Design

UI Breakfast: UI/UX Design and Product Strategy

Jane Portman

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

Episodes

Episode 84: Storytelling in UX with Dan Nessler
00:37:38
2017-12-02 04:56:49 UTC 00:37:38
Episode 84: Storytelling in UX with Dan Nessler

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Recommend a Guest

I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.

Episode 83: Building a Unique Identity with Melissa Eggleston
00:36:14
2017-12-02 04:56:49 UTC 00:36:14
Episode 83: Building a Unique Identity with Melissa Eggleston

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at refineai.com/uibreakfast and receive 20% off your first year if you decide to sign up.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 82: Healthy Ending Experiences with Joe Macleod
00:41:52
2017-12-02 04:56:49 UTC 00:41:52
Episode 82: Healthy Ending Experiences with Joe Macleod

We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 81: Writing & Publishing Professional Books with Rachel Andrew
00:41:16
2017-12-02 04:56:49 UTC 00:41:16
Episode 81: Writing & Publishing Professional Books with Rachel Andrew

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at extra.ai

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 80: Design Systems Engineering with James Stone
00:48:15
2017-12-02 04:56:49 UTC 00:48:15
Episode 80: Design Systems Engineering with James Stone

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to zencastr.com and use your promocode UIBREAKFAST to get 20% off your first three months.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 79: Typography in UI Design with Rafal Tomal
00:42:36
2017-12-02 04:56:49 UTC 00:42:36
Episode 79: Typography in UI Design with Rafal Tomal

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 78: Customer-Driven Organic Growth with Ashley Greene
00:54:16
2017-12-02 04:56:49 UTC 00:54:16
Episode 78: Customer-Driven Organic Growth with Ashley Greene

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at jamf.com/uibreakfast and start managing your first three devices for free.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 77: UX Roadmapping with David Pasztor
00:43:23
2017-12-02 04:56:49 UTC 00:43:23
Episode 77: UX Roadmapping with David Pasztor

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 76: Self-Care for the Creatives with Femke van Schoonhoven
00:46:16
2017-12-02 04:56:49 UTC 00:46:16
Episode 76: Self-Care for the Creatives with Femke van Schoonhoven

Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners.

If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 75: Organizing a UX Research Panel with Ashley Warren
00:34:40
2017-12-02 04:56:49 UTC 00:34:40
Episode 75: Organizing a UX Research Panel with Ashley Warren

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 74: Social Media for Brands with Liam Sarsfield
00:39:56
2017-12-02 04:56:49 UTC 00:39:56
Episode 74: Social Media for Brands with Liam Sarsfield

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 73: Minimizing UX Debt with Jack Moffett
00:52:39
2017-12-02 04:56:49 UTC 00:52:39
Episode 73: Minimizing UX Debt with Jack Moffett

Does your product suffer from inconsistent behavior or performance? Then you're probably dealing with UX debt. In this episode, we're tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You'll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try it free for 30 days at balsamiq.com — you’ll be productive in no time!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 72: Creative Habits and Routines with Tomas Laurinavicius
00:55:53
2017-12-02 04:56:49 UTC 00:55:53
Episode 72: Creative Habits and Routines with Tomas Laurinavicius

What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 71: Getting Started in Technical Training with Reuven Lerner
00:52:25
2017-12-02 04:56:49 UTC 00:52:25
Episode 71: Getting Started in Technical Training with Reuven Lerner

Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 70: Articulating Design Decisions with Tom Greever
00:50:23
2017-12-02 04:56:49 UTC 00:50:23
Episode 70: Articulating Design Decisions with Tom Greever

"Selling" your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 69: Switching to UI/UX with Nick Babich
00:39:03
2017-12-02 04:56:49 UTC 00:39:03
Episode 69: Switching to UI/UX with Nick Babich

How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 68: Conversational UX with Jonathan Stark
00:58:10
2017-12-02 04:56:49 UTC 00:58:10
Episode 68: Conversational UX with Jonathan Stark

The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. Are you racing against the clock, wrapping up three projects at once, while facing a mountain of paperwork? There is a better way! FreshBooks has been redesigned from the ground up and custom built for exactly the way you work. It's the simplest way to be more productive, organized, and — most importantly — get paid faster.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 67: Building Creative Communities with David Sherry
00:47:16
2017-12-02 04:56:49 UTC 00:47:16
Episode 67: Building Creative Communities with David Sherry

What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 66: Designing for Travel Tech with Jenny Shen
00:45:09
2017-12-02 04:56:49 UTC 00:45:09
Episode 66: Designing for Travel Tech with Jenny Shen

Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 65: Measuring User Happiness with Richard Felix
00:35:29
2017-12-02 04:56:49 UTC 00:35:29
Episode 65: Measuring User Happiness with Richard Felix

Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 64: Making Freemium Work with Bridget Harris
00:51:49
2017-12-02 04:56:49 UTC 00:51:49
Episode 64: Making Freemium Work with Bridget Harris

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman
00:54:09
2017-12-02 04:56:49 UTC 00:54:09
Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman

UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden, between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 62: Teaching Design Theory with Jarrod Drysdale
00:43:30
2017-12-02 04:56:49 UTC 00:43:30
Episode 62: Teaching Design Theory with Jarrod Drysdale

What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at balsamiq.com — you’ll be productive in no time!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Episode 61: Building Successful UX Teams with Alberto Orsini
00:59:21
2017-12-02 04:56:49 UTC 00:59:21
Episode 61: Building Successful UX Teams with Alberto Orsini

What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.

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Show Notes

Today's Sponsor

This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person!

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Episode 60: Training Video Production with Ed Vinicombe
00:40:50
2017-12-02 04:56:49 UTC 00:40:50
Episode 60: Training Video Production with Ed Vinicombe

Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera.

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Today's Sponsor

This episode is brought to you by Balsamiq Mockups — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com.

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Episode 59: International UX with Joe Leech
00:56:56
2017-12-02 04:56:49 UTC 00:56:56
Episode 59: International UX with Joe Leech

How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.

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Today's Sponsor

This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com.

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Episode 58: One Day of User Research with Liston Witherill
00:41:28
2017-12-02 04:56:49 UTC 00:41:28
Episode 58: One Day of User Research with Liston Witherill

How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

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Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

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Episode 57: Pricing Strategy for Designers with Nathan Allotey
00:52:05
2017-12-02 04:56:49 UTC 00:52:05
Episode 57: Pricing Strategy for Designers with Nathan Allotey

Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

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Episode 56: Product Development Secrets with Claire Suellentrop
01:07:27
2017-12-02 04:56:49 UTC 01:07:27
Episode 56: Product Development Secrets with Claire Suellentrop

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

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Episode 55: Designing for Engagement with Susan Weinschenk
00:59:13
2017-12-02 04:56:49 UTC 00:59:13
Episode 55: Designing for Engagement with Susan Weinschenk

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up!

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Episode 54: Documenting UX Reviews with Jean-Michel Lacroix
00:38:38
2017-12-02 04:56:49 UTC 00:38:38
Episode 54: Documenting UX Reviews with Jean-Michel Lacroix

We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 53: Trust Marketing with Paul Jarvis
00:46:08
2017-12-02 04:56:49 UTC 00:46:08
Episode 53: Trust Marketing with Paul Jarvis

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 52: Data-Driven Design with Brent Palmer
00:47:39
2017-12-02 04:56:49 UTC 00:47:39
Episode 52: Data-Driven Design with Brent Palmer

How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 51: Your Productivity Toolbox with Francesca Geens
00:52:56
2017-12-02 04:56:49 UTC 00:52:56
Episode 51: Your Productivity Toolbox with Francesca Geens

There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 50: Becoming a Brand Evangelist with Dennis Field
00:35:46
2017-12-02 04:56:49 UTC 00:35:46
Episode 50: Becoming a Brand Evangelist with Dennis Field

It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.

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Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke
00:38:25
2017-12-02 04:56:49 UTC 00:38:25
Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke

In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process "from idea to launch" — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.

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Episode 48: Reverse-Engineering Your Life & Work with Drew Thomas
00:33:03
2017-12-02 04:56:49 UTC 00:33:03
Episode 48: Reverse-Engineering Your Life & Work with Drew Thomas

Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can "do what we want" these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.

Download the MP3 audio file: right-click here and choose Save As.

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Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth
00:35:10
2017-12-02 04:56:49 UTC 00:35:10
Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth

Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.

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Episode 46: How to Find Your Mentor with Greg Gilbert
00:47:44
2017-12-02 04:56:49 UTC 00:47:44
Episode 46: How to Find Your Mentor with Greg Gilbert

How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.

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Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt
00:45:29
2017-12-02 04:56:49 UTC 00:45:29
Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.

Download the MP3 audio file: right-click here and choose Save As.

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Episode 44: Finding Your Voice in Social Media with Mojca Mars
00:43:39
2017-12-02 04:56:49 UTC 00:43:39
Episode 44: Finding Your Voice in Social Media with Mojca Mars

Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.

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Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 43: User Experience in Ecommerce with Kurt Elster
00:48:06
2017-12-02 04:56:49 UTC 00:48:06
Episode 43: User Experience in Ecommerce with Kurt Elster

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.

Download the MP3 audio file: right-click here and choose Save As.

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Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 42: Hiring for UX Positions with Sarah Doody
00:53:40
2017-12-02 04:56:49 UTC 00:53:40
Episode 42: Hiring for UX Positions with Sarah Doody

Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.

