Management & Marketing

Refashion - Where Fashion Meets Tech

Refashion.co - Cristina Q.

The hottest influencers of fashion tell all about business, innovation, and building success.

Episodes

RF40 Japan Highlights and Pro Tips for a Goal Busting 2017
49:16
2017-09-22 13:26:16 UTC 49:16
RF40 Japan Highlights and Pro Tips for a Goal Busting 2017

Are you ready to hear our Japan highlights?!


Konnichiwa lovers!

First, I had no idea I was capable of chatting for over 40 minutes on my own, but that’s what happened during this episode. We’re back from our 18 day trip through Japan and I guess I just needed a moment to myself to share all the amazing details about our adventure with all of you.

Guys, Japan was pretty incredible and beyond our wildest dreams. It’s like no other country we’ve been to. Everything is over the top in Tokyo and we loved it. From the larger than life neon signs and the overcrowded streets to the wild night life and entertainment, Japan has got it going on.

japan highlights, toyko tips, refashion podcast

So in this crazy ridiculous 40 minute podcast with just moi, I share all our epic Japan highlights, the places we’d recommend you visit and other pro tips for traveling through Japan because there’s no question about it, you all have to go.

Ok, onto goal busting…

And since we’re at the beginning of a brand new beautiful year and Mercury in Retrograde is officially over as of yesterday, it’s the perfect time to start things newly.

My friend Jennie told me last week that when Mercury is in Retrograde, it’s the perfect time to reflect on the things you’re especially proud of so that’s what I did last week.

Boy oh boy oh boy, I recommend that you open up an hour in your calendar, grab a glass of green tea (loving my new Japanese green tea) and go through your 2016 calendar week by week and write down everything that went well.

Just wait, you’re gonna want to call your best friend and shout from the rooftops what an incredible year it was. While you’re at it, shoot me an email or share on social some of your highlights! I want to hear!

Ok, now that you’ve reflected, I like to think about the feelings that I felt during those moments. Was I feeling empowered? Adventurous? Innovative? Connected? Then, I like to start brainstorming new opportunities that will spark those feelings and emotions and begin writing those down.

Before you know it, you’ll have a new list of goals for the new year. But that’s not my pro tip for 2017.

My pro tip is GRATITUDE.

Listen in to hear three tips that I actually practice to stay grateful and positive throughout the year because let’s face it, gratitude and positive thinking are the foundations for any forward momentum, goal slaying and overall happiness.

Let me know what you think about my pro tips and I wanna hear what rituals have worked for you for staying positive.

So glad to be back! Full Japan itinerary blog post coming soon with pics, promise!

xo Cristina

 

The post RF40 Japan Highlights and Pro Tips for a Goal Busting 2017 appeared first on Refashion.co.

RF39 The Ultimate Gift Guide and the Future of Fashion with FashNerd
59:55
2017-09-22 13:26:16 UTC 59:55
RF39 The Ultimate Gift Guide and the Future of Fashion with FashNerd

Our final episode of the year – a glimpse into the future of fashion and the perfect holiday gift guide!


Konnichiwa!

I’m writing to you all the way from Japan! Matt and I just landed in Tokyo last night and we’re staying at the cutest little guest house in Roppongi. We’re 17 hours ahead of LA here in Japan, so it feels like I’m experiencing life in the future.

It’s absolutely fitting though because the final episode of the year is all about the future of fashion and our thirst for knowledge with the founding team of FashNerd, Muchaneta Kapfunde and Mano Napel. **I do want to note that the sound quality isn’t the same as previous episodes because we recorded using Zoom rather than in person or in the studio**

FashNerd is one of my daily reads and also one of the leading fashion tech websites covering everything from wearables, iOT and smart textiles. What I love about their content is that they make it easy to stay well informed — they break down technology with a fashion voice.

refashion podcast, future of fashion, fashnerd

I started this podcast because of my fascination with the merge between fashion and technology and since then we’ve all seen technology become not only the new face of influence within the fashion industry, but also the biggest player in its future.

Today, our clothes can address a lot of social and cultural issues in society. There have been innovations and ideas of fabrics that can administer drugs, improve our mental states, better connect us to our family, friends and surroundings and even keep us safe.

vinaya, refashion podcast, fashnerd, fashion tech

Come listen in as we discuss the latest innovation in fashion tech and hear us ping pong ideas for future technologies…like earbuds that perform with gestures and whistles.

And since it’s that time of the year, we’re getting festive and talking about holiday shopping. Muchaneta and Mano put together the hottest Christmas wish list with the latest technologies in fashion for the fashion tech enthusiasts in your life. Gosh, you’re going to swoon when you see the Venta bracelet by Vinaya and the smart yoga pants by Wearable Experiments.

As an added bonus for all your content creators out there, you’ll also hear Muchaneta and Mano break down their year 1, 2 and year 3 plan for FashNerd.

Click the image below to thumb through the holiday gift guide. Enjoy the episode!

fashnerd, refashion podcast, fashion tech, wearables,

Link Love ♥

Emil & Aris cashmere coats
♥ Dash headphones by Bragi
♥ Altruis bracelet by Vinaya

Stay Connected ♥

♥ FashNerd Instagram 
♥ FashNerd Twitter | Muchaneta Twitter | Mano Twitter

The post RF39 The Ultimate Gift Guide and the Future of Fashion with FashNerd appeared first on Refashion.co.

RF38 Launch a Badass Web Series With the Creators of DATED The Series
59:05
2017-09-22 13:26:16 UTC 59:05
RF38 Launch a Badass Web Series With the Creators of DATED The Series

Two dope chicks drop DATED, your new web series addiction


So I’m just getting home from witnessing two of my friends make major career moves. They rented out a screening room at Sony, rolled out the red carpet and got 100+ guests all liquored up before premiering their digital baby, DATED The Series. I’m so flipping proud.

That was a week ago and today DATED The Series drops for everyone to enjoy and let me tell you, it’s internet gold. And I’m not saying that just because the creators, Megan Dizon and Haely White are my friends, but because these hilarious women had the theater laughing from beginning to end. If you’ve ever been ghosted, had a Tinder nightmare or accidentally left on your read receipts, DATED will be your new web crush.

Haely and Megan sandwich at their premiere (Haely left middle, Megan right middle)

Dated the Series, comedy web series, haely white, megan dizon, refashion podcast

Before the premiere though, I had Megan and Haely on the podcast to talk about their paths to stardom. I’d heard bits and pieces about the process, but it wasn’t enough. I was so curious to learn exactly what it took for them to write, produce and fund a web series and so we got into it.

Mind you, we’re two champagne bottles in and sitting around Megan’s dining room table on a Sunday afternoon. Things get GOOD! What I took from the episode was that creating a web series is no different from starting a business. Both Megan and Haely had years of acting experience behind their belts, but little to no business experience. Quickly, they realized they’d have to think and act like entrepreneurs to get their baby off the ground.

I wish I would have known early on how important it was to enroll people in your vision.

Just sitting around Megan’s dining room table recording and having no fun at all

Dated the Series, comedy web series, haely white, megan dizon, refashion podcast, cristina quitania

They wrote 15 episodes, fundraised, hired a full team, casted actors and put together an entire launch strategy. These girls do not put their fate in other’s hands. Listen in to see how you too can launch your own web series.

There’s power in committing to something and completing it. 

Topics Covered ♥

♥ Dating in 2016
♥ Indigogo campaigns & fundraising goals
♥ Enrolling everyone in your vision
♥ Getting started before you’re ready
♥ Hiring a team before all your $$s in the bank
♥ Accountability tricks

Link Love ♥

♥ DATED YouTube, Instagram, Twitter, FB
♥ Haely White Instagram, Twitter
♥ Megan Dizon Instagram
♥ Share your own DATED stories using #DATEDTHESERIES
♥ Lewis Howes School of Greatness Podcast

Fun facts ♥

♥ DATED The Series is based on Megan’s real dating life
♥ Haely’s first job was ghost writing for Lisa Vanderpump
♥ The girls kept themselves accountable using manifest note cards and gold star stickers, nbd

The post RF38 Launch a Badass Web Series With the Creators of DATED The Series appeared first on Refashion.co.

RF37 Create Next Level Partnerships and Collaborations with Jennie Yoon of Casetify
43:38
2017-09-22 13:26:16 UTC 43:38
RF37 Create Next Level Partnerships and Collaborations with Jennie Yoon of Casetify

Jennie’s Casetify partnerships are on fuego. Let’s see how…


Can you believe Thanksgiving is already this week? The holidays always seem to creep up so I’m not sure why I’m acting surprised. Feel the same way?

But when the holidays do come around, I like to spend time reflecting on the year and brainstorming ways to heat things up for the next. What about you? I’m already thinking about upcoming podcast guests, editorial themes and potential partnerships.

Ahhh partnerships. How they seem so out of reach at first, but in reality, everyone has to start somewhere. Finding short or even long term partnerships can really have a big impact on our bottom lines and also a great way to collaborate on ideas and learn from others. You’re going to want to listen in on this episode before diving into the deep open waters of partnerships.

refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

This week, I went to Casetfy’s LA office to chat with my friend Jennie Yoon who happens to be Casetify’s Head of Business Development and Marketing. As employee #1 behind the two co-founders Wesley Ng and Ronald Yeung, Jennie’s been instrumental in putting together impressive partnership deals and brand collaborations from the likes of Olivia Kim, Lauryn Bosstick of The Skinny Confidential, and as of last week, Pretty Little Liar’s star, Lucy Hale. Casetify for those new to the brand, allows you to create personalized tech accessories and has positioned themselves nicely in the fashion industry. And come on, we’re podcast listeners so we’re always on or phones. Are cases should be on brand too.

You’ll learn that Jennie came from the traditional world of corporate HR and learned only with experience that you have to live a life that’s completely yours. Not anyone else’s. Not for anyone else either.

This episodes covers everything from your preparation and your messaging to your presentation and your follow through. Jennie’s made it her priority to cover us from A to Z when it comes to building strategic partnerships.

Here’s a bit of her secret sauce. Tune in to get all the details, but it all starts with…

#1 Authentic outreach

refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

Get out there and network in a way that works for you. Typical networking events aren’t for everyone and that’s okay. You can go about introducing yourself in so many different ways, but one of the easiest ways to get in front of people is through social. Everyone is on it and we’ve heard first hand by Emily from the Stylist LA in episode 28 and now from Jennie, about the power of Instagram as a tool for outreach.

What you can do: Take notice of who you’re already following and who you admire on social. You’re already a brand advocate for them which will make for a real, authentic connection when you get a dialogue started.

If you’re going to an event, know who’s going to be there. Do your homework and know what you want to say to the people you’re interested in knowing better. Jennie suggests you mentally prepare yourself with this:

If I run into this person, this is the one question I want to ask. – Jennie  

#2 Engage with a short and authentic message

refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

People have a 3-5 second attention span, your messages need to be short. – Jennie 

What you can do: Here’s a sample DM template Jennie sent to Olivia Kim

  • Quickly introduce yourself and your brand
  • Share a super short example of what you’ve done in the past that relates to them
  • Express your interest in them being part of your vision
  • Share how this is a win/win opportunity
  • Ask if you can arrange a meeting

#3 Personalize the opportunity

After you get the yes to the meeting, you’ll want to create a killer presentation. Do your research and personalize the experience. As the brand being courted (ha, I didn’t know what other word to best describe it), you can prepare something too to show your interest. Listen in to hear what Lucy Hale showed up with during her first meeting with Jennie. Let’s just say, Jennie was very impressed.

What you can do: You want to come prepared to that meeting with the questions you want to ask and also prepare yourself with the responses you anticipate giving. If you’re creating a presentation, here are some points to hit:

  • Get them really excited about the opportunity by relating to them on a personal level
  • Make it super clear why they should want to partner with you
  • Make it even clearer why you want to partner with them
  • Show them how it’s going to come together
  • Show them how you’re going to bring the excitement

#4 Go beyond the digital relationship

refashion podcast, casetify, casetify NYFW, NYFW blogger party, fashion week, fashion podcast

Digital connections can only take you so far. – Jennie  

Break the digital walls of your business and connect with your audience on a different and more personal level beyond social media and your blog or website. Beginning this year, Casetify started hosting IRL events for their customers and  the industry. Nothing too extravagant either so anyone can do it too. This photo was taken at a NYFW brunch they hosted, but they’ve also hosted simple meet and greets in their LA office and have had customers traveling from San Diego and further to meet the team in person and connect with other Casetify fans.

What you can do: You can also host a brunch, a cocktail hour, or even a meetup at a local bar or coffeeshop. Maybe you have a cool office you’d like to show off. Put yourself in your customer or audience’s shoes. What sort of event or IRL experience would they like? Create an experience that’s completely unique to your brand and remember to create value for them. I’ll say it again, your 100% full effort should be put into creating an incredible experience for your guests. When people are happy, they’ll talk about your brand and inside all of that, you’ll organically create relationships that can potentially turn into partnerships.

#5 Rinse and repeat but first, data

refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

It’s no longer about the numbers, it’s about the engagement & authenticity. – Jennie

On the flip, if you’re a brand that wants to collab with another brand like Casetify, know that they’re checking their data and you realistically should too. The better you know your audience and what they like, the better you’ll be at creating winning partnerships.

For Casetify, when approached by influencers that want to partner with them, they look into much more than the number of followers they have. They look to see if this person has been a past customer, does their esthetic and brand match their vibe and most importantly, is this a person someone you actually want to work with.

What you can do: Check your analytics and see what websites your audience, customers, blog readers and even listeners are coming from. Know what they like, who they like and when they like it. That’s a good place to start when thinking about who you want to partner with.

Now for all the little in between details, go ahead and tune in!

Link Love ♥

Casetify fashion illustration cases
Gracias Madre
Olivia Kim x Nordstrom Collab
MixMax
Boomerang

Giveaway ♥

One lucky listener will get to take home this Casetify case from The Skinny Confidential capsule collection!
How to Win:
♥ Sign up for the Refashion email list
♥ Comment on the Instagram post on @misscristinaq why you NEED this case!
refashion podcast, casetify, fashion partnerships, blog partnerships, the skinny confidential, lauryn evarts phone case, TSC phone case

The post RF37 Create Next Level Partnerships and Collaborations with Jennie Yoon of Casetify appeared first on Refashion.co.

RF36 Bye Debt, We’re Talking Personal Finances and Saving Money with Reeelit 
51:25
2017-09-22 13:26:17 UTC 51:25
RF36 Bye Debt, We’re Talking Personal Finances and Saving Money with Reeelit 

Let’s talk personal finances, smart shopping and saving money, honey!


“We believe your aspirations should be a reality.” – Daniela & Alejandro

Hell yes.

Today we’re talking all about getting smart with our money and even smarter with our shopping habits. I’d say I’m organized. Pretty dang organized for that matter. But, inside of all that organized chaos, I’ll be the first to admit that I haven’t put in the work to be organized with my personal finances or my business finances for that matter.

I’m getting there though. It’s something I’m working on. Sometimes I track my personal finances with Mint.com and if I’m feeling super type A, I have a finance folder in Google Drive with spreadsheets where I – again, only when I’m having a Monica Gellar moment – meticulously track and label all my expenses.

There has to be an easier way!

Figured we needed to chat about money so I asked my friends Daniela Corrente and Alejandro Quilici, co-founders of Reeelit to chat with us about about personal finances, budgeting and growing your business on the cheap.

Look, there’s Daniela and Alejandro behind me at GRID110!

refashion podcast, personal finances, reeelit, grid110

They’ve built Reeelit to help us save for the things we love. Alejandro explains it as a goal savings platform with price alerts. Bascially, you can automatically put money aside for anything on your wish list and they’ll scour the internet to help find the best deal.

refashion podcast, personal finances, reeelit, daniela corrente

They started the business with barely any money so I had to know what they did to grow on the low low.

The very beginning…
It all started with $60. To validate their idea, they sent out a survey to the entire U.S. using Survey Monkey for $60. Pretty smart, right? You don’t need to build a fancy website to get your idea out there.

Today…
They have a $10/day social strategy to acquire new users. You gotta listen in to hear more about this.

refashion podcast, personal finances, reeelit, alejandro quilici, smart shopping

Topics Covered ♥

♥ Testing your idea using surveys
♥ Transitioning from Square Space to WordPress
♥ Knowing when to hire a developer
♥ The $10 day social strategy to grow your customer base
♥ How to create headlines that convert
♥ An intimate look into their intern structure and responsibilities
♥ The salary / equity part of hiring a CTO

Gift For You ♥

♥ Reeelit is gifting us $10 credit towards our first purchase by using the CODE: REFASHION at checkout!! Thanks guy!

Link Love ♥

GRID110
MailChimp
Survey Monkey
Typeform Surveys
EP. LP. West Hollywood

Keep in Touch ♥

♥ Reeelit: FB, Twitter, Insta, Blog
♥ Daniela: Twitter
♥ Alejandro: Twitter

Hope you loved this episode! If you’re feeling extra inspired, please subscribe to the podcast on iTunes. I’d appreciate it so much!

The post RF36 Bye Debt, We’re Talking Personal Finances and Saving Money with Reeelit  appeared first on Refashion.co.

RF35: How to Build a Business Right Out of College With No Money with Demi Marchese of 12th Tribe
1:02:58
2017-09-22 13:26:17 UTC 1:02:58
RF35: How to Build a Business Right Out of College With No Money with Demi Marchese of 12th Tribe

“The first step is the hardest step.” -Demi


This week on the Refashion podcast

I want everyone to meet Demi Marchese. Scratch that, everyone needs to meet Demi, Founder and Creative Director of womenswear retailer, 12th Tribe. Demi is our youngest guest having just graduated a year ago, but let me tell you, this chick has major hustle, soul and incredible drive and I see her kicking open any door in front of her.

We also have a special guest for this show. For the first time in history, my fiancee, Matt, joins and offers his digital marketing advice for Demi. It was so much fun recording all together!

So when Demi and I first got to chatting, we dreamt up this episode for all our college listeners – an episode all about how to build a business right out of college with no money. But, after wrapping everything up, I realized Demi’s story is so freaking relatable to everyone, me included. I mean raise your hand if you’ve ever felt completely lost or even a little bit confused with where to take your future? What about deal with a bad breakup or opinionated parents? Gosh everyone, right?

You see, Demi is only 23 and started her business just a month after graduating San Diego State with a small stash of graduation money (Go Aztecs!). She had the itch, the little voice inside her gut pushing her towards building a business of her own.

Throughout college, I loved school, but I was more passionate about what I was going to do after school, so building my career in college was really important to me. – Demi

In this episode you’ll hear how she used her graduation money towards purchasing two pairs of unique vintage denim shorts which were the very items that got 12th Tribe going. First little lesson, you don’t need a million dollars to dream big and start small.

demi-marchese-12th-tribe-refashion-podcast how to build-a-business right out of college

You’ll also hear how she tried the whole interviewing thing and in the midst of waiting for an interview with Nasty Gal which dragged on for weeks, she ended up spending her time building a website and launching 12th Tribe.

demi marchese,12th tribe, refashion podcast, how to build a business right out of college

I’m sure you can guess, she didn’t end up taking the job at Nasty Gal.

But, that’s where her story gets even more inspiring. You’re going to want to listen in to hear how Demi manages the pressure from parents who aren’t always 150% on board , how she copes with the fear of letting down the people you love the most and her tips for starting a business in a brand new city.

Quality over quantity is so important. You want to surround yourself with people who are on a similar path. – Demi 

She also lets us in on a massive collab she’s doing with a certain pop QUEEN we all love!!

Enjoy!! xx Cristina

Deals! ♥

♥ For all Refashion listeners, use CristinasTribe for 10% off!

Link love ♥

♥ 12th Tribe Best Sellers: Thrasher shorts
♥ 12th Tribe Special Edition Tee: Breast creast cancer awareness cut out tee
♥ Recommended Reading: How to Win Friends and Influence People
♥ Recommeded Exercise Routine: Soul Cycle
♥ Pinterest Tools: TailwindPin4Ever

Let us know how you liked this episode. Are you now feeling confident that you know how to build a business right out of college? Let us know in a comment on iTunes

 

The post RF35: How to Build a Business Right Out of College With No Money with Demi Marchese of 12th Tribe appeared first on Refashion.co.

RF34: Finally Get Out of Your Head & Create Your First $3K with Mary Vallarta
45:35
2017-09-22 13:26:17 UTC 45:35
RF34: Finally Get Out of Your Head & Create Your First $3K with Mary Vallarta

Mary Vallarta wants to help us all to get our shit done…finally ♥


Hi Guys,

As fall approaches sometimes it gets easier for us to slip into holiday cruise control mode. I know it doesn’t feel like it just yet, but that time is coming quick and I want to make sure we all have enough steam and motivation to keep giving 100% of ourselves to get our shit done.

I mean Matt and I just booked two flights for Thanksgiving and Christmas which means the end of the year is just a whisper away.

Our guest today, Mary Vallarta, Co-Founder of the FAB Counsel specializes in getting shit done so much so she even hosts an online course about it. She’s the kind of gal we want in our corner.

In a past life Mary was a buyer for Macy’s, BCBG & Bebe and today with FAB Counsel she consults fashion businesses on their marketing strategy, community building, brand development and launch strategies. She’s also hosting a fashion meets travel and beauty event at Wanderlust Hollywood called The Collective on Oct. 21. The badass Lauryn Evarts from The Skinny Confidential and previous guest on our show will be speaking so you’ll be able to meet her IRL!

Sounds super impressive, right? Of course it does. But, as you’ll hear in this episode, it hasn’t been crystal clear or easy for Mary this entire time. It usually isn’t but we idealize that it should. If that sounds like you, which is basically everyone at some point during our lives, come listen in and hear her share her story as she transitioned from being a fashion buyer to entrepreneurial educator.

mary vallarta, the collective conference, fab council, refashion podcast, fashion business

This episode is all about getting out of your head and finding ways to build passive income for your business, specifically in online courses. Mary only had 100 people in her email list and 200 Facebook followers when she made her first course. That same course also made $3,000 after sending just one email to that list of 100 people. I know, you can do it too.

We all can, we just need to get out of our heads. Moral of the story is, get something out if you want to. You don’t need a massive tribe to start building valuable assets that make you money.

You guys, I’m super interested in this, so we’ll absolutely have another episode about building info products and getting curious other passive revenue streams. Today is our intro to help us ease into taking risks to build supplemental revenue streams.

Cheers!

xx Cristina

Deals

The Collective: Use code REFASHION30 for 30% off your tickets
♥ Early bird prices for her new online course, The Digital Marketing Lab

If you’re loving the podcast then it would be a HUGE help if you subscribed and left a rating & review. It might seem insignificant, but it helps more than you might think!

The post RF34: Finally Get Out of Your Head & Create Your First $3K with Mary Vallarta appeared first on Refashion.co.

RF33 | Celebrity Surprise, Photography Tips & Living Your Perfect Day with Valorie Darling Photography [Part II]
33:47
2017-09-22 13:26:17 UTC 33:47
RF33 | Celebrity Surprise, Photography Tips & Living Your Perfect Day with Valorie Darling Photography [Part II]

If you weren’t already a Valorie Darling Photography groupie, just wait ♥


Are you guys ready to jump right back into our two part episode with Valorie?! I am.

If you haven’t listened to part one, go spike that coffee, and prepare for your morning to be dazzled. Seriously!

I can’t wait for you guys to hear the things this girl is cooking up in part two. Did you guess who she’s working with?

If you haven’t already creeped on her Instagram page, here’s a massive clue. Eeek!

BTS / Lauren Bushnell x Valorie Darling / Luna Bay Films from Luna Bay Films on Vimeo.

I’ll let you listen in to see HOW she and Lauren Bushnell are working together. It’s big news.

I’m more than certain that your vibe attracts your tribe. Remember Emily McDonald from episode 28, she also works with Lauren. Call us fan girls or lady bosses with big goals (yes, that’s you too), we flock together.

A few other surprises are sprinkled in too. Who doesn’t love a good surprise?!

Also in this episode we talk about something important to all of us: good photography.

Whether we’re creating beautiful content for our websites, growing our Instagram accounts or learning how to be a genius behind the lens, there’s always room to master the art of visual storytelling. And, we have the perfect expert to teach us how to cure the ugly and how to create the beautiful.

Now I’m not going to spoil it all, but one of Valorie’s tips deserves the lime light.

valorie darling photography, refashion podcast, lauren bushnell

I know first hand how difficult visual storytelling can be in the beginning. As a photographer you’ll want to first figure out what moves you and as a blogger or business owner you’ll want to find your unique voice. This is Valorie’s gift and what makes her stand out as a photographer.

Listen in to catch all of Valorie’s photography tips, gear and secrets to happiness. But here are the cliff notes…

Apps:

Un Um – schedule, edit and theme your Instgram
VSCOCAM – develop your signature filter and test photos next to each other

Gear:

Prime 50mm L1.8 lens

Programs:

Lightroom

Grab your Titos!

xx Cristina

Don’t forget to head over to iTunes or your podcast app, and subscribe to the Refashion Podcast and leave us a review!

The post RF33 | Celebrity Surprise, Photography Tips & Living Your Perfect Day with Valorie Darling Photography [Part II] appeared first on Refashion.co.

RF32 | Trusting Your Gut & Not Your Excuses With Valorie Darling [Part I]
25:30
2017-09-22 13:26:17 UTC 25:30
RF32 | Trusting Your Gut & Not Your Excuses With Valorie Darling [Part I]

“If you’re living out your best life, you want that for other people as well.”- Valorie Darling


Gosh, where do I even begin??

This week we’re chatting with one of the most talented and down to earth photographers in town, Valorie Darling. I’m telling you, she’s so fun, open and easy breezy, you’ll quickly understand why her list of celebrity clients and jetset photography adventures keeps on growing. I mean, check out her Instagram.

Quick question. Did you know exactly what you wanted to do with your career right off the bat? Probably not, right? BUT, you probably believed everyone else had their lives figured out and teared up over a few glasses of wine wondering why not you. Don’t worry. Same.

This episode is full of truth bombs. Valorie gets real about not knowing exactly what she wanted to do in the career department for a while there. The thing is, most of actually don’t (I know, sigh of relief), and I don’t want to spoil too many of Valorie’s tips, but it’s through trial and error, saying a lot of yes’s and finally just picking a passion and becoming obsessed about it, when you start to hone in on your craft.

valorie darling, refashion podcast, LA photographer, valorie darling photographyHula Girl Photography

Valorie has been an actor, a dancer, a dog walker, a blogger, and even created a non-profit which was the thing that led her to photography. And look at her today. Today she shoots some of our favorites like Lauren Conrad, Lauren and Ben Higgens from the Bachelor and a whole Instagram page that drips other fashion brands, bloggers and TV stars we’re all in love with.

ENJOY! There’s a little surprise at the ending. Let me know what you think!

xx Cristina

If you want to help make this podcast even better (I hope!) head over to iTunes or your podcast app, and subscribe to the Refashion Podcast and leave us a review!

Resources

Valorie Darling Photography
♥ Photography by Klose Up Photography & Hula Girl Photography

 

The post RF32 | Trusting Your Gut & Not Your Excuses With Valorie Darling [Part I] appeared first on Refashion.co.

RF31: Custom Shoes, Divorce & Confidence in Your 30s with Jodie Fox of Shoes of Prey
43:50
2017-09-22 13:26:17 UTC 43:50
RF31: Custom Shoes, Divorce & Confidence in Your 30s with Jodie Fox of Shoes of Prey

Shoes of Prey Co-Founder, Jodie Fox gets raw with us this week…


Hello, hello, hello. Happy podcast Tuesday!

First things first. I’m not even going to pretend that it hasn’t been nearly a month since I got a new episode to you.

I can’t.

The truth is, I over committed myself without a plan and got overwhelmed.

Can you guys relate to something similar?

So what’s the plan now? I took the advice of this week’s guest!

shoes of prey, jodie fox, refashion podcast, cristina quitania, fashion tech

Yup. I locked myself down and made a detailed list of everything that needs to be done and everything I’d like to do more of. Then, I broke a part each activity and decided which ones are helping me grow and which ones were busy work. Thinking back to our episode with Lauryn from The Skinny Confidential, I took it further and hired an assistant on Upwork to help with the smaller tasks and wow, what a HUGE difference that’s made already. I’ll share more about that in an upcoming post because outsourcing and delegation deserve their own chapter basically.

Also, I had a drastic shift in mindset and took the time to create measurable goals.

Instead of clouding my mind with limiting thoughts like,

“Oh my god, how am I going to get this done?” or “I don’t have time to do all of this,”

I shifted my thoughts to reflect an empowering and curious mindset.

So, something playful like this instead…

“What do I get to today to help me reach my goal?” 

These small shifts in mindset, coupled with taking these bite sized steps forward as Jodie suggests, have made all the difference for me.

The next time you’re feeling overwhelmed in your business, test it out and let me know how it goes for you.


