Careers

The Food Blogger Pro Podcast

Bjork Ostrom

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.

Episodes

118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin
52:55
2017-10-08 03:11:16 UTC 52:55
118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin

How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin.

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Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.

How to Discovering Your Brand Can Help you Grow

Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.

But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.

In this episode, Gaby shares:
  • How she got interested in food
  • How she got hired as a private chef for Jessica Simpson
  • What it was like working with a brand consultant
  • Her advice for doing live content
  • How she keeps organized
  • What it’s like working with a team
  • How she decides how personal to get on her blog and social channels
  • How she launched a salsa line with Williams Sonoma
  • Her advice for working with a brand manager

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

117: How to Sustain a Successful Blog for 10+ Years with Maria Lichty
57:15
2017-10-08 03:11:16 UTC 57:15
117: How to Sustain a Successful Blog for 10+ Years with Maria Lichty

Launching a meal planning site, learning how to adapt with a changing industry, and working with brands with Maria Lichty.

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Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years.

How to Sustain a Successful Blog for 10+ Years

When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different.

Instagram, Snapchat, and Pinterest weren’t around, videos weren’t as popular, and the industry as a whole was much smaller.

But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more.

In this episode, Maria shares:
  • How blogging has changed since she first started her blog
  • How to work as a husband-wife team
  • How she chooses the sponsored posts she does
  • How she prioritizes her work
  • What her typical day looks like
  • How she likes to engage with her followers
  • How she grew her Facebook following
  • How she built a meal planning site
  • Her advice for negotiations with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team
01:10:03
2017-10-08 03:11:16 UTC 01:10:03
116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team.

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Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands.

Answering Questions about Sponsored Content

Sponsored content is a great way to generate income for your blog and make connections with brands you really love.

At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content.

We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content.

In this episode, Danielle, Lindsay, and Jenna share:
  • How to approach brands
  • Why you should be sharing campaign reports
  • How to charge different rates for different work
  • How to license your images
  • How to deal with long-term relationships with brands
  • How to track campaign results

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

115: How to Write a 5-Star Cookbook with Kathryne Taylor
01:03:04
2017-10-08 03:11:16 UTC 01:03:04
115: How to Write a 5-Star Cookbook with Kathryne Taylor

Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor.

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Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.

How to Write a 5-Star Cookbook

While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.

Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.

In this episode, Kathryne shares:
  • What she did before blogging
  • Why she started her blog and transitioned to sharing recipes
  • How she transitioned to working on her blog full-time
  • How she learned how to handle the design and development side of blogging
  • How she decided to hire help
  • What her typical week looks like
  • How she chose a publisher for her cookbook
  • How she got paid for writing her cookbook
  • What she learned from editing her cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

114: How to Run a Successful Blog as a Partnership with Polly Conner and Rachel Tiemeyer
01:07:05
2017-10-08 03:11:16 UTC 01:07:05
114: How to Run a Successful Blog as a Partnership with Polly Conner and Rachel Tiemeyer

How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer.

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Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home about working as a partnership on their blog.

How to Run a Successful Blog as a Partnership

A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team.

While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more.

In this episode, Polly and Rachel share:
  • How Polly and Rachel met
  • Why they decided to start a blog together
  • How they work with their different personalities
  • What they focused on when they first started blogging together
  • How they compliment each other
  • How they navigate difficulties in a partnership
  • What their State of the Unions look like
  • How they divide responsibilities
  • How they handle constructive criticism
  • How they decided to start working on their blog full-time
  • How they divide their income and how they decide what to invest in
  • Why they set up their business as an S-Corp
  • What their typical days look like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

113: How to Gain 90K Instagram Followers in 2 Years with Ashley Walterhouse
46:25
2017-10-08 03:11:16 UTC 46:25
113: How to Gain 90K Instagram Followers in 2 Years with Ashley Walterhouse

How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse.

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Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.

How to Gain 90K Instagram Followers in 2 Years

Yep, that says 90K. In two years!

If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.

But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.

Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.

In this episode, Ashley shares:
  • Where her blog name comes from
  • How she got advice about blogging
  • How she keeps organized
  • How many times she posts on Instagram per day
  • How to she recycles recipes on social media
  • Which big accounts she tags on her Instagram images
  • How she landed her first sponsored post
  • Why you should always have a contract when you work with a brand
  • How she got involved in blogging groups
  • What has helped her with photography

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

112: Perfecting the Art of Food Photography with Taylor Mathis
53:26
2017-10-08 03:11:16 UTC 53:26
112: Perfecting the Art of Food Photography with Taylor Mathis

How to get perfect lighting and a consistent style with Taylor Mathis.

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Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.

Perfecting the Art of Food Photography

Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.

While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.

In this episode, Taylor shares:
  • How he got interested in photography
  • How he started his photography business
  • Why it’s important to understand light as a photographer
  • Why he suggests shooting in RAW
  • Why he prefers to shoot with flash
  • The equipment he recommends for beginners
  • Why macro lenses are great for food photography
  • How he prepares for difficult shoots
  • His essential gear

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

111: How to Build a Company of One with Paul Jarvis
01:00:25
2017-10-08 03:11:16 UTC 01:00:25
111: How to Build a Company of One with Paul Jarvis

Why engagement is more important than numbers, how to run a business that doesn’t require growth, and how to find your rat people with Paul Jarvis.

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Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”

How to Build a Company of One

Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.

And he wrote a vegan cookbook along the way.

While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.

In this episode, Paul shares:
  • Why he releases his podcast in seasons
  • How he successfully “batch-creates” his content
  • Why he measures engagement over signups
  • Why a mailing list is powerful
  • How he spent less than $100 on creating his vegan cookbook
  • How he transitioned his business from client work to products
  • How he uses artificial constraints for creativity
  • Why he focuses on the people who are already paying attention
  • What it means to run a profitable and sustainable business that doesn’t require growth
  • How to build a “company of one”
  • Why you should find your “rat people”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

110: 10 Simple Habits That Create BIG Growth for Your Business with Bjork Ostrom
41:45
2017-10-08 03:11:16 UTC 41:45
110: 10 Simple Habits That Create BIG Growth for Your Business with Bjork Ostrom

How to work in your zone, set a morning routine, and optimize your workspace with Bjork Ostrom.

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Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term.

10 Simple Habits that Create BIG Growth for Your Business

Forming habits can have an exponential affect on your business’ growth, and Bjork has seen that first-hand as he built Food Blogger Pro.

Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro’s growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business to see growth long-term.

In this episode, Bjork shares:
  • What a “black book” is
  • How to keep track of your to-dos
  • How a morning routine can impact your business
  • How to get to “Inbox Zero”
  • An easier way to keep track of receipts
  • How to save articles to read later
  • How to optimize your workspace
  • Why you should turn off all push notifications
  • How do perform a time audit
  • How to find ways to “work in your zone”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

109: How Systems and Courses Can Build a Profitable Business with Greg Hickman
59:41
2017-10-08 03:11:16 UTC 59:41
109: How Systems and Courses Can Build a Profitable Business with Greg Hickman

How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman.

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Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.

How Systems and Courses can Build a Profitable Business

Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.

He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.

In this episode, Greg shares:
  • How he got started helping businesses with their funnels and automation
  • How he knew how to make a shift in his business
  • How a challenge led him to his new business model
  • Why he helps his clients understand their problems
  • Why narrowing down your offerings makes running your business easier
  • How to not be a slave to your business
  • How to use trends to build your systems and automations
  • How to figure out a product to sell
  • Why you should go as premium as you can
  • The tools he recommends for marketers
Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

108: From Struggling Podcast to Six-Figure Success with Natalie Eckdahl
01:05:03
2017-10-08 03:11:16 UTC 01:05:03
108: From Struggling Podcast to Six-Figure Success with Natalie Eckdahl

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl.

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Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success.

From Struggling Podcast to Six-Figure Success

“If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014.

While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business.

Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses.

In this episode, Natalie shares:
  • Why she decided to start her podcast
  • How she scaled that podcast into a seven figure business
  • Why it’s important to understand your audience
  • Why she recommends joining a mastermind group
  • The common mindset issues she sees in her clients
  • How to be intentional with your time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

107: How to Go Viral, Kill Your Blog, and Start Over with Sarah Wu
01:05:32
2017-10-08 03:11:16 UTC 01:05:32
107: How to Go Viral, Kill Your Blog, and Start Over with Sarah Wu

Why “going viral” early might not be best with Sarah Wu.

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Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone.

How to Go Viral, Kill Your Blog, and Start Over

Going viral. It’s the dream for all bloggers, right?

Not exactly.

Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches.

In this episode, Sarah shares:
  • Why she decided to document school lunches
  • How her blog grew
  • Why she decided to start as an anonymous blogger
  • How she was featured on Good Morning America, AOL, and Yahoo
  • Why you should focus on becoming an expert
  • Why smaller goals are important for growing your blog
  • Why going viral early might not be the best thing for your blog
  • Why it’s important to be yourself

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

106: Discovering Your Unique Brand with Carol Cox
54:22
2017-10-08 03:11:16 UTC 54:22
106: Discovering Your Unique Brand with Carol Cox

How to refine your brand, share your story, and help others with Carol Cox.

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Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story.

Discovering Your Unique Brand

How would you define your brand?

It’s an interesting and important question to answer about your business. Carol, however, thinks it's even more important to gauge how your audience defines your brand.

Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol’s advice will show you how you can help your readers by choosing the stories you share and the niche you pick.

In this episode, Carol shares:
  • What a brand actually is
  • How to gauge the way your audience views your brand
  • How to refine your brand
  • Why you should excavate your story
  • Why failures make good stories
  • How to create a story bank
  • Why you should process through your story before you write about it
  • How to help someone along their “Hero’s Journey”
  • How you can find your niche
  • How to make a “signature talk”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

105: How Food Bloggers Use Courses to Build their Businesses with Randle Browning
53:39
2017-10-08 03:11:16 UTC 53:39
105: How Food Bloggers Use Courses to Build their Businesses with Randle Browning

How to pick a course topic, price your course, and feel confident to teach with Randle Browning.

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Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning from Teachable about creating courses to generate income and leads.

How Food Bloggers Use Courses to Build their Businesses

What are you an expert at? Maybe it’s cake decorating. Maybe it’s vegan cooking. Or maybe it’s cooking with the ever-so popular Instant Pot.

Regardless, you can make a course about it. And creating that course is a great way to build your online presence and business.

Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course.

In this episode, Randle shares:
  • Why you should pre-sell a course
  • How to segment your email list based on a course
  • How to gauge interest in your course idea
  • How to price your course
  • How to pick a topic for your course
  • What “expert” means and how to feel confident enough to teach a certain topic
  • Why you don’t need to be the “Ultimate Expert”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

104: How Bloggers Should Handle Their Taxes and Accounting with Cathy Derus
01:00:11
2017-10-08 03:11:16 UTC 01:00:11
104: How Bloggers Should Handle Their Taxes and Accounting with Cathy Derus

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus.

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Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers.

How Bloggers Should Handle Their Taxes and Accounting

Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes.

Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It’s a topic that is incredibly important for all bloggers to understand, and Cathy’s goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting.

In this episode, Cathy shares:
  • How her diverse knowledge helped her launch her own practice
  • How her blog helped her explore her interests and experiences
  • The difference between accounting and financials
  • When you should start expensing blog purchases
  • Why you should have a separate business bank account for your blog
  • How to pay yourself from your business’ money
  • How to put aside money for the IRS
  • What an EIN is and why you should get one
  • What quarterly taxes are and why they’re important for businesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

103: Answering Questions about Recipe Videos with the Pinch of Yum Team
01:11:46
2017-10-08 03:11:16 UTC 01:11:46
103: Answering Questions about Recipe Videos with the Pinch of Yum Team

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team.

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Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos.

Answering Questions about Recipe Videos

Spend five minutes on Facebook or Instagram, and I bet you’ll see at least one or two recipe videos in your feed.

Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media.

That’s exactly what Alana, Bjork, and Lindsay talk about today.

Today we’re sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A.

In this episode, Alana, Bjork, and Lindsay share:
  • How video has changed Pinch of Yum’s social media presence
  • How to easily keep track of your Instagram statistics
  • What kind of lenses and monitors you can use for food videos
  • What kind of lighting you should use for food videos
  • Why Lindsay doesn’t include links to her recipes on her food videos on Instagram
  • What Alana’s two most important food video purchases are
  • How the POY team decides on the recipes they turn into videos
  • How Bjork makes his famous “Fresh Baked Cookies” ;)

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

102: Write More, Write Better, and Write Smarter with Gabriela Pereira
01:07:40
2017-10-08 03:11:17 UTC 01:07:40
102: Write More, Write Better, and Write Smarter with Gabriela Pereira

How to write with focus, read with purpose, and build your community with Gabriela Pereira.

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Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing.

How to Write with Focus, Read with Purpose, and Build Your Community

Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started DIY MFA to teach others how they can do exactly that.

By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

In this episode, Gabriela shares:
  • What an MFA is
  • Why she considers herself an instigator
  • How she calculates and tracks her productivity
  • How to find a writing system that works for you
  • How she stays inspired
  • How she writes personal posts
  • Why it’s important to get input from the right people
  • Why you should know your strengths and weaknesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

101: What I Learned After Five Years of Income Reports with Bjork Ostrom
49:00
2017-10-08 03:11:17 UTC 49:00
101: What I Learned After Five Years of Income Reports with Bjork Ostrom

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom.