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Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 41: Writing Killer Design Proposals with Nathan Powell
00:54:43
2017-12-02 04:56:49 UTC 00:54:43
Episode 41: Writing Killer Design Proposals with Nathan Powell

Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Big Thanks to Our Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 40: Learning Through Projects with Sacha Greif
00:29:04
2017-12-02 04:56:49 UTC 00:29:04
Episode 40: Learning Through Projects with Sacha Greif

Design or development? You can say "yes" to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process.

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Episode 39: Positioning Your Services with Philip Morgan
00:42:59
2017-12-02 04:56:49 UTC 00:42:59
Episode 39: Positioning Your Services with Philip Morgan

Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.

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Episode 38: Building Creative Habits with Shawn Blanc
00:52:09
2017-12-02 04:56:49 UTC 00:52:09
Episode 38: Building Creative Habits with Shawn Blanc

Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.

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Episode 37: Customer Support Done Right with Alex Yumashev
00:36:14
2017-12-02 04:56:49 UTC 00:36:14
Episode 37: Customer Support Done Right with Alex Yumashev

Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis.

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Episode 36: Research-Driven A/B Testing with Nick Disabato
00:35:57
2017-12-02 04:56:49 UTC 00:35:57
Episode 36: Research-Driven A/B Testing with Nick Disabato

When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.

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Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun
00:48:27
2017-12-02 04:56:49 UTC 00:48:27
Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable!

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Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott
00:46:56
2017-12-02 04:56:49 UTC 00:46:56
Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses.

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Episode 33: Gathering Website Content in One Week with Kelsey Kreiling
00:42:16
2017-12-02 04:56:49 UTC 00:42:16
Episode 33: Gathering Website Content in One Week with Kelsey Kreiling

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines!

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Episode 32: Writing About UI/UX Professionally with Ben Gremillion
00:57:02
2017-12-02 04:56:49 UTC 00:57:02
Episode 32: Writing About UI/UX Professionally with Ben Gremillion

UI Breakfast Podcast. Episode 32: Writing About UI/UX Professionally with Ben Gremillion

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.

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Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price
00:59:58
2017-12-02 04:56:49 UTC 00:59:58
Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Leave a Review

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Don't Miss the Online Workshop

In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
00:55:48
2017-12-02 04:56:49 UTC 00:55:48
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker
01:04:27
2017-12-02 04:56:49 UTC 01:04:27
Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 28: Psychological Principles of Persuasive Design with Victor Yocco
00:49:35
2017-12-02 04:56:49 UTC 00:49:35
Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Episode 27: Helping Startups Gain Traction with Jay Acunzo
00:43:20
2017-12-02 04:56:49 UTC 00:43:20
Episode 27: Helping Startups Gain Traction with Jay Acunzo

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
00:55:57
2017-12-02 04:56:49 UTC 00:55:57
Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

  • Frontify — Roger's SaaS product we're talking about
  • ProductBoard — tool they use for product management
  • Intercom — tool they use for getting feedback from users
  • Follow Roger on Twitter: @rogerdudler

Episode 25: Building Effective Course Software
00:35:29
2017-12-02 04:56:49 UTC 00:35:29
Episode 25: Building Effective Course Software

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

  • Doki — Marie's SaaS product for delivering online courses
  • Teachable — another popular course platform we're talking about
  • Follow Marie on Twitter: @mariepoulin

Episode 24: Getting Started with Digital Strategy
00:36:50
2017-12-02 04:56:49 UTC 00:36:50
Episode 24: Getting Started with Digital Strategy

Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Episode 23: Building an Online School from Scratch
00:46:31
2017-12-02 04:56:49 UTC 00:46:31
Episode 23: Building an Online School from Scratch

In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.

Show Notes

Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur
00:29:46
2017-12-02 04:56:49 UTC 00:29:46
Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur

Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once.

Show Notes

Episode 21: Becoming a UX Leader with Danny Setiawan
00:44:41
2017-12-02 04:56:49 UTC 00:44:41
Episode 21: Becoming a UX Leader with Danny Setiawan

Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.

Show Notes

Episode 20: Mastering Creative Direction with Liam Sarsfield
00:48:10
2017-12-02 04:56:49 UTC 00:48:10
Episode 20: Mastering Creative Direction with Liam Sarsfield

Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.

Show Notes

Episode 19: Creating a Powerful Brand with Laura Roeder
00:37:55
2017-12-02 04:56:50 UTC 00:37:55
Episode 19: Creating a Powerful Brand with Laura Roeder

How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).

Show Notes

Episode 18: Staying in Flow with Anders Thue Pedersen
00:42:00
2017-12-02 04:56:50 UTC 00:42:00
Episode 18: Staying in Flow with Anders Thue Pedersen

It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.

Show Notes

Episode 17: Marketing Challenges
00:42:54
2017-12-02 04:56:50 UTC 00:42:54
Episode 17: Marketing Challenges

Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing!