But back to the good stuff: Shoes of Prey

Can you believe we’re already on episode 31?! I love it. This week I drove down the street (literally) to meet Jodie Fox, co-founder of Shoes of Prey. If you don’t already know, Shoes of Prey is the Australian, now LA based company, making every woman’s shoe dream come true by making it super easy to design custom footwear.

Jodie shares her inspiring story from being a lawyer turned entrepreneurial shoe goddess and brings the knowledge on emotional intelligence, structuring partnerships and the importance of good old fashion girl time.

We focused on some big conversations that I know we’ve all pondered at some point:

♥ how to deal with uncomfortable compliments in the workplace
♥ are networking events even worth it
♥ strategic partnerships and how to build them / specifically her partnerships with Butter London & Nordstrom
♥ being married to your business partner & later getting a divorce. How do you deal?
♥ why your 30’s are so liberating

shoes of prey, jodie fox, refashion podcast, cristina quitania, fashion tech
Are you subscribed yet on iTunes?

The post RF31: Custom Shoes, Divorce & Confidence in Your 30s with Jodie Fox of Shoes of Prey appeared first on Refashion.co.

RF30 | The Sexy Realness to Fundraising & Hiring Interns With Enrou’s Jessica & Ann
43:42
2017-09-22 13:26:17 UTC 43:42
RF30 | The Sexy Realness to Fundraising & Hiring Interns With Enrou’s Jessica & Ann

The girls from Enrou give it to us straight…


What if I told you that in this episode we’re going to help you solve two major road blocks most startups have?

1. Hiring employees when you have no money
2. Raising funding for the first time

Wait, that’s exactly what we do! Excited, right?

Ann Wang and Jessica Willison are the two YOUNG (try twenty-four years old) founders crushing it at life and with their fashion startup, Enrou. If you haven’t heard, Enrou is an online story driven marketplace filled with beautiful and socially responsible products from around the world.

These young women are running a business right out of college and are making so many victories along the way.

Both Jessica and Ann and Jessica are already Forbes 30 under 30ers and started Enrou with only $5,000. They crowdsourced almost everything through their friends, from design all the way to development, and are now raising a seed round with some of LA’s top investors.

Now, for the advice. I’m going to start with fundraising because that’s where they’re at in the business and because it’s sassy and seductive – and let’s face it, we’re all tired of borning and stale fundraising tips.

It’s simple.

Enrou, Refashion Podcast, fashion tech, forbes 30 under 30

Good, right?

Ann’s handling the raising and has set a goal of 25 meetings a week for the past four months. Needless to say, she’s taken hundreds of phone calls and meetings.

You’ve got to walk the walk and talk the talk. You know? You have to be the one that everyone’s looking at, the business everyone is talking about. You want to make yourself seem wanted and play people against each other – almost like you’re dating a few guys at the same time. Whoops.

Here’s the formula. You want to have the level of confidence to sell yourself in the best possible way while also making people feel they’d regret the decision forever if they didn’t invest in you.

“Spend 90% of your time around raising. Get it done. Don’t split your time.” – Ann

You’ll just have to tune in to snag their advice on building teams….

But first, one last quote from the girls to leave you feeling inspired.

Enrou, Refashion Podcast, fashion tech, forbes 30 under 30

Don’t forget to subscribe to the Refashion podcast on iTunes and leave us a 5 star rating and review!

The post RF30 | The Sexy Realness to Fundraising & Hiring Interns With Enrou’s Jessica & Ann appeared first on Refashion.co.

RF29 | How Simply Stylist’s Sarah Boyd Sold Out Her 1st Event in 3 Months
36:41
2017-09-22 13:26:17 UTC 36:41
RF29 | How Simply Stylist’s Sarah Boyd Sold Out Her 1st Event in 3 Months

Sarah quit her job and sold out her first event and so can you!


Hey everyone!

Hands up if you’ve ever thought about quitting your job, but were too scared to?? LOL. Hopefully you love your job, but let’s be real, the thought has come up for a lot of us.

What about this…

Have any of you ever thought of organizing your own event but chickened out because you were afraid no one would show up?

I’m guilty of this one.

Well, this week’s guest, Sarah Boyd, founder of Simply Stylist Inc. didn’t let fear stop her in creating a business that blended her passion for connecting people and fashion. She’s even inspired me to put on my first event for YOU. Details coming soon. Very, very soon.

Meet Sarah

Sarah Boyd, Founder of Simply Stylist Inc.

Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

If you’re in the fashion or beauty industries, you’ve probably attended one of Sarah’s events. They always sell out and bring together the hungriest, most passionate go-getters in our industries.

What is Simply Stylist

Simply Stylist is an annual fashion & beauty conference in LA, Chicago & NY and monthly learning sessions here in LA. Each conference brings in around 400-750 women and men who are looking to network and get their foot into the door in either the fashion or beauty industries. Get this, each conference is hosted by Catt Sadler of E! News and has a number of panelists and experts you’d easily recognize.

Think the best in the industry like Tyra Banks, Alessandra Ambrosio, Jaime Chung, Aimee Song and Brad Goreski.

The workshops are held at The Grove once a month with a new topic and teacher each time.

Simply Digital Network

Simply Inc. (her umbrella company) represents celebrity bloggers under their division Simply Digital Network. She started with just a few friends – mainly previous speakers from her events – and now offers strategy, monetization and partnership consulting.

One client, led to two, which led to Olivia Colpo, Catt Sadler and Alessandra Ambrosio. Through word of mouth they now have a roster of 14 clients and are aiming to get to 20-30 clients by the end of 2016.

Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

So how did Sarah get her start in events….

Sarah came from a career fashion PR but just wasn’t enjoying it anymore. She quit her job and gave her self a goal: three months to put together her first event.

Bold, right?

She pulled in all her favors from her contacts through her PR job, worked her magic with the W Hotel for a great introductory rate, and boom, her first event was born.

Not only did she do it, her first event SOLD OUT with 750 attendees!

That first event went so well, they launched New York right after and Chicago a year later after that.

But it wasn’t all easy breezy….

Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

Those Early Event Partnerships

“I had to go seek expertise in areas where I wasn’t an expert in,” says Sarah.

She partnered with a company that specialized in sponsorships to help create her first sponsorships deck.

“I created a vision board and still have it to this day. It’s funny because about 90% of it came true. Like huge dream goals.”

Like The Grove, Citi Bank & Top Shop.

Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

“My life motto is don’t sweat the small stuff, because if you keep freaking out about the  simple things, you won’t ever finish.”

How to Sell Out Your First Event

♥ Ramp up your staff – Hire a PR and social media team to help in the areas you need it. Be real with yourself
♥ Promote HARD on social media and other media outlets
♥ Host giveaways with other brands
♥ Partner with local influencers to give away tickets
♥ Don’t stop hustling. Even during those last minutes
♥ Ask for help. You can’t do it alone

The post RF29 | How Simply Stylist’s Sarah Boyd Sold Out Her 1st Event in 3 Months appeared first on Refashion.co.

RF28 | This 1 Min Instagram Trick Landed 3 of ABC’s The Bachelorette Women as Clients
57:07
2017-09-22 13:26:17 UTC 57:07
RF28 | This 1 Min Instagram Trick Landed 3 of ABC’s The Bachelorette Women as Clients

It’s Bachelorette week over here!


Hi Everyone!

Raise your hand if you’re a loyal fan of ABC’s The Bachelor and The Bachelorette? Me too.

Pretty sure everyone’s wondered about all those dresses the girls wear too. Do they own them? Where do they get them?

Did you know the girls RENT their dresses??

Better yet, did you know they rented from a LA based startup called, The Stylist LA??

I had to know the scoop, so on this episode I went to The Stylist LA’s HQ and sat down with founder, Emily McDonald, to get the skinny on how her dress rental company got in with the women on ABC’s The Bachelorette.

I’ll give you the quick cliff notes.

Emily is all about pushing herself outside of her comfort zone – she literally tries to get 20 no’s in a month and accomplishes big things by living on the edge.

Enter The Bachelorette challenge

Get three finalists on Ben’s season of The Bachelor to say no about using her service.

What she did

Super quick and simple experiment. She sent an Instagram DM to each woman.

What happened

Lauren, the winner of Ben’s season, responded back with a YES and used The Stylist LA’s dress rental services during her post show media circuit!

Flash forward to today, they now also dress Becca and JoJo, the current Bachelorette!

The rest is history…you’ll have to listen in! But first, here’s a little bit about The Stylist LA…

The Stylist LA, Bachelorette, Instagram, motivation, fashion inspirationPhotography: @valoriedarling

How The Stylist LA Works

The Stylist LA is a designer dress rental company at the fraction of retail price.

You can order online, or more fun, make an appointment in their showroom in Mar Vista in Los Angeles. The girls from The Bachelorette do! Once you get your dress, you have a 5-7 day rental period. You then return your dress using their pre-paid shipping labels – they handle the dry cleaning. Prices range from $30-$100+. No wonder the girls love to use The Stylist LA!

The world is changing. We all want access to things without having to pay a million dollars for them. And, we want stuff quickly and we don’t want to keep them because we just don’t have room in our closets. It’s just the way the world is heading.

2 Things You Didn’t Know About JoJo & Becca

♥ JoJo named her first dog Jay Z
♥ Becca LOVES Taco Bell

Party, Brunch, Sleepover – The Bachelorette Edition – How’d Emily decide?

♥ JoJo
♥ Becca
♥ Ben

The Stylist LA, ben higgens, Bachelorette, Instagram, fashion motivation, emily mcdonald, jojo fletcher,Photography: @valoriedarling

The post RF28 | This 1 Min Instagram Trick Landed 3 of ABC’s The Bachelorette Women as Clients appeared first on Refashion.co.

RF27 | Ditch Your Website For Obsessee’s Innovative Content Model
55:38
2017-09-22 13:26:17 UTC 55:38
RF27 | Ditch Your Website For Obsessee’s Innovative Content Model

We’re Obsessed with Obsessee!


In honor of the upcoming fourth of July weekend, we’re celebrating early and going BIG with this episode. Every month I set a top 10 list for upcoming guests and Clique Media Group has been on that list for almost a year! This week I sat down with Alex Taylor and Maddie Sensibile of CMG to see how they turned an innovative distribution idea into a thriving content property for GenZ girls. I’ve been a long time fan of WhoWhatWear, Byrdie and My Domain and when they launched Obsessee, naturally, I was curious to learn more about their approach to content and social to share with all of you.

What is Obsessee

Obsessee, social media, refashion podcast, alex taylor, clique media group Obsessee is where independent girls discover, share and connect, but most notably, it’s a social media only content publication without a website. Say what? Yes, the brand only lives on social media with all its content distributed exclusively through Twitter, Instagram, Facebook, Snapchat, Periscope and the like.

Meet Alex & Maddie

First off, both women are forces to reckon with. Alex Taylor oversees top level strategy and runs the company alongside Clique Media Group’s CEO, Katherine Power. In addition to setting the overall strategy, she’s obsessed with storytelling, social media and runs the editorial team. Prior to this role she led partnerships at Google where she launched shoppable hangouts and most recently, has been recognized by Forbes’ 30 under 30.

Madeline Sensibile, Maddie for short, is the muse for the Obsessee brand. She went from an intern to a social media editor for WhoWhatWear and now to a founding editor for Obsessee. She used to run a Tumblr and Instagram called Obsessee, and CMG later purchased the trademark after realizing Maddie had been the muse for the brand since the very beginning. More about this in the podcast.

Refashioners, when Alex shares insider tips, we must listen. I was glued to my seat. I’ve combined both Alex and Maddie’s insights into The Obsessee’s 7 Step Guide to Distribution, but you’ll want to listen to the entire episode for other fun goodies about life, ‘snipe snaps’ and Leonardo DiCaprio.


Obsessee, Refashion Podcast, social media, clique media group, fashion publishing

1. Turn Content Distribution on its Head [when it’s broken]

It was last fall when Alex and team began to rethink their current content distribution model. It was clear that the majority of their traffic for their properties WhoWhatWear, Byrdie and MyDomain came from social. The tradition distribution process had you creating a great value proposition on social to get someone to click a link to a website, to then consume x amount of pages to get the page views / impressions you needed for your advertisers. Armed with this knowledge, they could conclude that the current distribution process was broken and it was time to reimagine their strategy. From that discovery, Alex cleverly came up with the idea to use their social media properties as their content management system and distribution point instead of having readers click through. They now had a brilliant idea, but who would they target?

2. Get to Know Your Reader

Audience development is one of the most important facets in business, especially in the publishing space. Alex’s team teamed up with their Consumer Insights lead to learn as much as they could about their target audience. In this case, it was the Gen Z reader. Gen Z as a group goes from age 2 to 24, however, they decided to zero in on the 14 to 22 years olds. They wanted to know everything from what’s important to her, to how she consumes media and how her perceptions are different from those of a millennial, the cohort before them. But now, how did they get her on board?

We ran focus groups, survey and studies to really educate ourselves on what Her values are and we discovered her values were in the spirit of ingenuity, individualism, really lifting each other.

Obsessee, Refashion Podcast, social media, clique media group, fashion publishing

3. Embrace Your Followers as Members of Your Team

Obsessee is a platform that’s inclusive of everybody. “Every follower is worth it to us,” says Maddie. Their followers aren’t just followers though, they’ve embraced them as part of Obsessee and the main driver for content discovery. You see, Obsessee is taking that two way conversation a step further and actually making anyone who’s following them a member of the team. They involve their followers in the content creation process. On Instagram for example, they encourage fans to use the hashtag, #obsessee (and the red exclamation mark emoji) as a way to flag the Obsessee team of cool content. And, more often then not, the Obsessee editors will feature and maybe even run a story around those ideas. How would you know if this approach is good for you?

4. Regularly Test & Experiment

As your readers interests and behaviors transform, your content and distribution channels must evolve too. Alex shares that it all starts with being clued into who’s your target audience and immersing yourself in their world. You also want to take as much data that you can glean, whether it’s through social analytics, or even taking the pulse on your own community or network, you really want to understand what your shooting for before you dive feet first. Set up goals, test and iterate. They didn’t shoot in the dark with Obsessee, they really did their due diligence and immersed themselves in the Gen Z girl’s world.

It’s about being nimble, hyper creative and just ready to jump off the cliff to try anything.

Obsessee, Refashion Podcast, social media, clique media group, fashion publishing, distribution, podcast

5. Know Your Power Platforms on Social

If you’re going to use your social properties as your content management system, you’ll first want to educate yourself on how to best use each platform. Then, as we said above, you’ll want to set up your goals for each, and lastly test and iterate. Keep in mind that social media and your audience are both ever changing, so these goals will evolve day by day. Alex suggests this. Understand which platforms helps yield the most impact and know where your followers most engaged. Then, you can create a hierarchy, because as Alex so honestly described, there just are so many hours in the day.

We know that we have to get a Snapchat and Instagram out every day. Snapchat and Instagram are our power platforms, followed by Facebook, Pinterest and Tumblr. Then, Twitter, Periscope and the like.

6. Have a Unique Point of View

It’s all about finding a new perspective. Like most publishers, the Obsessee team pitches ideas in advance, but since the platform is so socially driven, they need to know what’s trending on Facebook, Instagram and Twitter. Once a trend is identified, they thoughtfully seek out the Obsessee point of view in terms of each conversation. Why? You always want to provide something unique and special. Alex suggests tapping into an expert or an insider, or even trying to identifying a buzzy piece that no one has called out. This can be tricky sometimes, so you’ll want to see how the editorial team at Clique Media Group stays creative.

We’re never going to cover something just to cover something. We have to find our unique angle. What’s the unique utility to our readers?

7. Expose Yourself to Newness

Alex encourages her team to embrace different experiences to propel their creativity. Engage with your team, engage with members of different teams. There are ideas everywhere.

Yes, all is great in a brainstorm, but people come back from vacation or a walk around the block and they have a ton of ideas.

Obsessee, Refashion Podcast, social media, clique media group, fashion publishing, distribution, podcast

Obsessee is an example of a brand that evolves and grows with its audience and with the pace of innovation. The platform isn’t tethered down to any social channel, but is rather a fluid interpretation of what the readers wants. How are you going to look at content distribution now?

Party, Brunch, Sleepover – How’d They Pick?

♥ Michelle Obama
♥ Prince
♥ Leonardo DiCaprio
Obsessee, Alex Taylor, CMG, Clique Media Group, fashion, social media, content strategy, Refashion Podcast, Madeline Sensibile

Special Treats

♥ Clique Media Group is currently hiring two Obsessee editors
♥ Maddie is joining us on my Snapchat to answer any and all of your questions this Wednesday, June 28th for a live 10-minute Q&A! Time TBD

Cristina Quitania, Refashion Snapchat, Cristina Quitania Snapchat, Misscrsitinaq Snapchat, snapchat

 



 

♥ Don’t forget to subscribe to the Refashion Podcast on iTunes

The post RF27 | Ditch Your Website For Obsessee’s Innovative Content Model appeared first on Refashion.co.

RF26 | Lizzy Sherman on Facebook Live, Periscope & Beauty Influencers
40:41
2017-09-22 13:26:17 UTC 40:41
RF26 | Lizzy Sherman on Facebook Live, Periscope & Beauty Influencers

Grab some Titos for another episode!


Hey guys! This episode was a special treat. As you know, I usually record at GRID110, but for this episode I went to West Hollywood and recorded at Lizzy Sherman’s super cute apartment. I completely fell in love with podcasting because it allows me to connect and with interesting people, we all know I love to chat, but also because it’s so mobile. I packed up all my gear, literally two mics and a laptop, and met Lizzy at her poolside abode. We recorded on a Saturday too which was also a first and may just be the perfect way to spend a couple hours during the weekend. I took you guys with me on my Snap, so you might of seen the whole thing! Hope so!

If you haven’t already bumped into Lizzy at an event, I’ll give you a little background. She’s the senior web editor with Creative Age Publications and supervises digital across eight different magazines: The Colorist, Day Spa, Beauty Store Business, Inspire, Eyelash, Nail Pro, Nail It & Man, which is a male grooming magazine coming out this July. That’s a lot, right? I’m always so impressed by the hustle in all of our guests.

Creative Age Publications, Lizzy Sherman, Motivational Quote, startup, beauty editor

Because it’s Refashion protocol, we chatted over a very tall glass of sauvignon blanc. And, not to give it all away, we chat about everything from Facebook Live to KFC flavored nail polish and Periscope. They use Periscope during fashion weeks across the world and have grown a massive social following of over 1 million fans for their behind the scene interviews and weekly how tos with top stylists and brands. We also dive straight into my 2016 ongoing goal of becoming calmer than a cucumber. Seriously though, Lizzy is as calm as a dandelion blowing in the wind and I’m learning new ways to be more like that.

Creative Age Publications, Lizzy Sherman, Motivational Quote, startup, beauty editor

Questions Answered

♥ How to manage content across multiple brands?
♥ How to create an influencer program from the ground up
♥ Creative ways to use Periscope
♥ Why you should use Facebook Live
♥ How to create Facebook & Instagram ads
♥ How to craft the perfect headline

Creative Age Publications, Lizzy Sherman, Motivational Quote, startup, beauty editor

Resources

♥  Wanderlust
♥  Attend a Mortified taping
♥  Leading Gracefully
♥  Essie Starry Night
♥  NailSnaps

Party, Brunch, Sleepover – How’d She Pick?

♥ Stacey Bendet: Creative Director of Alice + Olivia
♥ John Paul DeJoria: Co-Founder & CEO of Paul Mitchell
♥ Desi Perkins: Beauty YouTube Star

Creative Age Publications, Lizzy Sherman, nail ari, desi perkins, youtube, alice and olivia, paul mitchell, party brunch sleepover

The post RF26 | Lizzy Sherman on Facebook Live, Periscope & Beauty Influencers appeared first on Refashion.co.

RF25 | Jennie Wong on Getting Inside Your Customer’s Head
1:04:00
2017-09-22 13:26:17 UTC 1:04:00
RF25 | Jennie Wong on Getting Inside Your Customer’s Head

Jennie Wong takes us on a trip inside your customer’s mind


Hi Refashioners, we’re back for another episode. This time on a trip through the subconscious + a cool freebie!

jennie wong

Saying that makes me think of Miss. Frizzle. Do you guys remember The Magic School Bus? Well, you can think of this episode as your ticket into the mind of your customers. Maybe not on a school bus, but with me and Jennie over a few glasses of wine. If you haven’t already noticed, I’m super interested in personal development, behavioral hacks and supercharging your efforts for maximum return. I suppose you are too since you’re reading and listening to my blog & podcast. Woo hoo, you guys inspire me daily. So, whether you’re a retailer or not, you’re going to want to listen in – there’s a lot of interesting information on cognition and decision science that will have you looking at problem solving in a new light. Well, that’s the hope. Let me know!

So without further ado, I want to introduce you all to Jennie Wong, CEO and co-founder of Shopping Quizzes. Jennie’s a warm, well connected super mom who’s also a cognitive psychologist and Ph.D. She’s also the author of the ebook, 7 Ways to Hack the Mind of the Online Shopper and is giving all of us a free copy! (link below). You can page through, or just sit back and listen as she takes us through the shopper’s mind and the principles that lead to increased conversions and customer loyalty.

On a personal level, we chat about the importance of seizing the moment – no more should of, could of would ofs – positive thinking and how she breaks away! I also want to shine light on the type of woman Jennie is. After we were through recording, Jennie stuck around the studio and chatted with me for about an hour about life. Like real deal, woman to woman life talk. Secretly, I wish we were still recording, but hey, the perspective she offered will undoubtedly spill out in future episodes for all of you to hear. She’s such a genuine person and deeply cares about connecting with people and helping others connect with themselves. It’s no wonder her business serves that very need.

Jennie Wong, Shopping Quizzes, online shopping, online shopping behavior, consumer behavior

Questions Answered on This Episode

♥ How to consistently seize the moment
♥ How to hack the mind of the online shopper
♥ How to create micro commitments & micro conversions
♥ How to alleviate decision fatigue
♥ How to craft the best promotion
♥ How to add value to your email capture
♥ How to build customer loyalty
♥ How to pitch big brand retailers
♥ How to gain high intent shoppers
♥ Listener questions!

Resources

Shopping Quizzes
♥ Jennie’s Book: 7 Ways to Hack the Mind of the Online Shopper Download your FREE copy
♥ Barry Schwartz’s Ted Talk: The Paradox of Choice
Tim Ferris Podcast
♥ You’ll probably also like episode 12 with Andy Goodman – we get all trippy about the future of fashion

Jennie Wong, Shopping Quizzes, online shopping, online shopping behavior, consumer behavior

The post RF25 | Jennie Wong on Getting Inside Your Customer’s Head appeared first on Refashion.co.

RF24 | Cassie Betts on Fashion Manufacturing, Bad Dates & Overcoming Guilt
1:02:07
2017-09-22 13:26:17 UTC 1:02:07
RF24 | Cassie Betts on Fashion Manufacturing, Bad Dates & Overcoming Guilt

District2.co is the future of fashion manufacturing & a designer’s dream


Hey Guys!

It’s Tuesday and that means another bad ass episode is ready to push your business or your idea another notch further. This week I chatted with Cassie Betts, founder and CEO of District2.co. Have you ever walked the LA garment district looking for anything specific? Good luck finding it. Not anymore.

Fashion Manufacturing, District2.co, fashion tech

Enter District2.co – a B2B platform that connects indie designers to manufactures by acting as a virtual garment district with a pimped-out search directory. Ultimately, District2.co helps designers take concepts from sketchbook to in-hand products in half the price and half the time. To date, District2.co works with 600 factories and 400 brands in Los Angeles. Wow.

We’re servicing the indie market. They make up 56% of the amount of total revenue LA brought in last year which was $40 Billion. LA is no joke. – Cassie Betts

Fashion Manufacturing, District2.co, fashion district, fashion technology

With over 15 years experience in fashion, Cassie really understands the inner-workings of our industry. She understands there are things we need to keep the same but also knows how far we can push technology to allow business to happen easier and faster.

In the end, we want to be the google for the fashion world. – Cassie Betts

Per usual, we chatted over generous amounts of wine so you can expect to get to know every nook and cranny of Cassie Betts. From managing career pivots and bad Tinder dates, to easing the guilt you may have for investing in your dream, we hit it all. I know Cassie is determined to build the world’s leading platform for easy fashion manufacturing, but she may have another calling as a match maker. You decide. She’s went from working for someone else’s dream to downsizing her life to gain the emotional and mental freedom from building her own business. This chick is happy but she isn’t going to sugar coat the journey because as you know, the ride isn’t easy. She sold her her car, downsized her house and moved to South Central. That is fact.

Fashion Manufacturing, Cassie Betts, District2.co, Monday Motivation Quote

Questions Answered on This Episode

♥ How to get your first partners on your platform the real scrappy and free way
♥ How to graciously divorce your co-founder – FOR REAL
♥ How to confidently seek financing
♥ Simple, no brain opportunities entrepreneurs overlook
♥ How to foster your side hustle
♥ How to use District2.co
♥ How District2.co makes money
♥ How to be snag the last available spot at Manufacture LA

When you see people making moves and doing great things, you know you partner with those people. – Cassie Betts

Resources

Maker City LA
♥ If you’re in the LA area and interested in joining Cassie’s team as their technical co-founder, reach out to me at Cristina@refashion.co

Fashion Manufacturing, Cassie Betts, District2.co, Monday Motivation Quote

The post RF24 | Cassie Betts on Fashion Manufacturing, Bad Dates & Overcoming Guilt appeared first on Refashion.co.

RF23 | NailSnaps on Hacking Kickstarter Success
41:07
2017-09-22 13:26:17 UTC 41:07
RF23 | NailSnaps on Hacking Kickstarter Success

Angel Anderson and Sarah Heering want to help you become a Kickstarter success


I freaking love Tuesdays and I gotta say, I love them even more now. If you’re following me on Snapchat, you already know I’ve been in the process of hiring a VA to help with post production work. Lord knows we all need help. We can’t do everything on our own! Preach. On my hunt, I found a rad sound engineer from South Africa who’s also growing her personal business – so blessed there’s great synergy between us. This episode was our pilot together, so I hope you enjoy our combined efforts. I’ll be writing an entire post on this later. LIFE CHANGING. Can’t wait for you guys to listen to this phenom episode!

♥ Ok, back to NailSnaps…

kickstarter success, nailsnaps, los angeles startup, beauty tech

Angel and Sarah are the sassy, scrappy and laser focused duo disrupting the $8.5 Billion nail industry with NailSnaps. Together, they’ve created a way to create, share, and wear custom nail art. The NailSnaps mobile/social platform lets people turn photos into custom nail wraps that can be applied at-home in minutes. No mess. No toxicity. No dry time. Let’s face it, no one has time to let their nails dry…especially when you’re busy building your empire. To boot, their peer-to-peer marketplace empowers creators to sell their designs as well. Think Etsy for nails.

On a personal note, these women have what most partnerships strive to achieve. Trust, love and the most ideal Ying and Yang situation I think I’ve ever laid eyes on. Sarah and Angel play to each other’s strengths and weaknesses, and actually treated their Kickstarter campaign sort of like dating. Sort of brilliant.

Kickstarter was a really good testament to how we work together. It͛’s whatever means necessary to get to the next milestone and onto the next goal. At one point we both sort of looked at each other in the eye and realized we both have the sauce to do it and to make it happen.

kickstarter success nailsnaps, startup life, wearable tech, manicure
To launch NailSnaps on Kickstarter, and raise $50,000+ in donations as a seventh hour save, Angel and Sarah had to get scrappy. Just as in life there were wins and also setbacks, but there was no doubt they’d figure it out and impressively exceed their goal. Now looking back, there were things they’d do differently. They share the ingenious hacks they imagined on the fly and the late night phone calls they had with basically every person they knew to reach their goal. You’re going to love this episode. There’s tons of insight, laughing and even a little kumbayaing sprinkled at the end. If you want to hack your own Kickstarter success by driving press, partner inquiries and even investment, listen in.

“A week into our campaign we were like OH SHIT, we are not getting the traction that we need. So we started reaching out to any friend that we had in any press outlet anywhere. We mined every connection we ever had.”

The Technology

kickstarter success, nailsnaps app, beauty technology, nail art, startup, wearable tech
Their award winning mobile app uses a patent-pending, rotatable, resizable hand-pose stencil.

Questions Answered on This Episode

♥ How to hack Kickstarter success
♥ How to hack your business at a conference
♥ Best practices for creating your Kickstater offerings
♥ How to secure funding and licensing deals through your kickstarter campaign
♥ How to get your app in the iTunes best new app list
♥ Their take on the future of beauty tech
♥ Productivity Secret Sauce

hacking kickstarter, nailsnaps, startup

Resources

NailSnaps

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RF22 | Fjordlife on Startup Financing, Sustainable Fashion & Natural Beauty
46:24
2017-09-22 13:26:17 UTC 46:24
RF22 | Fjordlife on Startup Financing, Sustainable Fashion & Natural Beauty

Brittany Haavalsrud dishes it all about startup financing and the hidden truths behind clean beauty products


Can you believe it’s Tuesday already? Not really, but I’m so happy it is because you know what that means?? Episode two of the Refashion podcast is live!

