Management & Marketing

Explore Your Enthusiasm, with Tara Swiger | Craft | Art | Business

Tara Swiger

How do you craft a successful, sustainable handmade business? Explore your goals, your profit, your marketing and your mission in this podcast with Tara Swiger - maker, author and Starship Captain. Learn how to craft a business you'll love, meet your fellow explorers and get inspired to keep going.

Episodes

Are you limiting yourself?
22:13
2017-09-21 04:42:13 UTC 22:13
Are you limiting yourself?

I'm not the kind of person who.... makes a lot of money has a super successful business would ever be good at sales could ever be self-promotional

How many times have you caught yourself saying a version of this: "I'm not the kind of person who...." I know I do it all the time, and my recent experience is the inspiration behind this episode. We'll talk about why it's true that you really aren't that kind of person and how to become the kind of person who reaches your goals and lives your dream. It all comes down to the habits you have now and the habits you can create.

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast175

How to apply the Slight Edge
11:37
2017-09-21 04:42:13 UTC 11:37
How to apply the Slight Edge

There is no shortcut to success.

To be a success, which is just another way of saying, to reach your goals and dreams, there isn't a secret sauce. There isn't something special that successful people know that you don't. It's super simple: You do the same habits, the same things you know to do, day after day. Over time, they build upon each other into a successful business, succesful relationships, and a successful life. That's the premise of the Slight Edge by Jeff Olson and in today's episode, I share how to apply it to your life and creative business. I highly recommend this book!

Listen in and get your access to the free library of podcast transcripts at TaraSwiger.com/podcast174

How to fix YOUR relationship with money
34:21
2017-09-21 04:42:13 UTC 34:21
How to fix YOUR relationship with money

After my episode about healing MY relationship with money, I got so many replies saying, I REALLY NEED TO DO THIS: HOW?! Today, we’ll dive into the how of healing your own relationship with money.

Links I Mentioned: 

Listen in and get your free transcript at TaraSwiger.com/podcast173

Inside the Starship: Who, What and How we build stellar businesses
24:05
2017-09-21 04:42:13 UTC 24:05
Inside the Starship: Who, What and How we build stellar businesses

The Starship. You may have heard me mention that in the past, but judging from your emails… you have no idea what I’m talking about. In today’s episode I’m going to take you behind the scenes of my private online community.

Links about Community and Accountability:

Links to the Starship Captains I mentioned: 

Interviews with Starship Captains:

Listen in and get your free transcript at TaraSwiger.com/podcast172

How to get more REJECTION & grow your biz
17:29
2017-09-21 04:42:13 UTC 17:29
How to get more REJECTION & grow your biz

Today I want to talk about something that is so vital for your business success, but so very unpleasant: Rejection. We're gonna talk about why it matters and why you need to focus on getting MORE rejection in order for your business to grow.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast171

Your Questions Answered: Pricing, Quitting Your Day Job, and more
35:28
2017-09-21 04:42:13 UTC 35:28
Your Questions Answered: Pricing, Quitting Your Day Job, and more

How do you go full-time? How do you avoid perfection while still continuously improving? How much time should you spend marketing vs making? How much is “too” much?

Today I’m answering your questions from my recent Instagram post!

Links I mention:

Listen in and get your free podcast transcript at TaraSwiger.com/podcast170/

The social media tools I use and why
26:47
2017-09-21 04:42:13 UTC 26:47
The social media tools I use and why

Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast169/

How (and why) my business has changed over the years: an inside look
42:08
2017-09-21 04:42:13 UTC 42:08
How (and why) my business has changed over the years: an inside look

I started my first business in 2006. 11 years later, it’s changed a lot on the outside, but the overarching themes and my own Mission have remained surprisingly cohesive.

Today, we’ll look at how the message and intention have remained the same while the delivery has changed.

Links & Resources Mentioned:

Listen in and get the free transcript at TaraSwiger.com/podcast168.

Happiness and Radical Responsibility
22:43
2017-09-21 04:42:13 UTC 22:43
Happiness and Radical Responsibility

Let’s talk more about happiness and work - how to shift your perceptions, so that you can get more done.

A grumpy person doesn't get much work done. A person who is focused on all the reasons something WON'T work doesn't make much progress towards making it work. The good news is: you're in charge of this.

You are responsible for your perception and your attitude. And that, in turn, affects how smart and hard you work, and that affects your results.

Links Mentioned:

Listen and get your free transcript at TaraSwiger.com/podcast167/

How to make every day a great day
27:41
2017-09-21 04:42:13 UTC 27:41
How to make every day a great day

“Success is not the key to happiness. Happiness is the key to success.” -Albert Schweitzer

Today I share my own morning routine, and how it reflects habits that increase happiness. We’re also going to talk about the role of happiness in your business and how it can help you do what you do.

I use essential oils to help me create habits, have a great morning, and shift my mood. If you wanna learn more about the oils I mention in this episode, join me for a free workshop tomorrow!

Links Mentioned Recommended Reading

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast166/

Your questions answered: making friends, failed launches, and why you need a business profile
29:37
2017-09-21 04:42:13 UTC 29:37
Your questions answered: making friends, failed launches, and why you need a business profile

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). Today we'll cover:

  • Making friends
  • Failed launches
  • Why you need a business profile
Resources: Check out these awesome handmade businesses:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast164/

2017 is halfway over. How about your goals?
20:54
2017-09-21 04:42:13 UTC 20:54
2017 is halfway over. How about your goals?

It's the halfway point of 2017!

How are your goals coming? Are you halfway through your goals? Or can you see how you're building momentum and will be there soon?

Or, are you realizing that you're NOT halfway to your goals?

Today we're going to talk about what to do about the goals you haven't reached and how to reset your goals and process, so you can get where you wanna go by the end of the year.

Links Mentioned

Watch or listen to this episode at TaraSwiger.com/podcast163/

How to launch your next product or design
26:42
2017-09-21 04:42:13 UTC 26:42
How to launch your next product or design

How do you get people excited about what you're offering? Do a launch! In this episode I'll walk you through the process of launching anything in your business - a new product, service, design, or whatever it is you sell! We'll also talk about why it's important to officially launch something, rather than just listing it and doing your regular marketing.

Links Mentioned

This was originally created to answer a Starship question in our monthly Q+A. To be notified when the Starship boards next, sign up here: http://taraswiger.com/starshipbiz

 

Watch or listen to this episode at TaraSwiger.com/podcast162/

How I changed my relationship with money
41:05
2017-09-21 04:42:13 UTC 41:05
How I changed my relationship with money

What is your relationship with money like?

Are you friends? Are you terrified by it? Do you feel gross when we talk about it? Today I’m going to explain what I meant when I said in a recent episode that I improved my relationship with money. I’m also going to give you some ways to work on your own relationship with money.

Resources Mentioned:

Watch or listen to this episode at TaraSwiger.com/podcast161/

What I've learned in 35 years
37:26
2017-09-21 04:42:13 UTC 37:26
What I've learned in 35 years

Each year on my birthday, I look back at the past year, and at past birthdays, and try to make sense of it all. So today I'm going to share the big lessons of this last year, and well, the last 35 years.

It's important to celebrate even the small wins, but sometimes it's hard to actually make yourself do it!

I have written online about my birthday for the last 8 years - this will be the ninth!

Links Mentioned:

 

Listen to or watch the episode right here: TaraSwiger.com/podcast160/

Your questions answered: email list growth, self-publishing and what I'd do differently
41:40
2017-09-21 04:42:13 UTC 41:40
Your questions answered: email list growth, self-publishing and what I'd do differently

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

Listen to the episode or watch it at Taraswiger.com/podcast159

Your questions answered: Coming back after illness, finding time for everything, and handling discouragement
19:19
2017-09-21 04:42:13 UTC 19:19
Your questions answered: Coming back after illness, finding time for everything, and handling discouragement

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!) In fact, I received so many questions, I split them into two podcasts.  Today we'll cover:

  • Coming back after illness
  • Finding time for everything
  • Handling discouragement

Watch or listen to the episode at: TaraSwiger.com/podcast158

 

What people get wrong about marketing
10:18
2017-09-21 04:42:13 UTC 10:18
What people get wrong about marketing

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing on social media is effective.

 

Resources Mentioned:

 

Watch or listen to the episode at TaraSwiger.com/podcast157

The article that changed how I do business
13:08
2017-09-21 04:42:13 UTC 13:08
The article that changed how I do business

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

 

Resources Mentioned:

 

Watch or listen to this episode at TaraSwiger.com/podcast156

 

Your Mindset Matters: How Joeli uses affirmations
46:09
2017-09-21 04:42:13 UTC 46:09
Your Mindset Matters: How Joeli uses affirmations

In this episode I'm talking to Joeli about mindset - how to get your mind in the right place so that you can do the work you need to do in your business. Do you struggle to do what you actually need to do in your biz? Do you get to a point where you feel so stuck that you get bogged down in feeling bad, and then you don't take any action? If so - you're not alone! Watch or listen to the episode for commiseration from Joeli and I and some tips for getting in the right mindset to do your best work.

Resources Mentioned:

Watch or listen to the episode here: http://taraswiger.com/podcast155/

Long term vs short term decision-making
18:05
2017-09-21 04:42:13 UTC 18:05
Long term vs short term decision-making

Are you focused on the long term or short term? Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions.

Resources Mentioned:

 

Listen to or watch the episode at TaraSwiger.com/podcast154/

Anxiety + Depression: What works, 1 year later
39:02
2017-09-21 04:42:13 UTC 39:02
Anxiety + Depression: What works, 1 year later

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on.

I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO?

Today I'd like to share what I've found works for me.

 

Listen to the episode or watch it at TaraSwiger.com/podcast153/

Results from Your Income Reports
38:53
2017-09-21 04:42:13 UTC 38:53
Results from Your Income Reports

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode.

All told, there were 80 responses, and of those 37% make handmade products and 47% sell patterns or designs I've split up the answers into two sections and will talk about each of them separately. Watch or listen to the episode to hear all about it!

Resources Mentioned
  • Have you looked at your numbers? Are you ready to take control of your business finances? Sign up for Pay Yourself, where I'll walk you through the whole process of finding your profit margin (and tweaking it as needed), determining the profitability of prospective projects, and how to adjust your finances so that you can regularly begin to pay yourself. You'll find it right here: TaraSwiger.com/profit
  • Of all the people who are rocking their goals, their secret formula was consistency. More on that here.

 

Watch it or listen in right here: TaraSwiger.com/podcast152/

One pricing strategy does NOT fit all
12:45
2017-09-21 04:42:13 UTC 12:45
One pricing strategy does NOT fit all

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use?

And the answer is: it depends.

In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time.

For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it - so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box on this page: TaraSwiger.com/podcast151/

Do you have a business or a hobby?
29:46
2017-09-21 04:42:13 UTC 29:46
Do you have a business or a hobby?

Do you have a business or a hobby? You may have turned your hobby into a business, you may make sales, but is it REALLY a business? When people talk to me about this issue, they mention taxes, business names, income… but that's not the answer. You can have a business and not have made a dime yet. And you can have a hobby that makes money. 

So do you have a business or do you have a hobby?

Listen to the episode (or watch in the video player!) to figure it out! You'll find it at TaraSwiger.com/podcast150/

Should you work for free?
16:09
2017-09-21 04:42:13 UTC 16:09
Should you work for free?

Should you work for free? Most of the conversation in the craft world says: NO. Don't work for free. Don't give it away. Just Say No.

And I agree. Most of the time. In today's episode I'll tell you when you SHOULD work for free, and how to decide if you should take the "opportunity" or not.

 

 

Visit TaraSwiger.com/podcast148/ to listen to this episode and get a FREE worksheet to go with it!

5 accounting terms you need to know in your handmade business
22:22
2017-09-21 04:42:13 UTC 22:22
5 accounting terms you need to know in your handmade business

Do you feel a little insecure talking to bankers or fancy businessmen about your handmade business because you don’t know all the accounting terms? Want to talk about money and make decisions more comfortably?

Today I’m going to introduce you to five accounting terms so we can talk more about money!

Before we dive into the terminology I want to tell you this - the Starship, my online community for makers and artists, which includes access to all of my classes, including the updated and expanded Pay Yourself and Pricing 101, opens next week. I’m not going to open it to the whole world, only to the people who have signed up to learn more about it at taraswiger.com/starshipbiz.

So if you wanna learn more about it and if it’s for you, go to taraswiger.com/starshipbiz. Because I’ve added new and updated classes to it this year, the price is going up when it opens next time, so if you want in at its current price, you gotta be signed up at taraswiger.com/starshipbiz.

 

Resources
  • My newest class, Pay Yourself, opens soon! Sign up here to be notified when it's open.
  • The Starship opens this March, but you've gotta be on the list to know when it does! Click here to sign up.

 

To listen to this episode visit TaraSwiger.com/podcast147/

 

Lessons learned from real income reports
22:53
2017-09-21 04:42:13 UTC 22:53
Lessons learned from real income reports

What do people REALLY make in their handmade businesses?

Two years ago, after seeing tons of income reports from bloggers & coaches I started to wonder what an income report would look like from a maker.

I decided to hold a survey to collect income reports for 2 reasons:

  1. The reports I saw from bloggers and coaches were just NOT comparable to a handmade business.
  2. It’s way more useful to know what lots of people are doing than what ONE superstar is doing.

So I created a survey, where you could share your numbers and your feelings with me. And I’m doing it again this year. You can go to taraswiger.com/income and share your response with me totally anonymously.

Listen to the episode to find out why it's important to know your numbers, and also to put them in context.

More resources

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast146/

 

How do you get out of bed in the morning when everything is awful?
00
2017-09-21 04:42:13 UTC 00
How do you get out of bed in the morning when everything is awful?

This weekend at Midwest Craft Con, I was on a panel about depression and anxiety. At the end we had a Q+A and I wanted to talk today about a question that has stuck with  me: How do you get out of bed when everything is awful?

What gets YOU out of bed?

 

Listen to this episode or watch the video at TaraSwiger.com/podcast145/

How to have a business you LOVE
00
2017-09-21 04:42:13 UTC 00
How to have a business you LOVE

I want you to have a business you love. And by that, I don't just mean that you love making what you make, but that you also love how you're spending your time and you feel fairly compensated. Today we'll talk about the most common reasons people don't love their businesses and solutions for each one. We'll also cover the thing most likely to make you love your business.

If you need to get clearer on what you would love, check out Map Your Business. I guide you through discovering what you want, where you want to be, and then breaking that down into a doable plan. It's available on Amazon in both paperback or Kindle, or you can get a signed version on my site at TaraSwiger.com/map. If you have one and you love it, please share it with the hashtag #mapyourbusiness. Grab your copy at TaraSwiger.com/map

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast144/

5 steps to effective copywriting
00
2017-09-21 04:42:14 UTC 00
5 steps to effective copywriting

To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?

This week we’re talking about effective copywriting - writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.

Resources:

Do you love the podcast? Never listen? Tell me where to spend my energy by filling out the survey, right here: http://taraswiger.com/survey

 

Listen to this episode or watch the video at TaraSwiger.com/podcast143/

Conversations from the TNNA Trade Show Floor
00
2017-09-21 04:42:14 UTC 00
Conversations from the TNNA Trade Show Floor

This week we're doing something different - I'm taking you with me as I walk around the trade show at TNNA. We'll meet yarn shop owners, vendors (yarn companies) and see some pretty stuff!

Whether you're in the yarn industry or not, I thought you'd enjoy seeing what a trade show looks like, how the vendors set up and how they talk to everyone who walks into their booth. These conversations are edited, because it was recorded live and there are, like in life, a million interruptions.

Click here to watch the video version of the podcast!

If you usually listen to the audio podcast, I encourage you to watch the video, so you can see the faces and the beautiful yarn!

The key to consistency + success = Grit
00
2017-09-21 04:42:14 UTC 00
The key to consistency + success = Grit

Do you struggle to set goals, because you’re afraid of missing out on everything else you should be doing? Do you feel like you’re pulled in a million different directions? Today we’re going to talk about why that is, and how to clarify what you want from your business, both from the Big Picture to what you’ll actually do today, and all the stuff in between.

 

Resources:

 

Listen to the episode and get the FREE transcript at http://taraswiger.com/podcast141/

9 emails you can send for your handmade business tomorrow
00
2017-09-21 04:42:14 UTC 00
9 emails you can send for your handmade business tomorrow

How do you feel about the emails you send, right now? Do they result in sales and conversations with your readers? If not, it's time to experiment. Today I'll share 9 kinds of emails you can be sending for your handmade business.

Links Mentioned:

 

Listen to the episode and get the transcript for FREE at TaraSwiger.com/podcast140/

Avoid these 3 Instagram Mistakes
00
2017-09-21 04:42:14 UTC 00
Avoid these 3 Instagram Mistakes

Today on the podcast, I’m not alone! I’m here with knitwear designer, tech editor, teacher, and co-host of the Manchester workshops, Joeli Kelly of JoeliCreates.com.

Joeli reviewed Instagram accounts and found that the same 3 mistakes kept popping up again and again. In this episode, we explore those mistakes (and how you can stop making them!). 

To help you avoid these mistakes and use Instagram in a way that works for you, Joeli and I have put together 5 days of challenges and prompts that will elevate your Instagram. To join in, go to http://taraswiger.com/elevateinsta

 

Listen to the podcast episode and sign up to join the FREE Instagram challenge at TaraSwiger.com/podcast139/

Instagram Stories, Fear of Missing Out, and more of your questions answered
46:26
2017-09-21 04:42:14 UTC 46:26
Instagram Stories, Fear of Missing Out, and more of your questions answered

Get more goodness and support the podcast: http://patreon.com/taraswiger

Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover:

How to decide between ideas for new products How to use social media without wasting too much time How to use Instagram Stories for your handmade business

If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here: http://patreon.com/TaraSwiger Thanks!

Find links to everything I mentioned and get the free transcript at: http://taraswiger.com/podcast138/

 

The one resolution you should make (and how to do it)
00
2017-09-21 04:42:14 UTC 00
The one resolution you should make (and how to do it)

What is the ONE thing you should focus on in the New Year, if you want to grow your business, improve your marketing, and make more money? Today we’re going to look at what your #1 resolution in the new year should be and 5 steps to actually DO it.

Links Mentioned

Wanna get more consistent in the New Year? Enter your e-mail address in the box below this post to get a FREE worksheet to help you do it: http://taraswiger.com/podcast137/

The importance of planning for the New Year (and how I do it)
00
2017-09-21 04:42:14 UTC 00
The importance of planning for the New Year (and how I do it)

Did your 2016 go as planned? Are you feeling discouraged or sidetracked or thrilled? No matter how your 2016 has gone, you can create a better 2017. Today we’ll hear from a non-planner about how planning projects has made his life better, and I’ll share what I do in my own New Year planning session.

Links Mentioned:

Listen to this episode at TaraSwiger.com/podcast136/

How to get back to work after a break
00
2017-09-21 04:42:14 UTC 00
How to get back to work after a break

The Starship, my online community for makers and artists who want to become their own business expert, is open right now. It has access to all of my classes, a 24/7 forum where you can ask your questions, a weekly live chat where we hold you gently accountable and give you immediate feedback, and an Accountability Partner Program, where you can be matched up with an accountability partner. Check it out here: http://taraswiger.com/starshipbiz

Now, I’m just back from time offline, and I’m following it up with family visits and the holidays, and it’s hard to get back to work, you know?

I’ve found it’s very easy to slip back into just doing the daily grind, doing exactly what I was doing before… but motivation is a bit harder to replace.

So how do you get back to work after taking time off?

 

Links mentioned in this episode:

Listen to the episode at TaraSwiger.com/podcast135/

Apps + Tools for the International Business Lady
00
2017-09-21 04:42:14 UTC 00
Apps + Tools for the International Business Lady

Today I'm sharing what apps and tools I used to be offline for two weeks and still keep my business going. We'll talk about my business-specific tools (how I post consistently to social media, without opening my computer) and the travel-specific apps that helped me keep track of a handful of flights, train tickets, and find the cheapest place to live next Ediburgh castle!

 

Listen to the episode and get links for ALL the tools mentioned at TaraSwiger.com/podcast134/

Yarn In the City - an interview with Rachel and Allison
00
2017-09-21 04:42:14 UTC 00
Yarn In the City - an interview with Rachel and Allison

I am sneaking into hotel dining rooms and recording the podcast guerrilla-style this week! I had the opportunity to talk to Rachel and Allison of Yarn in the City, while we were at Geeky Puffin Knitpalooza in Farnham, England. We discussed how they manage all their many hats and what they're enthusiastic about.

You can find links to everything we discuss: 

And if YOU are in the UK, I currently have a handful of signed books, shipping locally! I've reduced the shipping cost for the UK to reflect the...reduced shipping cost! There are just a few, so grab it at http://taraswiger.com/book

 

You can listen to this episode at TaraSwiger.com/podcast133/

When you need to take a break from your business
00
2017-09-21 04:42:14 UTC 00
When you need to take a break from your business

You’re going to need a break in your business. It’s unavoidable. It’s part of being a human being, in a fallible body. You’ll need to step back or scale down when you’re sick, when your family is sick, or worse.

But when you need to take a break, when something important happens in your life that needs all your focus, it’s easy to take the short term view, instead of looking at the long view of your life and career.

The short view is: This thing came up, I need to deal with it- I'll put everything in my biz on hold.And look, I get it. When something sideswipes you, you go into short-term problem solving. And that makes sense for extracurricular activities. Maybe you quit book club or you stop teaching Sunday school. Maybe you cut back on expenses like stash enhancement or kit clubs or eating out.

But if you're serious about your biz- then it is not an expense to cut or an extracurricular. It's a part of your income and your mental health. It's the thing that brings you joy or peace or a sense of self-reliance. It probably challenges you & pushes you, but if you want to have it in the future, you gotta take the long view.

Click here to learn all about my newest project: a workbook I created with Stacey Trock of FreshStitches to help YOU plan for a break from your business, whenever you might need it. You'll find it at TaraSwiger.com/leave.

 

Listen to the episode here: TaraSwiger.com/podcast132/

How to Take Action
00
2017-09-21 04:42:14 UTC 00
How to Take Action

You have to take action, even when you don’t feel ready.

Today we’re going to talk about what’s stopping you from taking the action you need to take… and how to do it anyhow.

But before we do, I want to let you know that tomorrow, on a free webinar, I’m going to be sharing my experience with taking a leave in my business - how I took 4 weeks mostly offline this summer as I dealt with a new medication and how I’m going to be mostly offline for 14 days during my upcoming trip to the UK. If you’re seeing this when this episode is released, you can sign up for that and to hear allll about how I did it at taraswiger.com/webinar. If you’re listening later you can find that webinar as part of my new class with Stacey Trock of FreshStitches: How to take a break (without breaking your biz). It’s got a workbook that guides you through everything you need to do to be ready for taking your own leave and an interactive Q+A with Stacey and me where we’ll help you develop your own leave - you can find it all at taraswiger.com/leave.

 

Listen to the podcast and access the FREE webinar at TaraSwiger.com/podcast131/

You Have Permission
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2017-09-21 04:42:14 UTC 00
You Have Permission

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)... it's never enough.

Another person can never give you enough validation to make you feel confident if you aren't already.

Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission.

Resources Mentioned:

 

 

Listen to the episode and get the FREE Permission Slip at TaraSwiger.com/podcast130/

Accept That Compliment
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2017-09-21 04:42:14 UTC 00
Accept That Compliment

Wow, your hair looks fantastic today! Your business is really taking off! I love your shoes! Your work is beautiful!

If I said this to you, face-to-face, how would you react?

If you're like most women, you will probably deflect, laugh it off, or flat out argue with me (and studies show that if you're a man, or are already pretty confident, you probably won’t.)

This week's #BizConfidenceChallenge is simple, but SO HARD for many of us: Accept all compliments.

It's not as easy as it sounds, but it's sooooo important for personal AND professional reasons!

In this episode, we'll discuss:
  • How to accept a compliment
  • How NOT accepting a compliment undermines your reputation
  • How accepting compliments builds your confidence

Resources Mentioned:

 

Listen to the episode & get information on the FREE webinar & challenge at TaraSwiger.com/podcast129/

Don't Wait to be Chosen
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2017-09-21 04:42:14 UTC 00
Don't Wait to be Chosen

The reaction to the Biz Confidence Challenge so far blows me away. YOU have so much to be proud of, you have so much to build your confidence on! So... what’s up with the self-doubt?

Why do you doubt you can do awesome things when you’ve already done SO MUCH?

Often self-doubt (or lack of confidence) is tied to fear - we hold ourselves back (or think we're not good enough), not because we have any proof, but because we're waiting on... something.

You may not have even thought of it consciously before, but if you aren't taking the action you want to take, you're waiting on something.

In this episode, I'm full of questions - and you can get a FREE worksheet to help you answer them when you sign up to join the Biz Confidence Challenge!

Listen along with your free workbook so you can figure it out - what are YOU waiting for?

 

To listen to the episode and sign up for the FREE Challenge (and get the FREE workbook), visit TaraSwiger.com/podcast128/

 

 

How to Handle Failure
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2017-09-21 04:42:14 UTC 00
How to Handle Failure

As I hope you’ve learned through the recent weeks of the #BizConfidenceChallenge

Being confident isn’t about being perfect.

It isn’t about believing you can do anything (that’s just arrogance).

Confidence is about believing that you can handle anything. That you will survive anything. That you will be ok. Even if you do the scary thing. Even if there’s a scary outcome.

In this episode, we'll cover:

  • the importance of confidence - why it actually matters
  • how failing at things can actually improve your confidence
  • the importance of mindset

P.S. We'll be covering this topic more in a FREE webinar on Thursday, so make sure you sign up for the Biz Confidence Challenge to get all the details!

Resources + Links Mentioned

Listen to the episode and get access to the FREE webinar at http://taraswiger.com/podcast127

What Confidence IS + IS NOT
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2017-09-21 04:42:14 UTC 00
What Confidence IS + IS NOT

This week's challenge in the Biz Confidence challenge was to list 3 things you're proud of. Not just list them for yourself, but share them with the community on Instagram, using the hashtag #bizconfidencechalenge. And friends, this is hard! Today we're going to talk about why it's hard, and why you need to do it. 

 

 

Resources + Links Mentioned

 

Join the Biz Confidence Challenge + listen to the episode at TaraSwiger.com/podcast126/

You are Enough
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2017-09-21 04:42:14 UTC 00
You are Enough

Today we’re going to talk about the one response I’ve gotten more than any other in the last 2 weeks.

In episode 123, I talked about my experience, and that of my friends and students, with anxiety, depression, and suicide. That episode has sparked more conversation, emails, and Instagram comments than any episode I’ve published so far. And 100% of the replies have said “ME TOO” and “Thank you! It’s so good to know I’m not alone.”

A good percentage of the conversation has revolved around my claim in that episode that you can have a business or be a maker… ANYHOW. You can be broken, jacked up, down in the dumps… and still work on your dream. Yeah, you’re not going to look like other people doing it, but that’s OK. You don’t have to.

So I want to talk more about that today.

 

To listen, visit TaraSwiger.com/podcast125 (and get information on the FREE webinar to go with this episode!)

Collaboration + Self-Publishing with Kathleen & Anne of Filament
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2017-09-21 04:42:14 UTC 00
Collaboration + Self-Publishing with Kathleen & Anne of Filament

Did you ever just *click* with another creative biz owner and want to collaborate?

In today's episode I'm talking to two people who clicked, came up with a crazy idea... and then followed through on it, in a big way.  Anne Poldesak and Kathleen Dames, the editors of the new knitting magazine, Filament, join me to discuss:

  • How they found each other
  • Why a magazine?!
  • What tools they use to work together

Kathleen is a member of the Starship, which is now open! Get the details here. (It closes this Friday!)

To listen to the episode, visit TaraSwiger.com/podcast124/.   Wish you could find a collaboration partner?

Tomorrow I'm sharing what I've learned about working with other business owners, from collaboration to accountability partners to good friends, in a free webinar. To join us, sign up here.

The truth about anxiety and depression
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2017-09-21 04:42:14 UTC 00
The truth about anxiety and depression

Today we’re going to get into some heavy stuff that a LOT of you have talked to me about privately. Over the last 6 months or so, I have been amazed at how many people have come up and talked to me about their mental health or that of a family member - anxiety, depression, and Alzheimers. Stories of their abuse, miscarriage, stillbirths, of their children with Autism and learning disabilities and physical disabilities. And this makes sense statistically, as 1 in 5 adults deal with mental health issues at least once in their life. At every event at least 2 people (if not more) have shared their story with me.

At CGOA in July I started to think: I know it's common among thriving business owners, but you - my dear friends - may not. You're not hearing these stories. And for good reason - it’s personal and these makers aren't called to share it all online. But I am.

I'm here to help you know you're not alone in this. Whether it's feeling overwhelmed, being broke, or even having issues related to mental health, you are NOT alone in struggling with this. And as I share, I want you to remember - whatever you're struggling with, not only are you not alone, but you can also move forward WITH IT. Exactly as you are. People are doing it. You don't have to be different, better, or "more together" to make a business thrive.

Now, before we go on, I wanna give you a warning - I’m going to talk about suicide, depression and anxiety. When I’ve been at my most anxious, reading about other people’s anxiety made my own symptoms worse, so please be kind to yourself. If you’re feeling like you can’t listen to this, that’s OK! But please use this time to talk to someone - tell someone in your life, or talk to a professional. You can call a helpline with professionals of the National Institute of Mental Illness at 800-950-6264. To find affordable options for a mental health professional, visit NAMI.org. Don’t just read stuff on the internet, tell a human being. So go on and stop this and get help if you are feeling panicked or depressed (which doesn’t always mean “sadness” - often it feels like a total disinterest in life).

If you're still in, go ahead and click on the player to listen to the episode.

Resources + Links Mentioned
  • If you feel like you can’t handle your anxiety or you feel deeply uninterested in life for more than 2 weeks and you don’t think you have anyone in your life that will help you, call NAMI: 800-950-6264 or make a doctor’s appointment.
  • Wil Wheaton on ProjectURok
  • Kyla Roma's piece on her generalized anxiety disorder
  • This is the best explanation I found for how I feel. (The bit about scenario building and “intolerance of uncertainty” was eyeopening.)
  • If someone you love has committed (or attempted) suicide: Survivors of Loved Ones to Suicide

How do YOU Get Stuff Done?
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2017-09-21 04:42:14 UTC 00
How do YOU Get Stuff Done?

How do you actually DO the things that need to be done in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

Get the episode and the FREE guide to getting stuff done at TaraSwiger.com/podcast122/

How to say NO to anything
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2017-09-21 04:42:14 UTC 00
How to say NO to anything

Tired of saying “yes” when you want to say no?

We're replaying a popular episode from the past, because it's always a good reminder that you have permission to say no - to anything!

In today’s episode you’ll learn:

  • How to get comfortable saying no.
  • 4 ways to say no
  • My exact scripts for getting more time, avoiding aggressive askers, and saying no.

This is the second part of a three-part (free!) mini-class on Saying No (for fun + profit). Part 1 is here, Part 2 is today’s podcast, and Part 3 is a worksheet (to apply this to your own business), only available if you sign up at the bottom of today's post.

 

Listen in and get the FREE worksheet right here.

How to Get More Done
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2017-09-21 04:42:14 UTC 00
How to Get More Done

I hear from SO many people that they just don't feel motivated to work on their To Do list - from the daily small tasks to the bigger goal-oriented projects.

That's why it's so important to have a system of identifying your goal, breaking it down, and checking off your To Dos. This week we're revisiting a popular podcast from the past, with an all-new transcript and a FREE guide to go with it!

In this episode we’ll discuss

  • The principles for Getting More Done
  • How to stay motivated when you don't feel like working
  • The process I use to make progress on my quarterly goals

 

Want to get more done? Get my FREE distraction-free guide to getting more done.Grab it here.

Check out the other posts + podcasts in this series:

Links Mentioned

Listen to the episode at TaraSwiger.com/podcast119/

How to be authentic (but NOT a hot mess)
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2017-09-21 04:42:14 UTC 00
How to be authentic (but NOT a hot mess)

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I’m going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Want to be authentic online? Get a FREE worksheet to help you work through the questions from this episode! Grab it here.

 

Listen to the episode at TaraSwiger.com/podcast120/

Collaboration + Promotion Partners
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2017-09-21 04:42:14 UTC 00
Collaboration + Promotion Partners

Today we're talking about collaborating and finding promotion partners with knitwear designer Lisa Barnes. Lisa discusses how she found collaborator (and fellow Starship Captain!) Ann Tudor and how they created a new product together, and how she connected with yarn shops.

Links mentioned:   To get your free yarn replacement guide, text "enthusiasm" to 44 222!   Listen to the episode at TaraSwiger.com/podcast118/

How to focus on your Right People
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2017-09-21 04:42:14 UTC 00
How to focus on your Right People

Get more buyers by focusing on the RIGHT people.

This is the heart of effective marketing - speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.

But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?

In this episode we’ll discuss

  • Why focusing on your Right People IS scary (and why you need to do it anyway)
  • How to find the people + be where they are.
  • 5 questions to get closer to your people

Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!)

 

Get them both at TaraSwiger.com/podcast117

Criticism: When you should ignore it and when you should change
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2017-09-21 04:42:14 UTC 00
Criticism: When you should ignore it and when you should change

Should you focus only on the people who love your work, and dismiss everyone else as "not your right people"? Or should you take criticism so you can improve and grow and serve your people better?

The answer is: It depends.

No, you shouldn't listen to ALL criticism.No, you shouldn't ignore ALL criticism.

Instead, you should pay attention to what's useful and ignore what's not.

How do you know which is which? 

In this episode we discuss the  difference between focusing on your Right People and ignoring criticism. You'll also learn how to figure out what you should pay attention to, and what to DO with the criticism you get.  Get the free worksheet to apply this to the next bit of criticism you get!

Listen to the episode and get the transcript at TaraSwiger.com/podcast116/

Reframe it: Turn obstacles into action
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2017-09-21 04:42:14 UTC 00
Reframe it: Turn obstacles into action

Last week we talked about the difference between a Threat vs a Challenge. At the very end of the podcast I gave you a way to turn a threat into a Challenge. This is an example of reframing, or changing the way you think about a problem, in order to see more possible solutions. If you're an email subscriber, you got an email that walked you through the reframing of my own recent obstacle (Didn't get it? Subscribe here!)

I recorded a podcast about this 2 years ago, episode 3, but Starship Captains asked me to dive into it deeper this week. We'll discuss what reframing is, how to do it, and how to turn it into a habit. 

Listen to the episode and get the free transcript at TaraSwiger.com/podcast115/

What's stopping you?
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2017-09-21 04:42:14 UTC 00
What's stopping you?

What's standing in your way?

Let's face it - there are obstacles you'll face on your way to building your creative business. The question isn't how to avoid them, but how to overcome them. It comes down to how you approach them and think about them: Are these obstacles threats or challenges?

In this episode we discuss the difference between a threat and a challenge reaction, and how to have a challenge mindset to the obstacles in your handmade business.

This is inspired by one of the most popular lessons in the #monthofbizlove challenge: Threat vs Challenge Mindset.

 

Listen to the full episode + get the free transcript at http://taraswiger.com/podcast114/

The Real Challenge: Consistency
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2017-09-21 04:42:14 UTC 00
The Real Challenge: Consistency

The real challenge in your business is to show up consistently.

But how? 

You need systems, support, and then... tenacity. It's a matter of sticking with it, day after day. To inspire you to become consistent, you may want to build your own challenge around whatever habit you'd like to develop.

Some examples I mention: 

 

 

To listen to the episode visit TaraSwiger.com/podcast113/

The 4 Foundations of Your Creative Business (AKA, where to spend your time)
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2017-09-21 04:42:14 UTC 00
The 4 Foundations of Your Creative Business (AKA, where to spend your time)

What should you focus on to grow your business? What really matters?

You can boil it all down to the four foundations of a crafty business. Work on these, and you'll see growth and expansion!

If you want to work on these foundations in your business, join us in Lift Off (it closes tomorrow!). Over 6 months you will build each of the foundations, and get greater clarity about what to do in your business.

Learn more about Lift Off at TaraSwiger.com/lift

 

Listen to the episode at TaraSwiger.com/podcast112/

Interview with Fiber Farmer Lisa Check
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2017-09-21 04:42:14 UTC 00
Interview with Fiber Farmer Lisa Check

I'm delighted to be sharing a conversation with Starship Captain, fiber farmer, and yarn dyer Lisa Check, of Flying Goat Farm. To meet more Captains like Lisa, sign up here.

In this conversation we discuss:

  • How she balances her fiber flock with organizing Maryland Sheep + Wool
  • How she plans out big projects (Holiday Sanity, which is only available in Lift Off)
  • What she's struggled with in her business

 

 

Listen to the full episode at TaraSwiger.com/podcast111/

The magical wonder of celebration and review
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2017-09-21 04:42:14 UTC 00
The magical wonder of celebration and review

I just celebrated a birthday! As I do each year, I looked back on the last year and, well, my whole life. Today I share what that review looks like, all of the other ways I build review and celebration into my business, and how you can review your last month.

 In this episode:
  • My Annual Birthday review
  • Weekly celebration
  • Why I start with the question "What's going well?" in the weekly Starship chat
  • Monthly review (a part of both Lift Off and Starship)

You can find the Monthly Review questions in Challenge 6 of the #monthofbizlove workbook! Get it here! 

 

Listen to the podcast at TaraSwiger.com/podcast110/.

How to have a business you love
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2017-09-21 04:42:14 UTC 00
How to have a business you love

How do you build a business you love? How do you transform the biz you have into one you love more?

Sign up here to get the #monthofbizlove workbook/journal and answer the questions I ask in the episode!

In this episode we discuss:
  • The entire map of things you might need to fix in your business
  • The very first step in loving your business
  • What happens after you envision your dream business

Listen to the episode here: TaraSwiger.com/podcast109/

You're invited to love your business: The #monthofbizlove challenge
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2017-09-21 04:42:14 UTC 00
You're invited to love your business: The #monthofbizlove challenge

How do you feel about your business?

Do you LOVE it? Do you love all parts of it?

Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business?

It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love.

If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me in the #MonthofBizLove!

This free #monthofbizlove challenge includes:
  • Daily Instagram Challenges to get you loving your business
  • Daily video lessons exploring the Daily Challenge in depth! (broadcast live on Periscope and uploaded to YouTube)
  • A 30 day workbook to walk you through each challenge!

To join in:

  1. Get your free workbook by signing up here.
  2. Follow me on Instagram to get the daily challenge (you may want to hit "subscribe to updates", so you don't miss a challenge)
  3. Watch the daily videos (follow me on Periscope or subscribe to my YouTube channel)

Listen to the podcast episode and get all the details at TaraSwiger.com/podcast108

3 Lessons from The Introvert Entrepreneur (and a giveaway!)
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2017-09-21 04:42:14 UTC 00
3 Lessons from The Introvert Entrepreneur (and a giveaway!)

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert.  I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. (Scroll down to enter!) 

Resources mentioned Enter the book giveaway here!

Listen to the episode at TaraSwiger.com/podcast107/

A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon
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2017-09-21 04:42:14 UTC 00
A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!).

We discuss:

Register for the retreat by June 1, so you can join us in the knitalong!

Listen to the episode at TaraSwiger.com/podcast106/

How to set (realistic) marketing expectations
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2017-09-21 04:42:14 UTC 00
How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

Listen in at TaraSwiger.com/podcast105/

How to Make Time for Marketing
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2017-09-21 04:42:14 UTC 00
How to Make Time for Marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing "enough" marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

 

Listen in, plus get a FREE worksheet to help you talk about your work without feeling weird, at TaraSwiger.com/podcast104/

How to stop feeling weird talking about your work
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2017-09-21 04:42:14 UTC 00
How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

To apply this to your own business, fill out the free worksheet that comes with this lesson and stop feeling weird talking about your work today!