Show Notes

Episode 16: Lessons from Guests
00:29:34
2017-12-02 04:56:50 UTC 00:29:34
Episode 16: Lessons from Guests

Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.

Show Notes

Episode 15: Podcasting Workflow
00:28:16
2017-12-02 04:56:50 UTC 00:28:16
Episode 15: Podcasting Workflow

In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things."

Show Notes

The UI Audit: Interview with Rob Walling of Drip
00:41:00
2017-12-02 04:56:50 UTC 00:41:00
The UI Audit: Interview with Rob Walling of Drip

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active.

Show Notes

The UI Audit: Interview with Tope Awotona of Calendly
00:41:03
2017-12-02 04:56:50 UTC 00:41:03
The UI Audit: Interview with Tope Awotona of Calendly

This is a special founder interview from Jane's book, "The UI Audit." In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.

Show Notes

Episode 14: Business of Podcasting
00:27:52
2017-12-02 04:56:50 UTC 00:27:52
Episode 14: Business of Podcasting

What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.

Show Notes

Episode 13: Podcasting Fears and Goals
00:28:26
2017-12-02 04:56:50 UTC 00:28:26
Episode 13: Podcasting Fears and Goals

In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.

Show Notes

Episode 12: Introducing Christopher Hawkins
00:27:52
2017-12-02 04:56:50 UTC 00:27:52
Episode 12: Introducing Christopher Hawkins

Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.

Show Notes

Episode 11: Interviewing People Effectively
00:30:51
2017-12-02 04:56:50 UTC 00:30:51
Episode 11: Interviewing People Effectively

This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible?

Show Notes

Episode 10: Writing Technical Documents with Thomas Cannon
00:59:30
2017-12-02 04:56:50 UTC 00:59:30
Episode 10: Writing Technical Documents with Thomas Cannon

Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade).

Show Notes

Episode 9: Designing Products with Amy Hoy
00:46:39
2017-12-02 04:56:50 UTC 00:46:39
Episode 9: Designing Products with Amy Hoy

Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products.

Show Notes

Episode 8: Writing the Perfect Email
01:05:04
2017-12-02 04:56:50 UTC 01:05:04
Episode 8: Writing the Perfect Email

Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!

Show Notes

  • Email Hunter — find email addresses quickly (free plan available)
  • All My Tweets — displays user's full Twitter history for easy text search
  • The Startup Chat — an awesome podcast by Steli Efti and Hiten Shah

Episode 7: Organizing a Podcast Tour
01:06:34
2017-12-02 04:56:50 UTC 01:06:34
Episode 7: Organizing a Podcast Tour

Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes.

Show Notes

  • BuzzSumo — find the key influencers to promote your content
  • Quickmail — software for sending personalized cold emails
  • Streak — CRM for Gmail
  • Boomerang for Gmail — schedule an email to be returned to you later
  • Edgar — social media management tool that re-uses your best content

Episode 6: Running a Successful Outreach Campaign
01:10:24
2017-12-02 04:56:50 UTC 01:10:24
Episode 6: Running a Successful Outreach Campaign

Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques!

Show Notes

  • The Brain Audit by Sean D'Souza
  • Built With — shows what instruments sites use for shopping carts, analytics, hosting and many more
  • Nerdy Data — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc.
  • Email Hunter — email address finder
  • Yesware Email Tracking — with this Gmail plugin, see who opens your emails and clicks on your links
  • Quickmail — software for sending personalized cold emails
  • Buzzstream — professional outreach software

Episode 5: Choosing the Right Words
00:49:21
2017-12-02 04:56:50 UTC 00:49:21
Episode 5: Choosing the Right Words

In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.

Show Notes

Episode 4: Choosing the Right Audience
00:45:30
2017-12-02 04:56:50 UTC 00:45:30
Episode 4: Choosing the Right Audience

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

Episode 3: Introducing Kai Davis
00:48:44
2017-12-02 04:56:50 UTC 00:48:44
Episode 3: Introducing Kai Davis

In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects.

Episode 2: Matthew Lehner
00:28:34
2017-12-02 04:56:50 UTC 00:28:34
Episode 2: Matthew Lehner

This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.

Episode 1: Dennis Field
00:42:10
2017-12-02 04:56:50 UTC 00:42:10
Episode 1: Dennis Field

In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.

Episode 85: Validating Your SaaS Product with Brian Casel
00:59:38
2017-12-14 19:11:11 UTC 00:59:38
Episode 85: Validating Your SaaS Product with Brian Casel

How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Episode 84: Storytelling in UX with Dan Nessler
00:37:38
2017-12-14 19:11:11 UTC 00:37:38
Episode 84: Storytelling in UX with Dan Nessler

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com

Interested in sponsoring an episode? Learn more here.

