Careers

Legal-EASE for Entrepreneurs: Empowering Creatives About the Legal Aspects of Running a Business

Art Steele | Attorney for Entrepreneurs and Creatives

Legal-EASE for Entrepreneurs is the only podcast dedicated to educating and empowering creatives and small business owners to tackle the legal aspects of their business. Starting a new business can be a daunting task. The last thing most entrepreneurs want to worry about is the legal aspects of their business. And that's why I'm here - to ease the legal struggles you face in your business. I spent 6 years in BigLaw and working for a Fortune 500 company, learning the ins and outs of drafting contracts, tax planning and intellectual property law. My goal is to share my knowledge with everyday entrepreneurs, because I know what it's like to build a business from the ground up. We'll cover all legal aspects of running your business, from legalizing your website, what entity to choose, which contracts you need for your business, how to protect your intellectual property, how to protect yourself from lawsuits and common legal mishaps! Get more information at www.artsteele.co.

Episodes

Ep. 36 - Danielle Leslie Shares How to Monetize Your Content From Day 1
53:30
2017-12-24 04:42:04 UTC 53:30
Ep. 36 - Danielle Leslie Shares How to Monetize Your Content From Day 1

Is your content irresistible?

Content creation is a major component of building an online business;   it's what helps to get your name out there - as an expert, it’s what helps you build your list and it’s what makes you those sales.  But monetization is not always easy.  

Today's guest, Danielle Leslie is the founder of Courses From Scratch and is a course selling bad ass.  She's has developed a few techniques and strategies that help content creator monetize their content.  

Danielle's career has taken a few twists and turns.  She's worked for a couple of start-ups and Udemy, where she honed her course creating and course launching skills.  

When she started her consulting business 2 years ago, she made 10K in consulting revenue within 30 days and booked over $35,000 in consulting contracts.  Danielle now teaches other business owners how to monetize their content.  

In this episode, we discuss:

  • How she went from 0 to 1530 email subscribers and made $20k from my online course (when she had no following, no blog, & no course content; 
  • How she grew her Instagram to 18,000 followers in 1 year and earned $25k in 4 weeks from my Instagram followers alone;
  • How to create an irresistible offer that involves using T.A.S.T.Y. Content to attract their MVPs (Most Valuable PAYERS); and
  • How to avoid the customer thirst trap.

You can find out more information about Danielle and this episode at artsteele.co/ep36-danielleleslie

Enjoy!

 

     

Ep. 35 - Becky Mollenkamp Helps Creatives Solopreneurs Attract Corporate Clients Using LinkedIn
01:02:43
2017-12-24 04:42:04 UTC 01:02:43
Ep. 35 - Becky Mollenkamp Helps Creatives Solopreneurs Attract Corporate Clients Using LinkedIn

LinkedIn is one of the most underutilized social media platforms and today's guest Becky Mollenkamp discusses how creative solopreneurs can use LinkedIn to attract steady paying corporate clients.

Becky is a business mentor for creative entrepreneurs and started her career working for one of the largest publishing companies.  At one point she left and started her own freelancing business and uses linked in to attract corporate clients. 

There's a lot of talk about who your ideal client is but unfortunately, that doesn't usually include corporate clients.  Corporate clients are great because they are usually working with a sizeable budget, pay on time, and give you more leeway in creating work.  

In today's episode Becky details the process of getting in the eyeballs or the inboxes of corporate businesses and landing those corporate clients;  How to use linked in to up your connections and your chances and how to create content and post content on Linkedin that will attract those corporate execs.

To get more information about Becky or this episode, go to artsteele.co/ep35-beckymollenkemp

Enjoy!

 

Ep. 34 - Addi Ganley Shares How She Used Affiliate Income To Build Her Business
01:08:10
2017-12-24 04:42:04 UTC 01:08:10
Ep. 34 - Addi Ganley Shares How She Used Affiliate Income To Build Her Business

Multiple revenue streams are a key component to building a sustainable business.  And one way to create an additional stream of income is through affiliate sales.  

Addi Ganley started her online journey in 2011 on a whim because she wanted an outlet to share how her family was saving money. What began as a hobby quickly turned into a business and now 6 years later it generates a six-figure income.

Addi realized that as her blog was becoming a daily resource for her readers, they began asking her for tools (read - links) to help them.  Addi then created a system to monetize the traffic she was getting from various outlets to her affiliate links.  

I’ve applied some of her methods and teachings to my business, and it has helped me generate affiliate income – so it does work.  

In this episode, Addi and I talk about how she stumbled into affiliate marketing, how she connected the dots between what her audience was asking for and affiliate links and how she created a system that drove traffic to those links, and how teaches others to do the same. 

If you want to learn how to monetize your blog without having a product, you want to tune in.

Enjoy!

You can find out more about this episode and Addi Ganley at artsteele.co/ep34-addiganley.

 

Ep. 33 - Courtney Sanders of Think and Grow Chick
01:01:48
2017-12-24 04:42:04 UTC 01:01:48
Ep. 33 - Courtney Sanders of Think and Grow Chick

If you want to learn how to build a successful business, Courtney Sanders is the person to talk to.  Not only has she built her own side hustle to multiple 6-figures in about 2 years, she's helped thousands of other women do the same.

