Management & Marketing

The Indie Hackers Podcast: How Developers are Bootstrapping, Marketing, and Growing Their Online Businesses

Courtland Allen: Full-Stack Developer, Designer, Marketer, MIT Grad, and Y Combinator Alum

I'm Courtland Allen, and on IndieHackers.com I've interviewed hundreds of developers about how they've built, marketed, and grown their side projects into profitable online businesses. The Indie Hackers Podcast dives even deeper into the whys and hows of making money online. I'll be speaking with the founders of businesses both big and small, from people working a few hours a week on side projects that generate $500/month, to CEOs who've bootstrapped their startups to millions of dollars in annual revenue. Whether you're currently running your own business or you're an aspiring entrepreneur, you'll learn by example the fundamentals behind coming up with valuable ideas, testing the market to see if they'll work, finding your first customers, marketing and growing your business, and becoming a financially independent indie hacker (aka IndieHacker).

Episodes

#030 – Pivoting Your Way to Three Million Users with Vivek Ravisankar
01:00:53
2017-09-29 16:36:27 UTC 01:00:53
#030 – Pivoting Your Way to Three Million Users with Vivek Ravisankar

#029 – How to Win by Refusing to Quit with Tracy Osborn of Hello Web Design
01:04:28
2017-09-29 16:36:27 UTC 01:04:28
#029 – How to Win by Refusing to Quit with Tracy Osborn of Hello Web Design

#028 – How Wes Bos Teaches 100,000 Programmers as a One-Man Operation
00:57:45
2017-09-29 16:36:27 UTC 00:57:45
#028 – How Wes Bos Teaches 100,000 Programmers as a One-Man Operation

#027 – The Do's and Don'ts of Selling Your Company with Thomas Smale
00:58:56
2017-09-29 16:36:27 UTC 00:58:56
#027 – The Do's and Don'ts of Selling Your Company with Thomas Smale

#026 – Building a Mission-Driven Company with Reuben Pressman of Presence
00:56:22
2017-09-29 16:36:27 UTC 00:56:22
#026 – Building a Mission-Driven Company with Reuben Pressman of Presence

#025 – Becoming the Internet's Most Prolific Maker with Mubashar Iqbal
00:57:09
2017-09-29 16:36:27 UTC 00:57:09
#025 – Becoming the Internet's Most Prolific Maker with Mubashar Iqbal

#024 – From Side Projects to Serial Entrepreneur with Moritz Dausinger
00:53:59
2017-09-29 16:36:27 UTC 00:53:59
#024 – From Side Projects to Serial Entrepreneur with Moritz Dausinger

#023 – Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"
00:57:10
2017-09-29 16:36:27 UTC 00:57:10
#023 – Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"

#022 – Going Full-Time on Your Side Project with Dave DeSandro of Metafizzy
00:57:30
2017-09-29 16:36:27 UTC 00:57:30
#022 – Going Full-Time on Your Side Project with Dave DeSandro of Metafizzy

#021 – Starting a Mission-Driven Company with Rachel Carpenter of Intrinio
00:52:44
2017-09-29 16:36:27 UTC 00:52:44
#021 – Starting a Mission-Driven Company with Rachel Carpenter of Intrinio

#020 – Building a Million Dollar Mailing List with Scott of Scott's Cheap Flights
00:56:36
2017-09-29 16:36:27 UTC 00:56:36
#020 – Building a Million Dollar Mailing List with Scott of Scott's Cheap Flights

#019 — Solving Your Own Problem with Todd Garland of BuySellAds
00:52:02
2017-09-29 16:36:27 UTC 00:52:02
#019 — Solving Your Own Problem with Todd Garland of BuySellAds

#018 – Finding Your First Paying Customers with Wade Foster of Zapier
00:51:35
2017-09-29 16:36:27 UTC 00:51:35
#018 – Finding Your First Paying Customers with Wade Foster of Zapier

#017 – How to Grow Your Business with Julian Shapiro of Bell Curve
01:36:50
2017-09-29 16:36:27 UTC 01:36:50
#017 – How to Grow Your Business with Julian Shapiro of Bell Curve

#016 – Building a $1 Million Business Solo with Mike Perham of Sidekiq
00:53:02
2017-09-29 16:36:27 UTC 00:53:02
#016 – Building a $1 Million Business Solo with Mike Perham of Sidekiq

#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit
00:56:20
2017-09-29 16:36:27 UTC 00:56:20
#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit

#014 – Delivering More Value and Charging More Money with Brennan Dunn of DoubleYourFreelancing.com
01:01:41
2017-09-29 16:36:27 UTC 01:01:41
#014 – Delivering More Value and Charging More Money with Brennan Dunn of DoubleYourFreelancing.com

#013 – How to overcome the biggest challenges to your online business with patio11
01:03:35
2017-09-29 16:36:27 UTC 01:03:35
#013 – How to overcome the biggest challenges to your online business with patio11

#012 – Traveling, Learning to Code, and Bootstrapping to $25k/mo with Tyler Tringas of Storemapper
00:54:10
2017-09-29 16:36:27 UTC 00:54:10
#012 – Traveling, Learning to Code, and Bootstrapping to $25k/mo with Tyler Tringas of Storemapper

#011 – How Ryan Bednar Went from SEO Consulting to Building an SEO Product That Makes $80,000/mo
00:53:07
2017-09-29 16:36:27 UTC 00:53:07
#011 – How Ryan Bednar Went from SEO Consulting to Building an SEO Product That Makes $80,000/mo

#010 – Growing Your Social Media Presence and Building an Audience with Laura Roeder of MeetEdgar
01:03:31
2017-09-29 16:36:27 UTC 01:03:31
#010 – Growing Your Social Media Presence and Building an Audience with Laura Roeder of MeetEdgar

#009 – Breaking Into Bootstrapping Your Own SaaS Business with Clifford Oravec of Tamboo
00:54:20
2017-09-29 16:36:27 UTC 00:54:20
#009 – Breaking Into Bootstrapping Your Own SaaS Business with Clifford Oravec of Tamboo

#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit
01:00:23
2017-09-29 16:36:27 UTC 01:00:23
#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit

#007 – Building an Open-Source Publishing Platform That Makes $63,000/mo with John O'Nolan of Ghost
00:58:12
2017-09-29 16:36:27 UTC 00:58:12
#007 – Building an Open-Source Publishing Platform That Makes $63,000/mo with John O'Nolan of Ghost

#006 – Launching Your Product and Finding Customers Immediately with Josh Pigford of Baremetrics
00:44:40
2017-09-29 16:36:27 UTC 00:44:40
#006 – Launching Your Product and Finding Customers Immediately with Josh Pigford of Baremetrics

#005 – How the VC Business Model Co-Opts Entrepreneurs' Visions with Bryce Roberts of Indie.vc
00:48:36
2017-09-29 16:36:27 UTC 00:48:36
#005 – How the VC Business Model Co-Opts Entrepreneurs' Visions with Bryce Roberts of Indie.vc

#004 – Succeeding in a Crowded Market by Building a Niche Business with Garrett Dimon of Sifter
00:58:03
2017-09-29 16:36:27 UTC 00:58:03
#004 – Succeeding in a Crowded Market by Building a Niche Business with Garrett Dimon of Sifter

#003 – Bootstrapping a SaaS Business to $30,000,000/year with David Hauser of Grasshopper
00:52:46
2017-09-29 16:36:27 UTC 00:52:46
#003 – Bootstrapping a SaaS Business to $30,000,000/year with David Hauser of Grasshopper

#002 – Fueling Growth with SEO and Content Marketing with Chris Chen of Instapainting
00:59:07
2017-09-29 16:36:27 UTC 00:59:07
#002 – Fueling Growth with SEO and Content Marketing with Chris Chen of Instapainting

