Management & Marketing

Design and Convert: Conversion Optimization Strategies for Bloggers

Hector Cuevas: Blogging Design and Conversion Optimization

Getting traffic to your website isn't enough. We need to convert visitors from strangers to subscribers to paying customers and clients. This podcast will go into the strategies that are working today to get people to take action on our websites. We'll cover topics like conversion optimization, landing pages, sales pages, calls to action, marketing funnels and even human psychology. If you're a blogger or entrepreneur looking to get the most out of the traffic coming to your website, this podcast will teach you what works.

Episodes

D19: Conversions on Steroids: Using Jeff Walker’s Sideways Sales Letter to Sell Online Courses
2017-09-27 12:38:39 UTC
D19: Conversions on Steroids: Using Jeff Walker’s Sideways Sales Letter to Sell Online Courses

Length: 27 minutes, 39 seconds | Download: MP3 (13.9 MB) | Review: iTunes

 

First things first, welcome to 2016. Happy New Year – now let’s get down to business. This year we’re starting off the year with a 10-art content series on creating and selling online courses. This episode will teach you about Jeff Walker’s sideways sales letter – which is the best way to get online course sales.

Enjoy!

Want to create and sell online courses? Click here to get started now. 

Design and Convert in 2016
2017-09-27 12:38:39 UTC
Design and Convert in 2016

Length: 13 minutes, 06 seconds | Download: MP3 (8.11MB) | Review: iTunes

The first 10 weeks of 2016 will be all about creating and selling online courses. In Design and Convert, we’ll be talking about how to create irresistible offers, creating landing pages and sales pages that convert, and how to use psychological triggers in your marketing.

Here’s the teaser episode. Enjoy!

Want to create and sell online courses? Click here to get started now.

D18: Why You Need Responsive Design
2017-09-27 12:38:39 UTC
D18: Why You Need Responsive Design

Length: 16 minutes, 30 seconds | Download: MP3 (17.9 MB) | Review: iTunes

Are you using a responsive WordPress theme? Does you screen adjust to your smartphone, tablet or other devices.

If not, then you’re falling behind – and fast. Today’s episode will share why you need a responsive design and I share the stats to back it up. If you already have a responsive site, you can go ahead and skip this one.

Enjoy!

Want to create and sell online courses? Click here to get started now. 

D17: How to Convert More People with a Remarkable Podcast
2017-09-27 12:38:39 UTC
D17: How to Convert More People with a Remarkable Podcast

Length: 23 minutes, 30 seconds | Download: MP3 (24.3 MB) | Review: iTunes

Attracting an audience isn’t enough. What’s the point of getting people to follow you to learn about a particular topic and then have them do nothing.

Them doing nothing does you and them no good. They don’t get results because they don’t take action, and you build your business because you’re not encouraging action.

In this episode we dive into how to get people to convert into subscribers and customers using a podcast.

Enjoy!

D16: Blog Design Mistakes to Completely Avoid
2017-09-27 12:38:39 UTC
D16: Blog Design Mistakes to Completely Avoid

Length: 24 minutes, 49 seconds | Download: MP3 (25.5 MB) | Review: iTunes

In today’s episode we talk about how to create a better visitor experience on your website by avoiding some of the biggest design mistakes. These mistake can repel your visitors and keep them from joining your emial list.

Here’s a breakdown of the episode:

  • Too much going on
  • Don’t be generic.. customize your theme
  • Overcrowded menu bar
  • No clear call to action
  • Content not “scanable”
  • Using 37,000 different fonts..

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

D15: Color Psychology: What Colors Do You Use?
2017-09-27 12:38:39 UTC
D15: Color Psychology: What Colors Do You Use?

Length: 19 minutes, 31 seconds | Download: MP3 (10.6 MB) | Review: iTunes

Color psychology is a real thing. Like people study this stuff because colors can affect how we feel and our behaviors.

So today we dive deep into color psychology and look at the different places where you can use these ideas to have the biggest impact in your business. Hope you enjoy this episode.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Purple Cow Winner is Scrap With Apps

Thank you for your great review.

D14: The Website Pages You Absolutely Need
2017-09-27 12:38:39 UTC
D14: The Website Pages You Absolutely Need

It’s easy to end up with a cluttered site after producing content for so long. And sometimes we have to do a bit of spring cleaning. But what pages do you keep and what pages do you remove? This episode talks about the pages your absolutely need to have. Hope you enjoy it!

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Length: 17 minutes, 26 seconds | Download: MP3 (9.8 MB) | Review: iTunes

D13: Why You Should Focus on Conversions First
2017-09-27 12:38:39 UTC
D13: Why You Should Focus on Conversions First

Focusing on traffic first is a waste of time, but that’s where most people start. In this episode I talk about why your should focus on conversion first, way before you start trying to bring new visitors to your blog.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Length: 14 minutes, 23 seconds | Download: MP3 (8.6 MB) | Review: iTunes

D12: Conversion Killers & How to Fix Them
2017-09-27 12:38:39 UTC
D12: Conversion Killers & How to Fix Them

This episode is all about the things that kill your conversion rates on your blog. We look at research statistics and why sliders should be completely avoided. After you’re done with this episode, fix these 5 things and you’ll be setting your site up for more subscribers.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Length: 18 minutes, 10 seconds | Download: MP3 (10.1 MB) | Review: iTunes

D11: Visual Content Ideas From the Experts
2017-09-27 12:38:39 UTC
D11: Visual Content Ideas From the Experts

I compiled a list of visual content ideas from across the web to share with you today. These come from the people who are using visual content and are doing it right. I hope you find this list of tips useful. Enjoy!

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Length: 19 minutes, 06 seconds | Download: MP3 (29.1 MB) | Review: iTunes

D10: How to Make Your Blog Sticky
2017-09-27 12:38:39 UTC
D10: How to Make Your Blog Sticky

It’s one thing to get a ton of visitors, it’s something totally different to keep them on your website. This episode of Design and Convert goes into the strategies to make your wordpress blog sticky – by that I mean, how to make your visitors stick around long enough to take an action.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Click here to download the mp3

D09: What to Test to Increase Conversions on Your Site
2017-09-27 12:38:39 UTC
D09: What to Test to Increase Conversions on Your Site

In this episode of Design and Convert we talk about the website elements you should be testing to improve the conversion rate on your site. If you’re not testing these, then you won’t know how well you’re doing.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D08: Homepage Design: What Should You Include?
2017-09-27 12:38:39 UTC
D08: Homepage Design: What Should You Include?

Your homepage will get viewed by a lot of people. Visitors might show up on your site through content pages, but those who want to learn more about your and what you have to offer will visit your home page. This episode will go into what you should include and how to get people to act from this highly trafficked page.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D07: Developing a Visual Content Strategy that Works
2017-09-27 12:38:39 UTC
D07: Developing a Visual Content Strategy that Works

After figuring out what visual content can do and how you can create different types of content based images, you have to think about a strategy. What sites are you going to focus on? What will you share in those content pieces? All that and more is shared inside today’s episode. Enjoy!

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D06: The 9 Types of Visual Content You Can Create
2017-09-27 12:38:39 UTC
D06: The 9 Types of Visual Content You Can Create

Just like there are several different types of articles you can write, there are also several different types of visual content you can create to spread your message. This episode goes into the 9 types you can create today.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D05: How to Create Visual Content
2017-09-27 12:38:39 UTC
D05: How to Create Visual Content

Visual content is a great way to attract an audience to your website and business. If you’re not using visual elements to share information, content and ideas, then you’re leaving a lot of traffic on the table. Listen to this episode to learn more about how to create visual content.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D04: Web Design Tips That Increase Conversions (part 2)
2017-09-27 12:38:39 UTC
D04: Web Design Tips That Increase Conversions (part 2)

In the last episode we started talking about things you can change on your website (design and copy) that can increase the number of people taking action. In this episode we continue the conversation with some more ideas and tips you can implement today. Enjoy!

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D03: Web Design Tips That Increase Conversions (part 1)
2017-09-27 12:38:40 UTC
D03: Web Design Tips That Increase Conversions (part 1)

When you want to increase the number of people that subscribe to your email list or buy your products, the best place to look is the design and copy of the page that’s supposed to do that job. This episode goes into some tips and ideas that you can implement right away. Enjoy!

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D02: The Tools I Use to Design My Blog
2017-09-27 12:38:40 UTC
D02: The Tools I Use to Design My Blog

There are a ton of tools, software programs and service available today that make web design super easy to do. In this episode I go into the ones I use and others that I don’t use, but highly recommend for beginners. Hope you enjoy this show.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3

D01: But I’m Not a Web Designer…
2017-09-27 12:38:40 UTC
D01: But I’m Not a Web Designer…

In this first episode of Design and Convert we talk about why it doesn’t matter if you consider yourself a web designer or not – you are still responsible for getting visitors to take action on your website.

Don’t forget to rate and review the podcast in iTunes, and join the thousands who have already joined the Inbound Pro content library.

Download link: Click here to download the mp3