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Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum.

What I Learned After Five Years of Income Reports

The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog.

Spoiler alert: It is.

After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss.

In this episode, Bjork shares:
  • How and why he started writing the Pinch of Yum Income Reports
  • Why you need to listen to your gut
  • How you can learn more information about your industry
  • Why you should dedicate time to reflection
  • Why working with the right people is important
  • Why you need to build your own path

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

100: How FBP Listeners Have Used the Podcast to Grow Their Blogs and Businesses
46:02
2017-10-08 03:11:17 UTC 46:02
100: How FBP Listeners Have Used the Podcast to Grow Their Blogs and Businesses

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs

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Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode!

How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses

There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees!

We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business.

We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes!

These are our listeners’ favorite Food Blogger Pro Podcast episodes:

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss
01:03:27
2017-10-08 03:11:17 UTC 01:03:27
099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have

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Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

Sponsored Content and Getting Paid What Your Work is Worth

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

In this episode, Danielle shares:
  • How influencer networks work
  • Why you should understand a brand’s goal for sponsored content
  • How to come up with your sponsored post rate and why it should be fluid
  • Why you should be paying attention to your Cost Per Engagement
  • Why you should be doing campaign reports
  • Why case studies are important
  • How to solidify a strong pitch
  • What type of business entity you can set up for your blog
  • Why you should have a Terms of Use, Privacy Policy, and Disclaimer

Resources:

098: An Architect's Journey to Becoming a Full-Time Freelance Food Photographer with Ashley McLaughlin
01:04:21
2017-10-08 03:11:17 UTC 01:04:21
098: An Architect's Journey to Becoming a Full-Time Freelance Food Photographer with Ashley McLaughlin

How recipe creation is like architecture, how to improve your food photography, and how to become a full-time freelance food photographer.

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Welcome to episode 98 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley McLaughlin from Edible Perspective about becoming a full-time freelance food photographer.

An Architect’s Journey to Becoming a Full-Time Freelance Food Photographer

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

In this episode, Ashley shares:
  • How recipe creation is like architecture
  • Why she launched her blog
  • How she started using a DSLR
  • Her tips for improving your food photography skills
  • How she was able to become a full-time freelance food photographer

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

097: How to Create a Full-Time Income from Blogging using The Egg Carton Method with Bjork Ostrom
50:24
2017-10-08 03:11:17 UTC 50:24
097: How to Create a Full-Time Income from Blogging using The Egg Carton Method with Bjork Ostrom

How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom.

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Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple “eggs” in a carton of blogging income.

How to Create a Full-Time Income from Blogging using The Egg Carton Method

For a lot of us, “pro” blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels.

Bjork likes to think of these “channels” as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It’s really difficult to create a full-time blogging income from only one “egg,” so diversifying your egg carton can help you get there even sooner.

In this episode, Bjork shares:
  • Two things that make an impact on making an income on your blog
  • How to divide your income stream into multiple “eggs”
  • A way to figure out how much you need to be making from each of your “eggs”
  • 15 different ways you can make money blogging

Resources:

096: How to Create the Perfect Recipe Post with Bjork Ostrom
43:46
2017-10-08 03:11:17 UTC 43:46
096: How to Create the Perfect Recipe Post with Bjork Ostrom

What recipe plugins are, why you should be using one, and how to create the perfect search result with Bjork Ostrom.

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Welcome to episode 96 of the Food Blogger Pro podcast! This week, Bjork talks about recipe plugins and why you need one.

How to Create the Perfect Recipe Post

Regardless of where you are in your blogging journey (just starting out to full-time), chances are you’ve heard the words recipe plugin before. These plugins are incredibly important for food bloggers to be aware of because they not only make your recipes look beautiful, but they also help your blog communicate with search engines like Google and Pinterest.

There are so many elements to consider when choosing a recipe plugin for your blog, and it’s important to choose one that checks off “all of the SEO boxes.” So when Bjork noticed the recipe plugin Pinch of Yum was using wasn’t quite keeping up with the times, he decided it was time to build one in-house.

In this episode, Bjork shares:
  • What a recipe plugin is and why food bloggers should be using one
  • What structured data is and why it’s important
  • How to view your recipe posts like a search engine
  • Why recipe plugins are helpful for both search engines and your readers
  • How to create the perfect search result in Google
  • How you can start using Tasty Recipes today

Resources:

095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree
01:05:03
2017-10-08 03:11:17 UTC 01:05:03
095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile.

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Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess.

As with life, business isn’t always pretty. No matter how put-together someone’s business looks from the outside, you can bet your bottom dollar that they’ve had their own fair share of messy affairs to deal with in their business.

Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that’s perfect for bloggers.

In this episode, Jillian shares:
  • How she successfully changed careers a number of times
  • Why messiness in life and business is okay
  • What her first drafts look like
  • Why she left Hollywood to start Catch My Party
  • How Catch My Party’s users defined their business
  • How she solves tech problems
  • How they monetize Catch My Party
  • Why they built MiloTree
  • Whether or not you can use popups on mobile

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

094: How to Keep Going with Bjork Ostrom
29:51
2017-10-08 03:11:17 UTC 29:51
094: How to Keep Going with Bjork Ostrom

How finding the right path for you can help you keep going with your blog. 

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Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue.

 

Whether you’ve been blogging for a few months or a few years, you’ve no doubt had the thought at some point or another: How do I keep going?

Blogging can be tough. You might be fitting it in after your regular full-time job hours. You might be running your blog as a business with not enough hours in the day. You might be juggling it on the side while trying to raise a family. Whatever your situation, you’ve likely found out that blogging isn’t easy, and on some days it’s tough to imagine how you’ll keep it up.

Today, Bjork talks about some techniques that he and Lindsay have used in their businesses to help them get up in the morning and do The Work.

In this episode, Bjork discusses:
  • Why someone else’s path might not be the one for you
  • How to find your own path
  • Why time is a key ingredient
  • How The Path differs from The Resistance
  • How temporarily stopping can help you keep going
  • Why deadlines are important and how they have impacted Pinch of Yum and Food Blogger Pro
  • Why gratitude moves you forward

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill
56:18
2017-10-08 03:11:17 UTC 56:18
093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill.

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Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business.

As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don’t want to send potential traffic away from your website, right?

However, successful bloggers have said time and again that a big contributor to success is finding a specific audience and sharing only content that fits that audience perfectly. In other words, finding a niche.

Meggan Hill started her blog, Culinary Hill, with an aim of pleasing everyone. And… it didn’t work out so well. Her blog did okay, but she ended up feeling discouraged and gave it up for a while. A couple years ago, though, she decided it was time to make some changes and make this blogging thing work for her. With the help of a branding agency, she was able to find a niche, free up her creativity by sticking to that niche, and nearly triple her traffic in just one year. Today, she’s here to tell us all about it.

In this episode, Chelsea shares:
  • How she narrowed down her niche
  • Why finding a niche was freeing
  • How refining her brand increased her traffic
  • Why she is going to culinary school
  • What the first step is to finding a business coach
  • How she gets her morning started
  • What she would have changed over the last few years
  • How she finds time for her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea's Messy Apron
59:29
2017-10-08 03:11:17 UTC 59:29
092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea's Messy Apron

The thing she did when starting her blog, where her first year income came from, and what she would do differently now.

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Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea’s Messy Apron about making $40,000 in her first year of blogging.

Most bloggers start out with the long-term plan in mind: they probably won’t make much money in the first year or two, but it’ll pay off in the end. And while this path works for a lot of people (Bjork and Lindsay included!), other bloggers decide to do it a bit differently.

Chelsea Lords from Chelsea’s Messy Apron hit the ground running with her blog and ended up making $40,000 in just the first year. Today, she talks about the first steps she took on her path to success, how today is different from that first year, and what she would have done differently looking back.

In this episode, Chelsea shares:
  • What her first step was to stating her blog as a business
  • Why she underestimated the amount of money she would make in her first year
  • Where her first year income came from
  • The equation she used to calculate how much to charge for her first sponsored post
  • How she balances family & work
  • Why it takes her 15 hours to make a blog post
  • How she decides what posts to make videos for
  • What her Facebook strategy looks like
  • What she would have done differently looking back

Get the resources for this episode at foodbloggerpro.com/92

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO
34:43
2017-10-08 03:11:17 UTC 34:43
091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO

Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO.

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Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog.

SEO is something we bloggers hear a LOT about. It’s so important! But it can also be really confusing, even with the abundance of information out there.

Fortunately, there are tools such as the Yoast SEO plugin to help us navigate this often confusing landscape. Yoast SEO was founded by Joost de Valk and is one of the most popular WordPress plugins in use today. That’s… kind of a big deal. Joost met with Bjork for this interview to discuss a wide range of SEO topics, including why SEO matters for your recipes and how you can optimize it.

In this episode, Joost shares:
  • How you actually pronounce his name
  • How SEO changes with languages other than English
  • How to structure your site for usability
  • Whether or not you should delete older content
  • How to repurpose old content
  • If your recipes should show dates in search results
  • Why you need structured data for your recipes
  • Why your blog might not show up in search engines right away

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell
01:04:29
2017-10-08 03:11:17 UTC 01:04:29
090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell

Making money outside of your blog, quitting your job, and finding a service in demand with Brita Britnell.

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Welcome to episode 90 of the Food Blogger Pro podcast! This week, Bjork chats with Brita Britnell about how she stepped off the beaten blogging path and found a new way to work for herself.

Most bloggers start on their blogging journey hoping to eventually work full-time for themselves on their blog. While this is definitely an admirable and achievable goal, some bloggers have found that this is not the only way.

Brita started making videos for her blog about a year ago and unexpectedly found that she absolutely loved it. She knew there was demand for bloggers to create video, but she also knew that most bloggers just didn’t have the time to learn a new skill. So, she started making videos for other bloggers and found the demand so great that she had to start a waitlist for clients. In just a few months she was able to leave her job and work for herself doing something that she loved. Today, she’s here to share her story.

In this episode, Brita shares:
  • What motivated her to turn her blog into a business
  • Why she recommends bloggers go to conferences
  • What the different stages of her blog were
  • Why videos were addicting to create
  • How she managed a full-time job and her growing blog
  • What made her feel comfortable with quitting her job
  • How she found her first clients to work with
  • What it looks like to work with clients
  • What advice she would give to herself when she was starting out

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro
01:04:36
2017-10-08 03:11:17 UTC 01:04:36
089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro

Our best advice for new (or experienced) bloggers, how to manage an affiliate program, and where you can find what to blog about in the coming month.

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Welcome to episode 89 of the Food Blogger Pro podcast! This week, Bjork interviews FBP team members Alexa, Jasmine, and Raquel about what goes on behind the scenes, and what they’ve learned about blogging during their time as FBP employees.

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Alright, alright. This episode is not really about building a plane. Not a real one, at least! But “building a plane” is an analogy we use nearing the end of the episode when we talk about the most important advice we would give to new (or experienced) bloggers. This advice is so important, in my humble opinion, that I’m wiling to give you a free pass and tell you to skip right to the end if you only have 5 minutes to listen.

If you’ve got more than 5 minutes, settle on in for a listen about how we run Food Blogger Pro behind the scenes, and how you can use the same tools, processes, and techniques as we do to take your blog to the next level.

In this episode, Alexa, Jasmine, and Raquel share:
  • Why you need to be using a recipe plugin on your website
  • What the Happening Now videos are and why you should be watching them
  • How Jasmine manages the affiliate programs
  • What deals you can find as a member of Food Blogger Pro
  • What purpose the Trending Now articles serve for food bloggers
  • How we communicate with our customers
  • What tool Raquel uses to optimize email
  • Why coupon sites aren’t allowed in our affiliate programs
  • How Raquel felt giving up her career in microbiology
  • What makes working at Food Blogger Pro really smooth for Jasmine
  • How to build a plane!

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

088: How We Run Pinch of Yum with Alana Woolley & Jenna Arend
55:35
2017-10-08 03:11:17 UTC 55:35
088: How We Run Pinch of Yum with Alana Woolley & Jenna Arend

How Pinch of Yum employs full-time workers, communicating on a remote team, finding what works with video, and tips for working remotely.

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Welcome to episode 88 of the Food Blogger Pro podcast! This week, Bjork interviews two key Pinch of Yum employees, Alana Woolley and Jenna Arend, about what goes on behind the scenes of Pinch of Yum.

If you’re not a food blogger, it might seem like it’s a job that would be easy to do in your free time. If you are a food blogger, you know that there’s way more time that goes into it than that!

Many people are surprised to hear that Pinch of Yum employs a team of people, 3 of whom work full-time, to keep the blog up and running. Alana and Jenna are two of those people - Alana is the Pinch of Yum Video Specialist, and Jenna is the Pinch of Yum Office Manager. Today, they’re here to break it down for us and talk about how it all works.