#001 – Building an Audience and Being Scrappy with Jason Grishkoff of SubmitHub
01:04:22
2017-09-29 16:36:27 UTC 01:04:22
#001 – Building an Audience and Being Scrappy with Jason Grishkoff of SubmitHub

#031 – How Kevin McArdle Quit His Job and Bought 28 Businesses in Two Years
01:06:42
2017-10-08 03:05:04 UTC 01:06:42
#031 – How Kevin McArdle Quit His Job and Bought 28 Businesses in Two Years

#030 – Pivoting Your Way to Three Million Users with Vivek Ravisankar
01:00:53
2017-10-08 03:05:04 UTC 01:00:53
#030 – Pivoting Your Way to Three Million Users with Vivek Ravisankar

#029 – How to Win by Refusing to Quit with Tracy Osborn of Hello Web Design
01:04:28
2017-10-08 03:05:04 UTC 01:04:28
#029 – How to Win by Refusing to Quit with Tracy Osborn of Hello Web Design

#028 – How Wes Bos Teaches 100,000 Programmers as a One-Man Operation
00:57:45
2017-10-08 03:05:04 UTC 00:57:45
#028 – How Wes Bos Teaches 100,000 Programmers as a One-Man Operation

#027 – The Do's and Don'ts of Selling Your Company with Thomas Smale
00:58:56
2017-10-08 03:05:04 UTC 00:58:56
#027 – The Do's and Don'ts of Selling Your Company with Thomas Smale

#026 – Building a Mission-Driven Company with Reuben Pressman of Presence
00:56:22
2017-10-08 03:05:04 UTC 00:56:22
#026 – Building a Mission-Driven Company with Reuben Pressman of Presence

#025 – Becoming the Internet's Most Prolific Maker with Mubashar Iqbal
00:57:09
2017-10-08 03:05:04 UTC 00:57:09
#025 – Becoming the Internet's Most Prolific Maker with Mubashar Iqbal

#024 – From Side Projects to Serial Entrepreneur with Moritz Dausinger
00:53:59
2017-10-08 03:05:04 UTC 00:53:59
#024 – From Side Projects to Serial Entrepreneur with Moritz Dausinger

#023 – Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"
00:57:10
2017-10-08 03:05:04 UTC 00:57:10
#023 – Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"

#022 – Going Full-Time on Your Side Project with Dave DeSandro of Metafizzy
00:57:30
2017-10-08 03:05:04 UTC 00:57:30
#022 – Going Full-Time on Your Side Project with Dave DeSandro of Metafizzy

#021 – Starting a Mission-Driven Company with Rachel Carpenter of Intrinio
00:52:44
2017-10-08 03:05:04 UTC 00:52:44
#021 – Starting a Mission-Driven Company with Rachel Carpenter of Intrinio

#020 – Building a Million Dollar Mailing List with Scott of Scott's Cheap Flights
00:56:36
2017-10-08 03:05:04 UTC 00:56:36
#020 – Building a Million Dollar Mailing List with Scott of Scott's Cheap Flights

#019 — Solving Your Own Problem with Todd Garland of BuySellAds
00:52:02
2017-10-08 03:05:04 UTC 00:52:02
#019 — Solving Your Own Problem with Todd Garland of BuySellAds

#018 – Finding Your First Paying Customers with Wade Foster of Zapier
00:51:35
2017-10-08 03:05:04 UTC 00:51:35
#018 – Finding Your First Paying Customers with Wade Foster of Zapier

#017 – How to Grow Your Business with Julian Shapiro of Bell Curve
01:36:50
2017-10-08 03:05:04 UTC 01:36:50
#017 – How to Grow Your Business with Julian Shapiro of Bell Curve

#016 – Building a $1 Million Business Solo with Mike Perham of Sidekiq
00:53:02
2017-10-08 03:05:05 UTC 00:53:02
#016 – Building a $1 Million Business Solo with Mike Perham of Sidekiq

#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit
00:56:20
2017-10-08 03:05:05 UTC 00:56:20
#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit

#014 – Delivering More Value and Charging More Money with Brennan Dunn of DoubleYourFreelancing.com
01:01:41
2017-10-08 03:05:05 UTC 01:01:41
#014 – Delivering More Value and Charging More Money with Brennan Dunn of DoubleYourFreelancing.com

#013 – How to overcome the biggest challenges to your online business with patio11
01:03:35
2017-10-08 03:05:05 UTC 01:03:35
#013 – How to overcome the biggest challenges to your online business with patio11

#012 – Traveling, Learning to Code, and Bootstrapping to $25k/mo with Tyler Tringas of Storemapper
00:54:10
2017-10-08 03:05:05 UTC 00:54:10
#012 – Traveling, Learning to Code, and Bootstrapping to $25k/mo with Tyler Tringas of Storemapper

#011 – How Ryan Bednar Went from SEO Consulting to Building an SEO Product That Makes $80,000/mo
00:53:07
2017-10-08 03:05:05 UTC 00:53:07
#011 – How Ryan Bednar Went from SEO Consulting to Building an SEO Product That Makes $80,000/mo

#010 – Growing Your Social Media Presence and Building an Audience with Laura Roeder of MeetEdgar
01:03:31
2017-10-08 03:05:05 UTC 01:03:31
#010 – Growing Your Social Media Presence and Building an Audience with Laura Roeder of MeetEdgar

#009 – Breaking Into Bootstrapping Your Own SaaS Business with Clifford Oravec of Tamboo
00:54:20
2017-10-08 03:05:05 UTC 00:54:20
#009 – Breaking Into Bootstrapping Your Own SaaS Business with Clifford Oravec of Tamboo

#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit
01:00:23
2017-10-08 03:05:05 UTC 01:00:23
#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit

#007 – Building an Open-Source Publishing Platform That Makes $63,000/mo with John O'Nolan of Ghost
00:58:12
2017-10-08 03:05:05 UTC 00:58:12
#007 – Building an Open-Source Publishing Platform That Makes $63,000/mo with John O'Nolan of Ghost

#006 – Launching Your Product and Finding Customers Immediately with Josh Pigford of Baremetrics
00:44:40
2017-10-08 03:05:05 UTC 00:44:40
#006 – Launching Your Product and Finding Customers Immediately with Josh Pigford of Baremetrics

#005 – How the VC Business Model Co-Opts Entrepreneurs' Visions with Bryce Roberts of Indie.vc
00:48:36
2017-10-08 03:05:05 UTC 00:48:36
#005 – How the VC Business Model Co-Opts Entrepreneurs' Visions with Bryce Roberts of Indie.vc

#004 – Succeeding in a Crowded Market by Building a Niche Business with Garrett Dimon of Sifter
00:58:03
2017-10-08 03:05:05 UTC 00:58:03
#004 – Succeeding in a Crowded Market by Building a Niche Business with Garrett Dimon of Sifter

#003 – Bootstrapping a SaaS Business to $30,000,000/year with David Hauser of Grasshopper
00:52:46
2017-10-08 03:05:05 UTC 00:52:46
#003 – Bootstrapping a SaaS Business to $30,000,000/year with David Hauser of Grasshopper

#002 – Fueling Growth with SEO and Content Marketing with Chris Chen of Instapainting
00:59:07
2017-10-08 03:05:05 UTC 00:59:07
#002 – Fueling Growth with SEO and Content Marketing with Chris Chen of Instapainting

#001 – Building an Audience and Being Scrappy with Jason Grishkoff of SubmitHub
01:04:22
2017-10-08 03:05:05 UTC 01:04:22
#001 – Building an Audience and Being Scrappy with Jason Grishkoff of SubmitHub