 

Get the podcast episode and the FREE worksheet to help you talk about your work in totally non-weird ways, right here.

Stop creating marketing distractions
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2017-09-21 04:42:14 UTC 00
Stop creating marketing distractions

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

 

Listen in at TaraSwiger.com/podcast102/.

Why your goal failed (plus a free worksheet for setting better goals!)
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2017-09-21 04:42:14 UTC 00
Why your goal failed (plus a free worksheet for setting better goals!)

What do you do when you don't reach your goal? How do you identify what went wrong (if anything) and set a better goal next time? 

This week we'll cover the 6 reasons your goal might have failed, and how to set a better goal next time.

I created a free worksheet so that you can set reachable, do-able goals every time!

Just visit the podcast post, put in your email address and you'll get it in your inbox (along with the full transcript of this episode!).

Listen in here: TaraSwiger.com/podcast101/

Call-in Q+A with Tara Swiger
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2017-09-21 04:42:14 UTC 00
Call-in Q+A with Tara Swiger

YOU GUYS! It's episode 100!

I can't believe that we have been hanging out for 100 episodes (I can't believe I stuck with it! I can't believe YOU stuck with me!). To celebrate, I did something all new - a call-in show! I invited you, in episode 98, to call me with your questions. And you did - yay!

And boy, your questions were awesome! The first question got me so fired up that I created a totally new worksheet for you, to help you figure out your own best email opt-in!

 

To listen in and get YOUR free worksheet, visit TaraSwiger.com/podcast100

An interview with knitwear designer and retreat organizer Varian Brandon
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2017-09-21 04:42:14 UTC 00
An interview with knitwear designer and retreat organizer Varian Brandon

Today I'm delighted to be talking to retreat organizer and knitwear designer Varian Brandon. She shares  how she got started designing, what a normal workday is like, and how she deals with the Comparison Trap. Varian's a member of the Starship (which is open now!) and we discuss how it's shaped how she thinks about her business. If you loved this episode, hang out with Varian on Periscope!

 

Listen to the episode: TaraSwiger.com/podcast99/

Be the Captain of your own Ship
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2017-09-21 04:42:14 UTC 00
Be the Captain of your own Ship

The Starship is now boarding!

The Starship is called the Starship because it a space full of people who are interested in being the Captain of their own ship. But what does that mean?

To be the Captain of your business and life: 

  • Take ownership
  • Set a course
  • Choose the tools
  • Sail your own ship

 

We discuss exactly how to do that in this episode!

Got a question you want to ask me about my business, podcast, life, or do you want to get my answers to your business questions? Call and ask me! Your question may make it into episode 100! Just call  (567) 393-8272 THIS week! 

 

Listen to the episode at TaraSwiger.com/podcast98/

Interview with singer, designer, intentional living coach Lynn Hershberger
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2017-09-21 04:42:14 UTC 00
Interview with singer, designer, intentional living coach Lynn Hershberger

Today I'm thrilled to be talking to singer, Intentional Living Coach for creatives and Starship Captain Lynn Hershberger. Please note that the Starship isn't open now... but it will be in just a  few days! Sign up here to learn more!

We discuss: 

  • How she combines multiple creative income streams 
  • How she manages to work on all the different areas of her business
  • Makers have a LOT of supplies - how to deal with the clutter
  Links: 

Listen to the episode at TaraSwiger.com/podcast97/

An interview with Yarn shop owner and Craft Wars survivor, Esther Hall
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2017-09-21 04:42:14 UTC 00
An interview with Yarn shop owner and Craft Wars survivor, Esther Hall

At Midwest Craft Con, I was delighted to meet Esther Hall, owner of Yarn It and Dash in Columbus. After about 5 minutes of talking to her, I blurted, "Oh my goodness, my listeners would loooove to meet you! Can I interview you for my podcast?"

After teaching all day, we snuck into the "trade show" space, set up my phone, turned on Periscope, and started recording.

We discussed: 

  • What it was like to be on TLC's Craft Wars (with Tori Spelling! Ahh!)
  • How she researched and put together a business plan for her yarn shop (there is so much to learn here!)
  • How she chooses indie vendors to work with

Listen to the episode at TaraSwiger.com/podcast96/

Fit all of your marketing pieces together
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2017-09-21 04:42:14 UTC 00
Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Listen to the episode: TaraSwiger.com/podcast95/

4 steps to sound like a human, connect with your customers, and sell more stuff
00
2017-09-21 04:42:14 UTC 00
4 steps to sound like a human, connect with your customers, and sell more stuff

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me - Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

 

Listen to the episode at TaraSwiger.com/podcast94/

The difference between arrogance and confidence
00
2017-09-21 04:42:14 UTC 00
The difference between arrogance and confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

Listen to this episode at TaraSwiger.com/podcast93/

Inspiration isn't enough
00
2017-09-21 04:42:14 UTC 00
Inspiration isn't enough

Inspiration isn't enough. In fact, on its own, it can be dangerous.Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

To listen to the episode, visit TaraSwiger.com/podcast92/

Why you're afraid of setting a goal
00
2017-09-21 04:42:14 UTC 00
Why you're afraid of setting a goal

Choosing is hard. But to move your business foward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, "What if you're afraid of setting a goal?"

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

 

Listen to the episode at TaraSwiger.com/podcast91/

The 8 Best Books for your Creative Business
00
2017-09-21 04:42:14 UTC 00
The 8 Best Books for your Creative Business

What are the best books for your creative business?

Today I decided to share the best books for your specific situation. Listen in to find out what I suggest for where you are in your business journey!

 This topic was suggested by Ana on Periscope. I broadcast these podcast recordings a whole week early, on Periscope. If you’d like to get early access, follow me at Periscope.tv/TaraSwiger. I also publish a video version of this podcast on YouTube along with a new lesson every week!

 

Resources:

 

 

Listen in: TaraSwiger.com/podcast90/

Episode 89: What do you want from this year?
27:15
2017-09-21 04:42:14 UTC 27:15
Episode 89: What do you want from this year?

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time - this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

Listen to the episode at TaraSwiger.com/podcast89/

 

Episode 88: Marketing Burnout
24:49
2017-09-21 04:42:14 UTC 24:49
Episode 88: Marketing Burnout

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

Listen to the episode: TaraSwiger.com/podcast88/

7 principles for an awesome 2016
20:20
2017-09-21 04:42:14 UTC 20:20
7 principles for an awesome 2016

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

Listen in at TaraSwiger.com/podcast87/

3 Creative Business Lessons I Learned in 2015
00
2017-09-21 04:42:14 UTC 00
3 Creative Business Lessons I Learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links:

Listen in at TaraSwiger.com/podcast86/

Your biggest challenge: overwhelm
19:09
2017-09-21 04:42:14 UTC 19:09
Your biggest challenge: overwhelm

Overwhelm.

In this episode we discuss:

Listen in at TaraSwiger.com/podcast85/

How to get traction in your creative business
00
2017-09-21 04:42:14 UTC 00
How to get traction in your creative business

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? 

In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales.

 Links mentioned:

To listen in, go to TaraSwiger.com/podcast84/

Enjoy the end of the year in your business
17:31
2017-09-21 04:42:14 UTC 17:31
Enjoy the end of the year in your business

How can you enjoy the end of the year and the holidays, while maintaining your business and your sanity?

This question was asked a few weeks ago on Periscope, and I wanted to dive into a more thorough answer and share it with you here. You can follow me on Periscope to get the podcast episodes a full week before they come out; I'm TaraSwiger on Periscope or you can catch broadcasts at Katch.me/TaraSwiger.

It's the week of American Thanksgiving, which kicks off the holiday season here in the States, with Thanksgiving, Hanukkah, Christmas, Solstice and the New Year. If you celebrate even one of those holidays, and you're running a business, this can become a hectic time of year and soon it's already the new year, with all its new projects and excitement.

But I want you to have a sane and happy holiday season. I want you to both have the kind of time with your family or friends that you want AND see the kind of business growth you want. I don't want you to stumble into 2016 feeling fried from the last month of 2015. So here's how we do that.

  1. Decide what you want.
  2. Determine what it will require.
  3. Commit to it.
  4. Do what it takes.
  5. Review and readjust weekly.

Listen in to learn exactly how to enjoy this time and end the year strong and profitable in your business! TaraSwiger.com/podcast83/

Fear & Success in your creative business
13:06
2017-09-21 04:42:14 UTC 13:06
Fear & Success in your creative business

Inspired by your replies to the #BizConfidenceChallenge, today we're exploring the intersection of Fear and Success. We think they're mutually exclusive. We think that we need to wait until we have confidence before we take action. We think that if we feel fear, we definitely won't be successful.

Listen in here: TaraSwiger.com/podcast82/

How to be authentic and not a hot mess
20:14
2017-09-21 04:42:14 UTC 20:14
How to be authentic and not a hot mess

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Listen in at TaraSwiger.com/podcast81/

A conversation with Laureen Marchand
25:29
2017-09-21 04:42:14 UTC 25:29
A conversation with Laureen Marchand

Today I'm delighted to be talking to  Laureen Marchand, a painter and a Starship Captain. She shares a great resource for Canadian artists (Carfac), how she keeps the faith when she feels disappointed and how she built a gallery on her back porch. You can her beautiful art on her website.

 

Listen to the episode at TaraSwiger.com/podcast80/

Defeat Self Doubt
23:40
2017-09-21 04:42:14 UTC 23:40
Defeat Self Doubt

Are you NOT working on your business because of self doubt? Do you lack the confidence to take the steps you know you need to take? If so, you are not alone.

“Every time I go to do something, I am stopped by self-doubt.”

“I’m not sure I’m good enough.”

“I’m not big enough for that yet.”

“Oh, they probably won’t accept me, or buy from me, or want my thing.”

I hear this all the time from the makers I work with. This is self-doubt. And this is a HUGE problem for your business.

In today's episode, I share 6 ways to defeat self-doubt in your business and your life.

Resources

 

Listen to the episode here: TaraSwiger.com/podcast79/

Grace Dobush on making the most of business conferences
00
2017-09-21 04:42:14 UTC 00
Grace Dobush on making the most of business conferences

My guest today is freelance journalist and organizer of the Crafty Supermarket and Midwest Craft Con, a conference for crafty businesses, Grace Dobush.

We talk about:  Grace's favorite part of organizing a craft show How to talk to strangers at conferences (without feeling weird) What she's enthusiastic about right now (and the similarity between geeky sub-cultures)   Links:  

Listen to the episode at TaraSwiger.com/podcast78/

The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)
19:43
2017-09-21 04:42:14 UTC 19:43
The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)

I'm about to fly across the country and teach at School House Craft, a two-day business conference for makers. I'm so excited, but this hasn't always been the case.

I used to get SO NERVOUS before something like this. I would worry that my introversion was going to sideline me. I was worried that I was going to have to sit out a huge part of the fun, or I'd miss out on all the good stuff, because I would need my alone time.

I'm not any less introverted than I was a couple of months ago, but I'm hardly worried about introversion this time, because I've learned how to handle conferences, and I've learned that I CAN handle conferences, without getting totally fried from over-stimulation. In today's episode, I'm going to share what I've learned about surviving and enjoying conferences as an introvert. 

 

Listen to the episode at TaraSwiger.com/podcast77/

A Conversation with Jill Wolcott
32:30
2017-09-21 04:42:14 UTC 32:30
A Conversation with Jill Wolcott

Jill Wolcott is a knitter designer at Jill Wolcott Knits, a knitting instructor (she recently taught on Craftsy) and a teacher at the Fashion Institute of Design and Merchandising in San Francisco, CA.

We discuss:

  • A love of math
  • How her work as a designer affects her knitting design
  • Doing what you want vs. what people will buy
  • The lessons learned in a "failed" project

Jill mentions that she's a member of the Starship. You can sign up (for free!) to learn more here.

Listen to the episode at TaraSwiger.com/podcast76

Why aren't people buying? Here's how to find the reason & crush it.
28:23
2017-09-21 04:42:14 UTC 28:23
Why aren't people buying? Here's how to find the reason & crush it.

Why aren't your followers buying your product? How do you figure out what's stopping them and destroy the impediment?

In this episode we're going to cover all the steps to overcoming your customers' objections. I'm so looking forward to tackling one of the most confusing questions: WHY aren't people buying your thing!?

We'll cover: 

  • What is an objection?
  • How do you find the objections to your products?
  • How do you crush objections?

Links Mentioned:

Listen in here: https://taraswiger.com/podcast75/ ‎

Why your creative business dreams haven't come true
15:37
2017-09-21 04:42:15 UTC 15:37
Why your creative business dreams haven't come true

Why isn't it working? Are you not doing enough?Having a business can be frustrating, especially when your dreams and hopes don't seem to be working out. In today’s episode I’m going to share the three reasons why your dreams for your business haven’t come true - yet - and what you can do to fix this.

But before we dive into today’s episode, I want to remind you that if you’re listening to this when it first drops, that the Starship is now open. Click here  to learn more about it.

Listen to the episode here: TaraSwiger.com/podcast74/

Are you limiting yourself?
22:13
2017-09-21 13:50:17 UTC 22:13
Are you limiting yourself?

I'm not the kind of person who.... makes a lot of money has a super successful business would ever be good at sales could ever be self-promotional

How many times have you caught yourself saying a version of this: "I'm not the kind of person who...." I know I do it all the time, and my recent experience is the inspiration behind this episode. We'll talk about why it's true that you really aren't that kind of person and how to become the kind of person who reaches your goals and lives your dream. It all comes down to the habits you have now and the habits you can create.

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast175

How to apply the Slight Edge
11:37
2017-09-21 13:50:17 UTC 11:37
How to apply the Slight Edge

There is no shortcut to success.

To be a success, which is just another way of saying, to reach your goals and dreams, there isn't a secret sauce. There isn't something special that successful people know that you don't. It's super simple: You do the same habits, the same things you know to do, day after day. Over time, they build upon each other into a successful business, succesful relationships, and a successful life. That's the premise of the Slight Edge by Jeff Olson and in today's episode, I share how to apply it to your life and creative business. I highly recommend this book!

Listen in and get your access to the free library of podcast transcripts at TaraSwiger.com/podcast174

How to fix YOUR relationship with money
34:21
2017-09-21 13:50:17 UTC 34:21
How to fix YOUR relationship with money

After my episode about healing MY relationship with money, I got so many replies saying, I REALLY NEED TO DO THIS: HOW?! Today, we’ll dive into the how of healing your own relationship with money.

Links I Mentioned: 

Listen in and get your free transcript at TaraSwiger.com/podcast173

Inside the Starship: Who, What and How we build stellar businesses
24:05
2017-09-21 13:50:17 UTC 24:05
Inside the Starship: Who, What and How we build stellar businesses

The Starship. You may have heard me mention that in the past, but judging from your emails… you have no idea what I’m talking about. In today’s episode I’m going to take you behind the scenes of my private online community.

Links about Community and Accountability:

Links to the Starship Captains I mentioned: 

Interviews with Starship Captains:

Listen in and get your free transcript at TaraSwiger.com/podcast172

How to get more REJECTION & grow your biz
17:29
2017-09-21 13:50:17 UTC 17:29
How to get more REJECTION & grow your biz

Today I want to talk about something that is so vital for your business success, but so very unpleasant: Rejection. We're gonna talk about why it matters and why you need to focus on getting MORE rejection in order for your business to grow.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast171

Your Questions Answered: Pricing, Quitting Your Day Job, and more
35:28
2017-09-21 13:50:17 UTC 35:28
Your Questions Answered: Pricing, Quitting Your Day Job, and more

How do you go full-time? How do you avoid perfection while still continuously improving? How much time should you spend marketing vs making? How much is “too” much?

Today I’m answering your questions from my recent Instagram post!

Links I mention:

Listen in and get your free podcast transcript at TaraSwiger.com/podcast170/

The social media tools I use and why
26:47
2017-09-21 13:50:17 UTC 26:47
The social media tools I use and why

Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast169/

How (and why) my business has changed over the years: an inside look
42:08
2017-09-21 13:50:17 UTC 42:08
How (and why) my business has changed over the years: an inside look

I started my first business in 2006. 11 years later, it’s changed a lot on the outside, but the overarching themes and my own Mission have remained surprisingly cohesive.

Today, we’ll look at how the message and intention have remained the same while the delivery has changed.

Links & Resources Mentioned:

Listen in and get the free transcript at TaraSwiger.com/podcast168.

Happiness and Radical Responsibility
22:43
2017-09-21 13:50:17 UTC 22:43
Happiness and Radical Responsibility

Let’s talk more about happiness and work - how to shift your perceptions, so that you can get more done.

A grumpy person doesn't get much work done. A person who is focused on all the reasons something WON'T work doesn't make much progress towards making it work. The good news is: you're in charge of this.

You are responsible for your perception and your attitude. And that, in turn, affects how smart and hard you work, and that affects your results.

Links Mentioned:

Listen and get your free transcript at TaraSwiger.com/podcast167/

How to make every day a great day
27:41
2017-09-21 13:50:17 UTC 27:41
How to make every day a great day

“Success is not the key to happiness. Happiness is the key to success.” -Albert Schweitzer

Today I share my own morning routine, and how it reflects habits that increase happiness. We’re also going to talk about the role of happiness in your business and how it can help you do what you do.

I use essential oils to help me create habits, have a great morning, and shift my mood. If you wanna learn more about the oils I mention in this episode, join me for a free workshop tomorrow!

Links Mentioned Recommended Reading

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast166/

Your questions answered: making friends, failed launches, and why you need a business profile
29:37
2017-09-21 13:50:17 UTC 29:37
Your questions answered: making friends, failed launches, and why you need a business profile

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). Today we'll cover:

  • Making friends
  • Failed launches
  • Why you need a business profile
Resources: Check out these awesome handmade businesses:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast164/

2017 is halfway over. How about your goals?
20:54
2017-09-21 13:50:17 UTC 20:54
2017 is halfway over. How about your goals?

It's the halfway point of 2017!

How are your goals coming? Are you halfway through your goals? Or can you see how you're building momentum and will be there soon?

Or, are you realizing that you're NOT halfway to your goals?

Today we're going to talk about what to do about the goals you haven't reached and how to reset your goals and process, so you can get where you wanna go by the end of the year.

Links Mentioned

Watch or listen to this episode at TaraSwiger.com/podcast163/

How to launch your next product or design
26:42
2017-09-21 13:50:17 UTC 26:42
How to launch your next product or design

How do you get people excited about what you're offering? Do a launch! In this episode I'll walk you through the process of launching anything in your business - a new product, service, design, or whatever it is you sell! We'll also talk about why it's important to officially launch something, rather than just listing it and doing your regular marketing.

Links Mentioned

This was originally created to answer a Starship question in our monthly Q+A. To be notified when the Starship boards next, sign up here: http://taraswiger.com/starshipbiz

 

Watch or listen to this episode at TaraSwiger.com/podcast162/

How I changed my relationship with money
41:05
2017-09-21 13:50:17 UTC 41:05
How I changed my relationship with money

What is your relationship with money like?

Are you friends? Are you terrified by it? Do you feel gross when we talk about it? Today I’m going to explain what I meant when I said in a recent episode that I improved my relationship with money. I’m also going to give you some ways to work on your own relationship with money.

Resources Mentioned:

Watch or listen to this episode at TaraSwiger.com/podcast161/

What I've learned in 35 years
37:26
2017-09-21 13:50:17 UTC 37:26
What I've learned in 35 years

Each year on my birthday, I look back at the past year, and at past birthdays, and try to make sense of it all. So today I'm going to share the big lessons of this last year, and well, the last 35 years.

It's important to celebrate even the small wins, but sometimes it's hard to actually make yourself do it!

I have written online about my birthday for the last 8 years - this will be the ninth!

Links Mentioned:

 

Listen to or watch the episode right here: TaraSwiger.com/podcast160/

Your questions answered: email list growth, self-publishing and what I'd do differently
41:40
2017-09-21 13:50:17 UTC 41:40
Your questions answered: email list growth, self-publishing and what I'd do differently

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

Listen to the episode or watch it at Taraswiger.com/podcast159

Your questions answered: Coming back after illness, finding time for everything, and handling discouragement
19:19
2017-09-21 13:50:17 UTC 19:19
Your questions answered: Coming back after illness, finding time for everything, and handling discouragement

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!) In fact, I received so many questions, I split them into two podcasts.  Today we'll cover:

  • Coming back after illness
  • Finding time for everything
  • Handling discouragement

Watch or listen to the episode at: TaraSwiger.com/podcast158

 

What people get wrong about marketing
10:18
2017-09-21 13:50:18 UTC 10:18
What people get wrong about marketing

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing on social media is effective.

 

Resources Mentioned:

 

Watch or listen to the episode at TaraSwiger.com/podcast157

The article that changed how I do business
13:08
2017-09-21 13:50:18 UTC 13:08
The article that changed how I do business

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

 

Resources Mentioned:

 

Watch or listen to this episode at TaraSwiger.com/podcast156

 

Your Mindset Matters: How Joeli uses affirmations
46:09
2017-09-21 13:50:18 UTC 46:09
Your Mindset Matters: How Joeli uses affirmations

In this episode I'm talking to Joeli about mindset - how to get your mind in the right place so that you can do the work you need to do in your business. Do you struggle to do what you actually need to do in your biz? Do you get to a point where you feel so stuck that you get bogged down in feeling bad, and then you don't take any action? If so - you're not alone! Watch or listen to the episode for commiseration from Joeli and I and some tips for getting in the right mindset to do your best work.

Resources Mentioned:

Watch or listen to the episode here: http://taraswiger.com/podcast155/

Long term vs short term decision-making
18:05
2017-09-21 13:50:18 UTC 18:05
Long term vs short term decision-making

Are you focused on the long term or short term? Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions.

Resources Mentioned:

 

Listen to or watch the episode at TaraSwiger.com/podcast154/

Anxiety + Depression: What works, 1 year later
39:02
2017-09-21 13:50:18 UTC 39:02
Anxiety + Depression: What works, 1 year later

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on.

I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO?

Today I'd like to share what I've found works for me.

 

Listen to the episode or watch it at TaraSwiger.com/podcast153/

Results from Your Income Reports
38:53
2017-09-21 13:50:18 UTC 38:53
Results from Your Income Reports

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode.

All told, there were 80 responses, and of those 37% make handmade products and 47% sell patterns or designs I've split up the answers into two sections and will talk about each of them separately. Watch or listen to the episode to hear all about it!

Resources Mentioned
  • Have you looked at your numbers? Are you ready to take control of your business finances? Sign up for Pay Yourself, where I'll walk you through the whole process of finding your profit margin (and tweaking it as needed), determining the profitability of prospective projects, and how to adjust your finances so that you can regularly begin to pay yourself. You'll find it right here: TaraSwiger.com/profit
  • Of all the people who are rocking their goals, their secret formula was consistency. More on that here.

 

Watch it or listen in right here: TaraSwiger.com/podcast152/

One pricing strategy does NOT fit all
12:45
2017-09-21 13:50:18 UTC 12:45
One pricing strategy does NOT fit all

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use?

And the answer is: it depends.

In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time.

For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it - so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box on this page: TaraSwiger.com/podcast151/

Do you have a business or a hobby?
29:46
2017-09-21 13:50:18 UTC 29:46
Do you have a business or a hobby?

Do you have a business or a hobby? You may have turned your hobby into a business, you may make sales, but is it REALLY a business? When people talk to me about this issue, they mention taxes, business names, income… but that's not the answer. You can have a business and not have made a dime yet. And you can have a hobby that makes money. 

So do you have a business or do you have a hobby?

Listen to the episode (or watch in the video player!) to figure it out! You'll find it at TaraSwiger.com/podcast150/

Should you work for free?
16:09
2017-09-21 13:50:18 UTC 16:09
Should you work for free?

Should you work for free? Most of the conversation in the craft world says: NO. Don't work for free. Don't give it away. Just Say No.

And I agree. Most of the time. In today's episode I'll tell you when you SHOULD work for free, and how to decide if you should take the "opportunity" or not.

 

 

Visit TaraSwiger.com/podcast148/ to listen to this episode and get a FREE worksheet to go with it!

5 accounting terms you need to know in your handmade business
22:22
2017-09-21 13:50:18 UTC 22:22
5 accounting terms you need to know in your handmade business

Do you feel a little insecure talking to bankers or fancy businessmen about your handmade business because you don’t know all the accounting terms? Want to talk about money and make decisions more comfortably?

Today I’m going to introduce you to five accounting terms so we can talk more about money!

Before we dive into the terminology I want to tell you this - the Starship, my online community for makers and artists, which includes access to all of my classes, including the updated and expanded Pay Yourself and Pricing 101, opens next week. I’m not going to open it to the whole world, only to the people who have signed up to learn more about it at taraswiger.com/starshipbiz.

So if you wanna learn more about it and if it’s for you, go to taraswiger.com/starshipbiz. Because I’ve added new and updated classes to it this year, the price is going up when it opens next time, so if you want in at its current price, you gotta be signed up at taraswiger.com/starshipbiz.

 

Resources
  • My newest class, Pay Yourself, opens soon! Sign up here to be notified when it's open.
  • The Starship opens this March, but you've gotta be on the list to know when it does! Click here to sign up.

 

To listen to this episode visit TaraSwiger.com/podcast147/

 

Lessons learned from real income reports
22:53
2017-09-21 13:50:18 UTC 22:53
Lessons learned from real income reports

What do people REALLY make in their handmade businesses?

Two years ago, after seeing tons of income reports from bloggers & coaches I started to wonder what an income report would look like from a maker.

I decided to hold a survey to collect income reports for 2 reasons:

  1. The reports I saw from bloggers and coaches were just NOT comparable to a handmade business.
  2. It’s way more useful to know what lots of people are doing than what ONE superstar is doing.

So I created a survey, where you could share your numbers and your feelings with me. And I’m doing it again this year. You can go to taraswiger.com/income and share your response with me totally anonymously.

Listen to the episode to find out why it's important to know your numbers, and also to put them in context.

More resources

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast146/

 

How do you get out of bed in the morning when everything is awful?
00
2017-09-21 13:50:18 UTC 00
How do you get out of bed in the morning when everything is awful?

This weekend at Midwest Craft Con, I was on a panel about depression and anxiety. At the end we had a Q+A and I wanted to talk today about a question that has stuck with  me: How do you get out of bed when everything is awful?

What gets YOU out of bed?

 

Listen to this episode or watch the video at TaraSwiger.com/podcast145/

How to have a business you LOVE
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2017-09-21 13:50:18 UTC 00
How to have a business you LOVE

I want you to have a business you love. And by that, I don't just mean that you love making what you make, but that you also love how you're spending your time and you feel fairly compensated. Today we'll talk about the most common reasons people don't love their businesses and solutions for each one. We'll also cover the thing most likely to make you love your business.

If you need to get clearer on what you would love, check out Map Your Business. I guide you through discovering what you want, where you want to be, and then breaking that down into a doable plan. It's available on Amazon in both paperback or Kindle, or you can get a signed version on my site at TaraSwiger.com/map. If you have one and you love it, please share it with the hashtag #mapyourbusiness. Grab your copy at TaraSwiger.com/map

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast144/

5 steps to effective copywriting
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2017-09-21 13:50:18 UTC 00
5 steps to effective copywriting

To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?

This week we’re talking about effective copywriting - writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.

Resources:

Do you love the podcast? Never listen? Tell me where to spend my energy by filling out the survey, right here: http://taraswiger.com/survey

 

Listen to this episode or watch the video at TaraSwiger.com/podcast143/

Conversations from the TNNA Trade Show Floor
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2017-09-21 13:50:18 UTC 00
Conversations from the TNNA Trade Show Floor

This week we're doing something different - I'm taking you with me as I walk around the trade show at TNNA. We'll meet yarn shop owners, vendors (yarn companies) and see some pretty stuff!

Whether you're in the yarn industry or not, I thought you'd enjoy seeing what a trade show looks like, how the vendors set up and how they talk to everyone who walks into their booth. These conversations are edited, because it was recorded live and there are, like in life, a million interruptions.

Click here to watch the video version of the podcast!

If you usually listen to the audio podcast, I encourage you to watch the video, so you can see the faces and the beautiful yarn!

The key to consistency + success = Grit
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2017-09-21 13:50:18 UTC 00
The key to consistency + success = Grit

Do you struggle to set goals, because you’re afraid of missing out on everything else you should be doing? Do you feel like you’re pulled in a million different directions? Today we’re going to talk about why that is, and how to clarify what you want from your business, both from the Big Picture to what you’ll actually do today, and all the stuff in between.

 

Resources:

 

Listen to the episode and get the FREE transcript at http://taraswiger.com/podcast141/

9 emails you can send for your handmade business tomorrow
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2017-09-21 13:50:18 UTC 00
9 emails you can send for your handmade business tomorrow

How do you feel about the emails you send, right now? Do they result in sales and conversations with your readers? If not, it's time to experiment. Today I'll share 9 kinds of emails you can be sending for your handmade business.

Links Mentioned:

 

Listen to the episode and get the transcript for FREE at TaraSwiger.com/podcast140/

Avoid these 3 Instagram Mistakes
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2017-09-21 13:50:18 UTC 00
Avoid these 3 Instagram Mistakes

Today on the podcast, I’m not alone! I’m here with knitwear designer, tech editor, teacher, and co-host of the Manchester workshops, Joeli Kelly of JoeliCreates.com.

Joeli reviewed Instagram accounts and found that the same 3 mistakes kept popping up again and again. In this episode, we explore those mistakes (and how you can stop making them!). 

To help you avoid these mistakes and use Instagram in a way that works for you, Joeli and I have put together 5 days of challenges and prompts that will elevate your Instagram. To join in, go to http://taraswiger.com/elevateinsta

 

Listen to the podcast episode and sign up to join the FREE Instagram challenge at TaraSwiger.com/podcast139/

Instagram Stories, Fear of Missing Out, and more of your questions answered
46:26
2017-09-21 13:50:18 UTC 46:26
Instagram Stories, Fear of Missing Out, and more of your questions answered

Get more goodness and support the podcast: http://patreon.com/taraswiger

Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover:

How to decide between ideas for new products How to use social media without wasting too much time How to use Instagram Stories for your handmade business

If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here: http://patreon.com/TaraSwiger Thanks!

Find links to everything I mentioned and get the free transcript at: http://taraswiger.com/podcast138/

 

The one resolution you should make (and how to do it)
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2017-09-21 13:50:18 UTC 00
The one resolution you should make (and how to do it)

What is the ONE thing you should focus on in the New Year, if you want to grow your business, improve your marketing, and make more money? Today we’re going to look at what your #1 resolution in the new year should be and 5 steps to actually DO it.

Links Mentioned

Wanna get more consistent in the New Year? Enter your e-mail address in the box below this post to get a FREE worksheet to help you do it: http://taraswiger.com/podcast137/

The importance of planning for the New Year (and how I do it)
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2017-09-21 13:50:18 UTC 00
The importance of planning for the New Year (and how I do it)

Did your 2016 go as planned? Are you feeling discouraged or sidetracked or thrilled? No matter how your 2016 has gone, you can create a better 2017. Today we’ll hear from a non-planner about how planning projects has made his life better, and I’ll share what I do in my own New Year planning session.

Links Mentioned:

Listen to this episode at TaraSwiger.com/podcast136/

How to get back to work after a break
00
2017-09-21 13:50:18 UTC 00
How to get back to work after a break

The Starship, my online community for makers and artists who want to become their own business expert, is open right now. It has access to all of my classes, a 24/7 forum where you can ask your questions, a weekly live chat where we hold you gently accountable and give you immediate feedback, and an Accountability Partner Program, where you can be matched up with an accountability partner. Check it out here: http://taraswiger.com/starshipbiz

Now, I’m just back from time offline, and I’m following it up with family visits and the holidays, and it’s hard to get back to work, you know?

I’ve found it’s very easy to slip back into just doing the daily grind, doing exactly what I was doing before… but motivation is a bit harder to replace.

So how do you get back to work after taking time off?

 

Links mentioned in this episode:

Listen to the episode at TaraSwiger.com/podcast135/

Apps + Tools for the International Business Lady
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2017-09-21 13:50:18 UTC 00
Apps + Tools for the International Business Lady

Today I'm sharing what apps and tools I used to be offline for two weeks and still keep my business going. We'll talk about my business-specific tools (how I post consistently to social media, without opening my computer) and the travel-specific apps that helped me keep track of a handful of flights, train tickets, and find the cheapest place to live next Ediburgh castle!

 

Listen to the episode and get links for ALL the tools mentioned at TaraSwiger.com/podcast134/

Yarn In the City - an interview with Rachel and Allison
00
2017-09-21 13:50:18 UTC 00
Yarn In the City - an interview with Rachel and Allison

I am sneaking into hotel dining rooms and recording the podcast guerrilla-style this week! I had the opportunity to talk to Rachel and Allison of Yarn in the City, while we were at Geeky Puffin Knitpalooza in Farnham, England. We discussed how they manage all their many hats and what they're enthusiastic about.

You can find links to everything we discuss: 

And if YOU are in the UK, I currently have a handful of signed books, shipping locally! I've reduced the shipping cost for the UK to reflect the...reduced shipping cost! There are just a few, so grab it at http://taraswiger.com/book

 

You can listen to this episode at TaraSwiger.com/podcast133/

When you need to take a break from your business
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2017-09-21 13:50:18 UTC 00
When you need to take a break from your business

You’re going to need a break in your business. It’s unavoidable. It’s part of being a human being, in a fallible body. You’ll need to step back or scale down when you’re sick, when your family is sick, or worse.

But when you need to take a break, when something important happens in your life that needs all your focus, it’s easy to take the short term view, instead of looking at the long view of your life and career.

The short view is: This thing came up, I need to deal with it- I'll put everything in my biz on hold.And look, I get it. When something sideswipes you, you go into short-term problem solving. And that makes sense for extracurricular activities. Maybe you quit book club or you stop teaching Sunday school. Maybe you cut back on expenses like stash enhancement or kit clubs or eating out.

But if you're serious about your biz- then it is not an expense to cut or an extracurricular. It's a part of your income and your mental health. It's the thing that brings you joy or peace or a sense of self-reliance. It probably challenges you & pushes you, but if you want to have it in the future, you gotta take the long view.

Click here to learn all about my newest project: a workbook I created with Stacey Trock of FreshStitches to help YOU plan for a break from your business, whenever you might need it. You'll find it at TaraSwiger.com/leave.

 

Listen to the episode here: TaraSwiger.com/podcast132/

How to Take Action
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2017-09-21 13:50:18 UTC 00
How to Take Action

You have to take action, even when you don’t feel ready.

Today we’re going to talk about what’s stopping you from taking the action you need to take… and how to do it anyhow.

But before we do, I want to let you know that tomorrow, on a free webinar, I’m going to be sharing my experience with taking a leave in my business - how I took 4 weeks mostly offline this summer as I dealt with a new medication and how I’m going to be mostly offline for 14 days during my upcoming trip to the UK. If you’re seeing this when this episode is released, you can sign up for that and to hear allll about how I did it at taraswiger.com/webinar. If you’re listening later you can find that webinar as part of my new class with Stacey Trock of FreshStitches: How to take a break (without breaking your biz). It’s got a workbook that guides you through everything you need to do to be ready for taking your own leave and an interactive Q+A with Stacey and me where we’ll help you develop your own leave - you can find it all at taraswiger.com/leave.

 

Listen to the podcast and access the FREE webinar at TaraSwiger.com/podcast131/

You Have Permission
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2017-09-21 13:50:18 UTC 00
You Have Permission

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)... it's never enough.

Another person can never give you enough validation to make you feel confident if you aren't already.

Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission.

Resources Mentioned:

 

 

Listen to the episode and get the FREE Permission Slip at TaraSwiger.com/podcast130/

Accept That Compliment
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2017-09-21 13:50:18 UTC 00
Accept That Compliment

Wow, your hair looks fantastic today! Your business is really taking off! I love your shoes! Your work is beautiful!

If I said this to you, face-to-face, how would you react?

If you're like most women, you will probably deflect, laugh it off, or flat out argue with me (and studies show that if you're a man, or are already pretty confident, you probably won’t.)

This week's #BizConfidenceChallenge is simple, but SO HARD for many of us: Accept all compliments.

It's not as easy as it sounds, but it's sooooo important for personal AND professional reasons!

In this episode, we'll discuss:
  • How to accept a compliment
  • How NOT accepting a compliment undermines your reputation
  • How accepting compliments builds your confidence

Resources Mentioned:

 

Listen to the episode & get information on the FREE webinar & challenge at TaraSwiger.com/podcast129/

Don't Wait to be Chosen
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2017-09-21 13:50:18 UTC 00
Don't Wait to be Chosen

The reaction to the Biz Confidence Challenge so far blows me away. YOU have so much to be proud of, you have so much to build your confidence on! So... what’s up with the self-doubt?

Why do you doubt you can do awesome things when you’ve already done SO MUCH?

Often self-doubt (or lack of confidence) is tied to fear - we hold ourselves back (or think we're not good enough), not because we have any proof, but because we're waiting on... something.

You may not have even thought of it consciously before, but if you aren't taking the action you want to take, you're waiting on something.

In this episode, I'm full of questions - and you can get a FREE worksheet to help you answer them when you sign up to join the Biz Confidence Challenge!

Listen along with your free workbook so you can figure it out - what are YOU waiting for?

 

To listen to the episode and sign up for the FREE Challenge (and get the FREE workbook), visit TaraSwiger.com/podcast128/

 

 

How to Handle Failure
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2017-09-21 13:50:18 UTC 00
How to Handle Failure

As I hope you’ve learned through the recent weeks of the #BizConfidenceChallenge

Being confident isn’t about being perfect.

It isn’t about believing you can do anything (that’s just arrogance).

Confidence is about believing that you can handle anything. That you will survive anything. That you will be ok. Even if you do the scary thing. Even if there’s a scary outcome.

In this episode, we'll cover:

  • the importance of confidence - why it actually matters
  • how failing at things can actually improve your confidence
  • the importance of mindset

P.S. We'll be covering this topic more in a FREE webinar on Thursday, so make sure you sign up for the Biz Confidence Challenge to get all the details!

Resources + Links Mentioned

Listen to the episode and get access to the FREE webinar at http://taraswiger.com/podcast127

What Confidence IS + IS NOT
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2017-09-21 13:50:18 UTC 00
What Confidence IS + IS NOT

This week's challenge in the Biz Confidence challenge was to list 3 things you're proud of. Not just list them for yourself, but share them with the community on Instagram, using the hashtag #bizconfidencechalenge. And friends, this is hard! Today we're going to talk about why it's hard, and why you need to do it. 

 

 

Resources + Links Mentioned

 

Join the Biz Confidence Challenge + listen to the episode at TaraSwiger.com/podcast126/

You are Enough
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2017-09-21 13:50:18 UTC 00
You are Enough

Today we’re going to talk about the one response I’ve gotten more than any other in the last 2 weeks.

In episode 123, I talked about my experience, and that of my friends and students, with anxiety, depression, and suicide. That episode has sparked more conversation, emails, and Instagram comments than any episode I’ve published so far. And 100% of the replies have said “ME TOO” and “Thank you! It’s so good to know I’m not alone.”

A good percentage of the conversation has revolved around my claim in that episode that you can have a business or be a maker… ANYHOW. You can be broken, jacked up, down in the dumps… and still work on your dream. Yeah, you’re not going to look like other people doing it, but that’s OK. You don’t have to.

So I want to talk more about that today.

