the different stages of the buying cycle is important.

Different Followup Stages

Now what I want to show you today is how you can systematize a lot of those different follow up pieces so that you know you’re doing it and you’re doing it at the right times.

If follow up is baked into your processes and how you do business, then you’re going to be a lot more effective at generating leads from the traffic that’s coming to your website. So here are a few specific tools that you can use at different parts of that buying process. Basically what I’ve done is I’ve broken down all the way from;

  • A website visit,
  • Somebody leaving the website,
  • Somebody opting into your CRM system or your prospect list,
  • Calling them at the right time when they’re ready to buy.

Use Live Chat for Website Visitors

Let’s start with when somebody visits your website.

Somebody’s on your website, they’re reviewing your content, maybe they’re looking at some of your service pages. One of the things that you can do with them to follow up at that particular moment is use something called a website chat.

  • Basically it’s a chat box that opens up and enables you to have a conversation directly with that website visitor.

Now it’s really important when you’re using a website chat system that you don’t just immediately try and start selling the person. Instead what we’ve found works really well for our own business is basically asking;

  • If they need help,
  • If there’s anything else that you can provide them related to the topic for the pages that they’re looking at.
  • Adopt a very consultative approach and the end result of that ideally should be to get their email address to add them to your prospect list.

Really what you’re trying to do at this point is follow up with them while they’re on the website to see if you can be of any further help to them. That’s one particular touch point where you can follow up with people. Use a live chat system when they’re on your website.

Get People Who Leave Back to Your Website

Let’s assume that this person leaves the website, and let’s say that they did not actually engage with you on the website chat, or maybe you’re not using your website chat. One of the things that you can do to get them back to your website and continue that interaction with that particular prospect is to use something called re-marketing.

Basically what re-marketing is;

  • When somebody comes to your website and then leaves, they will then see your ad across the internet on different websites because they visited your website.
  • You can track the fact that they visited your site in the past and then they left, and you can configure your ads to show specifically to people that left your website.
  • That’s a good way to follow up with people and get them back on to your website so that you can continue that discussion with them.
  • Then maybe once they’re on your website, you can actually get them to engage in a live chat or do what I’m going to explain next which is opt-in to your actual prospect list.

But if they leave your website, you should be using re-marketing to follow up and get them back.

Followup With Email Prospects

So let’s take it one step deeper. If somebody’s on your website, maybe they came back to your website from a re-marketing campaign and they’re interested in your services and some information, but they’re just not yet ready to buy.

One of the things that you can do is somehow get them on to your prospect list;

  • Either with the website chat feature that we talked about before, or
  • Maybe by providing some sort of white paper download or free course, or
  • Something along those lines to basically get their email address.

What you’re going to be able to do once you have their email address is;

  • Follow up with them periodically with content that’s going to be of interest to them.

You can send the same content to all of the prospects that are on your list, but

  • You should most likely be segmenting your list by the interest of the prospect.
  • If somebody specifically looks at a certain service and a certain offering of yours, then you should only follow up with them with content that’s relevant to that particular service.

Once they’re on your prospect list, you can keep that relationship going by periodically following up with them with additional helpful information.

Track Activity Related To Purchase Interest

The next thing is really the most important part. Once somebody has been on your prospect list and you’ve been keeping in touch with them; you want to be able to follow up with them at the moment that they’re ready to buy. One of the things that you can do that’s a little more advanced is that

  • You can track what people do on your website
  • Then you can trigger something to happen once they do something that shows interest in buying.

Here’s an example.

  • Let’s say that somebody’s on your prospect list and they visit your website periodically, and then
  • One day they come back and they start looking at the services page,
  • They start looking the case studies pages,
  • They start looking at the pricing or consultation pages or something along those lines.

Your system can be configured to track when somebody’s doing that and immediately flag somebody on your team to call that person or to follow up with that person because they’re showing really specific interest in being ready to buy your services.

That’s really the last stage – tracking what they’re doing on the website and following up when they start doing things that show that they’re really ready to buy.

Summary And Next Actions

So to summarize what we’ve talked about is having follow up mechanisms in place throughout the entire buying cycle.

  • The first step is when someone’s on your website. Use a website chat system to keep in touch and to follow up with them and see if you can help them at all.
  • If somebody leaves the website, use re-marketing to show them ads to get them back to your website.
  • Once you have somebody on your email list, you want to keep in contact with them and provide content that they would find helpful, and then
  • Finally, once somebody’s on your email list and they do something that shows that they’re ready to buy, you need to have your system in place so that you can, A: be aware of that, and B: follow up with them at the right time.

We Are Happy to Help

Hopefully this has been helpful. If you want more information about how to use this effectively in your business, feel free to reach out to us. We’d be happy to review what you have in place in place right now and how you can integrate some of these systems to get more leads from the existing website traffic that you have.

Boost Sales by 30% with this Email Marketing Best Practice
3:49
2017-12-20 14:06:50 UTC 3:49
Boost Sales by 30% with this Email Marketing Best Practice

You can boost the sales and leads you get on your website by 30% without getting more website traffic. In this episode of The Compete Marketing Group Show, we share one of the many email marketing best practices we use that can add revenue to your bottom line. 

 

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today you’re going to learn how to generate upwards of 30 percent more leads, or revenue on your website without getting more website traffic.

What If Someone Starts a Purchase, But Then Stops?

When somebody comes to your website, and starts the process to either purchase a product, or fill out a form to become a lead for your business, they might end up stopping halfway through.

  • This can happen because they get distracted,
  • maybe a phone call comes in at their office,
  • or maybe they’re confused by the process and need to do more research.

But the bottom line is that person is;

  • Interested in purchasing your product, or becoming a lead for your business, but
  • They didn’t complete the actual process, and
  • So now, you’re not aware of that person.

“Automatically” Followup with Them

One of the things that you can do to greatly increase the leads, and sales you get from your website is to have a follow up process in place to follow up with people that started the purchase process, but did not complete it.

This is called an abandoned cart sequence, or a follow up sequence, and basically what you’re doing is;

  • You’re keeping track of the people that start the actual purchase process, or
  • Start the process of filling out a form on your website to become a lead,
  • BUT they do not actually reach the completion of that process.

How the Followup Process Works

Now we don’t want to go into too much technical detail of exactly how to do this, because it really depends on what system you’re on. But this is something you should definitely have in place if you’re generating leads, or you’re trying to sell products on your website.

If you run an E-commerce store that actually sells products, this is pretty simple to do depending on what platform you’re on. Basically what it does is;

  • It tracks as somebody is going through the checkout process to purchase a product if they actually reach the confirmation page at the end.
  • Even if they didn’t reach that page, you will already have some of their contact information, and
  • You can then generate a follow up email to that particular person.

If you have a lead  generation website, you can have a multiple step process to actually generate a lead. For example;

  • You can start by asking for the person’s email address,
  • Then on the next page, you ask for a little bit of detail about their particular question, or about what product they’re interested in, and
  • Then you have the confirmation page.

Even if that person doesn’t actually fill out the information on the product page, but they’ve already entered their email on the first screen, you can also generate a follow up to that person.

The bottom line of what you’re doing is tracking if somebody starts the purchase process, or the lead process, and doesn’t actually finish, you’re basically able to follow up with that person automatically.

We Are Happy To Help

If you’re interested on how to accomplish this depending on what platform you’re using for your website, feel free to reach out to us at competeonweb.com. We’d be happy to take a look, and make a recommendation on how you can integrate this in your business.

But if you’re selling products, or generating leads on your website this is a great way to grow the amount of sales, and leads that come from your website without having to get more website traffic then you’re getting.

Boost Sales

Use Call Tracking to Measure Marketing Results
3:34
2017-12-20 14:06:50 UTC 3:34
Use Call Tracking to Measure Marketing Results

You probably have a phone number on your website. But do you know exactly how many phone calls are generated by each of your marketing efforts? If not, this episode of The Compete Marketing Group Show about how to use call tracking effectively is for you.

 

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today, we’re going to talk about how to know exactly how many phone calls each of your marketing campaigns is producing.

What Marketing Campaign is Causing a Phone Call?

Tracking the results of your marketing campaigns is important. After all, marketing costs money so you want to make sure that the effort that you’re putting in and the money you’re putting in is producing profitable results.

It is very simple to track when somebody sees an advertisement for your business and comes to your website and then purchases a product directly on the site. You can figure out exactly where that person came from and then track the fact that they actually purchased on the website.

The challenge comes in when somebody actually calls you after visiting your website.

  • They get on the phone and they call you.
  • The reason why this can be a challenge is if you’re not using different phone numbers on your website, you’re not necessarily going to know what that person called (i.e. which campaign they came from).

Now, of course you could ask them what advertisement they saw and how they got to your website, but you lose a lot of the data in that type of situation where you’re just asking people how they found you.

Tracking Data Using Different Phone Numbers

So, here’s a much better solution that you can use. There are services and tools you can use to basically show different phone numbers to people depending on how they found your website. Here’s an example.

  • If somebody came to your website from Facebook, maybe they saw a Facebook share that you put out there or maybe you’re running an advertising campaign on Facebook, they would see one specific phone number.
  • If somebody came from a Google search, they would see a different phone number on your website.

Easy to Implement with Your Current Phone System

Now, both of these phone numbers are going to lead to your office or to your call center support team. You can decide where the phone actually rings and nothing needs to change in your existing phone system.

But the bottom line is:

  • The website visitor is going to receive a different phone number depending on where they came from and that
  • Enables you to track data based on how many calls are coming in from each different phone number.

This is accomplished through a small line of code setup on your website that dynamically changes the phone number based on where the website visitor came from. We won’t go into the technical detail of this in today’s post, but if you’re interested in how this works from a technical perspective let us know in the comments below.

Quick Recap And Next Actions

You can definitely find more details by contacting us at competeonweb.com, but I wanted to share what was possible in this post.

If you have the same phone number on your website showing to everyone regardless of where they actually came from and how they found your website, you’re missing out on some potential data sources. You can contact us today to book a roadmap session and we’ll help you identify what’s working in your marketing and how to do more of what is producing a profit.

Call tracking

Social Media Measurement- How Much Revenue Is Generated?
4:27
2017-12-20 14:06:50 UTC 4:27
Social Media Measurement- How Much Revenue Is Generated?

You may think that social media (Facebook, Twitter, etc.) doesn’t produce revenue. You’re right – it usually doesn’t directly produce revenue. But it does indirectly produce leads and revenue. In this episode of The Compete Marketing Group Show, we share a social media measurement process that will give you insight into how much revenue is being produced by your social media efforts on Facebook, LinkedIn, Twitter, Google Plus, and more.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

What we’re going to talk about today is how to know exactly how much revenue is being produced by your social media activity.

How You’re Probably Measuring Your Marketing

When you measure your online marketing, usually what you’re measuring is the last thing that somebody does before they become a lead or purchase a product on your website.

Let me give you an example.

  • If somebody goes on Google,
  • Searches for a product or service that you offer, and
  • Then comes to your website and
  • Purchases that product,
  • You’re going to attribute that revenue or that sale to the Google search.

You’re going to say that because that person searched on Google and then found your product and then purchased the product. So your revenue should be attributed to Google and the marketing efforts that you’re doing on Google.

You’re Missing Important Data

But a more complicated situation is when;

  • Somebody visits your website and then leaves
  • Then visits your website again in the future and leaves again, and
  • Then visits your website a third time at some point in the future, and then purchases.

In that scenario you need to measure each time somebody interacts with your website and then attribute the revenue appropriately.

Let me give you an example for that also:

  • Let’s say that you’re producing content and you’re putting it out on social media channels, such as LinkedIn and Facebook.
  • If somebody finds your content on LinkedIn, clicks on the actual content and visits your website, that may be the first time they interact with your company.
  • If that person leaves and then at some point in the future sees an advertisement related to your company or sees maybe an online banner related to your company and then comes back and makes the purchase.

In such a situation, you want to make sure that that first time they interacted with your company on LinkedIn gets some of the credit for the revenue that’s produced. And the way that you do that is with a more advanced analytics tracking system that basically tracks the entire interaction flow with your website.

How to Measure Revenue Produced by Social Media

You need to measure every single time somebody comes to the website, so you can see when somebody actually purchases the product.

  • What you’d be able to do in that particular case is you would be able to work backwards from the purchase.
  • You’d be able to see when somebody actually purchases a product and then you can work backwards and see each of the touch points that they’ve had with your company.
  • A direct advantage that you can have by using this type of tactic or this type of strategy is to know exactly how much your social media efforts are producing.  It may not necessarily mean the exact sales that are being generated directly from some content that you put out on LinkedIn, but it will help you know over the average of all of your sales.

With all of your leads that are coming in, you’ll be able to know how much revenue is being produced from that initial LinkedIn share or from that initial tweet that you sent out on Twitter. Basically what you can start to do once you’re gathering all this data is you can track roughly how much revenue is being produced by the social media channels you’re active in.

A Quick Summary And Next Actions

As a direct result out of this video, I just wanted to make sure that you’re aware that this is possible. There are systems you can use to be able to track multi-touch attribution which basically means;

  • Tracking everything that somebody does on your website,
  • every single time they come to your website,
  • so that you can attribute the revenue to the appropriate marketing channels.

If you’re interested in discussing this further, feel free to reach out to us at competeonweb.com.

We’d be happy to review your social media efforts: book a road map session.

social_media

Boost Your Website's Effectiveness – Use Live Chat
3:19
2017-12-20 14:06:50 UTC 3:19
Boost Your Website's Effectiveness – Use Live Chat

If you’re there to answer a website visitor’s question, the odds of generating a sale or lead from that visitor grow significantly. In this episode of The Compete Marketing Group Show, we share a simple tool you can use to allow your website visitors to ask a question in real time on your website. We’ve used this in our own businesses and the results have been great!

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

In business, it’s important for you to answer the questions of your prospects to increase the likelihood that they’re going to buy.  Today we’re going to talk about a simple tool that you can use on your website to answer the questions of your prospects so that they buy through your site.

Your Website Visitors Have Questions

Imagine that you run a retail store.  If somebody comes into the retail store, there’s going to be questions that they have.  And if you can be available to answer those questions as they’re getting closer to the purchase, the odds of them actually purchasing are going to go up.

On your website, it’s not as easy to be available to answer those questions as it might be with an offline retail store:

  • If you’re having thousands of website visitors a day come to your website, it’s very challenging for you to actually be able to address each of them, one on one, right when they come to the website.
  • But what you can do is use a tool such as a live chat tool, that enables the website visitor to basically click a button and start chatting with an instant message text discussion on the website with a member of your team.

How Live Chat Works to Answer Questions

Here’s how it works.

  1. Somebody comes to the website – Let’s say that you offer high end consulting or financial planning services.  Somebody’s on the website, they’re looking through your content, and maybe they’re looking at your services page.
  2. They have some sort of question that they want answered – They probably wouldn’t take the time to actually call you directly, but they do see a little button on the bottom of your website, very subtle, that says, ‘Chat with us now,’ or, ‘Ask a question,’ or something along those lines.  They can click that button, a little chat box will pop up, they can type their question, and a member of your team will be connected with them right away to be able to answer that question.
  3. Your team member is going to be able to address their question and address anything else they’d like to discuss, and send them on their way so that they can continue through the website and hopefully purchase the product.

Live Chat Works Well for Us – Try It

These tools are very effective, but they’re not new.  They’ve been around for many years, but

  • It’s something that you should look into integrating on your website, especially if you have a higher touch sales process.
  • If you’re selling something that is higher dollar, higher price, and something that’s a little bit complicated and may need to be considered a little more in depth by the actual buyer.

Look into using a live chat tool on your website.

We Are Happy To Help

If you have questions, leave a comment below or contact us directly at competeonweb.com. We can provide you with a recommendation of the tool to use as well as how to integrate it into your marketing process.

live_chat

Brand Tracking – Get Notified When Someone Mentions You
3:27
2017-12-20 14:06:50 UTC 3:27
Brand Tracking – Get Notified When Someone Mentions You

If someone mentions your brand online, either positively or negatively, you need to be aware of it. This enables you to be aware of how people are talking about your brand online, and gives you the ability to get involved if needed. In this episode of The Compete Marketing Group Show, we talk about brand tracking and how to get notified automatically anytime someone talks about your company online.

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Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Today we’re going to talk about a tool that you can use to get notified anytime somebody mentions your company or your product and services online.

Why You Need to Track Your Company Online

If somebody mentions your products and services whether it’s in a positive light or a negative light, it’s important that you get notified of this. It’s really important for you to keep a strong hold on your brand and be aware of how people are talking about you online.

×Tracking mentions of your company online is a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Here’s an example.

If somebody mentions your product or your company in a positive light, you want to be notified about that. One of the things that you can do is

  • You could reach out to that person either privately or publicly and thank them and
  • Maybe offer additional information that they might find helpful.

Doing that shows that person and also the rest of the people who see this positive review online that

  • You are a real person and that
  • You care about the experiences of your customers

So, knowing about something positive that somebody says about you online and reacting to that can be a huge advantage in your market.

On the flip side, if somebody publishes something negative about you:

  • Maybe they didn’t have a good experience with your product or service or
  • or they’re purposely disparaging your company online

Either way, you want to be sure to know about this so you can react accordingly.

Free Tool to Get Notified Instantly

Monitoring your brand and monitoring all the content on the internet day by day, hour by hour is certainly not realistic for you to do manually. So, one of the tools that we recommend setting up is called the Google Alerts.

  • Google Alerts enables you to do is to tell Google anytime somebody mentions this particular keyword or this particular phrase online, you want to get notified about it via email.

What’s great about the tool is that you can set up a Google Alert for;

  • Your company name,
  • Your product name,
  • Your own name or even
  • Members of your team

It will enable you to get notified via email anytime somebody mentions that particular keyword online.

So go setup a Google Alert for your company today.

How We Can Help

If you’re interested in additional ways that you can monitor your brand online and have systems in place to market and manage your business more effectively, contact us or join our email list on this page to get email-subscriber resources we send out periodically.

We publish a lot of content that will help you manage and market your business more effectively and if you’re ready to speak with us about your particular business, book a road map session.

×Tracking mentions of your company online is a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Google_Alerts

Buy Google Traffic One Website Visitor at a Time
5:46
2017-12-20 14:06:50 UTC 5:46
Buy Google Traffic One Website Visitor at a Time

It’s possible to buy Google traffic and pay for each website visitor that Google sends you. This is called “per pay click” marketing, or “pay per visit” marketing. In this episode of The Compete Marketing Group Show, we share how this works and how you can use it to grow your business.

http://competemarketinggroup.wistia.com/medias/m5c1c65gec?embedType=iframe&videoFoam=true&videoWidth=760

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Increasing your rankings on Google is not the only way to get more website visitors from Google. We’re going to talk about another tactic that you should be considering today.

Pay Per Click Marketing – How It Works?

It’s possible to pay Google to send people to your website. Here’s how it works.

  • You can configure an ad to show up on Google when somebody types in a specific keyword or a phrase. For example, you can tell Google that anytime somebody searches for a specific phrase that is related to a product or service that you offer, Google will show your ad to those people.
  • Now, Google will show the ad to people that search for that particular keyword and then if that person clicks on the ad and then actually visits your website, you will pay Google a small amount of money for that particular website visitor.

So, basically what’s happening is you tell Google that you want your website to show up in front of people that search for a specific phrase and you will only pay Google if that person visits your website. The term is called Pay Per Click marketing and it can be a really effective way to grow your business and to grow your website traffic.

×Buying traffic from Google is powerful, but it's just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

How is “Price” Determined in Pay Per Click Marketing

A few important things to understand about Pay Per Click marketing is first of all the price.

  • The price is set by the market. So, it’s not a flat fee that you pay to Google for every website visitor in any industry.
  • In every industry the price that you pay Google is going to be different.
  • In some industries, it can be 10 cents per click, 20 cents per click. In other industries, it can literally be $35, $40, $50 per click, so it all depends on what industry you’re in.

The bottom line is that the cost is set by the market and so your competitors are not going to pay $50 per click if they’re not able to turn a profit somehow from that customer. That doesn’t mean that they earn more than $50 for every website visitor that comes in right away, but;

  • They might get people into their business,
  • Get people onto their customer list and eventually
  • Over the lifetime of that customer earn more than $50.

The main thing I wanted to clarify is that the price is set by the market depending on how many other competitors are bidding on that particular keyword or that phrase.

What Google Cares About in Pay Per Click Marketing

Relevant Website Content – The next thing I wanted to clarify is that it’s not all built on the price. You cannot just outbid your competitors and expect to show up at the top of the ads.

  • Just because you’re willing to pay more for the website visitor than your competitor doesn’t not mean that you actually show up at the top.
  • Google wants to make sure that your website is relevant to the actual key word being advertised.

So if you want to show up for a particular keyword, Google is not only going to look at the price that you’re willing to pay. Google’s also going to look at how relevant your website is for that particular keyword. So

  • They (Google) are going to visit your website,
  • Their system is going to review your website,
  • Compare it to the keyword you’re targeting to make sure that you actually have content on the page that is related to that keyword.

This way they make sure you’re relevant.

Analyze Visitors Behavior – The second thing that they’re going to look at is they’re going to track what people do when they actually get to your site through the ad. So, if somebody searches on Google, sees your ad, clicks on it and then leaves your website right away, Google is going to know that and over time if a lot of people do that they will stop showing your ad or show it significantly less.

  • They’ll lower where your ad actually shows up online, and
  • They can start to charge you more for the actual clicks to basically price you out of the market since your website is apparently not relevant for that phrase.

So, when it comes to Pay Per Click marketing, you should remember that price is not the only factor and how much it costs for a click in your particular market.

A Quick Recap / Next Steps

To summarize, you can buy visits from Google and other search engines and it’s definitely something that you should look into doing.

×Buying traffic from Google is powerful, but it's just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.
  • It can be an extremely scalable and profitable way to grow your business,
  • Get more website traffic and
  • Have more leads and sales coming in.

Contact us and we’d be happy to review specific opportunities in your market:

  • review competitors and see how much money they are spending on their particular Google ads.
  • We can show specifically what keywords your competitors are targeting
  • and we can see what types of numbers would be relevant to your particular campaign.
  • How much would you need to spend for each click?
  • How much would you need to spend per month on Google, and
  • How  many leads and sales do you think would be coming from the actual campaign?

We can even run some numbers on a road map session with you to figure out if this is something that you should be doing in your business.

Book a RoadMap Session

If you’re ready to move forward with the roadmap session, please contact us to book one. Otherwise, feel free to review other resources from The Compete Marketing Group Show and subscribe to our email list for email-subscriber resources by clicking the button on this page..

Buy_Google_Traffic_250

You Can't Sell a Business with These Website Design Mistakes
6:19
2017-12-20 14:06:50 UTC 6:19
You Can't Sell a Business with These Website Design Mistakes

In this episode of The Compete Marketing Group Show, we explain how to review your website design and marketing systems to ensure your business is organized clearly so you can hire someone to run the business or even sell the company profitably.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

In any business, there comes a point where you may want to exit the business. Either you sell the company, or you bring somebody to manage the day-to-day operations that you were responsible for.

Today, we’re going to talk about how to make sure that you don’t lose money as a part of that process or even lose the entire business.

Businesses NEED Organized Systems and Processes

It’s important to have systems and processes in your business. That makes it so that there’s a way of doing things, and you can hire people to come in and actually run your business.

Also, if somebody’s buying your business, they want to have an understanding of how you do things and how you’ve become successful so that they can keep the business at that level and take it to the next level. That’s why they would be buying your company.

Your Website and Marketing Needs to Be Organized

We encounter a lot of situations where businesses come to us and their online website and some of their online marketing systems are extremely unorganized. And we recently encountered a situation where a company was trying to sell their business and that actually blew the entire sale.

  • Their systems were so unorganized that the entire sale fell through. And this was not a small company.
  • This was a company that was doing tens of millions of dollars in revenue and would have a pretty high business valuation that they could sell the company for if their systems were in place.

To give you an idea of the level of the problem, let’s say;

  • The value of the company would be a hundred million dollars if they were actually able to sell their company and have their systems in place.
  • But since their systems were so unorganized, they needed to be untangled by the acquiring company and for that reason the deal actually fell through.
  • If the deal would have happened, it probably would’ve taken a good 20 or 25 million dollars off of the purchase price.

So we’re talking about a serious problem here that I want to make sure you’re aware of so that you can avoid it in the future.

Tip – Use a Standard Platform for Your Website

Now, we’re going to focus specifically on marketing systems and website systems.

First, you want to make sure that your website is built on an industry standard platform.

  • The reason why you want to be on an industry standard website platform is because that way anyone can be hired to actually take over the role of managing that website.
  • Or if a company is purchasing your company, then they’ll understand why you chose that platform. And it’s a platform that they can hire somebody to actually manage.

If you have a fully customized platform in something that you’ve kind of strung together through the years; something you built it in the late 90s or many years ago before some of the industry standard platforms really developed and gained popularity, then that can be a problem when you’re trying to sell the actual business or even if you’re trying to bring somebody in to manage the business.

So that’s the first thing you want to do – make sure you’re on an industry standard platform.

Recommended Website Platforms

WordPress is a great example of an industry standard platform.

  • If you have a more complicated website, you can use something like Drupal. That’s a very common platform that huge companies use. You can do essentially anything on that platform.
  • If you’re running an Ecommerce business, there’s a range of other platforms to consider. Anything from Bigcommerce or Shopify all the way up to a system like Magento which is extremely powerful, but also very complicated as well.

The bottom line is you want to be on an industry standard platform for your website.

Make Sure You’re Tracking Your Website and Marketing

The second thing that you want to make sure of is that you have website tracking in place. When people come to your website, you want to know what they’re doing on your website. And to give you some context here, that company we talked about earlier that was in the process of trying to be acquired, didn’t have proper website tracking in place.

  • Even though they were successful, they were doing 10s of millions of dollars in revenue, they weren’t able to show where that revenue was coming from.
  • They were doing marketing efforts, but they weren’t able to show which ones were working and which ones were not working.
  • So the acquiring company was going in sort of blind, not knowing what they should continue and what they should cut. And that brings the overall value of the company down.

You therefore need to have website tracking in place so that you know what’s happening on your website, where your leads and sales are coming from, and how your marketing efforts are doing.

Google Analytics Is a Free Website Tracking Tool

Google Analytics is the simplest system for you to use. It’s a free tool provided by Google – it’s called Google Analytics. You just put a line of code on each page of your website.

  • It’s very easy to install, and
  • It will track everything that goes on, on you website.
  • It will track what people do when they get there,
  • Where they came from,
  • How long they stay on the website, and
  • You can also configure it to track sales
  • Where those sales came from and
  • What percentage of revenue comes from which marketing channel.

The bottom line again  is that you want to have your website tracking in place.

What To Do Now?

So the first thing that you should do today is at least be conscious of where your business is at now.

  • Are you on a industry standard website platform, or do you have everything strung together through the year? That’s something we can definitely help you identify and be aware of what your options are for moving forward.
  • The second thing you want to make sure of is that you have your website tracking in place. Make sure you have at least Google Analytics installed and configured so it’s tracking your website traffic.

I know that this is the type of situation you can easily procrastinate on and just worry about it later when you’re ready to sell the business. But when you’re trying to exit a business, whether you’re bringing somebody in to manage the day-to-day operations or possibly selling the company, there are so many other details to worry about that fixing your systems at that time is almost entirely impossible to do. So it’s something you want to be conscious of.

We Are Happy to Help

Hopefully, this has helped you identify some situations in your business. Feel free to contact us. We’d be happy to review your site and your marketing to at least show you specifically what you need to be aware of.

COMP_CMGS_thumbnail_selling-business

Lose 82% of Revenue Without a Mobile Website
4:46
2017-12-20 14:06:50 UTC 4:46
Lose 82% of Revenue Without a Mobile Website

In this episode of The Compete Marketing Group Show, we share the lessons learned by a client that was losing 82% of their website visitors since their website wasn’t accessible on a mobile device. We fixed this for them, and have shared what you need to know below.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

I want to tell you about a business where 82% of the people that came to their website were leaving right away and how you can make sure that you don’t end up having the same thing happening to your business.

A Large Percentage of Website Visitors are on Smartphones

Smart phone devices like Androids and iPhones are gaining a lot of popularity:

  • It’s not uncommon for 60% of your website visitors to be actually accessing your website on a mobile device with a small screen.

So you want to make sure that your website is really accessible to those people who are coming to the website on a small screen.

Without a Mobile Website You Lose Customers

The client that I mentioned that came to us was running a normal website and they had a big television advertising campaign that was launching literally in the next week. They realized that their website was not accessible on a mobile device. So, we looked into their website statistics and realized that;

  • They had tens of thousands of people visiting their site every single month, and
  • 83% of the people that actually visited on a mobile device left right away

So we’re talking about thousands and thousands of people every single month, literally leaving right away when they got to your website on a mobile device. And that was just because it wasn’t accessible on a mobile device.

What Makes A Website Mobile Ready?

When we visited the website on a mobile device, it showed very small text, the images were gigantic because they didn’t re-size to the screen and it just wasn’t a good user experience.

So I think one of the things that you can get out of today’s recording is

  • Go to your website on a mobile device; either and iPhone or an Android, really anything with a small screen, and
  • See how accessible your website content is.
  • Does the user have to zoom in to actually see the text of your website?
  • Are the images taking up the entire screen?
  • Are there certain features of the website, such as maybe a video or a banner that changes images that take up the entire screen?

Those are the types of things that make it really difficult for a mobile viewer to actually go through your website and that’s why a high percentage of those people are going to leave right away.

One Solution – Modify Your Existing Website

Now with this particular client, what we were able to do was;

  • Take their existing website code into our system, and
  • Modify that website code so that it would adjust to the screen size.
  • The end result that happened was when somebody came to the website, they were taken to the smaller version of the website that was made to fit the smaller screen of the iPhone or the Android, or other smart phone device.

So basically we took their existing code, modified it so that it would adjust to the screen size. That’s one particular option that you can do with your website you can take your existing code and modify it, and that’s something we can definitely help you with.

We’d be happy to show you what’s going on on your website and explain what your options are. That’s one particular option if you’re not redesigning an entire website.

Creating a Website? Make Sure It’s “Responsive”

But if you are redesigning your website, you want to make sure that it’s designed to be mobile friendly and what’s called “responsive.” Basically, a responsive website is a website that adjusts to the screen size.

  • So if you’re looking on a big screen TV, for example, it will be proportional on that particular screen, all the way down to a very, very small smart phone screen.
  • The whole website will adjust and all the content will move around.
  • The code is designed to be responsive to the size of the screen.

So if you’re redesigning your website, you definitely want to make sure that it’s responsive. That is something that we do in all of our website projects, but if you’re working with anybody else, make sure that you’re getting a responsive website.

Recap and Next Actions

If you’re not in a position to redesign your entire website, there’s definitely an option to take your existing code and modify it. We’d be happy to take a look at it. I just wanted to make sure that you understand the options if your website isn’t really accessible on a mobile device.

  • Definitely go and look at your website on a mobile device, and
  • If you have website tracking in place, try and see what people are doing on your website when they come on a mobile device.

This will hep you to make sure that you’re not losing a large portion of your website traffic due to an unresponsive mobile website.

We’re Happy To Help You

You can contact us and we’d be happy to review your website and the possible problems with its design that may be hurting your business sales or revenue significantly.

COMP_CMGS_thumbnail_mobile-website

B2B Marketing with LinkedIn Ads
3:52
2017-12-20 14:06:50 UTC 3:52
B2B Marketing with LinkedIn Ads

In this episode of The Compete Marketing Group Show, we’re going to discuss how you can advertise directly to extremely specific B2B prospects.

http://competemarketinggroup.wistia.com/medias/5ru2ydprzg?embedType=iframe&videoFoam=true&videoWidth=760

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

If your business sells directly to other businesses, today’s advertising tip is going to help you.

B2B Marketing Opportunities With LinkedIn

You’re probably familiar with what LinkedIn.com is. It’s essentially the Facebook for businesses, but what you might not already be aware of is some of the advertising opportunities that can help your business on LinkedIn.

You can target your ads on LinkedIn by a range of really specific criteria related to the company that you’re trying to reach.  For example;

  • You can target based on the specific type of company that you’re trying to reach.  For example, if you’re trying to reach agricultural supply companies for farm supply companies, you can do that on LinkedIn’s advertising system.
  • You can target by the company size.  For example, the number of employees within that particular company.  You can target based on that type of data.
  • Another thing that you can target by is the position of the specific person that you’re showing the ad to.  For example, if you only want to reach director level people and above within a very specific type of company, you can do that with LinkedIn ads.

The company specific targeting criteria for b2b marketing is really, really powerful in LinkedIn’s advertising system.  This is definitely something I wanted to make you aware of if you’re trying to reach other businesses.

2 Tips for LinkedIn B2B Marketing

When you’re advertising directly on LinkedIn, there are a couple of specific things to consider.

Have a “call to action” – The first thing is making sure you have a very specific call to action when you’re actually running your ad.

  • You want somebody to come to your webpage and do something very specific.
  • If you’re running ads on LinkedIn and just sending them to your homepage, it’s definitely something that’s not going to perform very well, and it’s going to cost you a lot of advertising budget.

So you want to make sure you have a clear call to action.

The Goal of your campaign – As far as the specific calls to action that seem to work well on LinkedIn, it depends on;

  • Exactly what type of campaign you’re trying to run and who you’re trying to reach, and
  • Specific information that you share with the audience and with the target audience

So, for example, if you’re trying to reach a very specific type of company and if you sell some sort of high tech product, providing a white paper or something they can download and read more about topic in their industry seems to perform well compared to asking directly for the sale or trying to generate the lead right away.  You want to offer some sort of information.

×Using LinkedIn ads is just a small part of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

A Quick Recap

These are a couple of things to consider about b2b marketing using LinkedIn.

  • You can target very specifically by the company type, by the size of the company, and by where the person is at in the actual company, director level and above, and
  • When you are running an advertising campaign on LinkedIn, you want to have a specific call to action and sharing some sort of information that is helpful to the prospect seems to perform well.

We Can Help – Book a Roadmap Session

If you’re interested in learning more about b2b marketing opportunities with LinkedIn or other online advertising tactics, please feel free to check out other content we have at CompeteOnWeb.com or contact us for more information. We can do a Roadmap Session with you, where we’ll review your business and discuss specific opportunities you should consider pursuing.

linkedin ads b2b marketing

 

What is a Podcast?
4:29
2017-12-20 14:06:50 UTC 4:29
What is a Podcast?

In this episode of The Compete Marketing Group Show, we discuss what a podcast is and why launching one can be a great opportunity for your business.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

People do business with people they trust and a podcast is a very effective way at building trust with your audience. That’s what we’re going to talk about today.

What is a Podcast?

A podcast is essentially an audio recording of a conversation that you have,

  • Either as a solo presentation, or
  • Possibly as an interview with somebody else.

It’s a recording of that conversation of you presenting some sort of information that the listener is going to be interested in.  It’s sort of like an online radio show, but it can be listened to at any time. So, you don’t necessarily have to tune into the show at the exact time that you’re recording. Instead;

  • You record your podcast episode
  • You upload that to the podcast system, and then
  • Anybody can actually listen to that content and go through it at any time in the future.

Is a Podcast More Effective Than Blogging?

There are a lot of different benefits to having a podcast, so I want to share a few of those with you today.

The first thing that you should consider about a podcast is,

  • It’s the nearest equivalent to sitting down with somebody and actually presenting information that they’re interested in.
  • Other mediums such as blogging or email newsletters and things like that, are mostly text-based and some are image-based. It’s not very representative of sitting down and talking with someone.
  • Very similar to if you’re watching this on video, it’s as close as possible as I can get to speaking directly with you without actually being next to you, and having a conversation. A podcast is an audio version of that.

So, essentially you are recording a conversation with somebody and you’re putting that out there. So one of the benefits is that it’s the nearest equivalent to basically sitting down with somebody.

The Impact and Reach of Podcasts

Another benefit is that you’re basically recording it once, and that can go out to thousands and thousands of people. So, it’s a one to many approach. In essence;

  • You record the conversation one time and that can provide thousands and thousands of listeners over time, in your audience.
  • You can impact a lot of different people with a podcast.

Podcasting Helps Establish Authority in Your Niche

There are a number of other benefits to a podcast. For example, it builds authority.

If you have a podcast in your space, what you can do is use that as a platform to basically

  • Demonstrate your expertise and share your knowledge with the industry.
  • It starts to position you as an authority in your niche, rather than just another business that isn’t putting out any content online, and isn’t doing anything really unique in the marketplace.

A podcast can help you establish yourself as an authority in your market.

Podcasts Can Be a Powerful Networking Opportunity

Another really powerful thing that a podcast can do is that it can be a powerful networking opportunity.

Once you have your podcast up and running, you can;

  • Contact other businesses and other entrepreneurs and other companies in your space and even in other industries, and
  • You can ask them if they would join you on your podcast for an interview about a topic that’s in there area of expertise.

So, this can be a very effective way to get access to people and access to conversations that you probably wouldn’t otherwise be able to get.

Rather than contacting somebody and saying, “I’d love to sit down and have a cup of coffee,” contacting somebody and saying, “I have this podcast. Here’s how many listeners we have. We’d love for you to come on the show and talk about this particular topic.” It can be a very powerful networking opportunity.

Use Podcasting to Grow Your Business

If you haven’t considered podcasting for your business, you should definitely look into it. It’s an effective way to be able to demonstrate your expertise and provide valuable content to your audience. And there are thousands and thousands of people out there that would be interested in the topic that you are actually talking about.

We Can Help You With Your Podcast

We’re going to put some content together in future episodes about how to go about publishing a podcast. But if you are interested, check the show notes or contact us directly at competeonweb.com. We’d be happy to point you in the right direction.

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

podcast

Email Marketing Tips to Track Effectiveness
5:32
2017-12-20 14:06:50 UTC 5:32
Email Marketing Tips to Track Effectiveness

In this episode of The Compete Marketing Group Show, we discuss email marketing tips and specific metrics to track in campaigns and specific ways you can work on improving those metrics.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

If you’re doing any sort of email marketing in your business, you need to be monitoring the metrics and that’s what we’re going to share with you today.

What is An Email Marketing Campaign?

When you send out any sort of email marketing campaign, it can help your business. But you need to be measuring specific metrics to know if it’s actually working.

  • An example of an email marketing campaign could be your monthly email newsletter, which we have talked about in other resources,
  • or a campaign to promote a specific event or a specific launch that you’re doing.

With any sort of email marketing campaign, you want to be very certain to monitor a few specific metrics and focus on improving those metrics over time.

How to Track and Improve “Open Rate”

Open rate is the percentage of people that you sent the email to that actually opened and viewed the email. Specifically, if you sent out 1000 emails, and 300 of those people actually opened the email, then you have a 30% open rate.

The thing that mainly impacts the open rate is your subject line. The subject line is the first text that people see when they receive an email from you.

  • You can test different subject lines to see what impacts the open rate and what improves the open rate for your particular audience.
  • You can get more advanced and actually test the subject line on a campaign that you’re sending out, and then use the winner on the rest of the emails that go out for that campaign.

“Click Thru Rate” and How to Improve It

Before I get into this particular metric, I want to clarify that you should have a call-to-action in your email (this is similar to having a call to action on a webpage). There should be something for people to click in your email to get to a next step. If you’re not doing that, you definitely want to have a call-to-action to

  • Visit a specific page on your website,
  • Learn more about the offer on your website, or
  • ‘To book a meeting, click here to go to go to our website,’ meeting booking page.

Make sure you have some sort of click call-to-action in each email marketing campaign that you’re sending out.

The click-through rate is the percentage of people that actually viewed the email. They opened it and they actually clicked on the email.

  • If you send an email to 1000 people, and 300 of those particular people actually opened the email, you have a 30% open rate, like we talked about.
  • Of those 300, let’s say that 150 of them actually clicked on the link in your email. That would be a 50% click-through rate; 50% of 300 people that opened the email actually clicked on the email.

Ideas to actually improve the click-through rate are things such as;

  • Testing different calls-to-action in your email – Rather than saying, “Visit our website to learn more,” you might say, “Visit the blog post where we share specific metrics around the particular topic that we’re talking about.”
  • Testing the amount of information that you actually share in the email – Rather than explaining the entire topic in the email, you might want to provide an introduction to the topic and then go ahead and say, “On our website, we share these particular next steps.” Give them basically some teaser information on the email, and then they will go to the website or go to wherever the resource is to get the next steps.

You can test the amount of content and you can test the calls-to-action.

Recap and Next Actions

The bottom line is that if you’re doing any form of email marketing, whether it’s an email newsletter or promoting a specific product, launch, event, or some sort of campaign,

  • You want to make sure to measure the open rate and test different subject lines to improve that open rate.
  • You want to measure the click-through rate and test different calls to action and the amount of content that you share in the email to improve the click-through rate.

We’re Happy To Help You

If you’re interested in learning more about how email marketing can help your business or you have any questions about online marketing in general, please visit our website at CompeteOnWeb.com or contact us here. We’ll be happy to help.

Avoid Wasting Ad Budget – Use Negative Keywords
4:40
2017-12-20 14:06:50 UTC 4:40
Avoid Wasting Ad Budget – Use Negative Keywords

In this episode of The Compete Marketing Group Show, we discuss how can you ensure that you’re not wasting your advertising budget showing your ads to people that are never going to buy your products and services.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

Anytime you’re running an online advertising campaign, it’s really important to make sure that you’re not wasting your advertising budget showing your ads to people that are never going to buy your products and services. That’s what we’re going to talk about how to do today.

Help Google Determine Who Your Target Market Is

You can run an advertising campaign on Google:

  • You can tell Google, “Anytime somebody types in these particular words or phrases, I want you to show my ad to them.”
  • Then, you only pay Google if somebody actually visits your site.

This sounds great in theory, and it’s a very, very Google Adwords can be a powerful advertising tactic, but one of the things you need to be very careful with is to help Google determine who your target market is.

How Google Interprets Your Keyword Instructions

When you tell Google, “Show my ad to people that type this particular phrase on Google,” Google uses that information to determine who they should show the ad to. 

  • It’s not always as simple as, “Did the person type the keyword? Okay, let’s show them the ad.” It actually gets a lot more complicated.
  • Google uses that keyword that you provided to determine if other people that search similar phrases should be shown your ad.

You need to make sure that Google is actually doing a good job determining who should actually see the ad.

What Are Negative Keywords

There’s a number of things that you can do to refine Google’s view of who should see your ad.

  • The first thing that you need to do is you need to start your campaign with what is called a negative keyword list.
  • It’s a list of keywords that you provide to Google, and what that list tells Google is, “If somebody types in these particular words or phrases, do not show my ad.”

You’re providing a keyword list to Google that tells them when to show your ad. You’re also providing a keyword list to Google of when not to show your ad. So it’s very important to provide both of those lists.

Creating a Negative Keyword List

When you start your campaign, you can put the obvious things on the negative keyword list. So maybe you provide some specific type of attorney services in a very specific niche.

  • You can use the negative keyword list to put the services that you definitely do not provide,
  • and that way Google will not show your ad if they think it’s relevant to what you do.

Constantly Update Your Negative Keyword List

The second thing that’s more important to do is to constantly monitor what keywords Google is actually showing your ads for.

  • There’s a little known feature in the Adwords system
  • It produces a report that gives you a list of all the keywords that Google actually showed your ads for.

This is different than the list of keywords that actually send traffic to your website. This particular report shows you a list of all of the searches on Google that actually triggered your ad to show, even if the viewer didn’t click on the ad and visit your website.

Review the Keyword Report Periodically

So you want to look at that periodically, usually daily if you’re running a serious campaign, and you want to make sure that there’s not keywords on that list that should not be showing your ad. For the first couple weeks to couple months of the campaign, there are always keywords on there that you haven’t thought of before that you need to add to your negative keyword list.

Take Action Now

So the two things that you should get out of today is, first of all,

  • You need to have a negative keyword list that tells Google when to not show your ad. You need to do that at the start of every campaign.
  • The second thing is you’ve got to make sure that you’re tracking your online marketing campaigns to make sure that you’re adding to that negative keyword list.

We’re Happy to Help You

We have a lot of content on our website at competeonweb.com. We would love for you to go through more of our content and contact us with any questions that you have.

We’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Download a Competitor's Entire Online Advertising Campaign
3:15
2017-12-20 14:06:50 UTC 3:15
Download a Competitor's Entire Online Advertising Campaign

In this episode of The Compete Marketing Group Show, we discuss how you can figure out exactly what marketing campaigns are working for your competitors, so you can apply similar ideas in your business.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

What we’re going to talk about today, is how you can figure out exactly what online advertising campaigns are working for your competitors, so you can apply similar ideas in your business.

Study Your Competitors’ Ad Campaigns

Running a successful online advertising campaign is not easy.

  • You need to test a lot of different things in your campaign, and that’s going to take time and money.
  • At the end of that, you’re going to know what works, and what is successful in your business,
  • but you’re going to need to spend a lot of effort to get there.

One of the things that you can do is research exactly what your competitors are doing online, and start to understand what’s working for them. You can learn from their mistakes and take their successful ideas and build on those.

See All of Their Ads / Websites They Advertise On

Here’s how it works. Basically, there are tools that can download every single competitor’s ad, and analyze that data. So, basically what that enables you to do is

  • You have a list of all of the ads that they’re running, including image ads, and text ads online.
  • The second thing that it gives you is a list of where those ads are running. So now you have their actual ads and you have a list of where those ads are showing up.

How Long Have They Been Running Each Ad?

Here’s the most powerful piece though. Once you have those two pieces of information, such as the actual ad and where it’s running, the third piece of data that you get is how long they have been running those particular ads.

So now you have all the information you need:

  • You have the ad,
  • you have the website the ad shows up on,
  • and you have the length of time that they have actually been running that ad.

Evaluate Overall Performance

Using that information, you can start to understand that they are running an ad on the same website that happens to be very expensive over a long period of time.

If they’ve been running that ad for a long time, then you can start to infer that actual ad is probably performing pretty well on that website.

Explore A Number of Online Advertising Options

There’s a lot of other things that you can do to research your competitors and get ideas for marketing campaigns. We have other episodes and content available re: online advertising that you can review now.

We’re Happy to Help You

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Facebook Ads Are Extremely Powerful
3:30
2017-12-20 14:06:50 UTC 3:30
Facebook Ads Are Extremely Powerful

Facebook isn’t just your kids’ social network – it’s one of the most powerful advertising opportunities that a few smart businesses are starting to leverage.

In this episode of The Compete Marketing Group Show, we discuss some of the advanced ways that you can use Facebook ads to grow your business.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the video above.

You already know what Facebook is, but what you’re probably not aware of is some of the advanced ways that you can use Facebook ads to grow your business. That’s what we’re going to talk about today.

  • Facebook can be an extremely effective way to reach your target market and to grow your business.
  • One of the things you’re probably not aware of is some of the advanced targeting opportunities that exist now in Facebook’s advertising system.

I want to walk you through a couple of those, just so you’re aware of the power that you can have with Facebook advertising.

How to Target Very Specific Prospects on Facebook

You can target prospects by very specific criteria on Facebook. For example,

  • You can target people based on what type of car they own.
  • You can target people based on whether they recently acquired a mortgage, if they purchased a property.
  • You can also target people based on what types of credit cards they have. For example, maybe they have a credit card from a high-end department store, Saks Fifth Avenue, or something along those lines. You can also use a range of other pieces of information.

How Does Facebook Get All of This Data?

Basically what Facebook has done is they have taken the user data that they already have connected that with third party data providers, such as grocery store shopping behavior, credit card purchase history, and a range of other information that are already out in the world. Facebook has basically connected that to their advertising system.

A couple other pieces of information you can target on Facebook are somebody’s specific profession, whether or not somebody’s a small business owner, and again I mentioned grocery purchase history, purchase behavior at the grocery store.

An Extreme Example of Facebok Ad Targeting

One of the things I use to describe the level of targeting that you can do on Facebook- we haven’t done this for our client, but you could do this if you wanted to with the data that they provide, is you could actually;

  • Show your ad for some food related product
  • specifically to somebody that is a household mom, they’re a stay-at-home mom and they have kids,
  • and they buy breakfast bars at the grocery store.

Obviously that’s a very random example, and it’s not going to be applicable to most businesses, but it shows you the level of targeting that you can do with Facebook ads.

Create Facebook Campaigns to Market Your Business

If you’re not already using Facebook ads for your business, it’s definitely something to look into.

  • It’s an extremely effective way to reach your target market if you structure the campaign really strategically, and
  • The targeting opportunities are absolutely amazing compared to some other marketing channels.

If you’re more interested in learning more about how to market your business on Facebook, review our other episodes or contact us. We have a lot of content on there about how to build your business and how to make sure you’re reaching your target market online. We’d be happy to help you and point you in the right direction of any additional tactics that you should consider.

We’re Happy to Help You

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Email Newsletter Basics – Keep in Touch with Prospects
3:52
2017-12-20 14:06:50 UTC 3:52
Email Newsletter Basics – Keep in Touch with Prospects

In this episode of The Compete Marketing Group Show, we discuss how important it is to keep in touch with your prospects, to keep in touch with your customers, and basically stay top of mind with them.

One of the most effective ways to do this, and one of the easiest to implement is to have a simple monthly email newsletter.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

We’ve talked in other episodes on how important it is to basically get people to your website, and to generate leads on your website, but one of the things we haven’t touched on very much, but it’s still very important is how important it is to keep in touch with your prospects, to keep in touch with your customers, and basically stay top of mind with them.

  • If you’re not constantly in contact with your customers, and prospects either through email or through phone calls or whatever the medium is, then it becomes difficult for them to remember you when it comes time to purchase a product or service that you offer.
  • One of the most effective ways to do this, and one of the easiest to implement is to have a simple monthly email newsletter.

What’s an Email Newsletter?

Basically what you’re doing in this case is you’re adding prospects, and customers to an email list, and you’re sending them a monthly newsletter with information that they will find helpful that comes from you. So it’s a touch point where you can connect with customers, and with prospects, provide them with helpful information and that way you maintain that relationship, and keep it going.

What to Write About

One of the most important things to keep in mind with email newsletters is that it’s not about you.

  • The content that you’re putting out there needs to be about the actual market, about the prospect, about the customer.
  • It needs to be about something that they’re going to find interesting.

Think Like a Customer

You want to think of it from their point of view. While it may be somewhat interesting to you that maybe you’re having a holiday party, or maybe you acquired a company, or something along those lines, it’s not day to day interest for customers and prospects.

  • They really want to know how you can help them, what you recommend to grow their business, and how you can help them to move forward.
  • The type of content that you want to put out in your monthly email newsletter should be 80 to 90 percent focused on customers, and prospects, and what they can do to grow their business.

Content FROM You Builds YOUR Brand

Keep in mind, that because that information is coming from you, they’re going to appreciate that, and they’re going to remember that you are the source of that knowledge.

So, you’re still building up your brand, your still building credibility with them that’s going to help you generate sales from them, but you’re not doing it by talking only about your company, and so that’s the main thing to keep in mind when you’re looking at launching an email newsletter.

Make sure that content is really interesting, and really relevant to the customers, and prospects that you’re sending that to.

Email Newsletter Tools

There’s a number of tools that you can use.

  • Some of them are very complicated, and you can get very in depth in terms of tracking what people do with the email newsletter, when they read it, when they open it, what’s most successful.
  • There’s also other simple tools that you can use: Mailchimp.com is what we would recommend if you’re experimenting.

We’re happy to help you out with that, but the main thing that we wanted to talk about today is why it’s important to have a monthly email newsletter, and specifically what type of content should be within that monthly email newsletter.

We’re Happy to Help You

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Why Competitors Rank on Google – And What To Do
4:32
2017-12-20 14:06:50 UTC 4:32
Why Competitors Rank on Google – And What To Do

In this episode of The Compete Marketing Group Show, we discuss why your competitors are ranked on Google and what you can do about it.

Full Transcript of Audio Below

We’ve transcribed the audio into text and formatted it for easy reading below. Please excuse any typos or odd wording, as this transcript is taken directly from the spoken word within the audio above.

What we’re going to talk about today is a question we get asked a lot, and that is why your competitors are ranked on Google and what you can do about it.

You Need to Be Where Prospects Are

You need to be in front of where your prospects are searching for your products and services. Google is one of the first places that people search for products and services, whether they’re doing research on that product or whether they’re actually ready to buy. The bottom line is you need to be there.

There is a Science to Google Rankings

One thing I want to make clear is while it is a pretty complicated process of how Google ranks websites and how a website gets to the top of Google, it is not magic. There is a process, there is a science, and there’s some foundation-level stuff that you’re probably not doing right now if you’re not ranked on the first page.

That’s the first thing that I want to make clear:

  • You need to be there
  • and it’s not absolute magic as to how you actually get there.

Let’s talk about why your competitors might be ranked on Google and what you can do about it.

Why a Competitor Ranks on Google – Keyword Targeting

The first thing that it comes down to is they’re probably targeting the keywords that they’re ranked for on Google quite effectively.

  1. What you can do is look at your competitor’s website.
  2. If you look in the upper left-hand side of your screen, you’re going to see what’s called the title of their web pages.
  3. In those titles, if you’re seeing keywords related to the products and services that they offer, that means they are specifically trying to target people that are searching for that information on Google.
  4. If you compare that to your particular website, if you just have your brand name in the upper left-hand side of your web pages, you don’t mention the products and services, or have unique page titles on each page of your website, that’s one of the reasons why you might not be showing up on Google.

Why Competitor Ranks on Google – Online Authority

Another thing that you can do is look at the authority foundation that your competitors have online and compare that to yours. What I mean by that is one factor is the number of links that your website has; how many other websites are linking to that website. That’s one thing that Google uses to determine how authoritative you are online.

  1. Go to a tool such as OpenSiteEexplorer.org. It is a paid tool, but they do have a free version that you can pull these initial numbers on.
  2. What you can do there is enter your competitor’s website that you see ranked on Google.
  3. You want to look at the total number of links that show for that particular competitor. That is basically the number of different websites that are linking to their site. Compare that with the number that you see when you put your own website into that tool.
  4. What you’ll notice in most cases is that if a competitor is ranked, they’re going to have a lot more links than you. That’s one of the factors of what Google uses to determine why they’re ranked on Google and why yours is not.

The Number of Links Isn’t The Main Factor

I do want to be clear. It’s a little more complicated than that, rather than just saying, “They have 100 links so we need to get 200 links.” Not every single link is created equal so you need to be careful what types of links that you’re getting. That’s an initial thing you can look at to see whether or not your competitors are really focused on trying to get ranked on Google.

Recap and Next Actions

  • There is a reason why competitors are ranked on Google in most cases.
  • There is a process you can go through to basically see why they’re ranked
  • and then use that insight to get your website ranked on Google.

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.

Adwords Cost – The Most Expensive Industries for PPC Advertising – Podcast 013
6:01
2017-12-20 14:06:50 UTC 6:01
Adwords Cost – The Most Expensive Industries for PPC Advertising – Podcast 013

Have you ever wondered how Google makes $100M per day? And yes, that’s the figure published in various industry publications in 2012.

The bulk of Google’s revenue comes from people advertising on Google, using “pay per click advertising”. Pay per click advertising works like this:

  1. People do a search on Google
  2. You tell Google that you want to show up in front of them
  3. If that person clicks on your ad ad visits your website, you pay Google a flat fee for that “click”.

Google gets paid every time someone clicks on an ad, and in some industries they’re making $50+ for every single click! In this episode of The Compete Marketing Group Show, we discuss the most expensive industries for Google’s pay per click advertising.

 

×Google advertising is helpful, but is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

But First – Higher Costs Can Mean Higher Profit

Before we talk about how expensive some clicks can be, you need to understand that the price that you pay per click isn’t what matters – the profit that you make from these clicks is what matters.

  • If you pay $100 for a click, that may seem prohibitively expensive.
  • But if you make $150 on average from every website visitor in your ad campaign, then you’re making money on those clicks. Buy them all day long.

Now that we’ve cleared up that common question, let’s talk about the industries where Google makes a ton of money (but remember, advertisers are making a profit if they run their campaigns effectively).

Insurance Advertising Costs

One of the most expensive industries for pay per click advertising is insurance:

  • The highest cost per click registered in this segment, according to the industry research that was performed, was $54. That’s the cost for every single website visitor that clicked on an ad in that particular industry.
  • Now by no means does that imply that you will pay $50 for every such ad but the cost in that niche is indeed very high.

The insurance industry advertising cost is so high because the stakes are high. Someone that buys an insurance policy usually ends up keeping that policy for a long time, so the “lifetime value” of that customer is high for the advertiser.

Loans and Financial Assistance Advertising Costs

Another industry where the cost per click is very high is the loan industry, which covers mortgages, car loans, and other forms of financial assistance.

  • This is similar to the insurance industry in that lifetime value of the customer is high. If someone gets a home loan, they’re going to keep that loan for 15-30 years in most cases.
  • The lender also keeps track of default rates and margins, so they know on average how much they’re going to make for a new loan customer.

According to the industry research, the highest rates paid by the loan companies per click ranged from $44 to $47.

The Software Industry

The software industry is an industry where a the lifetime value of a customer can be high – I think you’re probably seeing a trend now with increased advertising costs if the lifetime value of the customer is high.

  • Types of software vary by customer, price, and more, but they often require some form of renewal or upgrade over time (i.e. monthly, annually, or every few years).
  • Due to the nature of software, each upgrade is more revenue with little cost so it’s a very profitable industry once you have the customer.

The highest pay per click in this segment was around $35 – however, it’s going to vary a lot depending on what type of software is being sold.

What Do Our Clients Pay Per Visit?

Our customers come from a range of industries that cost $1 per click all the way up to $40+ per click. However, the important thing to remember is that we’re managing for a return on investment across the entire account – so if they’re spending $40 per click, our aim is to make much more than $40 per website visitor on average.

We’d be happy to share advertising costs for your industry using our research tools to identify ways that you can buy customers online.

If you have any questions or want to contact us for any reason, you can reach us here.

×Google advertising is helpful, but is just a small piece of the puzzle to market your business successfully. To get a list of specific opportunities to grow your business, click here.

Proven Blog Ideas Straight from Competitors – Podcast 012
6:03
2017-12-20 14:06:50 UTC 6:03
Proven Blog Ideas Straight from Competitors – Podcast 012

When it comes to the growth of your business, providing value to prospects and customers on an ongoing basis is key. A great way to provide value is to put out content that your market will appreciate.

But how can you know what type of content will be a hit in your market?

In this episode of The Compete Marketing Group Show, we’ll talk about ways you can know for certain what content your market will love based on the content your competitors and industry publications are putting out.

Find Out Which Posts Get the Most Website Links

If a piece of content is popular, people will link to it from their own website.

  • By identifying the posts on a competitor’s website that received the most links, you can start to understand what is resonating with their audience.
  • There are a number of tools for identifying the backlinks a website has, including Open Site Explorer (paid tool).

Once you identify a topic that seems to get a lot of links on a competitor’s website, you can start to determine what type of blog post to write.

Identify Which Content Gets Shared on Social Media

These days, website links aren’t the only way that people share content. Sharing content on social media is more popular in many industries, so you can use this data to know what’s popular for a competitor.

  • The more that content has been shared on social networking sites, the more popular it is.
  • You can use tools like Topsy (Topsy was mentioned in our webinar here) to identify the most shared content from a particular website.

There are other tools and tactics you can use, but this should be a good start. Contact us to discuss this method further – we’d be happy to help.

What’s Being Discussed The Most?

Just like a lively conversation at a business conference, blog posts that are popular get a lot of comments from readers.

  • Look to the bottom of blog posts from competitors to see which posts have the most comments.
  • Once you identify a theme / topic that seems to generate a lot of discussion, move forward with creating ideas for content around this topic.

Once you’ve exhausted your own list of ideas for content, utilize these competitive research tactics to build a list of proven blog post ideas based on what’s working for competitors.

If you would like further guidance on this, comment below or contact us.

What Makes a Profitable Landing Page Design – Podcast 011
11:19
2017-12-20 14:06:50 UTC 11:19
What Makes a Profitable Landing Page Design – Podcast 011

Whether you’re running online advertising campaigns or pursuing Google rankings, you’re spending a lot of time and / or money on driving traffic to your website. In this episode of The Compete Marketing Group Show, we’ll discuss what you need to have on your website in order to give you the best chance at generating a lead or sale from each website visitor.

What’s a “Landing Page”?

When you’re driving people to your website, you need to be sending them to a webpage that is relevant to what they’re looking for. This webpage is called a “Landing Page”.

  • Although the home page can also be used as a landing page, it’s not ideal to drive a bunch of traffic to the home page. The homepage is too general.
  • It’s better to use a separate web page on your site that’s focused on a specific service or a product that your business offers which the visitor will be interested in.

Must-Have Items for an Effective Landing Page

An effective landing page must have four important elements in order to successfully produce leads and sales from visitors.

Clear and Concise Headline – Get Them to Read On

The first must-have item for your landing page is a clear and concise headline that clearly states your message.

  • Explain in a couple of words what it is that you’re offering your visitors.
  • Make it clear and don’t use too much jargon or a salesy approach – the goal is to resonate with exactly what they’re thinking so they continue to read.

You may be paying $1, $2, or up to $12 or $15 per visitor, so you want to be sure you’re losing them with the first thing they see – your headline.

Compelling Description – What’s In It For Them?

Once someone has read past your headline, you need to secure their interest and make sure they realize that you can help them.

  • Describe what you’re offering, how it’s going to help them, and why it’s a must-have. Focus on them – not you.
  • Use the description to talk about the benefits of your offering, not the features. Focus on how it will help them do what they want to do.

Contact us to discuss how to conduct an effective advertising campaign.

Supporting Elements – Prove It

It’s one thing to say “we can help you”, but it’s another thing to have other people say “this company has helped me and did a great job getting me to where I wanted to be”. The supporting elements enable you to prove to visitors that your product or service can do what you’re saying it can do.

  • Consider using customer testimonials describing their experience with your product or service.
  • Use data-driven case studies to show the results someone else achieved with your product or service.

Call to Action – I’m In…What Now?

If the headline, description, and support elements did their job, the visitor should be ready to take action. The call to action needs to make sure it’s very clear what the next step is.

  • You might link them to a product page or have a buy button ready
  • Alternatively, you might have a form they fill out to get a resource (whitepaper, etc.) or have them contact you.

Make the call to action clear, and low friction so that they can move forward easily.

Don’t Sidetrack Visitors or Distract Them

If you’re investing time and money in getting people to your site trying to get them to get to the call to action, it’s important that you not distract visitors and stop them from reaching your goal.

  • Don’t provide additional but “too much” information that would take a visitor into a rabbit hole of research that might distract them from taking the next step you want them to do.
  • Unless there’s a good reason to do so, don’t link out to other pages on your website or social media profiles. If you’re investing in getting people to this page, you shouldn’t encourage them to leave the page by linking elsewhere.

There’s a lot more to scaling up the leads or revenue generated through your campaigns, but hopefully these suggestions will help you get the foundation in place to have an effective landing page.

If you have any questions or want to contact us for any reason, you can reach us here.

[Image Credit: Creative Commons via Flickr]

Why is My Website Slow? – Podcast 010
10:47
2017-12-20 14:06:50 UTC 10:47
Why is My Website Slow? – Podcast 010

In this episode of The Compete Marketing Group Show, we discuss reasons why your website may be running slow and what you can do about it. If your website is running slow, it can significantly hurt the performance of your site, and cause you to lose customers and revenue.

A study from Kissmetrics.com found that 40% of people will abandon a website if it takes longer than 3 seconds to load. If it takes longer than 3 seconds to navigate between pages on your site, visitors will just leave and go somewhere else.

Reason #1 – Large Image Size

One reason your website may be slow is the size of your images. Almost every website has images and those are the types of files that take a long time to show up on the screen.

The reason is that image files have to load to display the image. The bigger the image file, the longer it takes to load the file to display. Image files should be as small as possible to display images in the manner desired.

  • Check the image size – If your website loads slowly, check all the images to see how big they are. You can see how big images are by right clicking on them, save them to your computer, and then hover over the image with your cursor to see the size.
  • Make the file size around 50k – Image file size should be about 50k to 70k – kilobytes; not megabytes. If any are over 75k, reduce the file size to as small as possible to still display well.

You can contact us by email or by leave a comment if you have any questions about how to reduce image file size.

#2 – Not Using “Caching” (i.e. Saved Version of Site)

When somebody visits your website, there are a number of different files that have to load: Image files, coding files, and style files.  If all of the files on your site have to load every time someone views your site, it may take a long time for viewers to be able to see everything on your website.

Caching “saves” a version of your site, and lets users see that each time. Here’s an analogy to explain caching:

  • Imagine that you take a book from your bookcase each morning and read it at the kitchen table.
  • Since you read it each morning at the table, it’d be efficient to keep the book at the table so that it’s there for you to read each morning when you sit down rather than having to go to the bookcase each morning.

Caching is similar to keeping that book on the kitchen table where you’ll read it every day instead of getting it from the bookcase each time. A website “cache” saves lots of the files needed to view the website and makes them faster to view each time someone comes to the website.

Configuring a caching system is a bit out of scope of this post, but doing so will help improve the speed of your site.

If you need help with caching, contact us via the comments section or by phone or email and we’d be happy to work with you.

#3 – Not Using a Content Delivery Network

Something else that can help speed up and optimize the performance of your website is using a content delivery network, or CDN.

A CDN helps load files on a personal computer as quickly as possible by using the server closest to them. For example, if your viewer is in California but you run your business in London, using a CDN allows visitors to your website to download files from a server in California rather than Europe. CDN systems enable you to disperse where your website files load from around the world.

Small improvements like reducing website images to a specific size, caching files, and using CDN can make a big difference in the performance of your site.

If you have questions about website configuration and optimization methods, you can reach us here or add comments below to discuss your website performance issues.

3 Types of Blog Posts – Podcast 009
9:34
2017-12-20 14:06:50 UTC 9:34
3 Types of Blog Posts – Podcast 009

We have discussed in previous podcasts how important it is to start a blog to use to be visible in your market and viewed as an expert in your particular industry.

But coming up with ideas for blog posts can be challenging. In this episode of The Compete Marketing Group Podcast, we share three types of blog posts (not ideas, but themes / formats for a post) to help you think of what to write about.

Blog Post Type #1 – The How-to Post

A common type of blog post is the “how-to” post. This explains how to do something that your audience would be interested in.

It should be about a specific action; not general, and explain steps that should be taken in order for them to accomplish that specific goal.

Tips for writing a how-to blog post:

  • Select a very specific topic – Choose a topic about achieving something specific that your prospects would be interested in.
  • Explain the steps in order – Walk your readers step-by-step through each task in the order it should be done to complete the action and get the desired results.
  • Topics related to your business or industry – Make sure your how-to topics relate to your business or industry. For example, if your company provides IT security services, you might want to provide a blog on “How To Perform a 5-Minute Network Security Check.”

The keys to an effective how-to blog post are to be specific, present the information in the right order, and provide a clear guide on how the reader can accomplish whatever it is you are explaining.

Blog Post Type #2 – The Curated Post

A curated post is a compilation of different resources related to a central topic. This type of post draws on popular content on someone else’s blog that’s related to your topic and connected to your business service or product.

How to create a curated blog post:

  • Introduce a topic to discuss – Choose a topic for the post, which is what you’ll be compiling content about.
  • Compile related resources – Compile a list of related posts and other blog posts about your topic. For example, an IT security company may want to discuss security breaches at Fortune 500 companies and create a list of different security fiascos that have occurred at Fortune 500 companies which were documented in the media.
  • Briefly summarize and link – Create a list of news posts about your central topic and summarize each one with one or two sentences, providing links to the sources. Connect it to your business with a suggested solution or service your company could provide if this doesn’t seem too salesy.

If you need help with curated blog posts, contact us and we’ll help you by providing a number of tools to help you come up with compelling blog post topics.

Blog Post Type #3 – The Frequently Asked Question(s) Post

The Frequently Asked Question blog post answers a question that your prospects often ask or have previously asked.

  • Answer a common question your customers ask – If you find yourself answering the same question or questions from your customers, use that to create a blog post.
  • List one to three questions customers have asked – Make a short list of questions customers have asked you recently to use as blog posts.
  • Provide the information your customers want – Using customer questions for frequently asked questions blog posts gives you content related to your business that customers want. Keep answers brief and specific to the question to create a helpful guide.

To ensure your blog helps build your business, you need a recurring and systematic blogging strategy. Plan your blog content and make a schedule for regular posting. We can help you develop and even manage your blogging strategy – contact us to discuss specific ideas for your business.

[Image Credit: Creative Commons via Flickr]

3 Common (and Critical) SEO Mistakes – Podcast 008
11:54
2017-12-20 14:06:50 UTC 11:54
3 Common (and Critical) SEO Mistakes – Podcast 008

In this episode of The Compete Marketing Group Podcast, we discuss three mistakes we see businesses make all the time with their websites that lower their Google rankings. After reading this blog or listening to this podcast, you should be able to look at your site and easily determine if you’re making these basic but big errors. You might want to open a second window in your web browser and check for each one as we go along.

SEO Mistake #1: Duplicate Websites

Here’s an experiment: Type in your website’s URL starting with “www”  (www.yourwebsite.com). Does it come up? Good, it should. Now, type in the URL without www (just yourwebsite.com). Does it still come up? It probably does, and that’s not good for your Google ranking.

  • Google recognizes URLs with and without “www” as duplicate sites. Google doesn’t like duplicate sites.
  • Duplicate sites dilute your authority. Google determines a site’s authoritativeness and factors it into the ranking. Spreading your “authority” across two sites devalues your content.
  • If your site shows up by typing the URL with and without “www,” it’s a problem that should be fixed. Create a “redirect” for the URL without “www” to the site with “www.”. I should mention that it doesn’t reallly matter if it’s www or without www, as long as both don’t work at the same time.

Contact us by email or by leaving a comment if you have any questions about how to implement the redirect.

SEO Mistake #2: No Website Map

A website map is a map that lists every page on your website. There are basic website maps for humans, and their are programming website maps for Google, called “XML Website Maps”. You can check to see if you have a website map by visiting www.yourwebsite.com/sitemap.xml, as that’s usually where it’s placed.

  • Google needs your website map – It uses this website map to know how to access every single page on your business’s website.
  • A website map is easy to create, and there are a number of ways to do it. It’s a bit more technical than we’ll do on this post, but leave a comment if you’d like some guidance.
  • Without a website map, your Google rankings can drop. Google might not know where to find your web pages and what they are about.

If you need a website map, contact us or leave a comment and we’ll send you the tool to create one.

SEO Mistake #3: Vague Page Titles

Each page on your site should have a unique and descriptive title. This helps Google better understand what each page is about so they can show it in searches on Google. Too often, businesses keep the default titles used when their website was first created.

  • Check for unique page titles. They appear in the upper-left corner of the screen. Click on each page on your site and check the title.
  • Make sure each page title describes that page’s contents. Often the Home page just says “Home,” the About page just says “About,” and so on. The titles should be more descriptive than that.
  • Each page titles functions as an entry point to your site. If your site sells disability insurance, and your Services page is titled simply “Services,” changing it to “Disability Insurance Services” can enhance your Google ranking. This way, the page is more likely to show up when someone Googles “disability insurance.”

Optimizing your webpage titles is something we do during SEO projects. Contact us by email or in the comments section.

Bonus SEO Mistake: Blocking Google

This is the rarest mistake of all, but when it happens it’s catastrophic. And we’ve seen it happen a couple of times.

This mistake is leaving in a line of code that blocks Google for seeing your site. Web designers insert this code for a good reason, to keep Google from locating a site while it’s in development. If they forget to remove the block code before the site launches, you’re basically saying, “Hey, Google! Don’t show this site to anyone.”

The code appears in your robots.txt file. Have your designer make sure it isn’t there anymore. Or contact us and we’ll be happy to do it for you – it only takes a moment.

Watch Out for Common SEO Mistakes

Business websites without SEO often suffer lower Google rankings because they contain these major flaws. Even if you’re not ready for a full SEO campaign, you need to make sure you’re not making these mistakes.

  1. Duplicate sites exist. Check for duplicate sites by entering your URL with and without “www.”
  2. Page titles aren’t unique and descriptive. “Home” and “About” are too vague. Change each of your pages to reflect its topic or content.
  3. There’s no website map. This .xml file should list every page on your site. Google uses it to locate your pages and show them to users.
  4. Blocking Google. Did your developer leave in the Google block code? If so, remove it from the Robots file.

If you would like a complimentary site evaluation for these common SEO mistakes or have any questions about your Google ranking,  you can reach us here.

 [Image Credit: Creative Commons via Flickr]

2 Online Marketing Metrics You MUST Track – Podcast 007
8:02
2017-12-20 14:06:50 UTC 8:02
2 Online Marketing Metrics You MUST Track – Podcast 007

In this episode of The Compete Marketing Group Podcast, we discuss something that’s crucial in online business – tracking what happens when people come to your website. Tracking tells you how effective your site is — whether or not it’s helping grow your business, if it’s generating the right kind of sales leads and ultimately if it’s making you money.

Tracking is extremely easy:

  • Google Analytics is the main tool you’ll use, though there are other choices on the market.
  • It’s free, so cost doesn’t need to be a concern at all
  • It installs in seconds by inserting a little line of code on your site. From there, it tracks a huge number of data points that are helpful.

We’ll cover Google Analytics in-depth in future podcasts. Today we’re going to focus on the two most important metrics that give you the big picture of how well your website is helping to grow your business.

Crucial Metric #1: Visits, By Source

You’re probably aware of this statistic. Visits is a basic metric, but it’s also one of the most important. It refers to the number of people coming to your website.

But it’s important to be aware of the number of visits you get from various sources — i.e. Google, Facebook, typing your URL directly into a browser, etc. This helps you know what’s driving your website visits.

  • Visits are automatically tracked within Google Analytics, so once it’s installed you’re all set!
  • You can segment visit data by source to know what the big drivers are for your business. It tells you where your traffic is coming from. Maybe you received some major coverage in the media at some point and it’s still sending a bunch of traffic to you – by segmenting visits by source, you’ll be able to know what’s sending you visits.
  • You can focus your marketing efforts on what works once you know what’s sending you visits.

If you have any questions on which sources to track and why this matters, please contact us in the comments or by email.

Crucial Metric #2: Bounce Rate, By Source

You might not be aware of this statistic. The bounce rate is the percentage of people who came to your site and then immediately left. Perhaps they hit the back button or closed the browser. Somehow, they “bounced away” from your site.

Bounce rate is important because it shows you two things:

  • You might be attracting traffic that isn’t relevant to your business. For instance, let’s say you sell tires, and you’re getting lots of visits from people who found you by Googling “landscaper” – this isn’t likely, but serves as an example (in reality, this type of situation can happen if your online advertising targets the wrong keywords). If this happened, then the “landscaping” visits would leave right away since you sell tires.
  • You might not be communicating effectively on your webpages. If people leave your site right away, you haven’t made it clear to people what you do and how you do it. You’re not making it easy for people who want your service or product to find what they need on your site. Knowing this will prompt you to improve your message.

Like visitors, Bounce Rate is automatically tracked in Google Analytics – and you can segment it by source too!

For a demo on Google Anlaytics, or to identify ways to lower your bounce rate, contact us.

Track These Two Metrics

The definition of “crazy” is doing the same thing over and over, but expecting a different result, right? Well if you’re not tracking these metrics, then you aren’t sure what the result is at all – and that seems crazy too, right?

  1. Tracking your site’s metrics is extremely easy to get started with
  2. It gives you a clear picture of how well your site is performing.
  3. You can then focus on what works and ditch what isn’t producing results

If you have any questions or want to contact us for any reason, you can reach us here.

[Image Credit: Creative Commons via Flickr]

Don't Get Swindled by Web Designers – Podcast 006
7:55
2017-12-20 14:06:50 UTC 7:55
Don't Get Swindled by Web Designers – Podcast 006

In this episode of The Compete Marketing Group Podcast, we discuss the two things you must receive from web designers after developing a new website. Without them, you could end up rebuilding your website from scratch in the future.

Before we get into anything technical, here’s a helpful analogy:

  1. Building a website is like buying a house. It may not be obvious, but there are parallels between the two processes.
  2. When you close on home purchase, you get the keys to your new house and the title.
  3. When you “buy” a website, you need the equivalent of keys and a title. Without them, you might as well own a house that you can’t unlock or renovate, ever.

The “House Keys” to Website: Website Hosting

Your web host is the computer where your website’s files are stored. It could be located anywhere in the world. Without getting too technical, when someone goes to yourwebsite.com, that person’s computer looks to your web host to pull up your site.

Here’s what you need to know about hosting:

  • Get Your Own Website Hosting Account – Make absolutely sure the hosting account is in your name or your company’s name. A lot of times, whoever creates your site puts the hosting in their name. However, this leads to huge issues later. You can give the designer full access to the hosting account, but just make sure it’s your account.
  • Setting Up a Hosting Account is Easy – To do this, signup for a hosting account before you hire a designer and have the designer keep the files there during development. Or just make it clear that you will set up hosting afterward so the designer can transfer the files to that account when the project is done (most web designers will build the website on their hosting, but make sure it’s setup on your server after the project is done).
  • The cost of web hosting is marginal – as low as $10 per month. Note that website maintenance fees might be extra for the web designer to make changes to the site in the future, but that’s normal.

If you have any questions about choosing a web host, contact us through the comments or by email.

The Title or “Deed” to Your Site: Source Files

The sources file for your site is the code and the graphic files. Your designer or developer will create these, but you own them and you must make sure to get them at the end of the project.

Why the source files matter:

  • To  make changes to your site later without starting from scratch, you must have the source files.
  • Any experienced web designer can work with source files. Make clear to your web designer that your intention is not to fire them and work with someone else later (duh!). You just need to be sure that if your current designer wins the lottery and moves to Fiji that you have everything you need to carry on with your website. To use the house analogy, not having your source files is like allowing the original home builder to be the only one allowed to handle any future renovations or alterations, even something as minor as installing a new light fixture.
  • Make sure to get the “source code” and “visual design files”, usually “Photoshop files”. If you say these things to your designer, they’ll explain what specifically you’ll need – they should know what this means.

If you want help understanding a source file or want us to review yours to make sure it’s complete, feel free to use the comments or contact us.

Avoid Wasting $1000’s Re-Doing Your Website Later

Even if you never have to use these files, it’s important that you get them. Plus, if you’re paying someone to build a website then you are entitled to these materials and should ask your web designer or developer for them before you consider the project complete.

  1. Put the web hosting account in your name, either at the onset of a project or at the end. Do not leave it in the design company’s name. Monthly or annual costs are minimal.
  2. Obtain the source code / files from the designer. This encompasses graphic design or visual design files, which are usually Photoshop files, and all of the coding.

If you have any questions, would like us to take a look at your project or provide a checklist to make sure you come out of a web-design project in the right position, you can reach us here.

[Image Credit: Matt Erasmus via Flickr]

Get People BACK to Your Website with Remarketing – Podcast 005
11:05
2017-12-20 14:06:50 UTC 11:05
Get People BACK to Your Website with Remarketing – Podcast 005

In this episode of The Compete Marketing Group Podcast, we discuss re-marketing, one of the most effective tools in online marketing – the ability to get people back to your website if they visited without buying or contacting you at all.

It’s a powerful online advertising tactic called “re-marketing” – it is a golden opportunity to steer qualified sales leads back to your site to make a purchase. We’ll explain how re-marketing works and the most powerful ways to use it

Target Visitors Who Didn’t Make a Purchase

Re-marketing lets you reach people who visited your site but didn’t buy anything or leave any contact information. In the offline world, this would be the equivalent of bumping into someone that visited your store recently, having them recognize you, and then having them come back to make a purchase.

Here’s how it works:

  1. People visit your website – Some of those people take an action that leaves behind some contact information; perhaps they follow you on Twitter, “like” your Facebook page or sign up for your newsletter. But the ones that leave your site without doing anything are still valuable prospects since they visited your site in the first place.
  2. People are out on other websites that show ads, even if those websites aren’t directly related to your industry.
  3. They see your ad specifically since they were on your website in the past and are enticed (or reminded) to return to your website to complete their purchase or do some other action.

This is a broad overview, but you get the idea – someone visits your site, doesn’t buy, sees your ad on other websites, comes back, and buys.

How Re-Marketing Works, Technically Speaking

The process of re-marketing happens automatically and doesn’t involve any personal data from the targeted customer. It’s a matter of having a small code on your website – that’s it.

  • John Doe visits your site but leaves without purchasing. A little line of code on your site makes a note of John Doe, using anonymous data. This is how Google knows they visited your site.
  • Later, John Doe goes to a site similar to yours that uses Google Ads. It’s impossible to count the number of websites running Google Ads, but hundreds of millions probably isn’t a stretch. Any time John Doe visits one of these sites, the Google Ads system checks the data mentioned above to determine which related sites John Doe has visited. Then Google Ads scours its bank to look for a match.
  • Now, John Doe sees an ad for your site. Thanks to your tracking data, Google Ads knows John Doe has visited your site and shows John your ad.

Feel free to ask questions about the technical aspects of re-marketing by leaving a comment or contacting us.

Examples of Re-Marketing in Action

Re-marketing shows your ads to web users after they visit your site, but you can get even more targeted than that. Let’s go through a couple of scenarios, and for the sake of example, let’s assume your site sells car parts for older-model Mustangs, Camaros and Corvettes.

  • Target visitors who added items to the shopping cart. Let’s say someone browsed your site and went so far as to add an exhaust kit to the shopping cart but didn’t complete the purchase. Your tracking code can isolate these visitors for Google Ads – you can then incentive them to come back and complete “their purchase”.
  • Tailor ads with brands or products. Now let’s say someone looked through the Mustang cart parts section but left without buying. Google Ads can include a picture of a Mustang or a discount on Mustang parts in your ad that it displays.

We’re happy to share other ways to use re-marketing tools. Leave a comment or contact us if you would like to learn more.

Re-Marketing Brings Interested Customers BACK

This tactic turns site visitors into customers.

  1. Add a line of code to your website
  2. Get them back to your website
  3. Make the sale

If you would like to learn more about how re-marketing applies to your business, you can reach us here.

[Image Credit: IntelFreePress, Flickr]

Don't Lose 90% of Your Traffic – Podcast 004
5:31
2017-12-20 14:06:50 UTC 5:31
Don't Lose 90% of Your Traffic – Podcast 004

In this episode of The Compete Marketing Group Podcast, we discuss a serious and common mistake that businesses make when they launch a new website, one that can drastically and immediately decrease web traffic by 50 percent or more.

To ensure you don’t lose all of your traffic after a website relaunch, there are two crucial things you must do.


New Websites are Like New Locations for a Business

Launching a new website, even if it’s at the same websiteaddress.com, is like moving an offline business. You have to tell your customers how to find your new offline location or many of them will not come to the new location to do business with you.

When you launch a new website, you have to tell the internet how to find your new webpages since many of your old webpages will be replaced by new ones. If you don’t do this, here’s what happens:

  1. When someone Googles you, the search engine will see error pages where your old webpages once were.
  2. Those search engines will think you don’t exist anymore if they see lots of error pages. They will then stop showing your website to Internet users, and your traffic will drop.

Read more about Google rankings, and if you aren’t sure what to tell to Google what they need to know, ask in the comments or contact us. We’ll be happy to help.

2 Simple Steps to Avoid This Issue

There are two steps you must take before you launch your website redesign to ensure that your online audience still finds you.

  1. Document every page of your old site. Create a spreadsheet listing every single web page. Don’t worry, there’s software for this. It will comb your site and make the list automatically.
  2. Create a “redirect map”. This is a list of the old pages and the corresponding new page for each one. This code tells search engines which new pages are replacing the old webpages, so they don’t encounter errors as described above.

Do both of these things before you launch your new website to avoid losing your website traffic.

If you’d like recommendations for software that catalogs your site’s contents or would like us to review your website to identify potential issues before a re-launch, please contact us via the comments section or by phone or email.

Don’t Lose Half of Your Web Traffic

Launching a new website is exciting and should help your business succeed if you remember this crucial step.

  1. Create a list of your old website pages – Use software to identify every page.
  2. Make a redirect map to match every old page to its corresponding updated page. Search engines will use this map to make sure your new site doesn’t go missing.

If you have any questions or want to contact us for any reason, you can reach us here.

 [Image Credit: http://www.flickr.com/photos/cyberhades/5388042458]

Types of Content for Blog Post Ideas – Podcast 003
7:40
2017-12-20 14:06:50 UTC 7:40
Types of Content for Blog Post Ideas – Podcast 003

Online content is an essential component of a business’s online presence. It represents your voice to the customer and prospective customers. Best of all, you get to control that message. We utilize large-scale content marketing campaigns for many of our clients and the businesses we operate.

Apart from coming up with blog post ideas, the types of content you can create should be considered. While most business owners think a blog is just text based articles, there are multiple types of content you can create. In this episode of The Compete Marketing Group Podcast, we discuss the three most common types of content a business owner can create online.

Typical – Text Blog Posts

Before we get into other types of blog content, we’ll talk about typical text blog posts. Blog posts are written forms of content, or articles, published to your website. Right now, you are reading a blog post.

  • Blog posts are meant to be read like an article. They often include images, but they can also include audio and video files.
  • Blogs are popular because everyone can write one. The quality varies, but simply typing on a computer is familiar to a vast number of people. We have a simple how to blog guide if you’d like to dive deeper.
  • It doesn’t take any special equipment to create a blog post. You need only need to get a website created and have a computer to type with.

We’ll discuss different blogging tools and what you should write about more in future posts and podcasts. In the meantime, let us know any questions you have in the comments or contact us.

Audio Files Can Be Faster to Create

Audio files are recordings that you create and post online, and they are usually called podcasts. Your audience can listen to the file on a computer or download it to a portable device, like a smart phone or MP3 player, and listen to it on the go.

  • You might find audio files easier to create if you prefer talking to writing. You can turn on a tape recorder or a recording app and let your thoughts flow. This might fit into your workday better.
  • The content of a podcast can be re-purposed into a blog. After one person creates an audio file, someone else can translate the message into written form (a blog). You can publish both, doubling your online content on the topic.
  • Podcasts can reach a different audience than blogs do. Some people prefer to listen to content rather than read it online.

You can learn how to record a podcast and publish it to the right audience in our  future posts. If you have immediate questions, you can reach us in the comments section or contact us.

Videos Are Effective – And Not Hard to Create

Online video content doesn’t require a professional cameraman, a director and a special effects crew. It’s nothing like filming a movie. If you have a video camera, phone camera, or webcam, you can easily create online video content for your business.

  • Delivering an online webinar or seminar in front of a camera is one way to create video content, but it’s not the only way. Consider a screencast: a video recording of a computer screen. For instance, you can record your screen during a PowerPoint presentation. You will not appear in the video, but you can narrate the presentation.
  • A video can combine footage of you (or anything else) with a screencast.
  • Your video content doesn’t have to be flashy, and creating one doesn’t require very much specialized knowledge, high-tech equipment or post-production work.

We’ll cover the process of creating screencasts and other types of video content in upcoming podcasts. If you have immediate questions, you can reach us in the comments section or contact us.

Which Type of Online Content Is Right for You?

Below is a recap of the types of content to consider.

  1. Blogs are a typical text based content. This online content is the most common because most people can create it. If you can type on a computer, you can publish blogs. 
  2. Audio content, called podcasts, can be consumed online or on portable devices. Creating them appeals to people who prefer to speak their thoughts, and the content can later be repurposed as a blog.
  3. Video content doesn’t have to be flashy. A recording of a computer presentation or a lecture suffices.

If you have any questions or want to contact us to discuss blogging ideas for your business, you can reach us here.

 

Minimize the Damage from Getting Your Website Hacked – Podcast 002
9:33
2017-12-20 14:06:50 UTC 9:33
Minimize the Damage from Getting Your Website Hacked – Podcast 002

Hacking is something that affects every small business, not just large corporations or those with public enemies. If you don’t have your website security in check, you will most likely be hacked.

  • Contrary to what you might see on the news, hackers usually don’t have specific targets. Instead, their software scans the Internet for sites with website security vulnerabilities that they can exploit.
  • Also, a hacking usually doesn’t involve stealing banking information or social security numbers. If you are a small business owner, the most common risks are having your site hacked to show links to another site- often prescription drug websites or adult websites.

Being aware of the risk and implementing a few easy security measures to protect your site from the most prevalent threats makes your site less of a target.

Here are three steps every website owner should take to guard against hackers.

Always Back Up Your Files

Backing up your site doesn’t deter hackers, but this is your insurance policy. Having a backup makes it easy to recover from a hack and detect (and then fix) the security problems that allowed it, should the worst happen. Also, backing up your site is essential for many other reasons, so consider it an essential part of your online infrastructure.

  • The backup should be automatic. There are tools that can be scheduled to back up your website’s files at a chosen frequency (daily, weekly, etc.) so you don’t have to remember to do it manually.
  • Make sure to back up files and any database connected to your website. This is especially true for e-commerce sites or WordPress blogs.
  • If you are hacked, you can revert back to pre-hack files and fix the security issues.

There are a variety of tools available for automatic backups, and we will discuss the options in other posts and podcasts. If you have immediate questions, please use the comments section or contact us.

Secure Your File Permissions

“File permissions” are essentially rules for who can edit your website files. These can be unlocked doors to hackers, and a major vulnerability.

  • When a website is being created, files are usually set with open permissions so many systems can access them for testing and review. Often, once the site goes live, the permissions aren’t changed. They should be.
  • Ask your website designer, developer or administrator to review the permissions for all files on your site, and make sure they lock them down as tightly as possible.
  • Hackers scan the web for open files automatically, and once they have access to your site, they can change permissions on other files and do their damage.

Online security is a broad topic that you can learn about in other posts and podcasts. If you have questions about your file permissions, please use the comments section or contact us.

Implement Security Monitoring

Security-monitoring software keeps an eye on your site at all times and alerts you (or your site’s administrator) when something potentially dangerous happens. The tools vary, but these are some of the most useful features.

  • Notifications are key to catching hackers immediately or before damage is done. The software will send you a message (via email, for instance, though you can choose different alert methods) if any files are altered. If any unauthorized file changes occur, the site administrator should recognize them. This should be a red flag.
  • Believe it or not, there are lists of suspicious IP addresses around the world. Choose a security-monitoring system that blocks access from the addresses on these lists.

To learn more about the finer points of security-monitoring systems, check out our other podcasts and blogs, use the comments section or contact us with specific questions.

Protect Yourself from Hackers

Hacking is a serious threat online, and targets are chosen randomly if they are vulnerable. It’s crucial to invest in these easy ways to protect your business against the most common incidents of hacking.

  1. Always back up your site. Have an automatic system in place so you don’t have to remember to do it manually. This way, if your site is hacked, recovering is much easier.
  2. Secure your site’s permissions. Check with your developer or administrator to make sure file permissions were reset after the site launched. You want to restrict permissions as much as possible. Hackers look for sites with open-permission files.
  3. Use security monitoring. Make sure someone responsible for the site receives notifications of any activity on the site, and choose a system that blocks known spammers and known hacker IP addresses.

If you have any questions or want to contact us for any reason, you can reach us here.

 
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3 Factors Determine Google Rankings – Podcast 001
7:03
2017-12-20 14:06:50 UTC 7:03
3 Factors Determine Google Rankings – Podcast 001

In this episode of The Compete Marketing Group Podcast, we discuss how Google ranks websites so that you can start to understand how to get your website ranked higher on Google.

There are 3 factors that determine how Google ranks your website:

Google Must Be Able to Access Your Website

Think of a book – if we gave you a book that you wanted to read, but it had a padlock on the book, then you wouldn’t be able to open the book and begin reading it.

  • Your website is like a book to Google – if you structure it in a way that is difficult for Google to access, then Google isn’t going to come in and read through the website
  • If Google can’t read through your website, they won’t show your website to the rest of the world.

There are specific items to review to ensure Google is able to access your website, which we’ll discuss in other posts and podcasts – if you have immediate questions, let us know in the comments or contact us.

Who Do You Want to Visit Your Website?

Once Google is able to access your website, you need to make clear who you want you website to be shown to. If you sell products for classic cars, then you need to make that clear to Google.

  • This is done by identifying how your prospective customers search online. Google provides tools to research this.
  • Once you identify keywords and phrases people search for, you need to create content related to these topics on your website. This can be done by creating new pages, or writing blog posts about the topic.

We have other posts detailing how to research the keywords your customers search for.

Are You More Authoritative Than Competitors?

There are other websites that sell the products and services that you do – Google isn’t going to show your website on the 1st page of search results simply by giving Google access to the site and making sure to communicate who you want to show up in front of.

  • Google determines who to show on the 1st page based on the authority of your website.
  • Just like you gauge the authority of businesses, such as Compete Marketing Group, based on referrals from trusted sources, Google determines the authority of your website by referrals (i.e. links) from other websites.
  • To grow the authority of your website, you need to consistently get other websites to link to your website in a legitimate and non-spammy way.

For ideas on how to get links to your website to grow authority, check out our other blog posts.

Is Google Going to Rank Your Website?

The 3 factors above determine whether your site is going to be ranked on Google, but the details are more complex than can be communicated in a single blog post. We’ve summarized action items below, but would be happy to discuss your website in the comments or by phone or email.

  1. Make sure Google doesn’t have problems accessing your website due to the how the website is structured, how the coding is written, etc. This can be done through a technical review of your site in relation to Google best practices. 
  2. Identify what your market searches for on Google and communicate using these topics in your website content, such as webpages and blog posts. These keywords can be identified using Google’s keyword research tools.
  3. Build the authority of your website over time so that Google will show your website in front of prospective customers rather than showing your competitors’ websites. “Link Building” can be done in a range of ways, which we’ll cover in other posts.

If you have any questions or want to contact us for any reason, comment below or you can reach us here.