Not going to lie, it’s been a jam packed week. We got a lot done and it feels like we got it done together. Somehow we launched the second season of the podcast, hosted a Snapchat takeover, recorded a new episode, lost an episode (more about that in another post) hustled through client work and threw a re-launch party. Things are kinda crazy, but there’s ACTION. I’m taking Lauryn’s advice and staying 100% disciplined. Week one of an entire lifestyle change ♥

I loved all the love and feedback you guys shared about Lauryn and Michael’s episode and hope you guys love episode two just as much!

#RefshionQueen Brittany Haavalsrud

Let me tell you, this chick is a born girlboss. She went from working as a Trade Officer at the British Consulate, to turning her life upside down and becoming a solopreneur and founder of Fjordlife.

So what is Fjordlife? Fjordlife is a spanking new womenswear and clean beauty ecommerce brand that sources beautiful, innovative products with meaningful impact. Brittany launched a few weeks ago, and this girl has been hustling her buns off sourcing products, getting press, securing startup financing, building her site, running social and somehow finding time to chat with us about financing hacks.

On top of that, we also chatted about the not so pretty hidden truths behind sustainable fashion and natural beauty products. Did you guys know that beauty brands can market their products as natural as long as the product contains only ONE natural ingredient and that one ingredient can be water? Ew, news to me! Products you put on your skin should not be a mystery.

What impressed me about Brittany is her tenacity. I lagged on responding to her initial email so she emailed again. She wanted to start a business, so she did. Get after it, girl!

Startup financing, Fjordlife, sustainable fashion, organic beauty

Questions Answered In This Episode

♥ What resources are out there to help entrepreneurs with financing?
♥ What requirements do you have to meet to receive early financing?
♥ What makes a product or brand sustainable, eco-friendly or conscious?
♥ What’s been your biggest challenge as a solopreneur?
♥ How do you practice mindfulness in your daily routine?
♥ How do you get it all done as a solopreneur?

Contract people who can do a way better job in half the amount of time. Time is just as valuable as your financing. – Brittany Haavalsrud

Brands Spotlighted in this Episode

Veja Shoes
♥ Manufactured in Porto Alegre, Brazil
♥ Workers’ rights are respected and extra hours are paid
♥ They buy cotton from 320 families who live from organic farming
♥ They work with 60 families of rubber tappers to create the soles of their shoes
startup financing, veja shoes, sustainable fashion, brazil fashion, startup

Yoke Trade
♥ Manufactured in Venice, CA!!
♥ Ayurveda Apothecary plant-based beauty
♥ Giving-based accessories line
♥ Yoga-inspired ritual homewares
♥ Socially and spiritually motivated
Startup financing -YOKE-Conscious-Commerce

Organizations Mentioned

Start up Grind
Futurpreneur Canada
United States Association for Small Business & Entrepreneurship

Resources Mentioned in This Episode

CertClean
Headspace

Learn to think of fear as a noise in the background and don’t let it prevent you from moving forward. – Brittany Haavulsrud

The post RF22 | Fjordlife on Startup Financing, Sustainable Fashion & Natural Beauty appeared first on Refashion.co.

RF21 | The Skinny Confidential on Consistency, Snapchat & Hustle
49:44
2017-09-22 13:26:17 UTC 49:44
RF21 | The Skinny Confidential on Consistency, Snapchat & Hustle

Lauryn Evarts & Michael Bosstick from The Skinny Confidential Dish It All


We’re back!

Here it is, our first episode of our second season together! I just have to take a moment for a little squeal. I gotta say too, I couldn’t have had a better duo to help rev this puppy back up. I want to introduce you to Lauryn Evarts and Michael Bosstick of The Skinny Confidential. The Skinny Confidential started as Lauryn’s lifestyle blog that blossomed into a health and fitness book and most recently, the Him & Her Podcast. Lauryn is the creative brains behind the brand and Michael, well, when he’s not Snapchatting, panicking, or stealing the mic, Michael runs the business. Just kidding Michael, but not really. But in all seriousness, these two are a power couple building a sassy lifestyle empire and recently joined serial entrepreneur, Gary Vaynerchuck on the #ASKGARYVEE show to chat about influencer marketing and going viral. I know, wild. #Goals.

Don’t be afraid to start a business around what you’re good at. – Lauryn Evarts

The Skinny Confidential, Lauryn Evarts, Refashion Podcast, Health Blogger, Fashion Blogger, Fashion Tech

The Skinny Confidential x Refashion

So how does The Skinny Confidential fit inside the world of fashion tech? I think the better question is, what can our industry learn from Lauryn? Like many of us, Lauryn is an entrepreneur, but she’s activated a hustle inside of her with an all means necessary approach to achieving her goals. She is consistently discovering new opportunities to build her brand. Book launches, podcasts, events, brand consulting, YouTube, Snapchat. When people zig, Lauryn zags. Her hustle is hot and in five years, she hasn’t missed a day of work, not kidding either.

Time for real talk though. Personally, I’d been feeling hustled out, out of my flow and disengaged. I’d put podcasting and blogging off for over a year and was determined to get my mojo back. I knew what I needed to do. Take action and push forward. You see guys, change is inevitable in our lives, but growth is intentional. I learned that from Lauryn and I invited her on the show to help all of activate our hustle. Once it’s activated it’s hard to go back, promise. We just have to make the choice. If Lauryn can get through double jaw surgery and still maintain her drive and focus towards her goals, we have no excuse. Lucky for us, we got Michael on the episode too to share his hustle routine. Enjoy ♥

If you want any kind of success in business, it takes patience, consistency and drive. -Michael Bosstick

They Skinny Confidential, Lauryn Evarts , Michael Bosstick, Engaged

Questions Answered on This Episode

♥ What are your secrets for keeping yourself accountable?
♥ What small change can we all do today to stay motivated?
♥ What’s been your most challenging situation that’s tested your motivation?
♥ How do you monetize?
♥ How did you launch your book?
♥ How can you get your significant other working for you?
♥ Why should men should use social media?
♥ How are you innovating?
♥ The future of Snapchat

Resources

The Skinny Confidential, The skinny confidential book, refashion podcast
The Skinny Confidential Blog
The Skinny Confidential Book
The Skinny Confidential Him & Her Podcast (Subscribe!)
Snapchat: The Skinny Confidential & Michael Bosstick
Michael’s Go-To Business Book: Managing Oneself, by Peter Drucker
Michael’s Second Book Recommendation: No One Understands You and What to Do About It, by Hiedi Halvorson

Lauryn’s taking over my Snapchat tomorrow, April 20th for exclusive BTS of The Skinny Confidential! Don’t forget to follow @misscristinaq to see how she builds her empire!
Cristina Quitania, Refashion Snapchat, Cristina Quitania Snapchat, Misscrsitinaq Snapchat, snapchatLauryn Evarts Snapchat, The Skinny Confidential Snapchat

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RF20 | Tel Aviv Debuts First Fashion Tech Accelerator with Bottom Line Consulting
20:58
2017-09-22 13:26:17 UTC 20:58
RF20 | Tel Aviv Debuts First Fashion Tech Accelerator with Bottom Line Consulting

Design by Marconi Torres

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Refashioners, today Viktoria Kanar and Rebecca Mendel, owners of Bottom Line Consulting, announce the launch of Tel Aviv’s first Accelerator Program for Fashion Tech startups on the Refashion Podcast! Investors, entrepreneurs and music moguls like Will.I.Am are traveling to Israel to invest specifically in the talent and technology innovation coming out of Israel. Vika and Rebecca specialize in investor relations and international partnerships, specifically in Fashion Tech, and also run the only Fashion Tech meetup group in all of Israel.

Global retailers will be able to come to Tel Aviv and cherry pick technologies to implement into their businesses.

Business Challenge

Finding the right international partners
 

Success Strategy

Vika and Rebecca are launching the very first Fashion Tech Accelerator Program that will also serve as Tel Aviv’s first Fashion Tech R&D Center. The length of the program will be between four to five months with the goal of supporting five to six local startups with two of them being international companies.

 

What’s Next for Business

  • The application process for the Accelerator Program will being in a month
  • Fashion Tech on the Runway Fashion Show during Tel Aviv’s Innovation Festival this September

 

Examples of Israel Fashion Tech

  1. WiShi – An acronym for “Wear It, Share It,” WiShi is an online crowdstyling engine that TechCrunch named a startup to watch and the first fashion tech company to receive funding from an Israeli investor.
  2. Awear Solutions an application and unique patent-pending modules enabling users to precisely identify exactly what someone is wearing from up to 30 feet away. *The recording explaining Awear was not the highest quality so we chose to share their teaser video.

http://youtu.be/2GOaBhzzmH4
 

Quotes from Vika & Rebecca

“The benefit for starting a fashion tech business in Israel is the talent and the technology.”

“It’s not new to have R&D centers in Israel. Our goal is to replicate those of Cisco and Intel in the Fashion Tech sphere.”

Follow Bottom Line Consulting on Twitter and join the Tel Aviv Fashion Tech Meetup Group

Please take a moment to rate and review us on iTunes. Thank you!

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RF19 | How Olapic Turns Selfies into Massive Sales with Zoe Neuschatz
40:15
2017-09-22 13:26:17 UTC 40:15
RF19 | How Olapic Turns Selfies into Massive Sales with Zoe Neuschatz

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Our first video podcast!

Refashion Community, you asked for video so who would be a better first guest than visual commerce platform, Olapic. Today, we’re talking to Zoe Neuschatz, Director of Brand Strategy and Partnerships of Olapic – a visual commerce company that lets consumers become a part of a brand’s visual voice by showcasing curated user-generated images and videos within brands’ e-commerce experiences to drive sales. Zoe works closely with partners such as ASOS, Vans and Coach to build strategic implementation plans to optimize the technology for their individual needs.

We love innovating with our customers. We’re seeing a 5% incremental lift with our ecommerce customers and an average 2% in order value

Monetization Strategy

The company’s services cost anywhere from $30,000 to hundreds of thousands.

  1. Olapic collects user-generated photos from social media platforms like Instagram Facebook and Twitter and once customers submit their photos—either directly to the brand, or by using a designated hashtag, Olapic’s algorithm aggregates the images into a beautiful stream for brands to display on their sites.
  2. Olapic works with brands to pull data based on which images do better with purchases.

 

Business Challenge

Keeping the early innovative energy from day one alive with the growing team and new offices. They have grown to 85 team members with three locations and satellite representatives on the west coast.

 

Success Strategy

They collaborate across teams and encourage team member rotations amongst their three different offices in London, Argentina and New York. They’ve also built machine learning into

 

What’s Next for Business

Visual content will be leveraged at every touch point, both online and offline. Expect to see Olapic’s content in in-store integrations, emails and ads.
 

 

Fashion Tech Advice

  1. “It’s about being smart, forward thinking and keeping an eye at what’s happening in the world.”
  2. “There’s a demand for authentic content and customers expect to see it.”

 

Quotes from Zoe

“Don’t be afraid of change. Change is just growth.”

“Filters are great but they don’t result in conversions for brands.”

“We build new technology in our Olapic offering because our customers ask for it.”

 

Olapic Work Samples from the Podcast

Refashion Podcast - Coach - Olapic

Refashion Podcast - Alex and Ani - Olapic

Refashion Podcast - Steve Madden - Olapic

Follow Olapic on Instagram Twitter | Instagram

Please take a moment to rate and review us on iTunes. Thank you!

The post RF19 | How Olapic Turns Selfies into Massive Sales with Zoe Neuschatz appeared first on Refashion.co.

RF18: Rank & Style the World with Sarika Doshi
26:56
2017-09-22 13:26:17 UTC 26:56
RF18: Rank & Style the World with Sarika Doshi

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Today, we’re talking to Sarika Doshi, CEO & Co-Founder of Rank & Style. With startup and business building experience and three years of international corporate law under her belt, Sarika leads content, strategy, public relations, business development and fundraising efforts. Listed as one of the “100 Most Creative People in Business” by Fast Company, Rank & Style is also the winner of the $50,000 Founders of the Future Challenge with Fashion Tech Forum and Elle Magazine.

Rank & Style’s mission is to simplify and revolutionize how consumers discover their next favorite products.

Monetization Strategy

Each Top 10 list is paired with two buy links that generate a small commission. The business will eventually move into partnerships and sponsorships with lifestyle, fitness and travel brands, and lastly, they’re exploring licensing out their technology.
 

Business Challenge

Maintaining their commitment to objectivity in the face of commercial temptation and also the pressure to move faster.
 

Success Strategy

Find ways to develop a really thick skin and stick to your core values and aspirations. “Expansion should always be thoughtful and stable.”
 

What’s Next for Business

They’re launching a newly redesigned site next month with 20 lists per week. They’re in fundraising mode, raising a $1.5Million seed round to expand into menswear, lifestyle, maternity and bridal and also planning to get more personalized by building out user profiles.
 

Exit Strategy

Sarika can image a lot of different exits including interest for an acquisition from a large content platform and similar interest from large multi-brand retailers.

 

Fashion Tech Advice

  1. Look for opportunities defined with “what’s missing here?” and “what’s a problem can we solve?”
  2. “Become an expert quickly and immerse yourself within the industry.”

 

Quotes from Sarika, the “List DJ” (Sonal & Pooja on the left and middle)

Rank & Style - Refashion Podcast - Fashion Tech

“I’ve never worked so hard and yet it’s never felt less like work.”

“Whatever you do, there’s really no wrong answer because you’re going to pivot anyways.”

Follow Rank & Style on Twitter | Instagram

Please take a moment to rate and review us on iTunes. Thank you!

The post RF18: Rank & Style the World with Sarika Doshi appeared first on Refashion.co.

RF17 | PIOL: Customize Your Perfect Go-To Dress with Anne Dayton
23:34
2017-09-22 13:26:17 UTC 23:34
RF17 | PIOL: Customize Your Perfect Go-To Dress with Anne Dayton

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Today, we’re talking to Anne Dayton, Founder and President of PIOL Dress. PIOL has taken the simple notion of buying a dress and launched it into the 21st century. The PIOL system is based on the philosophy of Edith Head, the infamous Hollywood costume designer, known for her eight academy awards and for dressing scarlets from the likes of Sophia Loren, Audrey Hepburn and Elizabeth Taylor. While Anne in fact is a new tech entrepreneur, her foundation was set by her family’s business….a little retailer you all know by the name of Target.

You can do anything you want in life if you dress for it. – Edith Head

Business Challenge

Disrupting customer behavior

Success Strategy

Team PIOL looked for gaps in the industry against their value propositions and distinguished Fit as the largest hurdle for women when shopping online. Today, they emphasize Fit in their branding which has created a space for them in the larger conversation. Bloggers also play a massive role in creating their voice and elevating their reputation in the industry. “The voices of our bloggers represent the variety of all women.”

What’s Next for Business

Adding a social community to the PIOL site.

Fashion Tech Advice

Stay in the zone and keep the focus on what you want to achieve.

 

 

Quotes from Anne

PIOL Dress - Refashion Podcast - Fashion Tech

“I have a strong conviction of the the power of new ideas and that has been the key in starting my business.”

“What our challenge is right now, because it’s never a straight road, is disrupting customer behavior.”

“Dressing your mind for success is the first step toward achieving your goal.” – Edith Head

Please take a moment to rate and review us on iTunes. Thank you!

The post RF17 | PIOL: Customize Your Perfect Go-To Dress with Anne Dayton appeared first on Refashion.co.

RF14 | Fetch – Undress to Impress Your Best 6-Minute Pitch
32:53
2017-09-22 13:26:17 UTC 32:53
RF14 | Fetch – Undress to Impress Your Best 6-Minute Pitch

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Tom Hadfield is a serial entrepreneur and CEO of Fetch, a personal buying assistant with a very simple goal: To make buying easy on your mobile device. Within the last month, Tom and his team completed a financing road show with over 100 investors in the Silicon Valley area, closing a $2.3 Million financing round in four weeks.

Crafting a Winning Pitch

  1. Identify your goal – Investment, a positive media story, a user signing up for your app, etc.
  2. Know you audience, for real.
  3. In the first 30-60 seconds, create a story everyone can relate to, provide clear evidence there is a HUGE and obvious problem and showcase the vision for what the world would look like if you eliminated the problem
  4. Show proof that your company can credibly provide the solution – in less than 10 slides
  5. Showcase your competitive advantage – investors particularly love this
  6. Combine storytelling, selling and conversation & deliver with enthusiam
  7. Use very visual slides with out a lot of words with very concise commentary that runs alongside it. One thought per slide.
  8. Perform a live demo whenever possible but don’t get lost in too much detail
  9. Never say you don’t have any competitors – who are they?
  10. How are you going to make money? Show how your revenue model and cost structure scales over time
  11. Be bold. Always end with a STRONG ask
  12. Anticipate any questions and leave enough time for Q&A
  13. Practice your pitch with a third grade teacher or your grandmother. Make sure they get it.

 

With pitching, really the goal is to be remembered, to inspire people with your idea and to achieve a goal.

 

How to Pitch a Rapid Fire 6 Min Pitch at TechCrunch Disrupt

  1. 1-2 minutes on the problem you’re trying to solve
  2. Quickly go into your vision and your solution
  3. 3 minutes to focus on the demo
  4. The future: how your business will evolve
  5. Powerful ending: inspire people for what’s to come

 

The organizers of TechCrunch Disrupt encouraged us to focus on the demo and talk much less on the market size and the business model.

Podcast Deep Dive

  • Fetch’s scalability strategy (9:00)
  • Fetch’s two launch strategies & launch dilemma (14:30)
  • The secrets to launching at Tech Crunch Disrupt including Tom’s initial worries (15:20)
  • The essentials to pitching to a variety of different audiences (17:40)
  • David Rose’s Investor Pitch Deck (19:00)
  • How to pitch at Tech Crunch Disrupt (22:06)
  • The future of shopping: Wearable commerce (23:40)
  • Building a business model that doesn’t relying on partnerships (25:02)

 

Resources

Interesting Goodies

  • Fetch will be one of the first smart watch apps on the Moto 360 Smart Watch
  • Tom talks to at least one user everyday!
  • Tom started Soccernet in his bedroom when he was a teenager and it was sold to ESPN when he was only 17
  • Tom raised over over $24 Million in venture capital for his previous bio-tech company

 

Quotes from Tom

“There really is an expected format or formula that investors expect to see.”

“There’s an immense shift in technology from desktop to mobile. This will be our first time spending more time on our mobiles than on desktops.”

“We see a real opportunity for wearable commerce.”

“We have some users that are saying they are never buying on their desktops again.”

“When I should have been more focused on our launch plan, I ended up kinda getting really obsessed with getting in the best shape of my life.”

You can download Fetch here at the app store.

The post RF14 | Fetch – Undress to Impress Your Best 6-Minute Pitch appeared first on Refashion.co.

RF13 | 9 Tips For a Successful Fundraising Strategy with Cally Russell of Mallzee
25:33
2017-09-22 13:26:17 UTC 25:33
RF13 | 9 Tips For a Successful Fundraising Strategy with Cally Russell of Mallzee

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Cally Russell is a young entrepreuner leading the pack at Mallzee. Cally and his team just raised a $844,000 round of investment with plans for international expansion and doubling their team of 14 in the next 12 months. He holds a passion for changing the way we interact online and how design and data should be key in this.

Described as the Tinder for shopping and the personal shopper in your pocket, Mallzee’s mission is to remove the friction in buying clothes. Mallzee searches over two million items from 200 stores to find you clothes personally selected for you while allowing you to share your choices with friends and get opinions before you buy.

9 Tips for a Successful Fundraising Strategy

  1. Identify the right target investors. Know the relevancy and interests of who you’re pitching to.
  2. Build relationships with investors over time. People buy from people they like, trust, respect and believe. There are no quick wins
  3. You better come across passionate and all in
  4. Storytell and have a narrative. Take the complexity out of your business and industry to help investors better understand the context.
  5. Fundraising is a contact sport. Travel and talk to people. Don’t limit yourself to one city.
  6. Fundraising takes time so continuously take VC meetings. Always be fundraising
  7. Investors back companies where they see traction. If you continue to deliver against what you said, you’ll find great supporters.
  8. Have a strong PR and marketing strategy so you can send email updates with collateral to potential VCs. PR also helps to generate inbound funding opportunities
  9. Pay it forward. Be part of the community and ecosystem

 

With fundraising, it’s all about the personal connection and meeting people. You will get a huge amount of nos before you get a yes. Know some of those nos will be yes’s in the future.

 

Podcast Deep Dive

  • Personalization (4:05)
  • How to develop technology your customers will use (6:13)
  • Learn to validate your concept like Mallzee (7:19)
  • Early PR & marketing strategies you should use to compliment your fundraising strategy (8:15)
  • The essentials to your fundraising strategy (10:40)
  • How to find the right investors and to raise money when you’re not in a major VC market (12:02)
  • What to expect at a fashion tech event like Decoded Fashion London (13:24)
  • How long it really takes to get third parties on board (17:31)
  • The future of personalization (21:07)
  • The future of personalization is removing friction in the buying and discovery process on mobile

     

    Interesting Goodies

  • Cally launched Mallzee in December 2013 in Edinburgh, United Kingdom
  • Yahoo! named Mallzee as one of the 6 Apps Changing Shopping Forever
  • They’re releasing a new iOS version this August and just released a beta iPad version
  •  

    Quotes from Cally

    “Personalization is the future of shopping.”

    “Technology is only useful only if customers embrace it.”

    “This is not a game to be shy in, in the slightest.”

    “Even if you’re going after the same market, talk to you competitor. Go for a coffee. One day you might buy them or they might buy you.”

    “If you’ve launched a product, that’s not the hook. Products get launched all the time. It’s what is the meat in the story. What is the hook? What is it that they can sink their teeth into?”

    “It’s not about press, it’s not about investment, it’s about general people. If you continue to deliver against what you said, you’ll find great supporters.”

    You can download Mallzee here at the app store.

    The post RF13 | 9 Tips For a Successful Fundraising Strategy with Cally Russell of Mallzee appeared first on Refashion.co.

    RF12 | Andy Goodman – The Future of Fashion That Will Melt Your Mind
    36:19
    2017-09-22 13:26:17 UTC 36:19
    RF12 | Andy Goodman – The Future of Fashion That Will Melt Your Mind

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    Andy is a futurist. He’s been a digital native since 1994, when he wrote a documentary called “Secrets of the Internet.” Along with his love of digital, scientists inspire him: brilliant people who make surreal discoveries and work to transform reality. Now, as one of the early pioneers of the service design industry, he helps transform the world’s biggest brands through innovative design.

    Andy runs the Madrid studio of Fjord, a leading Service Design agency. He also authored chapters in O’Reilly’s book, Designing for Emerging Technologies. A compilation of works by industry experts in areas of user experience design related to genomics, robotics and the Internet of Things.

    Future Innovations

    1. Embeddables – little computers underneath our skin
    2. The “Smart Dress” that transforms shape from daytime to night
    3. The “Smart Jacket” that changes form and density when traveling through different climates
    4. Organic 3D printers that allow you to grow your clothes
    5. Advertising on our skin

    How?

    1. Smart Materials
    2. Display using OLED technology
    3. Piezo capability or ability to press and receive an input
    4. Thermic capability that detects temperature
    5. Nano technology
    6. Synthetic Biology

    When you think about how these two technologies [Nano tech & synthetic bio] can combine, you can actually start to imagine materials that are somewhere in between inert and alive. It can grow, it can change it’s shape, it can change it’s form.

     

    3 Key Takeaways for Wearable Brands

    1. What is the unique value proposition?
    2. How is your product going to fit into our lives (look & use)
    3. Think of your brand as a service

     

    Podcast Deep Dive

  • Wearable technology today (6:20)
  • The future for wearables (8:23)
  • Future innovations in fashion (10:36)
  • OLED vs. Twitter Dress (13:11)
  • The “Smart Dress” (16:52)
  • The “Smart Jacket” (18:10)
  • Fashion’s impact on sustainability (20:41)
  • Organic 3D printers allow you to grow clothes (21:50)
  • The future of marketing and social media: bendable screens and body advertising(23:15)
  • Embeddables (27:18)
  • Embeddables is taking the concept of wearables to the next level. Where little computers will be underneath the surface of our skin. Inside our digestive tracks, inside our blood streams and inside our eyes.

    Interesting Goodies

  • Andy will be speaking at Sonar, a music and new media festival in Barcelona this June!
  • And he’s been asked to speak once again at TEDx Madrid.
  • Andy works with Adidas on their MyCoach Smart Watch
  •  

    Quotes from Andy

    “Today’s wearables are almost solving a problem that isn’t there.”

    We’re kind of stuck in the wearable space right now because we’re waiting on two technologies. These bendable screens and the issue about power and charging. Body heat, kinetic energy? We’re just not there yet.

    “People don’t want to stand out like some kind of technofreak. They want to make choices that suit how they want to look.”

    “If you’re willing to give up some of your skin space for advertising, I think there will be monetary benefit for you.”

    “I like the idea of us not being tethered by devices anymore, rather being surrounded by a cloud of computing power and we just drift in and out of it.”

     

    The post RF12 | Andy Goodman – The Future of Fashion That Will Melt Your Mind appeared first on Refashion.co.

    RF11 | 72Lux – Monetize Your Website Content Now
    34:50
    2017-09-22 13:26:17 UTC 34:50
    RF11 | 72Lux – Monetize Your Website Content Now

    Heather Marie is the founder and CEO of 72Lux, Inc. Prior to founding 72Lux, Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities helping to lead the company’s lead generation and display sales from the ground up to profitability. Heather has also spent seven years working in retail for women’s clothing retailers such as Ralph Lauren, Express and Abercrombie & Fitch and launched her first “venture” at age eleven, an arbitrage business on eBay. Heather has spoken at several conferences including Fashinvest Capital Conference, The Social Edge Summit and Decoded Fashion.

    What is 72Lux – a technology company at the intersection of content and commerce working sort of like an affiliate network but with a lot more tools and a universal checkout.

    72Lux - Heather Marie - Refashion.co

    Podcast Deep Dive

  • How to get started and use 72Lux (2:20)
  • Benefits for publishers (4:31)
      1. Keep your traffic
      2. Improves engagement levels
      3. Increases time on site
      4. Monetize and take a cut on every sale

    “By actually building your core content as shoppable content, for the publisher, you’re able to keep that user within your site.”

  • Benefits for retailers (5:55)
    1. 1. Additional sales
      2. New markets & new customers
      3. Free native ad placement
      4. Free to join & only pay when you get a sale

     

  • How does 72Lux differ from prior & existing affiliate opportunities (7:04)
    1. 1. The dashboard is unified
      2. Lots of editor tools Ex. Easily drag and drop products into a slideshow or grid format
      3. The ability to make existing content shoppable and create new shoppable content
      4. Multi retailer checkout that sits on your site
      5. You create a direct connection with your new customers

     

  • How soon can you start pitching (8:59)

    “We weren’t in development when we started pitching.”

  • How to create your own version of Heather’s first pitch (9:59)
  • Why you want to talk to your customer early on (11:30)
  • What categories work best with 72Lux? (15:50)
  • Will shoppable content ever take over banner advertisements? (21:15)
    1. “It’s really hard to say, but the direction we’re going towards with online advertising is: #1 accountability. If advertisers are spending x$ with you, they want to know what they’re getting out of it. #2 shift to native ads”

     

  • Commissions (24:36) actual average is 20% which is significantly higher than an affiliate commission around 5%
  • The Challenge (25:19)

    Two big challenges.

      #1. One of the early ones was the marketplace and getting everybody on board. “It was sort of like the chicken and the egg scenario. We had to have both publishers and retailers at the same time to make the business work. We had to have them jump at the same time.”
      #2. So what did they do? “We set a date that was a little bit in the future stating we’ll have this many merchants for you, we don’t know exactly who those will be but we’ll go after the ones that you want from a top down initiative. Then we worked with those merchants and did a custom launch with them.”

     

    Biggest Lessons Learned (26:37)

      1. It takes a lot longer than you would expect
      2. You need a back up plan for everything – Their first launch partner didn’t work out so they had to wait until they could find their second launch partner. And that took a lot of time to change that up.

     

    The 5 Questions You Ask Your Customers & Yourself During Product Development

      1. If we were going to build everything you wanted, what would you want?
      2. What does your customer say they want?
      3. What do they not know what they want yet?
      4. What are you currently doing today?
      5. How do we improve upon that?

    Ex. If you’re doing a story on Spring trends and you’re going to start finding products for them, what is your process? Can I watch you do this?”