I chose Courtney to open up this series because building profitable business starts with self-discipline and focus.  Courtney specializes in just that.  Courtney is an authority on women’s empowerment, she offers training and personal development online & in-person education. 

In this episode, Courtney details her progression as the Think and Grow Chick from having her first event where she lost $300, to self-publishing her first book, to developing a sales funnel and a mastermind that has earned her multiple six figures in her business.  And she breaks down exactly how she did it!  Courtney explains why when she was steadily grossing almost 6K per month, she waited almost a year before quitting her job.  

Since launching Think and Grow Chick, Courtney has had the opportunity to speak to and develop training programs for a number of organizations, including The White House My Brother’s Keeper and was recently featured in Forbes Magazine!

Finally, Courtney leaves you with three tips to help you start of 2018 on the right foot.

You can find out more about Courtney and this episode at www.artsteele.co/ep33-courtneysanders

Enjoy!

Ep. 32 - Arsha Jones of Capital City and Tees In The Trap
01:20:34
2017-12-24 04:42:04 UTC 01:20:34
Ep. 32 - Arsha Jones of Capital City and Tees In The Trap

 If you haven’t heard about Arsha Jones then you’re missing out on an amazing resource and a source of inspiration.

She is one of the smartest online business and e-commerce entrepreneurs I've come across.  She has a keen sense for marketing, sales, technology, social media and pop culture.

She has built multiple e-commerce businesses, including Capital City and Tees in the Trap, with revenues approaching nearly half a million dollars in less than two years.

Arsha’s brands have been featured on media outlets such as Buzzfeed, The Washington Post, Black Enterprise, Fox CBS, and TV One.  Arsha also runs a wildly popular Facebook group called Build, Brand and Launch where she teaches others how to turn their passions into profit with physical products and how to optimize their e-commerce business.

Arsha and I talk about:

  • How her SEO skills got her noticed by The Washington Post;
  • Her recent recognition from Black Enterprise, winning the Best Family-Run Business award;
  • How Tees In the Trap come about and why she took immediate steps to legally protect it;
  • How to brand, build, and launch a product and e-commerce site; and
  • some of the important lessons she's learned on her journey.
You can catch up with Arsha on Twitter (@arshajones) and Instagram (@teesinthetrap and @captialcityco) and her Facebook group, Brand, Build and Launch with Arsha Jones.   You can find out more about Arsha and this episode at www.artsteele.co/ep32-arshajones   Enjoy!    

Ep. 31 - Tiffini Gatlin of Latched and Hooked Talks Building a Million-Dollar
01:12:05
2017-12-24 04:42:04 UTC 01:12:05
Ep. 31 - Tiffini Gatlin of Latched and Hooked Talks Building a Million-Dollar

Tiffini Gatlin was tired of spending 5-6 hours a day prepping synthetic hair for just one client, so she came up with a technique to pre-curl the hair - this idea turned into Tiffini's million-dollar hair company, Latched and Hooked.

But that's not the whole story.  Tiffini's story involves leaving her corporate job as an assistant VP and starting a few companies, including a celebrity concierge service and a digital magazine.  Eventually, she settled on braiding hair and she eventually developed a business idea that turned into her current business.  

In this episode, Tiffini and I talk about how she got started with banking, how she used those skills when she started her business, some of the legal issues she's faced while building her business and how she distinguishes herself in a competitive, saturated market.

Tiffini's big takeaways from this conversation is (1) lawyers are important - if you can't afford an attorney, then you shouldn't take your product to market (2) she doesn't balance everything, practice prioritizing your the moving parts of your life over trying to balance everything, and (3) be aware of your competition, but don't become consumed in what you're competitors are doing.  

You can catch up with Tiffini on Instagram at @latchedandhooked or on her website, www.latchedandhooked.com.  Make sure to sign up for Tiffini's Sunday newsletter; she shares tips about life, being a mom, time with her family, and running her business.  

You can find out more information about Tiffini and this episode at www.artsteele.co/ep31-tiffinigatlin.

Enjoy!

 

 

 

Ep. 30 - Janet LeBlanc of Paper + Spark Talks Small Business Accounting
01:05:25
2017-12-24 04:42:04 UTC 01:05:25
Ep. 30 - Janet LeBlanc of Paper + Spark Talks Small Business Accounting

Janet LeBlanc, the founder Paper + Spark, offers easy online bookkeeping solutions to makers and creative entrepreneurs.  Janet, a certified public accountant, also makes jewelry and stationary products that she sells on Etsy.  Once her follow Etsy store owners found out she was an accountant, they started reaching out for bookkeeping and accounting tips.  

Seeing a void, Janet created her first iteration of the Etsy Seller Spreadsheet, 2015.  Her goal was to help creative entrepreneurs become more confident and less confused about the financial side of running a business. 

Janet's spreadsheets and bookkeeping solutions are made specifically for entrepreneurs who don't have the budget to hire a bookkeeper but still need a comprehensive accounting and bookkeeping solution.

In this episode, we talk about the four common mistakes new entrepreneurs make when it comes to the tax and accounting of their business and we walk through how Janet's spreadsheets help to fix all of those mistakes. 