In this episode, Alana and Jenna share:
  • What they do on a day-to-day basis
  • How they communicate on a remote team
  • What Jenna’s “lifeline” is for her job
  • What Alana’s video editing procedure looks like
  • How she manages backing up giant video files to the cloud
  • What tool they’ve been using to manage sponsored content contacts
  • How they experiment with video to find what works
  • How Jenna got more engaged with Pinterest scheduling
  • Their tips for working remotely

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

087: How to Take Permission and Grow Your Business with Andy Traub
01:01:03
2017-10-08 03:11:18 UTC 01:01:03
087: How to Take Permission and Grow Your Business with Andy Traub

What it means to take permission, the ugly truth about online marketing, and how to genuinely connect with influencers with Andy Traub.

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Welcome to episode 87 of the Food Blogger Pro podcast! This week, Bjork chats with Andy Traub, a business coach who specializes in helping you take permission in your career.

 

The phrase “take permission” might settle a bit weird in your brain. Don’t you ask for permission?

That’s exactly what Andy’s all about. He feels that for your business to really thrive, you have to be comfortable with simply taking permission. Take permission to start. Take permission to invest. Take permission to learn. This mindset is crucial to not only finding success as an entrepreneur, but also finding out what your best, most useful skills and roles are in your business. With this mindset, you can really see your business grow.

In this episode, Andy shares:
  • What inspired him to work for himself
  • How he got started with his business
  • What it means to take permission
  • The hard, ugly truth about internet marketing
  • How to genuinely connect with influencers
  • Why he makes short, simple courses
  • What is more important than simply following the footsteps of successful people

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

086: How to Make a Successful Career Change with Jon Acuff
56:09
2017-10-08 03:11:18 UTC 56:09
086: How to Make a Successful Career Change with Jon Acuff

Reinvent your Mondays, transition to a new career, and start Do Overs in all areas of life with Jon Acuff.

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Welcome to episode 86 of the Food Blogger Pro podcast! This week, Bjork chats with Jon Acuff, a New York Times bestselling author who helps you work a job you love.

 

While many entrepreneur-motivators will promote the strategy of quitting your job first, then figuring your new career out later, Jon Acuff takes a different stance. In his most recent book, Do Over, Jon talks about preparing yourself for a new career well before you ever need to actually start one.

Jon’s books have helped thousands of people reinvent their Mondays, transition to a new career, and start Do Overs in all areas of life.

In this episode, Jon shares:
  • What a Do Over is and how you can track their effects
  • Why you shouldn’t quit your day job
  • How to utilize your time without sacrificing your family
  • What you need to have in place to be prepared for a Do Over
  • Why hustle is a key component, even if you have everything else
  • What a Career Savings Account is and why you need one
  • The best way to build relationships and be remembered

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

085: 9 million visitors & 450 contributors: the Story of Her View From Home with Leslie Means
44:30
2017-10-08 03:11:18 UTC 44:30
085: 9 million visitors & 450 contributors: the Story of Her View From Home with Leslie Means

Working with contributors, monetizing from day 1, and finding your support person with Leslie Means from Her View From Home

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Welcome to episode 85 of the Food Blogger Pro podcast! This week, Bjork chats with Leslie Means, cofounder of Her View From Home, about scaling her website to over 450 contributors and 9 million visitors per month.

 

Leslie Means started her website just like many of us did - with a passion and a dream. However, instead of the typical create-publish-promote-repeat agenda, she took a bit of a different path: she wanted to publish articles from contributors and pay those authors based on article performance.

Today, Her View From Home has over 9 million monthly visitors and pulls from a pool of 450 contributors. The business is thriving, and Leslie is here to tell us all about it.

In this episode, Leslie shares:
  • How Her View from Home started, and where it is today
  • How she monetized her website from the beginning
  • Why writing a business plan was instrumental for her success
  • Why her husband was so helpful in the early days
  • When she started working with contributors and why
  • How they afforded to pay contributors
  • When she started taking an income from the site
  • What she would have done differently at the start
  • What social media platform has worked best for HVFH

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

084: New Year's Motivation: 1% Infinity
54:46
2017-10-08 03:11:18 UTC 54:46
084: New Year's Motivation: 1% Infinity

Gratitude, constant growth, and keeping overwhelm at bay.

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Welcome to episode 84 of the Food Blogger Pro podcast! This week, Bjork talks about gratitude, constant growth, and keeping blog overwhelm at bay.

In this episode, Bjork discusses:
  • How your past is relevant to your future
  • Examples of using past skills to grow your business
  • How you can contrast negative thoughts with grateful thoughts to stay balanced
  • How you can simultaneously be content, yet still aiming to learn and grow
  • What the difference is between blogs that thrive and those that get stuck
  • Why just creating consistent content is not enough
  • How you can apply 1%∞ today
  • How 1%∞ can keep things from becoming overwhelming

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast
51:20
2017-10-08 03:11:18 UTC 51:20
083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast

How Lindsay organizes her day, how to apply 1% infinity to your daily life, and where Bjork got his name.

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Welcome to episode 83 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Chopped Podcast with Marly McMillen.

In this episode, Marly covers a lot of ground with Bjork and Lindsay. They talk about how Lindsay organizes her days, what it means to practice 1% infinity every day, and, my personal favorite, she asks them some random questions that were really fun to hear their answers to, like where Bjork’s name came from.

In this episode, Bjork and Lindsay share:
  • How they came up with the name Pinch of Yum
  • Why Lindsay incorporates teaching into her blog
  • How they organize their days
  • What 1% infinity is and how they apply it every day
  • How Bjork got his name
  • What Lindsay’s favorite phone app is

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

082: How a 4th Grade Teacher Built a $20k/mo Blog with Andrew from Mixergy
01:17:05
2017-10-08 03:11:18 UTC 01:17:05
082: How a 4th Grade Teacher Built a $20k/mo Blog with Andrew from Mixergy

Why they pushed forward after initial non-success, how she rose above negative comments, and why being vulnerable draws people in.

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Welcome to episode 82 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Mixergy podcast with Andrew Warner.

In this episode, Andrew chats with Lindsay about Pinch of Yum’s history and where they are today. Andrew takes the time to dig deep and ask some really interesting questions that wouldn’t normally get asked, and Lindsay’s answers might just help you understand what’s going on with your blog a bit better.

In this episode, Lindsay shares:
  • What her big motivating factor was in the early days
  • Whether they thought about money when starting
  • How many photos she will take for a single post
  • Why they kept going with the monetization after not making much money initially
  • How living in the Philippines changed the blog
  • How she found out that she was “expert enough” to write Tasty Food Photography
  • Why she got negative comments and why they got her down
  • What helped her keep going despite negative people online
  • How she gets featured on Buzzfeed so often
  • Why being vulerable draws people in

 

Resources:

081: The Mistake that Bloggers Make that Hinders Success from Martin Luenendonk
22:05
2017-10-08 03:11:18 UTC 22:05
081: The Mistake that Bloggers Make that Hinders Success from Martin Luenendonk

The thing that can hinder you from blogging success, what keeps Pinch of Yum running, and why they create digital products instead of physical ones.

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Welcome to episode 81 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Cleverism podcast with Martin Luenendonk.

In this episode, Martin goes over the beginning story of Pinch of Yum with Bjork, and then they dive into some quick but targeted questions about what keeps Pinch of Yum running. My personal favorite: Bjork divulges the #1 mistake he sees bloggers make that can hinder their success.

In this episode, Bjork discusses:
  • How Pinch of Yum got started
  • When they realized that it could be a business
  • How they monetized POY in the early days
  • How they monetize POY today
  • Why they chose to create digital products instead of selling physical ones
  • What software and services they use on POY
  • How A/B testing has been valuable for them
  • What mistakes many bloggers make that hinder success
  • What they do to attract traffic from Pinterest

Resources:

  • Get the resources and transcript for this episode here: https://www.cleverism.com/cp15-podcast-bjork-ostrom-pinch-of-yum-food-blogging/

080: Biz Planning for the Long Haul with Bjork from Kirsten Oliphant
56:13
2017-10-08 03:11:18 UTC 56:13
080: Biz Planning for the Long Haul with Bjork from Kirsten Oliphant

Welcome to episode 80 of the Food Blogger Pro podcast. This week, Kirsten Oliphant interview Bjork about practicing 1%∞ through the different phases of business.

As you may have heard, Bjork and Lindsay recently suffered a loss, which you can read a bit more about on Pinch of Yum.

While Bjork takes some time off to grieve their loss and to celebrate Afton’s short life, we’re bringing in a couple interviews that Bjork did with other podcasters.

This week’s podcaster is Kirsten Oliphant, author and podcaster at Create If Writing. She interviewed Bjork about a year and a half ago and they talked a lot about what it takes to run a business for the long haul. Bjork chalked a lot of this up to practicing 1%∞, a concept that he put a name to a long time ago and tries to practice every day.

In this episode, Bjork discusses:
  • How 1%infinity came about and what it means
  • What the different “phases” of Pinch of Yum were
  • How he and Lindsay applied 1% infinity to the different phases of Pinch of Yum and Food Blogger Pro
  • Why perfecting small things can hinder progress
  • How to determine which things deserve your 1%
  • Why outsourcing everything isn’t always the best option
  • What the reality is for running a membership site
  • How priorities for business investment change over time

 

Resources:

Get the resources for this podcast at createifwriting.com/061

079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot for Food
56:26
2017-10-08 03:11:18 UTC 56:26
079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot for Food

Achieving career dreams, moving to YouTube, finding a niche, and working with multichannel networks with Lauren Toyota from Hot for Food.

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Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.

 

When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?

While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.

In this episode, Lauren shares:
  • How she was able to achieve her teenage career dream
  • What goals she had when starting her blog
  • What her typical day looks like
  • How she started doing YouTube videos
  • What inspired her popular Recipe? segment
  • How they set up their lighting & audio
  • How their social following helped grow their YouTube channel
  • How an MCN helped her monetize her channel
  • How brand partnerships work with Hot for Food

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

078: How to Build a Sales Funnel with Chris Davis from Automation Bridge
01:05:29
2017-10-08 03:11:18 UTC 01:05:29
078: How to Build a Sales Funnel with Chris Davis from Automation Bridge

What marketing automation is, why funnels will help you sell, and what email and automation platforms you should be using for your business.

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Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.

When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?

Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer - and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.

In this episode, Chris shares:
  • What marketing automation is and what it does for your business
  • If “marketing automation” means no work
  • What a sales funnel is and why it’s important
  • Why funnels are more natural than cold sales
  • How the stages of a sales funnel work
  • Why you need a product to sell
  • How your existing processes can show you what to automate
  • How email marketing differs from marketing automation
  • What email platform you should be using for your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

077: How To Stay Inspired by Using New Tech with Joel Comm
37:55
2017-10-08 03:11:18 UTC 37:55
077: How To Stay Inspired by Using New Tech with Joel Comm

Which social platforms serve what purpose, why live video is so important, the next big thing, and sticking with your business.

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Welcome to episode 77 of the Food Blogger Pro podcast! This week, Bjork interviews Joel Comm about how embracing trending technologies has kept his business fresh.

Last week Bjork interviewed Jeff Sauer from Jeffalytics about how correctly utilizing Google Analytics can superpower your blog. To go back and listen to that episode, click here.

Staying Inspired with New Tech

In the internet world, things move at a very fast pace and new technology - think social platforms, media, and gadgets - come out all the time. So do you jump on the bandwagon and try these new technologies, or wait until they’re vetted by others?

Joel Comm has found that trying new technologies not only increases your chance of success (just think about his iPhone app that went to the top!), but that it can also help you stay inspired with your business.

In this episode, Joel shares:
  • What his first iPhone app was that gained tons of traction
  • How he decides what social platforms to use
  • What platforms serve what purpose for his business
  • Why he thinks live video is worth the investment right now
  • What the next thing beyond live video is
  • What types of live videos he does
  • His advice for sticking with your business over tough times

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

076: Using Analytics to Build Your Blog with Jeff Sauer from Jeffalytics
57:23
2017-10-08 03:11:18 UTC 57:23
076: Using Analytics to Build Your Blog with Jeff Sauer from Jeffalytics

Using analytics to help you generate ideas for content, show you what's really working, and help you guide your business overall with Jeff Sauer from Jeffalytics.

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Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.

Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.

However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.

Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.

In this episode, Jeff shares:
  • Why Google Analytics was so revolutionary and powerful
  • What the phases of Analytics use are
  • What universal analytics is and why it’s important
  • How you can use GA for more than just pageviews
  • What your bounce rate means to your business
  • What reports you should be looking at in Google Analytics
  • How to leverage the existing traffic you have
  • Why ranking for more specific keywords is better
  • How you can use goals to improve your website

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

075: How To Effectively Share Your Content on Social with Garrett Moon from CoSchedule
46:45
2017-10-08 03:11:18 UTC 46:45
075: How To Effectively Share Your Content on Social with Garrett Moon from CoSchedule

How many times to share each piece of content, planning ahead, and their long road to overnight success.

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Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule. 

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do - including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content - can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

In this episode, Garrett shares:
  • How they started CoSchedule
  • Their long road to overnight success
  • How they figured out if people wold actually buy their product
  • How planning ahead helps you promote your content
  • How many times they share each piece of content they produce
  • Why it’s okay to share a single piece of content so many times
  • How they track the effectiveness of their social campaigning

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

074: How to Use Your DSLR Camera to Make Awesome Videos with Caleb Pike from DSLR Video Shooter
57:02
2017-10-08 03:11:18 UTC 57:02
074: How to Use Your DSLR Camera to Make Awesome Videos with Caleb Pike from DSLR Video Shooter

What kinds of file backups you should have, why DSLRs make good video cameras, and what camera settings to use.

