Management & Marketing

The Art of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Rick Mulready: Learn online marketing & advertising strategies like Facebook ads, YouTube ads, Twitter, Google Adwords, retargeting, and more for growing your business.

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Episodes

#155: 3 Big Facebook Ads Updates (You Should Know About)
31:58
2017-09-21 04:40:33 UTC 31:58
#155: 3 Big Facebook Ads Updates (You Should Know About)

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.

They are:

  • The merger of Ads Manager and Power Editor into one combined tool
  • New targeting updates -- no more Job Title and education targeting…
  • And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…
On the Show Today You’ll Learn:
  • The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense
  • What happens now to historical data, saved filters and audiences with the new Ads Manager tool
  • What you can do now that self-reported targeting fields such as “Job Title” are now longer available
  • What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged
  • Why you need to be reviewing Facebook’s policies regularly!

It can be hard to keep up with the changes Facebook is bringing in at times, but if you really understand the concept of what you’re doing and the objective of your ad campaign, it’s just a matter of making adjustments.

If we want to be advertising on the most effective and cost efficient platform available today, we’ve got to be able to do this and keep moving forward!

Want to Win A 30-Minute Strategy Session With Me?

All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne
39:11
2017-09-21 04:40:33 UTC 39:11
#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.

For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.

Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.

As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.

We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…

On the Show Today You’ll Learn:
  • The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his business
  • How he uses frequent surveys with clients to see trends, and what he does with the information he learns
  • How Sam discovered overlap when looking at his competitors’ audiences – and used this insight to his advantage
  • Why he deliberately doesn’t mention “Crossfit” early in his longer form content…
  • We dive into all his numbers - how much he spends, the amount of leads generated, sign ups to his introductory course and more
  • The Objectives that he is seeing the best results from (you may find his answer surprising)!
  • How he plans to use these strategies to take his business to the next level (including filling a new facility with members before it even opens)!  

As you’ll hear, Sam is a great example of someone who does his due diligence and makes the effort to really learn about his actual customer. Most importantly, he’s not only doing a lot of testing but he’s also tracking his numbers very closely to optimize his results with Facebook ads.

Big Thanks… (and win a 30-minute strategy session with me!)

Huge thank you to everyone who messaged me on Facebook with their feedback and ideas for the podcast!  

The response was amazing and I had such a great time talking with all of you on Messenger.

A winner of a 30-minute strategy call with me was chosen and as promised, I messaged them back there on Facebook to let them know they won.

So stay tuned because you’re going to hear that strategy session right here on the podcast.

One piece of feedback that several people gave me was they like these sorts of contests here on the podcast.

And with that, and because the response was so great and I love hearing your feedback, for the foreseeable future here, I’m going to continue this…

So all you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel
33:50
2017-09-21 04:40:33 UTC 33:50
Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.

This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.

Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...

So we’ll jump right into all that with Liat, but before we do...

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger 

When I asked for this feedback over the last couple of episodes, you guys have been really delivering, messaging me with some great ideas.

So, thank you to everyone who has already messaged me there on Facebook to give me your ideas and feedback.

#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)
31:59
2017-09-21 04:40:33 UTC 31:59
#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.

Good times, indeed...

Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

On the Show Today You’ll Learn:
  • How scaling our ads affected the delivery of the existing ads that were running
  • Why, as frustrating as Facebook ads can be at times, you still gotta keep rolling
  • What to do when you get into what I call Facebook’s “negative algorithm”
  • My hypothesis of why the issues happened - how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance…
  • The single biggest lesson I’ve learned about launching
  • And so much more!
I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me)

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook.

And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you listen to this after September 8th, I’d still love to hear from you! 

Thanks a lot, in advance...

#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes
35:23
2017-09-21 04:40:33 UTC 35:23
#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.

We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.

One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.

Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.

Also, I’d love to hear from you.  I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

On the Show Today You’ll Learn:
  • What observations led Deacon to start using Facebook ads in his business last December
  • The specific strategy he used to initially turn $1,000 into $2k
  • What not to do when trying to get the best results with your affiliate marketing
  • How Deacon sets his Facebook ads up -- from “teaser text” to copy and what he uses for headlines
  • Why he tried Facebook video ads but didn’t stick with them…
  • The importance of tracking your numbers, and the biggest challenges he’s faced that forced him to scramble and regroup
  • Why you definitely want to have cash in the bank if you this strategy for affiliate marketing is something you want to test
  • And a whole lot more...

Coming up next week, I’ll be breaking down my recent course launch for you, specifically focusing on all the problems we had -- especially with our Facebook ads, and I’ll share with you all the great lessons we learned from it. If you’re running Facebook ads for launches, you definitely won’t want to miss this one.

Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens
23:19
2017-09-21 04:40:33 UTC 23:19
Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.

This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.

Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you’re listening to this after September 8th, I’d still love to hear your thoughts so please go ahead and message me.  Again it’s rickmulready.com/messenger.

Thanks a lot for taking a minute to share your feedback and ideas, I really appreciate it.

#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard
43:49
2017-09-21 04:40:33 UTC 43:49
#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.

One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.

If you haven’t yet heard that episode, definitely check it out here.

You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.

Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

In the episode, you’ll learn:
  • The technique Andrew used to land his first big clients
  • What mindset he always uses when determining his pricing
  • What types of images work the best for Andrew’s campaigns for Melyssa
  • Why he started with warm traffic for Melyssa Griffin’s campaigns, and the testing process that was used
  • Why Andrew is putting so much focus on video ads, and we talk about what  types of videos are working best for him, including what’s being said in those videos
  • Two challenges Andrew faced when scaling the ad spend
  • How he uses Conversion window to test and scale (you know, when Conversions is your Objective you can choose whether you want to optimize for like 1-day click or 7-day click…)
  • We dive into Andrew’s split testing strategy
  • A comparison on how mobile, desktop and Instagram ads are performing against each other for Melyssa Griffin’s campaigns
  • And a whole lot more...

It’s been really cool to see Andrew’s evolution as a Facebook ads manager, from taking my FB Ads For Newbies course years ago to where he is now.

Next week, Deacon Hayes of Well Kept Wallet visits the show to share how he’s using Facebook ads to amplify his content and generate affiliate income -- including one recent campaign where he spent $8,500 and did $21,000 in revenue.

#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin
39:31
2017-09-21 04:40:33 UTC 39:31
#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.

Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...

I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.

Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.

You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.

She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…

On the Show Today You’ll Also Learn:
  • How Melyssa started her business “accidentally” – feeling like she got sucked into the possibilities available in the online world
  • The ways she initially drove people to her blog, and the role SEO played
  • What she considers to be the true turning point in her business
  • Why Melyssa thinks her strategy worked so well for her - while many people are trying something similar and not getting these type of results
  • How she Differentiates the offers that she makes on her webinar vs the offer that is always available
  • How much revenue monthly Melyssa is generating from her FB ads, and what she’s spending on ads to achieve this
  • What she covers in her funnel emails
  • How long her webinar funnel is (considering how crazy successful she has been, this may surprise you)
  • And a whole lot more…

Coming up in next week’s episode, Andrew Hubbard, who runs Melyssa’s Facebook ad campaigns, will be joining me to dive into how he’s getting such good results with this automated webinar funnel.

#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star
38:40
2017-09-21 04:40:33 UTC 38:40
#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.

It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…

She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

On the Show Today You’ll Learn:

  • How (and why) she always approaches her ads with the creation process in mind
  • How to overcome the intimidation factor when creating your FB ads
  • What she considers to be the “holy grail” of an ad
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment
  • How she personally responds to each comment she receives on social media – and why she’s really doing this
  • What to consider when trying to decide on the production quality of video to use
  • How you can use topics being discussed in other niches to customize your own ad content

As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey because it’s when she did get highly strategic and focused that things really took off for her with her business.

#148: How to Improve Your Conversion Copywriting with Joel Klettke
46:04
2017-09-21 04:40:33 UTC 46:04
#148: How to Improve Your Conversion Copywriting with Joel Klettke

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.

And joining me to share his expertise is conversion copywriter, Joel Klettke.

Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.

Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…

A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.

As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has.

It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today.

On the Show Today You’ll Learn:
  • Why Google is a fantastic aggregator of information, but a miserable interpretation of the truth (Joel gives a great example he uses with his clients that proves this)
  • How Joel uses his “Before-During-After” process to guide his copywriting
  • Why following your competitors’ negative reviews will allow you to proactively solve customer issues
  • His favorite questions to ask to get the best insights from your target market
  • What Joel uses to track the feedback he’s receiving, how he compiles it and how he makes this information useful in his copywriting
  • The most common mistakes that he is seeing as he is auditing online ads
  • Joel’s top resources for upping your copywriting game, and more!

Coming up next week, my good friend Jasmine Star is back to share a case study, where we’ll dive into the 3 components of a Facebook Video Ad that is giving her the best results in her business.

#147: 3 Facebook Ads Updates You Should Know About
24:03
2017-09-21 04:40:33 UTC 24:03
#147: 3 Facebook Ads Updates You Should Know About

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

On the Show Today You’ll Learn:

  • What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to you
  • A big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaigns
  • How the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% ones
  • How to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.
  • How to track conversions offline events when you can’t place the Facebook pixel, and much more!

And sneak peek into next week’s episode…

Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.

Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.

If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...

Wednesday, July 26th @ 9am PST Wednesday, July 26th @ 4pm PST Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

 

#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000
36:04
2017-09-21 04:40:33 UTC 36:04
#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  

The willingness to test things out and keep at it even if what you’re doing isn’t working.

That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.

They spent $300 on Facebook ads and turned that into $15,000 in revenue.

Not too shabby!

As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.

In my interview today with Mike…

What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.

We also get into:

  • The different types of offers that convert for local businesses.
  • Setting expectations for the results of local business Facebook ad campaigns
  • How Mike and his client were able to revise the copy to make a better impact after Facebook rejected the initial copy on the first ad
  • Why he likes using a branding ad as the foundation of the campaign
  • How to set markers for success
  • And more...

This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works.

It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...  

 Wednesday, July 26th @ 9am PSTWednesday, July 26th @ 4pm PSTThursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars
45:48
2017-09-21 04:40:33 UTC 45:48
#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.

In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.

Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.

Until she found and started testing Facebook ads, that is…

She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.

One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.

Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:

  • One where she spent just $100 on Facebook ads and did over $50K in revenue.  
  • And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.

We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…

What I really want you to listen for today is how Allison crafts her offers.

Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience.  And she does this in a way that most local businesses wouldn’t think about.  And you’re going to hear exactly how she does that.

On the Show Today You’ll Also Learn:
  • Why Facebook ads is a such a great way for her to track returns (and market to a very specific audience)
  • How using Facebook ads and coupon codes to sell vouchers has worked for Allison
  • Ways in which she’s trying to stay ahead of the curve in her marketing efforts
  • The importance of offering tips and tricks in your email follow-up sequence
  • How Allison is now teaching and providing content to fellow golf course owners to push their marketing efforts forward
HOW LOCAL BUSINESSES CAN INCREASE LEADS & SALES WITH FACEBOOK ADS (WHILE CUTTING YOUR MARKETING BUDGET)

If You're a Local Business Looking for a More Cost-Effective Way to Consistently Attract Qualified Leads & Customers to Your Business,

THIS Free Online Training is For You!

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

I’ll be doing 3 live online training classes starting on Wednesday, July 26th.  I’m going to do 2 on Wednesday, the 26th and one on Thursday the 27th.

To register, go to rickmulready.com/fbadslocal or if you are in the US, you can text the word “localtraining” to 44222 and you can register right over your phone.

#144: How to Create An Effective Sales Follow-Up Sequence
01:01:00
2017-09-21 04:40:33 UTC 01:01:00
#144: How to Create An Effective Sales Follow-Up Sequence

Joining me today on the podcast is my good friend, James Wedmore. This episode marks James’ third time as a guest on The Art of Paid Traffic, and today we’re talking all about how to create an effective follow-up sequence with your target audience.

I’ve always respected how James approaches business and he shares his expertise in so many ways here…

He reveals the biggest mistakes people are making after they present their offer, the four elements of an effective follow-up sequence and why email shouldn’t be the only way that you’re doing this.

James also shares his thoughts on how you can come up with effective bonuses for your audience, what are the universal (and market-specific) objections you will face, as well the easiest way to overcome them.

On the Show Today You’ll Learn:

  • Why a longer follow-up doesn’t mean more sales
  • The role social proof plays in all of this…
  • There’s a need for urgency (or people simply won’t buy what you’re selling)!
  • How you can incorporate a value add, as opposed to just discounting your price

You’ll want to tune in for next week’s episode, as I’m presenting a case study of a golf course owner who’s absolutely crushing it with Facebook ads – and she’s going to share how she’s doing it.

For full show notes and links to James' website and The Mind Your Business Podcast, you can visit www.RickMulready.com/144

#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)
53:53
2017-09-21 04:40:33 UTC 53:53
#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including...

  • What work you’ll want to do before even setting up your ads.
  • Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  • We’ll also discuss how to integrate split testing into your setup.
In addition, you’ll also learn: 
  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy
  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  • Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin
01:05:12
2017-09-21 04:40:33 UTC 01:05:12
#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.

Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...

  • His Facebook ads
  • How much he’s spending on ads
  • The tools he uses to set up his webinar system
  • The different offers he makes in his funnel, including what he’s testing to incentivize people to pay in full
  • How he tracks all of his results
  • And what he would say to someone considering doing evergreen webinars for the first time.
  • And more...

There are two big takeaways I want you to listen for…

First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.

Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.

In addition, we also discuss:

  • How Grant balances incentivizing potential customers without annoying them with regular invites to his webinars
  • What a “Just In Time” option is and Grant’s experiences he’s had with them
  • How using a $17 tripwire resulted in about $17,000 of additional revenue
  • The way he got around the common objection of people saying they don’t have the money to purchase his product right now
  • Why complimentary one-on-one calls can be so useful – and the ways you can repurpose them
Download My Webinar Tracking Spreadsheet

Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.

To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142

#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)
37:59
2017-09-21 04:40:33 UTC 37:59
#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

I’m going to be discussing and answering questions about:

  • How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.
  • Where to find the local awareness objective
  • How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options?
  • We talk about how to troubleshoot ads that have just recently started running but aren’t getting results
  • How to get support from Facebook about your ads
  • How to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to
  • What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym
  • What’s a “good” CPC?  Is my CPC too high on this ad set?
  • Should you use the 1-day or 7-day click attribution window when your Objective is Conversions?
  • Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site.
  • And more!

This episode is chock full of actionable stuff.  

I hope you can take what you learn and immediately put it into action in your business.

#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou
48:47
2017-09-21 04:40:33 UTC 48:47
#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:
  • The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
  • We break down Steve’s entire FB ads strategy, including:
  • His full retargeting strategy
  • How he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)
  • The offers he makes
  • How he pays for his Facebook ads before people have even left his thank you page
  • How he uses Facebook video ads
  • Why he loves lookalike audiences and his strategy for using them
  • Why he doesn’t max out scaling his FB ads
  • Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
  • What their landing page looks like when sending people from ad to product page
  • What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
  • And What Steve would do if he were starting from scratch

With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.

#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads
44:33
2017-09-21 04:40:33 UTC 44:33
#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.

And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.

Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.

He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.

On the Show Today You’ll Learn:
  • Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goal
  • The philosophy behind WHY he created and followed this strategy
  • The FB ads strategy he used to build a FB group community of almost 9K people and then how they leveraged that group to drive the success on Kickstarter
  • What he considers the real magic behind his success
  • What is the “Gruen Effect” and how it can be applied to online marketing
  • How they tracked the success of their Kickstarter ads since you can’t place the FB pixel on the site.
  • How they set up the actual Kickstarter campaign including the video storyboarding and incentives they offered.
  • Why it’s good to have multiple offers and product variations when using the Kickstarter platform
  • The importance of building scarcity into your offer…
  • And a whole lot more…

As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.

ADvantage Plus

I’m BEYOND excited to announce the creation of my brand new group coaching program -- ADvantage Plus!

ADvantage Plus is a 12-month application-only group coaching program which includes the following:

  • A Group video coaching call (face-to-face on Zoom) with me each month
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • Ticket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)
  • Private Facebook Group

Accountability, Community, Coaching

This group coaching program is all about accountability, community and coaching.

THIS is the stuff that puts you on an accelerated growth path in your business.

Yet, it’s so often missing for so many online entrepreneurs.

If you’re an online entrepreneur who is scaling, growing & automating your business...

And you’re ready to surround yourself with other successful, like-minded and motivated entrepreneurs and accelerate the growth of your business...

And you feel like strategizing, coaching and networking is currently missing in your business…

I'd like to invite you to learn more and submit your application for the ADvantage Plus coaching program here

**The deadline for applications is June 30th, 2017!

#138: Facebook Ad “Objectives”: What They Mean + How to Use Them
30:26
2017-09-21 04:40:33 UTC 30:26
#138: Facebook Ad “Objectives”: What They Mean + How to Use Them

On today’s episode, we’re talking all about Facebook ad “Objectives”.

Specifically…

  • What’s the difference between each ad Objective
  • Which one to choose
  • How to use them
  • What they mean in your Facebook ad campaign
  • And, some exceptions you might want to make when it comes to choosing your ad Objective.

I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.

So we’re gonna dive head first into it all today…

New Facebook Ads Feature!

Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.

You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?

Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.

 

The reason for that is because your pixel isn’t getting enough data to learn who is converting on your ads.  Remember, when you’re Objective is conversions, the pixel needs 15-25 conversions per week -- enough data to begin “learning” who is converting.

Now, with this new feature, you’re going to have the option to improve delivery.

You’ll be able to allow an Ad Set to temporarily “fall back” to optimizing for clicks (remember our Objective here is ‘Conversions’ and thus we’re optimizing for a specific conversion like opt-ins or registrations), IF Facebook doesn't have enough conversion data to optimize for the conversion on the Facebook pixel that the Ad Set is being optimized for.

Delivery will then be boosted by optimizing for link clicks in the initial stages of the Ad Set IF the Ad Set is under-delivering.

With this new feature, you’ll have two options to choose from:

Standard:

This option sets a strict end point for when Facebook will stop optimizing for link clicks -- after 15-25 conversions, 1,000 link clicks or 7 days (whichever comes first).

From then on, the Facebook will only optimize for conversions - even if that means Facebook can't find enough conversions for you and the Ad Set stops delivering before the budget is spent.

OR

Extended:

This option optimizes for link clicks and conversions until the Ad Set captures 15-25 conversions or the budget is spent.

If the Ad Set doesn’t capture 15-25 conversions, the full budget may be spent on many link clicks and few conversions.

Soooo, be on the lookout in your Power Editor and Ads Manager.  

This is pretty cool stuff and I’m excited about this new feature!

Facebook Ad Objectives

As you can see from the above image, the Objectives are broken into 3 sections:

  • Awareness: Objectives that generate interest in your product or service.
  • Consideration: Objectives that get people to start thinking about your business and look for more information about it.
  • Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

These are the 3 phases of a sales funnel.

So what is each one do?  Let’s have a look...

Brand awareness:

Increase awareness for your brand by reaching people who are more likely to be interested in it.  Facebook has this data from all the tons of brand campaigns that have been run, and they’ve analyzed that the longer someone spends with an ad, the more likely they are to remember it.

Reach:

Show your ad to the maximum number of people in your audience.

Traffic:

When your goal is to get people to click on your ad and go to your landing page, website, app, etc…

Engagement:

Get more post engagements, Page likes, event responses or offer claims.

App installs:

Send people to an app store where they can download your app.

Video views:Get more people to view your video content.  This is like awareness but using video.

Lead Generation:

This is Facebook’s Lead Ad -- when you want to get leads from people interested in your brand or business.  NOTE: I highly recommend using a 3rd party tool like Zapier or SyncSumo to automatically bring the leads from Facebook into your email CRM.

Conversions:

When your goal is to get people to convert on your landing page (opt-in, sale, etc…)  NOTE: I wouldn’t use this for high-priced products/services.

Product Catalog Sales:

Create ads that automatically show products from your product catalog based on your target audience.

Store Visits:Promote multiple brick-and-mortar business locations to people who are nearby.

When to Use Each Facebook Ad Objective

First and foremost, use the Objective that most aligns with your goal.  

This is exactly why you need to do the upfront work of being crystal clear on WHY you’re running your Facebook ads -- what’s your goal?

And unfortunately, as critical as this step is, this is the work that most people don’t want to do.  Back in episode 109, The Critical Work Needed for Successful Facebook Ads, I talk all about this.

When you’re clear on what the goal of your campaign is, you can select the Objective that aligns with it.

Here are some examples:

If your goal is to get people to opt-in for a free download or register for a webinar or event, I’d go with Conversions.

You could also test Lead Ads, but again, make sure you’re using a 3rd party tool to ensure those leads are automatically getting sent from FB into your email CRM.

If your goal is to send people to a piece of content so you can build an audience that you can then retarget to, your Objective in the initial campaign would be Traffic and then in the retargeting campaign, it would be Conversions.

If you’re running a video ad with the intention of building engagement audiences so you can retarget viewers of your video with an offer, I’d still recommend going with the Objective that aligns with wherever you’re sending traffic, like to an opt-in/registration (Conversions) or a piece of content (Traffic).

But you also might want to test Video Views as your Objective since your real intention is to build those engagement audiences so you can retarget.

Exceptions When Choosing Your Facebook Ad Objective

There are always exceptions and different things to test when it comes to choosing your Objective.

For example, if you’re a local business and you’re simply trying to reach as many people as possible in your small market, even though you might be trying to get people to download a coupon or special offer, you might want to try the “Reach” Objective because that sets you up to reach as many people as possible.

Or, if you’re retargeting a small yet targeted audience, you also might want to use Reach as your Objective for the same reason -- you want to get your ad in front of as many of those people as possible.

Another exception might be where you’re sending traffic to a sales page and you’re selling a higher priced product or service.  

Even though your goal IS to have people buy/convert, I’d recommend using traffic as your Objective.  

This is because when you’re using the Conversions Objective, you need to tell Facebook what conversion you want to optimize for.  

Remember that when we use the Conversions Objective, the Facebook pixel is used to track conversions. The pixel is optimizing (meaning, it’s learning and getting smarter) the more conversions you get so that it can find you more of those people who are converting.

If you’re sending people from your ad directly to a higher priced product or service, you’re likely not going to have a high percentage of those people converting.  

Thus, go with Traffic as your Objective to simply drive people to your page.

How Your Facebook Ad Objective Affects Optimization & Delivery

At the Ad Set level you have the Optimization & Delivery section.

The default settings here are affected by the Objective that you choose.

For example, if your Objective is Conversions, you’ll notice that the Optimization for Ad Delivery field defaults to Conversions.

Likewise, when you’ve chosen Traffic as your Objective, the default will be link clicks (see the image above).

I recommend going with the default which is what we normally do in my business, like optimize for conversions.  

When you go with the default settings, you’re letting Facebook’s algorithm, which has gotten very advanced and much smarter, do the work for you.  

It’s actually this optimization option, in conjunction with your Objective, that tells Facebook what to value when showing your ad to your target audience.

The bottom line is Facebook’s algorithm is set up to help you get the results you want for the lowest cost.  After all, when you have success, what are you going to do?  You’ll spend more money!   

The key here is to always be testing to see where you get the best results.  

Brand New 12-Month Coaching Program!

I’m super pumped to announce a brand new coaching program that I’ve put together, called ADvantage Plus.

ADvantage Plus is an application-only 12 month coaching program which begins this July (2017) and it includes the following:

  • 1 Group Video coaching call with me each month (we’ll do this face-to-face on Zoom)
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • A Ticket to attend both of my FBA Live workshops which are multi-day teaching and hands-on implementation
  • And a Private Facebook Group community

ADvantage Plus is for you if you’re looking for an accelerated path in growing your business and you think accountability, community and support will be helpful to you.

Like I mentioned, this is an application-only coaching program so if you’d like to learn more and apply, just visit: rickmulready.com/plus

#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads
49:09
2017-09-21 04:40:33 UTC 49:09
#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.

Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.

After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.

Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more.

On the Show Today You’ll Also Learn:
  • Why knowing their numbers was one of the most critical things Amber and her partner did in their business
  • The offers she’s using to attract clients
  • Why upsells are critical to the success of her ad campaigns
  • Why it took a while to gain momentum with her Facebook ad
  • How she targets her ad
  • The different types of things they test with their Facebook a
  • Since they’re a boudoir photography business, how they make sure they’re compliant with Facebook’s ad policies
  • And a whole lot more…

If you’re a business who is marketing using a variety of channels, you’re going to love this episode.

It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves.  She’s a great example of how sticking with testing pays off.

#136: 3 Steps to Writing GOOD Copy with Kira Hug
57:29
2017-09-21 04:40:33 UTC 57:29
#136: 3 Steps to Writing GOOD Copy with Kira Hug

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...

Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.

Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.

These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…

In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.

You’ll Also Learn:

  • The first thing to do before writing any copy
  • Where to find out what your ideal customers are saying about your niche.
  • How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!
  • Ways you can survey and interview your audience to really hear what people are saying
  • What the 5 levels of awareness are, which level most of your customers are likely at, and how to write for them
  • What “sticky copy” is and why it’s important
  • Why thinking through the channels that you’re writing for is crucial
  • What to look for when hiring a copywriter -- 3 questions to ask, including one question most people aren’t comfortable asking…

You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today.

I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug.

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)
36:53
2017-09-21 04:40:33 UTC 36:53
#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.

If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

Today, we pick up where we left off in Part I and you’ll learn:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • Best practices for landing pages that are converting right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)
40:32
2017-09-21 04:40:33 UTC 40:32
#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.  

Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.

The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…

In Today’s Episode You’ll Learn:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

And make sure to tune-in next week when we have Part II, where we dive into:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • What kind of landing pages are converting best right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
54:37
2017-09-21 04:40:33 UTC 54:37
#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads

If you’ve ever wondered how you can create a thriving online business while having a full-time job…

Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...

This episode is for you.

On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.

In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.

And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.

Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.

On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.

For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic...

How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him.

On the Show Today You’ll Learn:
  • How Brett started off in May 2013 with 800 emails in his Constant Contact account and decided to test selling his first course for just $59. He went on to do $22K the rest of that year.
  • We get into how Brett started 4X’ing his revenue each year since
  • We break down all of his courses, and the journey he wants new leads coming into his business to take
  • Why losing money sometimes on the front end of his paid traffic is ok with him
  • How Brett is a master of repurposing content so he can build trust with his target audience
  • What Brett’s super power is, in my opinion anyway, that has allowed him to be so successful
  • What his team looks like
  • And a whole lote more…
Brand New Free Live Online Training: April 19th and 20th

Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses.

I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more. If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)
28:32
2017-09-21 04:40:33 UTC 28:32
#132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.

On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.

We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more...

On Today’s Show You’ll Learn:
  • Facebook’s new (free) targeting research tool to hone in your ideal audience.
  • How accurate the Facebook demographics targeting is and where the data comes from.
  • How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?
  • How to duplicate ads while ensuring the social proof carries with the ad.
  • How to target your local market if it’s small (without getting an error from Facebook)
  • The platform I recommend if you’re looking to launch a paid online course
  • And more...
When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode… Brand New Free Live Online Training: April 19th and 20th How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! 

During this FREE training, you'll learn:
  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1.

FBA Live!

#131: How to Scale Your Facebook Ads (Without Ruining Your Results)
27:35
2017-09-21 04:40:33 UTC 27:35
#131: How to Scale Your Facebook Ads (Without Ruining Your Results)

Ever tried scaling your Facebook ads only to see your costs increase?

If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads.

And, unfortunately, it’s all too common because most people approach it the wrong way.

That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.

On Today’s Show You’ll Learn:

  • What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.
  • How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.
  • What Facebook ads’ auction is and how to “play” it to your advantage.
  • How to find the most quality leads within your target audience and why it costs more to do so.
  • Three strategies for finding new relevant target audiences for your campaigns.
  • Ninja ways to use Facebook’s duplicate feature for scaling your ads.
  • And much more!

Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing.

Brand New Free Live Online Training: April 19th and 20th

How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!

During this Free Training, You'll Learn:

  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1

#130: Facebook Messenger Ads (Case Study + How To)
19:44
2017-09-21 04:40:33 UTC 19:44
#130: Facebook Messenger Ads (Case Study + How To)

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.

A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.

We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka

Needless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.

They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.  

On Today’s Show You’ll Learn:   
  • Our strategy behind how we used Messenger ads including who we targeted and why
  • Where Messenger ads fit in your funnel and how to strategically use them to move people closer to a sale
  • How we leveraged the questions we were getting as a result of the ads to make “on-the-fly” changes to our email sequences
  • The two types of Messenger ads, and who you can (and can’t) target with them  
  • What the #1 thing (IMO) you need to consider when running Messenger ads
  • What ManyChat is and how it can be strategically used as a next-level messaging platform to communicate with potential customers  
  • And much more...

#129: Biggest Landing Page Mistakes (And How to Avoid Them)
31:20
2017-09-21 04:40:33 UTC 31:20
#129: Biggest Landing Page Mistakes (And How to Avoid Them)

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.

With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.

As you listen the show, keep in mind…

Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…

All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you.

On Today’s Show You’ll Learn:

  • Why a template is absolutely crucial to have before you start designing your landing page
  • Optimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing page
  • Your copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use
  • “Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages 
  • People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to use
  • If you’re going to split test on your landing page, what do you test first?
  • And much more!

Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. 

And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.

#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch
31:25
2017-09-21 04:40:33 UTC 31:25
#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:
  • Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
  • The exact ad copy and images used to speak directly to our target audiences.
  • The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
  • How we scaled our Facebook ads campaigns without ruining our good results.
  • The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
  • How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
  • And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.

Thanks for listening...

#127: How to Ensure Your Paid Traffic & Business is Protected Legally
43:35
2017-09-21 04:40:33 UTC 43:35
#127: How to Ensure Your Paid Traffic & Business is Protected Legally

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…

...the importance of the legal side of paid traffic and running your business.

And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.

I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...

It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.  

So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.

Here’s what you’ll learn:

The critical “legal” things you need to think about when you're running paid traffic.  And, for example, why just abiding by Facebook's ad policies isn't enough.

How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).

What the difference is between a Privacy Policy and Terms of Service, why you need them and where to get them

The difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...

Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.

And, we also dive into the TOP questions you should ask before hiring a lawyer.

And a whole lot more...

Super important episode here talking about this stuff.

#126: (Encore Episode) How To Niche Down For Success As A Facebook Ads Manager
48:01
2017-09-21 04:40:33 UTC 48:01
#126: (Encore Episode) How To Niche Down For Success As A Facebook Ads Manager

On the podcast today, I’m trying something I’ve not done yet on the show…

This is an encore of one of the most requested episodes we’ve done yet on the show.  

Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.  

And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation — you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:
  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow-up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…
5 Steps to Creating a Profitable Facebook Ads Business Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads BusinessGo From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3 unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

#125: How to Create Your Ideal Facebook Ads Business with Amanda Bond
50:21
2017-09-21 04:40:33 UTC 50:21
#125: How to Create Your Ideal Facebook Ads Business with Amanda Bond

If you have a Facebook ads business or want to start one at some point, you’re going to love this episode of The Art of Paid Traffic.

Joining me on today’s episode is my friend Amanda Bond (aka - “Bond”), who is a Facebook ads strategist and owner of an extremely successful business managing Facebook ads for others.

You’ll hear how she’s become one of the more sought-after Facebook ad managers around – and she does zero marketing of her service.

Bond’s actually one of the few people I would trust running my own ads.

She shares the story about the success she had with her first local event (these results are amazing!) and how it led to the creation of her current business.

Hear how she went from being terrified to price her services at first, to now only working with her ideal clients…

Bond describes what she did when first scaling her business, along with the need that she filled when she hired her first team member.

After listening to this episode, it’s not hard to understand why after 125 episodes of the podcast, this might be my favorite one to date.

You’ll Also Learn In This Episode:
  • How to avoid being the bottleneck of your own success.
  • How Bond had to work through her own insecurities to successfully scale her business
  • We talk about When starting a FB ads business, people feel that have to take any client. Amanda shares how she got to the point where she’s only working with people that fit her ideal client.
  • Why Amanda was terrified to price her Facebook ads services (it didn’t feel like work so she didn’t feel qualified to charge the rates she was hearing).
  • How she was able to show appreciation to her loyal clients while still increasing her rates significantly
  • How she determined her company’s values and how that has helped her identify her ideal clients going forward
  • She’s clearly identified what role she wants to play in her business in the future (and how she is building up the support to get there)
  • Her step-by-step strategy and process when she starts working with a client
  • What’s working well for her right now from a Facebook ads perspective
  • And a LOT more...
5 Steps to Creating a Profitable Facebook Ads Business Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads Business

Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3, unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

#124: Maximizing Your Facebook Ads Results & More Q&A
22:00
2017-09-21 04:40:33 UTC 22:00
#124: Maximizing Your Facebook Ads Results & More Q&A

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...

You’ll also learn things like:
  • Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategies
  • What Facebook is now cracking down on in regard to ad copy when you’re retargeting
  • Should you be using “all placements” when setting up your ads?
  • Audience size before you can start retargeting
  • A reminder about other things that Facebook is also checking during the ad review process
  • When scaling your ads how much should you increase your daily budget by
  • What conversion window should I be optimizing for when I’m trying to get conversions?

And more…

If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.

In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.

That’s why I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider with potential clients before you bring them on as clients.

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/124

#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon
41:03
2017-09-21 04:40:33 UTC 41:03
#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:
  • Five ways to learn exactly what to write to your email list
  • Two key strategies for increasing your email open and click rates
  • How to hone in on specific segments of your email list so you can speak directly to them
  • Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
  • Why you can have some of your successful promotions even with a small email list
  • How Andre has won several affiliate promotions with email lists under 1000 people
  • How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
  • We dive into segmentation and automation
  • You’ll learn the Framework of successful email marketing
  • And a lot more…

 

#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet
41:48
2017-09-21 04:40:33 UTC 41:48
#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.

On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.

Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.

Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…

The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,

As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.

A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.

And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.

Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode.

In Today’s Episode You’ll Learn:
  • The types of campaigns Mike ran for the local pizza restaurant that got him such great results
  • The offers that that generated these results
  • How Mike gets his clients and the pricing strategy he’s currently using
  • The realization that Mike made that led to him create a business that serves others
  • Why a strong call to action isn’t just nice to have, it’s a necessity…
  • Do you need hundreds, or even thousands of dollars to execute a successful Facebook ads campaign?
  • How going too high-end when it comes to video quality can actually hurt your campaign, especially if the business is local
  • How Mike’s strategy for targeting birthdays via Facebook helped one of his clients boost sales - while growing their email list
  • And more...

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/122

#121: Starting a Facebook Ads Management Business: 5 Critical Steps
23:39
2017-09-21 04:40:33 UTC 23:39
#121: Starting a Facebook Ads Management Business: 5 Critical Steps

Want to have a business managing Facebook ads for other businesses?

Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle…

Or maybe you want to learn Facebook ads so you can have a full-time gig managing ads for other businesses…

Maybe you’re already really good at Facebook ads and now want to create a business with your skillset, but you’re not sure where to start and how to get clients…

If you’re nodding your head to any of these, there are 5 things you need to consider as you start working with clients.  

These are actually critical even if you’re already managing ads for other businesses.

You see, Facebook ads are hands-down the fastest and easiest ways to grow a business, whether it’s an online business or a local one.

Yet a ton of businesses don’t want to manage their own ads, which is why there’s massive opportunity to have a thriving business as a Facebook ads manager.

On today’s episode of The Art of Paid Traffic podcast, I’ve answered the biggest questions I get about starting a business managing Facebook ads for other businesses.

In the episode, you’ll learn all about:
  • Figuring out exactly who your ideal client is
  • How to land your first customer
  • The biggest mistake people make with niching down and why it can be the difference between quickly scaling and trudging along.
  • Why being a jack-of-all-trades can slow your progress and growth as an agency.
  • We dive into pricing and how much you can charge for your services.

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/121

#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners
31:39
2017-09-21 04:40:33 UTC 31:39
#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…

...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.

Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.

I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive.  

I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.

I really enjoyed this interview with Vinny and I think you’re going to as well.

In Today’s Episode You’ll Learn:
  • How Vinny came up the idea for a Catholic planner and the steps he took to bring it from concept to reality
  • How he generated $400,000 in sales using ONE Facebook ad with an “engagement” objective — while not having any inventory.
  • Why even though his goal was “conversions”, the “website conversions” objective for his Facebook ads didn’t work.
  • How Vinny used storytelling as a foundation for selling his planners
  • How Vinny’s Christian planner has reached 6-figures in two months
  • What Vinny’s Facebook ads strategy for selling his planners is going for forward (hint: it’s different than what got him to where he is now)
  • And a whole lot more...
 

The Key to Successful Facebook Ads in 2017
17:18
2017-09-21 04:40:33 UTC 17:18
The Key to Successful Facebook Ads in 2017

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  

Really, this is the key to any paid traffic whenever you’re running it.

You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  

It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.

I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  

Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.

In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.

#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy
38:20
2017-09-21 04:40:33 UTC 38:20
#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.  

In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.

Video in 2017 is shaping up to be no different.  With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.

That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch.  

Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers.

In Today’s Episode You’ll Learn:  
  • We break down Brandon’s entire video strategy from start to finish
  • You’ll learn the specific types of videos Brandon used
  • Why he strategically chose to use the videos he did s
  • How long the videos were…
  • The specifics on how he set his Facebook video ads up
  • How much everything cost him, including his specific ad costs
  • And we go into his entire selling process from start to finish
  • And a whole lot more...  

We go deep on this one today so get ready to take a few notes.

#118: Changes & (New) Strategies for Selling More Products in 2017
41:14
2017-09-21 04:40:33 UTC 41:14
#118: Changes & (New) Strategies for Selling More Products in 2017

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.

Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program.  He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the goto guy for selling on Amazon.

He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.

For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017.

That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.

Even if you don’t sell products on Amazon, you won’t want to miss this episode because all of what we talk about today is relevant for online businesses selling things — whether it’s physical products or courses or consulting, etc…

On Today’s Show You’ll Learn:
  • A list-building strategy that helped Scott grow a list from 0 to 4000+ email subscribers -- in less than a week
  • The strategic approach Scott uses to break into untapped niches and skyrocket sales right out of the gates
  • The super simple way Scott was able to get his content in front of millions of people for only $110
  • Scott’s secret sauce that’s allowed him to increase his online sales, despite platforms imposing more and more restrictions on selling
  • Why you can’t rely on an audience that lives solely on platforms like Facebook, Amazon, etc. (i.e. platforms you don’t own)
  • And a lot more…

#117: Why I Cut Almost ½ My Email List (don’t make this mistake)
20:27
2017-09-21 04:40:33 UTC 20:27
#117: Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right?

Well I made a BIG mistake with my email list recently.

You see, I removed almost half of the people from it a couple weeks ago.

Yep, you read that right -- I cut almost HALF.

That wasn’t my mistake, though.  

Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.

We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.

And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…

On Today’s Show You’ll Learn:

  • How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups.
  • When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.
  • Starting a new year is the perfect time to clean your list -- especially if you’re making the same mistake I did by not having done it in a long time.
  • And a lot more…

 

#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill
38:42
2017-09-21 04:40:33 UTC 38:42
#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…

You know...

The 6-figure funnel strategies…

Using paid traffic for 7-figure launches…

The “click-worthy” stuff, if you will.

But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience.

It’s all about having spot-on messaging throughout your sales funnels.

That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill.

Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.

Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.

On Today’s Show You’ll Learn:

  • Liston’s advice on how to prioritize the messaging you use in your your sales funnels
  • Why your messaging is key when it comes to standing out among your competitors and staying fresh in your audience’s memory
  • How to ask questions that prompt valuable answers, so that your target customers practically write sales funnel copy for you
  • Simple strategies for collecting and using customer insights
  • A ton of quick wins you can apply to tweak, test and optimize messaging within your sales funnel
  • And a lot more…

#115: 9 Facebook Ads Updates You Need to Know About
27:53
2017-09-21 04:40:33 UTC 27:53
#115: 9 Facebook Ads Updates You Need to Know About

It’s no secret that things on Facebook are constantly changing.

Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience

That’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know.

On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.

Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet.

As a matter of fact, I don’t even have all the updates I’m going to be talking about! Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any updates and changes.

Because I know this stuff can have a big impact on the success of my ad campaigns.

If you’re still missing some of the updates you hear about on the show, just know that it’s only a matter of time before Facebook rolls these new features out to everyone. Listen to this week’s episode to make sure that you’re  prepared, informed and up to date.

On Today’s Show You’ll Learn:

  • The #1 update you need to make ASAP (if you haven’t already)
  • What to do if/when your Ad is disapproved
  • How key changes to the Ad setup process could impact the success of your campaigns
  • Exciting new retargeting options, plus if/when/how to start testing them as part of your own paid traffic strategy
  • Why Facebook is retroactively disapproving some Ads that are currently running
  • A few awesome enhancements like revamped reporting and a Creative Hub where you can mock-up Ads
  • And a lot more…

#114: 3 Ingredients of a High Converting Offer
41:24
2017-09-21 04:40:33 UTC 41:24
#114: 3 Ingredients of a High Converting Offer

On Episode #114 of The Art of Paid Traffic, my friend and business coach James Wedmore is making a return appearance to dive deep on a topic I know a ton of people struggle with…

...how to create and sell high-converting offers.

Since almost the very beginning of my entrepreneurial journey, I’ve been working with James as my coach -- and we’ve focused a ton on creating and communicating offers that convert.

During our conversation, you’ll see how focusing on this topic is really what’s allowed me grow and scale my business to where it is today.

I’m super pumped to have James back on the show, because the guy is a master when it comes to putting together a clear, actionable plan.

And not just any plan.

A plan you can actually follow to achieve real results in your business.

It’s why James has played a big role in helping a ton of today’s most successful entrepreneurs and online marketers take their success to a whole new level.

The stuff James and I cover in this episode has the power to totally simplify process of growing and scaling your business with high-converting offers. You may even want to listen to this one a couple of times because it’s absolutely packed with value. I can’t wait to share it with you!

On Today’s Episode, You’ll Learn:

  • All the essential pieces of a high-converting offer
  • How James helped me gain clarity and develop a plan I could follow to grow and scale my business
  • Several examples of how some of today’s most successful business owners have developed and sold high-converting offers
  • Why your customers have the answers about the high-converting offer you should create
  • Which offers are easiest to sell and which are easiest to scale
  • The thing most people are missing when it comes to creating and communicating high-converting offers
  • And a LOT more…

#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born
41:57
2017-09-21 04:40:33 UTC 41:57
#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born

Let’s face it, it’s human nature to procrastinate.

This is almost always true when whatever we’re procrastinating has some risk attached to it.

One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action.

In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy.

On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business.

Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way.

And while he’s mastered the art of getting people to take action and buy NOW, the real reason I invited Jack on the show is because I’m a big fan of his whole approach to this sort of stuff.

Of course, we talk about a ton of things you can do to increase sales with limited promotions. What I think you’ll appreciate most, though, is that our conversation keeps coming back to the theme of marketing and selling with authenticity and integrity.