     

    Interesting goodies

  • Publishers refer to 72Lux as the holy grail of content and commerce.
  • Uber popular YouTube Vlogger, Lindsey Hughes, also known as Beautybaby44 uses 72Lux on her site Lindseyhughes.com. You should go check out the shopping experience and see how beautifully integrated it feels. Get this, Lindsey has close to 900,000 subscribers on YouTube!
  • Heather lived in San Francisco for nine years and then made the trek to New York. During the first day on a business trip to New York it hit her that she needed to move. “As an entrepreneur you want to control as many factors as you can control and not being in the right location can certainly create even more barriers.”
  • Heather Marie - 72Lux - Refashion Podcast

    The post RF11 | 72Lux – Monetize Your Website Content Now appeared first on Refashion.co.

    RF10 | Rachel Arthur: Can Fashion Go TOO Tech?
    29:16
    2017-09-22 13:26:17 UTC 29:16
    RF10 | Rachel Arthur: Can Fashion Go TOO Tech?

    Subscribe on iTunes | Stitcher Radio

    Rachel Arthur is a New York-based, British business journalist and digital content strategist. As the global senior editor of digital media and marketing at leading fashion trade publication and trend forecaster WGSN, she oversees coverage of the industry from a communications, branding and technology standpoint. She is a regular speaker on conference panel​s, an advisor on digital strategy to leading retail brands, and host for the company’s monthly Google Hangout series with industry leaders. Her work can also be seen in The Daily Telegraph, Mashable and The Business of Fashion, and on her own tech-focused site, Fashion & Mash. She has been quoted in The Wall Street Journal, Advertising Age, The Evening Standard and Elle magazine.

    What is WGSN? A leading fashion trend forecasting and analysis service.

    Podcast Deep Dive

  • Leveraging what you already do to create an interesting blog (3:09)
  • Rachel’s stand on fashion tech (4:45)
  • Trends vs. developments when using social media(6:45)
  • Current trends in fashion and tech (10:20)
  • Deep dive into Fendi’s drone campaign (11:25)
  • Burberry as the leader in digital innovation (13:35)
  • Burberry’s partnership with WeChat to strengthen online presence in China (17:42)
  • How Burberry used data to increase sales conversions with digital millennials (19:05)
  • The Burberry Kisses Campaign (19:33) “I love it. it was so clever and a great integration of content and Google Earth. It was executed really nicely and also was really subtle in it’s product integration.”
  • Giving your consumer an additional reason to be interested in your brand. We look at Toms and Uniqlo (22:00)
  • Other industries using tech well (23:10)
  •  

    “I don’t mean it’s a bad thing in any way. [What I mean when we say tech for tech’s sake is that you] jump on the bandwagon for a big tech initiative because it will drive press coverage for you. It’s a bit gimmicky and a bit fun, but it ultimately doesn’t resonate with your consumer and it isn’t going to achieve you anything additional in terms of engagement.”

    Interesting Goodies:

  • Rachel’s first piece seven years ago was encouraging brands to use Twitter. Boy, have we come a long way.
  • Rachel is a self proclaimed technophile and nerd at heart
  • Rachel personally believes drones will be completely relevant for retailers
  • Things to consider for your next campaign

      1. What are you KPI’s?
      2. What value are you providing your customer?
      3. Are you offering your customer an additional reason to be interested in your brand?
      4. Are you using the tech at hand really well?

     
    Quotes from Rachel
    “The way that fashion and technology come together is all about creativity.”

    “Rather than seeing trends in the industry, we’re really seeing developments. It’s about using the technology that we have now really, really well.”

    “There’s a move away from shorter term initiatives with shorter term results.”

    “I literally can’t stop talking about wearables, Drones and tracking devices. Artificial intelligence and cognitive computing seem to be coming up constantly internally around the office.”

    “Burberry has done a phenomenal job at being the go to brand for digital innovation.”

    “We’re seeing a lot of really nice stuff at the moment around the idea of resonance based on utility. Really giving the consumer something really practical or educational.”

    Visit Rachel’s news site at Fashion and Mash for more insight.

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing. Remember, we always have your back.

    The post RF10 | Rachel Arthur: Can Fashion Go TOO Tech? appeared first on Refashion.co.

    RF9 | Wren – How a First Kiss Created a 14,000% Increase in Sales
    37:32
    2017-09-22 13:26:17 UTC 37:32
    RF9 | Wren – How a First Kiss Created a 14,000% Increase in Sales

    Subscribe on iTunes | Stitcher Radio

    Melissa Coker is the founder of Wren, a women’s apparel company, and creative consultant for outside brands. The viral Fall 14 marketing campaign, First Kiss, she created for Wren’s Fall 14 collection was named the most successful fashion film of all time and called “Marketing Genius” by AdNews.

    Melissa is an apparel industry entrepreneur, creative director, and in-the-trenches strategic marketer with broad industry and media experience. Native content disruptor with over a decades worth of senior level leadership experience in the apparel and media industries.

    “First Kiss is about communicating a spirit and a vibe, and explaining through imagery what the brand is about,” says Melissa.

    Podcast Deep Dive

  • Marketing your clothing collection (3:44)
  • Style.com Video Fashion Week as an alternative to physically showing at NY, Milan, London or Paris Fashion Week at a fraction of the cost (5:10)
  • Whiteboarding Wren’s strategy behind First Kiss (9:08)
  • Creating a powerful context behind your strategy (11:11)
  • Thoughts on shoppable video (14:58)
  • Storytelling as your brand strategy (17:40) “Shoppable video is the next step for all of entertainment.”
  • Wren marketing initiatives that weren’t as engaging as expected (21:27)
  • Wren’s next big marketing initiative (24:43)
  •  
    Wren Studio - Melissa Coker - Refashion.co
    Interesting Goodies:

  • Melissa used to work in editorial with top fashion magazines like Vogue
  • Wren was founded with a collection she created made from silhouettes that she really wanted and couldn’t find in the market.
  • The brand is named after Jenny Wren, a winsome little creature who makes dresses for dolls in Dickens’ Our Mutual Friend.
  • LA based label
  • Melissa loves getting lost in Pinterest
  • Instagram accounts Melissa digs: Funky of Fish and Clare Vivier
  • Wren Studio - Melissa Coker - Refashion.co


    How to Engage With Emotional Content


    1. Authentic, engaging, emotional content shares
    2. Be as out of the box as possible
    3. Create a world for your customer to live into
    4. Exercise the muscle of putting things out into the world and seeing what comes back from it
    5. Keep trying and testing
    6. Create a story so people can carry your message – “How many stories can I create in my lookbooks so people can continue to spread my message?”
    7. Subtlety is your friend – “You don’t need to be loud and hit people over their heads with your message. If your content is strong, people will find your message and feel more engaged.”

     
    Melissa Coker - Wren - Refashion Podcast
    Quotes from Melissa:

    “It’s about being nimble, lean and creative with the resources at hand.”

    “If you have emotional, engaging content, people will want to share it.”

    “My only strategy is to do things differently and creatively, and if something doesn’t work, try something new.”

    “If ads are becoming so interesting that you can’t distinguish between an ad or entertainment, I think that’s great news.”

    “I don’t want to see a slowmo close up of a top or skirt. To me that is so boring and irrelevant. I want to tell a story.”

    “More shots on goal means more goals.”

    “Emotional content is the ultimate engager.”

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF9 | Wren – How a First Kiss Created a 14,000% Increase in Sales appeared first on Refashion.co.

    RF8 | Acustom Apparel – Best Fashion Startup Tailors an Unforgettable Selling Experience
    37:16
    2017-09-22 13:26:17 UTC 37:16
    RF8 | Acustom Apparel – Best Fashion Startup Tailors an Unforgettable Selling Experience

    Subscribe on iTunes | Stitcher Radio

    From an early age, Jamal Motlagh was immersed in the figurative waters of business. The Harvard Business School graduate and former professional water polo player, landed in fashion tech upon creating Acustom Apparel. Understanding most guys find the process of shopping as enjoyable as going to battle, he knew the answer was in an innovative, bespoke retail concept. “I was shocked that with today’s technology there wasn’t an affordable way to get custom clothing. That is why I started Acustom Apparel.”

    What is Acustom Apparel? Acustom Apparel uses innovative digital technologies to craft custom clothing— intelligent fit for your style and your body. Custom clothing + retail + 3D body scanning at traditional retail prices.

    Acustom Apparel - Refashion.co Podcast

    Podcast Deep Dive

  • Acustom’s unique retail experience
  • How weather effects retail
  • 3D body scanning
  • Finding the perfect retail space
  • Building a team that flexes with your business
  • The truths about getting into retail. What Jamal’s currently dealing with.
  • Winning Fashion 2.0 Startup of the Year
  • What’s next for Acustom
  •  
    Interesting Goodies:

  • Started as a custom denim brand with women’s jeans!!
  • At the bare minimum, Acustom offers 33 MILLION different skews
  • The Acustom retail store was formerly a restaurant that Jamal and team renovated. And shhh, none of the team knew how to do anything with a screwdriver. They had to learn.
  • Jamal keeps fake trophies on his desk!
  • He’s a renown french toast enthusiast and shops to stay motivated and inspired.
  • Jamal can’t wait to learn from other brands on the podcast. Now that’s good stuff.
  •  

    Acustom Apparel on the Refashion.co Podcast

    What makes Acustom stand out from other brands using 3D body scanning is:

      1. Their digital, bespoke pattern making software
      2. Expanded product line to include jeans, shirts, shorts, chinos, overcoats, suits, raincoats…we can go on and on.
      3. Killer retail environment where finding it is easy. Marketing it is easier because they have 20ft of windows on West Boradway in Soho.
      4. In store, you can design your product, get 3D body scanned and measured and pay, and be in-and-out in 20 mins.
      5. In store stylists are educators too.

     
    Why is that cool? Traditionally, a bespoke pattern is created by hand by a master pattern maker and comes with a large price tag. Quick glance of bespoke denim: Levis jeans for $900, Earnest Sewn for $1200 & Acustom sells theirs for $225.

    The Acustom Way
    Step 1: pick out your fabric
    Step 2: Get 3D body scanned. 2 sets of scans. One natural pose and another more structured pose. Each scan takes 7 seconds a piece and produces 200,000 data points
    Step 3: Try on sample product
    Step 4: Talk about fit (slim, tapered, relaxed, etc.)
     

    Acustom Apparel on the Refashion Podcast


    How to create an unforgettable selling experience


    1. Have ONE hypothesis you want to prove. What do you want to achieve? For Jamal it was to create a walk-in custom clothing experience where a guy could be sipping coffee at 11am on a Saturday, not thinking about custom clothing, see his store, come in, get pitched and be sold.
     
    2. Real estate. This mattered because of Jamal’s goal. It took him from January 2013 to August 2013 to find his retail space. He spent his time, stopped for little to let the market refresh and then found his gem.
    Jamal’s broker’s advice: “If you don’t have a hard on for the place, it’s not the space for you.”
    Jamal’s advice: Get less space than you think you need.

     
    3. Build a unique selling experience and process. In the first few months, Acustom had to add new things, change new things, learn how to speak with customers
     
    4. Build a team and product that’s flexible
     
    5. Don’t try to over innovate

     
    What’s next for Acustom?

      1. Launching ecommerce with an online fit guarantee if you’ve been scanned.
      2. Improving local operations in NY because NY will be the blueprint for other retail stores
      3. Launch Acustom Pop-ups
      4. Build one more store on the east cost and then expand nationally

     
    Jamal Motlagh on the Refashion.co Podcast
    Quotes from Jamal
    “Shopping for jeans is like going into battle. You gotta get ready, you have to prepare, you have the whole day planned.”

    “I know there won’t be one winner. So with more people in my part of the pie, makes it a higher likelihood that we can actually push the needle.”

    “Don’t try to over innovate and maybe those are words I should live by better.”

    “Don’t spread yourself too thin. Prove one thing and then start to prove another.”

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF8 | Acustom Apparel – Best Fashion Startup Tailors an Unforgettable Selling Experience appeared first on Refashion.co.

    RF7 | Swan – The Kim Kardashian Experience That Will Boost Your Productivity in 60 Seconds
    36:24
    2017-09-22 13:26:17 UTC 36:24
    RF7 | Swan – The Kim Kardashian Experience That Will Boost Your Productivity in 60 Seconds

    Subscribe on iTunes | Stitcher Radio

    Julia Andalman is an entrepreneur, writer, UX designer, Fortune 500-trained marketer, motivational presenter, and seeker of knowledge above of all. She was the lead UX designer for one of the most used apps in the world before launching her own startup, Swan.

    Our first beauty startup!

    What is Swan? Manicures, pedicures, blowouts, makeup, spray tans. Delivered straight to your doorstep.

    Podcast Deep Dive

      1. How/when/why to apply for accelerator program like DreamIt
      2. Identifying your target customer
      3. Initial marketing strategies to engage with your target customer
      4. Testing your MVP with your customer
      5. Determining your use cases
      6. Using trends to scale
      7. How to get pampered like Kim Kardashian

     

    Juicy Tidbits

  • Swan was created when Julia was working for a top design college in Texas when she got tired of bringing her curling iron to work to get ready for evening networking events.
  • After curating her own team of makeup artists and hair stylists who would come to her office, she realized a lot of her friends wanted the same type of service too.
  • With Swan, you can signup for a beauty house call in less than 60 seconds!
  • 40% of women get a manicure twice a month which ends up being around a $21K lifetime spend on manicures!
  • An additional 10 appointments a week could generate an additional annual $25K revenue for a salon.
  • The team’s in the process of building an online beauty profile to help beauty professionals track their business!
  • Julia plans to expand Swan to New York, Los Angeles, Chicago, and San Francisco in 2015.
  • Julia Quotes
    “At the early stage of company, anybody who says their success is luck is just kidding themselves. It really is a lot of blood, sweat and tears.”

    “You want a team that looks at your business as a once in a lifetime opportunity.”

    “Figure out what the most niche thing you can do and then go after it.”

     
    To see a full list of services and learn more about Swan visit www.iloveswan.com and head to iTunes to download the Swan app!

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF7 | Swan – The Kim Kardashian Experience That Will Boost Your Productivity in 60 Seconds appeared first on Refashion.co.

    RF6 | Everpurse – Launch Your Product Without Breaking the Bank
    29:24
    2017-09-22 13:26:17 UTC 29:24
    RF6 | Everpurse – Launch Your Product Without Breaking the Bank

    Subscribe on iTunes | Stitcher Radio

    Social worker turned tech entrepreneur, Liz Salcedo has spent her entire career focused on empowering women. In 2011 Liz launched Everpurse, a pioneer in the fast growing fashion-tech industry. Since its inception, Everpurse has generated over half a million in sales and its products have appeared in InStyle magazine, Good Morning America, and the Katie Couric Show, among others. Along with her husband Dan, Liz was named one of “Crain’s 20 in their 20’s” in 2013.

    Interesting Goodies:

  • They use 3D printers to make their prototypes!
  • The Mini really was born from the feedback from their early customers
  • You can find Liz & the Everpurse team at Conde Nast’s Beauty CEO Summit in early May
  • Messaging has been their biggest challenge
  • They’ve gone so far to make personalized video for reporters & journalists
  • When licensing out their technology, Everpurse is targeting affordable luxury brands in the U.S.
  • A possible future application is color sensor technology that can help you determine if your outfit matches
  • Podcast Deep Dive:

  • Big reveal of the Everpurse Mini!
  • The best way to test and iterate your prototypes
  • Crafting your message and creative ways for distribution
  • When to reach out to press
  • Featuring your product at events and demos

  • How to Bring Your Product to Market

      1. Crafting your message is #1 priority
      2. Test and iterate different messages for different audiences
      3. Research journalists ahead of time and personalize your messages. NO blanket press releases or emails!
      4. Build relationships with journalists and event planners
      5. Participate in as many demos and events as you can
      6. Find mentors and experts in other areas
      7. Play with different media. Video is great to cut across confusion for investors, customers and press

    Quotes from Liz:
    “Whenever we make a function or tech decision, we make a corresponding fashion decision.”
    “We don’t want you to think about how your technology works.”
    “A lot of my inspiration comes from other cool things other people are doing.”

     
    Now it’s your turn to look. What do you now see possible for business after listening to our conversation with Liz?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF6 | Everpurse – Launch Your Product Without Breaking the Bank appeared first on Refashion.co.

    RF5| Lookbook – 7 Ways to Turn Your Fashion Blog Into a Legit Brand
    25:26
    2017-09-22 13:26:17 UTC 25:26
    RF5| Lookbook – 7 Ways to Turn Your Fashion Blog Into a Legit Brand

    Subscribe on iTunes | Stitcher Radio

    Huan Nguyen is the Head of Brand Partnerships for the popular personal style online community LOOKBOOK.nu. For the last five years, he’s worked with brands on promoting their campaigns across fashion sites like LOOKBOOK.nu and Hypebeast.com. Through these partnerships, he has unique insight on how to effectively reach the fashion influencer. He currently spends half of his time between Los Angeles and New York.

    Interesting Goodies

  • Lookbook quick stats: 1.2M users, 3-4.5M unique views/mo, 75-100M page views/mo!
  • Despite the size & influence of Lookbook, they are a very small team!
  • Huan argues they have the best developers in the industry
  • Lookbook is investing a lot in mobile and video
  • Huan finds inspiration in reading biographies
  • He’s currently reading Tim Cook’s (CEO of Apple) and Barak Obama’s biography
  • Podcast Deep Dive

  • How to get noticed by Refinery29 & Teen Vogue
  • What goes into creating a team and when should you dot it
  • How to drive traffic to your site
  • Creating supplemental revenue streams
  • How Lookbook innovates to stay relevant
  • Quotes from Huan:

    “If you want to pursue a career in fashion blogging, you should really think about being niche. That’s how you can really turn this into a longterm business and not just a hobby.”

    “You have to be really unique, disruptive and stand out on your own.”


    How to Monetize & Innovate Your Fashion Blog

      1. Be unique, be disruptive!
      2. Challenge conventional thinking and innovate
      3. Shoot photos everyday – Consistent & Persistent
      4. Post on your own site & on sites like Lookbook.nu
      5. Get serious
      6. Invest in your social platforms to have your presence be known
      7. Be niche

    The post RF5| Lookbook – 7 Ways to Turn Your Fashion Blog Into a Legit Brand appeared first on Refashion.co.

    RF4 | How ASAP54 Got Featured on iTunes in Over 135 Countries
    36:28
    2017-09-22 13:26:17 UTC 36:28
    RF4 | How ASAP54 Got Featured on iTunes in Over 135 Countries

    Subscribe on iTunes | Stitcher Radio

    Dynamic fashion tech entrepreneur Daniela Cecilio is the woman set to change the way you search, discover and buy fashion online in 2014. The 33-year-old is a founding member of the uber successful fashion-portal, Farfetch.com, and also happens to be the wife of its founder and CEO, José Neves.

    Now the Brazilian-born, ex fashion designer, and ‘fashion obsessive’ has branched out on her own to launch ASAP54, the first ever fashion app that allows users to discover products through its social fashion community that also encompasses both the latest visual search technology and its own personal styling service.

    Podcast Deep Dive:

  • What is visual recognition technology?
  • How to create partnerships with retail partners
  • ASAP54 & mobile commerce trends
  • Daniela’s biggest challenge
  • How to get investor ready
  • The hardest thing to overcome when being a female entrepreneur
  • The future of fashion
  • Interesting Goodies:

  • Apple picked ASAP54 as a top app in just 11 days after launch in over 135 countries!
  • ASAP’s social component came from their beta test
  • Daniela is an Instagram fanatic!
  • Daniela has always wanted to be an entrepreneur. While Daniela’s sister’s Barbies were pregnant and dating guys, hers were working!
  • Daniela used to design jewelry with her mom
  • Daniela’s favorite experience throughout building her business has been discovering herself and the people around her!
  • Advice Straight From Daniela:

    “You need speed. While you’re creating your app, there are probably a hundred other people around you creating something exactly the same or something similar. Whoever comes first will get the attention and traction.”

    “It’s very sexy to ask questions. People actually love to explain and share their knowledge with you.”


    How to Get Your App Really Noticed By iTunes

      1. Validate your idea by launching a beta version
      2. Invest heavily into your business
      3. Design something beautiful
      4. Be prepared to scale
      5. Reach out to Apple!
      6. Make sure you’re doing something you love

     
    Now it’s your turn to look, what do you now see possible for business after listening to our conversation with Daniela?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    Download ASAP54 on iTunes and don’t forget to leave them a review!

    Follow ASAP on Twitter |Facebook | Instagram

    The post RF4 | How ASAP54 Got Featured on iTunes in Over 135 Countries appeared first on Refashion.co.

    RF3 | ThirdLove Spills How to Get Your Business Featured on Mashable
    32:38
    2017-09-22 13:26:17 UTC 32:38
    RF3 | ThirdLove Spills How to Get Your Business Featured on Mashable

    Subscribe on iTunes | Stitcher Radio

    Heidi Zak is the co-founder of ThirdLove. Previously, Zak was a Senior Marketing Manager at Google, where she oversaw the redesign of the company’s two most highly trafficked B2B sites.

    Before making the jump to tech, Zak cut her teeth in retail at Aeropostale where she quickly rose to Director of the retail giant. During her time at Aeropostale, she launched and ran the International Division, as well as the tween & gift card businesses. Zak first got the bug for innovative retail concepts at Bank of America, where she worked on IPO & acquisitions for companies including Juicy Couture and Aeropostale.

    What is ThirdLove: a new apparel brand that uses technology to empower a woman to size herself & shop for perfect fitting bras in the comfort of her home.

    Podcast Deep dive:

  • Overbust and underbust! – What determines the right bra fit
  • How Thirdlove drives customer acquisition
  • What is a MVP (Minimum Viable Product) and what was ThirdLove’s
  • How to pitch to journalists
  • Interesting Goodies:

  • 80% of women are wearing the wrong bra size.
  • ThirdLove sizing process takes only needs 2 selfies and 3-5 minutes!
  • Husband & wife team with a 7 month old baby!
  • Brand spanking new: Memory foam tempurpedic bras launching in May!
  • Fav Quotes:

    “No matter what you’re going to build, it takes twices as long and costs twice as much to launch a new business as you think it will.”

    “There’s nothing so productive as a working mom.”


    The Secret Sauce Behind Becoming Mashable Worthy

      1. Make sure you’re solving a big problem in a unique way.
      2. Test, focus groups & iterate.
      3. Establish a relationship with Mashable early.

     
    Now it’s your turn to look, what do you now see possible for business after listening to our conversation with Heidi?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    ThirdLove App and don’t forget to leave them a review!

    10 Best iPhone Apps for ThirdLove – Mashable

    The post RF3 | ThirdLove Spills How to Get Your Business Featured on Mashable appeared first on Refashion.co.

    RF2 | The Secret Sauce Behind Zappos’ Killer Customer Service
    41:06
    2017-09-22 13:26:17 UTC 41:06
    RF2 | The Secret Sauce Behind Zappos’ Killer Customer Service

    Subscribe on iTunes | Stitcher Radio

    As the Director of Zappos Labs, Will Young currently leads the San Francisco team, goaled with developing partnerships and building great products through experimentation, incubation, and off-roadmap projects. Will’s innovative and practical solutions fuel his passion for technology and interest in solving business problems.

    Will is also a Partner with the VegasTechFund, a seed stage investment fund started by Zappos CEO Tony Hseih, focused on empowering amazing founders and startups passionate about building community in downtown Las Vegas.

    What is Zappos Labs: R&D for Zappos really focused on leading retail trends. Big question: How to take Zappos’ customer service to the next level.

    Podcast deep dive:

  • Zappos Retail Experiments
  • Next Gen Customer Service
  • Customer Service on a Budget
  • How can Fashion Tech startups stand out to investors
  • Interesting Goodies:

  • Back in the day, instead of spending big budgets on fancy pants marketing, Zappos poured money into their call center.
  • Tony read every customer email until they were a $1 Billion company
  • Zappos was one of first brands to use Twitter for customer service.
  • Will loves cashmere. Shout out to Combat Gent!
  • Will’s fantasy world has a Zappos popup shop! What?
  • Don’t be creepy and add Will on Facebook. Whoops.
  • The Zappos Secret Sauce

  • Surprise & Delight.
  • Less is more
  • Learn everything about your business. Even the unsexy
  • Service throughout the entire cycle
  • Now it’s your turn to look, what do you now see possible for business after listening to our conversation with Will?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF2 | The Secret Sauce Behind Zappos’ Killer Customer Service appeared first on Refashion.co.

    RF1 | Don’t Quit Your Day Dreams with Refashion Founder, Cristina Q.
    5:29
    2017-09-22 13:26:17 UTC 5:29
    RF1 | Don’t Quit Your Day Dreams with Refashion Founder, Cristina Q.

    Subscribe on iTunes | Stitcher Radio

    Hi everyone and welcome to the Refashion Podcast!

    I’m your host, Cristina Q and I’m the founder of Refashion and today marks the beginning of a wild adventure and I’m so excited to have you tuning in for our first episode!

    Refashion is your access to discovering fashion’s hottest, most influential startups and brands and an opportunity for you to learn lessons straight from the experts.

    Since this is our first episode, I want to let you know a little about myself and what you can expect from tuning in each week.

    My fashion background began with hustling friendship bracelets, a fancy pants career in digital marketing and then, a completely unexpected lay off. Yeah, I said it. Laid off. Although life shaking and completely overwhelming, it was probably the best thing that ever happened to me – Through that craziness, I realized somewhere down the line I had let my dreams become reasonable and decided then to take charge of my life.

    Feeling completely unleashed with a new willingness to take risks, I decided to connect my two passions in life. My love for fashion and my digital savvy. I saw an opportunity to connect the fashion and tech worlds in a way that had never been done and channeled my inner #GIRLBOSS and created Refashion – a fashion technology blog where I could pen all my interests, talk strategy and still be fun and connect with the people I admired and who were shaking up the industry.

    After 6 months of working my butt off and covering the industry from head to toe, I became present to how quickly the industry was changing and realized a need. A need for fashion startups to be heard and to get connected with other successful brands to help tighten the learning curve and also a desire to hear just HOW these successful brands were doing things so well.

    And that… is how the Refashion Podcast was born.

    We are THE PLACE to discover new technologies and to learn how the hottest fashion brands are making their success.

    We’ll be together twice a week, chatting with startup founders and industry influencers to break down their business strategies and learn from their experience Refashioning the industry.

    Together, we’re creating the IT destination for entrepreneurs and fashion lovers like you to be inspired, to have a competitive edge, to push the boundaries of your own success and to see for yourself what’s possible in fashion, in your business… and, most of all….in your life!

    So don’t quit on your day dreams because we have your back. Things are about to get real.

    The future of fashion never SOUNDED this good.

    Cristina Q. is the founder of Refashion.co and host of the Refashion Podcast. She is a next generation lean digitalista and event producer at the bleeding edge of fashion and technology. With a self proclaimed love affair with great content, style and collaboration, Cristina is committed to empowering creative entrepreneurship and creating powerful connections that drive momentum in the fashion industry.

    After five years in digital marketing, Cristina created Refashion.co to connect her love for fashion and her digital savvy. She created the Refashion Podcast to connect fashion startups with other successful brands to help tighten the learning curve and to inspire dreamers to take their own own leap towards a life they love.

    The post RF1 | Don’t Quit Your Day Dreams with Refashion Founder, Cristina Q. appeared first on Refashion.co.

    RF40 Japan Highlights and Pro Tips for a Goal Busting 2017
    49:16
    2017-10-16 20:37:38 UTC 49:16
    RF40 Japan Highlights and Pro Tips for a Goal Busting 2017

    Are you ready to hear our Japan highlights?!


    Konnichiwa lovers!

    First, I had no idea I was capable of chatting for over 40 minutes on my own, but that’s what happened during this episode. We’re back from our 18 day trip through Japan and I guess I just needed a moment to myself to share all the amazing details about our adventure with all of you.

    Guys, Japan was pretty incredible and beyond our wildest dreams. It’s like no other country we’ve been to. Everything is over the top in Tokyo and we loved it. From the larger than life neon signs and the overcrowded streets to the wild night life and entertainment, Japan has got it going on.

    japan highlights, toyko tips, refashion podcast

    So in this crazy ridiculous 40 minute podcast with just moi, I share all our epic Japan highlights, the places we’d recommend you visit and other pro tips for traveling through Japan because there’s no question about it, you all have to go.

    Ok, onto goal busting…

    And since we’re at the beginning of a brand new beautiful year and Mercury in Retrograde is officially over as of yesterday, it’s the perfect time to start things newly.

    My friend Jennie told me last week that when Mercury is in Retrograde, it’s the perfect time to reflect on the things you’re especially proud of so that’s what I did last week.