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Welcome to episode 74 of the Food Blogger Pro podcast! This week, Bjork chats with Caleb Pike from DSLR Video Shooter about how you can use your DSLR camera to make great food videos.

 

By now, it’s pretty apparent how powerful food videos can be for a brand. They’re awesome! However, there are a lot of technical things to know when it comes to using your DSLR camera as a video camera.

Caleb Pike has made his name by helping people learn how to use their DSLR cameras for shooting video. In this episode, he not only talks about important settings you need to pay attention to, but he also talks about how to make sure none of your video ever gets accidentally deleted.

In this episode, Caleb shares:
  • Why DSLRs were such an important invention for video
  • How he monetized his website in the early days
  • Why he thinks creating digital product are the best way to make money
  • How he knew people would want to buy his products
  • Whether you should use a DSLR or mirrorless camera for video
  • How he manages storing video files so he doesn’t lose anything
  • What camera settings he recommends using
  • Why he stopped writing blog posts and started to focus only on video

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is
46:06
2017-10-08 03:11:18 UTC 46:06
073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is

Welcome to episode 73 of the Food Blogger Pro podcast! This week, Bjork chats with Jessica Merchant from the blog How Sweet It Is about consistently creating great content.

 

In blogging, content is huge. It’s not the only important thing, but it’s the foundation of your business. Creating great content is really important.

Just as important is creating content often. A blog needs fresh, exciting ideas to thrive. New content is what your existing readers want to see.

However, doing both those things - creating really great content on a consistent basis - can be really tough. It definitely involves dedication and skill to do right. Jessica Merchant from How Sweet It Is definitely has that dedication and skill, and today she’s here to tell us just how she manages to make consistent and quality content every single week.

In this episode, Jessica shares:
  • How she discovered blogging and decided to leave her job
  • What it took to build her blog before leaving her job
  • How she networked with other bloggers
  • Where she finds inspiration for her blog
  • How she manages raising her son and working full time on her blog
  • Why she does “batch cooking” days
  • Why she doesn’t do much sponsored content
  • What it takes to publish content all the time
  • How doing exactly what she wants has helped her find success

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

072: FBP Member Spotlight: Sam Turnbull from It Doesn't Taste Like Chicken
35:25
2017-10-08 03:11:19 UTC 35:25
072: FBP Member Spotlight: Sam Turnbull from It Doesn't Taste Like Chicken

Our first ever member spotlight interview! In this interview we chat with FBP member Sam Turnbull from It Doesn't Taste Like Chicken. Sam talks about her decision to make take the leap into blogging full-time and what it was like to land a cookbook deal.

071: Finding your Raving Fans through Facebook Live with Amanda Rettke from I Am Baker
58:04
2017-10-08 03:11:19 UTC 58:04
071: Finding your Raving Fans through Facebook Live with Amanda Rettke from I Am Baker

Welcome to episode 71 of the Food Blogger Pro podcast! This week, Bjork interviews Amanda Rettke from I Am Baker about her success with Facebook Live and how it has helped connect her with her audience.

They say you only need 1,000 raving fans to create a successful business. Just 1,000! However, raving fans can be hard to come by. Where do you get them? How do you know they love you and the work you are doing?

Amanda struggled with this a bit for the first few years she was in business. She knew she had great fans, but she didn’t feel like she really connected with them. And then she decided to try Facebook Live. Her raving fans loved being able to see and interact with her live, and she loved being able to connect with them. Facebook Live has been the experience Amanda needed to feel connected with her readers, and today she is here to tell us how she did it.

In this episode, Amanda shares:
  • What it was about I am Baker that people loved
  • Why it’s important to appreciate the work that you’ve done
  • How her live videos created raving fans
  • How to keep your viewers interested in your videos
  • Why consistency is key
  • What her viewers love most about her videos
  • Whether you can do live videos by yourself
  • How she records on her phone but still keeps tabs on what’s going on

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

070: The Story Behind Two Successful (But Very Different) Online Businesses with Steve Chou from MyWifeQuitHerJob.com
49:45
2017-10-08 03:11:19 UTC 49:45
070: The Story Behind Two Successful (But Very Different) Online Businesses with Steve Chou from MyWifeQuitHerJob.com

Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses - one that sells physical products, and the other that sells digital products.

--

 

Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job - fully replacing his salary - with an eCommerce business selling digital products.

These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us.

In this episode, Steve shares:
  • What two businesses he and his wife run
  • Why one business wasn’t as profitable as the other in the beginning
  • How to find what products to sell
  • What it’s like working with vendors in foreign countries
  • Whether he would recommend selling physical or digital products
  • What the best way is to sell your first physical product
  • What FBA is and why you might use it
  • Why they stopped selling on eBay
  • How he markets their digital and physical products

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

069: Building a Brand on National TV with Jocelyn Delk Adams from Grandbaby Cakes
47:44
2017-10-08 03:11:19 UTC 47:44
069: Building a Brand on National TV with Jocelyn Delk Adams from Grandbaby Cakes

Welcome to episode 69 of the Food Blogger Pro podcast! This week, Bjork chats with Jocelyn Delk Adams from Grandbaby Cakes about growing her audience and building her brand by way of National TV.

If you’ve ever dreamed of being a TV star, starting a food blog probably wasn’t your first idea for how to get there. However, for Jocelyn Delk Adams of the popular blog Grandbaby Cakes, her food blog was just the ticket she needed.

Jocelyn started her TV career with her local TV channels, then slowly moved up to the big networks. She’s now been seen on National shows such as Rachel Ray and the Today Show. She loves where her experiences have taken her and attributes much of her blog’s success to her effort to get her blog in front of new faces via TV appearances.

In this episode, Jocelyn shares:
  • How she transitioned from running her blog as a side-gig to a full-time thing
  • How she secured a contract with Pillsbury after just 5 months of blogging
  • Why she thinks of her business as a brand, not a blog
  • Whether people are natural-born TV stars or not
  • What kind of equipment to expect to have on hand on TV
  • Why TV appearances can help you attract brands
  • Why she decided to create a Craftsy class
  • How she got to be on national TV
  • Whether she enjoys the hustle, or if she does it because it’s necessary

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

068: How to Earn Income Off Your Side Hustle with Nick Loper from Side Hustle Nation
52:15
2017-10-08 03:11:19 UTC 52:15
068: How to Earn Income Off Your Side Hustle with Nick Loper from Side Hustle Nation

Welcome to episode 68 of the Food Blogger Pro podcast! This week, Bjork chats with Nick Loper, founder of Side Hustle Nation, about making money with your projects on the side.

The majority of bloggers aren’t doing it full time. In fact, many bloggers fit blogging in between their hectic schedules that includes a full-time job, kids, and hobbies.

However, the dream of earning an income from blogging still persists, but many wonder if it’s possible to do when it’s just a side gig.

Nick Loper, founder of Side Hustle Nation, says it’s totally possible. He has successfully run a number of side hustles that contributed to his monthly income, all while having a full-time job. He’s been so successful at it, in fact, that he created his own full time job just showing people how to create an income from their own side hustles, and today he’s here to give us some tips.

In this episode, Nick shares:
  • What a side hustle really is
  • What his first side hustle taught him
  • Where Nick makes money from his website
  • How you can make more money with your food website
  • Why working for free is sometimes a good idea
  • How people in all different industries have made successful side hustles

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

067: Scaling a Business by Building a Team with Amy Roskelley from Super Healthy Kids
55:47
2017-10-08 03:11:19 UTC 55:47
067: Scaling a Business by Building a Team with Amy Roskelley from Super Healthy Kids

Welcome to episode 67 of the Food Blogger Pro podcast! In this episode, Bjork talks with Amy Roskelley from Super Healthy Kids about scaling her small business into a thriving brand by building a team.

So many bloggers dream of building a team to help them run their blog. However, it often gets put off in the name of waiting to find success. Unfortunately, putting off on growing a team can hamper your ability to find “success,” while choosing to grow your team can really propel your forward.

Amy from Super Healthy Kids plodded along quite well with her blog for many years before starting to build a team. However, after she joined a partnership with her now-co-owner Natalie, she found herself free to pursue more of the things that she was really good at. Each subsequent hire has allowed Amy to fine-tune her skillset in certain areas while letting others do the work she wasn’t as passionate about, but they were.

Since building a team, Super Healthy Kids has grown in amazing ways, and today Amy is here to tell us all about it.

In this episode, Amy shares:
  • How her blog supported her larger vision for her business
  • Why it took her so long to turn a profit
  • How she secured a consistent revenue stream with a membership aspect of SHK
  • How she found and hired her business partner
  • How hiring someone else to do a specific task liberated her
  • What the turning point was that took her from “getting by” to “wildly successful”
  • Why she needed to separate work and the other parts of her life
  • How her revenues have increased though traffic has gone down

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

066: Tools, Tricks, & Techniques for Making Killer Recipe Videos with Alana and Lindsay from Pinch of Yum
01:04:51
2017-10-08 03:11:19 UTC 01:04:51
066: Tools, Tricks, & Techniques for Making Killer Recipe Videos with Alana and Lindsay from Pinch of Yum

Welcome to episode 66 of the Food Blogger Pro podcast! In this episode, Bjork talks with Alana Woolley and Lindsay Ostrom about creating awesome recipe videos for Pinch of Yum.

We’ve all heard it: video is the new thing. If you want to grow an audience quickly, if you want to be extremely helpful to your readers, if you want to take advantage of sponsored content opportunities galore… get into video.

But.. how?? It can seem so daunting to get started with. There’s all the equipment you (think you) need, the amount of time it takes, the pressure to make perfect videos… So many things!

Fortunately, our guests today have a lot of experience creating recipe videos, and they’re here to make it a bit easier for you. Please welcome: Alana Woolley & Lindsay Ostrom from Pinch of Yum!

In this episode, Alana & Lindsay share:
  • How much engagement their videos get as compared to photos
  • What Alana’s goals are for each video
  • What the video creation process involves
  • What gear they use to create the videos
  • If solo bloggers (those without a team) can do video well
  • The most important thing you need when making video
  • Why they keep their videos short
  • What settings you need to change when uploading to Instagram
  • Where they put links for the videos on Facebook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook
58:10
2017-10-08 03:11:19 UTC 58:10
065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook

Welcome to episode 65 of the Food Blogger Pro podcast! In this episode, Bjork talks with Michelle Tam from Nom Nom Paleo about building a brand across many channels.

If you’ve been blogging for a while, or even a short time, you might have found that it’s really difficult to establish your blog on a variety of different channels and mediums. There’s only so much you can do!

Some bloggers excel at it, though, despite the constraints of work, family, and life. Michelle Tam from Nom Nom Paleo is one such blogger. She’s managed to secure a brand presence not only on all the big social networks, but also in the form of her own iPhone app and her own cookbook. She’s a branding queen, and today she’s here to tell us all about it.

In this episode, Michelle shares:
  • How she got started with Nom Nom Paleo
  • Why they started with Tumblr instead of WordPress
  • What her partner’s role in the business is
  • Why she decided to publish a cookbook in print
  • How she kept creative control while still working with a publisher
  • How she deals with people who accuse her of not being paleo

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

064: Finding work you love with Dan Miller from 48 Days
47:28
2017-10-08 03:11:19 UTC 47:28
064: Finding work you love with Dan Miller from 48 Days

Welcome to episode 64 of the Food Blogger Pro podcast! In this episode, Bjork interviews Dan Miller from 48 Days about finding work that you love through understanding yourself.

Most of us have been there before: working a job that just isn’t right for us. Maybe it doesn’t pay enough, or the passion isn’t there, or it doesn’t work with your lifestyle. Whatever the reason, being in this position is just lame.

At some point, you might have realized that you want to do something else - you saw a friend or a coworker or an internet role model find success, and you want to do what they did. You would love job!

The problem is that it can be really difficult to know if you actually will love that job. Dan Miller, author of 48 Days to the Work You Love, has seen this scenario play out many times. Through his books, speaking, and personal coaching, he’s mentored thousands of people to help them find the work they’ll love, and today he talks with Bjork about this common conundrum.

In this episode, Dan shares:
  • How to know if you are doing meaningful work
  • How you can find your passion
  • How to know when your hobby should stay just a hobby
  • What business you shouldn’t go into in the food industry
  • How to know if you’ll enjoy a certain type of work

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents
01:03:23
2017-10-08 03:11:19 UTC 01:03:23
063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents

Welcome to episode 63 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeff Rose from Good Financial Cents about making sound decisions about your finances for your business and your personal life.

If you’re serious about this blogging stuff, you’ve may have already created a business for your blog - or at minimum, you’ve thought about it. However, registering as a business isn’t the only decision you need to make. Running a business means dealing with your money properly to secure for both your business and your personal financial future.

Jeff Rose is both a certified financial planner and a blogger, and he does both in support of his business. He’s made his living by helping others manage theirs, and his wealth of information will help you plan for a secure financial future.