 

To listen, visit TaraSwiger.com/podcast125 (and get information on the FREE webinar to go with this episode!)

Collaboration + Self-Publishing with Kathleen & Anne of Filament
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2017-09-21 13:50:18 UTC 00
Collaboration + Self-Publishing with Kathleen & Anne of Filament

Did you ever just *click* with another creative biz owner and want to collaborate?

In today's episode I'm talking to two people who clicked, came up with a crazy idea... and then followed through on it, in a big way.  Anne Poldesak and Kathleen Dames, the editors of the new knitting magazine, Filament, join me to discuss:

  • How they found each other
  • Why a magazine?!
  • What tools they use to work together

Kathleen is a member of the Starship, which is now open! Get the details here. (It closes this Friday!)

To listen to the episode, visit TaraSwiger.com/podcast124/.   Wish you could find a collaboration partner?

Tomorrow I'm sharing what I've learned about working with other business owners, from collaboration to accountability partners to good friends, in a free webinar. To join us, sign up here.

The truth about anxiety and depression
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2017-09-21 13:50:18 UTC 00
The truth about anxiety and depression

Today we’re going to get into some heavy stuff that a LOT of you have talked to me about privately. Over the last 6 months or so, I have been amazed at how many people have come up and talked to me about their mental health or that of a family member - anxiety, depression, and Alzheimers. Stories of their abuse, miscarriage, stillbirths, of their children with Autism and learning disabilities and physical disabilities. And this makes sense statistically, as 1 in 5 adults deal with mental health issues at least once in their life. At every event at least 2 people (if not more) have shared their story with me.

At CGOA in July I started to think: I know it's common among thriving business owners, but you - my dear friends - may not. You're not hearing these stories. And for good reason - it’s personal and these makers aren't called to share it all online. But I am.

I'm here to help you know you're not alone in this. Whether it's feeling overwhelmed, being broke, or even having issues related to mental health, you are NOT alone in struggling with this. And as I share, I want you to remember - whatever you're struggling with, not only are you not alone, but you can also move forward WITH IT. Exactly as you are. People are doing it. You don't have to be different, better, or "more together" to make a business thrive.

Now, before we go on, I wanna give you a warning - I’m going to talk about suicide, depression and anxiety. When I’ve been at my most anxious, reading about other people’s anxiety made my own symptoms worse, so please be kind to yourself. If you’re feeling like you can’t listen to this, that’s OK! But please use this time to talk to someone - tell someone in your life, or talk to a professional. You can call a helpline with professionals of the National Institute of Mental Illness at 800-950-6264. To find affordable options for a mental health professional, visit NAMI.org. Don’t just read stuff on the internet, tell a human being. So go on and stop this and get help if you are feeling panicked or depressed (which doesn’t always mean “sadness” - often it feels like a total disinterest in life).

If you're still in, go ahead and click on the player to listen to the episode.

Resources + Links Mentioned
  • If you feel like you can’t handle your anxiety or you feel deeply uninterested in life for more than 2 weeks and you don’t think you have anyone in your life that will help you, call NAMI: 800-950-6264 or make a doctor’s appointment.
  • Wil Wheaton on ProjectURok
  • Kyla Roma's piece on her generalized anxiety disorder
  • This is the best explanation I found for how I feel. (The bit about scenario building and “intolerance of uncertainty” was eyeopening.)
  • If someone you love has committed (or attempted) suicide: Survivors of Loved Ones to Suicide

How do YOU Get Stuff Done?
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2017-09-21 13:50:18 UTC 00
How do YOU Get Stuff Done?

How do you actually DO the things that need to be done in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

Get the episode and the FREE guide to getting stuff done at TaraSwiger.com/podcast122/

How to say NO to anything
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2017-09-21 13:50:18 UTC 00
How to say NO to anything

Tired of saying “yes” when you want to say no?

We're replaying a popular episode from the past, because it's always a good reminder that you have permission to say no - to anything!

In today’s episode you’ll learn:

  • How to get comfortable saying no.
  • 4 ways to say no
  • My exact scripts for getting more time, avoiding aggressive askers, and saying no.

This is the second part of a three-part (free!) mini-class on Saying No (for fun + profit). Part 1 is here, Part 2 is today’s podcast, and Part 3 is a worksheet (to apply this to your own business), only available if you sign up at the bottom of today's post.

 

Listen in and get the FREE worksheet right here.

How to Get More Done
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2017-09-21 13:50:18 UTC 00
How to Get More Done

I hear from SO many people that they just don't feel motivated to work on their To Do list - from the daily small tasks to the bigger goal-oriented projects.

That's why it's so important to have a system of identifying your goal, breaking it down, and checking off your To Dos. This week we're revisiting a popular podcast from the past, with an all-new transcript and a FREE guide to go with it!

In this episode we’ll discuss

  • The principles for Getting More Done
  • How to stay motivated when you don't feel like working
  • The process I use to make progress on my quarterly goals

 

Want to get more done? Get my FREE distraction-free guide to getting more done.Grab it here.

Check out the other posts + podcasts in this series:

Links Mentioned

Listen to the episode at TaraSwiger.com/podcast119/

How to be authentic (but NOT a hot mess)
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2017-09-21 13:50:18 UTC 00
How to be authentic (but NOT a hot mess)

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I’m going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Want to be authentic online? Get a FREE worksheet to help you work through the questions from this episode! Grab it here.

 

Listen to the episode at TaraSwiger.com/podcast120/

Collaboration + Promotion Partners
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2017-09-21 13:50:18 UTC 00
Collaboration + Promotion Partners

Today we're talking about collaborating and finding promotion partners with knitwear designer Lisa Barnes. Lisa discusses how she found collaborator (and fellow Starship Captain!) Ann Tudor and how they created a new product together, and how she connected with yarn shops.

Links mentioned:   To get your free yarn replacement guide, text "enthusiasm" to 44 222!   Listen to the episode at TaraSwiger.com/podcast118/

How to focus on your Right People
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2017-09-21 13:50:18 UTC 00
How to focus on your Right People

Get more buyers by focusing on the RIGHT people.

This is the heart of effective marketing - speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.

But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?

In this episode we’ll discuss

  • Why focusing on your Right People IS scary (and why you need to do it anyway)
  • How to find the people + be where they are.
  • 5 questions to get closer to your people

Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!)

 

Get them both at TaraSwiger.com/podcast117

Criticism: When you should ignore it and when you should change
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2017-09-21 13:50:18 UTC 00
Criticism: When you should ignore it and when you should change

Should you focus only on the people who love your work, and dismiss everyone else as "not your right people"? Or should you take criticism so you can improve and grow and serve your people better?

The answer is: It depends.

No, you shouldn't listen to ALL criticism.No, you shouldn't ignore ALL criticism.

Instead, you should pay attention to what's useful and ignore what's not.

How do you know which is which? 

In this episode we discuss the  difference between focusing on your Right People and ignoring criticism. You'll also learn how to figure out what you should pay attention to, and what to DO with the criticism you get.  Get the free worksheet to apply this to the next bit of criticism you get!

Listen to the episode and get the transcript at TaraSwiger.com/podcast116/

Reframe it: Turn obstacles into action
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2017-09-21 13:50:18 UTC 00
Reframe it: Turn obstacles into action

Last week we talked about the difference between a Threat vs a Challenge. At the very end of the podcast I gave you a way to turn a threat into a Challenge. This is an example of reframing, or changing the way you think about a problem, in order to see more possible solutions. If you're an email subscriber, you got an email that walked you through the reframing of my own recent obstacle (Didn't get it? Subscribe here!)

I recorded a podcast about this 2 years ago, episode 3, but Starship Captains asked me to dive into it deeper this week. We'll discuss what reframing is, how to do it, and how to turn it into a habit. 

Listen to the episode and get the free transcript at TaraSwiger.com/podcast115/

What's stopping you?
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2017-09-21 13:50:18 UTC 00
What's stopping you?

What's standing in your way?

Let's face it - there are obstacles you'll face on your way to building your creative business. The question isn't how to avoid them, but how to overcome them. It comes down to how you approach them and think about them: Are these obstacles threats or challenges?

In this episode we discuss the difference between a threat and a challenge reaction, and how to have a challenge mindset to the obstacles in your handmade business.

This is inspired by one of the most popular lessons in the #monthofbizlove challenge: Threat vs Challenge Mindset.

 

Listen to the full episode + get the free transcript at http://taraswiger.com/podcast114/

The Real Challenge: Consistency
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2017-09-21 13:50:18 UTC 00
The Real Challenge: Consistency

The real challenge in your business is to show up consistently.

But how? 

You need systems, support, and then... tenacity. It's a matter of sticking with it, day after day. To inspire you to become consistent, you may want to build your own challenge around whatever habit you'd like to develop.

Some examples I mention: 

 

 

To listen to the episode visit TaraSwiger.com/podcast113/

The 4 Foundations of Your Creative Business (AKA, where to spend your time)
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2017-09-21 13:50:18 UTC 00
The 4 Foundations of Your Creative Business (AKA, where to spend your time)

What should you focus on to grow your business? What really matters?

You can boil it all down to the four foundations of a crafty business. Work on these, and you'll see growth and expansion!

If you want to work on these foundations in your business, join us in Lift Off (it closes tomorrow!). Over 6 months you will build each of the foundations, and get greater clarity about what to do in your business.

Learn more about Lift Off at TaraSwiger.com/lift

 

Listen to the episode at TaraSwiger.com/podcast112/

Interview with Fiber Farmer Lisa Check
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2017-09-21 13:50:18 UTC 00
Interview with Fiber Farmer Lisa Check

I'm delighted to be sharing a conversation with Starship Captain, fiber farmer, and yarn dyer Lisa Check, of Flying Goat Farm. To meet more Captains like Lisa, sign up here.

In this conversation we discuss:

  • How she balances her fiber flock with organizing Maryland Sheep + Wool
  • How she plans out big projects (Holiday Sanity, which is only available in Lift Off)
  • What she's struggled with in her business

 

 

Listen to the full episode at TaraSwiger.com/podcast111/

The magical wonder of celebration and review
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2017-09-21 13:50:18 UTC 00
The magical wonder of celebration and review

I just celebrated a birthday! As I do each year, I looked back on the last year and, well, my whole life. Today I share what that review looks like, all of the other ways I build review and celebration into my business, and how you can review your last month.

 In this episode:
  • My Annual Birthday review
  • Weekly celebration
  • Why I start with the question "What's going well?" in the weekly Starship chat
  • Monthly review (a part of both Lift Off and Starship)

You can find the Monthly Review questions in Challenge 6 of the #monthofbizlove workbook! Get it here! 

 

Listen to the podcast at TaraSwiger.com/podcast110/.

How to have a business you love
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2017-09-21 13:50:18 UTC 00
How to have a business you love

How do you build a business you love? How do you transform the biz you have into one you love more?

Sign up here to get the #monthofbizlove workbook/journal and answer the questions I ask in the episode!

In this episode we discuss:
  • The entire map of things you might need to fix in your business
  • The very first step in loving your business
  • What happens after you envision your dream business

Listen to the episode here: TaraSwiger.com/podcast109/

You're invited to love your business: The #monthofbizlove challenge
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2017-09-21 13:50:18 UTC 00
You're invited to love your business: The #monthofbizlove challenge

How do you feel about your business?

Do you LOVE it? Do you love all parts of it?

Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business?

It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love.

If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me in the #MonthofBizLove!

This free #monthofbizlove challenge includes:
  • Daily Instagram Challenges to get you loving your business
  • Daily video lessons exploring the Daily Challenge in depth! (broadcast live on Periscope and uploaded to YouTube)
  • A 30 day workbook to walk you through each challenge!

To join in:

  1. Get your free workbook by signing up here.
  2. Follow me on Instagram to get the daily challenge (you may want to hit "subscribe to updates", so you don't miss a challenge)
  3. Watch the daily videos (follow me on Periscope or subscribe to my YouTube channel)

Listen to the podcast episode and get all the details at TaraSwiger.com/podcast108

3 Lessons from The Introvert Entrepreneur (and a giveaway!)
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2017-09-21 13:50:18 UTC 00
3 Lessons from The Introvert Entrepreneur (and a giveaway!)

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert.  I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. (Scroll down to enter!) 

Resources mentioned Enter the book giveaway here!

Listen to the episode at TaraSwiger.com/podcast107/

A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon
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2017-09-21 13:50:18 UTC 00
A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!).

We discuss:

Register for the retreat by June 1, so you can join us in the knitalong!

Listen to the episode at TaraSwiger.com/podcast106/

How to set (realistic) marketing expectations
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2017-09-21 13:50:18 UTC 00
How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

Listen in at TaraSwiger.com/podcast105/

How to Make Time for Marketing
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2017-09-21 13:50:18 UTC 00
How to Make Time for Marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing "enough" marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

 

Listen in, plus get a FREE worksheet to help you talk about your work without feeling weird, at TaraSwiger.com/podcast104/

How to stop feeling weird talking about your work
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2017-09-21 13:50:18 UTC 00
How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

To apply this to your own business, fill out the free worksheet that comes with this lesson and stop feeling weird talking about your work today!

 

Get the podcast episode and the FREE worksheet to help you talk about your work in totally non-weird ways, right here.

Stop creating marketing distractions
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2017-09-21 13:50:18 UTC 00
Stop creating marketing distractions

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

 

Listen in at TaraSwiger.com/podcast102/.

Why your goal failed (plus a free worksheet for setting better goals!)
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2017-09-21 13:50:18 UTC 00
Why your goal failed (plus a free worksheet for setting better goals!)

What do you do when you don't reach your goal? How do you identify what went wrong (if anything) and set a better goal next time? 

This week we'll cover the 6 reasons your goal might have failed, and how to set a better goal next time.

I created a free worksheet so that you can set reachable, do-able goals every time!

Just visit the podcast post, put in your email address and you'll get it in your inbox (along with the full transcript of this episode!).

Listen in here: TaraSwiger.com/podcast101/

Call-in Q+A with Tara Swiger
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2017-09-21 13:50:18 UTC 00
Call-in Q+A with Tara Swiger

YOU GUYS! It's episode 100!

I can't believe that we have been hanging out for 100 episodes (I can't believe I stuck with it! I can't believe YOU stuck with me!). To celebrate, I did something all new - a call-in show! I invited you, in episode 98, to call me with your questions. And you did - yay!

And boy, your questions were awesome! The first question got me so fired up that I created a totally new worksheet for you, to help you figure out your own best email opt-in!

 

To listen in and get YOUR free worksheet, visit TaraSwiger.com/podcast100

An interview with knitwear designer and retreat organizer Varian Brandon
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2017-09-21 13:50:18 UTC 00
An interview with knitwear designer and retreat organizer Varian Brandon

Today I'm delighted to be talking to retreat organizer and knitwear designer Varian Brandon. She shares  how she got started designing, what a normal workday is like, and how she deals with the Comparison Trap. Varian's a member of the Starship (which is open now!) and we discuss how it's shaped how she thinks about her business. If you loved this episode, hang out with Varian on Periscope!

 

Listen to the episode: TaraSwiger.com/podcast99/

Be the Captain of your own Ship
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2017-09-21 13:50:18 UTC 00
Be the Captain of your own Ship

The Starship is now boarding!

The Starship is called the Starship because it a space full of people who are interested in being the Captain of their own ship. But what does that mean?

To be the Captain of your business and life: 

  • Take ownership
  • Set a course
  • Choose the tools
  • Sail your own ship

 

We discuss exactly how to do that in this episode!

Got a question you want to ask me about my business, podcast, life, or do you want to get my answers to your business questions? Call and ask me! Your question may make it into episode 100! Just call  (567) 393-8272 THIS week! 

 

Listen to the episode at TaraSwiger.com/podcast98/

Interview with singer, designer, intentional living coach Lynn Hershberger
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2017-09-21 13:50:18 UTC 00
Interview with singer, designer, intentional living coach Lynn Hershberger

Today I'm thrilled to be talking to singer, Intentional Living Coach for creatives and Starship Captain Lynn Hershberger. Please note that the Starship isn't open now... but it will be in just a  few days! Sign up here to learn more!

We discuss: 

  • How she combines multiple creative income streams 
  • How she manages to work on all the different areas of her business
  • Makers have a LOT of supplies - how to deal with the clutter
  Links: 

Listen to the episode at TaraSwiger.com/podcast97/

An interview with Yarn shop owner and Craft Wars survivor, Esther Hall
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2017-09-21 13:50:18 UTC 00
An interview with Yarn shop owner and Craft Wars survivor, Esther Hall

At Midwest Craft Con, I was delighted to meet Esther Hall, owner of Yarn It and Dash in Columbus. After about 5 minutes of talking to her, I blurted, "Oh my goodness, my listeners would loooove to meet you! Can I interview you for my podcast?"

After teaching all day, we snuck into the "trade show" space, set up my phone, turned on Periscope, and started recording.

We discussed: 

  • What it was like to be on TLC's Craft Wars (with Tori Spelling! Ahh!)
  • How she researched and put together a business plan for her yarn shop (there is so much to learn here!)
  • How she chooses indie vendors to work with

Listen to the episode at TaraSwiger.com/podcast96/

Fit all of your marketing pieces together
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2017-09-21 13:50:18 UTC 00
Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Listen to the episode: TaraSwiger.com/podcast95/

4 steps to sound like a human, connect with your customers, and sell more stuff
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2017-09-21 13:50:18 UTC 00
4 steps to sound like a human, connect with your customers, and sell more stuff

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me - Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

 

Listen to the episode at TaraSwiger.com/podcast94/

The difference between arrogance and confidence
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2017-09-21 13:50:18 UTC 00
The difference between arrogance and confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

Listen to this episode at TaraSwiger.com/podcast93/

Inspiration isn't enough
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2017-09-21 13:50:18 UTC 00
Inspiration isn't enough

Inspiration isn't enough. In fact, on its own, it can be dangerous.Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

To listen to the episode, visit TaraSwiger.com/podcast92/

Why you're afraid of setting a goal
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2017-09-21 13:50:18 UTC 00
Why you're afraid of setting a goal

Choosing is hard. But to move your business foward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, "What if you're afraid of setting a goal?"

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

 

Listen to the episode at TaraSwiger.com/podcast91/

The 8 Best Books for your Creative Business
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2017-09-21 13:50:18 UTC 00
The 8 Best Books for your Creative Business

What are the best books for your creative business?

Today I decided to share the best books for your specific situation. Listen in to find out what I suggest for where you are in your business journey!

 This topic was suggested by Ana on Periscope. I broadcast these podcast recordings a whole week early, on Periscope. If you’d like to get early access, follow me at Periscope.tv/TaraSwiger. I also publish a video version of this podcast on YouTube along with a new lesson every week!

 

Resources:

 

 

Listen in: TaraSwiger.com/podcast90/

Episode 89: What do you want from this year?
27:15
2017-09-21 13:50:18 UTC 27:15
Episode 89: What do you want from this year?

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time - this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

Listen to the episode at TaraSwiger.com/podcast89/

 

Episode 88: Marketing Burnout
24:49
2017-09-21 13:50:18 UTC 24:49
Episode 88: Marketing Burnout

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

Listen to the episode: TaraSwiger.com/podcast88/

7 principles for an awesome 2016
20:20
2017-09-21 13:50:18 UTC 20:20
7 principles for an awesome 2016

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

Listen in at TaraSwiger.com/podcast87/

3 Creative Business Lessons I Learned in 2015
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2017-09-21 13:50:18 UTC 00
3 Creative Business Lessons I Learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links:

Listen in at TaraSwiger.com/podcast86/

Your biggest challenge: overwhelm
19:09
2017-09-21 13:50:18 UTC 19:09
Your biggest challenge: overwhelm

Overwhelm.

In this episode we discuss:

Listen in at TaraSwiger.com/podcast85/

How to get traction in your creative business
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2017-09-21 13:50:18 UTC 00
How to get traction in your creative business

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? 

In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales.

 Links mentioned:

To listen in, go to TaraSwiger.com/podcast84/

Enjoy the end of the year in your business
17:31
2017-09-21 13:50:18 UTC 17:31
Enjoy the end of the year in your business

How can you enjoy the end of the year and the holidays, while maintaining your business and your sanity?

This question was asked a few weeks ago on Periscope, and I wanted to dive into a more thorough answer and share it with you here. You can follow me on Periscope to get the podcast episodes a full week before they come out; I'm TaraSwiger on Periscope or you can catch broadcasts at Katch.me/TaraSwiger.

It's the week of American Thanksgiving, which kicks off the holiday season here in the States, with Thanksgiving, Hanukkah, Christmas, Solstice and the New Year. If you celebrate even one of those holidays, and you're running a business, this can become a hectic time of year and soon it's already the new year, with all its new projects and excitement.

But I want you to have a sane and happy holiday season. I want you to both have the kind of time with your family or friends that you want AND see the kind of business growth you want. I don't want you to stumble into 2016 feeling fried from the last month of 2015. So here's how we do that.

  1. Decide what you want.
  2. Determine what it will require.
  3. Commit to it.
  4. Do what it takes.
  5. Review and readjust weekly.

Listen in to learn exactly how to enjoy this time and end the year strong and profitable in your business! TaraSwiger.com/podcast83/

Fear & Success in your creative business
13:06
2017-09-21 13:50:18 UTC 13:06
Fear & Success in your creative business

Inspired by your replies to the #BizConfidenceChallenge, today we're exploring the intersection of Fear and Success. We think they're mutually exclusive. We think that we need to wait until we have confidence before we take action. We think that if we feel fear, we definitely won't be successful.

Listen in here: TaraSwiger.com/podcast82/

How to be authentic and not a hot mess
20:14
2017-09-21 13:50:18 UTC 20:14
How to be authentic and not a hot mess

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Listen in at TaraSwiger.com/podcast81/

A conversation with Laureen Marchand
25:29
2017-09-21 13:50:18 UTC 25:29
A conversation with Laureen Marchand

Today I'm delighted to be talking to  Laureen Marchand, a painter and a Starship Captain. She shares a great resource for Canadian artists (Carfac), how she keeps the faith when she feels disappointed and how she built a gallery on her back porch. You can her beautiful art on her website.

 

Listen to the episode at TaraSwiger.com/podcast80/

Defeat Self Doubt
23:40
2017-09-21 13:50:18 UTC 23:40
Defeat Self Doubt

Are you NOT working on your business because of self doubt? Do you lack the confidence to take the steps you know you need to take? If so, you are not alone.

“Every time I go to do something, I am stopped by self-doubt.”

“I’m not sure I’m good enough.”

“I’m not big enough for that yet.”

“Oh, they probably won’t accept me, or buy from me, or want my thing.”

I hear this all the time from the makers I work with. This is self-doubt. And this is a HUGE problem for your business.

In today's episode, I share 6 ways to defeat self-doubt in your business and your life.

Resources

 

Listen to the episode here: TaraSwiger.com/podcast79/

Grace Dobush on making the most of business conferences
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2017-09-21 13:50:18 UTC 00
Grace Dobush on making the most of business conferences

My guest today is freelance journalist and organizer of the Crafty Supermarket and Midwest Craft Con, a conference for crafty businesses, Grace Dobush.

We talk about:  Grace's favorite part of organizing a craft show How to talk to strangers at conferences (without feeling weird) What she's enthusiastic about right now (and the similarity between geeky sub-cultures)   Links:  

Listen to the episode at TaraSwiger.com/podcast78/

The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)
19:43
2017-09-21 13:50:18 UTC 19:43
The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)

I'm about to fly across the country and teach at School House Craft, a two-day business conference for makers. I'm so excited, but this hasn't always been the case.

I used to get SO NERVOUS before something like this. I would worry that my introversion was going to sideline me. I was worried that I was going to have to sit out a huge part of the fun, or I'd miss out on all the good stuff, because I would need my alone time.

I'm not any less introverted than I was a couple of months ago, but I'm hardly worried about introversion this time, because I've learned how to handle conferences, and I've learned that I CAN handle conferences, without getting totally fried from over-stimulation. In today's episode, I'm going to share what I've learned about surviving and enjoying conferences as an introvert. 

 

Listen to the episode at TaraSwiger.com/podcast77/

A Conversation with Jill Wolcott
32:30
2017-09-21 13:50:18 UTC 32:30
A Conversation with Jill Wolcott

Jill Wolcott is a knitter designer at Jill Wolcott Knits, a knitting instructor (she recently taught on Craftsy) and a teacher at the Fashion Institute of Design and Merchandising in San Francisco, CA.

We discuss:

  • A love of math
  • How her work as a designer affects her knitting design
  • Doing what you want vs. what people will buy
  • The lessons learned in a "failed" project

Jill mentions that she's a member of the Starship. You can sign up (for free!) to learn more here.

Listen to the episode at TaraSwiger.com/podcast76

Why aren't people buying? Here's how to find the reason & crush it.
28:23
2017-09-21 13:50:18 UTC 28:23
Why aren't people buying? Here's how to find the reason & crush it.

Why aren't your followers buying your product? How do you figure out what's stopping them and destroy the impediment?

In this episode we're going to cover all the steps to overcoming your customers' objections. I'm so looking forward to tackling one of the most confusing questions: WHY aren't people buying your thing!?

We'll cover: 

  • What is an objection?
  • How do you find the objections to your products?
  • How do you crush objections?

Links Mentioned:

Listen in here: https://taraswiger.com/podcast75/ ‎

Why your creative business dreams haven't come true
15:37
2017-09-21 13:50:18 UTC 15:37
Why your creative business dreams haven't come true

Why isn't it working? Are you not doing enough?Having a business can be frustrating, especially when your dreams and hopes don't seem to be working out. In today’s episode I’m going to share the three reasons why your dreams for your business haven’t come true - yet - and what you can do to fix this.

But before we dive into today’s episode, I want to remind you that if you’re listening to this when it first drops, that the Starship is now open. Click here  to learn more about it.

Listen to the episode here: TaraSwiger.com/podcast74/

Are you limiting yourself?
22:13
2017-09-22 23:45:55 UTC 22:13
Are you limiting yourself?

I'm not the kind of person who.... makes a lot of money has a super successful business would ever be good at sales could ever be self-promotional

How many times have you caught yourself saying a version of this: "I'm not the kind of person who...." I know I do it all the time, and my recent experience is the inspiration behind this episode. We'll talk about why it's true that you really aren't that kind of person and how to become the kind of person who reaches your goals and lives your dream. It all comes down to the habits you have now and the habits you can create.

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast175

How to apply the Slight Edge
11:37
2017-09-22 23:45:55 UTC 11:37
How to apply the Slight Edge

There is no shortcut to success.

To be a success, which is just another way of saying, to reach your goals and dreams, there isn't a secret sauce. There isn't something special that successful people know that you don't. It's super simple: You do the same habits, the same things you know to do, day after day. Over time, they build upon each other into a successful business, succesful relationships, and a successful life. That's the premise of the Slight Edge by Jeff Olson and in today's episode, I share how to apply it to your life and creative business. I highly recommend this book!

Listen in and get your access to the free library of podcast transcripts at TaraSwiger.com/podcast174

How to fix YOUR relationship with money
34:21
2017-09-22 23:45:55 UTC 34:21
How to fix YOUR relationship with money

After my episode about healing MY relationship with money, I got so many replies saying, I REALLY NEED TO DO THIS: HOW?! Today, we’ll dive into the how of healing your own relationship with money.

Links I Mentioned: 

Listen in and get your free transcript at TaraSwiger.com/podcast173

Inside the Starship: Who, What and How we build stellar businesses
24:05
2017-09-22 23:45:55 UTC 24:05
Inside the Starship: Who, What and How we build stellar businesses

The Starship. You may have heard me mention that in the past, but judging from your emails… you have no idea what I’m talking about. In today’s episode I’m going to take you behind the scenes of my private online community.

Links about Community and Accountability:

Links to the Starship Captains I mentioned: 

Interviews with Starship Captains:

Listen in and get your free transcript at TaraSwiger.com/podcast172

How to get more REJECTION & grow your biz
17:29
2017-09-22 23:45:55 UTC 17:29
How to get more REJECTION & grow your biz

Today I want to talk about something that is so vital for your business success, but so very unpleasant: Rejection. We're gonna talk about why it matters and why you need to focus on getting MORE rejection in order for your business to grow.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast171

Your Questions Answered: Pricing, Quitting Your Day Job, and more
35:28
2017-09-22 23:45:55 UTC 35:28
Your Questions Answered: Pricing, Quitting Your Day Job, and more

How do you go full-time? How do you avoid perfection while still continuously improving? How much time should you spend marketing vs making? How much is “too” much?

Today I’m answering your questions from my recent Instagram post!

Links I mention:

Listen in and get your free podcast transcript at TaraSwiger.com/podcast170/

The social media tools I use and why
26:47
2017-09-22 23:45:55 UTC 26:47
The social media tools I use and why

Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast169/

How (and why) my business has changed over the years: an inside look
42:08
2017-09-22 23:45:55 UTC 42:08
How (and why) my business has changed over the years: an inside look

I started my first business in 2006. 11 years later, it’s changed a lot on the outside, but the overarching themes and my own Mission have remained surprisingly cohesive.

Today, we’ll look at how the message and intention have remained the same while the delivery has changed.

Links & Resources Mentioned:

Listen in and get the free transcript at TaraSwiger.com/podcast168.

Happiness and Radical Responsibility
22:43
2017-09-22 23:45:55 UTC 22:43
Happiness and Radical Responsibility

Let’s talk more about happiness and work - how to shift your perceptions, so that you can get more done.

A grumpy person doesn't get much work done. A person who is focused on all the reasons something WON'T work doesn't make much progress towards making it work. The good news is: you're in charge of this.

You are responsible for your perception and your attitude. And that, in turn, affects how smart and hard you work, and that affects your results.

Links Mentioned:

Listen and get your free transcript at TaraSwiger.com/podcast167/

How to make every day a great day
27:41
2017-09-22 23:45:55 UTC 27:41
How to make every day a great day

“Success is not the key to happiness. Happiness is the key to success.” -Albert Schweitzer

Today I share my own morning routine, and how it reflects habits that increase happiness. We’re also going to talk about the role of happiness in your business and how it can help you do what you do.

I use essential oils to help me create habits, have a great morning, and shift my mood. If you wanna learn more about the oils I mention in this episode, join me for a free workshop tomorrow!

Links Mentioned Recommended Reading

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast166/

Your questions answered: making friends, failed launches, and why you need a business profile
29:37
2017-09-22 23:45:55 UTC 29:37
Your questions answered: making friends, failed launches, and why you need a business profile

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). Today we'll cover:

  • Making friends
  • Failed launches
  • Why you need a business profile
Resources: Check out these awesome handmade businesses:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast164/

2017 is halfway over. How about your goals?
20:54
2017-09-22 23:45:55 UTC 20:54
2017 is halfway over. How about your goals?

It's the halfway point of 2017!

How are your goals coming? Are you halfway through your goals? Or can you see how you're building momentum and will be there soon?

Or, are you realizing that you're NOT halfway to your goals?

Today we're going to talk about what to do about the goals you haven't reached and how to reset your goals and process, so you can get where you wanna go by the end of the year.

Links Mentioned

Watch or listen to this episode at TaraSwiger.com/podcast163/

How to launch your next product or design
26:42
2017-09-22 23:45:55 UTC 26:42
How to launch your next product or design

How do you get people excited about what you're offering? Do a launch! In this episode I'll walk you through the process of launching anything in your business - a new product, service, design, or whatever it is you sell! We'll also talk about why it's important to officially launch something, rather than just listing it and doing your regular marketing.

Links Mentioned

This was originally created to answer a Starship question in our monthly Q+A. To be notified when the Starship boards next, sign up here: http://taraswiger.com/starshipbiz

 

Watch or listen to this episode at TaraSwiger.com/podcast162/

How I changed my relationship with money
41:05
2017-09-22 23:45:55 UTC 41:05
How I changed my relationship with money

What is your relationship with money like?

Are you friends? Are you terrified by it? Do you feel gross when we talk about it? Today I’m going to explain what I meant when I said in a recent episode that I improved my relationship with money. I’m also going to give you some ways to work on your own relationship with money.

Resources Mentioned:

Watch or listen to this episode at TaraSwiger.com/podcast161/

What I've learned in 35 years
37:26
2017-09-22 23:45:55 UTC 37:26
What I've learned in 35 years

Each year on my birthday, I look back at the past year, and at past birthdays, and try to make sense of it all. So today I'm going to share the big lessons of this last year, and well, the last 35 years.

It's important to celebrate even the small wins, but sometimes it's hard to actually make yourself do it!

I have written online about my birthday for the last 8 years - this will be the ninth!

Links Mentioned:

 

Listen to or watch the episode right here: TaraSwiger.com/podcast160/

Your questions answered: email list growth, self-publishing and what I'd do differently
41:40
2017-09-22 23:45:55 UTC 41:40
Your questions answered: email list growth, self-publishing and what I'd do differently

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

Listen to the episode or watch it at Taraswiger.com/podcast159

Your questions answered: Coming back after illness, finding time for everything, and handling discouragement
19:19
2017-09-22 23:45:55 UTC 19:19
Your questions answered: Coming back after illness, finding time for everything, and handling discouragement

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!) In fact, I received so many questions, I split them into two podcasts.  Today we'll cover:

  • Coming back after illness
  • Finding time for everything
  • Handling discouragement

Watch or listen to the episode at: TaraSwiger.com/podcast158

 

What people get wrong about marketing
10:18
2017-09-22 23:45:55 UTC 10:18
What people get wrong about marketing

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing on social media is effective.

 

Resources Mentioned:

 

Watch or listen to the episode at TaraSwiger.com/podcast157

The article that changed how I do business
13:08
2017-09-22 23:45:55 UTC 13:08
The article that changed how I do business

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

 

Resources Mentioned:

 

Watch or listen to this episode at TaraSwiger.com/podcast156

 

Your Mindset Matters: How Joeli uses affirmations
46:09
2017-09-22 23:45:55 UTC 46:09
Your Mindset Matters: How Joeli uses affirmations

In this episode I'm talking to Joeli about mindset - how to get your mind in the right place so that you can do the work you need to do in your business. Do you struggle to do what you actually need to do in your biz? Do you get to a point where you feel so stuck that you get bogged down in feeling bad, and then you don't take any action? If so - you're not alone! Watch or listen to the episode for commiseration from Joeli and I and some tips for getting in the right mindset to do your best work.

Resources Mentioned:

Watch or listen to the episode here: http://taraswiger.com/podcast155/

Long term vs short term decision-making
18:05
2017-09-22 23:45:55 UTC 18:05
Long term vs short term decision-making

Are you focused on the long term or short term? Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions.

Resources Mentioned:

 

Listen to or watch the episode at TaraSwiger.com/podcast154/

Anxiety + Depression: What works, 1 year later
39:02
2017-09-22 23:45:55 UTC 39:02
Anxiety + Depression: What works, 1 year later

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on.

I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO?

Today I'd like to share what I've found works for me.

 

Listen to the episode or watch it at TaraSwiger.com/podcast153/

Results from Your Income Reports
38:53
2017-09-22 23:45:55 UTC 38:53
Results from Your Income Reports

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode.

All told, there were 80 responses, and of those 37% make handmade products and 47% sell patterns or designs I've split up the answers into two sections and will talk about each of them separately. Watch or listen to the episode to hear all about it!

Resources Mentioned
  • Have you looked at your numbers? Are you ready to take control of your business finances? Sign up for Pay Yourself, where I'll walk you through the whole process of finding your profit margin (and tweaking it as needed), determining the profitability of prospective projects, and how to adjust your finances so that you can regularly begin to pay yourself. You'll find it right here: TaraSwiger.com/profit
  • Of all the people who are rocking their goals, their secret formula was consistency. More on that here.

 

Watch it or listen in right here: TaraSwiger.com/podcast152/

One pricing strategy does NOT fit all
12:45
2017-09-22 23:45:55 UTC 12:45
One pricing strategy does NOT fit all

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use?

And the answer is: it depends.

In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time.

For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it - so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box on this page: TaraSwiger.com/podcast151/

Do you have a business or a hobby?
29:46
2017-09-22 23:45:55 UTC 29:46
Do you have a business or a hobby?

Do you have a business or a hobby? You may have turned your hobby into a business, you may make sales, but is it REALLY a business? When people talk to me about this issue, they mention taxes, business names, income… but that's not the answer. You can have a business and not have made a dime yet. And you can have a hobby that makes money. 

So do you have a business or do you have a hobby?

Listen to the episode (or watch in the video player!) to figure it out! You'll find it at TaraSwiger.com/podcast150/

Should you work for free?
16:09
2017-09-22 23:45:55 UTC 16:09
Should you work for free?

Should you work for free? Most of the conversation in the craft world says: NO. Don't work for free. Don't give it away. Just Say No.

And I agree. Most of the time. In today's episode I'll tell you when you SHOULD work for free, and how to decide if you should take the "opportunity" or not.

 

 

Visit TaraSwiger.com/podcast148/ to listen to this episode and get a FREE worksheet to go with it!

5 accounting terms you need to know in your handmade business
22:22
2017-09-22 23:45:56 UTC 22:22
5 accounting terms you need to know in your handmade business

Do you feel a little insecure talking to bankers or fancy businessmen about your handmade business because you don’t know all the accounting terms? Want to talk about money and make decisions more comfortably?

Today I’m going to introduce you to five accounting terms so we can talk more about money!

Before we dive into the terminology I want to tell you this - the Starship, my online community for makers and artists, which includes access to all of my classes, including the updated and expanded Pay Yourself and Pricing 101, opens next week. I’m not going to open it to the whole world, only to the people who have signed up to learn more about it at taraswiger.com/starshipbiz.

So if you wanna learn more about it and if it’s for you, go to taraswiger.com/starshipbiz. Because I’ve added new and updated classes to it this year, the price is going up when it opens next time, so if you want in at its current price, you gotta be signed up at taraswiger.com/starshipbiz.

 

Resources
  • My newest class, Pay Yourself, opens soon! Sign up here to be notified when it's open.
  • The Starship opens this March, but you've gotta be on the list to know when it does! Click here to sign up.

 

To listen to this episode visit TaraSwiger.com/podcast147/

 

Lessons learned from real income reports
22:53
2017-09-22 23:45:56 UTC 22:53
Lessons learned from real income reports

What do people REALLY make in their handmade businesses?

Two years ago, after seeing tons of income reports from bloggers & coaches I started to wonder what an income report would look like from a maker.

I decided to hold a survey to collect income reports for 2 reasons:

  1. The reports I saw from bloggers and coaches were just NOT comparable to a handmade business.
  2. It’s way more useful to know what lots of people are doing than what ONE superstar is doing.

So I created a survey, where you could share your numbers and your feelings with me. And I’m doing it again this year. You can go to taraswiger.com/income and share your response with me totally anonymously.

Listen to the episode to find out why it's important to know your numbers, and also to put them in context.

More resources

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast146/

 

How do you get out of bed in the morning when everything is awful?
00
2017-09-22 23:45:56 UTC 00
How do you get out of bed in the morning when everything is awful?

This weekend at Midwest Craft Con, I was on a panel about depression and anxiety. At the end we had a Q+A and I wanted to talk today about a question that has stuck with  me: How do you get out of bed when everything is awful?

What gets YOU out of bed?

 

Listen to this episode or watch the video at TaraSwiger.com/podcast145/

How to have a business you LOVE
00
2017-09-22 23:45:56 UTC 00
How to have a business you LOVE

I want you to have a business you love. And by that, I don't just mean that you love making what you make, but that you also love how you're spending your time and you feel fairly compensated. Today we'll talk about the most common reasons people don't love their businesses and solutions for each one. We'll also cover the thing most likely to make you love your business.