Janet's spreadsheets include:

  • options for Shopify, Etsy, Square or Paypal;
  • pre-written formulas that capture essential numbers for monitoring your business;
  • Sales tax calculation based on your state;
  • a video tutorial that walks you through how to copy and paste your reports from your sales platform; and 
  • a makers' inventory and pricing spreadsheet that helps you incorporate all of the expenses into making your product.

So, whether your sale's platform is Shopify, Etsy, Square or Paypal, Janet's got you covered.   So head over to Paper + Spark and get your life!  

You can find Janet on Instagram at @paperandspark.

 

 

Ep. 29 - Archel Bernard of Bombchel Factory
01:05:54
2017-12-24 04:42:04 UTC 01:05:54
Ep. 29 - Archel Bernard of Bombchel Factory

Archel Bernard has taken her love for design and sewing African fashion to unprecedented heights.  She is the owner of The Bombchel Factory and Mango Rags boutique in Monrovia, Liberia.  When Archel moved back to Liberia after graduating college, she wanted to get into journalism and thought a great way to stand out on YouTube but blend into the community would be to wear West African fashion.

What started as a need to represent her Liberian heritage has now turned into training disadvantaged women to sew her designs and empowering the women to become self-sufficient.

Archel's mission took a significant turn amid the deadly Ebola outbreak in Liberia. She saw the devastation in a country she loved; a country still struggling to overcome civil war. Archel decided to open a factory to help the people of her ancestral homeland to rebuild.  She named it The Bombchel Factory.

We talk about selling her first pieces out of her mom’s garage, her business surviving the Ebola virus, being mentioned in the New York Times, a successful Kickstarter campaign and eventually getting Kelly Rowland to wear one of her dresses to Beyonce’s push party!

You can reach Archel on Instagram (@itsarchel and @shopbomchel) Bombchel Factory website:  www.bombchelfactory.com

To find out more about Archel and this episode, check out artsteele.co/ep29-archelbernard

Enjoy!

Ep. 28 - Eryn Shields of Style Sew Me
58:29
2017-12-24 04:42:04 UTC 58:29
Ep. 28 - Eryn Shields of Style Sew Me

Eryn Sheilds began sewing during her pregnancy with the intention of making a few maxi dresses to get through her pregnancy.   But, she fell in love with sewing and took it up as her hobby.  

After having her baby, Eryn felt her clothing options were limited, so she kept sewing and essentially created a unique wardrobe perfect for her lifestyle and her figure.  

Eryn decided to turn her passion to profit when she stumbled across a video of a woman wearing a fabulous dress that she wanted to make.  She clicked on the link to the video only to get a better view of the dress. But, the woman turned out to be a business coach, and she opened up Eryn's eyes to the world of email marketing.  And the rest is history.

Eryn and I talk about the inspiration that led her to turn her hobby into a business, why she had to pivot from what she first started, how investing in her business through business coaches and courses has helped her make more money, and how a legal mishap set her back. 

In addition to Style Sew Me, Eryn runs her personal blog Erynshields.com where she offers one on one coaching. 

Enjoy!

Ep. 27 - Dr. Jerisa Berry, M.D. Talks Securing Your Fertility
49:44
2017-12-24 04:42:04 UTC 49:44
Ep. 27 - Dr. Jerisa Berry, M.D. Talks Securing Your Fertility

Dr. Jerisa Berry, an ER doctor, didn't pay much attention to her biological clock until it was time to start a family.  By that time, her chances of conceiving naturally were slim.  

Dr. Jerisa's experience with infertility helped her realize the lack of awareness around this growing issue.  Her experience led her to create an app that would help bring more awareness to women understanding their fertility status.

Dr. Jerisa and I talk about her medical and business background, how she discovered her infertility issues, how she approached seeking medical treatment and how the idea of developing the app and making the AMH test more widely available.  

 

And of course, we talk about some of the legal hurdles she faced in starting this new aspect of her business.  

Enjoy!

Ep. 26 - Therapy for Entrepreneurs with Dr. Joy Bradford of Therapy for Black Girls
56:02
2017-12-24 04:42:04 UTC 56:02
Ep. 26 - Therapy for Entrepreneurs with Dr. Joy Bradford of Therapy for Black Girls

Dr. Joy Harden Bradford was so inspired by Black Girls Rock that she decided to create a similar connection between black women in the mental health space.  As a result, she created the wildly popular podcast, Therapy for Black Girls.  

But this week, we're talking about the stress of entrepreneurship and Dr. Joy is dropping some tips on setting boundaries, coping mechanisms for anxiety, dealing with FOMO and competition, and dealing with shiny object syndrome.

We also talk about Dr. Joy's  own journey of becoming a psychologist and building a practice specifically for black women.  Her podcast has started a movement and helped to remove the stigma of therapy as a taboo subject among black women. 

Dr. Joy Harden Bradford graduated from Xavier University of Louisiana with a B.S. in Psychology, a Master’s degree in Vocational Rehabilitation Counseling from Arkansas State University, and her Ph.D. in Counseling Psychology from The University of Georgia.  Her work has been featured in Essence, Ebony, The Washington Post, Bustle, Women’s Health, and O, The Oprah Magazine.

Get more information about this episode and Dr. Joy, visit artsteele.co/ep26-drjoy

Disclaimer:  The information on this podcast is intended to be educational but is not a substitute for a relationship with a licensed mental health professional. 