In this episode, Jeff talks about:
  • How to financially transition into working for yourself
  • How to organize your time for business success
  • The first thing you need to do to prepare for working for yourself
  • What your savings are actually good for
  • Where you should be investing your money as a small business owner
  • What types of insurance you should have

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

062: How To Launch a Membership Site with Mike Morrison from The Membership Guys
01:00:19
2017-10-08 03:11:19 UTC 01:00:19
062: How To Launch a Membership Site with Mike Morrison from The Membership Guys

Welcome to episode 62 of the Food Blogger Pro podcast! In this episode, Bjork interviews Mike Morrison about launching and running a successful membership site.

While most food bloggers set their monetization sights on generating income through ads or sponsored content, there might be another good avenue to look toward.

Mike Morrison cofounded The Membership Guys, a website and podcast dedicated to helping people learn how to run successful membership sites. He has found that, when done properly, having a membership site can be a lucrative and reliable business. When membership sites are the last thing on the minds of most bloggers, it may very well be a fantastic way for you and your website to stand out in the crowd.

In this episode, Mike talks about:
  • What a membership site exactly is
  • What the important metrics are for a membership site
  • Whether you should launch without a following
  • How large your audience needs to be to be successful
  • Where to find your audience
  • How to validate your idea
  • What WordPress plugins your should use to build your site
  • What makes people successful in the membership arena

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

061: Our First Ever Community Podcast: Advice and Insight from the FBP Community
38:24
2017-10-08 03:11:19 UTC 38:24
061: Our First Ever Community Podcast: Advice and Insight from the FBP Community

Welcome to episode 61 of the Food Blogger Pro podcast! We have a special episode today - our first ever community podcast! In this episode, we hear from members of the Food Blogger Pro community talk about what’s working for them right now.

The only bummer about the FBP Podcast is that we just can’t interview everyone. There are so many bloggers out there who we would love to hear from, though!

So, the idea for a community podcast episode was born. Listeners from all over the globe called in to share their tips, tricks, and techniques that are working for them to grow their blog. Ranging from tips to help manage social media to techniques for staying on top of things, this episode has a little bit of everything. Enjoy!

In this episode, FBP listeners share tips on:
  • Finding your own voice
  • Being useful
  • Creating a business directory
  • Increasing engagement by being engaged
  • Running group giveaways
  • Being part of an accountability group
  • Building an editorial calendar
  • Using your blog to find clients
  • and so much more!

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

060: 8 Food Blog SEO Tips
47:03
2017-10-08 03:11:19 UTC 47:03
060: 8 Food Blog SEO Tips

Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.

 

SEO can seem mysterious and scary for bloggers. There’s so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginner’s Guide to SEO. Bjork read through this whole post (it’s so long it has chapters!) and pulled out a bunch of things he learned from the post.

In today’s podcast, Bjork talks about these things and relates them specifically to food blogging. He talks about what the purpose of SEO is and how people use it, as well as how you can improve the SEO of your website.

In this episode, Bjork discusses:
  • What it is that SEO is meant to influence
  • Why people use search engines - and why it matters to you
  • What keywords you should be trying to rank for
  • Whether or not your site design matters for SEO
  • How search engines can track whether or not your website is engaging your visitors
  • What the (not provided) keyword in Google Analytics means

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

059: 9 Ways to Avoid Blogger Burnout with Bjork & Lindsay Ostrom
01:07:46
2017-10-08 03:11:19 UTC 01:07:46
059: 9 Ways to Avoid Blogger Burnout with Bjork & Lindsay Ostrom

Welcome to episode 59 of the Food Blogger Pro podcast! In this episode, Bjork and Lindsay talk about 9 ways to avoid blogger burnout.

 

It’s August and summer is in full swing. As happy as that generally makes us, summer can often be a difficult time for bloggers - it even has its own moniker, the summer slump. During the summer slump, traffic goes down, ad income falls, and worst of all, bloggers can get totally burned out.

Bjork and Lindsay are no strangers to burnout. They’ve both experienced it many times with their businesses. However, they’ve also been intentional about learning how to deal with burnout when it happens and what steps they can take in the future to keep it at bay. In this episode, Bjork and Lindsay share 9 tips (plus 1 bonus tip!) that you can use to avoid blogger burnout.

In this episode, Bjork & Lindsay talk about:
  • The importance of taking time fully off
  • Why you should pass up good opportunities
  • Getting an office for your work
  • How to separate yourself from negative comments
  • Why it’s okay to not produce 10/10 content all the time
  • How unplugging helps you feel refreshed
  • Finding other people to talk to about your business
  • How to redefine your definition of success
  • BONUS: How to be a trickster, not a marauder

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

058: 5 Tips for Overcoming the Resistance
32:38
2017-10-08 03:11:19 UTC 32:38
058: 5 Tips for Overcoming the Resistance

Welcome to episode 58 of the Food Blogger Pro podcast! In this episode, Bjork goes solo and talks about overcoming “the resistance.”

One of the hardest things about doing a creative endeavor is simply doing it. Not getting distracted. Not doing other less important things. Not putting it off endlessly because the idea of actually doing it is scary.

This is called the Resistance. The Resistance is what keeps us from moving forward, from trying new things, and from making progress. And we all have it somewhere inside, and it usually shows up much more often then you would like to imagine. But once you are aware of the resistance and what it looks like, you’ll see it everywhere. In this episode, Bjork gives 5 tips that help you overcome the Resistance when it rears it’s ugly head.

In this episode, Bjork talks about:
  • What the resistance is and how is presents itself
  • How “building your castle” can help you find motivation to create content
  • How rewarding yourself for the Work can help you move forward
  • Why taking the very first small steps can help you start a seemingly huge project
  • Why fixing small things can hinder progress
  • Why being too committed can keep you from being outstanding

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

057: Viral List Building with Josh Ledgard from Kickoff Labs
01:01:25
2017-10-08 03:11:20 UTC 01:01:25
057: Viral List Building with Josh Ledgard from Kickoff Labs

Welcome to episode 57 of the Food Blogger Pro podcast! In this episode, Bjork interviews Kickoff Labs founder Josh Ledgard about finding the right idea and growing your audience.

Josh Ledgard started his entrepreneurial journey while still working at Microsoft - he would start projects, bring them in, and then gain support for the project from his superiors. He then slowly and methodically planned to start his own business, saving up money for a year and dreaming up big ideas.

The business he and his cofounder eventually started was not one of their original ideas. Instead, they “happened upon” a product that people really wanted to use, and they ran with it. Learn more about Josh, his awesome story, and their amazing marketing product, Kickoff Labs, in this enlightening interview.

In this episode, Josh shares:
  • How he was an “internal entrepreneur” at Microsoft before he started his own business
  • How he transitioned from a corporate employee to self-employed
  • When he hires work out instead of doing it himself
  • How Kickoff Labs started
  • What Kickoff Labs does to help you launch a product
  • How Kickoff Labs has helped launch PlateView
  • How you can build a following for your blog
  • A critique of the PlateView landing page

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

056: Working in Your Area of Brilliance with Meghan Telpner
01:02:42
2017-10-08 03:11:20 UTC 01:02:42
056: Working in Your Area of Brilliance with Meghan Telpner

Welcome to episode 56 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Telpner about creating a business, staying small, and finding the work you should be doing.

Meghan Telpner is the CEO of the Academy of Culinary Nutrition, an online school where students learn to create healthy lives through cooking. The school has certified over 700 people to practice as culinary nutritionists and Meghan is a sought-after speaker about entrepreneurship.

She didn’t start there, though. Meghan’s career online began back in the early 2000s, and she’s fine-tuned (and rough-tuned) her business to grow it into what it is today. Meghan has found that just “doing the work” isn’t good enough, and that to really excel you need to be working in your area of brilliance.

In this episode, Meghan shares:
  • How she got started in the nutrition space
  • Why she folded her blog into her personal business
  • Why she deleted a large part of her content to get more traffic in the long run
  • Why she keeps such a small team despite the revenue to expand
  • How she keeps from getting bored with her business
  • The advice she would give herself a few years ago

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon
01:06:28
2017-10-08 03:11:20 UTC 01:06:28
055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook.

For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author.

Jason Logsdon published his first cookbook when his blog was still rather small - and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience.

In this episode, Jason shares:
  • Why he chose such a specific niche to blog in
  • The 4 simple steps to self-publishing
  • When it’s better to self publish vs. traditional publish
  • What an average blogger can expect to make from a traditionally published cookbook
  • How much money a self-published book can bring in
  • How much traffic he had when he published his first book
  • Who does the editing when you self-publish
  • Why it’s a good idea to publish a print book
  • What tools he uses to layout his books

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

054: How Bloggers Become Entrepreneurs with Jeni Elliott from The Blog Maven
58:04
2017-10-08 03:11:20 UTC 58:04
054: How Bloggers Become Entrepreneurs with Jeni Elliott from The Blog Maven

Welcome to episode 54 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeni Elliot from The Blog Maven.

Jeni Elliott knows that just doing the work isn’t going to turn your business dreams into a reality. Instead, she’s a proponent of doing the right kind of work, using both tactics and strategies to achieve your overarching goals, and maintaining a work-life balance.

She got her start not in the blogging world, but in the business world, where she helped small business owners meet their goals. As an avid blog reader, though, she found that she could apply her strategies to blog businesses and see profound impact. So, she made The Blog Maven her career’s work, and along the way has learned what it takes to turn a blogger into an entrepreneur.

In this episode, Jeni shares:
  • How you can have a business and still have a life
  • Why a good website isn’t the only thing you need
  • Whether or not “making money” is an acceptable blogging goal
  • What the difference is between a blogging tactic and a blogging strategy
  • What tactics entrepreneurs can use to build their business
  • If food bloggers should think of themselves as a source of recipes
  • How you can find a niche that your audience is interested in
  • Why finding solutions is different from providing recipes

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

053: Pat Flynn's Tips for Building Online Businesses That Fly
52:08
2017-10-08 03:11:20 UTC 52:08
053: Pat Flynn's Tips for Building Online Businesses That Fly

Welcome to episode 53 of the Food Blogger Pro podcast! In this episode, Bjork talks with someone most of us are probably familiar with, Pat Flynn from Smart Passive Income.

Do I even need to introduce Pat? I mean, he’s kind of an online business celebrity. In the world of passive income, Pat has come to embody what it means to run a passive income business.

If you haven’t heard of passive income before, definitey check out Pat’s website where he talks a lot about it.

This episode doesn’t go too deep into the intricacies of what passive income is. Instead, Pat talks about what he’s done to determine whether a passive income business idea will really take off - whether or not it will fly. He talks about his two passive income business and how they continue to bring in money today after creating them years ago. He talks about how he can manage with so many things on his plate while still adhering to The One Thing that Jay Papasan talked about in this episode. In all, it’s a really incredible episode, so let’s just jump right in!

In this episode, Pat shares:
  • What he would do if he had to start over again
  • How reading a dating book helped him learn how to meet people
  • Why getting laid off was the best thing that ever happened to him
  • How you can do many things while only focusing on one at a time
  • How he makes passive income with two niche websites
  • Why people don’t find success
  • How he gets real feedback from his audience
  • What you can do to see if your business idea is viable

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista
57:35
2017-10-08 03:11:20 UTC 57:35
052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista

Welcome to episode 52 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Gilmore from Detoxinista.

 

We all know that writing a cookbook is a LOT of work. From the recipe development to the photography, a cookbook author is a busy bee. One thing you might not know, though, is that the author is also expected to presell copies of their book to their audience before it even publishes. As you might imagine, this can be quite the task!

When Megan Gilmore, the author behind Detoxinista, set out to presell copies of her first cookbook, they expected the average number of sales - somewhere around 500 cookbooks. Instead, she blew everyone at 10 Speed Press out of the water with a whopping 4,000 cookbook presales - the largest presale in the history of 10 Speed Press. Today, she’s here to tell us how she did it.

In this episode, Megan shares:
  • How she got her first book deal
  • What the difference is between an advance and royalties
  • Why a cookbook deal isn’t necessarily a good way to make money, but is a good business decision
  • Why cookbook authors run presale campaigns
  • What she gave away as part of the preorder campaign
  • How she raised awareness about her book before it was released
  • How she promoted her book once it was officially released
  • What the writing process is like
  • What you need to do before you create a cookbook

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

051: Building a Brand for your Business with Aaron Scott from Your Brand Week
01:07:42
2017-10-08 03:11:20 UTC 01:07:42
051: Building a Brand for your Business with Aaron Scott from Your Brand Week

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week.

For some new businesses, branding can be an afterthought, or even something that isn’t thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can convey meaning, type can encourage continued reading, and colors can invoke emotion. When it all comes together, your branding can be a powerful tool for your business.

Aaron Scott and his wife, Amanda, recently launched Your Brand Week, a boutique branding agency geared toward helping small businesses create meaningful brands in an affordable and efficient manner. Today, Aaron chats with Bjork about what a cohesive brand is and how it can impact your business.

In this episode, Aaron reveals:
  • How they found clarity about what direction their business should take
  • How they turned a service into a product
  • What branding is
  • When rebranding is necessary
  • What you should be thinking about when designing a logo
  • How to know if your branding conveys the correct meaning for your business
  • Why typography is so important
  • How to use different fonts on your website
  • Why complimentary colors aren’t the best choice when choosing colors
  • What your brand guidelines should include

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com
01:02:53
2017-10-08 03:11:20 UTC 01:02:53
050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork talks all things video with Tim Schmoyer from VideoCreators.com.