On Today’s Show You’ll Learn:
  • Why people procrastinate and what this means for business owners who need people to take action now
  • What makes opportunities and offers seem more valuable to your audience
  • Why Robert Cialdini’s book, Influence: The Science and Practice of Persuasion is must read for anyone who has something to sell.
  • Examples of companies using urgency and scarcity in recent campaigns
  • How to use flash sales, plus a specific example from my own business
  • Strategies for adding an element of scarcity to your offers
  • How to incorporate authenticity in every element of your marketing automation
  • How to help your audience overcome procrastination so more people buy during launches
  • And a lot more…

#112: How to Create High Converting Pinterest Ads with Alisa Meredith
41:57
2017-09-21 04:40:33 UTC 41:57
#112: How to Create High Converting Pinterest Ads with Alisa Meredith

Have you decided on which new marketing strategies you want to test out in 2017?

As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that...

But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.

The big problem that even the smartest marketers run into when it’s time to try something new with their online marketing, is a classic case of overwhelm. They have a hard time deciding which platform, strategy or tactic to actually test when there are endless possibilities.

That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business.

On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.

Alisa has helped a ton of her clients think differently about Pinterest as a platform so they can understand if their business can be marketed successfully on the site.

Not to mention, she’s literally written the book on how to use promoted Pins effectively for your business. Although I haven’t used Pinterest to promote my own business yet, this conversation with Alisa definitely opened my eyes to possibilities I’d like to explore as I put together my game plan for 2017.

So, even if you’ve never considered using Pinterest for business purposes, today’s episode has a ton of great info about what’s working right now on the platform.

And since my goal is to help you narrow down the best strategies to test for growing & automating your business, I’m pumped for you to hear Alisa’s expert opinion about whether or not your business should be advertising on Pinterest and if so, how to get the most out of it.

On Today’s Episode, You’ll Learn:
  • 3 tests to tell you if your business should be on Pinterest
  • How to track conversions with Pinterest ads
  • 3 types of ad campaigns to run on Pinterest
  • The campaign type Alisa says you should try for your business
  • How to bid on Pinterest ads to minimize your costs
  • The difference between keyword targeting & interest-based targeting on Pinterest
  • Different types of pins you can select for ads, including new options that are coming
  • The characteristics of a high-converting promoted pin
  • What can cause Pinterest to reject your ads
  • And a lot more…

#111: How To Niche Down For Success As A Facebook Ads Manager
47:03
2017-09-21 04:40:33 UTC 47:03
#111: How To Niche Down For Success As A Facebook Ads Manager

“The riches are in the niches...”

If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it.

By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.

I feel like this idea comes up as a key piece of advice both to brand new entrepreneurs who are just starting out, and to more experienced business owners who are looking to take things to the next level.

And that’s one of the reasons I know this week’s podcast episode has the potential to be a real game-changer for people.

On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation -- you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:

  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…

#110: Are You Choosing the "Right" Facebook Ads Objective?
30:13
2017-09-21 04:40:33 UTC 30:13
#110: Are You Choosing the "Right" Facebook Ads Objective?

When you want to create a successful Facebook ads campaign, what do you do?

Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109)

Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…

It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running.

...selecting your “Campaign Objective”.

With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals.

But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.

And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results.

This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign.

On Today’s Show You’ll Learn:
  • The ins and outs of each campaign objective Facebook currently allows you to select when you’re setting up your Ads
  • How to select an objective that fits your overall goal for the campaign
  • Which category of objectives you should focus on when you go to setup a new campaign in Ads Manager or Power Editor
  • Where your budget is being spent when your Ad is up and running
  • How to optimize your ads so that Facebook’s algorithm works for you
  • The objective and optimization settings I suggest for most people’s businesses and marketing goals
  • And a lot more…

#109: The Critical Work Needed for Successful Facebook Ads
26:53
2017-09-21 04:40:34 UTC 26:53
#109: The Critical Work Needed for Successful Facebook Ads

Hard work is, well, just that -- hard work.

It's stuff we don't always like doing yet the reward on the other side is often the greatest. 

We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts.

I get it, I'm like that too sometimes.

It's a mindset I often see when I work with students who want to use Facebook ads for their business.

They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates.

Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”.

This is the stuff that needs to happen before you even begin setting up your ad campaign.

On this episode of The Art of Paid Traffic, I cover all aspects of that “pre-work” and explain the three critical elements of a successful Facebook Ads campaign.

I break down the details of exactly what you need to spend time on if you want your Facebook Ads to be successful.

You'll learn the ins and outs of the “hard work” most people miss, or simply don’t want to do, before they start running their Ads.  The hard work that will drive a successful campaign.

The good news is that a big part of what makes this work seem daunting for people, is just the fact that it’s brand new and feels unfamiliar.

So, what do you say we fix that today?

Let’s get into it so you can get using Facebook Ads the right way...

...to see real results that grow your business each and every day.

On Today’s Show You’ll Learn:
  • The step-by-step system to quickly grow your business with Facebook ads
  • Why most people think Facebook Ads will make money magically start flowing into their bank accounts...and why (unfortunately) they’re wrong
  • Which types of offers work best as part of a Facebook Ads strategy
  • What you need to do to convert your Facebook audience into high-quality leads
  • How the 3 critical elements can help you convert leads into a long term customers
  • A game plan you can leverage to see almost immediate results with your Facebook Ads
  • And a lot more…

#108: How to Write Better Copy by Hacking Your Ideal Customer
40:45
2017-09-21 04:40:34 UTC 40:45
#108: How to Write Better Copy by Hacking Your Ideal Customer

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.

For some people it’s systems…

For others it’s strategy…

For me, it’s copywriting.

If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.

In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.

Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the  biggest sources of frustration for me in my business, and also for many of my students.

That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.

Hattie and I have been working together in my business for a little while now.

I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.

Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world -- Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few.

She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program.

I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you.

On Today’s Episode You’ll Learn:

  • Best practices for writing ad copy, sales copy, emails and more
  • Hattie’s 5-step process for hacking your ideal customer’s mindset to write better copy
  • The questions to ask if yourself to understand what your ideal customer is thinking
  • What you should do if you don’t know the answers to those questions
  • 7 words that make Hattie cringe when she’s reading other people’s copy
  • Where you can find entire communities full of your ideal customers
  • How those communities can help you write copy that attracts the exact people you want to work with
  • And a lot more…

#107: How to Allocate Your Local Marketing Budget + Other Q&A
33:11
2017-09-21 04:40:34 UTC 33:11
#107: How to Allocate Your Local Marketing Budget + Other Q&A

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.

I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.

Heck...the whole world of online marketing, in general, is constantly shifting.

Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.

One of my favorite parts of every training I do is the Q&A.  I love seeing the types of questions people ask.

And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.

(I also decided to do a LIVE ENCORE online training since so many of you asked for it -- How to Grow Your Local Business With Facebook Ads This Holiday Season (While Cutting Your Marketing Budget) -- on Wednesday, October 26th at 9am PST.  Click here for the agenda and to reserve your free spot.)

It’s been awhile since I’ve done a Q&A episode here on The Art of Paid Traffic, so I’m pumped to cover a range of Facebook Ad-related topics with you this week.

Real quickly though, I mentioned that these questions were asked on a live training I did on Facebook Ads for local businesses. But if you’re an online business owner, there’s still a ton of value for you on today’s show. So, you definitely don’t want to miss this one!

We’ve got a lot of great stuff to cover, so let’s get into it...

On Today’s Episode You’ll Learn:

  • How to allocate your total marketing budget
  • Tracking the ROI of your Facebook Ads
  • Creating the perfect offer for your target audience
  • Strategies for targeting Ads when your business appeals to a broad audience
  • Best practices for Facebook Ads retargeting
  • How to interpret your metrics and use them to make decisions about optimizing your Ads
  • And a lot more…

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star
42:37
2017-09-21 04:40:34 UTC 42:37
#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

Alright AOPT listeners, I’ve got a question for you:

When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling?

Do the the colors catch your attention?

Or maybe it’s the image?

Are you someone who mostly looks at videos?

The point is, we all know that the visual aspect of a Facebook Ad is important -- because it’s how the Ad actually grabs our attention in the first place.

Still, when it comes to setting up our own Facebook Ads, I know a lot of people spend a ton of time focused on planning, budgeting and targeting their Ads. And the content of the Ad is sort of an afterthought.

That’s why I invited my friend Jasmine Star to join me on Episode #106 of The Art of Paid Traffic...

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

Today, she’s joining me on the podcast to share how her creative approach to Facebook Ads helped her attract, qualify and convert crazy-high numbers during her very first online course launch.

Jasmine and I talk about why she’s super strategic about the visual content she uses in her Facebook Ads. Plus, we dive into the specifics of how she creates image and video Ads that capture her ideal audience’s attention (the key word being IDEAL).

If you’re someone who has room to improve when it comes to the visual content you use for your Facebook Ads (I’m raising my hand here!), this episode is going to give you exact strategies to make improvements right away.

And even if you’re someone who has truly mastered the art of Facebook Ads, we jump into Jasmine’s campaign metrics as well -- so don’t miss this one

On Today’s Episode You’ll Learn:

  • Jasmine’s strategy for figuring out the style and type of visuals in her Facebook Ads
  • Why creating high-performing Ads starts with understanding the needs and frustrations of your ideal audience
  • 8 steps to get awesome Ad images when working with a photographer
  • The number of images Jasmine split-tested during her launch campaign
  • Her VERY smart retargeting strategy + Ad types she ran
  • How her impressive cost and earnings per lead is inspiring her to test the limits during her second launch
  • The overall results of Jasmine’s Facebook Ad campaign
  • And a lot more…

#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman
53:37
2017-09-21 04:40:34 UTC 53:37
#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman

On the podcast, we talk a whole lot about sales funnels.

How to set them up…

How to use them to automate leads & sales…

How to track and optimize them…

But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen between when someone enters your sales funnel and the point when they become a customer.

Things like delivering the lead magnet, nurturing leads, segmentation and more…

If you’re looking to truly automate your sales process so that leads are turning into sales on auto-pilot, then you have to pay attention to all of these things.

On today’s episode of The Art of Paid Traffic, I’m talking with Greg Hickman, founder of a company called System.ly.

Greg and his team work with online businesses to strategically systematize and automate their funnels from start to finish -- so that no lead gets left behind.

Greg has experience working with all kinds of clients in a range of niches and industries. So no matter what sort of offer you’re selling online, you’ll definitely find value in the systems and strategies he shares.

If you’re just starting out, you may only have a few of Greg’s “must-have” systems in place.  And that’s totally ok!  The stuff we cover in today’s episode is going to give you something to work toward.

Or maybe you’ve been in business for a while and you do have all of the systems we discuss today in place. Our conversation will help you to understand how you can optimize you systems so that they all work well together.

Regardless of how long you’ve been in business or how many systems you’ve already got set up, I can’t wait for you to hear today’s episode with Greg. It’s going to provide you some fresh insight on how you can improve your sales funnels for even better results.

Also, quick heads up: this is a MEATY episode. I recommend listening to it more than once as I think you’ll take away a heck of alot more if you process the information a couple times.

On Today’s Show You’ll Learn
  • Greg’s 7 systems that every online business should have (or be working toward) set up
  • Why successful sales funnels fuel the customer life cycle journey
  • Where each of Greg’s systems fits into your own online sales funnels
  • How some tools and software work “synergistically” with one another and why this has an impact on your funnel results
  • What you can do to build relationships with leads who don’t buy right away
  • How long a successful email follow up sequence should be
  • The number of emails and specific times you should send them if you’re looking to optimize your follow-up sequence
  • And a lot more…

#104: Facebook Ad Critique (Improve Your Facebook Ads Now)
27:52
2017-09-21 04:40:34 UTC 27:52
#104: Facebook Ad Critique (Improve Your Facebook Ads Now)

We all want to create and run killer Facebook Ads.

But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!),  there can be quite a few elements to strategize and optimize.

For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…

And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success.  

Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads.

Heck, we can all benefit from having another set of eyes on our work from time-to-time.

So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman.

Alex was kind enough to share things like his ad copy, image, targeting specifics and a url to his landing page.

Now, I can give the full breakdown of improvements I’d make since I have the complete picture of his Ad setup.

And share with YOU, a critique of what I like and areas and suggestions for improvement.

I cover a ton of actionable tips today that you can apply to your own ads.

Make sure to reference everything that we discuss during the episode below as I’ve laid everything out for you.

On Today’s Show You’ll Learn:

  • Funnel strategies Alex is considering for his client, a local wine business that sells direct to consumer, and wholesale in several states
  • How to think differently, and see more success, when you’re targeting cold audiences using Facebook Ads
  • Why the value-first approach only works when you have a clearly defined target audience
  • A few ways you can tweak your ad copy to be more conversational
  • What Alex did right when he picked the image to use with his Ad
  • Some bonus ideas I have about alternative images, plus a video Ad that Alex could test
  • The ins and outs of creating multiple Ad sets for maximum trackability
  • And a lot more…

***Are You a Local Business? Join Me For a Free Live Online Training!

If you’re looking to:

  • Get better at targeting your exact local customers
  • Learn smarter ways to reach your local audience
  • Get “noticed” on Facebook so you can get traffic to your local brick and mortar location
  • Create effective ads to drive traffic because you haven’t been able get people to click on the ads you’ve been running
  • Learn how to tweak your current ads to get better results (been boosting those posts with little to no results?)
  • Better understand the stats/metrics in Facebook so you can have a clear understanding of your ROI…

This live online workshop is for you!

Grab your free spot here --> rickmulready.com/localtraining

#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads
34:19
2017-09-21 04:40:34 UTC 34:19
#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.

Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.

Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.

Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur.  She coaches female lawyers to find work-life balance without sacrificing their professional careers.

Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.

This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.

I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her high-ticket offer to cold traffic using only Facebook Ads and webinars.

And so far, she’s seen great success. Plus, she saved herself a ton of time and stress in the process.

The stuff Heather and I cover will give you a unique perspective on how you can take calculated risks and avoid costly mistakes with your own sales funnel strategies.

On Today’s Episode, You’ll Learn:

  • Heather’s step-by-step strategy for shortcutting the process most people use to market a high-ticket offer to cold traffic
  • The targeting tactics Heather used to reach a specific, sub-niche audience with her Facebook Ads
  • Why changing your Ads once they’re already running is not recommended, plus the impact it has on Ad performance
  • How Heather avoided making one of the biggest mistakes people make when they’re first starting out with Facebook Ads
  • Heather’s recipe for achieving fantastic funnel metrics
  • What Heather did to protect her profits and minimize the risks associated with high-ticket refunds
  • And a lot more…

#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?
24:23
2017-09-21 04:40:34 UTC 24:23
#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?

We’re switching things up on The Art of Paid Traffic this week!

On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy.

As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT.

During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...

How much should I spend on Facebook Ads if I want to have a successful webinar?

In the past, Amy and I have both always answered this question on a case-by-case basis.

Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals.

While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.

If you’re using webinars in your business,my hope is that you’ll find game-changing clarity in the content we cover today. This stuff is seriously actionable and I’m super pumped to share it with you.

On Today’s Episode, You’ll Learn:

  • The specific formula you can use to determine an ideal budget for promoting your webinar with Facebook Ads
  • A step-by-step process for predicting webinar revenue
  • The funnel metrics you need to consider when determining what you should spend on Facebook Ads
  • How to map out a gameplan strategy that minimizes your Cost Per Lead (CPL)
  • The benchmark numbers Amy and I recommend shooting for when it comes to your CPL, webinar show-up rates and other must-know funnel metrics ...
  • Ninja retargeting strategies to help you optimize your webinar registration rates
  • Bonus tips on where and how you can promote your webinar to more people, without increasing your FB Advertising budget
  • And a lot more...

And the awesomeness doesn’t stop there...

Amy and I put together a really cool bonus for today’s episode -- a Facebook ads calculator to help you determine your exact Facebook ads budget for your next webinar.

Click the image below to get access to the Webinar Facebook ads calculator

#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)
23:02
2017-09-21 04:40:34 UTC 23:02
#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.

Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer.

If you’ve been listening to the podcast for a while, then you’ve heard me talk about how important is to “know your numbers” so you can:

  1. Measure the success of your sales funnels
  2. Make data-based decisions on where improvements need to be made
  3. Do more of what’s working and…
  4. Drive leads and sales automatically every single day

But recently I realized that a ton of people get stuck in step one because they don’t know the specific measurements to shoot for, in terms of what’s considered “successful”.

So if you’ve yet to experience the fun of optimizing and automating your funnels (#2 - #4 above), the content of today’s episode is going to help you get to the good stuff.

Just as a heads up, the stuff I cover on this show is a follow up on “the easiest and fastest way to create a high-converting sales funnel”, which we covered last week during episode 100.

If you missed it, no worries -- you’ll still get a ton of value out of today’s show. But if you get the chance, I’d encourage you to check out our 100th episode (especially because I walk you through one of my favorite sales funnel building exercises that I typically only share when I speak at live trainings).

In this episode you’ll discover benchmarks for your funnel stats and simple strategies to help you set goals and determine your success as you work to improve your funnels.

Get ready to gain clarity and confidence around knowing your numbers and figuring out what’s working… to track, improve, optimize and automate your high-converting funnel.

On today’s show you’ll learn:
  • How tracking the right funnel metrics will help you to know exactly how much you should be investing in your Facebook Ads
  • The numbers you should focus on once your sales funnel is up and running
  • The specific metrics you need to be tracking in each step of your funnel, so that you can measure success and quickly identify areas for improvement
  • Cost Per Lead, Customer Value and other most-know metrics for measuring the ROI of your FB Ads
  • Key benchmarks that will tell you when your funnel is on track for success
  • Simple strategies for improving each step of your sales funnel
  • And a whole lot more…
Enrollment for The FB ADvantage Is Re-Opening!

I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.

I’ve made some changes to the program so it’s a bit different than what it’s been in the past.

The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!

To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching…

How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday

There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:

How to Create An Automated System that Gets Leads & Sales Every Day with Facebook Ads

Facebook Metrics You Want to Be Looking At…

Look at the results that are most relevant to your Objective. Check lifetime, weekly and daily stats (depending on how long your ad campaign has been running).

For example, if your objective is:

  • “Website conversions” — look at your cost per conversion first.  Then how many conversions you’ve had and then the amount of money you’ve spent.
  • “Clicks to website” — look at your cost per click first.  Then click-through-rate and then how many clicks to your landing page.

Every niche is different so results will vary GREATLY.  Here are some general guidelines:

  • CPL = < $8
    • If you know roughly what your CPL should be, and the results you’re getting are at least 3x your expectations, pause your ad and test something new.
  • CPC = < $1
  • CTR = 1%+
  • Landing Page Conversion Rate =  > 20%
  • Sales Page Conversion Rate = ~2% average

       **If you are a B2B company, your CPL is likely going to be much higher.

  • Facebook ads Reach:  Reach is simply the number of people that your ad has been shown to. (I like to have a reach of at least 1,000 before optimizing)
  • Frequency: The average number of times a person has seen your ad.  If Frequency goes 4+, it’s time to refresh your ad.
  • Relevancy Score: A rating of 1-10 based on how your targeted audience is responding to your ad. The higher the score the lower cost you’ll pay and the more people will see your ad.
    • 1-3 — your ad isn’t resonating with your audience, change up your ad
    • 4-6 — not bad but keep an eye on the performance of your ad.
    • 7-10 — nice work, keep it up!

Webinar Stats (Benchmark Rough Guidelines):

Show Up Rate: Average is ~20-30%. Shoot for 30% +

Conversion Rate (% of people buying on webinar): Average is ~2-6%

**40-60% of your total sales during a launch where you’re using webinars will likely come post-webinar!

#100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel
24:26
2017-09-21 04:40:34 UTC 24:26
#100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel

Today we’re celebrating a huge milestone on The Art of Paid Traffic…

Our 100th episode!

I’m super pumped about this and I want to start by thanking you for listening.

Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you!

When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…

What’s the easiest (& fastest) way to create a high-converting sales funnel?

This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”

And I’m going to walk you through this same exercise here in episode 100.

You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and sales for your business every single day.

I can’t wait to share this with you, so let’s dive into our 100th episode.

On today’s show you’ll learn:

  • Why starting with a game plan is essential for tracking the success of your funnel
  • How to identify every step of your high-converting sales funnel by working backwards from your goal
  • Which parts of your funnel might be optional, depending on the type of traffic you’re targeting
  • The exact numbers you should be tracking within each step of your sales funnel
  • Which metrics to focus on so you can maximize your ROI on FB Ads
  • A checklist of tools, assets and details you need to fully finish your high-converting funnel
  • My favorite quick tips to help you work through the most common roadblocks people experience when optimizing their funnels
  • And a whole lot more…

How to Enter The 100th Episode Contest: For your chance to win a free,100-minute strategy call with me, make a short video (3 minutes or less) telling me…

  • What you do (what’s your niche and business?)
  • Why you’re a good fit for this coaching/strategy session with me
  • What you hope to get out of the session

Once your video is finished, be sure to complete these two steps:

  1. Post the video on YouTube with a description that includes: rickmulready.com The Art of Paid Traffic Podcast Contest
  2. Post the link to your video in the comments below, here on this page, rickmulready.com/100

Those are the ground rules…  

Here are a few hints to help you make your entry exceptionally compelling:

  • In your video, I want you to do more than just tell me about yourself. Really show me what you’re about. Get as creative and expressive as you feel comfortable.
  • This isn’t a “technology” contest, though – I’m not going to pick somebody just because they used a lot of fancy video effects.  But if video production is your jam, then go for it! Do whatever helps you express yourself the most.
  • My team and I will select one winner based on your initiative, your willingness to put yourself out there, your enthusiasm, and your ability to communicate clearly what you do and what you want to get out of this time together.

Enrollment for The FB ADvantage Is Re-Opening!I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.  

I’ve made some changes to the program so it’s a bit different than what it’s been in the past.  

The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!

To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching...

How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday

There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:

How to Create An Automated System that Gets Leads & Sales Every Day with Facebook Ads

#99: Understand Your Customers, Increase Your Sales with Jason Friedman
54:47
2017-09-21 04:40:34 UTC 54:47
#99: Understand Your Customers, Increase Your Sales with Jason Friedman

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.

After all, how can you serve people if you don’t fully understand them?  Their needs?  Their challenges?

Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.

My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”.

Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.

Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc...

But if you really want to drive sales and create raving fans for life, you’ve got to dive a whole lot deeper than that.

In this episode, Jason shares specific steps you can take today to gain a crystal clear understanding of your customers.

You’ll Also Learn:

  • How to simply and clearly understand the exact needs, wants and frustrations of your customers
  • One magic question that will reveal the heart of your customer’s challenges
  • What the “customer experience journey” is and how it impacts your profitability
  • A simple way to get your customers thinking you’re speaking “directly to them”
  • A strategy for customizing and improving the experience your business offers
  • Why role playing can help you understand, and better serve, your customer’s needs
  • How to create a customer survey that actually gives you actionable responses
  • How making your customer the “hero” will help you make more sales
  • And a lot more…

#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)
26:54
2017-09-21 04:40:34 UTC 26:54
#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.

It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.

I get a TON of questions every week so big thanks to those of you who have been sending them in.

If you’d like to ask a question and be featured on an upcoming episode, simply email your question to support@rickmulready.com.  There’s going to be a lot more Q&A episodes coming your way.

The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond.

If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.

Let’s get into it...

On Today’s Episode, You’ll Also Learn:
  • How to bypass the “panic button” that many online marketers are quick to press whenever Facebook updates its algorithm
  • The only type of content you should worry about posting to your Facebook Page
  • What options you have when it comes to customizing direct-response reporting
  • How much you should charge for Facebook Ads management when you first decide to include that service offering
  • What to do when you want to shift or add an optimization event mid-campaign
  • A simple strategy for improving your sales funnel (hint: it’s all about working backwards)
  • One way that local businesses can successfully target an international audience, plus a use case example for this strategy
  • And a lot more...

Are you finding value in The Art of Paid Traffic podcast? We’d love a review!

Just head over to iTunes, search for “The Art of Paid Traffic”, select the show and then tap “Ratings & Reviews” to give a rating and enter your feedback.

We appreciate it!

Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.

#97: Google Tag Manager - The Key to Simplifying Tracking & Analytics?
25:29
2017-09-21 04:40:34 UTC 25:29
#97: Google Tag Manager - The Key to Simplifying Tracking & Analytics?

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.

It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.

Well, Google Tag Manager (GTM) may be just the solution you’re looking for.

In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.

And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.

Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales.  He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.

My goal for this episode is to help you decide if GTM is right for you and your business.  

Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels. 

The reason I asked him to come on the show and talk about GTM was because of the simple fact that he had to master it out of necessity -- with the volume of paid ads he was running for clients, it became harder and harder to do things like:

  • Remember to change a standard event code if a client updated or tested something as simple as a Thank You page
  • Add Google Analytics code + FB Pixel + additional “tags” or “pixels” to track and target multiple audiences across multiple platforms
  • Seamlessly continue accurately tracking everything when a client created new offerings or changed anything in their funnel

Now, Deacon relies on GTM to keep everything running smoothly.

During our conversation you’ll hear how Deacon helped me understand who, specifically, should consider using GTM, and how the tool helps marketers save time.

On today’s show you’ll learn:

  • The basics of what GTM is and how it actually works
  • Who should consider using GTM in their business
  • How GTM can save you a bunch of time
  • How Deacon saves a ton of time by setting up “triggers” in GTM
  • The most useful Facebook Advertising workarounds Deacon has found since starting to use GTM
  • Specific “pain points” that GTM solves for Deacon and for other marketers whose time and attention is stretched thin
  • Why the future of online marketing is headed in a direction that will probably require us all to implement “tag management” systems
  • And a whole lot more...

#96: Lessons from Over $2M Spent on Facebook Lead Ads
36:54
2017-09-21 04:40:34 UTC 36:54
#96: Lessons from Over $2M Spent on Facebook Lead Ads

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.

 

And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.

 

(For the record, I’d fall into the “hard-core fan of video ads” category.)

 

And then there are the Ad types that haven't exactly produced killer results.

 

One type that I, personally, haven’t loved is Facebook Lead Ads.

 

Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.

 

But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.

 

So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.

 

Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi.

 

Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads.

 

When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads.

 

The topics Massimo and I cover on this show will give you a pretty comprehensive picture of how people are using Facebook Lead Ads.

 

My goal is for you to walk away from this episode knowing whether or not Lead Ads are right for you and your business.

 

Let’s dive in...

 

On Today’s Episode, You’ll Also Learn:
  • Why AdEspresso users have spent more than $2 million on FB Lead Ads
  • Lead Ads versus website conversion campaigns -- which is more effective?
  • The most important elements of a FB Lead Ad
  • Why Massimo believes it’s best to target warm leads with FB Lead Ads
  • What placement works best with FB Lead Ads -- Mobile or Desktop?
  • The “sweet spot” number of questions to ask in your Lead Ad that will help you lower your cost per lead
  • Which types of businesses are seeing the best results from FB Lead Ads
  • How to fit Lead Ads into your current sales funnel
  • What Massimo is most excited about when it comes to Facebook Ads
  • And a lot more...

 

And, we’ve put together an awesome Facebook Lead Ads Checklist for you to accompany today’s episode.

 

This free checklist walks you through all the essential things you need to know in order to create effective Lead ads.

Grab your free FB Lead Ads Checklist by clicking the image below:

#95: How a Local Roofing Company Increased Business by 40% with FB Ads
39:55
2017-09-21 04:40:34 UTC 39:55
#95: How a Local Roofing Company Increased Business by 40% with FB Ads

Have you ever thought about the type of information your potential customers might need before they:

  1. Decide to start shopping for what it is you offer;
  2. Decide they’re ready to buy what you offer;
  3. And/or actually decide to buy from you?

 

Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. 

Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.

Think about it…

Roofing is a several thousand dollar expense.  If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads

You have to build trust and be seen as an authority first before people will want to work with you.

Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months.  40% in three months selling several thousand dollar roofs!  

And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me 

This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.

I have no doubt that this episode will inspire both local and online business-owners to consider this smart approach to using Facebook Ads to skyrocket your sales through value first.

On today’s episode you’ll learn:

  • How to establish yourself or your company as an authority using a strategic combination of education-based content and paid traffic
  • Why Adam, after several years of running Google AdWords, is now moving his full online marketing budget over to Facebook ads
  • How a value-based approach can sell for you without even selling
  • The step-by-step sales funnel strategy Adam uses to target his company’s ideal local customer
  • Adam’s secret to seamlessly overcoming customer objections
  • What you can do to optimize the success of your Facebook Ads campaigns by driving traffic to incredibly valuable, free content
  • Which campaign strategies work best for local businesses that sell high-ticket items
  • And a whole lot more…

This is the final show in our 3-part mini-series on Facebook Ads for local businesses.

If you’d like additional training, be sure and sign up for one of my free live online trainings THIS WEEK...

Live Online Training Week Of July 25th

Sign up for a day/time that works best for you here: How to Grow A Local Business (every week) with Facebook Ads

#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI
39:36
2017-09-21 04:40:34 UTC 39:36
#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.

 

Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.

 

David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.

 

During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!

 

We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.

 

Get ready to hear some great insights, tips and strategies as we cover all the details of basically every marketing move he made from the very beginning in his business, to get him where he is today.

 

In this episode you’ll learn:

  • How David spent just $5/day on Facebook Ads to significantly boost sales when people stopped walking through his door
  • The strategy David used to make over $4,000 in revenue while spending only $300 on Facebook ads.
  • Why some businesses struggle to track ROI with Facebook Ads, plus how David “hacked the system” to start accurately tracking his own ROI
  • Why you should target your competitors’ fans
  • The solution Facebook offers to help you quickly produce video ads and get more clicks on your videos
  • The specific types of Facebook Ads and paid traffic strategies David has used to see massive results (HINT: he’s crushing it with video!)
  • How specific ad types and paid traffic strategies have impacted David’s profits
  • Specific steps to film great/simple videos for your ads using your smartphone
  • And a lot more…

#93: Case Study: 4-Step Facebook Ads Strategy for Local Business Growth
24:48
2017-09-21 04:40:34 UTC 24:48
#93: Case Study: 4-Step Facebook Ads Strategy for Local Business Growth

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.

You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.

As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.

And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.

For the next 20 minutes I shared the exact strategies that I would use to grow his business.  I love breaking people’s business down like this.

It was so fun, that I decided to share these strategies with you here on the podcast.

This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.

Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes because everything we’re talking about is still super relevant to online businesses.

On today’s episode, I share the exact 4-step strategy I would use to grow Swallowtail Fly Fishing with Facebook ads: 

  • the Game Plan
  • Targeting
  • the Launch
  • Follow-Up

I also discuss what you MUST have in place before you even consider starting a campaign like this.

This episode is a step-by-step walkthrough of what’s working right now to grow your business with Facebook ads -- whether you’re a local business or not.

The FB ADvantage LOCAL Course! 

Super excited to announce that my Facebook ads course for local brick & mortar businesses is launching very shortly!

If you’d like to get on the early interest list for The FB ADvantage Local, simply click here: rickmulready.com/fblocal

#92: Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.
33:08
2017-09-21 04:40:34 UTC 33:08
#92: Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.

I met Owen Video at Social Media Day San Diego last week.

 

He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…

 

...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.

 

I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”

 

He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.

 

And you know what?  The results were amazing!”

 

He told me his click-through-rate on his videos went from 3% to over 10%.

 

Ha!  I love it…

 

He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.

 

And for me, this is where it’s gets really interesting...

 

He also got really strategic in split testing a variety of thumbnail images for the videos.

 

Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads.

 

But after hearing about Owen’s results, I may change my tune.

 

He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.

 

After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.

 

In the episode, you’ll also learn:

 

  • Owen shares how he increased the results of a Facebook video ads campaign from 3% CTR to over 10% by changing a couple of simple things — how the video was shot and the thumbnail image.

 

  • Owen shares his thought process behind split-testing the specific thumbnails he did.

 

  • The content of the Facebook video ad and the goal behind it.

 

  • We break down the sales funnel of the campaign and the strategy behind it

 

  • What Owen is doing now to increase the conversion rate on the landing page

 

  • And a whole lot more...

#91: Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More...
26:16
2017-09-21 04:40:34 UTC 26:16
#91: Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More...

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.

 

These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.

 

After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.

 

Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.

 

Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.

 

Ask your questions in the comments below or click here to visit my contact page and submit your question there.

 

Alright, let’s get into it because we cover a ton in this show:

 

On Today’s Episode, You’ll Learn:

  • How to simultaneously track leads and conversions using the new Facebook Pixel
  • Why you need original content on your landing pages if you want to remain in compliance with FB Ads policies
  • How to accurately track multiple “lead” conversions without with Standard Events and Custom Conversions
  • How to handle completely confusing ad disapprovals
  • Where to send people for maximum conversions after they click your Facebook Ad
  • Money-saving strategies for targeting saved audiences
  • My answer to one of your top questions about outsourcing Facebook Ads management the right way
  • The power of repurposing Facebook Live broadcasts as Video ads
  • And a lot more…

Got A Question You Want Answered On the Podcast?

Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna
57:37
2017-09-21 04:40:34 UTC 57:37
#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

 

Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?

With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….

It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.

Sometimes you just have to find a path and run with it.  For me, that’s been Facebook ads and paid traffic.

For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.

Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.

Now, Rachel’s realized a new passion of her own -- online courses.

She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs.

And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.

In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions.

Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions.  She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate.

You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them.

On Today’s Episode, You’ll Learn:

  • Exactly how Rachel earned an additional $90,000 in 18 months promoting other people’s products
  • Why segmenting your list is so important when you’re promoting a launch (and why this is especially true when your list is small)
  • The exact strategy Rachel used to earn $54K in 2 1/2 weeks with affiliate commissions, while her site was totally down due to being hacked
  • Which paid traffic strategies work for promoting someone else’s product
  • Where to connect with your audience and leads so they get the most value from launch content and decide to buy
  • How Rachel’s helped other entrepreneurs and online marketers repeat her process and see success
  • A creative way to get on your favorite course creator’s radar
  • Rachel’s secret sauce when it comes to coaching leads during a launch
  • And a lot more…

PLUS, Rachel created a special bonus just for AOPT listeners!

If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below.

To download the Guide just text AOPT90 to 44222.

Until July 5th, Check Out Rachel’s Brand New Course Profit Without Products

Rachel’s experience as an affiliate for several of her favorite online courses led her to create her own course, Profit Without Products.

To learn more about and get Rachel’s Profit Without Products course, simply click here: profitwithoutproducts.com/rick

(Note: I’m a proud affiliate of Rachel’s course so when you enroll using my link I get a small commission. Thanks in advance!)

 

#89: How to Create a Killer Facebook Ads Management Business with Kerry Swetmon
47:25
2017-09-21 04:40:34 UTC 47:25
#89: How to Create a Killer Facebook Ads Management Business with Kerry Swetmon

Have you taken any time lately to consider why you do the work you do?

And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?

In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful  business for herself managing Facebook ads for other entrepreneurs and small businesses.

It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.

Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.

She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.

Now, she’s spending most of her time serving her ideal clients through Facebook Ads management services.  Not to mention, some pretty “high profile” clients.

Kerry’s business didn’t start as a Facebook Ads “agency.”  But she’s made some smart decisions that helped her to organically transition into doing the type of work that allows her to live life on her own terms.

Still, Kerry’s currently working to scale some specific areas of her Facebook Ads management business so she can spend even more time on the stuff that matters most in her life (like her husband and 3 kids).

So in this episode, we’re talking all about how to operate and scale a highly-successful Facebook Ads management business.

This conversation was a lot of fun because Kerry and I put our heads together a bit to work through some specific solutions for scaling her business. We cover a whole range of things that almost all entrepreneurs eventually face as their businesses mature.

You’ll find this show eye-opening and value packed — and get ready to walk away with real insight on what it’s like to grow and scale a successful Facebook Ads management business.

On Today’s Episode, You’ll Learn:
  • How Kerry grew her business 3x in 45 days while juggling family time with her husband and 3 kids
  • Why niching down allowed Kerry to organically make a name for herself among an entire community of experts
  • The 5-Step Framework for Scaling a Successful Facebook Ads Management Business
  • Which systems and processes Kerry uses to onboard new clients — even while she’s growing and training her team
  • Where to begin when you’re ready to scale your business so you can step away from time to time, without everything coming to a screeching halt
  • How Kerry hired team members to handle the most time-consuming aspects of her work (design and working with Power Editor)
  • The top mistakes Kerry’s clients make when they first start working with Facebook Ads
  • Kerry’s pricing strategy for her services
  • And a lot more…

Plus, you can get access to an exclusive download I put together just for today’s episode. This PDF takes you through the 5-Step Framework for Scaling a Successful Facebook Ads Management Business.

The Framework will show you, step-by-step, how to scale ad management offerings for maximum impact (and maximum entrepreneurial freedom).

To download the Framework just text AOPT89 to 44222 (USA Only), or you can go to the show notes page and download it over at rickmulready.com/89.

#88: How to Double Your ROI With Facebook Video Ads
33:14
2017-09-21 04:40:34 UTC 33:14
#88: How to Double Your ROI With Facebook Video Ads

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.

Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.

Facebook has over a billion daily users and they’re watching 100 million hours of video per day.  Yep, you read that right, 100 million hours PER DAY.

That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.

Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away.

On Today’s Episode, You’ll Learn:
  • Why Facebook video ads can be more effective than “standard” Facebook image ads
  • The inside scoop on engagement retargeting with video ads and why it increases your ability to turn leads into paying customers
  • What to include in your video ad (plus, there’s even a strategy for the more camera shy people out there)
  • The specific anatomy of a high converting video ad and how you can apply it to attract more qualified leads
  • The low cost of producing video for ads and how I use inexpensive stuff like a $29 mic from Amazon to make my videos
  • How to successfully set up your video ads with Facebook Ads Manager
  • Which specific insights you should be tracking once your ad is up and running
  • My secret to saving time by leveraging Facebook Live to produce high converting video ad content
  • Plus, how Facebook is continuing to change the game for advertisers and why these changes benefit your business
  • And a lot more…

I put together two Video Ad cheat sheets for you that accompany this episode --

The Complete Anatomy of a High Converting Facebook Video Ad and my proven Facebook Video Ad Script.

These cheat sheets take all the guesswork out of creating a high converting video ad so that you can immediately incorporate them into your Facebook ads strategy.

To download your Cheat Sheets, just text AOPT88 to 44222.

#87: How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits
33:11
2017-09-21 04:40:34 UTC 33:11
#87: How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits

Do you know the specific metrics you should be tracking in your sales funnels?

And if you’re aware of your numbers, are you using them to gain actionable insights about your business?

In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.

Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.

Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.

Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.

I have no doubt that this episode will take your sales funnels to a whole new level and give you simple, actionable tips for strategically growing your business.

On Today’s Episode, You’ll Learn:
  • How Zach saved a client who was wasting $25K per month tracking the wrong metrics
  • The data-driven marketing strategies that Zach says were the foundation for starting FunnelDash
  • The 3 biggest marketing blunders people make when it comes to evaluating actionable insights in their business
  • Which unexpected numbers are actually vanity metrics and why you might be spending too much time tracking them
  • Where you could be missing the mark when it comes to educated decision-making in your business
  • How doubling down on data can drive consistent, predictable results in your business
  • The ‘funnel stacking’ method for generating more revenue and increasing your CLV
  • What Brad Pitt and marketing attribution have in common
  • Zach’s take on why he believes dashboards are the future of online advertising
  • And a lot more...

Plus, you can get access to an exclusive action sheet I put together just for today’s episode.

This PDF takes you through immediate actions you can take to avoid the top 3 marketing blunders most businesses are making.

Taking these actions will help you experience more precision, clarity and confidence in your marketing decisions.

To download your Action Sheet just text AOPT87 to 44222.

#86: How to Make High Ticket Sales from Cold Traffic with Chris Evans
40:29
2017-09-21 04:40:34 UTC 40:29
#86: How to Make High Ticket Sales from Cold Traffic with Chris Evans

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.

 

In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.

 

Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.

 

His experience recently led him to co-found his company at TrafficandFunnels.com. Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.

 

I was pumped to bring Chris back on the show because his recent business moves have been, well, bold.  And also brilliant.

 

The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are willing to pay “high-ticket” prices.

 

On Today’s Episode, You’ll Learn:

 

  • How Chris and his business partner created a 7-figure business from primarily cold traffic
  • A specific strategy you can apply to use your funnel as a filter and optimize ROI on paid traffic
  • The definition of a “high ticket offering"
  • Why this paid traffic expert actually advises clients to start by generating leads from organic traffic
  • What the biggest time-wasters are when it comes to creating a sales funnel  for high ticket offerings
  • Two different ways you can immediately increase your revenue by adding offerings that attract cream of the crop clients
  • Why it’s better to be the brain surgeon in your industry
  • The best way to target Facebook ads to maximize the filtration power of your sales funnel
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Chris’s method for qualifying potential clients before investing any time pitching his offering

 

And, I put together a checklist for today’s episode.

 

This free checklist walks you through Chris’s 7-Step Sales Funnel For High-Ticket Sales that you can use to start getting more cream of the crop customers who are ready for your high-ticket offerings.

To download the checklist, text AOPT86 to 44222.

#85: How to Maximize Your ROI with a Segmented Sales Funnel
46:05
2017-09-21 04:40:34 UTC 46:05
#85: How to Maximize Your ROI with a Segmented Sales Funnel

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.

Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.

Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.

 

On Today’s Episode, You’ll Learn:

  • Why understanding your customer is a MUST to creating a high converting sales funnel and 3 ways to understand your customer
  • What the Hot potato sequence is and how it can help you decide how often you should email people once they join your sales funnel
  • Email segmentation
  • How to find your 8 untapped profit centers in your business
  • Overcome a limited mindset to making more money each month
  • Which “old school” marketing method Jeremy still swears by when it comes to connecting with customers and gaining valuable feedback
  • Several case studies that showcase the 8 untapped profit centers many businesses miss while aiming to increase consistent cash flow
  • The best way to target Facebook ads depending on your business goals
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Jeremy’s simple strategy for adding audience segmentation seamlessly in your current sales funnels
  • The actions steps you should take to start speaking directly to customers’ specific frustrations so that your offerings become their go-to solutions

I took away pages worth of actionable insights during my interview with Jeremy. So, here’s a heads up that you’ll probably want to have a way to take notes while listening to this episode.  

 

Enjoy!

#84: How Local Businesses Can See Massive Results with Facebook Ads
32:11
2017-09-21 04:40:34 UTC 32:11
#84: How Local Businesses Can See Massive Results with Facebook Ads

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'

Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker.

Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US.  NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa!   On Today's Episode, You'll Learn:
  • Why Lisa puts 80% of her marketing budget in Facebook ads
  • About a case study of one of Lisa’s Facebook ads campaign where she spent $250 in ads and got $45,000 in revenue
  • The best Facebook ads tool for a brick and mortar business
  • Why segmenting your market can be the difference between making money and losing money
  • Lisa's #1 strategy for successful ads for her local businesses
  • How to craft the right offer for your target audience
This has quickly become one of my favorite episodes to date...and I bet you'll agree!

#83: How to Create High Converting Instagram Ads
32:22
2017-09-21 04:40:34 UTC 32:22
#83: How to Create High Converting Instagram Ads

On the show today we're talking about a topic everyone's been asking about -- Instagram Ads.  And joining me to talk some IG ads is Ethan Sigmon from Social Insight.

I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me. And one thing I found interesting was the ads that performed better were from warm traffic.  Not that this was a super surprise but the cold traffic ads were really bad.

I’ve heard about similar results from several people over the past few months but as you’ll hear today, Ethan shares his own results when it comes to targeting cold and warm traffic on Instagram.

We also get into the size and types of images that are getting the best results with Instagram ads.

On Today's Episode, You'll Learn:
  • Ad copy tips and strategies for improving your conversion rates
  • What you need to think about for your landing page when it comes to Instagram ads
  • Why the aesthetic of Instagram can be the difference between profitable ads and poorly performing ones
  • Ethan shares a landing page tip that has increased his conversion rate by 35%

#82: What's the Best Facebook Ads Objective? (and Other Q&A)
26:45
2017-09-21 04:40:34 UTC 26:45
#82: What's the Best Facebook Ads Objective? (and Other Q&A)

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A.

I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to.

So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.

I also want to let you know that if you want to enroll in my FB ADvantage Facebook ads training program where I take you through step-by-step how to create an automated Facebook ads system that gets leads and sales every day, enrollment is closing tomorrow, Tuesday, April 19th at midnight PST.

To learn more and enroll, go to TheFBADvantage.com

Included in the program are 8 weeks of group coaching calls with me, a live 2-day Facebook ads and business building event here in San Diego with me and special guests. Special guests that I bet you’re going to know… a private Facebook group where you can get support and help with your ad campaigns, exclusive behind the scenes case studies and a lot more.

#81: The #1 Factor In Successful Facebook Ads
13:45
2017-09-21 04:40:34 UTC 13:45
#81: The #1 Factor In Successful Facebook Ads

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.

It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.

Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.

Also!

I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend?  Click here to register for a day/time that works best for you.

#80: How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads
37:19
2017-09-21 04:40:34 UTC 37:19
#80: How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads

Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.

Becky is using Facebook ads to scale her in-person clinic and she’s selling a training course for holistic health practitioners that certifies them to be a holistic health practitioner.

As you’ll hear today, at the time we did the interview, Becky had spent about $3,000 on Facebook ads over a 6 month time period and on that spend she made about $30,000.

Becky takes us through everything she did in her campaign, how she’s achieving these results while only targeting ONE cold audience, the big change in strategy she made to finally get the results she was looking for, the ONE factor that she believes has had the biggest impact on her success and you’ll also learn something about me that I don’t talk about a whole lot. That’s at the very end of the interview.

Also, I just released, well depending on when you’re listening to this, a brand new video series that shows YOU exactly how to create an automated system that attracts leads and sales every day using Facebook ads. In fact, much of what Becky does in her business is following this system.

It’s a free video training that’s available for a limited time, so depending on when you’re listening to this it may not be available.

If you’d like to get access to this free video training, you can go to rickmulready.com/freetraining.

#79: How Accurate Is The New Facebook Pixel and Other FB Ads Q&A
25:20
2017-09-21 04:40:34 UTC 25:20
#79: How Accurate Is The New Facebook Pixel and Other FB Ads Q&A

Welcome back to the Art of Paid Traffic Podcast!  Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.

In This Episode, You'll Learn About:

  • Changing to the new Faceobok pixel vs the custom audience pixel and conversion tracking pixel
  • My thoughts on Qwaya
  • Adding a Standard Event code to the Facebook ads pixel after it's been placed
  • Video ads not getting the desired results, despite layers of testing
  • In-depth targeting strategies with the new Detailed Targeting
  • Can you sell a streaming workshop with Facebook ads?
  • Best practices for improving your results with video ads

Before we get into the transcript of the episode, I've got a few announcements for you...

Enrollment for FB ADvantage Opening

I'm getting ready to re-open my flagship program, The FB ADvantage in just a couple weeks here in early April.  It's completely revamped this time around, teaching you exactly how to create an automated system that gets leads and sales every single day with Facebook ads.

Included when you join the course this time around is going to be a live two day event here in sunny San Diego. I'm super psyched to be offering that this time around so make sure to hop on my email list here on my site to be the first to know when enrollment opens.

One quick resource that you might want to grab while you're here is my Facebook ads pixels cheat sheet -- "The Complete Guide to Facebook ads pixels,"

While you're on that page there you can download my complete guide to Facebook ads pixels cheat sheet and you'll be also updated when the course opens here in early April.

Speaking at Social Media Marketing World

I'm going to be speaking at Social Media Marketing World, which is Social Media Examiners annual conference here in San Diego, in just a few weeks.

My talk is Monday morning April 18th at 10:30pst in the morning. I'm presenting on How to Double Your ROI with Facebook Video Ads.

Super stoked to be talking about video ads during that presentation, so if you're going to be at the conference definitely say hello, I'd love to thank you personally for listening to the podcast here.

#78: How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads
32:36
2017-09-21 04:40:34 UTC 32:36
#78: How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.

Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.

The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.

I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.

They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.

You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.

The Kickstarter campaign is now among the 150 most raised projects on Kickstarter ever, and Top 30 in design. And, ‘the most funded timepiece project in crowdfunding history’ too.

Get out your notebook because we break it all down for you today.

#77: Why Your Copywriting Needs C.P.R. with Laura Belgray
40:16
2017-09-21 04:40:34 UTC 40:16
#77: Why Your Copywriting Needs C.P.R. with Laura Belgray

On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.

Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.

Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.

She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.

On Today's Episode, You'll Learn:
  • Laura's 3 keys for writing great copy using the framework C.P.R.
  • How to write copy that actually means something to your audience
  • Why it's important to get away from insider buzz words and use language that excites your audience instead
  • How to figure out what keeps your target customers up at night and then use that in your copywriting
  • Tips for sounding human when you're writing copy, whether it's for email, ads, landing pages, etc.
Links & Resources Mentioned in this Episode

Right click here to download this episode

Be sure and check out Laura's site: talkingshrimp.com

Laura & Marie Forleo's copywriting course: The Copy Cure

I use EasyWebinar for my automated webinars. Check it out: RickMulready.com/EasyWebinar

#76: How to Understand Facebook Ads Reporting For Better Results
19:58
2017-09-21 04:40:34 UTC 19:58
#76: How to Understand Facebook Ads Reporting For Better Results

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.

When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple.

Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at.

Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.

Here’s what I mean by that...

If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).

Now when looking at your stats, focus first on the cost per click and then the click-through rate which tells you the % of people who are seeing your ad and then clicking on it. If it’s a low CPC and a good click through rate you know you’ve set up a good ad. If it’s a low click through rate, you use that information to make changes to your ad.

So with that said, what’s a good CPC and CTR %?

The answer to that is going to vary by industry, but as a general guideline, I’d try and get your CPC below $1 and your CTR above 1%.

Another example is when you’re sending people from your Facebook ad to an opt-in page or a webinar registration page. The goal here is “website conversions” because you’re trying to get people to opt-in to your email list or register for your event.

In this case, the first metric you want to look at is what is your cost per lead? How many leads have you generated for the amount of money you’ve spent?

Likewise, for cost per lead, what’s “good” is going to vary from industry to industry. Meaning, for a B2B brand to get a $15 CPL, it might be super pumped for that, but if I’m personally getting a $15 CPL, I’m shutting my ads off and changing them up.

So, it’s really going to vary by the niche you’re in. But, if I had to give you a general CPL to stay under, I would shoot for $8 and under. Again, that’s going vary a lot.

Keep it simple, don’t over complicate things any more than they need to be when it comes to reading your stats.

I walk you through all of this in today's episode and more, including:

  • What I like to call "troubleshooting" stats like Reach, Frequency and Relevancy Score -- what they are, why they're important, and how to use them to make smart decisions for improving your Facebook ads.
  • How to customize your Facebook ads reports
  • The metrics you need to be looking at based on the Objective you're using
  • The little known yet important stat most people overlook and how to customize it for your ad campaigns

#75: How Much Should You Spend On Your Paid Ads?
29:11
2017-09-21 04:40:34 UTC 29:11
#75: How Much Should You Spend On Your Paid Ads?

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.

Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.

#74: How to Build Your Marketing to Scale Using Key Metrics
25:31
2017-09-21 04:40:34 UTC 25:31
#74: How to Build Your Marketing to Scale Using Key Metrics

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.

This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.

I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.

On Today's Episode, You'll Learn:
  • How to build your marketing to scale using key metrics
  • Why setting performance targets for your paid traffic is the foundation of growing your business
  • David shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possible
  • We talk about how much you should spend on your ads too get the best ROI possible
  • And he also shares tips and strategies for tweaking your sales funnel for better results

#73: YouTube Ad Strategies Working Right Now with Ryan Masters
29:33
2017-09-21 04:40:34 UTC 29:33
#73: YouTube Ad Strategies Working Right Now with Ryan Masters

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.

I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it.

Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28).

Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads.

He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27).

Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now...

And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.

#72: Secrets Behind High Converting Webinars with Amy Porterfield
28:58
2017-09-21 04:40:34 UTC 28:58
#72: Secrets Behind High Converting Webinars with Amy Porterfield

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.

In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.

In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.

And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.

Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.

In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.

In Today's Episode, You'll Learn:

  • How to know if webinars will work for your business
  • Simple strategies for how to increase the quality of leads coming into your webinar
  • 5 tips and strategies for creating a high converting webinar
  • Why giving away your best stuff for free is the smartest strategy
  • What to do BEFORE your webinar which gets people pumped for your training

Free Live Webinar Training THIS WEEK with Amy Porterfield and Me!

If you want to grow and scale your business without relying on a huge email list, webinars are THE way to go.

In addition to having Amy on the podcast, I asked her if she would dive even deeper into her webinar strategy and share everything (copy, images, case studies, do's, dont's -- everything but the kitchen sink) about how to create a high converting webinar.

So, this Thursday, January 28th at 10am PST join us for a free live training:

How to Create Your First 5-Figure Webinar (Even if you don’t have much of a list yet!).

Go to rickmulready.com/amyporterfield to register.

 

#71: How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas
26:59
2017-09-21 04:40:34 UTC 26:59
#71: How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.

And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.

For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.

John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.

In Today's Episode, You'll Learn:
  • How webinars have completely transformed his business and the reason he started using them in the first place
  • How he uses Facebook ads to drive registrations for his webinars and the simple tweak he made to his ads to increase his live show-up rate
  • His top 3 tips for having a highly converting webinar
  • And how after doing 1,200 interviews with top entrepreneurs around the world, the #1 strategy he’s discovered and implemented for moving your business forward, and how you can do the same

#70: How to Use Streaming Webinars & Paid Traffic to Automate Your Business
28:23
2017-09-21 04:40:34 UTC 28:23
#70: How to Use Streaming Webinars & Paid Traffic to Automate Your Business

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.

This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.

There was a point in time when not many were using Facebook ads just yet.

Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.

Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.

But for me, Facebook ads were just one-half of the equation…

Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars – and a very specific kind of webinar – that things really took off.

I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. 

Do more webinars, rinse and repeat.

After a while, I had a high-converting webinar…

And then the question hit me:

How could I do more of these?

That’s when I found automated webinars, or streaming workshops, as I like to call them.

And, when you do them right (and ethically) things get really fun in your business.

That's what this episode of The Art Of Paid Traffic is is all about.

Here are just a few things you're about to hear in today's epsidoe:

  • The 5 ways to use Facebook ads to promote your products, boost affiliate partnerships, and grow your relationships with your audience
  • How to scale your online business (while adding value and selling more of your product and services)
  • Why automated webinars have been given a bad name (and how to combat this)
  • How to properly leverage streaming workshops to grow your relationships and then sell your products
  • When should you automate a webinar? (most get this wrong and then act out of integrity)
  • The step-by-step funnel flow that preps cold-traffic for upcoming streaming webinars
  • How to double your ad-spend with this handy little method
  • The type of content you need to offer during your streaming webinar (if you want to sell a product at the end)
  • How to handle different kinds of streaming webinar sign ups (like when someone drops off, doesn’t buy, or doesn’t show up)
  • The tools I recommend you use to make this process and system simple
  • How to know exactly how many people watched (and if they heard your offer) so that you can properly market to viewers after the streaming webinar
  • The simple method you can use to drastically improve the stats of your streaming webinar, funnels, offers, and Facebook ads
  • A free resource to help you track, manage, and improve your stats and sales

#69: The Latest Tips & Strategies for Getting More Sales with Amazon PPC
25:58
2017-09-21 04:40:34 UTC 25:58
#69: The Latest Tips & Strategies for Getting More Sales with Amazon PPC

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.

Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.

If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.  Today's episode will make a lot more sense for you.

Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.

In Today's Episode, You'll Learn:
  • The very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform
  • How to leverage Amazon's ad retargeting to sell more of your products
  • How Amazon PPC is quickly becoming more like Google Adwords in that they’re now offering broad match, phrase match and exact match with their keyword targeting
  • A strategy for buying websites that are currently Amazon Affiliate sales driven and switching out the top selling products with your own branded ones
  • How you can go from a 6% Amazon affiliate commission to a 30% - 50% margin

A lot of fun talking with Scott, as always, and as you’ll hear in the episode, he gets so excited about this topic, and rightly so!

Links & Resources Mentioned in this Episode

Episode #54: How to Use Amazon PPC to Make More Sales

Register for Scott's free course all about Amazon FBA and PPC (rickmulready.com/scott)

Scott's website: theamazingseller.com

Scott's workshop on January 14th

Buy websites: empireflippers.com

#68: How Local Businesses Can Increase Sales with Google Call-Only Ads
29:45
2017-09-21 04:40:34 UTC 29:45
#68: How Local Businesses Can Increase Sales with Google Call-Only Ads

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.

This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business.

Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices.

Specifically, here's what you're going to learn on today's episode:

  • Behind the scenes of Google's Call-Only ads and how they work
  • Step-by-step guide to setting up Call-Only ads and what to avoid
  • How to get the best results from your Call-Only ads for your unique business
  • The best type of ad copy to use
  • What conversion rate to aim for
  • What kind of offer and set up you want in place before starting your Call-Only ads

#67: Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads
29:07
2017-09-21 04:40:34 UTC 29:07
#67: Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.

Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.

She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.

And that’s when the real fun began!

She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular.

And when I say knocked it out of the park I mean she got a 5000% ROI!

Here's what you're going to learn on today's episode:

  • What Amanda did to get that 5000% ROI
  • The ad formats that she’s tested and the one in particular that’s given her the best results
  • What kind of ad copy she’s using
  • What her sales funnel looks like, and a lot more...

If you’ve ever doubted that Facebook ads can’t work for a niche higher priced product, you’re gonna love this episode!

#66: How to Use the New Facebook Pixel & Custom Conversions
23:14
2017-09-21 04:40:34 UTC 23:14
#66: How to Use the New Facebook Pixel & Custom Conversions

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions.

According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on.

I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).

The Facebook pixel now combines the retargeting pixel AND the conversion tracking.

However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code.

It's recommended to just get it done, but not necessary right now...

#65: How to Create Automated Marketing Systems In Your Business
45:14
2017-09-21 04:40:34 UTC 45:14
#65: How to Create Automated Marketing Systems In Your Business

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery.

If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out.

Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue.

On Today's Episode, You'll Learn:
  • What Jeremy and Jason refer to as "the traffic myth” and where you should be focusing your efforts instead.
  • What the "choose your own adventure” system is and how to use it to move customers toward spending increasingly higher amounts of money with your business.
  • Six ways to scale a business
  • How to use a "minimum viable funnel" to show quick results in your business
  • How to increase the lifetime value of your customers
  • How to create real wealth from your paid traffic

Lots of gold in today’s conversation from a couple of guys who have been successfully doing this stuff for a long time.

#64: Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic)
44:07
2017-09-21 04:40:34 UTC 44:07
#64: Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic)

It’s the worst nightmare when you buy website traffic:

Ending up with a banned ads account.

These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws.

But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world.

Today’s Art of Paid Traffic guest learned that the hard way…

And he’s here today to help you avoid getting a banned ads account from Google.

Charles Kirland is the founder of Media Buyer’s Association.

He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.

#63: Case Study: $2K+ Per Month In App Sales and 12 Cent Leads
23:43
2017-09-21 04:40:34 UTC 23:43
#63: Case Study: $2K+ Per Month In App Sales and 12 Cent Leads

I've got a really cool case study for you today on The Art of Paid Traffic.

Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app.

He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.

He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents.  Ha!  Awesome...

In today's episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.

A really inspiring case study here today with Scott.

#62: How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland
26:29
2017-09-21 04:40:34 UTC 26:29
#62: How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com.

Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week.

If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online.

Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.

As you’ll hear, David is high energy and he loves teaching this stuff.

We cover a lot today so don't miss this one!

#61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris
47:14
2017-09-21 04:40:34 UTC 47:14
#61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:

  • Primary objective: Get 500 new email subscribers for less than $1 each.
  • Spend $500 on ads in 14 days.
  • Make sure all new subscribers were interested in the topic of list building (his core topic).
  • Get 50% of them to install his List Goal browser extension.

Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.

He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."

Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...

He takes you behind the scenes of everything that worked and that didn’t work and shares all his results.

#60: Instagram Ads: What You Need To Know
15:07
2017-09-21 04:40:34 UTC 15:07
#60: Instagram Ads: What You Need To Know

In today's episode of The Art of Paid Traffic we're talking about Instagram ads.

Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).

I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing.

So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.

#59: The Anatomy of a Highly Converting Video Ad with James Wedmore
43:10
2017-09-21 04:40:34 UTC 43:10
#59: The Anatomy of a Highly Converting Video Ad with James Wedmore

In today's episode of The Art of Paid Traffic, I talk about the anatomy of a highly converting video ad with my very good friend James Wedmore.

We discuss the power of video advertising and why even though it can be a critical first step in the sales funnel, a lot of people are still not using it in their business.

We talk about the fear of creating video in your business and the simple mindset shift that will help you overcome that fear.

In Today's Episode, You'll Also Learn:
  • Quick and easy strategies for creating highly converting video ads for those of us with no video experience
  • Why modeling TV commercials, especially on a platform like Facebook, can outperform other video ad formats
  • What it means to be the creative and marketing director of your own video ad
  • The 5-Step formula for how to achieve highly converting video ads

There's a ton of great tips and strategies in today’s episode with James that you can go and immediately start implementing in your business, including his brand new Free Video Series: Build Your Business with 5 Easy-To-Make Videos.  If you'd like to get access to it, it's available for a limited time.  Simply click here and opt-in:  rickmulready.com/filmschool

#58: Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads
32:10
2017-09-21 04:40:34 UTC 32:10
#58: Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com.

We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month.

With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.

In Today's Episode, You'll Learn:
  • About the evolution of their food blogging business - from a slow start to attracting big time sponsors today
  • How and why they started incorporating video into their business
  • Their monetization strategies
  • When and why they started using paid traffic to grow their business
  • The one catalyst that REALLY allowed their business to take off and then accelerate it even further with Facebook ads
  • And the strategies behind how using Facebook video ads specifically, has been a complete game-changer for their business.
Today's Paid Traffic Bonus Case Study

For a complete case study of what made Facebook ads a success for Dustin and Lacey, and to apply them to your business, visit rickmulready.com/58 to download the case study. 

#57: How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe
43:09
2017-09-21 04:40:34 UTC 43:09
#57: How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe

Want to be a better copywriter? You're going to love this episode.

On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates.

And that’s the type of copywriting we’re going to talk about today - conversion copywriting. As you’ll hear in the episode today, Joanna is a master at it.

What I loved about the conversation with Joanna is that the strategies and lessons you’re about to learn are relevant whether you’re writing ad copy, email marketing, or copy for your landing page or sales page.

Joanna breaks down how to be a better copywriter from a strategic level but then also gets into the tactics and tricks for implementing the strategies.

Your words are directly tied to your business's success... or its failure.

#56: Proven Copywriting Strategies that Convert with Ryan Johnson
31:50
2017-09-21 04:40:34 UTC 31:50
#56: Proven Copywriting Strategies that Convert with Ryan Johnson

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.

Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.

I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.

Here's a taste of what people have to say about Ryan: 

"It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich

"This is great stuff, Ryan, and I think you're dead-on on 99% of it."  – Ryan Deiss, Idea Incubator / Traffic & Conversion Summit

"Ryan, your writing is so good that I've been struggling to find a way to express how awed I am by what you sent me. It's amazing." – Andrew Warner, Mixergy

I also announce a NEW scholarship winner for my FB ADvantage Facebook ads training program.  It's kind of a funny story for why I'm announcing a new winner and I explain what happened here today.

In Today's Episode, You'll Learn:
  • Ryan breaks down how he recommends setting up a launch -- from the email copy, the ads, the sales pages, landing pages, etc.
  • What’s the very first thing someone should consider when they sit down to write copy?  Ryan talks about the framework he recommends working within.
  • What are some big mistakes novice copywriters make and how to avoid them.
  • Tips for writing headlines that convert.
  • Strategies for writing in your own voice.
  • How writing copy for an ad is different from writing copy on a landing page.
  • Copywriting resources Ryan recommends if you  want to improve your copywriting skills.

There is GOLD here in this conversation with Ryan!  Enjoy...

#55: Newbie Case Study: $0.43 Leads From Cold Traffic
31:32
2017-09-21 04:40:34 UTC 31:32
#55: Newbie Case Study: $0.43 Leads From Cold Traffic

On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study.

Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend.  Today you'll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she's now taken into her most recent paid traffic campaign.

#54: How to Use Amazon PPC to Make More Sales with Scott Voelker
36:03
2017-09-21 04:40:34 UTC 36:03
#54: How to Use Amazon PPC to Make More Sales with Scott Voelker

In this week's episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon.

I've gotten a lot of requests to discuss Amazon PPC on the podcast so I'm psyched to welcome Scott so he can share his tips and strategies for using PPC to sell things on Amazon through their Fulfillment by Amazon program.

Today's Amazon PPC topic is something I knew nothing about before talking with Scott and now that I’ve had this conversation with him I think this is a really interesting strategy for creating a business for yourself.

I think you're gonna feel the same after hearing the episode.

On Today's Episode, You'll Learn:

  • Scott’s 3-step approach to launching a new product ad campaign
  • How to use Amazon PPC to get more reviews of your product
  • Best practices for how many reviews you should have on your product before turning on your PPC
  • The key length of time to test your PPC campaign when starting out
  • At what point you determine winners vs losers
  • Strategies for getting the highest ad ranking on Amazon for the lowest costs
Free Live Facebook Ads Training Week of August 24th

I want to invite you to a brand new upcoming live Facebook ads training I’m doing.

One is going to be on Tuesday, August 25th at 10am PST and the other is Wednesday, August 26th at 5pm PST.

To register for the Tuesday, August 25th at 10am PST, go to rickmulready.com/livetraining

To register for the Wednesday, August 26th at 5pm PST, go to rickmulready.com/livetraining2

On the training I’m going to be sharing what’s working right now with Facebook ads to create an automated stream of leads and sales for your business.

It's all about creating security and predictability in your business with paid traffic.  Facebook ads are the easiest and most effective platform around today.

Hope to see you on one of those live trainings!

#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing
37:58
2017-09-21 04:40:34 UTC 37:58
#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing

I've got a different kind of Art of Paid Traffic episode for you today.

This is an episode where I was interviewed by Joey Kissimmee for his podcast which is called the Income Press podcast.

And the reason I wanted to share it with you because even though I was being interviewed I got to ask Joey some questions about what he’s currently doing with Facebook ads in his business.

If you recall, I interviewed Joey, who is a student in my FB ADvantage training, back in episode #4 here on AOPT where we talked about Facebook ads retargeting and the very specific retargeting strategy he uses in his business to see huge ROI.

Today you’re going to hear:

  • Joey talk about how has now tripled his income using Facebook ads and what he does with that extra revenue 
  • Joey also talks about the effect that Facebook ads have had on his family
  • We also get into the Facebook retargeting strategy that Joey is currently using and the results he’s seeing from his ads.  How he uses retargeting as his auto-responder
  • We get into what kind of ad copy Facebook doesn't like and how to write copy especially for retargeting.
  • We then talk about pricing strategies, including how to determine how much you should spend on your ands and what point you should consider scaling your ad spend and how to go about doing that without ruining your cost per-lead.

#52: Facebook Ads Q&A Part 2 - Targeting, Scaling Ads and Direct Selling
21:53
2017-09-21 04:40:34 UTC 21:53
#52: Facebook Ads Q&A Part 2 - Targeting, Scaling Ads and Direct Selling

Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!

If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:

  • Targeting and how to improve an ads campaign for a veterinary niche
  • How to avoid using destination URLs for your Facebook ads that might be considered spam by Facebook
  • How to focus and leverage your targeting when you're a service based business and offer a variety of services
  • How authors can get the most out of their advertising when sending traffic to Amazon

#51: What's the Deal with Facebook Ads Pixels and Other Q&A
18:08
2017-09-21 04:40:34 UTC 18:08
#51: What's the Deal with Facebook Ads Pixels and Other Q&A

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!

If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:

  • What's up with Facebook ads pixels these days? I heard there was a new "upgraded" pixel?
  • What are some big, overlooked or unknown “Gotchas” associated with running Facebook ads
  • Explain why you don't reach the full # of people that your target audience suggests
  • Can you explain how to use Business Manager? Who should be using it and what's the big deal about it?

#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai
32:38
2017-09-21 04:40:34 UTC 32:38
#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.

Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.

With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don't worry, we talk all about what this means during the episode.

Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).

She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.

In Today's Episode You'll Learn
  • What web psychology means and how it can improve your online advertising campaigns.
  • The psychology behind persuasive story-telling and how you can use it for better Facebook advertising results.
  • How to leverage some persuasion principles in your advertising campaigns.
  • THE most important aspect you need to be looking at when you’re creating your ad campaigns and when you’re writing ad copy.
  • We talk about one of the best books she’s come across recently that she recommends reading if you want to learn how to better use psychology and emotional triggers in your advertising.
  • And a whole bunch more...

#49: How to Increase Conversions In Your Business with Neil Patel
25:27
2017-09-21 04:40:34 UTC 25:27
#49: How to Increase Conversions In Your Business with Neil Patel

On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more...

For those of you who don’t know who Neil is, he's the co-founder of Crazy EggHello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

#48: Email Marketing & How to Write Copy that Converts with Neville Medhora
46:09
2017-09-21 04:40:34 UTC 46:09
#48: Email Marketing & How to Write Copy that Converts with Neville Medhora

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora.

Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse.  He's also done a lot of copywriting for appsumo.com where he’s a minority owner.

In Today's Episode You'll Learn
  • The copywriting triggers that make people buy
  • The #1 thing you MUST remember when you’re writing any kind of copy
  • Neville shares his formula for great email copy including his top 3 tips for writing better copy
  • What percentage of your email marketing should be content and value vs. selling
  • He gives specific examples of how he would approach email marketing for different niches
  • And he shares the best resource he’s ever come across that will make you a better copywriter

Also I do want to want to give you a heads-up there is swearing in the episode today so just be aware of that. If you’re listening with kids around or at work, you may want to put some ear buds in.

#47: How to Increase Conversions Using Emotional Triggers with Talia Wolf
37:07
2017-09-21 04:40:34 UTC 37:07
#47: How to Increase Conversions Using Emotional Triggers with Talia Wolf

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.

This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.

Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.

When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.

As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.

In Today's Episode You'll Learn
  • The very first place someone should start with conversion and optimization
  • The importance of creating a hypothesis for your ad campaign when you first start out
  • How to use psychology for better conversions
  • Email marketing tips and strategies for increasing conversions
  • How someone might use this concept for their Facebook ads and other forms of paid traffic
  • Why we should all be split testing and how long we should let a split test run before making any determination about it

#46: Sales Funnel Automation with Ely Delaney
51:47
2017-09-21 04:40:34 UTC 51:47
#46: Sales Funnel Automation with Ely Delaney

Today we’re talking about one of my favorite topics - sales funnels.

I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it.

If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.

#45: How to Grow Your Podcast With Facebook Ads
17:48
2017-09-21 04:40:34 UTC 17:48
#45: How to Grow Your Podcast With Facebook Ads

On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.

I get lots of questions from podcasters like:

  • Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?
  • How might Facebook ads help me launch my podcast with a bang?
  • Do you direct people to your podcast show notes page for a specific episode using Facebook ads? 
  • How often should you run ads for your podcast?
  • Should you do an ad that leads people to an opt in to help build your list?

I answer these questions and more on today's episode.

One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.

I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid Traffic

It's a blast. I love teaching and being able to connect with people through their ear buds.

But you know what? It not always easy.

You gotta come up with topics, get guests, outline episodes, editing, show notes, etc...

And then there's promotion.

We're always looking for ways to get more listeners, more downloads and higher rankings in iTunes, right?

One way that's really effective in promoting and growing your podcast is through Facebook ads.

The ability to advertise your show to your exact target audience on Facebook is SICK.

So if you've currently got a podcast, the following tips and strategies can help you crank up your listens and downloads.

Or, if you're tossing around the idea of launching a new show, this can also help you launch with a bang and better position your show for that coveted New & Noteworthy on iTunes.

For a full written tutorial and how-to videos on today's episode, visit www.rickmulready.com/45

#44: Is There a Best Way To Target Facebook Ads? and Other Q&A
20:04
2017-09-21 04:40:34 UTC 20:04
#44: Is There a Best Way To Target Facebook Ads? and Other Q&A

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!

I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.

Here are the questions we cover today:

  • How do you track conversions when using Facebook video ads?
  • I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?
  • When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?
  • Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently.
  • I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success. However, I recently heard it can possibly work with low cost items.  What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before? Appreciate what you do Rick!
  • If we want to run Facebook ads for one of our businesses but don't have a Facebook page for that business, do we have to build that page up before advertising?
  • After I launch an ad, how do I figure out where to adjust to improve performance? I've been in marketing for 20+ years so I can think of a dozen reasons why an ad isn't working, but changing things up to test each of those hypotheses in a funnel seems arduous.  I'm wondering whether there are more telling ways to figure out whether it's the lead magnet, the Facebook ad or the landing page that is causing poor performance.
  • What's the latest on using LeadPages URLs, the LeadPages WordPress plug-in Custom URL and Privacy Policy links on your landing pages?

Lots of fun today answering these questions.

#43: How to Get the Most Out of LinkedIn Ads with Josh Turner
24:57
2017-09-21 04:40:34 UTC 24:57
#43: How to Get the Most Out of LinkedIn Ads with Josh Turner

On today's episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads.

We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.

In Today's Episode, You'll Learn:

  • About who LinkedIn ads will work for and how to get the best results from using them.
  • Why getting more granular with your targeting actually lowers your cost.
  • We talk about the pricing of products and services that tend to do the best with LinkedIn ads and Josh gives an example of where if he spends $1000 on LinkedIn ads, he'll see $3000 in sales from the traffic.
  • We get into ad types and which ones you should definitely be doing and those you may want to ignore at first. Josh also talks about LinkedIn's version of Facebook's unpublished ads, something I didn’t even know existed.
  • You’ll hear tips if you’re a more advanced marketer, what kind of 3rd party tools you should be using in conjunction with LinkedIn’s ad platform.
  • And a whole lot more!

And make sure you listen until the end because Josh has put together a special giveaway for AOPT listeners, something I had no idea he was doing. It’s very cool so make sure you check that out towards the end of the interview.

#42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner
23:57
2017-09-21 04:40:34 UTC 23:57
#42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.

Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.

Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.

In Today's Episode, You'll Learn:
  • The elements every highly converting landing page should have.
  • The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.
  • Oli’s recommendation for how to properly optimize a landing page.
  • He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?
  • Landing page designs that he’s liking (and not liking) these days.
  • And a whole lot more...

#41: How to Dominate Pinterest Ads with Cynthia Sanchez
24:05
2017-09-21 04:40:34 UTC 24:05
#41: How to Dominate Pinterest Ads with Cynthia Sanchez

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com.

Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.

#40: LinkedIn Ads with Stephanie Sammons
33:56
2017-09-21 04:40:34 UTC 33:56
#40: LinkedIn Ads with Stephanie Sammons

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons.

If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already.

Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of it over the past year and a half or so.

She primarily worked with financial advisors and firms, lawyers, accountants and professional services entrepreneurs.

#39: Facebook Video Ads - Part II with Keith Kranc
17:57
2017-09-21 04:40:34 UTC 17:57
#39: Facebook Video Ads - Part II with Keith Kranc

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc.

If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed.

That’s how fast things are moving with this stuff.

As a background for why I wanted to do a Part II for this interview, Keith reached out to me after we did our initial interview and told me he had some updates he’d love to share with all of you.

Here's what the updates were about:

He and his agency had been invited by Facebook to attend a special agency-only webinar training put on by the Facebook marketing team where they were sharing the latest stats and updates about Facebook video ads.

And then, he and his agency took what they learned in that webinar and are now running some Facebook video ads tests for a couple of their clients.

Today, Keith shares what he learned on the webinar with Facebook as well as early results of the client tests they're running.

Some really interesting updates and insights from Keith here in Part II.

#38: How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc
37:56
2017-09-21 04:40:34 UTC 37:56
#38: How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc

In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc.

Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days.

Today Keith shares what he learned during that meeting and how we can all use this information to make our Facebook ads even better.

You'll hear that we talk a lot about Facebook video ads. Video is where it's at right now with Facebook and if you're not doing Facebook video ads, it's definitely time to get on board.

#37: How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield
40:52
2017-09-21 04:40:34 UTC 40:52
#37: How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield

Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels.

We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode 29 and Jody Underhill in episode 33, and I realize many of these conversations have been more advanced.

So I wanted to take a step back and cover sales funnels more for the beginner. Amy's been focusing much of her efforts on these strategies lately.

So if you’re just starting out, maybe you’re just now getting your product together, this episode is for you.

Amy shares the exact 7 steps that make up a personalized social media sales funnel strategy that's is simple-to-set-up, non-techy, automated, and most importantly, it’s a profit-generating machine.

If you’re Selling a product or service online and want to put a system in place for automating your revenue, you know, we’ve talked about it a lot here on the show, that having a social media sales funnel that converts is the backbone of a profitable business today.

If you’re interested in joining Amy’s Profit Lab program, go to amyporterfield.com/rick and you can sign up there. Remember, depending on when you’re listening to this episode, enrollment closes on May 26th.

#36: How to Use Facebook Video Ads to Create a Sales Funnel that Converts
20:52
2017-09-21 04:40:34 UTC 20:52
#36: How to Use Facebook Video Ads to Create a Sales Funnel that Converts

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.

I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great results with your video ads.

So in addition to 2015 being the year of retargeting on Facebook, it’s also about video.

When Facebook came out and reported their first quarter earnings, they said that there are 4 billion video views being served every day on Facebook right now.

That’s a whole lotta video.

And If you’ve been reading my articles or listening to other episodes of AOPT, you know there’s a shift going on right now with Facebook ads.As advertisers, Facebook wants us adding value to its users and ideally, in the form of stories that we tell about our businesses.

Gone are the days of scammy offers that aren’t truly enriching people’s lives.

Knowing all of this information, Facebook video ads are a great way to add value to your target audience, engage them and grab their attention.

And, they're crushing it right now on Facebook.

I’m seeing video views as low as $0.01 and leads as low as $0.30.

So today I want to share with you how you can get in on the action and take advantage of video ads to grow your business.

#35: Secrets to Successfully Marketing Your Business to Countries Outside of the U.S.
21:54
2017-09-21 04:40:34 UTC 21:54
#35: Secrets to Successfully Marketing Your Business to Countries Outside of the U.S.

I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market.

I asked Gus to join me because this conversation offers a different perspective on this show than any we've talked about. If you're looking for an opportunity to grow your business outside of the U.S. where paid traffic is a lot less expensive, this episode will really give you a lot to think about.

#34: Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl
25:37
2017-09-21 04:40:34 UTC 25:37
#34: Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.

And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.

We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.

#33: How to Create the Best Sales Funnel for Your Business with Jody Underhill
30:15
2017-09-21 04:40:34 UTC 30:15
#33: How to Create the Best Sales Funnel for Your Business with Jody Underhill

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels.  And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill.

Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped architect funnels.  He’s also a local marketing strategist.

Jody really knows his stuff as you'll hear today.

In Today's Episode, You'll Learn:
  • Overviews of successful sales funnel strategies
  • Where to start when building your sales funnel, including where most people get it wrong
  • Specific types of funnels you might consider using for your business
  • Types of email sequences and timing for when to send emails
  • What a highly converting webinar sales funnel looks like
  • What a sales funnel might look like if a webinar doesn’t make sense for your business
  • The concept of a liquidation offer and how to use it to pay for your paid traffic costs
  • Tips on how to go about creating the right kind offer for your business, including -- a liquidation offer, a tripwire, upsells/downsell offers
  • Jody also shares what to do when people have gone all the way through your webinar funnel and haven’t bought from you.

#32: Facebook Ads Case Study & Listener Coaching with RunnerAcademy.com's Matt Johnson
27:18
2017-09-21 04:40:34 UTC 27:18
#32: Facebook Ads Case Study & Listener Coaching with RunnerAcademy.com's Matt Johnson

Today's a listener case study episode where Art of Paid Traffic listener Matt Johnson joins me on the show and I give him a live Facebook ads coaching session.

Matt is from runneracademy.com and he’s also the host of Runner Academy Podcast and Everyday Runners Podcast.

Matt won a contest I ran a little while back where people left a rating/review for the show on iTunes and I chose a winner at random to win an on-air Facebook ads coaching session with me.

#31: Remarketing Secrets for Small Businesses with Michael Alaniz
29:50
2017-09-21 04:40:34 UTC 29:50
#31: Remarketing Secrets for Small Businesses with Michael Alaniz

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses.

Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business.

Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show.

Michael’s a Google Certified partner and an expert in local marketing.

In Today's Episode, You'll Learn:
  • Why for local small businesses, remarketing is as necessary as having a website
  • What types of small businesses should be using PPC advertising and remarketing
  • Exactly (step-by-step) how small businesses should get started with remarketing
  • What elements make up a good remarketing ad banner for small businesses
  • What kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you)
  • How to get direct help from Google by calling them on the phone (phone # is below!)
  • How you can get started with Google PPC remarketing, including running your ad banners for around $70

#30: How to Create a Content Marketing Machine with James Schramko
28:37
2017-09-21 04:40:34 UTC 28:37
#30: How to Create a Content Marketing Machine with James Schramko

Today I’m excited to welcome James Schramko to the show.

James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable.

He’s got a great story, having come from being a car salesman at a BMW dealership to having an uber successful online business. And his online business has had different iterations to what it is today, which you’ll hear James talk about.

Now, I invited James on today because I knew he’d offer a different perspective on paid traffic. My goal here with the show is to give you ideas and viewpoints and strategies around paid traffic and James definitely offers a different one here today.

In his business, James has fine-tuned a system for marketing his content without the need for paid traffic. Well, James does invest in it but not in the traditional sense that we generally talk about it here on the show. And he teaches his methods to you today.

#29: Secrets of Highly Converting Sales Funnels with Russell Brunson
37:28
2017-09-21 04:40:34 UTC 37:28
#29: Secrets of Highly Converting Sales Funnels with Russell Brunson

In this episode of The Art of Paid Traffic, I’m excited to welcome Russell Brunson to the show.

If you're not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had sold over a million dollars worth of his own products and services from his basement.  Not too shabby.

For over 10 years now Russell has been starting and scaling companies online including a software company, a supplement company and a coaching company.

He’s the founder of Clickfunnels and he’s also the author of a brand new book called DotComSecrets which is all about growing your business through sales funnels and email marketing.

I blew through it in a matter of days and it’s hands-down the best book I’ve come across about sales funnels. If you want to pick up a copy of DotComSecrets for yourself,. You can actually get it for free until April 21st, you just have to pay for S&H which is $7.95. Just go to rickmulready.com/russell.

Because i liked the book so much, I wanted to make sure I got him on the podcast here to talk about sales funnels and email marketing.

#28: Three Ways to Dominate Google AdWords with Ryan Masters
28:58
2017-09-21 04:40:34 UTC 28:58
#28: Three Ways to Dominate Google AdWords with Ryan Masters

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters.

Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs.

Seven years ago, the business that Ryan’s family owned only had $500 left to survive.

So what did Ryan do? Well, what entrepreneurial person would do, of course!

He built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold.

Ryan is a Certified Google Partner and helps e-commerce owners grow & dominate online. One of his clients, SunshineYoga.com for example, he helped them grow almost 3000% in just over 4 years.

He is the founder and host of the YouTube channel, Sparta Strength, which has over 10 million views & 100,000+ subscribers worldwide.

#27: Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less
26:12
2017-09-21 04:40:34 UTC 26:12
#27: Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.

The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.

In Today's Episode, You'll Learn:

How to use the 80/20 principle to squeeze more out of your paid traffic.

How to use 80/20 to figure out where you should be spending your advertising dollars.

What 80/20 tells you about where to find your customers.

Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.

Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.

How do you decide where to focus your energy to get the biggest ROI for your business possible?

The concept inside of every 80/20 is another 80/20 and another and another...

And a whole lot more!

#26: How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year
34:11
2017-09-21 04:40:34 UTC 34:11
#26: How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable.

I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach.

We geeked out about Facebook ads and she began telling me her strategy for how she uses them to grow her business. We get into that strategy today.

Kimra just finished up a launch of her flagship program called Be True Brand You where she did over $720,000 in sales while spending about $13,000 in Facebook ads.

She’s got an inspiring story which you’re going to hear about today.

#25: What's the Difference Between the Facebook Ads Pixels and Other Q&A
16:16
2017-09-21 04:40:34 UTC 16:16
#25: What's the Difference Between the Facebook Ads Pixels and Other Q&A

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads.

People have emailed in or asked questions via voicemail which you can do here on the Show Notes page.

A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals but I got a lot of great questions that were more advanced too so we'll be covering those as well.

If you have a question you’d like me to answer in an upcoming episode, whether it’s about Facebook ads or any other paid traffic strategy, just click the orange "Start Recording" button below and you can leave me a voice message there with your question.

If I don’t know the answer, I’ll find someone who specializes in the topic of your question and get the answer for you.

#24: How to Use Yahoo's Gemini Network for Mobile, Native and Search Ads
22:28
2017-09-21 04:40:34 UTC 22:28
#24: How to Use Yahoo's Gemini Network for Mobile, Native and Search Ads

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network.

With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business.

Jay has been in the digital marketing space for the past 15 years and he specializes in driving traffic and lead generation for a variety of different clients.

When I first started talking to Jay about having him on the show, he was telling me all about the success he’s having on the Gemini network and I had never even heard of it. I spent 2 years at Yahoo selling online ads and so the fact that I'd never heard of it was super weird.

Well, in our interview here, Jay explains why I’d never heard of it before.

#23: What Businesses Should & Shouldn't Be Using YouTube Ads with Tommie Powers
22:13
2017-09-21 04:40:34 UTC 22:13
#23: What Businesses Should & Shouldn't Be Using YouTube Ads with Tommie Powers

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.

You might have noticed that I’ve spent several episodes already on YouTube ads, well, it’s because they’re a huge opportunity that people are just now starting to take notice of. I don’t know, maybe that means I shouldn’t be sharing things about them.

To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode.

Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.

If you’ve not yet heard episode 11, definitely check that one out because it’s a great one, but Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

#22: How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves
27:35
2017-09-21 04:40:35 UTC 27:35
#22: How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves

In today's episode we're revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves.

Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube.

When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended.

By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it. So click here for Derral’s YouTube channel. Really cool stuff.

#21: How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland
28:01
2017-09-21 04:40:35 UTC 28:01
#21: How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.

Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.

He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.

Specifically today, we're talking about pre-sell pages.

I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?

And he said, oh yea, pre-sell pages.

#20: Lead Magnets That Convert with Jim Belosic
17:05
2017-09-21 04:40:35 UTC 17:05
#20: Lead Magnets That Convert with Jim Belosic

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.

With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.

We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.

You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.

In This Episode, You'll Learn:

Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.

Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.

Tips to increase your webinar registrations on your landing pages

Jim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company.  Boom!

#19: Behind-the-Scenes of Successful Facebook Ads with Curt Maly
27:26
2017-09-21 04:40:35 UTC 27:26
#19: Behind-the-Scenes of Successful Facebook Ads with Curt Maly

In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads.

I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode.

Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately.

And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.

#18: How to Avoid Getting Your Facebook Ads Account Shut Down
21:54
2017-09-21 04:40:35 UTC 21:54
#18: How to Avoid Getting Your Facebook Ads Account Shut Down

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines.

In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable.  He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance.

All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down.  It’s really become alarming.  Even people I know who are legitimately trying to do the right thing are being caught in this.

This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.

#17: How to Use Native Advertising to Increase Conversions with Justin Brooke
20:15
2017-09-21 04:40:35 UTC 20:15
#17: How to Use Native Advertising to Increase Conversions with Justin Brooke

Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff.

Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.

And in this episode we talk about Native Advertising or what some people call content amplification.

Great conversation around what’s quickly becoming a must-do strategy to generate leads for your business.

#16: How to Quickly Get Found on Google & Improve SEO Using AdWords
19:24
2017-09-21 04:40:35 UTC 19:24
#16: How to Quickly Get Found on Google & Improve SEO Using AdWords

In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.

The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.

In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.

On today's episode with Joel, you're going to learn: The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimization and get your sites ranked on Google more quickly. Joel gets into the specifics of how to use your AdWords ads and the data you glean from those ads to create content around specific keywords. We talk about how this strategy can give you Insight into what your competitors are doing with their content so you can outrank them on Google. And also, If you’re a marketing consultant, how to use this strategy to double your revenue and upsell your clients

#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon
20:20
2017-09-21 04:40:35 UTC 20:20
#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.

I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.

Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea.  Not cool...

Today you're going to learn:

Pro tips for when you're just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.

Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he's worked with.

#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A
21:21
2017-09-21 04:40:35 UTC 21:21
#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A

 

Today we’re going to do our first Q&A episode.

People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast.

So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question.

Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so you can start getting better results and growing your business more quickly.

That’s because my goal here at the Art of Paid Traffic is for this to be your one-stop shop for learning everything you need to know about paid traffic.

You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.

Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.

Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working (and not working) right now here at The Art of Paid Traffic.

#13: Profitable Copywriting Tips & Tricks with Ray Edwards
31:24
2017-09-21 04:40:35 UTC 31:24
#13: Profitable Copywriting Tips & Tricks with Ray Edwards

On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business.  In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting. Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s pure gold today, you are going to love this.

There is so much in today’s episode that I put together a special download for you so you don’t miss any of the tips that Ray gives today. You can grab that download it on the Show Notes page for today’s episode which is at rickmulready.com/13.

#12: Measuring Your Sales Funnel Analytics with Rui Dong
18:20
2017-09-21 04:40:35 UTC 18:20
#12: Measuring Your Sales Funnel Analytics with Rui Dong

On todays episode I am happy to welcome my good buddy Rui Dong.  Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics.   Whether you are more advanced or you’re just starting out with paid traffic for your business, you are gonna get some great ideas from Rui here today.   That’s because my goal here at the Art of Paid Traffic, is for this to be your one-stop-shop for learning everything you need to know about paid traffic.  You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.   Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.   Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working and not working right now here at The Art of Paid Traffic.

#11: How to Measure Your ROI from Paid Traffic with Tommie Powers
21:48
2017-09-21 04:40:35 UTC 21:48
#11: How to Measure Your ROI from Paid Traffic with Tommie Powers

Alright, today I’m psyched to welcome Tommie Powers to the show.

Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.

In This Episode, You'll Learn:
  • The importance of the one key metric and the one thing you can do to move your business forward
  • The absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.
  • The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. This is for more advanced marketers.
  • If you’re just starting out with paid traffic, the best way to track your conversions and return on your investment.
  • At what point and how to track purchases and revenue within your sales funnel
  • The reality of your ad spend when you’re first starting your ad campaign and what you need to be comfortable with.

#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans
17:49
2017-09-21 04:40:35 UTC 17:49
#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans

Today I'm talking with Chris Evans all about retargeting strategies.  Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now.

If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business.  I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.

I understand many of these strategies but don’t know the tricks and secrets for really making them work. And today you’ll hear me stop Chris and make him explain different things because what he's saying is pure gold.

I’m learning right along with you today. 

In this Episode You'll Learn...

#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu
17:03
2017-09-21 04:40:35 UTC 17:03
#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu

Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads.  This is actually the last episode in this series before moving on to some other paid traffic strategies.  Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast.

Eric’s got a really cool story in that he’s spent tens of thousands of dollars on YouTube ads (actually blowing through 5 figures in ads when he first started out) and today he shares everything he's learned with us.

Specifically, we’re gonna dive into the keys to success for targeting your YouTube ads and how to get massive ROI.

#8: How to Get Free Traffic from YouTube Ads with Jake Larsen
19:54
2017-09-21 04:40:35 UTC 19:54
#8: How to Get Free Traffic from YouTube Ads with Jake Larsen

Today I'm talking with Jake Larsen about YouTube advertising.

When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time.  And what I’ve since found is he’s pretty much synonymous with YouTube advertising.  He’s the real deal!

In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads.

So I’m stoked that he’s joining me on the show today.

Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received.

And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing.

In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising.

You'll Learn
  • Tricks for how to create your YouTube ads that drive targeted traffic and conversions for FREE
  • Best practices for landing pages to use for your YouTube ads
  • What to say in your YouTube ads so you can weed out and speak ONLY to your exact target customers
  • When being in front of the camera in your ad or talking over Powerpoint or Keynote slides is most effective

This episode is chock full of strategies that you can start testing as soon as you’re done listening.

#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick
24:49
2017-09-21 04:40:35 UTC 24:49
#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode.

Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.

Today we’re talking about best practices for setting up highly performing YouTube ads.

He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads?

3 Areas That Need to be Right When Setting up Your Ads:
  • Knowing who to target and how to target
  • Creating the video ad
  • Ensuring you have the right settings in the Adwords interface
In This Episode

When it comes to the type of video, you need to be specific with regards to what you're using your video for.  For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the most action happening within the first 20 seconds.  The most important thing is to ask people for the click!

The first 5 seconds is super important, really grab people at the beginning.  At around the 20 second mark, ask for the click.  The reason being is that you only pay for your ad if people view your video for more than 30 seconds.

The whole video is clickable, people can click anywhere on the video but it works really well when you point people to a certain place to click, especially if you can use something that looks like a button.

Only target video placements.  If someone is watching a video relevant to your offer, you can target them.  For example, if someone is watching a video on yoga at home, we can run an ad in front of that person about yoga at home!  Get the targeting right!

Being in front of the camera during your ads can definitely increase your conversion rate, but it's not a necessity.

Optimal Length for YouTube Ads if You Want to Drive Traffic and Optins:
  • 0-5 seconds to grab people’s attention
  • 5-10 to draw people in
  • 10-15 to give people the main benefit of your solution
  • 15-20 psychological trigger (authority, social proof, scarcity)
  • 20-25 call-to-action
  • 25+ static video (no music, the only movement is the mouse button clicking on the Call To Action button)

Veeroll

As Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising.  He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.

#6: YouTube Ads for Small Businesses with Tom Breeze
20:14
2017-09-21 04:40:35 UTC 20:14
#6: YouTube Ads for Small Businesses with Tom Breeze

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising.  He’s the founder of YouTube advertising agency called Viewability.  And his specialty is crushing YouTube ads for small businesses.

He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads.  He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.

In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.

You'll Learn:

[Video]

  • How to get in front of the right people at the right time
  • Convert landing pages with a great offer
  • The difference between In-Display and In-Stream
  • How to get free traffic to your landing page
  • Why you don’t want to be too engaging in your video ad
  • How to create videos for free that can tell you exactly which target audiences work best for your offer
Proven Script That You Can Use to Generate Leads

When using In-Stream, you don't pay for your ad until someone watches past 30 seconds.  So here's a strategy that works really well:

  • First of all, create a video that finishes at around 25 seconds, then go quiet for 5 seconds while pointing people to your call-to-action button.
  • After 30 seconds, go back into a sales pitch because at that point you’re paying for the view anyway.
  • Finish the video at 40-45 seconds.

Tip: Here’s a great way to start out your video: "Hey did you know…"

"Effective advertising is all about the right message to the right people at the right time.  With YouTube ads, it’s always the right time"

#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy
17:50
2017-09-21 04:40:35 UTC 17:50
#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy

In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.

To do this, she used a 2-step Facebook ads strategy that you'll learn today.

We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business.  She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.

In this Episode You'll Learn:

  • Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K)
  • The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad).
  • How you can do this as an evergreen product or during a launch cycle
  • How Laura uses Facebook's website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.

#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting
23:16
2017-09-21 04:40:35 UTC 23:16
#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

In Today’s episode: we’re talking with Joey Kissimmee.

Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.

I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting).  If you haven’t already listened to that, definitely have a listen.

Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website.  He’s been really smart about this and his results show it.  We’re going to break it all down for you today, discuss his exact strategy as well as his results.

In this Episode You'll Hear
  • How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day.
  • Which website custom audiences duration is working the best for Joey after testing several different combinations.  Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations.
  • How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads.
  • The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion.
  • Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).

#3: What's Working Right Now with Facebook Ads
17:04
2017-09-21 04:40:35 UTC 17:04
#3: What's Working Right Now with Facebook Ads

Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.

Here's a hint...Website Custom Audiences.

If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.

It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.

In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.

#2: How to Set Up Your Facebook Ads For Success
14:34
2017-09-21 04:40:35 UTC 14:34
#2: How to Set Up Your Facebook Ads For Success

Today’s episode is a solo episode where you'll learn all the latest changes in how you set up your Facebook ads in Power Editor.

Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor.  And depending on where you are in the world, you’ve very likely already received these updates.

In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible.  You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.

#1: Introduction to The Art of Paid Traffic Podcast
09:52
2017-09-21 04:40:35 UTC 09:52
#1: Introduction to The Art of Paid Traffic Podcast

The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.

You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.

As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.

This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.

You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.

#155: 3 Big Facebook Ads Updates (You Should Know About)
31:58
2017-09-21 13:58:09 UTC 31:58
#155: 3 Big Facebook Ads Updates (You Should Know About)

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.

They are:

  • The merger of Ads Manager and Power Editor into one combined tool
  • New targeting updates -- no more Job Title and education targeting…
  • And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…
On the Show Today You’ll Learn:
  • The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense
  • What happens now to historical data, saved filters and audiences with the new Ads Manager tool
  • What you can do now that self-reported targeting fields such as “Job Title” are now longer available
  • What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged
  • Why you need to be reviewing Facebook’s policies regularly!

It can be hard to keep up with the changes Facebook is bringing in at times, but if you really understand the concept of what you’re doing and the objective of your ad campaign, it’s just a matter of making adjustments.

If we want to be advertising on the most effective and cost efficient platform available today, we’ve got to be able to do this and keep moving forward!

Want to Win A 30-Minute Strategy Session With Me?

All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne
39:11
2017-09-21 13:58:09 UTC 39:11
#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.

For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.

Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.

As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.

We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…

On the Show Today You’ll Learn:
  • The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his business
  • How he uses frequent surveys with clients to see trends, and what he does with the information he learns
  • How Sam discovered overlap when looking at his competitors’ audiences – and used this insight to his advantage
  • Why he deliberately doesn’t mention “Crossfit” early in his longer form content…
  • We dive into all his numbers - how much he spends, the amount of leads generated, sign ups to his introductory course and more
  • The Objectives that he is seeing the best results from (you may find his answer surprising)!
  • How he plans to use these strategies to take his business to the next level (including filling a new facility with members before it even opens)!  

As you’ll hear, Sam is a great example of someone who does his due diligence and makes the effort to really learn about his actual customer. Most importantly, he’s not only doing a lot of testing but he’s also tracking his numbers very closely to optimize his results with Facebook ads.

Big Thanks… (and win a 30-minute strategy session with me!)

Huge thank you to everyone who messaged me on Facebook with their feedback and ideas for the podcast!  

The response was amazing and I had such a great time talking with all of you on Messenger.

A winner of a 30-minute strategy call with me was chosen and as promised, I messaged them back there on Facebook to let them know they won.

So stay tuned because you’re going to hear that strategy session right here on the podcast.

One piece of feedback that several people gave me was they like these sorts of contests here on the podcast.

And with that, and because the response was so great and I love hearing your feedback, for the foreseeable future here, I’m going to continue this…

So all you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel
33:50
2017-09-21 13:58:09 UTC 33:50
Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.

This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.

Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...

So we’ll jump right into all that with Liat, but before we do...

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger 

When I asked for this feedback over the last couple of episodes, you guys have been really delivering, messaging me with some great ideas.

So, thank you to everyone who has already messaged me there on Facebook to give me your ideas and feedback.

#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)
31:59
2017-09-21 13:58:09 UTC 31:59
#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.

Good times, indeed...

Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

On the Show Today You’ll Learn:
  • How scaling our ads affected the delivery of the existing ads that were running
  • Why, as frustrating as Facebook ads can be at times, you still gotta keep rolling
  • What to do when you get into what I call Facebook’s “negative algorithm”
  • My hypothesis of why the issues happened - how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance…
  • The single biggest lesson I’ve learned about launching
  • And so much more!
I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me)

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook.

And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you listen to this after September 8th, I’d still love to hear from you! 

Thanks a lot, in advance...

#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes
35:23
2017-09-21 13:58:09 UTC 35:23
#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.

We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.

One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.

Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.

Also, I’d love to hear from you.  I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

On the Show Today You’ll Learn:
  • What observations led Deacon to start using Facebook ads in his business last December
  • The specific strategy he used to initially turn $1,000 into $2k
  • What not to do when trying to get the best results with your affiliate marketing
  • How Deacon sets his Facebook ads up -- from “teaser text” to copy and what he uses for headlines
  • Why he tried Facebook video ads but didn’t stick with them…
  • The importance of tracking your numbers, and the biggest challenges he’s faced that forced him to scramble and regroup
  • Why you definitely want to have cash in the bank if you this strategy for affiliate marketing is something you want to test
  • And a whole lot more...

Coming up next week, I’ll be breaking down my recent course launch for you, specifically focusing on all the problems we had -- especially with our Facebook ads, and I’ll share with you all the great lessons we learned from it. If you’re running Facebook ads for launches, you definitely won’t want to miss this one.

Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens
23:19
2017-09-21 13:58:09 UTC 23:19
Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.

This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.

Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you’re listening to this after September 8th, I’d still love to hear your thoughts so please go ahead and message me.  Again it’s rickmulready.com/messenger.

Thanks a lot for taking a minute to share your feedback and ideas, I really appreciate it.

#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard
43:49
2017-09-21 13:58:09 UTC 43:49
#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.

One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.

If you haven’t yet heard that episode, definitely check it out here.

You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.

Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

In the episode, you’ll learn:
  • The technique Andrew used to land his first big clients
  • What mindset he always uses when determining his pricing
  • What types of images work the best for Andrew’s campaigns for Melyssa
  • Why he started with warm traffic for Melyssa Griffin’s campaigns, and the testing process that was used
  • Why Andrew is putting so much focus on video ads, and we talk about what  types of videos are working best for him, including what’s being said in those videos
  • Two challenges Andrew faced when scaling the ad spend
  • How he uses Conversion window to test and scale (you know, when Conversions is your Objective you can choose whether you want to optimize for like 1-day click or 7-day click…)
  • We dive into Andrew’s split testing strategy
  • A comparison on how mobile, desktop and Instagram ads are performing against each other for Melyssa Griffin’s campaigns
  • And a whole lot more...

It’s been really cool to see Andrew’s evolution as a Facebook ads manager, from taking my FB Ads For Newbies course years ago to where he is now.

Next week, Deacon Hayes of Well Kept Wallet visits the show to share how he’s using Facebook ads to amplify his content and generate affiliate income -- including one recent campaign where he spent $8,500 and did $21,000 in revenue.

#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin
39:31
2017-09-21 13:58:09 UTC 39:31
#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.

Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...

I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.

Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.

You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.

She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…

On the Show Today You’ll Also Learn:
  • How Melyssa started her business “accidentally” – feeling like she got sucked into the possibilities available in the online world
  • The ways she initially drove people to her blog, and the role SEO played
  • What she considers to be the true turning point in her business
  • Why Melyssa thinks her strategy worked so well for her - while many people are trying something similar and not getting these type of results
  • How she Differentiates the offers that she makes on her webinar vs the offer that is always available
  • How much revenue monthly Melyssa is generating from her FB ads, and what she’s spending on ads to achieve this
  • What she covers in her funnel emails
  • How long her webinar funnel is (considering how crazy successful she has been, this may surprise you)
  • And a whole lot more…

Coming up in next week’s episode, Andrew Hubbard, who runs Melyssa’s Facebook ad campaigns, will be joining me to dive into how he’s getting such good results with this automated webinar funnel.

#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star
38:40
2017-09-21 13:58:09 UTC 38:40
#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.

It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…

She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

On the Show Today You’ll Learn:

  • How (and why) she always approaches her ads with the creation process in mind
  • How to overcome the intimidation factor when creating your FB ads
  • What she considers to be the “holy grail” of an ad
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment
  • How she personally responds to each comment she receives on social media – and why she’s really doing this
  • What to consider when trying to decide on the production quality of video to use
  • How you can use topics being discussed in other niches to customize your own ad content

As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey because it’s when she did get highly strategic and focused that things really took off for her with her business.

#148: How to Improve Your Conversion Copywriting with Joel Klettke
46:04
2017-09-21 13:58:09 UTC 46:04
#148: How to Improve Your Conversion Copywriting with Joel Klettke

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.

And joining me to share his expertise is conversion copywriter, Joel Klettke.

Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.

Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…

A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.

As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has.

It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today.

On the Show Today You’ll Learn:
  • Why Google is a fantastic aggregator of information, but a miserable interpretation of the truth (Joel gives a great example he uses with his clients that proves this)
  • How Joel uses his “Before-During-After” process to guide his copywriting
  • Why following your competitors’ negative reviews will allow you to proactively solve customer issues
  • His favorite questions to ask to get the best insights from your target market
  • What Joel uses to track the feedback he’s receiving, how he compiles it and how he makes this information useful in his copywriting
  • The most common mistakes that he is seeing as he is auditing online ads
  • Joel’s top resources for upping your copywriting game, and more!

Coming up next week, my good friend Jasmine Star is back to share a case study, where we’ll dive into the 3 components of a Facebook Video Ad that is giving her the best results in her business.

#147: 3 Facebook Ads Updates You Should Know About
24:03
2017-09-21 13:58:09 UTC 24:03
#147: 3 Facebook Ads Updates You Should Know About

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

On the Show Today You’ll Learn:

  • What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to you
  • A big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaigns
  • How the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% ones
  • How to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.
  • How to track conversions offline events when you can’t place the Facebook pixel, and much more!

And sneak peek into next week’s episode…

Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.

Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.

If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...

Wednesday, July 26th @ 9am PST Wednesday, July 26th @ 4pm PST Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

 

#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000
36:04
2017-09-21 13:58:09 UTC 36:04
#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  

The willingness to test things out and keep at it even if what you’re doing isn’t working.

That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.

They spent $300 on Facebook ads and turned that into $15,000 in revenue.

Not too shabby!

As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.

In my interview today with Mike…

What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.

We also get into:

  • The different types of offers that convert for local businesses.
  • Setting expectations for the results of local business Facebook ad campaigns
  • How Mike and his client were able to revise the copy to make a better impact after Facebook rejected the initial copy on the first ad
  • Why he likes using a branding ad as the foundation of the campaign
  • How to set markers for success
  • And more...

This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works.

It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...  

 Wednesday, July 26th @ 9am PSTWednesday, July 26th @ 4pm PSTThursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars
45:48
2017-09-21 13:58:09 UTC 45:48
#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.

In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.

Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.

Until she found and started testing Facebook ads, that is…

She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.

One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.

Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:

  • One where she spent just $100 on Facebook ads and did over $50K in revenue.  
  • And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.

We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…

What I really want you to listen for today is how Allison crafts her offers.

Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience.  And she does this in a way that most local businesses wouldn’t think about.  And you’re going to hear exactly how she does that.

On the Show Today You’ll Also Learn:
  • Why Facebook ads is a such a great way for her to track returns (and market to a very specific audience)
  • How using Facebook ads and coupon codes to sell vouchers has worked for Allison
  • Ways in which she’s trying to stay ahead of the curve in her marketing efforts
  • The importance of offering tips and tricks in your email follow-up sequence
  • How Allison is now teaching and providing content to fellow golf course owners to push their marketing efforts forward
HOW LOCAL BUSINESSES CAN INCREASE LEADS & SALES WITH FACEBOOK ADS (WHILE CUTTING YOUR MARKETING BUDGET)

If You're a Local Business Looking for a More Cost-Effective Way to Consistently Attract Qualified Leads & Customers to Your Business,

THIS Free Online Training is For You!

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

I’ll be doing 3 live online training classes starting on Wednesday, July 26th.  I’m going to do 2 on Wednesday, the 26th and one on Thursday the 27th.

To register, go to rickmulready.com/fbadslocal or if you are in the US, you can text the word “localtraining” to 44222 and you can register right over your phone.

#144: How to Create An Effective Sales Follow-Up Sequence
01:01:00
2017-09-21 13:58:09 UTC 01:01:00
#144: How to Create An Effective Sales Follow-Up Sequence

Joining me today on the podcast is my good friend, James Wedmore. This episode marks James’ third time as a guest on The Art of Paid Traffic, and today we’re talking all about how to create an effective follow-up sequence with your target audience.

I’ve always respected how James approaches business and he shares his expertise in so many ways here…

He reveals the biggest mistakes people are making after they present their offer, the four elements of an effective follow-up sequence and why email shouldn’t be the only way that you’re doing this.

James also shares his thoughts on how you can come up with effective bonuses for your audience, what are the universal (and market-specific) objections you will face, as well the easiest way to overcome them.

On the Show Today You’ll Learn:

  • Why a longer follow-up doesn’t mean more sales
  • The role social proof plays in all of this…
  • There’s a need for urgency (or people simply won’t buy what you’re selling)!
  • How you can incorporate a value add, as opposed to just discounting your price

You’ll want to tune in for next week’s episode, as I’m presenting a case study of a golf course owner who’s absolutely crushing it with Facebook ads – and she’s going to share how she’s doing it.

For full show notes and links to James' website and The Mind Your Business Podcast, you can visit www.RickMulready.com/144

#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)
53:53
2017-09-21 13:58:09 UTC 53:53
#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including...

  • What work you’ll want to do before even setting up your ads.
  • Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  • We’ll also discuss how to integrate split testing into your setup.
In addition, you’ll also learn: 
  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy
  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  • Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin
01:05:12
2017-09-21 13:58:09 UTC 01:05:12
#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.

Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...

  • His Facebook ads
  • How much he’s spending on ads
  • The tools he uses to set up his webinar system
  • The different offers he makes in his funnel, including what he’s testing to incentivize people to pay in full
  • How he tracks all of his results
  • And what he would say to someone considering doing evergreen webinars for the first time.
  • And more...

There are two big takeaways I want you to listen for…

First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.

Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.

In addition, we also discuss:

  • How Grant balances incentivizing potential customers without annoying them with regular invites to his webinars
  • What a “Just In Time” option is and Grant’s experiences he’s had with them
  • How using a $17 tripwire resulted in about $17,000 of additional revenue
  • The way he got around the common objection of people saying they don’t have the money to purchase his product right now
  • Why complimentary one-on-one calls can be so useful – and the ways you can repurpose them
Download My Webinar Tracking Spreadsheet

Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.

To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142

#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)
37:59
2017-09-21 13:58:09 UTC 37:59
#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

I’m going to be discussing and answering questions about:

  • How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.
  • Where to find the local awareness objective
  • How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options?
  • We talk about how to troubleshoot ads that have just recently started running but aren’t getting results
  • How to get support from Facebook about your ads
  • How to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to
  • What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym
  • What’s a “good” CPC?  Is my CPC too high on this ad set?
  • Should you use the 1-day or 7-day click attribution window when your Objective is Conversions?
  • Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site.
  • And more!

This episode is chock full of actionable stuff.  

I hope you can take what you learn and immediately put it into action in your business.

#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou
48:47
2017-09-21 13:58:09 UTC 48:47
#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:
  • The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
  • We break down Steve’s entire FB ads strategy, including:
  • His full retargeting strategy
  • How he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)
  • The offers he makes
  • How he pays for his Facebook ads before people have even left his thank you page
  • How he uses Facebook video ads
  • Why he loves lookalike audiences and his strategy for using them
  • Why he doesn’t max out scaling his FB ads
  • Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
  • What their landing page looks like when sending people from ad to product page
  • What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
  • And What Steve would do if he were starting from scratch

With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.

#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads
44:33
2017-09-21 13:58:09 UTC 44:33
#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.

And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.

Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.

He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.

On the Show Today You’ll Learn:
  • Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goal
  • The philosophy behind WHY he created and followed this strategy
  • The FB ads strategy he used to build a FB group community of almost 9K people and then how they leveraged that group to drive the success on Kickstarter
  • What he considers the real magic behind his success
  • What is the “Gruen Effect” and how it can be applied to online marketing
  • How they tracked the success of their Kickstarter ads since you can’t place the FB pixel on the site.
  • How they set up the actual Kickstarter campaign including the video storyboarding and incentives they offered.
  • Why it’s good to have multiple offers and product variations when using the Kickstarter platform
  • The importance of building scarcity into your offer…
  • And a whole lot more…

As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.

ADvantage Plus

I’m BEYOND excited to announce the creation of my brand new group coaching program -- ADvantage Plus!

ADvantage Plus is a 12-month application-only group coaching program which includes the following:

  • A Group video coaching call (face-to-face on Zoom) with me each month
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • Ticket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)
  • Private Facebook Group

Accountability, Community, Coaching

This group coaching program is all about accountability, community and coaching.

THIS is the stuff that puts you on an accelerated growth path in your business.

Yet, it’s so often missing for so many online entrepreneurs.

If you’re an online entrepreneur who is scaling, growing & automating your business...

And you’re ready to surround yourself with other successful, like-minded and motivated entrepreneurs and accelerate the growth of your business...

And you feel like strategizing, coaching and networking is currently missing in your business…

I'd like to invite you to learn more and submit your application for the ADvantage Plus coaching program here

**The deadline for applications is June 30th, 2017!

#138: Facebook Ad “Objectives”: What They Mean + How to Use Them
30:26
2017-09-21 13:58:09 UTC 30:26
#138: Facebook Ad “Objectives”: What They Mean + How to Use Them

On today’s episode, we’re talking all about Facebook ad “Objectives”.

Specifically…

  • What’s the difference between each ad Objective
  • Which one to choose
  • How to use them
  • What they mean in your Facebook ad campaign
  • And, some exceptions you might want to make when it comes to choosing your ad Objective.

I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.

So we’re gonna dive head first into it all today…

New Facebook Ads Feature!

Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.

You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?

Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.

 

The reason for that is because your pixel isn’t getting enough data to learn who is converting on your ads.  Remember, when you’re Objective is conversions, the pixel needs 15-25 conversions per week -- enough data to begin “learning” who is converting.

Now, with this new feature, you’re going to have the option to improve delivery.

You’ll be able to allow an Ad Set to temporarily “fall back” to optimizing for clicks (remember our Objective here is ‘Conversions’ and thus we’re optimizing for a specific conversion like opt-ins or registrations), IF Facebook doesn't have enough conversion data to optimize for the conversion on the Facebook pixel that the Ad Set is being optimized for.

Delivery will then be boosted by optimizing for link clicks in the initial stages of the Ad Set IF the Ad Set is under-delivering.

With this new feature, you’ll have two options to choose from:

Standard:

This option sets a strict end point for when Facebook will stop optimizing for link clicks -- after 15-25 conversions, 1,000 link clicks or 7 days (whichever comes first).

From then on, the Facebook will only optimize for conversions - even if that means Facebook can't find enough conversions for you and the Ad Set stops delivering before the budget is spent.

OR

Extended:

This option optimizes for link clicks and conversions until the Ad Set captures 15-25 conversions or the budget is spent.

If the Ad Set doesn’t capture 15-25 conversions, the full budget may be spent on many link clicks and few conversions.

Soooo, be on the lookout in your Power Editor and Ads Manager.  

This is pretty cool stuff and I’m excited about this new feature!

Facebook Ad Objectives

As you can see from the above image, the Objectives are broken into 3 sections:

  • Awareness: Objectives that generate interest in your product or service.
  • Consideration: Objectives that get people to start thinking about your business and look for more information about it.
  • Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

These are the 3 phases of a sales funnel.

So what is each one do?  Let’s have a look...

Brand awareness:

Increase awareness for your brand by reaching people who are more likely to be interested in it.  Facebook has this data from all the tons of brand campaigns that have been run, and they’ve analyzed that the longer someone spends with an ad, the more likely they are to remember it.

Reach:

Show your ad to the maximum number of people in your audience.

Traffic:

When your goal is to get people to click on your ad and go to your landing page, website, app, etc…

Engagement:

Get more post engagements, Page likes, event responses or offer claims.

App installs:

Send people to an app store where they can download your app.

Video views:Get more people to view your video content.  This is like awareness but using video.

Lead Generation:

This is Facebook’s Lead Ad -- when you want to get leads from people interested in your brand or business.  NOTE: I highly recommend using a 3rd party tool like Zapier or SyncSumo to automatically bring the leads from Facebook into your email CRM.

Conversions:

When your goal is to get people to convert on your landing page (opt-in, sale, etc…)  NOTE: I wouldn’t use this for high-priced products/services.

Product Catalog Sales:

Create ads that automatically show products from your product catalog based on your target audience.

Store Visits:Promote multiple brick-and-mortar business locations to people who are nearby.

When to Use Each Facebook Ad Objective

First and foremost, use the Objective that most aligns with your goal.  

This is exactly why you need to do the upfront work of being crystal clear on WHY you’re running your Facebook ads -- what’s your goal?

And unfortunately, as critical as this step is, this is the work that most people don’t want to do.  Back in episode 109, The Critical Work Needed for Successful Facebook Ads, I talk all about this.

When you’re clear on what the goal of your campaign is, you can select the Objective that aligns with it.

Here are some examples:

If your goal is to get people to opt-in for a free download or register for a webinar or event, I’d go with Conversions.

You could also test Lead Ads, but again, make sure you’re using a 3rd party tool to ensure those leads are automatically getting sent from FB into your email CRM.

If your goal is to send people to a piece of content so you can build an audience that you can then retarget to, your Objective in the initial campaign would be Traffic and then in the retargeting campaign, it would be Conversions.

If you’re running a video ad with the intention of building engagement audiences so you can retarget viewers of your video with an offer, I’d still recommend going with the Objective that aligns with wherever you’re sending traffic, like to an opt-in/registration (Conversions) or a piece of content (Traffic).

But you also might want to test Video Views as your Objective since your real intention is to build those engagement audiences so you can retarget.

Exceptions When Choosing Your Facebook Ad Objective

There are always exceptions and different things to test when it comes to choosing your Objective.

For example, if you’re a local business and you’re simply trying to reach as many people as possible in your small market, even though you might be trying to get people to download a coupon or special offer, you might want to try the “Reach” Objective because that sets you up to reach as many people as possible.

Or, if you’re retargeting a small yet targeted audience, you also might want to use Reach as your Objective for the same reason -- you want to get your ad in front of as many of those people as possible.

Another exception might be where you’re sending traffic to a sales page and you’re selling a higher priced product or service.  

Even though your goal IS to have people buy/convert, I’d recommend using traffic as your Objective.  

This is because when you’re using the Conversions Objective, you need to tell Facebook what conversion you want to optimize for.  

Remember that when we use the Conversions Objective, the Facebook pixel is used to track conversions. The pixel is optimizing (meaning, it’s learning and getting smarter) the more conversions you get so that it can find you more of those people who are converting.

If you’re sending people from your ad directly to a higher priced product or service, you’re likely not going to have a high percentage of those people converting.  

Thus, go with Traffic as your Objective to simply drive people to your page.

How Your Facebook Ad Objective Affects Optimization & Delivery

At the Ad Set level you have the Optimization & Delivery section.

The default settings here are affected by the Objective that you choose.

For example, if your Objective is Conversions, you’ll notice that the Optimization for Ad Delivery field defaults to Conversions.

Likewise, when you’ve chosen Traffic as your Objective, the default will be link clicks (see the image above).

I recommend going with the default which is what we normally do in my business, like optimize for conversions.  

When you go with the default settings, you’re letting Facebook’s algorithm, which has gotten very advanced and much smarter, do the work for you.  

It’s actually this optimization option, in conjunction with your Objective, that tells Facebook what to value when showing your ad to your target audience.

The bottom line is Facebook’s algorithm is set up to help you get the results you want for the lowest cost.  After all, when you have success, what are you going to do?  You’ll spend more money!   

The key here is to always be testing to see where you get the best results.  

Brand New 12-Month Coaching Program!

I’m super pumped to announce a brand new coaching program that I’ve put together, called ADvantage Plus.

ADvantage Plus is an application-only 12 month coaching program which begins this July (2017) and it includes the following:

  • 1 Group Video coaching call with me each month (we’ll do this face-to-face on Zoom)
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • A Ticket to attend both of my FBA Live workshops which are multi-day teaching and hands-on implementation
  • And a Private Facebook Group community

ADvantage Plus is for you if you’re looking for an accelerated path in growing your business and you think accountability, community and support will be helpful to you.

Like I mentioned, this is an application-only coaching program so if you’d like to learn more and apply, just visit: rickmulready.com/plus

#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads
49:09
2017-09-21 13:58:09 UTC 49:09
#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.

Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.

After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.

Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more.

On the Show Today You’ll Also Learn:
  • Why knowing their numbers was one of the most critical things Amber and her partner did in their business
  • The offers she’s using to attract clients
  • Why upsells are critical to the success of her ad campaigns
  • Why it took a while to gain momentum with her Facebook ad
  • How she targets her ad
  • The different types of things they test with their Facebook a
  • Since they’re a boudoir photography business, how they make sure they’re compliant with Facebook’s ad policies
  • And a whole lot more…

If you’re a business who is marketing using a variety of channels, you’re going to love this episode.

It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves.  She’s a great example of how sticking with testing pays off.

#136: 3 Steps to Writing GOOD Copy with Kira Hug
57:29
2017-09-21 13:58:09 UTC 57:29
#136: 3 Steps to Writing GOOD Copy with Kira Hug

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...

Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.

Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.

These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…

In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.

You’ll Also Learn:

  • The first thing to do before writing any copy
  • Where to find out what your ideal customers are saying about your niche.
  • How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!
  • Ways you can survey and interview your audience to really hear what people are saying
  • What the 5 levels of awareness are, which level most of your customers are likely at, and how to write for them
  • What “sticky copy” is and why it’s important
  • Why thinking through the channels that you’re writing for is crucial
  • What to look for when hiring a copywriter -- 3 questions to ask, including one question most people aren’t comfortable asking…

You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today.

I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug.

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)
36:53
2017-09-21 13:58:09 UTC 36:53
#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.

If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

Today, we pick up where we left off in Part I and you’ll learn:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • Best practices for landing pages that are converting right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)
40:32
2017-09-21 13:58:09 UTC 40:32
#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.  

Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.

The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…

In Today’s Episode You’ll Learn:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

And make sure to tune-in next week when we have Part II, where we dive into:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • What kind of landing pages are converting best right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
54:37
2017-09-21 13:58:09 UTC 54:37
#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads

If you’ve ever wondered how you can create a thriving online business while having a full-time job…

Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...

This episode is for you.

On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.

In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.

And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.

Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.

On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.

For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic...

How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him.

On the Show Today You’ll Learn:
  • How Brett started off in May 2013 with 800 emails in his Constant Contact account and decided to test selling his first course for just $59. He went on to do $22K the rest of that year.
  • We get into how Brett started 4X’ing his revenue each year since
  • We break down all of his courses, and the journey he wants new leads coming into his business to take
  • Why losing money sometimes on the front end of his paid traffic is ok with him
  • How Brett is a master of repurposing content so he can build trust with his target audience
  • What Brett’s super power is, in my opinion anyway, that has allowed him to be so successful
  • What his team looks like
  • And a whole lote more…
Brand New Free Live Online Training: April 19th and 20th

Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses.

I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more. If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)
28:32
2017-09-21 13:58:09 UTC 28:32
#132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.

On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.

We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more...

On Today’s Show You’ll Learn:
  • Facebook’s new (free) targeting research tool to hone in your ideal audience.
  • How accurate the Facebook demographics targeting is and where the data comes from.
  • How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?
  • How to duplicate ads while ensuring the social proof carries with the ad.
  • How to target your local market if it’s small (without getting an error from Facebook)
  • The platform I recommend if you’re looking to launch a paid online course
  • And more...
When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode… Brand New Free Live Online Training: April 19th and 20th How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! 

During this FREE training, you'll learn:
  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1.

FBA Live!

#131: How to Scale Your Facebook Ads (Without Ruining Your Results)
27:35
2017-09-21 13:58:09 UTC 27:35
#131: How to Scale Your Facebook Ads (Without Ruining Your Results)

Ever tried scaling your Facebook ads only to see your costs increase?

If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads.

And, unfortunately, it’s all too common because most people approach it the wrong way.

That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.

On Today’s Show You’ll Learn:

  • What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.
  • How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.
  • What Facebook ads’ auction is and how to “play” it to your advantage.
  • How to find the most quality leads within your target audience and why it costs more to do so.
  • Three strategies for finding new relevant target audiences for your campaigns.
  • Ninja ways to use Facebook’s duplicate feature for scaling your ads.
  • And much more!

Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing.

Brand New Free Live Online Training: April 19th and 20th

How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!

During this Free Training, You'll Learn:

  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1

#130: Facebook Messenger Ads (Case Study + How To)
19:44
2017-09-21 13:58:09 UTC 19:44
#130: Facebook Messenger Ads (Case Study + How To)

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.

A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.

We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka

Needless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.

They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.  

On Today’s Show You’ll Learn:   
  • Our strategy behind how we used Messenger ads including who we targeted and why
  • Where Messenger ads fit in your funnel and how to strategically use them to move people closer to a sale
  • How we leveraged the questions we were getting as a result of the ads to make “on-the-fly” changes to our email sequences
  • The two types of Messenger ads, and who you can (and can’t) target with them  
  • What the #1 thing (IMO) you need to consider when running Messenger ads
  • What ManyChat is and how it can be strategically used as a next-level messaging platform to communicate with potential customers  
  • And much more...

#129: Biggest Landing Page Mistakes (And How to Avoid Them)
31:20
2017-09-21 13:58:09 UTC 31:20
#129: Biggest Landing Page Mistakes (And How to Avoid Them)

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.

With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.

As you listen the show, keep in mind…

Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…

All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you.

On Today’s Show You’ll Learn:

  • Why a template is absolutely crucial to have before you start designing your landing page
  • Optimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing page
  • Your copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use
  • “Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages 
  • People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to use
  • If you’re going to split test on your landing page, what do you test first?
  • And much more!

Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. 

And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.

#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch
31:25
2017-09-21 13:58:09 UTC 31:25
#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:
  • Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
  • The exact ad copy and images used to speak directly to our target audiences.
  • The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
  • How we scaled our Facebook ads campaigns without ruining our good results.
  • The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
  • How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
  • And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.

Thanks for listening...

#127: How to Ensure Your Paid Traffic & Business is Protected Legally
43:35
2017-09-21 13:58:09 UTC 43:35
#127: How to Ensure Your Paid Traffic & Business is Protected Legally

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…

...the importance of the legal side of paid traffic and running your business.

And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.

I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...

It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.  

So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.

Here’s what you’ll learn:

The critical “legal” things you need to think about when you're running paid traffic.  And, for example, why just abiding by Facebook's ad policies isn't enough.

How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).

What the difference is between a Privacy Policy and Terms of Service, why you need them and where to get them

The difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...

Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.

And, we also dive into the TOP questions you should ask before hiring a lawyer.

And a whole lot more...

Super important episode here talking about this stuff.

#126: (Encore Episode) How To Niche Down For Success As A Facebook Ads Manager
48:01
2017-09-21 13:58:09 UTC 48:01
#126: (Encore Episode) How To Niche Down For Success As A Facebook Ads Manager

On the podcast today, I’m trying something I’ve not done yet on the show…

This is an encore of one of the most requested episodes we’ve done yet on the show.  

Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.  

And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation — you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:
  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow-up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…
5 Steps to Creating a Profitable Facebook Ads Business Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads BusinessGo From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3 unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

#125: How to Create Your Ideal Facebook Ads Business with Amanda Bond
50:21
2017-09-21 13:58:09 UTC 50:21
#125: How to Create Your Ideal Facebook Ads Business with Amanda Bond

If you have a Facebook ads business or want to start one at some point, you’re going to love this episode of The Art of Paid Traffic.

Joining me on today’s episode is my friend Amanda Bond (aka - “Bond”), who is a Facebook ads strategist and owner of an extremely successful business managing Facebook ads for others.

You’ll hear how she’s become one of the more sought-after Facebook ad managers around – and she does zero marketing of her service.

Bond’s actually one of the few people I would trust running my own ads.

She shares the story about the success she had with her first local event (these results are amazing!) and how it led to the creation of her current business.

Hear how she went from being terrified to price her services at first, to now only working with her ideal clients…

Bond describes what she did when first scaling her business, along with the need that she filled when she hired her first team member.

After listening to this episode, it’s not hard to understand why after 125 episodes of the podcast, this might be my favorite one to date.

You’ll Also Learn In This Episode:
  • How to avoid being the bottleneck of your own success.
  • How Bond had to work through her own insecurities to successfully scale her business
  • We talk about When starting a FB ads business, people feel that have to take any client. Amanda shares how she got to the point where she’s only working with people that fit her ideal client.
  • Why Amanda was terrified to price her Facebook ads services (it didn’t feel like work so she didn’t feel qualified to charge the rates she was hearing).
  • How she was able to show appreciation to her loyal clients while still increasing her rates significantly
  • How she determined her company’s values and how that has helped her identify her ideal clients going forward
  • She’s clearly identified what role she wants to play in her business in the future (and how she is building up the support to get there)
  • Her step-by-step strategy and process when she starts working with a client
  • What’s working well for her right now from a Facebook ads perspective
  • And a LOT more...
5 Steps to Creating a Profitable Facebook Ads Business Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads Business

Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3, unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

#124: Maximizing Your Facebook Ads Results & More Q&A
22:00
2017-09-21 13:58:09 UTC 22:00
#124: Maximizing Your Facebook Ads Results & More Q&A

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...

You’ll also learn things like:
  • Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategies
  • What Facebook is now cracking down on in regard to ad copy when you’re retargeting
  • Should you be using “all placements” when setting up your ads?
  • Audience size before you can start retargeting
  • A reminder about other things that Facebook is also checking during the ad review process
  • When scaling your ads how much should you increase your daily budget by
  • What conversion window should I be optimizing for when I’m trying to get conversions?

And more…

If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.

In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.

That’s why I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider with potential clients before you bring them on as clients.

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/124

#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon
41:03
2017-09-21 13:58:09 UTC 41:03
#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:
  • Five ways to learn exactly what to write to your email list
  • Two key strategies for increasing your email open and click rates
  • How to hone in on specific segments of your email list so you can speak directly to them
  • Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
  • Why you can have some of your successful promotions even with a small email list
  • How Andre has won several affiliate promotions with email lists under 1000 people
  • How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
  • We dive into segmentation and automation
  • You’ll learn the Framework of successful email marketing
  • And a lot more…

 

#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet
41:48
2017-09-21 13:58:09 UTC 41:48
#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.

On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.

Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.

Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…

The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,

As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.

A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.

And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.

Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode.

In Today’s Episode You’ll Learn:
  • The types of campaigns Mike ran for the local pizza restaurant that got him such great results
  • The offers that that generated these results
  • How Mike gets his clients and the pricing strategy he’s currently using
  • The realization that Mike made that led to him create a business that serves others
  • Why a strong call to action isn’t just nice to have, it’s a necessity…
  • Do you need hundreds, or even thousands of dollars to execute a successful Facebook ads campaign?
  • How going too high-end when it comes to video quality can actually hurt your campaign, especially if the business is local
  • How Mike’s strategy for targeting birthdays via Facebook helped one of his clients boost sales - while growing their email list
  • And more...

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/122

#121: Starting a Facebook Ads Management Business: 5 Critical Steps
23:39
2017-09-21 13:58:09 UTC 23:39
#121: Starting a Facebook Ads Management Business: 5 Critical Steps

Want to have a business managing Facebook ads for other businesses?

Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle…

Or maybe you want to learn Facebook ads so you can have a full-time gig managing ads for other businesses…

Maybe you’re already really good at Facebook ads and now want to create a business with your skillset, but you’re not sure where to start and how to get clients…

If you’re nodding your head to any of these, there are 5 things you need to consider as you start working with clients.  

These are actually critical even if you’re already managing ads for other businesses.

You see, Facebook ads are hands-down the fastest and easiest ways to grow a business, whether it’s an online business or a local one.

Yet a ton of businesses don’t want to manage their own ads, which is why there’s massive opportunity to have a thriving business as a Facebook ads manager.

On today’s episode of The Art of Paid Traffic podcast, I’ve answered the biggest questions I get about starting a business managing Facebook ads for other businesses.

In the episode, you’ll learn all about:
  • Figuring out exactly who your ideal client is
  • How to land your first customer
  • The biggest mistake people make with niching down and why it can be the difference between quickly scaling and trudging along.
  • Why being a jack-of-all-trades can slow your progress and growth as an agency.
  • We dive into pricing and how much you can charge for your services.

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/121

#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners
31:39
2017-09-21 13:58:09 UTC 31:39
#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…

...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.

Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.

I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive.  

I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.

I really enjoyed this interview with Vinny and I think you’re going to as well.

In Today’s Episode You’ll Learn:
  • How Vinny came up the idea for a Catholic planner and the steps he took to bring it from concept to reality
  • How he generated $400,000 in sales using ONE Facebook ad with an “engagement” objective — while not having any inventory.
  • Why even though his goal was “conversions”, the “website conversions” objective for his Facebook ads didn’t work.
  • How Vinny used storytelling as a foundation for selling his planners
  • How Vinny’s Christian planner has reached 6-figures in two months
  • What Vinny’s Facebook ads strategy for selling his planners is going for forward (hint: it’s different than what got him to where he is now)
  • And a whole lot more...
 

The Key to Successful Facebook Ads in 2017
17:18
2017-09-21 13:58:09 UTC 17:18
The Key to Successful Facebook Ads in 2017

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  

Really, this is the key to any paid traffic whenever you’re running it.

You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  

It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.

I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  

Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.

In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.

#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy
38:20
2017-09-21 13:58:09 UTC 38:20
#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.  

In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.

Video in 2017 is shaping up to be no different.  With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.

That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch.  

Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers.

In Today’s Episode You’ll Learn:  
  • We break down Brandon’s entire video strategy from start to finish
  • You’ll learn the specific types of videos Brandon used
  • Why he strategically chose to use the videos he did s
  • How long the videos were…
  • The specifics on how he set his Facebook video ads up
  • How much everything cost him, including his specific ad costs
  • And we go into his entire selling process from start to finish
  • And a whole lot more...  

We go deep on this one today so get ready to take a few notes.

#118: Changes & (New) Strategies for Selling More Products in 2017
41:14
2017-09-21 13:58:09 UTC 41:14
#118: Changes & (New) Strategies for Selling More Products in 2017

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.

Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program.  He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the goto guy for selling on Amazon.

He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.

For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017.

That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.

Even if you don’t sell products on Amazon, you won’t want to miss this episode because all of what we talk about today is relevant for online businesses selling things — whether it’s physical products or courses or consulting, etc…

On Today’s Show You’ll Learn:
  • A list-building strategy that helped Scott grow a list from 0 to 4000+ email subscribers -- in less than a week
  • The strategic approach Scott uses to break into untapped niches and skyrocket sales right out of the gates
  • The super simple way Scott was able to get his content in front of millions of people for only $110
  • Scott’s secret sauce that’s allowed him to increase his online sales, despite platforms imposing more and more restrictions on selling
  • Why you can’t rely on an audience that lives solely on platforms like Facebook, Amazon, etc. (i.e. platforms you don’t own)
  • And a lot more…

#117: Why I Cut Almost ½ My Email List (don’t make this mistake)
20:27
2017-09-21 13:58:09 UTC 20:27
#117: Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right?

Well I made a BIG mistake with my email list recently.

You see, I removed almost half of the people from it a couple weeks ago.

Yep, you read that right -- I cut almost HALF.

That wasn’t my mistake, though.  

Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.

We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.

And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…

On Today’s Show You’ll Learn:

  • How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups.
  • When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.
  • Starting a new year is the perfect time to clean your list -- especially if you’re making the same mistake I did by not having done it in a long time.
  • And a lot more…

 

#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill
38:42
2017-09-21 13:58:09 UTC 38:42
#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…

You know...

The 6-figure funnel strategies…

Using paid traffic for 7-figure launches…

The “click-worthy” stuff, if you will.

But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience.

It’s all about having spot-on messaging throughout your sales funnels.

That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill.

Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.

Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.

On Today’s Show You’ll Learn:

  • Liston’s advice on how to prioritize the messaging you use in your your sales funnels
  • Why your messaging is key when it comes to standing out among your competitors and staying fresh in your audience’s memory
  • How to ask questions that prompt valuable answers, so that your target customers practically write sales funnel copy for you
  • Simple strategies for collecting and using customer insights
  • A ton of quick wins you can apply to tweak, test and optimize messaging within your sales funnel
  • And a lot more…

#115: 9 Facebook Ads Updates You Need to Know About
27:53
2017-09-21 13:58:09 UTC 27:53
#115: 9 Facebook Ads Updates You Need to Know About

It’s no secret that things on Facebook are constantly changing.

Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience

That’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know.

On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.

Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet.

As a matter of fact, I don’t even have all the updates I’m going to be talking about! Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any updates and changes.

Because I know this stuff can have a big impact on the success of my ad campaigns.

If you’re still missing some of the updates you hear about on the show, just know that it’s only a matter of time before Facebook rolls these new features out to everyone. Listen to this week’s episode to make sure that you’re  prepared, informed and up to date.

On Today’s Show You’ll Learn:

  • The #1 update you need to make ASAP (if you haven’t already)
  • What to do if/when your Ad is disapproved
  • How key changes to the Ad setup process could impact the success of your campaigns
  • Exciting new retargeting options, plus if/when/how to start testing them as part of your own paid traffic strategy
  • Why Facebook is retroactively disapproving some Ads that are currently running
  • A few awesome enhancements like revamped reporting and a Creative Hub where you can mock-up Ads
  • And a lot more…

#114: 3 Ingredients of a High Converting Offer
41:24
2017-09-21 13:58:09 UTC 41:24
#114: 3 Ingredients of a High Converting Offer

On Episode #114 of The Art of Paid Traffic, my friend and business coach James Wedmore is making a return appearance to dive deep on a topic I know a ton of people struggle with…

...how to create and sell high-converting offers.

Since almost the very beginning of my entrepreneurial journey, I’ve been working with James as my coach -- and we’ve focused a ton on creating and communicating offers that convert.

During our conversation, you’ll see how focusing on this topic is really what’s allowed me grow and scale my business to where it is today.

I’m super pumped to have James back on the show, because the guy is a master when it comes to putting together a clear, actionable plan.

And not just any plan.

A plan you can actually follow to achieve real results in your business.

It’s why James has played a big role in helping a ton of today’s most successful entrepreneurs and online marketers take their success to a whole new level.

The stuff James and I cover in this episode has the power to totally simplify process of growing and scaling your business with high-converting offers. You may even want to listen to this one a couple of times because it’s absolutely packed with value. I can’t wait to share it with you!

On Today’s Episode, You’ll Learn:

  • All the essential pieces of a high-converting offer
  • How James helped me gain clarity and develop a plan I could follow to grow and scale my business
  • Several examples of how some of today’s most successful business owners have developed and sold high-converting offers
  • Why your customers have the answers about the high-converting offer you should create
  • Which offers are easiest to sell and which are easiest to scale
  • The thing most people are missing when it comes to creating and communicating high-converting offers
  • And a LOT more…

#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born
41:57
2017-09-21 13:58:09 UTC 41:57
#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born

Let’s face it, it’s human nature to procrastinate.

This is almost always true when whatever we’re procrastinating has some risk attached to it.

One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action.

In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy.

On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business.

Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way.

And while he’s mastered the art of getting people to take action and buy NOW, the real reason I invited Jack on the show is because I’m a big fan of his whole approach to this sort of stuff.

Of course, we talk about a ton of things you can do to increase sales with limited promotions. What I think you’ll appreciate most, though, is that our conversation keeps coming back to the theme of marketing and selling with authenticity and integrity.

On Today’s Show You’ll Learn:
  • Why people procrastinate and what this means for business owners who need people to take action now
  • What makes opportunities and offers seem more valuable to your audience
  • Why Robert Cialdini’s book, Influence: The Science and Practice of Persuasion is must read for anyone who has something to sell.
  • Examples of companies using urgency and scarcity in recent campaigns
  • How to use flash sales, plus a specific example from my own business
  • Strategies for adding an element of scarcity to your offers
  • How to incorporate authenticity in every element of your marketing automation
  • How to help your audience overcome procrastination so more people buy during launches
  • And a lot more…

#112: How to Create High Converting Pinterest Ads with Alisa Meredith
41:57
2017-09-21 13:58:09 UTC 41:57
#112: How to Create High Converting Pinterest Ads with Alisa Meredith

Have you decided on which new marketing strategies you want to test out in 2017?

As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that...

But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.

The big problem that even the smartest marketers run into when it’s time to try something new with their online marketing, is a classic case of overwhelm. They have a hard time deciding which platform, strategy or tactic to actually test when there are endless possibilities.

That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business.

On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.

Alisa has helped a ton of her clients think differently about Pinterest as a platform so they can understand if their business can be marketed successfully on the site.

Not to mention, she’s literally written the book on how to use promoted Pins effectively for your business. Although I haven’t used Pinterest to promote my own business yet, this conversation with Alisa definitely opened my eyes to possibilities I’d like to explore as I put together my game plan for 2017.

So, even if you’ve never considered using Pinterest for business purposes, today’s episode has a ton of great info about what’s working right now on the platform.

And since my goal is to help you narrow down the best strategies to test for growing & automating your business, I’m pumped for you to hear Alisa’s expert opinion about whether or not your business should be advertising on Pinterest and if so, how to get the most out of it.

On Today’s Episode, You’ll Learn:
  • 3 tests to tell you if your business should be on Pinterest
  • How to track conversions with Pinterest ads
  • 3 types of ad campaigns to run on Pinterest
  • The campaign type Alisa says you should try for your business
  • How to bid on Pinterest ads to minimize your costs
  • The difference between keyword targeting & interest-based targeting on Pinterest
  • Different types of pins you can select for ads, including new options that are coming
  • The characteristics of a high-converting promoted pin
  • What can cause Pinterest to reject your ads
  • And a lot more…

#111: How To Niche Down For Success As A Facebook Ads Manager
47:03
2017-09-21 13:58:09 UTC 47:03
#111: How To Niche Down For Success As A Facebook Ads Manager

“The riches are in the niches...”

If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it.

By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.

I feel like this idea comes up as a key piece of advice both to brand new entrepreneurs who are just starting out, and to more experienced business owners who are looking to take things to the next level.

And that’s one of the reasons I know this week’s podcast episode has the potential to be a real game-changer for people.

On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation -- you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:

  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…

#110: Are You Choosing the "Right" Facebook Ads Objective?
30:13
2017-09-21 13:58:09 UTC 30:13
#110: Are You Choosing the "Right" Facebook Ads Objective?

When you want to create a successful Facebook ads campaign, what do you do?

Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109)

Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…

It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running.

...selecting your “Campaign Objective”.

With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals.

But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.

And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results.

This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign.

On Today’s Show You’ll Learn:
  • The ins and outs of each campaign objective Facebook currently allows you to select when you’re setting up your Ads
  • How to select an objective that fits your overall goal for the campaign
  • Which category of objectives you should focus on when you go to setup a new campaign in Ads Manager or Power Editor
  • Where your budget is being spent when your Ad is up and running
  • How to optimize your ads so that Facebook’s algorithm works for you
  • The objective and optimization settings I suggest for most people’s businesses and marketing goals
  • And a lot more…

#109: The Critical Work Needed for Successful Facebook Ads
26:53
2017-09-21 13:58:09 UTC 26:53
#109: The Critical Work Needed for Successful Facebook Ads

Hard work is, well, just that -- hard work.

It's stuff we don't always like doing yet the reward on the other side is often the greatest. 

We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts.

I get it, I'm like that too sometimes.

It's a mindset I often see when I work with students who want to use Facebook ads for their business.

They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates.

Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”.

This is the stuff that needs to happen before you even begin setting up your ad campaign.

On this episode of The Art of Paid Traffic, I cover all aspects of that “pre-work” and explain the three critical elements of a successful Facebook Ads campaign.

I break down the details of exactly what you need to spend time on if you want your Facebook Ads to be successful.

You'll learn the ins and outs of the “hard work” most people miss, or simply don’t want to do, before they start running their Ads.  The hard work that will drive a successful campaign.

The good news is that a big part of what makes this work seem daunting for people, is just the fact that it’s brand new and feels unfamiliar.

So, what do you say we fix that today?

Let’s get into it so you can get using Facebook Ads the right way...

...to see real results that grow your business each and every day.

On Today’s Show You’ll Learn:
  • The step-by-step system to quickly grow your business with Facebook ads
  • Why most people think Facebook Ads will make money magically start flowing into their bank accounts...and why (unfortunately) they’re wrong
  • Which types of offers work best as part of a Facebook Ads strategy
  • What you need to do to convert your Facebook audience into high-quality leads
  • How the 3 critical elements can help you convert leads into a long term customers
  • A game plan you can leverage to see almost immediate results with your Facebook Ads
  • And a lot more…

#108: How to Write Better Copy by Hacking Your Ideal Customer
40:45
2017-09-21 13:58:09 UTC 40:45
#108: How to Write Better Copy by Hacking Your Ideal Customer

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.

For some people it’s systems…

For others it’s strategy…

For me, it’s copywriting.

If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.

In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.

Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the  biggest sources of frustration for me in my business, and also for many of my students.

That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.

Hattie and I have been working together in my business for a little while now.

I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.

Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world -- Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few.

She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program.

I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you.

On Today’s Episode You’ll Learn:

  • Best practices for writing ad copy, sales copy, emails and more
  • Hattie’s 5-step process for hacking your ideal customer’s mindset to write better copy
  • The questions to ask if yourself to understand what your ideal customer is thinking
  • What you should do if you don’t know the answers to those questions
  • 7 words that make Hattie cringe when she’s reading other people’s copy
  • Where you can find entire communities full of your ideal customers
  • How those communities can help you write copy that attracts the exact people you want to work with
  • And a lot more…

#107: How to Allocate Your Local Marketing Budget + Other Q&A
33:11
2017-09-21 13:58:09 UTC 33:11
#107: How to Allocate Your Local Marketing Budget + Other Q&A

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.

I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.

Heck...the whole world of online marketing, in general, is constantly shifting.

Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.

One of my favorite parts of every training I do is the Q&A.  I love seeing the types of questions people ask.

And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.

(I also decided to do a LIVE ENCORE online training since so many of you asked for it -- How to Grow Your Local Business With Facebook Ads This Holiday Season (While Cutting Your Marketing Budget) -- on Wednesday, October 26th at 9am PST.  Click here for the agenda and to reserve your free spot.)

It’s been awhile since I’ve done a Q&A episode here on The Art of Paid Traffic, so I’m pumped to cover a range of Facebook Ad-related topics with you this week.

Real quickly though, I mentioned that these questions were asked on a live training I did on Facebook Ads for local businesses. But if you’re an online business owner, there’s still a ton of value for you on today’s show. So, you definitely don’t want to miss this one!

We’ve got a lot of great stuff to cover, so let’s get into it...

On Today’s Episode You’ll Learn:

  • How to allocate your total marketing budget
  • Tracking the ROI of your Facebook Ads
  • Creating the perfect offer for your target audience
  • Strategies for targeting Ads when your business appeals to a broad audience
  • Best practices for Facebook Ads retargeting
  • How to interpret your metrics and use them to make decisions about optimizing your Ads
  • And a lot more…

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star
42:37
2017-09-21 13:58:09 UTC 42:37
#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

Alright AOPT listeners, I’ve got a question for you:

When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling?

Do the the colors catch your attention?

Or maybe it’s the image?

Are you someone who mostly looks at videos?

The point is, we all know that the visual aspect of a Facebook Ad is important -- because it’s how the Ad actually grabs our attention in the first place.

Still, when it comes to setting up our own Facebook Ads, I know a lot of people spend a ton of time focused on planning, budgeting and targeting their Ads. And the content of the Ad is sort of an afterthought.

That’s why I invited my friend Jasmine Star to join me on Episode #106 of The Art of Paid Traffic...

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

Today, she’s joining me on the podcast to share how her creative approach to Facebook Ads helped her attract, qualify and convert crazy-high numbers during her very first online course launch.

Jasmine and I talk about why she’s super strategic about the visual content she uses in her Facebook Ads. Plus, we dive into the specifics of how she creates image and video Ads that capture her ideal audience’s attention (the key word being IDEAL).

If you’re someone who has room to improve when it comes to the visual content you use for your Facebook Ads (I’m raising my hand here!), this episode is going to give you exact strategies to make improvements right away.

And even if you’re someone who has truly mastered the art of Facebook Ads, we jump into Jasmine’s campaign metrics as well -- so don’t miss this one

On Today’s Episode You’ll Learn:

  • Jasmine’s strategy for figuring out the style and type of visuals in her Facebook Ads
  • Why creating high-performing Ads starts with understanding the needs and frustrations of your ideal audience
  • 8 steps to get awesome Ad images when working with a photographer
  • The number of images Jasmine split-tested during her launch campaign
  • Her VERY smart retargeting strategy + Ad types she ran
  • How her impressive cost and earnings per lead is inspiring her to test the limits during her second launch
  • The overall results of Jasmine’s Facebook Ad campaign
  • And a lot more…

#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman
53:37
2017-09-21 13:58:09 UTC 53:37
#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman

On the podcast, we talk a whole lot about sales funnels.

How to set them up…

How to use them to automate leads & sales…

How to track and optimize them…

But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen between when someone enters your sales funnel and the point when they become a customer.

Things like delivering the lead magnet, nurturing leads, segmentation and more…

If you’re looking to truly automate your sales process so that leads are turning into sales on auto-pilot, then you have to pay attention to all of these things.

On today’s episode of The Art of Paid Traffic, I’m talking with Greg Hickman, founder of a company called System.ly.

Greg and his team work with online businesses to strategically systematize and automate their funnels from start to finish -- so that no lead gets left behind.

Greg has experience working with all kinds of clients in a range of niches and industries. So no matter what sort of offer you’re selling online, you’ll definitely find value in the systems and strategies he shares.

If you’re just starting out, you may only have a few of Greg’s “must-have” systems in place.  And that’s totally ok!  The stuff we cover in today’s episode is going to give you something to work toward.

Or maybe you’ve been in business for a while and you do have all of the systems we discuss today in place. Our conversation will help you to understand how you can optimize you systems so that they all work well together.

Regardless of how long you’ve been in business or how many systems you’ve already got set up, I can’t wait for you to hear today’s episode with Greg. It’s going to provide you some fresh insight on how you can improve your sales funnels for even better results.

Also, quick heads up: this is a MEATY episode. I recommend listening to it more than once as I think you’ll take away a heck of alot more if you process the information a couple times.

On Today’s Show You’ll Learn
  • Greg’s 7 systems that every online business should have (or be working toward) set up
  • Why successful sales funnels fuel the customer life cycle journey
  • Where each of Greg’s systems fits into your own online sales funnels
  • How some tools and software work “synergistically” with one another and why this has an impact on your funnel results
  • What you can do to build relationships with leads who don’t buy right away
  • How long a successful email follow up sequence should be
  • The number of emails and specific times you should send them if you’re looking to optimize your follow-up sequence
  • And a lot more…

#104: Facebook Ad Critique (Improve Your Facebook Ads Now)
27:52
2017-09-21 13:58:09 UTC 27:52
#104: Facebook Ad Critique (Improve Your Facebook Ads Now)

We all want to create and run killer Facebook Ads.

But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!),  there can be quite a few elements to strategize and optimize.

For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…

And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success.  

Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads.

Heck, we can all benefit from having another set of eyes on our work from time-to-time.

So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman.

Alex was kind enough to share things like his ad copy, image, targeting specifics and a url to his landing page.

Now, I can give the full breakdown of improvements I’d make since I have the complete picture of his Ad setup.

And share with YOU, a critique of what I like and areas and suggestions for improvement.

I cover a ton of actionable tips today that you can apply to your own ads.

Make sure to reference everything that we discuss during the episode below as I’ve laid everything out for you.

On Today’s Show You’ll Learn:

  • Funnel strategies Alex is considering for his client, a local wine business that sells direct to consumer, and wholesale in several states
  • How to think differently, and see more success, when you’re targeting cold audiences using Facebook Ads
  • Why the value-first approach only works when you have a clearly defined target audience
  • A few ways you can tweak your ad copy to be more conversational
  • What Alex did right when he picked the image to use with his Ad
  • Some bonus ideas I have about alternative images, plus a video Ad that Alex could test
  • The ins and outs of creating multiple Ad sets for maximum trackability
  • And a lot more…

***Are You a Local Business? Join Me For a Free Live Online Training!

If you’re looking to:

  • Get better at targeting your exact local customers
  • Learn smarter ways to reach your local audience
  • Get “noticed” on Facebook so you can get traffic to your local brick and mortar location
  • Create effective ads to drive traffic because you haven’t been able get people to click on the ads you’ve been running
  • Learn how to tweak your current ads to get better results (been boosting those posts with little to no results?)
  • Better understand the stats/metrics in Facebook so you can have a clear understanding of your ROI…

This live online workshop is for you!

Grab your free spot here --> rickmulready.com/localtraining

#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads
34:19
2017-09-21 13:58:09 UTC 34:19
#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.

Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.

Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.

Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur.  She coaches female lawyers to find work-life balance without sacrificing their professional careers.

Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.

This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.

I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her high-ticket offer to cold traffic using only Facebook Ads and webinars.

And so far, she’s seen great success. Plus, she saved herself a ton of time and stress in the process.

The stuff Heather and I cover will give you a unique perspective on how you can take calculated risks and avoid costly mistakes with your own sales funnel strategies.

On Today’s Episode, You’ll Learn:

  • Heather’s step-by-step strategy for shortcutting the process most people use to market a high-ticket offer to cold traffic
  • The targeting tactics Heather used to reach a specific, sub-niche audience with her Facebook Ads
  • Why changing your Ads once they’re already running is not recommended, plus the impact it has on Ad performance
  • How Heather avoided making one of the biggest mistakes people make when they’re first starting out with Facebook Ads
  • Heather’s recipe for achieving fantastic funnel metrics
  • What Heather did to protect her profits and minimize the risks associated with high-ticket refunds
  • And a lot more…

#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?
24:23
2017-09-21 13:58:09 UTC 24:23
#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?

We’re switching things up on The Art of Paid Traffic this week!

On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy.

As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT.

During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...

How much should I spend on Facebook Ads if I want to have a successful webinar?

In the past, Amy and I have both always answered this question on a case-by-case basis.

Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals.

While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.

If you’re using webinars in your business,my hope is that you’ll find game-changing clarity in the content we cover today. This stuff is seriously actionable and I’m super pumped to share it with you.

On Today’s Episode, You’ll Learn:

  • The specific formula you can use to determine an ideal budget for promoting your webinar with Facebook Ads
  • A step-by-step process for predicting webinar revenue
  • The funnel metrics you need to consider when determining what you should spend on Facebook Ads
  • How to map out a gameplan strategy that minimizes your Cost Per Lead (CPL)
  • The benchmark numbers Amy and I recommend shooting for when it comes to your CPL, webinar show-up rates and other must-know funnel metrics ...
  • Ninja retargeting strategies to help you optimize your webinar registration rates
  • Bonus tips on where and how you can promote your webinar to more people, without increasing your FB Advertising budget
  • And a lot more...

And the awesomeness doesn’t stop there...

Amy and I put together a really cool bonus for today’s episode -- a Facebook ads calculator to help you determine your exact Facebook ads budget for your next webinar.

Click the image below to get access to the Webinar Facebook ads calculator

#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)
23:02
2017-09-21 13:58:09 UTC 23:02
#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.

Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer.

If you’ve been listening to the podcast for a while, then you’ve heard me talk about how important is to “know your numbers” so you can:

  1. Measure the success of your sales funnels
  2. Make data-based decisions on where improvements need to be made
  3. Do more of what’s working and…
  4. Drive leads and sales automatically every single day

But recently I realized that a ton of people get stuck in step one because they don’t know the specific measurements to shoot for, in terms of what’s considered “successful”.

So if you’ve yet to experience the fun of optimizing and automating your funnels (#2 - #4 above), the content of today’s episode is going to help you get to the good stuff.

Just as a heads up, the stuff I cover on this show is a follow up on “the easiest and fastest way to create a high-converting sales funnel”, which we covered last week during episode 100.

If you missed it, no worries -- you’ll still get a ton of value out of today’s show. But if you get the chance, I’d encourage you to check out our 100th episode (especially because I walk you through one of my favorite sales funnel building exercises that I typically only share when I speak at live trainings).

In this episode you’ll discover benchmarks for your funnel stats and simple strategies to help you set goals and determine your success as you work to improve your funnels.

Get ready to gain clarity and confidence around knowing your numbers and figuring out what’s working… to track, improve, optimize and automate your high-converting funnel.

On today’s show you’ll learn:
  • How tracking the right funnel metrics will help you to know exactly how much you should be investing in your Facebook Ads
  • The numbers you should focus on once your sales funnel is up and running
  • The specific metrics you need to be tracking in each step of your funnel, so that you can measure success and quickly identify areas for improvement
  • Cost Per Lead, Customer Value and other most-know metrics for measuring the ROI of your FB Ads
  • Key benchmarks that will tell you when your funnel is on track for success
  • Simple strategies for improving each step of your sales funnel
  • And a whole lot more…
Enrollment for The FB ADvantage Is Re-Opening!

I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.

I’ve made some changes to the program so it’s a bit different than what it’s been in the past.

The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!

To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching…

How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday

There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:

How to Create An Automated System that Gets Leads & Sales Every Day with Facebook Ads

Facebook Metrics You Want to Be Looking At…

Look at the results that are most relevant to your Objective. Check lifetime, weekly and daily stats (depending on how long your ad campaign has been running).

For example, if your objective is:

  • “Website conversions” — look at your cost per conversion first.  Then how many conversions you’ve had and then the amount of money you’ve spent.
  • “Clicks to website” — look at your cost per click first.  Then click-through-rate and then how many clicks to your landing page.

Every niche is different so results will vary GREATLY.  Here are some general guidelines:

  • CPL = < $8
    • If you know roughly what your CPL should be, and the results you’re getting are at least 3x your expectations, pause your ad and test something new.
  • CPC = < $1
  • CTR = 1%+
  • Landing Page Conversion Rate =  > 20%
  • Sales Page Conversion Rate = ~2% average

       **If you are a B2B company, your CPL is likely going to be much higher.

  • Facebook ads Reach:  Reach is simply the number of people that your ad has been shown to. (I like to have a reach of at least 1,000 before optimizing)
  • Frequency: The average number of times a person has seen your ad.  If Frequency goes 4+, it’s time to refresh your ad.
  • Relevancy Score: A rating of 1-10 based on how your targeted audience is responding to your ad. The higher the score the lower cost you’ll pay and the more people will see your ad.
    • 1-3 — your ad isn’t resonating with your audience, change up your ad
    • 4-6 — not bad but keep an eye on the performance of your ad.
    • 7-10 — nice work, keep it up!

Webinar Stats (Benchmark Rough Guidelines):

Show Up Rate: Average is ~20-30%. Shoot for 30% +

Conversion Rate (% of people buying on webinar): Average is ~2-6%

**40-60% of your total sales during a launch where you’re using webinars will likely come post-webinar!

#100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel
24:26
2017-09-21 13:58:09 UTC 24:26
#100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel

Today we’re celebrating a huge milestone on The Art of Paid Traffic…

Our 100th episode!

I’m super pumped about this and I want to start by thanking you for listening.

Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you!

When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…

What’s the easiest (& fastest) way to create a high-converting sales funnel?

This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”

And I’m going to walk you through this same exercise here in episode 100.

You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and sales for your business every single day.

I can’t wait to share this with you, so let’s dive into our 100th episode.

On today’s show you’ll learn:

  • Why starting with a game plan is essential for tracking the success of your funnel
  • How to identify every step of your high-converting sales funnel by working backwards from your goal
  • Which parts of your funnel might be optional, depending on the type of traffic you’re targeting
  • The exact numbers you should be tracking within each step of your sales funnel
  • Which metrics to focus on so you can maximize your ROI on FB Ads
  • A checklist of tools, assets and details you need to fully finish your high-converting funnel
  • My favorite quick tips to help you work through the most common roadblocks people experience when optimizing their funnels
  • And a whole lot more…

How to Enter The 100th Episode Contest: For your chance to win a free,100-minute strategy call with me, make a short video (3 minutes or less) telling me…

  • What you do (what’s your niche and business?)
  • Why you’re a good fit for this coaching/strategy session with me
  • What you hope to get out of the session

Once your video is finished, be sure to complete these two steps:

  1. Post the video on YouTube with a description that includes: rickmulready.com The Art of Paid Traffic Podcast Contest
  2. Post the link to your video in the comments below, here on this page, rickmulready.com/100

Those are the ground rules…  

Here are a few hints to help you make your entry exceptionally compelling:

  • In your video, I want you to do more than just tell me about yourself. Really show me what you’re about. Get as creative and expressive as you feel comfortable.
  • This isn’t a “technology” contest, though – I’m not going to pick somebody just because they used a lot of fancy video effects.  But if video production is your jam, then go for it! Do whatever helps you express yourself the most.
  • My team and I will select one winner based on your initiative, your willingness to put yourself out there, your enthusiasm, and your ability to communicate clearly what you do and what you want to get out of this time together.

Enrollment for The FB ADvantage Is Re-Opening!I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.  

I’ve made some changes to the program so it’s a bit different than what it’s been in the past.  

The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!

To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching...

How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday

There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:

How to Create An Automated System that Gets Leads & Sales Every Day with Facebook Ads

#99: Understand Your Customers, Increase Your Sales with Jason Friedman
54:47
2017-09-21 13:58:09 UTC 54:47
#99: Understand Your Customers, Increase Your Sales with Jason Friedman

On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.

After all, how can you serve people if you don’t fully understand them?  Their needs?  Their challenges?

Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.

My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”.

Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.

Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc...

But if you really want to drive sales and create raving fans for life, you’ve got to dive a whole lot deeper than that.

In this episode, Jason shares specific steps you can take today to gain a crystal clear understanding of your customers.

You’ll Also Learn:

  • How to simply and clearly understand the exact needs, wants and frustrations of your customers
  • One magic question that will reveal the heart of your customer’s challenges
  • What the “customer experience journey” is and how it impacts your profitability
  • A simple way to get your customers thinking you’re speaking “directly to them”
  • A strategy for customizing and improving the experience your business offers
  • Why role playing can help you understand, and better serve, your customer’s needs
  • How to create a customer survey that actually gives you actionable responses
  • How making your customer the “hero” will help you make more sales
  • And a lot more…

#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)
26:54
2017-09-21 13:58:09 UTC 26:54
#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.

It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.

I get a TON of questions every week so big thanks to those of you who have been sending them in.

If you’d like to ask a question and be featured on an upcoming episode, simply email your question to support@rickmulready.com.  There’s going to be a lot more Q&A episodes coming your way.

The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond.

If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.

Let’s get into it...

On Today’s Episode, You’ll Also Learn:
  • How to bypass the “panic button” that many online marketers are quick to press whenever Facebook updates its algorithm
  • The only type of content you should worry about posting to your Facebook Page
  • What options you have when it comes to customizing direct-response reporting
  • How much you should charge for Facebook Ads management when you first decide to include that service offering
  • What to do when you want to shift or add an optimization event mid-campaign
  • A simple strategy for improving your sales funnel (hint: it’s all about working backwards)
  • One way that local businesses can successfully target an international audience, plus a use case example for this strategy
  • And a lot more...

Are you finding value in The Art of Paid Traffic podcast? We’d love a review!

Just head over to iTunes, search for “The Art of Paid Traffic”, select the show and then tap “Ratings & Reviews” to give a rating and enter your feedback.

We appreciate it!

Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.

#97: Google Tag Manager - The Key to Simplifying Tracking & Analytics?
25:29
2017-09-21 13:58:09 UTC 25:29
#97: Google Tag Manager - The Key to Simplifying Tracking & Analytics?

If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.

It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.

Well, Google Tag Manager (GTM) may be just the solution you’re looking for.

In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.

And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.

Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales.  He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.

My goal for this episode is to help you decide if GTM is right for you and your business.  

Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels. 

The reason I asked him to come on the show and talk about GTM was because of the simple fact that he had to master it out of necessity -- with the volume of paid ads he was running for clients, it became harder and harder to do things like:

  • Remember to change a standard event code if a client updated or tested something as simple as a Thank You page
  • Add Google Analytics code + FB Pixel + additional “tags” or “pixels” to track and target multiple audiences across multiple platforms
  • Seamlessly continue accurately tracking everything when a client created new offerings or changed anything in their funnel

Now, Deacon relies on GTM to keep everything running smoothly.

During our conversation you’ll hear how Deacon helped me understand who, specifically, should consider using GTM, and how the tool helps marketers save time.

On today’s show you’ll learn:

  • The basics of what GTM is and how it actually works
  • Who should consider using GTM in their business
  • How GTM can save you a bunch of time
  • How Deacon saves a ton of time by setting up “triggers” in GTM
  • The most useful Facebook Advertising workarounds Deacon has found since starting to use GTM
  • Specific “pain points” that GTM solves for Deacon and for other marketers whose time and attention is stretched thin
  • Why the future of online marketing is headed in a direction that will probably require us all to implement “tag management” systems
  • And a whole lot more...

#96: Lessons from Over $2M Spent on Facebook Lead Ads
36:54
2017-09-21 13:58:09 UTC 36:54
#96: Lessons from Over $2M Spent on Facebook Lead Ads

If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.

 

And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.

 

(For the record, I’d fall into the “hard-core fan of video ads” category.)

 

And then there are the Ad types that haven't exactly produced killer results.

 

One type that I, personally, haven’t loved is Facebook Lead Ads.

 

Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.

 

But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.

 

So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.

 

Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi.

 

Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads.

 

When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads.

 

The topics Massimo and I cover on this show will give you a pretty comprehensive picture of how people are using Facebook Lead Ads.

 

My goal is for you to walk away from this episode knowing whether or not Lead Ads are right for you and your business.

 

Let’s dive in...

 

On Today’s Episode, You’ll Also Learn:
  • Why AdEspresso users have spent more than $2 million on FB Lead Ads
  • Lead Ads versus website conversion campaigns -- which is more effective?
  • The most important elements of a FB Lead Ad
  • Why Massimo believes it’s best to target warm leads with FB Lead Ads
  • What placement works best with FB Lead Ads -- Mobile or Desktop?
  • The “sweet spot” number of questions to ask in your Lead Ad that will help you lower your cost per lead
  • Which types of businesses are seeing the best results from FB Lead Ads
  • How to fit Lead Ads into your current sales funnel
  • What Massimo is most excited about when it comes to Facebook Ads
  • And a lot more...

 

And, we’ve put together an awesome Facebook Lead Ads Checklist for you to accompany today’s episode.

 

This free checklist walks you through all the essential things you need to know in order to create effective Lead ads.

Grab your free FB Lead Ads Checklist by clicking the image below:

#95: How a Local Roofing Company Increased Business by 40% with FB Ads
39:55
2017-09-21 13:58:09 UTC 39:55
#95: How a Local Roofing Company Increased Business by 40% with FB Ads

Have you ever thought about the type of information your potential customers might need before they:

  1. Decide to start shopping for what it is you offer;
  2. Decide they’re ready to buy what you offer;
  3. And/or actually decide to buy from you?

 

Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. 

Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.

Think about it…

Roofing is a several thousand dollar expense.  If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads

You have to build trust and be seen as an authority first before people will want to work with you.

Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months.  40% in three months selling several thousand dollar roofs!  

And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me 

This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.

I have no doubt that this episode will inspire both local and online business-owners to consider this smart approach to using Facebook Ads to skyrocket your sales through value first.

On today’s episode you’ll learn:

  • How to establish yourself or your company as an authority using a strategic combination of education-based content and paid traffic
  • Why Adam, after several years of running Google AdWords, is now moving his full online marketing budget over to Facebook ads
  • How a value-based approach can sell for you without even selling
  • The step-by-step sales funnel strategy Adam uses to target his company’s ideal local customer
  • Adam’s secret to seamlessly overcoming customer objections
  • What you can do to optimize the success of your Facebook Ads campaigns by driving traffic to incredibly valuable, free content
  • Which campaign strategies work best for local businesses that sell high-ticket items
  • And a whole lot more…

This is the final show in our 3-part mini-series on Facebook Ads for local businesses.

If you’d like additional training, be sure and sign up for one of my free live online trainings THIS WEEK...

Live Online Training Week Of July 25th

Sign up for a day/time that works best for you here: How to Grow A Local Business (every week) with Facebook Ads

#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI
39:36
2017-09-21 13:58:09 UTC 39:36
#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.

 

Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.

 

David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.

 

During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!

 

We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.

 

Get ready to hear some great insights, tips and strategies as we cover all the details of basically every marketing move he made from the very beginning in his business, to get him where he is today.

 

In this episode you’ll learn:

  • How David spent just $5/day on Facebook Ads to significantly boost sales when people stopped walking through his door
  • The strategy David used to make over $4,000 in revenue while spending only $300 on Facebook ads.
  • Why some businesses struggle to track ROI with Facebook Ads, plus how David “hacked the system” to start accurately tracking his own ROI
  • Why you should target your competitors’ fans
  • The solution Facebook offers to help you quickly produce video ads and get more clicks on your videos
  • The specific types of Facebook Ads and paid traffic strategies David has used to see massive results (HINT: he’s crushing it with video!)
  • How specific ad types and paid traffic strategies have impacted David’s profits
  • Specific steps to film great/simple videos for your ads using your smartphone
  • And a lot more…

#93: Case Study: 4-Step Facebook Ads Strategy for Local Business Growth
24:48
2017-09-21 13:58:09 UTC 24:48
#93: Case Study: 4-Step Facebook Ads Strategy for Local Business Growth

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.

You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.

As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.

And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.

For the next 20 minutes I shared the exact strategies that I would use to grow his business.  I love breaking people’s business down like this.

It was so fun, that I decided to share these strategies with you here on the podcast.

This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.

Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes because everything we’re talking about is still super relevant to online businesses.

On today’s episode, I share the exact 4-step strategy I would use to grow Swallowtail Fly Fishing with Facebook ads: 

  • the Game Plan
  • Targeting
  • the Launch
  • Follow-Up

I also discuss what you MUST have in place before you even consider starting a campaign like this.

This episode is a step-by-step walkthrough of what’s working right now to grow your business with Facebook ads -- whether you’re a local business or not.

The FB ADvantage LOCAL Course! 

Super excited to announce that my Facebook ads course for local brick & mortar businesses is launching very shortly!

If you’d like to get on the early interest list for The FB ADvantage Local, simply click here: rickmulready.com/fblocal

#92: Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.
33:08
2017-09-21 13:58:09 UTC 33:08
#92: Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.

I met Owen Video at Social Media Day San Diego last week.

 

He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…

 

...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.

 

I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”

 

He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.

 

And you know what?  The results were amazing!”

 

He told me his click-through-rate on his videos went from 3% to over 10%.

 

Ha!  I love it…

 

He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.

 

And for me, this is where it’s gets really interesting...

 

He also got really strategic in split testing a variety of thumbnail images for the videos.

 

Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads.

 

But after hearing about Owen’s results, I may change my tune.

 

He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.

 

After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.

 

In the episode, you’ll also learn:

 

  • Owen shares how he increased the results of a Facebook video ads campaign from 3% CTR to over 10% by changing a couple of simple things — how the video was shot and the thumbnail image.

 

  • Owen shares his thought process behind split-testing the specific thumbnails he did.

 

  • The content of the Facebook video ad and the goal behind it.

 

  • We break down the sales funnel of the campaign and the strategy behind it

 

  • What Owen is doing now to increase the conversion rate on the landing page

 

  • And a whole lot more...

#91: Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More...
26:16
2017-09-21 13:58:09 UTC 26:16
#91: Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More...

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.

 

These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.

 

After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.

 

Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.

 

Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.

 

Ask your questions in the comments below or click here to visit my contact page and submit your question there.

 

Alright, let’s get into it because we cover a ton in this show:

 

On Today’s Episode, You’ll Learn:

  • How to simultaneously track leads and conversions using the new Facebook Pixel
  • Why you need original content on your landing pages if you want to remain in compliance with FB Ads policies
  • How to accurately track multiple “lead” conversions without with Standard Events and Custom Conversions
  • How to handle completely confusing ad disapprovals
  • Where to send people for maximum conversions after they click your Facebook Ad
  • Money-saving strategies for targeting saved audiences
  • My answer to one of your top questions about outsourcing Facebook Ads management the right way
  • The power of repurposing Facebook Live broadcasts as Video ads
  • And a lot more…

Got A Question You Want Answered On the Podcast?

Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna
57:37
2017-09-21 13:58:09 UTC 57:37
#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

 

Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?

With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….

It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.

Sometimes you just have to find a path and run with it.  For me, that’s been Facebook ads and paid traffic.

For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.

Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.

Now, Rachel’s realized a new passion of her own -- online courses.

She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs.

And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.

In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions.

Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions.  She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate.

You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them.

On Today’s Episode, You’ll Learn:

  • Exactly how Rachel earned an additional $90,000 in 18 months promoting other people’s products
  • Why segmenting your list is so important when you’re promoting a launch (and why this is especially true when your list is small)
  • The exact strategy Rachel used to earn $54K in 2 1/2 weeks with affiliate commissions, while her site was totally down due to being hacked
  • Which paid traffic strategies work for promoting someone else’s product
  • Where to connect with your audience and leads so they get the most value from launch content and decide to buy
  • How Rachel’s helped other entrepreneurs and online marketers repeat her process and see success
  • A creative way to get on your favorite course creator’s radar
  • Rachel’s secret sauce when it comes to coaching leads during a launch
  • And a lot more…

PLUS, Rachel created a special bonus just for AOPT listeners!

If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below.

To download the Guide just text AOPT90 to 44222.

Until July 5th, Check Out Rachel’s Brand New Course Profit Without Products

Rachel’s experience as an affiliate for several of her favorite online courses led her to create her own course, Profit Without Products.

To learn more about and get Rachel’s Profit Without Products course, simply click here: profitwithoutproducts.com/rick

(Note: I’m a proud affiliate of Rachel’s course so when you enroll using my link I get a small commission. Thanks in advance!)

 

#89: How to Create a Killer Facebook Ads Management Business with Kerry Swetmon
47:25
2017-09-21 13:58:10 UTC 47:25
#89: How to Create a Killer Facebook Ads Management Business with Kerry Swetmon

Have you taken any time lately to consider why you do the work you do?

And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?

In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful  business for herself managing Facebook ads for other entrepreneurs and small businesses.

It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.

Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.

She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.

Now, she’s spending most of her time serving her ideal clients through Facebook Ads management services.  Not to mention, some pretty “high profile” clients.

Kerry’s business didn’t start as a Facebook Ads “agency.”  But she’s made some smart decisions that helped her to organically transition into doing the type of work that allows her to live life on her own terms.

Still, Kerry’s currently working to scale some specific areas of her Facebook Ads management business so she can spend even more time on the stuff that matters most in her life (like her husband and 3 kids).

So in this episode, we’re talking all about how to operate and scale a highly-successful Facebook Ads management business.

This conversation was a lot of fun because Kerry and I put our heads together a bit to work through some specific solutions for scaling her business. We cover a whole range of things that almost all entrepreneurs eventually face as their businesses mature.

You’ll find this show eye-opening and value packed — and get ready to walk away with real insight on what it’s like to grow and scale a successful Facebook Ads management business.

On Today’s Episode, You’ll Learn:
  • How Kerry grew her business 3x in 45 days while juggling family time with her husband and 3 kids
  • Why niching down allowed Kerry to organically make a name for herself among an entire community of experts
  • The 5-Step Framework for Scaling a Successful Facebook Ads Management Business
  • Which systems and processes Kerry uses to onboard new clients — even while she’s growing and training her team
  • Where to begin when you’re ready to scale your business so you can step away from time to time, without everything coming to a screeching halt
  • How Kerry hired team members to handle the most time-consuming aspects of her work (design and working with Power Editor)
  • The top mistakes Kerry’s clients make when they first start working with Facebook Ads
  • Kerry’s pricing strategy for her services
  • And a lot more…

Plus, you can get access to an exclusive download I put together just for today’s episode. This PDF takes you through the 5-Step Framework for Scaling a Successful Facebook Ads Management Business.

The Framework will show you, step-by-step, how to scale ad management offerings for maximum impact (and maximum entrepreneurial freedom).

To download the Framework just text AOPT89 to 44222 (USA Only), or you can go to the show notes page and download it over at rickmulready.com/89.

#88: How to Double Your ROI With Facebook Video Ads
33:14
2017-09-21 13:58:10 UTC 33:14
#88: How to Double Your ROI With Facebook Video Ads

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.

Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.

Facebook has over a billion daily users and they’re watching 100 million hours of video per day.  Yep, you read that right, 100 million hours PER DAY.

That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.

Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away.

On Today’s Episode, You’ll Learn:
  • Why Facebook video ads can be more effective than “standard” Facebook image ads
  • The inside scoop on engagement retargeting with video ads and why it increases your ability to turn leads into paying customers
  • What to include in your video ad (plus, there’s even a strategy for the more camera shy people out there)
  • The specific anatomy of a high converting video ad and how you can apply it to attract more qualified leads
  • The low cost of producing video for ads and how I use inexpensive stuff like a $29 mic from Amazon to make my videos
  • How to successfully set up your video ads with Facebook Ads Manager
  • Which specific insights you should be tracking once your ad is up and running
  • My secret to saving time by leveraging Facebook Live to produce high converting video ad content
  • Plus, how Facebook is continuing to change the game for advertisers and why these changes benefit your business
  • And a lot more…

I put together two Video Ad cheat sheets for you that accompany this episode --

The Complete Anatomy of a High Converting Facebook Video Ad and my proven Facebook Video Ad Script.

These cheat sheets take all the guesswork out of creating a high converting video ad so that you can immediately incorporate them into your Facebook ads strategy.

To download your Cheat Sheets, just text AOPT88 to 44222.

#87: How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits
33:11
2017-09-21 13:58:10 UTC 33:11
#87: How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits

Do you know the specific metrics you should be tracking in your sales funnels?

And if you’re aware of your numbers, are you using them to gain actionable insights about your business?

In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.

Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.

Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.

Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.

I have no doubt that this episode will take your sales funnels to a whole new level and give you simple, actionable tips for strategically growing your business.

On Today’s Episode, You’ll Learn:
  • How Zach saved a client who was wasting $25K per month tracking the wrong metrics
  • The data-driven marketing strategies that Zach says were the foundation for starting FunnelDash
  • The 3 biggest marketing blunders people make when it comes to evaluating actionable insights in their business
  • Which unexpected numbers are actually vanity metrics and why you might be spending too much time tracking them
  • Where you could be missing the mark when it comes to educated decision-making in your business
  • How doubling down on data can drive consistent, predictable results in your business
  • The ‘funnel stacking’ method for generating more revenue and increasing your CLV
  • What Brad Pitt and marketing attribution have in common
  • Zach’s take on why he believes dashboards are the future of online advertising
  • And a lot more...

Plus, you can get access to an exclusive action sheet I put together just for today’s episode.

This PDF takes you through immediate actions you can take to avoid the top 3 marketing blunders most businesses are making.

Taking these actions will help you experience more precision, clarity and confidence in your marketing decisions.

To download your Action Sheet just text AOPT87 to 44222.

#86: How to Make High Ticket Sales from Cold Traffic with Chris Evans
40:29
2017-09-21 13:58:10 UTC 40:29
#86: How to Make High Ticket Sales from Cold Traffic with Chris Evans

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.

 

In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.

 

Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.

 

His experience recently led him to co-found his company at TrafficandFunnels.com. Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.

 

I was pumped to bring Chris back on the show because his recent business moves have been, well, bold.  And also brilliant.

 

The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are willing to pay “high-ticket” prices.

 

On Today’s Episode, You’ll Learn:

 

  • How Chris and his business partner created a 7-figure business from primarily cold traffic
  • A specific strategy you can apply to use your funnel as a filter and optimize ROI on paid traffic
  • The definition of a “high ticket offering"
  • Why this paid traffic expert actually advises clients to start by generating leads from organic traffic
  • What the biggest time-wasters are when it comes to creating a sales funnel  for high ticket offerings
  • Two different ways you can immediately increase your revenue by adding offerings that attract cream of the crop clients
  • Why it’s better to be the brain surgeon in your industry
  • The best way to target Facebook ads to maximize the filtration power of your sales funnel
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Chris’s method for qualifying potential clients before investing any time pitching his offering

 

And, I put together a checklist for today’s episode.

 

This free checklist walks you through Chris’s 7-Step Sales Funnel For High-Ticket Sales that you can use to start getting more cream of the crop customers who are ready for your high-ticket offerings.

To download the checklist, text AOPT86 to 44222.

#85: How to Maximize Your ROI with a Segmented Sales Funnel
46:05
2017-09-21 13:58:10 UTC 46:05
#85: How to Maximize Your ROI with a Segmented Sales Funnel

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.

Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.

Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.

 

On Today’s Episode, You’ll Learn:

  • Why understanding your customer is a MUST to creating a high converting sales funnel and 3 ways to understand your customer
  • What the Hot potato sequence is and how it can help you decide how often you should email people once they join your sales funnel
  • Email segmentation
  • How to find your 8 untapped profit centers in your business
  • Overcome a limited mindset to making more money each month
  • Which “old school” marketing method Jeremy still swears by when it comes to connecting with customers and gaining valuable feedback
  • Several case studies that showcase the 8 untapped profit centers many businesses miss while aiming to increase consistent cash flow
  • The best way to target Facebook ads depending on your business goals
  • How to segment your sales funnel so that you instantly add value and gain credibility with cold traffic
  • Jeremy’s simple strategy for adding audience segmentation seamlessly in your current sales funnels
  • The actions steps you should take to start speaking directly to customers’ specific frustrations so that your offerings become their go-to solutions

I took away pages worth of actionable insights during my interview with Jeremy. So, here’s a heads up that you’ll probably want to have a way to take notes while listening to this episode.  

 

Enjoy!

#84: How Local Businesses Can See Massive Results with Facebook Ads
32:11
2017-09-21 13:58:10 UTC 32:11
#84: How Local Businesses Can See Massive Results with Facebook Ads

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'

Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker.

Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US.  NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa!   On Today's Episode, You'll Learn:
  • Why Lisa puts 80% of her marketing budget in Facebook ads
  • About a case study of one of Lisa’s Facebook ads campaign where she spent $250 in ads and got $45,000 in revenue
  • The best Facebook ads tool for a brick and mortar business
  • Why segmenting your market can be the difference between making money and losing money
  • Lisa's #1 strategy for successful ads for her local businesses
  • How to craft the right offer for your target audience
This has quickly become one of my favorite episodes to date...and I bet you'll agree!

#83: How to Create High Converting Instagram Ads
32:22
2017-09-21 13:58:10 UTC 32:22
#83: How to Create High Converting Instagram Ads

On the show today we're talking about a topic everyone's been asking about -- Instagram Ads.  And joining me to talk some IG ads is Ethan Sigmon from Social Insight.

I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me. And one thing I found interesting was the ads that performed better were from warm traffic.  Not that this was a super surprise but the cold traffic ads were really bad.

I’ve heard about similar results from several people over the past few months but as you’ll hear today, Ethan shares his own results when it comes to targeting cold and warm traffic on Instagram.

We also get into the size and types of images that are getting the best results with Instagram ads.

On Today's Episode, You'll Learn:
  • Ad copy tips and strategies for improving your conversion rates
  • What you need to think about for your landing page when it comes to Instagram ads
  • Why the aesthetic of Instagram can be the difference between profitable ads and poorly performing ones
  • Ethan shares a landing page tip that has increased his conversion rate by 35%

#82: What's the Best Facebook Ads Objective? (and Other Q&A)
26:45
2017-09-21 13:58:10 UTC 26:45
#82: What's the Best Facebook Ads Objective? (and Other Q&A)

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A.

I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to.

So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.

I also want to let you know that if you want to enroll in my FB ADvantage Facebook ads training program where I take you through step-by-step how to create an automated Facebook ads system that gets leads and sales every day, enrollment is closing tomorrow, Tuesday, April 19th at midnight PST.

To learn more and enroll, go to TheFBADvantage.com

Included in the program are 8 weeks of group coaching calls with me, a live 2-day Facebook ads and business building event here in San Diego with me and special guests. Special guests that I bet you’re going to know… a private Facebook group where you can get support and help with your ad campaigns, exclusive behind the scenes case studies and a lot more.

#81: The #1 Factor In Successful Facebook Ads
13:45
2017-09-21 13:58:10 UTC 13:45
#81: The #1 Factor In Successful Facebook Ads

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.

It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.

Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.

Also!

I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend?  Click here to register for a day/time that works best for you.

#80: How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads
37:19
2017-09-21 13:58:10 UTC 37:19
#80: How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads

Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.

Becky is using Facebook ads to scale her in-person clinic and she’s selling a training course for holistic health practitioners that certifies them to be a holistic health practitioner.

As you’ll hear today, at the time we did the interview, Becky had spent about $3,000 on Facebook ads over a 6 month time period and on that spend she made about $30,000.

Becky takes us through everything she did in her campaign, how she’s achieving these results while only targeting ONE cold audience, the big change in strategy she made to finally get the results she was looking for, the ONE factor that she believes has had the biggest impact on her success and you’ll also learn something about me that I don’t talk about a whole lot. That’s at the very end of the interview.

Also, I just released, well depending on when you’re listening to this, a brand new video series that shows YOU exactly how to create an automated system that attracts leads and sales every day using Facebook ads. In fact, much of what Becky does in her business is following this system.

It’s a free video training that’s available for a limited time, so depending on when you’re listening to this it may not be available.

If you’d like to get access to this free video training, you can go to rickmulready.com/freetraining.

#79: How Accurate Is The New Facebook Pixel and Other FB Ads Q&A
25:20
2017-09-21 13:58:10 UTC 25:20
#79: How Accurate Is The New Facebook Pixel and Other FB Ads Q&A

Welcome back to the Art of Paid Traffic Podcast!  Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.

In This Episode, You'll Learn About:

  • Changing to the new Faceobok pixel vs the custom audience pixel and conversion tracking pixel
  • My thoughts on Qwaya
  • Adding a Standard Event code to the Facebook ads pixel after it's been placed
  • Video ads not getting the desired results, despite layers of testing
  • In-depth targeting strategies with the new Detailed Targeting
  • Can you sell a streaming workshop with Facebook ads?
  • Best practices for improving your results with video ads

Before we get into the transcript of the episode, I've got a few announcements for you...

Enrollment for FB ADvantage Opening

I'm getting ready to re-open my flagship program, The FB ADvantage in just a couple weeks here in early April.  It's completely revamped this time around, teaching you exactly how to create an automated system that gets leads and sales every single day with Facebook ads.

Included when you join the course this time around is going to be a live two day event here in sunny San Diego. I'm super psyched to be offering that this time around so make sure to hop on my email list here on my site to be the first to know when enrollment opens.

One quick resource that you might want to grab while you're here is my Facebook ads pixels cheat sheet -- "The Complete Guide to Facebook ads pixels,"

While you're on that page there you can download my complete guide to Facebook ads pixels cheat sheet and you'll be also updated when the course opens here in early April.

Speaking at Social Media Marketing World

I'm going to be speaking at Social Media Marketing World, which is Social Media Examiners annual conference here in San Diego, in just a few weeks.

My talk is Monday morning April 18th at 10:30pst in the morning. I'm presenting on How to Double Your ROI with Facebook Video Ads.

Super stoked to be talking about video ads during that presentation, so if you're going to be at the conference definitely say hello, I'd love to thank you personally for listening to the podcast here.

#78: How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads
32:36
2017-09-21 13:58:10 UTC 32:36
#78: How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.

Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.

The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.

I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.

They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.

You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.

The Kickstarter campaign is now among the 150 most raised projects on Kickstarter ever, and Top 30 in design. And, ‘the most funded timepiece project in crowdfunding history’ too.

Get out your notebook because we break it all down for you today.

#77: Why Your Copywriting Needs C.P.R. with Laura Belgray
40:16
2017-09-21 13:58:10 UTC 40:16
#77: Why Your Copywriting Needs C.P.R. with Laura Belgray

On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.

Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.

Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.

She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.

On Today's Episode, You'll Learn:
  • Laura's 3 keys for writing great copy using the framework C.P.R.
  • How to write copy that actually means something to your audience
  • Why it's important to get away from insider buzz words and use language that excites your audience instead
  • How to figure out what keeps your target customers up at night and then use that in your copywriting
  • Tips for sounding human when you're writing copy, whether it's for email, ads, landing pages, etc.
Links & Resources Mentioned in this Episode

Right click here to download this episode

Be sure and check out Laura's site: talkingshrimp.com

Laura & Marie Forleo's copywriting course: The Copy Cure

I use EasyWebinar for my automated webinars. Check it out: RickMulready.com/EasyWebinar

#76: How to Understand Facebook Ads Reporting For Better Results
19:58
2017-09-21 13:58:10 UTC 19:58
#76: How to Understand Facebook Ads Reporting For Better Results

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.

When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple.

Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at.

Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.

Here’s what I mean by that...

If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).

Now when looking at your stats, focus first on the cost per click and then the click-through rate which tells you the % of people who are seeing your ad and then clicking on it. If it’s a low CPC and a good click through rate you know you’ve set up a good ad. If it’s a low click through rate, you use that information to make changes to your ad.

So with that said, what’s a good CPC and CTR %?

The answer to that is going to vary by industry, but as a general guideline, I’d try and get your CPC below $1 and your CTR above 1%.

Another example is when you’re sending people from your Facebook ad to an opt-in page or a webinar registration page. The goal here is “website conversions” because you’re trying to get people to opt-in to your email list or register for your event.

In this case, the first metric you want to look at is what is your cost per lead? How many leads have you generated for the amount of money you’ve spent?

Likewise, for cost per lead, what’s “good” is going to vary from industry to industry. Meaning, for a B2B brand to get a $15 CPL, it might be super pumped for that, but if I’m personally getting a $15 CPL, I’m shutting my ads off and changing them up.

So, it’s really going to vary by the niche you’re in. But, if I had to give you a general CPL to stay under, I would shoot for $8 and under. Again, that’s going vary a lot.

Keep it simple, don’t over complicate things any more than they need to be when it comes to reading your stats.

I walk you through all of this in today's episode and more, including:

  • What I like to call "troubleshooting" stats like Reach, Frequency and Relevancy Score -- what they are, why they're important, and how to use them to make smart decisions for improving your Facebook ads.
  • How to customize your Facebook ads reports
  • The metrics you need to be looking at based on the Objective you're using
  • The little known yet important stat most people overlook and how to customize it for your ad campaigns

#75: How Much Should You Spend On Your Paid Ads?
29:11
2017-09-21 13:58:10 UTC 29:11
#75: How Much Should You Spend On Your Paid Ads?

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.

Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.

#74: How to Build Your Marketing to Scale Using Key Metrics
25:31
2017-09-21 13:58:10 UTC 25:31
#74: How to Build Your Marketing to Scale Using Key Metrics

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.

This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.

I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.

On Today's Episode, You'll Learn:
  • How to build your marketing to scale using key metrics
  • Why setting performance targets for your paid traffic is the foundation of growing your business
  • David shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possible
  • We talk about how much you should spend on your ads too get the best ROI possible
  • And he also shares tips and strategies for tweaking your sales funnel for better results

#73: YouTube Ad Strategies Working Right Now with Ryan Masters
29:33
2017-09-21 13:58:10 UTC 29:33
#73: YouTube Ad Strategies Working Right Now with Ryan Masters

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.

I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it.

Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28).

Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads.

He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27).

Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now...

And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.

#72: Secrets Behind High Converting Webinars with Amy Porterfield
28:58
2017-09-21 13:58:10 UTC 28:58
#72: Secrets Behind High Converting Webinars with Amy Porterfield

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.

In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.

In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.

And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.

Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.

In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.

In Today's Episode, You'll Learn:

  • How to know if webinars will work for your business
  • Simple strategies for how to increase the quality of leads coming into your webinar
  • 5 tips and strategies for creating a high converting webinar
  • Why giving away your best stuff for free is the smartest strategy
  • What to do BEFORE your webinar which gets people pumped for your training

Free Live Webinar Training THIS WEEK with Amy Porterfield and Me!

If you want to grow and scale your business without relying on a huge email list, webinars are THE way to go.

In addition to having Amy on the podcast, I asked her if she would dive even deeper into her webinar strategy and share everything (copy, images, case studies, do's, dont's -- everything but the kitchen sink) about how to create a high converting webinar.

So, this Thursday, January 28th at 10am PST join us for a free live training:

How to Create Your First 5-Figure Webinar (Even if you don’t have much of a list yet!).

Go to rickmulready.com/amyporterfield to register.

 

#71: How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas
26:59
2017-09-21 13:58:10 UTC 26:59
#71: How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.

And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.

For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.

John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.

In Today's Episode, You'll Learn:
  • How webinars have completely transformed his business and the reason he started using them in the first place
  • How he uses Facebook ads to drive registrations for his webinars and the simple tweak he made to his ads to increase his live show-up rate
  • His top 3 tips for having a highly converting webinar
  • And how after doing 1,200 interviews with top entrepreneurs around the world, the #1 strategy he’s discovered and implemented for moving your business forward, and how you can do the same

#70: How to Use Streaming Webinars & Paid Traffic to Automate Your Business
28:23
2017-09-21 13:58:10 UTC 28:23
#70: How to Use Streaming Webinars & Paid Traffic to Automate Your Business

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.

This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.

There was a point in time when not many were using Facebook ads just yet.

Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.

Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.

But for me, Facebook ads were just one-half of the equation…

Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars – and a very specific kind of webinar – that things really took off.

I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. 

Do more webinars, rinse and repeat.

After a while, I had a high-converting webinar…

And then the question hit me:

How could I do more of these?

That’s when I found automated webinars, or streaming workshops, as I like to call them.

And, when you do them right (and ethically) things get really fun in your business.

That's what this episode of The Art Of Paid Traffic is is all about.

Here are just a few things you're about to hear in today's epsidoe:

  • The 5 ways to use Facebook ads to promote your products, boost affiliate partnerships, and grow your relationships with your audience
  • How to scale your online business (while adding value and selling more of your product and services)
  • Why automated webinars have been given a bad name (and how to combat this)
  • How to properly leverage streaming workshops to grow your relationships and then sell your products
  • When should you automate a webinar? (most get this wrong and then act out of integrity)
  • The step-by-step funnel flow that preps cold-traffic for upcoming streaming webinars
  • How to double your ad-spend with this handy little method
  • The type of content you need to offer during your streaming webinar (if you want to sell a product at the end)
  • How to handle different kinds of streaming webinar sign ups (like when someone drops off, doesn’t buy, or doesn’t show up)
  • The tools I recommend you use to make this process and system simple
  • How to know exactly how many people watched (and if they heard your offer) so that you can properly market to viewers after the streaming webinar
  • The simple method you can use to drastically improve the stats of your streaming webinar, funnels, offers, and Facebook ads
  • A free resource to help you track, manage, and improve your stats and sales

#69: The Latest Tips & Strategies for Getting More Sales with Amazon PPC
25:58
2017-09-21 13:58:10 UTC 25:58
#69: The Latest Tips & Strategies for Getting More Sales with Amazon PPC

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.

Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.

If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.  Today's episode will make a lot more sense for you.

Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.

In Today's Episode, You'll Learn:
  • The very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform
  • How to leverage Amazon's ad retargeting to sell more of your products
  • How Amazon PPC is quickly becoming more like Google Adwords in that they’re now offering broad match, phrase match and exact match with their keyword targeting
  • A strategy for buying websites that are currently Amazon Affiliate sales driven and switching out the top selling products with your own branded ones
  • How you can go from a 6% Amazon affiliate commission to a 30% - 50% margin

A lot of fun talking with Scott, as always, and as you’ll hear in the episode, he gets so excited about this topic, and rightly so!

Links & Resources Mentioned in this Episode

Episode #54: How to Use Amazon PPC to Make More Sales

Register for Scott's free course all about Amazon FBA and PPC (rickmulready.com/scott)

Scott's website: theamazingseller.com

Scott's workshop on January 14th

Buy websites: empireflippers.com

#68: How Local Businesses Can Increase Sales with Google Call-Only Ads
29:45
2017-09-21 13:58:10 UTC 29:45
#68: How Local Businesses Can Increase Sales with Google Call-Only Ads

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.

This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business.

Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices.

Specifically, here's what you're going to learn on today's episode:

  • Behind the scenes of Google's Call-Only ads and how they work
  • Step-by-step guide to setting up Call-Only ads and what to avoid
  • How to get the best results from your Call-Only ads for your unique business
  • The best type of ad copy to use
  • What conversion rate to aim for
  • What kind of offer and set up you want in place before starting your Call-Only ads

#67: Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads
29:07
2017-09-21 13:58:10 UTC 29:07
#67: Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.

Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.

She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.

And that’s when the real fun began!

She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular.

And when I say knocked it out of the park I mean she got a 5000% ROI!

Here's what you're going to learn on today's episode:

  • What Amanda did to get that 5000% ROI
  • The ad formats that she’s tested and the one in particular that’s given her the best results
  • What kind of ad copy she’s using
  • What her sales funnel looks like, and a lot more...

If you’ve ever doubted that Facebook ads can’t work for a niche higher priced product, you’re gonna love this episode!

#66: How to Use the New Facebook Pixel & Custom Conversions
23:14
2017-09-21 13:58:10 UTC 23:14
#66: How to Use the New Facebook Pixel & Custom Conversions

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions.

According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on.

I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).

The Facebook pixel now combines the retargeting pixel AND the conversion tracking.

However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code.

It's recommended to just get it done, but not necessary right now...

#65: How to Create Automated Marketing Systems In Your Business
45:14
2017-09-21 13:58:10 UTC 45:14
#65: How to Create Automated Marketing Systems In Your Business

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery.

If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out.

Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue.

On Today's Episode, You'll Learn:
  • What Jeremy and Jason refer to as "the traffic myth” and where you should be focusing your efforts instead.
  • What the "choose your own adventure” system is and how to use it to move customers toward spending increasingly higher amounts of money with your business.
  • Six ways to scale a business
  • How to use a "minimum viable funnel" to show quick results in your business
  • How to increase the lifetime value of your customers
  • How to create real wealth from your paid traffic

Lots of gold in today’s conversation from a couple of guys who have been successfully doing this stuff for a long time.

#64: Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic)
44:07
2017-09-21 13:58:10 UTC 44:07
#64: Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic)

It’s the worst nightmare when you buy website traffic:

Ending up with a banned ads account.

These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws.

But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world.

Today’s Art of Paid Traffic guest learned that the hard way…

And he’s here today to help you avoid getting a banned ads account from Google.

Charles Kirland is the founder of Media Buyer’s Association.

He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.

#63: Case Study: $2K+ Per Month In App Sales and 12 Cent Leads
23:43
2017-09-21 13:58:10 UTC 23:43
#63: Case Study: $2K+ Per Month In App Sales and 12 Cent Leads

I've got a really cool case study for you today on The Art of Paid Traffic.

Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app.

He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.

He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents.  Ha!  Awesome...

In today's episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.

A really inspiring case study here today with Scott.

#62: How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland
26:29
2017-09-21 13:58:10 UTC 26:29
#62: How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com.

Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week.

If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online.

Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.

As you’ll hear, David is high energy and he loves teaching this stuff.

We cover a lot today so don't miss this one!

#61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris
47:14
2017-09-21 13:58:10 UTC 47:14
#61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:

  • Primary objective: Get 500 new email subscribers for less than $1 each.
  • Spend $500 on ads in 14 days.
  • Make sure all new subscribers were interested in the topic of list building (his core topic).
  • Get 50% of them to install his List Goal browser extension.

Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.

He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."

Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...

He takes you behind the scenes of everything that worked and that didn’t work and shares all his results.

#60: Instagram Ads: What You Need To Know
15:07
2017-09-21 13:58:10 UTC 15:07
#60: Instagram Ads: What You Need To Know

In today's episode of The Art of Paid Traffic we're talking about Instagram ads.

Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).

I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing.

So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.

#59: The Anatomy of a Highly Converting Video Ad with James Wedmore
43:10
2017-09-21 13:58:10 UTC 43:10
#59: The Anatomy of a Highly Converting Video Ad with James Wedmore

In today's episode of The Art of Paid Traffic, I talk about the anatomy of a highly converting video ad with my very good friend James Wedmore.

We discuss the power of video advertising and why even though it can be a critical first step in the sales funnel, a lot of people are still not using it in their business.

We talk about the fear of creating video in your business and the simple mindset shift that will help you overcome that fear.

In Today's Episode, You'll Also Learn:
  • Quick and easy strategies for creating highly converting video ads for those of us with no video experience
  • Why modeling TV commercials, especially on a platform like Facebook, can outperform other video ad formats
  • What it means to be the creative and marketing director of your own video ad
  • The 5-Step formula for how to achieve highly converting video ads

There's a ton of great tips and strategies in today’s episode with James that you can go and immediately start implementing in your business, including his brand new Free Video Series: Build Your Business with 5 Easy-To-Make Videos.  If you'd like to get access to it, it's available for a limited time.  Simply click here and opt-in:  rickmulready.com/filmschool

#58: Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads
32:10
2017-09-21 13:58:10 UTC 32:10
#58: Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads

Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com.

We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now generating over $11K per month.

With over 150K visitors a month to their site and 1 million video views, they’ve done a fantastic job building their brand.

In Today's Episode, You'll Learn:
  • About the evolution of their food blogging business - from a slow start to attracting big time sponsors today
  • How and why they started incorporating video into their business
  • Their monetization strategies
  • When and why they started using paid traffic to grow their business
  • The one catalyst that REALLY allowed their business to take off and then accelerate it even further with Facebook ads
  • And the strategies behind how using Facebook video ads specifically, has been a complete game-changer for their business.
Today's Paid Traffic Bonus Case Study

For a complete case study of what made Facebook ads a success for Dustin and Lacey, and to apply them to your business, visit rickmulready.com/58 to download the case study. 

#57: How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe
43:09
2017-09-21 13:58:10 UTC 43:09
#57: How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe

Want to be a better copywriter? You're going to love this episode.

On today's episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so you can boost your website & email conversion rates.

And that’s the type of copywriting we’re going to talk about today - conversion copywriting. As you’ll hear in the episode today, Joanna is a master at it.

What I loved about the conversation with Joanna is that the strategies and lessons you’re about to learn are relevant whether you’re writing ad copy, email marketing, or copy for your landing page or sales page.

Joanna breaks down how to be a better copywriter from a strategic level but then also gets into the tactics and tricks for implementing the strategies.

Your words are directly tied to your business's success... or its failure.

#56: Proven Copywriting Strategies that Convert with Ryan Johnson
31:50
2017-09-21 13:58:10 UTC 31:50
#56: Proven Copywriting Strategies that Convert with Ryan Johnson

On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.

Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.

I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.

Here's a taste of what people have to say about Ryan: 

"It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich

"This is great stuff, Ryan, and I think you're dead-on on 99% of it."  – Ryan Deiss, Idea Incubator / Traffic & Conversion Summit

"Ryan, your writing is so good that I've been struggling to find a way to express how awed I am by what you sent me. It's amazing." – Andrew Warner, Mixergy

I also announce a NEW scholarship winner for my FB ADvantage Facebook ads training program.  It's kind of a funny story for why I'm announcing a new winner and I explain what happened here today.

In Today's Episode, You'll Learn:
  • Ryan breaks down how he recommends setting up a launch -- from the email copy, the ads, the sales pages, landing pages, etc.
  • What’s the very first thing someone should consider when they sit down to write copy?  Ryan talks about the framework he recommends working within.
  • What are some big mistakes novice copywriters make and how to avoid them.
  • Tips for writing headlines that convert.
  • Strategies for writing in your own voice.
  • How writing copy for an ad is different from writing copy on a landing page.
  • Copywriting resources Ryan recommends if you  want to improve your copywriting skills.

There is GOLD here in this conversation with Ryan!  Enjoy...

#55: Newbie Case Study: $0.43 Leads From Cold Traffic
31:32
2017-09-21 13:58:10 UTC 31:32
#55: Newbie Case Study: $0.43 Leads From Cold Traffic

On today's episode of The Art of Paid Traffic, I'm sharing a paid traffic newbie case study.

Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend.  Today you'll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she's now taken into her most recent paid traffic campaign.

#54: How to Use Amazon PPC to Make More Sales with Scott Voelker
36:03
2017-09-21 13:58:10 UTC 36:03
#54: How to Use Amazon PPC to Make More Sales with Scott Voelker

In this week's episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon.

I've gotten a lot of requests to discuss Amazon PPC on the podcast so I'm psyched to welcome Scott so he can share his tips and strategies for using PPC to sell things on Amazon through their Fulfillment by Amazon program.

Today's Amazon PPC topic is something I knew nothing about before talking with Scott and now that I’ve had this conversation with him I think this is a really interesting strategy for creating a business for yourself.

I think you're gonna feel the same after hearing the episode.

On Today's Episode, You'll Learn:

  • Scott’s 3-step approach to launching a new product ad campaign
  • How to use Amazon PPC to get more reviews of your product
  • Best practices for how many reviews you should have on your product before turning on your PPC
  • The key length of time to test your PPC campaign when starting out
  • At what point you determine winners vs losers
  • Strategies for getting the highest ad ranking on Amazon for the lowest costs
Free Live Facebook Ads Training Week of August 24th

I want to invite you to a brand new upcoming live Facebook ads training I’m doing.

One is going to be on Tuesday, August 25th at 10am PST and the other is Wednesday, August 26th at 5pm PST.

To register for the Tuesday, August 25th at 10am PST, go to rickmulready.com/livetraining

To register for the Wednesday, August 26th at 5pm PST, go to rickmulready.com/livetraining2

On the training I’m going to be sharing what’s working right now with Facebook ads to create an automated stream of leads and sales for your business.

It's all about creating security and predictability in your business with paid traffic.  Facebook ads are the easiest and most effective platform around today.

Hope to see you on one of those live trainings!

#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing
37:58
2017-09-21 13:58:10 UTC 37:58
#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing

I've got a different kind of Art of Paid Traffic episode for you today.

This is an episode where I was interviewed by Joey Kissimmee for his podcast which is called the Income Press podcast.

And the reason I wanted to share it with you because even though I was being interviewed I got to ask Joey some questions about what he’s currently doing with Facebook ads in his business.

If you recall, I interviewed Joey, who is a student in my FB ADvantage training, back in episode #4 here on AOPT where we talked about Facebook ads retargeting and the very specific retargeting strategy he uses in his business to see huge ROI.

Today you’re going to hear:

  • Joey talk about how has now tripled his income using Facebook ads and what he does with that extra revenue 
  • Joey also talks about the effect that Facebook ads have had on his family
  • We also get into the Facebook retargeting strategy that Joey is currently using and the results he’s seeing from his ads.  How he uses retargeting as his auto-responder
  • We get into what kind of ad copy Facebook doesn't like and how to write copy especially for retargeting.
  • We then talk about pricing strategies, including how to determine how much you should spend on your ands and what point you should consider scaling your ad spend and how to go about doing that without ruining your cost per-lead.

#52: Facebook Ads Q&A Part 2 - Targeting, Scaling Ads and Direct Selling
21:53
2017-09-21 13:58:10 UTC 21:53
#52: Facebook Ads Q&A Part 2 - Targeting, Scaling Ads and Direct Selling

Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!

If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:

  • Targeting and how to improve an ads campaign for a veterinary niche
  • How to avoid using destination URLs for your Facebook ads that might be considered spam by Facebook
  • How to focus and leverage your targeting when you're a service based business and offer a variety of services
  • How authors can get the most out of their advertising when sending traffic to Amazon

#51: What's the Deal with Facebook Ads Pixels and Other Q&A
18:08
2017-09-21 13:58:10 UTC 18:08
#51: What's the Deal with Facebook Ads Pixels and Other Q&A

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!

If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:

  • What's up with Facebook ads pixels these days? I heard there was a new "upgraded" pixel?
  • What are some big, overlooked or unknown “Gotchas” associated with running Facebook ads
  • Explain why you don't reach the full # of people that your target audience suggests
  • Can you explain how to use Business Manager? Who should be using it and what's the big deal about it?

#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai
32:38
2017-09-21 13:58:10 UTC 32:38
#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.

Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.

With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don't worry, we talk all about what this means during the episode.

Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).

She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.

In Today's Episode You'll Learn
  • What web psychology means and how it can improve your online advertising campaigns.
  • The psychology behind persuasive story-telling and how you can use it for better Facebook advertising results.
  • How to leverage some persuasion principles in your advertising campaigns.
  • THE most important aspect you need to be looking at when you’re creating your ad campaigns and when you’re writing ad copy.
  • We talk about one of the best books she’s come across recently that she recommends reading if you want to learn how to better use psychology and emotional triggers in your advertising.
  • And a whole bunch more...

#49: How to Increase Conversions In Your Business with Neil Patel
25:27
2017-09-21 13:58:10 UTC 25:27
#49: How to Increase Conversions In Your Business with Neil Patel

On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more...

For those of you who don’t know who Neil is, he's the co-founder of Crazy EggHello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.

#48: Email Marketing & How to Write Copy that Converts with Neville Medhora
46:09
2017-09-21 13:58:10 UTC 46:09
#48: Email Marketing & How to Write Copy that Converts with Neville Medhora

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora.

Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse.  He's also done a lot of copywriting for appsumo.com where he’s a minority owner.

In Today's Episode You'll Learn
  • The copywriting triggers that make people buy
  • The #1 thing you MUST remember when you’re writing any kind of copy
  • Neville shares his formula for great email copy including his top 3 tips for writing better copy
  • What percentage of your email marketing should be content and value vs. selling
  • He gives specific examples of how he would approach email marketing for different niches
  • And he shares the best resource he’s ever come across that will make you a better copywriter

Also I do want to want to give you a heads-up there is swearing in the episode today so just be aware of that. If you’re listening with kids around or at work, you may want to put some ear buds in.

#47: How to Increase Conversions Using Emotional Triggers with Talia Wolf
37:07
2017-09-21 13:58:10 UTC 37:07
#47: How to Increase Conversions Using Emotional Triggers with Talia Wolf

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.

This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.

Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.

When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.

As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.

In Today's Episode You'll Learn
  • The very first place someone should start with conversion and optimization
  • The importance of creating a hypothesis for your ad campaign when you first start out
  • How to use psychology for better conversions
  • Email marketing tips and strategies for increasing conversions
  • How someone might use this concept for their Facebook ads and other forms of paid traffic
  • Why we should all be split testing and how long we should let a split test run before making any determination about it

#46: Sales Funnel Automation with Ely Delaney
51:47
2017-09-21 13:58:10 UTC 51:47
#46: Sales Funnel Automation with Ely Delaney

Today we’re talking about one of my favorite topics - sales funnels.

I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it.

If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.

#45: How to Grow Your Podcast With Facebook Ads
17:48
2017-09-21 13:58:10 UTC 17:48
#45: How to Grow Your Podcast With Facebook Ads

On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.

I get lots of questions from podcasters like:

  • Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?
  • How might Facebook ads help me launch my podcast with a bang?
  • Do you direct people to your podcast show notes page for a specific episode using Facebook ads? 
  • How often should you run ads for your podcast?
  • Should you do an ad that leads people to an opt in to help build your list?

I answer these questions and more on today's episode.

One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.

I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid Traffic

It's a blast. I love teaching and being able to connect with people through their ear buds.

But you know what? It not always easy.

You gotta come up with topics, get guests, outline episodes, editing, show notes, etc...

And then there's promotion.

We're always looking for ways to get more listeners, more downloads and higher rankings in iTunes, right?

One way that's really effective in promoting and growing your podcast is through Facebook ads.

The ability to advertise your show to your exact target audience on Facebook is SICK.

So if you've currently got a podcast, the following tips and strategies can help you crank up your listens and downloads.

Or, if you're tossing around the idea of launching a new show, this can also help you launch with a bang and better position your show for that coveted New & Noteworthy on iTunes.

For a full written tutorial and how-to videos on today's episode, visit www.rickmulready.com/45

#44: Is There a Best Way To Target Facebook Ads? and Other Q&A
20:04
2017-09-21 13:58:10 UTC 20:04
#44: Is There a Best Way To Target Facebook Ads? and Other Q&A

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!

I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.

Here are the questions we cover today:

  • How do you track conversions when using Facebook video ads?
  • I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?
  • When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?
  • Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently.
  • I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success. However, I recently heard it can possibly work with low cost items.  What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before? Appreciate what you do Rick!
  • If we want to run Facebook ads for one of our businesses but don't have a Facebook page for that business, do we have to build that page up before advertising?
  • After I launch an ad, how do I figure out where to adjust to improve performance? I've been in marketing for 20+ years so I can think of a dozen reasons why an ad isn't working, but changing things up to test each of those hypotheses in a funnel seems arduous.  I'm wondering whether there are more telling ways to figure out whether it's the lead magnet, the Facebook ad or the landing page that is causing poor performance.
  • What's the latest on using LeadPages URLs, the LeadPages WordPress plug-in Custom URL and Privacy Policy links on your landing pages?

Lots of fun today answering these questions.

#43: How to Get the Most Out of LinkedIn Ads with Josh Turner
24:57
2017-09-21 13:58:10 UTC 24:57
#43: How to Get the Most Out of LinkedIn Ads with Josh Turner

On today's episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads.

We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.

In Today's Episode, You'll Learn:

  • About who LinkedIn ads will work for and how to get the best results from using them.
  • Why getting more granular with your targeting actually lowers your cost.
  • We talk about the pricing of products and services that tend to do the best with LinkedIn ads and Josh gives an example of where if he spends $1000 on LinkedIn ads, he'll see $3000 in sales from the traffic.
  • We get into ad types and which ones you should definitely be doing and those you may want to ignore at first. Josh also talks about LinkedIn's version of Facebook's unpublished ads, something I didn’t even know existed.
  • You’ll hear tips if you’re a more advanced marketer, what kind of 3rd party tools you should be using in conjunction with LinkedIn’s ad platform.
  • And a whole lot more!

And make sure you listen until the end because Josh has put together a special giveaway for AOPT listeners, something I had no idea he was doing. It’s very cool so make sure you check that out towards the end of the interview.

#42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner
23:57
2017-09-21 13:58:10 UTC 23:57
#42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.

Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.

Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.

In Today's Episode, You'll Learn:
  • The elements every highly converting landing page should have.
  • The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.
  • Oli’s recommendation for how to properly optimize a landing page.
  • He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?
  • Landing page designs that he’s liking (and not liking) these days.
  • And a whole lot more...

#41: How to Dominate Pinterest Ads with Cynthia Sanchez
24:05
2017-09-21 13:58:10 UTC 24:05
#41: How to Dominate Pinterest Ads with Cynthia Sanchez

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com.

Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.

#40: LinkedIn Ads with Stephanie Sammons
33:56
2017-09-21 13:58:10 UTC 33:56
#40: LinkedIn Ads with Stephanie Sammons

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons.

If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already.

Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of it over the past year and a half or so.

She primarily worked with financial advisors and firms, lawyers, accountants and professional services entrepreneurs.

#39: Facebook Video Ads - Part II with Keith Kranc
17:57
2017-09-21 13:58:10 UTC 17:57
#39: Facebook Video Ads - Part II with Keith Kranc

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc.

If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed.

That’s how fast things are moving with this stuff.

As a background for why I wanted to do a Part II for this interview, Keith reached out to me after we did our initial interview and told me he had some updates he’d love to share with all of you.

Here's what the updates were about:

He and his agency had been invited by Facebook to attend a special agency-only webinar training put on by the Facebook marketing team where they were sharing the latest stats and updates about Facebook video ads.

And then, he and his agency took what they learned in that webinar and are now running some Facebook video ads tests for a couple of their clients.

Today, Keith shares what he learned on the webinar with Facebook as well as early results of the client tests they're running.

Some really interesting updates and insights from Keith here in Part II.

#38: How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc
37:56
2017-09-21 13:58:10 UTC 37:56
#38: How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc

In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc.

Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days.

Today Keith shares what he learned during that meeting and how we can all use this information to make our Facebook ads even better.

You'll hear that we talk a lot about Facebook video ads. Video is where it's at right now with Facebook and if you're not doing Facebook video ads, it's definitely time to get on board.

#37: How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield
40:52
2017-09-21 13:58:10 UTC 40:52
#37: How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield

Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels.

We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode 29 and Jody Underhill in episode 33, and I realize many of these conversations have been more advanced.

So I wanted to take a step back and cover sales funnels more for the beginner. Amy's been focusing much of her efforts on these strategies lately.

So if you’re just starting out, maybe you’re just now getting your product together, this episode is for you.

Amy shares the exact 7 steps that make up a personalized social media sales funnel strategy that's is simple-to-set-up, non-techy, automated, and most importantly, it’s a profit-generating machine.

If you’re Selling a product or service online and want to put a system in place for automating your revenue, you know, we’ve talked about it a lot here on the show, that having a social media sales funnel that converts is the backbone of a profitable business today.

If you’re interested in joining Amy’s Profit Lab program, go to amyporterfield.com/rick and you can sign up there. Remember, depending on when you’re listening to this episode, enrollment closes on May 26th.

#36: How to Use Facebook Video Ads to Create a Sales Funnel that Converts
20:52
2017-09-21 13:58:10 UTC 20:52
#36: How to Use Facebook Video Ads to Create a Sales Funnel that Converts

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.

I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great results with your video ads.

So in addition to 2015 being the year of retargeting on Facebook, it’s also about video.

When Facebook came out and reported their first quarter earnings, they said that there are 4 billion video views being served every day on Facebook right now.

That’s a whole lotta video.

And If you’ve been reading my articles or listening to other episodes of AOPT, you know there’s a shift going on right now with Facebook ads.As advertisers, Facebook wants us adding value to its users and ideally, in the form of stories that we tell about our businesses.

Gone are the days of scammy offers that aren’t truly enriching people’s lives.

Knowing all of this information, Facebook video ads are a great way to add value to your target audience, engage them and grab their attention.

And, they're crushing it right now on Facebook.

I’m seeing video views as low as $0.01 and leads as low as $0.30.

So today I want to share with you how you can get in on the action and take advantage of video ads to grow your business.

#35: Secrets to Successfully Marketing Your Business to Countries Outside of the U.S.
21:54
2017-09-21 13:58:10 UTC 21:54
#35: Secrets to Successfully Marketing Your Business to Countries Outside of the U.S.

I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market.

I asked Gus to join me because this conversation offers a different perspective on this show than any we've talked about. If you're looking for an opportunity to grow your business outside of the U.S. where paid traffic is a lot less expensive, this episode will really give you a lot to think about.

#34: Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl
25:37
2017-09-21 13:58:10 UTC 25:37
#34: Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.

And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.

We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.

#33: How to Create the Best Sales Funnel for Your Business with Jody Underhill
30:15
2017-09-21 13:58:10 UTC 30:15
#33: How to Create the Best Sales Funnel for Your Business with Jody Underhill

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels.  And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill.

Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped architect funnels.  He’s also a local marketing strategist.

Jody really knows his stuff as you'll hear today.

In Today's Episode, You'll Learn:
  • Overviews of successful sales funnel strategies
  • Where to start when building your sales funnel, including where most people get it wrong
  • Specific types of funnels you might consider using for your business
  • Types of email sequences and timing for when to send emails
  • What a highly converting webinar sales funnel looks like
  • What a sales funnel might look like if a webinar doesn’t make sense for your business
  • The concept of a liquidation offer and how to use it to pay for your paid traffic costs
  • Tips on how to go about creating the right kind offer for your business, including -- a liquidation offer, a tripwire, upsells/downsell offers
  • Jody also shares what to do when people have gone all the way through your webinar funnel and haven’t bought from you.

#32: Facebook Ads Case Study & Listener Coaching with RunnerAcademy.com's Matt Johnson
27:18
2017-09-21 13:58:10 UTC 27:18
#32: Facebook Ads Case Study & Listener Coaching with RunnerAcademy.com's Matt Johnson

Today's a listener case study episode where Art of Paid Traffic listener Matt Johnson joins me on the show and I give him a live Facebook ads coaching session.

Matt is from runneracademy.com and he’s also the host of Runner Academy Podcast and Everyday Runners Podcast.

Matt won a contest I ran a little while back where people left a rating/review for the show on iTunes and I chose a winner at random to win an on-air Facebook ads coaching session with me.

#31: Remarketing Secrets for Small Businesses with Michael Alaniz
29:50
2017-09-21 13:58:10 UTC 29:50
#31: Remarketing Secrets for Small Businesses with Michael Alaniz

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses.

Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business.

Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show.

Michael’s a Google Certified partner and an expert in local marketing.

In Today's Episode, You'll Learn:
  • Why for local small businesses, remarketing is as necessary as having a website
  • What types of small businesses should be using PPC advertising and remarketing
  • Exactly (step-by-step) how small businesses should get started with remarketing
  • What elements make up a good remarketing ad banner for small businesses
  • What kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you)
  • How to get direct help from Google by calling them on the phone (phone # is below!)
  • How you can get started with Google PPC remarketing, including running your ad banners for around $70

#30: How to Create a Content Marketing Machine with James Schramko
28:37
2017-09-21 13:58:10 UTC 28:37
#30: How to Create a Content Marketing Machine with James Schramko

Today I’m excited to welcome James Schramko to the show.

James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable.

He’s got a great story, having come from being a car salesman at a BMW dealership to having an uber successful online business. And his online business has had different iterations to what it is today, which you’ll hear James talk about.

Now, I invited James on today because I knew he’d offer a different perspective on paid traffic. My goal here with the show is to give you ideas and viewpoints and strategies around paid traffic and James definitely offers a different one here today.

In his business, James has fine-tuned a system for marketing his content without the need for paid traffic. Well, James does invest in it but not in the traditional sense that we generally talk about it here on the show. And he teaches his methods to you today.

#29: Secrets of Highly Converting Sales Funnels with Russell Brunson
37:28
2017-09-21 13:58:10 UTC 37:28
#29: Secrets of Highly Converting Sales Funnels with Russell Brunson

In this episode of The Art of Paid Traffic, I’m excited to welcome Russell Brunson to the show.

If you're not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had sold over a million dollars worth of his own products and services from his basement.  Not too shabby.

For over 10 years now Russell has been starting and scaling companies online including a software company, a supplement company and a coaching company.

He’s the founder of Clickfunnels and he’s also the author of a brand new book called DotComSecrets which is all about growing your business through sales funnels and email marketing.

I blew through it in a matter of days and it’s hands-down the best book I’ve come across about sales funnels. If you want to pick up a copy of DotComSecrets for yourself,. You can actually get it for free until April 21st, you just have to pay for S&H which is $7.95. Just go to rickmulready.com/russell.

Because i liked the book so much, I wanted to make sure I got him on the podcast here to talk about sales funnels and email marketing.

#28: Three Ways to Dominate Google AdWords with Ryan Masters
28:58
2017-09-21 13:58:10 UTC 28:58
#28: Three Ways to Dominate Google AdWords with Ryan Masters

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters.

Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs.

Seven years ago, the business that Ryan’s family owned only had $500 left to survive.

So what did Ryan do? Well, what entrepreneurial person would do, of course!

He built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold.

Ryan is a Certified Google Partner and helps e-commerce owners grow & dominate online. One of his clients, SunshineYoga.com for example, he helped them grow almost 3000% in just over 4 years.

He is the founder and host of the YouTube channel, Sparta Strength, which has over 10 million views & 100,000+ subscribers worldwide.

#27: Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less
26:12
2017-09-21 13:58:10 UTC 26:12
#27: Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.

The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.

In Today's Episode, You'll Learn:

How to use the 80/20 principle to squeeze more out of your paid traffic.

How to use 80/20 to figure out where you should be spending your advertising dollars.

What 80/20 tells you about where to find your customers.

Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.

Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.

How do you decide where to focus your energy to get the biggest ROI for your business possible?

The concept inside of every 80/20 is another 80/20 and another and another...

And a whole lot more!

#26: How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year
34:11
2017-09-21 13:58:10 UTC 34:11
#26: How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable.

I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach.

We geeked out about Facebook ads and she began telling me her strategy for how she uses them to grow her business. We get into that strategy today.

Kimra just finished up a launch of her flagship program called Be True Brand You where she did over $720,000 in sales while spending about $13,000 in Facebook ads.

She’s got an inspiring story which you’re going to hear about today.

#25: What's the Difference Between the Facebook Ads Pixels and Other Q&A
16:16
2017-09-21 13:58:10 UTC 16:16
#25: What's the Difference Between the Facebook Ads Pixels and Other Q&A

Today's episode is one of our Q&A shows and this time we're focusing on questions around Facebook ads.

People have emailed in or asked questions via voicemail which you can do here on the Show Notes page.

A couple of these questions also come from a presentation I did last week at Social Media Marketing World here in San Diego. The presentation was all about Facebook ads fundamentals but I got a lot of great questions that were more advanced too so we'll be covering those as well.

If you have a question you’d like me to answer in an upcoming episode, whether it’s about Facebook ads or any other paid traffic strategy, just click the orange "Start Recording" button below and you can leave me a voice message there with your question.

If I don’t know the answer, I’ll find someone who specializes in the topic of your question and get the answer for you.

#24: How to Use Yahoo's Gemini Network for Mobile, Native and Search Ads
22:28
2017-09-21 13:58:10 UTC 22:28
#24: How to Use Yahoo's Gemini Network for Mobile, Native and Search Ads

In today's episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network.

With me to talk about it is Jay Leishman who’s crushing it right now and he's going to share with you what it is and how best you can be using it to get traffic for your business.

Jay has been in the digital marketing space for the past 15 years and he specializes in driving traffic and lead generation for a variety of different clients.

When I first started talking to Jay about having him on the show, he was telling me all about the success he’s having on the Gemini network and I had never even heard of it. I spent 2 years at Yahoo selling online ads and so the fact that I'd never heard of it was super weird.

Well, in our interview here, Jay explains why I’d never heard of it before.

#23: What Businesses Should & Shouldn't Be Using YouTube Ads with Tommie Powers
22:13
2017-09-21 13:58:10 UTC 22:13
#23: What Businesses Should & Shouldn't Be Using YouTube Ads with Tommie Powers

Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads.

You might have noticed that I’ve spent several episodes already on YouTube ads, well, it’s because they’re a huge opportunity that people are just now starting to take notice of. I don’t know, maybe that means I shouldn’t be sharing things about them.

To talk to us today about YouTube ads, I’ve asked, Tommie Powers, who was my guest back on episode 11 where we talked about sales funnel analytics, to join me again for today’s episode.

Tommie knows YouTube ads really well, he’s been doing them forever, and he was one of the small group of people who were recommended to me when I went looking for the world’s foremost experts on YouTube advertising.

If you’ve not yet heard episode 11, definitely check that one out because it’s a great one, but Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

#22: How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves
27:35
2017-09-21 13:58:10 UTC 27:35
#22: How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves

In today's episode we're revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves.

Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing audiences, generating over 1 billion views on YouTube.

When I first began looking for YouTube experts to come on the show here, Derral was one of the guys everyone recommended.

By the way, I want you to go subscribe to his YouTube channel because he does something really cool with it when you land on his page. It’s a trick I’ve never seen done before and I’ve since learned we can all do it. So click here for Derral’s YouTube channel. Really cool stuff.

#21: How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland
28:01
2017-09-21 13:58:10 UTC 28:01
#21: How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland

In today's episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.

Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.

He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.

Specifically today, we're talking about pre-sell pages.

I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?

And he said, oh yea, pre-sell pages.

#20: Lead Magnets That Convert with Jim Belosic
17:05
2017-09-21 13:58:10 UTC 17:05
#20: Lead Magnets That Convert with Jim Belosic

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.

With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.

We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.

You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.

In This Episode, You'll Learn:

Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.

Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.

Tips to increase your webinar registrations on your landing pages

Jim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company.  Boom!

#19: Behind-the-Scenes of Successful Facebook Ads with Curt Maly
27:26
2017-09-21 13:58:10 UTC 27:26
#19: Behind-the-Scenes of Successful Facebook Ads with Curt Maly

In today's episode of The Art of Paid Traffic, we're continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads.

I've invited on Curt Maly, who's a fellow Facebook ads guy. He has a digital marketing agency and he also runs a website called Social Media Ad Genius where they run a lot of Facebook ads - about $5 million dollars worth of ads over the last few years. They work with businesses in all different kinds of niches, which you'll hear more about in today's episode.

Curt's a great evangelist for doing Facebook ads the right way and recently visited with their ads compliance team. The visit is really timely because you may have heard about a lot of Facebook ad accounts getting shut down lately.

And, if you do find yourself with this issue, Facebook tends to be vague at best as to explaining why.

#18: How to Avoid Getting Your Facebook Ads Account Shut Down
21:54
2017-09-21 13:58:10 UTC 21:54
#18: How to Avoid Getting Your Facebook Ads Account Shut Down

Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and guidelines.

In case you haven’t yet heard the last episode with him, Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable.  He’s a really well known guy in the space, super smart with this stuff - especially FB ads compliance.

All of a sudden over the past few months more and more people are getting their Facebook ads accounts shut down.  It’s really become alarming.  Even people I know who are legitimately trying to do the right thing are being caught in this.

This is such an important topic right now, I’m devoting this episode with Justin and the next episode with another Facebook ads expert that I have a lot of respect for, Curt Maly.

#17: How to Use Native Advertising to Increase Conversions with Justin Brooke
20:15
2017-09-21 13:58:10 UTC 20:15
#17: How to Use Native Advertising to Increase Conversions with Justin Brooke

Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff.

Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.

And in this episode we talk about Native Advertising or what some people call content amplification.

Great conversation around what’s quickly becoming a must-do strategy to generate leads for your business.

#16: How to Quickly Get Found on Google & Improve SEO Using AdWords
19:24
2017-09-21 13:58:10 UTC 19:24
#16: How to Quickly Get Found on Google & Improve SEO Using AdWords

In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.

The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.

In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.

On today's episode with Joel, you're going to learn: The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimization and get your sites ranked on Google more quickly. Joel gets into the specifics of how to use your AdWords ads and the data you glean from those ads to create content around specific keywords. We talk about how this strategy can give you Insight into what your competitors are doing with their content so you can outrank them on Google. And also, If you’re a marketing consultant, how to use this strategy to double your revenue and upsell your clients

#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon
20:20
2017-09-21 13:58:10 UTC 20:20
#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.

I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.

Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea.  Not cool...

Today you're going to learn:

Pro tips for when you're just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.

Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he's worked with.

#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A
21:21
2017-09-21 13:58:10 UTC 21:21
#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A

 

Today we’re going to do our first Q&A episode.

People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast.

So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question.

Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so you can start getting better results and growing your business more quickly.

That’s because my goal here at the Art of Paid Traffic is for this to be your one-stop shop for learning everything you need to know about paid traffic.

You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.

Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.

Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working (and not working) right now here at The Art of Paid Traffic.

#13: Profitable Copywriting Tips & Tricks with Ray Edwards
31:24
2017-09-21 13:58:10 UTC 31:24
#13: Profitable Copywriting Tips & Tricks with Ray Edwards

On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business.  In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting. Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s pure gold today, you are going to love this.

There is so much in today’s episode that I put together a special download for you so you don’t miss any of the tips that Ray gives today. You can grab that download it on the Show Notes page for today’s episode which is at rickmulready.com/13.

#12: Measuring Your Sales Funnel Analytics with Rui Dong
18:20
2017-09-21 13:58:10 UTC 18:20
#12: Measuring Your Sales Funnel Analytics with Rui Dong

On todays episode I am happy to welcome my good buddy Rui Dong.  Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics.   Whether you are more advanced or you’re just starting out with paid traffic for your business, you are gonna get some great ideas from Rui here today.   That’s because my goal here at the Art of Paid Traffic, is for this to be your one-stop-shop for learning everything you need to know about paid traffic.  You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.   Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.   Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working and not working right now here at The Art of Paid Traffic.

#11: How to Measure Your ROI from Paid Traffic with Tommie Powers
21:48
2017-09-21 13:58:10 UTC 21:48
#11: How to Measure Your ROI from Paid Traffic with Tommie Powers

Alright, today I’m psyched to welcome Tommie Powers to the show.

Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.

In This Episode, You'll Learn:
  • The importance of the one key metric and the one thing you can do to move your business forward
  • The absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.
  • The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. This is for more advanced marketers.
  • If you’re just starting out with paid traffic, the best way to track your conversions and return on your investment.
  • At what point and how to track purchases and revenue within your sales funnel
  • The reality of your ad spend when you’re first starting your ad campaign and what you need to be comfortable with.

#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans
17:49
2017-09-21 13:58:10 UTC 17:49
#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans

Today I'm talking with Chris Evans all about retargeting strategies.  Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now.

If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business.  I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.

I understand many of these strategies but don’t know the tricks and secrets for really making them work. And today you’ll hear me stop Chris and make him explain different things because what he's saying is pure gold.

I’m learning right along with you today. 

In this Episode You'll Learn...

#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu
17:03
2017-09-21 13:58:10 UTC 17:03
#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu

Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads.  This is actually the last episode in this series before moving on to some other paid traffic strategies.  Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast.

Eric’s got a really cool story in that he’s spent tens of thousands of dollars on YouTube ads (actually blowing through 5 figures in ads when he first started out) and today he shares everything he's learned with us.

Specifically, we’re gonna dive into the keys to success for targeting your YouTube ads and how to get massive ROI.

#8: How to Get Free Traffic from YouTube Ads with Jake Larsen
19:54
2017-09-21 13:58:10 UTC 19:54
#8: How to Get Free Traffic from YouTube Ads with Jake Larsen

Today I'm talking with Jake Larsen about YouTube advertising.

When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time.  And what I’ve since found is he’s pretty much synonymous with YouTube advertising.  He’s the real deal!

In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads.

So I’m stoked that he’s joining me on the show today.

Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received.

And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing.

In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising.

You'll Learn
  • Tricks for how to create your YouTube ads that drive targeted traffic and conversions for FREE
  • Best practices for landing pages to use for your YouTube ads
  • What to say in your YouTube ads so you can weed out and speak ONLY to your exact target customers
  • When being in front of the camera in your ad or talking over Powerpoint or Keynote slides is most effective

This episode is chock full of strategies that you can start testing as soon as you’re done listening.

#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick
24:49
2017-09-21 13:58:10 UTC 24:49
#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode.

Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.

Today we’re talking about best practices for setting up highly performing YouTube ads.

He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads?

3 Areas That Need to be Right When Setting up Your Ads:
  • Knowing who to target and how to target
  • Creating the video ad
  • Ensuring you have the right settings in the Adwords interface
In This Episode

When it comes to the type of video, you need to be specific with regards to what you're using your video for.  For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the most action happening within the first 20 seconds.  The most important thing is to ask people for the click!

The first 5 seconds is super important, really grab people at the beginning.  At around the 20 second mark, ask for the click.  The reason being is that you only pay for your ad if people view your video for more than 30 seconds.

The whole video is clickable, people can click anywhere on the video but it works really well when you point people to a certain place to click, especially if you can use something that looks like a button.

Only target video placements.  If someone is watching a video relevant to your offer, you can target them.  For example, if someone is watching a video on yoga at home, we can run an ad in front of that person about yoga at home!  Get the targeting right!

Being in front of the camera during your ads can definitely increase your conversion rate, but it's not a necessity.

Optimal Length for YouTube Ads if You Want to Drive Traffic and Optins:
  • 0-5 seconds to grab people’s attention
  • 5-10 to draw people in
  • 10-15 to give people the main benefit of your solution
  • 15-20 psychological trigger (authority, social proof, scarcity)
  • 20-25 call-to-action
  • 25+ static video (no music, the only movement is the mouse button clicking on the Call To Action button)

Veeroll

As Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising.  He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.

#6: YouTube Ads for Small Businesses with Tom Breeze
20:14
2017-09-21 13:58:10 UTC 20:14
#6: YouTube Ads for Small Businesses with Tom Breeze

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising.  He’s the founder of YouTube advertising agency called Viewability.  And his specialty is crushing YouTube ads for small businesses.

He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads.  He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.

In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.

You'll Learn:

[Video]

  • How to get in front of the right people at the right time
  • Convert landing pages with a great offer
  • The difference between In-Display and In-Stream
  • How to get free traffic to your landing page
  • Why you don’t want to be too engaging in your video ad
  • How to create videos for free that can tell you exactly which target audiences work best for your offer
Proven Script That You Can Use to Generate Leads

When using In-Stream, you don't pay for your ad until someone watches past 30 seconds.  So here's a strategy that works really well:

  • First of all, create a video that finishes at around 25 seconds, then go quiet for 5 seconds while pointing people to your call-to-action button.
  • After 30 seconds, go back into a sales pitch because at that point you’re paying for the view anyway.
  • Finish the video at 40-45 seconds.

Tip: Here’s a great way to start out your video: "Hey did you know…"

"Effective advertising is all about the right message to the right people at the right time.  With YouTube ads, it’s always the right time"

#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy
17:50
2017-09-21 13:58:10 UTC 17:50
#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy

In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.

To do this, she used a 2-step Facebook ads strategy that you'll learn today.

We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business.  She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.

In this Episode You'll Learn:

  • Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K)
  • The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad).
  • How you can do this as an evergreen product or during a launch cycle
  • How Laura uses Facebook's website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.

#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting
23:16
2017-09-21 13:58:10 UTC 23:16
#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

In Today’s episode: we’re talking with Joey Kissimmee.

Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.

I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting).  If you haven’t already listened to that, definitely have a listen.

Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website.  He’s been really smart about this and his results show it.  We’re going to break it all down for you today, discuss his exact strategy as well as his results.

In this Episode You'll Hear
  • How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day.
  • Which website custom audiences duration is working the best for Joey after testing several different combinations.  Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations.
  • How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads.
  • The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion.
  • Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).

#3: What's Working Right Now with Facebook Ads
17:04
2017-09-21 13:58:10 UTC 17:04
#3: What's Working Right Now with Facebook Ads

Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.

Here's a hint...Website Custom Audiences.

If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.

It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.

In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.

#2: How to Set Up Your Facebook Ads For Success
14:34
2017-09-21 13:58:10 UTC 14:34
#2: How to Set Up Your Facebook Ads For Success

Today’s episode is a solo episode where you'll learn all the latest changes in how you set up your Facebook ads in Power Editor.

Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor.  And depending on where you are in the world, you’ve very likely already received these updates.

In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible.  You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.

#1: Introduction to The Art of Paid Traffic Podcast
09:52
2017-09-21 13:58:10 UTC 09:52
#1: Introduction to The Art of Paid Traffic Podcast

The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.

You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.

As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.

This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.

You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.

#155: 3 Big Facebook Ads Updates (You Should Know About)
31:58
2017-09-22 07:10:53 UTC 31:58
#155: 3 Big Facebook Ads Updates (You Should Know About)

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.

They are:

  • The merger of Ads Manager and Power Editor into one combined tool
  • New targeting updates -- no more Job Title and education targeting…
  • And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…
On the Show Today You’ll Learn:
  • The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense
  • What happens now to historical data, saved filters and audiences with the new Ads Manager tool
  • What you can do now that self-reported targeting fields such as “Job Title” are now longer available
  • What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged
  • Why you need to be reviewing Facebook’s policies regularly!

It can be hard to keep up with the changes Facebook is bringing in at times, but if you really understand the concept of what you’re doing and the objective of your ad campaign, it’s just a matter of making adjustments.

If we want to be advertising on the most effective and cost efficient platform available today, we’ve got to be able to do this and keep moving forward!

Want to Win A 30-Minute Strategy Session With Me?

All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne
39:11
2017-09-22 07:10:53 UTC 39:11
#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.

For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.

Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.

As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.

We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…

On the Show Today You’ll Learn:
  • The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his business
  • How he uses frequent surveys with clients to see trends, and what he does with the information he learns
  • How Sam discovered overlap when looking at his competitors’ audiences – and used this insight to his advantage
  • Why he deliberately doesn’t mention “Crossfit” early in his longer form content…
  • We dive into all his numbers - how much he spends, the amount of leads generated, sign ups to his introductory course and more
  • The Objectives that he is seeing the best results from (you may find his answer surprising)!
  • How he plans to use these strategies to take his business to the next level (including filling a new facility with members before it even opens)!  

As you’ll hear, Sam is a great example of someone who does his due diligence and makes the effort to really learn about his actual customer. Most importantly, he’s not only doing a lot of testing but he’s also tracking his numbers very closely to optimize his results with Facebook ads.

Big Thanks… (and win a 30-minute strategy session with me!)

Huge thank you to everyone who messaged me on Facebook with their feedback and ideas for the podcast!  

The response was amazing and I had such a great time talking with all of you on Messenger.

A winner of a 30-minute strategy call with me was chosen and as promised, I messaged them back there on Facebook to let them know they won.

So stay tuned because you’re going to hear that strategy session right here on the podcast.

One piece of feedback that several people gave me was they like these sorts of contests here on the podcast.

And with that, and because the response was so great and I love hearing your feedback, for the foreseeable future here, I’m going to continue this…

So all you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel
33:50
2017-09-22 07:10:54 UTC 33:50
Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.

This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.

Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...

So we’ll jump right into all that with Liat, but before we do...

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger 

When I asked for this feedback over the last couple of episodes, you guys have been really delivering, messaging me with some great ideas.

So, thank you to everyone who has already messaged me there on Facebook to give me your ideas and feedback.

#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)
31:59
2017-09-22 07:10:54 UTC 31:59
#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.

Good times, indeed...

Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

On the Show Today You’ll Learn:
  • How scaling our ads affected the delivery of the existing ads that were running
  • Why, as frustrating as Facebook ads can be at times, you still gotta keep rolling
  • What to do when you get into what I call Facebook’s “negative algorithm”
  • My hypothesis of why the issues happened - how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance…
  • The single biggest lesson I’ve learned about launching
  • And so much more!
I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me)

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook.

And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you listen to this after September 8th, I’d still love to hear from you! 

Thanks a lot, in advance...

#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes
35:23
2017-09-22 07:10:54 UTC 35:23
#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.

We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.

One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.

Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.

Also, I’d love to hear from you.  I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

On the Show Today You’ll Learn:
  • What observations led Deacon to start using Facebook ads in his business last December
  • The specific strategy he used to initially turn $1,000 into $2k
  • What not to do when trying to get the best results with your affiliate marketing
  • How Deacon sets his Facebook ads up -- from “teaser text” to copy and what he uses for headlines
  • Why he tried Facebook video ads but didn’t stick with them…
  • The importance of tracking your numbers, and the biggest challenges he’s faced that forced him to scramble and regroup
  • Why you definitely want to have cash in the bank if you this strategy for affiliate marketing is something you want to test
  • And a whole lot more...

Coming up next week, I’ll be breaking down my recent course launch for you, specifically focusing on all the problems we had -- especially with our Facebook ads, and I’ll share with you all the great lessons we learned from it. If you’re running Facebook ads for launches, you definitely won’t want to miss this one.

Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens
23:19
2017-09-22 07:10:54 UTC 23:19
Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.

This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.

Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you’re listening to this after September 8th, I’d still love to hear your thoughts so please go ahead and message me.  Again it’s rickmulready.com/messenger.

Thanks a lot for taking a minute to share your feedback and ideas, I really appreciate it.

#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard
43:49
2017-09-22 07:10:54 UTC 43:49
#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.

One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.

If you haven’t yet heard that episode, definitely check it out here.

You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.

Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

In the episode, you’ll learn:
  • The technique Andrew used to land his first big clients
  • What mindset he always uses when determining his pricing
  • What types of images work the best for Andrew’s campaigns for Melyssa
  • Why he started with warm traffic for Melyssa Griffin’s campaigns, and the testing process that was used
  • Why Andrew is putting so much focus on video ads, and we talk about what  types of videos are working best for him, including what’s being said in those videos
  • Two challenges Andrew faced when scaling the ad spend
  • How he uses Conversion window to test and scale (you know, when Conversions is your Objective you can choose whether you want to optimize for like 1-day click or 7-day click…)
  • We dive into Andrew’s split testing strategy
  • A comparison on how mobile, desktop and Instagram ads are performing against each other for Melyssa Griffin’s campaigns
  • And a whole lot more...

It’s been really cool to see Andrew’s evolution as a Facebook ads manager, from taking my FB Ads For Newbies course years ago to where he is now.

Next week, Deacon Hayes of Well Kept Wallet visits the show to share how he’s using Facebook ads to amplify his content and generate affiliate income -- including one recent campaign where he spent $8,500 and did $21,000 in revenue.

#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin
39:31
2017-09-22 07:10:54 UTC 39:31
#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.

Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...

I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.

Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.

You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.

She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…

On the Show Today You’ll Also Learn:
  • How Melyssa started her business “accidentally” – feeling like she got sucked into the possibilities available in the online world
  • The ways she initially drove people to her blog, and the role SEO played
  • What she considers to be the true turning point in her business
  • Why Melyssa thinks her strategy worked so well for her - while many people are trying something similar and not getting these type of results
  • How she Differentiates the offers that she makes on her webinar vs the offer that is always available
  • How much revenue monthly Melyssa is generating from her FB ads, and what she’s spending on ads to achieve this
  • What she covers in her funnel emails
  • How long her webinar funnel is (considering how crazy successful she has been, this may surprise you)
  • And a whole lot more…

Coming up in next week’s episode, Andrew Hubbard, who runs Melyssa’s Facebook ad campaigns, will be joining me to dive into how he’s getting such good results with this automated webinar funnel.

#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star
38:40
2017-09-22 07:10:54 UTC 38:40
#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.

It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…

She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

On the Show Today You’ll Learn:

  • How (and why) she always approaches her ads with the creation process in mind
  • How to overcome the intimidation factor when creating your FB ads
  • What she considers to be the “holy grail” of an ad
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment
  • How she personally responds to each comment she receives on social media – and why she’s really doing this
  • What to consider when trying to decide on the production quality of video to use
  • How you can use topics being discussed in other niches to customize your own ad content

As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey because it’s when she did get highly strategic and focused that things really took off for her with her business.

#148: How to Improve Your Conversion Copywriting with Joel Klettke
46:04
2017-09-22 07:10:54 UTC 46:04
#148: How to Improve Your Conversion Copywriting with Joel Klettke

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.

And joining me to share his expertise is conversion copywriter, Joel Klettke.

Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.

Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…

A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.

As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has.

It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today.

On the Show Today You’ll Learn:
  • Why Google is a fantastic aggregator of information, but a miserable interpretation of the truth (Joel gives a great example he uses with his clients that proves this)
  • How Joel uses his “Before-During-After” process to guide his copywriting
  • Why following your competitors’ negative reviews will allow you to proactively solve customer issues
  • His favorite questions to ask to get the best insights from your target market
  • What Joel uses to track the feedback he’s receiving, how he compiles it and how he makes this information useful in his copywriting
  • The most common mistakes that he is seeing as he is auditing online ads
  • Joel’s top resources for upping your copywriting game, and more!

Coming up next week, my good friend Jasmine Star is back to share a case study, where we’ll dive into the 3 components of a Facebook Video Ad that is giving her the best results in her business.

#147: 3 Facebook Ads Updates You Should Know About
24:03
2017-09-22 07:10:54 UTC 24:03
#147: 3 Facebook Ads Updates You Should Know About

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

On the Show Today You’ll Learn:

  • What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to you
  • A big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaigns
  • How the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% ones
  • How to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.
  • How to track conversions offline events when you can’t place the Facebook pixel, and much more!

And sneak peek into next week’s episode…

Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.

Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.

If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...

Wednesday, July 26th @ 9am PST Wednesday, July 26th @ 4pm PST Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

 

#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000
36:04
2017-09-22 07:10:54 UTC 36:04
#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  

The willingness to test things out and keep at it even if what you’re doing isn’t working.

That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.

They spent $300 on Facebook ads and turned that into $15,000 in revenue.

Not too shabby!

As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.

In my interview today with Mike…

What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.

We also get into:

  • The different types of offers that convert for local businesses.
  • Setting expectations for the results of local business Facebook ad campaigns
  • How Mike and his client were able to revise the copy to make a better impact after Facebook rejected the initial copy on the first ad
  • Why he likes using a branding ad as the foundation of the campaign
  • How to set markers for success
  • And more...

This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works.

It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...  

 Wednesday, July 26th @ 9am PSTWednesday, July 26th @ 4pm PSTThursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars
45:48
2017-09-22 07:10:54 UTC 45:48
#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.

In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.

Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.

Until she found and started testing Facebook ads, that is…

She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.

One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.

Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:

  • One where she spent just $100 on Facebook ads and did over $50K in revenue.  
  • And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.

We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…

What I really want you to listen for today is how Allison crafts her offers.

Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience.  And she does this in a way that most local businesses wouldn’t think about.  And you’re going to hear exactly how she does that.

On the Show Today You’ll Also Learn:
  • Why Facebook ads is a such a great way for her to track returns (and market to a very specific audience)
  • How using Facebook ads and coupon codes to sell vouchers has worked for Allison
  • Ways in which she’s trying to stay ahead of the curve in her marketing efforts
  • The importance of offering tips and tricks in your email follow-up sequence
  • How Allison is now teaching and providing content to fellow golf course owners to push their marketing efforts forward
HOW LOCAL BUSINESSES CAN INCREASE LEADS & SALES WITH FACEBOOK ADS (WHILE CUTTING YOUR MARKETING BUDGET)

If You're a Local Business Looking for a More Cost-Effective Way to Consistently Attract Qualified Leads & Customers to Your Business,

THIS Free Online Training is For You!

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

I’ll be doing 3 live online training classes starting on Wednesday, July 26th.  I’m going to do 2 on Wednesday, the 26th and one on Thursday the 27th.

To register, go to rickmulready.com/fbadslocal or if you are in the US, you can text the word “localtraining” to 44222 and you can register right over your phone.

#144: How to Create An Effective Sales Follow-Up Sequence
01:01:00
2017-09-22 07:10:54 UTC 01:01:00
#144: How to Create An Effective Sales Follow-Up Sequence

Joining me today on the podcast is my good friend, James Wedmore. This episode marks James’ third time as a guest on The Art of Paid Traffic, and today we’re talking all about how to create an effective follow-up sequence with your target audience.

I’ve always respected how James approaches business and he shares his expertise in so many ways here…

He reveals the biggest mistakes people are making after they present their offer, the four elements of an effective follow-up sequence and why email shouldn’t be the only way that you’re doing this.

James also shares his thoughts on how you can come up with effective bonuses for your audience, what are the universal (and market-specific) objections you will face, as well the easiest way to overcome them.

On the Show Today You’ll Learn:

  • Why a longer follow-up doesn’t mean more sales
  • The role social proof plays in all of this…
  • There’s a need for urgency (or people simply won’t buy what you’re selling)!
  • How you can incorporate a value add, as opposed to just discounting your price

You’ll want to tune in for next week’s episode, as I’m presenting a case study of a golf course owner who’s absolutely crushing it with Facebook ads – and she’s going to share how she’s doing it.

For full show notes and links to James' website and The Mind Your Business Podcast, you can visit www.RickMulready.com/144

#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)
53:53
2017-09-22 07:10:54 UTC 53:53
#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including...

  • What work you’ll want to do before even setting up your ads.
  • Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  • We’ll also discuss how to integrate split testing into your setup.
In addition, you’ll also learn: 
  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy
  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  • Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin
01:05:12
2017-09-22 07:10:54 UTC 01:05:12
#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.

Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...

  • His Facebook ads
  • How much he’s spending on ads
  • The tools he uses to set up his webinar system
  • The different offers he makes in his funnel, including what he’s testing to incentivize people to pay in full
  • How he tracks all of his results
  • And what he would say to someone considering doing evergreen webinars for the first time.
  • And more...

There are two big takeaways I want you to listen for…

First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.

Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.

In addition, we also discuss:

  • How Grant balances incentivizing potential customers without annoying them with regular invites to his webinars
  • What a “Just In Time” option is and Grant’s experiences he’s had with them
  • How using a $17 tripwire resulted in about $17,000 of additional revenue
  • The way he got around the common objection of people saying they don’t have the money to purchase his product right now
  • Why complimentary one-on-one calls can be so useful – and the ways you can repurpose them
Download My Webinar Tracking Spreadsheet

Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.

To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142

#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)
37:59
2017-09-22 07:10:54 UTC 37:59
#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

I’m going to be discussing and answering questions about:

  • How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.
  • Where to find the local awareness objective
  • How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options?
  • We talk about how to troubleshoot ads that have just recently started running but aren’t getting results
  • How to get support from Facebook about your ads
  • How to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to
  • What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym
  • What’s a “good” CPC?  Is my CPC too high on this ad set?
  • Should you use the 1-day or 7-day click attribution window when your Objective is Conversions?
  • Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site.
  • And more!

This episode is chock full of actionable stuff.  

I hope you can take what you learn and immediately put it into action in your business.

#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou
48:47
2017-09-22 07:10:54 UTC 48:47
#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:
  • The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
  • We break down Steve’s entire FB ads strategy, including:
  • His full retargeting strategy
  • How he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)
  • The offers he makes
  • How he pays for his Facebook ads before people have even left his thank you page
  • How he uses Facebook video ads
  • Why he loves lookalike audiences and his strategy for using them
  • Why he doesn’t max out scaling his FB ads
  • Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
  • What their landing page looks like when sending people from ad to product page
  • What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
  • And What Steve would do if he were starting from scratch

With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.

#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads
44:33
2017-09-22 07:10:54 UTC 44:33
#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.

And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.

Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.

He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.

On the Show Today You’ll Learn:
  • Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goal
  • The philosophy behind WHY he created and followed this strategy
  • The FB ads strategy he used to build a FB group community of almost 9K people and then how they leveraged that group to drive the success on Kickstarter
  • What he considers the real magic behind his success
  • What is the “Gruen Effect” and how it can be applied to online marketing
  • How they tracked the success of their Kickstarter ads since you can’t place the FB pixel on the site.
  • How they set up the actual Kickstarter campaign including the video storyboarding and incentives they offered.
  • Why it’s good to have multiple offers and product variations when using the Kickstarter platform
  • The importance of building scarcity into your offer…
  • And a whole lot more…

As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.

ADvantage Plus

I’m BEYOND excited to announce the creation of my brand new group coaching program -- ADvantage Plus!

ADvantage Plus is a 12-month application-only group coaching program which includes the following:

  • A Group video coaching call (face-to-face on Zoom) with me each month
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • Ticket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)
  • Private Facebook Group

Accountability, Community, Coaching

This group coaching program is all about accountability, community and coaching.

THIS is the stuff that puts you on an accelerated growth path in your business.

Yet, it’s so often missing for so many online entrepreneurs.

If you’re an online entrepreneur who is scaling, growing & automating your business...

And you’re ready to surround yourself with other successful, like-minded and motivated entrepreneurs and accelerate the growth of your business...

And you feel like strategizing, coaching and networking is currently missing in your business…

I'd like to invite you to learn more and submit your application for the ADvantage Plus coaching program here

**The deadline for applications is June 30th, 2017!

#138: Facebook Ad “Objectives”: What They Mean + How to Use Them
30:26
2017-09-22 07:10:54 UTC 30:26
#138: Facebook Ad “Objectives”: What They Mean + How to Use Them

On today’s episode, we’re talking all about Facebook ad “Objectives”.

Specifically…

  • What’s the difference between each ad Objective
  • Which one to choose
  • How to use them
  • What they mean in your Facebook ad campaign
  • And, some exceptions you might want to make when it comes to choosing your ad Objective.

I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.

So we’re gonna dive head first into it all today…

New Facebook Ads Feature!

Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.

You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?

Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.

 

The reason for that is because your pixel isn’t getting enough data to learn who is converting on your ads.  Remember, when you’re Objective is conversions, the pixel needs 15-25 conversions per week -- enough data to begin “learning” who is converting.

Now, with this new feature, you’re going to have the option to improve delivery.

You’ll be able to allow an Ad Set to temporarily “fall back” to optimizing for clicks (remember our Objective here is ‘Conversions’ and thus we’re optimizing for a specific conversion like opt-ins or registrations), IF Facebook doesn't have enough conversion data to optimize for the conversion on the Facebook pixel that the Ad Set is being optimized for.

Delivery will then be boosted by optimizing for link clicks in the initial stages of the Ad Set IF the Ad Set is under-delivering.

With this new feature, you’ll have two options to choose from:

Standard:

This option sets a strict end point for when Facebook will stop optimizing for link clicks -- after 15-25 conversions, 1,000 link clicks or 7 days (whichever comes first).

From then on, the Facebook will only optimize for conversions - even if that means Facebook can't find enough conversions for you and the Ad Set stops delivering before the budget is spent.

OR

Extended:

This option optimizes for link clicks and conversions until the Ad Set captures 15-25 conversions or the budget is spent.

If the Ad Set doesn’t capture 15-25 conversions, the full budget may be spent on many link clicks and few conversions.

Soooo, be on the lookout in your Power Editor and Ads Manager.  

This is pretty cool stuff and I’m excited about this new feature!

Facebook Ad Objectives

As you can see from the above image, the Objectives are broken into 3 sections:

  • Awareness: Objectives that generate interest in your product or service.
  • Consideration: Objectives that get people to start thinking about your business and look for more information about it.
  • Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

These are the 3 phases of a sales funnel.

So what is each one do?  Let’s have a look...

Brand awareness:

Increase awareness for your brand by reaching people who are more likely to be interested in it.  Facebook has this data from all the tons of brand campaigns that have been run, and they’ve analyzed that the longer someone spends with an ad, the more likely they are to remember it.

Reach:

Show your ad to the maximum number of people in your audience.

Traffic:

When your goal is to get people to click on your ad and go to your landing page, website, app, etc…

Engagement:

Get more post engagements, Page likes, event responses or offer claims.

App installs:

Send people to an app store where they can download your app.

Video views:Get more people to view your video content.  This is like awareness but using video.

Lead Generation:

This is Facebook’s Lead Ad -- when you want to get leads from people interested in your brand or business.  NOTE: I highly recommend using a 3rd party tool like Zapier or SyncSumo to automatically bring the leads from Facebook into your email CRM.

Conversions:

When your goal is to get people to convert on your landing page (opt-in, sale, etc…)  NOTE: I wouldn’t use this for high-priced products/services.

Product Catalog Sales:

Create ads that automatically show products from your product catalog based on your target audience.

Store Visits:Promote multiple brick-and-mortar business locations to people who are nearby.

When to Use Each Facebook Ad Objective

First and foremost, use the Objective that most aligns with your goal.  

This is exactly why you need to do the upfront work of being crystal clear on WHY you’re running your Facebook ads -- what’s your goal?

And unfortunately, as critical as this step is, this is the work that most people don’t want to do.  Back in episode 109, The Critical Work Needed for Successful Facebook Ads, I talk all about this.

When you’re clear on what the goal of your campaign is, you can select the Objective that aligns with it.

Here are some examples:

If your goal is to get people to opt-in for a free download or register for a webinar or event, I’d go with Conversions.

You could also test Lead Ads, but again, make sure you’re using a 3rd party tool to ensure those leads are automatically getting sent from FB into your email CRM.

If your goal is to send people to a piece of content so you can build an audience that you can then retarget to, your Objective in the initial campaign would be Traffic and then in the retargeting campaign, it would be Conversions.

If you’re running a video ad with the intention of building engagement audiences so you can retarget viewers of your video with an offer, I’d still recommend going with the Objective that aligns with wherever you’re sending traffic, like to an opt-in/registration (Conversions) or a piece of content (Traffic).

But you also might want to test Video Views as your Objective since your real intention is to build those engagement audiences so you can retarget.

Exceptions When Choosing Your Facebook Ad Objective

There are always exceptions and different things to test when it comes to choosing your Objective.

For example, if you’re a local business and you’re simply trying to reach as many people as possible in your small market, even though you might be trying to get people to download a coupon or special offer, you might want to try the “Reach” Objective because that sets you up to reach as many people as possible.

Or, if you’re retargeting a small yet targeted audience, you also might want to use Reach as your Objective for the same reason -- you want to get your ad in front of as many of those people as possible.

Another exception might be where you’re sending traffic to a sales page and you’re selling a higher priced product or service.  

Even though your goal IS to have people buy/convert, I’d recommend using traffic as your Objective.  

This is because when you’re using the Conversions Objective, you need to tell Facebook what conversion you want to optimize for.  

Remember that when we use the Conversions Objective, the Facebook pixel is used to track conversions. The pixel is optimizing (meaning, it’s learning and getting smarter) the more conversions you get so that it can find you more of those people who are converting.

If you’re sending people from your ad directly to a higher priced product or service, you’re likely not going to have a high percentage of those people converting.  

Thus, go with Traffic as your Objective to simply drive people to your page.

How Your Facebook Ad Objective Affects Optimization & Delivery

At the Ad Set level you have the Optimization & Delivery section.

The default settings here are affected by the Objective that you choose.

For example, if your Objective is Conversions, you’ll notice that the Optimization for Ad Delivery field defaults to Conversions.

Likewise, when you’ve chosen Traffic as your Objective, the default will be link clicks (see the image above).

I recommend going with the default which is what we normally do in my business, like optimize for conversions.  

When you go with the default settings, you’re letting Facebook’s algorithm, which has gotten very advanced and much smarter, do the work for you.  

It’s actually this optimization option, in conjunction with your Objective, that tells Facebook what to value when showing your ad to your target audience.

The bottom line is Facebook’s algorithm is set up to help you get the results you want for the lowest cost.  After all, when you have success, what are you going to do?  You’ll spend more money!   

The key here is to always be testing to see where you get the best results.  

Brand New 12-Month Coaching Program!

I’m super pumped to announce a brand new coaching program that I’ve put together, called ADvantage Plus.

ADvantage Plus is an application-only 12 month coaching program which begins this July (2017) and it includes the following:

  • 1 Group Video coaching call with me each month (we’ll do this face-to-face on Zoom)
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • A Ticket to attend both of my FBA Live workshops which are multi-day teaching and hands-on implementation
  • And a Private Facebook Group community

ADvantage Plus is for you if you’re looking for an accelerated path in growing your business and you think accountability, community and support will be helpful to you.

Like I mentioned, this is an application-only coaching program so if you’d like to learn more and apply, just visit: rickmulready.com/plus

#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads
49:09
2017-09-22 07:10:54 UTC 49:09
#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.

Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.

After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.

Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more.

On the Show Today You’ll Also Learn:
  • Why knowing their numbers was one of the most critical things Amber and her partner did in their business
  • The offers she’s using to attract clients
  • Why upsells are critical to the success of her ad campaigns
  • Why it took a while to gain momentum with her Facebook ad
  • How she targets her ad
  • The different types of things they test with their Facebook a
  • Since they’re a boudoir photography business, how they make sure they’re compliant with Facebook’s ad policies
  • And a whole lot more…

If you’re a business who is marketing using a variety of channels, you’re going to love this episode.

It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves.  She’s a great example of how sticking with testing pays off.

#136: 3 Steps to Writing GOOD Copy with Kira Hug
57:29
2017-09-22 07:10:54 UTC 57:29
#136: 3 Steps to Writing GOOD Copy with Kira Hug

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...

Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.

Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.

These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…

In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.

You’ll Also Learn:

  • The first thing to do before writing any copy
  • Where to find out what your ideal customers are saying about your niche.
  • How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!
  • Ways you can survey and interview your audience to really hear what people are saying
  • What the 5 levels of awareness are, which level most of your customers are likely at, and how to write for them
  • What “sticky copy” is and why it’s important
  • Why thinking through the channels that you’re writing for is crucial
  • What to look for when hiring a copywriter -- 3 questions to ask, including one question most people aren’t comfortable asking…

You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today.

I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug.

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)
36:53
2017-09-22 07:10:54 UTC 36:53
#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.

If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

Today, we pick up where we left off in Part I and you’ll learn:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • Best practices for landing pages that are converting right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)
40:32
2017-09-22 07:10:54 UTC 40:32
#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.  

Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.

The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…

In Today’s Episode You’ll Learn:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

And make sure to tune-in next week when we have Part II, where we dive into:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • What kind of landing pages are converting best right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
54:37
2017-09-22 07:10:54 UTC 54:37
#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads

If you’ve ever wondered how you can create a thriving online business while having a full-time job…

Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...

This episode is for you.

On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.

In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.

And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.

Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.

On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.

For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic...

How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him.

On the Show Today You’ll Learn:
  • How Brett started off in May 2013 with 800 emails in his Constant Contact account and decided to test selling his first course for just $59. He went on to do $22K the rest of that year.
  • We get into how Brett started 4X’ing his revenue each year since
  • We break down all of his courses, and the journey he wants new leads coming into his business to take
  • Why losing money sometimes on the front end of his paid traffic is ok with him
  • How Brett is a master of repurposing content so he can build trust with his target audience
  • What Brett’s super power is, in my opinion anyway, that has allowed him to be so successful
  • What his team looks like
  • And a whole lote more…
Brand New Free Live Online Training: April 19th and 20th

Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses.

I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more. If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

#132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)
28:32
2017-09-22 07:10:54 UTC 28:32
#132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.

On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.

We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more...

On Today’s Show You’ll Learn:
  • Facebook’s new (free) targeting research tool to hone in your ideal audience.
  • How accurate the Facebook demographics targeting is and where the data comes from.
  • How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?
  • How to duplicate ads while ensuring the social proof carries with the ad.
  • How to target your local market if it’s small (without getting an error from Facebook)
  • The platform I recommend if you’re looking to launch a paid online course
  • And more...
When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode… Brand New Free Live Online Training: April 19th and 20th How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! 

During this FREE training, you'll learn:
  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1.

FBA Live!

#131: How to Scale Your Facebook Ads (Without Ruining Your Results)
27:35
2017-09-22 07:10:54 UTC 27:35
#131: How to Scale Your Facebook Ads (Without Ruining Your Results)

Ever tried scaling your Facebook ads only to see your costs increase?

If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads.

And, unfortunately, it’s all too common because most people approach it the wrong way.

That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.

On Today’s Show You’ll Learn:

  • What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.
  • How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.
  • What Facebook ads’ auction is and how to “play” it to your advantage.
  • How to find the most quality leads within your target audience and why it costs more to do so.
  • Three strategies for finding new relevant target audiences for your campaigns.
  • Ninja ways to use Facebook’s duplicate feature for scaling your ads.
  • And much more!

Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing.

Brand New Free Live Online Training: April 19th and 20th

How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!

During this Free Training, You'll Learn:

  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1

#130: Facebook Messenger Ads (Case Study + How To)
19:44
2017-09-22 07:10:54 UTC 19:44
#130: Facebook Messenger Ads (Case Study + How To)

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.

A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.

We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka

Needless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.

They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.  

On Today’s Show You’ll Learn:   
  • Our strategy behind how we used Messenger ads including who we targeted and why
  • Where Messenger ads fit in your funnel and how to strategically use them to move people closer to a sale
  • How we leveraged the questions we were getting as a result of the ads to make “on-the-fly” changes to our email sequences
  • The two types of Messenger ads, and who you can (and can’t) target with them  
  • What the #1 thing (IMO) you need to consider when running Messenger ads
  • What ManyChat is and how it can be strategically used as a next-level messaging platform to communicate with potential customers  
  • And much more...

#129: Biggest Landing Page Mistakes (And How to Avoid Them)
31:20
2017-09-22 07:10:54 UTC 31:20
#129: Biggest Landing Page Mistakes (And How to Avoid Them)

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.

With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.

As you listen the show, keep in mind…

Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…

All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you.

On Today’s Show You’ll Learn:

  • Why a template is absolutely crucial to have before you start designing your landing page
  • Optimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing page
  • Your copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use
  • “Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages 
  • People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to use
  • If you’re going to split test on your landing page, what do you test first?
  • And much more!

Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. 

And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.

#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch
31:25
2017-09-22 07:10:54 UTC 31:25
#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:
  • Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
  • The exact ad copy and images used to speak directly to our target audiences.
  • The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
  • How we scaled our Facebook ads campaigns without ruining our good results.
  • The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
  • How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
  • And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.

Thanks for listening...

#127: How to Ensure Your Paid Traffic & Business is Protected Legally
43:35
2017-09-22 07:10:54 UTC 43:35
#127: How to Ensure Your Paid Traffic & Business is Protected Legally

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…

...the importance of the legal side of paid traffic and running your business.

And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.

I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...

It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.  

So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.

Here’s what you’ll learn:

The critical “legal” things you need to think about when you're running paid traffic.  And, for example, why just abiding by Facebook's ad policies isn't enough.

How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).

What the difference is between a Privacy Policy and Terms of Service, why you need them and where to get them

The difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...

Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.

And, we also dive into the TOP questions you should ask before hiring a lawyer.

And a whole lot more...

Super important episode here talking about this stuff.

#126: (Encore Episode) How To Niche Down For Success As A Facebook Ads Manager
48:01
2017-09-22 07:10:54 UTC 48:01
#126: (Encore Episode) How To Niche Down For Success As A Facebook Ads Manager

On the podcast today, I’m trying something I’ve not done yet on the show…

This is an encore of one of the most requested episodes we’ve done yet on the show.  

Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.  

And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation — you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:
  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow-up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…
5 Steps to Creating a Profitable Facebook Ads Business Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads BusinessGo From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3 unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

#125: How to Create Your Ideal Facebook Ads Business with Amanda Bond
50:21
2017-09-22 07:10:54 UTC 50:21
#125: How to Create Your Ideal Facebook Ads Business with Amanda Bond

If you have a Facebook ads business or want to start one at some point, you’re going to love this episode of The Art of Paid Traffic.

Joining me on today’s episode is my friend Amanda Bond (aka - “Bond”), who is a Facebook ads strategist and owner of an extremely successful business managing Facebook ads for others.

You’ll hear how she’s become one of the more sought-after Facebook ad managers around – and she does zero marketing of her service.

Bond’s actually one of the few people I would trust running my own ads.

She shares the story about the success she had with her first local event (these results are amazing!) and how it led to the creation of her current business.

Hear how she went from being terrified to price her services at first, to now only working with her ideal clients…

Bond describes what she did when first scaling her business, along with the need that she filled when she hired her first team member.

After listening to this episode, it’s not hard to understand why after 125 episodes of the podcast, this might be my favorite one to date.

You’ll Also Learn In This Episode:
  • How to avoid being the bottleneck of your own success.
  • How Bond had to work through her own insecurities to successfully scale her business
  • We talk about When starting a FB ads business, people feel that have to take any client. Amanda shares how she got to the point where she’s only working with people that fit her ideal client.
  • Why Amanda was terrified to price her Facebook ads services (it didn’t feel like work so she didn’t feel qualified to charge the rates she was hearing).
  • How she was able to show appreciation to her loyal clients while still increasing her rates significantly
  • How she determined her company’s values and how that has helped her identify her ideal clients going forward
  • She’s clearly identified what role she wants to play in her business in the future (and how she is building up the support to get there)
  • Her step-by-step strategy and process when she starts working with a client
  • What’s working well for her right now from a Facebook ads perspective
  • And a LOT more...
5 Steps to Creating a Profitable Facebook Ads Business Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads Business

Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3, unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

#124: Maximizing Your Facebook Ads Results & More Q&A
22:00
2017-09-22 07:10:54 UTC 22:00
#124: Maximizing Your Facebook Ads Results & More Q&A

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...

You’ll also learn things like:
  • Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategies
  • What Facebook is now cracking down on in regard to ad copy when you’re retargeting
  • Should you be using “all placements” when setting up your ads?
  • Audience size before you can start retargeting
  • A reminder about other things that Facebook is also checking during the ad review process
  • When scaling your ads how much should you increase your daily budget by
  • What conversion window should I be optimizing for when I’m trying to get conversions?

And more…

If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.

In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.

That’s why I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider with potential clients before you bring them on as clients.

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/124

#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon
41:03
2017-09-22 07:10:54 UTC 41:03
#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:
  • Five ways to learn exactly what to write to your email list
  • Two key strategies for increasing your email open and click rates
  • How to hone in on specific segments of your email list so you can speak directly to them
  • Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
  • Why you can have some of your successful promotions even with a small email list
  • How Andre has won several affiliate promotions with email lists under 1000 people
  • How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
  • We dive into segmentation and automation
  • You’ll learn the Framework of successful email marketing
  • And a lot more…

 

#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet
41:48
2017-09-22 07:10:54 UTC 41:48
#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.

On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.

Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.

Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…

The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,

As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.

A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.

And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.

Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode.

In Today’s Episode You’ll Learn:
  • The types of campaigns Mike ran for the local pizza restaurant that got him such great results
  • The offers that that generated these results
  • How Mike gets his clients and the pricing strategy he’s currently using
  • The realization that Mike made that led to him create a business that serves others
  • Why a strong call to action isn’t just nice to have, it’s a necessity…
  • Do you need hundreds, or even thousands of dollars to execute a successful Facebook ads campaign?
  • How going too high-end when it comes to video quality can actually hurt your campaign, especially if the business is local
  • How Mike’s strategy for targeting birthdays via Facebook helped one of his clients boost sales - while growing their email list
  • And more...

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/122

#121: Starting a Facebook Ads Management Business: 5 Critical Steps
23:39
2017-09-22 07:10:54 UTC 23:39
#121: Starting a Facebook Ads Management Business: 5 Critical Steps

Want to have a business managing Facebook ads for other businesses?

Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle…

Or maybe you want to learn Facebook ads so you can have a full-time gig managing ads for other businesses…

Maybe you’re already really good at Facebook ads and now want to create a business with your skillset, but you’re not sure where to start and how to get clients…

If you’re nodding your head to any of these, there are 5 things you need to consider as you start working with clients.  

These are actually critical even if you’re already managing ads for other businesses.

You see, Facebook ads are hands-down the fastest and easiest ways to grow a business, whether it’s an online business or a local one.

Yet a ton of businesses don’t want to manage their own ads, which is why there’s massive opportunity to have a thriving business as a Facebook ads manager.

On today’s episode of The Art of Paid Traffic podcast, I’ve answered the biggest questions I get about starting a business managing Facebook ads for other businesses.

In the episode, you’ll learn all about:
  • Figuring out exactly who your ideal client is
  • How to land your first customer
  • The biggest mistake people make with niching down and why it can be the difference between quickly scaling and trudging along.
  • Why being a jack-of-all-trades can slow your progress and growth as an agency.
  • We dive into pricing and how much you can charge for your services.

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/121

#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners
31:39
2017-09-22 07:10:54 UTC 31:39
#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…

...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.

Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.

I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive.  

I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.

I really enjoyed this interview with Vinny and I think you’re going to as well.

In Today’s Episode You’ll Learn:
  • How Vinny came up the idea for a Catholic planner and the steps he took to bring it from concept to reality
  • How he generated $400,000 in sales using ONE Facebook ad with an “engagement” objective — while not having any inventory.
  • Why even though his goal was “conversions”, the “website conversions” objective for his Facebook ads didn’t work.
  • How Vinny used storytelling as a foundation for selling his planners
  • How Vinny’s Christian planner has reached 6-figures in two months
  • What Vinny’s Facebook ads strategy for selling his planners is going for forward (hint: it’s different than what got him to where he is now)
  • And a whole lot more...
 

The Key to Successful Facebook Ads in 2017
17:18
2017-09-22 07:10:54 UTC 17:18
The Key to Successful Facebook Ads in 2017

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  

Really, this is the key to any paid traffic whenever you’re running it.

You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  

It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.

I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  

Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.

In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.

#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy
38:20
2017-09-22 07:10:54 UTC 38:20
#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.  

In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.

Video in 2017 is shaping up to be no different.  With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.

That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch.  

Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers.

In Today’s Episode You’ll Learn:  
  • We break down Brandon’s entire video strategy from start to finish
  • You’ll learn the specific types of videos Brandon used
  • Why he strategically chose to use the videos he did s
  • How long the videos were…
  • The specifics on how he set his Facebook video ads up
  • How much everything cost him, including his specific ad costs
  • And we go into his entire selling process from start to finish
  • And a whole lot more...  

We go deep on this one today so get ready to take a few notes.

#118: Changes & (New) Strategies for Selling More Products in 2017
41:14
2017-09-22 07:10:54 UTC 41:14
#118: Changes & (New) Strategies for Selling More Products in 2017

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.

Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program.  He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the goto guy for selling on Amazon.

He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.

For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017.

That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.

Even if you don’t sell products on Amazon, you won’t want to miss this episode because all of what we talk about today is relevant for online businesses selling things — whether it’s physical products or courses or consulting, etc…

On Today’s Show You’ll Learn:
  • A list-building strategy that helped Scott grow a list from 0 to 4000+ email subscribers -- in less than a week
  • The strategic approach Scott uses to break into untapped niches and skyrocket sales right out of the gates
  • The super simple way Scott was able to get his content in front of millions of people for only $110
  • Scott’s secret sauce that’s allowed him to increase his online sales, despite platforms imposing more and more restrictions on selling
  • Why you can’t rely on an audience that lives solely on platforms like Facebook, Amazon, etc. (i.e. platforms you don’t own)
  • And a lot more…

#117: Why I Cut Almost ½ My Email List (don’t make this mistake)
20:27
2017-09-22 07:10:54 UTC 20:27
#117: Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right?

Well I made a BIG mistake with my email list recently.

You see, I removed almost half of the people from it a couple weeks ago.

Yep, you read that right -- I cut almost HALF.

That wasn’t my mistake, though.  

Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.

We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.

And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…

On Today’s Show You’ll Learn:

  • How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups.
  • When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.
  • Starting a new year is the perfect time to clean your list -- especially if you’re making the same mistake I did by not having done it in a long time.
  • And a lot more…

 

#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill
38:42
2017-09-22 07:10:54 UTC 38:42
#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…

You know...

The 6-figure funnel strategies…

Using paid traffic for 7-figure launches…

The “click-worthy” stuff, if you will.

But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience.

It’s all about having spot-on messaging throughout your sales funnels.

That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill.

Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.

Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.

On Today’s Show You’ll Learn:

  • Liston’s advice on how to prioritize the messaging you use in your your sales funnels
  • Why your messaging is key when it comes to standing out among your competitors and staying fresh in your audience’s memory
  • How to ask questions that prompt valuable answers, so that your target customers practically write sales funnel copy for you
  • Simple strategies for collecting and using customer insights
  • A ton of quick wins you can apply to tweak, test and optimize messaging within your sales funnel
  • And a lot more…

#115: 9 Facebook Ads Updates You Need to Know About
27:53
2017-09-22 07:10:54 UTC 27:53
#115: 9 Facebook Ads Updates You Need to Know About

It’s no secret that things on Facebook are constantly changing.

Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience

That’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know.

On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.

Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet.

As a matter of fact, I don’t even have all the updates I’m going to be talking about! Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any updates and changes.

Because I know this stuff can have a big impact on the success of my ad campaigns.

If you’re still missing some of the updates you hear about on the show, just know that it’s only a matter of time before Facebook rolls these new features out to everyone. Listen to this week’s episode to make sure that you’re  prepared, informed and up to date.

On Today’s Show You’ll Learn:

  • The #1 update you need to make ASAP (if you haven’t already)
  • What to do if/when your Ad is disapproved
  • How key changes to the Ad setup process could impact the success of your campaigns
  • Exciting new retargeting options, plus if/when/how to start testing them as part of your own paid traffic strategy
  • Why Facebook is retroactively disapproving some Ads that are currently running
  • A few awesome enhancements like revamped reporting and a Creative Hub where you can mock-up Ads
  • And a lot more…

#114: 3 Ingredients of a High Converting Offer
41:24
2017-09-22 07:10:54 UTC 41:24
#114: 3 Ingredients of a High Converting Offer

On Episode #114 of The Art of Paid Traffic, my friend and business coach James Wedmore is making a return appearance to dive deep on a topic I know a ton of people struggle with…

...how to create and sell high-converting offers.

Since almost the very beginning of my entrepreneurial journey, I’ve been working with James as my coach -- and we’ve focused a ton on creating and communicating offers that convert.

During our conversation, you’ll see how focusing on this topic is really what’s allowed me grow and scale my business to where it is today.

I’m super pumped to have James back on the show, because the guy is a master when it comes to putting together a clear, actionable plan.

And not just any plan.

A plan you can actually follow to achieve real results in your business.

It’s why James has played a big role in helping a ton of today’s most successful entrepreneurs and online marketers take their success to a whole new level.

The stuff James and I cover in this episode has the power to totally simplify process of growing and scaling your business with high-converting offers. You may even want to listen to this one a couple of times because it’s absolutely packed with value. I can’t wait to share it with you!

On Today’s Episode, You’ll Learn:

  • All the essential pieces of a high-converting offer
  • How James helped me gain clarity and develop a plan I could follow to grow and scale my business
  • Several examples of how some of today’s most successful business owners have developed and sold high-converting offers
  • Why your customers have the answers about the high-converting offer you should create
  • Which offers are easiest to sell and which are easiest to scale
  • The thing most people are missing when it comes to creating and communicating high-converting offers
  • And a LOT more…

#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born
41:57
2017-09-22 07:10:54 UTC 41:57
#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born

Let’s face it, it’s human nature to procrastinate.

This is almost always true when whatever we’re procrastinating has some risk attached to it.

One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to deal with the fact that people often wait until the very last second to make decisions and take action.

In working to overcome this challenge as business owner, myself, I learned about some of the psychology behind why people procrastinate. When I finally understood that, I could leverage those principles of human psychology in my promotions to increase sales -- without being sleazy.

On Episode #113 of The Art of Paid Traffic, I’m talking with my friend Jack Born all about using urgency and scarcity in an authentic way to sell more products and services in your business.

Jack is the founder of Deadline Funnel, a software company that allows online marketers and entrepreneurs to...you guessed it, add urgency and scarcity to their promotions in an authentic way.

And while he’s mastered the art of getting people to take action and buy NOW, the real reason I invited Jack on the show is because I’m a big fan of his whole approach to this sort of stuff.

Of course, we talk about a ton of things you can do to increase sales with limited promotions. What I think you’ll appreciate most, though, is that our conversation keeps coming back to the theme of marketing and selling with authenticity and integrity.

On Today’s Show You’ll Learn:
  • Why people procrastinate and what this means for business owners who need people to take action now
  • What makes opportunities and offers seem more valuable to your audience
  • Why Robert Cialdini’s book, Influence: The Science and Practice of Persuasion is must read for anyone who has something to sell.
  • Examples of companies using urgency and scarcity in recent campaigns
  • How to use flash sales, plus a specific example from my own business
  • Strategies for adding an element of scarcity to your offers
  • How to incorporate authenticity in every element of your marketing automation
  • How to help your audience overcome procrastination so more people buy during launches
  • And a lot more…

#112: How to Create High Converting Pinterest Ads with Alisa Meredith
41:57
2017-09-22 07:10:54 UTC 41:57
#112: How to Create High Converting Pinterest Ads with Alisa Meredith

Have you decided on which new marketing strategies you want to test out in 2017?

As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that...

But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.

The big problem that even the smartest marketers run into when it’s time to try something new with their online marketing, is a classic case of overwhelm. They have a hard time deciding which platform, strategy or tactic to actually test when there are endless possibilities.

That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business.

On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.

Alisa has helped a ton of her clients think differently about Pinterest as a platform so they can understand if their business can be marketed successfully on the site.

Not to mention, she’s literally written the book on how to use promoted Pins effectively for your business. Although I haven’t used Pinterest to promote my own business yet, this conversation with Alisa definitely opened my eyes to possibilities I’d like to explore as I put together my game plan for 2017.

So, even if you’ve never considered using Pinterest for business purposes, today’s episode has a ton of great info about what’s working right now on the platform.

And since my goal is to help you narrow down the best strategies to test for growing & automating your business, I’m pumped for you to hear Alisa’s expert opinion about whether or not your business should be advertising on Pinterest and if so, how to get the most out of it.

On Today’s Episode, You’ll Learn:
  • 3 tests to tell you if your business should be on Pinterest
  • How to track conversions with Pinterest ads
  • 3 types of ad campaigns to run on Pinterest
  • The campaign type Alisa says you should try for your business
  • How to bid on Pinterest ads to minimize your costs
  • The difference between keyword targeting & interest-based targeting on Pinterest
  • Different types of pins you can select for ads, including new options that are coming
  • The characteristics of a high-converting promoted pin
  • What can cause Pinterest to reject your ads
  • And a lot more…

#111: How To Niche Down For Success As A Facebook Ads Manager
47:03
2017-09-22 07:10:54 UTC 47:03
#111: How To Niche Down For Success As A Facebook Ads Manager

“The riches are in the niches...”

If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it.

By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.

I feel like this idea comes up as a key piece of advice both to brand new entrepreneurs who are just starting out, and to more experienced business owners who are looking to take things to the next level.

And that’s one of the reasons I know this week’s podcast episode has the potential to be a real game-changer for people.

On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation -- you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:

  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…

#110: Are You Choosing the "Right" Facebook Ads Objective?
30:13
2017-09-22 07:10:54 UTC 30:13
#110: Are You Choosing the "Right" Facebook Ads Objective?

When you want to create a successful Facebook ads campaign, what do you do?

Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109)

Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign…

It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running.

...selecting your “Campaign Objective”.

With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals.

But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step.

And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results.

This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign.

On Today’s Show You’ll Learn:
  • The ins and outs of each campaign objective Facebook currently allows you to select when you’re setting up your Ads
  • How to select an objective that fits your overall goal for the campaign
  • Which category of objectives you should focus on when you go to setup a new campaign in Ads Manager or Power Editor
  • Where your budget is being spent when your Ad is up and running
  • How to optimize your ads so that Facebook’s algorithm works for you
  • The objective and optimization settings I suggest for most people’s businesses and marketing goals
  • And a lot more…

#109: The Critical Work Needed for Successful Facebook Ads
26:53
2017-09-22 07:10:54 UTC 26:53
#109: The Critical Work Needed for Successful Facebook Ads

Hard work is, well, just that -- hard work.

It's stuff we don't always like doing yet the reward on the other side is often the greatest. 

We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts.

I get it, I'm like that too sometimes.

It's a mindset I often see when I work with students who want to use Facebook ads for their business.

They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates.

Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”.

This is the stuff that needs to happen before you even begin setting up your ad campaign.

On this episode of The Art of Paid Traffic, I cover all aspects of that “pre-work” and explain the three critical elements of a successful Facebook Ads campaign.

I break down the details of exactly what you need to spend time on if you want your Facebook Ads to be successful.

You'll learn the ins and outs of the “hard work” most people miss, or simply don’t want to do, before they start running their Ads.  The hard work that will drive a successful campaign.

The good news is that a big part of what makes this work seem daunting for people, is just the fact that it’s brand new and feels unfamiliar.

So, what do you say we fix that today?

Let’s get into it so you can get using Facebook Ads the right way...

...to see real results that grow your business each and every day.

On Today’s Show You’ll Learn:
  • The step-by-step system to quickly grow your business with Facebook ads
  • Why most people think Facebook Ads will make money magically start flowing into their bank accounts...and why (unfortunately) they’re wrong
  • Which types of offers work best as part of a Facebook Ads strategy
  • What you need to do to convert your Facebook audience into high-quality leads
  • How the 3 critical elements can help you convert leads into a long term customers
  • A game plan you can leverage to see almost immediate results with your Facebook Ads
  • And a lot more…

#108: How to Write Better Copy by Hacking Your Ideal Customer
40:45
2017-09-22 07:10:54 UTC 40:45
#108: How to Write Better Copy by Hacking Your Ideal Customer

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.

For some people it’s systems…

For others it’s strategy…

For me, it’s copywriting.

If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.

In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.

Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the  biggest sources of frustration for me in my business, and also for many of my students.

That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.

Hattie and I have been working together in my business for a little while now.

I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.

Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world -- Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few.

She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program.

I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you.

On Today’s Episode You’ll Learn:

  • Best practices for writing ad copy, sales copy, emails and more
  • Hattie’s 5-step process for hacking your ideal customer’s mindset to write better copy
  • The questions to ask if yourself to understand what your ideal customer is thinking
  • What you should do if you don’t know the answers to those questions
  • 7 words that make Hattie cringe when she’s reading other people’s copy
  • Where you can find entire communities full of your ideal customers
  • How those communities can help you write copy that attracts the exact people you want to work with
  • And a lot more…

#107: How to Allocate Your Local Marketing Budget + Other Q&A
33:11
2017-09-22 07:10:54 UTC 33:11
#107: How to Allocate Your Local Marketing Budget + Other Q&A

A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses.

I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing on Facebook.

Heck...the whole world of online marketing, in general, is constantly shifting.

Because of that, it’s always a ton of fun when I get to jump on these trainings and teach specific strategies to help you simplify things and see big results from your online marketing efforts.

One of my favorite parts of every training I do is the Q&A.  I love seeing the types of questions people ask.

And during that last training, I was so impressed with both the quality and the amount of questions that were asked during the Q&A that I decided to share a bunch of those questions (and answers) on the podcast today.

(I also decided to do a LIVE ENCORE online training since so many of you asked for it -- How to Grow Your Local Business With Facebook Ads This Holiday Season (While Cutting Your Marketing Budget) -- on Wednesday, October 26th at 9am PST.  Click here for the agenda and to reserve your free spot.)

It’s been awhile since I’ve done a Q&A episode here on The Art of Paid Traffic, so I’m pumped to cover a range of Facebook Ad-related topics with you this week.

Real quickly though, I mentioned that these questions were asked on a live training I did on Facebook Ads for local businesses. But if you’re an online business owner, there’s still a ton of value for you on today’s show. So, you definitely don’t want to miss this one!

We’ve got a lot of great stuff to cover, so let’s get into it...

On Today’s Episode You’ll Learn:

  • How to allocate your total marketing budget
  • Tracking the ROI of your Facebook Ads
  • Creating the perfect offer for your target audience
  • Strategies for targeting Ads when your business appeals to a broad audience
  • Best practices for Facebook Ads retargeting
  • How to interpret your metrics and use them to make decisions about optimizing your Ads
  • And a lot more…

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star
42:37
2017-09-22 07:10:54 UTC 42:37
#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

Alright AOPT listeners, I’ve got a question for you:

When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling?

Do the the colors catch your attention?

Or maybe it’s the image?

Are you someone who mostly looks at videos?

The point is, we all know that the visual aspect of a Facebook Ad is important -- because it’s how the Ad actually grabs our attention in the first place.

Still, when it comes to setting up our own Facebook Ads, I know a lot of people spend a ton of time focused on planning, budgeting and targeting their Ads. And the content of the Ad is sort of an afterthought.

That’s why I invited my friend Jasmine Star to join me on Episode #106 of The Art of Paid Traffic...

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

Today, she’s joining me on the podcast to share how her creative approach to Facebook Ads helped her attract, qualify and convert crazy-high numbers during her very first online course launch.

Jasmine and I talk about why she’s super strategic about the visual content she uses in her Facebook Ads. Plus, we dive into the specifics of how she creates image and video Ads that capture her ideal audience’s attention (the key word being IDEAL).

If you’re someone who has room to improve when it comes to the visual content you use for your Facebook Ads (I’m raising my hand here!), this episode is going to give you exact strategies to make improvements right away.

And even if you’re someone who has truly mastered the art of Facebook Ads, we jump into Jasmine’s campaign metrics as well -- so don’t miss this one

On Today’s Episode You’ll Learn:

  • Jasmine’s strategy for figuring out the style and type of visuals in her Facebook Ads
  • Why creating high-performing Ads starts with understanding the needs and frustrations of your ideal audience
  • 8 steps to get awesome Ad images when working with a photographer
  • The number of images Jasmine split-tested during her launch campaign
  • Her VERY smart retargeting strategy + Ad types she ran
  • How her impressive cost and earnings per lead is inspiring her to test the limits during her second launch
  • The overall results of Jasmine’s Facebook Ad campaign
  • And a lot more…

#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman
53:37
2017-09-22 07:10:54 UTC 53:37
#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman

On the podcast, we talk a whole lot about sales funnels.

How to set them up…

How to use them to automate leads & sales…

How to track and optimize them…

But if you’ve been selling a product or service online for any length of time, then you know a lot needs to happen between when someone enters your sales funnel and the point when they become a customer.

Things like delivering the lead magnet, nurturing leads, segmentation and more…

If you’re looking to truly automate your sales process so that leads are turning into sales on auto-pilot, then you have to pay attention to all of these things.

On today’s episode of The Art of Paid Traffic, I’m talking with Greg Hickman, founder of a company called System.ly.

Greg and his team work with online businesses to strategically systematize and automate their funnels from start to finish -- so that no lead gets left behind.

Greg has experience working with all kinds of clients in a range of niches and industries. So no matter what sort of offer you’re selling online, you’ll definitely find value in the systems and strategies he shares.

If you’re just starting out, you may only have a few of Greg’s “must-have” systems in place.  And that’s totally ok!  The stuff we cover in today’s episode is going to give you something to work toward.

Or maybe you’ve been in business for a while and you do have all of the systems we discuss today in place. Our conversation will help you to understand how you can optimize you systems so that they all work well together.

Regardless of how long you’ve been in business or how many systems you’ve already got set up, I can’t wait for you to hear today’s episode with Greg. It’s going to provide you some fresh insight on how you can improve your sales funnels for even better results.

Also, quick heads up: this is a MEATY episode. I recommend listening to it more than once as I think you’ll take away a heck of alot more if you process the information a couple times.

On Today’s Show You’ll Learn
  • Greg’s 7 systems that every online business should have (or be working toward) set up
  • Why successful sales funnels fuel the customer life cycle journey
  • Where each of Greg’s systems fits into your own online sales funnels
  • How some tools and software work “synergistically” with one another and why this has an impact on your funnel results
  • What you can do to build relationships with leads who don’t buy right away
  • How long a successful email follow up sequence should be
  • The number of emails and specific times you should send them if you’re looking to optimize your follow-up sequence
  • And a lot more…

#104: Facebook Ad Critique (Improve Your Facebook Ads Now)
27:52
2017-09-22 07:10:54 UTC 27:52
#104: Facebook Ad Critique (Improve Your Facebook Ads Now)

We all want to create and run killer Facebook Ads.

But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!),  there can be quite a few elements to strategize and optimize.

For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…

And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success.  

Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads.

Heck, we can all benefit from having another set of eyes on our work from time-to-time.

So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman.

Alex was kind enough to share things like his ad copy, image, targeting specifics and a url to his landing page.

Now, I can give the full breakdown of improvements I’d make since I have the complete picture of his Ad setup.

And share with YOU, a critique of what I like and areas and suggestions for improvement.

I cover a ton of actionable tips today that you can apply to your own ads.

Make sure to reference everything that we discuss during the episode below as I’ve laid everything out for you.

On Today’s Show You’ll Learn:

  • Funnel strategies Alex is considering for his client, a local wine business that sells direct to consumer, and wholesale in several states
  • How to think differently, and see more success, when you’re targeting cold audiences using Facebook Ads
  • Why the value-first approach only works when you have a clearly defined target audience
  • A few ways you can tweak your ad copy to be more conversational
  • What Alex did right when he picked the image to use with his Ad
  • Some bonus ideas I have about alternative images, plus a video Ad that Alex could test
  • The ins and outs of creating multiple Ad sets for maximum trackability
  • And a lot more…

***Are You a Local Business? Join Me For a Free Live Online Training!

If you’re looking to:

  • Get better at targeting your exact local customers
  • Learn smarter ways to reach your local audience
  • Get “noticed” on Facebook so you can get traffic to your local brick and mortar location
  • Create effective ads to drive traffic because you haven’t been able get people to click on the ads you’ve been running
  • Learn how to tweak your current ads to get better results (been boosting those posts with little to no results?)
  • Better understand the stats/metrics in Facebook so you can have a clear understanding of your ROI…

This live online workshop is for you!

Grab your free spot here --> rickmulready.com/localtraining

#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads
34:19
2017-09-22 07:10:54 UTC 34:19
#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.

Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.

Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.

Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur.  She coaches female lawyers to find work-life balance without sacrificing their professional careers.

Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.

This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.

I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her high-ticket offer to cold traffic using only Facebook Ads and webinars.

And so far, she’s seen great success. Plus, she saved herself a ton of time and stress in the process.

The stuff Heather and I cover will give you a unique perspective on how you can take calculated risks and avoid costly mistakes with your own sales funnel strategies.

On Today’s Episode, You’ll Learn:

  • Heather’s step-by-step strategy for shortcutting the process most people use to market a high-ticket offer to cold traffic
  • The targeting tactics Heather used to reach a specific, sub-niche audience with her Facebook Ads
  • Why changing your Ads once they’re already running is not recommended, plus the impact it has on Ad performance
  • How Heather avoided making one of the biggest mistakes people make when they’re first starting out with Facebook Ads
  • Heather’s recipe for achieving fantastic funnel metrics
  • What Heather did to protect her profits and minimize the risks associated with high-ticket refunds
  • And a lot more…

#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?
24:23
2017-09-22 07:10:54 UTC 24:23
#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?

We’re switching things up on The Art of Paid Traffic this week!

On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy.

As soon as you get into it, you’ll understand why I just had to share it with you here on AOPT.

During the show, Amy and I cover one of THE most common questions we both get (sometimes multiple times a day) by our students and podcast listeners...

How much should I spend on Facebook Ads if I want to have a successful webinar?

In the past, Amy and I have both always answered this question on a case-by-case basis.

Because the truth is, there’s a lot you have to factor in when you’re calculating an ad spend that will allow you to hit your specific revenue goals.

While we still don’t have one “right” answer to this question, Amy and I were able to put our heads together and come up with a formula that makes it a whole lot easier to determine a ballpark budget for your Facebook ads.

If you’re using webinars in your business,my hope is that you’ll find game-changing clarity in the content we cover today. This stuff is seriously actionable and I’m super pumped to share it with you.

On Today’s Episode, You’ll Learn:

  • The specific formula you can use to determine an ideal budget for promoting your webinar with Facebook Ads
  • A step-by-step process for predicting webinar revenue
  • The funnel metrics you need to consider when determining what you should spend on Facebook Ads
  • How to map out a gameplan strategy that minimizes your Cost Per Lead (CPL)
  • The benchmark numbers Amy and I recommend shooting for when it comes to your CPL, webinar show-up rates and other must-know funnel metrics ...
  • Ninja retargeting strategies to help you optimize your webinar registration rates
  • Bonus tips on where and how you can promote your webinar to more people, without increasing your FB Advertising budget
  • And a lot more...

And the awesomeness doesn’t stop there...

Amy and I put together a really cool bonus for today’s episode -- a Facebook ads calculator to help you determine your exact Facebook ads budget for your next webinar.

Click the image below to get access to the Webinar Facebook ads calculator

#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)
23:02
2017-09-22 07:10:54 UTC 23:02
#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)

On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels.

Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all the way through to becoming a paying customer.

If you’ve been listening to the podcast for a while, then you’ve heard me talk about how important is to “know your numbers” so you can:

  1. Measure the success of your sales funnels
  2. Make data-based decisions on where improvements need to be made
  3. Do more of what’s working and…
  4. Drive leads and sales automatically every single day

But recently I realized that a ton of people get stuck in step one because they don’t know the specific measurements to shoot for, in terms of what’s considered “successful”.

So if you’ve yet to experience the fun of optimizing and automating your funnels (#2 - #4 above), the content of today’s episode is going to help you get to the good stuff.

Just as a heads up, the stuff I cover on this show is a follow up on “the easiest and fastest way to create a high-converting sales funnel”, which we covered last week during episode 100.

If you missed it, no worries -- you’ll still get a ton of value out of today’s show. But if you get the chance, I’d encourage you to check out our 100th episode (especially because I walk you through one of my favorite sales funnel building exercises that I typically only share when I speak at live trainings).

In this episode you’ll discover benchmarks for your funnel stats and simple strategies to help you set goals and determine your success as you work to improve your funnels.

Get ready to gain clarity and confidence around knowing your numbers and figuring out what’s working… to track, improve, optimize and automate your high-converting funnel.

On today’s show you’ll learn:
  • How tracking the right funnel metrics will help you to know exactly how much you should be investing in your Facebook Ads
  • The numbers you should focus on once your sales funnel is up and running
  • The specific metrics you need to be tracking in each step of your funnel, so that you can measure success and quickly identify areas for improvement
  • Cost Per Lead, Customer Value and other most-know metrics for measuring the ROI of your FB Ads
  • Key benchmarks that will tell you when your funnel is on track for success
  • Simple strategies for improving each step of your sales funnel
  • And a whole lot more…
Enrollment for The FB ADvantage Is Re-Opening!

I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.

I’ve made some changes to the program so it’s a bit different than what it’s been in the past.

The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!

To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching…

How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday

There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, cl