 

Ep.25 - Malcolm "MJ" Harris of National Care Financial
01:17:21
2017-12-24 04:42:04 UTC 01:17:21
Ep.25 - Malcolm "MJ" Harris of National Care Financial

Malcolm "MJ" Harris is CEO of one of the Black-owned financial services firm.  MJ’s rise began when he started an insurance agency - at his dining room table as a side business - while working as a Management Consultant for a “Big 4” firm.

National Care Financial Group is a premier brokerage platform for over 600 insurance agencies nationwide seeking to reach the African-American and Hispanic markets with “top tier” financial products.

MJ has been featured by Oprah Winfrey, USA Today, Black Enterprise, Huffington Post, and Ebony Magazine.

Malcolm and I talk about being an entrepreneur and building wealth in the Black community through financial and estate planning.  We also talk about how and why he chose to focus his business in the black community, how he built a business in a crowded field.  We get into the nitty gritty whole and term life insurance and how you can use it to protect your family and your business. 

My hope after you listen to this interview is that you will see yourself as an entity and a vehicle through which to build wealth and to seek out tools that will help you do so. 

To find out more information about Malcolm or this episode, check out artsteele.co/ep25-mjharris.

 

Ep. 24 - Patrice Perkins of Creative Genius Law
01:29:12
2017-12-24 04:42:04 UTC 01:29:12
Ep. 24 - Patrice Perkins of Creative Genius Law

Patrice Perkins turns creative dreams into reality.  While in law school, Patrice saw a need to make intellectual property law accessible and approachable for creative entrepreneurs.  So in 2010, she founded Creative Genius Law to partner with creative professionals with vision who need legal guidance to protect and leverage their intellectual property.  

Some of Patrice’s most notable clients are Luvvie Ajayi of Awesomely Luvvie, Tees in the Trap, by Arsha Jones, Kim and Tim Lewis of CurlMix, Lauren Ash of Black Girl In Om, Jetta Bates-Vasilatos of Bravo’s Tour Group and Jocelyn Delk Adams of Grandbaby Cakes – these are just to name a few!

Want to be in the know?  Follow her Instagram page at @creative_esq to witness her tremendous expertise in action.  She has become the go-to lawyer for entrepreneurs who want a breakdown of the latest trademark and copyright disputes and court decisions.

Patrice and I talk about how she carved out her niche, the ins and outs of trademark law; like naming your business, applying for a trademark and why DIYing your trademark application or using LegalZoom is a bad idea.  We also discuss more complex strategies on how to structure your trademarks, licensing agreements, using the likeness of celebrities on your products, copyright issues with tee-shirts, and some popular celebrity trademark issues. 

Legal disclaimer:  All information on this podcast and on the website artsteele.co or creativegeniuslaw.com – including downloads or any email courses are for informational and educational purposes only.  Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, Patrice Perkins, my law firm or creative genius law.  If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

To find out more about Patrice or this episode, visit www.artsteele.co/ep24-patriceperkins

Ep. 23 - Maeling Murphy of NaturalChica.com
57:47
2017-12-24 04:42:04 UTC 57:47
Ep. 23 - Maeling Murphy of NaturalChica.com

In 2009, Mae Murphy created NaturalChica.com and her corresponding YouTube Channel Nikkimae2003 to document her natural hair journey.  Little did she know, she was documenting the story of hundreds of thousands of other Black women.

Mae quickly became the go-to YouTuber for natural hair product reviews, natural hair styles and natural hair care.  

She has amassed over 600K followers on social media, she has over 171,000 subscribers on YouTube and her channel has hit over 15 million views!  

She’s been featured in the New York Times, Essence, on NPR’s Here and Now, Hallmark and USA Today.  And her signature twist-out has even been photoshopped onto former First Lady, Michelle Obama.  

Mae and I talk about her how she started her journey, what she learned about herself and how her mission steered her in the right direction.

Mae mostly stays out of the spotlight these days.  She now lives in Playa del Carmen, Mexico with her husband and her son.  

 

Ep. 22 - Rise Empowerment and Live Richer Academy
32:20
2017-12-24 04:42:04 UTC 32:20
Ep. 22 - Rise Empowerment and Live Richer Academy

Hey y'all!

 

This weekend was jammed packed!  I had two amazing experiences that I share with you.  

 

First, I tell you about my experience as a vendor at the Rise Empowerment Conference that took place in D.C. July 29.  The line up was amazing and I made so many connections.  Most importantly, I was able to meet entrepreneurs in my target audience and hear from them first-hand the legal struggle they face in their business. 

Then Sunday, I was an expert in the Budgetnista's Live Rich Academy!  I spoke about Estate Planning and some of the DIY Estate Planning tips you can take to make sure your money doesn't get tied up in the courts.  

Lastly, I talk about why I've decided to take a month-long hiatus from releasing podcast episodes.  

 

Enjoy!

Ep. 21 - Ruby Melton of Black Girl With A Camara and Mint Conference
59:00
2017-12-24 04:42:04 UTC 59:00
Ep. 21 - Ruby Melton of Black Girl With A Camara and Mint Conference

This week's episode is VERY special.  Today's guest is Ruby Melton, founder of Ruby Ella Photography, Brown Girl With A Camera, Brown Guys With A Camera and the creator of the Mint Conference.  

I also have some very exciting news - I booked my first gig as a speaker! 

Two months ago, someone tagged on one of my posts the Instagram page of Ruby Ella Photo.  I looked her up and her she is a photographer who has gorgeous photos.  So of course, I started following her.  One day she posted about the Mint Conference coming up in D.C. so I checked it out and saw that the conference was still in its planning stages and accepting speaker applications.   Even though legal wasn’t mentioned as one of the categories they were seeking, I figured, if it's a conference about how to start a photography business, then I'm sure they would like to know about the legal aspects of starting a business.  

I submitted my application and last week I received an invitation!  The conference is in Washington, D.C. and will be held on September 15-16, 2017. 

Ruby and I discuss how she built Brown Girl and Brown Guys with A Camera from meet-ups around the country to now hosting portfolio building experiences around the world, managing three business AND working a full-time job (which she only recently quit three weeks ago).  And finally, we talk about the upcoming Mint Conference which includes amazing speakers, 12 different portfolio building experiences and a panel that will be discussing the important of diversity in the media.  

If you’re either just starting out or have been in business for a while – this conference if for you.   

Check out artsteele.co/podcast for more details and links.  

Enjoy!

Ep. 20 - Mid-Year Assessment - How to Get the Most Out of Your Yearly Goals
31:30
2017-12-24 04:42:04 UTC 31:30
Ep. 20 - Mid-Year Assessment - How to Get the Most Out of Your Yearly Goals

Hey Guys!

I'm finally getting around to sharing my mid-year assessment with you.  

So at the beginning of 2016, I came up with a plan to bring in more business to my law firm.  I developed and implemented a plan to make connections with accountants and financial advisors - my top referral sources.  If my plan was successful, I'd bring in 10-15K per month into my business.  

The plan worked . . . but it didn't really work because I forgot to think about the actual work that would come in if I was successful.  

So when I was setting my goals in 2017, I decided that I wouldn't only plan and implement, but I would also take time to absorb the impact of my goals, try it on so to speak and then adjust to them - either adjust what I was doing or adjust my goals.  And it's made all the difference this year.  

Lastly, I talk about the one thing I DREAD in my business and how I've decided to fix it.  

Enjoy!

Ep. 19 - 10 Ways To Market Your Podcast With Rana Campbell of Dreams In Drive
01:00:21
2017-12-24 04:42:04 UTC 01:00:21
Ep. 19 - 10 Ways To Market Your Podcast With Rana Campbell of Dreams In Drive

Today’s guest is Rana Campbell of Dreams In Drive podcast and she’s sharing 10 Ways to Market Your Podcast.  Rana is an expert when it comes to marketing a podcast.  All you have to do is take a look at the press page on the Dreams In Drive website to see her press coverage.

When I started this podcast, I had no idea what I was doing.  I knew nothing about downloads, Instagram followers, hashtags, or any social media marketing.  And when I set my goals for the year, my goal was to reach 3,000 downloads by the end of the year.  As of today, there have been 3,500 downloads.  So clearly, I didn’t set my goals high enough.

And now that I see how my podcast is helping others and that there is a real need for my voice in this space, I want to reach as many people as I can, and properly market is the way to do that.  That is why I’m so excited about this episode.

Rayna is a marketing strategist, host of the Dreams In Drive Podcast – a podcast she launched in January 2016 that teaches individuals how to take their entrepreneurial dreams out of PARK and into DRIVE. With over 80 episodes in her arsenal, she has interviewed top leaders in lifestyle and business and was featured as an empowering podcast by Essence Magazine and a top Business podcast for Black Voices on Apple Podcasts. Rana’s work has been featured on MadameNoire, Blavity, Huffington Post, Fox 5 Good Day New York, XOJane, and more.

If you’re thinking of starting a new podcast or have one that needs a boost, make sure to take notes.   Here is Rana’s list:

  1. Understand who your audience is & LIVE in your niche;
  2. Build a podcast HOME - a website for your listeners to experience;
  3. Make sure your visual branding is POPPIN' and recognizable (logo, branding, photos, merchandise, etc.);
  4. Guest posts on other related blogs;
  5. Cross-promote and be a featured guest on other podcasts;
  6. Partner with podcast distribution networks (i.e., Apple Podcasts, PodcastInColor);
  7. Leverage your guest's audience by interacting with their followers;
  8. Use social strategically to interact with your followers after each episode;
  9. Create and online community to speak to your fans directly; and
  10. Gather testimonials of your podcast experience (from both listeners and guests) and promote your ratings.

Enjoy!

Ep. 18 - Pitch Perfect - How Pitching My Company Helped Me Find My Voice
28:50
2017-12-24 04:42:04 UTC 28:50
Ep. 18 - Pitch Perfect - How Pitching My Company Helped Me Find My Voice

Hey Guys!

 

First podcast episode as the "Legal-EASE for Entrepreneurs podcast!  I have a new name and new website!

 

It all started at the Black Girl Vision Pitch Competition in April.  I decided to pitch my company for some seed money and did an awesome job! - you'll have to listen to find where I placed.  

Having to come up with a 3-minute pitch really forced to think about my vision for my company and my brand.  I started this podcast just to vent about my own entrepreneur journey and to create a safe space for others who felt alone.  But it has turned into something much bigger and I had to rethink it all.

I also talk about my recent trip to New York for the Great Girlfriends What Women Want Conference - which was amazing.  I got a chance to meet my [in-my-head]BFFs Christina Brown of LoveBrownSugar, Patrice Washington (the Money Maven) of PatriceWashington.com and Tiffany "The Budgetnista" Aliche and got a chance to catch up with Tieko Nejon!

 

I also talk about how hard it is to be consistent - especially when you have a full-time job and other responsibilities.  I get so hard on myself when I miss a week.  

 

Let me know what you think of the new website and the new name.  

 

Cheers!

Ep. 17 - Getting Started Series Bonus - The Business of Running Your Business
49:39
2017-12-24 04:42:04 UTC 49:39
Ep. 17 - Getting Started Series Bonus - The Business of Running Your Business

Welcome to Part 5 of the Getting Started series.  Today's episode is the last one in the getting started series and I'm discussing the business of running your business.

The advantage of being an estate planning attorney is that I can advise my business clients on the importance of having a back-up plan in case of death or incapacity.  Many small businesses are owned by a single individual and that prevents others from gaining access to important financial information.  

In today's episode, I discuss the SINGLE MOST IMPORTANT document every small business owner should have in place in case of an emergency.  I also go into more detail about tax obligations, recording keeping, and some tax planning tips that could save you a significant amount of money each year.  

This week's freebie is a little different.  I've decided to share with you a template for a simple Company Handbook you can use to create some company policies that can help your business run more smoothly.

Enjoy! 

DISCLAIMER:  All information on this podcast and on the artsteele.co website – including downloads are for informational and educational purposes only. Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, artsteele.co or my law firm. If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

Ep. 16 - Getting Started Series Part 4 - How Contracts Protect Your Income
38:30
2017-12-24 04:42:04 UTC 38:30
Ep. 16 - Getting Started Series Part 4 - How Contracts Protect Your Income

Welcome to Part 4 of the Getting Started Series! I can't believe we're now on week four. We've covered so much. By the end of this series, you guys will be experts - and that's exactly that way I like it. No more of this "legal stuff is intimidating." Here's a recap of the previous part in case you want to take a look. In Part 1 we started at the very beginning, I discussed a wealth of information about how to choose the right entity for you. In Part 2, we talked about legally protecting your website. If you collect any information whatsoever, even if it’s just blog insights and traffic – you are supposed to have a Privacy Policy and could get fined for not having one. In Part 3, I interviewed Allison Puryear of Abundance Practice Building who was sued by a photographer for using his photo – a photo she downloaded from a free stock photo website. Something we all do every day. THIS WEEK we're talking all about contracts! Contracts SHOULD be that best friend that always has your back. The one that is always there, watching over you, praying nothing goes wrong but if it does, right there to defend you. Do you have that type of trust in your contracts? In this episode I explain four reasons you should use contracts and I'll also be discussing four specific types of contracts and what they mean to your business. This week's cheatsheet is a 10-point Contract Checklist which includes lots of questions to answer for each provision, which will help you cover your bases. Enjoy! DISCLAIMER: All information on this podcast and on the artsteele.co website – including downloads are for informational and educational purposes only. Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, artsteele.co or my law firm. If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

Ep. 15 - Getting Started Series - Part 3 - Avoiding Copyright Infringement
57:19
2017-12-24 04:42:04 UTC 57:19
Ep. 15 - Getting Started Series - Part 3 - Avoiding Copyright Infringement

This week's guest - Allison Puryear - a clinical therapist in Asheville North Carolina was going about her business - which happens to be helping other therapist build their business - when she got sued for copyright infringement.  At first she thought it was a joke, then later discovered that a photo she downloaded and had been using for two years had been federally copyrighted and the photographer was coming after her.

So I know what you're thinking - she probably just cut and pasted it from google and didn't give the photographer credit (and I would never do that!).  Nope!  Wrong.  She downloaded the photo from a stock photo website - a free one as best as she could recall.  So she basically got sued for something we all do every single day.  

In Episode 13 - I talk about the benefits of registering your copyright.  But today, I flip the script and Allison and I discuss steps you can take to protect yourself so that something like this never happens to you.  

Allison contacted a couple of lawyers to help her through the process and in the end, had to pay this photographer tens of thousands of dollars.  (Imagine making that much on one of your photographs?).  But - there's another twist - Allison had to pay the photographer, but she didn't really have to pay - find out how it all ends.  

Enjoy!

All information on this podcast and on the artsteele.co website – including downloads are for informational and educational purposes only.  Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, artsteele.co or my law firm.  If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

Ep. 14 - Getting Started Series Part 2 - Legally Protecting Your Website
57:31
2017-12-24 04:42:04 UTC 57:31
Ep. 14 - Getting Started Series Part 2 - Legally Protecting Your Website

In Part 2 of the Getting Started series, I discuss why you need to legally protect your website.

If you operate a blog or a website, you want to make sure to listen to this episode because to will get the scoop on how to minimize your liability by adding or updating these three documents: Privacy Policy, Terms and Conditions and Disclaimers.

You'll have to excuse my voice because I recorded this at 2:00 a.m. in the morning.

All information on this podcast and on the .artsteele.co website – including downloads are for informational and educational purposes only. Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, artsteele.co or my law firm. If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

Ep. 13 - Getting Started Series Part 1 - The First Step in Starting Your Business
49:58
2017-12-24 04:42:04 UTC 49:58
Ep. 13 - Getting Started Series Part 1 - The First Step in Starting Your Business

There is so much conflicting information about when and how to legally start your business and the answer is . . . .(drumroll . . . ) there is no right answer . . . IT DEPENDS!

Yes, that's right, it depends on the state in which you start your business, depends on what assets you may want to protect, and what your short term and long term business goals are.

In this episode, I thoroughly explain Sole Proprietorships, Limited Liability Companies, and Corporations. I break down the advantages and disadvantages of each and how to evaluate your own situation and conclude on which entity best suits your needs personally and will help you start and grow your business.

Enjoy!

All information on this podcast and on the artsteele.co website – including downloads are for informational and educational purposes only. Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, artsteele.co or my law firm. If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

Ep. 12 - 5 Legal Must-Haves Before Launching Your Online Course
31:44
2017-12-24 04:42:04 UTC 31:44
Ep. 12 - 5 Legal Must-Haves Before Launching Your Online Course

Online courses are becoming very popular because they offer a win-win situation to both the provider and their audience. If done correctly, an online course becomes a valuable business asset. These tips will help you protect you and your content when you offer your course.

The five legal must-haves include:

(1) Avoiding false and misleading advertising;

(2) Stating a clear refund or no refund policy

(3) a comprehensive and specifically tailored "Terms of Use" document;

(4) copyrighting your digital content; and

(5) trademarking the name of your course.

All information on this podcast and on the .artsteele.co website – including downloads are for informational and educational purposes only. Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, artsteele.co or my law firm. If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

Ep. 11 - Top 5 Legal Questions from Small Business Owners
31:15
2017-12-24 04:42:04 UTC 31:15
Ep. 11 - Top 5 Legal Questions from Small Business Owners

I'm really excited about this episode. As you see in the preview above, I had a bit of an epiphany. After participating in a legal clinic a couple of weeks ago, I realized that the "legal stuff" is very much still a mystery for a lot of new business owners.

Starting a business is hard enough, the last thing you want is be bogged down with figuring out the correct way to form your entity, which entity to pick, what your next steps are, and if certain rules applies to you, etc. So, I'm here to take away some of that stress and to educate and empower women business owners about their legal rights and obligations when it comes to their business.

When I started my law firm almost three years ago, my goal was to use my corporate background and expertise to remove the legal barriers minority business owners, especially women of color, face when starting a business. I started this podcast in order to create a platform that would expand my reach to to minority women business owners all over the country.

In that vain, I decided I would answer the top 5 questions that were asked at the legal clinic. You know, because maybe you have the same questions. And even if you didn't have this question right now, you could down the line and that's why I have included the above cheatsheet to go with it.

So here they are. I give a bit of explanation on the cheatsheets but go into way more detail on the podcast, so if you want to full story, make sure to tune in.

Top 5 Legal Questions from Small Business Owners

1. Do I need to file a separate tax return for my LLC?

2. Can I use my business funds to pay personal expenses?

3. Where should I register my business entity.

4. What is the benefit of registering my business name?

5. Do I need a privacy policy on my website?

I answer all of these questions and more. Enjoy!

All information on this podcast and on artsteele.co – including downloads are for informational and educational purposes only. Your listening to this podcast, or downloading the worksheets does not create an attorney-client relationship with me, artsteele.co or my law firm. If you have any specific questions, please consult with an attorney authorized to practice law in your jurisdiction.

Ep. 10 - Price Yourself to Get Paid!
47:37
2017-12-24 04:42:04 UTC 47:37
Ep. 10 - Price Yourself to Get Paid!

I'm so excited about this post! This is a workbook I've been working on for the last month! It's a 12-page workbook that goes through a few exercises to help you come up with a sound and systematic pricing system that incorporates your value and the costs of running your business. I was inspired to create this workbook because when I first opened my law firm, I had no idea what I was doing when it came to pricing of my services. I found myself constantly reducing my price with every client because I had no way of explaining to my value to them. After gong to a practice management seminar for solo practitioners, the presenter briefly touched on budgeting and price. It was a light bulb moment and I came home, did the calculations and things have been smooth ever since. That is not to say I haven't been turned down when I give my price - that happens more times than I get a client. However, I'm not longer afraid to stick to my price. I'm no longer negotiate my price down. It just means I understand my value and how much it costs for me to perform my services and the minimum I need to earn to make that job worth my time. In this episode you'll learn to: Value yourself, embrace your cost, and price yourself. Let me know what you think. I would like to hear your feedback. I also want to know what methods you have used and what has increased your confidence about your price.

Ep. 09 - How Quickbooks Changed My Life - Lacoya Heggie of Hello Love Events
38:33
2017-12-24 04:42:04 UTC 38:33
Ep. 09 - How Quickbooks Changed My Life - Lacoya Heggie of Hello Love Events

Lacoya Heggie started Hello Love Events in 2012 as she worked by day as a Systems Engineer.  Within four short years, Lacoya was able to leave her day job and run her planning and design business full-time.  

Instrumental to her plan to go full-time, was her determination to get her finances in order.  She went from no system of recording and keeping track of her expenses to using Quickbooks, which has allowed her to get a better picture of unnecessary expenses and areas in which she can grow her business.  

Lacoya also shares invaluable information about how she built her business from the ground up.

Ep. 08 - Passion to Profit Series - Christine and Samantha Ortiz of Triple Threat Bootcamp
34:41
2017-12-24 04:42:04 UTC 34:41
Ep. 08 - Passion to Profit Series - Christine and Samantha Ortiz of Triple Threat Bootcamp

Growing up in the Crown Heights part of Brooklyn, Christine and Samantha remember having to go to Manhattan or Long Island to go to a gym.  So when they opened up Triple Threat Bootcamp, just six block away from where they grew up, they did so with the goal of bringing a facility to their community that promotes health and fitness.

The two sisters, and their mother, Aileen, run the very popular fitness studio in Brooklyn.  During this episode, we talk about their passion for health and wellness, the obstacles of starting a business and navigating their way through a male-dominated industry.  

 

 

Ep. 06 - Passion To Profit Series - Desiree Verdejo of Vivrant Beauty
51:21
2017-12-24 04:42:04 UTC 51:21
Ep. 06 - Passion To Profit Series - Desiree Verdejo of Vivrant Beauty

After graduating law school and moving back to New York, Desiree Verdejo took a job at a corporate law firm but also immersed herself in the beauty blogging scene.  After seven years as a corporate lawyer, she decided to follow her passion and open Vivrant Beauty, a skin and hair care boutique in Harlem.  Vibrant Beauty is one of the few boutiques in the nation that caters to women of color.  Desiree and I talk business plans, funding and managing a brick and mortar store and that obstacles she's faced as an entrepreneur of color.  

Ep. 05: Passion To Profit Series - Ebise Bayisa of Mare Naturals
57:25
2017-12-24 04:42:05 UTC 57:25
Ep. 05: Passion To Profit Series - Ebise Bayisa of Mare Naturals

On a trip to her home to Ethiopian, Ebise bought a pound of Ethiopian beeswax on a whim and brought it back to the U.S.  During a government furlough, she pulled out the beeswax and started making body butter, soap and candles.  She's using her business here to make a difference for honey farmers in the Ethiopia.  We discuss how her she built her business and what she wish she had known about running a business before she started.   

Ep. 04 - Five Obstacles Women of Color Face When Starting A Business
42:31
2017-12-24 04:42:05 UTC 42:31
Ep. 04 - Five Obstacles Women of Color Face When Starting A Business

Black and Latina women are the fasted growing group of entrepreneurs in the U.S. (by 300% since 1997).  However, Women of Color face a tremendous amount of obstacles when starting a business, which often times can lead to failure.  I discuss five obstacles I have faced and make suggestions for how to overcome them.

Ep. 03 - Conference Networking
40:07
2017-12-24 04:42:05 UTC 40:07
Ep. 03 - Conference Networking

As entrepreneurs, we attend a lot of conference to find out more about our industry and as a networking tool.  On this episode, I am joined by Vashti Patrick-Joseph of the award winning blog www.veepeejay.com and the creator of Ven and Rose.  We give you five tips for how to meet and approach panelist, how and when to follow up and how to take advantage of the conference high.

 

Ep. 02: Taking the Plunge to Entrepreneurship
41:30
2017-12-24 04:42:05 UTC 41:30
Ep. 02: Taking the Plunge to Entrepreneurship

My chat with Keba Riley of Cherry Blossom Bridal.  This former corporate lawyer turned bridal boutique owner talks about why she left BigLaw to start her own boutique.  

Get other tips about how to use your job as a stepping stone to owning your own business.  

Bonus Episode - Five Mistakes New Entrepreneurs Make
05:39
2017-12-24 04:42:05 UTC 05:39
Bonus Episode - Five Mistakes New Entrepreneurs Make

In this quick bonus episode, I discuss the top five mistakes I've seen new entrepreneurs make.  Avoiding these mistakes will save you a lot of time, angst and money.

Listen here and let me know if you've made any of these mistakes and what you did to correct them.

Enjoy!

 

Ep. 01 - Yes. We Are Open!
26:29
2017-12-24 04:42:05 UTC 26:29
Ep. 01 - Yes. We Are Open!

Welcome to the first episode of The Legal-EASE for Entrepreneurs podcast.  

When I opened my law firm three years ago, I was lucky to have a couple of colleagues who gave me some tips, but for the most part, I had to figure it all out and I made every possible mistake.  I invested time and resources in things I thought would work and ignored the things I was supposed to do.  

Eventually things started to turn around.  I still haven't mastered running a business by any means, but, I've learned a lot and these lessons have allowed me to grow as a small business owner and a person.  

As a small business attorney, I enjoy helping creatives and entrepreneurs navigate the legal aspects of their business.  

The Legal-EASE for Entrepreneurs podcast is dedicated to empowering and educating entrepreneurs tackle their own simple legal needs.  

Thanks for joining me!

Art