Leave a Review

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Recommend a Guest

I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.

Episode 83: Building a Unique Identity with Melissa Eggleston
00:36:14
2017-12-14 19:11:11 UTC 00:36:14
Episode 83: Building a Unique Identity with Melissa Eggleston

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at refineai.com/uibreakfast and receive 20% off your first year if you decide to sign up.

Interested in sponsoring an episode? Learn more here.

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Episode 82: Healthy Ending Experiences with Joe Macleod
00:41:52
2017-12-14 19:11:11 UTC 00:41:52
Episode 82: Healthy Ending Experiences with Joe Macleod

We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 81: Writing & Publishing Professional Books with Rachel Andrew
00:41:16
2017-12-14 19:11:11 UTC 00:41:16
Episode 81: Writing & Publishing Professional Books with Rachel Andrew

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at extra.ai

Interested in sponsoring an episode? Learn more here.

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Episode 80: Design Systems Engineering with James Stone
00:48:15
2017-12-14 19:11:11 UTC 00:48:15
Episode 80: Design Systems Engineering with James Stone

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to zencastr.com and use your promocode UIBREAKFAST to get 20% off your first three months.

Interested in sponsoring an episode? Learn more here.

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Episode 79: Typography in UI Design with Rafal Tomal
00:42:36
2017-12-14 19:11:11 UTC 00:42:36
Episode 79: Typography in UI Design with Rafal Tomal

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

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Episode 78: Customer-Driven Organic Growth with Ashley Greene
00:54:16
2017-12-14 19:11:11 UTC 00:54:16
Episode 78: Customer-Driven Organic Growth with Ashley Greene

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at jamf.com/uibreakfast and start managing your first three devices for free.

Interested in sponsoring an episode? Learn more here.

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Episode 77: UX Roadmapping with David Pasztor
00:43:23
2017-12-14 19:11:11 UTC 00:43:23
Episode 77: UX Roadmapping with David Pasztor

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 76: Self-Care for the Creatives with Femke van Schoonhoven
00:46:16
2017-12-14 19:11:11 UTC 00:46:16
Episode 76: Self-Care for the Creatives with Femke van Schoonhoven

Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners.

If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 75: Organizing a UX Research Panel with Ashley Warren
00:34:40
2017-12-14 19:11:11 UTC 00:34:40
Episode 75: Organizing a UX Research Panel with Ashley Warren

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 74: Social Media for Brands with Liam Sarsfield
00:39:56
2017-12-14 19:11:11 UTC 00:39:56
Episode 74: Social Media for Brands with Liam Sarsfield

What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 73: Minimizing UX Debt with Jack Moffett
00:52:39
2017-12-14 19:11:11 UTC 00:52:39
Episode 73: Minimizing UX Debt with Jack Moffett

Does your product suffer from inconsistent behavior or performance? Then you're probably dealing with UX debt. In this episode, we're tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You'll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try it free for 30 days at balsamiq.com — you’ll be productive in no time!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 72: Creative Habits and Routines with Tomas Laurinavicius
00:55:53
2017-12-14 19:11:11 UTC 00:55:53
Episode 72: Creative Habits and Routines with Tomas Laurinavicius

What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 71: Getting Started in Technical Training with Reuven Lerner
00:52:25
2017-12-14 19:11:11 UTC 00:52:25
Episode 71: Getting Started in Technical Training with Reuven Lerner

Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 70: Articulating Design Decisions with Tom Greever
00:50:23
2017-12-14 19:11:11 UTC 00:50:23
Episode 70: Articulating Design Decisions with Tom Greever

"Selling" your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 69: Switching to UI/UX with Nick Babich
00:39:03
2017-12-14 19:11:11 UTC 00:39:03
Episode 69: Switching to UI/UX with Nick Babich

How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

  • Create and send professional looking invoices in less than 30 seconds.
  • Set up online payments with just a couple of clicks and get paid up to 4 days faster.
  • See when your client has seen your invoice, and put an end to the guessing games.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 68: Conversational UX with Jonathan Stark
00:58:10
2017-12-14 19:11:11 UTC 00:58:10
Episode 68: Conversational UX with Jonathan Stark

The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. Are you racing against the clock, wrapping up three projects at once, while facing a mountain of paperwork? There is a better way! FreshBooks has been redesigned from the ground up and custom built for exactly the way you work. It's the simplest way to be more productive, organized, and — most importantly — get paid faster.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 67: Building Creative Communities with David Sherry
00:47:16
2017-12-14 19:11:11 UTC 00:47:16
Episode 67: Building Creative Communities with David Sherry

What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 66: Designing for Travel Tech with Jenny Shen
00:45:09
2017-12-14 19:11:11 UTC 00:45:09
Episode 66: Designing for Travel Tech with Jenny Shen

Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 65: Measuring User Happiness with Richard Felix
00:35:29
2017-12-14 19:11:11 UTC 00:35:29
Episode 65: Measuring User Happiness with Richard Felix

Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 64: Making Freemium Work with Bridget Harris
00:51:49
2017-12-14 19:11:11 UTC 00:51:49
Episode 64: Making Freemium Work with Bridget Harris

Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman
00:54:09
2017-12-14 19:11:11 UTC 00:54:09
Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman

UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design & Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden, between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person!

Interested in sponsoring an episode? Learn more here.

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Episode 62: Teaching Design Theory with Jarrod Drysdale
00:43:30
2017-12-14 19:11:11 UTC 00:43:30
Episode 62: Teaching Design Theory with Jarrod Drysdale

What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at balsamiq.com — you’ll be productive in no time!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Episode 61: Building Successful UX Teams with Alberto Orsini
00:59:21
2017-12-14 19:11:11 UTC 00:59:21
Episode 61: Building Successful UX Teams with Alberto Orsini

What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden between 16-19th June — you can find out more at doubleyourfreelancing.com/euconf. I'm speaking there, too, and would love to meet you in person!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 60: Training Video Production with Ed Vinicombe
00:40:50
2017-12-14 19:11:11 UTC 00:40:50
Episode 60: Training Video Production with Ed Vinicombe

Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 59: International UX with Joe Leech
00:56:56
2017-12-14 19:11:11 UTC 00:56:56
Episode 59: International UX with Joe Leech

How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Balsamiq Mockups — a “low-fidelity" wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 58: One Day of User Research with Liston Witherill
00:41:28
2017-12-14 19:11:11 UTC 00:41:28
Episode 58: One Day of User Research with Liston Witherill

How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 57: Pricing Strategy for Designers with Nathan Allotey
00:52:05
2017-12-14 19:11:11 UTC 00:52:05
Episode 57: Pricing Strategy for Designers with Nathan Allotey

Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Episode 56: Product Development Secrets with Claire Suellentrop
01:07:27
2017-12-14 19:11:11 UTC 01:07:27
Episode 56: Product Development Secrets with Claire Suellentrop

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

Interested in sponsoring an episode? Learn more here.

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Episode 55: Designing for Engagement with Susan Weinschenk
00:59:13
2017-12-14 19:11:11 UTC 00:59:13
Episode 55: Designing for Engagement with Susan Weinschenk

How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up!

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Episode 54: Documenting UX Reviews with Jean-Michel Lacroix
00:38:38
2017-12-14 19:11:11 UTC 00:38:38
Episode 54: Documenting UX Reviews with Jean-Michel Lacroix

We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

Interested in sponsoring an episode? Learn more here.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Episode 53: Trust Marketing with Paul Jarvis
00:46:08
2017-12-14 19:11:11 UTC 00:46:08
Episode 53: Trust Marketing with Paul Jarvis

How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Episode 52: Data-Driven Design with Brent Palmer
00:47:39
2017-12-14 19:11:11 UTC 00:47:39
Episode 52: Data-Driven Design with Brent Palmer

How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Episode 51: Your Productivity Toolbox with Francesca Geens
00:52:56
2017-12-14 19:11:11 UTC 00:52:56
Episode 51: Your Productivity Toolbox with Francesca Geens

There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Episode 50: Becoming a Brand Evangelist with Dennis Field
00:35:46
2017-12-14 19:11:11 UTC 00:35:46
Episode 50: Becoming a Brand Evangelist with Dennis Field

It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke
00:38:25
2017-12-14 19:11:11 UTC 00:38:25
Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke

In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process "from idea to launch" — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.

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Episode 48: Reverse-Engineering Your Life & Work with Drew Thomas
00:33:03
2017-12-14 19:11:11 UTC 00:33:03
Episode 48: Reverse-Engineering Your Life & Work with Drew Thomas

Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can "do what we want" these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.

Download the MP3 audio file: right-click here and choose Save As.

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Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth
00:35:10
2017-12-14 19:11:11 UTC 00:35:10
Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth

Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.

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Episode 46: How to Find Your Mentor with Greg Gilbert
00:47:44
2017-12-14 19:11:11 UTC 00:47:44
Episode 46: How to Find Your Mentor with Greg Gilbert

How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.

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Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt
00:45:29
2017-12-14 19:11:11 UTC 00:45:29
Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.

Download the MP3 audio file: right-click here and choose Save As.

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Episode 44: Finding Your Voice in Social Media with Mojca Mars
00:43:39
2017-12-14 19:11:11 UTC 00:43:39
Episode 44: Finding Your Voice in Social Media with Mojca Mars

Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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Episode 43: User Experience in Ecommerce with Kurt Elster
00:48:06
2017-12-14 19:11:11 UTC 00:48:06
Episode 43: User Experience in Ecommerce with Kurt Elster

We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

Interested in sponsoring an episode? Learn more here.