    Boy oh boy oh boy, I recommend that you open up an hour in your calendar, grab a glass of green tea (loving my new Japanese green tea) and go through your 2016 calendar week by week and write down everything that went well.

    Just wait, you’re gonna want to call your best friend and shout from the rooftops what an incredible year it was. While you’re at it, shoot me an email or share on social some of your highlights! I want to hear!

    Ok, now that you’ve reflected, I like to think about the feelings that I felt during those moments. Was I feeling empowered? Adventurous? Innovative? Connected? Then, I like to start brainstorming new opportunities that will spark those feelings and emotions and begin writing those down.

    Before you know it, you’ll have a new list of goals for the new year. But that’s not my pro tip for 2017.

    My pro tip is GRATITUDE.

    Listen in to hear three tips that I actually practice to stay grateful and positive throughout the year because let’s face it, gratitude and positive thinking are the foundations for any forward momentum, goal slaying and overall happiness.

    Let me know what you think about my pro tips and I wanna hear what rituals have worked for you for staying positive.

    So glad to be back! Full Japan itinerary blog post coming soon with pics, promise!

    xo Cristina

     

    The post RF40 Japan Highlights and Pro Tips for a Goal Busting 2017 appeared first on Refashion.co.

    RF39 The Ultimate Gift Guide and the Future of Fashion with FashNerd
    59:55
    2017-10-16 20:37:38 UTC 59:55
    RF39 The Ultimate Gift Guide and the Future of Fashion with FashNerd

    Our final episode of the year – a glimpse into the future of fashion and the perfect holiday gift guide!


    Konnichiwa!

    I’m writing to you all the way from Japan! Matt and I just landed in Tokyo last night and we’re staying at the cutest little guest house in Roppongi. We’re 17 hours ahead of LA here in Japan, so it feels like I’m experiencing life in the future.

    It’s absolutely fitting though because the final episode of the year is all about the future of fashion and our thirst for knowledge with the founding team of FashNerd, Muchaneta Kapfunde and Mano Napel. **I do want to note that the sound quality isn’t the same as previous episodes because we recorded using Zoom rather than in person or in the studio**

    FashNerd is one of my daily reads and also one of the leading fashion tech websites covering everything from wearables, iOT and smart textiles. What I love about their content is that they make it easy to stay well informed — they break down technology with a fashion voice.

    refashion podcast, future of fashion, fashnerd

    I started this podcast because of my fascination with the merge between fashion and technology and since then we’ve all seen technology become not only the new face of influence within the fashion industry, but also the biggest player in its future.

    Today, our clothes can address a lot of social and cultural issues in society. There have been innovations and ideas of fabrics that can administer drugs, improve our mental states, better connect us to our family, friends and surroundings and even keep us safe.

    vinaya, refashion podcast, fashnerd, fashion tech

    Come listen in as we discuss the latest innovation in fashion tech and hear us ping pong ideas for future technologies…like earbuds that perform with gestures and whistles.

    And since it’s that time of the year, we’re getting festive and talking about holiday shopping. Muchaneta and Mano put together the hottest Christmas wish list with the latest technologies in fashion for the fashion tech enthusiasts in your life. Gosh, you’re going to swoon when you see the Venta bracelet by Vinaya and the smart yoga pants by Wearable Experiments.

    As an added bonus for all your content creators out there, you’ll also hear Muchaneta and Mano break down their year 1, 2 and year 3 plan for FashNerd.

    Click the image below to thumb through the holiday gift guide. Enjoy the episode!

    fashnerd, refashion podcast, fashion tech, wearables,

    Link Love ♥

    Emil & Aris cashmere coats
    ♥ Dash headphones by Bragi
    ♥ Altruis bracelet by Vinaya

    Stay Connected ♥

    ♥ FashNerd Instagram 
    ♥ FashNerd Twitter | Muchaneta Twitter | Mano Twitter

    The post RF39 The Ultimate Gift Guide and the Future of Fashion with FashNerd appeared first on Refashion.co.

    RF38 Launch a Badass Web Series With the Creators of DATED The Series
    59:05
    2017-10-16 20:37:38 UTC 59:05
    RF38 Launch a Badass Web Series With the Creators of DATED The Series

    Two dope chicks drop DATED, your new web series addiction


    So I’m just getting home from witnessing two of my friends make major career moves. They rented out a screening room at Sony, rolled out the red carpet and got 100+ guests all liquored up before premiering their digital baby, DATED The Series. I’m so flipping proud.

    That was a week ago and today DATED The Series drops for everyone to enjoy and let me tell you, it’s internet gold. And I’m not saying that just because the creators, Megan Dizon and Haely White are my friends, but because these hilarious women had the theater laughing from beginning to end. If you’ve ever been ghosted, had a Tinder nightmare or accidentally left on your read receipts, DATED will be your new web crush.

    Haely and Megan sandwich at their premiere (Haely left middle, Megan right middle)

    Dated the Series, comedy web series, haely white, megan dizon, refashion podcast

    Before the premiere though, I had Megan and Haely on the podcast to talk about their paths to stardom. I’d heard bits and pieces about the process, but it wasn’t enough. I was so curious to learn exactly what it took for them to write, produce and fund a web series and so we got into it.

    Mind you, we’re two champagne bottles in and sitting around Megan’s dining room table on a Sunday afternoon. Things get GOOD! What I took from the episode was that creating a web series is no different from starting a business. Both Megan and Haely had years of acting experience behind their belts, but little to no business experience. Quickly, they realized they’d have to think and act like entrepreneurs to get their baby off the ground.

    I wish I would have known early on how important it was to enroll people in your vision.

    Just sitting around Megan’s dining room table recording and having no fun at all

    Dated the Series, comedy web series, haely white, megan dizon, refashion podcast, cristina quitania

    They wrote 15 episodes, fundraised, hired a full team, casted actors and put together an entire launch strategy. These girls do not put their fate in other’s hands. Listen in to see how you too can launch your own web series.

    There’s power in committing to something and completing it. 

    Topics Covered ♥

    ♥ Dating in 2016
    ♥ Indigogo campaigns & fundraising goals
    ♥ Enrolling everyone in your vision
    ♥ Getting started before you’re ready
    ♥ Hiring a team before all your $$s in the bank
    ♥ Accountability tricks

    Link Love ♥

    ♥ DATED YouTube, Instagram, Twitter, FB
    ♥ Haely White Instagram, Twitter
    ♥ Megan Dizon Instagram
    ♥ Share your own DATED stories using #DATEDTHESERIES
    ♥ Lewis Howes School of Greatness Podcast

    Fun facts ♥

    ♥ DATED The Series is based on Megan’s real dating life
    ♥ Haely’s first job was ghost writing for Lisa Vanderpump
    ♥ The girls kept themselves accountable using manifest note cards and gold star stickers, nbd

    The post RF38 Launch a Badass Web Series With the Creators of DATED The Series appeared first on Refashion.co.

    RF37 Create Next Level Partnerships and Collaborations with Jennie Yoon of Casetify
    43:38
    2017-10-16 20:37:38 UTC 43:38
    RF37 Create Next Level Partnerships and Collaborations with Jennie Yoon of Casetify

    Jennie’s Casetify partnerships are on fuego. Let’s see how…


    Can you believe Thanksgiving is already this week? The holidays always seem to creep up so I’m not sure why I’m acting surprised. Feel the same way?

    But when the holidays do come around, I like to spend time reflecting on the year and brainstorming ways to heat things up for the next. What about you? I’m already thinking about upcoming podcast guests, editorial themes and potential partnerships.

    Ahhh partnerships. How they seem so out of reach at first, but in reality, everyone has to start somewhere. Finding short or even long term partnerships can really have a big impact on our bottom lines and also a great way to collaborate on ideas and learn from others. You’re going to want to listen in on this episode before diving into the deep open waters of partnerships.

    refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

    This week, I went to Casetfy’s LA office to chat with my friend Jennie Yoon who happens to be Casetify’s Head of Business Development and Marketing. As employee #1 behind the two co-founders Wesley Ng and Ronald Yeung, Jennie’s been instrumental in putting together impressive partnership deals and brand collaborations from the likes of Olivia Kim, Lauryn Bosstick of The Skinny Confidential, and as of last week, Pretty Little Liar’s star, Lucy Hale. Casetify for those new to the brand, allows you to create personalized tech accessories and has positioned themselves nicely in the fashion industry. And come on, we’re podcast listeners so we’re always on or phones. Are cases should be on brand too.

    You’ll learn that Jennie came from the traditional world of corporate HR and learned only with experience that you have to live a life that’s completely yours. Not anyone else’s. Not for anyone else either.

    This episodes covers everything from your preparation and your messaging to your presentation and your follow through. Jennie’s made it her priority to cover us from A to Z when it comes to building strategic partnerships.

    Here’s a bit of her secret sauce. Tune in to get all the details, but it all starts with…

    #1 Authentic outreach

    refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

    Get out there and network in a way that works for you. Typical networking events aren’t for everyone and that’s okay. You can go about introducing yourself in so many different ways, but one of the easiest ways to get in front of people is through social. Everyone is on it and we’ve heard first hand by Emily from the Stylist LA in episode 28 and now from Jennie, about the power of Instagram as a tool for outreach.

    What you can do: Take notice of who you’re already following and who you admire on social. You’re already a brand advocate for them which will make for a real, authentic connection when you get a dialogue started.

    If you’re going to an event, know who’s going to be there. Do your homework and know what you want to say to the people you’re interested in knowing better. Jennie suggests you mentally prepare yourself with this:

    If I run into this person, this is the one question I want to ask. – Jennie  

    #2 Engage with a short and authentic message

    refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

    People have a 3-5 second attention span, your messages need to be short. – Jennie 

    What you can do: Here’s a sample DM template Jennie sent to Olivia Kim

    • Quickly introduce yourself and your brand
    • Share a super short example of what you’ve done in the past that relates to them
    • Express your interest in them being part of your vision
    • Share how this is a win/win opportunity
    • Ask if you can arrange a meeting

    #3 Personalize the opportunity

    After you get the yes to the meeting, you’ll want to create a killer presentation. Do your research and personalize the experience. As the brand being courted (ha, I didn’t know what other word to best describe it), you can prepare something too to show your interest. Listen in to hear what Lucy Hale showed up with during her first meeting with Jennie. Let’s just say, Jennie was very impressed.

    What you can do: You want to come prepared to that meeting with the questions you want to ask and also prepare yourself with the responses you anticipate giving. If you’re creating a presentation, here are some points to hit:

    • Get them really excited about the opportunity by relating to them on a personal level
    • Make it super clear why they should want to partner with you
    • Make it even clearer why you want to partner with them
    • Show them how it’s going to come together
    • Show them how you’re going to bring the excitement

    #4 Go beyond the digital relationship

    refashion podcast, casetify, casetify NYFW, NYFW blogger party, fashion week, fashion podcast

    Digital connections can only take you so far. – Jennie  

    Break the digital walls of your business and connect with your audience on a different and more personal level beyond social media and your blog or website. Beginning this year, Casetify started hosting IRL events for their customers and  the industry. Nothing too extravagant either so anyone can do it too. This photo was taken at a NYFW brunch they hosted, but they’ve also hosted simple meet and greets in their LA office and have had customers traveling from San Diego and further to meet the team in person and connect with other Casetify fans.

    What you can do: You can also host a brunch, a cocktail hour, or even a meetup at a local bar or coffeeshop. Maybe you have a cool office you’d like to show off. Put yourself in your customer or audience’s shoes. What sort of event or IRL experience would they like? Create an experience that’s completely unique to your brand and remember to create value for them. I’ll say it again, your 100% full effort should be put into creating an incredible experience for your guests. When people are happy, they’ll talk about your brand and inside all of that, you’ll organically create relationships that can potentially turn into partnerships.

    #5 Rinse and repeat but first, data

    refashion podcast, casetify, fashion partnerships, blog partnerships, fashion podcast

    It’s no longer about the numbers, it’s about the engagement & authenticity. – Jennie

    On the flip, if you’re a brand that wants to collab with another brand like Casetify, know that they’re checking their data and you realistically should too. The better you know your audience and what they like, the better you’ll be at creating winning partnerships.

    For Casetify, when approached by influencers that want to partner with them, they look into much more than the number of followers they have. They look to see if this person has been a past customer, does their esthetic and brand match their vibe and most importantly, is this a person someone you actually want to work with.

    What you can do: Check your analytics and see what websites your audience, customers, blog readers and even listeners are coming from. Know what they like, who they like and when they like it. That’s a good place to start when thinking about who you want to partner with.

    Now for all the little in between details, go ahead and tune in!

    Link Love ♥

    Casetify fashion illustration cases
    Gracias Madre
    Olivia Kim x Nordstrom Collab
    MixMax
    Boomerang

    Giveaway ♥

    One lucky listener will get to take home this Casetify case from The Skinny Confidential capsule collection!
    How to Win:
    ♥ Sign up for the Refashion email list
    ♥ Comment on the Instagram post on @misscristinaq why you NEED this case!
    refashion podcast, casetify, fashion partnerships, blog partnerships, the skinny confidential, lauryn evarts phone case, TSC phone case

    The post RF37 Create Next Level Partnerships and Collaborations with Jennie Yoon of Casetify appeared first on Refashion.co.

    RF36 Bye Debt, We’re Talking Personal Finances and Saving Money with Reeelit 
    51:25
    2017-10-16 20:37:38 UTC 51:25
    RF36 Bye Debt, We’re Talking Personal Finances and Saving Money with Reeelit 

    Let’s talk personal finances, smart shopping and saving money, honey!


    “We believe your aspirations should be a reality.” – Daniela & Alejandro

    Hell yes.

    Today we’re talking all about getting smart with our money and even smarter with our shopping habits. I’d say I’m organized. Pretty dang organized for that matter. But, inside of all that organized chaos, I’ll be the first to admit that I haven’t put in the work to be organized with my personal finances or my business finances for that matter.

    I’m getting there though. It’s something I’m working on. Sometimes I track my personal finances with Mint.com and if I’m feeling super type A, I have a finance folder in Google Drive with spreadsheets where I – again, only when I’m having a Monica Gellar moment – meticulously track and label all my expenses.

    There has to be an easier way!

    Figured we needed to chat about money so I asked my friends Daniela Corrente and Alejandro Quilici, co-founders of Reeelit to chat with us about about personal finances, budgeting and growing your business on the cheap.

    Look, there’s Daniela and Alejandro behind me at GRID110!

    refashion podcast, personal finances, reeelit, grid110

    They’ve built Reeelit to help us save for the things we love. Alejandro explains it as a goal savings platform with price alerts. Bascially, you can automatically put money aside for anything on your wish list and they’ll scour the internet to help find the best deal.

    refashion podcast, personal finances, reeelit, daniela corrente

    They started the business with barely any money so I had to know what they did to grow on the low low.

    The very beginning…
    It all started with $60. To validate their idea, they sent out a survey to the entire U.S. using Survey Monkey for $60. Pretty smart, right? You don’t need to build a fancy website to get your idea out there.

    Today…
    They have a $10/day social strategy to acquire new users. You gotta listen in to hear more about this.

    refashion podcast, personal finances, reeelit, alejandro quilici, smart shopping

    Topics Covered ♥

    ♥ Testing your idea using surveys
    ♥ Transitioning from Square Space to WordPress
    ♥ Knowing when to hire a developer
    ♥ The $10 day social strategy to grow your customer base
    ♥ How to create headlines that convert
    ♥ An intimate look into their intern structure and responsibilities
    ♥ The salary / equity part of hiring a CTO

    Gift For You ♥

    ♥ Reeelit is gifting us $10 credit towards our first purchase by using the CODE: REFASHION at checkout!! Thanks guy!

    Link Love ♥

    GRID110
    MailChimp
    Survey Monkey
    Typeform Surveys
    EP. LP. West Hollywood

    Keep in Touch ♥

    ♥ Reeelit: FB, Twitter, Insta, Blog
    ♥ Daniela: Twitter
    ♥ Alejandro: Twitter

    Hope you loved this episode! If you’re feeling extra inspired, please subscribe to the podcast on iTunes. I’d appreciate it so much!

    The post RF36 Bye Debt, We’re Talking Personal Finances and Saving Money with Reeelit  appeared first on Refashion.co.

    RF35: How to Build a Business Right Out of College With No Money with Demi Marchese of 12th Tribe
    1:02:58
    2017-10-16 20:37:38 UTC 1:02:58
    RF35: How to Build a Business Right Out of College With No Money with Demi Marchese of 12th Tribe

    “The first step is the hardest step.” -Demi


    This week on the Refashion podcast

    I want everyone to meet Demi Marchese. Scratch that, everyone needs to meet Demi, Founder and Creative Director of womenswear retailer, 12th Tribe. Demi is our youngest guest having just graduated a year ago, but let me tell you, this chick has major hustle, soul and incredible drive and I see her kicking open any door in front of her.

    We also have a special guest for this show. For the first time in history, my fiancee, Matt, joins and offers his digital marketing advice for Demi. It was so much fun recording all together!

    So when Demi and I first got to chatting, we dreamt up this episode for all our college listeners – an episode all about how to build a business right out of college with no money. But, after wrapping everything up, I realized Demi’s story is so freaking relatable to everyone, me included. I mean raise your hand if you’ve ever felt completely lost or even a little bit confused with where to take your future? What about deal with a bad breakup or opinionated parents? Gosh everyone, right?

    You see, Demi is only 23 and started her business just a month after graduating San Diego State with a small stash of graduation money (Go Aztecs!). She had the itch, the little voice inside her gut pushing her towards building a business of her own.

    Throughout college, I loved school, but I was more passionate about what I was going to do after school, so building my career in college was really important to me. – Demi

    In this episode you’ll hear how she used her graduation money towards purchasing two pairs of unique vintage denim shorts which were the very items that got 12th Tribe going. First little lesson, you don’t need a million dollars to dream big and start small.

    demi-marchese-12th-tribe-refashion-podcast how to build-a-business right out of college

    You’ll also hear how she tried the whole interviewing thing and in the midst of waiting for an interview with Nasty Gal which dragged on for weeks, she ended up spending her time building a website and launching 12th Tribe.

    demi marchese,12th tribe, refashion podcast, how to build a business right out of college

    I’m sure you can guess, she didn’t end up taking the job at Nasty Gal.

    But, that’s where her story gets even more inspiring. You’re going to want to listen in to hear how Demi manages the pressure from parents who aren’t always 150% on board , how she copes with the fear of letting down the people you love the most and her tips for starting a business in a brand new city.

    Quality over quantity is so important. You want to surround yourself with people who are on a similar path. – Demi 

    She also lets us in on a massive collab she’s doing with a certain pop QUEEN we all love!!

    Enjoy!! xx Cristina

    Deals! ♥

    ♥ For all Refashion listeners, use CristinasTribe for 10% off!

    Link love ♥

    ♥ 12th Tribe Best Sellers: Thrasher shorts
    ♥ 12th Tribe Special Edition Tee: Breast creast cancer awareness cut out tee
    ♥ Recommended Reading: How to Win Friends and Influence People
    ♥ Recommeded Exercise Routine: Soul Cycle
    ♥ Pinterest Tools: TailwindPin4Ever

    Let us know how you liked this episode. Are you now feeling confident that you know how to build a business right out of college? Let us know in a comment on iTunes

     

    The post RF35: How to Build a Business Right Out of College With No Money with Demi Marchese of 12th Tribe appeared first on Refashion.co.

    RF34: Finally Get Out of Your Head & Create Your First $3K with Mary Vallarta
    45:35
    2017-10-16 20:37:38 UTC 45:35
    RF34: Finally Get Out of Your Head & Create Your First $3K with Mary Vallarta

    Mary Vallarta wants to help us all to get our shit done…finally ♥


    Hi Guys,

    As fall approaches sometimes it gets easier for us to slip into holiday cruise control mode. I know it doesn’t feel like it just yet, but that time is coming quick and I want to make sure we all have enough steam and motivation to keep giving 100% of ourselves to get our shit done.

    I mean Matt and I just booked two flights for Thanksgiving and Christmas which means the end of the year is just a whisper away.

    Our guest today, Mary Vallarta, Co-Founder of the FAB Counsel specializes in getting shit done so much so she even hosts an online course about it. She’s the kind of gal we want in our corner.

    In a past life Mary was a buyer for Macy’s, BCBG & Bebe and today with FAB Counsel she consults fashion businesses on their marketing strategy, community building, brand development and launch strategies. She’s also hosting a fashion meets travel and beauty event at Wanderlust Hollywood called The Collective on Oct. 21. The badass Lauryn Evarts from The Skinny Confidential and previous guest on our show will be speaking so you’ll be able to meet her IRL!

    Sounds super impressive, right? Of course it does. But, as you’ll hear in this episode, it hasn’t been crystal clear or easy for Mary this entire time. It usually isn’t but we idealize that it should. If that sounds like you, which is basically everyone at some point during our lives, come listen in and hear her share her story as she transitioned from being a fashion buyer to entrepreneurial educator.

    mary vallarta, the collective conference, fab council, refashion podcast, fashion business

    This episode is all about getting out of your head and finding ways to build passive income for your business, specifically in online courses. Mary only had 100 people in her email list and 200 Facebook followers when she made her first course. That same course also made $3,000 after sending just one email to that list of 100 people. I know, you can do it too.

    We all can, we just need to get out of our heads. Moral of the story is, get something out if you want to. You don’t need a massive tribe to start building valuable assets that make you money.

    You guys, I’m super interested in this, so we’ll absolutely have another episode about building info products and getting curious other passive revenue streams. Today is our intro to help us ease into taking risks to build supplemental revenue streams.

    Cheers!

    xx Cristina

    Deals

    The Collective: Use code REFASHION30 for 30% off your tickets
    ♥ Early bird prices for her new online course, The Digital Marketing Lab

    If you’re loving the podcast then it would be a HUGE help if you subscribed and left a rating & review. It might seem insignificant, but it helps more than you might think!

    The post RF34: Finally Get Out of Your Head & Create Your First $3K with Mary Vallarta appeared first on Refashion.co.

    RF33 | Celebrity Surprise, Photography Tips & Living Your Perfect Day with Valorie Darling Photography [Part II]
    33:47
    2017-10-16 20:37:38 UTC 33:47
    RF33 | Celebrity Surprise, Photography Tips & Living Your Perfect Day with Valorie Darling Photography [Part II]

    If you weren’t already a Valorie Darling Photography groupie, just wait ♥


    Are you guys ready to jump right back into our two part episode with Valorie?! I am.

    If you haven’t listened to part one, go spike that coffee, and prepare for your morning to be dazzled. Seriously!

    I can’t wait for you guys to hear the things this girl is cooking up in part two. Did you guess who she’s working with?

    If you haven’t already creeped on her Instagram page, here’s a massive clue. Eeek!

    BTS / Lauren Bushnell x Valorie Darling / Luna Bay Films from Luna Bay Films on Vimeo.

    I’ll let you listen in to see HOW she and Lauren Bushnell are working together. It’s big news.

    I’m more than certain that your vibe attracts your tribe. Remember Emily McDonald from episode 28, she also works with Lauren. Call us fan girls or lady bosses with big goals (yes, that’s you too), we flock together.

    A few other surprises are sprinkled in too. Who doesn’t love a good surprise?!

    Also in this episode we talk about something important to all of us: good photography.

    Whether we’re creating beautiful content for our websites, growing our Instagram accounts or learning how to be a genius behind the lens, there’s always room to master the art of visual storytelling. And, we have the perfect expert to teach us how to cure the ugly and how to create the beautiful.

    Now I’m not going to spoil it all, but one of Valorie’s tips deserves the lime light.

    valorie darling photography, refashion podcast, lauren bushnell

    I know first hand how difficult visual storytelling can be in the beginning. As a photographer you’ll want to first figure out what moves you and as a blogger or business owner you’ll want to find your unique voice. This is Valorie’s gift and what makes her stand out as a photographer.

    Listen in to catch all of Valorie’s photography tips, gear and secrets to happiness. But here are the cliff notes…

    Apps:

    Un Um – schedule, edit and theme your Instgram
    VSCOCAM – develop your signature filter and test photos next to each other

    Gear:

    Prime 50mm L1.8 lens

    Programs:

    Lightroom

    Grab your Titos!

    xx Cristina

    Don’t forget to head over to iTunes or your podcast app, and subscribe to the Refashion Podcast and leave us a review!

    The post RF33 | Celebrity Surprise, Photography Tips & Living Your Perfect Day with Valorie Darling Photography [Part II] appeared first on Refashion.co.

    RF32 | Trusting Your Gut & Not Your Excuses With Valorie Darling [Part I]
    25:30
    2017-10-16 20:37:38 UTC 25:30
    RF32 | Trusting Your Gut & Not Your Excuses With Valorie Darling [Part I]

    “If you’re living out your best life, you want that for other people as well.”- Valorie Darling


    Gosh, where do I even begin??

    This week we’re chatting with one of the most talented and down to earth photographers in town, Valorie Darling. I’m telling you, she’s so fun, open and easy breezy, you’ll quickly understand why her list of celebrity clients and jetset photography adventures keeps on growing. I mean, check out her Instagram.

    Quick question. Did you know exactly what you wanted to do with your career right off the bat? Probably not, right? BUT, you probably believed everyone else had their lives figured out and teared up over a few glasses of wine wondering why not you. Don’t worry. Same.

    This episode is full of truth bombs. Valorie gets real about not knowing exactly what she wanted to do in the career department for a while there. The thing is, most of actually don’t (I know, sigh of relief), and I don’t want to spoil too many of Valorie’s tips, but it’s through trial and error, saying a lot of yes’s and finally just picking a passion and becoming obsessed about it, when you start to hone in on your craft.

    valorie darling, refashion podcast, LA photographer, valorie darling photographyHula Girl Photography

    Valorie has been an actor, a dancer, a dog walker, a blogger, and even created a non-profit which was the thing that led her to photography. And look at her today. Today she shoots some of our favorites like Lauren Conrad, Lauren and Ben Higgens from the Bachelor and a whole Instagram page that drips other fashion brands, bloggers and TV stars we’re all in love with.

    ENJOY! There’s a little surprise at the ending. Let me know what you think!

    xx Cristina

    If you want to help make this podcast even better (I hope!) head over to iTunes or your podcast app, and subscribe to the Refashion Podcast and leave us a review!

    Resources

    Valorie Darling Photography
    ♥ Photography by Klose Up Photography & Hula Girl Photography

     

    The post RF32 | Trusting Your Gut & Not Your Excuses With Valorie Darling [Part I] appeared first on Refashion.co.

    RF31: Custom Shoes, Divorce & Confidence in Your 30s with Jodie Fox of Shoes of Prey
    43:50
    2017-10-16 20:37:38 UTC 43:50
    RF31: Custom Shoes, Divorce & Confidence in Your 30s with Jodie Fox of Shoes of Prey

    Shoes of Prey Co-Founder, Jodie Fox gets raw with us this week…


    Hello, hello, hello. Happy podcast Tuesday!

    First things first. I’m not even going to pretend that it hasn’t been nearly a month since I got a new episode to you.

    I can’t.

    The truth is, I over committed myself without a plan and got overwhelmed.

    Can you guys relate to something similar?

    So what’s the plan now? I took the advice of this week’s guest!

    shoes of prey, jodie fox, refashion podcast, cristina quitania, fashion tech

    Yup. I locked myself down and made a detailed list of everything that needs to be done and everything I’d like to do more of. Then, I broke a part each activity and decided which ones are helping me grow and which ones were busy work. Thinking back to our episode with Lauryn from The Skinny Confidential, I took it further and hired an assistant on Upwork to help with the smaller tasks and wow, what a HUGE difference that’s made already. I’ll share more about that in an upcoming post because outsourcing and delegation deserve their own chapter basically.

    Also, I had a drastic shift in mindset and took the time to create measurable goals.

    Instead of clouding my mind with limiting thoughts like,

    “Oh my god, how am I going to get this done?” or “I don’t have time to do all of this,”

    I shifted my thoughts to reflect an empowering and curious mindset.

    So, something playful like this instead…

    “What do I get to today to help me reach my goal?” 

    These small shifts in mindset, coupled with taking these bite sized steps forward as Jodie suggests, have made all the difference for me.

    The next time you’re feeling overwhelmed in your business, test it out and let me know how it goes for you.


    But back to the good stuff: Shoes of Prey

    Can you believe we’re already on episode 31?! I love it. This week I drove down the street (literally) to meet Jodie Fox, co-founder of Shoes of Prey. If you don’t already know, Shoes of Prey is the Australian, now LA based company, making every woman’s shoe dream come true by making it super easy to design custom footwear.

    Jodie shares her inspiring story from being a lawyer turned entrepreneurial shoe goddess and brings the knowledge on emotional intelligence, structuring partnerships and the importance of good old fashion girl time.