If you need to get clearer on what you would love, check out Map Your Business. I guide you through discovering what you want, where you want to be, and then breaking that down into a doable plan. It's available on Amazon in both paperback or Kindle, or you can get a signed version on my site at TaraSwiger.com/map. If you have one and you love it, please share it with the hashtag #mapyourbusiness. Grab your copy at TaraSwiger.com/map

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast144/

5 steps to effective copywriting
00
2017-09-22 23:45:56 UTC 00
5 steps to effective copywriting

To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?

This week we’re talking about effective copywriting - writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.

Resources:

Do you love the podcast? Never listen? Tell me where to spend my energy by filling out the survey, right here: http://taraswiger.com/survey

 

Listen to this episode or watch the video at TaraSwiger.com/podcast143/

Conversations from the TNNA Trade Show Floor
00
2017-09-22 23:45:56 UTC 00
Conversations from the TNNA Trade Show Floor

This week we're doing something different - I'm taking you with me as I walk around the trade show at TNNA. We'll meet yarn shop owners, vendors (yarn companies) and see some pretty stuff!

Whether you're in the yarn industry or not, I thought you'd enjoy seeing what a trade show looks like, how the vendors set up and how they talk to everyone who walks into their booth. These conversations are edited, because it was recorded live and there are, like in life, a million interruptions.

Click here to watch the video version of the podcast!

If you usually listen to the audio podcast, I encourage you to watch the video, so you can see the faces and the beautiful yarn!

The key to consistency + success = Grit
00
2017-09-22 23:45:56 UTC 00
The key to consistency + success = Grit

Do you struggle to set goals, because you’re afraid of missing out on everything else you should be doing? Do you feel like you’re pulled in a million different directions? Today we’re going to talk about why that is, and how to clarify what you want from your business, both from the Big Picture to what you’ll actually do today, and all the stuff in between.

 

Resources:

 

Listen to the episode and get the FREE transcript at http://taraswiger.com/podcast141/

9 emails you can send for your handmade business tomorrow
00
2017-09-22 23:45:56 UTC 00
9 emails you can send for your handmade business tomorrow

How do you feel about the emails you send, right now? Do they result in sales and conversations with your readers? If not, it's time to experiment. Today I'll share 9 kinds of emails you can be sending for your handmade business.

Links Mentioned:

 

Listen to the episode and get the transcript for FREE at TaraSwiger.com/podcast140/

Avoid these 3 Instagram Mistakes
00
2017-09-22 23:45:56 UTC 00
Avoid these 3 Instagram Mistakes

Today on the podcast, I’m not alone! I’m here with knitwear designer, tech editor, teacher, and co-host of the Manchester workshops, Joeli Kelly of JoeliCreates.com.

Joeli reviewed Instagram accounts and found that the same 3 mistakes kept popping up again and again. In this episode, we explore those mistakes (and how you can stop making them!). 

To help you avoid these mistakes and use Instagram in a way that works for you, Joeli and I have put together 5 days of challenges and prompts that will elevate your Instagram. To join in, go to http://taraswiger.com/elevateinsta

 

Listen to the podcast episode and sign up to join the FREE Instagram challenge at TaraSwiger.com/podcast139/

Instagram Stories, Fear of Missing Out, and more of your questions answered
46:26
2017-09-22 23:45:56 UTC 46:26
Instagram Stories, Fear of Missing Out, and more of your questions answered

Get more goodness and support the podcast: http://patreon.com/taraswiger

Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover:

How to decide between ideas for new products How to use social media without wasting too much time How to use Instagram Stories for your handmade business

If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here: http://patreon.com/TaraSwiger Thanks!

Find links to everything I mentioned and get the free transcript at: http://taraswiger.com/podcast138/

 

The one resolution you should make (and how to do it)
00
2017-09-22 23:45:56 UTC 00
The one resolution you should make (and how to do it)

What is the ONE thing you should focus on in the New Year, if you want to grow your business, improve your marketing, and make more money? Today we’re going to look at what your #1 resolution in the new year should be and 5 steps to actually DO it.

Links Mentioned

Wanna get more consistent in the New Year? Enter your e-mail address in the box below this post to get a FREE worksheet to help you do it: http://taraswiger.com/podcast137/

The importance of planning for the New Year (and how I do it)
00
2017-09-22 23:45:56 UTC 00
The importance of planning for the New Year (and how I do it)

Did your 2016 go as planned? Are you feeling discouraged or sidetracked or thrilled? No matter how your 2016 has gone, you can create a better 2017. Today we’ll hear from a non-planner about how planning projects has made his life better, and I’ll share what I do in my own New Year planning session.

Links Mentioned:

Listen to this episode at TaraSwiger.com/podcast136/

How to get back to work after a break
00
2017-09-22 23:45:56 UTC 00
How to get back to work after a break

The Starship, my online community for makers and artists who want to become their own business expert, is open right now. It has access to all of my classes, a 24/7 forum where you can ask your questions, a weekly live chat where we hold you gently accountable and give you immediate feedback, and an Accountability Partner Program, where you can be matched up with an accountability partner. Check it out here: http://taraswiger.com/starshipbiz

Now, I’m just back from time offline, and I’m following it up with family visits and the holidays, and it’s hard to get back to work, you know?

I’ve found it’s very easy to slip back into just doing the daily grind, doing exactly what I was doing before… but motivation is a bit harder to replace.

So how do you get back to work after taking time off?

 

Links mentioned in this episode:

Listen to the episode at TaraSwiger.com/podcast135/

Apps + Tools for the International Business Lady
00
2017-09-22 23:45:56 UTC 00
Apps + Tools for the International Business Lady

Today I'm sharing what apps and tools I used to be offline for two weeks and still keep my business going. We'll talk about my business-specific tools (how I post consistently to social media, without opening my computer) and the travel-specific apps that helped me keep track of a handful of flights, train tickets, and find the cheapest place to live next Ediburgh castle!

 

Listen to the episode and get links for ALL the tools mentioned at TaraSwiger.com/podcast134/

Yarn In the City - an interview with Rachel and Allison
00
2017-09-22 23:45:56 UTC 00
Yarn In the City - an interview with Rachel and Allison

I am sneaking into hotel dining rooms and recording the podcast guerrilla-style this week! I had the opportunity to talk to Rachel and Allison of Yarn in the City, while we were at Geeky Puffin Knitpalooza in Farnham, England. We discussed how they manage all their many hats and what they're enthusiastic about.

You can find links to everything we discuss: 

And if YOU are in the UK, I currently have a handful of signed books, shipping locally! I've reduced the shipping cost for the UK to reflect the...reduced shipping cost! There are just a few, so grab it at http://taraswiger.com/book

 

You can listen to this episode at TaraSwiger.com/podcast133/

When you need to take a break from your business
00
2017-09-22 23:45:56 UTC 00
When you need to take a break from your business

You’re going to need a break in your business. It’s unavoidable. It’s part of being a human being, in a fallible body. You’ll need to step back or scale down when you’re sick, when your family is sick, or worse.

But when you need to take a break, when something important happens in your life that needs all your focus, it’s easy to take the short term view, instead of looking at the long view of your life and career.

The short view is: This thing came up, I need to deal with it- I'll put everything in my biz on hold.And look, I get it. When something sideswipes you, you go into short-term problem solving. And that makes sense for extracurricular activities. Maybe you quit book club or you stop teaching Sunday school. Maybe you cut back on expenses like stash enhancement or kit clubs or eating out.

But if you're serious about your biz- then it is not an expense to cut or an extracurricular. It's a part of your income and your mental health. It's the thing that brings you joy or peace or a sense of self-reliance. It probably challenges you & pushes you, but if you want to have it in the future, you gotta take the long view.

Click here to learn all about my newest project: a workbook I created with Stacey Trock of FreshStitches to help YOU plan for a break from your business, whenever you might need it. You'll find it at TaraSwiger.com/leave.

 

Listen to the episode here: TaraSwiger.com/podcast132/

How to Take Action
00
2017-09-22 23:45:56 UTC 00
How to Take Action

You have to take action, even when you don’t feel ready.

Today we’re going to talk about what’s stopping you from taking the action you need to take… and how to do it anyhow.

But before we do, I want to let you know that tomorrow, on a free webinar, I’m going to be sharing my experience with taking a leave in my business - how I took 4 weeks mostly offline this summer as I dealt with a new medication and how I’m going to be mostly offline for 14 days during my upcoming trip to the UK. If you’re seeing this when this episode is released, you can sign up for that and to hear allll about how I did it at taraswiger.com/webinar. If you’re listening later you can find that webinar as part of my new class with Stacey Trock of FreshStitches: How to take a break (without breaking your biz). It’s got a workbook that guides you through everything you need to do to be ready for taking your own leave and an interactive Q+A with Stacey and me where we’ll help you develop your own leave - you can find it all at taraswiger.com/leave.

 

Listen to the podcast and access the FREE webinar at TaraSwiger.com/podcast131/

You Have Permission
00
2017-09-22 23:45:56 UTC 00
You Have Permission

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)... it's never enough.

Another person can never give you enough validation to make you feel confident if you aren't already.

Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission.

Resources Mentioned:

 

 

Listen to the episode and get the FREE Permission Slip at TaraSwiger.com/podcast130/

Accept That Compliment
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2017-09-22 23:45:56 UTC 00
Accept That Compliment

Wow, your hair looks fantastic today! Your business is really taking off! I love your shoes! Your work is beautiful!

If I said this to you, face-to-face, how would you react?

If you're like most women, you will probably deflect, laugh it off, or flat out argue with me (and studies show that if you're a man, or are already pretty confident, you probably won’t.)

This week's #BizConfidenceChallenge is simple, but SO HARD for many of us: Accept all compliments.

It's not as easy as it sounds, but it's sooooo important for personal AND professional reasons!

In this episode, we'll discuss:
  • How to accept a compliment
  • How NOT accepting a compliment undermines your reputation
  • How accepting compliments builds your confidence

Resources Mentioned:

 

Listen to the episode & get information on the FREE webinar & challenge at TaraSwiger.com/podcast129/

Don't Wait to be Chosen
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2017-09-22 23:45:56 UTC 00
Don't Wait to be Chosen

The reaction to the Biz Confidence Challenge so far blows me away. YOU have so much to be proud of, you have so much to build your confidence on! So... what’s up with the self-doubt?

Why do you doubt you can do awesome things when you’ve already done SO MUCH?

Often self-doubt (or lack of confidence) is tied to fear - we hold ourselves back (or think we're not good enough), not because we have any proof, but because we're waiting on... something.

You may not have even thought of it consciously before, but if you aren't taking the action you want to take, you're waiting on something.

In this episode, I'm full of questions - and you can get a FREE worksheet to help you answer them when you sign up to join the Biz Confidence Challenge!

Listen along with your free workbook so you can figure it out - what are YOU waiting for?

 

To listen to the episode and sign up for the FREE Challenge (and get the FREE workbook), visit TaraSwiger.com/podcast128/

 

 

How to Handle Failure
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2017-09-22 23:45:56 UTC 00
How to Handle Failure

As I hope you’ve learned through the recent weeks of the #BizConfidenceChallenge

Being confident isn’t about being perfect.

It isn’t about believing you can do anything (that’s just arrogance).

Confidence is about believing that you can handle anything. That you will survive anything. That you will be ok. Even if you do the scary thing. Even if there’s a scary outcome.

In this episode, we'll cover:

  • the importance of confidence - why it actually matters
  • how failing at things can actually improve your confidence
  • the importance of mindset

P.S. We'll be covering this topic more in a FREE webinar on Thursday, so make sure you sign up for the Biz Confidence Challenge to get all the details!

Resources + Links Mentioned

Listen to the episode and get access to the FREE webinar at http://taraswiger.com/podcast127

What Confidence IS + IS NOT
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2017-09-22 23:45:56 UTC 00
What Confidence IS + IS NOT

This week's challenge in the Biz Confidence challenge was to list 3 things you're proud of. Not just list them for yourself, but share them with the community on Instagram, using the hashtag #bizconfidencechalenge. And friends, this is hard! Today we're going to talk about why it's hard, and why you need to do it. 

 

 

Resources + Links Mentioned

 

Join the Biz Confidence Challenge + listen to the episode at TaraSwiger.com/podcast126/

You are Enough
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2017-09-22 23:45:56 UTC 00
You are Enough

Today we’re going to talk about the one response I’ve gotten more than any other in the last 2 weeks.

In episode 123, I talked about my experience, and that of my friends and students, with anxiety, depression, and suicide. That episode has sparked more conversation, emails, and Instagram comments than any episode I’ve published so far. And 100% of the replies have said “ME TOO” and “Thank you! It’s so good to know I’m not alone.”

A good percentage of the conversation has revolved around my claim in that episode that you can have a business or be a maker… ANYHOW. You can be broken, jacked up, down in the dumps… and still work on your dream. Yeah, you’re not going to look like other people doing it, but that’s OK. You don’t have to.

So I want to talk more about that today.

 

To listen, visit TaraSwiger.com/podcast125 (and get information on the FREE webinar to go with this episode!)

Collaboration + Self-Publishing with Kathleen & Anne of Filament
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2017-09-22 23:45:56 UTC 00
Collaboration + Self-Publishing with Kathleen & Anne of Filament

Did you ever just *click* with another creative biz owner and want to collaborate?

In today's episode I'm talking to two people who clicked, came up with a crazy idea... and then followed through on it, in a big way.  Anne Poldesak and Kathleen Dames, the editors of the new knitting magazine, Filament, join me to discuss:

  • How they found each other
  • Why a magazine?!
  • What tools they use to work together

Kathleen is a member of the Starship, which is now open! Get the details here. (It closes this Friday!)

To listen to the episode, visit TaraSwiger.com/podcast124/.   Wish you could find a collaboration partner?

Tomorrow I'm sharing what I've learned about working with other business owners, from collaboration to accountability partners to good friends, in a free webinar. To join us, sign up here.

The truth about anxiety and depression
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2017-09-22 23:45:56 UTC 00
The truth about anxiety and depression

Today we’re going to get into some heavy stuff that a LOT of you have talked to me about privately. Over the last 6 months or so, I have been amazed at how many people have come up and talked to me about their mental health or that of a family member - anxiety, depression, and Alzheimers. Stories of their abuse, miscarriage, stillbirths, of their children with Autism and learning disabilities and physical disabilities. And this makes sense statistically, as 1 in 5 adults deal with mental health issues at least once in their life. At every event at least 2 people (if not more) have shared their story with me.

At CGOA in July I started to think: I know it's common among thriving business owners, but you - my dear friends - may not. You're not hearing these stories. And for good reason - it’s personal and these makers aren't called to share it all online. But I am.

I'm here to help you know you're not alone in this. Whether it's feeling overwhelmed, being broke, or even having issues related to mental health, you are NOT alone in struggling with this. And as I share, I want you to remember - whatever you're struggling with, not only are you not alone, but you can also move forward WITH IT. Exactly as you are. People are doing it. You don't have to be different, better, or "more together" to make a business thrive.

Now, before we go on, I wanna give you a warning - I’m going to talk about suicide, depression and anxiety. When I’ve been at my most anxious, reading about other people’s anxiety made my own symptoms worse, so please be kind to yourself. If you’re feeling like you can’t listen to this, that’s OK! But please use this time to talk to someone - tell someone in your life, or talk to a professional. You can call a helpline with professionals of the National Institute of Mental Illness at 800-950-6264. To find affordable options for a mental health professional, visit NAMI.org. Don’t just read stuff on the internet, tell a human being. So go on and stop this and get help if you are feeling panicked or depressed (which doesn’t always mean “sadness” - often it feels like a total disinterest in life).

If you're still in, go ahead and click on the player to listen to the episode.

Resources + Links Mentioned
  • If you feel like you can’t handle your anxiety or you feel deeply uninterested in life for more than 2 weeks and you don’t think you have anyone in your life that will help you, call NAMI: 800-950-6264 or make a doctor’s appointment.
  • Wil Wheaton on ProjectURok
  • Kyla Roma's piece on her generalized anxiety disorder
  • This is the best explanation I found for how I feel. (The bit about scenario building and “intolerance of uncertainty” was eyeopening.)
  • If someone you love has committed (or attempted) suicide: Survivors of Loved Ones to Suicide

How do YOU Get Stuff Done?
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2017-09-22 23:45:56 UTC 00
How do YOU Get Stuff Done?

How do you actually DO the things that need to be done in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

Get the episode and the FREE guide to getting stuff done at TaraSwiger.com/podcast122/

How to say NO to anything
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2017-09-22 23:45:56 UTC 00
How to say NO to anything

Tired of saying “yes” when you want to say no?

We're replaying a popular episode from the past, because it's always a good reminder that you have permission to say no - to anything!

In today’s episode you’ll learn:

  • How to get comfortable saying no.
  • 4 ways to say no
  • My exact scripts for getting more time, avoiding aggressive askers, and saying no.

This is the second part of a three-part (free!) mini-class on Saying No (for fun + profit). Part 1 is here, Part 2 is today’s podcast, and Part 3 is a worksheet (to apply this to your own business), only available if you sign up at the bottom of today's post.

 

Listen in and get the FREE worksheet right here.

How to Get More Done
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2017-09-22 23:45:56 UTC 00
How to Get More Done

I hear from SO many people that they just don't feel motivated to work on their To Do list - from the daily small tasks to the bigger goal-oriented projects.

That's why it's so important to have a system of identifying your goal, breaking it down, and checking off your To Dos. This week we're revisiting a popular podcast from the past, with an all-new transcript and a FREE guide to go with it!

In this episode we’ll discuss

  • The principles for Getting More Done
  • How to stay motivated when you don't feel like working
  • The process I use to make progress on my quarterly goals

 

Want to get more done? Get my FREE distraction-free guide to getting more done.Grab it here.

Check out the other posts + podcasts in this series:

Links Mentioned

Listen to the episode at TaraSwiger.com/podcast119/

How to be authentic (but NOT a hot mess)
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2017-09-22 23:45:56 UTC 00
How to be authentic (but NOT a hot mess)

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I’m going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Want to be authentic online? Get a FREE worksheet to help you work through the questions from this episode! Grab it here.

 

Listen to the episode at TaraSwiger.com/podcast120/

Collaboration + Promotion Partners
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2017-09-22 23:45:56 UTC 00
Collaboration + Promotion Partners

Today we're talking about collaborating and finding promotion partners with knitwear designer Lisa Barnes. Lisa discusses how she found collaborator (and fellow Starship Captain!) Ann Tudor and how they created a new product together, and how she connected with yarn shops.

Links mentioned:   To get your free yarn replacement guide, text "enthusiasm" to 44 222!   Listen to the episode at TaraSwiger.com/podcast118/

How to focus on your Right People
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2017-09-22 23:45:56 UTC 00
How to focus on your Right People

Get more buyers by focusing on the RIGHT people.

This is the heart of effective marketing - speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.

But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?

In this episode we’ll discuss

  • Why focusing on your Right People IS scary (and why you need to do it anyway)
  • How to find the people + be where they are.
  • 5 questions to get closer to your people

Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!)

 

Get them both at TaraSwiger.com/podcast117

Criticism: When you should ignore it and when you should change
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2017-09-22 23:45:56 UTC 00
Criticism: When you should ignore it and when you should change

Should you focus only on the people who love your work, and dismiss everyone else as "not your right people"? Or should you take criticism so you can improve and grow and serve your people better?

The answer is: It depends.

No, you shouldn't listen to ALL criticism.No, you shouldn't ignore ALL criticism.

Instead, you should pay attention to what's useful and ignore what's not.

How do you know which is which? 

In this episode we discuss the  difference between focusing on your Right People and ignoring criticism. You'll also learn how to figure out what you should pay attention to, and what to DO with the criticism you get.  Get the free worksheet to apply this to the next bit of criticism you get!

Listen to the episode and get the transcript at TaraSwiger.com/podcast116/

Reframe it: Turn obstacles into action
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2017-09-22 23:45:56 UTC 00
Reframe it: Turn obstacles into action

Last week we talked about the difference between a Threat vs a Challenge. At the very end of the podcast I gave you a way to turn a threat into a Challenge. This is an example of reframing, or changing the way you think about a problem, in order to see more possible solutions. If you're an email subscriber, you got an email that walked you through the reframing of my own recent obstacle (Didn't get it? Subscribe here!)

I recorded a podcast about this 2 years ago, episode 3, but Starship Captains asked me to dive into it deeper this week. We'll discuss what reframing is, how to do it, and how to turn it into a habit. 

Listen to the episode and get the free transcript at TaraSwiger.com/podcast115/

What's stopping you?
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2017-09-22 23:45:56 UTC 00
What's stopping you?

What's standing in your way?

Let's face it - there are obstacles you'll face on your way to building your creative business. The question isn't how to avoid them, but how to overcome them. It comes down to how you approach them and think about them: Are these obstacles threats or challenges?

In this episode we discuss the difference between a threat and a challenge reaction, and how to have a challenge mindset to the obstacles in your handmade business.

This is inspired by one of the most popular lessons in the #monthofbizlove challenge: Threat vs Challenge Mindset.

 

Listen to the full episode + get the free transcript at http://taraswiger.com/podcast114/

The Real Challenge: Consistency
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2017-09-22 23:45:56 UTC 00
The Real Challenge: Consistency

The real challenge in your business is to show up consistently.

But how? 

You need systems, support, and then... tenacity. It's a matter of sticking with it, day after day. To inspire you to become consistent, you may want to build your own challenge around whatever habit you'd like to develop.

Some examples I mention: 

 

 

To listen to the episode visit TaraSwiger.com/podcast113/

The 4 Foundations of Your Creative Business (AKA, where to spend your time)
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2017-09-22 23:45:56 UTC 00
The 4 Foundations of Your Creative Business (AKA, where to spend your time)

What should you focus on to grow your business? What really matters?

You can boil it all down to the four foundations of a crafty business. Work on these, and you'll see growth and expansion!

If you want to work on these foundations in your business, join us in Lift Off (it closes tomorrow!). Over 6 months you will build each of the foundations, and get greater clarity about what to do in your business.

Learn more about Lift Off at TaraSwiger.com/lift

 

Listen to the episode at TaraSwiger.com/podcast112/

Interview with Fiber Farmer Lisa Check
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2017-09-22 23:45:56 UTC 00
Interview with Fiber Farmer Lisa Check

I'm delighted to be sharing a conversation with Starship Captain, fiber farmer, and yarn dyer Lisa Check, of Flying Goat Farm. To meet more Captains like Lisa, sign up here.

In this conversation we discuss:

  • How she balances her fiber flock with organizing Maryland Sheep + Wool
  • How she plans out big projects (Holiday Sanity, which is only available in Lift Off)
  • What she's struggled with in her business

 

 

Listen to the full episode at TaraSwiger.com/podcast111/

The magical wonder of celebration and review
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2017-09-22 23:45:56 UTC 00
The magical wonder of celebration and review

I just celebrated a birthday! As I do each year, I looked back on the last year and, well, my whole life. Today I share what that review looks like, all of the other ways I build review and celebration into my business, and how you can review your last month.

 In this episode:
  • My Annual Birthday review
  • Weekly celebration
  • Why I start with the question "What's going well?" in the weekly Starship chat
  • Monthly review (a part of both Lift Off and Starship)

You can find the Monthly Review questions in Challenge 6 of the #monthofbizlove workbook! Get it here! 

 

Listen to the podcast at TaraSwiger.com/podcast110/.

How to have a business you love
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2017-09-22 23:45:56 UTC 00
How to have a business you love

How do you build a business you love? How do you transform the biz you have into one you love more?

Sign up here to get the #monthofbizlove workbook/journal and answer the questions I ask in the episode!

In this episode we discuss:
  • The entire map of things you might need to fix in your business
  • The very first step in loving your business
  • What happens after you envision your dream business

Listen to the episode here: TaraSwiger.com/podcast109/

You're invited to love your business: The #monthofbizlove challenge
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2017-09-22 23:45:56 UTC 00
You're invited to love your business: The #monthofbizlove challenge

How do you feel about your business?

Do you LOVE it? Do you love all parts of it?

Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business?

It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love.

If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me in the #MonthofBizLove!

This free #monthofbizlove challenge includes:
  • Daily Instagram Challenges to get you loving your business
  • Daily video lessons exploring the Daily Challenge in depth! (broadcast live on Periscope and uploaded to YouTube)
  • A 30 day workbook to walk you through each challenge!

To join in:

  1. Get your free workbook by signing up here.
  2. Follow me on Instagram to get the daily challenge (you may want to hit "subscribe to updates", so you don't miss a challenge)
  3. Watch the daily videos (follow me on Periscope or subscribe to my YouTube channel)

Listen to the podcast episode and get all the details at TaraSwiger.com/podcast108

3 Lessons from The Introvert Entrepreneur (and a giveaway!)
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2017-09-22 23:45:56 UTC 00
3 Lessons from The Introvert Entrepreneur (and a giveaway!)

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert.  I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. (Scroll down to enter!) 

Resources mentioned Enter the book giveaway here!

Listen to the episode at TaraSwiger.com/podcast107/

A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon
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2017-09-22 23:45:56 UTC 00
A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!).

We discuss:

Register for the retreat by June 1, so you can join us in the knitalong!

Listen to the episode at TaraSwiger.com/podcast106/

How to set (realistic) marketing expectations
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2017-09-22 23:45:56 UTC 00
How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

Listen in at TaraSwiger.com/podcast105/

How to Make Time for Marketing
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2017-09-22 23:45:56 UTC 00
How to Make Time for Marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing "enough" marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

 

Listen in, plus get a FREE worksheet to help you talk about your work without feeling weird, at TaraSwiger.com/podcast104/

How to stop feeling weird talking about your work
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2017-09-22 23:45:56 UTC 00
How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

To apply this to your own business, fill out the free worksheet that comes with this lesson and stop feeling weird talking about your work today!

 

Get the podcast episode and the FREE worksheet to help you talk about your work in totally non-weird ways, right here.

Stop creating marketing distractions
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2017-09-22 23:45:56 UTC 00
Stop creating marketing distractions

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

 

Listen in at TaraSwiger.com/podcast102/.

Why your goal failed (plus a free worksheet for setting better goals!)
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2017-09-22 23:45:56 UTC 00
Why your goal failed (plus a free worksheet for setting better goals!)

What do you do when you don't reach your goal? How do you identify what went wrong (if anything) and set a better goal next time? 

This week we'll cover the 6 reasons your goal might have failed, and how to set a better goal next time.

I created a free worksheet so that you can set reachable, do-able goals every time!

Just visit the podcast post, put in your email address and you'll get it in your inbox (along with the full transcript of this episode!).

Listen in here: TaraSwiger.com/podcast101/

Call-in Q+A with Tara Swiger
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2017-09-22 23:45:56 UTC 00
Call-in Q+A with Tara Swiger

YOU GUYS! It's episode 100!

I can't believe that we have been hanging out for 100 episodes (I can't believe I stuck with it! I can't believe YOU stuck with me!). To celebrate, I did something all new - a call-in show! I invited you, in episode 98, to call me with your questions. And you did - yay!

And boy, your questions were awesome! The first question got me so fired up that I created a totally new worksheet for you, to help you figure out your own best email opt-in!

 

To listen in and get YOUR free worksheet, visit TaraSwiger.com/podcast100

An interview with knitwear designer and retreat organizer Varian Brandon
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2017-09-22 23:45:56 UTC 00
An interview with knitwear designer and retreat organizer Varian Brandon

Today I'm delighted to be talking to retreat organizer and knitwear designer Varian Brandon. She shares  how she got started designing, what a normal workday is like, and how she deals with the Comparison Trap. Varian's a member of the Starship (which is open now!) and we discuss how it's shaped how she thinks about her business. If you loved this episode, hang out with Varian on Periscope!

 

Listen to the episode: TaraSwiger.com/podcast99/

Be the Captain of your own Ship
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2017-09-22 23:45:56 UTC 00
Be the Captain of your own Ship

The Starship is now boarding!

The Starship is called the Starship because it a space full of people who are interested in being the Captain of their own ship. But what does that mean?

To be the Captain of your business and life: 

  • Take ownership
  • Set a course
  • Choose the tools
  • Sail your own ship

 

We discuss exactly how to do that in this episode!

Got a question you want to ask me about my business, podcast, life, or do you want to get my answers to your business questions? Call and ask me! Your question may make it into episode 100! Just call  (567) 393-8272 THIS week! 

 

Listen to the episode at TaraSwiger.com/podcast98/

Interview with singer, designer, intentional living coach Lynn Hershberger
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2017-09-22 23:45:56 UTC 00
Interview with singer, designer, intentional living coach Lynn Hershberger

Today I'm thrilled to be talking to singer, Intentional Living Coach for creatives and Starship Captain Lynn Hershberger. Please note that the Starship isn't open now... but it will be in just a  few days! Sign up here to learn more!

We discuss: 

  • How she combines multiple creative income streams 
  • How she manages to work on all the different areas of her business
  • Makers have a LOT of supplies - how to deal with the clutter
  Links: 

Listen to the episode at TaraSwiger.com/podcast97/

An interview with Yarn shop owner and Craft Wars survivor, Esther Hall
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2017-09-22 23:45:56 UTC 00
An interview with Yarn shop owner and Craft Wars survivor, Esther Hall

At Midwest Craft Con, I was delighted to meet Esther Hall, owner of Yarn It and Dash in Columbus. After about 5 minutes of talking to her, I blurted, "Oh my goodness, my listeners would loooove to meet you! Can I interview you for my podcast?"

After teaching all day, we snuck into the "trade show" space, set up my phone, turned on Periscope, and started recording.

We discussed: 

  • What it was like to be on TLC's Craft Wars (with Tori Spelling! Ahh!)
  • How she researched and put together a business plan for her yarn shop (there is so much to learn here!)
  • How she chooses indie vendors to work with

Listen to the episode at TaraSwiger.com/podcast96/

Fit all of your marketing pieces together
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2017-09-22 23:45:56 UTC 00
Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Listen to the episode: TaraSwiger.com/podcast95/

4 steps to sound like a human, connect with your customers, and sell more stuff
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2017-09-22 23:45:56 UTC 00
4 steps to sound like a human, connect with your customers, and sell more stuff

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me - Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

 

Listen to the episode at TaraSwiger.com/podcast94/

The difference between arrogance and confidence
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2017-09-22 23:45:56 UTC 00
The difference between arrogance and confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

Listen to this episode at TaraSwiger.com/podcast93/

Inspiration isn't enough
00
2017-09-22 23:45:56 UTC 00
Inspiration isn't enough

Inspiration isn't enough. In fact, on its own, it can be dangerous.Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

To listen to the episode, visit TaraSwiger.com/podcast92/

Why you're afraid of setting a goal
00
2017-09-22 23:45:56 UTC 00
Why you're afraid of setting a goal

Choosing is hard. But to move your business foward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, "What if you're afraid of setting a goal?"

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

 

Listen to the episode at TaraSwiger.com/podcast91/

The 8 Best Books for your Creative Business
00
2017-09-22 23:45:56 UTC 00
The 8 Best Books for your Creative Business

What are the best books for your creative business?

Today I decided to share the best books for your specific situation. Listen in to find out what I suggest for where you are in your business journey!

 This topic was suggested by Ana on Periscope. I broadcast these podcast recordings a whole week early, on Periscope. If you’d like to get early access, follow me at Periscope.tv/TaraSwiger. I also publish a video version of this podcast on YouTube along with a new lesson every week!

 

Resources:

 

 

Listen in: TaraSwiger.com/podcast90/

Episode 89: What do you want from this year?
27:15
2017-09-22 23:45:56 UTC 27:15
Episode 89: What do you want from this year?

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time - this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

Listen to the episode at TaraSwiger.com/podcast89/

 

Episode 88: Marketing Burnout
24:49
2017-09-22 23:45:56 UTC 24:49
Episode 88: Marketing Burnout

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

Listen to the episode: TaraSwiger.com/podcast88/

7 principles for an awesome 2016
20:20
2017-09-22 23:45:56 UTC 20:20
7 principles for an awesome 2016

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

Listen in at TaraSwiger.com/podcast87/

3 Creative Business Lessons I Learned in 2015
00
2017-09-22 23:45:56 UTC 00
3 Creative Business Lessons I Learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links:

Listen in at TaraSwiger.com/podcast86/

Your biggest challenge: overwhelm
19:09
2017-09-22 23:45:56 UTC 19:09
Your biggest challenge: overwhelm

Overwhelm.

In this episode we discuss:

Listen in at TaraSwiger.com/podcast85/

How to get traction in your creative business
00
2017-09-22 23:45:56 UTC 00
How to get traction in your creative business

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? 

In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales.

 Links mentioned:

To listen in, go to TaraSwiger.com/podcast84/

Enjoy the end of the year in your business
17:31
2017-09-22 23:45:56 UTC 17:31
Enjoy the end of the year in your business

How can you enjoy the end of the year and the holidays, while maintaining your business and your sanity?

This question was asked a few weeks ago on Periscope, and I wanted to dive into a more thorough answer and share it with you here. You can follow me on Periscope to get the podcast episodes a full week before they come out; I'm TaraSwiger on Periscope or you can catch broadcasts at Katch.me/TaraSwiger.

It's the week of American Thanksgiving, which kicks off the holiday season here in the States, with Thanksgiving, Hanukkah, Christmas, Solstice and the New Year. If you celebrate even one of those holidays, and you're running a business, this can become a hectic time of year and soon it's already the new year, with all its new projects and excitement.

But I want you to have a sane and happy holiday season. I want you to both have the kind of time with your family or friends that you want AND see the kind of business growth you want. I don't want you to stumble into 2016 feeling fried from the last month of 2015. So here's how we do that.

  1. Decide what you want.
  2. Determine what it will require.
  3. Commit to it.
  4. Do what it takes.
  5. Review and readjust weekly.

Listen in to learn exactly how to enjoy this time and end the year strong and profitable in your business! TaraSwiger.com/podcast83/

Fear & Success in your creative business
13:06
2017-09-22 23:45:56 UTC 13:06
Fear & Success in your creative business

Inspired by your replies to the #BizConfidenceChallenge, today we're exploring the intersection of Fear and Success. We think they're mutually exclusive. We think that we need to wait until we have confidence before we take action. We think that if we feel fear, we definitely won't be successful.

Listen in here: TaraSwiger.com/podcast82/

How to be authentic and not a hot mess
20:14
2017-09-22 23:45:56 UTC 20:14
How to be authentic and not a hot mess

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Listen in at TaraSwiger.com/podcast81/

A conversation with Laureen Marchand
25:29
2017-09-22 23:45:56 UTC 25:29
A conversation with Laureen Marchand

Today I'm delighted to be talking to  Laureen Marchand, a painter and a Starship Captain. She shares a great resource for Canadian artists (Carfac), how she keeps the faith when she feels disappointed and how she built a gallery on her back porch. You can her beautiful art on her website.

 

Listen to the episode at TaraSwiger.com/podcast80/

Defeat Self Doubt
23:40
2017-09-22 23:45:56 UTC 23:40
Defeat Self Doubt

Are you NOT working on your business because of self doubt? Do you lack the confidence to take the steps you know you need to take? If so, you are not alone.

“Every time I go to do something, I am stopped by self-doubt.”

“I’m not sure I’m good enough.”

“I’m not big enough for that yet.”

“Oh, they probably won’t accept me, or buy from me, or want my thing.”

I hear this all the time from the makers I work with. This is self-doubt. And this is a HUGE problem for your business.

In today's episode, I share 6 ways to defeat self-doubt in your business and your life.

Resources

 

Listen to the episode here: TaraSwiger.com/podcast79/

Grace Dobush on making the most of business conferences
00
2017-09-22 23:45:56 UTC 00
Grace Dobush on making the most of business conferences

My guest today is freelance journalist and organizer of the Crafty Supermarket and Midwest Craft Con, a conference for crafty businesses, Grace Dobush.

We talk about:  Grace's favorite part of organizing a craft show How to talk to strangers at conferences (without feeling weird) What she's enthusiastic about right now (and the similarity between geeky sub-cultures)   Links:  

Listen to the episode at TaraSwiger.com/podcast78/

The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)
19:43
2017-09-22 23:45:56 UTC 19:43
The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)

I'm about to fly across the country and teach at School House Craft, a two-day business conference for makers. I'm so excited, but this hasn't always been the case.

I used to get SO NERVOUS before something like this. I would worry that my introversion was going to sideline me. I was worried that I was going to have to sit out a huge part of the fun, or I'd miss out on all the good stuff, because I would need my alone time.

I'm not any less introverted than I was a couple of months ago, but I'm hardly worried about introversion this time, because I've learned how to handle conferences, and I've learned that I CAN handle conferences, without getting totally fried from over-stimulation. In today's episode, I'm going to share what I've learned about surviving and enjoying conferences as an introvert. 

 

Listen to the episode at TaraSwiger.com/podcast77/

A Conversation with Jill Wolcott
32:30
2017-09-22 23:45:56 UTC 32:30
A Conversation with Jill Wolcott

Jill Wolcott is a knitter designer at Jill Wolcott Knits, a knitting instructor (she recently taught on Craftsy) and a teacher at the Fashion Institute of Design and Merchandising in San Francisco, CA.

We discuss:

  • A love of math
  • How her work as a designer affects her knitting design
  • Doing what you want vs. what people will buy
  • The lessons learned in a "failed" project

Jill mentions that she's a member of the Starship. You can sign up (for free!) to learn more here.

Listen to the episode at TaraSwiger.com/podcast76

Why aren't people buying? Here's how to find the reason & crush it.
28:23
2017-09-22 23:45:56 UTC 28:23
Why aren't people buying? Here's how to find the reason & crush it.

Why aren't your followers buying your product? How do you figure out what's stopping them and destroy the impediment?

In this episode we're going to cover all the steps to overcoming your customers' objections. I'm so looking forward to tackling one of the most confusing questions: WHY aren't people buying your thing!?

We'll cover: 

  • What is an objection?
  • How do you find the objections to your products?
  • How do you crush objections?

Links Mentioned:

Listen in here: https://taraswiger.com/podcast75/ ‎

Why your creative business dreams haven't come true
15:37
2017-09-22 23:45:56 UTC 15:37
Why your creative business dreams haven't come true

Why isn't it working? Are you not doing enough?Having a business can be frustrating, especially when your dreams and hopes don't seem to be working out. In today’s episode I’m going to share the three reasons why your dreams for your business haven’t come true - yet - and what you can do to fix this.

But before we dive into today’s episode, I want to remind you that if you’re listening to this when it first drops, that the Starship is now open. Click here  to learn more about it.

Listen to the episode here: TaraSwiger.com/podcast74/

Are you limiting yourself?
22:13
2017-09-23 01:59:49 UTC 22:13
Are you limiting yourself?

I'm not the kind of person who.... makes a lot of money has a super successful business would ever be good at sales could ever be self-promotional

How many times have you caught yourself saying a version of this: "I'm not the kind of person who...." I know I do it all the time, and my recent experience is the inspiration behind this episode. We'll talk about why it's true that you really aren't that kind of person and how to become the kind of person who reaches your goals and lives your dream. It all comes down to the habits you have now and the habits you can create.

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast175

How to apply the Slight Edge
11:37
2017-09-23 01:59:49 UTC 11:37
How to apply the Slight Edge

There is no shortcut to success.

To be a success, which is just another way of saying, to reach your goals and dreams, there isn't a secret sauce. There isn't something special that successful people know that you don't. It's super simple: You do the same habits, the same things you know to do, day after day. Over time, they build upon each other into a successful business, succesful relationships, and a successful life. That's the premise of the Slight Edge by Jeff Olson and in today's episode, I share how to apply it to your life and creative business. I highly recommend this book!

Listen in and get your access to the free library of podcast transcripts at TaraSwiger.com/podcast174

How to fix YOUR relationship with money
34:21
2017-09-23 01:59:49 UTC 34:21
How to fix YOUR relationship with money

After my episode about healing MY relationship with money, I got so many replies saying, I REALLY NEED TO DO THIS: HOW?! Today, we’ll dive into the how of healing your own relationship with money.