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Episode 42: Hiring for UX Positions with Sarah Doody
00:53:40
2017-12-14 19:11:11 UTC 00:53:40
Episode 42: Hiring for UX Positions with Sarah Doody

Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

Interested in sponsoring an episode? Learn more here.

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Episode 41: Writing Killer Design Proposals with Nathan Powell
00:54:43
2017-12-14 19:11:11 UTC 00:54:43
Episode 41: Writing Killer Design Proposals with Nathan Powell

Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Big Thanks to Our Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

Interested in sponsoring an episode? Learn more here.

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Episode 40: Learning Through Projects with Sacha Greif
00:29:04
2017-12-14 19:11:11 UTC 00:29:04
Episode 40: Learning Through Projects with Sacha Greif

Design or development? You can say "yes" to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Episode 39: Positioning Your Services with Philip Morgan
00:42:59
2017-12-14 19:11:11 UTC 00:42:59
Episode 39: Positioning Your Services with Philip Morgan

Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Episode 38: Building Creative Habits with Shawn Blanc
00:52:09
2017-12-14 19:11:11 UTC 00:52:09
Episode 38: Building Creative Habits with Shawn Blanc

Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.

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Episode 37: Customer Support Done Right with Alex Yumashev
00:36:14
2017-12-14 19:11:11 UTC 00:36:14
Episode 37: Customer Support Done Right with Alex Yumashev

Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis.

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Episode 36: Research-Driven A/B Testing with Nick Disabato
00:35:57
2017-12-14 19:11:11 UTC 00:35:57
Episode 36: Research-Driven A/B Testing with Nick Disabato

When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.

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Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun
00:48:27
2017-12-14 19:11:11 UTC 00:48:27
Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun

Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable!

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Show Notes

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Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott
00:46:56
2017-12-14 19:11:11 UTC 00:46:56
Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Episode 33: Gathering Website Content in One Week with Kelsey Kreiling
00:42:16
2017-12-14 19:11:11 UTC 00:42:16
Episode 33: Gathering Website Content in One Week with Kelsey Kreiling

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Episode 32: Writing About UI/UX Professionally with Ben Gremillion
00:57:02
2017-12-14 19:11:11 UTC 00:57:02
Episode 32: Writing About UI/UX Professionally with Ben Gremillion

UI Breakfast Podcast. Episode 32: Writing About UI/UX Professionally with Ben Gremillion

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

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Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price
00:59:58
2017-12-14 19:11:11 UTC 00:59:58
Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

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Don't Miss the Online Workshop

In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
00:55:48
2017-12-14 19:11:11 UTC 00:55:48
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

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Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker
01:04:27
2017-12-14 19:11:11 UTC 01:04:27
Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

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Episode 28: Psychological Principles of Persuasive Design with Victor Yocco
00:49:35
2017-12-14 19:11:11 UTC 00:49:35
Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Episode 27: Helping Startups Gain Traction with Jay Acunzo
00:43:20
2017-12-14 19:11:11 UTC 00:43:20
Episode 27: Helping Startups Gain Traction with Jay Acunzo

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
00:55:57
2017-12-14 19:11:11 UTC 00:55:57
Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

  • Frontify — Roger's SaaS product we're talking about
  • ProductBoard — tool they use for product management
  • Intercom — tool they use for getting feedback from users
  • Follow Roger on Twitter: @rogerdudler

Episode 25: Building Effective Course Software
00:35:29
2017-12-14 19:11:11 UTC 00:35:29
Episode 25: Building Effective Course Software

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

  • Doki — Marie's SaaS product for delivering online courses
  • Teachable — another popular course platform we're talking about
  • Follow Marie on Twitter: @mariepoulin

Episode 24: Getting Started with Digital Strategy
00:36:50
2017-12-14 19:11:11 UTC 00:36:50
Episode 24: Getting Started with Digital Strategy

Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Episode 23: Building an Online School from Scratch
00:46:31
2017-12-14 19:11:11 UTC 00:46:31
Episode 23: Building an Online School from Scratch

In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.

Show Notes

Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur
00:29:46
2017-12-14 19:11:11 UTC 00:29:46
Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur

Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once.

Show Notes

Episode 21: Becoming a UX Leader with Danny Setiawan
00:44:41
2017-12-14 19:11:11 UTC 00:44:41
Episode 21: Becoming a UX Leader with Danny Setiawan

Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.

Show Notes

Episode 20: Mastering Creative Direction with Liam Sarsfield
00:48:10
2017-12-14 19:11:11 UTC 00:48:10
Episode 20: Mastering Creative Direction with Liam Sarsfield

Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.

Show Notes

Episode 19: Creating a Powerful Brand with Laura Roeder
00:37:55
2017-12-14 19:11:11 UTC 00:37:55
Episode 19: Creating a Powerful Brand with Laura Roeder

How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).