    We focused on some big conversations that I know we’ve all pondered at some point:

    ♥ how to deal with uncomfortable compliments in the workplace
    ♥ are networking events even worth it
    ♥ strategic partnerships and how to build them / specifically her partnerships with Butter London & Nordstrom
    ♥ being married to your business partner & later getting a divorce. How do you deal?
    ♥ why your 30’s are so liberating

    shoes of prey, jodie fox, refashion podcast, cristina quitania, fashion tech
    Are you subscribed yet on iTunes?

    The post RF31: Custom Shoes, Divorce & Confidence in Your 30s with Jodie Fox of Shoes of Prey appeared first on Refashion.co.

    RF30 | The Sexy Realness to Fundraising & Hiring Interns With Enrou’s Jessica & Ann
    43:42
    2017-10-16 20:37:38 UTC 43:42
    RF30 | The Sexy Realness to Fundraising & Hiring Interns With Enrou’s Jessica & Ann

    The girls from Enrou give it to us straight…


    What if I told you that in this episode we’re going to help you solve two major road blocks most startups have?

    1. Hiring employees when you have no money
    2. Raising funding for the first time

    Wait, that’s exactly what we do! Excited, right?

    Ann Wang and Jessica Willison are the two YOUNG (try twenty-four years old) founders crushing it at life and with their fashion startup, Enrou. If you haven’t heard, Enrou is an online story driven marketplace filled with beautiful and socially responsible products from around the world.

    These young women are running a business right out of college and are making so many victories along the way.

    Both Jessica and Ann and Jessica are already Forbes 30 under 30ers and started Enrou with only $5,000. They crowdsourced almost everything through their friends, from design all the way to development, and are now raising a seed round with some of LA’s top investors.

    Now, for the advice. I’m going to start with fundraising because that’s where they’re at in the business and because it’s sassy and seductive – and let’s face it, we’re all tired of borning and stale fundraising tips.

    It’s simple.

    Enrou, Refashion Podcast, fashion tech, forbes 30 under 30

    Good, right?

    Ann’s handling the raising and has set a goal of 25 meetings a week for the past four months. Needless to say, she’s taken hundreds of phone calls and meetings.

    You’ve got to walk the walk and talk the talk. You know? You have to be the one that everyone’s looking at, the business everyone is talking about. You want to make yourself seem wanted and play people against each other – almost like you’re dating a few guys at the same time. Whoops.

    Here’s the formula. You want to have the level of confidence to sell yourself in the best possible way while also making people feel they’d regret the decision forever if they didn’t invest in you.

    “Spend 90% of your time around raising. Get it done. Don’t split your time.” – Ann

    You’ll just have to tune in to snag their advice on building teams….

    But first, one last quote from the girls to leave you feeling inspired.

    Enrou, Refashion Podcast, fashion tech, forbes 30 under 30

    Don’t forget to subscribe to the Refashion podcast on iTunes and leave us a 5 star rating and review!

    The post RF30 | The Sexy Realness to Fundraising & Hiring Interns With Enrou’s Jessica & Ann appeared first on Refashion.co.

    RF29 | How Simply Stylist’s Sarah Boyd Sold Out Her 1st Event in 3 Months
    36:41
    2017-10-16 20:37:38 UTC 36:41
    RF29 | How Simply Stylist’s Sarah Boyd Sold Out Her 1st Event in 3 Months

    Sarah quit her job and sold out her first event and so can you!


    Hey everyone!

    Hands up if you’ve ever thought about quitting your job, but were too scared to?? LOL. Hopefully you love your job, but let’s be real, the thought has come up for a lot of us.

    What about this…

    Have any of you ever thought of organizing your own event but chickened out because you were afraid no one would show up?

    I’m guilty of this one.

    Well, this week’s guest, Sarah Boyd, founder of Simply Stylist Inc. didn’t let fear stop her in creating a business that blended her passion for connecting people and fashion. She’s even inspired me to put on my first event for YOU. Details coming soon. Very, very soon.

    Meet Sarah

    Sarah Boyd, Founder of Simply Stylist Inc.

    Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

    If you’re in the fashion or beauty industries, you’ve probably attended one of Sarah’s events. They always sell out and bring together the hungriest, most passionate go-getters in our industries.

    What is Simply Stylist

    Simply Stylist is an annual fashion & beauty conference in LA, Chicago & NY and monthly learning sessions here in LA. Each conference brings in around 400-750 women and men who are looking to network and get their foot into the door in either the fashion or beauty industries. Get this, each conference is hosted by Catt Sadler of E! News and has a number of panelists and experts you’d easily recognize.

    Think the best in the industry like Tyra Banks, Alessandra Ambrosio, Jaime Chung, Aimee Song and Brad Goreski.

    The workshops are held at The Grove once a month with a new topic and teacher each time.

    Simply Digital Network

    Simply Inc. (her umbrella company) represents celebrity bloggers under their division Simply Digital Network. She started with just a few friends – mainly previous speakers from her events – and now offers strategy, monetization and partnership consulting.

    One client, led to two, which led to Olivia Colpo, Catt Sadler and Alessandra Ambrosio. Through word of mouth they now have a roster of 14 clients and are aiming to get to 20-30 clients by the end of 2016.

    Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

    So how did Sarah get her start in events….

    Sarah came from a career fashion PR but just wasn’t enjoying it anymore. She quit her job and gave her self a goal: three months to put together her first event.

    Bold, right?

    She pulled in all her favors from her contacts through her PR job, worked her magic with the W Hotel for a great introductory rate, and boom, her first event was born.

    Not only did she do it, her first event SOLD OUT with 750 attendees!

    That first event went so well, they launched New York right after and Chicago a year later after that.

    But it wasn’t all easy breezy….

    Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

    Those Early Event Partnerships

    “I had to go seek expertise in areas where I wasn’t an expert in,” says Sarah.

    She partnered with a company that specialized in sponsorships to help create her first sponsorships deck.

    “I created a vision board and still have it to this day. It’s funny because about 90% of it came true. Like huge dream goals.”

    Like The Grove, Citi Bank & Top Shop.

    Sarah boyd, simply stylist, refashion podcast, event marketing, events, fashion event

    “My life motto is don’t sweat the small stuff, because if you keep freaking out about the  simple things, you won’t ever finish.”

    How to Sell Out Your First Event

    ♥ Ramp up your staff – Hire a PR and social media team to help in the areas you need it. Be real with yourself
    ♥ Promote HARD on social media and other media outlets
    ♥ Host giveaways with other brands
    ♥ Partner with local influencers to give away tickets
    ♥ Don’t stop hustling. Even during those last minutes
    ♥ Ask for help. You can’t do it alone

    The post RF29 | How Simply Stylist’s Sarah Boyd Sold Out Her 1st Event in 3 Months appeared first on Refashion.co.

    RF28 | This 1 Min Instagram Trick Landed 3 of ABC’s The Bachelorette Women as Clients
    57:07
    2017-10-16 20:37:38 UTC 57:07
    RF28 | This 1 Min Instagram Trick Landed 3 of ABC’s The Bachelorette Women as Clients

    It’s Bachelorette week over here!


    Hi Everyone!

    Raise your hand if you’re a loyal fan of ABC’s The Bachelor and The Bachelorette? Me too.

    Pretty sure everyone’s wondered about all those dresses the girls wear too. Do they own them? Where do they get them?

    Did you know the girls RENT their dresses??

    Better yet, did you know they rented from a LA based startup called, The Stylist LA??

    I had to know the scoop, so on this episode I went to The Stylist LA’s HQ and sat down with founder, Emily McDonald, to get the skinny on how her dress rental company got in with the women on ABC’s The Bachelorette.

    I’ll give you the quick cliff notes.

    Emily is all about pushing herself outside of her comfort zone – she literally tries to get 20 no’s in a month and accomplishes big things by living on the edge.

    Enter The Bachelorette challenge

    Get three finalists on Ben’s season of The Bachelor to say no about using her service.

    What she did

    Super quick and simple experiment. She sent an Instagram DM to each woman.

    What happened

    Lauren, the winner of Ben’s season, responded back with a YES and used The Stylist LA’s dress rental services during her post show media circuit!

    Flash forward to today, they now also dress Becca and JoJo, the current Bachelorette!

    The rest is history…you’ll have to listen in! But first, here’s a little bit about The Stylist LA…

    The Stylist LA, Bachelorette, Instagram, motivation, fashion inspirationPhotography: @valoriedarling

    How The Stylist LA Works

    The Stylist LA is a designer dress rental company at the fraction of retail price.

    You can order online, or more fun, make an appointment in their showroom in Mar Vista in Los Angeles. The girls from The Bachelorette do! Once you get your dress, you have a 5-7 day rental period. You then return your dress using their pre-paid shipping labels – they handle the dry cleaning. Prices range from $30-$100+. No wonder the girls love to use The Stylist LA!

    The world is changing. We all want access to things without having to pay a million dollars for them. And, we want stuff quickly and we don’t want to keep them because we just don’t have room in our closets. It’s just the way the world is heading.

    2 Things You Didn’t Know About JoJo & Becca

    ♥ JoJo named her first dog Jay Z
    ♥ Becca LOVES Taco Bell

    Party, Brunch, Sleepover – The Bachelorette Edition – How’d Emily decide?

    ♥ JoJo
    ♥ Becca
    ♥ Ben

    The Stylist LA, ben higgens, Bachelorette, Instagram, fashion motivation, emily mcdonald, jojo fletcher,Photography: @valoriedarling

    The post RF28 | This 1 Min Instagram Trick Landed 3 of ABC’s The Bachelorette Women as Clients appeared first on Refashion.co.

    RF27 | Ditch Your Website For Obsessee’s Innovative Content Model
    55:38
    2017-10-16 20:37:39 UTC 55:38
    RF27 | Ditch Your Website For Obsessee’s Innovative Content Model

    We’re Obsessed with Obsessee!


    In honor of the upcoming fourth of July weekend, we’re celebrating early and going BIG with this episode. Every month I set a top 10 list for upcoming guests and Clique Media Group has been on that list for almost a year! This week I sat down with Alex Taylor and Maddie Sensibile of CMG to see how they turned an innovative distribution idea into a thriving content property for GenZ girls. I’ve been a long time fan of WhoWhatWear, Byrdie and My Domain and when they launched Obsessee, naturally, I was curious to learn more about their approach to content and social to share with all of you.

    What is Obsessee

    Obsessee, social media, refashion podcast, alex taylor, clique media group Obsessee is where independent girls discover, share and connect, but most notably, it’s a social media only content publication without a website. Say what? Yes, the brand only lives on social media with all its content distributed exclusively through Twitter, Instagram, Facebook, Snapchat, Periscope and the like.

    Meet Alex & Maddie

    First off, both women are forces to reckon with. Alex Taylor oversees top level strategy and runs the company alongside Clique Media Group’s CEO, Katherine Power. In addition to setting the overall strategy, she’s obsessed with storytelling, social media and runs the editorial team. Prior to this role she led partnerships at Google where she launched shoppable hangouts and most recently, has been recognized by Forbes’ 30 under 30.

    Madeline Sensibile, Maddie for short, is the muse for the Obsessee brand. She went from an intern to a social media editor for WhoWhatWear and now to a founding editor for Obsessee. She used to run a Tumblr and Instagram called Obsessee, and CMG later purchased the trademark after realizing Maddie had been the muse for the brand since the very beginning. More about this in the podcast.

    Refashioners, when Alex shares insider tips, we must listen. I was glued to my seat. I’ve combined both Alex and Maddie’s insights into The Obsessee’s 7 Step Guide to Distribution, but you’ll want to listen to the entire episode for other fun goodies about life, ‘snipe snaps’ and Leonardo DiCaprio.


    Obsessee, Refashion Podcast, social media, clique media group, fashion publishing

    1. Turn Content Distribution on its Head [when it’s broken]

    It was last fall when Alex and team began to rethink their current content distribution model. It was clear that the majority of their traffic for their properties WhoWhatWear, Byrdie and MyDomain came from social. The tradition distribution process had you creating a great value proposition on social to get someone to click a link to a website, to then consume x amount of pages to get the page views / impressions you needed for your advertisers. Armed with this knowledge, they could conclude that the current distribution process was broken and it was time to reimagine their strategy. From that discovery, Alex cleverly came up with the idea to use their social media properties as their content management system and distribution point instead of having readers click through. They now had a brilliant idea, but who would they target?

    2. Get to Know Your Reader

    Audience development is one of the most important facets in business, especially in the publishing space. Alex’s team teamed up with their Consumer Insights lead to learn as much as they could about their target audience. In this case, it was the Gen Z reader. Gen Z as a group goes from age 2 to 24, however, they decided to zero in on the 14 to 22 years olds. They wanted to know everything from what’s important to her, to how she consumes media and how her perceptions are different from those of a millennial, the cohort before them. But now, how did they get her on board?

    We ran focus groups, survey and studies to really educate ourselves on what Her values are and we discovered her values were in the spirit of ingenuity, individualism, really lifting each other.

    Obsessee, Refashion Podcast, social media, clique media group, fashion publishing

    3. Embrace Your Followers as Members of Your Team

    Obsessee is a platform that’s inclusive of everybody. “Every follower is worth it to us,” says Maddie. Their followers aren’t just followers though, they’ve embraced them as part of Obsessee and the main driver for content discovery. You see, Obsessee is taking that two way conversation a step further and actually making anyone who’s following them a member of the team. They involve their followers in the content creation process. On Instagram for example, they encourage fans to use the hashtag, #obsessee (and the red exclamation mark emoji) as a way to flag the Obsessee team of cool content. And, more often then not, the Obsessee editors will feature and maybe even run a story around those ideas. How would you know if this approach is good for you?

    4. Regularly Test & Experiment

    As your readers interests and behaviors transform, your content and distribution channels must evolve too. Alex shares that it all starts with being clued into who’s your target audience and immersing yourself in their world. You also want to take as much data that you can glean, whether it’s through social analytics, or even taking the pulse on your own community or network, you really want to understand what your shooting for before you dive feet first. Set up goals, test and iterate. They didn’t shoot in the dark with Obsessee, they really did their due diligence and immersed themselves in the Gen Z girl’s world.

    It’s about being nimble, hyper creative and just ready to jump off the cliff to try anything.

    Obsessee, Refashion Podcast, social media, clique media group, fashion publishing, distribution, podcast

    5. Know Your Power Platforms on Social

    If you’re going to use your social properties as your content management system, you’ll first want to educate yourself on how to best use each platform. Then, as we said above, you’ll want to set up your goals for each, and lastly test and iterate. Keep in mind that social media and your audience are both ever changing, so these goals will evolve day by day. Alex suggests this. Understand which platforms helps yield the most impact and know where your followers most engaged. Then, you can create a hierarchy, because as Alex so honestly described, there just are so many hours in the day.

    We know that we have to get a Snapchat and Instagram out every day. Snapchat and Instagram are our power platforms, followed by Facebook, Pinterest and Tumblr. Then, Twitter, Periscope and the like.

    6. Have a Unique Point of View

    It’s all about finding a new perspective. Like most publishers, the Obsessee team pitches ideas in advance, but since the platform is so socially driven, they need to know what’s trending on Facebook, Instagram and Twitter. Once a trend is identified, they thoughtfully seek out the Obsessee point of view in terms of each conversation. Why? You always want to provide something unique and special. Alex suggests tapping into an expert or an insider, or even trying to identifying a buzzy piece that no one has called out. This can be tricky sometimes, so you’ll want to see how the editorial team at Clique Media Group stays creative.

    We’re never going to cover something just to cover something. We have to find our unique angle. What’s the unique utility to our readers?

    7. Expose Yourself to Newness

    Alex encourages her team to embrace different experiences to propel their creativity. Engage with your team, engage with members of different teams. There are ideas everywhere.

    Yes, all is great in a brainstorm, but people come back from vacation or a walk around the block and they have a ton of ideas.

    Obsessee, Refashion Podcast, social media, clique media group, fashion publishing, distribution, podcast

    Obsessee is an example of a brand that evolves and grows with its audience and with the pace of innovation. The platform isn’t tethered down to any social channel, but is rather a fluid interpretation of what the readers wants. How are you going to look at content distribution now?

    Party, Brunch, Sleepover – How’d They Pick?

    ♥ Michelle Obama
    ♥ Prince
    ♥ Leonardo DiCaprio
    Obsessee, Alex Taylor, CMG, Clique Media Group, fashion, social media, content strategy, Refashion Podcast, Madeline Sensibile

    Special Treats

    ♥ Clique Media Group is currently hiring two Obsessee editors
    ♥ Maddie is joining us on my Snapchat to answer any and all of your questions this Wednesday, June 28th for a live 10-minute Q&A! Time TBD

    Cristina Quitania, Refashion Snapchat, Cristina Quitania Snapchat, Misscrsitinaq Snapchat, snapchat

     



     

    ♥ Don’t forget to subscribe to the Refashion Podcast on iTunes

    The post RF27 | Ditch Your Website For Obsessee’s Innovative Content Model appeared first on Refashion.co.

    RF26 | Lizzy Sherman on Facebook Live, Periscope & Beauty Influencers
    40:41
    2017-10-16 20:37:39 UTC 40:41
    RF26 | Lizzy Sherman on Facebook Live, Periscope & Beauty Influencers

    Grab some Titos for another episode!


    Hey guys! This episode was a special treat. As you know, I usually record at GRID110, but for this episode I went to West Hollywood and recorded at Lizzy Sherman’s super cute apartment. I completely fell in love with podcasting because it allows me to connect and with interesting people, we all know I love to chat, but also because it’s so mobile. I packed up all my gear, literally two mics and a laptop, and met Lizzy at her poolside abode. We recorded on a Saturday too which was also a first and may just be the perfect way to spend a couple hours during the weekend. I took you guys with me on my Snap, so you might of seen the whole thing! Hope so!

    If you haven’t already bumped into Lizzy at an event, I’ll give you a little background. She’s the senior web editor with Creative Age Publications and supervises digital across eight different magazines: The Colorist, Day Spa, Beauty Store Business, Inspire, Eyelash, Nail Pro, Nail It & Man, which is a male grooming magazine coming out this July. That’s a lot, right? I’m always so impressed by the hustle in all of our guests.

    Creative Age Publications, Lizzy Sherman, Motivational Quote, startup, beauty editor

    Because it’s Refashion protocol, we chatted over a very tall glass of sauvignon blanc. And, not to give it all away, we chat about everything from Facebook Live to KFC flavored nail polish and Periscope. They use Periscope during fashion weeks across the world and have grown a massive social following of over 1 million fans for their behind the scene interviews and weekly how tos with top stylists and brands. We also dive straight into my 2016 ongoing goal of becoming calmer than a cucumber. Seriously though, Lizzy is as calm as a dandelion blowing in the wind and I’m learning new ways to be more like that.

    Creative Age Publications, Lizzy Sherman, Motivational Quote, startup, beauty editor

    Questions Answered

    ♥ How to manage content across multiple brands?
    ♥ How to create an influencer program from the ground up
    ♥ Creative ways to use Periscope
    ♥ Why you should use Facebook Live
    ♥ How to create Facebook & Instagram ads
    ♥ How to craft the perfect headline

    Creative Age Publications, Lizzy Sherman, Motivational Quote, startup, beauty editor

    Resources

    ♥  Wanderlust
    ♥  Attend a Mortified taping
    ♥  Leading Gracefully
    ♥  Essie Starry Night
    ♥  NailSnaps

    Party, Brunch, Sleepover – How’d She Pick?

    ♥ Stacey Bendet: Creative Director of Alice + Olivia
    ♥ John Paul DeJoria: Co-Founder & CEO of Paul Mitchell
    ♥ Desi Perkins: Beauty YouTube Star

    Creative Age Publications, Lizzy Sherman, nail ari, desi perkins, youtube, alice and olivia, paul mitchell, party brunch sleepover

    The post RF26 | Lizzy Sherman on Facebook Live, Periscope & Beauty Influencers appeared first on Refashion.co.

    RF25 | Jennie Wong on Getting Inside Your Customer’s Head
    1:04:00
    2017-10-16 20:37:39 UTC 1:04:00
    RF25 | Jennie Wong on Getting Inside Your Customer’s Head

    Jennie Wong takes us on a trip inside your customer’s mind


    Hi Refashioners, we’re back for another episode. This time on a trip through the subconscious + a cool freebie!

    jennie wong

    Saying that makes me think of Miss. Frizzle. Do you guys remember The Magic School Bus? Well, you can think of this episode as your ticket into the mind of your customers. Maybe not on a school bus, but with me and Jennie over a few glasses of wine. If you haven’t already noticed, I’m super interested in personal development, behavioral hacks and supercharging your efforts for maximum return. I suppose you are too since you’re reading and listening to my blog & podcast. Woo hoo, you guys inspire me daily. So, whether you’re a retailer or not, you’re going to want to listen in – there’s a lot of interesting information on cognition and decision science that will have you looking at problem solving in a new light. Well, that’s the hope. Let me know!

    So without further ado, I want to introduce you all to Jennie Wong, CEO and co-founder of Shopping Quizzes. Jennie’s a warm, well connected super mom who’s also a cognitive psychologist and Ph.D. She’s also the author of the ebook, 7 Ways to Hack the Mind of the Online Shopper and is giving all of us a free copy! (link below). You can page through, or just sit back and listen as she takes us through the shopper’s mind and the principles that lead to increased conversions and customer loyalty.

    On a personal level, we chat about the importance of seizing the moment – no more should of, could of would ofs – positive thinking and how she breaks away! I also want to shine light on the type of woman Jennie is. After we were through recording, Jennie stuck around the studio and chatted with me for about an hour about life. Like real deal, woman to woman life talk. Secretly, I wish we were still recording, but hey, the perspective she offered will undoubtedly spill out in future episodes for all of you to hear. She’s such a genuine person and deeply cares about connecting with people and helping others connect with themselves. It’s no wonder her business serves that very need.

    Jennie Wong, Shopping Quizzes, online shopping, online shopping behavior, consumer behavior

    Questions Answered on This Episode

    ♥ How to consistently seize the moment
    ♥ How to hack the mind of the online shopper
    ♥ How to create micro commitments & micro conversions
    ♥ How to alleviate decision fatigue
    ♥ How to craft the best promotion
    ♥ How to add value to your email capture
    ♥ How to build customer loyalty
    ♥ How to pitch big brand retailers
    ♥ How to gain high intent shoppers
    ♥ Listener questions!

    Resources

    Shopping Quizzes
    ♥ Jennie’s Book: 7 Ways to Hack the Mind of the Online Shopper Download your FREE copy
    ♥ Barry Schwartz’s Ted Talk: The Paradox of Choice
    Tim Ferris Podcast
    ♥ You’ll probably also like episode 12 with Andy Goodman – we get all trippy about the future of fashion

    Jennie Wong, Shopping Quizzes, online shopping, online shopping behavior, consumer behavior

    The post RF25 | Jennie Wong on Getting Inside Your Customer’s Head appeared first on Refashion.co.

    RF24 | Cassie Betts on Fashion Manufacturing, Bad Dates & Overcoming Guilt
    1:02:07
    2017-10-16 20:37:39 UTC 1:02:07
    RF24 | Cassie Betts on Fashion Manufacturing, Bad Dates & Overcoming Guilt

    District2.co is the future of fashion manufacturing & a designer’s dream


    Hey Guys!

    It’s Tuesday and that means another bad ass episode is ready to push your business or your idea another notch further. This week I chatted with Cassie Betts, founder and CEO of District2.co. Have you ever walked the LA garment district looking for anything specific? Good luck finding it. Not anymore.

    Fashion Manufacturing, District2.co, fashion tech

    Enter District2.co – a B2B platform that connects indie designers to manufactures by acting as a virtual garment district with a pimped-out search directory. Ultimately, District2.co helps designers take concepts from sketchbook to in-hand products in half the price and half the time. To date, District2.co works with 600 factories and 400 brands in Los Angeles. Wow.

    We’re servicing the indie market. They make up 56% of the amount of total revenue LA brought in last year which was $40 Billion. LA is no joke. – Cassie Betts

    Fashion Manufacturing, District2.co, fashion district, fashion technology

    With over 15 years experience in fashion, Cassie really understands the inner-workings of our industry. She understands there are things we need to keep the same but also knows how far we can push technology to allow business to happen easier and faster.

    In the end, we want to be the google for the fashion world. – Cassie Betts

    Per usual, we chatted over generous amounts of wine so you can expect to get to know every nook and cranny of Cassie Betts. From managing career pivots and bad Tinder dates, to easing the guilt you may have for investing in your dream, we hit it all. I know Cassie is determined to build the world’s leading platform for easy fashion manufacturing, but she may have another calling as a match maker. You decide. She’s went from working for someone else’s dream to downsizing her life to gain the emotional and mental freedom from building her own business. This chick is happy but she isn’t going to sugar coat the journey because as you know, the ride isn’t easy. She sold her her car, downsized her house and moved to South Central. That is fact.

    Fashion Manufacturing, Cassie Betts, District2.co, Monday Motivation Quote

    Questions Answered on This Episode

    ♥ How to get your first partners on your platform the real scrappy and free way
    ♥ How to graciously divorce your co-founder – FOR REAL
    ♥ How to confidently seek financing
    ♥ Simple, no brain opportunities entrepreneurs overlook
    ♥ How to foster your side hustle
    ♥ How to use District2.co
    ♥ How District2.co makes money
    ♥ How to be snag the last available spot at Manufacture LA

    When you see people making moves and doing great things, you know you partner with those people. – Cassie Betts

    Resources

    Maker City LA
    ♥ If you’re in the LA area and interested in joining Cassie’s team as their technical co-founder, reach out to me at Cristina@refashion.co

    Fashion Manufacturing, Cassie Betts, District2.co, Monday Motivation Quote

    The post RF24 | Cassie Betts on Fashion Manufacturing, Bad Dates & Overcoming Guilt appeared first on Refashion.co.

    RF23 | NailSnaps on Hacking Kickstarter Success
    41:07
    2017-10-16 20:37:39 UTC 41:07
    RF23 | NailSnaps on Hacking Kickstarter Success

    Angel Anderson and Sarah Heering want to help you become a Kickstarter success


    I freaking love Tuesdays and I gotta say, I love them even more now. If you’re following me on Snapchat, you already know I’ve been in the process of hiring a VA to help with post production work. Lord knows we all need help. We can’t do everything on our own! Preach. On my hunt, I found a rad sound engineer from South Africa who’s also growing her personal business – so blessed there’s great synergy between us. This episode was our pilot together, so I hope you enjoy our combined efforts. I’ll be writing an entire post on this later. LIFE CHANGING. Can’t wait for you guys to listen to this phenom episode!

    ♥ Ok, back to NailSnaps…

    kickstarter success, nailsnaps, los angeles startup, beauty tech

    Angel and Sarah are the sassy, scrappy and laser focused duo disrupting the $8.5 Billion nail industry with NailSnaps. Together, they’ve created a way to create, share, and wear custom nail art. The NailSnaps mobile/social platform lets people turn photos into custom nail wraps that can be applied at-home in minutes. No mess. No toxicity. No dry time. Let’s face it, no one has time to let their nails dry…especially when you’re busy building your empire. To boot, their peer-to-peer marketplace empowers creators to sell their designs as well. Think Etsy for nails.

    On a personal note, these women have what most partnerships strive to achieve. Trust, love and the most ideal Ying and Yang situation I think I’ve ever laid eyes on. Sarah and Angel play to each other’s strengths and weaknesses, and actually treated their Kickstarter campaign sort of like dating. Sort of brilliant.

    Kickstarter was a really good testament to how we work together. It͛’s whatever means necessary to get to the next milestone and onto the next goal. At one point we both sort of looked at each other in the eye and realized we both have the sauce to do it and to make it happen.

    kickstarter success nailsnaps, startup life, wearable tech, manicure
    To launch NailSnaps on Kickstarter, and raise $50,000+ in donations as a seventh hour save, Angel and Sarah had to get scrappy. Just as in life there were wins and also setbacks, but there was no doubt they’d figure it out and impressively exceed their goal. Now looking back, there were things they’d do differently. They share the ingenious hacks they imagined on the fly and the late night phone calls they had with basically every person they knew to reach their goal. You’re going to love this episode. There’s tons of insight, laughing and even a little kumbayaing sprinkled at the end. If you want to hack your own Kickstarter success by driving press, partner inquiries and even investment, listen in.

    “A week into our campaign we were like OH SHIT, we are not getting the traction that we need. So we started reaching out to any friend that we had in any press outlet anywhere. We mined every connection we ever had.”

    The Technology

    kickstarter success, nailsnaps app, beauty technology, nail art, startup, wearable tech
    Their award winning mobile app uses a patent-pending, rotatable, resizable hand-pose stencil.

    Questions Answered on This Episode

    ♥ How to hack Kickstarter success
    ♥ How to hack your business at a conference
    ♥ Best practices for creating your Kickstater offerings
    ♥ How to secure funding and licensing deals through your kickstarter campaign
    ♥ How to get your app in the iTunes best new app list
    ♥ Their take on the future of beauty tech
    ♥ Productivity Secret Sauce

    hacking kickstarter, nailsnaps, startup

    Resources

    NailSnaps

    The post RF23 | NailSnaps on Hacking Kickstarter Success appeared first on Refashion.co.

    RF22 | Fjordlife on Startup Financing, Sustainable Fashion & Natural Beauty
    46:24
    2017-10-16 20:37:39 UTC 46:24
    RF22 | Fjordlife on Startup Financing, Sustainable Fashion & Natural Beauty

    Brittany Haavalsrud dishes it all about startup financing and the hidden truths behind clean beauty products


    Can you believe it’s Tuesday already? Not really, but I’m so happy it is because you know what that means?? Episode two of the Refashion podcast is live!

    Not going to lie, it’s been a jam packed week. We got a lot done and it feels like we got it done together. Somehow we launched the second season of the podcast, hosted a Snapchat takeover, recorded a new episode, lost an episode (more about that in another post) hustled through client work and threw a re-launch party. Things are kinda crazy, but there’s ACTION. I’m taking Lauryn’s advice and staying 100% disciplined. Week one of an entire lifestyle change ♥

    I loved all the love and feedback you guys shared about Lauryn and Michael’s episode and hope you guys love episode two just as much!

    #RefshionQueen Brittany Haavalsrud

    Let me tell you, this chick is a born girlboss. She went from working as a Trade Officer at the British Consulate, to turning her life upside down and becoming a solopreneur and founder of Fjordlife.

    So what is Fjordlife? Fjordlife is a spanking new womenswear and clean beauty ecommerce brand that sources beautiful, innovative products with meaningful impact. Brittany launched a few weeks ago, and this girl has been hustling her buns off sourcing products, getting press, securing startup financing, building her site, running social and somehow finding time to chat with us about financing hacks.

    On top of that, we also chatted about the not so pretty hidden truths behind sustainable fashion and natural beauty products. Did you guys know that beauty brands can market their products as natural as long as the product contains only ONE natural ingredient and that one ingredient can be water? Ew, news to me! Products you put on your skin should not be a mystery.

    What impressed me about Brittany is her tenacity. I lagged on responding to her initial email so she emailed again. She wanted to start a business, so she did. Get after it, girl!

    Startup financing, Fjordlife, sustainable fashion, organic beauty

    Questions Answered In This Episode

    ♥ What resources are out there to help entrepreneurs with financing?
    ♥ What requirements do you have to meet to receive early financing?
    ♥ What makes a product or brand sustainable, eco-friendly or conscious?
    ♥ What’s been your biggest challenge as a solopreneur?
    ♥ How do you practice mindfulness in your daily routine?
    ♥ How do you get it all done as a solopreneur?

    Contract people who can do a way better job in half the amount of time. Time is just as valuable as your financing. – Brittany Haavalsrud

    Brands Spotlighted in this Episode

    Veja Shoes
    ♥ Manufactured in Porto Alegre, Brazil
    ♥ Workers’ rights are respected and extra hours are paid
    ♥ They buy cotton from 320 families who live from organic farming
    ♥ They work with 60 families of rubber tappers to create the soles of their shoes
    startup financing, veja shoes, sustainable fashion, brazil fashion, startup

    Yoke Trade
    ♥ Manufactured in Venice, CA!!
    ♥ Ayurveda Apothecary plant-based beauty
    ♥ Giving-based accessories line
    ♥ Yoga-inspired ritual homewares
    ♥ Socially and spiritually motivated
    Startup financing -YOKE-Conscious-Commerce

    Organizations Mentioned

    Start up Grind
    Futurpreneur Canada
    United States Association for Small Business & Entrepreneurship

    Resources Mentioned in This Episode

    CertClean
    Headspace

    Learn to think of fear as a noise in the background and don’t let it prevent you from moving forward. – Brittany Haavulsrud

    The post RF22 | Fjordlife on Startup Financing, Sustainable Fashion & Natural Beauty appeared first on Refashion.co.

    RF21 | The Skinny Confidential on Consistency, Snapchat & Hustle
    49:44
    2017-10-16 20:37:39 UTC 49:44
    RF21 | The Skinny Confidential on Consistency, Snapchat & Hustle

    Lauryn Evarts & Michael Bosstick from The Skinny Confidential Dish It All


    We’re back!

    Here it is, our first episode of our second season together! I just have to take a moment for a little squeal. I gotta say too, I couldn’t have had a better duo to help rev this puppy back up. I want to introduce you to Lauryn Evarts and Michael Bosstick of The Skinny Confidential. The Skinny Confidential started as Lauryn’s lifestyle blog that blossomed into a health and fitness book and most recently, the Him & Her Podcast. Lauryn is the creative brains behind the brand and Michael, well, when he’s not Snapchatting, panicking, or stealing the mic, Michael runs the business. Just kidding Michael, but not really. But in all seriousness, these two are a power couple building a sassy lifestyle empire and recently joined serial entrepreneur, Gary Vaynerchuck on the #ASKGARYVEE show to chat about influencer marketing and going viral. I know, wild. #Goals.

    Don’t be afraid to start a business around what you’re good at. – Lauryn Evarts

    The Skinny Confidential, Lauryn Evarts, Refashion Podcast, Health Blogger, Fashion Blogger, Fashion Tech

    The Skinny Confidential x Refashion

    So how does The Skinny Confidential fit inside the world of fashion tech? I think the better question is, what can our industry learn from Lauryn? Like many of us, Lauryn is an entrepreneur, but she’s activated a hustle inside of her with an all means necessary approach to achieving her goals. She is consistently discovering new opportunities to build her brand. Book launches, podcasts, events, brand consulting, YouTube, Snapchat. When people zig, Lauryn zags. Her hustle is hot and in five years, she hasn’t missed a day of work, not kidding either.

    Time for real talk though. Personally, I’d been feeling hustled out, out of my flow and disengaged. I’d put podcasting and blogging off for over a year and was determined to get my mojo back. I knew what I needed to do. Take action and push forward. You see guys, change is inevitable in our lives, but growth is intentional. I learned that from Lauryn and I invited her on the show to help all of activate our hustle. Once it’s activated it’s hard to go back, promise. We just have to make the choice. If Lauryn can get through double jaw surgery and still maintain her drive and focus towards her goals, we have no excuse. Lucky for us, we got Michael on the episode too to share his hustle routine. Enjoy ♥

    If you want any kind of success in business, it takes patience, consistency and drive. -Michael Bosstick

    They Skinny Confidential, Lauryn Evarts , Michael Bosstick, Engaged

    Questions Answered on This Episode

    ♥ What are your secrets for keeping yourself accountable?
    ♥ What small change can we all do today to stay motivated?
    ♥ What’s been your most challenging situation that’s tested your motivation?
    ♥ How do you monetize?
    ♥ How did you launch your book?
    ♥ How can you get your significant other working for you?
    ♥ Why should men should use social media?
    ♥ How are you innovating?
    ♥ The future of Snapchat

    Resources

    The Skinny Confidential, The skinny confidential book, refashion podcast
    The Skinny Confidential Blog
    The Skinny Confidential Book
    The Skinny Confidential Him & Her Podcast (Subscribe!)
    Snapchat: The Skinny Confidential & Michael Bosstick
    Michael’s Go-To Business Book: Managing Oneself, by Peter Drucker
    Michael’s Second Book Recommendation: No One Understands You and What to Do About It, by Hiedi Halvorson

    Lauryn’s taking over my Snapchat tomorrow, April 20th for exclusive BTS of The Skinny Confidential! Don’t forget to follow @misscristinaq to see how she builds her empire!
    Cristina Quitania, Refashion Snapchat, Cristina Quitania Snapchat, Misscrsitinaq Snapchat, snapchatLauryn Evarts Snapchat, The Skinny Confidential Snapchat

    The post RF21 | The Skinny Confidential on Consistency, Snapchat & Hustle appeared first on Refashion.co.

    RF20 | Tel Aviv Debuts First Fashion Tech Accelerator with Bottom Line Consulting
    20:58
    2017-10-16 20:37:39 UTC 20:58
    RF20 | Tel Aviv Debuts First Fashion Tech Accelerator with Bottom Line Consulting

    Design by Marconi Torres

    Subscribe on iTunes | Stitcher Radio

    Refashioners, today Viktoria Kanar and Rebecca Mendel, owners of Bottom Line Consulting, announce the launch of Tel Aviv’s first Accelerator Program for Fashion Tech startups on the Refashion Podcast! Investors, entrepreneurs and music moguls like Will.I.Am are traveling to Israel to invest specifically in the talent and technology innovation coming out of Israel. Vika and Rebecca specialize in investor relations and international partnerships, specifically in Fashion Tech, and also run the only Fashion Tech meetup group in all of Israel.

    Global retailers will be able to come to Tel Aviv and cherry pick technologies to implement into their businesses.

    Business Challenge

    Finding the right international partners
     

    Success Strategy

    Vika and Rebecca are launching the very first Fashion Tech Accelerator Program that will also serve as Tel Aviv’s first Fashion Tech R&D Center. The length of the program will be between four to five months with the goal of supporting five to six local startups with two of them being international companies.

     

    What’s Next for Business

    • The application process for the Accelerator Program will being in a month
    • Fashion Tech on the Runway Fashion Show during Tel Aviv’s Innovation Festival this September

     

    Examples of Israel Fashion Tech

    1. WiShi – An acronym for “Wear It, Share It,” WiShi is an online crowdstyling engine that TechCrunch named a startup to watch and the first fashion tech company to receive funding from an Israeli investor.
    2. Awear Solutions an application and unique patent-pending modules enabling users to precisely identify exactly what someone is wearing from up to 30 feet away. *The recording explaining Awear was not the highest quality so we chose to share their teaser video.

    http://youtu.be/2GOaBhzzmH4
     

    Quotes from Vika & Rebecca

    “The benefit for starting a fashion tech business in Israel is the talent and the technology.”

    “It’s not new to have R&D centers in Israel. Our goal is to replicate those of Cisco and Intel in the Fashion Tech sphere.”

    Follow Bottom Line Consulting on Twitter and join the Tel Aviv Fashion Tech Meetup Group

    Please take a moment to rate and review us on iTunes. Thank you!

    The post RF20 | Tel Aviv Debuts First Fashion Tech Accelerator with Bottom Line Consulting appeared first on Refashion.co.

    RF19 | How Olapic Turns Selfies into Massive Sales with Zoe Neuschatz
    40:15
    2017-10-16 20:37:39 UTC 40:15
    RF19 | How Olapic Turns Selfies into Massive Sales with Zoe Neuschatz

    Subscribe on iTunes | Stitcher Radio

    Our first video podcast!

    Refashion Community, you asked for video so who would be a better first guest than visual commerce platform, Olapic. Today, we’re talking to Zoe Neuschatz, Director of Brand Strategy and Partnerships of Olapic – a visual commerce company that lets consumers become a part of a brand’s visual voice by showcasing curated user-generated images and videos within brands’ e-commerce experiences to drive sales. Zoe works closely with partners such as ASOS, Vans and Coach to build strategic implementation plans to optimize the technology for their individual needs.

    We love innovating with our customers. We’re seeing a 5% incremental lift with our ecommerce customers and an average 2% in order value

    Monetization Strategy

    The company’s services cost anywhere from $30,000 to hundreds of thousands.

    1. Olapic collects user-generated photos from social media platforms like Instagram Facebook and Twitter and once customers submit their photos—either directly to the brand, or by using a designated hashtag, Olapic’s algorithm aggregates the images into a beautiful stream for brands to display on their sites.
    2. Olapic works with brands to pull data based on which images do better with purchases.

     

    Business Challenge

    Keeping the early innovative energy from day one alive with the growing team and new offices. They have grown to 85 team members with three locations and satellite representatives on the west coast.

     

    Success Strategy

    They collaborate across teams and encourage team member rotations amongst their three different offices in London, Argentina and New York. They’ve also built machine learning into

     

    What’s Next for Business

    Visual content will be leveraged at every touch point, both online and offline. Expect to see Olapic’s content in in-store integrations, emails and ads.
     

     

    Fashion Tech Advice

    1. “It’s about being smart, forward thinking and keeping an eye at what’s happening in the world.”
    2. “There’s a demand for authentic content and customers expect to see it.”

     

    Quotes from Zoe

    “Don’t be afraid of change. Change is just growth.”

    “Filters are great but they don’t result in conversions for brands.”

    “We build new technology in our Olapic offering because our customers ask for it.”

     

    Olapic Work Samples from the Podcast

    Refashion Podcast - Coach - Olapic

    Refashion Podcast - Alex and Ani - Olapic

    Refashion Podcast - Steve Madden - Olapic

    Follow Olapic on Instagram Twitter | Instagram

    Please take a moment to rate and review us on iTunes. Thank you!

    The post RF19 | How Olapic Turns Selfies into Massive Sales with Zoe Neuschatz appeared first on Refashion.co.

    RF18: Rank & Style the World with Sarika Doshi
    26:56
    2017-10-16 20:37:39 UTC 26:56
    RF18: Rank & Style the World with Sarika Doshi

    Subscribe on iTunes | Stitcher Radio

    Today, we’re talking to Sarika Doshi, CEO & Co-Founder of Rank & Style. With startup and business building experience and three years of international corporate law under her belt, Sarika leads content, strategy, public relations, business development and fundraising efforts. Listed as one of the “100 Most Creative People in Business” by Fast Company, Rank & Style is also the winner of the $50,000 Founders of the Future Challenge with Fashion Tech Forum and Elle Magazine.

    Rank & Style’s mission is to simplify and revolutionize how consumers discover their next favorite products.

    Monetization Strategy

    Each Top 10 list is paired with two buy links that generate a small commission. The business will eventually move into partnerships and sponsorships with lifestyle, fitness and travel brands, and lastly, they’re exploring licensing out their technology.
     

    Business Challenge

    Maintaining their commitment to objectivity in the face of commercial temptation and also the pressure to move faster.
     

    Success Strategy

    Find ways to develop a really thick skin and stick to your core values and aspirations. “Expansion should always be thoughtful and stable.”
     

    What’s Next for Business

    They’re launching a newly redesigned site next month with 20 lists per week. They’re in fundraising mode, raising a $1.5Million seed round to expand into menswear, lifestyle, maternity and bridal and also planning to get more personalized by building out user profiles.
     

    Exit Strategy

    Sarika can image a lot of different exits including interest for an acquisition from a large content platform and similar interest from large multi-brand retailers.

     

    Fashion Tech Advice

    1. Look for opportunities defined with “what’s missing here?” and “what’s a problem can we solve?”
    2. “Become an expert quickly and immerse yourself within the industry.”

     

    Quotes from Sarika, the “List DJ” (Sonal & Pooja on the left and middle)

    Rank & Style - Refashion Podcast - Fashion Tech

    “I’ve never worked so hard and yet it’s never felt less like work.”

    “Whatever you do, there’s really no wrong answer because you’re going to pivot anyways.”

    Follow Rank & Style on Twitter | Instagram

    Please take a moment to rate and review us on iTunes. Thank you!

    The post RF18: Rank & Style the World with Sarika Doshi appeared first on Refashion.co.

    RF17 | PIOL: Customize Your Perfect Go-To Dress with Anne Dayton
    23:34
    2017-10-16 20:37:39 UTC 23:34
    RF17 | PIOL: Customize Your Perfect Go-To Dress with Anne Dayton

    Subscribe on iTunes | Stitcher Radio

    Today, we’re talking to Anne Dayton, Founder and President of PIOL Dress. PIOL has taken the simple notion of buying a dress and launched it into the 21st century. The PIOL system is based on the philosophy of Edith Head, the infamous Hollywood costume designer, known for her eight academy awards and for dressing scarlets from the likes of Sophia Loren, Audrey Hepburn and Elizabeth Taylor. While Anne in fact is a new tech entrepreneur, her foundation was set by her family’s business….a little retailer you all know by the name of Target.

    You can do anything you want in life if you dress for it. – Edith Head

    Business Challenge

    Disrupting customer behavior

    Success Strategy

    Team PIOL looked for gaps in the industry against their value propositions and distinguished Fit as the largest hurdle for women when shopping online. Today, they emphasize Fit in their branding which has created a space for them in the larger conversation. Bloggers also play a massive role in creating their voice and elevating their reputation in the industry. “The voices of our bloggers represent the variety of all women.”

    What’s Next for Business

    Adding a social community to the PIOL site.

    Fashion Tech Advice

    Stay in the zone and keep the focus on what you want to achieve.

     

     

    Quotes from Anne

    PIOL Dress - Refashion Podcast - Fashion Tech

    “I have a strong conviction of the the power of new ideas and that has been the key in starting my business.”

    “What our challenge is right now, because it’s never a straight road, is disrupting customer behavior.”

    “Dressing your mind for success is the first step toward achieving your goal.” – Edith Head

    Please take a moment to rate and review us on iTunes. Thank you!

    The post RF17 | PIOL: Customize Your Perfect Go-To Dress with Anne Dayton appeared first on Refashion.co.

    RF14 | Fetch – Undress to Impress Your Best 6-Minute Pitch
    32:53
    2017-10-16 20:37:39 UTC 32:53
    RF14 | Fetch – Undress to Impress Your Best 6-Minute Pitch

    Subscribe on iTunes | Stitcher Radio

    Tom Hadfield is a serial entrepreneur and CEO of Fetch, a personal buying assistant with a very simple goal: To make buying easy on your mobile device. Within the last month, Tom and his team completed a financing road show with over 100 investors in the Silicon Valley area, closing a $2.3 Million financing round in four weeks.

    Crafting a Winning Pitch

    1. Identify your goal – Investment, a positive media story, a user signing up for your app, etc.
    2. Know you audience, for real.
    3. In the first 30-60 seconds, create a story everyone can relate to, provide clear evidence there is a HUGE and obvious problem and showcase the vision for what the world would look like if you eliminated the problem
    4. Show proof that your company can credibly provide the solution – in less than 10 slides
    5. Showcase your competitive advantage – investors particularly love this
    6. Combine storytelling, selling and conversation & deliver with enthusiam
    7. Use very visual slides with out a lot of words with very concise commentary that runs alongside it. One thought per slide.
    8. Perform a live demo whenever possible but don’t get lost in too much detail
    9. Never say you don’t have any competitors – who are they?
    10. How are you going to make money? Show how your revenue model and cost structure scales over time
    11. Be bold. Always end with a STRONG ask
    12. Anticipate any questions and leave enough time for Q&A
    13. Practice your pitch with a third grade teacher or your grandmother. Make sure they get it.

     

    With pitching, really the goal is to be remembered, to inspire people with your idea and to achieve a goal.

     

    How to Pitch a Rapid Fire 6 Min Pitch at TechCrunch Disrupt

    1. 1-2 minutes on the problem you’re trying to solve
    2. Quickly go into your vision and your solution
    3. 3 minutes to focus on the demo
    4. The future: how your business will evolve
    5. Powerful ending: inspire people for what’s to come

     

    The organizers of TechCrunch Disrupt encouraged us to focus on the demo and talk much less on the market size and the business model.

    Podcast Deep Dive

    • Fetch’s scalability strategy (9:00)
    • Fetch’s two launch strategies & launch dilemma (14:30)
    • The secrets to launching at Tech Crunch Disrupt including Tom’s initial worries (15:20)
    • The essentials to pitching to a variety of different audiences (17:40)
    • David Rose’s Investor Pitch Deck (19:00)
    • How to pitch at Tech Crunch Disrupt (22:06)
    • The future of shopping: Wearable commerce (23:40)
    • Building a business model that doesn’t relying on partnerships (25:02)

     

    Resources

    Interesting Goodies

    • Fetch will be one of the first smart watch apps on the Moto 360 Smart Watch
    • Tom talks to at least one user everyday!
    • Tom started Soccernet in his bedroom when he was a teenager and it was sold to ESPN when he was only 17
    • Tom raised over over $24 Million in venture capital for his previous bio-tech company

     

    Quotes from Tom

    “There really is an expected format or formula that investors expect to see.”

    “There’s an immense shift in technology from desktop to mobile. This will be our first time spending more time on our mobiles than on desktops.”

    “We see a real opportunity for wearable commerce.”

    “We have some users that are saying they are never buying on their desktops again.”

    “When I should have been more focused on our launch plan, I ended up kinda getting really obsessed with getting in the best shape of my life.”

    You can download Fetch here at the app store.

    The post RF14 | Fetch – Undress to Impress Your Best 6-Minute Pitch appeared first on Refashion.co.

    RF13 | 9 Tips For a Successful Fundraising Strategy with Cally Russell of Mallzee
    25:33
    2017-10-16 20:37:39 UTC 25:33
    RF13 | 9 Tips For a Successful Fundraising Strategy with Cally Russell of Mallzee

    Subscribe on iTunes | Stitcher Radio

    Cally Russell is a young entrepreuner leading the pack at Mallzee. Cally and his team just raised a $844,000 round of investment with plans for international expansion and doubling their team of 14 in the next 12 months. He holds a passion for changing the way we interact online and how design and data should be key in this.

    Described as the Tinder for shopping and the personal shopper in your pocket, Mallzee’s mission is to remove the friction in buying clothes. Mallzee searches over two million items from 200 stores to find you clothes personally selected for you while allowing you to share your choices with friends and get opinions before you buy.

    9 Tips for a Successful Fundraising Strategy

    1. Identify the right target investors. Know the relevancy and interests of who you’re pitching to.
    2. Build relationships with investors over time. People buy from people they like, trust, respect and believe. There are no quick wins
    3. You better come across passionate and all in
    4. Storytell and have a narrative. Take the complexity out of your business and industry to help investors better understand the context.
    5. Fundraising is a contact sport. Travel and talk to people. Don’t limit yourself to one city.
    6. Fundraising takes time so continuously take VC meetings. Always be fundraising
    7. Investors back companies where they see traction. If you continue to deliver against what you said, you’ll find great supporters.
    8. Have a strong PR and marketing strategy so you can send email updates with collateral to potential VCs. PR also helps to generate inbound funding opportunities
    9. Pay it forward. Be part of the community and ecosystem

     

    With fundraising, it’s all about the personal connection and meeting people. You will get a huge amount of nos before you get a yes. Know some of those nos will be yes’s in the future.

     

    Podcast Deep Dive

  • Personalization (4:05)
  • How to develop technology your customers will use (6:13)
  • Learn to validate your concept like Mallzee (7:19)
  • Early PR & marketing strategies you should use to compliment your fundraising strategy (8:15)
  • The essentials to your fundraising strategy (10:40)
  • How to find the right investors and to raise money when you’re not in a major VC market (12:02)
  • What to expect at a fashion tech event like Decoded Fashion London (13:24)
  • How long it really takes to get third parties on board (17:31)
  • The future of personalization (21:07)
  • The future of personalization is removing friction in the buying and discovery process on mobile

     

    Interesting Goodies

  • Cally launched Mallzee in December 2013 in Edinburgh, United Kingdom
  • Yahoo! named Mallzee as one of the 6 Apps Changing Shopping Forever
  • They’re releasing a new iOS version this August and just released a beta iPad version
  •  

    Quotes from Cally

    “Personalization is the future of shopping.”

    “Technology is only useful only if customers embrace it.”

    “This is not a game to be shy in, in the slightest.”

    “Even if you’re going after the same market, talk to you competitor. Go for a coffee. One day you might buy them or they might buy you.”

    “If you’ve launched a product, that’s not the hook. Products get launched all the time. It’s what is the meat in the story. What is the hook? What is it that they can sink their teeth into?”

    “It’s not about press, it’s not about investment, it’s about general people. If you continue to deliver against what you said, you’ll find great supporters.”

    You can download Mallzee here at the app store.

    The post RF13 | 9 Tips For a Successful Fundraising Strategy with Cally Russell of Mallzee appeared first on Refashion.co.

    RF12 | Andy Goodman – The Future of Fashion That Will Melt Your Mind
    36:19
    2017-10-16 20:37:39 UTC 36:19
    RF12 | Andy Goodman – The Future of Fashion That Will Melt Your Mind

    Subscribe on iTunes | Stitcher Radio

    Andy is a futurist. He’s been a digital native since 1994, when he wrote a documentary called “Secrets of the Internet.” Along with his love of digital, scientists inspire him: brilliant people who make surreal discoveries and work to transform reality. Now, as one of the early pioneers of the service design industry, he helps transform the world’s biggest brands through innovative design.

    Andy runs the Madrid studio of Fjord, a leading Service Design agency. He also authored chapters in O’Reilly’s book, Designing for Emerging Technologies. A compilation of works by industry experts in areas of user experience design related to genomics, robotics and the Internet of Things.

    Future Innovations

    1. Embeddables – little computers underneath our skin
    2. The “Smart Dress” that transforms shape from daytime to night
    3. The “Smart Jacket” that changes form and density when traveling through different climates
    4. Organic 3D printers that allow you to grow your clothes
    5. Advertising on our skin

    How?

    1. Smart Materials
    2. Display using OLED technology
    3. Piezo capability or ability to press and receive an input
    4. Thermic capability that detects temperature
    5. Nano technology
    6. Synthetic Biology

    When you think about how these two technologies [Nano tech & synthetic bio] can combine, you can actually start to imagine materials that are somewhere in between inert and alive. It can grow, it can change it’s shape, it can change it’s form.

     

    3 Key Takeaways for Wearable Brands

    1. What is the unique value proposition?
    2. How is your product going to fit into our lives (look & use)
    3. Think of your brand as a service

     

    Podcast Deep Dive

  • Wearable technology today (6:20)
  • The future for wearables (8:23)
  • Future innovations in fashion (10:36)
  • OLED vs. Twitter Dress (13:11)
  • The “Smart Dress” (16:52)
  • The “Smart Jacket” (18:10)
  • Fashion’s impact on sustainability (20:41)
  • Organic 3D printers allow you to grow clothes (21:50)
  • The future of marketing and social media: bendable screens and body advertising(23:15)
  • Embeddables (27:18)
  • Embeddables is taking the concept of wearables to the next level. Where little computers will be underneath the surface of our skin. Inside our digestive tracks, inside our blood streams and inside our eyes.

    Interesting Goodies

  • Andy will be speaking at Sonar, a music and new media festival in Barcelona this June!
  • And he’s been asked to speak once again at TEDx Madrid.
  • Andy works with Adidas on their MyCoach Smart Watch
  •  

    Quotes from Andy

    “Today’s wearables are almost solving a problem that isn’t there.”

    We’re kind of stuck in the wearable space right now because we’re waiting on two technologies. These bendable screens and the issue about power and charging. Body heat, kinetic energy? We’re just not there yet.

    “People don’t want to stand out like some kind of technofreak. They want to make choices that suit how they want to look.”

    “If you’re willing to give up some of your skin space for advertising, I think there will be monetary benefit for you.”

    “I like the idea of us not being tethered by devices anymore, rather being surrounded by a cloud of computing power and we just drift in and out of it.”

     

    The post RF12 | Andy Goodman – The Future of Fashion That Will Melt Your Mind appeared first on Refashion.co.

    RF11 | 72Lux – Monetize Your Website Content Now
    34:50
    2017-10-16 20:37:39 UTC 34:50
    RF11 | 72Lux – Monetize Your Website Content Now

    Heather Marie is the founder and CEO of 72Lux, Inc. Prior to founding 72Lux, Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities helping to lead the company’s lead generation and display sales from the ground up to profitability. Heather has also spent seven years working in retail for women’s clothing retailers such as Ralph Lauren, Express and Abercrombie & Fitch and launched her first “venture” at age eleven, an arbitrage business on eBay. Heather has spoken at several conferences including Fashinvest Capital Conference, The Social Edge Summit and Decoded Fashion.

    What is 72Lux – a technology company at the intersection of content and commerce working sort of like an affiliate network but with a lot more tools and a universal checkout.

    72Lux - Heather Marie - Refashion.co

    Podcast Deep Dive

  • How to get started and use 72Lux (2:20)
  • Benefits for publishers (4:31)
      1. Keep your traffic
      2. Improves engagement levels
      3. Increases time on site
      4. Monetize and take a cut on every sale

    “By actually building your core content as shoppable content, for the publisher, you’re able to keep that user within your site.”

  • Benefits for retailers (5:55)
    1. 1. Additional sales
      2. New markets & new customers
      3. Free native ad placement
      4. Free to join & only pay when you get a sale

     

  • How does 72Lux differ from prior & existing affiliate opportunities (7:04)
    1. 1. The dashboard is unified
      2. Lots of editor tools Ex. Easily drag and drop products into a slideshow or grid format
      3. The ability to make existing content shoppable and create new shoppable content
      4. Multi retailer checkout that sits on your site
      5. You create a direct connection with your new customers

     

  • How soon can you start pitching (8:59)

    “We weren’t in development when we started pitching.”