Links I Mentioned: 

Listen in and get your free transcript at TaraSwiger.com/podcast173

Inside the Starship: Who, What and How we build stellar businesses
24:05
2017-09-23 01:59:49 UTC 24:05
Inside the Starship: Who, What and How we build stellar businesses

The Starship. You may have heard me mention that in the past, but judging from your emails… you have no idea what I’m talking about. In today’s episode I’m going to take you behind the scenes of my private online community.

Links about Community and Accountability:

Links to the Starship Captains I mentioned: 

Interviews with Starship Captains:

Listen in and get your free transcript at TaraSwiger.com/podcast172

How to get more REJECTION & grow your biz
17:29
2017-09-23 01:59:49 UTC 17:29
How to get more REJECTION & grow your biz

Today I want to talk about something that is so vital for your business success, but so very unpleasant: Rejection. We're gonna talk about why it matters and why you need to focus on getting MORE rejection in order for your business to grow.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast171

Your Questions Answered: Pricing, Quitting Your Day Job, and more
35:28
2017-09-23 01:59:49 UTC 35:28
Your Questions Answered: Pricing, Quitting Your Day Job, and more

How do you go full-time? How do you avoid perfection while still continuously improving? How much time should you spend marketing vs making? How much is “too” much?

Today I’m answering your questions from my recent Instagram post!

Links I mention:

Listen in and get your free podcast transcript at TaraSwiger.com/podcast170/

The social media tools I use and why
26:47
2017-09-23 01:59:49 UTC 26:47
The social media tools I use and why

Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast169/

How (and why) my business has changed over the years: an inside look
42:08
2017-09-23 01:59:49 UTC 42:08
How (and why) my business has changed over the years: an inside look

I started my first business in 2006. 11 years later, it’s changed a lot on the outside, but the overarching themes and my own Mission have remained surprisingly cohesive.

Today, we’ll look at how the message and intention have remained the same while the delivery has changed.

Links & Resources Mentioned:

Listen in and get the free transcript at TaraSwiger.com/podcast168.

Happiness and Radical Responsibility
22:43
2017-09-23 01:59:49 UTC 22:43
Happiness and Radical Responsibility

Let’s talk more about happiness and work - how to shift your perceptions, so that you can get more done.

A grumpy person doesn't get much work done. A person who is focused on all the reasons something WON'T work doesn't make much progress towards making it work. The good news is: you're in charge of this.

You are responsible for your perception and your attitude. And that, in turn, affects how smart and hard you work, and that affects your results.

Links Mentioned:

Listen and get your free transcript at TaraSwiger.com/podcast167/

How to make every day a great day
27:41
2017-09-23 01:59:49 UTC 27:41
How to make every day a great day

“Success is not the key to happiness. Happiness is the key to success.” -Albert Schweitzer

Today I share my own morning routine, and how it reflects habits that increase happiness. We’re also going to talk about the role of happiness in your business and how it can help you do what you do.

I use essential oils to help me create habits, have a great morning, and shift my mood. If you wanna learn more about the oils I mention in this episode, join me for a free workshop tomorrow!

Links Mentioned Recommended Reading

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast166/

Your questions answered: making friends, failed launches, and why you need a business profile
29:37
2017-09-23 01:59:49 UTC 29:37
Your questions answered: making friends, failed launches, and why you need a business profile

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). Today we'll cover:

  • Making friends
  • Failed launches
  • Why you need a business profile
Resources: Check out these awesome handmade businesses:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast164/

2017 is halfway over. How about your goals?
20:54
2017-09-23 01:59:49 UTC 20:54
2017 is halfway over. How about your goals?

It's the halfway point of 2017!

How are your goals coming? Are you halfway through your goals? Or can you see how you're building momentum and will be there soon?

Or, are you realizing that you're NOT halfway to your goals?

Today we're going to talk about what to do about the goals you haven't reached and how to reset your goals and process, so you can get where you wanna go by the end of the year.

Links Mentioned

Watch or listen to this episode at TaraSwiger.com/podcast163/

How to launch your next product or design
26:42
2017-09-23 01:59:49 UTC 26:42
How to launch your next product or design

How do you get people excited about what you're offering? Do a launch! In this episode I'll walk you through the process of launching anything in your business - a new product, service, design, or whatever it is you sell! We'll also talk about why it's important to officially launch something, rather than just listing it and doing your regular marketing.

Links Mentioned

This was originally created to answer a Starship question in our monthly Q+A. To be notified when the Starship boards next, sign up here: http://taraswiger.com/starshipbiz

 

Watch or listen to this episode at TaraSwiger.com/podcast162/

How I changed my relationship with money
41:05
2017-09-23 01:59:49 UTC 41:05
How I changed my relationship with money

What is your relationship with money like?

Are you friends? Are you terrified by it? Do you feel gross when we talk about it? Today I’m going to explain what I meant when I said in a recent episode that I improved my relationship with money. I’m also going to give you some ways to work on your own relationship with money.

Resources Mentioned:

Watch or listen to this episode at TaraSwiger.com/podcast161/

What I've learned in 35 years
37:26
2017-09-23 01:59:49 UTC 37:26
What I've learned in 35 years

Each year on my birthday, I look back at the past year, and at past birthdays, and try to make sense of it all. So today I'm going to share the big lessons of this last year, and well, the last 35 years.

It's important to celebrate even the small wins, but sometimes it's hard to actually make yourself do it!

I have written online about my birthday for the last 8 years - this will be the ninth!

Links Mentioned:

 

Listen to or watch the episode right here: TaraSwiger.com/podcast160/

Your questions answered: email list growth, self-publishing and what I'd do differently
41:40
2017-09-23 01:59:49 UTC 41:40
Your questions answered: email list growth, self-publishing and what I'd do differently

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

Listen to the episode or watch it at Taraswiger.com/podcast159

Your questions answered: Coming back after illness, finding time for everything, and handling discouragement
19:19
2017-09-23 01:59:49 UTC 19:19
Your questions answered: Coming back after illness, finding time for everything, and handling discouragement

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!) In fact, I received so many questions, I split them into two podcasts.  Today we'll cover:

  • Coming back after illness
  • Finding time for everything
  • Handling discouragement

Watch or listen to the episode at: TaraSwiger.com/podcast158

 

What people get wrong about marketing
10:18
2017-09-23 01:59:49 UTC 10:18
What people get wrong about marketing

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing on social media is effective.

 

Resources Mentioned:

 

Watch or listen to the episode at TaraSwiger.com/podcast157

The article that changed how I do business
13:08
2017-09-23 01:59:49 UTC 13:08
The article that changed how I do business

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

 

Resources Mentioned:

 

Watch or listen to this episode at TaraSwiger.com/podcast156

 

Your Mindset Matters: How Joeli uses affirmations
46:09
2017-09-23 01:59:50 UTC 46:09
Your Mindset Matters: How Joeli uses affirmations

In this episode I'm talking to Joeli about mindset - how to get your mind in the right place so that you can do the work you need to do in your business. Do you struggle to do what you actually need to do in your biz? Do you get to a point where you feel so stuck that you get bogged down in feeling bad, and then you don't take any action? If so - you're not alone! Watch or listen to the episode for commiseration from Joeli and I and some tips for getting in the right mindset to do your best work.

Resources Mentioned:

Watch or listen to the episode here: http://taraswiger.com/podcast155/

Long term vs short term decision-making
18:05
2017-09-23 01:59:50 UTC 18:05
Long term vs short term decision-making

Are you focused on the long term or short term? Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions.

Resources Mentioned:

 

Listen to or watch the episode at TaraSwiger.com/podcast154/

Anxiety + Depression: What works, 1 year later
39:02
2017-09-23 01:59:50 UTC 39:02
Anxiety + Depression: What works, 1 year later

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on.

I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO?

Today I'd like to share what I've found works for me.

 

Listen to the episode or watch it at TaraSwiger.com/podcast153/

Results from Your Income Reports
38:53
2017-09-23 01:59:50 UTC 38:53
Results from Your Income Reports

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode.

All told, there were 80 responses, and of those 37% make handmade products and 47% sell patterns or designs I've split up the answers into two sections and will talk about each of them separately. Watch or listen to the episode to hear all about it!

Resources Mentioned
  • Have you looked at your numbers? Are you ready to take control of your business finances? Sign up for Pay Yourself, where I'll walk you through the whole process of finding your profit margin (and tweaking it as needed), determining the profitability of prospective projects, and how to adjust your finances so that you can regularly begin to pay yourself. You'll find it right here: TaraSwiger.com/profit
  • Of all the people who are rocking their goals, their secret formula was consistency. More on that here.

 

Watch it or listen in right here: TaraSwiger.com/podcast152/

One pricing strategy does NOT fit all
12:45
2017-09-23 01:59:50 UTC 12:45
One pricing strategy does NOT fit all

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use?

And the answer is: it depends.

In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time.

For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it - so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box on this page: TaraSwiger.com/podcast151/

Do you have a business or a hobby?
29:46
2017-09-23 01:59:50 UTC 29:46
Do you have a business or a hobby?

Do you have a business or a hobby? You may have turned your hobby into a business, you may make sales, but is it REALLY a business? When people talk to me about this issue, they mention taxes, business names, income… but that's not the answer. You can have a business and not have made a dime yet. And you can have a hobby that makes money. 

So do you have a business or do you have a hobby?

Listen to the episode (or watch in the video player!) to figure it out! You'll find it at TaraSwiger.com/podcast150/

Should you work for free?
16:09
2017-09-23 01:59:50 UTC 16:09
Should you work for free?

Should you work for free? Most of the conversation in the craft world says: NO. Don't work for free. Don't give it away. Just Say No.

And I agree. Most of the time. In today's episode I'll tell you when you SHOULD work for free, and how to decide if you should take the "opportunity" or not.

 

 

Visit TaraSwiger.com/podcast148/ to listen to this episode and get a FREE worksheet to go with it!

5 accounting terms you need to know in your handmade business
22:22
2017-09-23 01:59:50 UTC 22:22
5 accounting terms you need to know in your handmade business

Do you feel a little insecure talking to bankers or fancy businessmen about your handmade business because you don’t know all the accounting terms? Want to talk about money and make decisions more comfortably?

Today I’m going to introduce you to five accounting terms so we can talk more about money!

Before we dive into the terminology I want to tell you this - the Starship, my online community for makers and artists, which includes access to all of my classes, including the updated and expanded Pay Yourself and Pricing 101, opens next week. I’m not going to open it to the whole world, only to the people who have signed up to learn more about it at taraswiger.com/starshipbiz.

So if you wanna learn more about it and if it’s for you, go to taraswiger.com/starshipbiz. Because I’ve added new and updated classes to it this year, the price is going up when it opens next time, so if you want in at its current price, you gotta be signed up at taraswiger.com/starshipbiz.

 

Resources
  • My newest class, Pay Yourself, opens soon! Sign up here to be notified when it's open.
  • The Starship opens this March, but you've gotta be on the list to know when it does! Click here to sign up.

 

To listen to this episode visit TaraSwiger.com/podcast147/

 

Lessons learned from real income reports
22:53
2017-09-23 01:59:50 UTC 22:53
Lessons learned from real income reports

What do people REALLY make in their handmade businesses?

Two years ago, after seeing tons of income reports from bloggers & coaches I started to wonder what an income report would look like from a maker.

I decided to hold a survey to collect income reports for 2 reasons:

  1. The reports I saw from bloggers and coaches were just NOT comparable to a handmade business.
  2. It’s way more useful to know what lots of people are doing than what ONE superstar is doing.

So I created a survey, where you could share your numbers and your feelings with me. And I’m doing it again this year. You can go to taraswiger.com/income and share your response with me totally anonymously.

Listen to the episode to find out why it's important to know your numbers, and also to put them in context.

More resources

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast146/

 

How do you get out of bed in the morning when everything is awful?
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2017-09-23 01:59:50 UTC 00
How do you get out of bed in the morning when everything is awful?

This weekend at Midwest Craft Con, I was on a panel about depression and anxiety. At the end we had a Q+A and I wanted to talk today about a question that has stuck with  me: How do you get out of bed when everything is awful?

What gets YOU out of bed?

 

Listen to this episode or watch the video at TaraSwiger.com/podcast145/

How to have a business you LOVE
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2017-09-23 01:59:50 UTC 00
How to have a business you LOVE

I want you to have a business you love. And by that, I don't just mean that you love making what you make, but that you also love how you're spending your time and you feel fairly compensated. Today we'll talk about the most common reasons people don't love their businesses and solutions for each one. We'll also cover the thing most likely to make you love your business.

If you need to get clearer on what you would love, check out Map Your Business. I guide you through discovering what you want, where you want to be, and then breaking that down into a doable plan. It's available on Amazon in both paperback or Kindle, or you can get a signed version on my site at TaraSwiger.com/map. If you have one and you love it, please share it with the hashtag #mapyourbusiness. Grab your copy at TaraSwiger.com/map

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast144/

5 steps to effective copywriting
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2017-09-23 01:59:50 UTC 00
5 steps to effective copywriting

To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?

This week we’re talking about effective copywriting - writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.

Resources:

Do you love the podcast? Never listen? Tell me where to spend my energy by filling out the survey, right here: http://taraswiger.com/survey

 

Listen to this episode or watch the video at TaraSwiger.com/podcast143/

Conversations from the TNNA Trade Show Floor
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2017-09-23 01:59:50 UTC 00
Conversations from the TNNA Trade Show Floor

This week we're doing something different - I'm taking you with me as I walk around the trade show at TNNA. We'll meet yarn shop owners, vendors (yarn companies) and see some pretty stuff!

Whether you're in the yarn industry or not, I thought you'd enjoy seeing what a trade show looks like, how the vendors set up and how they talk to everyone who walks into their booth. These conversations are edited, because it was recorded live and there are, like in life, a million interruptions.

Click here to watch the video version of the podcast!

If you usually listen to the audio podcast, I encourage you to watch the video, so you can see the faces and the beautiful yarn!

The key to consistency + success = Grit
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2017-09-23 01:59:50 UTC 00
The key to consistency + success = Grit

Do you struggle to set goals, because you’re afraid of missing out on everything else you should be doing? Do you feel like you’re pulled in a million different directions? Today we’re going to talk about why that is, and how to clarify what you want from your business, both from the Big Picture to what you’ll actually do today, and all the stuff in between.

 

Resources:

 

Listen to the episode and get the FREE transcript at http://taraswiger.com/podcast141/

9 emails you can send for your handmade business tomorrow
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2017-09-23 01:59:50 UTC 00
9 emails you can send for your handmade business tomorrow

How do you feel about the emails you send, right now? Do they result in sales and conversations with your readers? If not, it's time to experiment. Today I'll share 9 kinds of emails you can be sending for your handmade business.

Links Mentioned:

 

Listen to the episode and get the transcript for FREE at TaraSwiger.com/podcast140/

Avoid these 3 Instagram Mistakes
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2017-09-23 01:59:50 UTC 00
Avoid these 3 Instagram Mistakes

Today on the podcast, I’m not alone! I’m here with knitwear designer, tech editor, teacher, and co-host of the Manchester workshops, Joeli Kelly of JoeliCreates.com.

Joeli reviewed Instagram accounts and found that the same 3 mistakes kept popping up again and again. In this episode, we explore those mistakes (and how you can stop making them!). 

To help you avoid these mistakes and use Instagram in a way that works for you, Joeli and I have put together 5 days of challenges and prompts that will elevate your Instagram. To join in, go to http://taraswiger.com/elevateinsta

 

Listen to the podcast episode and sign up to join the FREE Instagram challenge at TaraSwiger.com/podcast139/

Instagram Stories, Fear of Missing Out, and more of your questions answered
46:26
2017-09-23 01:59:50 UTC 46:26
Instagram Stories, Fear of Missing Out, and more of your questions answered

Get more goodness and support the podcast: http://patreon.com/taraswiger

Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover:

How to decide between ideas for new products How to use social media without wasting too much time How to use Instagram Stories for your handmade business

If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here: http://patreon.com/TaraSwiger Thanks!

Find links to everything I mentioned and get the free transcript at: http://taraswiger.com/podcast138/

 

The one resolution you should make (and how to do it)
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2017-09-23 01:59:50 UTC 00
The one resolution you should make (and how to do it)

What is the ONE thing you should focus on in the New Year, if you want to grow your business, improve your marketing, and make more money? Today we’re going to look at what your #1 resolution in the new year should be and 5 steps to actually DO it.

Links Mentioned

Wanna get more consistent in the New Year? Enter your e-mail address in the box below this post to get a FREE worksheet to help you do it: http://taraswiger.com/podcast137/

The importance of planning for the New Year (and how I do it)
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2017-09-23 01:59:50 UTC 00
The importance of planning for the New Year (and how I do it)

Did your 2016 go as planned? Are you feeling discouraged or sidetracked or thrilled? No matter how your 2016 has gone, you can create a better 2017. Today we’ll hear from a non-planner about how planning projects has made his life better, and I’ll share what I do in my own New Year planning session.

Links Mentioned:

Listen to this episode at TaraSwiger.com/podcast136/

How to get back to work after a break
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2017-09-23 01:59:50 UTC 00
How to get back to work after a break

The Starship, my online community for makers and artists who want to become their own business expert, is open right now. It has access to all of my classes, a 24/7 forum where you can ask your questions, a weekly live chat where we hold you gently accountable and give you immediate feedback, and an Accountability Partner Program, where you can be matched up with an accountability partner. Check it out here: http://taraswiger.com/starshipbiz

Now, I’m just back from time offline, and I’m following it up with family visits and the holidays, and it’s hard to get back to work, you know?

I’ve found it’s very easy to slip back into just doing the daily grind, doing exactly what I was doing before… but motivation is a bit harder to replace.

So how do you get back to work after taking time off?

 

Links mentioned in this episode:

Listen to the episode at TaraSwiger.com/podcast135/

Apps + Tools for the International Business Lady
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2017-09-23 01:59:50 UTC 00
Apps + Tools for the International Business Lady

Today I'm sharing what apps and tools I used to be offline for two weeks and still keep my business going. We'll talk about my business-specific tools (how I post consistently to social media, without opening my computer) and the travel-specific apps that helped me keep track of a handful of flights, train tickets, and find the cheapest place to live next Ediburgh castle!

 

Listen to the episode and get links for ALL the tools mentioned at TaraSwiger.com/podcast134/

Yarn In the City - an interview with Rachel and Allison
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2017-09-23 01:59:50 UTC 00
Yarn In the City - an interview with Rachel and Allison

I am sneaking into hotel dining rooms and recording the podcast guerrilla-style this week! I had the opportunity to talk to Rachel and Allison of Yarn in the City, while we were at Geeky Puffin Knitpalooza in Farnham, England. We discussed how they manage all their many hats and what they're enthusiastic about.

You can find links to everything we discuss: 

And if YOU are in the UK, I currently have a handful of signed books, shipping locally! I've reduced the shipping cost for the UK to reflect the...reduced shipping cost! There are just a few, so grab it at http://taraswiger.com/book

 

You can listen to this episode at TaraSwiger.com/podcast133/

When you need to take a break from your business
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2017-09-23 01:59:50 UTC 00
When you need to take a break from your business

You’re going to need a break in your business. It’s unavoidable. It’s part of being a human being, in a fallible body. You’ll need to step back or scale down when you’re sick, when your family is sick, or worse.

But when you need to take a break, when something important happens in your life that needs all your focus, it’s easy to take the short term view, instead of looking at the long view of your life and career.

The short view is: This thing came up, I need to deal with it- I'll put everything in my biz on hold.And look, I get it. When something sideswipes you, you go into short-term problem solving. And that makes sense for extracurricular activities. Maybe you quit book club or you stop teaching Sunday school. Maybe you cut back on expenses like stash enhancement or kit clubs or eating out.

But if you're serious about your biz- then it is not an expense to cut or an extracurricular. It's a part of your income and your mental health. It's the thing that brings you joy or peace or a sense of self-reliance. It probably challenges you & pushes you, but if you want to have it in the future, you gotta take the long view.

Click here to learn all about my newest project: a workbook I created with Stacey Trock of FreshStitches to help YOU plan for a break from your business, whenever you might need it. You'll find it at TaraSwiger.com/leave.

 

Listen to the episode here: TaraSwiger.com/podcast132/

How to Take Action
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2017-09-23 01:59:50 UTC 00
How to Take Action

You have to take action, even when you don’t feel ready.

Today we’re going to talk about what’s stopping you from taking the action you need to take… and how to do it anyhow.

But before we do, I want to let you know that tomorrow, on a free webinar, I’m going to be sharing my experience with taking a leave in my business - how I took 4 weeks mostly offline this summer as I dealt with a new medication and how I’m going to be mostly offline for 14 days during my upcoming trip to the UK. If you’re seeing this when this episode is released, you can sign up for that and to hear allll about how I did it at taraswiger.com/webinar. If you’re listening later you can find that webinar as part of my new class with Stacey Trock of FreshStitches: How to take a break (without breaking your biz). It’s got a workbook that guides you through everything you need to do to be ready for taking your own leave and an interactive Q+A with Stacey and me where we’ll help you develop your own leave - you can find it all at taraswiger.com/leave.

 

Listen to the podcast and access the FREE webinar at TaraSwiger.com/podcast131/

You Have Permission
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2017-09-23 01:59:50 UTC 00
You Have Permission

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)... it's never enough.

Another person can never give you enough validation to make you feel confident if you aren't already.

Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission.

Resources Mentioned:

 

 

Listen to the episode and get the FREE Permission Slip at TaraSwiger.com/podcast130/

Accept That Compliment
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2017-09-23 01:59:50 UTC 00
Accept That Compliment

Wow, your hair looks fantastic today! Your business is really taking off! I love your shoes! Your work is beautiful!

If I said this to you, face-to-face, how would you react?

If you're like most women, you will probably deflect, laugh it off, or flat out argue with me (and studies show that if you're a man, or are already pretty confident, you probably won’t.)

This week's #BizConfidenceChallenge is simple, but SO HARD for many of us: Accept all compliments.

It's not as easy as it sounds, but it's sooooo important for personal AND professional reasons!

In this episode, we'll discuss:
  • How to accept a compliment
  • How NOT accepting a compliment undermines your reputation
  • How accepting compliments builds your confidence

Resources Mentioned:

 

Listen to the episode & get information on the FREE webinar & challenge at TaraSwiger.com/podcast129/

Don't Wait to be Chosen
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2017-09-23 01:59:50 UTC 00
Don't Wait to be Chosen

The reaction to the Biz Confidence Challenge so far blows me away. YOU have so much to be proud of, you have so much to build your confidence on! So... what’s up with the self-doubt?

Why do you doubt you can do awesome things when you’ve already done SO MUCH?

Often self-doubt (or lack of confidence) is tied to fear - we hold ourselves back (or think we're not good enough), not because we have any proof, but because we're waiting on... something.

You may not have even thought of it consciously before, but if you aren't taking the action you want to take, you're waiting on something.

In this episode, I'm full of questions - and you can get a FREE worksheet to help you answer them when you sign up to join the Biz Confidence Challenge!

Listen along with your free workbook so you can figure it out - what are YOU waiting for?

 

To listen to the episode and sign up for the FREE Challenge (and get the FREE workbook), visit TaraSwiger.com/podcast128/

 

 

How to Handle Failure
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2017-09-23 01:59:50 UTC 00
How to Handle Failure

As I hope you’ve learned through the recent weeks of the #BizConfidenceChallenge

Being confident isn’t about being perfect.

It isn’t about believing you can do anything (that’s just arrogance).

Confidence is about believing that you can handle anything. That you will survive anything. That you will be ok. Even if you do the scary thing. Even if there’s a scary outcome.

In this episode, we'll cover:

  • the importance of confidence - why it actually matters
  • how failing at things can actually improve your confidence
  • the importance of mindset

P.S. We'll be covering this topic more in a FREE webinar on Thursday, so make sure you sign up for the Biz Confidence Challenge to get all the details!

Resources + Links Mentioned

Listen to the episode and get access to the FREE webinar at http://taraswiger.com/podcast127

What Confidence IS + IS NOT
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2017-09-23 01:59:50 UTC 00
What Confidence IS + IS NOT

This week's challenge in the Biz Confidence challenge was to list 3 things you're proud of. Not just list them for yourself, but share them with the community on Instagram, using the hashtag #bizconfidencechalenge. And friends, this is hard! Today we're going to talk about why it's hard, and why you need to do it. 

 

 

Resources + Links Mentioned

 

Join the Biz Confidence Challenge + listen to the episode at TaraSwiger.com/podcast126/

You are Enough
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2017-09-23 01:59:50 UTC 00
You are Enough

Today we’re going to talk about the one response I’ve gotten more than any other in the last 2 weeks.

In episode 123, I talked about my experience, and that of my friends and students, with anxiety, depression, and suicide. That episode has sparked more conversation, emails, and Instagram comments than any episode I’ve published so far. And 100% of the replies have said “ME TOO” and “Thank you! It’s so good to know I’m not alone.”

A good percentage of the conversation has revolved around my claim in that episode that you can have a business or be a maker… ANYHOW. You can be broken, jacked up, down in the dumps… and still work on your dream. Yeah, you’re not going to look like other people doing it, but that’s OK. You don’t have to.

So I want to talk more about that today.

 

To listen, visit TaraSwiger.com/podcast125 (and get information on the FREE webinar to go with this episode!)

Collaboration + Self-Publishing with Kathleen & Anne of Filament
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2017-09-23 01:59:50 UTC 00
Collaboration + Self-Publishing with Kathleen & Anne of Filament

Did you ever just *click* with another creative biz owner and want to collaborate?

In today's episode I'm talking to two people who clicked, came up with a crazy idea... and then followed through on it, in a big way.  Anne Poldesak and Kathleen Dames, the editors of the new knitting magazine, Filament, join me to discuss:

  • How they found each other
  • Why a magazine?!
  • What tools they use to work together

Kathleen is a member of the Starship, which is now open! Get the details here. (It closes this Friday!)

To listen to the episode, visit TaraSwiger.com/podcast124/.   Wish you could find a collaboration partner?

Tomorrow I'm sharing what I've learned about working with other business owners, from collaboration to accountability partners to good friends, in a free webinar. To join us, sign up here.

The truth about anxiety and depression
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2017-09-23 01:59:50 UTC 00
The truth about anxiety and depression

Today we’re going to get into some heavy stuff that a LOT of you have talked to me about privately. Over the last 6 months or so, I have been amazed at how many people have come up and talked to me about their mental health or that of a family member - anxiety, depression, and Alzheimers. Stories of their abuse, miscarriage, stillbirths, of their children with Autism and learning disabilities and physical disabilities. And this makes sense statistically, as 1 in 5 adults deal with mental health issues at least once in their life. At every event at least 2 people (if not more) have shared their story with me.

At CGOA in July I started to think: I know it's common among thriving business owners, but you - my dear friends - may not. You're not hearing these stories. And for good reason - it’s personal and these makers aren't called to share it all online. But I am.

I'm here to help you know you're not alone in this. Whether it's feeling overwhelmed, being broke, or even having issues related to mental health, you are NOT alone in struggling with this. And as I share, I want you to remember - whatever you're struggling with, not only are you not alone, but you can also move forward WITH IT. Exactly as you are. People are doing it. You don't have to be different, better, or "more together" to make a business thrive.

Now, before we go on, I wanna give you a warning - I’m going to talk about suicide, depression and anxiety. When I’ve been at my most anxious, reading about other people’s anxiety made my own symptoms worse, so please be kind to yourself. If you’re feeling like you can’t listen to this, that’s OK! But please use this time to talk to someone - tell someone in your life, or talk to a professional. You can call a helpline with professionals of the National Institute of Mental Illness at 800-950-6264. To find affordable options for a mental health professional, visit NAMI.org. Don’t just read stuff on the internet, tell a human being. So go on and stop this and get help if you are feeling panicked or depressed (which doesn’t always mean “sadness” - often it feels like a total disinterest in life).

If you're still in, go ahead and click on the player to listen to the episode.

Resources + Links Mentioned
  • If you feel like you can’t handle your anxiety or you feel deeply uninterested in life for more than 2 weeks and you don’t think you have anyone in your life that will help you, call NAMI: 800-950-6264 or make a doctor’s appointment.
  • Wil Wheaton on ProjectURok
  • Kyla Roma's piece on her generalized anxiety disorder
  • This is the best explanation I found for how I feel. (The bit about scenario building and “intolerance of uncertainty” was eyeopening.)
  • If someone you love has committed (or attempted) suicide: Survivors of Loved Ones to Suicide

How do YOU Get Stuff Done?
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2017-09-23 01:59:50 UTC 00
How do YOU Get Stuff Done?

How do you actually DO the things that need to be done in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

Get the episode and the FREE guide to getting stuff done at TaraSwiger.com/podcast122/

How to say NO to anything
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2017-09-23 01:59:50 UTC 00
How to say NO to anything

Tired of saying “yes” when you want to say no?

We're replaying a popular episode from the past, because it's always a good reminder that you have permission to say no - to anything!

In today’s episode you’ll learn:

  • How to get comfortable saying no.
  • 4 ways to say no
  • My exact scripts for getting more time, avoiding aggressive askers, and saying no.

This is the second part of a three-part (free!) mini-class on Saying No (for fun + profit). Part 1 is here, Part 2 is today’s podcast, and Part 3 is a worksheet (to apply this to your own business), only available if you sign up at the bottom of today's post.

 

Listen in and get the FREE worksheet right here.

How to Get More Done
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2017-09-23 01:59:50 UTC 00
How to Get More Done

I hear from SO many people that they just don't feel motivated to work on their To Do list - from the daily small tasks to the bigger goal-oriented projects.

That's why it's so important to have a system of identifying your goal, breaking it down, and checking off your To Dos. This week we're revisiting a popular podcast from the past, with an all-new transcript and a FREE guide to go with it!

In this episode we’ll discuss

  • The principles for Getting More Done
  • How to stay motivated when you don't feel like working
  • The process I use to make progress on my quarterly goals

 

Want to get more done? Get my FREE distraction-free guide to getting more done.Grab it here.

Check out the other posts + podcasts in this series:

Links Mentioned

Listen to the episode at TaraSwiger.com/podcast119/

How to be authentic (but NOT a hot mess)
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2017-09-23 01:59:50 UTC 00
How to be authentic (but NOT a hot mess)

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I’m going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Want to be authentic online? Get a FREE worksheet to help you work through the questions from this episode! Grab it here.

 

Listen to the episode at TaraSwiger.com/podcast120/

Collaboration + Promotion Partners
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2017-09-23 01:59:50 UTC 00
Collaboration + Promotion Partners

Today we're talking about collaborating and finding promotion partners with knitwear designer Lisa Barnes. Lisa discusses how she found collaborator (and fellow Starship Captain!) Ann Tudor and how they created a new product together, and how she connected with yarn shops.

Links mentioned:   To get your free yarn replacement guide, text "enthusiasm" to 44 222!   Listen to the episode at TaraSwiger.com/podcast118/

How to focus on your Right People
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2017-09-23 01:59:50 UTC 00
How to focus on your Right People

Get more buyers by focusing on the RIGHT people.

This is the heart of effective marketing - speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.

But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?

In this episode we’ll discuss

  • Why focusing on your Right People IS scary (and why you need to do it anyway)
  • How to find the people + be where they are.
  • 5 questions to get closer to your people

Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!)

 

Get them both at TaraSwiger.com/podcast117

Criticism: When you should ignore it and when you should change
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2017-09-23 01:59:50 UTC 00
Criticism: When you should ignore it and when you should change

Should you focus only on the people who love your work, and dismiss everyone else as "not your right people"? Or should you take criticism so you can improve and grow and serve your people better?

The answer is: It depends.

No, you shouldn't listen to ALL criticism.No, you shouldn't ignore ALL criticism.

Instead, you should pay attention to what's useful and ignore what's not.

How do you know which is which? 

In this episode we discuss the  difference between focusing on your Right People and ignoring criticism. You'll also learn how to figure out what you should pay attention to, and what to DO with the criticism you get.  Get the free worksheet to apply this to the next bit of criticism you get!

Listen to the episode and get the transcript at TaraSwiger.com/podcast116/

Reframe it: Turn obstacles into action
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2017-09-23 01:59:50 UTC 00
Reframe it: Turn obstacles into action

Last week we talked about the difference between a Threat vs a Challenge. At the very end of the podcast I gave you a way to turn a threat into a Challenge. This is an example of reframing, or changing the way you think about a problem, in order to see more possible solutions. If you're an email subscriber, you got an email that walked you through the reframing of my own recent obstacle (Didn't get it? Subscribe here!)

I recorded a podcast about this 2 years ago, episode 3, but Starship Captains asked me to dive into it deeper this week. We'll discuss what reframing is, how to do it, and how to turn it into a habit. 

Listen to the episode and get the free transcript at TaraSwiger.com/podcast115/

What's stopping you?
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2017-09-23 01:59:50 UTC 00
What's stopping you?

What's standing in your way?

Let's face it - there are obstacles you'll face on your way to building your creative business. The question isn't how to avoid them, but how to overcome them. It comes down to how you approach them and think about them: Are these obstacles threats or challenges?

In this episode we discuss the difference between a threat and a challenge reaction, and how to have a challenge mindset to the obstacles in your handmade business.

This is inspired by one of the most popular lessons in the #monthofbizlove challenge: Threat vs Challenge Mindset.

 

Listen to the full episode + get the free transcript at http://taraswiger.com/podcast114/

The Real Challenge: Consistency
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2017-09-23 01:59:50 UTC 00
The Real Challenge: Consistency

The real challenge in your business is to show up consistently.

But how? 

You need systems, support, and then... tenacity. It's a matter of sticking with it, day after day. To inspire you to become consistent, you may want to build your own challenge around whatever habit you'd like to develop.

Some examples I mention: 

 

 

To listen to the episode visit TaraSwiger.com/podcast113/

The 4 Foundations of Your Creative Business (AKA, where to spend your time)
00
2017-09-23 01:59:50 UTC 00
The 4 Foundations of Your Creative Business (AKA, where to spend your time)

What should you focus on to grow your business? What really matters?

You can boil it all down to the four foundations of a crafty business. Work on these, and you'll see growth and expansion!

If you want to work on these foundations in your business, join us in Lift Off (it closes tomorrow!). Over 6 months you will build each of the foundations, and get greater clarity about what to do in your business.

Learn more about Lift Off at TaraSwiger.com/lift

 

Listen to the episode at TaraSwiger.com/podcast112/

Interview with Fiber Farmer Lisa Check
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2017-09-23 01:59:50 UTC 00
Interview with Fiber Farmer Lisa Check

I'm delighted to be sharing a conversation with Starship Captain, fiber farmer, and yarn dyer Lisa Check, of Flying Goat Farm. To meet more Captains like Lisa, sign up here.

In this conversation we discuss:

  • How she balances her fiber flock with organizing Maryland Sheep + Wool
  • How she plans out big projects (Holiday Sanity, which is only available in Lift Off)
  • What she's struggled with in her business

 

 

Listen to the full episode at TaraSwiger.com/podcast111/

The magical wonder of celebration and review
00
2017-09-23 01:59:50 UTC 00
The magical wonder of celebration and review

I just celebrated a birthday! As I do each year, I looked back on the last year and, well, my whole life. Today I share what that review looks like, all of the other ways I build review and celebration into my business, and how you can review your last month.

 In this episode:
  • My Annual Birthday review
  • Weekly celebration
  • Why I start with the question "What's going well?" in the weekly Starship chat
  • Monthly review (a part of both Lift Off and Starship)

You can find the Monthly Review questions in Challenge 6 of the #monthofbizlove workbook! Get it here! 

 

Listen to the podcast at TaraSwiger.com/podcast110/.

How to have a business you love
00
2017-09-23 01:59:50 UTC 00
How to have a business you love

How do you build a business you love? How do you transform the biz you have into one you love more?

Sign up here to get the #monthofbizlove workbook/journal and answer the questions I ask in the episode!

In this episode we discuss:
  • The entire map of things you might need to fix in your business
  • The very first step in loving your business
  • What happens after you envision your dream business

Listen to the episode here: TaraSwiger.com/podcast109/

You're invited to love your business: The #monthofbizlove challenge
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2017-09-23 01:59:50 UTC 00
You're invited to love your business: The #monthofbizlove challenge

How do you feel about your business?

Do you LOVE it? Do you love all parts of it?

Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business?

It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love.

If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me in the #MonthofBizLove!

This free #monthofbizlove challenge includes:
  • Daily Instagram Challenges to get you loving your business
  • Daily video lessons exploring the Daily Challenge in depth! (broadcast live on Periscope and uploaded to YouTube)
  • A 30 day workbook to walk you through each challenge!

To join in:

  1. Get your free workbook by signing up here.
  2. Follow me on Instagram to get the daily challenge (you may want to hit "subscribe to updates", so you don't miss a challenge)
  3. Watch the daily videos (follow me on Periscope or subscribe to my YouTube channel)

Listen to the podcast episode and get all the details at TaraSwiger.com/podcast108

3 Lessons from The Introvert Entrepreneur (and a giveaway!)
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2017-09-23 01:59:50 UTC 00
3 Lessons from The Introvert Entrepreneur (and a giveaway!)

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert.  I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. (Scroll down to enter!) 

Resources mentioned Enter the book giveaway here!

Listen to the episode at TaraSwiger.com/podcast107/

A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon
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2017-09-23 01:59:50 UTC 00
A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!).

We discuss:

Register for the retreat by June 1, so you can join us in the knitalong!

Listen to the episode at TaraSwiger.com/podcast106/

How to set (realistic) marketing expectations
00
2017-09-23 01:59:50 UTC 00
How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

Listen in at TaraSwiger.com/podcast105/

How to Make Time for Marketing
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2017-09-23 01:59:50 UTC 00
How to Make Time for Marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing "enough" marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

 

Listen in, plus get a FREE worksheet to help you talk about your work without feeling weird, at TaraSwiger.com/podcast104/

How to stop feeling weird talking about your work
00
2017-09-23 01:59:50 UTC 00
How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

To apply this to your own business, fill out the free worksheet that comes with this lesson and stop feeling weird talking about your work today!

 

Get the podcast episode and the FREE worksheet to help you talk about your work in totally non-weird ways, right here.

Stop creating marketing distractions
00
2017-09-23 01:59:50 UTC 00
Stop creating marketing distractions

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

 

Listen in at TaraSwiger.com/podcast102/.

Why your goal failed (plus a free worksheet for setting better goals!)
00
2017-09-23 01:59:50 UTC 00
Why your goal failed (plus a free worksheet for setting better goals!)

What do you do when you don't reach your goal? How do you identify what went wrong (if anything) and set a better goal next time? 

This week we'll cover the 6 reasons your goal might have failed, and how to set a better goal next time.

I created a free worksheet so that you can set reachable, do-able goals every time!

Just visit the podcast post, put in your email address and you'll get it in your inbox (along with the full transcript of this episode!).

Listen in here: TaraSwiger.com/podcast101/

Call-in Q+A with Tara Swiger
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2017-09-23 01:59:50 UTC 00
Call-in Q+A with Tara Swiger

YOU GUYS! It's episode 100!

I can't believe that we have been hanging out for 100 episodes (I can't believe I stuck with it! I can't believe YOU stuck with me!). To celebrate, I did something all new - a call-in show! I invited you, in episode 98, to call me with your questions. And you did - yay!

And boy, your questions were awesome! The first question got me so fired up that I created a totally new worksheet for you, to help you figure out your own best email opt-in!