We’ve all heard it recently: video is the new thing. Get into video. Video is key. Okay, okay. We get it. We need to get into video.

But once we make that commitment and dive right in, how do we get people to watch it? And beyond that, how do we get them to keep watching it?

Keeping viewers engaged with your video is extrememly important. The longer they watch your video, the more interested they are in your content, and the more positive signals they send to YouTube (or whereever you upload).

Tim Schmoyer, founder of VideoCreators.com and long-time successful YouTube Vlogger, is here today to share his secrets to creating engaging videos that your viewers just can’t peel their eyes away from.

In this episode, Tim shares:
  • What his very first video was like
  • How he comes up with new content every week
  • The most important thing video needs to have
  • How to keep a person’s eyes glued to the screen
  • The best kind of video cuts for YouTube
  • How long your videos should be
  • How to satisfy viewers’ expectations within the first 15 seconds
  • How to prepare before recording a video
  • Whether or not you need a team to be successful

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

049: The Power of Accountability with Allison Schaaf from PrepDish
51:00
2017-10-08 03:11:20 UTC 51:00
049: The Power of Accountability with Allison Schaaf from PrepDish

Welcome to episode 49 of the Food Blogger Pro podcast! In this episode, Bjork chats with Allison Schaaf from the meal planning service PrepDish.

 

Allison Schaaf started her entrepreneurial adventure with two key components: a focused goal and great branding. But what has kept her going in creating a business that brings in hundreds of thousands of dollars every year was something else entirely. In a word:

Accountability.

Allison found a while back that working with business coaches has helped her business skyrocket. And while the coaches helped her get to where she is today, she also discovered that accountability of any sort, from a coach to a friend to a dedicated group, is what helps her set and achieve her goals.

In this episode, Allison shares:
  • The very first step she took when starting her new online business
  • What set her apart from other similar businesses
  • How she worked through struggles at the beginning
  • How she gets the word out about her business
  • What she learned from her business coach and how it’s helped
  • How an accountability group helps her reach her goals
  • The process she uses to set strong, realistic goals

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

048: Finding success on the verge of quitting with Dustin & Lacey Baier from A Sweet Pea Chef
01:09:12
2017-10-08 03:11:20 UTC 01:09:12
048: Finding success on the verge of quitting with Dustin & Lacey Baier from A Sweet Pea Chef

Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef.

A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn’t unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren’t able to get anything to stick.

Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around.

Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what’s most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights.

In this episode, Dustin & Lacey share:
  • Why they almost gave up their blog
  • How they narrowed their focus and eliminated most of what they had worked on
  • How an angry email inspired them to do better
  • Why they decreased the amount of content they were putting out
  • Why they decided to focus on video
  • How they work together as a team and balance each other out
  • How they approach sponsored posts when many opportunities are for processed foods
  • Lacey’s advice for getting over perfectionism with video

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

047: The Surprisingly Simple Truth Behind Extraordinary Results with Jay Papasan
53:03
2017-10-08 03:11:20 UTC 53:03
047: The Surprisingly Simple Truth Behind Extraordinary Results with Jay Papasan

Welcome to episode 47 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jay Papasan, coauthor of the New York Times Bestseller The ONE Thing.

 

If you’re anything like me, there are always more things to do than we have time for, and prioritizing what to work on every day can be really tough. As a result, we’re pulled in so many different directions working on different projects that we find it really difficult to make any measurable progress on any one thing.

If this describes you, you are not alone. Jay Papasan and Gary Keller discovered that this was a problem that faced so many of their employees and coworkers at the Keller Williams Realty group. After Gary worked for years with his employees to help them discover the things they should be focusing on, he and Jay, a NYT bestselling book editor, came together to write a book about it, called The ONE Thing.

Today, Jay joins Bjork in an interview that is sure to change the way you are thinking about your projects and priorities.

In this episode, Jay shares:
  • How he went from Real Estate professional to book author
  • Why defining a single priority can help move you forward
  • How saying no to opportunities can be relaxing
  • How to make sure you get your priority done
  • Whether you can make yourself a morning person
  • How to know what to focus on when there are so many different areas of life that need attention
  • How to take huge goals and make them manageable for today
  • What the #1 thing is that makes people succeed

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

046: How Kate Kordsmeier Doubled Her Income with Freelancing
01:01:47
2017-10-08 03:11:20 UTC 01:01:47
046: How Kate Kordsmeier Doubled Her Income with Freelancing

Welcome to episode 46 of the Food Blogger Pro podcast! In this episode, Bjork talks with Kate Kordsmeier from the blog Root & Revel about her successful freelance writing career.

While many of us dream about the days when we could find enough success with our blogs that we could write for magazines like Cooking Light and Conde Nast Traveler, Kate’s already been-there-done-that. With a little experience in copywriting and a lot of drive, Kate was able to quit her full-time job and double her income with freelance writing - before she ever had a food blog.

In this interview, Kate shares a lot of tips and tricks she’s learned along the way so that you, too, can try your hand at freelance writing.

In this episode, Kate shares:
  • What the hardest part of freelancing is when you’re first getting started (hint - it’s not just writing excellent pieces)
  • An example pitch she recently gave a magazine (and got the job for)
  • How to find editors to contact
  • Whether or not you should follow up after pitching
  • When in the process you talk about payment
  • Whether or not you should work for free
  • What the dynamic is between web and print media
  • Why she’s building a blog instead of just freelancing

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

045: How to use Facebook ads to reach the right people with Tony Rulli from IntentionalSpark.com
01:12:57
2017-10-08 03:11:20 UTC 01:12:57
045: How to use Facebook ads to reach the right people with Tony Rulli from IntentionalSpark.com

Welcome to episode 45 of the Food Blogger Pro podcast! Thisweek,Bjork interviews Tony Rulli from Intentional Spark aboutadvertisingon Facebook.

 

In today’s day and age, the internet can bereallynoisy. There are ads all over the place for productsyoumay or may not be interested in, all sorts of conpanies askingyouto buy their products, and more and more things to look ateveryday.

So what makes you pay attention to the few things that catchyoureye? A lot of the time, what makes you pay attention isrelevancy -the thing that caught your eye has something to do withyou andsolves a problem you already have.

So, if you’re selling a product, promoting your company, orjustwanting to get the word out, the best way to get people topayattention is to target the right people in the first place.

While this sounds complicated, Facebook actually makes itprettyeasy! Listen in to today’s podcast with Tony Rulli to learnhow toleverage Facebook’s powerful remarketing tools to help youcreatean income from your blog.

In this episode, Tonyshares:
  • His first foray into selling products online
  • Why Facebook ads have huge potential for food bloggers
  • The difference between boosting posts and runninganadvertisement
  • How Facebook retargeting works and who should be using it
  • How you can use Facebook retargeting to make money even whenyoudon’t have a product to sell
  • What a sales funnel is in laymen’s terms
  • How to attract the right people as potential customers
  • His top 3 action items for getting started withFacebookmarketing

 

Resources:

If you have any comments, questions, or suggestionsforinterviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review usoniTunes!

044: Getting Started with Affiliate Marketing with Justine Grey
01:00:56
2017-10-08 03:11:20 UTC 01:00:56
044: Getting Started with Affiliate Marketing with Justine Grey

Welcome to episode 44 of the Food Blogger Pro podcast! This week, Bjork talks with Justine Grey about how low-traffic bloggers can make an income through affiliate marketing.

Last week, Bjork interviewed Tieghan Gerard from the popular blog Half Baked Harvest about her inspiring photography, inventive recipes, and the drive that keeps her moving forward. To go listen to that episode, click here.

Getting Started with Affiliate Marketing

Many bloggers wonder how they can make an income from their blog when they don’t have a lot of traffic. As we all know, ads pay per impression (or click), and sometimes it takes a lot of impressions to get the dollars to add up.

However, bloggers with lower traffic numbers still can make money with their blogs. How? With affiliate marketing! By sharing the products they love with their readers, smaller bloggers are able to earn commissions on those products and start earning an income sooner.

Justine Grey is an affiliate marketing guru, and she is here today to tell us all about the world of affiliate marketing.

In this episode, Justine shares:
  • How she ended up making affiliate marketing her career
  • What affiliate marketing is and how it can be used to monetize your blog
  • What an affiliate cookie is and how long it’s valid
  • Why being an affiliate isn’t about selling products
  • How you can be a better, more successful affiliate
  • How to get a better rate for your affiliate sales
  • What you should pay affiliates for your own products
  • Whether or not you should use a large network like ShareASale for your affiliate network
  • Why you shouldn’t automatically add all affiliates that apply

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

043: How Tieghan Gerard used Photography, Recipe Development, and Hustle to Build Half Baked Harvest
52:36
2017-10-08 03:11:21 UTC 52:36
043: How Tieghan Gerard used Photography, Recipe Development, and Hustle to Build Half Baked Harvest

Welcome to episode 43 of the Food Blogger Pro podcast! This week, Bjork is bringing on an oft-requested guest, Tieghan Gerard from Half Baked Harvest!

We occasionally ask in the podcast for guest requests - bloggers or other inspiring individuals that our listeners would like to hear from. One person who came up quite a few times was fellow FBP member, Tieghan Gerard.

When I think of bloggers who inspire me for photography, Tieghan is definitely near the top of the list. I’ve often thought about what makes her photography so special, and in this podcast episode I finally learned what it is: mood.

When Tieghan heads into a photo shoot, the first thing she thinks about is the mood that she wants to set in the photo. How will this dish make the viewer feel? And how can I protray that with a photograph? Tieghan talks about her photography process and how she sets a mood as well as a lot of other awesome info in this great podcast episode.

In this episode, Tieghan shares:
  • When she started her blog - and why
  • What kept her going through the difficult first year
  • What a “normal” day looks like for her
  • How she is approaching recipe development & photography for her upcoming cookbook
  • What she thinks about when heading into a photography shoot
  • Where she finds inspiration for her creative recipes
  • How many times she will make a recipe before posting it
  • What she thinks is the most important social media platform

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

042: Building a Successful Bilingual Blog with Clotilde Dusoulier of Chocolate & Zucchini
01:04:21
2017-10-08 03:11:21 UTC 01:04:21
042: Building a Successful Bilingual Blog with Clotilde Dusoulier of Chocolate & Zucchini

Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog.

Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to blog?

Clotilde from Chocolate & Zucchini decided to not even make that decision a while back. Instead, she chose to blog in both languages, and today you’ll find both an English and a French version on her long-standing website. In this episode, she talks about why she blogs in both languages and what that looks like from a process standpoint, as well as how she manages to stay relevant after being in the blogging game for over a decade.

In this episode, Clotilde shares:
  • What she does as a food trend consultant
  • Why she decided to write her blog in multiple languages
  • How she prepares posts for both English and French
  • How running a multiple language blog affects her SEO
  • What tools she uses to help users select a language
  • How sponsored posts and ad networks differ on her blog
  • Why Clotilde is willing to try new things with social media
  • Why she is so excited about live video
  • How she prepares for a live video session

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

041: Ninja Email Marketing for Bloggers with Barry Moore from The Active Marketer
01:02:23
2017-10-08 03:11:21 UTC 01:02:23
041: Ninja Email Marketing for Bloggers with Barry Moore from The Active Marketer

Welcome to episode 41 of the Food Blogger Pro podcast! In this episode, talks with Barry Moore, an expert in email marketing.

Have you ever received an email and thought, “Wow! That was just what I needed to hear right now. How did they know?”

To put it simply, whoever sent that email to you at the exact time you needed to hear it is practicing something called Ninja Email Marketing, and it’s definitely something you want to get familiar with real quick.

In this episode, Barry Moore from TheActiveMarketer.com talks about some ninja techniques for email marketing and how they can change the way you see your website visitors and customers - and how they see you.

In this episode, Barry talks about:
  • What it means to be an “active marketer”
  • Why it’s a good idea to be sending emails out regularly
  • What the different types of emails are
  • How advanced email marketing services track your subscribers
  • How you can use tags to send emails to the right people
  • Where new bloggers should start with email marketing
  • How you can use lead magnets to get more subscribers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

040: How to Monetize a Podcast from Day 1 with Allison & Suzy from the Food Heals Podcast
01:06:06
2017-10-08 03:11:21 UTC 01:06:06
040: How to Monetize a Podcast from Day 1 with Allison & Suzy from the Food Heals Podcast

Welcome to episode 40 of the Food Blogger Pro podcast! In this episode, Bjork interviews a couple podcasters about… podcasting!

 

Most of the time when we talk about food media, we immediately think of food blogging. We are Food Blogger Pro, after all! However, there definitely are other mediums out there that are just as effective at reaching your potential audience, and one of these is podcasting.

Allison & Suzy started their Food Heals podcast less than a year ago and are already helping people, reaching their ideal audience, and finding huge success in the podcasting arena. They’re also making money at it. In fact, Allison & Suzy started to monetize their podcast from day one. Listen in on this episode to learn how they’ve created such great success and made podcasting a part of their business.

In this episode, Allison and Suzy talk about:
  • Their top tips for getting healthier today
  • How they made their passion into a podcast
  • What tools and software they use
  • How many episodes you should have ready to go before you launch
  • When they do their recordings during the week
  • What you need to know about licensing music for a podcast
  • How to determine rates for sponsorships
  • What steps they took to start monetizing right away

 

Resources:

039: 12 Ways to Overcome Online Jealousy with Lindsay Ostrom from Pinch of Yum
01:03:24
2017-10-08 03:11:21 UTC 01:03:24
039: 12 Ways to Overcome Online Jealousy with Lindsay Ostrom from Pinch of Yum

Welcome to episode 39 of the Food Blogger Pro podcast! In this episode, Bjork talks with Lindsay (yes, that Lindsay) about online jealousy.

 

There’s a big green monster in the room and no one really wants to talk about it. That monster is Jealousy, and it’s something every one of us experiences from time to time.

Jealousy can be difficult to overcome, and it can even ruin you day if not controlled. Lindsay recently experienced this when she saw someone had made a video similar to one she was in the process of making. Once she realized what was going on, she took a step back and decided to think about some techniques she could use to overcome this jealousy. She took those thoughts and put them into words in a blog post on Pinch of Yum.

Because this is such an important topic, Bjork asked if Lindsay could come on the podcast to talk a little more in-depth about the 12 different techniques you can use to overcome online (or offline) jealousy.

In this episode, Lindsay talks about:
  • Why unfollowing people isn’t being harsh
  • How Bjork wishes he was like Taylor Swift
  • How to truly find inspiration - as opposed to trying to copycat
  • How much time you should be dedicating to creating content vs. consuming content
  • How to use abundance mindset to combat feeling inadequate
  • Why having non-blogger friends can be like a drink of fresh water
  • How to turn a jealous feeling into a team feeling
  • How gratitude can help

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

038: 7 Strategies to Build Traffic
36:39
2017-10-08 03:11:21 UTC 36:39
038: 7 Strategies to Build Traffic

Welcome to episode 38 of the Food Blogger Pro podcast! In this episode, Bjork talks about 7 strategies to build traffic for your for blog.

When it comes to making a business out of your blog, there is one thing that can have a really big impact: traffic.

We get asked all the time about things that you can do to help grow your traffic. There are the easy, well-known tips, like putting each post on social media and submitting your recipes to FoodGawker. But there are also some things you can do that aren’t as simple or intuitive that can make a really big difference, and that’s what Bjork is talking about today.

In this episode, Bjork talks about:
  • How offering your content to influencers can increase sharing
  • Why you should become an influencer yourself
  • How to use Google Analytics to guide your content
  • How linkable content can build your internet clout
  • How to create content for specific platforms
  • How to learn more about different platforms without becoming an expert on them
  • Why you need to create a lot of content to find success

See the show notes at foodbloggerpro.com/38.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

037: Food Styling Through the Years with Delores Custer
53:36
2017-10-08 03:11:21 UTC 53:36
037: Food Styling Through the Years with Delores Custer

Welcome to episode 37 of the Food Blogger Pro podcast! In this episode, Bjork is talking with renowned food stylist Delores Custer about how food styling has changed through the years,

 

Delores Custer has been in the food styling game for a long time - she even worked with Julia Child in her day! So, she’s seen a lot come and go in the world of food styling, and she’s here to tell us all about it.

In this episode, Delores talks about:
  • How she made the jump from elementary education to food styling
  • How to write a good recipe
  • How food styling has changed over the years
  • What she thinks made Julia Child really special
  • How artificial light can sometimes be better than natural light
  • Some tips for styling specific foods, like a cheeseburger
  • Her essential tools for styling
  • Her advice for getting started in the field of food styling.

See the show notes and enter to win the book at foodbloggerpro.com/37. 

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

036: What Bloggers Need to Know about Copyrights, Trademarks & Contracts with Becky from My Utensil Crock
01:02:28
2017-10-08 03:11:21 UTC 01:02:28
036: What Bloggers Need to Know about Copyrights, Trademarks & Contracts with Becky from My Utensil Crock

Welcome to episode 36 of the Food Blogger Pro podcast! Today, Bjork is talking with Becky Brown, a lawyer by day and food blogger by night, about copyrights, trademarks, and other legal stuff that surrounds blogging.

 

Becky Brown is an attorney for the Department of Homeland Security, and she has been for a rather long time. She started her food blog as a way to document what she did in her free time - namely, cooking!

However, as she got more and more involved with her blog she realized that there were legal implications for some of the things she did online. She also realized that there wasn't a good resource for bloggers that explained these legalities and and helped people navigate through them.

So, she and Liz Vaysman got together and put together an ebook specifically for bloggers that describes everything you need to know about the legalese of blogging in plain, easy-to-understand English. The ebook is called Think Like a Lawyer, Blog Like a Pro and helps bloggers avoid legal pitfalls that can otherwise catch you totally off guard.

As a special bonus, Becky is offering her book, Think Like a Lawyer Blog Like a Pro at a special discount for Food Blogger Pro members! To get the discount, head on over to our Deals page. If you're not an FBP member, you can still get the ebook on Becky's website here!

In this great episode, Becky talks about:
  • How her "linear interest in her hobby" led her to start a food blog
  • What types of intellectual property bloggers have right to
  • How she partnered with another legal expert to write the ebook
  • How to write your Copyright notice for your blog
  • The difference between a copyright and a trademark
  • Whether or not recipes are copyright
  • How Buzzfeed and HuffPost get away with sharing so much of other peoples' content
  • Whether or not you should legally protect your content

Get the show notes at foodbloggerpro.com/36

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams
55:39
2017-10-08 03:11:21 UTC 55:39
035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams

Welcome to episode 35 of the Food Blogger Pro podcast! Today, Bjork is talking about Facebook with Stephanie Keeping from Spaceships and Laser Beams (i.e. the coolest blog name ever).

I know that title seems really outrageous and like a big, fat lie. But Stephanie actually did that in 2015. At the beginning of the year, she had a Facebook following of ~50,000 people, and by December she was up to 500k - a 10x increase.

This exponential gain in followers didn't just happen. Instead, Stephanie made the conscious decision to focus on Facebook and use it to leverage her blog. Her dedication to this one goal has massively grown her blog traffic, her income, and her ability to do what she loves full time.

In this inspiring episode, Stephanie shares:
  • What her blog Spaceships & Laserbeams is all about
  • Why she decided to focus on Facebook even after failing at it for a while
  • Where she learned about tactics to grow her Facebook audience
  • How she uses the "Watch Page" feature to keep tabs on similar pages
  • Why she focuses on shares more than comments or likes
  • How she changed her mindset to crack the code for organic Facebook reach
  • Why she doesn't share all her blog content on Facebook
  • What tool she uses to schedule her posts
  • Where she gets the content that she shares
  • How her Facebook growth has impacted her income

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

034: How to Start a Career in Professional Food Photography and Styling with Pheasant & Hare
01:03:22
2017-10-08 03:11:21 UTC 01:03:22
034: How to Start a Career in Professional Food Photography and Styling with Pheasant & Hare

Welcome to episode 34 of the Food Blogger Pro podcast! Today, Bjork is talking with Richard Westley Wong and Sara Bartus - a food photography and styling team based out of Minneapolis, MN.

If you've ever dreamed of leaving it all behind and starting a brand new career in food photography or food styling, then this episode is for you! Both Sara and Richard started their professional careers in totally different fields - but they both landed in the creative space of food photography.

Now, they work together as a team, shooting both editorial content and banner shots for large companies. So, how did they get to where they are today? Listen in to find out!

In this inspiring episode, Richard and Sara reveal:

- How they left their corporate jobs and started new careers in food photography and styling- The equipment Sara just couldn't do without- Why they're getting into video- How they feel abut used camera equipment- What their respective jobs actually do to get the perfect shot- Whether the food in their shots are "fake" or actually edible- Their advice for newer photographers

033: Notes on the Pinch of Yum Redesign
54:53
2017-10-08 03:11:21 UTC 54:53
033: Notes on the Pinch of Yum Redesign

Welcome to episode 33 of the Food Blogger Pro podcast! This week, Bjork goes solo as he talks about the Pinch of Yum redesign.

If you frequent the Pinch of Yum website at all, you may have noticed some big (and small!) changes lately. While the general feel of the website is the same, things are certainly different.

The change is the result of a complete theme switch on Pinch of Yum, and today Bjork takes this podcast hour to talk about it. He starts off with some background info and metaphors of The Matrix (whaaaaat?), and then gets into some new things you'll be seeing around POY. Sit down, grab a coffee and a pen, and get ready to hear some great stuff!

In this solo journey, Bjork talks about:
  • What Bjork & Lindsay are hoping to do with the POY redesign (hint: you might be able to buy this!)
  • Why the internet is actually a real-life version of the matrix
  • How links form the backbone of the internet
  • Why "committing to the long term" isn't just a buzzphrase
  • What design has looked like for Pinch of Yum over the years
  • How Pinch of Yum is focusing on email marketing in 2016
  • Why they implemented continuous scroll on POY
  • How retina images can impact your site
  • How the Shop and Recipe pages were built

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage
59:28
2017-10-08 03:11:21 UTC 59:28
032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage

Welcome to episode 32 of the Food Blogger Pro podcast! This week, Bjork talks with Mark Doust about buying and selling established websites.

Most of you probably aren't thinking of selling your website right now. But even if you aren't, knowing what makes a website "sellable" can really help you in the future if that day ever does come.

Mark Daoust has made his living by helping people buy and sell websites since 2007, and he's become a go-to expert in the field. Lucky for us, he decided to come on the podcast today and tell us everything he knows - well, as much as he can in an hour!

In this really educational interview, Mark shares:
  • The difference between selling profitable vs. non-profitable websites
  • Why having a "personal" approach to your website can limit sellability
  • How you can transition from a "personal" website to a more general one when it comes time to sell
  • The 4 factors that contribute to a sellable business
  • How diversifying income and traffic sources can lower your website's risk
  • The simplest & most important part of owning your business
  • The most important factors that contribute to your business value

Listen to the Food Blogger Pro Podcast below or check it out on iTunes:

[[podcast episode embedded here]]

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

031: Rebranding Your Blog with Erin Clarke from Well Plated
55:26
2017-10-08 03:11:21 UTC 55:26
031: Rebranding Your Blog with Erin Clarke from Well Plated

Welcome to episode 31 of the Food Blogger Pro podcast! This week, Bjork talks with Erin Clarke from Well Plated about rebranding her food blog.

Back when Erin started her blog, it wasn't called Well Plated. Instead, it was called The Law Student's Wife - and that's because 1) she was a law student's wife, and 2) it wasn't necessarily about food.

But after blogging under that name for a while, she decided that she loved posting recipes. And unfortunately, the name of her blog just didn't fit any more.

So, she made the really tough decision to rebrand her blog, and she did it! But it wasn't all rainbows and unicorns, though. There wasn't much info about the process of rebranding out there, so she had to go at it all on her own.

In this episode, Erin shares what she learned along the way, and her #1 resource for learning what it takes to rebrand your blog.

In this amazing interview, Erin shares:
  • Why she started a blog and what it was all about
  • When she was able to go full-time with her blog
  • What made her decide to rebrand her blog
  • What went in to choosing her new blog name
  • How she figures out what her readers want to see
  • The best thing she did for her blog (aside from rebranding)
  • Her advice for new bloggers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

030: Blogging for the Long Term with Nick Evans from Macheesmo
56:33
2017-10-08 03:11:21 UTC 56:33
030: Blogging for the Long Term with Nick Evans from Macheesmo

Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo!

Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum.

What you might not know is that Nick has been doing this blogging thing for quite a long time - 8 years to be exact! And in this interview, he shares some really great realistic tips for maintaining a blog over the long term.

In this great interview, Nick shares:
  • What it was like to be on the Food Fighters cooking show
  • What he thinks the "next big thing" is for food blogging
  • How he got started with making videos for Macheesmo
  • How he manages to keep on top of everything he does
  • His secret to blogging for the long term (over 8 years!)
  • How he turned his hobby blog into a business
  • His experience using Blab to connect with his audience
  • How he decides which posts to update with new images, keywords, or graphics

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

029: The Phases of Pinch of Yum with Bjork & Lindsay Ostrom
01:07:00
2017-10-08 03:11:22 UTC 01:07:00
029: The Phases of Pinch of Yum with Bjork & Lindsay Ostrom

Welcome to episode 29 of the Food Blogger Pro podcast! This is a special edition of the FBP podcast featuring... you guessed it! Bjork and Lindsay Ostrom.

It's always so interesting to hear about the stories people have with their blogs - when they started, how they got going, what keeps them inspired.

However, it's pretty rare to get a full breakdown of all the phases that the blog and the blogger(s) went through from day 1. Usually the stories talk about the beginning, and then the present.

But today, Bjork and Lindsay sit down together (literally) and talk about the 4 distinct stages Pinch of Yum went through up until today. It's just so interesting. And if you listen alllll they way through to the end, they also have some cutesy married-couple moments that I distinctly decided not to edit out. It's adorbs.