  • How to create your own version of Heather’s first pitch (9:59)
  • Why you want to talk to your customer early on (11:30)
  • What categories work best with 72Lux? (15:50)
  • Will shoppable content ever take over banner advertisements? (21:15)
    1. “It’s really hard to say, but the direction we’re going towards with online advertising is: #1 accountability. If advertisers are spending x$ with you, they want to know what they’re getting out of it. #2 shift to native ads”

     

  • Commissions (24:36) actual average is 20% which is significantly higher than an affiliate commission around 5%
  • The Challenge (25:19)

    Two big challenges.

      #1. One of the early ones was the marketplace and getting everybody on board. “It was sort of like the chicken and the egg scenario. We had to have both publishers and retailers at the same time to make the business work. We had to have them jump at the same time.”
      #2. So what did they do? “We set a date that was a little bit in the future stating we’ll have this many merchants for you, we don’t know exactly who those will be but we’ll go after the ones that you want from a top down initiative. Then we worked with those merchants and did a custom launch with them.”

     

    Biggest Lessons Learned (26:37)

      1. It takes a lot longer than you would expect
      2. You need a back up plan for everything – Their first launch partner didn’t work out so they had to wait until they could find their second launch partner. And that took a lot of time to change that up.

     

    The 5 Questions You Ask Your Customers & Yourself During Product Development

      1. If we were going to build everything you wanted, what would you want?
      2. What does your customer say they want?
      3. What do they not know what they want yet?
      4. What are you currently doing today?
      5. How do we improve upon that?

    Ex. If you’re doing a story on Spring trends and you’re going to start finding products for them, what is your process? Can I watch you do this?”

     

    Interesting goodies

  • Publishers refer to 72Lux as the holy grail of content and commerce.
  • Uber popular YouTube Vlogger, Lindsey Hughes, also known as Beautybaby44 uses 72Lux on her site Lindseyhughes.com. You should go check out the shopping experience and see how beautifully integrated it feels. Get this, Lindsey has close to 900,000 subscribers on YouTube!
  • Heather lived in San Francisco for nine years and then made the trek to New York. During the first day on a business trip to New York it hit her that she needed to move. “As an entrepreneur you want to control as many factors as you can control and not being in the right location can certainly create even more barriers.”
  • Heather Marie - 72Lux - Refashion Podcast

    The post RF11 | 72Lux – Monetize Your Website Content Now appeared first on Refashion.co.

    RF10 | Rachel Arthur: Can Fashion Go TOO Tech?
    29:16
    2017-10-16 20:37:39 UTC 29:16
    RF10 | Rachel Arthur: Can Fashion Go TOO Tech?

    Subscribe on iTunes | Stitcher Radio

    Rachel Arthur is a New York-based, British business journalist and digital content strategist. As the global senior editor of digital media and marketing at leading fashion trade publication and trend forecaster WGSN, she oversees coverage of the industry from a communications, branding and technology standpoint. She is a regular speaker on conference panel​s, an advisor on digital strategy to leading retail brands, and host for the company’s monthly Google Hangout series with industry leaders. Her work can also be seen in The Daily Telegraph, Mashable and The Business of Fashion, and on her own tech-focused site, Fashion & Mash. She has been quoted in The Wall Street Journal, Advertising Age, The Evening Standard and Elle magazine.

    What is WGSN? A leading fashion trend forecasting and analysis service.

    Podcast Deep Dive

  • Leveraging what you already do to create an interesting blog (3:09)
  • Rachel’s stand on fashion tech (4:45)
  • Trends vs. developments when using social media(6:45)
  • Current trends in fashion and tech (10:20)
  • Deep dive into Fendi’s drone campaign (11:25)
  • Burberry as the leader in digital innovation (13:35)
  • Burberry’s partnership with WeChat to strengthen online presence in China (17:42)
  • How Burberry used data to increase sales conversions with digital millennials (19:05)
  • The Burberry Kisses Campaign (19:33) “I love it. it was so clever and a great integration of content and Google Earth. It was executed really nicely and also was really subtle in it’s product integration.”
  • Giving your consumer an additional reason to be interested in your brand. We look at Toms and Uniqlo (22:00)
  • Other industries using tech well (23:10)
  •  

    “I don’t mean it’s a bad thing in any way. [What I mean when we say tech for tech’s sake is that you] jump on the bandwagon for a big tech initiative because it will drive press coverage for you. It’s a bit gimmicky and a bit fun, but it ultimately doesn’t resonate with your consumer and it isn’t going to achieve you anything additional in terms of engagement.”

    Interesting Goodies:

  • Rachel’s first piece seven years ago was encouraging brands to use Twitter. Boy, have we come a long way.
  • Rachel is a self proclaimed technophile and nerd at heart
  • Rachel personally believes drones will be completely relevant for retailers
  • Things to consider for your next campaign

      1. What are you KPI’s?
      2. What value are you providing your customer?
      3. Are you offering your customer an additional reason to be interested in your brand?
      4. Are you using the tech at hand really well?

     
    Quotes from Rachel
    “The way that fashion and technology come together is all about creativity.”

    “Rather than seeing trends in the industry, we’re really seeing developments. It’s about using the technology that we have now really, really well.”

    “There’s a move away from shorter term initiatives with shorter term results.”

    “I literally can’t stop talking about wearables, Drones and tracking devices. Artificial intelligence and cognitive computing seem to be coming up constantly internally around the office.”

    “Burberry has done a phenomenal job at being the go to brand for digital innovation.”

    “We’re seeing a lot of really nice stuff at the moment around the idea of resonance based on utility. Really giving the consumer something really practical or educational.”

    Visit Rachel’s news site at Fashion and Mash for more insight.

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing. Remember, we always have your back.

    The post RF10 | Rachel Arthur: Can Fashion Go TOO Tech? appeared first on Refashion.co.

    RF9 | Wren – How a First Kiss Created a 14,000% Increase in Sales
    37:32
    2017-10-16 20:37:39 UTC 37:32
    RF9 | Wren – How a First Kiss Created a 14,000% Increase in Sales

    Subscribe on iTunes | Stitcher Radio

    Melissa Coker is the founder of Wren, a women’s apparel company, and creative consultant for outside brands. The viral Fall 14 marketing campaign, First Kiss, she created for Wren’s Fall 14 collection was named the most successful fashion film of all time and called “Marketing Genius” by AdNews.

    Melissa is an apparel industry entrepreneur, creative director, and in-the-trenches strategic marketer with broad industry and media experience. Native content disruptor with over a decades worth of senior level leadership experience in the apparel and media industries.

    “First Kiss is about communicating a spirit and a vibe, and explaining through imagery what the brand is about,” says Melissa.

    Podcast Deep Dive

  • Marketing your clothing collection (3:44)
  • Style.com Video Fashion Week as an alternative to physically showing at NY, Milan, London or Paris Fashion Week at a fraction of the cost (5:10)
  • Whiteboarding Wren’s strategy behind First Kiss (9:08)
  • Creating a powerful context behind your strategy (11:11)
  • Thoughts on shoppable video (14:58)
  • Storytelling as your brand strategy (17:40) “Shoppable video is the next step for all of entertainment.”
  • Wren marketing initiatives that weren’t as engaging as expected (21:27)
  • Wren’s next big marketing initiative (24:43)
  •  
    Wren Studio - Melissa Coker - Refashion.co
    Interesting Goodies:

  • Melissa used to work in editorial with top fashion magazines like Vogue
  • Wren was founded with a collection she created made from silhouettes that she really wanted and couldn’t find in the market.
  • The brand is named after Jenny Wren, a winsome little creature who makes dresses for dolls in Dickens’ Our Mutual Friend.
  • LA based label
  • Melissa loves getting lost in Pinterest
  • Instagram accounts Melissa digs: Funky of Fish and Clare Vivier
  • Wren Studio - Melissa Coker - Refashion.co


    How to Engage With Emotional Content


    1. Authentic, engaging, emotional content shares
    2. Be as out of the box as possible
    3. Create a world for your customer to live into
    4. Exercise the muscle of putting things out into the world and seeing what comes back from it
    5. Keep trying and testing
    6. Create a story so people can carry your message – “How many stories can I create in my lookbooks so people can continue to spread my message?”
    7. Subtlety is your friend – “You don’t need to be loud and hit people over their heads with your message. If your content is strong, people will find your message and feel more engaged.”

     
    Melissa Coker - Wren - Refashion Podcast
    Quotes from Melissa:

    “It’s about being nimble, lean and creative with the resources at hand.”

    “If you have emotional, engaging content, people will want to share it.”

    “My only strategy is to do things differently and creatively, and if something doesn’t work, try something new.”

    “If ads are becoming so interesting that you can’t distinguish between an ad or entertainment, I think that’s great news.”

    “I don’t want to see a slowmo close up of a top or skirt. To me that is so boring and irrelevant. I want to tell a story.”

    “More shots on goal means more goals.”

    “Emotional content is the ultimate engager.”

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF9 | Wren – How a First Kiss Created a 14,000% Increase in Sales appeared first on Refashion.co.

    RF8 | Acustom Apparel – Best Fashion Startup Tailors an Unforgettable Selling Experience
    37:16
    2017-10-16 20:37:39 UTC 37:16
    RF8 | Acustom Apparel – Best Fashion Startup Tailors an Unforgettable Selling Experience

    Subscribe on iTunes | Stitcher Radio

    From an early age, Jamal Motlagh was immersed in the figurative waters of business. The Harvard Business School graduate and former professional water polo player, landed in fashion tech upon creating Acustom Apparel. Understanding most guys find the process of shopping as enjoyable as going to battle, he knew the answer was in an innovative, bespoke retail concept. “I was shocked that with today’s technology there wasn’t an affordable way to get custom clothing. That is why I started Acustom Apparel.”

    What is Acustom Apparel? Acustom Apparel uses innovative digital technologies to craft custom clothing— intelligent fit for your style and your body. Custom clothing + retail + 3D body scanning at traditional retail prices.

    Acustom Apparel - Refashion.co Podcast

    Podcast Deep Dive

  • Acustom’s unique retail experience
  • How weather effects retail
  • 3D body scanning
  • Finding the perfect retail space
  • Building a team that flexes with your business
  • The truths about getting into retail. What Jamal’s currently dealing with.
  • Winning Fashion 2.0 Startup of the Year
  • What’s next for Acustom
  •  
    Interesting Goodies:

  • Started as a custom denim brand with women’s jeans!!
  • At the bare minimum, Acustom offers 33 MILLION different skews
  • The Acustom retail store was formerly a restaurant that Jamal and team renovated. And shhh, none of the team knew how to do anything with a screwdriver. They had to learn.
  • Jamal keeps fake trophies on his desk!
  • He’s a renown french toast enthusiast and shops to stay motivated and inspired.
  • Jamal can’t wait to learn from other brands on the podcast. Now that’s good stuff.
  •  

    Acustom Apparel on the Refashion.co Podcast

    What makes Acustom stand out from other brands using 3D body scanning is:

      1. Their digital, bespoke pattern making software
      2. Expanded product line to include jeans, shirts, shorts, chinos, overcoats, suits, raincoats…we can go on and on.
      3. Killer retail environment where finding it is easy. Marketing it is easier because they have 20ft of windows on West Boradway in Soho.
      4. In store, you can design your product, get 3D body scanned and measured and pay, and be in-and-out in 20 mins.
      5. In store stylists are educators too.

     
    Why is that cool? Traditionally, a bespoke pattern is created by hand by a master pattern maker and comes with a large price tag. Quick glance of bespoke denim: Levis jeans for $900, Earnest Sewn for $1200 & Acustom sells theirs for $225.

    The Acustom Way
    Step 1: pick out your fabric
    Step 2: Get 3D body scanned. 2 sets of scans. One natural pose and another more structured pose. Each scan takes 7 seconds a piece and produces 200,000 data points
    Step 3: Try on sample product
    Step 4: Talk about fit (slim, tapered, relaxed, etc.)
     

    Acustom Apparel on the Refashion Podcast


    How to create an unforgettable selling experience


    1. Have ONE hypothesis you want to prove. What do you want to achieve? For Jamal it was to create a walk-in custom clothing experience where a guy could be sipping coffee at 11am on a Saturday, not thinking about custom clothing, see his store, come in, get pitched and be sold.
     
    2. Real estate. This mattered because of Jamal’s goal. It took him from January 2013 to August 2013 to find his retail space. He spent his time, stopped for little to let the market refresh and then found his gem.
    Jamal’s broker’s advice: “If you don’t have a hard on for the place, it’s not the space for you.”
    Jamal’s advice: Get less space than you think you need.

     
    3. Build a unique selling experience and process. In the first few months, Acustom had to add new things, change new things, learn how to speak with customers
     
    4. Build a team and product that’s flexible
     
    5. Don’t try to over innovate

     
    What’s next for Acustom?

      1. Launching ecommerce with an online fit guarantee if you’ve been scanned.
      2. Improving local operations in NY because NY will be the blueprint for other retail stores
      3. Launch Acustom Pop-ups
      4. Build one more store on the east cost and then expand nationally

     
    Jamal Motlagh on the Refashion.co Podcast
    Quotes from Jamal
    “Shopping for jeans is like going into battle. You gotta get ready, you have to prepare, you have the whole day planned.”

    “I know there won’t be one winner. So with more people in my part of the pie, makes it a higher likelihood that we can actually push the needle.”

    “Don’t try to over innovate and maybe those are words I should live by better.”

    “Don’t spread yourself too thin. Prove one thing and then start to prove another.”

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF8 | Acustom Apparel – Best Fashion Startup Tailors an Unforgettable Selling Experience appeared first on Refashion.co.

    RF7 | Swan – The Kim Kardashian Experience That Will Boost Your Productivity in 60 Seconds
    36:24
    2017-10-16 20:37:39 UTC 36:24
    RF7 | Swan – The Kim Kardashian Experience That Will Boost Your Productivity in 60 Seconds

    Subscribe on iTunes | Stitcher Radio

    Julia Andalman is an entrepreneur, writer, UX designer, Fortune 500-trained marketer, motivational presenter, and seeker of knowledge above of all. She was the lead UX designer for one of the most used apps in the world before launching her own startup, Swan.

    Our first beauty startup!

    What is Swan? Manicures, pedicures, blowouts, makeup, spray tans. Delivered straight to your doorstep.

    Podcast Deep Dive

      1. How/when/why to apply for accelerator program like DreamIt
      2. Identifying your target customer
      3. Initial marketing strategies to engage with your target customer
      4. Testing your MVP with your customer
      5. Determining your use cases
      6. Using trends to scale
      7. How to get pampered like Kim Kardashian

     

    Juicy Tidbits

  • Swan was created when Julia was working for a top design college in Texas when she got tired of bringing her curling iron to work to get ready for evening networking events.
  • After curating her own team of makeup artists and hair stylists who would come to her office, she realized a lot of her friends wanted the same type of service too.
  • With Swan, you can signup for a beauty house call in less than 60 seconds!
  • 40% of women get a manicure twice a month which ends up being around a $21K lifetime spend on manicures!
  • An additional 10 appointments a week could generate an additional annual $25K revenue for a salon.
  • The team’s in the process of building an online beauty profile to help beauty professionals track their business!
  • Julia plans to expand Swan to New York, Los Angeles, Chicago, and San Francisco in 2015.
  • Julia Quotes
    “At the early stage of company, anybody who says their success is luck is just kidding themselves. It really is a lot of blood, sweat and tears.”

    “You want a team that looks at your business as a once in a lifetime opportunity.”

    “Figure out what the most niche thing you can do and then go after it.”

     
    To see a full list of services and learn more about Swan visit www.iloveswan.com and head to iTunes to download the Swan app!

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF7 | Swan – The Kim Kardashian Experience That Will Boost Your Productivity in 60 Seconds appeared first on Refashion.co.

    RF6 | Everpurse – Launch Your Product Without Breaking the Bank
    29:24
    2017-10-16 20:37:39 UTC 29:24
    RF6 | Everpurse – Launch Your Product Without Breaking the Bank

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    Social worker turned tech entrepreneur, Liz Salcedo has spent her entire career focused on empowering women. In 2011 Liz launched Everpurse, a pioneer in the fast growing fashion-tech industry. Since its inception, Everpurse has generated over half a million in sales and its products have appeared in InStyle magazine, Good Morning America, and the Katie Couric Show, among others. Along with her husband Dan, Liz was named one of “Crain’s 20 in their 20’s” in 2013.

    Interesting Goodies:

  • They use 3D printers to make their prototypes!
  • The Mini really was born from the feedback from their early customers
  • You can find Liz & the Everpurse team at Conde Nast’s Beauty CEO Summit in early May
  • Messaging has been their biggest challenge
  • They’ve gone so far to make personalized video for reporters & journalists
  • When licensing out their technology, Everpurse is targeting affordable luxury brands in the U.S.
  • A possible future application is color sensor technology that can help you determine if your outfit matches
  • Podcast Deep Dive:

  • Big reveal of the Everpurse Mini!
  • The best way to test and iterate your prototypes
  • Crafting your message and creative ways for distribution
  • When to reach out to press
  • Featuring your product at events and demos

  • How to Bring Your Product to Market

      1. Crafting your message is #1 priority
      2. Test and iterate different messages for different audiences
      3. Research journalists ahead of time and personalize your messages. NO blanket press releases or emails!
      4. Build relationships with journalists and event planners
      5. Participate in as many demos and events as you can
      6. Find mentors and experts in other areas
      7. Play with different media. Video is great to cut across confusion for investors, customers and press

    Quotes from Liz:
    “Whenever we make a function or tech decision, we make a corresponding fashion decision.”
    “We don’t want you to think about how your technology works.”
    “A lot of my inspiration comes from other cool things other people are doing.”

     
    Now it’s your turn to look. What do you now see possible for business after listening to our conversation with Liz?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF6 | Everpurse – Launch Your Product Without Breaking the Bank appeared first on Refashion.co.

    RF5| Lookbook – 7 Ways to Turn Your Fashion Blog Into a Legit Brand
    25:26
    2017-10-16 20:37:39 UTC 25:26
    RF5| Lookbook – 7 Ways to Turn Your Fashion Blog Into a Legit Brand

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    Huan Nguyen is the Head of Brand Partnerships for the popular personal style online community LOOKBOOK.nu. For the last five years, he’s worked with brands on promoting their campaigns across fashion sites like LOOKBOOK.nu and Hypebeast.com. Through these partnerships, he has unique insight on how to effectively reach the fashion influencer. He currently spends half of his time between Los Angeles and New York.

    Interesting Goodies

  • Lookbook quick stats: 1.2M users, 3-4.5M unique views/mo, 75-100M page views/mo!
  • Despite the size & influence of Lookbook, they are a very small team!
  • Huan argues they have the best developers in the industry
  • Lookbook is investing a lot in mobile and video
  • Huan finds inspiration in reading biographies
  • He’s currently reading Tim Cook’s (CEO of Apple) and Barak Obama’s biography
  • Podcast Deep Dive

  • How to get noticed by Refinery29 & Teen Vogue
  • What goes into creating a team and when should you dot it
  • How to drive traffic to your site
  • Creating supplemental revenue streams
  • How Lookbook innovates to stay relevant
  • Quotes from Huan:

    “If you want to pursue a career in fashion blogging, you should really think about being niche. That’s how you can really turn this into a longterm business and not just a hobby.”

    “You have to be really unique, disruptive and stand out on your own.”


    How to Monetize & Innovate Your Fashion Blog

      1. Be unique, be disruptive!
      2. Challenge conventional thinking and innovate
      3. Shoot photos everyday – Consistent & Persistent
      4. Post on your own site & on sites like Lookbook.nu
      5. Get serious
      6. Invest in your social platforms to have your presence be known
      7. Be niche

    The post RF5| Lookbook – 7 Ways to Turn Your Fashion Blog Into a Legit Brand appeared first on Refashion.co.

    RF4 | How ASAP54 Got Featured on iTunes in Over 135 Countries
    36:28
    2017-10-16 20:37:39 UTC 36:28
    RF4 | How ASAP54 Got Featured on iTunes in Over 135 Countries

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    Dynamic fashion tech entrepreneur Daniela Cecilio is the woman set to change the way you search, discover and buy fashion online in 2014. The 33-year-old is a founding member of the uber successful fashion-portal, Farfetch.com, and also happens to be the wife of its founder and CEO, José Neves.

    Now the Brazilian-born, ex fashion designer, and ‘fashion obsessive’ has branched out on her own to launch ASAP54, the first ever fashion app that allows users to discover products through its social fashion community that also encompasses both the latest visual search technology and its own personal styling service.

    Podcast Deep Dive:

  • What is visual recognition technology?
  • How to create partnerships with retail partners
  • ASAP54 & mobile commerce trends
  • Daniela’s biggest challenge
  • How to get investor ready
  • The hardest thing to overcome when being a female entrepreneur
  • The future of fashion
  • Interesting Goodies:

  • Apple picked ASAP54 as a top app in just 11 days after launch in over 135 countries!
  • ASAP’s social component came from their beta test
  • Daniela is an Instagram fanatic!
  • Daniela has always wanted to be an entrepreneur. While Daniela’s sister’s Barbies were pregnant and dating guys, hers were working!
  • Daniela used to design jewelry with her mom
  • Daniela’s favorite experience throughout building her business has been discovering herself and the people around her!
  • Advice Straight From Daniela:

    “You need speed. While you’re creating your app, there are probably a hundred other people around you creating something exactly the same or something similar. Whoever comes first will get the attention and traction.”

    “It’s very sexy to ask questions. People actually love to explain and share their knowledge with you.”


    How to Get Your App Really Noticed By iTunes

      1. Validate your idea by launching a beta version
      2. Invest heavily into your business
      3. Design something beautiful
      4. Be prepared to scale
      5. Reach out to Apple!
      6. Make sure you’re doing something you love

     
    Now it’s your turn to look, what do you now see possible for business after listening to our conversation with Daniela?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    Download ASAP54 on iTunes and don’t forget to leave them a review!

    Follow ASAP on Twitter |Facebook | Instagram

    The post RF4 | How ASAP54 Got Featured on iTunes in Over 135 Countries appeared first on Refashion.co.

    RF3 | ThirdLove Spills How to Get Your Business Featured on Mashable
    32:38
    2017-10-16 20:37:39 UTC 32:38
    RF3 | ThirdLove Spills How to Get Your Business Featured on Mashable

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    Heidi Zak is the co-founder of ThirdLove. Previously, Zak was a Senior Marketing Manager at Google, where she oversaw the redesign of the company’s two most highly trafficked B2B sites.

    Before making the jump to tech, Zak cut her teeth in retail at Aeropostale where she quickly rose to Director of the retail giant. During her time at Aeropostale, she launched and ran the International Division, as well as the tween & gift card businesses. Zak first got the bug for innovative retail concepts at Bank of America, where she worked on IPO & acquisitions for companies including Juicy Couture and Aeropostale.

    What is ThirdLove: a new apparel brand that uses technology to empower a woman to size herself & shop for perfect fitting bras in the comfort of her home.

    Podcast Deep dive:

  • Overbust and underbust! – What determines the right bra fit
  • How Thirdlove drives customer acquisition
  • What is a MVP (Minimum Viable Product) and what was ThirdLove’s
  • How to pitch to journalists
  • Interesting Goodies:

  • 80% of women are wearing the wrong bra size.
  • ThirdLove sizing process takes only needs 2 selfies and 3-5 minutes!
  • Husband & wife team with a 7 month old baby!
  • Brand spanking new: Memory foam tempurpedic bras launching in May!
  • Fav Quotes:

    “No matter what you’re going to build, it takes twices as long and costs twice as much to launch a new business as you think it will.”

    “There’s nothing so productive as a working mom.”


    The Secret Sauce Behind Becoming Mashable Worthy

      1. Make sure you’re solving a big problem in a unique way.
      2. Test, focus groups & iterate.
      3. Establish a relationship with Mashable early.

     
    Now it’s your turn to look, what do you now see possible for business after listening to our conversation with Heidi?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    ThirdLove App and don’t forget to leave them a review!

    10 Best iPhone Apps for ThirdLove – Mashable

    The post RF3 | ThirdLove Spills How to Get Your Business Featured on Mashable appeared first on Refashion.co.

    RF2 | The Secret Sauce Behind Zappos’ Killer Customer Service
    41:06
    2017-10-16 20:37:39 UTC 41:06
    RF2 | The Secret Sauce Behind Zappos’ Killer Customer Service

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    As the Director of Zappos Labs, Will Young currently leads the San Francisco team, goaled with developing partnerships and building great products through experimentation, incubation, and off-roadmap projects. Will’s innovative and practical solutions fuel his passion for technology and interest in solving business problems.

    Will is also a Partner with the VegasTechFund, a seed stage investment fund started by Zappos CEO Tony Hseih, focused on empowering amazing founders and startups passionate about building community in downtown Las Vegas.

    What is Zappos Labs: R&D for Zappos really focused on leading retail trends. Big question: How to take Zappos’ customer service to the next level.

    Podcast deep dive:

  • Zappos Retail Experiments
  • Next Gen Customer Service
  • Customer Service on a Budget
  • How can Fashion Tech startups stand out to investors
  • Interesting Goodies:

  • Back in the day, instead of spending big budgets on fancy pants marketing, Zappos poured money into their call center.
  • Tony read every customer email until they were a $1 Billion company
  • Zappos was one of first brands to use Twitter for customer service.
  • Will loves cashmere. Shout out to Combat Gent!
  • Will’s fantasy world has a Zappos popup shop! What?
  • Don’t be creepy and add Will on Facebook. Whoops.
  • The Zappos Secret Sauce

  • Surprise & Delight.
  • Less is more
  • Learn everything about your business. Even the unsexy
  • Service throughout the entire cycle
  • Now it’s your turn to look, what do you now see possible for business after listening to our conversation with Will?

    Don’t forget to subscribe to the Refashion Podcast on iTunes and leave us a review to let us know how we’re doing! Remember, we always have your back.

    The post RF2 | The Secret Sauce Behind Zappos’ Killer Customer Service appeared first on Refashion.co.

    RF1 | Don’t Quit Your Day Dreams with Refashion Founder, Cristina Q.
    5:29
    2017-10-16 20:37:39 UTC 5:29
    RF1 | Don’t Quit Your Day Dreams with Refashion Founder, Cristina Q.

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    Hi everyone and welcome to the Refashion Podcast!

    I’m your host, Cristina Q and I’m the founder of Refashion and today marks the beginning of a wild adventure and I’m so excited to have you tuning in for our first episode!

    Refashion is your access to discovering fashion’s hottest, most influential startups and brands and an opportunity for you to learn lessons straight from the experts.

    Since this is our first episode, I want to let you know a little about myself and what you can expect from tuning in each week.

    My fashion background began with hustling friendship bracelets, a fancy pants career in digital marketing and then, a completely unexpected lay off. Yeah, I said it. Laid off. Although life shaking and completely overwhelming, it was probably the best thing that ever happened to me – Through that craziness, I realized somewhere down the line I had let my dreams become reasonable and decided then to take charge of my life.

    Feeling completely unleashed with a new willingness to take risks, I decided to connect my two passions in life. My love for fashion and my digital savvy. I saw an opportunity to connect the fashion and tech worlds in a way that had never been done and channeled my inner #GIRLBOSS and created Refashion – a fashion technology blog where I could pen all my interests, talk strategy and still be fun and connect with the people I admired and who were shaking up the industry.

    After 6 months of working my butt off and covering the industry from head to toe, I became present to how quickly the industry was changing and realized a need. A need for fashion startups to be heard and to get connected with other successful brands to help tighten the learning curve and also a desire to hear just HOW these successful brands were doing things so well.

    And that… is how the Refashion Podcast was born.

    We are THE PLACE to discover new technologies and to learn how the hottest fashion brands are making their success.

    We’ll be together twice a week, chatting with startup founders and industry influencers to break down their business strategies and learn from their experience Refashioning the industry.

    Together, we’re creating the IT destination for entrepreneurs and fashion lovers like you to be inspired, to have a competitive edge, to push the boundaries of your own success and to see for yourself what’s possible in fashion, in your business… and, most of all….in your life!

    So don’t quit on your day dreams because we have your back. Things are about to get real.

    The future of fashion never SOUNDED this good.

    Cristina Q. is the founder of Refashion.co and host of the Refashion Podcast. She is a next generation lean digitalista and event producer at the bleeding edge of fashion and technology. With a self proclaimed love affair with great content, style and collaboration, Cristina is committed to empowering creative entrepreneurship and creating powerful connections that drive momentum in the fashion industry.

    After five years in digital marketing, Cristina created Refashion.co to connect her love for fashion and her digital savvy. She created the Refashion Podcast to connect fashion startups with other successful brands to help tighten the learning curve and to inspire dreamers to take their own own leap towards a life they love.

    The post RF1 | Don’t Quit Your Day Dreams with Refashion Founder, Cristina Q. appeared first on Refashion.co.