 

To listen in and get YOUR free worksheet, visit TaraSwiger.com/podcast100

An interview with knitwear designer and retreat organizer Varian Brandon
00
2017-09-23 01:59:50 UTC 00
An interview with knitwear designer and retreat organizer Varian Brandon

Today I'm delighted to be talking to retreat organizer and knitwear designer Varian Brandon. She shares  how she got started designing, what a normal workday is like, and how she deals with the Comparison Trap. Varian's a member of the Starship (which is open now!) and we discuss how it's shaped how she thinks about her business. If you loved this episode, hang out with Varian on Periscope!

 

Listen to the episode: TaraSwiger.com/podcast99/

Be the Captain of your own Ship
00
2017-09-23 01:59:50 UTC 00
Be the Captain of your own Ship

The Starship is now boarding!

The Starship is called the Starship because it a space full of people who are interested in being the Captain of their own ship. But what does that mean?

To be the Captain of your business and life: 

  • Take ownership
  • Set a course
  • Choose the tools
  • Sail your own ship

 

We discuss exactly how to do that in this episode!

Got a question you want to ask me about my business, podcast, life, or do you want to get my answers to your business questions? Call and ask me! Your question may make it into episode 100! Just call  (567) 393-8272 THIS week! 

 

Listen to the episode at TaraSwiger.com/podcast98/

Interview with singer, designer, intentional living coach Lynn Hershberger
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2017-09-23 01:59:50 UTC 00
Interview with singer, designer, intentional living coach Lynn Hershberger

Today I'm thrilled to be talking to singer, Intentional Living Coach for creatives and Starship Captain Lynn Hershberger. Please note that the Starship isn't open now... but it will be in just a  few days! Sign up here to learn more!

We discuss: 

  • How she combines multiple creative income streams 
  • How she manages to work on all the different areas of her business
  • Makers have a LOT of supplies - how to deal with the clutter
  Links: 

Listen to the episode at TaraSwiger.com/podcast97/

An interview with Yarn shop owner and Craft Wars survivor, Esther Hall
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2017-09-23 01:59:50 UTC 00
An interview with Yarn shop owner and Craft Wars survivor, Esther Hall

At Midwest Craft Con, I was delighted to meet Esther Hall, owner of Yarn It and Dash in Columbus. After about 5 minutes of talking to her, I blurted, "Oh my goodness, my listeners would loooove to meet you! Can I interview you for my podcast?"

After teaching all day, we snuck into the "trade show" space, set up my phone, turned on Periscope, and started recording.

We discussed: 

  • What it was like to be on TLC's Craft Wars (with Tori Spelling! Ahh!)
  • How she researched and put together a business plan for her yarn shop (there is so much to learn here!)
  • How she chooses indie vendors to work with

Listen to the episode at TaraSwiger.com/podcast96/

Fit all of your marketing pieces together
00
2017-09-23 01:59:50 UTC 00
Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Listen to the episode: TaraSwiger.com/podcast95/

4 steps to sound like a human, connect with your customers, and sell more stuff
00
2017-09-23 01:59:50 UTC 00
4 steps to sound like a human, connect with your customers, and sell more stuff

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me - Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

 

Listen to the episode at TaraSwiger.com/podcast94/

The difference between arrogance and confidence
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2017-09-23 01:59:50 UTC 00
The difference between arrogance and confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

Listen to this episode at TaraSwiger.com/podcast93/

Inspiration isn't enough
00
2017-09-23 01:59:50 UTC 00
Inspiration isn't enough

Inspiration isn't enough. In fact, on its own, it can be dangerous.Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

To listen to the episode, visit TaraSwiger.com/podcast92/

Why you're afraid of setting a goal
00
2017-09-23 01:59:50 UTC 00
Why you're afraid of setting a goal

Choosing is hard. But to move your business foward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, "What if you're afraid of setting a goal?"

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

 

Listen to the episode at TaraSwiger.com/podcast91/

The 8 Best Books for your Creative Business
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2017-09-23 01:59:50 UTC 00
The 8 Best Books for your Creative Business

What are the best books for your creative business?

Today I decided to share the best books for your specific situation. Listen in to find out what I suggest for where you are in your business journey!

 This topic was suggested by Ana on Periscope. I broadcast these podcast recordings a whole week early, on Periscope. If you’d like to get early access, follow me at Periscope.tv/TaraSwiger. I also publish a video version of this podcast on YouTube along with a new lesson every week!

 

Resources:

 

 

Listen in: TaraSwiger.com/podcast90/

Episode 89: What do you want from this year?
27:15
2017-09-23 01:59:50 UTC 27:15
Episode 89: What do you want from this year?

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time - this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

Listen to the episode at TaraSwiger.com/podcast89/

 

Episode 88: Marketing Burnout
24:49
2017-09-23 01:59:50 UTC 24:49
Episode 88: Marketing Burnout

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

Listen to the episode: TaraSwiger.com/podcast88/

7 principles for an awesome 2016
20:20
2017-09-23 01:59:50 UTC 20:20
7 principles for an awesome 2016

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

Listen in at TaraSwiger.com/podcast87/

3 Creative Business Lessons I Learned in 2015
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2017-09-23 01:59:50 UTC 00
3 Creative Business Lessons I Learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links:

Listen in at TaraSwiger.com/podcast86/

Your biggest challenge: overwhelm
19:09
2017-09-23 01:59:50 UTC 19:09
Your biggest challenge: overwhelm

Overwhelm.

In this episode we discuss:

Listen in at TaraSwiger.com/podcast85/

How to get traction in your creative business
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2017-09-23 01:59:50 UTC 00
How to get traction in your creative business

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? 

In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales.

 Links mentioned:

To listen in, go to TaraSwiger.com/podcast84/

Enjoy the end of the year in your business
17:31
2017-09-23 01:59:50 UTC 17:31
Enjoy the end of the year in your business

How can you enjoy the end of the year and the holidays, while maintaining your business and your sanity?

This question was asked a few weeks ago on Periscope, and I wanted to dive into a more thorough answer and share it with you here. You can follow me on Periscope to get the podcast episodes a full week before they come out; I'm TaraSwiger on Periscope or you can catch broadcasts at Katch.me/TaraSwiger.

It's the week of American Thanksgiving, which kicks off the holiday season here in the States, with Thanksgiving, Hanukkah, Christmas, Solstice and the New Year. If you celebrate even one of those holidays, and you're running a business, this can become a hectic time of year and soon it's already the new year, with all its new projects and excitement.

But I want you to have a sane and happy holiday season. I want you to both have the kind of time with your family or friends that you want AND see the kind of business growth you want. I don't want you to stumble into 2016 feeling fried from the last month of 2015. So here's how we do that.

  1. Decide what you want.
  2. Determine what it will require.
  3. Commit to it.
  4. Do what it takes.
  5. Review and readjust weekly.

Listen in to learn exactly how to enjoy this time and end the year strong and profitable in your business! TaraSwiger.com/podcast83/

Fear & Success in your creative business
13:06
2017-09-23 01:59:50 UTC 13:06
Fear & Success in your creative business

Inspired by your replies to the #BizConfidenceChallenge, today we're exploring the intersection of Fear and Success. We think they're mutually exclusive. We think that we need to wait until we have confidence before we take action. We think that if we feel fear, we definitely won't be successful.

Listen in here: TaraSwiger.com/podcast82/

How to be authentic and not a hot mess
20:14
2017-09-23 01:59:50 UTC 20:14
How to be authentic and not a hot mess

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Listen in at TaraSwiger.com/podcast81/

A conversation with Laureen Marchand
25:29
2017-09-23 01:59:50 UTC 25:29
A conversation with Laureen Marchand

Today I'm delighted to be talking to  Laureen Marchand, a painter and a Starship Captain. She shares a great resource for Canadian artists (Carfac), how she keeps the faith when she feels disappointed and how she built a gallery on her back porch. You can her beautiful art on her website.

 

Listen to the episode at TaraSwiger.com/podcast80/

Defeat Self Doubt
23:40
2017-09-23 01:59:50 UTC 23:40
Defeat Self Doubt

Are you NOT working on your business because of self doubt? Do you lack the confidence to take the steps you know you need to take? If so, you are not alone.

“Every time I go to do something, I am stopped by self-doubt.”

“I’m not sure I’m good enough.”

“I’m not big enough for that yet.”

“Oh, they probably won’t accept me, or buy from me, or want my thing.”

I hear this all the time from the makers I work with. This is self-doubt. And this is a HUGE problem for your business.

In today's episode, I share 6 ways to defeat self-doubt in your business and your life.

Resources

 

Listen to the episode here: TaraSwiger.com/podcast79/

Grace Dobush on making the most of business conferences
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2017-09-23 01:59:50 UTC 00
Grace Dobush on making the most of business conferences

My guest today is freelance journalist and organizer of the Crafty Supermarket and Midwest Craft Con, a conference for crafty businesses, Grace Dobush.

We talk about:  Grace's favorite part of organizing a craft show How to talk to strangers at conferences (without feeling weird) What she's enthusiastic about right now (and the similarity between geeky sub-cultures)   Links:  

Listen to the episode at TaraSwiger.com/podcast78/

The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)
19:43
2017-09-23 01:59:50 UTC 19:43
The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)

I'm about to fly across the country and teach at School House Craft, a two-day business conference for makers. I'm so excited, but this hasn't always been the case.

I used to get SO NERVOUS before something like this. I would worry that my introversion was going to sideline me. I was worried that I was going to have to sit out a huge part of the fun, or I'd miss out on all the good stuff, because I would need my alone time.

I'm not any less introverted than I was a couple of months ago, but I'm hardly worried about introversion this time, because I've learned how to handle conferences, and I've learned that I CAN handle conferences, without getting totally fried from over-stimulation. In today's episode, I'm going to share what I've learned about surviving and enjoying conferences as an introvert. 

 

Listen to the episode at TaraSwiger.com/podcast77/

A Conversation with Jill Wolcott
32:30
2017-09-23 01:59:50 UTC 32:30
A Conversation with Jill Wolcott

Jill Wolcott is a knitter designer at Jill Wolcott Knits, a knitting instructor (she recently taught on Craftsy) and a teacher at the Fashion Institute of Design and Merchandising in San Francisco, CA.

We discuss:

  • A love of math
  • How her work as a designer affects her knitting design
  • Doing what you want vs. what people will buy
  • The lessons learned in a "failed" project

Jill mentions that she's a member of the Starship. You can sign up (for free!) to learn more here.

Listen to the episode at TaraSwiger.com/podcast76

Why aren't people buying? Here's how to find the reason & crush it.
28:23
2017-09-23 01:59:50 UTC 28:23
Why aren't people buying? Here's how to find the reason & crush it.

Why aren't your followers buying your product? How do you figure out what's stopping them and destroy the impediment?

In this episode we're going to cover all the steps to overcoming your customers' objections. I'm so looking forward to tackling one of the most confusing questions: WHY aren't people buying your thing!?

We'll cover: 

  • What is an objection?
  • How do you find the objections to your products?
  • How do you crush objections?

Links Mentioned:

Listen in here: https://taraswiger.com/podcast75/ ‎

Why your creative business dreams haven't come true
15:37
2017-09-23 01:59:50 UTC 15:37
Why your creative business dreams haven't come true

Why isn't it working? Are you not doing enough?Having a business can be frustrating, especially when your dreams and hopes don't seem to be working out. In today’s episode I’m going to share the three reasons why your dreams for your business haven’t come true - yet - and what you can do to fix this.

But before we dive into today’s episode, I want to remind you that if you’re listening to this when it first drops, that the Starship is now open. Click here  to learn more about it.

Listen to the episode here: TaraSwiger.com/podcast74/

Mindfullness: our favorite tools with Kara Gott-Warner
30:06
2017-10-07 17:17:57 UTC 30:06
Mindfullness: our favorite tools with Kara Gott-Warner

In today's episode I talked with Kara Gott-Warner of The Power Purls Podcast, we talked about mindfullness, and some of our favorite mindfullness tools including apps and of course essential oils.

Kara is a knitter, podcaster, business coach, and also a certified nutritional consultant. She focuses on working with individuals who wish to create a holistically - balanced life and business that converges creativity with mindful living, - "knitting together" creativity, body, mind and spirit.

Be sure to visit The Power Purls Podcast for more about Kara's favorite mindfullness tools!

Links I mentioned:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast177

Habits make the business
23:38
2017-10-07 17:17:57 UTC 23:38
Habits make the business

If you read any business book, it all comes down to the same things: your business is built from your beliefs, which affect your actions, and the most important of those actions need to become habits. Habits are what you consistently do day after day, and, as we talked about in last week’s episode, those habits build up to create success (or failure).

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast176

Are you limiting yourself?
22:13
2017-10-07 17:17:57 UTC 22:13
Are you limiting yourself?

I'm not the kind of person who.... makes a lot of money has a super successful business would ever be good at sales could ever be self-promotional

How many times have you caught yourself saying a version of this: "I'm not the kind of person who...." I know I do it all the time, and my recent experience is the inspiration behind this episode. We'll talk about why it's true that you really aren't that kind of person and how to become the kind of person who reaches your goals and lives your dream. It all comes down to the habits you have now and the habits you can create.

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast175

How to apply the Slight Edge
11:37
2017-10-07 17:17:57 UTC 11:37
How to apply the Slight Edge

There is no shortcut to success.

To be a success, which is just another way of saying, to reach your goals and dreams, there isn't a secret sauce. There isn't something special that successful people know that you don't. It's super simple: You do the same habits, the same things you know to do, day after day. Over time, they build upon each other into a successful business, succesful relationships, and a successful life. That's the premise of the Slight Edge by Jeff Olson and in today's episode, I share how to apply it to your life and creative business. I highly recommend this book!

Listen in and get your access to the free library of podcast transcripts at TaraSwiger.com/podcast174

How to fix YOUR relationship with money
34:21
2017-10-07 17:17:57 UTC 34:21
How to fix YOUR relationship with money

After my episode about healing MY relationship with money, I got so many replies saying, I REALLY NEED TO DO THIS: HOW?! Today, we’ll dive into the how of healing your own relationship with money.

Links I Mentioned: 

Listen in and get your free transcript at TaraSwiger.com/podcast173

Inside the Starship: Who, What and How we build stellar businesses
24:05
2017-10-07 17:17:57 UTC 24:05
Inside the Starship: Who, What and How we build stellar businesses

The Starship. You may have heard me mention that in the past, but judging from your emails… you have no idea what I’m talking about. In today’s episode I’m going to take you behind the scenes of my private online community.

Links about Community and Accountability:

Links to the Starship Captains I mentioned: 

Interviews with Starship Captains:

Listen in and get your free transcript at TaraSwiger.com/podcast172

How to get more REJECTION & grow your biz
17:29
2017-10-07 17:17:57 UTC 17:29
How to get more REJECTION & grow your biz

Today I want to talk about something that is so vital for your business success, but so very unpleasant: Rejection. We're gonna talk about why it matters and why you need to focus on getting MORE rejection in order for your business to grow.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast171

Your Questions Answered: Pricing, Quitting Your Day Job, and more
35:28
2017-10-07 17:17:57 UTC 35:28
Your Questions Answered: Pricing, Quitting Your Day Job, and more

How do you go full-time? How do you avoid perfection while still continuously improving? How much time should you spend marketing vs making? How much is “too” much?

Today I’m answering your questions from my recent Instagram post!

Links I mention:

Listen in and get your free podcast transcript at TaraSwiger.com/podcast170/

The social media tools I use and why
26:47
2017-10-07 17:17:57 UTC 26:47
The social media tools I use and why

Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast169/

How (and why) my business has changed over the years: an inside look
42:08
2017-10-07 17:17:57 UTC 42:08
How (and why) my business has changed over the years: an inside look

I started my first business in 2006. 11 years later, it’s changed a lot on the outside, but the overarching themes and my own Mission have remained surprisingly cohesive.

Today, we’ll look at how the message and intention have remained the same while the delivery has changed.

Links & Resources Mentioned:

Listen in and get the free transcript at TaraSwiger.com/podcast168.

Happiness and Radical Responsibility
22:43
2017-10-07 17:17:57 UTC 22:43
Happiness and Radical Responsibility

Let’s talk more about happiness and work - how to shift your perceptions, so that you can get more done.

A grumpy person doesn't get much work done. A person who is focused on all the reasons something WON'T work doesn't make much progress towards making it work. The good news is: you're in charge of this.

You are responsible for your perception and your attitude. And that, in turn, affects how smart and hard you work, and that affects your results.

Links Mentioned:

Listen and get your free transcript at TaraSwiger.com/podcast167/

How to make every day a great day
27:41
2017-10-07 17:17:57 UTC 27:41
How to make every day a great day

“Success is not the key to happiness. Happiness is the key to success.” -Albert Schweitzer

Today I share my own morning routine, and how it reflects habits that increase happiness. We’re also going to talk about the role of happiness in your business and how it can help you do what you do.

I use essential oils to help me create habits, have a great morning, and shift my mood. If you wanna learn more about the oils I mention in this episode, join me for a free workshop tomorrow!

Links Mentioned Recommended Reading

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast166/

Your questions answered: making friends, failed launches, and why you need a business profile
29:37
2017-10-07 17:17:57 UTC 29:37
Your questions answered: making friends, failed launches, and why you need a business profile

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). Today we'll cover:

  • Making friends
  • Failed launches
  • Why you need a business profile
Resources: Check out these awesome handmade businesses:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast164/

2017 is halfway over. How about your goals?
20:54
2017-10-07 17:17:57 UTC 20:54
2017 is halfway over. How about your goals?

It's the halfway point of 2017!

How are your goals coming? Are you halfway through your goals? Or can you see how you're building momentum and will be there soon?

Or, are you realizing that you're NOT halfway to your goals?

Today we're going to talk about what to do about the goals you haven't reached and how to reset your goals and process, so you can get where you wanna go by the end of the year.

Links Mentioned

Watch or listen to this episode at TaraSwiger.com/podcast163/

How to launch your next product or design
26:42
2017-10-07 17:17:57 UTC 26:42
How to launch your next product or design

How do you get people excited about what you're offering? Do a launch! In this episode I'll walk you through the process of launching anything in your business - a new product, service, design, or whatever it is you sell! We'll also talk about why it's important to officially launch something, rather than just listing it and doing your regular marketing.

Links Mentioned

This was originally created to answer a Starship question in our monthly Q+A. To be notified when the Starship boards next, sign up here: http://taraswiger.com/starshipbiz

 

Watch or listen to this episode at TaraSwiger.com/podcast162/

How I changed my relationship with money
41:05
2017-10-07 17:17:57 UTC 41:05
How I changed my relationship with money

What is your relationship with money like?

Are you friends? Are you terrified by it? Do you feel gross when we talk about it? Today I’m going to explain what I meant when I said in a recent episode that I improved my relationship with money. I’m also going to give you some ways to work on your own relationship with money.

Resources Mentioned:

Watch or listen to this episode at TaraSwiger.com/podcast161/

What I've learned in 35 years
37:26
2017-10-07 17:17:57 UTC 37:26
What I've learned in 35 years

Each year on my birthday, I look back at the past year, and at past birthdays, and try to make sense of it all. So today I'm going to share the big lessons of this last year, and well, the last 35 years.

It's important to celebrate even the small wins, but sometimes it's hard to actually make yourself do it!

I have written online about my birthday for the last 8 years - this will be the ninth!

Links Mentioned:

 

Listen to or watch the episode right here: TaraSwiger.com/podcast160/

Your questions answered: email list growth, self-publishing and what I'd do differently
41:40
2017-10-07 17:17:57 UTC 41:40
Your questions answered: email list growth, self-publishing and what I'd do differently

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

Listen to the episode or watch it at Taraswiger.com/podcast159

Your questions answered: Coming back after illness, finding time for everything, and handling discouragement
19:19
2017-10-07 17:17:57 UTC 19:19
Your questions answered: Coming back after illness, finding time for everything, and handling discouragement

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!) In fact, I received so many questions, I split them into two podcasts.  Today we'll cover:

  • Coming back after illness
  • Finding time for everything
  • Handling discouragement

Watch or listen to the episode at: TaraSwiger.com/podcast158

 

What people get wrong about marketing
10:18
2017-10-07 17:17:57 UTC 10:18
What people get wrong about marketing

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing on social media is effective.

 

Resources Mentioned:

 

Watch or listen to the episode at TaraSwiger.com/podcast157

The article that changed how I do business
13:08
2017-10-07 17:17:57 UTC 13:08
The article that changed how I do business

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

 

Resources Mentioned:

 

Watch or listen to this episode at TaraSwiger.com/podcast156

 

Your Mindset Matters: How Joeli uses affirmations
46:09
2017-10-07 17:17:57 UTC 46:09
Your Mindset Matters: How Joeli uses affirmations

In this episode I'm talking to Joeli about mindset - how to get your mind in the right place so that you can do the work you need to do in your business. Do you struggle to do what you actually need to do in your biz? Do you get to a point where you feel so stuck that you get bogged down in feeling bad, and then you don't take any action? If so - you're not alone! Watch or listen to the episode for commiseration from Joeli and I and some tips for getting in the right mindset to do your best work.

Resources Mentioned:

Watch or listen to the episode here: http://taraswiger.com/podcast155/

Long term vs short term decision-making
18:05
2017-10-07 17:17:57 UTC 18:05
Long term vs short term decision-making

Are you focused on the long term or short term? Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions.

Resources Mentioned:

 

Listen to or watch the episode at TaraSwiger.com/podcast154/

Anxiety + Depression: What works, 1 year later
39:02
2017-10-07 17:17:57 UTC 39:02
Anxiety + Depression: What works, 1 year later

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on.

I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO?

Today I'd like to share what I've found works for me.

 

Listen to the episode or watch it at TaraSwiger.com/podcast153/

Results from Your Income Reports
38:53
2017-10-07 17:17:57 UTC 38:53
Results from Your Income Reports

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode.

All told, there were 80 responses, and of those 37% make handmade products and 47% sell patterns or designs I've split up the answers into two sections and will talk about each of them separately. Watch or listen to the episode to hear all about it!

Resources Mentioned
  • Have you looked at your numbers? Are you ready to take control of your business finances? Sign up for Pay Yourself, where I'll walk you through the whole process of finding your profit margin (and tweaking it as needed), determining the profitability of prospective projects, and how to adjust your finances so that you can regularly begin to pay yourself. You'll find it right here: TaraSwiger.com/profit
  • Of all the people who are rocking their goals, their secret formula was consistency. More on that here.

 

Watch it or listen in right here: TaraSwiger.com/podcast152/

One pricing strategy does NOT fit all
12:45
2017-10-07 17:17:57 UTC 12:45
One pricing strategy does NOT fit all

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use?

And the answer is: it depends.

In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time.

For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it - so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box on this page: TaraSwiger.com/podcast151/

Do you have a business or a hobby?
29:46
2017-10-07 17:17:57 UTC 29:46
Do you have a business or a hobby?

Do you have a business or a hobby? You may have turned your hobby into a business, you may make sales, but is it REALLY a business? When people talk to me about this issue, they mention taxes, business names, income… but that's not the answer. You can have a business and not have made a dime yet. And you can have a hobby that makes money. 

So do you have a business or do you have a hobby?

Listen to the episode (or watch in the video player!) to figure it out! You'll find it at TaraSwiger.com/podcast150/

Should you work for free?
16:09
2017-10-07 17:17:57 UTC 16:09
Should you work for free?

Should you work for free? Most of the conversation in the craft world says: NO. Don't work for free. Don't give it away. Just Say No.

And I agree. Most of the time. In today's episode I'll tell you when you SHOULD work for free, and how to decide if you should take the "opportunity" or not.

 

 

Visit TaraSwiger.com/podcast148/ to listen to this episode and get a FREE worksheet to go with it!

5 accounting terms you need to know in your handmade business
22:22
2017-10-07 17:17:57 UTC 22:22
5 accounting terms you need to know in your handmade business

Do you feel a little insecure talking to bankers or fancy businessmen about your handmade business because you don’t know all the accounting terms? Want to talk about money and make decisions more comfortably?

Today I’m going to introduce you to five accounting terms so we can talk more about money!

Before we dive into the terminology I want to tell you this - the Starship, my online community for makers and artists, which includes access to all of my classes, including the updated and expanded Pay Yourself and Pricing 101, opens next week. I’m not going to open it to the whole world, only to the people who have signed up to learn more about it at taraswiger.com/starshipbiz.

So if you wanna learn more about it and if it’s for you, go to taraswiger.com/starshipbiz. Because I’ve added new and updated classes to it this year, the price is going up when it opens next time, so if you want in at its current price, you gotta be signed up at taraswiger.com/starshipbiz.

 

Resources
  • My newest class, Pay Yourself, opens soon! Sign up here to be notified when it's open.
  • The Starship opens this March, but you've gotta be on the list to know when it does! Click here to sign up.

 

To listen to this episode visit TaraSwiger.com/podcast147/

 

Lessons learned from real income reports
22:53
2017-10-07 17:17:57 UTC 22:53
Lessons learned from real income reports

What do people REALLY make in their handmade businesses?

Two years ago, after seeing tons of income reports from bloggers & coaches I started to wonder what an income report would look like from a maker.

I decided to hold a survey to collect income reports for 2 reasons:

  1. The reports I saw from bloggers and coaches were just NOT comparable to a handmade business.
  2. It’s way more useful to know what lots of people are doing than what ONE superstar is doing.

So I created a survey, where you could share your numbers and your feelings with me. And I’m doing it again this year. You can go to taraswiger.com/income and share your response with me totally anonymously.

Listen to the episode to find out why it's important to know your numbers, and also to put them in context.

More resources

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast146/

 

How do you get out of bed in the morning when everything is awful?
00
2017-10-07 17:17:57 UTC 00
How do you get out of bed in the morning when everything is awful?

This weekend at Midwest Craft Con, I was on a panel about depression and anxiety. At the end we had a Q+A and I wanted to talk today about a question that has stuck with  me: How do you get out of bed when everything is awful?

What gets YOU out of bed?

 

Listen to this episode or watch the video at TaraSwiger.com/podcast145/

How to have a business you LOVE
00
2017-10-07 17:17:57 UTC 00
How to have a business you LOVE

I want you to have a business you love. And by that, I don't just mean that you love making what you make, but that you also love how you're spending your time and you feel fairly compensated. Today we'll talk about the most common reasons people don't love their businesses and solutions for each one. We'll also cover the thing most likely to make you love your business.

If you need to get clearer on what you would love, check out Map Your Business. I guide you through discovering what you want, where you want to be, and then breaking that down into a doable plan. It's available on Amazon in both paperback or Kindle, or you can get a signed version on my site at TaraSwiger.com/map. If you have one and you love it, please share it with the hashtag #mapyourbusiness. Grab your copy at TaraSwiger.com/map

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast144/

5 steps to effective copywriting
00
2017-10-07 17:17:57 UTC 00
5 steps to effective copywriting

To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?

This week we’re talking about effective copywriting - writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.

Resources:

Do you love the podcast? Never listen? Tell me where to spend my energy by filling out the survey, right here: http://taraswiger.com/survey

 

Listen to this episode or watch the video at TaraSwiger.com/podcast143/

Conversations from the TNNA Trade Show Floor
00
2017-10-07 17:17:57 UTC 00
Conversations from the TNNA Trade Show Floor

This week we're doing something different - I'm taking you with me as I walk around the trade show at TNNA. We'll meet yarn shop owners, vendors (yarn companies) and see some pretty stuff!

Whether you're in the yarn industry or not, I thought you'd enjoy seeing what a trade show looks like, how the vendors set up and how they talk to everyone who walks into their booth. These conversations are edited, because it was recorded live and there are, like in life, a million interruptions.

Click here to watch the video version of the podcast!

If you usually listen to the audio podcast, I encourage you to watch the video, so you can see the faces and the beautiful yarn!

The key to consistency + success = Grit
00
2017-10-07 17:17:57 UTC 00
The key to consistency + success = Grit

Do you struggle to set goals, because you’re afraid of missing out on everything else you should be doing? Do you feel like you’re pulled in a million different directions? Today we’re going to talk about why that is, and how to clarify what you want from your business, both from the Big Picture to what you’ll actually do today, and all the stuff in between.

 

Resources:

 

Listen to the episode and get the FREE transcript at http://taraswiger.com/podcast141/

9 emails you can send for your handmade business tomorrow
00
2017-10-07 17:17:57 UTC 00
9 emails you can send for your handmade business tomorrow

How do you feel about the emails you send, right now? Do they result in sales and conversations with your readers? If not, it's time to experiment. Today I'll share 9 kinds of emails you can be sending for your handmade business.

Links Mentioned:

 

Listen to the episode and get the transcript for FREE at TaraSwiger.com/podcast140/

Avoid these 3 Instagram Mistakes
00
2017-10-07 17:17:57 UTC 00
Avoid these 3 Instagram Mistakes

Today on the podcast, I’m not alone! I’m here with knitwear designer, tech editor, teacher, and co-host of the Manchester workshops, Joeli Kelly of JoeliCreates.com.

Joeli reviewed Instagram accounts and found that the same 3 mistakes kept popping up again and again. In this episode, we explore those mistakes (and how you can stop making them!). 

To help you avoid these mistakes and use Instagram in a way that works for you, Joeli and I have put together 5 days of challenges and prompts that will elevate your Instagram. To join in, go to http://taraswiger.com/elevateinsta

 

Listen to the podcast episode and sign up to join the FREE Instagram challenge at TaraSwiger.com/podcast139/

Instagram Stories, Fear of Missing Out, and more of your questions answered
46:26
2017-10-07 17:17:57 UTC 46:26
Instagram Stories, Fear of Missing Out, and more of your questions answered

Get more goodness and support the podcast: http://patreon.com/taraswiger

Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover:

How to decide between ideas for new products How to use social media without wasting too much time How to use Instagram Stories for your handmade business

If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here: http://patreon.com/TaraSwiger Thanks!

Find links to everything I mentioned and get the free transcript at: http://taraswiger.com/podcast138/

 

The one resolution you should make (and how to do it)
00
2017-10-07 17:17:57 UTC 00
The one resolution you should make (and how to do it)

What is the ONE thing you should focus on in the New Year, if you want to grow your business, improve your marketing, and make more money? Today we’re going to look at what your #1 resolution in the new year should be and 5 steps to actually DO it.

Links Mentioned

Wanna get more consistent in the New Year? Enter your e-mail address in the box below this post to get a FREE worksheet to help you do it: http://taraswiger.com/podcast137/

The importance of planning for the New Year (and how I do it)
00
2017-10-07 17:17:57 UTC 00
The importance of planning for the New Year (and how I do it)

Did your 2016 go as planned? Are you feeling discouraged or sidetracked or thrilled? No matter how your 2016 has gone, you can create a better 2017. Today we’ll hear from a non-planner about how planning projects has made his life better, and I’ll share what I do in my own New Year planning session.

Links Mentioned:

Listen to this episode at TaraSwiger.com/podcast136/

How to get back to work after a break
00
2017-10-07 17:17:57 UTC 00
How to get back to work after a break

The Starship, my online community for makers and artists who want to become their own business expert, is open right now. It has access to all of my classes, a 24/7 forum where you can ask your questions, a weekly live chat where we hold you gently accountable and give you immediate feedback, and an Accountability Partner Program, where you can be matched up with an accountability partner. Check it out here: http://taraswiger.com/starshipbiz

Now, I’m just back from time offline, and I’m following it up with family visits and the holidays, and it’s hard to get back to work, you know?

I’ve found it’s very easy to slip back into just doing the daily grind, doing exactly what I was doing before… but motivation is a bit harder to replace.

So how do you get back to work after taking time off?

 

Links mentioned in this episode:

Listen to the episode at TaraSwiger.com/podcast135/

Apps + Tools for the International Business Lady
00
2017-10-07 17:17:57 UTC 00
Apps + Tools for the International Business Lady

Today I'm sharing what apps and tools I used to be offline for two weeks and still keep my business going. We'll talk about my business-specific tools (how I post consistently to social media, without opening my computer) and the travel-specific apps that helped me keep track of a handful of flights, train tickets, and find the cheapest place to live next Ediburgh castle!

 

Listen to the episode and get links for ALL the tools mentioned at TaraSwiger.com/podcast134/

Yarn In the City - an interview with Rachel and Allison
00
2017-10-07 17:17:57 UTC 00
Yarn In the City - an interview with Rachel and Allison

I am sneaking into hotel dining rooms and recording the podcast guerrilla-style this week! I had the opportunity to talk to Rachel and Allison of Yarn in the City, while we were at Geeky Puffin Knitpalooza in Farnham, England. We discussed how they manage all their many hats and what they're enthusiastic about.

You can find links to everything we discuss: 

And if YOU are in the UK, I currently have a handful of signed books, shipping locally! I've reduced the shipping cost for the UK to reflect the...reduced shipping cost! There are just a few, so grab it at http://taraswiger.com/book

 

You can listen to this episode at TaraSwiger.com/podcast133/

When you need to take a break from your business
00
2017-10-07 17:17:57 UTC 00
When you need to take a break from your business

You’re going to need a break in your business. It’s unavoidable. It’s part of being a human being, in a fallible body. You’ll need to step back or scale down when you’re sick, when your family is sick, or worse.

But when you need to take a break, when something important happens in your life that needs all your focus, it’s easy to take the short term view, instead of looking at the long view of your life and career.

The short view is: This thing came up, I need to deal with it- I'll put everything in my biz on hold.And look, I get it. When something sideswipes you, you go into short-term problem solving. And that makes sense for extracurricular activities. Maybe you quit book club or you stop teaching Sunday school. Maybe you cut back on expenses like stash enhancement or kit clubs or eating out.

But if you're serious about your biz- then it is not an expense to cut or an extracurricular. It's a part of your income and your mental health. It's the thing that brings you joy or peace or a sense of self-reliance. It probably challenges you & pushes you, but if you want to have it in the future, you gotta take the long view.

Click here to learn all about my newest project: a workbook I created with Stacey Trock of FreshStitches to help YOU plan for a break from your business, whenever you might need it. You'll find it at TaraSwiger.com/leave.

 

Listen to the episode here: TaraSwiger.com/podcast132/

How to Take Action
00
2017-10-07 17:17:57 UTC 00
How to Take Action

You have to take action, even when you don’t feel ready.

Today we’re going to talk about what’s stopping you from taking the action you need to take… and how to do it anyhow.

But before we do, I want to let you know that tomorrow, on a free webinar, I’m going to be sharing my experience with taking a leave in my business - how I took 4 weeks mostly offline this summer as I dealt with a new medication and how I’m going to be mostly offline for 14 days during my upcoming trip to the UK. If you’re seeing this when this episode is released, you can sign up for that and to hear allll about how I did it at taraswiger.com/webinar. If you’re listening later you can find that webinar as part of my new class with Stacey Trock of FreshStitches: How to take a break (without breaking your biz). It’s got a workbook that guides you through everything you need to do to be ready for taking your own leave and an interactive Q+A with Stacey and me where we’ll help you develop your own leave - you can find it all at taraswiger.com/leave.

 

Listen to the podcast and access the FREE webinar at TaraSwiger.com/podcast131/

You Have Permission
00
2017-10-07 17:17:57 UTC 00
You Have Permission

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)... it's never enough.

Another person can never give you enough validation to make you feel confident if you aren't already.

Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission.

Resources Mentioned:

 

 

Listen to the episode and get the FREE Permission Slip at TaraSwiger.com/podcast130/

Accept That Compliment
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2017-10-07 17:17:57 UTC 00
Accept That Compliment

Wow, your hair looks fantastic today! Your business is really taking off! I love your shoes! Your work is beautiful!

If I said this to you, face-to-face, how would you react?

If you're like most women, you will probably deflect, laugh it off, or flat out argue with me (and studies show that if you're a man, or are already pretty confident, you probably won’t.)

This week's #BizConfidenceChallenge is simple, but SO HARD for many of us: Accept all compliments.

It's not as easy as it sounds, but it's sooooo important for personal AND professional reasons!

In this episode, we'll discuss:
  • How to accept a compliment
  • How NOT accepting a compliment undermines your reputation
  • How accepting compliments builds your confidence

Resources Mentioned:

 

Listen to the episode & get information on the FREE webinar & challenge at TaraSwiger.com/podcast129/

Don't Wait to be Chosen
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2017-10-07 17:17:57 UTC 00
Don't Wait to be Chosen

The reaction to the Biz Confidence Challenge so far blows me away. YOU have so much to be proud of, you have so much to build your confidence on! So... what’s up with the self-doubt?

Why do you doubt you can do awesome things when you’ve already done SO MUCH?

Often self-doubt (or lack of confidence) is tied to fear - we hold ourselves back (or think we're not good enough), not because we have any proof, but because we're waiting on... something.

You may not have even thought of it consciously before, but if you aren't taking the action you want to take, you're waiting on something.

In this episode, I'm full of questions - and you can get a FREE worksheet to help you answer them when you sign up to join the Biz Confidence Challenge!

Listen along with your free workbook so you can figure it out - what are YOU waiting for?

 

To listen to the episode and sign up for the FREE Challenge (and get the FREE workbook), visit TaraSwiger.com/podcast128/

 

 

How to Handle Failure
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2017-10-07 17:17:57 UTC 00
How to Handle Failure

As I hope you’ve learned through the recent weeks of the #BizConfidenceChallenge

Being confident isn’t about being perfect.

It isn’t about believing you can do anything (that’s just arrogance).

Confidence is about believing that you can handle anything. That you will survive anything. That you will be ok. Even if you do the scary thing. Even if there’s a scary outcome.

In this episode, we'll cover:

  • the importance of confidence - why it actually matters
  • how failing at things can actually improve your confidence
  • the importance of mindset

P.S. We'll be covering this topic more in a FREE webinar on Thursday, so make sure you sign up for the Biz Confidence Challenge to get all the details!

Resources + Links Mentioned

Listen to the episode and get access to the FREE webinar at http://taraswiger.com/podcast127

What Confidence IS + IS NOT
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2017-10-07 17:17:57 UTC 00
What Confidence IS + IS NOT

This week's challenge in the Biz Confidence challenge was to list 3 things you're proud of. Not just list them for yourself, but share them with the community on Instagram, using the hashtag #bizconfidencechalenge. And friends, this is hard! Today we're going to talk about why it's hard, and why you need to do it. 

 

 

Resources + Links Mentioned

 

Join the Biz Confidence Challenge + listen to the episode at TaraSwiger.com/podcast126/

You are Enough
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2017-10-07 17:17:57 UTC 00
You are Enough

Today we’re going to talk about the one response I’ve gotten more than any other in the last 2 weeks.

In episode 123, I talked about my experience, and that of my friends and students, with anxiety, depression, and suicide. That episode has sparked more conversation, emails, and Instagram comments than any episode I’ve published so far. And 100% of the replies have said “ME TOO” and “Thank you! It’s so good to know I’m not alone.”

A good percentage of the conversation has revolved around my claim in that episode that you can have a business or be a maker… ANYHOW. You can be broken, jacked up, down in the dumps… and still work on your dream. Yeah, you’re not going to look like other people doing it, but that’s OK. You don’t have to.

So I want to talk more about that today.

 

To listen, visit TaraSwiger.com/podcast125 (and get information on the FREE webinar to go with this episode!)

Collaboration + Self-Publishing with Kathleen & Anne of Filament
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2017-10-07 17:17:57 UTC 00
Collaboration + Self-Publishing with Kathleen & Anne of Filament

Did you ever just *click* with another creative biz owner and want to collaborate?

In today's episode I'm talking to two people who clicked, came up with a crazy idea... and then followed through on it, in a big way.  Anne Poldesak and Kathleen Dames, the editors of the new knitting magazine, Filament, join me to discuss:

  • How they found each other
  • Why a magazine?!
  • What tools they use to work together

Kathleen is a member of the Starship, which is now open! Get the details here. (It closes this Friday!)

To listen to the episode, visit TaraSwiger.com/podcast124/.   Wish you could find a collaboration partner?

Tomorrow I'm sharing what I've learned about working with other business owners, from collaboration to accountability partners to good friends, in a free webinar. To join us, sign up here.

The truth about anxiety and depression
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2017-10-07 17:17:57 UTC 00
The truth about anxiety and depression

Today we’re going to get into some heavy stuff that a LOT of you have talked to me about privately. Over the last 6 months or so, I have been amazed at how many people have come up and talked to me about their mental health or that of a family member - anxiety, depression, and Alzheimers. Stories of their abuse, miscarriage, stillbirths, of their children with Autism and learning disabilities and physical disabilities. And this makes sense statistically, as 1 in 5 adults deal with mental health issues at least once in their life. At every event at least 2 people (if not more) have shared their story with me.

At CGOA in July I started to think: I know it's common among thriving business owners, but you - my dear friends - may not. You're not hearing these stories. And for good reason - it’s personal and these makers aren't called to share it all online. But I am.

I'm here to help you know you're not alone in this. Whether it's feeling overwhelmed, being broke, or even having issues related to mental health, you are NOT alone in struggling with this. And as I share, I want you to remember - whatever you're struggling with, not only are you not alone, but you can also move forward WITH IT. Exactly as you are. People are doing it. You don't have to be different, better, or "more together" to make a business thrive.

Now, before we go on, I wanna give you a warning - I’m going to talk about suicide, depression and anxiety. When I’ve been at my most anxious, reading about other people’s anxiety made my own symptoms worse, so please be kind to yourself. If you’re feeling like you can’t listen to this, that’s OK! But please use this time to talk to someone - tell someone in your life, or talk to a professional. You can call a helpline with professionals of the National Institute of Mental Illness at 800-950-6264. To find affordable options for a mental health professional, visit NAMI.org. Don’t just read stuff on the internet, tell a human being. So go on and stop this and get help if you are feeling panicked or depressed (which doesn’t always mean “sadness” - often it feels like a total disinterest in life).

If you're still in, go ahead and click on the player to listen to the episode.

Resources + Links Mentioned
  • If you feel like you can’t handle your anxiety or you feel deeply uninterested in life for more than 2 weeks and you don’t think you have anyone in your life that will help you, call NAMI: 800-950-6264 or make a doctor’s appointment.
  • Wil Wheaton on ProjectURok
  • Kyla Roma's piece on her generalized anxiety disorder
  • This is the best explanation I found for how I feel. (The bit about scenario building and “intolerance of uncertainty” was eyeopening.)
  • If someone you love has committed (or attempted) suicide: Survivors of Loved Ones to Suicide

How do YOU Get Stuff Done?
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2017-10-07 17:17:57 UTC 00
How do YOU Get Stuff Done?

How do you actually DO the things that need to be done in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

Get the episode and the FREE guide to getting stuff done at TaraSwiger.com/podcast122/

How to say NO to anything
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2017-10-07 17:17:57 UTC 00
How to say NO to anything

Tired of saying “yes” when you want to say no?

We're replaying a popular episode from the past, because it's always a good reminder that you have permission to say no - to anything!

In today’s episode you’ll learn:

  • How to get comfortable saying no.
  • 4 ways to say no
  • My exact scripts for getting more time, avoiding aggressive askers, and saying no.

This is the second part of a three-part (free!) mini-class on Saying No (for fun + profit). Part 1 is here, Part 2 is today’s podcast, and Part 3 is a worksheet (to apply this to your own business), only available if you sign up at the bottom of today's post.

 

Listen in and get the FREE worksheet right here.

How to Get More Done
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2017-10-07 17:17:57 UTC 00
How to Get More Done

I hear from SO many people that they just don't feel motivated to work on their To Do list - from the daily small tasks to the bigger goal-oriented projects.

That's why it's so important to have a system of identifying your goal, breaking it down, and checking off your To Dos. This week we're revisiting a popular podcast from the past, with an all-new transcript and a FREE guide to go with it!

In this episode we’ll discuss

  • The principles for Getting More Done
  • How to stay motivated when you don't feel like working
  • The process I use to make progress on my quarterly goals

 

Want to get more done? Get my FREE distraction-free guide to getting more done.Grab it here.

Check out the other posts + podcasts in this series:

Links Mentioned

Listen to the episode at TaraSwiger.com/podcast119/

How to be authentic (but NOT a hot mess)
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2017-10-07 17:17:57 UTC 00
How to be authentic (but NOT a hot mess)

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I’m going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Want to be authentic online? Get a FREE worksheet to help you work through the questions from this episode! Grab it here.

 

Listen to the episode at TaraSwiger.com/podcast120/

Collaboration + Promotion Partners
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2017-10-07 17:17:57 UTC 00
Collaboration + Promotion Partners

Today we're talking about collaborating and finding promotion partners with knitwear designer Lisa Barnes. Lisa discusses how she found collaborator (and fellow Starship Captain!) Ann Tudor and how they created a new product together, and how she connected with yarn shops.

Links mentioned:   To get your free yarn replacement guide, text "enthusiasm" to 44 222!   Listen to the episode at TaraSwiger.com/podcast118/

How to focus on your Right People
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2017-10-07 17:17:57 UTC 00
How to focus on your Right People

Get more buyers by focusing on the RIGHT people.

This is the heart of effective marketing - speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.

But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?

In this episode we’ll discuss

  • Why focusing on your Right People IS scary (and why you need to do it anyway)
  • How to find the people + be where they are.
  • 5 questions to get closer to your people

Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!)

 

Get them both at TaraSwiger.com/podcast117

Criticism: When you should ignore it and when you should change
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2017-10-07 17:17:57 UTC 00
Criticism: When you should ignore it and when you should change

Should you focus only on the people who love your work, and dismiss everyone else as "not your right people"? Or should you take criticism so you can improve and grow and serve your people better?

The answer is: It depends.

No, you shouldn't listen to ALL criticism.No, you shouldn't ignore ALL criticism.

Instead, you should pay attention to what's useful and ignore what's not.

How do you know which is which? 

In this episode we discuss the  difference between focusing on your Right People and ignoring criticism. You'll also learn how to figure out what you should pay attention to, and what to DO with the criticism you get.  Get the free worksheet to apply this to the next bit of criticism you get!

Listen to the episode and get the transcript at TaraSwiger.com/podcast116/

Reframe it: Turn obstacles into action
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2017-10-07 17:17:57 UTC 00
Reframe it: Turn obstacles into action

Last week we talked about the difference between a Threat vs a Challenge. At the very end of the podcast I gave you a way to turn a threat into a Challenge. This is an example of reframing, or changing the way you think about a problem, in order to see more possible solutions. If you're an email subscriber, you got an email that walked you through the reframing of my own recent obstacle (Didn't get it? Subscribe here!)

I recorded a podcast about this 2 years ago, episode 3, but Starship Captains asked me to dive into it deeper this week. We'll discuss what reframing is, how to do it, and how to turn it into a habit. 

Listen to the episode and get the free transcript at TaraSwiger.com/podcast115/

What's stopping you?
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2017-10-07 17:17:57 UTC 00
What's stopping you?

What's standing in your way?

Let's face it - there are obstacles you'll face on your way to building your creative business. The question isn't how to avoid them, but how to overcome them. It comes down to how you approach them and think about them: Are these obstacles threats or challenges?

In this episode we discuss the difference between a threat and a challenge reaction, and how to have a challenge mindset to the obstacles in your handmade business.

This is inspired by one of the most popular lessons in the #monthofbizlove challenge: Threat vs Challenge Mindset.

 

Listen to the full episode + get the free transcript at http://taraswiger.com/podcast114/

The Real Challenge: Consistency
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2017-10-07 17:17:57 UTC 00
The Real Challenge: Consistency

The real challenge in your business is to show up consistently.

But how? 

You need systems, support, and then... tenacity. It's a matter of sticking with it, day after day. To inspire you to become consistent, you may want to build your own challenge around whatever habit you'd like to develop.

Some examples I mention: 

 

 

To listen to the episode visit TaraSwiger.com/podcast113/

The 4 Foundations of Your Creative Business (AKA, where to spend your time)
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2017-10-07 17:17:57 UTC 00
The 4 Foundations of Your Creative Business (AKA, where to spend your time)

What should you focus on to grow your business? What really matters?

You can boil it all down to the four foundations of a crafty business. Work on these, and you'll see growth and expansion!

If you want to work on these foundations in your business, join us in Lift Off (it closes tomorrow!). Over 6 months you will build each of the foundations, and get greater clarity about what to do in your business.

Learn more about Lift Off at TaraSwiger.com/lift

 

Listen to the episode at TaraSwiger.com/podcast112/

Interview with Fiber Farmer Lisa Check
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2017-10-07 17:17:57 UTC 00
Interview with Fiber Farmer Lisa Check

I'm delighted to be sharing a conversation with Starship Captain, fiber farmer, and yarn dyer Lisa Check, of Flying Goat Farm. To meet more Captains like Lisa, sign up here.

In this conversation we discuss:

  • How she balances her fiber flock with organizing Maryland Sheep + Wool
  • How she plans out big projects (Holiday Sanity, which is only available in Lift Off)
  • What she's struggled with in her business

 

 

Listen to the full episode at TaraSwiger.com/podcast111/

The magical wonder of celebration and review
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2017-10-07 17:17:57 UTC 00
The magical wonder of celebration and review

I just celebrated a birthday! As I do each year, I looked back on the last year and, well, my whole life. Today I share what that review looks like, all of the other ways I build review and celebration into my business, and how you can review your last month.

 In this episode:
  • My Annual Birthday review
  • Weekly celebration
  • Why I start with the question "What's going well?" in the weekly Starship chat
  • Monthly review (a part of both Lift Off and Starship)

You can find the Monthly Review questions in Challenge 6 of the #monthofbizlove workbook! Get it here! 

 

Listen to the podcast at TaraSwiger.com/podcast110/.

How to have a business you love
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2017-10-07 17:17:57 UTC 00
How to have a business you love

How do you build a business you love? How do you transform the biz you have into one you love more?

Sign up here to get the #monthofbizlove workbook/journal and answer the questions I ask in the episode!

In this episode we discuss:
  • The entire map of things you might need to fix in your business
  • The very first step in loving your business
  • What happens after you envision your dream business

Listen to the episode here: TaraSwiger.com/podcast109/

You're invited to love your business: The #monthofbizlove challenge
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2017-10-07 17:17:57 UTC 00
You're invited to love your business: The #monthofbizlove challenge

How do you feel about your business?

Do you LOVE it? Do you love all parts of it?

Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business?

It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love.

If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me in the #MonthofBizLove!

This free #monthofbizlove challenge includes:
  • Daily Instagram Challenges to get you loving your business
  • Daily video lessons exploring the Daily Challenge in depth! (broadcast live on Periscope and uploaded to YouTube)
  • A 30 day workbook to walk you through each challenge!

To join in:

  1. Get your free workbook by signing up here.
  2. Follow me on Instagram to get the daily challenge (you may want to hit "subscribe to updates", so you don't miss a challenge)
  3. Watch the daily videos (follow me on Periscope or subscribe to my YouTube channel)

Listen to the podcast episode and get all the details at TaraSwiger.com/podcast108

3 Lessons from The Introvert Entrepreneur (and a giveaway!)
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2017-10-07 17:17:57 UTC 00
3 Lessons from The Introvert Entrepreneur (and a giveaway!)

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert.  I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. (Scroll down to enter!) 

Resources mentioned Enter the book giveaway here!

Listen to the episode at TaraSwiger.com/podcast107/

A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon
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2017-10-07 17:17:57 UTC 00
A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!).

We discuss:

Register for the retreat by June 1, so you can join us in the knitalong!

Listen to the episode at TaraSwiger.com/podcast106/

How to set (realistic) marketing expectations
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2017-10-07 17:17:57 UTC 00
How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

Listen in at TaraSwiger.com/podcast105/

How to Make Time for Marketing
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2017-10-07 17:17:57 UTC 00
How to Make Time for Marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing "enough" marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

 

Listen in, plus get a FREE worksheet to help you talk about your work without feeling weird, at TaraSwiger.com/podcast104/

How to stop feeling weird talking about your work
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2017-10-07 17:17:57 UTC 00
How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

To apply this to your own business, fill out the free worksheet that comes with this lesson and stop feeling weird talking about your work today!

 

Get the podcast episode and the FREE worksheet to help you talk about your work in totally non-weird ways, right here.

Stop creating marketing distractions
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2017-10-07 17:17:57 UTC 00
Stop creating marketing distractions

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

 

Listen in at TaraSwiger.com/podcast102/.

Why your goal failed (plus a free worksheet for setting better goals!)
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2017-10-07 17:17:57 UTC 00
Why your goal failed (plus a free worksheet for setting better goals!)

What do you do when you don't reach your goal? How do you identify what went wrong (if anything) and set a better goal next time? 

This week we'll cover the 6 reasons your goal might have failed, and how to set a better goal next time.

I created a free worksheet so that you can set reachable, do-able goals every time!

Just visit the podcast post, put in your email address and you'll get it in your inbox (along with the full transcript of this episode!).

Listen in here: TaraSwiger.com/podcast101/

Call-in Q+A with Tara Swiger
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2017-10-07 17:17:57 UTC 00
Call-in Q+A with Tara Swiger

YOU GUYS! It's episode 100!

I can't believe that we have been hanging out for 100 episodes (I can't believe I stuck with it! I can't believe YOU stuck with me!). To celebrate, I did something all new - a call-in show! I invited you, in episode 98, to call me with your questions. And you did - yay!

And boy, your questions were awesome! The first question got me so fired up that I created a totally new worksheet for you, to help you figure out your own best email opt-in!

 

To listen in and get YOUR free worksheet, visit TaraSwiger.com/podcast100

An interview with knitwear designer and retreat organizer Varian Brandon
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2017-10-07 17:17:57 UTC 00
An interview with knitwear designer and retreat organizer Varian Brandon

Today I'm delighted to be talking to retreat organizer and knitwear designer Varian Brandon. She shares  how she got started designing, what a normal workday is like, and how she deals with the Comparison Trap. Varian's a member of the Starship (which is open now!) and we discuss how it's shaped how she thinks about her business. If you loved this episode, hang out with Varian on Periscope!

 

Listen to the episode: TaraSwiger.com/podcast99/

Be the Captain of your own Ship
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2017-10-07 17:17:57 UTC 00
Be the Captain of your own Ship

The Starship is now boarding!

The Starship is called the Starship because it a space full of people who are interested in being the Captain of their own ship. But what does that mean?

To be the Captain of your business and life: 

  • Take ownership
  • Set a course
  • Choose the tools
  • Sail your own ship

 

We discuss exactly how to do that in this episode!

Got a question you want to ask me about my business, podcast, life, or do you want to get my answers to your business questions? Call and ask me! Your question may make it into episode 100! Just call  (567) 393-8272 THIS week! 

 

Listen to the episode at TaraSwiger.com/podcast98/

Interview with singer, designer, intentional living coach Lynn Hershberger
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2017-10-07 17:17:57 UTC 00
Interview with singer, designer, intentional living coach Lynn Hershberger

Today I'm thrilled to be talking to singer, Intentional Living Coach for creatives and Starship Captain Lynn Hershberger. Please note that the Starship isn't open now... but it will be in just a  few days! Sign up here to learn more!

We discuss: 

  • How she combines multiple creative income streams 
  • How she manages to work on all the different areas of her business
  • Makers have a LOT of supplies - how to deal with the clutter
  Links: 

Listen to the episode at TaraSwiger.com/podcast97/

An interview with Yarn shop owner and Craft Wars survivor, Esther Hall
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2017-10-07 17:17:57 UTC 00
An interview with Yarn shop owner and Craft Wars survivor, Esther Hall

At Midwest Craft Con, I was delighted to meet Esther Hall, owner of Yarn It and Dash in Columbus. After about 5 minutes of talking to her, I blurted, "Oh my goodness, my listeners would loooove to meet you! Can I interview you for my podcast?"

After teaching all day, we snuck into the "trade show" space, set up my phone, turned on Periscope, and started recording.

We discussed: 

  • What it was like to be on TLC's Craft Wars (with Tori Spelling! Ahh!)
  • How she researched and put together a business plan for her yarn shop (there is so much to learn here!)
  • How she chooses indie vendors to work with

Listen to the episode at TaraSwiger.com/podcast96/

Fit all of your marketing pieces together
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2017-10-07 17:17:57 UTC 00
Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Listen to the episode: TaraSwiger.com/podcast95/

4 steps to sound like a human, connect with your customers, and sell more stuff
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2017-10-07 17:17:57 UTC 00
4 steps to sound like a human, connect with your customers, and sell more stuff

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me - Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

 

Listen to the episode at TaraSwiger.com/podcast94/

The difference between arrogance and confidence
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2017-10-07 17:17:57 UTC 00
The difference between arrogance and confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

Listen to this episode at TaraSwiger.com/podcast93/

Inspiration isn't enough
00
2017-10-07 17:17:57 UTC 00
Inspiration isn't enough

Inspiration isn't enough. In fact, on its own, it can be dangerous.Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

To listen to the episode, visit TaraSwiger.com/podcast92/

Why you're afraid of setting a goal
00
2017-10-07 17:17:57 UTC 00
Why you're afraid of setting a goal

Choosing is hard. But to move your business foward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, "What if you're afraid of setting a goal?"

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

 

Listen to the episode at TaraSwiger.com/podcast91/

The 8 Best Books for your Creative Business
00
2017-10-07 17:17:57 UTC 00
The 8 Best Books for your Creative Business

What are the best books for your creative business?

Today I decided to share the best books for your specific situation. Listen in to find out what I suggest for where you are in your business journey!

 This topic was suggested by Ana on Periscope. I broadcast these podcast recordings a whole week early, on Periscope. If you’d like to get early access, follow me at Periscope.tv/TaraSwiger. I also publish a video version of this podcast on YouTube along with a new lesson every week!

 

Resources:

 

 

Listen in: TaraSwiger.com/podcast90/

Episode 89: What do you want from this year?
27:15
2017-10-07 17:17:57 UTC 27:15
Episode 89: What do you want from this year?

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time - this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

Listen to the episode at TaraSwiger.com/podcast89/

 

Episode 88: Marketing Burnout
24:49
2017-10-07 17:17:57 UTC 24:49
Episode 88: Marketing Burnout

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

Listen to the episode: TaraSwiger.com/podcast88/

7 principles for an awesome 2016
20:20
2017-10-07 17:17:58 UTC 20:20
7 principles for an awesome 2016

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

Listen in at TaraSwiger.com/podcast87/

3 Creative Business Lessons I Learned in 2015
00
2017-10-07 17:17:58 UTC 00
3 Creative Business Lessons I Learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links:

Listen in at TaraSwiger.com/podcast86/

Your biggest challenge: overwhelm
19:09
2017-10-07 17:17:58 UTC 19:09
Your biggest challenge: overwhelm

Overwhelm.

In this episode we discuss:

Listen in at TaraSwiger.com/podcast85/

How to get traction in your creative business
00
2017-10-07 17:17:58 UTC 00
How to get traction in your creative business

How do you get traction in your creative business? How do you start making consistent sales? And what if you haven't yet and feel dejected? 

In this episode, I'll share 4 keys for gaining traction, connecting with customers, and making regular sales.

 Links mentioned:

To listen in, go to TaraSwiger.com/podcast84/

Enjoy the end of the year in your business
17:31
2017-10-07 17:17:58 UTC 17:31
Enjoy the end of the year in your business

How can you enjoy the end of the year and the holidays, while maintaining your business and your sanity?

This question was asked a few weeks ago on Periscope, and I wanted to dive into a more thorough answer and share it with you here. You can follow me on Periscope to get the podcast episodes a full week before they come out; I'm TaraSwiger on Periscope or you can catch broadcasts at Katch.me/TaraSwiger.

It's the week of American Thanksgiving, which kicks off the holiday season here in the States, with Thanksgiving, Hanukkah, Christmas, Solstice and the New Year. If you celebrate even one of those holidays, and you're running a business, this can become a hectic time of year and soon it's already the new year, with all its new projects and excitement.

But I want you to have a sane and happy holiday season. I want you to both have the kind of time with your family or friends that you want AND see the kind of business growth you want. I don't want you to stumble into 2016 feeling fried from the last month of 2015. So here's how we do that.

  1. Decide what you want.
  2. Determine what it will require.
  3. Commit to it.
  4. Do what it takes.
  5. Review and readjust weekly.

Listen in to learn exactly how to enjoy this time and end the year strong and profitable in your business! TaraSwiger.com/podcast83/

Fear & Success in your creative business
13:06
2017-10-07 17:17:58 UTC 13:06
Fear & Success in your creative business

Inspired by your replies to the #BizConfidenceChallenge, today we're exploring the intersection of Fear and Success. We think they're mutually exclusive. We think that we need to wait until we have confidence before we take action. We think that if we feel fear, we definitely won't be successful.

Listen in here: TaraSwiger.com/podcast82/

How to be authentic and not a hot mess
20:14
2017-10-07 17:17:58 UTC 20:14
How to be authentic and not a hot mess

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I'm going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Listen in at TaraSwiger.com/podcast81/

A conversation with Laureen Marchand
25:29
2017-10-07 17:17:58 UTC 25:29
A conversation with Laureen Marchand

Today I'm delighted to be talking to  Laureen Marchand, a painter and a Starship Captain. She shares a great resource for Canadian artists (Carfac), how she keeps the faith when she feels disappointed and how she built a gallery on her back porch. You can her beautiful art on her website.

 

Listen to the episode at TaraSwiger.com/podcast80/

Defeat Self Doubt
23:40
2017-10-07 17:17:58 UTC 23:40
Defeat Self Doubt

Are you NOT working on your business because of self doubt? Do you lack the confidence to take the steps you know you need to take? If so, you are not alone.

“Every time I go to do something, I am stopped by self-doubt.”

“I’m not sure I’m good enough.”

“I’m not big enough for that yet.”

“Oh, they probably won’t accept me, or buy from me, or want my thing.”

I hear this all the time from the makers I work with. This is self-doubt. And this is a HUGE problem for your business.

In today's episode, I share 6 ways to defeat self-doubt in your business and your life.

Resources

 

Listen to the episode here: TaraSwiger.com/podcast79/

Grace Dobush on making the most of business conferences
00
2017-10-07 17:17:58 UTC 00
Grace Dobush on making the most of business conferences

My guest today is freelance journalist and organizer of the Crafty Supermarket and Midwest Craft Con, a conference for crafty businesses, Grace Dobush.

We talk about:  Grace's favorite part of organizing a craft show How to talk to strangers at conferences (without feeling weird) What she's enthusiastic about right now (and the similarity between geeky sub-cultures)   Links:  

Listen to the episode at TaraSwiger.com/podcast78/

The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)
19:43
2017-10-07 17:17:58 UTC 19:43
The Introvert's Survival Guide to Conferences (and trade shows, craft shows, and events)

I'm about to fly across the country and teach at School House Craft, a two-day business conference for makers. I'm so excited, but this hasn't always been the case.

I used to get SO NERVOUS before something like this. I would worry that my introversion was going to sideline me. I was worried that I was going to have to sit out a huge part of the fun, or I'd miss out on all the good stuff, because I would need my alone time.

I'm not any less introverted than I was a couple of months ago, but I'm hardly worried about introversion this time, because I've learned how to handle conferences, and I've learned that I CAN handle conferences, without getting totally fried from over-stimulation. In today's episode, I'm going to share what I've learned about surviving and enjoying conferences as an introvert. 

 

Listen to the episode at TaraSwiger.com/podcast77/

A Conversation with Jill Wolcott
32:30
2017-10-07 17:17:58 UTC 32:30
A Conversation with Jill Wolcott

Jill Wolcott is a knitter designer at Jill Wolcott Knits, a knitting instructor (she recently taught on Craftsy) and a teacher at the Fashion Institute of Design and Merchandising in San Francisco, CA.

We discuss:

  • A love of math
  • How her work as a designer affects her knitting design
  • Doing what you want vs. what people will buy
  • The lessons learned in a "failed" project

Jill mentions that she's a member of the Starship. You can sign up (for free!) to learn more here.

Listen to the episode at TaraSwiger.com/podcast76

Mindfullness: our favorite tools with Kara Gott-Warner
30:06
2017-10-09 09:49:59 UTC 30:06
Mindfullness: our favorite tools with Kara Gott-Warner

In today's episode I talked with Kara Gott-Warner of The Power Purls Podcast, we talked about mindfullness, and some of our favorite mindfullness tools including apps and of course essential oils.

Kara is a knitter, podcaster, business coach, and also a certified nutritional consultant. She focuses on working with individuals who wish to create a holistically - balanced life and business that converges creativity with mindful living, - "knitting together" creativity, body, mind and spirit.

Be sure to visit The Power Purls Podcast for more about Kara's favorite mindfullness tools!

Links I mentioned:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast177

Habits make the business
23:38
2017-10-09 09:50:00 UTC 23:38
Habits make the business

If you read any business book, it all comes down to the same things: your business is built from your beliefs, which affect your actions, and the most important of those actions need to become habits. Habits are what you consistently do day after day, and, as we talked about in last week’s episode, those habits build up to create success (or failure).

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast176

Are you limiting yourself?
22:13
2017-10-09 09:50:03 UTC 22:13
Are you limiting yourself?

I'm not the kind of person who.... makes a lot of money has a super successful business would ever be good at sales could ever be self-promotional

How many times have you caught yourself saying a version of this: "I'm not the kind of person who...." I know I do it all the time, and my recent experience is the inspiration behind this episode. We'll talk about why it's true that you really aren't that kind of person and how to become the kind of person who reaches your goals and lives your dream. It all comes down to the habits you have now and the habits you can create.

Links I mentioned:

Listen in and get your free transcript at TaraSwiger.com/podcast175

How to apply the Slight Edge
11:37
2017-10-09 09:50:07 UTC 11:37
How to apply the Slight Edge

There is no shortcut to success.

To be a success, which is just another way of saying, to reach your goals and dreams, there isn't a secret sauce. There isn't something special that successful people know that you don't. It's super simple: You do the same habits, the same things you know to do, day after day. Over time, they build upon each other into a successful business, succesful relationships, and a successful life. That's the premise of the Slight Edge by Jeff Olson and in today's episode, I share how to apply it to your life and creative business. I highly recommend this book!

Listen in and get your access to the free library of podcast transcripts at TaraSwiger.com/podcast174

How to fix YOUR relationship with money
34:21
2017-10-09 09:50:08 UTC 34:21
How to fix YOUR relationship with money

After my episode about healing MY relationship with money, I got so many replies saying, I REALLY NEED TO DO THIS: HOW?! Today, we’ll dive into the how of healing your own relationship with money.

Links I Mentioned: 

Listen in and get your free transcript at TaraSwiger.com/podcast173

Inside the Starship: Who, What and How we build stellar businesses
24:05
2017-10-09 09:50:09 UTC 24:05
Inside the Starship: Who, What and How we build stellar businesses

The Starship. You may have heard me mention that in the past, but judging from your emails… you have no idea what I’m talking about. In today’s episode I’m going to take you behind the scenes of my private online community.

Links about Community and Accountability:

Links to the Starship Captains I mentioned: 

Interviews with Starship Captains:

Listen in and get your free transcript at TaraSwiger.com/podcast172

How to get more REJECTION & grow your biz
17:29
2017-10-09 09:50:10 UTC 17:29
How to get more REJECTION & grow your biz

Today I want to talk about something that is so vital for your business success, but so very unpleasant: Rejection. We're gonna talk about why it matters and why you need to focus on getting MORE rejection in order for your business to grow.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast171

Your Questions Answered: Pricing, Quitting Your Day Job, and more
35:28
2017-10-09 09:50:11 UTC 35:28
Your Questions Answered: Pricing, Quitting Your Day Job, and more

How do you go full-time? How do you avoid perfection while still continuously improving? How much time should you spend marketing vs making? How much is “too” much?

Today I’m answering your questions from my recent Instagram post!

Links I mention:

Listen in and get your free podcast transcript at TaraSwiger.com/podcast170/

The social media tools I use and why
26:47
2017-10-09 09:50:12 UTC 26:47
The social media tools I use and why

Why and how do I share so much content on so many different channels? Today I'm answering your question about my own marketing plan.

Links I mention:

Listen in and get your free transcript at TaraSwiger.com/podcast169/

How (and why) my business has changed over the years: an inside look
42:08
2017-10-09 09:50:14 UTC 42:08
How (and why) my business has changed over the years: an inside look

I started my first business in 2006. 11 years later, it’s changed a lot on the outside, but the overarching themes and my own Mission have remained surprisingly cohesive.

Today, we’ll look at how the message and intention have remained the same while the delivery has changed.

Links & Resources Mentioned:

Listen in and get the free transcript at TaraSwiger.com/podcast168.

Happiness and Radical Responsibility
22:43
2017-10-09 09:50:15 UTC 22:43
Happiness and Radical Responsibility

Let’s talk more about happiness and work - how to shift your perceptions, so that you can get more done.

A grumpy person doesn't get much work done. A person who is focused on all the reasons something WON'T work doesn't make much progress towards making it work. The good news is: you're in charge of this.

You are responsible for your perception and your attitude. And that, in turn, affects how smart and hard you work, and that affects your results.

Links Mentioned:

Listen and get your free transcript at TaraSwiger.com/podcast167/

How to make every day a great day
27:41
2017-10-09 09:50:16 UTC 27:41
How to make every day a great day

“Success is not the key to happiness. Happiness is the key to success.” -Albert Schweitzer

Today I share my own morning routine, and how it reflects habits that increase happiness. We’re also going to talk about the role of happiness in your business and how it can help you do what you do.

I use essential oils to help me create habits, have a great morning, and shift my mood. If you wanna learn more about the oils I mention in this episode, join me for a free workshop tomorrow!

Links Mentioned Recommended Reading

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast166/

Your questions answered: making friends, failed launches, and why you need a business profile
29:37
2017-10-09 09:50:17 UTC 29:37
Your questions answered: making friends, failed launches, and why you need a business profile

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). Today we'll cover:

  • Making friends
  • Failed launches
  • Why you need a business profile
Resources: Check out these awesome handmade businesses:

Listen in and get access to the library of podcast transcripts at TaraSwiger.com/podcast164/

2017 is halfway over. How about your goals?
20:54
2017-10-09 09:50:18 UTC 20:54
2017 is halfway over. How about your goals?

It's the halfway point of 2017!

How are your goals coming? Are you halfway through your goals? Or can you see how you're building momentum and will be there soon?

Or, are you realizing that you're NOT halfway to your goals?

Today we're going to talk about what to do about the goals you haven't reached and how to reset your goals and process, so you can get where you wanna go by the end of the year.

Links Mentioned

Watch or listen to this episode at TaraSwiger.com/podcast163/

How to launch your next product or design
26:42
2017-10-09 09:50:20 UTC 26:42
How to launch your next product or design

How do you get people excited about what you're offering? Do a launch! In this episode I'll walk you through the process of launching anything in your business - a new product, service, design, or whatever it is you sell! We'll also talk about why it's important to officially launch something, rather than just listing it and doing your regular marketing.

Links Mentioned

This was originally created to answer a Starship question in our monthly Q+A. To be notified when the Starship boards next, sign up here: http://taraswiger.com/starshipbiz

 

Watch or listen to this episode at TaraSwiger.com/podcast162/

How I changed my relationship with money
41:05
2017-10-09 09:50:21 UTC 41:05
How I changed my relationship with money

What is your relationship with money like?

Are you friends? Are you terrified by it? Do you feel gross when we talk about it? Today I’m going to explain what I meant when I said in a recent episode that I improved my relationship with money. I’m also going to give you some ways to work on your own relationship with money.

Resources Mentioned:

Watch or listen to this episode at TaraSwiger.com/podcast161/

What I've learned in 35 years
37:26
2017-10-09 09:50:22 UTC 37:26
What I've learned in 35 years

Each year on my birthday, I look back at the past year, and at past birthdays, and try to make sense of it all. So today I'm going to share the big lessons of this last year, and well, the last 35 years.

It's important to celebrate even the small wins, but sometimes it's hard to actually make yourself do it!

I have written online about my birthday for the last 8 years - this will be the ninth!

Links Mentioned:

 

Listen to or watch the episode right here: TaraSwiger.com/podcast160/

Your questions answered: email list growth, self-publishing and what I'd do differently
41:40
2017-10-09 09:50:23 UTC 41:40
Your questions answered: email list growth, self-publishing and what I'd do differently

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

Listen to the episode or watch it at Taraswiger.com/podcast159

Your questions answered: Coming back after illness, finding time for everything, and handling discouragement
19:19
2017-10-09 09:50:24 UTC 19:19
Your questions answered: Coming back after illness, finding time for everything, and handling discouragement

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!) In fact, I received so many questions, I split them into two podcasts.  Today we'll cover:

  • Coming back after illness
  • Finding time for everything
  • Handling discouragement

Watch or listen to the episode at: TaraSwiger.com/podcast158

 

What people get wrong about marketing
10:18
2017-10-09 09:50:25 UTC 10:18
What people get wrong about marketing

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing on social media is effective.

 

Resources Mentioned:

 

Watch or listen to the episode at TaraSwiger.com/podcast157

The article that changed how I do business
13:08
2017-10-09 09:50:26 UTC 13:08
The article that changed how I do business

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

 

Resources Mentioned:

 

Watch or listen to this episode at TaraSwiger.com/podcast156

 

Your Mindset Matters: How Joeli uses affirmations
46:09
2017-10-09 09:50:28 UTC 46:09
Your Mindset Matters: How Joeli uses affirmations

In this episode I'm talking to Joeli about mindset - how to get your mind in the right place so that you can do the work you need to do in your business. Do you struggle to do what you actually need to do in your biz? Do you get to a point where you feel so stuck that you get bogged down in feeling bad, and then you don't take any action? If so - you're not alone! Watch or listen to the episode for commiseration from Joeli and I and some tips for getting in the right mindset to do your best work.

Resources Mentioned:

Watch or listen to the episode here: http://taraswiger.com/podcast155/

Long term vs short term decision-making
18:05
2017-10-09 09:50:29 UTC 18:05
Long term vs short term decision-making

Are you focused on the long term or short term? Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions.

Resources Mentioned:

 

Listen to or watch the episode at TaraSwiger.com/podcast154/

Anxiety + Depression: What works, 1 year later
39:02
2017-10-09 09:50:30 UTC 39:02
Anxiety + Depression: What works, 1 year later

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on.

I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO?

Today I'd like to share what I've found works for me.

 

Listen to the episode or watch it at TaraSwiger.com/podcast153/

Results from Your Income Reports
38:53
2017-10-09 09:50:31 UTC 38:53
Results from Your Income Reports

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode.

All told, there were 80 responses, and of those 37% make handmade products and 47% sell patterns or designs I've split up the answers into two sections and will talk about each of them separately. Watch or listen to the episode to hear all about it!

Resources Mentioned
  • Have you looked at your numbers? Are you ready to take control of your business finances? Sign up for Pay Yourself, where I'll walk you through the whole process of finding your profit margin (and tweaking it as needed), determining the profitability of prospective projects, and how to adjust your finances so that you can regularly begin to pay yourself. You'll find it right here: TaraSwiger.com/profit
  • Of all the people who are rocking their goals, their secret formula was consistency. More on that here.

 

Watch it or listen in right here: TaraSwiger.com/podcast152/

One pricing strategy does NOT fit all
12:45
2017-10-09 09:50:32 UTC 12:45
One pricing strategy does NOT fit all

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use?

And the answer is: it depends.

In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time.

For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it - so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box on this page: TaraSwiger.com/podcast151/

Do you have a business or a hobby?
29:46
2017-10-09 09:50:33 UTC 29:46
Do you have a business or a hobby?

Do you have a business or a hobby? You may have turned your hobby into a business, you may make sales, but is it REALLY a business? When people talk to me about this issue, they mention taxes, business names, income… but that's not the answer. You can have a business and not have made a dime yet. And you can have a hobby that makes money. 

So do you have a business or do you have a hobby?

Listen to the episode (or watch in the video player!) to figure it out! You'll find it at TaraSwiger.com/podcast150/

Should you work for free?
16:09
2017-10-09 09:50:34 UTC 16:09
Should you work for free?

Should you work for free? Most of the conversation in the craft world says: NO. Don't work for free. Don't give it away. Just Say No.

And I agree. Most of the time. In today's episode I'll tell you when you SHOULD work for free, and how to decide if you should take the "opportunity" or not.

 

 

Visit TaraSwiger.com/podcast148/ to listen to this episode and get a FREE worksheet to go with it!

5 accounting terms you need to know in your handmade business
22:22
2017-10-09 09:50:35 UTC 22:22
5 accounting terms you need to know in your handmade business

Do you feel a little insecure talking to bankers or fancy businessmen about your handmade business because you don’t know all the accounting terms? Want to talk about money and make decisions more comfortably?

Today I’m going to introduce you to five accounting terms so we can talk more about money!

Before we dive into the terminology I want to tell you this - the Starship, my online community for makers and artists, which includes access to all of my classes, including the updated and expanded Pay Yourself and Pricing 101, opens next week. I’m not going to open it to the whole world, only to the people who have signed up to learn more about it at taraswiger.com/starshipbiz.

So if you wanna learn more about it and if it’s for you, go to taraswiger.com/starshipbiz. Because I’ve added new and updated classes to it this year, the price is going up when it opens next time, so if you want in at its current price, you gotta be signed up at taraswiger.com/starshipbiz.

 

Resources
  • My newest class, Pay Yourself, opens soon! Sign up here to be notified when it's open.
  • The Starship opens this March, but you've gotta be on the list to know when it does! Click here to sign up.

 

To listen to this episode visit TaraSwiger.com/podcast147/

 

Lessons learned from real income reports
22:53
2017-10-09 09:50:36 UTC 22:53
Lessons learned from real income reports

What do people REALLY make in their handmade businesses?

Two years ago, after seeing tons of income reports from bloggers & coaches I started to wonder what an income report would look like from a maker.

I decided to hold a survey to collect income reports for 2 reasons:

  1. The reports I saw from bloggers and coaches were just NOT comparable to a handmade business.
  2. It’s way more useful to know what lots of people are doing than what ONE superstar is doing.

So I created a survey, where you could share your numbers and your feelings with me. And I’m doing it again this year. You can go to taraswiger.com/income and share your response with me totally anonymously.

Listen to the episode to find out why it's important to know your numbers, and also to put them in context.

More resources

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast146/

 

How do you get out of bed in the morning when everything is awful?
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2017-10-09 09:50:37 UTC 00
How do you get out of bed in the morning when everything is awful?

This weekend at Midwest Craft Con, I was on a panel about depression and anxiety. At the end we had a Q+A and I wanted to talk today about a question that has stuck with  me: How do you get out of bed when everything is awful?

What gets YOU out of bed?

 

Listen to this episode or watch the video at TaraSwiger.com/podcast145/

How to have a business you LOVE
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2017-10-09 09:50:39 UTC 00
How to have a business you LOVE

I want you to have a business you love. And by that, I don't just mean that you love making what you make, but that you also love how you're spending your time and you feel fairly compensated. Today we'll talk about the most common reasons people don't love their businesses and solutions for each one. We'll also cover the thing most likely to make you love your business.

If you need to get clearer on what you would love, check out Map Your Business. I guide you through discovering what you want, where you want to be, and then breaking that down into a doable plan. It's available on Amazon in both paperback or Kindle, or you can get a signed version on my site at TaraSwiger.com/map. If you have one and you love it, please share it with the hashtag #mapyourbusiness. Grab your copy at TaraSwiger.com/map

 

Listen to this episode or watch the video recording at TaraSwiger.com/podcast144/

5 steps to effective copywriting
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2017-10-09 09:50:40 UTC 00
5 steps to effective copywriting

To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?

This week we’re talking about effective copywriting - writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.

Resources:

Do you love the podcast? Never listen? Tell me where to spend my energy by filling out the survey, right here: http://taraswiger.com/survey

 

Listen to this episode or watch the video at TaraSwiger.com/podcast143/

Conversations from the TNNA Trade Show Floor
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2017-10-09 09:50:41 UTC 00
Conversations from the TNNA Trade Show Floor

This week we're doing something different - I'm taking you with me as I walk around the trade show at TNNA. We'll meet yarn shop owners, vendors (yarn companies) and see some pretty stuff!

Whether you're in the yarn industry or not, I thought you'd enjoy seeing what a trade show looks like, how the vendors set up and how they talk to everyone who walks into their booth. These conversations are edited, because it was recorded live and there are, like in life, a million interruptions.

Click here to watch the video version of the podcast!

If you usually listen to the audio podcast, I encourage you to watch the video, so you can see the faces and the beautiful yarn!

The key to consistency + success = Grit
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2017-10-09 09:50:42 UTC 00
The key to consistency + success = Grit

Do you struggle to set goals, because you’re afraid of missing out on everything else you should be doing? Do you feel like you’re pulled in a million different directions? Today we’re going to talk about why that is, and how to clarify what you want from your business, both from the Big Picture to what you’ll actually do today, and all the stuff in between.

 

Resources:

 

Listen to the episode and get the FREE transcript at http://taraswiger.com/podcast141/

9 emails you can send for your handmade business tomorrow
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2017-10-09 09:50:43 UTC 00
9 emails you can send for your handmade business tomorrow

How do you feel about the emails you send, right now? Do they result in sales and conversations with your readers? If not, it's time to experiment. Today I'll share 9 kinds of emails you can be sending for your handmade business.

Links Mentioned:

 

Listen to the episode and get the transcript for FREE at TaraSwiger.com/podcast140/

Avoid these 3 Instagram Mistakes
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2017-10-09 09:50:44 UTC 00
Avoid these 3 Instagram Mistakes

Today on the podcast, I’m not alone! I’m here with knitwear designer, tech editor, teacher, and co-host of the Manchester workshops, Joeli Kelly of JoeliCreates.com.

Joeli reviewed Instagram accounts and found that the same 3 mistakes kept popping up again and again. In this episode, we explore those mistakes (and how you can stop making them!). 

To help you avoid these mistakes and use Instagram in a way that works for you, Joeli and I have put together 5 days of challenges and prompts that will elevate your Instagram. To join in, go to http://taraswiger.com/elevateinsta

 

Listen to the podcast episode and sign up to join the FREE Instagram challenge at TaraSwiger.com/podcast139/

Instagram Stories, Fear of Missing Out, and more of your questions answered
46:26
2017-10-09 09:50:45 UTC 46:26
Instagram Stories, Fear of Missing Out, and more of your questions answered

Get more goodness and support the podcast: http://patreon.com/taraswiger

Today I’m answering questions from my Instagram followers. To get your question answered, be sure you’re following me. We cover:

How to decide between ideas for new products How to use social media without wasting too much time How to use Instagram Stories for your handmade business

If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here: http://patreon.com/TaraSwiger Thanks!

Find links to everything I mentioned and get the free transcript at: http://taraswiger.com/podcast138/

 

The one resolution you should make (and how to do it)
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2017-10-09 09:50:46 UTC 00
The one resolution you should make (and how to do it)

What is the ONE thing you should focus on in the New Year, if you want to grow your business, improve your marketing, and make more money? Today we’re going to look at what your #1 resolution in the new year should be and 5 steps to actually DO it.

Links Mentioned

Wanna get more consistent in the New Year? Enter your e-mail address in the box below this post to get a FREE worksheet to help you do it: http://taraswiger.com/podcast137/

The importance of planning for the New Year (and how I do it)
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2017-10-09 09:50:47 UTC 00
The importance of planning for the New Year (and how I do it)

Did your 2016 go as planned? Are you feeling discouraged or sidetracked or thrilled? No matter how your 2016 has gone, you can create a better 2017. Today we’ll hear from a non-planner about how planning projects has made his life better, and I’ll share what I do in my own New Year planning session.

Links Mentioned:

Listen to this episode at TaraSwiger.com/podcast136/

How to get back to work after a break
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2017-10-09 09:50:49 UTC 00
How to get back to work after a break

The Starship, my online community for makers and artists who want to become their own business expert, is open right now. It has access to all of my classes, a 24/7 forum where you can ask your questions, a weekly live chat where we hold you gently accountable and give you immediate feedback, and an Accountability Partner Program, where you can be matched up with an accountability partner. Check it out here: http://taraswiger.com/starshipbiz

Now, I’m just back from time offline, and I’m following it up with family visits and the holidays, and it’s hard to get back to work, you know?

I’ve found it’s very easy to slip back into just doing the daily grind, doing exactly what I was doing before… but motivation is a bit harder to replace.

So how do you get back to work after taking time off?

 

Links mentioned in this episode:

Listen to the episode at TaraSwiger.com/podcast135/

Apps + Tools for the International Business Lady
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2017-10-09 09:50:50 UTC 00
Apps + Tools for the International Business Lady

Today I'm sharing what apps and tools I used to be offline for two weeks and still keep my business going. We'll talk about my business-specific tools (how I post consistently to social media, without opening my computer) and the travel-specific apps that helped me keep track of a handful of flights, train tickets, and find the cheapest place to live next Ediburgh castle!

 

Listen to the episode and get links for ALL the tools mentioned at TaraSwiger.com/podcast134/

Yarn In the City - an interview with Rachel and Allison
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2017-10-09 09:50:51 UTC 00
Yarn In the City - an interview with Rachel and Allison

I am sneaking into hotel dining rooms and recording the podcast guerrilla-style this week! I had the opportunity to talk to Rachel and Allison of Yarn in the City, while we were at Geeky Puffin Knitpalooza in Farnham, England. We discussed how they manage all their many hats and what they're enthusiastic about.

You can find links to everything we discuss: 

And if YOU are in the UK, I currently have a handful of signed books, shipping locally! I've reduced the shipping cost for the UK to reflect the...reduced shipping cost! There are just a few, so grab it at http://taraswiger.com/book

 

You can listen to this episode at TaraSwiger.com/podcast133/

When you need to take a break from your business
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2017-10-09 09:50:52 UTC 00
When you need to take a break from your business

You’re going to need a break in your business. It’s unavoidable. It’s part of being a human being, in a fallible body. You’ll need to step back or scale down when you’re sick, when your family is sick, or worse.

But when you need to take a break, when something important happens in your life that needs all your focus, it’s easy to take the short term view, instead of looking at the long view of your life and career.

The short view is: This thing came up, I need to deal with it- I'll put everything in my biz on hold.And look, I get it. When something sideswipes you, you go into short-term problem solving. And that makes sense for extracurricular activities. Maybe you quit book club or you stop teaching Sunday school. Maybe you cut back on expenses like stash enhancement or kit clubs or eating out.

But if you're serious about your biz- then it is not an expense to cut or an extracurricular. It's a part of your income and your mental health. It's the thing that brings you joy or peace or a sense of self-reliance. It probably challenges you & pushes you, but if you want to have it in the future, you gotta take the long view.

Click here to learn all about my newest project: a workbook I created with Stacey Trock of FreshStitches to help YOU plan for a break from your business, whenever you might need it. You'll find it at TaraSwiger.com/leave.

 

Listen to the episode here: TaraSwiger.com/podcast132/

How to Take Action
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2017-10-09 09:50:53 UTC 00
How to Take Action

You have to take action, even when you don’t feel ready.

Today we’re going to talk about what’s stopping you from taking the action you need to take… and how to do it anyhow.

But before we do, I want to let you know that tomorrow, on a free webinar, I’m going to be sharing my experience with taking a leave in my business - how I took 4 weeks mostly offline this summer as I dealt with a new medication and how I’m going to be mostly offline for 14 days during my upcoming trip to the UK. If you’re seeing this when this episode is released, you can sign up for that and to hear allll about how I did it at taraswiger.com/webinar. If you’re listening later you can find that webinar as part of my new class with Stacey Trock of FreshStitches: How to take a break (without breaking your biz). It’s got a workbook that guides you through everything you need to do to be ready for taking your own leave and an interactive Q+A with Stacey and me where we’ll help you develop your own leave - you can find it all at taraswiger.com/leave.

 

Listen to the podcast and access the FREE webinar at TaraSwiger.com/podcast131/

You Have Permission
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2017-10-09 09:50:55 UTC 00
You Have Permission

Last week, I encouraged you to accept compliments, and boy, was it hard! One of the things I noticed in many challenger's posts (you can see them all here) was doubt about the validity of compliments. There was a lot of discounting compliments as not “real,” or the complimenter as not really knowing enough to have a valid compliment. In other words, even when you TRY to accept other people's compliments (and comments about your worthiness and awesomeness)... it's never enough.

Another person can never give you enough validation to make you feel confident if you aren't already.

Today, we’re going to talk about the step you can take today, with or without confidence, to move forward in your business: Permission.

Resources Mentioned:

 

 

Listen to the episode and get the FREE Permission Slip at TaraSwiger.com/podcast130/

Accept That Compliment
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2017-10-09 09:50:56 UTC 00
Accept That Compliment

Wow, your hair looks fantastic today! Your business is really taking off! I love your shoes! Your work is beautiful!

If I said this to you, face-to-face, how would you react?

If you're like most women, you will probably deflect, laugh it off, or flat out argue with me (and studies show that if you're a man, or are already pretty confident, you probably won’t.)

This week's #BizConfidenceChallenge is simple, but SO HARD for many of us: Accept all compliments.

It's not as easy as it sounds, but it's sooooo important for personal AND professional reasons!

In this episode, we'll discuss:
  • How to accept a compliment
  • How NOT accepting a compliment undermines your reputation
  • How accepting compliments builds your confidence

Resources Mentioned:

 

Listen to the episode & get information on the FREE webinar & challenge at TaraSwiger.com/podcast129/

Don't Wait to be Chosen
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2017-10-09 09:50:57 UTC 00
Don't Wait to be Chosen

The reaction to the Biz Confidence Challenge so far blows me away. YOU have so much to be proud of, you have so much to build your confidence on! So... what’s up with the self-doubt?

Why do you doubt you can do awesome things when you’ve already done SO MUCH?

Often self-doubt (or lack of confidence) is tied to fear - we hold ourselves back (or think we're not good enough), not because we have any proof, but because we're waiting on... something.

You may not have even thought of it consciously before, but if you aren't taking the action you want to take, you're waiting on something.

In this episode, I'm full of questions - and you can get a FREE worksheet to help you answer them when you sign up to join the Biz Confidence Challenge!

Listen along with your free workbook so you can figure it out - what are YOU waiting for?

 

To listen to the episode and sign up for the FREE Challenge (and get the FREE workbook), visit TaraSwiger.com/podcast128/

 

 

How to Handle Failure
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2017-10-09 09:50:57 UTC 00
How to Handle Failure

As I hope you’ve learned through the recent weeks of the #BizConfidenceChallenge

Being confident isn’t about being perfect.

It isn’t about believing you can do anything (that’s just arrogance).

Confidence is about believing that you can handle anything. That you will survive anything. That you will be ok. Even if you do the scary thing. Even if there’s a scary outcome.

In this episode, we'll cover:

  • the importance of confidence - why it actually matters
  • how failing at things can actually improve your confidence
  • the importance of mindset

P.S. We'll be covering this topic more in a FREE webinar on Thursday, so make sure you sign up for the Biz Confidence Challenge to get all the details!

Resources + Links Mentioned

Listen to the episode and get access to the FREE webinar at http://taraswiger.com/podcast127

What Confidence IS + IS NOT
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2017-10-09 09:50:59 UTC 00
What Confidence IS + IS NOT

This week's challenge in the Biz Confidence challenge was to list 3 things you're proud of. Not just list them for yourself, but share them with the community on Instagram, using the hashtag #bizconfidencechalenge. And friends, this is hard! Today we're going to talk about why it's hard, and why you need to do it. 

 

 

Resources + Links Mentioned

 

Join the Biz Confidence Challenge + listen to the episode at TaraSwiger.com/podcast126/

You are Enough
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2017-10-09 09:51:00 UTC 00
You are Enough

Today we’re going to talk about the one response I’ve gotten more than any other in the last 2 weeks.

In episode 123, I talked about my experience, and that of my friends and students, with anxiety, depression, and suicide. That episode has sparked more conversation, emails, and Instagram comments than any episode I’ve published so far. And 100% of the replies have said “ME TOO” and “Thank you! It’s so good to know I’m not alone.”

A good percentage of the conversation has revolved around my claim in that episode that you can have a business or be a maker… ANYHOW. You can be broken, jacked up, down in the dumps… and still work on your dream. Yeah, you’re not going to look like other people doing it, but that’s OK. You don’t have to.

So I want to talk more about that today.

 

To listen, visit TaraSwiger.com/podcast125 (and get information on the FREE webinar to go with this episode!)

Collaboration + Self-Publishing with Kathleen & Anne of Filament
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2017-10-09 09:51:01 UTC 00
Collaboration + Self-Publishing with Kathleen & Anne of Filament

Did you ever just *click* with another creative biz owner and want to collaborate?

In today's episode I'm talking to two people who clicked, came up with a crazy idea... and then followed through on it, in a big way.  Anne Poldesak and Kathleen Dames, the editors of the new knitting magazine, Filament, join me to discuss:

  • How they found each other
  • Why a magazine?!
  • What tools they use to work together

Kathleen is a member of the Starship, which is now open! Get the details here. (It closes this Friday!)

To listen to the episode, visit TaraSwiger.com/podcast124/.   Wish you could find a collaboration partner?

Tomorrow I'm sharing what I've learned about working with other business owners, from collaboration to accountability partners to good friends, in a free webinar. To join us, sign up here.

The truth about anxiety and depression
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2017-10-09 09:51:03 UTC 00
The truth about anxiety and depression

Today we’re going to get into some heavy stuff that a LOT of you have talked to me about privately. Over the last 6 months or so, I have been amazed at how many people have come up and talked to me about their mental health or that of a family member - anxiety, depression, and Alzheimers. Stories of their abuse, miscarriage, stillbirths, of their children with Autism and learning disabilities and physical disabilities. And this makes sense statistically, as 1 in 5 adults deal with mental health issues at least once in their life. At every event at least 2 people (if not more) have shared their story with me.

At CGOA in July I started to think: I know it's common among thriving business owners, but you - my dear friends - may not. You're not hearing these stories. And for good reason - it’s personal and these makers aren't called to share it all online. But I am.

I'm here to help you know you're not alone in this. Whether it's feeling overwhelmed, being broke, or even having issues related to mental health, you are NOT alone in struggling with this. And as I share, I want you to remember - whatever you're struggling with, not only are you not alone, but you can also move forward WITH IT. Exactly as you are. People are doing it. You don't have to be different, better, or "more together" to make a business thrive.

Now, before we go on, I wanna give you a warning - I’m going to talk about suicide, depression and anxiety. When I’ve been at my most anxious, reading about other people’s anxiety made my own symptoms worse, so please be kind to yourself. If you’re feeling like you can’t listen to this, that’s OK! But please use this time to talk to someone - tell someone in your life, or talk to a professional. You can call a helpline with professionals of the National Institute of Mental Illness at 800-950-6264. To find affordable options for a mental health professional, visit NAMI.org. Don’t just read stuff on the internet, tell a human being. So go on and stop this and get help if you are feeling panicked or depressed (which doesn’t always mean “sadness” - often it feels like a total disinterest in life).

If you're still in, go ahead and click on the player to listen to the episode.

Resources + Links Mentioned
  • If you feel like you can’t handle your anxiety or you feel deeply uninterested in life for more than 2 weeks and you don’t think you have anyone in your life that will help you, call NAMI: 800-950-6264 or make a doctor’s appointment.
  • Wil Wheaton on ProjectURok
  • Kyla Roma's piece on her generalized anxiety disorder
  • This is the best explanation I found for how I feel. (The bit about scenario building and “intolerance of uncertainty” was eyeopening.)
  • If someone you love has committed (or attempted) suicide: Survivors of Loved Ones to Suicide

How do YOU Get Stuff Done?
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2017-10-09 09:51:04 UTC 00
How do YOU Get Stuff Done?

How do you actually DO the things that need to be done in your business?

Do you need to understand WHY you're doing it?

Do you need to be held accountable?

Or do you rebel against anyone telling you to do anything (even when you really want to do it)?

This question fascinates me, because it's at the heart of why some people build their business quickly and others struggle along without ever taking much action. This has been such a popular topic that I thought we'd revisit it this week for the podcast. Make sure you read to the bottom in order to get your FREE guide to getting stuff done for Questioners, Obligers, & Rebels!

Get the episode and the FREE guide to getting stuff done at TaraSwiger.com/podcast122/

How to say NO to anything
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2017-10-09 09:51:05 UTC 00
How to say NO to anything

Tired of saying “yes” when you want to say no?

We're replaying a popular episode from the past, because it's always a good reminder that you have permission to say no - to anything!

In today’s episode you’ll learn:

  • How to get comfortable saying no.
  • 4 ways to say no
  • My exact scripts for getting more time, avoiding aggressive askers, and saying no.

This is the second part of a three-part (free!) mini-class on Saying No (for fun + profit). Part 1 is here, Part 2 is today’s podcast, and Part 3 is a worksheet (to apply this to your own business), only available if you sign up at the bottom of today's post.

 

Listen in and get the FREE worksheet right here.

How to Get More Done
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2017-10-09 09:51:06 UTC 00
How to Get More Done

I hear from SO many people that they just don't feel motivated to work on their To Do list - from the daily small tasks to the bigger goal-oriented projects.

That's why it's so important to have a system of identifying your goal, breaking it down, and checking off your To Dos. This week we're revisiting a popular podcast from the past, with an all-new transcript and a FREE guide to go with it!

In this episode we’ll discuss

  • The principles for Getting More Done
  • How to stay motivated when you don't feel like working
  • The process I use to make progress on my quarterly goals

 

Want to get more done? Get my FREE distraction-free guide to getting more done.Grab it here.

Check out the other posts + podcasts in this series:

Links Mentioned

Listen to the episode at TaraSwiger.com/podcast119/

How to be authentic (but NOT a hot mess)
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2017-10-09 09:51:07 UTC 00
How to be authentic (but NOT a hot mess)

How can you be a real person  and not be a hot mess, on social media?

In this episode, inspired by something Caitlin Bacher said at Schoolhouse Craft, I’m going to give you three questions to answer, so you can figure it out once and for all. These questions will help you develop your strategy and connect with your customers, without sounding like either a robot (boring!) or oversharing (ew!). 

Want to be authentic online? Get a FREE worksheet to help you work through the questions from this episode! Grab it here.

 

Listen to the episode at TaraSwiger.com/podcast120/

Collaboration + Promotion Partners
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2017-10-09 09:51:08 UTC 00
Collaboration + Promotion Partners

Today we're talking about collaborating and finding promotion partners with knitwear designer Lisa Barnes. Lisa discusses how she found collaborator (and fellow Starship Captain!) Ann Tudor and how they created a new product together, and how she connected with yarn shops.

Links mentioned:   To get your free yarn replacement guide, text "enthusiasm" to 44 222!   Listen to the episode at TaraSwiger.com/podcast118/

How to focus on your Right People
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2017-10-09 09:51:09 UTC 00
How to focus on your Right People

Get more buyers by focusing on the RIGHT people.

This is the heart of effective marketing - speak directly to the person who is going to love (and want) what you sell. Remember, you’re not trying to convince anyone, you’re giving (compelling!) info to interested people.

But how do you figure out who that person is? Are you limiting yourself by just focusing in on one set of Right People? And how do you find out where they are?

In this episode we’ll discuss

  • Why focusing on your Right People IS scary (and why you need to do it anyway)
  • How to find the people + be where they are.
  • 5 questions to get closer to your people

Want to focus on YOUR Right People? Apply what you learned in today’s episode with a free worksheet (and today's transcript!)

 

Get them both at TaraSwiger.com/podcast117

Criticism: When you should ignore it and when you should change
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2017-10-09 09:51:10 UTC 00
Criticism: When you should ignore it and when you should change

Should you focus only on the people who love your work, and dismiss everyone else as "not your right people"? Or should you take criticism so you can improve and grow and serve your people better?

The answer is: It depends.

No, you shouldn't listen to ALL criticism.No, you shouldn't ignore ALL criticism.

Instead, you should pay attention to what's useful and ignore what's not.

How do you know which is which? 

In this episode we discuss the  difference between focusing on your Right People and ignoring criticism. You'll also learn how to figure out what you should pay attention to, and what to DO with the criticism you get.  Get the free worksheet to apply this to the next bit of criticism you get!

Listen to the episode and get the transcript at TaraSwiger.com/podcast116/

Reframe it: Turn obstacles into action
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2017-10-09 09:51:11 UTC 00
Reframe it: Turn obstacles into action

Last week we talked about the difference between a Threat vs a Challenge. At the very end of the podcast I gave you a way to turn a threat into a Challenge. This is an example of reframing, or changing the way you think about a problem, in order to see more possible solutions. If you're an email subscriber, you got an email that walked you through the reframing of my own recent obstacle (Didn't get it? Subscribe here!)

I recorded a podcast about this 2 years ago, episode 3, but Starship Captains asked me to dive into it deeper this week. We'll discuss what reframing is, how to do it, and how to turn it into a habit. 

Listen to the episode and get the free transcript at TaraSwiger.com/podcast115/

What's stopping you?
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2017-10-09 09:51:12 UTC 00
What's stopping you?

What's standing in your way?

Let's face it - there are obstacles you'll face on your way to building your creative business. The question isn't how to avoid them, but how to overcome them. It comes down to how you approach them and think about them: Are these obstacles threats or challenges?

In this episode we discuss the difference between a threat and a challenge reaction, and how to have a challenge mindset to the obstacles in your handmade business.

This is inspired by one of the most popular lessons in the #monthofbizlove challenge: Threat vs Challenge Mindset.

 

Listen to the full episode + get the free transcript at http://taraswiger.com/podcast114/

The Real Challenge: Consistency
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2017-10-09 09:51:13 UTC 00
The Real Challenge: Consistency

The real challenge in your business is to show up consistently.

But how? 

You need systems, support, and then... tenacity. It's a matter of sticking with it, day after day. To inspire you to become consistent, you may want to build your own challenge around whatever habit you'd like to develop.

Some examples I mention: 

 

 

To listen to the episode visit TaraSwiger.com/podcast113/

The 4 Foundations of Your Creative Business (AKA, where to spend your time)
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2017-10-09 09:51:14 UTC 00
The 4 Foundations of Your Creative Business (AKA, where to spend your time)

What should you focus on to grow your business? What really matters?

You can boil it all down to the four foundations of a crafty business. Work on these, and you'll see growth and expansion!

If you want to work on these foundations in your business, join us in Lift Off (it closes tomorrow!). Over 6 months you will build each of the foundations, and get greater clarity about what to do in your business.

Learn more about Lift Off at TaraSwiger.com/lift

 

Listen to the episode at TaraSwiger.com/podcast112/

Interview with Fiber Farmer Lisa Check
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2017-10-09 09:51:16 UTC 00
Interview with Fiber Farmer Lisa Check

I'm delighted to be sharing a conversation with Starship Captain, fiber farmer, and yarn dyer Lisa Check, of Flying Goat Farm. To meet more Captains like Lisa, sign up here.

In this conversation we discuss:

  • How she balances her fiber flock with organizing Maryland Sheep + Wool
  • How she plans out big projects (Holiday Sanity, which is only available in Lift Off)
  • What she's struggled with in her business

 

 

Listen to the full episode at TaraSwiger.com/podcast111/

The magical wonder of celebration and review
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2017-10-09 09:51:17 UTC 00
The magical wonder of celebration and review

I just celebrated a birthday! As I do each year, I looked back on the last year and, well, my whole life. Today I share what that review looks like, all of the other ways I build review and celebration into my business, and how you can review your last month.

 In this episode:
  • My Annual Birthday review
  • Weekly celebration
  • Why I start with the question "What's going well?" in the weekly Starship chat
  • Monthly review (a part of both Lift Off and Starship)

You can find the Monthly Review questions in Challenge 6 of the #monthofbizlove workbook! Get it here! 

 

Listen to the podcast at TaraSwiger.com/podcast110/.

How to have a business you love
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2017-10-09 09:51:18 UTC 00
How to have a business you love

How do you build a business you love? How do you transform the biz you have into one you love more?

Sign up here to get the #monthofbizlove workbook/journal and answer the questions I ask in the episode!

In this episode we discuss:
  • The entire map of things you might need to fix in your business
  • The very first step in loving your business
  • What happens after you envision your dream business

Listen to the episode here: TaraSwiger.com/podcast109/

You're invited to love your business: The #monthofbizlove challenge
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2017-10-09 09:51:21 UTC 00
You're invited to love your business: The #monthofbizlove challenge

How do you feel about your business?

Do you LOVE it? Do you love all parts of it?

Or are you feeling exhausted, grumpy, and stuck doing stuff you don't wanna do in your handmade business?

It's time we turned all this around. It's time you looooooved your business. Big heart-eyes-emoji love.

If you want to fall in love with your handmade business and explore the foundations of a biz you adore (whether your biz is brand new, or you've been doing it for a decade!), join me in the #MonthofBizLove!

This free #monthofbizlove challenge includes:
  • Daily Instagram Challenges to get you loving your business
  • Daily video lessons exploring the Daily Challenge in depth! (broadcast live on Periscope and uploaded to YouTube)
  • A 30 day workbook to walk you through each challenge!

To join in:

  1. Get your free workbook by signing up here.
  2. Follow me on Instagram to get the daily challenge (you may want to hit "subscribe to updates", so you don't miss a challenge)
  3. Watch the daily videos (follow me on Periscope or subscribe to my YouTube channel)

Listen to the podcast episode and get all the details at TaraSwiger.com/podcast108

3 Lessons from The Introvert Entrepreneur (and a giveaway!)
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2017-10-09 09:51:22 UTC 00
3 Lessons from The Introvert Entrepreneur (and a giveaway!)

An introvert gets their energy from being alone, while an extrovert gets energy by being with other people. Many of my listeners are introverts (me too!), so I love to find resources for thriving in business as an introvert.  I recently found a great book. In this episode, we'll discuss the three big lessons I took from The Introvert Entrepreneur, by Beth Beulow. And I'm giving away a copy. (Scroll down to enter!) 

Resources mentioned Enter the book giveaway here!

Listen to the episode at TaraSwiger.com/podcast107/

A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon
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2017-10-09 09:51:23 UTC 00
A conversation with podcaster, retreat organizer, and knitwear designer C.C. Almon

I am totally delighted to be talking to Starship Captain, video podcaster, designer and co-organizer of the Geeky Puffin Knitpalooza, C.C. Almon. We had a geeky, enthusiastic conversation (I'm more than a little excited that C.C. invited me to teach in the UK!).

We discuss:

Register for the retreat by June 1, so you can join us in the knitalong!

Listen to the episode at TaraSwiger.com/podcast106/

How to set (realistic) marketing expectations
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2017-10-09 09:51:24 UTC 00
How to set (realistic) marketing expectations

If you spend all the time and energy to properly launch your next product: What can you expect to happen? How can you set realistic and yet inspiring sales goals?

Today we're going to cover how exactly to set your expectations for any of your marketing activities.

Links mentioned:

 

Listen in at TaraSwiger.com/podcast105/

How to Make Time for Marketing
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2017-10-09 09:51:25 UTC 00
How to Make Time for Marketing

You're busy making products, photographing, listing, and (hopefully) shipping orders - how do you find the time to also do marketing? In today's episode, we tackle the problem of never having time for marketing.

We cover:

  • How you know if you're doing "enough" marketing
  • How a plan saves time
  • Batching your tasks
  • Using what you already have

Links mentioned:

 

Listen in, plus get a FREE worksheet to help you talk about your work without feeling weird, at TaraSwiger.com/podcast104/

How to stop feeling weird talking about your work
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2017-10-09 09:51:26 UTC 00
How to stop feeling weird talking about your work

How do I describe what it is I do? How do I talk about my work?

This is the question we nearly all have. (If you've figured this out and feel 100% confident talking about your work, email me immediately and tell me your secret sauce).

Even though I've been doing this for 6 years (and have been running my own business for over 10 years!), I struggle with how to talk about my work every day. In every sales page I write, in every conversation I have, and in every byline I submit to a magazine or book.

I don't know that this question ever goes away, but you certainly can get better at talking about your work. In this episode we'll cover what you need to do to talk about your work effectively AND the key to feeling more comfortable. 

To apply this to your own business, fill out the free worksheet that comes with this lesson and stop feeling weird talking about your work today!

 

Get the podcast episode and the FREE worksheet to help you talk about your work in totally non-weird ways, right here.

Stop creating marketing distractions
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2017-10-09 09:51:27 UTC 00
Stop creating marketing distractions

You can make your marketing more effective with making one easy switch: Chose one thing, and plan all your marketing around it, for 2-4 weeks.

It sounds easy, but it's also easy to get distracted! So how do you pick your focus and avoid distractions? And how does this make your marketing more effective?

Listen in to learn more, and click here for your free worksheet: How To Avoid Marketing Distraction (You'll also get the podcast transcript!)

 

Listen in at TaraSwiger.com/podcast102/.

Why your goal failed (plus a free worksheet for setting better goals!)
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2017-10-09 09:51:29 UTC 00
Why your goal failed (plus a free worksheet for setting better goals!)

What do you do when you don't reach your goal? How do you identify what went wrong (if anything) and set a better goal next time? 

This week we'll cover the 6 reasons your goal might have failed, and how to set a better goal next time.

I created a free worksheet so that you can set reachable, do-able goals every time!

Just visit the podcast post, put in your email address and you'll get it in your inbox (along with the full transcript of this episode!).

Listen in here: TaraSwiger.com/podcast101/

Call-in Q+A with Tara Swiger
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2017-10-09 09:51:29 UTC 00
Call-in Q+A with Tara Swiger

YOU GUYS! It's episode 100!

I can't believe that we have been hanging out for 100 episodes (I can't believe I stuck with it! I can't believe YOU stuck with me!). To celebrate, I did something all new - a call-in show! I invited you, in episode 98, to call me with your questions. And you did - yay!

And boy, your questions were awesome! The first question got me so fired up that I created a totally new worksheet for you, to help you figure out your own best email opt-in!

 

To listen in and get YOUR free worksheet, visit TaraSwiger.com/podcast100

An interview with knitwear designer and retreat organizer Varian Brandon
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2017-10-09 09:51:30 UTC 00
An interview with knitwear designer and retreat organizer Varian Brandon

Today I'm delighted to be talking to retreat organizer and knitwear designer Varian Brandon. She shares  how she got started designing, what a normal workday is like, and how she deals with the Comparison Trap. Varian's a member of the Starship (which is open now!) and we discuss how it's shaped how she thinks about her business. If you loved this episode, hang out with Varian on Periscope!

 

Listen to the episode: TaraSwiger.com/podcast99/

Be the Captain of your own Ship
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2017-10-09 09:51:31 UTC 00
Be the Captain of your own Ship

The Starship is now boarding!

The Starship is called the Starship because it a space full of people who are interested in being the Captain of their own ship. But what does that mean?

To be the Captain of your business and life: 

  • Take ownership
  • Set a course
  • Choose the tools
  • Sail your own ship

 

We discuss exactly how to do that in this episode!

Got a question you want to ask me about my business, podcast, life, or do you want to get my answers to your business questions? Call and ask me! Your question may make it into episode 100! Just call  (567) 393-8272 THIS week! 

 

Listen to the episode at TaraSwiger.com/podcast98/

Interview with singer, designer, intentional living coach Lynn Hershberger
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2017-10-09 09:51:33 UTC 00
Interview with singer, designer, intentional living coach Lynn Hershberger

Today I'm thrilled to be talking to singer, Intentional Living Coach for creatives and Starship Captain Lynn Hershberger. Please note that the Starship isn't open now... but it will be in just a  few days! Sign up here to learn more!

We discuss: 

  • How she combines multiple creative income streams 
  • How she manages to work on all the different areas of her business
  • Makers have a LOT of supplies - how to deal with the clutter
  Links: 

Listen to the episode at TaraSwiger.com/podcast97/

An interview with Yarn shop owner and Craft Wars survivor, Esther Hall
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2017-10-09 09:51:34 UTC 00
An interview with Yarn shop owner and Craft Wars survivor, Esther Hall

At Midwest Craft Con, I was delighted to meet Esther Hall, owner of Yarn It and Dash in Columbus. After about 5 minutes of talking to her, I blurted, "Oh my goodness, my listeners would loooove to meet you! Can I interview you for my podcast?"

After teaching all day, we snuck into the "trade show" space, set up my phone, turned on Periscope, and started recording.

We discussed: 

  • What it was like to be on TLC's Craft Wars (with Tori Spelling! Ahh!)
  • How she researched and put together a business plan for her yarn shop (there is so much to learn here!)
  • How she chooses indie vendors to work with

Listen to the episode at TaraSwiger.com/podcast96/

Fit all of your marketing pieces together
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2017-10-09 09:51:35 UTC 00
Fit all of your marketing pieces together

Blogs, newsletter, Twitter, Instagram… does your marketing work together, or is it random and fractured? In today's episode you'll learn:

  • What most people are doing wrong with their marketing
  • How to make your marketing both easier and more effective
  • An example, from a real student, of fitting it together.

Listen to the episode: TaraSwiger.com/podcast95/

4 steps to sound like a human, connect with your customers, and sell more stuff
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2017-10-09 09:51:37 UTC 00
4 steps to sound like a human, connect with your customers, and sell more stuff

Do you feel nervous about sharing your work on social media or your blog? Do you worry about sounding too sales-y and end up sounding too much like a robot? You're not alone. Welcome to Explore Your Enthusiasm episode 94, with me - Tara Swiger.

In today's episode you'll learn:

  • Why it's important to sound like a human online
  • The two mistakes people usually make with social media
  • 3 steps to sound like a human and connect with your customers (without getting too uncomfortably personal)

 

 

Listen to the episode at TaraSwiger.com/podcast94/

The difference between arrogance and confidence
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2017-10-09 09:51:37 UTC 00
The difference between arrogance and confidence

There's a difference between arrogance and confidence, and your confusion about the two might be hurting your business. Today, inspired by the participants of the Biz Confidence Challenge, we're going to talk about the difference between being arrogant and being confident in your business and your product and why it's important for you to be proud of your work.

You can join the totally free 6 week Biz Confidence Challenge at TaraSwiger.com/bizconfidence + you can participate in the community by using the hashtag #bizconfidencechallenge.

Listen to this episode at TaraSwiger.com/podcast93/

Inspiration isn't enough
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2017-10-09 09:51:38 UTC 00
Inspiration isn't enough

Inspiration isn't enough. In fact, on its own, it can be dangerous.Today we're talking about the power, magic, and challenge of Inspiration.

Inspiration is wonderful. It feel GREAT while you're feeling it, right?

But then: What?

What comes after Inspiration?

To join the (free) Biz Confidence Challenge, head here. 

To listen to the episode, visit TaraSwiger.com/podcast92/

Why you're afraid of setting a goal
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2017-10-09 09:51:39 UTC 00
Why you're afraid of setting a goal

Choosing is hard. But to move your business foward, you need to set goals and work towards them. 

But what if you don't have a goal? What if you can't seem to narrow it down and pick one?

Last week Lynn asked me, on Periscope, "What if you're afraid of setting a goal?"

I know Lynn's not alone, because last week I worked through the Map-Making Guide with The Starship. The first step (spoiler alert!) is setting an endpoint for the map – the specific, measurable goal you want to reach in the next 3-6 months.

It was this step, the most obvious starting place, that caused the most distress. In this episode, we'll discuss why it's hard to choose a goal, and how to do it anyhow.

 

Listen to the episode at TaraSwiger.com/podcast91/

The 8 Best Books for your Creative Business
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2017-10-09 09:51:40 UTC 00
The 8 Best Books for your Creative Business

What are the best books for your creative business?

Today I decided to share the best books for your specific situation. Listen in to find out what I suggest for where you are in your business journey!

 This topic was suggested by Ana on Periscope. I broadcast these podcast recordings a whole week early, on Periscope. If you’d like to get early access, follow me at Periscope.tv/TaraSwiger. I also publish a video version of this podcast on YouTube along with a new lesson every week!

 

Resources:

 

 

Listen in: TaraSwiger.com/podcast90/

Episode 89: What do you want from this year?
27:15
2017-10-09 09:51:41 UTC 27:15
Episode 89: What do you want from this year?

What do you want from this year? How are you going to get it? Let's get clear by  using the framework Mission, then strategy, then tactics. 

Back in September I wrote a post about this, about the necessity of stepping back and looking at the big picture. That post prompted so much discussion and questions and has come up again and again in conversation, so I wanted to dive even deeper into it now, as we're all thinking about what we want from the new year. I want to fully explain this framework, so you can use it not only as you plan your year, but also as you work on ANY project or have to make any decision in your business.

If you've been feeling frustrated in your business, about its growth, or how you're spending your time - this might be the problem. If you feel like you scramble back and forth between things, without seeing traction in any of them, this might be the problem.

The solution is simple: You're going about it in the wrong order. In this episode you'll learn the right order to plan your actions, and be more effective. 

 

Resources

Listen to the episode at TaraSwiger.com/podcast89/

 

Episode 88: Marketing Burnout
24:49
2017-10-09 09:51:42 UTC 24:49
Episode 88: Marketing Burnout

Launching stuff, talking about your product for a sustained period of time, is hard. It can be draining to talk about your work, especially when it feels like you're talking about yourself all the time.

The result is Marketing Burnout. You're sick of talking about your work. You feel like you're repeating yourself. You worry you're annoying people.

In this episode I share three ways to avoid Marketing Burnout and one way to handle it when you experience it. 

Resources

Listen to the episode: TaraSwiger.com/podcast88/

7 principles for an awesome 2016
20:20
2017-10-09 09:51:43 UTC 20:20
7 principles for an awesome 2016

Lift Off closes TODAY! Click here to read more and join!

How are you doing? How do you feel about the last year in your business?Do you feel energized and enthusiastic? Do you feel clear-eyed and action-oriented?Or are you frustrated? Stuck? Overwhelmed by all the things you *should* be doing in your business?

 

If you're not feeling awesome about where your business is, I want to help.We talked about the three kinds of Overwhelm in Episode 85, and I shared some tips for dealing with the different kinds of overwhelm.

But if you want to go beyond overwhelm, and actually feel GREAT in your New Year, and actually create a business you’ll love, let's talk about the 7 principles of a great business, that you'll love. Apply these 7 principles to your business and you'll have an amazing 2016.

Resources:

Listen in at TaraSwiger.com/podcast87/

3 Creative Business Lessons I Learned in 2015
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2017-10-09 09:51:44 UTC 00
3 Creative Business Lessons I Learned in 2015

One of the best ways to build a business is to pay attention to learning the lessons of your own business. If you're in one of my programs or you follow me on Periscope, you know that I'm an evangelist for  reviewing your month, and your year, to see what you've learned, and how you can apply that your next adventure or goal. This is how you ensure that you are regularly moving forward and getting better and better at doing your particular kind of awesome

In this episode, I share what I've learned this year in my business and in to the businesses I've worked with. But before I get to that, I want to let you know about something time-sensitive: My two biggest programs, Lift Off and the Starship are now open and they'll close December 23rd.

Links: