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Design Your Thinking Podcast: Product Management, User Experience & Design

Karthik Vijayakumar

Product Management | Innovation | Design Thinking

Episodes

DYT 132: Leading Without Authority | Jackie Bavaro
34:30
2017-12-02 05:09:16 UTC 34:30
DYT 132: Leading Without Authority | Jackie Bavaro

leading without authorityIn this Focus Forty episode I speak with Jackie Bavaro, Head of PM at Asana, about Leading without Authority, success and more.

The one thing we, as product makers, most often ignore is the relationships with our team members, customers and other stakeholders. Secondly, we miss the fact that a lot of our success needs some amount of inward-focus. In this episode, we speak about:

  • Why relationships are key for product managers and makers.
  • The key areas we need to focus on as product managers and makers.
  • How our guest looks at success and failure.

Who is Jackie Bavaro?

Head of PM at Asana. Co-Author of Cracking the PM Interview, the best selling book on product management. Previously @ Google & Microsoft.

What you will learn – Leading Without Authority and more!

  1. What is that one thing that you think, has made you successful as a product manager and maker?
  2. How do you manage to stay productive as a product person?
  3. How do you manage to stay creative while being productive?
  4. The 3 most important things that Jackie thinks is important for product makers in developing a Product Mindset.
  5. How does Jackie see the notion of products change in the next 5 years.
  6. Jackie’s view in how the roles of product management and design would change in the next 5 years.

Useful Links

  • Jackie Bavaro on the interwebs
  • Jackie’s book
    • Cracking the PM Interview (Click here to Buy on Amazon)

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 132: Leading Without Authority | Jackie Bavaro appeared first on Design Your Thinking.

DYT 131: Game Thinking and Product Market Fit | Amy Jo Kim
35:18
2017-12-02 05:09:16 UTC 35:18
DYT 131: Game Thinking and Product Market Fit | Amy Jo Kim

game thinkingIn this Topical Zoom episode I speak with Amy Jo Kim, world-renowned social game designer, community architect & startup coach about gamification, game thinking and mistakes startups make.

Many companies use “game”in their products. The word we hear a lot is “gamification”. On the other hand, there are aspects of games that can really be used to make long-term engaging products. Game Thinking is a term that our guest uses to describe this. In this episode, we speak about:

  • How does Gamification differ from Game Thinking.
  • Biggest mistakes companies make when it comes to building products.
  • Daily routine of my guest that helps her work from her home office.
  • My guest’s definition of success

Who is Amy Jo Kim?

Amy Jo Kim helps entrepreneurs & innovators 10X their product/market fit with Game Thinking. Named by Fortune as one of the 10 most influential women in games, Amy Jo is a world-renowned social game designer, community architect & startup coach. Her design credits include Rock Band, The Sims, eBay, Netflix, Covet Fashion, indiegogo, nytimes.com, Ultima Online, Happify, Pley and numerous startups.

She pioneered the idea of applying game design to digital services, and is well known for her 2000 book, Community Building on the Web. She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology) and is an adjunct Game Design professor at the USC School of Cinematic Arts.

What you will learn – Game Thinking and more!

Continued from Episode 130

  1. What is the difference between gamification and game thinking?
  2. You’ve worked with some of the biggest companies and many startups too. What are the 3 biggest mistakes you’ve seen these companies make when it comes to building engaging products?
  3. Let’s talk about you. You do so many different things – coach, train and consult. How does your typical day look like? Do you have a morning routine?
  4. How do you look at success? What is that one thing that you think, has made you successful as a product maker?

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 131: Game Thinking and Product Market Fit | Amy Jo Kim appeared first on Design Your Thinking.

DYT 130: Community Design and Products | Amy Jo Kim
39:08
2017-12-02 05:09:16 UTC 39:08
DYT 130: Community Design and Products | Amy Jo Kim

community designIn this Topical Zoom episode I speak with Amy Jo Kim, world-renowned social game designer, community architect & startup coach about community design and making products.

Communities are a core aspect of the human race, and have played a key role on the internet as well. What are the key aspects of communities and how have these played a key role on the internet (and changed ever since the internet was born? How has design changed over the last many years? In this episode, we speak about:

  • How our guest has transitioned from designing interfaces to coaching startups over 4 decades.
  • A perspetive on how design and products has changed since its early days.
  • The key aspects of what makes communities great – online and offline.

Who is Amy Jo Kim?

Amy Jo Kim helps entrepreneurs & innovators 10X their product/market fit with Game Thinking. Named by Fortune as one of the 10 most influential women in games, Amy Jo is a world-renowned social game designer, community architect & startup coach. Her design credits include Rock Band, The Sims, eBay, Netflix, Covet Fashion, indiegogo, nytimes.com, Ultima Online, Happify, Pley and numerous startups.

She pioneered the idea of applying game design to digital services, and is well known for her 2000 book, Community Building on the Web. She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology) and is an adjunct Game Design professor at the USC School of Cinematic Arts.

 

What you will learn – Community Design and more!

  1. Your LinkedIn timeline looks so interesting. Could you quickly talk about your journey from designing interfaces at Sun Microsystems to designing communities and games to now helping startups 10x their product/market fit?
  2. You’ve worked in the field of design, making products from the 80s. How has your perspective of design and products changed in all these years?
  3. Back in the year 2000, you wrote a book on Community Building for the Web. Why inspired you to write this book?
    • How relevant is the book for today’s www?
    • What are the 3 key aspects of a good community? Where does one start?

To continue in Episode 131.

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 130: Community Design and Products | Amy Jo Kim appeared first on Design Your Thinking.

DYT 129: Design Leadership & Evolution Of Design | Peter Merholz
42:57
2017-12-02 05:09:16 UTC 42:57
DYT 129: Design Leadership & Evolution Of Design | Peter Merholz

design leadershipIn this Ferris Wheel episode, I speak with Peter Merholz, the co-founder of Adaptive Path. He talks about design leadership and the evolution of design.

Design Leadership is growing in organizations that were once never aware of the role of design. This growth also triggers a lot of questions with respect to what it means to the organization with design leadership. What marks good design organizations? In this episode, we speak about:

  • The evolution of design and it’s impact on the way organizations think today.
  • Mistakes organizations make when it comes to approaching design and UX.
  • How organizations are focusing right on design and UX.
  • Understand how Peter would coach you if you had 4 weeks to improve the UX of an existing product.

Who is Peter Merholz?

Peter Merholz co-founded Adaptive Path in 2001. He was instrumental in AP’s growth from a small boutique firm to a renowned international consultancy. At the start of the year he became the VP of Design for Snagajob, a leading marketplace for hourly workers. He leads design for product/UX, marketing, and brand, all within the framework of designing delightful end-to-end service experiences. Previously, he lead design at Groupon, doubling the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.

He co-authored Org Design for Design Orgs, a book on building in-house design organizations. Peter is also perhaps most (in)famous for coining the word “blog” in 1999. Really. In the OED and everything. Since then, he’s been blogging continuously at www.peterme.com.

What you will learn – Design Leadership, Evolution and more!

Continued from Episode128.

  1. You talk about Don Norman’s definition of UX in one UX Week talk. How has “design” changed (in the context of making products/services) in the last 15-16 years, since the time you founded Adaptive Path?
  2. What are the biggest mistakes you see these product makers and startups make in their pursuit of design finesse? What do you see as a waste of time in what they do today?
    • How have you seen the best product teams approach design?
    • You talk about Org Design in your latest book. Why is Org Design more important in today’s day and age?
    • What are 3 things you see different in today’s organizations, as design is starting to get prominent?
  3. What are your favorite books & other resources on product design? If people had to teach themselves to design awesome products, what do you suggest they do?
  4. If you had to coach me for 4 weeks to help improve the UX of my product (already defined and in use and actively developed), and you had a million dollars in the line, what would the coaching look like?

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 129: Design Leadership & Evolution Of Design | Peter Merholz appeared first on Design Your Thinking.

DYT 128: Service Design Is The New Unorthodox | Peter Merholz
38:46
2017-12-02 05:09:16 UTC 38:46
DYT 128: Service Design Is The New Unorthodox | Peter Merholz

service designIn this Ferris Wheel episode, I speak with Peter Merholz, the co-founder of Adaptive Path. I deconstruct his thinking on user centered vs service design, get him to share his biggest learnings and more.

The field of design has changed a lot in the last two decades. User centered design is no longer unorthodox. That said, there are a lot of things that happened in the last two decades that led to the way we look at products and design today. Today, we talk about design in the C-level and the design executive. What better than sitting with a designer and design executive to know more? In this episode, we speak about:

  • What is unorthodox design and how it’s changed over the years?
  • How the design is practiced at the organizational level.
  • Aligning of product, design and marketing teams in the new design-led organizations
  • Who have influenced our guest in his formative years and why he thinks the way he thinks.

Who is Peter Merholz?

Peter Merholz co-founded Adaptive Path in 2001. He was instrumental in AP’s growth from a small boutique firm to a renowned international consultancy. At the start of the year he became the VP of Design for Snagajob, a leading marketplace for hourly workers. He leads design for product/UX, marketing, and brand, all within the framework of designing delightful end-to-end service experiences. Previously, he lead design at Groupon, doubling the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.

He co-authored Org Design for Design Orgs, a book on building in-house design organizations. Peter is also perhaps most (in)famous for coining the word “blog” in 1999. Really. In the OED and everything. Since then, he’s been blogging continuously at www.peterme.com.

What you will learn – User Centered Design, Learnings and more!

  1. Could you quickly talk about yourself and how it all started a couple of decades ago?
  2. Who in your mind are the most unorthodox designers?
    • Why? What do you think of them?
  3. Who you think are the most impressive, lesser-known teachers in the product design space?
  4. What makes you different from other designers in the product design space?
    • Who are the people that’ve influenced you the most?

To be continued in Episode129.

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 128: Service Design Is The New Unorthodox | Peter Merholz appeared first on Design Your Thinking.

DYT 127: Do You Run A Transparent Feature Factory? | John Cutler
29:24
2017-12-02 05:09:16 UTC 29:24
DYT 127: Do You Run A Transparent Feature Factory? | John Cutler

feature factoryIn this Topical Zoom episode, I speak with John Cutler, Senior Product Manager at Zendesk about feature factory, transparency and the role of a Product Manager.

There are various skills, techniques and hacks that we need to be good at as product makers. In this episode, I try to understand the top 3 areas that John believes a product manager needs to be good at. We also try to understand about failures and successes. We get into interesting topics like how a feature factory that’s not transparent can lead to failure and lack of trust. In this episode, we speak about:

  • Product of You, and Why You Should Be Yourself as a Product Manager
  • Feature Factory and Why Transparency Plays a Key Role
  • How to Write More and Learn More
  • Reflect on Success and Failure

Who is John Cutler?

John Cutler is keenly focused on user experience and evidence-driven product development.

He is currently Senior Product Manager for Search and Relevance at Zendesk. As a former UX researcher at AppFolio, a product manager at Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products. His viral enthusiasm has been heard through speaking engagements at Agile 2015, Heart of Agile Philadelphia (2016), and various ProductCamps (Vancouver, Los Angeles, Raleigh NC) and MeetUps (Santa Barbara, Los Angeles, New York).

Mixing in some less-than-typical experiences — driving rickshaws in NYC, and touring the US with “five other weird creative people in a van playing music” — John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience. Some notable posts include The Evolving Product Manager Role, Persona(s) Non Grata, 12 Signs You’re Working in a Feature Factory, and Stop Setting Up Product Roadmaps To Fail.

What you will learn – Transparent Feature Factory, Product Mindset and more!

Continued from Episode126.

  1. What are the 3 most important “things”  that you think product managers and makers should focus on in developing a product mindset?
  2. We all learn from failures. What are the top 3 Product Management failures you’ve come across in the recent times? What were the learnings?
    • How do you personally look at failure? What does John do when he realizes he has failed at something?
  3. You write a lot and you work a full-time job – what does your typical day look like? Do you have a morning routine?
  4. How do you look at success? What is that one thing that you think, has made you successful as a product manager and maker?

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 127: Do You Run A Transparent Feature Factory? | John Cutler appeared first on Design Your Thinking.

DYT 126: Product Management Is Touchpoint Management | John Cutler
35:07
2017-12-02 05:09:16 UTC 35:07
DYT 126: Product Management Is Touchpoint Management | John Cutler

product managementIn this Topical Zoom episode, I speak with John Cutler, Senior Product Manager at Zendesk about the evolving field of Product Management and the role of customer feedback in a world of service touchpoints.

Product Management is rapidly changing. With the notion of Products changing rapidly, there is an imminent need for a fresh new look at the way we make these products. In this episode, I speak with John Cutler to understand some of these changes and understand how we could poise ourselves to make better products. In this episode, we speak about:

  • Common thread that runs across music, UX research and product management.
  • The evolution of products to services and touchpoints.
  • Rapid evolution in the way we looked at customer and user feedback.

Who is John Cutler?

John Cutler is keenly focused on user experience and evidence-driven product development.

He is currently Senior Product Manager for Search and Relevance at Zendesk. As a former UX researcher at AppFolio, a product manager at Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products. His viral enthusiasm has been heard through speaking engagements at Agile 2015, Heart of Agile Philadelphia (2016), and various ProductCamps (Vancouver, Los Angeles, Raleigh NC) and MeetUps (Santa Barbara, Los Angeles, New York).

Mixing in some less-than-typical experiences — driving rickshaws in NYC, and touring the US with “five other weird creative people in a van playing music” — John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience. Some notable posts include The Evolving Product Manager Role, Persona(s) Non Grata, 12 Signs You’re Working in a Feature Factory, and Stop Setting Up Product Roadmaps To Fail.

What you will learn – Product Management as Service / Touchpoint management and more!

  1. You started as a Game Developer and have been a UX Researcher and now a Product Manager. Could you quickly talk about this journey and what made you undertake these transitions between game development, ux and product management?
    • Is there something that’s common between these different roles that keeps you hooked?
  2. You wrote a nice piece of article sometime back titled “Product Management Must Adapt”. I’d like to dig deeper into a couple of points in that nice little table you have in that article.
    • Can you explain what you mean by the change in thinking from Product to Service / Touchpoint design? Do you see the roles of “Product Managers” and “Product Designers” change
    • How do you see customers and users change in this changing product landscape?
    • You talk about “teams interfacing directly with customers”. Let’s maybe talk about this in the context of development processes. I’ve seen Drift talk about this in their “Responsive Development” practice. Have you seen interesting ways teams have managed to bring in customer interaction with everyday work? What processes have you seen teams do?

Continued in Episode127.

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 126: Product Management Is Touchpoint Management | John Cutler appeared first on Design Your Thinking.

DYT 125: Pay Closer Attention To Failure and Success | Shay Howe
27:40
2017-12-02 05:09:16 UTC 27:40
DYT 125: Pay Closer Attention To Failure and Success | Shay Howe

failureIn this Ground Zero episode, I speak with Shay Howe, co-founder of Lead Honestly and a partner at Prota Ventures, co-founder at Chicago Camps about failure and success as a manager and entrepreneur.

It’s true that as entrepreneurs and makers we get stretched to our limits. The question is not about managing the stretch, but about staying grounded and focused on what needs to get done. In this episode, I speak with Shay Howe about this very topic. From trying to understand the biggest mistakes people do when leading people (while doing a hundred other things) to managing his own success, Shay gets candid.

Who is Shay Howe?

As a designer and front-end developer, Shay has a passion for solving problems while building creative and intuitive products. He specializes in product design, interface development, and organizational leadership, areas in which he regularly writes and speaks about.

Currently, he is a co-founder at Lead Honestly, helping managers build stronger relationships and actively engage with their employees. Elsewhere, he is a partner at Prota Ventures, co-founder at Chicago Camps, board member at DESIGNATION, and author of “Learn to Code HTML and CSS.”

What you will learn – Failure, Success, Product Mindset and more

Continued from Episode124.

  1. What are the biggest mistakes you see product makers and leaders make when it comes to leading people?
  2. Let’s talk about you. Looking at your LinkedIn profile, it’s clear that you’ve been a busy man. Interestingly, I see that you actively don three very different kinds of hats – developer, VP of Product, co-founder of a couple of companies, run a design meet up and a partner in an early stage investment firm. Curious how your mind works! How does your typical day look like?
  3. How do you manage to stay productive?
  4. What is that one thing that you think is the reason for your success?
  5. How do you keep track of all these activities you are onto? How do you measure them? When and how do you know if something doesn’t work?

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 125: Pay Closer Attention To Failure and Success | Shay Howe appeared first on Design Your Thinking.

DYT 124: Build Better Relationships In Teams | Shay Howe
34:02
2017-12-02 05:09:16 UTC 34:02
DYT 124: Build Better Relationships In Teams | Shay Howe

team relationships product mindset In this Ground Zero episode, I speak with Shay Howe, co-founder of Lead Honestly and a partner at Prota Ventures, co-founder at Chicago Camps about building better relationships.

No matter how great your products are, if you don’t play close attention to your teams, you are staring at a gaping hole. If you are a manager or a leader who interacts and manages people directly or indirectly, its important that we understand that relationships with our team members is key to our success and that of the products we make. In this episode, I speak with Shay Howe about this very topic.

Who is Shay Howe?

As a designer and front-end developer, Shay has a passion for solving problems while building creative and intuitive products. He specializes in product design, interface development, and organizational leadership, areas in which he regularly writes and speaks about.

Currently, he is a co-founder at Lead Honestly, helping managers build stronger relationships and actively engage with their employees. Elsewhere, he is a partner at Prota Ventures, co-founder at Chicago Camps, board member at DESIGNATION, and author of “Learn to Code HTML and CSS.”

What you will learn – Better Relationships in Teams, Product Mindset and more!

  1. You seem to wear a lot of hats. Can you help my listeners with a quick background about you and what you do?
  2. You are currently working on Lead Honestly – what was the trigger that set of this thinking and why did you choose to invest your time and energy into building something to address the problem you are after?
  3. Can we speak more about relationships as applied to management? What are some of the most common challenges you’ve seen many managers and leaders grapple with, including yourself?
  4. It’s been 8 months with Lead Honestly. What did you learn about the problem?
  5. You seem to take an interesting approach (I like the approach) to addressing this relationship challenges for managers and leaders – using questions as triggers. Can you describe how this works?

Continued in Episode125.

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 124: Build Better Relationships In Teams | Shay Howe appeared first on Design Your Thinking.

DYT 123: Mastering The Art Of Communication
35:31
2017-12-02 05:09:16 UTC 35:31
DYT 123: Mastering The Art Of Communication

product mindset communicationIn this Topical Zoom episode, I speak with 6 experts about Mastering the Art of Communication, a key Product Mindset topic. I speak with Daniel Zacarias, Kevin Steigerwald, Tristan Kromer, Indi Young, Sarah Doody and Mona Patel.

Communication is a key aspect of making products, and yet it is so less talked about. Communication is also stereotyped to “mediums” of communication like email, phone, in-person. When someone says “this person’s communication skills is bad/good”, they mostly refer to the way the person speaks or writes. But communication is beyond reading and writing. In this episode, I speak with 6 experts in the field of making products to understand more about communication in the context of making products. We cover things like:

  • forms of communication beyond written or spoken.
  • perspectives of communication
  • importance of communication in product management, design and entrepreneurship

(Related Article: Getting To Why)

Links to episodes – Communication, Product Mindset & more

  1. Product Opportunities for the Future (click here to listen directly)
  2. Visual Communication, Active Listening and Learning Fast (click here to listen directly)
  3. Understanding People Using Mental Models (click here to listen directly)
  4. The User Experience Mindset & UX Notebook (click here to listen directly)
  5. Customer Feedback & Hearing YES When they Say NO (click here to listen directly)
  6. Full-stack Product Designer Mindset (click here to listen directly)
  7. Dear Product Designers – Rebundling Is Here (click here to listen directly)

Links to Guests’ Profiles

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

Join Me In Documenting the Product Mindset

Subscribe to my newsletter (DYT Insider) from the below form to get updates and participate in documenting the Product Mindset (and be the first ones to get a copy of it when it is ready!).

The post DYT 123: Mastering The Art Of Communication appeared first on Design Your Thinking.

DYT 122: 5 Career Success Secrets You Must Know
25:52
2017-12-02 05:09:16 UTC 25:52
DYT 122: 5 Career Success Secrets You Must Know

career successIn this Topical Zoom episode, I speak with 4 Experts about their career success secrets. I speak with Mona Patel, John Vars, Mike Knoop, Kevin Steigerwald who share their successes.

Success hacking is a topic everyone is interested in. I speak to four successful people to understand how they think about their success. Here are the 5 reasons these people are successful. Listen to get into the details:

  1. Contagious Passion
  2. Soft skills
  3. Ambiguity
  4. Need to build and learn
  5. Adaptability

(Related Article: Getting To Why)

Links to episodes – Career Success & more

  1. Customer Feedback & Hearing YES When they Say NO (click here to listen directly)
  2. Engineer to Entrepreneur of Pets Social Network (click here to listen directly)
  3. Customers, Soft Skills & Pursuit of Growth (click here to listen directly)
  4. Zapier from Idea to Scale (click here to listen directly)
  5. Product Managers Are Hole-Fillers (click here to listen directly)
  6. Full-stack Product Designer Mindset (click here to listen directly)
  7. Dear Product Designers – Rebundling Is Here (click here to listen directly)

Links to Guests’ Profiles

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 122: 5 Career Success Secrets You Must Know appeared first on Design Your Thinking.

DYT 121: Master The Art Of Listening | Steve Portigal
35:27
2017-12-02 05:09:16 UTC 35:27
DYT 121: Master The Art Of Listening | Steve Portigal

user interviewsIn this Topical Zoom episode, I speak with Steve Portigal, Principal at Portigal Consulting to talk about the art of listening, user interviews how you should listen to users.

Listening is a very important skill for people who serve other people. As product managers and user experience researchers / experts, we are in the job of serving our users with the best products. Even better, we are in the job of helping them get their jobs done and make better choices. In this episode I try to understand the following from Steve:

  1. The best way to get the most insights from speaking with users, and people in general
  2. Biggest mistakes people make in doing #1
  3. Steve’s view of success
  4. Advice Steve would give someone wanting to get better at asking questions and knowing more about their customers and users

(Related Episode: Design Ethnography Mindset and Researching The Problem Space)

(Related Article: Getting To Why)

Who is Steve Portigal?

Steve Portigal helps companies to think and act strategically when innovating with user insights. Based outside of San Francisco, he is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.

What you will learn – User Interviews, Listening and more!

Continued from Episode120.

  1. When it comes to conducting user interviews, the most common advice people give is about avoiding leading questions, yes/no questions, etc. How to ask questions that will lead us to useful insights? Is there a framework in trying to think about these questions?
  2. What are the top 3 biggest mistakes people make when it comes to conducting user research?
  3. One question I now ask almost every single guest – how do you look at success? What is that one thing you think has made you successful as a designer you are?
  4. What would be your advice for someone who is looking to get started with User Research?
  5. You wrote a book that came out last December titled “Doorbells, Danger, and Dead Batteries: User Research War Stories”. What inspired you to write this book, and what should one expect to learn from it?

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 121: Master The Art Of Listening | Steve Portigal appeared first on Design Your Thinking.

DYT 120: Problem Space vs. Solution Space | Steve Portigal
32:40
2017-12-02 05:09:16 UTC 32:40
DYT 120: Problem Space vs. Solution Space | Steve Portigal

problem spaceIn this Topical Zoom episode, I speak with Steve Portigal, Principal at Portigal Consulting to talk about Problem Space vs. Solution Space, UX Muscle and more.

Problem Space vs. Solution Space is a topic that every product manager or user-centric product maker comes across every now and then. There is a lot being talked about, but I am not convinced. I ask Steve Portigal about what he thinks is the right way to look at user-centric products. The answer he gave was pretty surprising (and frankly, seemed obvious). In this episode I try to understand the following from Steve:

  1. How he thinks about user-centric products and the problem space vs. solution space thinking?
  2. His view on how design research has evolved over 2 decades
  3. The “muscles” he thinks that every user-centric thinker should build
  4. Elaborate a comment he made on an article I wrote titled Getting To Why

(Related Episode: Design Ethnography Mindset and Researching The Problem Space)

Who is Steve Portigal?

Steve Portigal helps companies to think and act strategically when innovating with user insights. Based outside of San Francisco, he is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.

What you will learn – Problem Space vs. Solution Space, UX Muscles and more!

  1. You’ve been practicing user-centric design and research for over 20 years now. Could you quickly talk about your journey and how you’ve seen the field of design research evolve?
  2. In the product community, there is this constant talk around problem space vs solution space. How do you see the two? How can one develop the mindset to consciously focus on the problem space?
  3. In a talk you gave in 2012, you talk about “muscle building”. It resonated so much with the way we look at “product mindset” here in the show. What are these muscles that you think one should focus on building in designing user-centric products (or services)?
  4. Let’s talk about User Research. In your comment to the post I wrote on “Getting To Why”, you say that “the question you ask and the question you want to get an answer to”. Can you expand on that?

Continued in Episode121.

Useful Links

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 120: Problem Space vs. Solution Space | Steve Portigal appeared first on Design Your Thinking.

DYT 119: Design Sprints In Action | C. Todd Lombardo
33:22
2017-12-02 05:09:16 UTC 33:22
DYT 119: Design Sprints In Action | C. Todd Lombardo

design sprintsIn this Topical Zoom episode, I speak with C. Todd Lombardo, Chief Design Strategist at Fresh Tilled Soil about lessons and pitfalls in putting design sprints to action.

Design Sprint is a book that C. Todd Lombardo, our guest today, wrote 2 years back (in 2015). The topic of today’s episode is however not the book. Instead, I continue the conversation with Todd from Episode 118 to talk about the nuances of executing design sprints. Also, Todd talks about the biggest mistakes companies make, picking design teams, and more. In this episode I try to understand the following from Todd:

  1. Length of design sprints
  2. Managing handoffs between design and development teams
  3. Picking a design team
  4. Biggest mistakes companies make
  5. Todd’s secret to staying productive

So, If you’ve had a unique experience in any of the above areas, do leave a comment and join the conversation. If you haven’t, I urge you to listen in.

(Related Episode: Design Ethnography Mindset)

(Related Article: Getting To Why)

Who is C. Todd Lombardo?

C. Todd Lombardo is the Chief Design Strategist at Fresh Tilled Soil and an Adjunct Professor at IE Business School. He co-authored the book Design Sprint (O’Reilly 2015) and Product Roadmaps Relaunched (O’Reilly 2017). Follow him on Twitter @iamctodd.

What you will learn – Process in a Design Sprint, Success, Book and more!

Continued from Episode 118.

  1. I speak to companies that want to innovate, discover newer products. The conversation however gets interesting the minute we start to talk about timelines. In your experience, what is the ideal length of a design sprint. Minimum, Maximum, Recommended?
  2. How have you seen the best teams strike a balance between design and development cycles? Does one follow the other or do they happen in parallel? How do they manage handoffs?
  3. IDEO talks about the ideal composition of a design team with anthropologists, project manager, etc. How do you pick a design team?
  4. Let’s talk about your experience working at and with many companies now. What are the top 3 biggest mistakes companies do when it comes to approaching design of a product or service?
  5. I must ask you this – how do you manage to stay productive? You teach at Madrid, you have a business to take care of, you are writing a book, you are on a podcast now. Do you have any tips to share?

Useful Links

  • C. Todd Lombardo on the interwebs
  • Todd’s book
    • Design Sprint: A Practical Guidebook for Building Great Digital Products (Buy now on Amazon)
    • Product Roadmapping: Align Your Teams, and Deliver the Most to Your Customers and Stakeholders (Buy now on Amazon)

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 119: Design Sprints In Action | C. Todd Lombardo appeared first on Design Your Thinking.

DYT 118: What’s The Role Of Process In A Design Sprint? | C. Todd Lombardo
29:42
2017-12-02 05:09:16 UTC 29:42
DYT 118: What’s The Role Of Process In A Design Sprint? | C. Todd Lombardo

design sprintIn this Topical Zoom episode, I speak with C. Todd Lombardo, Chief Design Strategist at Fresh Tilled Soil to understand his journey, success and the role of Process in a Design Sprint.

Design Sprint is a book that C. Todd Lombardo, our guest today, wrote 2 years back (in 2015). The topic of today’s episode is however not the book. Instead, I speak to Todd about his journey to teaching design and practicing it. Also, we scratch the surface of the topic by understanding the role process plays in a design sprint. In this episode I try to understand 3 key things from Todd:

  1. Todd’s journey from Product Management to teaching and practicing Design.
  2. Understand what Todd thinks is the secret to his success.
  3. Role of Process in a Design Sprint

So, If you’ve had a unique experience on process and design sprint or in putting design to practice (even alongside your development), do leave a comment and join the conversation. If you haven’t, I urge you to listen in.

(Related Episode: Design Ethnography Mindset)

(Related Article: Getting To Why)

Who is C. Todd Lombardo?

C. Todd Lombardo is the Chief Design Strategist at Fresh Tilled Soil and an Adjunct Professor at IE Business School. He co-authored the book Design Sprint (O’Reilly 2015) and Product Roadmaps Relaunched (O’Reilly 2017). Follow him on Twitter @iamctodd.

What you will learn – Process in a Design Sprint, Success, Book and more!

  1. You have seem to have enjoyed an exciting and interesting journey in your career – from Product Management to Design and Teaching. How did all of this begin and what do you do today?
  2. What is that one thing that you think, has made you successful as a product designer and maker?
  3. Let’s talk about design. It’s probably a good idea to start with your book that came out in 2015 titled Design Sprints. Why did you choose to write that book?
  4. What is the role of process in design? How important is it and in your experience, what’s the most critical part of a design process?

Continued in Episode 119.

Useful Links

  • C. Todd Lombardo on the interwebs
  • Todd’s book
    • Design Sprint: A Practical Guidebook for Building Great Digital Products (Buy now on Amazon)
    • Product Roadmapping: Align Your Teams, and Deliver the Most to Your Customers and Stakeholders (Buy now on Amazon)

Join DYT Insider

DYT Insider is our newsletter program. I share episodes, my best work on product and design and give away my best ebooks and other resources for free so you can download them and read at your own pace. Join me here.

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 118: What’s The Role Of Process In A Design Sprint? | C. Todd Lombardo appeared first on Design Your Thinking.

DYT 117: Are You Being Transparent With Your Customers? | Hannah Chaplin
33:52
2017-12-02 05:09:16 UTC 33:52
DYT 117: Are You Being Transparent With Your Customers? | Hannah Chaplin

customer feedbackIn this Topical Zoom episode, I speak with Hannah Chaplin, CEO & Co-founder of Receptive, a Product Demand Intelligence for SaaS companies, about transparency and customer feedback.

Customer feedback is a very important aspect of any product (or service). That said, the lack of action (or inaction) on customer feedback is one of the most common challenges Product Managers face. It also seems that the level of transparency matters – especially how you communicate with them. In this episode I speak to Hannah on the following areas:

  1. Better alternative to Customer Advisory Boards.
  2. Transparency when dealing with customers.
  3. Mistakes product managers and companies do when dealing with customers and feedback.
  4. Success and how Hannah looks at it.

So, If you’ve had experience handling customer feedback, do chip-in with a comment about your experience. If you haven’t, I urge you to listen in.

(Related Article: Getting To Why)

(Related Episode: Are You Hearing YES When Your Customer Is Saying NO?)

Who is Hannah Chaplin?

Hannah is CEO & Co-founder at Receptive; Product Demand Intelligence for SaaS companies. She helps software organizations from all around the world harness feedback from their customers, teams and markets to enable data-informed product decisions. As an international speaker, she has taught countless product managers and business owners about the benefits of Product Demand Intelligence.

What you will learn – Customer Feedback and more!

Continued from Episode 116.

  1. To start with, can you talk about how you go about involving customers in the process of feedback? Do you take any steps in establishing transparency through this process?
  2. Also, what are some of the biggest mistakes you see product managers and teams make when it comes to making products and getting feedback?
  3. How do you look at success for yourself? How do you measure success for your business?
  4. Finally, what does your typical day look like? Do you have a “miracle morning” routine?

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 117: Are You Being Transparent With Your Customers? | Hannah Chaplin appeared first on Design Your Thinking.

DYT 116: How Do You Manage Customer Feedback? | Hannah Chaplin
30:20
2017-12-02 05:09:16 UTC 30:20
DYT 116: How Do You Manage Customer Feedback? | Hannah Chaplin

customer feedbackIn this Topical Zoom episode, I speak with Hannah Chaplin, CEO & Co-founder of Receptive, a Product Demand Intelligence for SaaS companies, about data and customer feedback.

Customer feedback is a very important aspect of any product (or service). That said, the lack of action (or inaction) on customer feedback is one of the most common challenges Product Managers face. It seems like this inaction can be due to various reasons. In this episode, I speak with Hannah Chaplin, whose company makes tools for managing “intelligence” around the product. I ask her 3 questions:

  1. to understand how she thinks about decision making (on feedback)
  2. prioritizing feedback, and
  3. strategies to manage customer feedback.

So, If you’ve had experience handling customer feedback, do chip-in with a comment about your experience. If you haven’t, I urge you to listen in.

(Related Article: Getting To Why)

(Related Episode: Are You Hearing YES When Your Customer Is Saying NO?)

Who is Hannah Chaplin?

Hannah is CEO & Co-founder at Receptive; Product Demand Intelligence for SaaS companies. She helps software organizations from all around the world harness feedback from their customers, teams and markets to enable data-informed product decisions. As an international speaker, she has taught countless product managers and business owners about the benefits of Product Demand Intelligence.

What you will learn – Customer Feedback and more!

  1. Can you give our listeners a quick background about yourself?
  2. Firstly, it seems like everyone wants data. As Product Managers we have multiple touch points with people and tools. We are also constantly making decisions. How do you look at data and decision making?
  3. As Product Managers, we soon end up getting a competing set of tasks and other activities that are vying for our attention. How do you personally prioritize at work? Let’s maybe keep it specific to customer feedback.
    • How have you seen the best teams do this? Have you learnt something new?
  4. Finally, data can get pretty darn messy if we don’t handle it well. Customer feedback is no less. Can you talk about the best ways to manage the data generated by customer feedback?

Continued in Episode 117.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 116: How Do You Manage Customer Feedback? | Hannah Chaplin appeared first on Design Your Thinking.

DYT 115: Early Stage Marketing Strategies, Metrics | Saravana SlickPOS
29:14
2017-12-02 05:09:16 UTC 29:14
DYT 115: Early Stage Marketing Strategies, Metrics | Saravana SlickPOS

marketing strategiesIn this Ground Zero episode, I speak with Saravanakumar CP, co-founder and Business Development Lead at LogBase, to talk about early stage marketing strategies, metrics.

Who is Saravana?

Saravanakumar CP is the co-founder and business development lead at LogBase, a SaaS product startup. He and his team is working on building a cloud-based Point of Sale product called SlickPOS that focuses on improving sales for retail stores.

What you will learn – Early Stage Marketing Strategies and more!

In this episode, Saravana talks about the early stage lessons learnt while creating the MVP of SlickPOS. He shares his approach to building sales for an early stage retail POS startup. He also shares some of the challenges he and his team faced in the first 2 months and now after 6-7 months of starting to work on the product. Later in the show he also talks about the metrics that really matter to them as a team, and how he goes about measuring them. Saravana also shares the experiments with marketing strategies and the lessons learnt. (Related Read: Getting To Why)

Continued from Episode 114.

  1. How did you go about building the sales side of your business from day 1?
  2. The biggest challenges then and now.
  3. Metrics that you use to measure the product and the business. Why?
  4. Marketing strategies used. What’s worked best?

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 115: Early Stage Marketing Strategies, Metrics | Saravana SlickPOS appeared first on Design Your Thinking.

DYT 114: $4000 Bootstrapped Product Startup | Saravana SlickPOS
32:06
2017-12-02 05:09:16 UTC 32:06
DYT 114: $4000 Bootstrapped Product Startup | Saravana SlickPOS

product startupIn this first Ground Zero episode, I speak with Saravanakumar CP, co-founder and Business Development Lead at LogBase, a product startup, to talk about how they are actively building a SaaS product, SlickPOS, for less than $4500.

Who is Saravana?

Saravanakumar CP is the co-founder and business development lead at LogBase, a SaaS product startup. He and his team is working on building a cloud-based Point of Sale product called SlickPOS that focuses on improving sales for retail stores.

What you will learn – Early stage lessons at a product startup and more!

In this episode, Saravana talks about the early stage lessons learnt while creating the MVP of SlickPOS, lessons learnt and how they look at product-market fit. He also discusses how he, as the CEO, sees success personally and for the product startup he co-founded with Abishek. (Related Read: Getting To Why)

  1. Can you give our listeners a whirlwind tour of what you do at Logbase?
    • What were you doing before Logbase happened?
  2. How did Logbase come to life? What have been the most significant points in building SlickPOS from scratch?
    • It’s now 6 months – how do you describe the current state of your product?
  3. How do you measure success for yourself? How do you look at it from the standpoint of your product and business?
  4. Let’s talk about the MVP stage – your co-founder Abishek described it as a 2 month period in his blog. What were the biggest risks you were looking to unblock in that 2 month period?
  5. Have you been able to crack the product-market fit? How did you go about doing it?

Continued in Episode 115.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 114: $4000 Bootstrapped Product Startup | Saravana SlickPOS appeared first on Design Your Thinking.

DYT 113: Great Career is Better than Good Resume | Karen Dillon
29:24
2017-12-02 05:09:16 UTC 29:24
DYT 113: Great Career is Better than Good Resume | Karen Dillon

great careerIn this Topical Zoom episode, I speak with Karen Dillon, former editor of Harvard Business Review, Inc. Magazine, co-author of Wall Street Journal best-seller Competing Against Luck with Clayton Christensen about applying Jobs To Be Done for a great career.

Who is Karen Dillon?

Karen Dillon is the Co-author of Wall Street Journal best-seller Competing Against Luck: the Story of Innovation and Customer Choice, with Clayton Christensen. Co-author of New York Times best-seller How Will You Measure Your Life also with Clayton Christensen, and author of the Harvard Business Review Guide to Office Politics. Former editor of Harvard Business Review, Inc. magazine, Legal Business magazine, and The American Lawyer. Global Ambassador for the Legal 500. Named one of the world’s most influential women as part of Ashoka’s ChangemakeHers inaugural list in 2011. A 2016 ”Top Influencer”, Product Management Year in Review.

What you will learn – Great career, Personal Jobs to Be Done and more!

In this episode, Karen talks about how we as product makers can measure our lives (which we discover has a connection with Jobs To Be Done too). She goes on to talk about mistakes high-achievers make in building a good resume, often at the cost of a great career. She also helps us get stated with Jobs To Be Done. (I refer to this article in this episode: Getting To Why)

Continued from Episode 112.

  1. You talk about “Finding happiness in your career” in your book How Will You Measure Your Life. How can we find out what makes us tick?
  2. I’ve used the Jobs To Be Done theory in finding more about my target audience, so as to build the right kind of offerings as a product maker. What other ways are companies and businesses using the Jobs Theory?
  3. What are some of the biggest mistakes companies do when it comes to making products and services?
    • What makes tools great is the way people use them. Have you found the Jobs Theory being used sub-optimally?
  4. How have the best companies, in your research, put the Jobs To Be Done theory to practice?
  5. Let’s now assume that we built a product or a service using the Jobs To Be Done theory. How do I actually close the loop and make those products or services get “hired” by prospective customers?
  6. If a product organization is looking to “hire” the Jobs To Be Done theory to innovate, where do they get started?

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 113: Great Career is Better than Good Resume | Karen Dillon appeared first on Design Your Thinking.

DYT 112: Choices You Make and Product Strategy | Karen Dillon
29:57
2017-12-02 05:09:16 UTC 29:57
DYT 112: Choices You Make and Product Strategy | Karen Dillon

product strategyIn this Topical Zoom episode, I speak with Karen Dillon, former editor of Harvard Business Review, Inc. Magazine, co-author of Wall Street Journal best-seller Competing Against Luck with Clayton Christensen about Product Strategy and Jobs To Be Done.

Who is Karen Dillon?

Karen Dillon is the Co-author of Wall Street Journal best-seller Competing Against Luck: the Story of Innovation and Customer Choice, with Clayton Christensen. Co-author of New York Times best-seller How Will You Measure Your Life also with Clayton Christensen, and author of the Harvard Business Review Guide to Office Politics. Former editor of Harvard Business Review, Inc. magazine, Legal Business magazine, and The American Lawyer. Global Ambassador for the Legal 500. Named one of the world’s most influential women as part of Ashoka’s ChangemakeHers inaugural list in 2011. A 2016 ”Top Influencer”, Product Management Year in Review.

What you will learn – How choices affect product strategy and more!

Karen talks about something that’s core to every product manager, designer and entrepreneur – power of choices and looking for what our customers are “firing”. She goes on to talk about the power of “Why” in being able to get to the bottom of understand customer behavior. (Related Read: Getting To Why)

She inspires with her story of quitting her high-profile job as the editor of Harvard Business Review and doing something that is more aligned to her personal priorities.

  1. Can you share how you designed your career from your early days from journalism to the editor of magazines and now quitting your job to write books?
  2. What was your thought process when you decided to quit your job as the editor of HBR?
  3. You’ve been an editor for magazines like HBR, Inc., and more. You’ve written two books with Clayton Christensen. Can you share your experience putting the Jobs To Be Done theory to practice as an editor at HBR?
  4. Let’s now talk about the Jobs To Be Done theory in your book Competing Against Luck. You also talk about the importance of knowing what customers “fire”. Could you help us understand that a little better? Is there a way my listeners can understand what their customers “fire”?

To be continued in Episode 113.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 112: Choices You Make and Product Strategy | Karen Dillon appeared first on Design Your Thinking.

DYT 111 : Dear Product Designer – Rebundling Is Here | Kevin Steigerwald
37:34
2017-12-02 05:09:16 UTC 37:34
DYT 111 : Dear Product Designer – Rebundling Is Here | Kevin Steigerwald

product designerIn this Focus Forty episode, I speak with Kevin Steigerwald, a full-stack product designer, Co-founder and CPO of UseNotion about Product Mindset, Future of Products and more.

Who is Kevin Steigerwald?

Kevin is a full-stack product designer with over 10 years of experience designing, researching, marketing, planning, and building products. From package design in big-box retailers to indie games in the App Store, Kevin has a passion for designing experiences that make our lives easier and more enjoyable. He believes pie is better for dessert than charts, tortillas make the best utensil, and the iPhone 4 is the proper screen size for a phone.

What you will learn – a Product Designer – his perspectives of the future!

Kevin talks about what he thinks the future of products would be as a full-stack product designer. He goes on to talk about something called “unbundling” and “rebundling”, and how companies like Salesforce, Atlasssian are the best examples of this. Don’t miss this. Here are some questions I ask Kevin during the course of this episode:

  1. The 3 most important things that Kevin thinks is important for product makers in developing a Product Mindset.
  2. How does Kevin see the notion of products change in the next 5 years.
  3. Kevin’s view in how the roles of product management and design would change in the next 5 years.
  4. What Kevin wants you to do as a listener.

Useful Links

  • Kevin Steigerwald on the interwebs
  • Kevin’s company is Notion
  • Kevin’s email kevin at usenotion dot com

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 111 : Dear Product Designer – Rebundling Is Here | Kevin Steigerwald appeared first on Design Your Thinking.

DYT 110 : Full-stack Product Designer | Kevin Steigerwald
34:35
2017-12-02 05:09:16 UTC 34:35
DYT 110 : Full-stack Product Designer | Kevin Steigerwald

product designerIn this Focus Forty episode, I speak with Kevin Steigerwald, a full-stack product designer, Co-founder and CPO of Notion about his success, productivity and unique points of view of products.

Who is Kevin Steigerwald?

Kevin is a full-stack product designer with over 10 years of experience designing, researching, marketing, planning, and building products. From package design in big-box retailers to indie games in the App Store, Kevin has a passion for designing experiences that make our lives easier and more enjoyable. He believes pie is better for dessert than charts, tortillas make the best utensil, and the iPhone 4 is the proper screen size for a phone.

What you will learn – Full-stack Product Designer Mindset, Pies, iPhone 4 and more!

Kevin talks about his views on why pies are good as desserts (his rationale here is very important for us to understand!). He also talks about his obsession with lists and the ways he manages to strike a balance between being productive and being creative.

  1. You have this tagline that you believe pie is better for dessert than charts, tortillas make the best utensil and that iPhone 4 is the proper screen size for a phone. What makes you think that way?
  2. What is that one thing that you think, has made you successful as a product designer and maker?
  3. How do you manage to stay productive as a product person?
  4. How do you manage to stay creative while being productive?

To be continued in Episode 111.

Useful Links

  • Kevin Steigerwald on the interwebs
  • Kevin’s company is Notion
  • Kevin’s email kevin at usenotion dot com

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 110 : Full-stack Product Designer | Kevin Steigerwald appeared first on Design Your Thinking.

DYT 109 : Rapid UX Research Mindset | Kelly Goto
40:43
2017-12-02 05:09:16 UTC 40:43
DYT 109 : Rapid UX Research Mindset | Kelly Goto

ux researchIn this Ferris Wheel episode, I speak with Kelly Goto, an evangelist for design ethnography and Principal of gotomedia about the Rapid UX Research mindset.

Who is Kelly Goto?

As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia LLC and gotoresearch, a global leader in research-driven, people-friendly interface design and strategy for web, mobile, and product solutions. She has worked with clients including Samsung, Hyundai, Sony Ericsson, Nokia, Adobe, and Seiko Epson Japan.

What you will learn – UX Research Mindset and more!

As product makers, we are always looking at making better products and doing that faster. In today’s episode, Kelly Goto talks about why doing UX Research is important for companies and teams.  While doing a ton of marketing research might seem like a lot of research, doing the right kind of research can make a big difference in understanding users and customers, before we end up spending time and money in building an unvalidated product.

  1. Have you trained or coached other product people to do what you are doing as a designer? How successful have they been in being able to replicate the results?
  2. Every startup that makes products is spending a lot of time and effort on designing products and experiences. What are the biggest mistakes you see these product makers and startups make in their pursuit of design finesse? What do you see as a waste of time in what they do today?
  3. What are your favorite books & other resources on product design? If people had to teach themselves to design awesome products, what do you suggest they do?
  4. If you had to coach me for 4 weeks to make and launch a successful product with the best design and experience, and you had a million dollars in the line, what would the coaching look like?
  5. How much is ethnographic research important for my product and company and how do I measure the outcome?”. Can you throw some light here?

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 109 : Rapid UX Research Mindset | Kelly Goto appeared first on Design Your Thinking.

DYT 108 : Design Ethnography Mindset | Kelly Goto
36:22
2017-12-02 05:09:16 UTC 36:22
DYT 108 : Design Ethnography Mindset | Kelly Goto

design ethnographyIn this Ferris Wheel episode, I speak with Kelly Goto, an evangelist for design ethnography and Principal of gotomedia about the Design Ethnography mindset.

Who is Kelly Goto?

As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia LLC and gotoresearch, a global leader in research-driven, people-friendly interface design and strategy for web, mobile, and product solutions for clients including Samsung, Hyundai, Sony Ericsson, Nokia, Adobe, and Seiko Epson Japan.

What you will learn – Design Ethnography Mindset and more!

  1. Who in your mind are the most unorthodox designers? Why? What do you think of them?
  2. When it comes to designing products, the first name that comes to my mind is Apple and David Kelley of IDEO. Who you think are the most impressive, lesser-known teachers in the product design space?
  3. What is Ethnography?
  4. How is Ethnography different from Anthropology?
  5. What makes you different from other designers in the product design space? Who are the people that’ve influenced you the most?

To be continued in Episode 109.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 108 : Design Ethnography Mindset | Kelly Goto appeared first on Design Your Thinking.

DYT 107 : 6 Principles of Sticky Ideas | Karthik
10:03
2017-12-02 05:09:16 UTC 10:03
DYT 107 : 6 Principles of Sticky Ideas | Karthik

sticky ideasIn this Friday Fifteen episode, I share 6 principles that ideas need to have in order to be sticky. These are principles that Chip and Dan Heath talk about in their book Made to Stick.

What will you learn – Sticky Ideas and more!

As product managers, we are constantly engaged with different stakeholders at various points in time. No matter what we do, we are in the pursuit of selling our ideas to our stakeholders. Ideas are not necessarily “ideas for business”, but things that we say to get people to take action.

Communicating sticky ideas helps us inspire stakeholders to take action and helps us grow as leaders.

Books Referred to in this Episode

Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath (click here to buy on Amazon)

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 107 : 6 Principles of Sticky Ideas | Karthik appeared first on Design Your Thinking.

DYT 106 : Product Managers Are Hole-Fillers | Mike Knoop
27:10
2017-12-02 05:09:16 UTC 27:10
DYT 106 : Product Managers Are Hole-Fillers | Mike Knoop

product managersIn this Topical Zoom episode, I speak with Mike Knoop, a co-founder and CPO at Zapier to talk about his interest in doing side-projects and he also talks about hiring product managers in a remote-first company.

Who is Mike Knoop?

Mike is a co-founder and CPO at Zapier, a 100% remote company that aims to help people across the world automate parts of their work. As CPO, Mike runs Zapier’s product teams today, helping them set and execute their roadmaps and strategy. Mike got a mechanical engineering degree from the University of Missouri and now calls San Mateo CA home.

What you will learn – Hiring Product Managers and more!

Continued from Episode 105.

  1. How big a company is Zapier today? How has your role changed from early 2012 to 2017?
  2. You’ve been doing side projects when you were at college, and now head product at Zapier. Do you still invest time in side-projects? How do/did you pick your projects?
  3. What were the challenges you faced hiring your first product team at Zapier?
  4. What are the most common mistakes you see product teams make in the early stages of bringing a product to life?
  5. What’s your advice for a product managers or entrepreneurs who are wanting to build a compelling product – but is unsure of the best approach? How can the person increase the odds of success?

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 106 : Product Managers Are Hole-Fillers | Mike Knoop appeared first on Design Your Thinking.

DYT 105 : Scaling Idea, Building Zapier | Mike Knoop
29:51
2017-12-02 05:09:16 UTC 29:51
DYT 105 : Scaling Idea, Building Zapier | Mike Knoop

In this Topical Zoom episode, I speak with Mike Knoop, a co-founder and CPO at Zapier to understand the learnings from his experience scaling idea and building Zapier. He talks about his success, the birth of an idea, the role of Y Combinator, how he eats his own dog food and more.

Who is Mike Knoop?

Mike is a co-founder and CPO at Zapier, a 100% remote company that aims to help people across the world automate parts of their work. As CPO, Mike runs Zapier’s product teams today, helping them set and execute their roadmaps and strategy. Mike got a mechanical engineering degree from the University of Missouri and now calls San Mateo CA home.

What you will learn – Scaling Idea, story of Zapier and more!

  1. Can you tell us a little bit about how you got started with Zapier?
  2. What is that one thing that you think has made you successful as an entrepreneur and product manager?
  3. Can you describe how the idea (that’s now Zapier) came about? What problem inspired you?
  4. You later went on to be a part of YC S2012 batch. What were the challenges you faced at that point?
  5. Can you share use cases you use Zapier for, as a Product Manager and CPO?

To be continued in Episode 106.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 105 : Scaling Idea, Building Zapier | Mike Knoop appeared first on Design Your Thinking.

DYT 104 : 5 Kinds of Product Roadmaps | Karthik
2017-12-02 05:09:16 UTC
DYT 104 : 5 Kinds of Product Roadmaps | Karthik

In this Friday Fifteen episode, I share 5 kinds of product roadmaps that you should consider using, if you have to use a roadmap. This is from the book Product Management for Dummies.

What will you learn – Product Roadmaps types and more!

As product managers, we are constantly communicating with different kinds of ‘stakeholders’. One of the biggest things these conversations center around is the product. People are always curious, so are our stakeholders about our product’s future that we all popularly refer to as product roadmaps.

That said, not every stakeholder looks at these product roadmaps in the same way. Engineers are looking at it to understand if they should continue to work on the product, Customers are looking to see if these product roadmaps are aligned to their future plans and so on. In this short episode, I walk you through 5 different kinds of product roadmaps that may be of interest to you.

Books Referred to in this Episode

Product Management for Dummies by Brian Lawley (click here to buy on Amazon)

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 104 : 5 Kinds of Product Roadmaps | Karthik appeared first on Design Your Thinking.

DYT 103 : Role of Tools in Company Culture | Matthew Ström
36:44
2017-12-02 05:09:16 UTC 36:44
DYT 103 : Role of Tools in Company Culture | Matthew Ström

company cultureIn this Topical Zoom episode, I speak with Matthew Strom, who is the co-founder of Planetary, a design agency, to talk about the role of tools in shaping company culture and more.

Who is Matthew Ström?

Matt is a designer and developer. He lives in Brooklyn, New York. He co-founded Planetary four years ago, and is currently leading the design organization. Matt likes to spend his time making art and music with mathematics. He plays ping-pong, and has a dog named Tim.

What you will learn – Company Culture, Tools, Design Management and more!

This topic requires some background. Matthew Ström runs a design agency that’s distributed across the globe and has been successful at it for over 4 years. Working in distributed teams is challenging and in that, doing design work can seem impossible. Matt and his team have mastered the art of working as a distributed design agency, and shares his experience managing talent, culture, tools and their interdependencies.

  1. Before we started recording for this interview, you talked about the impact processes and tools have on your company and team culture. Can you elaborate?
  2. You’ve been working with com  panies of various sizes now. What are the most common mistakes you see design teams make in the early stages of bringing a product to life?
  3. What are the lessons you learnt from your transition from a designer to a design manager?
  4. What’s your advice for designers working with remote teams? How can they increase the odds of success working remotely?

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 103 : Role of Tools in Company Culture | Matthew Ström appeared first on Design Your Thinking.

DYT 102 : Distributed Design Agency Mindset | Matthew Ström
32:05
2017-12-02 05:09:16 UTC 32:05
DYT 102 : Distributed Design Agency Mindset | Matthew Ström

distributed designIn this Topical Zoom episode, I speak with Matthew Ström, who is the co-founder of Planetary, a design agency, to talk about his views on success, productivity and tools his distributed design agency use.

Who is Matthew Ström?

Matt is a designer and developer. He lives in Brooklyn, New York. He co-founded Planetary four years ago, and is currently leading the design organization. Matt likes to spend his time making art and music with mathematics. He plays ping-pong, and has a dog named Tim.

What you will learn – Distributed Design Agency, Tools and more!

This topic requires some background. Matthew Ström runs a design agency that’s distributed across the globe and has been successful at it for over 4 years. Working in distributed teams is challenging and in that, doing design work can seem impossible. Matt and his team have mastered the art of working as a distributed design agency, and shares his experience managing talent, culture, tools and their interdependencies.

  1. Can you tell us a little bit about your background and what you guys do at Planetary?
  2. What is that one thing that you think has made you successful as a design manager you are?
  3. You told me before we started to record that you work with remote teams. How do you manage to keep yourself productive?
  4. You said you use tools (and built some) to work with remote teams. What are these tools? How did you decide which ones to buy and which ones to build?

To be continued in Episode 103.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 102 : Distributed Design Agency Mindset | Matthew Ström appeared first on Design Your Thinking.

DYT 101 : 5 Common Product Launch Mistakes to Avoid | Karthik
11:22
2017-12-02 05:09:16 UTC 11:22
DYT 101 : 5 Common Product Launch Mistakes to Avoid | Karthik

launch mistakesIn this Friday Fifteen episode, I share 5 common product launch mistakes that you should avoid. This is from the book Product Management for Dummies.

What will you learn – Common Product Launch Mistakes and more!

As product managers, not just make products but are also responsible to ensure the product goes through the motions of product launch and it’s performance after the launch. In this episode, I share 5 most common product launch mistakes that companies make.

Why is it important to know these mistakes, you may ask. Mistakes offer great insights on what could go wrong, and as product managers, we are often involved with multiple stakeholders and these mistakes could well be avoided if only we are aware of them.

Books Referred to in this Episode

Product Management for Dummies by Brian Lawley (click here to buy on Amazon)

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 101 : 5 Common Product Launch Mistakes to Avoid | Karthik appeared first on Design Your Thinking.

DYT 100 : Leading with Curiosity & other Success Secrets | Medley
25:43
2017-12-02 05:09:16 UTC 25:43
DYT 100 : Leading with Curiosity & other Success Secrets | Medley

leading with curiosityIn this episode of Success Factors, I speak with 4 product makers – Jeff Gothelf, the Co-founder of Neo Innovation, Melissa Perri who is the CEO of Produx Labs, Paul Yokota, Director of PM at Animoto and Sarah Doody, a user experience designer & consultant. They share their success secrets and about leading with curiosity.

What will you learn about – Leading with Curiosity?

You will learn what makes these 4 successful product managers, designers and makers leaders and experts in their fields. You’ll hear about the impact of the following in their success. What’s yours?

  1. “The most impactful skill I developed in the last 10 years is writing..”
  2. “…my curiosity and my ability to learn…”
  3. “…curiosity. At the end of the day you can’t improve what you can’t understand..”
  4. “…the quality that’s made me successful is the ability to be a grabber…”

Links to episodes – Leading with Curiosity & more

  1. A Circus to Sense and Respond | Jeff Gothelf (click here to listen directly)
  2. Team Culture & the Product Mindset | Jeff Gothelf (click here to listen directly)
  3. The Experimental Mindset & Product Management | Melissa Perri (click here to listen directly)
  4. Success Metrics, Goals & Future of Products | Melissa Perri (click here to listen directly)
  5. Learning Mindset & Product Management (click here to listen directly)
  6. Experiment with Side Projects & Being Fearless | Sarah Doody (click here to listen directly)
  7. The User Experience Mindset & UX Notebook | Sarah Doody (click here to listen directly)

Links to Guests’ Profiles

The post DYT 100 : Leading with Curiosity & other Success Secrets | Medley appeared first on Design Your Thinking.

DYT 099 : Customer Feedback & Hearing YES when they Say NO | Mona Patel
41:49
2017-12-02 05:09:16 UTC 41:49
DYT 099 : Customer Feedback & Hearing YES when they Say NO | Mona Patel

customer feedbackIn this Focus Forty episode, I speak with Mona Patel, the Founder and CEO of Motivate Design on getting customer feedback and hearing NO as YES.

Who is Mona Patel?

Mona Patel is a dynamic entrepreneur with 17 years experience convincing leaders at some of the world’s biggest brands to understand, value and optimize their customers’ experiences—not to mention, she’s the bestselling author of Reframe and Founder & CEO of Motivate Design, a UX research, design and staffing agency.

What you will learn – Customer feedback, designing your calendar and more!

  1. The one reason why Mona is successful as a product maker
  2. How does Mona manage to stay productive as a product person?
  3. Staying creative while being productive – How does Mona manage this balance?
  4. Three “things” that come’s to Mona’s mind, that he believes product designers and makers should focus on in developing a product mindset?
  5. Biggest mistakes Product Designers make – Mona’s views
  6. How does Mona see the notion of products change in the next 5 years?
  7. Evolution of the roles of a Product Designer – Mona’s view
  8. Mona’s advice to Product Makers

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 099 : Customer Feedback & Hearing YES when they Say NO | Mona Patel appeared first on Design Your Thinking.

DYT 098 : 9 Ways to Influence People as Product Makers | Karthik
13:28
2017-12-02 05:09:16 UTC 13:28
DYT 098 : 9 Ways to Influence People as Product Makers | Karthik

influence peopleIn this Friday Fifteen episode, I share 9 ways you can influence people and align them with your thinking.

What will you learn – how to Influence People and more!

As product makers, we are constantly interacting with people like coworkers, customers, partners and more. The secret to our success as product makers is deeply embedded in these relationships, more than the technical chops we bring to the table. It’s often these soft skills, as they are called, that matter as we grow our careers as product makers. Here are some tips to get you to influence people to align with your thinking.

Books Referred to in this Episode

How to Win Friends & Influence People by Dale Carnegie (click here to buy on Amazon)

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 098 : 9 Ways to Influence People as Product Makers | Karthik appeared first on Design Your Thinking.

DYT 097 : Successful Women in Product & Design | Medley
27:25
2017-12-02 05:09:16 UTC 27:25
DYT 097 : Successful Women in Product & Design | Medley

successful women
In this episode of Success Factors, I speak with 5 successful women – Laura Klein, Kate Rutter, Donna Lichaw, Christina Wodtke & Indi Young to understand what makes them successful as product makers. I ask them one question – “What makes you successful / different as a product maker?”.

What will you learn about these successful women?

You will learn what makes these 5 successful product managers and makers leaders and experts in their fields. You’ll hear about the impact of the following in their success. What’s yours?

(Related Article: Getting To Why)

  1. Empathizing with the team members and know exactly what it is to do something they are doing.
  2. Relentless focus on who is the person you are serving and why.
  3. Ability to step back and constantly ask the same question, which is “What’s the story”.
  4. Not taking things for granted
  5. Honesty and the ability to say “I don’t know”

Links to episodes – Successful Women in Product

  1. User Research to Build Better Products | Laura Klein (click here to listen directly)
  2. Visual Thinking and User Experience | Kate Rutter (click here to listen directly)
  3. Learn Visual Thinking in 4 Weeks | Kate Rutter (click here to listen directly)
  4. Filmmaking to Storymapping Products | Donna Lichaw (click here to listen directly)
  5. The Storytelling Mindset | Donna Lichaw (click here to listen directly)
  6. Productivity Hacks from a Curious Human | Christina Wodtke (click here to listen directly)
  7. Evangelism, Politics & Art of Product Management | Christina Wodtke (click here to listen directly)
  8. Researching the Problem Space | Indi Young (click here to listen directly)
  9. Understanding People using Mental Models | Indi Young (click here to listen directly)

Links to Guests’ Profiles

The post DYT 097 : Successful Women in Product & Design | Medley appeared first on Design Your Thinking.

DYT 096 : Learning Mindset & Product Management
36:42
2017-12-02 05:09:16 UTC 36:42
DYT 096 : Learning Mindset & Product Management

learning mindsetIn this Focus Forty episode, I speak with Paul Yokota who is the Director of Product Management at Animoto. He talks about his success, the learning mindset and shares some excellent tips for product managers.

Who is Paul Yokota?

Paul is Director of Product Management at Animoto, a New York City-based startup dedicated to make it easy for anyone to make powerful, professional video. Paul joined Animoto in 2015, after several years as a product manager in Silicon Valley building DIY creation experiences on web and mobile. He is passionate about furthering the practice of product management, and has shared his product lessons learned in outlets such as the Mind the Product blog and the “This is Product Management” podcast.

What you will learn – Learning mindset, being curious and more!

  1. The one reason why Paul is successful as a product maker
  2. How does Paul manage to stay productive as a product person?
  3. Staying creative while being productive – How does Paul manage this balance?
  4. Three “things” that come’s to Paul’s mind, that he believes product designers and makers should focus on in developing a product mindset?
  5. Biggest mistakes Product Managers make – Paul’s views
  6. How does Paul see the notion of products change in the next 5 years?
  7. Evolution of the roles of a Product Manager – Paul’s view
  8. Paul’s advice to Product Makers

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 096 : Learning Mindset & Product Management appeared first on Design Your Thinking.

DYT 095 : 6 Ways to Win People & Make People Like You | Karthik
11:46
2017-12-02 05:09:16 UTC 11:46
DYT 095 : 6 Ways to Win People & Make People Like You | Karthik

win peopleIn this Friday Fifteen episode, I share 6 ways you can win people and make people ‘like’ you and want to work with you or involve themselves in initiatitves you take.

What will you learn – how to Win People and more!

As product makers, we are constantly interacting with people like coworkers, customers, partners and more. The secret to our success as product makers is deeply embedded in these relationships, more than the technical chops we bring to the table. It’s often these soft skills, as they are called, that matter as we grow our careers as product makers. Here are some tips to get you win people & grow successful relationships at work.

Sketchnote Video

Books Referred to in this Episode

How to Win Friends & Influence People by Dale Carnegie (click here to buy on Amazon)

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 095 : 6 Ways to Win People & Make People Like You | Karthik appeared first on Design Your Thinking.

DYT 094 : Customers, Soft Skills & Pursuit of Growth | John Vars
30:10
2017-12-02 05:09:16 UTC 30:10
DYT 094 : Customers, Soft Skills & Pursuit of Growth | John Vars

soft skillsIn this Topical Zoom episode, I speak with John Vars, who is currently the Chief Product Officer at Varo Money about listening to customers, soft skills and the pursuit of growth that many startups are on to.

Who is John Vars?

John Vars is the Chief Product Officer at Varo Money, an all-in-one mobile banking app. Previously, John was the Chief Product Officer at TaskRabbit, Vice President of Product at Say Media, and Co-Founder of Dogster. He began his career as an engineer and engineering manager at Travelocity.

What you will learn – Soft Skills, Listening to Customers and more!

  1. You took on a role at Say Media after Dogster got acquired and then moved on to Task Rabbit in September 2014 – that was a crucial period at Task Rabbit, with the reboot and the subsequent backlash from your users. I believe it was nicknamed the “rabbit revolution” in the media. Can you talk about the challenges you had on your plate? How did you navigate the period? What did you learn?
  2. What are the most common mistakes you see product teams make in the early stages of bringing a product to life?
  3. You’ve now been done a startup and since then have been heading product teams at startups. What’s next for you? How do you pick up your projects?
  4. What’s your advice for a product managers or entrepreneurs who are wanting to build a compelling product – but is unsure of the best approach? How can the person increase the odds of success?

Useful Links

  • John Vars on the interwebs

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 094 : Customers, Soft Skills & Pursuit of Growth | John Vars appeared first on Design Your Thinking.

DYT 093 : Engineer to Entrepreneur of Pets Social Network | John Vars
30:37
2017-12-02 05:09:16 UTC 30:37
DYT 093 : Engineer to Entrepreneur of Pets Social Network | John Vars

engineer to entrepreneurIn this Topical Zoom episode, I speak with John Vars, who is currently the Chief Product Officer at Varo Money about his journey from an Engineer to Entrepreneur of a Pets Social Network. He talks about his experience starting Dogster and the lessons he learnt.

Who is John Vars?

John Vars is the Chief Product Officer at Varo Money, an all-in-one mobile banking app. Previously, John was the Chief Product Officer at TaskRabbit, Vice President of Product at Say Media, and Co-Founder of Dogster. He began his career as an engineer and engineering manager at Travelocity.

What you will learn – John’s Engineer to Entrepreneur journey and more!

  1. Can you tell us a little bit about your journey from a Travelocity, to Dogster, to Task Rabbit to Varo Money?
  2. What is that one thing that you think has made you successful as an entrepreneur and product manager?
  3. Let’s go back in time to the point when you were working at Travelocity. How did the idea of Dogster come about?
  4. Can you tell us about what Dogster is and how did you go about finding the product/market fit?
    • What was the challenge? Why was it difficult? How did you navigate the phase? What did you learn?

To be continued in Episode 94.

Useful Links

  • John Vars on the interwebs

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 093 : Engineer to Entrepreneur of Pets Social Network | John Vars appeared first on Design Your Thinking.

DYT 092 : Design Research & Marketing Research | Karthik
13:27
2017-12-02 05:09:16 UTC 13:27
DYT 092 : Design Research & Marketing Research | Karthik

design researchIn this Friday Fifteen episode I talk about the differences between Marketing Research and Design Research. I talk about the similarities and differences and also share a short real-world example.

What will you learn – Design Research and more!

There is a big difference between designing for the user and designing for the market. In this episode I talk about the differences between designing for the user and the market.

Books Referred to in this Episode

Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis by Jon Kolko (click here to buy on Amazon)

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 092 : Design Research & Marketing Research | Karthik appeared first on Design Your Thinking.

DYT 091 : Holistic Product Manager | Brian Lawley
41:00
2017-12-02 05:09:16 UTC 41:00
DYT 091 : Holistic Product Manager | Brian Lawley

holistic product managerIn this Ferris Wheel episode, I speak with the CEO of The 280 Group, Brian Lawley, where he talks about biggest mistakes Product Managers make, be a holistic product manager and tips for Product Managers to be successful.

Who is Brian Lawley?

Brian Lawley is the CEO and Founder of the 280 Group. He is the author of six best-selling books, Product Management for Dummies, Optimal Product Process, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). He was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.

Brian is the editor of the Optimal Product Management blog and newsletter. He also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies. He worked for including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He has a bachelor’s degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.

What you will learn – Holistic Product Manager and more!

  1. How successful have they been in being able to replicate the results?
  2. What are the biggest mistakes you see Product Managers and teams make when making and launching products? What do you see as a waste of time in what they do today?
    • How have you seen the best product teams approach Product Management?
  3. What are your favorite books & other resources on Product Management? If people had to teach themselves to make awesome products, what do you suggest they do?
  4. If you had to coach me for 4 weeks to make and launch a successful product, and you had a million dollars in the line, what would the coaching look like?

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 091 : Holistic Product Manager | Brian Lawley appeared first on Design Your Thinking.

DYT 090 : CEO & the Product Mindset | Brian Lawley
35:06
2017-12-02 05:09:16 UTC 35:06
DYT 090 : CEO & the Product Mindset | Brian Lawley

Product Mindset of a CEOIn this Ferris Wheel episode, I speak with the CEO of The 280 Group, Brian Lawley, to understand his journey from a Product Manager to a CEO, people who influenced him and the Product Mindset of a CEO.

Who is Brian Lawley?

Brian Lawley is the CEO and Founder of the 280 Group. He is the author of six best-selling books, Product Management for Dummies, Optimal Product Process, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). He was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.

Brian is the editor of the Optimal Product Management blog and newsletter. He also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies. He worked for including Digidesign, Apple (as the Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He has a bachelor’s degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.

What you will learn – the Product Mindset of a CEO and more!

  1. Who in your mind are the most unorthodox product managers and makers? Why? What do you think of them?
  2. The most impressive, lesser-known teachers in the Product Management space?
  3. What makes you different from other Product Managers & Marketers? Who are the people that’ve influenced you the most
  4. Have you trained or coached other product people to do what you are doing as a Product Management expert?

To be continued in Episode 91.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 090 : CEO & the Product Mindset | Brian Lawley appeared first on Design Your Thinking.

DYT 089 : 10 Productivity Hacks that Work | Karthik
19:24
2017-12-02 05:09:16 UTC 19:24
DYT 089 : 10 Productivity Hacks that Work | Karthik

productivity hacksIn this Friday Fifteen episode, I talk about 10 productivity hacks that has worked for me in recent times, some suggested by my guests and some I picked from reading books.

What will you learn – 10+1 Productivity Hacks!

You will learn 10 productivity hacks that I learnt (and relearnt) in the last 3 months. I’ve put them to action and they’ve saved me several hours of time and set me on a path to success.

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 089 : 10 Productivity Hacks that Work | Karthik appeared first on Design Your Thinking.

DYT 088 : The User Experience Mindset & UX Notebook | Sarah Doody
33:31
2017-12-02 05:09:16 UTC 33:31
DYT 088 : The User Experience Mindset & UX Notebook | Sarah Doody

user experience mindsetIn this Focus Forty episode, I speak with Sarah Doody who is a UX Designer and creator of the UX Notebook to dig deeper into the User Experience Mindset, UX Notebook and future of products, user experience and more.

Who is Sarah Doody?

Sarah Doody is a user experience designer and product consultant based in New York City. She helps product teams create products people need and love. She does this through smart and fast research, prototyping, and experience design. Sarah also founded the popular weekly UX newsletter, The UX Notebook. She is also very involved in UX education. She created and taught General Assembly’s first 12-week User Experience program in 2011. More recently, Sarah created a course, User Research Fundamentals, to help teams understand their customers through doing more research.

What you will learn – User Experience Mindset, UX Notebook and more!

  1. What does Sarah mean when she says losing forest for the trees (refer episode 87)?
  2. How does Sarah see the notion of products change in the next 5 years?
  3. Evolution of the roles of a Product Designer / User Experience Expert – Sarah’s view
  4. Sarah’s advice to Product Makers

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 088 : The User Experience Mindset & UX Notebook | Sarah Doody appeared first on Design Your Thinking.

DYT 087 : Experiment with Side Projects & Being Fearless | Sarah Doody
32:39
2017-12-02 05:09:16 UTC 32:39
DYT 087 : Experiment with Side Projects & Being Fearless | Sarah Doody

experiment with side projectsIn this Focus Forty episode, I speak with Sarah Doody who is a UX Designer and creator of the UX Notebook to explore the Product Mindset and her love for doing side projects.

Who is Sarah Doody?

Sarah Doody is a user experience designer and product consultant based in New York City. She helps product teams create products people need and love. She does this through smart and fast research, prototyping, and experience design. Sarah also founded the popular weekly UX newsletter, The UX Notebook. She is also very involved in UX education. She created and taught General Assembly’s first 12-week User Experience program in 2011. More recently, Sarah created a course, User Research Fundamentals, to help teams understand their customers through doing more research.

What you will learn – Side projects, Fearlessness and more!

  1. The one reason why Sarah is successful as a product maker
  2. How does Sarah manage to stay productive as a product person?
  3. Staying creative while being productive – How does Sarah manage this balance?
  4. Three “things” that come’s to Sarah’s mind, that she believes product designers and makers should focus on in developing a product mindset?

To be continued in Episode 88.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 087 : Experiment with Side Projects & Being Fearless | Sarah Doody appeared first on Design Your Thinking.

DYT 086 : 10 Tips to Run Awesome Customer Interviews | Karthik
14:59
2017-12-02 05:09:16 UTC 14:59
DYT 086 : 10 Tips to Run Awesome Customer Interviews | Karthik

awesome customer interviewsIn this Friday Fifteen episode, I share 3 characteristics of excellent customer interviews and outline 10 tips to run awesome customer interviews.

What will you learn – Run Awesome Customer Interviews and more!

You will learn actionable tips to make your customer interviews really productive, insightful and useful. The tips are based on personal experience and insights from coaching product teams.

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 086 : 10 Tips to Run Awesome Customer Interviews | Karthik appeared first on Design Your Thinking.

DYT 085 : Mistakes Product Teams Make | Dan Olsen
33:04
2017-12-02 05:09:16 UTC 33:04
DYT 085 : Mistakes Product Teams Make | Dan Olsen

mistakes product teams makeIn this Ferris Wheel episode, I speak with Dan Olsen, the author of the Lean Product Playbook and a Lean Product Consultant about lack of problem-space thinking, divergent thinking and other mistakes product teams make.

Who is Dan Olsen?

Dan Olsen is a product management and Lean startup consultant, speaker, and author based in Silicon Valley. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group.

Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster. Dan was also cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.

He earned engineering degrees from Northwestern and Virginia Tech and an MBA from Stanford. Dan is founder of the Lean Product & Lean UX Silicon Valley Meetup, the largest product-focused meetup in the San Francisco Bay Area with over 5,300 members.

What you will learn – Mistakes Product Teams Make and more!

  1. What are the biggest mistakes you see these product makers and startups make in their pursuit of making products people love?
  2. How have you seen the best product teams approach the making of products?
  3. What are your favorite books & other resources on product management?
  4. If people had to teach themselves to make awesome products, what do you suggest they do?
  5. If you had to coach me for 4 weeks to make and launch a successful product, and you had a million dollars in the line, what would the coaching look like?
  6. What would it look like in 8 weeks?

Useful Links

  • Dan Olsen on the interweb
  • Dan’s book
    • The Lean Product Playbook (click here to buy on Amazon)
  • Lean Product & Lean UX Meetup, Palo Alto (click here to join)
  • Books Dan Recommends
    • Inspired: How To Create Products Customers Love by Marty Cagan (click here to buy on Amazon)
    • What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick (click here to buy on Amazon)
    • Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya (click here to buy on Amazon)
    • UX for Lean Startups: Faster, Smarter User Experience Research and Design by Laura Klein (click here to buy on Amazon)
    • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore (click here to buy on Amazon)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 085 : Mistakes Product Teams Make | Dan Olsen appeared first on Design Your Thinking.

DYT 084 : Lean Product Mindset | Dan Olsen
33:01
2017-12-02 05:09:16 UTC 33:01
DYT 084 : Lean Product Mindset | Dan Olsen

lean product mindsetIn this Ferris Wheel episode, I speak with Dan Olsen, the author of the Lean Product Playbook and a Lean Product Consultant about his transition into Lean, Product Management, his coaching style and the Lean Product Mindset.

Who is Dan Olsen?

Dan Olsen is a product management and Lean startup consultant, speaker, and author based in Silicon Valley. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group.

Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster. Dan was also cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.

He earned engineering degrees from Northwestern and Virginia Tech and an MBA from Stanford. Dan is founder of the Lean Product & Lean UX Silicon Valley Meetup, the largest product-focused meetup in the San Francisco Bay Area with over 5,300 members.

What you will learn – Lean Product Mindset and more!

  1. Many years back, you started your career in the US Navy and then moved on to making software products. How was your experience moving from hardware to software products?
  2. How did you get started with using Lean?
  3. Who are the people that’ve influenced you the most?
  4. What makes you different from other product managers and makers?
  5. Have you trained or coached other product people to do what you are doing as a product manager? How successful have they been in being able to replicate the results?

To be continued in Episode 85.

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

The post DYT 084 : Lean Product Mindset | Dan Olsen appeared first on Design Your Thinking.

DYT 083 : Tiny Book of Triggers for Product Managers and Designers | Karthik
10:49
2017-12-02 05:09:16 UTC 10:49
DYT 083 : Tiny Book of Triggers for Product Managers and Designers | Karthik

product managersIn this Friday Fifteen episode, I introduce you to the Tiny Book of Triggers, an eBook that is designed for Product Managers and Designers to seek newer areas and skills to learn and stay focused on growing their expertise and careers.

What will you learn – Tiny Book of Triggers for Product Managers?

You will get access to the Tiny Book of Triggers that will help you trigger learning and set yourself goals to become a kickass Product Managers and Designers.

You can access the book by heading over to:

Previous Episodes

  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

The post DYT 083 : Tiny Book of Triggers for Product Managers and Designers | Karthik appeared first on Design Your Thinking.

DYT 082 : Become a 10% Entrepreneur Now | Patrick McGinnis
26:11
2017-12-02 05:09:16 UTC 26:11
DYT 082 : Become a 10% Entrepreneur Now | Patrick McGinnis

10 percent entrepreneurIn this Topical Zoom episode, I speak with Patrick McGinnis, an entrepreneur, venture capitalist and the author of The 10% Entrepreneur about how you can go about starting your first side-project and becoming a 10% entrepreneur.

Who is Patrick McGinnis?

Patrick J. McGinnis is a venture capitalist and private equity investor. At Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast growing businesses. He is the author of The 10% Entrepreneur, published by Penguin books. He also writes for Business Insider, Huffington Post, Boston Magazine, and Forbes. Patrick is credited by Boston Magazine with coining the term “FOMO” or “fear of missing out,” a term made popular by Millennials and digital junkies, that was added to the Oxford Dictionary in 2013. Patrick is a graduate of Harvard Business School and Georgetown University and lives in New York City.

What you will learn – 10% entrepreneur and more!

  1. What are some of the biggest mistakes you’ve made (and seen other people make) when it comes to becoming a 10% entrepreneur?
  2. I’ve seen many people struggle managing their ‘resources’ like time, money, attention, etc. As 10% entrepreneurs, these ‘resources’ are going to be super important. Let’s take ‘time’ for instance – how have you seen the best 10% entrepreneurs manage their time?
  3. Entrepreneurship is not just the idea of starting and running a business, but also about taking ‘risk’. You are now a VC and invest in companies / founders. Would you invest money or your time in a business where the founder is a 10% entrepreneur?
  4. How do you see Venture Capital and investing change if the world had a lot more 10% entrepreneurs seeking investment?
  5. What’s your advice for people who are at this point thinking of taking the next step in taking up a side-project and living the life of a 10% entrepreneur?

Useful Links

Getting Started & Resources

The post DYT 082 : Become a 10% Entrepreneur Now | Patrick McGinnis appeared first on Design Your Thinking.

DYT 081 : The 10% Entrepreneur Mindset | Patrick McGinnis
26:48
2017-12-02 05:09:16 UTC 26:48
DYT 081 : The 10% Entrepreneur Mindset | Patrick McGinnis

10 percent entrepreneurIn this Topical Zoom episode, I speak with Patrick McGinnis, an entrepreneur, venture capitalist and the author of The 10% Entrepreneur about the 10% Entrepreneur mindset and how someone can get started with a side project.

Who is Patrick McGinnis?

Patrick J. McGinnis is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast growing businesses. He is the author of The 10% Entrepreneur, published by Penguin books. He also writes for Business Insider, Huffington Post, Boston Magazine, and Forbes. Patrick is credited by Boston Magazine with coining the term “FOMO” or “fear of missing out,” a term made popular by Millennials and digital junkies, that was added to the Oxford Dictionary in 2013. Patrick is a graduate of Harvard Business School and Georgetown University and lives in New York City.

What you will learn – 10% entrepreneur and more!

  1. Can you tell us about your 10% entrepreneur story? How did it all start?
  2. Is there something common between FOMO and the 10% entrepreneur mindset? In other words, do you think it’s the fear of missing out that makes someone a 10% entrepreneur?
  3. How have you seen the most successful 10% entrepreneurs pick their side-projects?
    • How much of an impact does personal strengths and skills have on the side-project one chooses to invest their resources in?
  4. Very often when I speak to people about side-projects, I have realized that people have a confusion as to what ‘qualifies’ to be a side-project. Some ask if blogging is a side-project. What’s your take?
    • From your experience talking to entrepreneurs and investing, what are the kinds of 10% entrepreneurs you’ve come across?

Useful Links

Getting Started & Resources

The post DYT 081 : The 10% Entrepreneur Mindset | Patrick McGinnis appeared first on Design Your Thinking.

DYT 080 : AARRR Startup Metrics – Goals, Mistakes & Tips | Karthik
16:10
2017-12-02 05:09:16 UTC 16:10
DYT 080 : AARRR Startup Metrics – Goals, Mistakes & Tips | Karthik

startup metricsIn this Topical Zoom episode, I talk about goals for each of the stages in Dave McClure’s AARRR Startup Metrics and share some common mistakes, pitfalls I’ve seen early-stage startups make and share some tips.

What will you learn about AARRR Startup Metrics?

You will learn how to set goals for each of the stages of the AARRR Startup Metrics as a Product Manager. You will also learn some of the most common mistakes startups and product managers make based on first-hand experience. I also share some tips that will help you pick the right goals and metrics for each of the stages of AARRR.

Refer to this article by Dave McClure for an introduction to AARRR: http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html

Previous Episodes

  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

The post DYT 080 : AARRR Startup Metrics – Goals, Mistakes & Tips | Karthik appeared first on Design Your Thinking.

DYT 079 : Digital & Content Marketing Masterclass for Product Managers
32:00
2017-12-02 05:09:16 UTC 32:00
DYT 079 : Digital & Content Marketing Masterclass for Product Managers

content marketingIn this Topical Zoom episode, I speak with Mike Fishbein, a content marketing and SEO expert and Vedanarayanan Vedantham, a digital marketing expert in a 30 minute Marketing Masterclass for Product Managers.

Mike Fishbein

Mike Fishbein is a Digital marketer. Content marketing and SEO expert. Self-published author. As a content marketer, he has grown consumer websites to over 40k unique visitors per month and generated over 10k leads for b2b companies. His content has been published on sites like Entrepreneur, Business Insider, AdAge and The Next Web.

Vedanarayanan Vedantam

Vedanarayanan Vedantam (Veda) is an Independent Consultant & former Head of marketing globally for Simplilearn. Before this avatar, he helped grow and scale multiple consumer internet businesses across travel and fashion verticals. He graduated from the CMO Academy – INSEAD Singapore in 2015 and he is a member of the India CMO Council Advisory Board.

He also happens to be a creative fiction writer. Conceptualized a fictional character – Prince Surya and published 4 e-books on Amazon as part of the “Adventures of Prince Surya” series.

What will you learn – Biggest Mistakes!!

You will learn about the biggest mistakes Product Managers make from these 5 successful product management experts.

  1. Biggest mistakes product teams, startups and product managers make with content and digital marketing
  2. How do the best product management teams work with marketing teams
  3. A 4-week plan to launch your digital product

Links to episodes

  1. Everything Product Managers Need to Know about Content Marketing with Mike Fishbein (click here to listen directly)
  2. Marketing Digital Products and the Power of SEO with Vedanarayanan Vedantham (click here to listen directly)

Links to Guests’ Profiles

The post DYT 079 : Digital & Content Marketing Masterclass for Product Managers appeared first on Design Your Thinking.

DYT 078 : DIY & Art of Making Hardware Products People Love | Filip Valica
32:06
2017-12-02 05:09:16 UTC 32:06
DYT 078 : DIY & Art of Making Hardware Products People Love | Filip Valica

hardware productsIn this Topical Zoom episode, I speak with Filip Valica, a mechanical engineer and the founder of The Product Startup about DIY and the fundamentals of making and launching hardware products people love.

Who is Filip Valica?

Filip Valica has been a mechanical engineer and manager for over 12 years, designing, testing and building products. He has worked for a broad range of companies – from mom-and-pop small businesses to some of the largest corporations in the US. Filip founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market.

What you will learn – Making Hardware Products & more!

  1. Career journey from IBM to The Product Startup
  2. Are we born creative?
  3. How do you manage to stay productive?
  4. Describe your daily routine using a typical work-day
  5. How did you get into DIY (and not just hardware products) & how does it reflect your inner beliefs?
  6. Business of hardware products
  7. Where do people get started, if they intended to focus their DIY passion into making products?
  8. What are your favorite blogs, books and other resources when it comes to DIY?

Useful Links

  • Filip Valica on the interweb
  • Books referred in this episode
    • Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) (click to buy on Amazon)
    • Thinkpak: A Brainstorming Card Deck (click to buy on Amazon)

Getting Started & Resources

The post DYT 078 : DIY & Art of Making Hardware Products People Love | Filip Valica appeared first on Design Your Thinking.

DYT 077 : HEART Framework for Measuring User Experience | Karthik
15:48
2017-12-02 05:09:16 UTC 15:48
DYT 077 : HEART Framework for Measuring User Experience | Karthik

heart frameworkIn this Friday Fifteen episode, I walk you through Google’s HEART Framework to help you measure your product’s user experience.

What will you learn about Product Presentation?

You will learn to understand the HEART framework and how you can use it to measure your product user experience.

Refer to this article by Kerry Rodden: https://library.gv.com/how-to-choose-the-right-ux-metrics-for-your-product-5f46359ab5be

Related Episodes

  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

The post DYT 077 : HEART Framework for Measuring User Experience | Karthik appeared first on Design Your Thinking.

DYT 076 : Biggest Mistakes Product Managers Make
35:37
2017-12-02 05:09:16 UTC 35:37
DYT 076 : Biggest Mistakes Product Managers Make

biggest mistakesIn this episode that I speak with Rich Mironov, Roman PIchler, Steven Haines, Chad McAllister and Cindy Alvarez about the biggest mistakes product managers make.

What will you learn – Biggest Mistakes!!

You will learn about the biggest mistakes Product Managers make from these 5 successful product management experts.

  1. Orchestrate executive management
  2. Executive level roadmap clarity
  3. Disconnection between product & business strategy
  4. Validating product strategy
  5. Launch strategy disconnected from business case & product strategy
  6. Customer, company and product readiness for launch
  7. Jumping on the idea too quick
  8. Asking customers on what to build
  9. Misunderstanding MVP
  10. Not sufficiently networking
  11. Premature product optimization

Links to episodes

  1. Organizational Anthropology and Product Management with Rich Mironov (click here to listen directly)
  2. Product Launches, Pitfalls and Successes | Steven Haines (click here to listen directly)
  3. Product Launches, Business Case and Strategy | Steven Haines (click here to listen directly)
  4. Innovation and Product Management | Chad McAllister (click here to listen directly)
  5. What Product Managers Need to Know about Product Strategy and Roadmaps with Roman Pichler (click here to listen directly)
  6. Don’t Ask Customers What They Want | Cindy Alvarez (click here to listen directly)

Links to Guests’ Profiles

Image Credit: www.nycastings.com

The post DYT 076 : Biggest Mistakes Product Managers Make appeared first on Design Your Thinking.

DYT 075 : 6 Success Lessons for Product Managers | Medley
27:01
2017-12-02 05:09:16 UTC 27:01
DYT 075 : 6 Success Lessons for Product Managers | Medley

success lessonsIn this episode that I call Success Factors, I speak with David Fradin, a classically trained Product Manager & author, Janna Bastow who is the Co-founder of ProdPad, Lulu Cheng who is a product Manager at Pinterest, Jeff Lash who heads Product at SiriusDecisions and Tristan Kromer who is a Product Manager & Lean Expert.

What will you learn?

You will learn what makes these 5 successful product managers and makers leaders and experts in their fields. You’ll hear about the impact of the following in their success. What’s yours?

  1. Vision, Values & Authority
  2. Ability to mediate conflicts of priorities
  3. Acceptance of the fact that we don’t know everything
  4. Thoughtful curiosity, communication across teams
  5. Empathizing with internal teams and stakeholders
  6. Ignorance

Links to episodes – Successful Product Managers

  1. Values Driven Decision Making and Product Management the HP Way with David Fradin (click here to listen directly)
  2. The Rise of Product Success Manager and Customer Journey with  David Fradin (click here to listen directly)
  3. Why Balancing Product Features Across Personas Is Key with Janna Bastow (click here to listen directly)
  4. Magic of Writing, Developing a Point of View and Storytelling with Lulu Cheng (click here to listen directly)
  5. The Good Product Manager | Jeff Lash (click here to listen directly)
  6. Visual Communication, Active Listening and Learning Fast with Tristan Kromer (click here to listen directly)

Links to Guests’ Profiles

The post DYT 075 : 6 Success Lessons for Product Managers | Medley appeared first on Design Your Thinking.

DYT 074 : 6 Ways to Organize Your Presentation Content | Karthik
9:53
2017-12-02 05:09:16 UTC 9:53
DYT 074 : 6 Ways to Organize Your Presentation Content | Karthik

presentation contentIn this Friday Fifteen episode, I share 6 ways you can organize your presentation content to deliver a well organized presentation that your audience will remember and recollect.

What will you learn about Product Presentation?

You will learn 6 simple ways of organizing your presentation content such that the audience can understand clearly and also recollect content easily.

Related Episodes

  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

The post DYT 074 : 6 Ways to Organize Your Presentation Content | Karthik appeared first on Design Your Thinking.

DYT 073 : Evangelism, Politics & Art of Product Management | Christina Wodtke
31:54
2017-12-02 05:09:16 UTC 31:54
DYT 073 : Evangelism, Politics & Art of Product Management | Christina Wodtke

product managementIn this Focus Forty episode, I speak with Christina Wodtke, product designer, design thinker, teacher and author about the product mindset and the future of product management and design.

Who is Christina Wodtke?

Christina has helped grow companies like LinkedIn, Yahoo, Zynga, the New York Times and numerous startups throughout Silicon Valley. She’s the author of 101 Theses on Design, the upcoming Product / Market Fit and the business fable book Radical Focus, which uses the power of story to build a new approach to OKRs. Christina currently teaches at California College of the Arts and Stanford’s Continuing Education program. She speaks worldwide about humanity, teamwork, and the journey to excellence.

What you will learn – Productivity Hacks and more!

  1. Christina’s 3 key Product Mindset ideas
  2. How does Christina see the notion of products change in the next 5 years?
  3. Evolution of the roles of a Product Manager / Designer – Christina’s view
  4. Christina’s advice to Product Makers

Useful Links

  • Christina Wodtke on the interweb
  • Christina’s upcoming book
  • Christina’s article Five Models for Making Sense of Complex Systems (click here to read on Medium)

Getting Started & Resources

The post DYT 073 : Evangelism, Politics & Art of Product Management | Christina Wodtke appeared first on Design Your Thinking.

DYT 072 : Productivity Hacks from a Curious Human | Christina Wodtke
26:54
2017-12-02 05:09:16 UTC 26:54
DYT 072 : Productivity Hacks from a Curious Human | Christina Wodtke

productivity hacksIn this Focus Forty episode, I speak with Christina Wodtke, product designer, design thinker, teacher and author about her secrets to success, productivity and creativity. She speaks of productivity hacks, coaching and more.

Who is Christina Wodtke?

Christina has helped grow companies like LinkedIn, Yahoo, Zynga, the New York Times and numerous startups throughout Silicon Valley. She’s the author of 101 Theses on Design, the upcoming Product / Market Fit and the business fable book Radical Focus, which uses the power of story to build a new approach to OKRs. Christina currently teaches at California College of the Arts and Stanford’s Continuing Education program. She speaks worldwide about humanity, teamwork, and the journey to excellence.

What you will learn – Productivity Hacks and more!

  1. The one reason why Christina is successful as a product maker
  2. How does Christina manage to stay productive as a product person?
  3. How Christina found a coach to help her stay productive?
  4. Christina’s use of cube timer
  5. Staying creative while being productive – How does Christina manage this balance?

To be continued in the next episode…

Useful Links

  • Christina Wodtke on the interweb
  • Christina’s upcoming book
  • Cube Timer that Christina talks about in this episode
  • Books referred in this episode
    • Drive: The Surprising Truth About What Motivates Us (click to buy on Amazon)

Getting Started & Resources

The post DYT 072 : Productivity Hacks from a Curious Human | Christina Wodtke appeared first on Design Your Thinking.

DYT 071 : 7 Ways to Make Your Product Presentation Stick | Karthik
12:42
2017-12-02 05:09:16 UTC 12:42
DYT 071 : 7 Ways to Make Your Product Presentation Stick | Karthik

product presentationIn this Friday Fifteen episode, I share 7 ways you can hold your audience’ attention till the end of your presentation using simple, yet powerful techniques that will make your product presentation stick.

What will you learn about Product Presentation?

You will learn 7 simple techniques to to hold your audience’ attention till the end and make your presentation stick.

Useful Links

  • Books
  • Videos
    • Presentation workshop by Jerry Weissman (click here to view)
  • Related Episodes
    • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
    • Introduction to Model Thinking (click here to listen)
    • 3 Tools to Boost Your Creativity (click here to listen)
    • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

The post DYT 071 : 7 Ways to Make Your Product Presentation Stick | Karthik appeared first on Design Your Thinking.

DYT 070 : Success Metrics, Goals & Future of Products | Melissa Perri
26:45
2017-12-02 05:09:16 UTC 26:45
DYT 070 : Success Metrics, Goals & Future of Products | Melissa Perri

success metricsIn this Focus Forty episode, I speak with Melissa Perri, the CEO of Produx Labs and Product Institute, to talk about success metrics, goals, mistakes Agile / Scrum teams make and the future of products and product management.

Who is Melissa Perri?

Melissa Perri is the founder and CEO of Produx Labs and Product Institute. Melissa coaches Product Managers around the world to answer two important questions – “Should we build this?” and “Why?” Working with companies big and small, she helps them find the best Product Development processes that help them to build things users want. Her clients include Lloyds Banking Group, Capital One, Spotify, Rovio, Valtech, Plated, Wayra UK, and Levo League. She is currently writing “Escaping the Build Trap” with O’Reilly due out late 2017.

What you will learn – Success Metrics and more!

  1. Mistakes Agile / Lean / Scrum teams make
  2. Role of the senior management / leadership in the success of iterative development practices
  3. How does Melissa see the notion of products change in the next 5 years?
  4. Evolution of the roles of a Product Manager / Designer – Melissa’s view
  5. Melissa’s advice to Product Makers

Useful Links

Getting Started & Resources

The post DYT 070 : Success Metrics, Goals & Future of Products | Melissa Perri appeared first on Design Your Thinking.

DYT 069 : The Experimental Mindset & Product Management | Melissa Perri
24:57
2017-12-02 05:09:16 UTC 24:57
DYT 069 : The Experimental Mindset & Product Management | Melissa Perri

experimental mindsetIn this Focus Forty episode, I speak with Melissa Perri, the CEO of Produx Labs and Product Institute, to talk about her success and the Product Mindset. She talks about the Experimental Mindset and much more.

Who is Melissa Perri?

Melissa Perri is the founder and CEO of Produx Labs and Product Institute. Melissa coaches Product Managers around the world to answer two important questions – “Should we build this?” and “Why?” Working with companies big and small, she helps them find the best Product Development processes that help them to build things users want. Her clients include Lloyds Banking Group, Capital One, Spotify, Rovio, Valtech, Plated, Wayra UK, and Levo League. She is currently writing “Escaping the Build Trap” with O’Reilly due out late 2017.

What you will learn – Experimental Mindset and more!

  1. The one reason why Melissa is successful as a product maker
  2. How does Melissa manage to stay productive as a product person?
  3. Staying creative while being productive – How does Melissa manage this balance?
  4. What Melissa thinks are the 3 most important things product makers need to be good at?

To be continued in the next episode…

Useful Links

Getting Started & Resources

The post DYT 069 : The Experimental Mindset & Product Management | Melissa Perri appeared first on Design Your Thinking.

DYT 068 : 6 Ways to Supercharge Your Presentation Opening | Karthik
12:44
2017-12-02 05:09:16 UTC 12:44
DYT 068 : 6 Ways to Supercharge Your Presentation Opening | Karthik

In this Friday Fifteen episode, I share 6 techniques to supercharge your presentation opening such that you have your audience engaged from the very first word.

What will you learn?

You will learn 6 simple ways to open a presentation that will get your audience focus their attention on you and also pike their interest to stay engaged from the moment you start speaking.

Useful Links

  • Books
  • Videos
    • Presentation workshop by Jerry Weissman (click here to view)
  • Related Episodes
    • Introduction to Model Thinking (click here to listen)
    • 3 Tools to Boost Your Creativity (click here to listen)
    • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

The post DYT 068 : 6 Ways to Supercharge Your Presentation Opening | Karthik appeared first on Design Your Thinking.

DYT 067 : Understanding People using Mental Models | Indi Young
31:27
2017-12-02 05:09:16 UTC 31:27
DYT 067 : Understanding People using Mental Models | Indi Young

In this Focus Forty episode, I speak with Indi Young, a freelance problem space researcher and empathy consultant, to talk about Product Mindset, mental models, undertanding other people and the future of products. She was co-founder of the UX agency Adaptive Path.

Who is Indi Young?

Indi Young is a freelance problem-space researcher and empathy consultant in the technology world. She helps organizations understand the people they support as humans, not just as “users.” She was co-founder of the UX agency Adaptive Path. Indi has authored two books, Mental Models and Practical Empathy, writes on Medium, and has a newsletter. She also teaches remote and in-person workshops and hosts learning and community on her website.

What you will learn – Mental Models and more!

  1. What are the 3 things Indi thinks is important for Product Makers to be good at?
  2. Indi explains what a Mental Model diagram is.
  3. How does Indi see the notion of products change in the next 5 years?
  4. The evolution of the roles of a Product Manager / Designer
  5. Indi’s advice to Product Makers

To be continued in the next episode…

Useful Links

Getting Started & Resources

The post DYT 067 : Understanding People using Mental Models | Indi Young appeared first on Design Your Thinking.

DYT 066 : Researching the Problem Space | Indi Young
31:30
2017-12-02 05:09:16 UTC 31:30
DYT 066 : Researching the Problem Space | Indi Young

In this Focus Forty episode, I speak with Indi Young, a freelance problem space researcher and empathy consultant, to talk about Mental Models and her success. She was co-founder of the UX agency Adaptive Path.

Who is Indi Young?

Indi Young is a freelance problem-space researcher and empathy consultant in the technology world. She helps organizations understand the people they support as humans, not just as “users.” She was co-founder of the UX agency Adaptive Path. Indi has authored two books, Mental Models and Practical Empathy, writes on Medium, and has a newsletter. She also teaches remote and in-person workshops and hosts learning and community on her website.

What you will learn – Problem space research and more!

  1. What are Mental Models and Problem space Research?
  2. Differences and similarities between User Story Maps and Mental Models
  3. The one thing that has made Indi successful as a product maker
  4. How does Indi manage to stay productive as a product person?
  5. Staying creative while being productive – How does Indi manage this balance?

To be continued in the next episode…

Useful Links

  • Indi Young on the interweb
  • Books
    • Design for Real Life by Sara Watcher-Boettcher and Eric Myer (click here to buy on Amazon)
    • Practical Empathy by Indi Young (click here to buy on Amazon)
    • Mental Models by Indi Young (click here to buy on Amazon)

Getting Started & Resources

The post DYT 066 : Researching the Problem Space | Indi Young appeared first on Design Your Thinking.

DYT 065 : 5 Exercises to Boost Your Curiosity | Karthik
11:52
2017-12-02 05:09:16 UTC 11:52
DYT 065 : 5 Exercises to Boost Your Curiosity | Karthik

In this Friday Fifteen episode, I share 5 exercises that will boost your curiosity levels and help you discover ideas and inspirations to make better products. When practiced consciously, these exercises will help you discover new experiences everyday.

What will you learn?

You will learn 5 simple and easy exercises that will supercharge your user interviews, face-2-face conversations and come up with better ideas more frequently.

Useful Links

  • Related Episodes
    • Introduction to Model Thinking (click here to listen)
    • 3 Tools to Boost Your Creativity (click here to listen)
    • Model Thinking Procedure to Boost Your Creativity (click here to listen)

The post DYT 065 : 5 Exercises to Boost Your Curiosity | Karthik appeared first on Design Your Thinking.

DYT 064 : The Storytelling Mindset | Donna Lichaw
32:00
2017-12-02 05:09:16 UTC 32:00
DYT 064 : The Storytelling Mindset | Donna Lichaw

In this Focus Forty episode, I continue speaking with Donna Lichaw who is a consultant, speaker, writer, and educator. She speaks about the Storytelling Mindset and storytelling as a tool for creating products users love. She is the author of the book The User’s Journey: Storymapping Products That People Love.

Who is Donna Lichaw?

Donna Lichaw brings almost two decades of experience guiding startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a ‘story first’ approach to help teams define their product’s value proposition, transform their thinking, and better engage with their core customers. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. She is the author of The User’s Journey: Storymapping Products That People Love.

What you will learn – Storytelling Mindset and more!

  • What are the 3 things Donna thinks is important for Product Makers to be good at?
  • How does Donna see the notion of products change in the next 5 years?
  • How does Donna see the roles of a Product Manager / Designer evolve?
  • Donna’s advice to Product Makers

Useful Links

  • Donna Lichaw on the interweb
  • Book
    • The User’s Journey: Storymapping Products That People Love
      • Click here to buy from Rosenfeld Media and get 20% off by using the coupon code ‘designyourthinking’
      • Click to buy on Amazon
  • Related episode
    • DYT 063 : Filmmaking to Storymapping Products (click here to listen)

The post DYT 064 : The Storytelling Mindset | Donna Lichaw appeared first on Design Your Thinking.

DYT 063 : Filmmaking to Storymapping Products | Donna Lichaw
26:52
2017-12-02 05:09:16 UTC 26:52
DYT 063 : Filmmaking to Storymapping Products | Donna Lichaw

storymapping productsIn this Focus Forty episode, I speak with Donna Lichaw who is a consultant, speaker, writer, and educator. She speaks about her success and storytelling as a tool for creating products users love. She is the author of the book The User’s Journey: Storymapping Products That People Love.

Who is Donna Lichaw?

Donna Lichaw brings almost two decades of experience guiding startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a ‘story first’ approach to help teams define their product’s value proposition, transform their thinking, and better engage with their core customers. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. She is the author of The User’s Journey: Storymapping Products That People Love.

What you will learn – experiences with storymapping and more!

  1. What did Donna learn from Filmmaking, that she sees useful in the world of making products and storymapping?
  2. The one thing that has made Donna successful as a product maker
  3. How does Donna manage to stay productive as a product person?
  4. Staying creative while being productive – How does Donna manage this balance?

To be continued in the next episode…

Useful Links

  • Donna Lichaw on the interweb
  • Book
    • The User’s Journey: Storymapping Products That People Love
      • Click here to buy from Rosenfeld Media and get 20% off by using the coupon code ‘designyourthinking’
      • Click to buy on Amazon

The post DYT 063 : Filmmaking to Storymapping Products | Donna Lichaw appeared first on Design Your Thinking.

DYT 062 : Model Thinking Procedure to Boost Your Creativity | Karthik
16:24
2017-12-02 05:09:16 UTC 16:24
DYT 062 : Model Thinking Procedure to Boost Your Creativity | Karthik

In this Friday Fifteen episode, I share a technique that will help you increase your intelligence called Model Thinking from The Einstein Factor, a book by Win Wenger. This routine will help you supercharge your thinking and problem solving skils.

What will you learn?

You will learn a procedure as described by Win Wenger, to tap into someone you look up to (your Model Genius) to learn a new skill or solve a problem.

Useful Links

The post DYT 062 : Model Thinking Procedure to Boost Your Creativity | Karthik appeared first on Design Your Thinking.

DYT 061 : 6 Successful Product Managers and Makers – Medley
28:05
2017-12-02 05:09:16 UTC 28:05
DYT 061 : 6 Successful Product Managers and Makers – Medley

In this episode I speak with successful product managers and makers including Ash Maurya, author of Running Lean and the man behind Lean Canvas, Arvind Mishra, Head of Product at Dollar Shave Club, Daniel Zacarias, Product Management Consultant & Expert, Joe Cotellese, Head of Product at AWeber, Marc Abraham, Head of Core Product at World First and Matt LeMay, Co-Founder of Constellate Data.

What will you learn?

You will learn what makes these 6 successful product managers and makers leaders and experts in their fields.

  • Fall in Love with the Problem
  • Versatility
  • Be a good Translator
  • You are the Filter
  • You don’t wait for permission & learn continuously
  • Active Listening

Links to episodes – Successful Product Managers

  1. Lean Product Mindset and Running Lean with Ash Maurya (click here to listen directly)
  2. Why Product Managers are Like Baseball Players with Arvind Mishra (click here to listen directly)
  3. Product Opportunities for the Future with Daniel Zacarias (click here to listen directly)
  4. Focus On Customer Experience like Nike and Disney with Joe Cotellese (click here to listen directly)
  5. Curiosity and The Art of Product Management with Marc Abraham (click here to listen directly)
  6. Art of Active Listening and Product Management with Matt LeMay (click here to listen directly)

Links to Guests’ Profiles

The post DYT 061 : 6 Successful Product Managers and Makers – Medley appeared first on Design Your Thinking.

DYT 060 : Don’t Ask Customers What They Want | Cindy Alvarez
44:05
2017-12-02 05:09:16 UTC 44:05
DYT 060 : Don’t Ask Customers What They Want | Cindy Alvarez

In this Ferris Wheel episode, I speak with Cindy Alvarez who runs the research team at Yammer, a Microsoft company. She talks about Slack, understanding users and suggests an alternative to coming up with ideas – ask customers.

Who is Cindy Alvarez?

Cindy Alvarez runs the research team for Yammer (a Microsoft company), and helps other teams across Microsoft get better at customer interviewing, being more Lean and experimental, and bringing research and analytics into product management. She’s the author of Lean Customer Development: Build Products Your Customers Will Buy.  Cindy spent a dozen years in leadership positions at startups of various sizes and continues to mentor and advise early-stage companies. She’s a frequent speaker on UX, Lean, and tech culture, and tweets as @cindyalvarez.

What will you learn? Ask Customers?

  1. Who, in Cindy’s mind, are the most unorthodox product makers?
    • Slack
  2. Who Cindy thinks are the most impressive, lesser-known teachers in customer development and lean?
    • Laura Klein
    • Janice Fraser
  3. What makes Cindy different from other product makers, and who have had the biggest influence on her?
    • Crooked path to PM – UX and Interaction Design
    • Peter Hazlehurst
    • Hiten Shah
  4. Have you trained or coached other product people to do what you are doing as a product manager, designer and maker? How successful have they been in being able to replicate the results?
  5. What are the biggest mistakes you see these product makers and startups make in making products? What do you see as a waste of time in what they do today?
  6. What are your favorite books & other resources on customer development and lean? If people had to teach themselves to make awesome products, what do you suggest they do?
  7. If you had to coach me to make a successful product in 4 weeks, and you had a million dollars in the line, what would the coaching look like?

Useful Links

  • Cindy’s Twitter handle @cindyalvarez
  • Blog – cindyalvarez.com
  • Video courses on O’Reilly by Cindy Alvarez
  • Books
    • Lean Customer Development: Building Products Your Customers Will Buy (click to buy on Amazon)
    • You Are Not So Smart by David McRaney (click to buy on Amazon)
    • You are Now Less Dumb by David McRaney (click to buy on Amazon)
    • Creativity Inc by Ed Catcall & Amy Wallace (click to buy on Amazon)
    • Made to Stick: Why Some Ideas Survive and Others Die (click to buy on Amazon)
    • Switch: How to Change Things When Change Is Hard (click to buy on Amazon)
    • Decisive: How to Make Better Choices in Life and Work (click to buy on Amazon)
    • The Myth of the Garage (click to buy on Amazon)
  • People

Listen to Related Episodes

  • Visual Thinking and User Experience | Kate Rutter (click here to listen)
  • User Research to Build Better Products | Laura Klein (click here to listen)

The post DYT 060 : Don’t Ask Customers What They Want | Cindy Alvarez appeared first on Design Your Thinking.

DYT 059 : Introduction to Model Thinking | Karthik
18:39
2017-12-02 05:09:16 UTC 18:39
DYT 059 : Introduction to Model Thinking | Karthik

model thinking introductionIn this Friday Fifteen episode, I introduce you to a a technique that will help you increase your intelligence called Model Thinking from The Einstein Factor, a book by Win Wenger. I describe a routine that will help you get started with Model Thinking.

Introduction to Model Thinking – What do you learn?

  • Introduction to Model Thinking
  • History behind Master Minds
  • Putting on Heads routine

Useful Links

The post DYT 059 : Introduction to Model Thinking | Karthik appeared first on Design Your Thinking.

DYT 058 : Organizational Design & Learnings from Indian Startups | Babu Vittal
34:30
2017-12-02 05:09:16 UTC 34:30
DYT 058 : Organizational Design & Learnings from Indian Startups | Babu Vittal

In this Topical Zoom episode, I speak with Babu Vittal, Head of Human Resources at ShopClues, about Organizational Design and the learnings from managing digital transformation and working with Indian product startups.

Who is Babu Vittal?

Babu has about 2 decades of HR professional experience and specializes in start-up industry, organisation design and leadership coaching. He works very closely with start-up founders at senior management levels and has been part of amazing growth history of India’s poster boy in e-commerce, Flipkart. He currently heads HR for Shopclues, start-up of the year 2016.

Babu has worked with high profile start-ups, managed digital transformation for organisations, worked on intra and inter company M&A. He has effectively leveraged technology on all facets of human resources and has extensive experience in talent management. He is and Electronics Engineer and alumni of XLRI. Babu is a design thinker and did his design thinking program through Stanford University in 2015.

What will you learn?

  • Organizational design – Lessons learnt from “managing digital transformations of organizations”.
  • What would Babu do differently if he had to undertake a digital transformation exercise again?
  • Learnings from attending Stanford’s Design Thinking bootcamp
  • Key learnings from working with the founders and senior leadership at Flipkart?
  • 3  areas Indian startups struggle
  • What does Babu look for when hiring a Product person?

Useful Links

  • Babu’s Twitter handle @babu4478
  • Reach Babu Vittal on LinkedIn
  • Email Babu – babu4478 at gmail

The post DYT 058 : Organizational Design & Learnings from Indian Startups | Babu Vittal appeared first on Design Your Thinking.

DYT 057 : Design Thinking & the Human Resources Mindset | Babu Vittal
34:48
2017-12-02 05:09:16 UTC 34:48
DYT 057 : Design Thinking & the Human Resources Mindset | Babu Vittal

In this Topical Zoom episode, I speak with Babu Vittal, Head of Human Resources at ShopClues, about Design Thinking and the Human Resources Mindset. He talks about what makes him successful and also shares his fresh perspectives on Human Resources management in today’s digital world.

Who is Babu Vittal?

Babu has about 2 decades of HR professional experience and specializes in start-up industry, organisation design and leadership coaching. He works very closely with start-up founders at senior management levels and has been part of amazing growth history of India’s poster boy in e-commerce, Flipkart. Babu currently heads HR for Shopclues, start-up of the year 2016.

He has worked with high profile start-ups, managed digital transformation for organisations, worked on intra and inter company M&A. He has effectively leveraged technology on all facets of human resources and has extensive experience in talent management. Babu is and Electronics Engineer and alumni of XLRI. Babu is a design thinker and did his design thinking program through Stanford University in 2015.

What will you learn?

  • Why Babu thinks a Human Resources Expert is a maker?
  • What makes Babu stand-out successful as a human resources expert and people maker?
  • Babu’s secrets of staying productive
  • How Babu manages to keep the balance between staying creative and being productive as a people maker?
  • What Babu means by something like “managed digital transformations” in his profile?

Useful Links

  • Babu’s Twitter handle @babu4478
  • Babu on LinkedIn
  • Reach Babu via email – babu4478 at gmail

The post DYT 057 : Design Thinking & the Human Resources Mindset | Babu Vittal appeared first on Design Your Thinking.

DYT 056 : 3 Tools to Boost Your Creativity | Karthik
16:05
2017-12-02 05:09:16 UTC 16:05
DYT 056 : 3 Tools to Boost Your Creativity | Karthik

In this Friday Fifteen episode, I share 3 tools / practices that will help you boost your creativity and help you make better products. I share what I learnt from Julia Cameron and Win Wenger in the past decade or more.

In this particular episode, you will learn

  • 3 tools to boost your creativity
    • The Morning Pages
    • The Artist Date
    • Image Streaming

Useful Links

The post DYT 056 : 3 Tools to Boost Your Creativity | Karthik appeared first on Design Your Thinking.

DYT 055 : Team Culture & the Product Mindset | Jeff Gothelf
24:34
2017-12-02 05:09:16 UTC 24:34
DYT 055 : Team Culture & the Product Mindset | Jeff Gothelf

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Jeff Gothelf about Team Culture and he shares his view of the future of Products and the role of product managers and designers.

Who is Jeff Gothelf?

Jeff is the author of Lean UX and the upcoming Sense and Respond, a speaker and organizational designer. Over his nearly 20 years in digital products and services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops and education. Jeff is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe & Asia.

What will you learn?

  • What is Team Culture and what does it take to create one?
  • How does Jeff see the notion of products change in the next 5 years?
  • How does Jeff see the roles of a Product Manager / Designer evolve?
  • Jeff’s advice to Product Makers

Useful Links

  • Jeff Gothelf’s Twitter handle – @jboogie
  • Jeff’s website and blog – jeffgothelf.com
  • Jeff’s latest book ‘Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously’ (buy on Amazon)

The post DYT 055 : Team Culture & the Product Mindset | Jeff Gothelf appeared first on Design Your Thinking.

DYT 054 : A Circus to Sense and Respond | Jeff Gothelf
31:26
2017-12-02 05:09:16 UTC 31:26
DYT 054 : A Circus to Sense and Respond | Jeff Gothelf

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Jeff Gothelf about his journey from a circus to a product maker and we discuss about writing, his productivity and creativity hacks that help him sense respond to changes.

Who is Jeff Gothelf?

Jeff is the author of Lean UX and the upcoming Sense and Respond, a speaker and organizational designer. Over his nearly 20 years in digital products and services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders. Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops and education. Jeff is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe & Asia.

What will you learn?

  • Success & Thinking
    • What is that one thing that Jeff thinks, has made you successful as a Lean UX expert and maker?
    • How does Jeff manage to stay productive?
    • What does Jeff do to manage the balance between staying creative while being productive?
  • Product Mindset
    • The 3 things that Jeff believes is important for product makers need to be good at, to be able to make products that people love

Useful Links

  • Jeff Gothelf’s Twitter handle – @jboogie
  • Jeff’s website and blog – jeffgothelf.com
  • Jeff’s latest book ‘Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously’ (buy on Amazon)

The post DYT 054 : A Circus to Sense and Respond | Jeff Gothelf appeared first on Design Your Thinking.

DYT 053 : 7 Easy Steps to Holistic Product Thinking | Karthik
15:14
2017-12-02 05:09:16 UTC 15:14
DYT 053 : 7 Easy Steps to Holistic Product Thinking | Karthik

product thinkingIn this Friday Fifteen episode, I teach you to use 7 Techniques for holistic Product Thinking, that will help you think through your product and make sure it’s fully ready to be presented to a customer from the very first day.

In this particular episode, you will learn

  • 7 Steps / techniques to think through your product
  • Think along the following lines
    1. List of qualified buyers
    2. The Irresistible Offer
    3. Sales Page
    4. Affiliate Network
    5. Pre-launch Content
    6. Emails that people cannot resist opening
    7. Monetization Model

Other Episodes Mentioned within this Episode

  • Introduction to Monetization Model (Click here to listen)
  • 6-Steps to Value-based Pricing (Episode 50)
  • Product Launch Preparedness Checklist (Episode 47)

The post DYT 053 : 7 Easy Steps to Holistic Product Thinking | Karthik appeared first on Design Your Thinking.

DYT 052 : Learn Visual Thinking in 4 Weeks | Kate Rutter
28:08
2017-12-02 05:09:16 UTC 28:08
DYT 052 : Learn Visual Thinking in 4 Weeks | Kate Rutter

visual thinkingIn this Ferris Wheel episode of The Design Your Thinking Podcast, I speak with Kate Rutter who is an entrepreneur, designer and Principal at Intelleto who talks about a 4 week Visual Thinking routine and shares some success stories.

Who is Kate Rutter?

Kate is an entrepreneur+designer and Principal at Intelleto, where she creates visual explanations that make complex ideas simple, memorable and shareable. Kate pioneered the UX learning track at Tradecraft, Co-founded Luxr.co, and was Senior Practitioner at UX consultancy Adaptive Path. She co-hosts the popular and not safe for work podcast “What is Wrong With UX” with Laura Klein, her best frienemy. Kate is currently writing a book to help product thinkers sketch with confidence.

What will you learn?

  1. Have you trained or coached other product people to do what you are doing as a designer? How successful have they been in being able to replicate the results?
  2. What are the biggest mistakes you see these product makers and startups make in their pursuit of design finesse? What do you see as a waste of time in what they do today?
  3. What are your favorite books & other resources on product design? If people had to teach themselves to design awesome products, what do you suggest they do?
  4. If you had to coach me to use visual thinking to launch a successful product in 4 weeks, and you had a million dollars in the line, what would the coaching look like?

Useful Links

Episodes Referred

Product Mindset and Thinking (Episode 44)

Product Launch Preparedness Checklist (Episode 47)

The post DYT 052 : Learn Visual Thinking in 4 Weeks | Kate Rutter appeared first on Design Your Thinking.

DYT 051 : Visual Thinking and User Experience | Kate Rutter
28:59
2017-12-02 05:09:16 UTC 28:59
DYT 051 : Visual Thinking and User Experience | Kate Rutter

visual thinkingIn this Ferris Wheel episode of The Design Your Thinking Podcast, I speak with Kate Rutter who is an entrepreneur, designer and Principal at Intelleto about Visual Thinking and User Experience.

Who is Kate Rutter?

Kate is an entrepreneur+designer and Principal at Intelleto, where she creates visual explanations that make complex ideas simple, memorable and shareable. Kate pioneered the UX learning track at Tradecraft, Co-founded Luxr.co, and was Senior Practitioner at UX consultancy Adaptive Path. She co-hosts the popular and not safe for work podcast “What is Wrong With UX” with Laura Klein, her best frienemy. Kate is currently writing a book to help product thinkers sketch with confidence.

What will you learn?

  1. Kate’s definition of visual thinking
  2. Who, in Kate’s mind, are the most unorthodox visual thinkers and designers?
    • Airbnb Storyboarding
  3. Who Kate thinks are the most impressive, lesser-known teachers in visual thinking and design?
    • Christina Wodtke
    • Laura Klein
    • Steve Blank
  4. What makes Kate different from other designers, and who have had the biggest influence on her?
    • Love your customer

Continued in Episode52.

Useful Links

Kate Rutter and Laura Klein’s Podcast – What is Wrong With UX (iTunes)

Kate’s Twitter handle @katerutter

Kate’s blog and home site – Intelleto

The post DYT 051 : Visual Thinking and User Experience | Kate Rutter appeared first on Design Your Thinking.

DYT050 : 6 Steps to Value-based Pricing | Karthik
20:50
2017-12-02 05:09:16 UTC 20:50
DYT050 : 6 Steps to Value-based Pricing | Karthik

pricingIn this Friday Fifteen episode, I teach you to use Value-based Pricing for your product by quickly introducing its fundamentals, talking about its advantages and finally walk you through a 6-step process to implement it.

In this particular episode, you will learn (Pricing and more)

  • Understand ‘what’ is Value-based is
  • Value creation formula
  • Get to understand the advantages of using Value-based pricing over other alternatives for your product
  • 6 Steps to arrive at a value-based price for your product
  • Tips and words of wisdom

Other Episodes Mentioned within this Episode

  • Introduction to Monetization Model (Click here to listen)
  • 13 Questions to ask About Your Software Product Pricing with Matt Anderson (Click here to listen)

The post DYT050 : 6 Steps to Value-based Pricing | Karthik appeared first on Design Your Thinking.

DYT 049 : Success Factors with Product Experts – Medley | with Karthik
25:50
2017-12-02 05:09:16 UTC 25:50
DYT 049 : Success Factors with Product Experts – Medley | with Karthik

success factorsIn this episode that I call Success Factors, I speak with Vivek Bedi from LearnVest, Ellen Chisa from Lola Travel, Boris Krstovic from A Small World, Scott Sehlhorst from Tyner Blain, Nir Erlich from Craft.io and Suzie Prince from ThoughtWorks Studios about what makes them successful.

What will you learn?

You will learn the Success Factors and mantra that drives each of these 6 product experts.

  • Don’t get married to your product
  • Willingness to do anything to make your product successful
  • Deep desire to build great things
  • Curiosity
  • People
  • Be different & acknowledge the differences

Links to episodes

  • Product Management and The Art of Building Relationships with People | Vivek Bedi (Episode 39)
  • Whiskey Evaporation and the Cost of Doing Business | Ellen Chisa (Episode 01)
  • Why Taking a Break Can Help You Make Better Products | Boris Krstovic (Episode 03)
  • Harnessing Curiosity to Understand Customer Needs | Scott Sehlhorst (Episode 40)
  • The Craft of Product Management | Nir Erich (Episode 04)
  • Saying NO to Stay Focused on the Product | Suzie Prince (Episode 31)

The post DYT 049 : Success Factors with Product Experts – Medley | with Karthik appeared first on Design Your Thinking.

DYT 048 : The Good Product Manager | Jeff Lash
38:46
2017-12-02 05:09:16 UTC 38:46
DYT 048 : The Good Product Manager | Jeff Lash

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Jeff Lash who is the Vice President and Group Director at SiriusDecisions and runs a blog called How to be a Good Product Manager.

Who is Jeff Lash?

Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes.

Prior to joining SiriusDecisions, Jeff was vice president, product portfolio management for a division of Reed Elsevier, a leading global provider of professional information solutions. There, he developed and implemented product portfolio management practices, managed the new product approval process, and was responsible for training, coaching and mentoring a diverse product management team. He also served in senior-level product management positions across a portfolio of information products serving physicians and medical professionals, and helped design and roll out standardized product development processes across the organization. Jeff has also worked in product management and user experience design for organizations including MasterCard International, Sendouts (now Bullhorn), and XPLANE.

Jeff received his MBA from Southern Illinois University Edwardsville and a BS from Washington University in St. Louis (where he currently resides).

What will you learn?

  1. Reason why Jeff is successful?
    • Empathy
  2. Jeff’s productivity secret?
    • Ruthless prioritization
  3. Balancing the creative and productive sides of being a Product Manager
    • Taking a break
    • What problem are you solving?
  4. What are the 3 things that Jeff believes is important in developing a Product Mindset?
    • Empathy
    • Tenacity
    • Being a part of a team
  5. Mistakes made by Product Managers in B2B companies
    • Understanding Customers
  6. The future of products and product management
  7. Advise to product managers
    • Block time to do competitive analysis, talk to sales person, interview a customer

Useful Links

The post DYT 048 : The Good Product Manager | Jeff Lash appeared first on Design Your Thinking.

DYT 047 : Product Launch Preparedness Checklist | Karthik
10:48
2017-12-02 05:09:16 UTC 10:48
DYT 047 : Product Launch Preparedness Checklist | Karthik

In this Friday Fifteen episode, I help you with a checklist of 6 questions you should be asking before your next product launch, and validate if it is going to do good or bad to your product, your customers and your business.

In this particular episode, you will learn

  • 6 Questions to help validate your next Product Launch

Download the Sketch Note

Click here to download the checklist.

Other Episodes Mentioned within this Episode

  • Product Launches, Pitfalls and Successes with Steven Haines (Click here to listen)
  • Product Launches, Business Case and Strategy with Steven Haines (Click here to listen)

The post DYT 047 : Product Launch Preparedness Checklist | Karthik appeared first on Design Your Thinking.

DYT 046 : Product Launches, Business Case and Strategy | Steven Haines
27:03
2017-12-02 05:09:17 UTC 27:03
DYT 046 : Product Launches, Business Case and Strategy | Steven Haines

In this Topical Zoom episode, I speak with Steven Haines who is the founder of Sequent Learning Networks, an internationally positioned training and organizational advisory services firm. Steven speaks about Product Launches and their relationship with the business case and business model.

Who is Steven Haines?

Steven Haines’ ideas and books continue to shape how leading companies create category defining products with outstanding people. His enthusiasm and focus contributed to his best-selling books about Product and Business Management, including The Product Manager’s Desk Reference. Steven is the founder of Sequent Learning Networks, an internationally positioned training and organizational advisory services firm. Sequent provides the wherewithal for executives in mid- to large-sized B2B firms to organize more effectively to produce great products.

What will you learn?

  • Product Launch, Business Impact and Strategy
    1. Do bad product launches have to do with fundamentally bad business models that products are built on? What are the key aspects of the business case and business model that is most often ignored? How does it impact the launch?
    2. What are “mock product launches”? Why do some companies do these “dry runs”?
    3. Customers and users are different when it comes to B2B products. For these products to be successful, early customer development is key. Can you talk about what a good pre-launch strategy would look like?
    4. Who should be signing-off a Launch Plan and when should that happen in the product development cycle?
      • Who are the key people for a good Launch team?

Useful Links

The post DYT 046 : Product Launches, Business Case and Strategy | Steven Haines appeared first on Design Your Thinking.

DYT045 : Product Launches, Pitfalls and Successes | Steven Haines
30:13
2017-12-02 05:09:17 UTC 30:13
DYT045 : Product Launches, Pitfalls and Successes | Steven Haines

In this Topical Zoom episode, I speak with Steven Haines who is the founder of Sequent Learning Networks, an internationally positioned training and organizational advisory services firm. Steven speaks about Product Launches.

Who is Steven Haines?

Steven Haines’ ideas and books continue to shape how leading companies create category defining products with outstanding people. His enthusiasm and focus contributed to his best-selling books about Product and Business Management, including The Product Manager’s Desk Reference. Steven is the founder of Sequent Learning Networks, an internationally positioned training and organizational advisory services firm. Sequent provides the wherewithal for executives in mid- to large-sized B2B firms to organize more effectively to produce great products.

What will you learn?

  1. Characteristics
    1. What is a product launch?
    2. How are product launches different from releases?
    3. What are the characteristics and components of a product launch?
  2. Pitfalls and Successes
    1. Biggest mistakes Steven sees B2B product companies make when it comes to launching products
    2. Key aspects to successful product launches
  3. Continued in the next episode!

Useful Links

The post DYT045 : Product Launches, Pitfalls and Successes | Steven Haines appeared first on Design Your Thinking.

DYT 044 : Product Mindset and Thinking | Karthik
16:31
2017-12-02 05:09:17 UTC 16:31
DYT 044 : Product Mindset and Thinking | Karthik

In this Friday Fifteen episode, I will introduce you to the 13 building blocks of the Product Mindset and the questions you can ask yourself to think holistically about your product.

In this particular episode, you will learn

  1. The 13 Key Elements of the Product Mindset
  2. Why the 13 Key Elements of the Product Mindset are important for Product Makers?

Download the Sketch Note

Click here to download the full episode sketch note.

Other Episodes Mentioned within this Episode

The post DYT 044 : Product Mindset and Thinking | Karthik appeared first on Design Your Thinking.

DYT 043 : User Research to Build Better Products | Laura Klein
47:26
2017-12-02 05:09:17 UTC 47:26
DYT 043 : User Research to Build Better Products | Laura Klein

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Laura Klein who is a UX Designer, Product Manager and the author of Build Better Products and UX for Lean Startups.

Who is Laura Klein?

Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, UX designer, and product manager in Silicon Valley for companies of all sizes. Her books, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13), help teams learn more about their users and apply that knowledge to make products people use and love. She helps teams build products, advises early stage startups, and consults with companies that want to improve their research, UX, and product development processes. When she’s not working with clients, she’s blogging and podcasting at her site Users Know (http://www.usersknow.com).

What will you learn?

  1. Reason why Laura is successful?
    • Experience wearing multiple hats
  2. Laura’s productivity secret?
    • Talking to users early and continuously
  3. Balancing the creative and productive sides of being a Product Manager
    • Applying constraints
  4. What are the 3 things that Laura believes is important in developing a Product Mindset?
    • Understanding users’ business goal, user and how I can solve your problems
  5. Mistakes made by product teams when it comes to Listening Better
  6. How can Product Managers prioritize better
    • Hypothesis Tracker
  7. The future of products and product management
    • Smart, Standardization
  8. Advise to product managers
    • Observe

Useful Links

The post DYT 043 : User Research to Build Better Products | Laura Klein appeared first on Design Your Thinking.

DYT 042 : Innovation and Product Management | Chad McAllister
52:56
2017-12-02 05:09:17 UTC 52:56
DYT 042 : Innovation and Product Management | Chad McAllister

In this Ferris Wheel episode of The Design Your Thinking Podcast, I speak with Chad McAllister who is the host of The Everyday Innovator podcast, about Innovation and how it plays a key role in making products.

Who is Chad McAllister?

Chad McAllister is the host of The Everyday Innovator podcast, author of Turning Ideas into Market-Winning Products, and founder of Product Innovation Educators. He is a Top 40 Product Management Influencer.

What will you learn?

  1. Who, in Chad’s mind, are the most unorthodox people in the product innovation space?
  2. Who Chad thinks are the most impressive, lesser-known teachers in the product innovation space?
  3. What makes Chad different from other innovators, and who have had the biggest influence on him?
  4. How successful people and startups that Chad has coached have been in being able to replicate the results?
  5. The biggest mistakes Chad sees product teams and startups make when it comes to innovating products. What Chad sees as a waste of time in what they do today?
  6. What are Chad’s favorite books & resources on innovating products? If people had to teach themselves to innovate, what Chad suggests they do?
  7. Chad’s 4-8 week coaching plan for you and me to do product innovation right
  8. Should Product Managers always Innovate?

Useful Links

Chad McAllister’s Podcast – The Everyday Innovator Podcast

Access the Product Mastery Roadmap

General Electric’s Innovation Lab and co-creation community – First Build

Book – What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Tony Ulwick

Episodes based on Influencers and Experts Chad referred during the conversation

The post DYT 042 : Innovation and Product Management | Chad McAllister appeared first on Design Your Thinking.

DYT 041 : Prioritization Based on Unique Value Proposition | Roger Cauvin
24:36
2017-12-02 05:09:17 UTC 24:36
DYT 041 : Prioritization Based on Unique Value Proposition | Roger Cauvin

In this Friday Fifteen episode, Roger Cauvin, your guest teacher, walks you through a unique way for prioritizing everything as a Product Manager. He also explains how this will help you ensure prioritization always is aligned to your product strategy.

Who is Roger Cauvin?

Roger is the Founder and Director of Products of Dadnab, a service that provides public transportation directions by text message. By empowering teams to make informed product decisions, Roger creates product experiences that transform people’s lives.

What will you learn?

  1. How you should not be prioritizing
  2. Best practices in prioritizing stuff as PMs

Useful Links

The post DYT 041 : Prioritization Based on Unique Value Proposition | Roger Cauvin appeared first on Design Your Thinking.

DYT 040 : Harnessing Curiosity to Understand Customer Needs | Scott Sehlhorst
42:48
2017-12-02 05:09:17 UTC 42:48
DYT 040 : Harnessing Curiosity to Understand Customer Needs | Scott Sehlhorst

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Scott Sehlhorst who is a Product Management and Strategy Consultant about harnessing curiosity to understanding customer needs.

Who is Scott Sehlhorst?

Scott Sehlhorst is passionate about helping companies create great products – from large companies navigating internal complexity and overcoming institutional momentum to startups trying to be market-driven without becoming bogged down in bureaucracy.

As a product management and strategy consultant, he mainly focuses on closing the gap between executive vision and team execution.

What will you learn?

  1. Reason why Scott is successful?
    • Harnessing curiosity
  2. How Scott manages to stay productive?
    • Time management
  3. Balancing the creative and productive sides of being a Product Manager
    • Listen to Scott’s in-depth view on creativity and how he balances it with being productive
  4. What are the 3 things that Scott believes is important in developing a Product Mindset?
    • Outside-in view, Company strategy alignment and Emotional Intelligence
  5. Anti-Patterns Scott sees in product companies and startups
    • Solving the right problem, founders vision, customer-driven
  6. Roadmap vs Release Plan
  7. How does Scott see the future of products and product management?
    • Change in economies, Decentralization
  8. Scott’s advise to product managers
  9. Impact Mapping exercise

Useful Links

The post DYT 040 : Harnessing Curiosity to Understand Customer Needs | Scott Sehlhorst appeared first on Design Your Thinking.

DYT 039 : Product Management and The Art of Building Relationships with People with Vivek Bedi
36:25
2017-12-02 05:09:17 UTC 36:25
DYT 039 : Product Management and The Art of Building Relationships with People with Vivek Bedi

building relationshipsIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Vivek Bedi, Head of Products at LearnVest, a fintech startup. Vivek talks about the importance of building relationships with people as the key to success in Product Management.

Who is Vivek Bedi?

Vivek Bedi is a passionate, driven, and high-energy executive with over 15 years of experience developing ingenious sets of products, driving sales/marketing targets, and optimizing operational functions across various industries.

  • Ownership of client experience functions for Northwestern Mutual as well as a leading fin-tech LearnVest including digital and mobile financial planning products that reshaped the financial lives of 4.3M+ clients.
  • Revolutionized communication platforms, products and services for 30k+ global employees and clients of Goldman Sachs, Inc.
  • Established a first for screening industry set of digital, mobile, and global products as well as enhanced operations functions that doubled company sales revenue and lead to acquisition investment of $1.3B.
  • Founded a mobile application suite targeted at changing the way consumers swap items with each other generating over 1k users.

What will you learn?

  1. Reason why Vivek is successful?
    • Don’t get married to your product
  2. How Vivek manages to stay productive?
    • Coffee, building relationships and more!
  3. Balancing the creative and productive sides of being a Product Manager
    • Time management and more
  4. What are the 3 things that Vivek believes is important in developing a Product Mindset?
    • Storytelling, technology and keep the train moving
  5. Vivek’s view of Failure
    • Acceptance and the circle of trust
  6. How does Vivek see the future of products and product management?
    • Virtual engagement and soft skills
  7. Vivek’s advise to product managers

Useful Links

The post DYT 039 : Product Management and The Art of Building Relationships with People with Vivek Bedi appeared first on Design Your Thinking.

DYT 038 : 13 Questions to Ask about Your Software Product Pricing with Matt Anderson
12:48
2017-12-02 05:09:17 UTC 12:48
DYT 038 : 13 Questions to Ask about Your Software Product Pricing with Matt Anderson

software product pricingIn this Friday Fifteen episode, Matt Anderson, your guest teacher, walks you through 13 questions you should be asking about your software product pricing in order to innovate better.

Who is Matt Anderson?

As a product manager for a suite of mobile apps, Matt Anderson has released multiple new iOS/Android mobile products and 1 new browser-based product in the last 18 months. Matt works on B2B/B2G products that deal with US/Canadian workforce regulations, leading engineering teams in New York, New Jersey, and Utah. Matt regularly attends and presents at ProductCamp Austin.

What will you learn?

  1. 13 Questions you should be asking yourself about your software product pricing
  2. What each question helps you learn about your product and how it helps you innovate

Useful Links

The post DYT 038 : 13 Questions to Ask about Your Software Product Pricing with Matt Anderson appeared first on Design Your Thinking.

DYT 037 : Innovation in the Digital Age and the Lean Windup Challenge with Evan Shellshear
41:28
2017-12-02 05:09:17 UTC 41:28
DYT 037 : Innovation in the Digital Age and the Lean Windup Challenge with Evan Shellshear

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Evan Shellshear who is a best selling author and a commercialization and innovation expert, about Innovation in the Digital Age, Product Lifespan and the Lean Windup Challenge.

Who is Evan Shellshear?

Evan Shellshear is the best selling author of Innovation Tools and is a commercialization and innovation expert. He has worked with and delivered cutting edge software solutions to both Forbes 500 companies and SMEs. Evan has founded or been a part of commercializing more than half a dozen technologies and ideas. He is a seasoned entrepreneur with experience covering all aspects of startups and product development.

Evan is also the developer of the highly successful children’s game Bug Rope on Google Play, creator of a printable keyboard and much more.

What will you learn?

  1. Why is Evan successful as a innovator and maker?
  2. How Evan manages staying productive?
  3. Evan’s secrets in managing the balance between being productive and being creative
  4. What Evan believes are the top 3 things Product Managers and teams should be good at
  5. How Evan sees Products changing in the next 5 years
  6. How the role of a Product Manager and Designer evolve in the years to come?

Useful Links

The post DYT 037 : Innovation in the Digital Age and the Lean Windup Challenge with Evan Shellshear appeared first on Design Your Thinking.

DYT 036 : Magic of Writing, Developing a Point of View and Storytelling with Lulu Cheng
37:57
2017-12-02 05:09:17 UTC 37:57
DYT 036 : Magic of Writing, Developing a Point of View and Storytelling with Lulu Cheng

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Lulu Cheng who is a Product Manager at Pinterest about the magic of writing, developing a point of view and storytelling.

Who is Lulu Cheng?

Lulu Cheng is a Product Manager on the Discovery team at Pinterest, where she focuses on surfacing relevant, high quality recommendations. Before Pinterest she was a product marketer at Dropbox and spent a lot of time thinking about growth and new user activation.

What will you learn?

  1. Why is Lulu successful as a product manager?
  2. How Lulu manages staying productive?
  3. Lulu’s secrets in managing the balance between being productive and being creative
  4. What Lulu believes are the top 3 things a Product Manager should be good at
  5. Lulu’s view of how the discipline of Product Management would change in the next 5 years
  6. Lulu’s view on how the role of a Product Manager evolve in the years to come?

Useful Links

The post DYT 036 : Magic of Writing, Developing a Point of View and Storytelling with Lulu Cheng appeared first on Design Your Thinking.

DYT 035 : An Introduction to Interactive Product Roadmaps with Karthik
12:38
2017-12-02 05:09:17 UTC 12:38
DYT 035 : An Introduction to Interactive Product Roadmaps with Karthik

In this Friday Fifteen episode, I will introduce you to Interactive Product Roadmaps and tell you why you should consider making your product roadmaps interactive.

In this particular episode, you will learn

  1. Why do we need Product Roadmaps to be Interactive?
  2. How can you make Product Roadmaps Interactive?

Show Notes

Download my eBook, The 30-Day Product Mission

Blog posts

The post DYT 035 : An Introduction to Interactive Product Roadmaps with Karthik appeared first on Design Your Thinking.

DYT 034 : Visual Communication, Active Listening and Learning Fast with Tristan Kromer
46:34
2017-12-02 05:09:17 UTC 46:34
DYT 034 : Visual Communication, Active Listening and Learning Fast with Tristan Kromer

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Tristan Kromer who is a lean startup coach about Visual Communication, Active Listening and Learning Fast.

Who is Tristan Kromer?

Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue. (Swisscom, Pitney Bowes, Fujitsu, LinkedIn)

He has worked with over 15 technology accelerator programs and ecosystem programs such as Innovation Norway, Vinnova (Sweden), Enterprise Ireland, NEST’up (Belgium), StartSmart (Estonia) and the Innovation Partnership Program (Vietnam-Finland). With his remaining hours, he volunteers his time with Lean Startup Circle and blogs at GrasshopperHerder.com.

What will you learn?

  1. Why is Tristan successful as a product manager?
  2. How Tristan manages staying productive?
  3. Tristan’s secrets in managing the balance between being productive and being creative
  4. What Tristan believes are the top 3 things a Product Manager should be good at
  5. Tristan’s view of how the discipline of Product Management would change in the next 5 years
  6. Tristan’s view on how the role of a Product Manager evolve in the years to come?

Useful Links

The post DYT 034 : Visual Communication, Active Listening and Learning Fast with Tristan Kromer appeared first on Design Your Thinking.

DYT 033 : Marketing Digital Products and the Power of SEO with Vedanarayanan Vedantham
43:36
2017-12-02 05:09:17 UTC 43:36
DYT 033 : Marketing Digital Products and the Power of SEO with Vedanarayanan Vedantham

In this Ferris Wheel episode of The Design Your Thinking Podcast, I speak with Vedanayanan Vedantham, the head of global marketing at Simplilearn about Everything Product Managers and Makers Need to Know about Marketing Digital Products and SEO.

Who is Vedanarayanan Vedantham?

Vedanarayanan Vedantam (Veda) is the Head of marketing globally for Simplilearn. A true blue Indian MNC, an Edu-tech organization headquartered in India and providing knowledge to learners from across the globe. Before this avatar, he helped grow and scale multiple consumer internet businesses across travel and fashion verticals. He graduated from the CMO Academy – INSEAD Singapore in 2015 and he is a member of the India CMO Council Advisory Board.

He also happens to be a creative fiction writer. Conceptualized a fictional character – Prince Surya and published 4 e-books on Amazon as part of the “Adventures of Prince Surya” series.

What will you learn about digital products and marketing?

  1. Who, in Veda’s mind, are the most unorthodox digital marketers?
  2. Who Veda thinks are the most impressive, lesser-known teachers in the digital marketing space?
  3. What makes Veda different from other digital marketers, and who have had the biggest influence on him?
  4. How successful people and startups that Veda has coached have been in being able to replicate the results?
  5. The biggest mistakes Veda sees product teams and startups make when it comes to digital marketing. What Veda sees as a waste of time in what they do today?
  6. What are Veda’s favorite books & resources on inbound marketing? If people had to teach themselves content marketing, what Veda suggests they do?
  7. Veda’s 4-8 week coaching plan for you and me to do digital marketing right

Useful Links

The post DYT 033 : Marketing Digital Products and the Power of SEO with Vedanarayanan Vedantham appeared first on Design Your Thinking.

DYT 032 : An Introduction to Monetization Model with Karthik
12:41
2017-12-02 05:09:17 UTC 12:41
DYT 032 : An Introduction to Monetization Model with Karthik

In this Friday Fifteen episode, I will introduce you to Monetization Model, it’s relationship to Business Model and why it’s important for Product Managers to focus on Monetization Model rather than just revenue or pricing in isolation.

In this particular episode, you will learn

  1. What is Monetization Model?
  2. How it’s different from Business Model?
  3. What are the constituents of Monetization Model?

Show Notes

Download my eBook, The 30-Day Product Mission

Blog posts

The post DYT 032 : An Introduction to Monetization Model with Karthik appeared first on Design Your Thinking.

DYT 031 : Say NO to Stay Focused on the Product with Suzie Prince
38:23
2017-12-02 05:09:17 UTC 38:23
DYT 031 : Say NO to Stay Focused on the Product with Suzie Prince

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Suzie Prince who is the Head of Product at ThoughtWorks and she talks about saying no and how it has helped her build products customers love.

Who is Suzie Prince?

Suzie Prince is Head of Product for ThoughtWorks product division building pioneering tools for software development teams. She has over ten years experience as a product manager designing and delivering software that is valuable, usable, feasible, and desirable. She likes user research, feature toggles and pushing buttons to deploy. She also likes burritos, beer and hiking.

What will you learn?

  1. Why is Suzie successful as a product manager?
  2. How Suzie manages staying productive?
  3. Suzie’s secrets in managing the balance between being productive and being creative
  4. What Suzie believes are the top 3 things a Product Manager should be good at
  5. Suzie’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Suzie see the role of a Product Manager evolve in the years to come?

Useful Links

Suzie Prince on Twitter – @pm_suzie

Listen to Matt LeMay on Active Listening

The post DYT 031 : Say NO to Stay Focused on the Product with Suzie Prince appeared first on Design Your Thinking.

DYT 030 : Understanding the Role of a Business Analyst in a Product Team with Kartik Narayanan
50:20
2017-12-02 05:09:17 UTC 50:20
DYT 030 : Understanding the Role of a Business Analyst in a Product Team with Kartik Narayanan

In this Topical Zoom episode of The Design Your Thinking Podcast, I speak with Kartik Narayanan. a Principal Consultant and Product Manager at ThoughtWorks, and we get chatting about understanding the role of a Business Analyst and how Product Managers can be successful working with Business Analysts.

Who is Kartik Narayanan?

Kartik Narayanan is a voracious reader and creative thinker. He likes to have a logical approach to everything in order to provide the simple, yet optimal solutions. He has published articles on business analysis and agile methodologies. As a hobby, he has developed four Android apps which are available in the play store for free. He loves technology, playing video games and listening to music.

He has been in the IT industry for the last 16 years; playing multiple roles. He is now the Product Manager for Bahmni at ThoughtWorks.

What will you learn?

  1. One thing that has made Kartik successful as a business analyst and maker
  2. What does Kartik’s classic day look like as a Business Analyst?
  3. How does Kartik manage to stay productive?
  4. Secret behind Kartik’s balance to stay creative while being productive?
  5. Top 3 tools Kartik used on a daily or weekly basis as a business analyst
  6. How different is the role of a Product Owner from that of a Product Manager?
  7. Key differences between the roles of a Product Manager and a Business Analyst
  8. Top 3 lessons Kartik learnt working with product teams?
  9. 3 biggest mistakes Kartik has seen product managers make
  10. 2 best product managers Kartik has worked with? Why he thinks they are the best?
  11. 3 Most important things business analysts and makers should focus on in developing a product mindset
  12. What’s Kartik’s advice for people who are contemplating a career path option between that of a Business Analyst and a Product Manager? How can they identify what’s right for them?

Useful Links

Kartik’s website – Digital Amrit

Kartik on LinkedIn

Kartik’s Android Apps on the Google Play Store

Listen to Matt LeMay talk about Active Listening

The post DYT 030 : Understanding the Role of a Business Analyst in a Product Team with Kartik Narayanan appeared first on Design Your Thinking.

DYT 029 : 11 Financial Metrics Product Managers Need to Know with Karthik
11:47
2017-12-02 05:09:17 UTC 11:47
DYT 029 : 11 Financial Metrics Product Managers Need to Know with Karthik

financial metrics for product managersIn this Friday Fifteen episode, I will introduce you to 11 financial metrics that every Product Manager needs to know in order to be effective in the role.

In this particular episode, you will learn

  1. The 11 metrics that are important for Product Managers to know
  2. Key differences between some of the key financial metrics

Show Notes

Download my eBook, The 30-Day Product Mission

Blog posts

The post DYT 029 : 11 Financial Metrics Product Managers Need to Know with Karthik appeared first on Design Your Thinking.

DYT 028 : The Rise of Product Success Manager and Customer Journey with David Fradin
26:36
2017-12-02 05:09:17 UTC 26:36
DYT 028 : The Rise of Product Success Manager and Customer Journey with David Fradin

product success managerIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to David Fradin who is a classically trained Product Manager and coach that worked with Steve Jobs at Apple and worked for David Packard at HP and has done Product Management for over 47 years now. In this episode, David speaks about decision making and how individual and company values play a big part in making decision making easier. In this episode David talks about the customer journey and the rise of the Product Success Manager.

Who is David Fradin?

David Fradin is a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year.

Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple’s management ranks to the same level as Steve Jobs by heading the Apple 3 product line and providing the profits which helped fund the development of the Macintosh.

Since 1969 he has worked on over 75 products and services at 25 small, medium and large organizations and 11 startups covering hardware, software, services, internet SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.

In this particular episode, you will learn

  1. David’s view of how the discipline of Product Management would change in the next 5 years
  2. What David means when he says Entrepreneur is Product Manager Plus?
  3. David’s perspective of the role of a Product Manager will evolve in the years to come
    • Product Success Manger? What is it?
  4. Would like to get David’s recommendation? Here’s what you need to do.

Useful Links

David’s blog – spicecatalyst.com/blog/

David’s courses on Udemy

The HP Way book

The post DYT 028 : The Rise of Product Success Manager and Customer Journey with David Fradin appeared first on Design Your Thinking.

DYT 027 : Values Driven Decision Making and Product Management the HP Way with David Fradin
28:08
2017-12-02 05:09:17 UTC 28:08
DYT 027 : Values Driven Decision Making and Product Management the HP Way with David Fradin

values driven decision makingIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to David Fradin who is a classically trained Product Manager and coach that worked with Steve Jobs at Apple and worked for David Packard at HP and has done Product Management for over 47 years now. In this episode, David speaks about decision making and how individual and company values play a big part in making decision making easier.

Who is David Fradin?

David Fradin is a classically trained product manager at Hewlett-Packard during the 50 years that HP grew 20% a year.

Apple recruited him to bring the first hard disk drive on a personal computer to market. He soon rose in Apple’s management ranks to the same level as Steve Jobs by heading the Apple 3 product line and providing the profits which helped fund the development of the Macintosh.

Since 1969 he has worked on over 75 products and services at 25 small, medium and large organizations and 11 startups covering hardware, software, services, internet SaaS, mobile, advertising, online training, video and for non-profit public policy associations and political campaigns.

In this particular episode, you will learn

  1. What David learnt from David Packard and Steve Jobs?
  2. Why is David successful as a product manager?
    • Mediation
  3. How David manages staying productive?
    • Morning routine
  4. David’s secrets in managing the balance between being productive and being creative
  5. What David believes are the top 3 things a Product Manager should be good at
    • 6 Keys to Product Success

Useful Links

David’s website – spicecatalyst.com

The HP Way book

The post DYT 027 : Values Driven Decision Making and Product Management the HP Way with David Fradin appeared first on Design Your Thinking.

DYT 026 : Get Started With Competitive Analysis with Karthik
13:21
2017-12-02 05:09:17 UTC 13:21
DYT 026 : Get Started With Competitive Analysis with Karthik

get started with competitive analysisIn this Friday Fifteen episode, I will help you get started with competitive analyis by helping you decipher what competitive analysis and outlining steps to get started.

In this particular episode, you will learn

You will learn the following:

  1. What is competitive analysis?
  2. The key ingredients of a competitive analysis

Show Notes

Download my eBook, The 30-Day Product Mission

 

The post DYT 026 : Get Started With Competitive Analysis with Karthik appeared first on Design Your Thinking.

DYT 025 : Why Product Managers are Like Baseball Players with Arvind Mishra
38:46
2017-12-02 05:09:17 UTC 38:46
DYT 025 : Why Product Managers are Like Baseball Players with Arvind Mishra

product managers baseball playersIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Arvind Mishra who is the VP of Product Management at the Dollar Shave Club. He talks about why Product Managers are like Baseball players.

Who is Arvind Mishra?

Arvind is a Product Management Executive that’s really good at creating awesome experiences that millions of customers love and use on a daily basis. He has strong experience executing major site re-inventions, building features that drive lots and lots of customer interactions, and rolling out best in class mobile experiences across iOS, Android, and Mobile Web. He has built and run pricing and promotional systems for a $200M+ subscription business.

In this particular episode, you will learn

  1. Why is Arvind successful as a product manager?
  2. How Arvind manages staying productive?
  3. Arvind’s secrets in managing the balance between being productive and being creative
  4. What Arvind believes are the top 3 things a Product Manager should be good at
  5. Arvind’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Arvind see the role of a Product Manager evolve in the years to come?

Useful Links

The post DYT 025 : Why Product Managers are Like Baseball Players with Arvind Mishra appeared first on Design Your Thinking.

DYT 024 : Why Balancing Product Features Across Personas Is Key with Janna Bastow
30:56
2017-12-02 05:09:17 UTC 30:56
DYT 024 : Why Balancing Product Features Across Personas Is Key with Janna Bastow

balancing product featuresIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Janna Bastow who is the co-founder of ProdPad, ProductTank and Mind The Product, about balancing product features and a lot more!

Who is Janna Bastow?

Janna Bastow is co-founder of ProdPad, product management software that helps product managers build a product roadmap everyone understands and solve problems flexibly. Janna also organizes ProductTank and Mind The Product, a global community of product managers. She likes to inspire great product conversations by asking: “What problem are you trying to solve?”

In this particular episode, you will learn

  1. Why is Janna successful as a product manager?
  2. How Janna manages staying productive?
  3. Janna’s secrets in managing the balance between being productive and being creative
  4. What Janna believes are the top 3 things a Product Manager should be good at
  5. Janna’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Janna see the role of a Product Manager evolve in the years to come?

Useful Links

The post DYT 024 : Why Balancing Product Features Across Personas Is Key with Janna Bastow appeared first on Design Your Thinking.

DYT 023 : How to Run Effective Meetings as a Product Manager with Karthik
18:11
2017-12-02 05:09:17 UTC 18:11
DYT 023 : How to Run Effective Meetings as a Product Manager with Karthik

effective meetingsIn this Friday Fifteen episode, I will help you run effective meetings as a Product Manager and teach you 4 techniques to recollect the content and people in the meeting flawlessly.

In this particular episode, you will learn

You will learn the following:

  1. understand how you can effectively use your time in meetings
  2. techniques to remember people in meetings and recall what each one said

Show Notes

Download my eBook, The 30-Day Product Mission

Listen to episode 020 – Product Stakeholders and the Product Master Plan

The post DYT 023 : How to Run Effective Meetings as a Product Manager with Karthik appeared first on Design Your Thinking.

DYT 022 : Everything Product Managers Need to Know about Content Marketing with Mike Fishbein
34:47
2017-12-02 05:09:17 UTC 34:47
DYT 022 : Everything Product Managers Need to Know about Content Marketing with Mike Fishbein

Content Marketing with Mike FishbeinIn this Topical Zoom episode of The Design Your Thinking Podcast, I speak with Mike Fishbein, a Digital marketer, Content marketing and SEO expert and a Self-published author about Everything Product Managers Need to Know about Content Marketing.

Who is Mike Fishbein?

Mike Fishbein is a Digital marketer. Content marketing and SEO expert. Self-published author. As a content marketer, he has grown consumer websites to over 40k unique visitors per month and generated over 10k leads for b2b companies. His content has been published on sites like Entrepreneur, Business Insider, AdAge and The Next Web.

What will you learn about Content Marketing?

  1. Who Mike thinks are the most unorthodox content marketers?
    • Listen to him talk about Dave Asprey from Bulletproof Coffee, what he thinks makes Dave unorthodox and what Mike learnt from him
  2. Who you think are the most impressive, lesser-known teachers in the content marketing space?
    • Mike talks about Brian Dean here, and much more about what makes him unique
  3. What makes Mike different from other inbound marketers, and who have had the biggest influence on Mike?
  4. How successful people and companies that Mike has coached have been in being able to replicate the results?
  5. What are the biggest mistakes Mike sees product makers and startups make when it comes to inbound marketing? What Mike sees as a waste of time in what they do today?
  6. What are Mike’s favorite books & resources on inbound marketing? If people had to teach themselves content marketing, what Mike suggests they do?
  7. Mike’s 4-8 week coaching plan for me to do content marketing right

Remember: As Product Managers, the idea is not to be an expert at Content Marketing. We need to be dangerous enough to be able to understand and deal with content marketers and participate in conversations without feeling like a deer-in-headlights.

Useful Links

Mike’s website – mfishbein.com

Dave Asprey’s blog – blog.bulletproof.com

Brian Dean’s website – backlinko.com/blog

The post DYT 022 : Everything Product Managers Need to Know about Content Marketing with Mike Fishbein appeared first on Design Your Thinking.

DYT 021 : What Product Managers Need to Know about Product Strategy and Roadmaps with Roman Pichler
41:34
2017-12-02 05:09:17 UTC 41:34
DYT 021 : What Product Managers Need to Know about Product Strategy and Roadmaps with Roman Pichler

product strategy with roman pichlerIn this Topical Zoom episode of The Design Your Thinking Podcast, I speak with Roman Pichler who is a product management expert specialised in digital products, about Product Strategy and Roadmaps.

Who is Roman Pichler?

Roman Pichler is a product management expert specialised in digital products. He has 15 years experience in teaching product managers and product owners, and in helping companies improve their product management capabilities.

Roman is the author of the books Strategize: Product Strategy and Product Roadmap Practices for the Digital Age and Agile Product Management with Scrum, and he writes a popular blog for product professionals.

As the founder and director of Pichler Consulting, Roman looks after the company’s products and services. This keeps his product management practice fresh and allows him to experiment with new ideas. Roman is based in Wendover near London in the United Kingdom.

What will you learn about Product Strategy and Roadmaps?

  1. Product Strategy
    • What were the drivers that made you write a book on Product strategy and specifically for the digital age?
    • What are the biggest mistakes in the area of Product strategy that you see Product managers, founders and startups make?
      • What do you see as a waste of time?
    • How does Innovation Strategy relate to Product strategy?
    • What are the right questions PMs should ask or seek to get answers to, to understand the Product strategy?
    • How can Product organizations best internalise their Product strategy to stand the test of personnel transitions and time?
  2. Product Roadmap
    • Dependency between the Product strategy and Roadmap. Is this bidirectional?
    • What are the characteristics of a good, tangible Roadmap?
    • Sometimes Product strategy can be addressed by multiple variants of the actual product. Desktop and mobile is a practical case. How do roadmaps play a role here? Would they be multiple roadmaps? How can Product teams maintain integrity of these roadmaps as time goes by?

Useful Links

The post DYT 021 : What Product Managers Need to Know about Product Strategy and Roadmaps with Roman Pichler appeared first on Design Your Thinking.

DYT 020 : Product Stakeholders and the Product Master Plan with Karthik
21:48
2017-12-02 05:09:17 UTC 21:48
DYT 020 : Product Stakeholders and the Product Master Plan with Karthik

product stakeholdersIn this Friday Fifteen episode, I will help you understand the key product stakeholders, why they are important and how you can engage with them using the Product Master Plan.

In this particular episode, you will learn

You will learn the following:

  1. understand key product stakeholders and their motivations
  2. what a Product Master Plan is and how you can use it to engage with your product stakeholders

Show Notes

Download my eBook, The 30-Day Product Mission

Listen to Episode 014 – DYT 014 : Is Product Management For Me?

Listen to Episode 017 – DYT 017 : First 30 Days As a Product Manager – Getting Started

Product Manager’s Desk Reference by Steven Haines

The post DYT 020 : Product Stakeholders and the Product Master Plan with Karthik appeared first on Design Your Thinking.

DYT 019 : Organizational Anthropology and Product Management with Rich Mironov
50:12
2017-12-02 05:09:17 UTC 50:12
DYT 019 : Organizational Anthropology and Product Management with Rich Mironov

organizational anthropology rich mironovIn this Topical Zoom episode of The Design Your Thinking Podcast, I speak with Rich Mironov, a seasoned tech executive and serial entrepreneur, about Organizational Anthropology and Product Management.

Who is Rich Mironov?

Rich coaches product executives, product management teams and agile development organizations.  He also parachutes into software companies as interim VP Product/CPO to fix company-level product/market/engineering/revenue issues.  A seasoned tech executive and serial entrepreneur, Rich has been the “product guy” at six start-ups including as CEO and VP Products.  He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.”

Rich earned his software stripes writing COBOL at HP, then spent six years at Tandem Computers, where he launched the company’s first TCP/IP stack. At Sybase, he oversaw database connectivity to more than 40 operating systems, and shipped the first commercial solution for dynamic linking of web pages with databases (web.sql).

He was the first “product guy” at four networking-related start-ups, including iPass (NASDAQ: IPAS) and AirMagnet (acquired by Fluke Networks). Later, he was CMO of Enthiosys, an agile product management consultancy.  In 2010-11, he was co-founder/CEO of Suddenly Social, a social game infrastructure start-up.

Since 2001, Rich also has been an interim executive, consultant or adviser to dozens of early-stage companies and larger technology firms including Yahoo, Cisco, Wealthfront, WhiteHat Security, Varian and VeriSign.

Rich has a BS Physics from Yale with a thesis on dinosaur extinction theories, and an MBA from Stanford.

In this particular episode, you will learn

  1. What is Organizational Anthropology?
  2. What are the common mistakes Product Managers make in understanding attitudes and motivations of executive management and peers?
    • Are the above mistakes only in enterprise product companies or other product businesses too?
  3. How to differentiate the motivation and biases between sales and customers they represent?
  4. How do the best and the worst Product Managers handle a good customer meeting?
    • How much of preparation is enough for a Product Manager in order to have a good customer meeting?
  5. What are the best ways for Product Managers to understand the motivations and biases of other functions within the company?
  6. Conversational intelligence and roadmaps
  7. Roadmaps and the role in having meaningful conversations with executive management
  8. What are the three things Rich sees in a company to conclude if the product team is working well or not?
  9. Top learning resources for Product Managers Rich reads and recommends

Useful Links

The post DYT 019 : Organizational Anthropology and Product Management with Rich Mironov appeared first on Design Your Thinking.

DYT 018 : Product Opportunities for the Future with Daniel Zacarias
41:40
2017-12-02 05:09:17 UTC 41:40
DYT 018 : Product Opportunities for the Future with Daniel Zacarias

daniel zacarias on future of productsIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Daniel Zacarias, a Product Management consultant based in Lisbon, Portugal who also curates the Productized conference.

Who is Daniel Zacarias?

Daniel Zacarias is a freelance Product Management consultant based in Lisbon, Portugal. He works with teams and organizations of different sizes, helping them refine their product ideas, strategies and implement Product Management best practices.

In this particular episode, you will learn

  1. Why is Daniel successful as a product manager?
  2. How Daniel manages staying productive?
  3. Daniel’s secrets in managing the balance between being productive and being creative
  4. What Daniel believes are the top 3 things a Product Manager should be good at
  5. Daniel’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Daniel see the role of a Product Manager evolve in the years to come?

Highlights

  • Success
    • Translate
  • Productivity
    • Tools
    • Email hygiene
    • Buffer
  • Balance
    • Divergent / convergent thinking
  • Product Mindset
    • User Sense
    • Communication
    • Measurement
  • Future of Product
    • Opportunities and not Products
  • Future of PM discipline
    • Problem focus
  • Backlog Exercise

Useful Links

  • Daniel’s blog – Folding Burritos
  • Daniel’s Twitter handle @listentodaniel
  • Episodes with related content
    • DYT 016 : Art of Active Listening and Product Management with Matt LeMay
    • DYT 015 : Focus On Customer Experience like Nike and Disney with Joe Cotellese
    • DYT 010 : Curiosity and The Art of Product Management with Marc Abraham
  • Jon Nastor’s episode – DYT 002 : Dissecting Failure and Why Passion beats Money with Jon Nastor
  • Product

The post DYT 018 : Product Opportunities for the Future with Daniel Zacarias appeared first on Design Your Thinking.

DYT 017 : First 30 Days As a Product Manager – Getting Started with Karthik
21:21
2017-12-02 05:09:17 UTC 21:21
DYT 017 : First 30 Days As a Product Manager – Getting Started with Karthik

first 30 days as product managerIn this Friday Fifteen episode, I will help you get started on a success track in your first 30 days as a Product Manager.

In this particular episode, you will learn

You will learn the following:

  1. the most common mistakes product managers make
  2. areas you should focus on to stay on top of everything around
  3. make the most of that first meeting with your boss

Show Notes

Download my eBook, The 30-Day Product Mission

Listen to Episode 014 – DYT 014 : Is Product Management For Me?

The post DYT 017 : First 30 Days As a Product Manager – Getting Started with Karthik appeared first on Design Your Thinking.

DYT 016 : Art of Active Listening and Product Management with Matt LeMay
39:01
2017-12-02 05:09:17 UTC 39:01
DYT 016 : Art of Active Listening and Product Management with Matt LeMay

matt lemay on active listeningIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Matt LeMay who is a technology communicator, musician, author and the Co-founder of Constellate Data.

Who is Matt LeMay?

Matt LeMay is the co-founder of Constellate Data, a consultancy that helps companies bring human context and complexity back to their data. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly.

Matt is also a musician, recording engineer, senior contributor to music website Pitchfork, and the author of a book about singer-songwriter Elliott Smith.

In this particular episode, you will learn

  1. Why is Matt successful as a product manager?
  2. How Matt manages staying productive?
  3. Matt’s secrets in managing the balance between being productive and being creative
  4. What Matt believes are the top 3 things a Product Manager should be good at
  5. Matt’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Matt see the role of a Product Manager evolve in the years to come?

Highlights

  • Listening
    • Conversation about conversations
    • Active Listening
  • Productivity
    • Less “Busy Work”
    • Tough to measure productivity
  • Balance
    • Group creativity
  • Mindset
    • Humility in letting the group succeed & reflect
  • Failure
    • What is the right scale for this business?
    • Revenue model
    • Sustainable business
    • Product failure is a function of the team designing the product without listening to customers

Useful Links

The post DYT 016 : Art of Active Listening and Product Management with Matt LeMay appeared first on Design Your Thinking.

DYT 015 : Focus On Customer Experience like Nike and Disney with Joe Cotellese
38:52
2017-12-02 05:09:17 UTC 38:52
DYT 015 : Focus On Customer Experience like Nike and Disney with Joe Cotellese

joe cotellese on customer experienceIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Joe Cotellese who is an executive-level product developer and Head of Product Management at AWeber and we talk about focusing on customer experience.

Who is Joe Cotellese?

Joe is an executive-level product developer who has a real passion for creating consumer facing technology products.

Over the last 20 years he has worked with a range of companies – from pre-investment startups to large corporations – to bring high-tech consumer products to life.

Much of his recent focus is in product management and product marketing with a concentration on SaaS, iOS and Android product development. He is also well versed in product lifecycle management, product roadmaps, product positioning, business models, product requirements documents, user stories, UX and interaction design.

Throughout the course of my career he has either directly managed, launched, or developed software for the following:

– An online video advertising network
– An interactive music video network
– A 3D body scanning system to help women find great fitting clothes
– Video set top boxes for hotel pay-per-view services
– A personal video recorder akin to TiVo
– Audio sound cards for the music and video game industry
– A SaaS marketing automation platform that helps businesses connect with their customers

He has been included in a few lists of Product Managers to follow.

In this particular episode, you will learn

  1. Why is Joe successful as a product manager?
  2. How Joe manages staying productive?
  3. Joe’s secrets in managing the balance between being productive and being creative
  4. What Joe believes are the top 3 things a Product Manager should be good at
  5. Joe’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Joe see the role of a Product Manager evolve in the years to come?

Highlights

  • Team
    • Delegate and Trust
  • Tools & Processes
    • Getting Things Done
    • Omni-focus
    • Treat Your Own Life As if it were a Product
      • Vision
      • Mission
      • Roadmap
  • Balance
    • Headspace
    • Scheduling time
    • Consume less content
  • Getting in touch with customers
  • Focus on solution
    • Selling and customer experience
    • What else do they need to get job done?
  • Fail fast
    • Failure is Feedback

Useful Links

The post DYT 015 : Focus On Customer Experience like Nike and Disney with Joe Cotellese appeared first on Design Your Thinking.

DYT 014 : Is Product Management For Me with Karthik
19:00
2017-12-02 05:09:17 UTC 19:00
DYT 014 : Is Product Management For Me with Karthik

product managementIn this Friday Fifteen episode, I will help you understand if Product Management is for you, and help select the right kind of Product Management job.

In this particular episode, you will learn

You will learn a learn a 3-step process to understand your strengths, motivations and fears, give an overview of the kinds of Product Management roles and help select the right kind of Product Management job and role.

Detailed Transcript

Hey welcome to the fourth Friday Fifteen episode on The Design Your Thinking Podcast…and I’m your host, teacher and friend, Karthik. Hope you had a good week! If you are listening to this episode, you are either making products or looking to move to the product world. You are either a product manager who has been managing products for a little while and now looking to explore more product roles, or something who is thinking of switching roles and considering product management as an option.

No matter which bucket you fall into, this episode is for you. As you know, the Friday Fifteen episodes don’t follow any particular order. I pick topics based on what listeners and readers are interested in, as long as I see them relevant to the larger community. Today’s topic is one such. Many people have asked me why and how I got into product management. While there are many who are interested but unable to make the switch, there are others who are just confused if they should get into product management, or product design, or user experience or something else.

Thanks to the world of options today, there are numerous roles out in the market that aid to this confusion. “Product Consultant”, “Innovation Strategist”, “Product Strategist”, “Product Manager”, “Product Owner” and the list just goes on. I’ve been asked by many people who went on to do their MBAs from top B-Schools, but are unhappy with the roles they are in. Some have found their sweet spot by trial and error and gotten into careers and roles that they have always wanted.

So I decided to do this episode and help you navigate this maze and find out if product management is indeed something for you. Will you be happy making the switch? Let’s go and figure out by jumping right in..

ConvertKit Sponsor

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As in any profession, it’s more about yourself than the role, that’s important to pay attention to. Any job could be yours, if you did the right preparation, but it’s important to understand if you’ll be happy doing that job. So in today’s episode, I’ll share a set of 3 steps that will take you from where you are, to deciding to applying or not, to a product management gig.

In the next 10 odd minutes, we are going to see how to go about –

  1. Understanding yourself – your strengths, motivations and passion
  2. Understanding the product management job and its variations
  3. Bridging the gap between You and Your Dream PM Role

First, Understanding Yourself..

This might sound weird or a little philosophical, but how much do you really understand yourself? I was quiet shocked when I really took time to understand myself better. Introspection, as it’s called, is a great investment of our time every once in a while.

So what are we trying to understand about ourselves and why? A product manager’s role, as opposed to many other roles, is particularly a dicey one. One that can make or break products and companies. Sounds too dramatic, but the intention here is let you know that this role cannot and should not be described with a set of skills or knowledge areas. It’s a role that, to a very large extent, exposes our true personality, motivations and fears as we get more involved and start to grow.

Understanding yourself in terms of your strengths, motivations, fears, biases and passion is very key. Let me now walk you through a simple exercise you can do to discover these things about yourself.

Alright, let’s get right back.

The SWOT Exercise

First, start by doing a SWOT exercise on yourself. SWOT stands for Strengths, Weaknesses, Opportunities and Threats, if you have’t heard of the term in the past. You can find a link to an article I’d written on SWOT in the show notes and download the SWOT template if you need to, to do this exercise.

Take a piece of paper, start writing down your top 3-4 strengths, 3-4 weaknesses, 3-4 things you think are opportunities and 3-4 threats. While you probably would understand strengths and weaknesses, let me quickly explain what opportunities and threats are in this context.

Opportunities are those things that have come your way or have access to – like a company-sponsored course or a chance to work on a new and different project or perhaps a new job offer or maybe a friend is asking for your help with something he or she is doing.

When we talk about Threats in your personal context, we are talking about things like professional threats like layoffs, slowdown in hiring, or perhaps you are getting disinterested in doing something in your current role that you will never want to ever do. For instance, I started to get disinterested in building solutions when I was in the solutions business. I was tired of building one-off solutions and not being able to go deep into a problem space.

Now that you understand your strengths, weaknesses, opportunities and threats, let’s try and understand your motivations.

Understand Your Motivations

This exercise, though sounds trivial, can sometimes take a lot of time sheerly because of too many things running in our heads. So, the best time to do what I’m about to tell you to do, is after a morning run or a session of yoga or when your mind has been out of the everyday churn….maybe when you go for a trek with your dog? You figure out a good way, but let me go ahead and give you your exercise…

Are you ready? Let’s do it.

Go back in time by a day and think of all the high moments and what you liked about them. Now go back a week, a month, a year, five years and your childhood. I’m sure you’ve had a lot of good times and enjoyed doing a lot of things. Need be, take a look at old photographs. Write down everything that comes to your mind.

Next, go talk to your best friend or someone you think knows you best. Ask him or her what they think are your strengths and describe moments they thought you were at your best.

You may wonder what these have to do with your job in product management? Tell you what? This has everything to do with being a product manager – you get so many hints about what you enjoy doing – from being alone to leading groups of people to doing creative stuff to a eye for keeping the house in order. Everything.

Now that you have written down your motivations, it’s time you wrote down one or more short phrases describing each of your motivation. For example, I spent my yesterday playing with my son and creating a doll house like in his favorite cartoon, Peppa Pig. It was a lot of fun and it just reaffirmed the fact that I enjoy dabbling with stuff, being hands on and doing creative stuff. And it also helps reaffirm another of my key motivation – entertaining people….even as young as my 3 year-old son!

Now that you’ve done the SWOT and understand your motivations, you are in a far more better position to pick the kind of product management role you want to be doing.

So, are you ready for the next leg?

Understanding the product management job and its variations

Alright, welcome back. It’s now time you understood the product management job and role better. So, here you go…

I always like to talk about the Venn Diagram popularized by Martin Ericsson where he goes on to describe the role of a Product Manager as a combination of Business, Tech and User Experience. That’s a very nice way to look at the role as most often these are the three schools and disciplines from which product managers come.

In other words, you either come from an engineering or tech background, a business or subject matter expertise background with an MBA perhaps and / or a background in user experience or design.

That said, in practical purposes, the day-to-day roles and responsibilities could vary from one job to another. For the sake of this class, I’d like to talk about 5 of these variations, based on how I’ve seen companies hire product managers for:

  1. Manage engineering backlogs and releases
  2. Focus on customers – success, request and more
  3. Focus on helping sales and marketing succeed
  4. Focus on product strategy and roadmap
  5. Manage products or product lines working with executive management

Each of these are focus areas and I tried to list them in the increasing order of probability of finding such roles.

Manage engineering backlogs and releases

Manage engineering backlogs and releases is the first of the focus areas. You can see such roles with the titles like “Product Owner”, “Product Release Manager” or just “Product Manager”. If you were to be hired in such roles, you are expected to be good at project management and have a liking to get into details of every day engineering tasks like managing backlogs, creating stories and planning sprints.

Focus on customers

The second kind is the PM that’s focused on customers. This role is most often found in enterprise software companies where the focus is heavy on managing existing big customers, their requests and supporting the internal customer success teams. Again, this role requires you to be extremely good at listening to people, attention to details, a strong sense of direction and managing critical situations.

Focus on Helping Sales and Marketing Succeed

The third kind of PM role is one that’s focused on helping sales and marketing. If you are hired on one of these roles, you are most likely expected to be on your feet, traveling a lot with your sales and account teams, buddy with them and understand customers and represent your product team. As I said, if you love traveling, talking to people, working odd hours while having a strong interest in learning the business and being able to translate between technical and business talk, you are probably going to love this kind of a role.

Focus on Product Strategy and Roadmap

The fourth kind of PM role is the one that’s focused on product strategy and roadmap. If you’ve done your MBA you are most likely going to get hired into this kind of a role. This one is more focused on the product business side with you doing market research, customer research, competitive research, interviewing customers and more. Again, you don’t need to have an MBA, but a strong experience on the business is what is being looked at.

Manage Products or Product Lines Working with Executive Management

The fifth and the last kind of PM role I’d like to talk about is the one that manages multiple products and product lines. These roles are more focused on upward management, working with executives like CEOs and sales heads. If you are looking to get hired on such roles, you are expected to be strong with your business and communication skills. A lot of soft skills like negotiation and persuasion skills is more important in such roles.

Alright, that’s calls for a sip of water….and a quick musical break!

You still there? Alright! So now you know how to understand yourself and also understood the kind of product management roles you can expect to see. Now its time we looked at how you can bridge the gap between the two.

Bridging the Gap between You and Your Dream Product Management Role

By now you’ve probably understood yourself and your motivations better. You are also aware of what kind of product management gigs are available. Of course there are more nuances to these roles, but you at least know the 5 broad kinds of roles. It’s now time you bridged the gap.

Let me teach you a simple technique so that this exercise doesn’t become a yet-another-exercise and you actually see results.

First, define your goals. Based on your SWOT and the role you’ve picked to focus on, define a maximum of 3-4 goals with a reasonable time – I’d prefer having timelines not more than 12 months. Now, break down the goals.

  1. Take a piece of paper and divide it into 4 columns
  2. In the first column, write down your goal. Say you have something like “Be good at project management”….just making it up for you
  3. In the second column, write down what you need to do in order to meet the goal. It could be something like “Signup for a course / workshop on Agile Project Management”, “Signup for a Scrum Certification” and something like that
  4. In the third column, write down what are the steps you need to take tomorrow to get what you’ve written down in the second column to reality. Maybe you need to get your manager’s approval if you have to take time off or expense a course.

Religiously follow this method every day and track what you did and what you need to do next to move closer to your goal. That’s it!

Conclusion

Alright, that’s all I have for today. I hope you found some value in today’s class. The first and the third steps is definitely applicable to any profession. I hope you go and put this to action, and let me know how it goes! I wish you very good luck with your career!

If you liked listening to this episode, do subscribe to The Design Your Thinking Podcast and leave us a Rating and Review in the iTunes store. No, this is not a scripted readout – I really really mean this. That’s the only way you can help me do more and better episodes. Just go to designyourthinking.com/itunes.

You can find the transcript, links to some articles in the show notes at www.designyourthinking.com/episode014

Till I see you in the next episode, Stay Tuned, Stay Inspired! Keep Pushing! Cheers!

Show Notes

My article titled “SWOT to get valuable product insights” – https://designyourthinking.com/swot-to-get-valuable-product-insights/

Shows on understanding your purpose and building a happy startup:

  1. https://designyourthinking.com/dyt-012-happy-startup-canvas-happiness-business-part-1-laurence-mccahill/
  2. https://designyourthinking.com/dyt-013-happy-startup-canvas-and-happiness-in-business-part-2-with-laurence-mccahill/

The post DYT 014 : Is Product Management For Me with Karthik appeared first on Design Your Thinking.

DYT 013 : Happy Startup Canvas and Happiness in Business (Part 2) with Laurence McCahill
34:58
2017-12-02 05:09:17 UTC 34:58
DYT 013 : Happy Startup Canvas and Happiness in Business (Part 2) with Laurence McCahill

laurence mccahillIn this Ferris Wheel episode of The Design Your Thinking Podcast, I talk to Laurence McCahill and deconstruct his Product Mindset by asking questions that get deep into the way he thinks.

Who is Laurence McCahill?

A recovering digital agency founder, Laurence co-founded The Happy Startup School as a backlash against the prevailing startup culture of high growth and fast exits. In less than 3 years this has grown into a 100,000 strong grass roots movement, having built their reputation on a series of game-changing events and programs.

In this particular episode, you will learn

The first part of this conversation with Laurence – https://designyourthinking.com/dyt-012-happy-startup-canvas-happiness-business-part-1-laurence-mccahill/

  1. Have you trained or coached others to do what you are doing as an entrepreneur? How successful have they been in being able to replicate the results?
    • Frankenstein Factories
  2. What are the biggest mistakes you see product startups make? What do you see as a waste of time in what they do today?
    • What are the biggest mistakes you see bigger product companies make?
      • No one does Lean Startup and do the hard stuff first
      • Jeremiah Gardner – The Lean Brand
        • Most valuable money you spend on a startup is 2-3 bucks on a cup of coffee with a customer
        • Great entrepreneurs don’t try to be proven right, but try to be proven wrong
      • Bad news gets worse the longer you leave it – Rob Fitzpatrick
      • Everyone’s got a plan until they get punched in the face – Mike Tyson
    • What are your key principles for a happy startup?
      • Start with the Why and the Purpose
      • If you had 5 ideas, which one would you do if Money was never the purpose?
  3. What are your favorite books & resources on making products and running product startups? If people had to teach themselves to start a business using Happiness as the Business Model, what do you suggest they do?
  4. If you had to coach me for 4 weeks to get build and launch a product business, and you had a million dollars in the line, what would the coaching look like? What would it look like in 8 weeks?

Useful Links

The post DYT 013 : Happy Startup Canvas and Happiness in Business (Part 2) with Laurence McCahill appeared first on Design Your Thinking.

DYT 012 : Happy Startup Canvas and Happiness in Business (Part 1) with Laurence McCahill
28:20
2017-12-02 05:09:17 UTC 28:20
DYT 012 : Happy Startup Canvas and Happiness in Business (Part 1) with Laurence McCahill

laurence mccahillIn this Ferris Wheel episode of The Design Your Thinking Podcast, I talk to Laurence McCahill and deconstruct his Product Mindset by asking questions that get deep into the way he thinks.

Who is Laurence McCahill?

A recovering digital agency founder, Laurence co-founded The Happy Startup School as a backlash against the prevailing startup culture of high growth and fast exits. In less than 3 years this has grown into a 100,000 strong grass roots movement, having built their reputation on a series of game-changing events and programs.

In this particular episode, you will learn

  1. What is Happiness as a business model?
  2. What does the Happy Startup School do?
  3. Who Laurence thinks are the most unorthodox product / startup people? Why? What do you think of them?
  4. Who Laurence thinks are the most impressive, lesser-known teachers in the product / startup space?
  5. What makes Laurence different from other entrepreneurs and makers?
  6. Who are the people that’ve influenced Laurence the most? Why?

Useful Links

The post DYT 012 : Happy Startup Canvas and Happiness in Business (Part 1) with Laurence McCahill appeared first on Design Your Thinking.

DYT 011 : How to Think Effectively as Product Makers with Karthik
15:38
2017-12-02 05:09:17 UTC 15:38
DYT 011 : How to Think Effectively as Product Makers with Karthik

think effectivelyIn this Friday Fifteen episode, I will teach you how to think effectively and come up with creative ideas.

How often have you wondered “I wish I could think and come up with great ideas like Steve Jobs!”? How often have you thought “I am not a creative person”? Well, that kind of thinking will change after you finish listening to this episode! I know this is a lofty promise and I’ll try to live up to it in the next 15 minutes!

In this particular episode, you will learn

You will learn a 5-staged process and 5 thinking techniques to get you instantly started to change the way you fundamentally think.

Detailed Transcript

Hey welcome to the third episode of the Friday Fifteen on The Design Your Thinking Podcast, and this is me Karthik. Today we are going to learn something that will transform your thinking forever.  How often have you wondered “I wish I could think and come up with great ideas like Steve Jobs!”? How often have you thought “I am not a creative person”? Well, that kind of thinking will change after you finish listening to this episode! I know this is a lofty promise and I’ll try to live up to it in the next 15 minutes!

Well, I’m not selling snake oil or making empty promises, as what I’m about to teach you today has been tried and tested by experts. I learnt these techniques that I’m about to teach from experts in creative thinking and design, like John Thakara, Edward de Bono, Erik Stolterman and many others. These techniques have deep roots in Greek philosophy and has later been described by many authors in various different ways for business, creativity, design and many other disciplines.

My research in “thinking” and “creativity” has been on for over 12 years and it was triggered by this brute realization that hit me in my 20s when I realized that I was far more creative as a young kid as opposed to what I’d grown up to be. Have you observed something similar with yourself? Someone famous seemingly said this, and I quote “We are born creative, but education spoilt us.” Well there is some history to the way the modern education system does this.

If you are interested, you can check out the show notes for some very interesting reads. For now, let’s get back to the topic – “How to Think Effectively?” So, are you ready to change the way you think? Alright, let’s jump right in…

5 Steps to Thinking with the PUNCH

Thinking effectively can be broken down into 5 steps. While I am tempted to give you 5 different steps so you can try and remember them, I’ve found it extremely tough for people to internalize learnings. So I have an acronym for you. I am a martial artist and kicks and punches are the first thing that come to my mind. So the one word you need to remember is PUNCH, to help you think better!

To be able to deliver good PUNCH, you need to know your target, the surroundings and what you want to do with the PUNCH – knock-out someone or just distract and defend.

So what does PUNCH stand for?

“P” stands for Purpose. Thinking without purpose can be extremely useless and sometimes is called day-dreaming. So it all starts with a Purpose. As it is to be successful with anything, your thinking needs to have an aim, a purpose or an objective. Where are we going with this thought? Where and what do we want to end up with? What would define the ideal end state?

Best way is to start by writing down the purpose. Breakdown the purpose or rewrite it multiple times to be clear as to where you want to end. What are you thinking about? Just be mindful of the fact that this definition is very important. For example, if your purpose is to “reduce commute time”, you could do it in multiple ways – work from home, change your job, work out of a closer office space, etc.

Alright, let’s now look at the next step, which is “U” in “PUNCH”, which stands for “Understand the situation”. By now you understand the “purpose” of your thinking very clearly. You know what you want to end up with. It’s now important to understand “what you know and what you don’t know”. This is more about situational awareness. What you know about the situation and some of the perceptions about it.

In our example of “reducing commute time”, we probably know a lot of things including peak traffic hours, toll charges, office timings, appointments and nature of work, etc.

Once you are aware of the situation, you are better off coming up with some ideas or options as to what you can do about it. This is the time when you actually turn on the generator in your mind.

The “N” in PUNCH stands for “Number of options”. Come up with different options and solutions you think will help fulfill the purpose, given what you know about the situation.

Not necessarily each of the solutions you come up with is the right fit for fulfilling the purpose. They are just options. It’s now time you made the choice. “C” in PUNCH stands for “Choice”. This is the 4th stage in your thinking process where you decide on the solution you are going to pick and try to fulfill the purpose.

The 5th and last stage to your thinking process is “H”, which stands for “Hit and Act”. What is the point in thinking and not acting? There is no point knowing the target, fisting, retracting and not delivering the PUNCH!

The last stage is all about “action”. It’s about putting your thinking to action. Marc Abraham in episode010 talks about “What-if” thinking. This kind of thinking falls into the last stage. You know what your purpose is, what the situation is, what the options are, and what you have decided to do. It’s now about delivering the PUNCH. But you want to be aware of scenarios by doing some scenario-planning and asking “what-if” questions to help decide what you would do if something changed from what you know.

Bingo! We just skimmed through the 5 stages of thinking with a PUNCH! That said, like I just mentioned, we just skimmed through the surface. There are a number of processes and techniques that you can use in each of these 5 stages to help you think better. Without having to get into much of detail, I’ll walk you through 5 such techniques that you can use in each of these stages, as appropriate.

Are you ready to learn some simple-yet-powerful thinking techniques? Let’s jump right in!

5 Thinking Techniques with FOCUS

It’s now time we took a look at 5 thinking techniques that you can start to use to think along the 5 thinking stages. For that, I’d like you to remember the word FOCUS and think like a photographer.

So what does FOCUS stand for?

“F” in FOCUS stands for “Frame”. Do you remember the quote “Don’t lose the forest for the trees”? As a photographer, you can choose to take a picture of a forest or just a few trees in that forest. The two frames will tell you two different stories, as the details vary a lot. This is because we tend to think based on the details available in the frame. In other words, the details in the frame act as triggers to our thinking.

A good example for this way of thinking is when you want to think of traveling from one place to another. You can state your thinking goal as “I want to get from point A to point B”, but you can also state your goal as “get form point A to point B using a boat”. The second approach narrows the frame, that you don’t think about other options apart from the boat.

“O” in FOCUS stands for “Object position”. As photographers, we are constantly looking to capture an object of interest in a frame. In the pursuit of good pictures, we constantly keep imagining the object against a different setting or scene or frame. It’s this imagination that helps us take good pictures. Sometimes it’s as good as just changing perspective and looking at the same object from a different angle.

A good example for this kind of thinking is when you want to come up with disruptive ideas for a pen. You can imagine how the pen would write inside water or in space. This helps you think about a pen in a totally different way and think using first principles.

“C” in FOCUS stands for “Change of attention”. As photographers we are also looking to bring a difference to the pictures we capture by changing our attention on different aspects of the object to get the right balance of light, frame composition and so on.

A good way of thinking using this technique is when you have to think of something very differently. Say you are looking to solve a traffic problem at a certain place in a city. Looking at this place from different directions can give you different perspectives because of what you see in the frame.

“U” in FOCUS stands for “Uniqueness and Fit”. This one is less of a photography term, but one we’ve been used to as humans. My toddler son used to play with a set of different shaped blocks that he would drop into a box through differently shaped windows.

We always seek to find a “box” for what we see and fit what we see into it. We stereotype a gruesome looking person to a villain and a handsome looking person to a hero. This is applicable to so many other things we do. This thinking technique curbs creativity, but sometimes comes handy in some thinking situations.

“S” in FOCUS stands for “Sequence and Replace”. The sequence is something that could be a result of a free flow of thoughts or a conscious effort to move the thinking by either associating or replacing parts of the frame.

For example, if you had to think of a distributed public library, you could imagine walking into a library and picking a nice place to sit with a cup of coffee and staring at a menu card with books. Selecting them will either give you an option to read an eBook or perhaps a drone picks that book from a warehouse like storage and brings it to you. This kind of thinking is done by replacing humans with drones, juxtaposing restaurant tables with library tables, associating menu cards to long library aisles. This is a pretty disruptive technique and when used wisely, can help you come up with disruptive ideas.

Conclusion

Awesome! We just learnt 5 new thinking techniques! I can assure you will come up with better and richer ideas, think of everything differently after consciously applying the FOCUS techniques for a few days.

That’s it for today! Thinking effectively is one of the most underrated things for product makers. We all believe that the education and experience we’ve had would’ve automatically made us think effectively, but it’s not true. There are some people who have the tendency to think effectively because of their approach to life and work. Even then, knowing these techniques consciously can help create the awareness and hence avoid over confidence to drive us down the slippery slope.

I hope you found this class helpful and I look forward to seeing you next Friday! If you liked listening to this episode, do subscribe to The Design Your Thinking Podcast and leave us a Rating and Review in the iTunes store. I really really mean this. That’s the only way you can help me do more and better episodes. If you’ve left a rating and review after listening to this episode, do drop me a note with the episode011, and I’ll send you #MakeLearnChange tee.

You can find the transcript, links to a couple of very interesting articles on education and a link to Marc Abraham’s episode in the show notes at www.designyourthinking.com/episode011

Alright, till I see you in the next episode, Stay Tuned, Stay Inspired! Keep Pushing!

Show Notes

Marc Abraham on “Curiosity and the Art of Product Management” – https://designyourthinking.com/dyt-010-curiosity-art-product-management-marc-abraham/

Sir Ken Robinson’s TED Talk “Do schools kill creativity?” – https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity

 

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DYT 010 : Curiosity and The Art of Product Management with Marc Abraham
37:57
2017-12-02 05:09:17 UTC 37:57
DYT 010 : Curiosity and The Art of Product Management with Marc Abraham

marc abraham

In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Marc Abraham about his success & thinking and the Product Mindset.

Who is Marc Abraham?

Marc is an experienced product management professional, having developed a wide range of products at companies such as 7digital, Notonthehighstreet and now at World First.

In this particular episode, you will learn

  1. What makes Marc successful?
    • Managing energy levels
  2. How Marc keeps himself productive?
    • Goals
  3. How Marc manages the balance between being productive and being creative?
  4. What Marc believes are the top three things that’s important for developing a Product Mindset
    • Value
    • Curiosity
    • Data
  5. Marc’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Marc see the role of a Product Manager evolve in the years to come?
    • Data
    • Ecosystems

Useful Links

Marc Abraham on Twitter @MAA1

Marc Abraham on LinkedIn – https://www.linkedin.com/in/abrahammarc

Marc’s blog – https://marcabraham.wordpress.com

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DYT 009 : Learning Product Management Skills with Charles Du
26:44
2017-12-02 05:09:17 UTC 26:44
DYT 009 : Learning Product Management Skills with Charles Du

charles duIn this Topical Zoom episode of The Design Your Thinking Podcast, I talk to Charles Du about Learning and how product managers can learn on the job.

Who is Charles Du?

Charles Du led the design of NASA’s first iPhone app (10+ million downloads, 2+ million hits per day, NASA’s software of the year award) and co-founded the Airbnb for cars. He is an award-winning Product Manager, UX Designer, Lecturer, and international keynote speaker.

Charles has mentored teams at NASA, Apple, Ticketmaster, Live Nation and has taught Product Management and UX Design at Stanford, UCLA, Art Center, and General Assembly.Get his latest Product Management ideas and insights on productcharles.com.Charles is also a digital nomad and has traveled / worked in over 30 countries.

He was selected from 50,000+ applicants to participate in Remote Year, a network of 75 professionals who travel and work remotely. As a group, he will travel to 11+ countries over the course of the year, across Europe, Asia, and South America.Get his latest Digital Nomad tips and strategies on nomadcharles.com.

In this particular episode, you will learn

  1. Why did Charles choose to teach product management skills?
  2. How did Charles go about learning these skills in the first place?
  3. What are the three most important skills or product areas that product managers need to be good at?
  4. How can product managers seek vision clarity and understand product goals?
  5. How can product managers can learn new skills?
  6. How does Charles internalize learnings from books, courses and expert interviews?
  7. How can first-time product managers go about understanding new opportunities in product management?
  8. How to decipher product management job descriptions to understand what is really expected off the role?
  9. What is a structured thinking question?

Useful Links

Charles Du’s website – productcharles.com

Charles Du’s nomadic adventures – nomadcharles.com

Links to Charles’ courses on Udemy:
The Complete Product Management Course
Master the Product Manager Interview

Optionally, you can go to Udemy and apply the code DYT206

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DYT 008 : Get Started With Jobs To Be Done with Karthik
17:50
2017-12-02 05:09:17 UTC 17:50
DYT 008 : Get Started With Jobs To Be Done with Karthik

Jobs To Be DoneIn this Friday Fifteen episode, I will teach you the Jobs To Be Done technique that will help you think about problems from the end users’ perspective and make better products

As product makers it matters most as to how we build our products. Are we looking to build a product and expect customers to use it, or are we looking to build a product that fits into our customers’ lives? Are we in pursuit of the real problem or in pursuit of building a product that we think will solve the problem?

In this particular episode, you will learn

In this episode we’ll learn a secret formula that will help you make products that people actually love.

Take Away

End of the day, people buy products….or, should I say “hire” products to get their jobs done. While products may come and go, these Jobs To Be Done will always remain. It doesn’t matter what your product offers, the features it has or that of your competitors products, people will always have Jobs To Be Done.

That said, given the other dimensions that affect people on a day-to-day basis, like technology, geography, social and political conditions, people will always look for more value from the products they use. So focusing on the jobs to be done, and enhancing your end users’ experience by adding value is the key to your product’s success.

To maximize the chance of making your product or solution more impactful, focus on the Jobs for which your end users are looking for painkillers, and not vitamins.

Thanks for listening to the episode and I hope you learnt something new. More importantly, I hope you’ll do something with it. You can find the transcript of this episode and the links to articles I referred to in the show notes. You can find the show notes at www.designyourthinking.com/episode008

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DYT 007 : Lean Product Mindset and Running Lean with Ash Maurya
35:53
2017-12-02 05:09:17 UTC 35:53
DYT 007 : Lean Product Mindset and Running Lean with Ash Maurya

ash mauryaIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Ash Maurya about his success & thinking and the Product Mindset.

Who is Ash Maurya?

Ash Maurya is the author of the international bestseller “Running Lean: How to Iterate from Plan A to a plan that works” and the creator of the one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Ash lives in Austin, TX.

In this particular episode, you will learn

  1. What makes Ash successful?
  2. How Ash keeps himself productive?
    • Right-Action-Right-Time formula
    • Managing distractions
  3. How Ash manages the balance between being productive and being creative?
    • Starting with a goal
    • Exposing yourself to a lot of different inputs
  4. What Ash believes are the top three things that’s important for developing a Product Mindset
  5. Ash’s view of how the discipline of Product Management would change in the next 5 years
    • It’s Jobs not Products
  6. How does Ash see the role of a Product Manager evolve in the years to come?

Useful Links

Ash Maurya on Twitter @ashmaurya

Lean Stack website – https://leanstack.com

Ash’s latest book, Scaling Lean

Jobs To Be Done framework – http://www.christenseninstitute.org/key-concepts/jobs-to-be-done/

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DYT 006 : Arts-based Learning for Product Makers with John Reaves
40:07
2017-12-02 05:09:17 UTC 40:07
DYT 006 : Arts-based Learning for Product Makers with John Reaves

john reavesIn this Topical Zoom episode of The Design Your Thinking Podcast, I speak with John Reaves about Arts-based Learning.

Who is John Reaves?

John Reaves is a consultant, producer and facilitator working across a variety of innovation-related areas, including product development, product marketing, service innovation, education and the arts. He has a background in anthropology, sociology, and theater, and has worked with a wide range of clients and organizations, including IBM, SAP, Epson, Nationwide, Kraft, Arm & Hammer, the National Science Foundation, Yale University and the Moscow Art Theatre.

In this particular episode, you will learn

  1. What John does as a consultant, producer and facilitator?
  2. How John helps companies innovate in the areas of product development and product marketing
  3. What is the Art of Science Learning initiative?
  4. What is Art-based Learning?
  5. How can businesses take advantage of arts-based learning?
  6. What is the difference between Arts-based learning and Design Thinking?
  7. An Arts-based learning exercise that product makers and product teams can practice on a Friday afternoon

Useful Links

John Reaves on LinkedIn – https://www.linkedin.com/in/johnreaves

John Reaves by email – jreaves at learningworlds.com

PDF that explains how Harvey Seifter is creating a test for creativity – http://www.artofsciencelearning.org/wp-content/uploads/2016/08/AoSL-Research-Report-The-Impact-of-Arts-Based-Innovation-Training-Executive-Summary-release-copy.pdf

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DYT 005 : Take Control of Your Life and Work with Karthik
11:41
2017-12-02 05:09:17 UTC 11:41
DYT 005 : Take Control of Your Life and Work with Karthik

take controlIn this Friday Fifteen episode, I teach a simple workflow and framework that will help busy product makers take control of your life and work.

How many times have you felt that there is too much of work to be done, but so less time? How many times have you missed appointments and deadlines, forgotten to-dos, missed wishing someone close on their birthday, or even worse, got reminded of your birthday when someone at work wished you? Well, the reason for most of these issues is the fact that we have too many things on our mind all the time.

What will you Learn? Take control of Life and Work (and more):

As product makers, we are constantly bombarded with requests at work.
  1. Can you review this feature?
  2. Remember that customer we visited last month? They have bumped into a major issue with our software and want to speak to you.
  3. Are you available for a customer briefing next Wednesday?
  4. There is a quarterly review meeting with the CEO this afternoon and I need you to prepare for it and be available by 3pm
The list goes on. So how can you get yourself uncluttered ASAP? Here is what you need to do. No matter what the request is, there are five stages of processing these requests:
  1. Collect everything that needs your attention
  2. Process each of these items and decide what to do about each of them
  3. Organize the results
  4. Review as options
  5. Do the task

The above is a simple 5-step process that you can implement to empty your mind and stay fully in control of your life and work. We’ll discuss this in detail in less than 15 minutes.

Useful Links

Trello – here is a link to the tool

The book Getting Things Done by David Allen

Here is a link to the downloadable worksheet

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DYT 004 : The Craft of Product Management with Nir Erlich
38:42
2017-12-02 05:09:17 UTC 38:42
DYT 004 : The Craft of Product Management with Nir Erlich

nir erlichIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Nir Erlich about his success & thinking and the Product Mindset.

Who is Nir Erlich?

Nir Erlich is a serial entrepreneur and product guy who currently is the Co-founder of Craft.io, an Agile Product Management tool that’s built for agile and lean product discovery, planning and communication. One of the companies he Co-founded earlier, RayV, was acquired by Yahoo. He has been making products most of his life. He enjoys Kitesurfing and Snowboarding when he is not at work.

In this particular episode, you will learn

  1. What makes Nir successful?
  2. How Nir keeps himself productive?
  3. Balance between being productive and being creative?
  4. How Nir makes decisions?
  5. Nir’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Nir see the role of a Product Manager evolve in the years to come?
  7. Nir shares an empathy test towards the end of this episode – try it!

Useful Links

Nir Erlich on Twitter @nirerlich

Craft on Twitter @CreateWithCraft

Craft.io – Craft.io

Nir has made a special offer on Craft.io for you, my listeners – Use Craft.io for 3 months with unlimited products – Signup for Craft.io and send Nir an email saying you heard about Craft.io on The Design Your Thinking Podcast – that’s it!

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

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DYT 003 : Why Taking a Break Can Help You Make Better Products with Boris Krstovic
41:54
2017-12-02 05:09:17 UTC 41:54
DYT 003 : Why Taking a Break Can Help You Make Better Products with Boris Krstovic

boris krstovicIn this Focus Forty episode of The Design Your Thinking Podcast, I talk to Boris Krstovic about his success & thinking and the Product Mindset.

Who is Boris Krstovic?

Product guy and technology entrepreneur. Head of Product at ASMALLWORLD (private lifestyle social network). In the past co-founded @ NewsCurve real-time analytics (acquired by Neodata Intelligence, Inc.) and Vivvo CMS.

Boris is a foodie and a sommelier!

In this particular episode, you will learn?

  1. What makes Boris successful?
  2. How Boris keeps himself productive?
  3. Balance between being productive and being creative.
  4. Decision-making hacks.
  5. Boris’ view of how the discipline of Product Management would change in the next 5 years
  6. How does Boris see the role of a Product Manager evolve in the years to come?
  7. Boris shares an exercise you should do in the next few minutes after listening to this episode

Useful Links

Boris Krstovic on Twitter @bkrstovic

Boris Krstovic on Quora – quora.com/profile/Boris-Krstovic

Seth Godin’s book – The Dip

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DYT 002 : Dissecting Failure and Why Passion Beats Money with Jon Nastor
32:55
2017-12-02 05:09:17 UTC 32:55
DYT 002 : Dissecting Failure and Why Passion Beats Money with Jon Nastor

Jon Nastor

In this Topical Zoom episode of The Design Your Thinking Podcast, I talk to Jon Nastor about a product that he recently pulled the plug on. We get deep into the story and understand some of the key learnings from shutting down a successful product.

Who is Jon Nastor?

Jon Nastor is a digital entrepreneur, writer, and punk rock drummer. He’s the host of a popular podcast called Hack the Entrepreneur where he’s done 250+ interviews with entrepreneurs from all over the world, driving 2.1 million downloads. When he’s not podcasting, he builds software and travels the world with his family.

In this particular episode, you will learn

  1. The story of VelocityPage, a WordPress plugin
  2. How Jon went about deciding on the product and finding a co-founder?
  3. How Jon and his co-founder went about deciding to work on this product 3 years ago?
  4. When did the thought of closing down VelocityPage cross your mind first, and how did you go about handling that thought?
  5. Jon’s biggest learnings from this exercise
  6. Advice to new product makers who are planning to build a WordPress plugin
  7. Advice on how to find the right business partner & establish a contract upfront for seamless execution

Useful Links

Jon Nastor on Twitter @jonnastor

Hack The Entrepreneur – www.hacktheentrepreenur.com

Meet Edgar – www.meetedgar.com

How to Choose the Right Business Partner (7 Tips I have Learned Overtime) by Syed Balkhi – syedbalkhi.com/how-to-choose-the-right-business-partner-7-tips-i-have-learned-overtime/

Read More

  • Tiny Book Of Triggers – learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

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DYT 001 : Whiskey Evaporation and the Cost of Doing Business with Ellen Chisa
33:32
2017-12-02 05:09:17 UTC 33:32
DYT 001 : Whiskey Evaporation and the Cost of Doing Business with Ellen Chisa

Ellen Chisa
In this Focus Forty episode of The Design Your Thinking Podcast, I talk to Ellen Chisa about her success, thinking, the cost of doing business and the product mindset.

Who is Ellen Chisa?

Ellen Chisa is the Vice President of Product of Lola, an app that provides on-demand service for all things related to travel. She joined Lola in May 2015, after several years as a product manager for Kickstarter and Microsoft. She has a lifelong passion for education, and has dedicated her career to developing products that facilitate learning and focus on User Experience, particularly for mobile devices. Chisa is a graduate of the Franklin W. Olin College of Engineering with a B.S. in Electrical & Computer Engineering, and is currently on sabbatical from Harvard Business School, after completing her first year. She currently resides in Boston, Massachusetts.

What will you Learn? Product Mindset, How to look at Cost in doing business, and more.

  1. What makes Ellen successful?
  2. Productivity secrets
  3. Balancing between being productive and being creative
  4. The 3 most important skills every product manager should possess
  5. Ellen’s view of how the discipline of Product Management would change in the next 5 years
  6. How does Ellen see the role of a Product Manager evolve in the years to come?
  7. Ellen shares an exercise you should do in the next few minutes after listening to this episode

Useful Links

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)

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DYT 000 : Welcome, Introduction and What to Expect
7:48
2017-12-02 05:09:17 UTC 7:48
DYT 000 : Welcome, Introduction and What to Expect

Introduction and What to Expect

In this episode of The Design Your Thinking Podcast, I introduce you to the show, the title music and the episode formats. I also quickly introduce myself and talk about why I picked the name Design Your Thinking for the blog and podcast.

Quick Links

To know more about Karthik, visit designyourthinking.com/about

To know more about The Design Your Thinking Podcast, visit designyourthinking.com/about-podcast

If you’d like to get on the show and be my guest, visit designyourthinking.com/participate

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