Show Notes

Episode 18: Staying in Flow with Anders Thue Pedersen
00:42:00
2017-12-14 19:11:11 UTC 00:42:00
Episode 18: Staying in Flow with Anders Thue Pedersen

It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.

Show Notes

Episode 17: Marketing Challenges
00:42:54
2017-12-14 19:11:12 UTC 00:42:54
Episode 17: Marketing Challenges

Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing!

Show Notes

Episode 16: Lessons from Guests
00:29:34
2017-12-14 19:11:12 UTC 00:29:34
Episode 16: Lessons from Guests

Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.

Show Notes

Episode 15: Podcasting Workflow
00:28:16
2017-12-14 19:11:12 UTC 00:28:16
Episode 15: Podcasting Workflow

In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things."

Show Notes

The UI Audit: Interview with Rob Walling of Drip
00:41:00
2017-12-14 19:11:12 UTC 00:41:00
The UI Audit: Interview with Rob Walling of Drip

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active.

Show Notes

The UI Audit: Interview with Tope Awotona of Calendly
00:41:03
2017-12-14 19:11:12 UTC 00:41:03
The UI Audit: Interview with Tope Awotona of Calendly

This is a special founder interview from Jane's book, "The UI Audit." In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.

Show Notes

Episode 14: Business of Podcasting
00:27:52
2017-12-14 19:11:12 UTC 00:27:52
Episode 14: Business of Podcasting

What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.

Show Notes

Episode 13: Podcasting Fears and Goals
00:28:26
2017-12-14 19:11:12 UTC 00:28:26
Episode 13: Podcasting Fears and Goals

In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.

Show Notes

Episode 12: Introducing Christopher Hawkins
00:27:52
2017-12-14 19:11:12 UTC 00:27:52
Episode 12: Introducing Christopher Hawkins

Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.

Show Notes

Episode 11: Interviewing People Effectively
00:30:51
2017-12-14 19:11:12 UTC 00:30:51
Episode 11: Interviewing People Effectively

This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible?

Show Notes

Episode 10: Writing Technical Documents with Thomas Cannon
00:59:30
2017-12-14 19:11:12 UTC 00:59:30
Episode 10: Writing Technical Documents with Thomas Cannon

Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade).

Show Notes

Episode 9: Designing Products with Amy Hoy
00:46:39
2017-12-14 19:11:12 UTC 00:46:39
Episode 9: Designing Products with Amy Hoy

Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products.

Show Notes

Episode 8: Writing the Perfect Email
01:05:04
2017-12-14 19:11:12 UTC 01:05:04
Episode 8: Writing the Perfect Email

Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!

Show Notes

  • Email Hunter — find email addresses quickly (free plan available)
  • All My Tweets — displays user's full Twitter history for easy text search
  • The Startup Chat — an awesome podcast by Steli Efti and Hiten Shah

Episode 7: Organizing a Podcast Tour
01:06:34
2017-12-14 19:11:12 UTC 01:06:34
Episode 7: Organizing a Podcast Tour

Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes.

Show Notes

  • BuzzSumo — find the key influencers to promote your content
  • Quickmail — software for sending personalized cold emails
  • Streak — CRM for Gmail
  • Boomerang for Gmail — schedule an email to be returned to you later
  • Edgar — social media management tool that re-uses your best content

Episode 6: Running a Successful Outreach Campaign
01:10:24
2017-12-14 19:11:12 UTC 01:10:24
Episode 6: Running a Successful Outreach Campaign

Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques!

Show Notes

  • The Brain Audit by Sean D'Souza
  • Built With — shows what instruments sites use for shopping carts, analytics, hosting and many more
  • Nerdy Data — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc.
  • Email Hunter — email address finder
  • Yesware Email Tracking — with this Gmail plugin, see who opens your emails and clicks on your links
  • Quickmail — software for sending personalized cold emails
  • Buzzstream — professional outreach software

Episode 5: Choosing the Right Words
00:49:21
2017-12-14 19:11:12 UTC 00:49:21
Episode 5: Choosing the Right Words

In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.

Show Notes

Episode 4: Choosing the Right Audience
00:45:30
2017-12-14 19:11:12 UTC 00:45:30
Episode 4: Choosing the Right Audience

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

Episode 3: Introducing Kai Davis
00:48:44
2017-12-14 19:11:12 UTC 00:48:44
Episode 3: Introducing Kai Davis

In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects.

Episode 2: Matthew Lehner
00:28:34
2017-12-14 19:11:12 UTC 00:28:34
Episode 2: Matthew Lehner

This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.

Episode 1: Dennis Field
00:42:10
2017-12-14 19:11:12 UTC 00:42:10
Episode 1: Dennis Field

In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.