In this peek back in time, Bjork & Lindsay share:
  • What the first year of blogging was all about for Lindsay
  • What she would have done differently when they started Pinch of Yum
  • Her advice for those who are still in the "first stage" of blogging
  • Bjork's favorite Ira Glass quote (again)
  • What it was like when Lindsay started "playing the game" with blog numbers
  • Why Lindsay finds surveys so valuable
  • Whether a custom website design or good content is more important
  • When they entered the "high stakes" game with Pinch of Yum
  • What it was like to work full time and grow Pinch of Yum at the same time
  • Why Pinch of Yum is still a very personal site instead just a collection of recipes
  • And more!

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

028: How to Boost Your Blog's SEO with Casey Markee from Media Wyse
01:07:48
2017-10-08 03:11:22 UTC 01:07:48
028: How to Boost Your Blog's SEO with Casey Markee from Media Wyse

Welcome to episode 28 of the Food Blogger Pro podcast! We are starting the new year off strong with a podcast all about optimizing your blog so that you can show up higher in search results.

Last week on the podcast, Bjork interviewed Ali Maffucci from Inspiralized. They talked about how she built a really strong brand in a really specific niche, and how it worked out really well for her. She now even sells her own physical product! To go back and listen to that episode, click here.

How to Boost Your Blog’s SEO

SEO can sound like a really scary acronym - what does it even mean, and how can I make it work for me?! But fear not, because even though it can be pretty complex to master, it can also be pretty easy to get started with.

Casey Markee from Media Wyse specializes in boosting SEO for food blogs. He kind of fell into this niche by accident, and by now has worked with 50+ bloggers to help them rank higher in search. In this interview, he and Bjork talk about some of the really quick and easy things you can do to improve your blog’s SEO, as well as some of the higher-level stuff that can give you an extra SEO boost.

In this super informative interview, Casey shares:
  • What SEO is and why it is so important for your food blog
  • What the biggest component of ranking online is
  • How backlinks affect your search rankings
  • How you can go about link-building in an ethical, Google-approved way
  • The one thing you should make sure you have set up for your blog in 2016
  • What structured data is and how it can indirectly help your organic traffic
  • How Google uses authorship to gauge EAT - expertise, authoritativeness, and trustworthiness
  • Why you should be updating your popular posts yearly
  • How site speed will affect your rankings now and in the future
  • A few small, easy things you can do to boost your blog’s SEO

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized
56:00
2017-10-08 03:11:22 UTC 56:00
027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized

Committing to a Niche and Building a Brand

Welcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 - crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized!

When most bloggers start out, committing to a specific niche can seem scary - we don't want to turn anyone away from our new blog! However, finding a small niche that you are really passionate about can help propel your blog into success.

Ali Maffucci has certainly found a small niche with Inspiralized. She posts recipes that all use a spiralizer, and she loves it! She's been featured in many magazines, has her own product to sell, and has really captured the love and attention of fellow spiralizers.

In this inspiring interview, Ali shares:
  • Why she decided to start a blog all about spiralizing
  • How she got the Inspiralized name out there with "self PR"
  • How she approached her brand even when it was just getting started
  • Her advice for creating and selling a physical product
  • How she stays organized and gets the most important things done

Resources:

026: How Pinterest Analytics can Boost your Blog with Kate Ahl from Simple Pin Media
58:57
2017-10-08 03:11:22 UTC 58:57
026: How Pinterest Analytics can Boost your Blog with Kate Ahl from Simple Pin Media

How Pinterest Analytics can Boost your Blog

Welcome to episode 26 of the Food Blogger Pro podcast! This week marks the 6th month anniversary of the FBP podcast - so exciting! We’ve learned so much in the last 6 months, and we’ve really loved sharing it with all of you. Thank you thank you for being our loyal subscriber!

This week on the podcast, Bjork is talking with Kate Ahl from Simple Pin Media about Pinterest!

For most bloggers (myself included), Pinterest Analytics are really just used as a comparison tool - how the blog did this week versus last week. However, Kate from Simple Pin Media specializes in digging deep into Pinterest Analytics to really see what works - and then she coaches her clients on how to use that information to grow their blogs.

In this insightful interview, Kate shares:
  • What Pinterest is and how it is used
  • How Pinterest out-performs other social media channels like Facebook and Twitter
  • How to get your pins to show up higher in search
  • What the difference is between a user account and a business account on Pinterest
  • How you should be using Pinterest analytics
  • How to use “content upgrades” to increase opt-ins on your site using information from Pinterest
  • The first thing Kate and her team do for a new client’s Pinterest profile
  • How to keep tabs on what’s trending on Pinterest
  • How to find the boards that perform well for you

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

025: How to Connect with Influencers with John Cocoran from Smart Business Revolution
54:57
2017-10-08 03:11:22 UTC 54:57
025: How to Connect with Influencers with John Cocoran from Smart Business Revolution

How to Connect with Influencers

Welcome to episode 25 of the Food Blogger Pro podcast! This week, Bjork talks with John Cocoran from Smart Business Revolution about connecting with influencers.

Growing your blog can be tough - aside from all the cooking, photographing, and writing, you also have to figure out how to get your name out there. John Cocoran argues that connecting with influencers and growing your relationships with them can be one of the best ways to get your name out there.

So how do you do it? Listen in as John shares his personal experiences with networking, his best tips to meet influencers, and why you should rank peoples' importance from a business standpoint.

In this grounding interview, John shares:
  • What an influencer is and why they are important to your business
  • How providing content for others helped him grow his business
  • Why you should give more than you get to grow relationships
  • How to identify the people you should be getting in contact with
  • Why you should be using lists in Twitter to keep track of your
  • How you can use interviews to get to know people
  • How to connect with people at conferences

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven
47:28
2017-10-08 03:11:22 UTC 47:28
024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven

How to Find Balance in Blogging

I am SO excited about this week's episode because it goes over some really important things that I think all bloggers need to hear. This week, Bjork talked with Ali Ebright from Gimme Some Oven about finding balance in the busy world of blogging.

We all know what it feels like to feel totally overwhelmed about all the things we "need" to do - and excel at - as bloggers. First it's cooking, then web administration, and photography, then social media, Twitter parties, monetization, writing... and the list goes on!

But in today's episode, Ali shares her best advice for bloggers - and it includes slowing down and taking some time for yourself.

In this grounding interview, Ali shares:
  • How she stumbled upon the idea for a blog & got started
  • What motivated her to keep blogging when she didn't even know she could make money with a blog
  • Her tips for white photography
  • When she quit her job to be a blogger full-time, and how long she thinks she'll be doing it
  • What she does to continue to grow her blog every day
  • How she uses the Google Keyword Planner to get post ideas
  • Why she surveys her readers every year
  • Her best advice for new and experienced bloggers

Listen to the Food Blogger Pro Podcast below or check it out on iTunes:

[[podcast episode embedded here]]

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

023: Building a Team for your Online Business with Melissa Lanz from The Fresh 20
01:07:16
2017-10-08 03:11:22 UTC 01:07:16
023: Building a Team for your Online Business with Melissa Lanz from The Fresh 20

Building a Team for Your Online Business

Welcome to the 23rd episode of the Food Blogger Pro podcast! These numbers are getting pretty big... in just 3 more episodes that means we'll have been making podcast episodes for half a year! So crazy. On to the episode!

This week, Bjork had a conversation with Melissa Lanz, the CEO and founder of The Fresh 20, a meal planning service. They talk a little bit about what her business does, and a LOT about how her business does it.

Melissa Lanz wasn't always an entrepreneur. In fact, she started out as a "miserable, but comfortable" corporate worker making well over $100k per year. So she started her own business - and it grew to the point that she simply couldn't do it all on her own.

So, she hired some help. And in the years since, she's become a master at hiring, firing, running her online business, and helping others do the same.

In this awesome interview, Melissa shares:
  • What her husband said that helped her change her direction in life to pursue her own business
  • How she afforded to quit her job and pursue her own business full time
  • Where she found the time to start her new venture
  • How she perfected her product using friends' feedback
  • When she realized she needed to hire someone, and where she found help
  • How systematizing the team's work allowed the Lanz family to take a 5 week vacation last year
  • How giving team members authority made sure all bases were covered
  • How to determine whether your hires should be employees or contract labor

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

022: Sponsored Content from a Brand's Perspective with Zach Tackett from DeLallo
56:34
2017-10-08 03:11:22 UTC 56:34
022: Sponsored Content from a Brand's Perspective with Zach Tackett from DeLallo

Sponsored Content from a Brand's Perspective

Hello hello! We're back at it this week on the FBP Podcast and we're talking with Zach Tackett from DeLallo about sponsored content from the brand's perspective.

It's the ultimate food blogger goal - to get paid to use a brand's product in a recipe you post on your website. What could be cooler?!

The tough part can be actually finding the brands that you want to work with - and who want to work with you, too. Fortunately, Zach Tackett from DeLallo Foods met up with Bjork and Lindsay to talk about exactly what brands are looking for in bloggers, what the process looks like, and what to expect.

In this really insightful interview, Zach shares:
  • Where the DeLallo company got its roots
  • What DeLallo advertising looked like back in the early days, and how they tackle it now
  • What the DeLallo brand looks for in food bloggers for sponsored content
  • Whether you have to work with an agency to get sponsored content
  • What the actual process looks like for sponsored content
  • Why DeLallo works with "brand ambassadors" instead of paying bloggers for one-off posts
  • How to make your sponsored posts sound authentic
  • How to get brands' attention

Resources:

021: How to Manage Your Schedule So You Can Live Free with Amy Lynn Andrews
01:02:02
2017-10-08 03:11:22 UTC 01:02:02
021: How to Manage Your Schedule So You Can Live Free with Amy Lynn Andrews

How to Manage Your Schedule So You Can Live Free

Welcome to another week of the Food Blogger Pro podcast! This episode, Bjork and Lindsay talk with Amy Lynn Andrews about time management.

If I were to guess, I would say that the most common question we get from our members is, "How do I manage my time when there are so many things to do?!?" And yes, it usually comes with two question marks and at least one exclamation point - this question is usually posed by those feeling overwhelmed and at a point of desperation.

Finding the time to do all of the things you want to do can be really tough, especially when everybody and their mother is telling you about the next coolest thing you just HAVE to do to make your blog readership grow.

Fortunately, Amy Lynn Andrews has been doing this blogging stuff for quite a while now, and she has some great tips to share with all of us who are struggling to prioritize and fit it all in.

In this really helpful interview, Amy Lynn shares:
  • Her "getting started" tips for blogging as a business
  • How she sets a purpose, plan, place, and plot for her business and her life
  • How she uses her quadrant method to prioritize activities
  • How to clarify what your most important goal is and use that to set priorities
  • How to be flexible with your time management

Resources:

020: How to Secure Your Food Blog with Andrew Wilder from Blog Tutor
53:26
2017-10-08 03:11:22 UTC 53:26
020: How to Secure Your Food Blog with Andrew Wilder from Blog Tutor

How to Secure your Food Blog

Welcome back to the Food Blogger Pro podcast! In this episode, Bjork talks with Andrew Wilder from Blog Tutor about blog security.

When you're starting and maintaining your food blog, there are so many things to do. From getting your website designed just right to making that batch of double chocolate cookies 5 times to make it perfect, a food blogger pretty much always has a full plate (har har).

So when someone tells you that you should take some of your precious, precious time and use it to create strong passwords and back up your blog, I'll admit that I'm not the first person to jump up and down in excitement.

However, these things are so, so important. It only takes one small event - which are often caused by factors out of your control - to bring your blog down. And if you don't have it all backed up, you could lose all of your hard work just like that.

Andrew Wilder specializes in blog security, and today he's here to tell us what we need to do to make sure our blogs are safe from both intentional and unintentional harm.

In this really important interview, Andrew shares:
  • How he transitioned from being a studio lighting designer to a food blog security master
  • The two most important things you can do for your blog's security
  • How databases work and why you need to back them up
  • What tools he recommends for your website backups
  • Whether or not you should use your hosting company's backups
  • Why you should use a password manager
  • Why you should update your WordPress software and plugins
  • What two-factor authentication is and why you should be using it
  • How he helps webmasters keep their websites live and secure all the time

Resources:

Remember, we are closing the doors on FBP memberships on November 19! Sign up now to get access!

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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019: How to Master Pinterest for your Food Blog with Susan Wenner Jackson from Ahalogy
58:26
2017-10-08 03:11:22 UTC 58:26
019: How to Master Pinterest for your Food Blog with Susan Wenner Jackson from Ahalogy

How to Master Pinterest for your Food Blog

Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews Susan from Ahalogy, a Pinterest marketing Partner.

As food bloggers, we've all heard it: Pinterest can, and should, be a major driving force for your blog. Get Pinterest figured out and you'll be set with all the traffic your little blogging heart desires.

Unfortunately, mastering Pinterest isn't that easy. Deciding what size images to use, whether or not you should make a compilation of images, and if you should be adding text are all tough questions. Thankfully, Susan Wenner Jackson from Ahalogy, a Pinterest Marketing Partner, is here to help us out!

In this insightful interview, Susan shares:
  • How she would describe Pinterest from a user's perspective
  • Why you should start with your existing personal account
  • Why you should think of Pinterest as a search engine
  • Whether or not you should be deleting old pins
  • Why you should enable rich pins for your domain
  • How you should be writing your pin descriptions
  • If food bloggers should be using promoted pins
  • How Ahalogy works with bloggers and brands

Resources: