Management & Marketing

How to Sell Art: The Abundant Artist Podcast

Cory Huff, TheAbundantArtist.com, How to Sell Art Online

Dispel the myth of the starving artist by learning to sell art online. Interviews with successful painters, photographers, sculptors, and other art business professionals, as well as in-depth explanations of email marketing, social media, and art business practices.

Episodes

Willa Koerner: Kickstarter's Head of Curation
37:12
2017-09-21 04:42:07 UTC 37:12
Willa Koerner: Kickstarter's Head of Curation

 

In this episode, we talk with Kickstarter's Head of Curation, Willa Koerner. A former curator at MoMA and other museums, Willa has a deep understanding of curation, internet culture, and the very leading edge of art. 

For more show notes, go to theabundantartist.com/podcast18

Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit
32:22
2017-09-21 04:42:07 UTC 32:22
Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit

In this episode, we cover:

 

2:00 - Camilla D’errico explains how she got started attending comic cons, and how her presence at the conventions has changed over 18 years. Her first solo show sold out!

 

7:30 - Camilla addresses the fact that its scary to put your work out for people to see, and how she deals with it.

 

11:00 - How Camilla has been so incredibly prolific with her work, and why she chose to license her work in various ways.

 

18:00 - What Camilla’s team looks like - her employees, as well as the freelancers that she works with. She also directly addresses how long it took her to start hiring out for the tasks she didn’t want to do.

 

25:00 - How she deals with haters, and a hilariously rude example of one.

29:00 - Camilla has a show running in Los Angeles at the Corey Helford gallery.

How Leonardo Pereznieto Got 1M Subscribers on Youtube
28:08
2017-09-21 04:42:07 UTC 28:08
How Leonardo Pereznieto Got 1M Subscribers on Youtube

Leonardo Pereznieto has over 1,000,000 subscribers on Youtube. In this podcast, we break down how he did it and what it’s done for his business.

http://www.artistleonardo.com/

:32 - Leonardo explains how he grew his audience base to over 1,000,000 subscribers. https://www.youtube.com/user/FineArtEBooks/

2:30 - Leonardo is a member of the Youtube Partner program. He explains how the ads work and how he makes money from them.

7:00 - the tutorials have exploded interest in his work. From those tutorials, he got a publishing deal with a major publisher, including a great advance.

Galleries and magazines have presented his work. Newspapers write about him. And it all happens because of his Youtube channel.

13:00 - Leonardo talks about the kind of videos he makes and what processes and equipment he uses for his videos.

22:00 - How he built a mailing list of 6,000 people off of his Youtube videos.

 

Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15
32:19
2017-09-21 04:42:07 UTC 32:19
Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15

In this episode, I talk to Maria Brophy. She’s one part of an art business couple that sells and licenses art all over the world.

1:30 Maria talks about her corporate background and how she and Drew started doing business together, and how working together happens.

11:00 - Maria talks about the mindset necessary to be a successful artist. Having policies, getting paid up front, and using contracts are necessities. Shoot for having a profit.

17:45 - Maria’s magic words for getting payment up front: “This is how I work.”

20:30 - I ask Maria how they balance selling original work with selling licenses. Some really interesting bits about how Drew separates his creative work and business work.

 

Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig
28:43
2017-09-21 04:42:07 UTC 28:43
Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig

In this episode, we cover:3:00 ­ Cory & Kelly talk about the difference between talking about technique and talking about the emotional quality of art. 7:19 ­ How Kelly came up with the flyer idea and executed on it. 12:30 ­ How Kelly found interior designers. Check out Houzz.com and the website for the Association of Interior Designers19:45 ­ Kelly talks about her time as President of Portland Open Studios tour. She details what she did as well as how other artists can benefit from an organization like this locally.  Kelly Neidig’s website is KellyNeidig.com

Are Women Worse at Self-Promotion Than Men?
25:57
2017-09-21 04:42:07 UTC 25:57
Are Women Worse at Self-Promotion Than Men?

In this episode, we cover:

 

2:00 - how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.

 

7:00 - we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.

 

13:00 - Tara talks about partnering with friends and other companies to form strategic alliances for promotion.

 

19:30 - how Tara leverages the strategic relationships she’s found to create more leverage

Link to: http://taragentile.com/influence

How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12
31:05
2017-09-21 04:42:07 UTC 31:05
How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12

In this episode with Emilie Wapnick and Michelle Ward, we talk about:

- what it means to be a Multipassionate Multipontialites, Scanners, or Renaissance Souls

- the up (and down) sides of being someone with vastly diverse interests

- how a multipotentialite builds a career and/or a business around their diverse interests

A Full­Time Art Income at Just 21 Years Old
48:08
2017-09-21 04:42:07 UTC 48:08
A Full­Time Art Income at Just 21 Years Old

In this episode, we cover: 5:00 ­ how Andrew looks at making connections with other people, and why he enjoys it. How he thinks about reaching out. Most of Andrew’s sales come from his art tours ­ when he teaches advanced painting techniques. He makes money from teaching, but the courses also generate sales from collectors and other artists. He’s also selling prints. 13:00 ­ Andrew talks about his first art show at 19 years old. His father is a sculptor, and Andrew worked at a gallery, so he had a mentor to help him with his first show. Andrew talks about how much work it really was to do that first show. He did his research before he picked the location. 23:00 ­ if you were in any other business, you would be tracking inventory, hours worked, and other numbers by default. Artists need to track their hours and inventory. 29:30 ­ how email, social media, and other online marketing has evolved and changed Andrew’s business. andrewtischler.com

How Artists Can Write Books with Jeffrey Davis
29:21
2017-09-21 04:42:07 UTC 29:21
How Artists Can Write Books with Jeffrey Davis

In this episode, we cover:

 

4:30 - why now is an excellent time to publish a book and how Jeffrey recommends authors engage with their potential audiences.

 

11:00 - why “start with your marketing plan” is incomplete advice. Jeffrey explains his framework of the Problem, Premise and Promise.

 

27:00 - Jeffrey explains his program for helping authors complete their books

Jeffrey Davis runs Tracking Wonder, a consultancy for people who want to make and sell books. His program Your Captivating Book opens for enrollment April 6. You can find out more about that program at this link.

A Year of Daily Habits with Crystal Moody | TAA #9
28:27
2017-09-21 04:42:07 UTC 28:27
A Year of Daily Habits with Crystal Moody | TAA #9

Crystal Moody posted a new drawing every day for a year in 2014, and is doing a new painting each day in 2015. She has some incredible insights into the challenges around forming new habits, including: 

- her top habit-forming resources- the relationship between quality and quantity- some of the best habit forming challenges she's seen from other artists

Go to TheAbundantArtist.com/podcast9 for links to the resources & habit forming challenges mentioned in this episode. 

 

How to Talk About Your Art Even if You’re A Hopeless Introvert
27:38
2017-09-21 04:42:07 UTC 27:38
How to Talk About Your Art Even if You’re A Hopeless Introvert

1:15 - Vanessa’s introduction. She’s an expert in body language and sales. 

 

3:00 - people decide VERY early in their first impression of you whether or not they’re going to buy from you. You can learn the skills that will make a great first impression. 

 

7:30 - how we talk about our talents. The 5 aspects of who we are and how we express ourselves. Vanessa talks about how to learn these things and recognize them in others. We do some really fun playing with body language. 

 

17:00 - what the stress hormone, cortisol, is and does

 

20:30 - the power of proximity. How close you stand to someone matters a lot. 

 

24:15 - you don’t have to be an extrovert. Charisma and body language vary by person. Vanessa talks about playing to your strengths. 

How to Start Your Art Career Big with Ann Rea | TAA Podcast #7
22:42
2017-09-21 04:42:07 UTC 22:42
How to Start Your Art Career Big with Ann Rea | TAA Podcast #7

Ann Rea made a six-figure income in her first year in business. She talks about how she did it. 

 

4:00 - what a Unique Selling Proposition is (from Cory: we have a ton more info about this under our Uniquity course)

 

9:00 - what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. 

 

12:30 - there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income. 

 

15:45 - Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career. 

 

17:00 - what Ann does in her artist coaching

 

19:15 - the importance of your attitude toward the business side of your art career

Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6
32:57
2017-09-21 04:42:07 UTC 32:57
Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6

We interview Cassy Tully, a young artist who has achieved remarkable success, winning sponsorships with Kohlers, the PGA, and making a full time living for the last 5 years. Cassy talks about how she got started, learning to paint faster & better, and creating strong connections with collectors. 

Brave, Intuitive Painting Careers with Flora Bowley
33:24
2017-09-21 04:42:07 UTC 33:24
Brave, Intuitive Painting Careers with Flora Bowley

:54 - Flora introduces herself and her book. She sells original art, prints, licenses her images, and is one of the most in-demand art teachers in the world. 

 

2:30 - how Flora ended up taking up teaching after she already had a full-time painting career. Many painters are very lonely after spending hours and hours alone in the studio. 

 

4:40 - what Flora’s art business looked like before she started teaching. She was making a good living selling through galleries. Now her business is much larger. 

 

8:25 - how Flora gets 400+ to sign up for her online painting courses

 

13:00 - what artists do every day is really special to most people. Flora talks about how the practice of painting translates into everyday living. 

 

17:35 - Flora talks about Papaya, the licensing company that she works with that sells most of her art licensing. Flora also works with a handful of other companies. 

 

22:00 - having your own style is really important. Check out our interview with Lisa Call for more details on finding your style, and the blog post Working in a Series. 

 

24:30 - Flora’s next paid product: behind the scenes studio videos

 

27:30 - Art teachers should teach online. There are lots of people taking classes online

 

28:25 - Flora talks about how to use their creative process to engage with their audiences. 

 

30:00 - Flora has a huge following on Facebook and Instagram. She talks about how she got there and how it has affected her business. 

 

Please note that there is some microphone noise because we were recording over the Internet. 

$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com
34:36
2017-09-21 04:42:07 UTC 34:36
$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com

Pye Jirsa and his 2 partners run a photography studio in Los Angeles, California. LinandJirsaPhotography.com and SLRLounge.com. 

 

1:00 - how Pye & his partners started their photography studio. They weren’t originally photographers, but fell into it accidentally when a client needed some photos. 

 

5:00 - Pye talks about how he built up his photography skills, the shoots he does just to build skills, and how many photographers don’t do this. 

 

8:30 - the team booked gigs off of Craigslist for free or $50 just to build their skills. Pye talks about how they grew their skills by doing these free gigs. 

 

10:30 - SLR Lounge & Lin & Jirsa photography have about 20 people working for them. They shot 300+ weddings and portrait sessions in 2014. Pye charges $8,000 minimum for a wedding day shoot, and he talks about how he got to that number. How beginning artists undermine their own credibility by trying to charge too much. 

 

18:30 - how Pye & the team created additional income streams from their art, and how SLR Lounge came into being. 

 

25:00 - a lot of artists try to run more than one business at a time. This is very difficult to do, and needs to be handled strategically. Unless you have some sort of specific advantage, you can’t build more than one business at a time. 

 

Thanks to ArtStoreFronts.com for sponsoring this episode

10+ Tools and Tips for Online Market Research | Ep 3
15:06
2017-09-21 04:42:07 UTC 15:06
10+ Tools and Tips for Online Market Research | Ep 3

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online. 

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

Main Segment

 

If you’re going to sell your art online, you need to be at least passing familiar with how things work online, both technically and culturally.

 

Doing research is important because you’ll understand how other artists are already selling their art.

 

I’m not talking about researching what art to make. You should make whatever inspires you.

 

You can start with a simple Google search for the kind of art you make. For example:

  • pet portrait painting

  • plein air ocean

  • bug art

Make a note of the top websites that you find in these searches

 

  • What do you like about their websites? What do you dislike?

  • What is their pricing?

  • Do they talk about successful sales?

  • From a collector’s point of view, is all of the relevant information there? Size, price, shipping, descriptions, etc

There are some neat tools that will allow you to figure out a little more about how successful an artist’s website is.

 

The Moz toolbar shows you domain, page authority, backlinks, and social shares of that page.

 

From there you can look at the artist’s social media activity.

  • Do they interact with their fans? Which social media accounts are the most active?

  • Do they have any social media promotions? Common hashtags? Who do they follow?

 

Take a look at Instagram. Use the search tool to look for art in your niche. Click on the hashtags that they use.

 

Other tools:

  • similarweb.com

  • Facebook graph search for pages liked by your friends, pages liked by people who like your page, groups your friends have joined

  • look at the blogs of artists you like, who is on their blog roll or who do they talk about?

 

Goal Setting & Lifestyle Design for Artists | Ep 2
13:31
2017-09-21 04:42:07 UTC 13:31
Goal Setting & Lifestyle Design for Artists | Ep 2

Hi there! I’m Cory Huff, and this is The Abundant Artist Podcast, where we teach you how to sell your art.

 

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online.

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

There's Dreams, which are ethereal qualities – I'd like to have more money, more free time, or I'd like to make more art.

 

A lot of business coaches tell you that you should set goals. It's one thing to dream up big goals for yourself. Setting big challenges is fun, but where I see a lot of artists burn out is setting their sights on something that they don't actually want because they think that they should.

 

This is often in the form of getting a big break, or getting into a gallery.

 

This kind of thought is important because it guides your daily actions. It guides the kind of art you want to create, who your ideal collectors are, and how you will share your message with your ideal audience.

 

Here’s one of my current Fantasy Ideal Day Schedules (as of this moment – I reserve the right to have as many Fantasy Ideal Day Schedules as I want, and so do you):

 

7:00am - Wake up, exercise, and eat

8:00am – Spend some time in meditation and spiritual study

9:00am – Make art – writing, painting or something else. Dedicated studio time.

12 PM – LUNCH!!

1:00pm - Email & social media

2:00pm - Consulting sessions with collectors

5:30pm – Dinner with my wife

7:00pm – rehearsal or show

 

This Fantasy Ideal Day Schedule is not super-realistic. For example, my time on email, Twitter & Forums currently takes up WAY more time than shown here, and at the moment I’m rarely in bed by 11:00 or awake by 7:00... Plus this schedule doesn’t account for any of the client work I currently have to do. But that’s okay – remember, this is a Fantasy Schedule.

 

It’s a template, because it’s something I aim for, but don’t always hit. That’s okay. Just having a template to shoot for helps me stay on track.

 

How to Start a Joint Venture and When to End | Ep 1
25:50
2017-09-21 04:42:07 UTC 25:50
How to Start a Joint Venture and When to End | Ep 1

:22 - Cory & Melissa talk about why they ended the Creative Insurgents podcast, and what’s happening next

 

Go to TheAbundantArtist.com/podcast to see the new podcast

 

1:30 - we talk about why we are ending the podcast and what you can learn from it, and how we decided to partner together

 

4:00 - how we created a shared document that covered our partnership details

 

6:45 - our guests (you) expressed specific interests that they wanted something out of the podcast that Melissa wasn’t really interested in doing

 

10:00 - how we will continue working on the new podcast together. We are going to document how an artist starts an art print business. Melissa talks about her own experience with selling prints up to now

 

17:00 - Melissa talks about her experience sharing art on Instagram and how it’s transformed her art making and creativity business

 

24:10 - we sign up and Melissa totally embarrasses Cory with her sign-off

 

Willa Koerner: Kickstarter's Head of Curation
37:12
2017-09-21 13:59:24 UTC 37:12
Willa Koerner: Kickstarter's Head of Curation

 

In this episode, we talk with Kickstarter's Head of Curation, Willa Koerner. A former curator at MoMA and other museums, Willa has a deep understanding of curation, internet culture, and the very leading edge of art. 

For more show notes, go to theabundantartist.com/podcast18

Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit
32:22
2017-09-21 13:59:24 UTC 32:22
Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit

In this episode, we cover:

 

2:00 - Camilla D’errico explains how she got started attending comic cons, and how her presence at the conventions has changed over 18 years. Her first solo show sold out!

 

7:30 - Camilla addresses the fact that its scary to put your work out for people to see, and how she deals with it.

 

11:00 - How Camilla has been so incredibly prolific with her work, and why she chose to license her work in various ways.

 

18:00 - What Camilla’s team looks like - her employees, as well as the freelancers that she works with. She also directly addresses how long it took her to start hiring out for the tasks she didn’t want to do.

 

25:00 - How she deals with haters, and a hilariously rude example of one.

29:00 - Camilla has a show running in Los Angeles at the Corey Helford gallery.

How Leonardo Pereznieto Got 1M Subscribers on Youtube
28:08
2017-09-21 13:59:24 UTC 28:08
How Leonardo Pereznieto Got 1M Subscribers on Youtube

Leonardo Pereznieto has over 1,000,000 subscribers on Youtube. In this podcast, we break down how he did it and what it’s done for his business.

http://www.artistleonardo.com/

:32 - Leonardo explains how he grew his audience base to over 1,000,000 subscribers. https://www.youtube.com/user/FineArtEBooks/

2:30 - Leonardo is a member of the Youtube Partner program. He explains how the ads work and how he makes money from them.

7:00 - the tutorials have exploded interest in his work. From those tutorials, he got a publishing deal with a major publisher, including a great advance.

Galleries and magazines have presented his work. Newspapers write about him. And it all happens because of his Youtube channel.

13:00 - Leonardo talks about the kind of videos he makes and what processes and equipment he uses for his videos.

22:00 - How he built a mailing list of 6,000 people off of his Youtube videos.

 

Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15
32:19
2017-09-21 13:59:24 UTC 32:19
Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15

In this episode, I talk to Maria Brophy. She’s one part of an art business couple that sells and licenses art all over the world.

1:30 Maria talks about her corporate background and how she and Drew started doing business together, and how working together happens.

11:00 - Maria talks about the mindset necessary to be a successful artist. Having policies, getting paid up front, and using contracts are necessities. Shoot for having a profit.

17:45 - Maria’s magic words for getting payment up front: “This is how I work.”

20:30 - I ask Maria how they balance selling original work with selling licenses. Some really interesting bits about how Drew separates his creative work and business work.

 

Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig
28:43
2017-09-21 13:59:24 UTC 28:43
Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig

In this episode, we cover:3:00 ­ Cory & Kelly talk about the difference between talking about technique and talking about the emotional quality of art. 7:19 ­ How Kelly came up with the flyer idea and executed on it. 12:30 ­ How Kelly found interior designers. Check out Houzz.com and the website for the Association of Interior Designers19:45 ­ Kelly talks about her time as President of Portland Open Studios tour. She details what she did as well as how other artists can benefit from an organization like this locally.  Kelly Neidig’s website is KellyNeidig.com

Are Women Worse at Self-Promotion Than Men?
25:57
2017-09-21 13:59:24 UTC 25:57
Are Women Worse at Self-Promotion Than Men?

In this episode, we cover:

 

2:00 - how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.

 

7:00 - we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.

 

13:00 - Tara talks about partnering with friends and other companies to form strategic alliances for promotion.

 

19:30 - how Tara leverages the strategic relationships she’s found to create more leverage

Link to: http://taragentile.com/influence

How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12
31:05
2017-09-21 13:59:24 UTC 31:05
How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12

In this episode with Emilie Wapnick and Michelle Ward, we talk about:

- what it means to be a Multipassionate Multipontialites, Scanners, or Renaissance Souls

- the up (and down) sides of being someone with vastly diverse interests

- how a multipotentialite builds a career and/or a business around their diverse interests

A Full­Time Art Income at Just 21 Years Old
48:08
2017-09-21 13:59:24 UTC 48:08
A Full­Time Art Income at Just 21 Years Old

In this episode, we cover: 5:00 ­ how Andrew looks at making connections with other people, and why he enjoys it. How he thinks about reaching out. Most of Andrew’s sales come from his art tours ­ when he teaches advanced painting techniques. He makes money from teaching, but the courses also generate sales from collectors and other artists. He’s also selling prints. 13:00 ­ Andrew talks about his first art show at 19 years old. His father is a sculptor, and Andrew worked at a gallery, so he had a mentor to help him with his first show. Andrew talks about how much work it really was to do that first show. He did his research before he picked the location. 23:00 ­ if you were in any other business, you would be tracking inventory, hours worked, and other numbers by default. Artists need to track their hours and inventory. 29:30 ­ how email, social media, and other online marketing has evolved and changed Andrew’s business. andrewtischler.com

How Artists Can Write Books with Jeffrey Davis
29:21
2017-09-21 13:59:24 UTC 29:21
How Artists Can Write Books with Jeffrey Davis

In this episode, we cover:

 

4:30 - why now is an excellent time to publish a book and how Jeffrey recommends authors engage with their potential audiences.

 

11:00 - why “start with your marketing plan” is incomplete advice. Jeffrey explains his framework of the Problem, Premise and Promise.

 

27:00 - Jeffrey explains his program for helping authors complete their books

Jeffrey Davis runs Tracking Wonder, a consultancy for people who want to make and sell books. His program Your Captivating Book opens for enrollment April 6. You can find out more about that program at this link.

A Year of Daily Habits with Crystal Moody | TAA #9
28:27
2017-09-21 13:59:24 UTC 28:27
A Year of Daily Habits with Crystal Moody | TAA #9

Crystal Moody posted a new drawing every day for a year in 2014, and is doing a new painting each day in 2015. She has some incredible insights into the challenges around forming new habits, including: 

- her top habit-forming resources- the relationship between quality and quantity- some of the best habit forming challenges she's seen from other artists

Go to TheAbundantArtist.com/podcast9 for links to the resources & habit forming challenges mentioned in this episode. 

 

How to Talk About Your Art Even if You’re A Hopeless Introvert
27:38
2017-09-21 13:59:24 UTC 27:38
How to Talk About Your Art Even if You’re A Hopeless Introvert

1:15 - Vanessa’s introduction. She’s an expert in body language and sales. 

 

3:00 - people decide VERY early in their first impression of you whether or not they’re going to buy from you. You can learn the skills that will make a great first impression. 

 

7:30 - how we talk about our talents. The 5 aspects of who we are and how we express ourselves. Vanessa talks about how to learn these things and recognize them in others. We do some really fun playing with body language. 

 

17:00 - what the stress hormone, cortisol, is and does

 

20:30 - the power of proximity. How close you stand to someone matters a lot. 

 

24:15 - you don’t have to be an extrovert. Charisma and body language vary by person. Vanessa talks about playing to your strengths. 

How to Start Your Art Career Big with Ann Rea | TAA Podcast #7
22:42
2017-09-21 13:59:24 UTC 22:42
How to Start Your Art Career Big with Ann Rea | TAA Podcast #7

Ann Rea made a six-figure income in her first year in business. She talks about how she did it. 

 

4:00 - what a Unique Selling Proposition is (from Cory: we have a ton more info about this under our Uniquity course)

 

9:00 - what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. 

 

12:30 - there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income. 

 

15:45 - Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career. 

 

17:00 - what Ann does in her artist coaching

 

19:15 - the importance of your attitude toward the business side of your art career

Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6
32:57
2017-09-21 13:59:24 UTC 32:57
Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6

We interview Cassy Tully, a young artist who has achieved remarkable success, winning sponsorships with Kohlers, the PGA, and making a full time living for the last 5 years. Cassy talks about how she got started, learning to paint faster & better, and creating strong connections with collectors. 

Brave, Intuitive Painting Careers with Flora Bowley
33:24
2017-09-21 13:59:24 UTC 33:24
Brave, Intuitive Painting Careers with Flora Bowley

:54 - Flora introduces herself and her book. She sells original art, prints, licenses her images, and is one of the most in-demand art teachers in the world. 

 

2:30 - how Flora ended up taking up teaching after she already had a full-time painting career. Many painters are very lonely after spending hours and hours alone in the studio. 

 

4:40 - what Flora’s art business looked like before she started teaching. She was making a good living selling through galleries. Now her business is much larger. 

 

8:25 - how Flora gets 400+ to sign up for her online painting courses

 

13:00 - what artists do every day is really special to most people. Flora talks about how the practice of painting translates into everyday living. 

 

17:35 - Flora talks about Papaya, the licensing company that she works with that sells most of her art licensing. Flora also works with a handful of other companies. 

 

22:00 - having your own style is really important. Check out our interview with Lisa Call for more details on finding your style, and the blog post Working in a Series. 

 

24:30 - Flora’s next paid product: behind the scenes studio videos

 

27:30 - Art teachers should teach online. There are lots of people taking classes online

 

28:25 - Flora talks about how to use their creative process to engage with their audiences. 

 

30:00 - Flora has a huge following on Facebook and Instagram. She talks about how she got there and how it has affected her business. 

 

Please note that there is some microphone noise because we were recording over the Internet. 

$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com
34:36
2017-09-21 13:59:24 UTC 34:36
$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com

Pye Jirsa and his 2 partners run a photography studio in Los Angeles, California. LinandJirsaPhotography.com and SLRLounge.com. 

 

1:00 - how Pye & his partners started their photography studio. They weren’t originally photographers, but fell into it accidentally when a client needed some photos. 

 

5:00 - Pye talks about how he built up his photography skills, the shoots he does just to build skills, and how many photographers don’t do this. 

 

8:30 - the team booked gigs off of Craigslist for free or $50 just to build their skills. Pye talks about how they grew their skills by doing these free gigs. 

 

10:30 - SLR Lounge & Lin & Jirsa photography have about 20 people working for them. They shot 300+ weddings and portrait sessions in 2014. Pye charges $8,000 minimum for a wedding day shoot, and he talks about how he got to that number. How beginning artists undermine their own credibility by trying to charge too much. 

 

18:30 - how Pye & the team created additional income streams from their art, and how SLR Lounge came into being. 

 

25:00 - a lot of artists try to run more than one business at a time. This is very difficult to do, and needs to be handled strategically. Unless you have some sort of specific advantage, you can’t build more than one business at a time. 

 

Thanks to ArtStoreFronts.com for sponsoring this episode

10+ Tools and Tips for Online Market Research | Ep 3
15:06
2017-09-21 13:59:24 UTC 15:06
10+ Tools and Tips for Online Market Research | Ep 3

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online. 

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

Main Segment

 

If you’re going to sell your art online, you need to be at least passing familiar with how things work online, both technically and culturally.

 

Doing research is important because you’ll understand how other artists are already selling their art.

 

I’m not talking about researching what art to make. You should make whatever inspires you.

 

You can start with a simple Google search for the kind of art you make. For example:

  • pet portrait painting

  • plein air ocean

  • bug art

Make a note of the top websites that you find in these searches

 

  • What do you like about their websites? What do you dislike?

  • What is their pricing?

  • Do they talk about successful sales?

  • From a collector’s point of view, is all of the relevant information there? Size, price, shipping, descriptions, etc

There are some neat tools that will allow you to figure out a little more about how successful an artist’s website is.

 

The Moz toolbar shows you domain, page authority, backlinks, and social shares of that page.

 

From there you can look at the artist’s social media activity.

  • Do they interact with their fans? Which social media accounts are the most active?

  • Do they have any social media promotions? Common hashtags? Who do they follow?

 

Take a look at Instagram. Use the search tool to look for art in your niche. Click on the hashtags that they use.

 

Other tools:

  • similarweb.com

  • Facebook graph search for pages liked by your friends, pages liked by people who like your page, groups your friends have joined

  • look at the blogs of artists you like, who is on their blog roll or who do they talk about?

 

Goal Setting & Lifestyle Design for Artists | Ep 2
13:31
2017-09-21 13:59:24 UTC 13:31
Goal Setting & Lifestyle Design for Artists | Ep 2

Hi there! I’m Cory Huff, and this is The Abundant Artist Podcast, where we teach you how to sell your art.

 

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online.

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

There's Dreams, which are ethereal qualities – I'd like to have more money, more free time, or I'd like to make more art.

 

A lot of business coaches tell you that you should set goals. It's one thing to dream up big goals for yourself. Setting big challenges is fun, but where I see a lot of artists burn out is setting their sights on something that they don't actually want because they think that they should.

 

This is often in the form of getting a big break, or getting into a gallery.

 

This kind of thought is important because it guides your daily actions. It guides the kind of art you want to create, who your ideal collectors are, and how you will share your message with your ideal audience.

 

Here’s one of my current Fantasy Ideal Day Schedules (as of this moment – I reserve the right to have as many Fantasy Ideal Day Schedules as I want, and so do you):

 

7:00am - Wake up, exercise, and eat

8:00am – Spend some time in meditation and spiritual study

9:00am – Make art – writing, painting or something else. Dedicated studio time.

12 PM – LUNCH!!

1:00pm - Email & social media

2:00pm - Consulting sessions with collectors

5:30pm – Dinner with my wife

7:00pm – rehearsal or show

 

This Fantasy Ideal Day Schedule is not super-realistic. For example, my time on email, Twitter & Forums currently takes up WAY more time than shown here, and at the moment I’m rarely in bed by 11:00 or awake by 7:00... Plus this schedule doesn’t account for any of the client work I currently have to do. But that’s okay – remember, this is a Fantasy Schedule.

 

It’s a template, because it’s something I aim for, but don’t always hit. That’s okay. Just having a template to shoot for helps me stay on track.

 

How to Start a Joint Venture and When to End | Ep 1
25:50
2017-09-21 13:59:24 UTC 25:50
How to Start a Joint Venture and When to End | Ep 1

:22 - Cory & Melissa talk about why they ended the Creative Insurgents podcast, and what’s happening next

 

Go to TheAbundantArtist.com/podcast to see the new podcast

 

1:30 - we talk about why we are ending the podcast and what you can learn from it, and how we decided to partner together

 

4:00 - how we created a shared document that covered our partnership details

 

6:45 - our guests (you) expressed specific interests that they wanted something out of the podcast that Melissa wasn’t really interested in doing

 

10:00 - how we will continue working on the new podcast together. We are going to document how an artist starts an art print business. Melissa talks about her own experience with selling prints up to now

 

17:00 - Melissa talks about her experience sharing art on Instagram and how it’s transformed her art making and creativity business

 

24:10 - we sign up and Melissa totally embarrasses Cory with her sign-off

 

Willa Koerner: Kickstarter's Head of Curation
37:12
2017-09-22 16:47:23 UTC 37:12
Willa Koerner: Kickstarter's Head of Curation

 

In this episode, we talk with Kickstarter's Head of Curation, Willa Koerner. A former curator at MoMA and other museums, Willa has a deep understanding of curation, internet culture, and the very leading edge of art. 

For more show notes, go to theabundantartist.com/podcast18

Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit
32:22
2017-09-22 16:47:24 UTC 32:22
Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit

In this episode, we cover:

 

2:00 - Camilla D’errico explains how she got started attending comic cons, and how her presence at the conventions has changed over 18 years. Her first solo show sold out!

 

7:30 - Camilla addresses the fact that its scary to put your work out for people to see, and how she deals with it.

 

11:00 - How Camilla has been so incredibly prolific with her work, and why she chose to license her work in various ways.

 

18:00 - What Camilla’s team looks like - her employees, as well as the freelancers that she works with. She also directly addresses how long it took her to start hiring out for the tasks she didn’t want to do.

 

25:00 - How she deals with haters, and a hilariously rude example of one.

29:00 - Camilla has a show running in Los Angeles at the Corey Helford gallery.

How Leonardo Pereznieto Got 1M Subscribers on Youtube
28:08
2017-09-22 16:47:24 UTC 28:08
How Leonardo Pereznieto Got 1M Subscribers on Youtube

Leonardo Pereznieto has over 1,000,000 subscribers on Youtube. In this podcast, we break down how he did it and what it’s done for his business.

http://www.artistleonardo.com/

:32 - Leonardo explains how he grew his audience base to over 1,000,000 subscribers. https://www.youtube.com/user/FineArtEBooks/

2:30 - Leonardo is a member of the Youtube Partner program. He explains how the ads work and how he makes money from them.

7:00 - the tutorials have exploded interest in his work. From those tutorials, he got a publishing deal with a major publisher, including a great advance.

Galleries and magazines have presented his work. Newspapers write about him. And it all happens because of his Youtube channel.

13:00 - Leonardo talks about the kind of videos he makes and what processes and equipment he uses for his videos.

22:00 - How he built a mailing list of 6,000 people off of his Youtube videos.

 

Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15
32:19
2017-09-22 16:47:24 UTC 32:19
Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15

In this episode, I talk to Maria Brophy. She’s one part of an art business couple that sells and licenses art all over the world.

1:30 Maria talks about her corporate background and how she and Drew started doing business together, and how working together happens.

11:00 - Maria talks about the mindset necessary to be a successful artist. Having policies, getting paid up front, and using contracts are necessities. Shoot for having a profit.

17:45 - Maria’s magic words for getting payment up front: “This is how I work.”

20:30 - I ask Maria how they balance selling original work with selling licenses. Some really interesting bits about how Drew separates his creative work and business work.

 

Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig
28:43
2017-09-22 16:47:24 UTC 28:43
Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig

In this episode, we cover:3:00 ­ Cory & Kelly talk about the difference between talking about technique and talking about the emotional quality of art. 7:19 ­ How Kelly came up with the flyer idea and executed on it. 12:30 ­ How Kelly found interior designers. Check out Houzz.com and the website for the Association of Interior Designers19:45 ­ Kelly talks about her time as President of Portland Open Studios tour. She details what she did as well as how other artists can benefit from an organization like this locally.  Kelly Neidig’s website is KellyNeidig.com

Are Women Worse at Self-Promotion Than Men?
25:57
2017-09-22 16:47:24 UTC 25:57
Are Women Worse at Self-Promotion Than Men?

In this episode, we cover:

 

2:00 - how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.

 

7:00 - we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.

 

13:00 - Tara talks about partnering with friends and other companies to form strategic alliances for promotion.

 

19:30 - how Tara leverages the strategic relationships she’s found to create more leverage

Link to: http://taragentile.com/influence

How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12
31:05
2017-09-22 16:47:24 UTC 31:05
How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12

In this episode with Emilie Wapnick and Michelle Ward, we talk about:

- what it means to be a Multipassionate Multipontialites, Scanners, or Renaissance Souls

- the up (and down) sides of being someone with vastly diverse interests

- how a multipotentialite builds a career and/or a business around their diverse interests

A Full­Time Art Income at Just 21 Years Old
48:08
2017-09-22 16:47:24 UTC 48:08
A Full­Time Art Income at Just 21 Years Old

In this episode, we cover: 5:00 ­ how Andrew looks at making connections with other people, and why he enjoys it. How he thinks about reaching out. Most of Andrew’s sales come from his art tours ­ when he teaches advanced painting techniques. He makes money from teaching, but the courses also generate sales from collectors and other artists. He’s also selling prints. 13:00 ­ Andrew talks about his first art show at 19 years old. His father is a sculptor, and Andrew worked at a gallery, so he had a mentor to help him with his first show. Andrew talks about how much work it really was to do that first show. He did his research before he picked the location. 23:00 ­ if you were in any other business, you would be tracking inventory, hours worked, and other numbers by default. Artists need to track their hours and inventory. 29:30 ­ how email, social media, and other online marketing has evolved and changed Andrew’s business. andrewtischler.com

How Artists Can Write Books with Jeffrey Davis
29:21
2017-09-22 16:47:24 UTC 29:21
How Artists Can Write Books with Jeffrey Davis

In this episode, we cover:

 

4:30 - why now is an excellent time to publish a book and how Jeffrey recommends authors engage with their potential audiences.

 

11:00 - why “start with your marketing plan” is incomplete advice. Jeffrey explains his framework of the Problem, Premise and Promise.

 

27:00 - Jeffrey explains his program for helping authors complete their books

Jeffrey Davis runs Tracking Wonder, a consultancy for people who want to make and sell books. His program Your Captivating Book opens for enrollment April 6. You can find out more about that program at this link.

A Year of Daily Habits with Crystal Moody | TAA #9
28:27
2017-09-22 16:47:24 UTC 28:27
A Year of Daily Habits with Crystal Moody | TAA #9

Crystal Moody posted a new drawing every day for a year in 2014, and is doing a new painting each day in 2015. She has some incredible insights into the challenges around forming new habits, including: 

- her top habit-forming resources- the relationship between quality and quantity- some of the best habit forming challenges she's seen from other artists

Go to TheAbundantArtist.com/podcast9 for links to the resources & habit forming challenges mentioned in this episode. 

 

How to Talk About Your Art Even if You’re A Hopeless Introvert
27:38
2017-09-22 16:47:24 UTC 27:38
How to Talk About Your Art Even if You’re A Hopeless Introvert

1:15 - Vanessa’s introduction. She’s an expert in body language and sales. 

 

3:00 - people decide VERY early in their first impression of you whether or not they’re going to buy from you. You can learn the skills that will make a great first impression. 

 

7:30 - how we talk about our talents. The 5 aspects of who we are and how we express ourselves. Vanessa talks about how to learn these things and recognize them in others. We do some really fun playing with body language. 

 

17:00 - what the stress hormone, cortisol, is and does

 

20:30 - the power of proximity. How close you stand to someone matters a lot. 

 

24:15 - you don’t have to be an extrovert. Charisma and body language vary by person. Vanessa talks about playing to your strengths. 

How to Start Your Art Career Big with Ann Rea | TAA Podcast #7
22:42
2017-09-22 16:47:24 UTC 22:42
How to Start Your Art Career Big with Ann Rea | TAA Podcast #7

Ann Rea made a six-figure income in her first year in business. She talks about how she did it. 

 

4:00 - what a Unique Selling Proposition is (from Cory: we have a ton more info about this under our Uniquity course)

 

9:00 - what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. 

 

12:30 - there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income. 

 

15:45 - Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career. 

 

17:00 - what Ann does in her artist coaching

 

19:15 - the importance of your attitude toward the business side of your art career

Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6
32:57
2017-09-22 16:47:24 UTC 32:57
Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6

We interview Cassy Tully, a young artist who has achieved remarkable success, winning sponsorships with Kohlers, the PGA, and making a full time living for the last 5 years. Cassy talks about how she got started, learning to paint faster & better, and creating strong connections with collectors. 

Brave, Intuitive Painting Careers with Flora Bowley
33:24
2017-09-22 16:47:24 UTC 33:24
Brave, Intuitive Painting Careers with Flora Bowley

:54 - Flora introduces herself and her book. She sells original art, prints, licenses her images, and is one of the most in-demand art teachers in the world. 

 

2:30 - how Flora ended up taking up teaching after she already had a full-time painting career. Many painters are very lonely after spending hours and hours alone in the studio. 

 

4:40 - what Flora’s art business looked like before she started teaching. She was making a good living selling through galleries. Now her business is much larger. 

 

8:25 - how Flora gets 400+ to sign up for her online painting courses

 

13:00 - what artists do every day is really special to most people. Flora talks about how the practice of painting translates into everyday living. 

 

17:35 - Flora talks about Papaya, the licensing company that she works with that sells most of her art licensing. Flora also works with a handful of other companies. 

 

22:00 - having your own style is really important. Check out our interview with Lisa Call for more details on finding your style, and the blog post Working in a Series. 

 

24:30 - Flora’s next paid product: behind the scenes studio videos

 

27:30 - Art teachers should teach online. There are lots of people taking classes online

 

28:25 - Flora talks about how to use their creative process to engage with their audiences. 

 

30:00 - Flora has a huge following on Facebook and Instagram. She talks about how she got there and how it has affected her business. 

 

Please note that there is some microphone noise because we were recording over the Internet. 

$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com
34:36
2017-09-22 16:47:24 UTC 34:36
$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com

Pye Jirsa and his 2 partners run a photography studio in Los Angeles, California. LinandJirsaPhotography.com and SLRLounge.com. 

 

1:00 - how Pye & his partners started their photography studio. They weren’t originally photographers, but fell into it accidentally when a client needed some photos. 

 

5:00 - Pye talks about how he built up his photography skills, the shoots he does just to build skills, and how many photographers don’t do this. 

 

8:30 - the team booked gigs off of Craigslist for free or $50 just to build their skills. Pye talks about how they grew their skills by doing these free gigs. 

 

10:30 - SLR Lounge & Lin & Jirsa photography have about 20 people working for them. They shot 300+ weddings and portrait sessions in 2014. Pye charges $8,000 minimum for a wedding day shoot, and he talks about how he got to that number. How beginning artists undermine their own credibility by trying to charge too much. 

 

18:30 - how Pye & the team created additional income streams from their art, and how SLR Lounge came into being. 

 

25:00 - a lot of artists try to run more than one business at a time. This is very difficult to do, and needs to be handled strategically. Unless you have some sort of specific advantage, you can’t build more than one business at a time. 

 

Thanks to ArtStoreFronts.com for sponsoring this episode

10+ Tools and Tips for Online Market Research | Ep 3
15:06
2017-09-22 16:47:24 UTC 15:06
10+ Tools and Tips for Online Market Research | Ep 3

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online. 

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

Main Segment

 

If you’re going to sell your art online, you need to be at least passing familiar with how things work online, both technically and culturally.

 

Doing research is important because you’ll understand how other artists are already selling their art.

 

I’m not talking about researching what art to make. You should make whatever inspires you.

 

You can start with a simple Google search for the kind of art you make. For example:

  • pet portrait painting

  • plein air ocean

  • bug art

Make a note of the top websites that you find in these searches

 

  • What do you like about their websites? What do you dislike?

  • What is their pricing?

  • Do they talk about successful sales?

  • From a collector’s point of view, is all of the relevant information there? Size, price, shipping, descriptions, etc

There are some neat tools that will allow you to figure out a little more about how successful an artist’s website is.

 

The Moz toolbar shows you domain, page authority, backlinks, and social shares of that page.

 

From there you can look at the artist’s social media activity.

  • Do they interact with their fans? Which social media accounts are the most active?

  • Do they have any social media promotions? Common hashtags? Who do they follow?

 

Take a look at Instagram. Use the search tool to look for art in your niche. Click on the hashtags that they use.

 

Other tools:

  • similarweb.com

  • Facebook graph search for pages liked by your friends, pages liked by people who like your page, groups your friends have joined

  • look at the blogs of artists you like, who is on their blog roll or who do they talk about?

 

Goal Setting & Lifestyle Design for Artists | Ep 2
13:31
2017-09-22 16:47:24 UTC 13:31
Goal Setting & Lifestyle Design for Artists | Ep 2

Hi there! I’m Cory Huff, and this is The Abundant Artist Podcast, where we teach you how to sell your art.

 

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online.

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

There's Dreams, which are ethereal qualities – I'd like to have more money, more free time, or I'd like to make more art.

 

A lot of business coaches tell you that you should set goals. It's one thing to dream up big goals for yourself. Setting big challenges is fun, but where I see a lot of artists burn out is setting their sights on something that they don't actually want because they think that they should.

 

This is often in the form of getting a big break, or getting into a gallery.

 

This kind of thought is important because it guides your daily actions. It guides the kind of art you want to create, who your ideal collectors are, and how you will share your message with your ideal audience.

 

Here’s one of my current Fantasy Ideal Day Schedules (as of this moment – I reserve the right to have as many Fantasy Ideal Day Schedules as I want, and so do you):

 

7:00am - Wake up, exercise, and eat

8:00am – Spend some time in meditation and spiritual study

9:00am – Make art – writing, painting or something else. Dedicated studio time.

12 PM – LUNCH!!

1:00pm - Email & social media

2:00pm - Consulting sessions with collectors

5:30pm – Dinner with my wife

7:00pm – rehearsal or show

 

This Fantasy Ideal Day Schedule is not super-realistic. For example, my time on email, Twitter & Forums currently takes up WAY more time than shown here, and at the moment I’m rarely in bed by 11:00 or awake by 7:00... Plus this schedule doesn’t account for any of the client work I currently have to do. But that’s okay – remember, this is a Fantasy Schedule.

 

It’s a template, because it’s something I aim for, but don’t always hit. That’s okay. Just having a template to shoot for helps me stay on track.

 

How to Start a Joint Venture and When to End | Ep 1
25:50
2017-09-22 16:47:24 UTC 25:50
How to Start a Joint Venture and When to End | Ep 1

:22 - Cory & Melissa talk about why they ended the Creative Insurgents podcast, and what’s happening next

 

Go to TheAbundantArtist.com/podcast to see the new podcast

 

1:30 - we talk about why we are ending the podcast and what you can learn from it, and how we decided to partner together

 

4:00 - how we created a shared document that covered our partnership details

 

6:45 - our guests (you) expressed specific interests that they wanted something out of the podcast that Melissa wasn’t really interested in doing

 

10:00 - how we will continue working on the new podcast together. We are going to document how an artist starts an art print business. Melissa talks about her own experience with selling prints up to now

 

17:00 - Melissa talks about her experience sharing art on Instagram and how it’s transformed her art making and creativity business

 

24:10 - we sign up and Melissa totally embarrasses Cory with her sign-off

 

Willa Koerner: Kickstarter's Head of Curation
37:12
2017-09-22 23:51:36 UTC 37:12
Willa Koerner: Kickstarter's Head of Curation

 

In this episode, we talk with Kickstarter's Head of Curation, Willa Koerner. A former curator at MoMA and other museums, Willa has a deep understanding of curation, internet culture, and the very leading edge of art. 

For more show notes, go to theabundantartist.com/podcast18

Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit
32:22
2017-09-22 23:51:36 UTC 32:22
Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit

In this episode, we cover:

 

2:00 - Camilla D’errico explains how she got started attending comic cons, and how her presence at the conventions has changed over 18 years. Her first solo show sold out!

 

7:30 - Camilla addresses the fact that its scary to put your work out for people to see, and how she deals with it.

 

11:00 - How Camilla has been so incredibly prolific with her work, and why she chose to license her work in various ways.

 

18:00 - What Camilla’s team looks like - her employees, as well as the freelancers that she works with. She also directly addresses how long it took her to start hiring out for the tasks she didn’t want to do.

 

25:00 - How she deals with haters, and a hilariously rude example of one.

29:00 - Camilla has a show running in Los Angeles at the Corey Helford gallery.

How Leonardo Pereznieto Got 1M Subscribers on Youtube
28:08
2017-09-22 23:51:36 UTC 28:08
How Leonardo Pereznieto Got 1M Subscribers on Youtube

Leonardo Pereznieto has over 1,000,000 subscribers on Youtube. In this podcast, we break down how he did it and what it’s done for his business.

http://www.artistleonardo.com/

:32 - Leonardo explains how he grew his audience base to over 1,000,000 subscribers. https://www.youtube.com/user/FineArtEBooks/

2:30 - Leonardo is a member of the Youtube Partner program. He explains how the ads work and how he makes money from them.

7:00 - the tutorials have exploded interest in his work. From those tutorials, he got a publishing deal with a major publisher, including a great advance.

Galleries and magazines have presented his work. Newspapers write about him. And it all happens because of his Youtube channel.

13:00 - Leonardo talks about the kind of videos he makes and what processes and equipment he uses for his videos.

22:00 - How he built a mailing list of 6,000 people off of his Youtube videos.

 

Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15
32:19
2017-09-22 23:51:36 UTC 32:19
Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15

In this episode, I talk to Maria Brophy. She’s one part of an art business couple that sells and licenses art all over the world.

1:30 Maria talks about her corporate background and how she and Drew started doing business together, and how working together happens.

11:00 - Maria talks about the mindset necessary to be a successful artist. Having policies, getting paid up front, and using contracts are necessities. Shoot for having a profit.

17:45 - Maria’s magic words for getting payment up front: “This is how I work.”

20:30 - I ask Maria how they balance selling original work with selling licenses. Some really interesting bits about how Drew separates his creative work and business work.

 

Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig
28:43
2017-09-22 23:51:36 UTC 28:43
Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig

In this episode, we cover:3:00 ­ Cory & Kelly talk about the difference between talking about technique and talking about the emotional quality of art. 7:19 ­ How Kelly came up with the flyer idea and executed on it. 12:30 ­ How Kelly found interior designers. Check out Houzz.com and the website for the Association of Interior Designers19:45 ­ Kelly talks about her time as President of Portland Open Studios tour. She details what she did as well as how other artists can benefit from an organization like this locally.  Kelly Neidig’s website is KellyNeidig.com

Are Women Worse at Self-Promotion Than Men?
25:57
2017-09-22 23:51:36 UTC 25:57
Are Women Worse at Self-Promotion Than Men?

In this episode, we cover:

 

2:00 - how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.

 

7:00 - we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.

 

13:00 - Tara talks about partnering with friends and other companies to form strategic alliances for promotion.

 

19:30 - how Tara leverages the strategic relationships she’s found to create more leverage

Link to: http://taragentile.com/influence

How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12
31:05
2017-09-22 23:51:36 UTC 31:05
How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12

In this episode with Emilie Wapnick and Michelle Ward, we talk about:

- what it means to be a Multipassionate Multipontialites, Scanners, or Renaissance Souls

- the up (and down) sides of being someone with vastly diverse interests

- how a multipotentialite builds a career and/or a business around their diverse interests

A Full­Time Art Income at Just 21 Years Old
48:08
2017-09-22 23:51:36 UTC 48:08
A Full­Time Art Income at Just 21 Years Old

In this episode, we cover: 5:00 ­ how Andrew looks at making connections with other people, and why he enjoys it. How he thinks about reaching out. Most of Andrew’s sales come from his art tours ­ when he teaches advanced painting techniques. He makes money from teaching, but the courses also generate sales from collectors and other artists. He’s also selling prints. 13:00 ­ Andrew talks about his first art show at 19 years old. His father is a sculptor, and Andrew worked at a gallery, so he had a mentor to help him with his first show. Andrew talks about how much work it really was to do that first show. He did his research before he picked the location. 23:00 ­ if you were in any other business, you would be tracking inventory, hours worked, and other numbers by default. Artists need to track their hours and inventory. 29:30 ­ how email, social media, and other online marketing has evolved and changed Andrew’s business. andrewtischler.com

How Artists Can Write Books with Jeffrey Davis
29:21
2017-09-22 23:51:36 UTC 29:21
How Artists Can Write Books with Jeffrey Davis

In this episode, we cover:

 

4:30 - why now is an excellent time to publish a book and how Jeffrey recommends authors engage with their potential audiences.

 

11:00 - why “start with your marketing plan” is incomplete advice. Jeffrey explains his framework of the Problem, Premise and Promise.

 

27:00 - Jeffrey explains his program for helping authors complete their books

Jeffrey Davis runs Tracking Wonder, a consultancy for people who want to make and sell books. His program Your Captivating Book opens for enrollment April 6. You can find out more about that program at this link.

A Year of Daily Habits with Crystal Moody | TAA #9
28:27
2017-09-22 23:51:36 UTC 28:27
A Year of Daily Habits with Crystal Moody | TAA #9

Crystal Moody posted a new drawing every day for a year in 2014, and is doing a new painting each day in 2015. She has some incredible insights into the challenges around forming new habits, including: 

- her top habit-forming resources- the relationship between quality and quantity- some of the best habit forming challenges she's seen from other artists

Go to TheAbundantArtist.com/podcast9 for links to the resources & habit forming challenges mentioned in this episode. 

 

How to Talk About Your Art Even if You’re A Hopeless Introvert
27:38
2017-09-22 23:51:36 UTC 27:38
How to Talk About Your Art Even if You’re A Hopeless Introvert

1:15 - Vanessa’s introduction. She’s an expert in body language and sales. 

 

3:00 - people decide VERY early in their first impression of you whether or not they’re going to buy from you. You can learn the skills that will make a great first impression. 

 

7:30 - how we talk about our talents. The 5 aspects of who we are and how we express ourselves. Vanessa talks about how to learn these things and recognize them in others. We do some really fun playing with body language. 

 

17:00 - what the stress hormone, cortisol, is and does

 

20:30 - the power of proximity. How close you stand to someone matters a lot. 

 

24:15 - you don’t have to be an extrovert. Charisma and body language vary by person. Vanessa talks about playing to your strengths. 

How to Start Your Art Career Big with Ann Rea | TAA Podcast #7
22:42
2017-09-22 23:51:36 UTC 22:42
How to Start Your Art Career Big with Ann Rea | TAA Podcast #7

Ann Rea made a six-figure income in her first year in business. She talks about how she did it. 

 

4:00 - what a Unique Selling Proposition is (from Cory: we have a ton more info about this under our Uniquity course)

 

9:00 - what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. 

 

12:30 - there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income. 

 

15:45 - Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career. 

 

17:00 - what Ann does in her artist coaching

 

19:15 - the importance of your attitude toward the business side of your art career

Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6
32:57
2017-09-22 23:51:36 UTC 32:57
Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6

We interview Cassy Tully, a young artist who has achieved remarkable success, winning sponsorships with Kohlers, the PGA, and making a full time living for the last 5 years. Cassy talks about how she got started, learning to paint faster & better, and creating strong connections with collectors. 

Brave, Intuitive Painting Careers with Flora Bowley
33:24
2017-09-22 23:51:36 UTC 33:24
Brave, Intuitive Painting Careers with Flora Bowley

:54 - Flora introduces herself and her book. She sells original art, prints, licenses her images, and is one of the most in-demand art teachers in the world. 

 

2:30 - how Flora ended up taking up teaching after she already had a full-time painting career. Many painters are very lonely after spending hours and hours alone in the studio. 

 

4:40 - what Flora’s art business looked like before she started teaching. She was making a good living selling through galleries. Now her business is much larger. 

 

8:25 - how Flora gets 400+ to sign up for her online painting courses

 

13:00 - what artists do every day is really special to most people. Flora talks about how the practice of painting translates into everyday living. 

 

17:35 - Flora talks about Papaya, the licensing company that she works with that sells most of her art licensing. Flora also works with a handful of other companies. 

 

22:00 - having your own style is really important. Check out our interview with Lisa Call for more details on finding your style, and the blog post Working in a Series. 

 

24:30 - Flora’s next paid product: behind the scenes studio videos

 

27:30 - Art teachers should teach online. There are lots of people taking classes online

 

28:25 - Flora talks about how to use their creative process to engage with their audiences. 

 

30:00 - Flora has a huge following on Facebook and Instagram. She talks about how she got there and how it has affected her business. 

 

Please note that there is some microphone noise because we were recording over the Internet. 

$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com
34:36
2017-09-22 23:51:36 UTC 34:36
$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com

Pye Jirsa and his 2 partners run a photography studio in Los Angeles, California. LinandJirsaPhotography.com and SLRLounge.com. 

 

1:00 - how Pye & his partners started their photography studio. They weren’t originally photographers, but fell into it accidentally when a client needed some photos. 

 

5:00 - Pye talks about how he built up his photography skills, the shoots he does just to build skills, and how many photographers don’t do this. 

 

8:30 - the team booked gigs off of Craigslist for free or $50 just to build their skills. Pye talks about how they grew their skills by doing these free gigs. 

 

10:30 - SLR Lounge & Lin & Jirsa photography have about 20 people working for them. They shot 300+ weddings and portrait sessions in 2014. Pye charges $8,000 minimum for a wedding day shoot, and he talks about how he got to that number. How beginning artists undermine their own credibility by trying to charge too much. 

 

18:30 - how Pye & the team created additional income streams from their art, and how SLR Lounge came into being. 

 

25:00 - a lot of artists try to run more than one business at a time. This is very difficult to do, and needs to be handled strategically. Unless you have some sort of specific advantage, you can’t build more than one business at a time. 

 

Thanks to ArtStoreFronts.com for sponsoring this episode

10+ Tools and Tips for Online Market Research | Ep 3
15:06
2017-09-22 23:51:36 UTC 15:06
10+ Tools and Tips for Online Market Research | Ep 3

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online. 

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

Main Segment

 

If you’re going to sell your art online, you need to be at least passing familiar with how things work online, both technically and culturally.

 

Doing research is important because you’ll understand how other artists are already selling their art.

 

I’m not talking about researching what art to make. You should make whatever inspires you.

 

You can start with a simple Google search for the kind of art you make. For example:

  • pet portrait painting

  • plein air ocean

  • bug art

Make a note of the top websites that you find in these searches

 

  • What do you like about their websites? What do you dislike?

  • What is their pricing?

  • Do they talk about successful sales?

  • From a collector’s point of view, is all of the relevant information there? Size, price, shipping, descriptions, etc

There are some neat tools that will allow you to figure out a little more about how successful an artist’s website is.

 

The Moz toolbar shows you domain, page authority, backlinks, and social shares of that page.

 

From there you can look at the artist’s social media activity.

  • Do they interact with their fans? Which social media accounts are the most active?

  • Do they have any social media promotions? Common hashtags? Who do they follow?

 

Take a look at Instagram. Use the search tool to look for art in your niche. Click on the hashtags that they use.

 

Other tools:

  • similarweb.com

  • Facebook graph search for pages liked by your friends, pages liked by people who like your page, groups your friends have joined

  • look at the blogs of artists you like, who is on their blog roll or who do they talk about?

 

Goal Setting & Lifestyle Design for Artists | Ep 2
13:31
2017-09-22 23:51:36 UTC 13:31
Goal Setting & Lifestyle Design for Artists | Ep 2

Hi there! I’m Cory Huff, and this is The Abundant Artist Podcast, where we teach you how to sell your art.

 

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online.

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

There's Dreams, which are ethereal qualities – I'd like to have more money, more free time, or I'd like to make more art.

 

A lot of business coaches tell you that you should set goals. It's one thing to dream up big goals for yourself. Setting big challenges is fun, but where I see a lot of artists burn out is setting their sights on something that they don't actually want because they think that they should.

 

This is often in the form of getting a big break, or getting into a gallery.

 

This kind of thought is important because it guides your daily actions. It guides the kind of art you want to create, who your ideal collectors are, and how you will share your message with your ideal audience.

 

Here’s one of my current Fantasy Ideal Day Schedules (as of this moment – I reserve the right to have as many Fantasy Ideal Day Schedules as I want, and so do you):

 

7:00am - Wake up, exercise, and eat

8:00am – Spend some time in meditation and spiritual study

9:00am – Make art – writing, painting or something else. Dedicated studio time.

12 PM – LUNCH!!

1:00pm - Email & social media

2:00pm - Consulting sessions with collectors

5:30pm – Dinner with my wife

7:00pm – rehearsal or show

 

This Fantasy Ideal Day Schedule is not super-realistic. For example, my time on email, Twitter & Forums currently takes up WAY more time than shown here, and at the moment I’m rarely in bed by 11:00 or awake by 7:00... Plus this schedule doesn’t account for any of the client work I currently have to do. But that’s okay – remember, this is a Fantasy Schedule.

 

It’s a template, because it’s something I aim for, but don’t always hit. That’s okay. Just having a template to shoot for helps me stay on track.

 

How to Start a Joint Venture and When to End | Ep 1
25:50
2017-09-22 23:51:36 UTC 25:50
How to Start a Joint Venture and When to End | Ep 1

:22 - Cory & Melissa talk about why they ended the Creative Insurgents podcast, and what’s happening next

 

Go to TheAbundantArtist.com/podcast to see the new podcast

 

1:30 - we talk about why we are ending the podcast and what you can learn from it, and how we decided to partner together

 

4:00 - how we created a shared document that covered our partnership details

 

6:45 - our guests (you) expressed specific interests that they wanted something out of the podcast that Melissa wasn’t really interested in doing

 

10:00 - how we will continue working on the new podcast together. We are going to document how an artist starts an art print business. Melissa talks about her own experience with selling prints up to now

 

17:00 - Melissa talks about her experience sharing art on Instagram and how it’s transformed her art making and creativity business

 

24:10 - we sign up and Melissa totally embarrasses Cory with her sign-off

 

Willa Koerner: Kickstarter's Head of Curation
37:12
2017-10-07 10:26:08 UTC 37:12
Willa Koerner: Kickstarter's Head of Curation

 

In this episode, we talk with Kickstarter's Head of Curation, Willa Koerner. A former curator at MoMA and other museums, Willa has a deep understanding of curation, internet culture, and the very leading edge of art. 

For more show notes, go to theabundantartist.com/podcast18

Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit
32:22
2017-10-07 10:26:08 UTC 32:22
Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit

In this episode, we cover:

 

2:00 - Camilla D’errico explains how she got started attending comic cons, and how her presence at the conventions has changed over 18 years. Her first solo show sold out!

 

7:30 - Camilla addresses the fact that its scary to put your work out for people to see, and how she deals with it.

 

11:00 - How Camilla has been so incredibly prolific with her work, and why she chose to license her work in various ways.

 

18:00 - What Camilla’s team looks like - her employees, as well as the freelancers that she works with. She also directly addresses how long it took her to start hiring out for the tasks she didn’t want to do.

 

25:00 - How she deals with haters, and a hilariously rude example of one.

29:00 - Camilla has a show running in Los Angeles at the Corey Helford gallery.

How Leonardo Pereznieto Got 1M Subscribers on Youtube
28:08
2017-10-07 10:26:08 UTC 28:08
How Leonardo Pereznieto Got 1M Subscribers on Youtube

Leonardo Pereznieto has over 1,000,000 subscribers on Youtube. In this podcast, we break down how he did it and what it’s done for his business.

http://www.artistleonardo.com/

:32 - Leonardo explains how he grew his audience base to over 1,000,000 subscribers. https://www.youtube.com/user/FineArtEBooks/

2:30 - Leonardo is a member of the Youtube Partner program. He explains how the ads work and how he makes money from them.

7:00 - the tutorials have exploded interest in his work. From those tutorials, he got a publishing deal with a major publisher, including a great advance.

Galleries and magazines have presented his work. Newspapers write about him. And it all happens because of his Youtube channel.

13:00 - Leonardo talks about the kind of videos he makes and what processes and equipment he uses for his videos.

22:00 - How he built a mailing list of 6,000 people off of his Youtube videos.

 

Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15
32:19
2017-10-07 10:26:08 UTC 32:19
Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15

In this episode, I talk to Maria Brophy. She’s one part of an art business couple that sells and licenses art all over the world.

1:30 Maria talks about her corporate background and how she and Drew started doing business together, and how working together happens.

11:00 - Maria talks about the mindset necessary to be a successful artist. Having policies, getting paid up front, and using contracts are necessities. Shoot for having a profit.

17:45 - Maria’s magic words for getting payment up front: “This is how I work.”

20:30 - I ask Maria how they balance selling original work with selling licenses. Some really interesting bits about how Drew separates his creative work and business work.

 

Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig
28:43
2017-10-07 10:26:08 UTC 28:43
Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig

In this episode, we cover:3:00 ­ Cory & Kelly talk about the difference between talking about technique and talking about the emotional quality of art. 7:19 ­ How Kelly came up with the flyer idea and executed on it. 12:30 ­ How Kelly found interior designers. Check out Houzz.com and the website for the Association of Interior Designers19:45 ­ Kelly talks about her time as President of Portland Open Studios tour. She details what she did as well as how other artists can benefit from an organization like this locally.  Kelly Neidig’s website is KellyNeidig.com

Are Women Worse at Self-Promotion Than Men?
25:57
2017-10-07 10:26:08 UTC 25:57
Are Women Worse at Self-Promotion Than Men?

In this episode, we cover:

 

2:00 - how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.

 

7:00 - we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.

 

13:00 - Tara talks about partnering with friends and other companies to form strategic alliances for promotion.

 

19:30 - how Tara leverages the strategic relationships she’s found to create more leverage

Link to: http://taragentile.com/influence

How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12
31:05
2017-10-07 10:26:08 UTC 31:05
How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12

In this episode with Emilie Wapnick and Michelle Ward, we talk about:

- what it means to be a Multipassionate Multipontialites, Scanners, or Renaissance Souls

- the up (and down) sides of being someone with vastly diverse interests

- how a multipotentialite builds a career and/or a business around their diverse interests

A Full­Time Art Income at Just 21 Years Old
48:08
2017-10-07 10:26:08 UTC 48:08
A Full­Time Art Income at Just 21 Years Old

In this episode, we cover: 5:00 ­ how Andrew looks at making connections with other people, and why he enjoys it. How he thinks about reaching out. Most of Andrew’s sales come from his art tours ­ when he teaches advanced painting techniques. He makes money from teaching, but the courses also generate sales from collectors and other artists. He’s also selling prints. 13:00 ­ Andrew talks about his first art show at 19 years old. His father is a sculptor, and Andrew worked at a gallery, so he had a mentor to help him with his first show. Andrew talks about how much work it really was to do that first show. He did his research before he picked the location. 23:00 ­ if you were in any other business, you would be tracking inventory, hours worked, and other numbers by default. Artists need to track their hours and inventory. 29:30 ­ how email, social media, and other online marketing has evolved and changed Andrew’s business. andrewtischler.com

How Artists Can Write Books with Jeffrey Davis
29:21
2017-10-07 10:26:08 UTC 29:21
How Artists Can Write Books with Jeffrey Davis

In this episode, we cover:

 

4:30 - why now is an excellent time to publish a book and how Jeffrey recommends authors engage with their potential audiences.

 

11:00 - why “start with your marketing plan” is incomplete advice. Jeffrey explains his framework of the Problem, Premise and Promise.

 

27:00 - Jeffrey explains his program for helping authors complete their books

Jeffrey Davis runs Tracking Wonder, a consultancy for people who want to make and sell books. His program Your Captivating Book opens for enrollment April 6. You can find out more about that program at this link.

A Year of Daily Habits with Crystal Moody | TAA #9
28:27
2017-10-07 10:26:08 UTC 28:27
A Year of Daily Habits with Crystal Moody | TAA #9

Crystal Moody posted a new drawing every day for a year in 2014, and is doing a new painting each day in 2015. She has some incredible insights into the challenges around forming new habits, including: 

- her top habit-forming resources- the relationship between quality and quantity- some of the best habit forming challenges she's seen from other artists

Go to TheAbundantArtist.com/podcast9 for links to the resources & habit forming challenges mentioned in this episode. 

 

How to Talk About Your Art Even if You’re A Hopeless Introvert
27:38
2017-10-07 10:26:08 UTC 27:38
How to Talk About Your Art Even if You’re A Hopeless Introvert

1:15 - Vanessa’s introduction. She’s an expert in body language and sales. 

 

3:00 - people decide VERY early in their first impression of you whether or not they’re going to buy from you. You can learn the skills that will make a great first impression. 

 

7:30 - how we talk about our talents. The 5 aspects of who we are and how we express ourselves. Vanessa talks about how to learn these things and recognize them in others. We do some really fun playing with body language. 

 

17:00 - what the stress hormone, cortisol, is and does

 

20:30 - the power of proximity. How close you stand to someone matters a lot. 

 

24:15 - you don’t have to be an extrovert. Charisma and body language vary by person. Vanessa talks about playing to your strengths. 

How to Start Your Art Career Big with Ann Rea | TAA Podcast #7
22:42
2017-10-07 10:26:08 UTC 22:42
How to Start Your Art Career Big with Ann Rea | TAA Podcast #7

Ann Rea made a six-figure income in her first year in business. She talks about how she did it. 

 

4:00 - what a Unique Selling Proposition is (from Cory: we have a ton more info about this under our Uniquity course)

 

9:00 - what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. 

 

12:30 - there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income. 

 

15:45 - Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career. 

 

17:00 - what Ann does in her artist coaching

 

19:15 - the importance of your attitude toward the business side of your art career

Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6
32:57
2017-10-07 10:26:08 UTC 32:57
Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6

We interview Cassy Tully, a young artist who has achieved remarkable success, winning sponsorships with Kohlers, the PGA, and making a full time living for the last 5 years. Cassy talks about how she got started, learning to paint faster & better, and creating strong connections with collectors. 

Brave, Intuitive Painting Careers with Flora Bowley
33:24
2017-10-07 10:26:08 UTC 33:24
Brave, Intuitive Painting Careers with Flora Bowley

:54 - Flora introduces herself and her book. She sells original art, prints, licenses her images, and is one of the most in-demand art teachers in the world. 

 

2:30 - how Flora ended up taking up teaching after she already had a full-time painting career. Many painters are very lonely after spending hours and hours alone in the studio. 

 

4:40 - what Flora’s art business looked like before she started teaching. She was making a good living selling through galleries. Now her business is much larger. 

 

8:25 - how Flora gets 400+ to sign up for her online painting courses

 

13:00 - what artists do every day is really special to most people. Flora talks about how the practice of painting translates into everyday living. 

 

17:35 - Flora talks about Papaya, the licensing company that she works with that sells most of her art licensing. Flora also works with a handful of other companies. 

 

22:00 - having your own style is really important. Check out our interview with Lisa Call for more details on finding your style, and the blog post Working in a Series. 

 

24:30 - Flora’s next paid product: behind the scenes studio videos

 

27:30 - Art teachers should teach online. There are lots of people taking classes online

 

28:25 - Flora talks about how to use their creative process to engage with their audiences. 

 

30:00 - Flora has a huge following on Facebook and Instagram. She talks about how she got there and how it has affected her business. 

 

Please note that there is some microphone noise because we were recording over the Internet. 

$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com
34:36
2017-10-07 10:26:08 UTC 34:36
$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com

Pye Jirsa and his 2 partners run a photography studio in Los Angeles, California. LinandJirsaPhotography.com and SLRLounge.com. 

 

1:00 - how Pye & his partners started their photography studio. They weren’t originally photographers, but fell into it accidentally when a client needed some photos. 

 

5:00 - Pye talks about how he built up his photography skills, the shoots he does just to build skills, and how many photographers don’t do this. 

 

8:30 - the team booked gigs off of Craigslist for free or $50 just to build their skills. Pye talks about how they grew their skills by doing these free gigs. 

 

10:30 - SLR Lounge & Lin & Jirsa photography have about 20 people working for them. They shot 300+ weddings and portrait sessions in 2014. Pye charges $8,000 minimum for a wedding day shoot, and he talks about how he got to that number. How beginning artists undermine their own credibility by trying to charge too much. 

 

18:30 - how Pye & the team created additional income streams from their art, and how SLR Lounge came into being. 

 

25:00 - a lot of artists try to run more than one business at a time. This is very difficult to do, and needs to be handled strategically. Unless you have some sort of specific advantage, you can’t build more than one business at a time. 

 

Thanks to ArtStoreFronts.com for sponsoring this episode

10+ Tools and Tips for Online Market Research | Ep 3
15:06
2017-10-07 10:26:08 UTC 15:06
10+ Tools and Tips for Online Market Research | Ep 3

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online. 

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

Main Segment

 

If you’re going to sell your art online, you need to be at least passing familiar with how things work online, both technically and culturally.

 

Doing research is important because you’ll understand how other artists are already selling their art.

 

I’m not talking about researching what art to make. You should make whatever inspires you.

 

You can start with a simple Google search for the kind of art you make. For example:

  • pet portrait painting

  • plein air ocean

  • bug art

Make a note of the top websites that you find in these searches

 

  • What do you like about their websites? What do you dislike?

  • What is their pricing?

  • Do they talk about successful sales?

  • From a collector’s point of view, is all of the relevant information there? Size, price, shipping, descriptions, etc

There are some neat tools that will allow you to figure out a little more about how successful an artist’s website is.

 

The Moz toolbar shows you domain, page authority, backlinks, and social shares of that page.

 

From there you can look at the artist’s social media activity.

  • Do they interact with their fans? Which social media accounts are the most active?

  • Do they have any social media promotions? Common hashtags? Who do they follow?

 

Take a look at Instagram. Use the search tool to look for art in your niche. Click on the hashtags that they use.

 

Other tools:

  • similarweb.com

  • Facebook graph search for pages liked by your friends, pages liked by people who like your page, groups your friends have joined

  • look at the blogs of artists you like, who is on their blog roll or who do they talk about?

 

Goal Setting & Lifestyle Design for Artists | Ep 2
13:31
2017-10-07 10:26:08 UTC 13:31
Goal Setting & Lifestyle Design for Artists | Ep 2

Hi there! I’m Cory Huff, and this is The Abundant Artist Podcast, where we teach you how to sell your art.

 

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online.

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

There's Dreams, which are ethereal qualities – I'd like to have more money, more free time, or I'd like to make more art.

 

A lot of business coaches tell you that you should set goals. It's one thing to dream up big goals for yourself. Setting big challenges is fun, but where I see a lot of artists burn out is setting their sights on something that they don't actually want because they think that they should.

 

This is often in the form of getting a big break, or getting into a gallery.

 

This kind of thought is important because it guides your daily actions. It guides the kind of art you want to create, who your ideal collectors are, and how you will share your message with your ideal audience.

 

Here’s one of my current Fantasy Ideal Day Schedules (as of this moment – I reserve the right to have as many Fantasy Ideal Day Schedules as I want, and so do you):

 

7:00am - Wake up, exercise, and eat

8:00am – Spend some time in meditation and spiritual study

9:00am – Make art – writing, painting or something else. Dedicated studio time.

12 PM – LUNCH!!

1:00pm - Email & social media

2:00pm - Consulting sessions with collectors

5:30pm – Dinner with my wife

7:00pm – rehearsal or show

 

This Fantasy Ideal Day Schedule is not super-realistic. For example, my time on email, Twitter & Forums currently takes up WAY more time than shown here, and at the moment I’m rarely in bed by 11:00 or awake by 7:00... Plus this schedule doesn’t account for any of the client work I currently have to do. But that’s okay – remember, this is a Fantasy Schedule.

 

It’s a template, because it’s something I aim for, but don’t always hit. That’s okay. Just having a template to shoot for helps me stay on track.

 

How to Start a Joint Venture and When to End | Ep 1
25:50
2017-10-07 10:26:08 UTC 25:50
How to Start a Joint Venture and When to End | Ep 1

:22 - Cory & Melissa talk about why they ended the Creative Insurgents podcast, and what’s happening next

 

Go to TheAbundantArtist.com/podcast to see the new podcast

 

1:30 - we talk about why we are ending the podcast and what you can learn from it, and how we decided to partner together

 

4:00 - how we created a shared document that covered our partnership details

 

6:45 - our guests (you) expressed specific interests that they wanted something out of the podcast that Melissa wasn’t really interested in doing

 

10:00 - how we will continue working on the new podcast together. We are going to document how an artist starts an art print business. Melissa talks about her own experience with selling prints up to now

 

17:00 - Melissa talks about her experience sharing art on Instagram and how it’s transformed her art making and creativity business

 

24:10 - we sign up and Melissa totally embarrasses Cory with her sign-off

 

Conversation with Fantasy Artist Stephanie Law
57:35
2017-12-19 17:06:21 UTC 57:35
Conversation with Fantasy Artist Stephanie Law

In this episode we cover:

5:10-How Stephanie is inspired by the mythologies and fairytales that stem from oral tradition and span thematically across cultures and languages

13:38-Stephanie's struggle to convince college advisors of the validity of pursuing both computer programming and art, at a time before digital art had entered the scene

25:40-The complexity of "Kickstarter math" and the importance of having your numbers right before committing to a crowdfunding campaign

40:46-Stephanie used to exhibit at 12-15 conventions a year. She shares how helpful those conventions were in growing her business, and where she's at now

45:15-How early-career artists can have a profitable experience on the convention circuit

49:12-You can be successful at conventions even if you're an introvert!

53:40-Stephanie's recommended reading for those interested in fairy tales and ghost stories

Justin Anthony from Artwork Archive
46:26
2017-12-19 17:06:21 UTC 46:26
Justin Anthony from Artwork Archive

In this episode, we cover:

1:43- How Artwork Archive got started

6:44- Artwork Archive's philosophy and process of providing valuable content to their audience

11:07- One of the big keys to good content creation is know thy audience

16:35- What it's like to run a business that serves artists

27:20- How the Artwork Archive discovery engine began and what it's for

31:45- How Artwork Archive plans to implement AI in their artwork discovery tools in the future

34:16- Some of the industry-level problems with the current technology available to help people discover new art

39:40- How Artwork Archive is helping artist grow their careers

Talking Art Worlds with Rex Hausmann
58:28
2017-12-19 17:06:21 UTC 58:28
Talking Art Worlds with Rex Hausmann

In this episode we cover:

1:40- Rex explains his philosophy of "grow where you're planted".

6:14- Rex talks about the Hausmann Millworks Creative Community

16:25- The kind of shows you should be trying to get into depends heavily on your age, where you are in your career, and which of many art worlds you're a part of.

18:53- How artists should view and manage their upward career trajectory

23:50- Know the difference between the different art shows and art publications and don't waste your energy submitting to shows that don't represent your style

24:40- Rex talks about the different ways he sells his work, and the value of cultivating long-term relationships with collectors, curators, gallerists, etc.

28:11- What it looks like to be involved in the larger art conversation

33:17- Rex talks Francis Mallmann's work as a kind of performance art

36:26- Why most of Rex's work is autobiographical and his unique process of creating work

44:44- Alexander Calder and being a kid at heart

50:05- Good advice about living life and managing your art career

Conversation with Visionary Intuitive Artist Paula Jones
45:20
2017-12-19 17:06:21 UTC 45:20
Conversation with Visionary Intuitive Artist Paula Jones

In this episode we cover:

1:35- A smaller but dedicated fan base that is passionate about your work is just as (if not more) valuable than a much larger fan base.

3:27- Paula's journey of spiritual self-discovery

7:07- Paula began her creative journey later in life, at the age of 45. She explains how this shift came about.

8:08- What it's like to be an artist working/living out of an RV for several months out of the year.

10:55- How Paula comes upon her painting ideas and messages, and noticed an increase in her Facebook likes and sales numbers when she stopped subconsciously discrediting the power of her messages.

14:45- Navigating the change from art that galleries want you to make, to making the art your soul asks you to make (and how this can actually lead to better sales of your art!)

25:38- How Paula sells her art on Facebook.

27:14- Why alienating a certain portion of potential collectors may be a sign that you're on the right track.

30:50- Paula's advice to artists new to selling their work to be true to who they are.

33:08- How Paula knows that her messages are the real thing.

36:42- How artists can become more comfortable sharing their ideas about their work on the Internet.

37:50- Changing or uncovering your true self and how helpful it can be for your art, and the shamanic journeying that Paula does now to continue to uncover her true self and receive her messages.

39:58- Artists should paint what they are obsessed or preoccupied with, and their passion will be apparent in their work.

 

The Art Hustle with Jesse Reno
56:57
2017-12-19 17:06:21 UTC 56:57
The Art Hustle with Jesse Reno

In this episode we cover:

3:13- Jesse's particular brand of hustle and the rules he created for himself early in his career that enabled him to make contacts and get gigs

6:24- What Jesse's art business looks like and when he accepts licensing deals

8:29- Living with mistakes in life, your business and in your work and discovering that often, they're not mistakes at all

13:07- How Jesse managed to get his work into over 100 galleries and the work required to maintain that level of activity

16:50- The advantages of hiring a studio assistant

18:20- How Jesse uses an inventory system to keep track of his work

19:49- Managing the struggle to shift back and forth between running the business and making art

23:50- Navigating relationships with galleries that don't want you to sell your work elsewhere or do your own marketing

31:31- How Jesse arrived at his pricing

38:00- Outsider art, what it means and how Jesse's art fits into the scene

42:27- Jesse's favorite Oregon beaches for getting away

44:14- How the lack of an academic background can be an advantage in dealing with galleries and growing your art business

 

Honoring Black Identity through Art with Jennifer Price Davis
46:40
2017-12-19 17:06:21 UTC 46:40
Honoring Black Identity through Art with Jennifer Price Davis

In this episode we cover:

2:39: How Jennifer began the 100 Angels series

5:15: What it means to be in a black body and why it's important to create art that speaks to that unique experience

11:43: How to make a space for yourself as a woman/person of color/etc in an industry still dominated by white males

13:45: Jennifer shares some thoughts on ways that those who benefit from the status quo can make space for others and create a seat at the table for them, so to speak

21:45: What it means to see black women represented in art

25:45: Jennifer shares some artists representing people of color in interesting ways

30:05: The inspiration for Jennifer's new work-in-progress "Cold-blooded", the value of African American Vernacular English, and what it means to not feel safe to use your language openly

37:45: A brief discussion of Colin Kaepernick and the effects of his protest

42:58: Not a Very Good Day at All is Jennifer's new children's book; she shares the origins of that story and the heart behind the main character

Conversation With Book Artist Robyn McClendon
40:58
2017-12-19 17:06:21 UTC 40:58
Conversation With Book Artist Robyn McClendon

In this episode, we cover:

1:55- The way travel informs and changes your visual vocabulary

8:15- The value of keeping a journal, particularly while traveling

9:45- The materials Robyn uses when journaling and making her own journals

14:45- Robyn's journey to making art full time and how she has found ways to support herself

22:10- Visual artists often find themselves pigeonholed into one form of art, but with a common thematic thread you can diversify and create whatever kind of art you wish

23:30- The old gallery system intentionally controls artists in order to control their product. Recognizing this and realizing that you don't have to be confined by it can be very freeing for visual artists

25:25- Strategies for managing, creating, and selling art across different mediums

27:45- How Robyn got into the surface design industry and how it can be a very lucrative sales channel for artists

29:50- Robyn's work early in her career on the Middle Passage, how she came to create that work and its place in her career

33:55- Navigating the norms of the art industry and how modern technology allows more marginalized artists to take greater control of their own work and broadcast it the way they want to

36:00- You don't need formal training as an artist! View your art as a business and don't get mired in the lack of a BFA

36:56- How the Arizona Artisans Guild came into being and how it's helping artists and artisans share their work

Idea Debt and Conquering Procrastination with Jessica Abel
54:44
2017-12-19 17:06:21 UTC 54:44
Idea Debt and Conquering Procrastination with Jessica Abel

In this episode we cover:

2:30- The concept of "idea debt", a term coined by Amulet author Kazu Kibuishi, and why it's probably holding you back.

8:40- The comics that appealed to Jessica before it even occurred to her that she could be a comic book artist herself, and how she got started in the industry.

12:20- The lessons that indie self-publishing artists can take away from Jessica's experiences self-publishing in the pre-Internet age, particularly the power of connecting with a group of like-minded people who can promote your work and vice-versa.

15:07- The more interest you have in your network (or your "tribe"), the more you grow as a person and can find new ways to make connections and grow your business.

19:35- Jessica shares her trajectory from independent self-publishing comic book artist to chair of illustration at Pennsylvania Academy of Fine Arts and mainstream publishing. While the line seems straight enough to be drawn with a ruler, in truth it's a much more meandering path that led her there. The key to ending up where you want to be is to stick with it.

27:40- Jessica has spent time living in both Mexico and France, and discusses the impact that traveling abroad can have on your work, and how it can broaden your ideas about language, culture, and story.

36:29- The ways that cultures translate amongst diverse groups of people, and is it disgusting to dip your french fries in your milkshake?

38:39- The primary reason that achieving creative focus is difficult is because it's self-generated work. Jessica discusses in her new book, Growing Gills, how this can lead to procrastination and unhappiness. A large part of the solution to this problem is conscious decision-making.

46:51- Our culture doesn't know how to support a larger number of individuals attempting to complete self-generated creative work. There is no formal training for this skill, and so creatives must be the ones to connect and hold one another accountable.

51:17- Clarification on what conscious decision making looks like in real-life scenario.

 

Conversation with John Kraft
01:02:42
2017-12-19 17:06:21 UTC 01:02:42
Conversation with John Kraft

In this episode we cover:

6:35- John's fascinating trajectory that some might consider backwards- he transitioned from digital work to traditional mixed-media and resin. 

7:16- The artwork you create at any given time is a culmination of all your previous work, and this adds tremendous value to your art.

8:56- There is a lot of truth to the idea of "picking a focus", but this means that moving forward and trying new things requires courage. Don't be afraid to push and grow as an artist.

11:50- There is value in honing an aesthetic and remaining consistent in that aesthetic, even as you explore a variety of subject matter.

16:35- John talks about the charitable projects he's been involved with, why he donates so much of his work and the (several) reasons that it matters.

28:05- John talks selling channels- digital and traditional, and why he is in favor of both.

34:46- How to choose a photographer to take high-quality photos of your art, and why it's so important to have good images of your work.

42:10- Some of the things that make John's website unique, like a Live Chat window, and why they work for him.

45:55- How John creates composite mockups of his art in different spaces for prospective customers.

Willa Koerner: Kickstarter's Head of Curation
37:12
2017-12-19 17:06:21 UTC 37:12
Willa Koerner: Kickstarter's Head of Curation

 

In this episode, we talk with Kickstarter's Head of Curation, Willa Koerner. A former curator at MoMA and other museums, Willa has a deep understanding of curation, internet culture, and the very leading edge of art. 

For more show notes, go to theabundantartist.com/podcast18

Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit
32:22
2017-12-19 17:06:21 UTC 32:22
Manga-inspired Fine Artist Camilla D’errico on the Convention Circuit

In this episode, we cover:

 

2:00 - Camilla D’errico explains how she got started attending comic cons, and how her presence at the conventions has changed over 18 years. Her first solo show sold out!

 

7:30 - Camilla addresses the fact that its scary to put your work out for people to see, and how she deals with it.

 

11:00 - How Camilla has been so incredibly prolific with her work, and why she chose to license her work in various ways.

 

18:00 - What Camilla’s team looks like - her employees, as well as the freelancers that she works with. She also directly addresses how long it took her to start hiring out for the tasks she didn’t want to do.

 

25:00 - How she deals with haters, and a hilariously rude example of one.

29:00 - Camilla has a show running in Los Angeles at the Corey Helford gallery.

How Leonardo Pereznieto Got 1M Subscribers on Youtube
28:08
2017-12-19 17:06:21 UTC 28:08
How Leonardo Pereznieto Got 1M Subscribers on Youtube

Leonardo Pereznieto has over 1,000,000 subscribers on Youtube. In this podcast, we break down how he did it and what it’s done for his business.

http://www.artistleonardo.com/

:32 - Leonardo explains how he grew his audience base to over 1,000,000 subscribers. https://www.youtube.com/user/FineArtEBooks/

2:30 - Leonardo is a member of the Youtube Partner program. He explains how the ads work and how he makes money from them.

7:00 - the tutorials have exploded interest in his work. From those tutorials, he got a publishing deal with a major publisher, including a great advance.

Galleries and magazines have presented his work. Newspapers write about him. And it all happens because of his Youtube channel.

13:00 - Leonardo talks about the kind of videos he makes and what processes and equipment he uses for his videos.

22:00 - How he built a mailing list of 6,000 people off of his Youtube videos.

 

Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15
32:19
2017-12-19 17:06:21 UTC 32:19
Couples Working Together in Art Business with Maria Brophy | TAA Podcast 15

In this episode, I talk to Maria Brophy. She’s one part of an art business couple that sells and licenses art all over the world.

1:30 Maria talks about her corporate background and how she and Drew started doing business together, and how working together happens.

11:00 - Maria talks about the mindset necessary to be a successful artist. Having policies, getting paid up front, and using contracts are necessities. Shoot for having a profit.

17:45 - Maria’s magic words for getting payment up front: “This is how I work.”

20:30 - I ask Maria how they balance selling original work with selling licenses. Some really interesting bits about how Drew separates his creative work and business work.

 

Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig
28:43
2017-12-19 17:06:21 UTC 28:43
Title: Promoting Your Art through Flyers and Handmade Notes with Kelly Neidig

In this episode, we cover:3:00 ­ Cory & Kelly talk about the difference between talking about technique and talking about the emotional quality of art. 7:19 ­ How Kelly came up with the flyer idea and executed on it. 12:30 ­ How Kelly found interior designers. Check out Houzz.com and the website for the Association of Interior Designers19:45 ­ Kelly talks about her time as President of Portland Open Studios tour. She details what she did as well as how other artists can benefit from an organization like this locally.  Kelly Neidig’s website is KellyNeidig.com

Are Women Worse at Self-Promotion Than Men?
25:57
2017-12-19 17:06:21 UTC 25:57
Are Women Worse at Self-Promotion Than Men?

In this episode, we cover:

 

2:00 - how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.

 

7:00 - we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.

 

13:00 - Tara talks about partnering with friends and other companies to form strategic alliances for promotion.

 

19:30 - how Tara leverages the strategic relationships she’s found to create more leverage

Link to: http://taragentile.com/influence

How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12
31:05
2017-12-19 17:06:21 UTC 31:05
How Multipassionate Multipontialites, Scanners, or Renaissance Souls Create Their Dream Careers | TAA #12

In this episode with Emilie Wapnick and Michelle Ward, we talk about:

- what it means to be a Multipassionate Multipontialites, Scanners, or Renaissance Souls

- the up (and down) sides of being someone with vastly diverse interests

- how a multipotentialite builds a career and/or a business around their diverse interests

A Full­Time Art Income at Just 21 Years Old
48:08
2017-12-19 17:06:21 UTC 48:08
A Full­Time Art Income at Just 21 Years Old

In this episode, we cover: 5:00 ­ how Andrew looks at making connections with other people, and why he enjoys it. How he thinks about reaching out. Most of Andrew’s sales come from his art tours ­ when he teaches advanced painting techniques. He makes money from teaching, but the courses also generate sales from collectors and other artists. He’s also selling prints. 13:00 ­ Andrew talks about his first art show at 19 years old. His father is a sculptor, and Andrew worked at a gallery, so he had a mentor to help him with his first show. Andrew talks about how much work it really was to do that first show. He did his research before he picked the location. 23:00 ­ if you were in any other business, you would be tracking inventory, hours worked, and other numbers by default. Artists need to track their hours and inventory. 29:30 ­ how email, social media, and other online marketing has evolved and changed Andrew’s business. andrewtischler.com

How Artists Can Write Books with Jeffrey Davis
29:21
2017-12-19 17:06:21 UTC 29:21
How Artists Can Write Books with Jeffrey Davis

In this episode, we cover:

 

4:30 - why now is an excellent time to publish a book and how Jeffrey recommends authors engage with their potential audiences.

 

11:00 - why “start with your marketing plan” is incomplete advice. Jeffrey explains his framework of the Problem, Premise and Promise.

 

27:00 - Jeffrey explains his program for helping authors complete their books

Jeffrey Davis runs Tracking Wonder, a consultancy for people who want to make and sell books. His program Your Captivating Book opens for enrollment April 6. You can find out more about that program at this link.

A Year of Daily Habits with Crystal Moody | TAA #9
28:27
2017-12-19 17:06:21 UTC 28:27
A Year of Daily Habits with Crystal Moody | TAA #9

Crystal Moody posted a new drawing every day for a year in 2014, and is doing a new painting each day in 2015. She has some incredible insights into the challenges around forming new habits, including: 

- her top habit-forming resources- the relationship between quality and quantity- some of the best habit forming challenges she's seen from other artists

Go to TheAbundantArtist.com/podcast9 for links to the resources & habit forming challenges mentioned in this episode. 

 

How to Talk About Your Art Even if You’re A Hopeless Introvert
27:38
2017-12-19 17:06:21 UTC 27:38
How to Talk About Your Art Even if You’re A Hopeless Introvert

1:15 - Vanessa’s introduction. She’s an expert in body language and sales. 

 

3:00 - people decide VERY early in their first impression of you whether or not they’re going to buy from you. You can learn the skills that will make a great first impression. 

 

7:30 - how we talk about our talents. The 5 aspects of who we are and how we express ourselves. Vanessa talks about how to learn these things and recognize them in others. We do some really fun playing with body language. 

 

17:00 - what the stress hormone, cortisol, is and does

 

20:30 - the power of proximity. How close you stand to someone matters a lot. 

 

24:15 - you don’t have to be an extrovert. Charisma and body language vary by person. Vanessa talks about playing to your strengths. 

How to Start Your Art Career Big with Ann Rea | TAA Podcast #7
22:42
2017-12-19 17:06:21 UTC 22:42
How to Start Your Art Career Big with Ann Rea | TAA Podcast #7

Ann Rea made a six-figure income in her first year in business. She talks about how she did it. 

 

4:00 - what a Unique Selling Proposition is (from Cory: we have a ton more info about this under our Uniquity course)

 

9:00 - what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. 

 

12:30 - there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income. 

 

15:45 - Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career. 

 

17:00 - what Ann does in her artist coaching

 

19:15 - the importance of your attitude toward the business side of your art career

Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6
32:57
2017-12-19 17:06:21 UTC 32:57
Getting Pro Golf Shops to Carry Your Art with Cassy Tully | Episode 6

We interview Cassy Tully, a young artist who has achieved remarkable success, winning sponsorships with Kohlers, the PGA, and making a full time living for the last 5 years. Cassy talks about how she got started, learning to paint faster & better, and creating strong connections with collectors. 

Brave, Intuitive Painting Careers with Flora Bowley
33:24
2017-12-19 17:06:21 UTC 33:24
Brave, Intuitive Painting Careers with Flora Bowley

:54 - Flora introduces herself and her book. She sells original art, prints, licenses her images, and is one of the most in-demand art teachers in the world. 

 

2:30 - how Flora ended up taking up teaching after she already had a full-time painting career. Many painters are very lonely after spending hours and hours alone in the studio. 

 

4:40 - what Flora’s art business looked like before she started teaching. She was making a good living selling through galleries. Now her business is much larger. 

 

8:25 - how Flora gets 400+ to sign up for her online painting courses

 

13:00 - what artists do every day is really special to most people. Flora talks about how the practice of painting translates into everyday living. 

 

17:35 - Flora talks about Papaya, the licensing company that she works with that sells most of her art licensing. Flora also works with a handful of other companies. 

 

22:00 - having your own style is really important. Check out our interview with Lisa Call for more details on finding your style, and the blog post Working in a Series. 

 

24:30 - Flora’s next paid product: behind the scenes studio videos

 

27:30 - Art teachers should teach online. There are lots of people taking classes online

 

28:25 - Flora talks about how to use their creative process to engage with their audiences. 

 

30:00 - Flora has a huge following on Facebook and Instagram. She talks about how she got there and how it has affected her business. 

 

Please note that there is some microphone noise because we were recording over the Internet. 

$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com
34:36
2017-12-19 17:06:21 UTC 34:36
$500 Photography Portraits to $8,000 Portraits with Pye Jirsa from SLRLounge.com

Pye Jirsa and his 2 partners run a photography studio in Los Angeles, California. LinandJirsaPhotography.com and SLRLounge.com. 

 

1:00 - how Pye & his partners started their photography studio. They weren’t originally photographers, but fell into it accidentally when a client needed some photos. 

 

5:00 - Pye talks about how he built up his photography skills, the shoots he does just to build skills, and how many photographers don’t do this. 

 

8:30 - the team booked gigs off of Craigslist for free or $50 just to build their skills. Pye talks about how they grew their skills by doing these free gigs. 

 

10:30 - SLR Lounge & Lin & Jirsa photography have about 20 people working for them. They shot 300+ weddings and portrait sessions in 2014. Pye charges $8,000 minimum for a wedding day shoot, and he talks about how he got to that number. How beginning artists undermine their own credibility by trying to charge too much. 

 

18:30 - how Pye & the team created additional income streams from their art, and how SLR Lounge came into being. 

 

25:00 - a lot of artists try to run more than one business at a time. This is very difficult to do, and needs to be handled strategically. Unless you have some sort of specific advantage, you can’t build more than one business at a time. 

 

Thanks to ArtStoreFronts.com for sponsoring this episode

10+ Tools and Tips for Online Market Research | Ep 3
15:06
2017-12-19 17:06:21 UTC 15:06
10+ Tools and Tips for Online Market Research | Ep 3

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online. 

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

Main Segment

 

If you’re going to sell your art online, you need to be at least passing familiar with how things work online, both technically and culturally.

 

Doing research is important because you’ll understand how other artists are already selling their art.

 

I’m not talking about researching what art to make. You should make whatever inspires you.

 

You can start with a simple Google search for the kind of art you make. For example:

  • pet portrait painting

  • plein air ocean

  • bug art

Make a note of the top websites that you find in these searches

 

  • What do you like about their websites? What do you dislike?

  • What is their pricing?

  • Do they talk about successful sales?

  • From a collector’s point of view, is all of the relevant information there? Size, price, shipping, descriptions, etc

There are some neat tools that will allow you to figure out a little more about how successful an artist’s website is.

 

The Moz toolbar shows you domain, page authority, backlinks, and social shares of that page.

 

From there you can look at the artist’s social media activity.

  • Do they interact with their fans? Which social media accounts are the most active?

  • Do they have any social media promotions? Common hashtags? Who do they follow?

 

Take a look at Instagram. Use the search tool to look for art in your niche. Click on the hashtags that they use.

 

Other tools:

  • similarweb.com

  • Facebook graph search for pages liked by your friends, pages liked by people who like your page, groups your friends have joined

  • look at the blogs of artists you like, who is on their blog roll or who do they talk about?

 

Goal Setting & Lifestyle Design for Artists | Ep 2
13:31
2017-12-19 17:06:21 UTC 13:31
Goal Setting & Lifestyle Design for Artists | Ep 2

Hi there! I’m Cory Huff, and this is The Abundant Artist Podcast, where we teach you how to sell your art.

 

Go to TheAbundantArtist.com, where you can sign up for our free email course on how to sell art online.

 

Today’s episode is sponsored by ArtStoreFronts.com. Maximize your Art Sales, By Having a Website that is Built to Do So. Build a website today, and you'll compete on a new level tomorrow.

 

There's Dreams, which are ethereal qualities – I'd like to have more money, more free time, or I'd like to make more art.

 

A lot of business coaches tell you that you should set goals. It's one thing to dream up big goals for yourself. Setting big challenges is fun, but where I see a lot of artists burn out is setting their sights on something that they don't actually want because they think that they should.

 

This is often in the form of getting a big break, or getting into a gallery.

 

This kind of thought is important because it guides your daily actions. It guides the kind of art you want to create, who your ideal collectors are, and how you will share your message with your ideal audience.

 

Here’s one of my current Fantasy Ideal Day Schedules (as of this moment – I reserve the right to have as many Fantasy Ideal Day Schedules as I want, and so do you):

 

7:00am - Wake up, exercise, and eat

8:00am – Spend some time in meditation and spiritual study

9:00am – Make art – writing, painting or something else. Dedicated studio time.

12 PM – LUNCH!!

1:00pm - Email & social media

2:00pm - Consulting sessions with collectors

5:30pm – Dinner with my wife

7:00pm – rehearsal or show

 

This Fantasy Ideal Day Schedule is not super-realistic. For example, my time on email, Twitter & Forums currently takes up WAY more time than shown here, and at the moment I’m rarely in bed by 11:00 or awake by 7:00... Plus this schedule doesn’t account for any of the client work I currently have to do. But that’s okay – remember, this is a Fantasy Schedule.

 

It’s a template, because it’s something I aim for, but don’t always hit. That’s okay. Just having a template to shoot for helps me stay on track.

 

How to Start a Joint Venture and When to End | Ep 1
25:50
2017-12-19 17:06:21 UTC 25:50
How to Start a Joint Venture and When to End | Ep 1

:22 - Cory & Melissa talk about why they ended the Creative Insurgents podcast, and what’s happening next

 

Go to TheAbundantArtist.com/podcast to see the new podcast

 

1:30 - we talk about why we are ending the podcast and what you can learn from it, and how we decided to partner together

 

4:00 - how we created a shared document that covered our partnership details

 

6:45 - our guests (you) expressed specific interests that they wanted something out of the podcast that Melissa wasn’t really interested in doing

 

10:00 - how we will continue working on the new podcast together. We are going to document how an artist starts an art print business. Melissa talks about her own experience with selling prints up to now

 

17:00 - Melissa talks about her experience sharing art on Instagram and how it’s transformed her art making and creativity business

 

24:10 - we sign up and Melissa totally embarrasses Cory with her sign-off