Training

Garlic Marketing Show

Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques Secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show PS There might be some food talk but it’s not guaranteed. PPS Garlic doesn’t really stink. Neither should your marketing. PPPS I don’t like when people overuse Post Scripts. And #hashtags.

Episodes

GMS 75 - How to Use Podcasts to Reach Your Ideal Customers with Dan Moyle
36:36
2017-09-22 13:42:06 UTC 36:36
GMS 75 - How to Use Podcasts to Reach Your Ideal Customers with Dan Moyle

Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle comes to marketing from the TV news business and brings a wealth of knowledge from writing to video production to multimedia content creation. Listen and learn why telling your story to 50 ideal clients is better than 5,000 people.

What You’ll Learn:

  • How to use podcasts to do a virtual book tour
  • How to become a guest on podcasts
  • The keys to getting a story to click

Connect with Dan:

Links and Resources:

GMS 74 - The Secret to Evergreen Marketing with Jessica Nazarali
35:48
2017-09-22 13:42:06 UTC 35:48
GMS 74 - The Secret to Evergreen Marketing with Jessica Nazarali

Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she releases through It Girl Academy. She is passionate about helping women to use the evergreen model for enrolling consistent clients without having to do big stressful launches. If you are ready to take a lot of stress out of your business this episode is for you.

What You’ll Learn:

  • Why you shouldn’t abandon something if it doesn’t work right away
  • How to stand out in the blogging space
  • How to start your own evergreen marketing system

Connect with Jessica:

GMS 73 - How to Tell if You Have a Traffic or Conversion Problem with Chris Dayley
37:41
2017-09-22 13:42:06 UTC 37:41
GMS 73 - How to Tell if You Have a Traffic or Conversion Problem with Chris Dayley

There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

What you’ll learn:

  • The 6 most critical conversion areas on a website
  • Why it’s not enough to just have a mobile site
  • How to match offer to intent

Connect with Chris:

GMS 72 - How to Leverage a Chatbot to Create an Engaging Experience with Peter Lisoskie
30:30
2017-09-22 13:42:06 UTC 30:30
GMS 72 - How to Leverage a Chatbot to Create an Engaging Experience with Peter Lisoskie

If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer for many businesses.

My guest Peter Lisoskie is the founder of Chatbot Nation and helps companies who want to deploy chatbots for leads, inside sales, content delivery, ecommerce, and customer service. He's a proud geek, runs a business incubator, hangs out with neuroscientists and has been known to write a line of code or two if it brings a product to life.

What You’ll Learn:

  • How to create an engaging experience with a bot
  • How chatbots can out perform email
  • What you can do to get started using chatbots in your business today

Connect with Peter:

GMS 71 - How Paul Zak Implements the Science Behind Neuroeconomics to Create High Performing Companies
57:29
2017-09-22 13:42:06 UTC 57:29
GMS 71 - How Paul Zak Implements the Science Behind Neuroeconomics to Create High Performing Companies

Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it's money and decision making and neuroscience is just how the chemistry behind it. He is the author of The Moral Molecule and Trust Factor is his latest book. It's really the science of creating high performance companies.

Paul has spent years measuring brain activity while people worked in order to measure the factors that effect the way people interact. One of the main takeaways from these studies shows that trust substantially increases productivity, performance and happiness at work. In a environment where trust is high teamwork is great, people cooperate and are more effective overall. You may want to give this one a couple listens because it is packed with tons of information and stories from Paul’s years of experience.

What You’ll Learn:

  • How to create a high trust company
  • How to find that resonant story for your consumer
  • Why attention isn’t everything when it comes to your story
  • The eight building blocks for organizational trust

http://www.pauljzak.com/

ofactor.com

GMS 70 - How to Use Story as a Guiding Star in Your Business with Eliot Wagonheim
34:29
2017-09-22 13:42:06 UTC 34:29
GMS 70 - How to Use Story as a Guiding Star in Your Business with Eliot Wagonheim

In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures.

What You'll Learn:

  • How to use empathy in your stories.
  • How to figure out which clients to ask for testimonials.
  • Why stories about failure can be so powerful

farsightedbusiness.com

GMS 69 - How to Find Your Market and Identify a Niche with Marketing Expert Perry Marshall
42:27
2017-09-22 13:42:06 UTC 42:27
GMS 69 - How to Find Your Market and Identify a Niche with Marketing Expert Perry Marshall

Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great tips for achieving this in any market as well as a way to figure out if you should be advertising on Facebook or Google.

What you’ll Learn:

  • The most overlooked part of Google Adwords and how to utilize it.
  • How Facebook advertising can be more powerful than Google
  • How to find a market, identify a niche and even get a job

Connect with Perry:

GMS 68 - How to Change Your Mindset on Negotiations with Former FBI Negotiator Chris Voss
33:23
2017-09-22 13:42:06 UTC 33:23
GMS 68 - How to Change Your Mindset on Negotiations with Former FBI Negotiator Chris Voss

Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. Chris has negotiated many life or death situations and discusses the importance of empathy and listening in any negotiation, regardless of the stakes.

Text “FBIempathy” to 22828 http://blackswanltd.com/

What you’ll Learn:

  • The two most important tools in any negotiating
  • How to get the best price on your car
  • How to instantly take the pain out of a negotiation

 

GMS 67 - The Biggest Mistakes People Make when Starting A Business with Moran Pober
31:28
2017-09-22 13:42:06 UTC 31:28
GMS 67 - The Biggest Mistakes People Make when Starting A Business with Moran Pober

Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today Moran Pober, founder of ABD Assets, discusses why you need to build a business with the goal of being acquired and how to grow through acquisitions.

What You’ll Learn

  • The right way to seek a mentor
  • Why you shouldn’t invest all of your money back into the business
  • How to grow your business without increasing your sales

http://abdassets.com/

GMS 66 - The Secret to Building a Successful Business with The Hardcore Closer Ryan Stewman
41:35
2017-09-22 13:42:06 UTC 41:35
GMS 66 - The Secret to Building a Successful Business with The Hardcore Closer Ryan Stewman

We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next and successfully made it back to the top. Ryan Stewman, known as The Hardcore Closer, discusses how he has been able to build a following of more that 170,000 people through consistency and hard work. Not only does he lay out an easy system to replicate his success but also explains how to save money in the process.

What You’ll Learn:

  • How to use customer stories to build your business
  • The 2 words you need to focus on when selling
  • How to figure out what to post

Connect with Ryan:

GMS 65 - The Importance of Quality Copywriting with Expert Kevin Donlin
30:41
2017-09-22 13:42:06 UTC 30:41
GMS 65 - The Importance of Quality Copywriting with Expert Kevin Donlin

There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy.

What You’ll Learn:

  • 3 tips to improve your copy right now
  • How to use the idea of force multipliers in your copy
  • How to get more clients like your best clients

www.marketingmultipliers.com

GMS 64 - How To Ask For Testimonials
16:11
2017-09-22 13:42:06 UTC 16:11
GMS 64 - How To Ask For Testimonials

The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember stories. Listen to this episode to learn how to start asking your clients for stories.

Watch the Video on Facebook

What you’ll Learn:

  • Why asking for feedback should be your first step
  • Why testimonials don’t work
  • How a testimonial can actually hurt your business

GMS 63 - Kevin Harrington Shares the Secret to Creating an Irresistible Offer
25:41
2017-09-22 13:42:06 UTC 25:41
GMS 63 - Kevin Harrington Shares the Secret to Creating an Irresistible Offer

Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world.

What You’ll Learn:

  • How to balance direct response and branding
  • The questions you should ask yourself to know if you have a great offer
  • Kevin’s proven formula for a high converting video

http://www.kevinharrington.tv/

GMS 62 - How to Collect the Perfect Video Case Story
23:31
2017-09-22 13:42:06 UTC 23:31
GMS 62 - How to Collect the Perfect Video Case Story

The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today.

Watch the Video on Facebook

What You’ll Learn:

  • Why you need to have case stories for your business
  • The best methods to start asking for these stories
  • How to use these stories in different parts of your marketing

GMS 61 - How to Use Storytelling in Your Pitch With The Pitch Whisperer John Livesay
38:53
2017-09-22 13:42:06 UTC 38:53
GMS 61 - How to Use Storytelling in Your Pitch With The Pitch Whisperer John Livesay

If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales.

What you’ll Learn:

  • The importance of team stories
  • How to win back “dead accounts”
  • The 4 genres you can use to quickly set up your stories

Connect with John:

johnlivesay.com

GMS 60 - Perry Marshall, Legendary Marketer, Explains How to Cut Marketing Fat (and Social Media Waste) Using the 80/20 Rule
01:06:40
2017-09-22 13:42:06 UTC 01:06:40
GMS 60 - Perry Marshall, Legendary Marketer, Explains How to Cut Marketing Fat (and Social Media Waste) Using the 80/20 Rule

We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition.

What you’ll Learn:

  • Why you shouldn’t be participating in social media all day (are you the chef or just overeating).
  • How punctuated equilibrium relates to your business
  • What you should be reading everyday

Connect with Perry:

perrymarshall.com

GMS 59 - The Big Mistakes Companies Make in Storytelling
47:02
2017-09-22 13:42:06 UTC 47:02
GMS 59 - The Big Mistakes Companies Make in Storytelling

In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown.

What You’ll Learn:

  • How to use Facebook ads manager to develop your perfect customer
  • How to write your brand story like a Pixar film
  • The key to high level communication

Connect with Pamela:

GMS 58 - How to Turn A Handful of Quarters into A Multi Million Dollar Business Without Internet Marketing
37:37
2017-09-22 13:42:06 UTC 37:37
GMS 58 - How to Turn A Handful of Quarters into A Multi Million Dollar Business Without Internet Marketing

Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy.

Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business

What You’ll Learn:

  • Why you need to have a marketing plan for the year
  • How to avoid overwhelm when implementing digital marketing strategies
  • What the direct mail “Rule of Threes” is and how it relates to digital marketing

 

GMS 57 - How to Tell A Story with Portrait Photos
33:38
2017-09-22 13:42:06 UTC 33:38
GMS 57 - How to Tell A Story with Portrait Photos

Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives.

What You’ll Learn:

  • The do’s and don’ts of website imagery
  • The power behind imagery and the subconscious
  • Real statistics on imagery and increased conversion
  • Why it pays to hire a professional

Connect with John:

GMS 56 - How to Discover the Exact Person in a Company you Want to Target
33:57
2017-09-22 13:42:06 UTC 33:57
GMS 56 - How to Discover the Exact Person in a Company you Want to Target

Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you.

What you’ll Learn:

  • How to setup your first LinkedIn campaign and succeed
  • The big mistakes many experts make in their LinkedIn campaigns
  • The big difference between Facebook and LinkedIn ads

GMS 55 - Mastering the Best Way to do a Video Selfie Hug with Silvia Pellegrini
37:27
2017-09-22 13:42:06 UTC 37:27
GMS 55 - Mastering the Best Way to do a Video Selfie Hug with Silvia Pellegrini

Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events Uncovered TV, was very nervous to start shooting video and wanted everything to be perfect. Silvia shares her story about learning how to have a great interview and the importance of making videos even if they aren’t perfect.

What you’ll Learn:

  • Silvia’s 3 big rules for listening
  • Tips for being a great vlogger
  • The best way to do a video selfie
  • Why your video doesn’t need to be perfect

Connect with Silvia:

GMS 54 - The Secret to Learning How to Write Great Copy with Expert Dean Edelson
56:47
2017-09-22 13:42:07 UTC 56:47
GMS 54 - The Secret to Learning How to Write Great Copy with Expert Dean Edelson

As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions.

What you’ll Learn:

  • How to adapt high performing copy to the latest trends in internet marketing
  • Why the best copy is simple
  • How color relates to your marketing message

GMS 53 - How to Successfully Market Your Book Using Video with Tamara Monosoff
35:24
2017-09-22 13:42:07 UTC 35:24
GMS 53 - How to Successfully Market Your Book Using Video with Tamara Monosoff

No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur and best selling author Tamara Monosoff has used her experiences and proven marketing strategies to help other authors with the difficult process of marketing their books.

What you'll Learn:

  • Why you need to be using video to market your book.
  • How to use video to make your book interactive.
  • Tips for using Facebook Live in your marketing strategy.

GMS 52 - How Turning Your Fears into Assets can Lead to Financial Security
40:44
2017-09-22 13:42:07 UTC 40:44
GMS 52 - How Turning Your Fears into Assets can Lead to Financial Security

Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the importance of being self responsible with finances. 

What you’ll Learn:

  • How to use silver to become an action taker.
  • How to turn your fears into assets.
  • Why the idea of retirement is hurting your mindset

GMS 51 - The Secret to Growing your Business with Content Marketing
34:00
2017-09-22 13:42:07 UTC 34:00
GMS 51 - The Secret to Growing your Business with Content Marketing

Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost profits and grow their businesses.

What you’ll Learn:

  • How to grow your business to make more money with less time commitment
  • Why you need a strategy behind your content marketing
  • The secret to giving up control

GMS 50 - How to Position Your Business to Make the Market Come to You
43:01
2017-09-22 13:42:07 UTC 43:01
GMS 50 - How to Position Your Business to Make the Market Come to You

Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design.

What you’ll Learn

  • Why introducing a product into an existing market can be a risky decision
  • How to use category design in your business
  • How to make people want your solution

GMS 49 - How to Immediately Capture the Attention of Your Audience on Social Media
40:47
2017-09-22 13:42:07 UTC 40:47
GMS 49 - How to Immediately Capture the Attention of Your Audience on Social Media

It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen.

What You’ll Learn:

  • How to generate buzz for a live video
  • Why vertical video might be the right option
  • Tips on using Instagram hashtags effectively

GMS 48 - The Secret to Starting and Running a Successful Mastermind
54:25
2017-09-22 13:42:07 UTC 54:25
GMS 48 - The Secret to Starting and Running a Successful Mastermind

Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you.

What you’ll learn:

  • Why the culture of a mastermind is crucial.
  • How to find a successful mastermind leader.
  • Why building a community is necessary.

GMS 47 - How to Establish and Implement the 4 Motives for Your Business
55:56
2017-09-22 13:42:07 UTC 55:56
GMS 47 - How to Establish and Implement the 4 Motives for Your Business

Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others. 

What you’ll learn:

  • Why you need to do your business your way
  • How to identify the people you should listen to
  • What you need in place to turn your leads into customers

GMS 46 - How to Effectively Use Story to Build a Brand
45:20
2017-09-22 13:42:07 UTC 45:20
GMS 46 - How to Effectively Use Story to Build a Brand

Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture.

What you’ll learn:

  • Why you need a high quality product to build a brand.
  • How to build story into your design.
  • How to use Facebook to nurture relationships.
  • The importance of organic reach in your marketing.

GMS 45 - How One Financial Expert Tripled the Traffic to His Site by Cutting the Content
46:02
2017-09-22 13:42:07 UTC 46:02
GMS 45 - How One Financial Expert Tripled the Traffic to His Site by Cutting the Content

Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content.

What you’ll learn:

  • The 4 step content audit method Todd used to consolidate all of his content.
  • How to use multiple forms of content in your course.
  • How to use story in an 11,000 word post on numbers.
  • How to build true wealth outside of marketing

GMS 44 - The 3 Part SECRET to a Powerful Youtube Channel and How 10 Video Newbs Made $81,000 in One Day
41:47
2017-09-22 13:42:07 UTC 41:47
GMS 44 - The 3 Part SECRET to a Powerful Youtube Channel and How 10 Video Newbs Made $81,000 in One Day

Are you using video in your marketing strategy? If you’re not you need to listen to this episode. Justin Teoh has been helping his clients harness the power of online video since 2010 and has worked with brands such as Toyota, Johnson & Johnson and Neutrogena. Listen as we talk about his journey from a disaster to a master.

What you’ll learn: 

  • How to seed your videos to make money without being “sales.” 
  • The secret technique to get thousands of video views. 
  • The power of 1 video view. How to take advantage of the Big Brands Achille’s Heel

GMS 43 - How to Find the PERFECT Audience Hungry for Your Business
41:44
2017-09-22 13:42:07 UTC 41:44
GMS 43 - How to Find the PERFECT Audience Hungry for Your Business

Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick.

What you’ll learn:

  • The one BIG question every business needs to answer
  • How to be BURSTING with ideas for your blog post
  • The real reason businesses fail and how to avoid it

GMS 42 - How One 30 Year Old Tripled Website Conversions, Lost 100 lbs and Wrote an International Bestseller
35:32
2017-09-22 13:42:07 UTC 35:32
GMS 42 - How One 30 Year Old Tripled Website Conversions, Lost 100 lbs and Wrote an International Bestseller

Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and renowned speaker who loves pushing people beyond their perceived limits. Listen in as we talk about the big mistakes new (and some old) entrepreneurs make.

What you'll learn:

  • The 4 keys to improving your business performance
  • How to make money doing what you love
  • How to triple your website conversions without an email list

GMS 41 - How to use Data to Develop Great Content
30:44
2017-09-22 13:42:07 UTC 30:44
GMS 41 - How to use Data to Develop Great Content

Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign.

What You’ll Learn:

  • How to prevent being overwhelmed by the possibilities
  • How to use data to be reactive instead of proactive
  • Why it’s always about what’s best for the client
  • When not to push out content
  • What’s the biggest trend in data
  • https://pidalia.com/garlic/

GMS 40 - How you should design your perfect day
43:45
2017-09-22 13:42:07 UTC 43:45
GMS 40 - How you should design your perfect day

We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day.

What You’ll Learn:

GMS 39 - How to Create the Perfect Video Case Story
06:41
2017-09-22 13:42:07 UTC 06:41
GMS 39 - How to Create the Perfect Video Case Story

Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story?

In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story.

What You’ll Learn:

GMS 38 - How to Test and Create A Successful Supplement Company, start a podcast and change lives with INC500 CEO
41:02
2017-09-22 13:42:07 UTC 41:02
GMS 38 - How to Test and Create A Successful Supplement Company, start a podcast and change lives with INC500 CEO

Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business.

What you'll learn:

  • Test a supplement sales with $500
  • The biggest mistake new supplement companies make
  • The importance of accountability for change
  • How to be open to direction while maintaining direction
  • How to be super cool

GMS 37 - How to Create the Right Process for Your Video Marketing
09:28
2017-09-22 13:42:07 UTC 09:28
GMS 37 - How to Create the Right Process for Your Video Marketing

Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time.

In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives.

What You’ll Learn:

  • Why you need to have a defined process for our business
  • The 5 Major Steps of the Process
  • How to set the right goals for your process

GMS 36 - Do you want to know if you have the right pitch for your book?
36:32
2017-09-22 13:42:07 UTC 36:32
GMS 36 - Do you want to know if you have the right pitch for your book?

Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea.

Today’s guest is Lisa Tener, a published author and expert book coach, who has worked with me in the past. Lisa is a fabulous writer and an all around awesome person. In this episode we talk about the process she uses to help people bring their book to life by asking the right questions to discover the reasons you are writing a book.

Take Lisa's book quiz: www.IanGarlic.com/book-quiz

What you’ll learn:

  • Why hiring a ghostwriter is not always the best way to go.
  • Why you need to know your goals before writing your book.
  • Why it is so important to write the right book.

GMS 35 - Does Your Marketing Focus on Wants or Needs: Intention vs. Attention
05:17
2017-09-22 13:42:07 UTC 05:17
GMS 35 - Does Your Marketing Focus on Wants or Needs: Intention vs. Attention

Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis.

What you’ll learn:

  • The difference between intention and attention based marketing
  • Why you need to overcome your customer's alibis
  • How stories can be used to move someone from attention to intention

GMS 34 - How to Use a Personal Training Mindset in Marketing with Glenn Dawson
44:25
2017-09-22 13:42:07 UTC 44:25
GMS 34 - How to Use a Personal Training Mindset in Marketing with Glenn Dawson

Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top.

My guest this week is Glenn Dawson, an awesome personal trainer and co-owner of Reset U fitness. Glenn shares his experiences of starting a business and the importance sales and marketing plays in every business.

What you’ll learn:

  • Why you need to amplify what’s working in your business
  • How marketing and fitness is related
  • Why entrepreneurs need to get healthy
  • Why working out is the most important thing you can do

GMS 33 - Become a Microauthority using Video Marketing
06:59
2017-09-22 13:42:07 UTC 06:59
GMS 33 - Become a Microauthority using Video Marketing

In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the inevitable challenges businesses face. Learn how your business can become a microauthority for your clients.

What you’ll learn:

  • How to become a microauthority
  • How becoming an influencer can change your business
  • Why only focusing on your sales force creates buyer's remorse

GMS 32 - How to Utilize Your Skills for a Better Marketing Strategy
32:48
2017-09-22 13:42:07 UTC 32:48
GMS 32 - How to Utilize Your Skills for a Better Marketing Strategy

Creativity is what makes life wonderful. And it requires creativity to improve the Marketing Strategy of any company or business.

Today I am joined by a talented artist and speaker Ron Tite.  He shares his knowledge about how to add your craft and creativity to your Marketing strategy. And some bonus tips too!

What you’ll learn:

  • How to utilize your skills as a part of the business
  • Why brands should create stuff that people want to see
  • Why everybody is a creative artist
  • How the Third Choice Thinking game work
  • How to determine the fine line between being brilliant and being stupid

GMS 31 - How We Decide
12:19
2017-09-22 13:42:07 UTC 12:19
GMS 31 - How We Decide

Making a better marketing decision is a challenge itself. Internet Marketers go right for the kill, but a series of decisions should be considered before making a sale.

In this episode, I take an excerpt from my upcoming book Right Story, Right Time and discuss how internet marketers should build their decision making process before taking steps that they might regret in the future.

How do we decide?

  • How to build a relationship while providing value all the way
  • How to rationalize emotional decisions
  • Why relationships are humanity’s power
  • What Know, Like, and Trust means in your business

GMS 30 - How to Play the Positive Side of What Ifs on Your Business with Jim Palmer
31:50
2017-09-22 13:42:07 UTC 31:50
GMS 30 - How to Play the Positive Side of What Ifs on Your Business with Jim Palmer

A lot of people are thinking about living their dreams, but they never do it, instead they play the ‘What if?’ game. In this episode, I talk with a 2nd time guest, Jim Palmer, a dream business coach. He shares his thoughts on how do you turn your “What if’s” into something positive?

Practical people live in a very safe and predictable lives, ALWAYS do everything by-the-book, like always making sure their insurance is paid, keeping their mortgage current, etc. But when you’re practical your MIND also plays the ‘What if?’ game. What You’ll Learn:

  • How to play the “What If” game in the positive side
  • Why you need to say “Yes” more often than “No”
  • Why everyone needs a business coach
  • Man up and take chances

GMS 29 - Tom Breeze Shares His Secret to Create a Winning Youtube Ad Strategy
47:54
2017-09-22 13:42:07 UTC 47:54
GMS 29 - Tom Breeze Shares His Secret to Create a Winning Youtube Ad Strategy

Do you want to start a successful Youtube ad campaign but don't know where to start? The first thing you need to understand is the situation and mindset of your customer. This week I talk with Tom Breeze, a true Youtube expert and CEO of Viewability. After listening to this episode you will have everything you need to start a winning Youtube ad strategy.

What you'll learn:

  • Why you can't run the same ad on Youtube and Facebook
  • The difference between attention and intention
  • How to understand the mindset of your customers

GMS 28 - How to Get Daily Marketing Leads Using Social Media with Terry Gremaux
34:16
2017-09-22 13:42:07 UTC 34:16
GMS 28 - How to Get Daily Marketing Leads Using Social Media with Terry Gremaux

Entrepreneurship is hard and marketing isn’t easy! No matter how big you grow there’s always ups and downs. Being decisive is critical, but you have to understand that just because you decide doesn’t mean it’s going to happen right then. Tactics help, but you have to have that mindset before you see results.

Today we have an awesome guest, Terry Gremaux is a Social Media Marketing Expert, a wonderful Father and has grown his business tremendously using Social Media. What You'll Learn:

  • The 5 things you should add to your morning routine.
  • Why you need to make a decision and stick to it.
  • Why you should be happy going through tough times.

GMS 27 - Is Your Video Marketing Not Working? Time to Take the Red Pill
17:15
2017-09-22 13:42:07 UTC 17:15
GMS 27 - Is Your Video Marketing Not Working? Time to Take the Red Pill

Feeling confused as to why your video marketing is not working. Stop telling yourself these lies.

In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the lies we tell ourselves, the lies society tells us about marketing and the cognitive biases, the lies our brains tell us.

By identifying these lies we can learn what REALLY makes people decide.  We get people to decide faster and more often in our favor.

GMS 026 - How to Use Live Video to Increase Engagement with Video and Live Streaming Expert Alessandra Colaci
35:20
2017-09-22 13:42:07 UTC 35:20
GMS 026 - How to Use Live Video to Increase Engagement with Video and Live Streaming Expert Alessandra Colaci

Alessandra Colaci is here to help you with her marketing skills! In this episode, you'll learn how Alessandra utilizes LIVE STREAM and VIDEO for her marketing.

What you'll learn:

- How to be a marketing TRENDSETTER

- How to SPOT marketing trends before everyone else

- How to use LIVE VIDEO for your marketing

- The basic SETUP for your live video

GMS 025 - How to Double Your Revenue Immediately by Optimizing Your Cart With Digital Marketing Leader Deborah Katz
36:51
2017-09-22 13:42:07 UTC 36:51
GMS 025 - How to Double Your Revenue Immediately by Optimizing Your Cart With Digital Marketing Leader Deborah Katz

Are you ready to double year revenue INSTANTLY? Marketing leader, Deborah Katz, is here to tell YOU how you can optimize your cart. Listen NOW to know the secrets to multiplying your revenue!

What you'll learn:

- How to DOUBLE your revenue immediately

- High level strategies for selling PRODUCTS

- How to optimize your CART

- How to create a sense of URGENCY

GMS 024 - Learn the Exact Value of Each Lead Source and Avoid the Biggest Mistakes in Online Marketing from Segmetrics Founder
36:36
2017-09-22 13:42:07 UTC 36:36
GMS 024 - Learn the Exact Value of Each Lead Source and Avoid the Biggest Mistakes in Online Marketing from Segmetrics Founder

Keith Perhac's here to tell you how you can learn the exact value of your lead sources. He's here to help you avoid the biggest mistakes in online marketing! With this episode, you'll learn more about Keith's story and how he's garnered success from his company Segmetrics.

What you'll learn:

- How to overcome the CHALLENGES of online marketing

- The EXACT values of your lead sources

- How case studies and stories are key parts of FUNNELS

- How to improve your BRANDING for your marketing

GMS 023 - The Top Video Strategies for 2017
10:41
2017-09-22 13:42:07 UTC 10:41
GMS 023 - The Top Video Strategies for 2017

How prepared are you for this new year? You should be at the top of your game especially when it comes to your video marketing strategies. Here's what you should learn for this new year!

What you'll learn:

- How to come up with you video strategy for 2017

- How to constantly INNOVATE as a marketer

- How to use video marketing with DIRECT MAIL

- How to utilize STORY TELLING in your video marketing strategy

GMS 022 - Creating Your 2017 Marketing Plan and Content Calendar
13:35
2017-09-22 13:42:07 UTC 13:35
GMS 022 - Creating Your 2017 Marketing Plan and Content Calendar

Start your year RIGHT! For 2017, here's what you should do to create your marketing plan and content calendar. With these tips, you'll make 2017 the BEST YEAR EVER for your marketing!

What you'll learn:

- How to create a STRATEGY based on your ideal customer

- The best SYSTEM for the content you should develop

- What PRODUCTS to promote

- Your content CALENDAR for the year

GMS 021 - Marketing Legend Brian Kurtz Tells you how to Augment Your Digital Marketing With Direct Mail
58:51
2017-09-22 13:42:07 UTC 58:51
GMS 021 - Marketing Legend Brian Kurtz Tells you how to Augment Your Digital Marketing With Direct Mail

In this episode, you'll learn how to augment your digital marketing by using DIRECT MAIL! Brian Kurtz is here to give you his latest insights and tips on how you can enhance your business and WIN at marketing.

What you'll learn:

- How to use DIRECT MAIL for digital marketing

- How you can use direct RESPONSE to your advantage

- How to increase the ENGANGEMENT of your prospects

- Why you should be "AGGRESSIVE" in your language

GMS 020 - How to Set Your Business Goals in 2017
09:16
2017-09-22 13:42:07 UTC 09:16
GMS 020 - How to Set Your Business Goals in 2017

In this episode, I'm giving you some tips on how you should set your business goals in 2017! Here's are some steps you can take to create EPIC marketing strategies to grow your business!

What you'll learn:

- How to plan your marketing strategies for 2017

- Your B-HAG (Big Hairy Audacious Goal)

- Why you should collect stories

- How to identify the stories that will enhance your business

GMS 019 - How to Find an Awesome Team to do Your Content
35:14
2017-09-22 13:42:07 UTC 35:14
GMS 019 - How to Find an Awesome Team to do Your Content

Version DONE is better than version NONE. I'm talking to Cara McCarron on how you can find the BEST team to do your content. Cara McCarron is an awesome mother who owns an EPIC content company. Here's everything you need to know to create AMAZING content.

What you'll learn:

- How to make all kinds of CONTENT

- How to create content STRATEGIES

- How to come up with the PERFECT team

- How to jump-start your website with VIDEO content

GMS 018 - How to Create Your Video Marketing Strategy in 9 Steps
16:15
2017-09-22 13:42:07 UTC 16:15
GMS 018 - How to Create Your Video Marketing Strategy in 9 Steps

For this episode, you'll learn the 9 steps to creating your video marketing strategy! Make your 2017 GREAT by creating a video marketing strategy to boost your business.

What you'll learn:

- Your IDEAL video marketing strategy

- Why you should MAKE a marketing strategy for 2017

- A layout GOAL for your strategy

- How to make your company GROW with a new video marketing strategy

GMS 017 - How to Fill Events and be a Better Speaker
46:13
2017-09-22 13:42:07 UTC 46:13
GMS 017 - How to Fill Events and be a Better Speaker

In this episode, I'll be interviewing Jacki McLenaghanon how you can fill your events and become a better speaker! Here's everything you need to know on how to utilize marketing strategies to bring people to your event.

What you'll learn:

- How to make your events STINK-PROOF

- How to promote your event ONLINE

- How to get to know you AUDIENCE faster

- How to fill your FIRST event

GMS 016 - How Trump Won and Hillary Lost
19:46
2017-09-22 13:42:07 UTC 19:46
GMS 016 - How Trump Won and Hillary Lost

Whether or not you wanted Trump to become president, he won because of MARKETING. With a great marketing strategy, you can influence millions of people to your cause. Here's how Trump did it.

What you'll learn:

- How Trump won through MARKETING

- The power of the EMOTIONAL response

- How EXPOSURE played its part in Trump's success as a presidential candidate

- How Trump won through FILTER BUBBLES

GMS 015 - How to Succeed and Succeed Again (Even in Crochet)
35:38
2017-09-22 13:42:07 UTC 35:38
GMS 015 - How to Succeed and Succeed Again (Even in Crochet)

Join us today as I interview Dennis Crosby on how to succeed over and over again! In this episode, Dennis will share all the tricks, tips, and secrets to achieve endless success!

What you'll learn:

- How he succeeded with his 4-HOUR work week

- How he built his businesses by writing STORIES

- How he started his CROCHET business

- How to build media PLATFORMS for people

GMS 014 - Increase Leads and Profits using Case Stories for Online Reputation Management
07:07
2017-09-22 13:42:07 UTC 07:07
GMS 014 - Increase Leads and Profits using Case Stories for Online Reputation Management

Increasing your leads and profits with CASE STORIES has never been easier! When you use case stories for online reputation management, you'll be able to increase your organic followers.

What you'll learn: 

- How to place your content on the FIRST page of Google Search

- How to encourage people through POSITIVE case stories

- How to use VIDEO case stories for increasing your customers

- How to get people to TALK about you.

GMS 013 - Gary Vaynerchuk’s Success Secret (Besides the Hustle)
18:26
2017-09-22 13:42:07 UTC 18:26
GMS 013 - Gary Vaynerchuk’s Success Secret (Besides the Hustle)

This episode of the Garlic Marketing Show is short but amazing because of the GREAT Gary Vaynerchuk. This intense interview will show you how success results from Gary Vee's mindset and use of storytelling.

What you'll learn:

- How to get the BEST social media for great feedback

- How to GROW your business in a few short years

- How Gary Vee built his brand with STORYTELLING

- How to REWIRE your brain to make decisions faster

GMS 012 - Testimonials Stink
06:11
2017-09-22 13:42:07 UTC 06:11
GMS 012 - Testimonials Stink

Here's a quick episode on why you should avoid using testimonials! Use CASE STORIES not testimonials. Here's everything you need to know about testimonials and why you should stop using them.

- Why REFERRALS work so well

- Why testimonials STINK

- Why case STORIES are better

- Great TOOLS for searching case stories

GMS 011 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube Part 2
29:32
2017-09-22 13:42:07 UTC 29:32
GMS 011 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube Part 2

This is part 2 of the interview with Tucker Max! In this episode you'll find out what strategies and systems Tucker Max uses for Book in a Box.

What you'll learn:

- Tucker's business STRATEGIES

- How he has brought SUCCESS to Book in a Box

- The power of the CASE STORIES in Tucker's website

- How videos are the FUTURE of marketing

 

GMS 010 - Increase Website Conversions With Case Stories Not Case Studies
10:21
2017-09-22 13:42:07 UTC 10:21
GMS 010 - Increase Website Conversions With Case Stories Not Case Studies

Significantly increase your website conversions with CASE STORIES. Take case studies to the highest level by telling stories. Through this episode, you will understand the power of the story and how it will make your customers buy your products and services.

What you'll learn:

- Why you should use Case STORIES not Case Studies

- How to COLLECT stories

- How to SOURCE stories

- How to OPTIMIZE your website with stories

GMS 009 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube
28:01
2017-09-22 13:42:07 UTC 28:01
GMS 009 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube

Check out the first part of my interview with Tucker Max on how he and his company have achieved success through books! Hit rock bottom? Tucker Max will show you how to bounce back and be better than ever! 

What you'll learn:

- The importance of books

- Why you don't need to be good at writing

- How to manage your business

- How to focus on what you're great at

GMS 008 - Creating Effective Case Studies That Sell in 7 Steps
08:33
2017-09-22 13:42:07 UTC 08:33
GMS 008 - Creating Effective Case Studies That Sell in 7 Steps

In this episode, you'll find out the 7 CRUCIAL steps in creating effective case studies. Through these case “stories,” you’ll improve your marketing and increase your sales. All you have to do is learn these steps to know the secrets behind creating AMAZING case stories. What you’ll learn:

- The 7 steps of creating effective case stories

- To identify who you want to sell to

- Find case studies that work

- Creating the ideal case story for your channel

GMS 007 - Entrepreneur's #1 Marketer in The US unveils his success secrets
22:17
2017-09-22 13:42:07 UTC 22:17
GMS 007 - Entrepreneur's #1 Marketer in The US unveils his success secrets

Join me as I interview Neil Patel about his business expertise, his book, “Hustle,” and his accomplishments! Through this podcast, you’ll discover that you can achieve success by following your passion! Listen to this interview to know the hacks to you can take to grow your business and take care of your customers!

What you’ll learn:

- What EVERY business owner should know

- Neil Patel’s marketing TECHNIQUES

- Why you should OVER-DELIVER for your clients

- Key concepts from Neil’s book, “HUSTLE”

GMS 006 - The Right Story at The Right Time
20:21
2017-09-22 13:42:07 UTC 20:21
GMS 006 - The Right Story at The Right Time

When you tell the right story at the right time, you engage your clients to know more about your business. Telling the right story at the right time is important because you have to know the situation of your business and your customers. Learn how to use the Internet to know the right time for your story. Improve your marketing today by becoming a MEDIA company! 

What you'll learn:

- To tell your PERFECT story properly

- To know the POWER of your story

- To discover the RIGHT time for your story through the Internet

- To become a MEDIA company

GMS 005 - The Secret to Super Successful Facebook Ads
44:03
2017-09-22 13:42:07 UTC 44:03
GMS 005 - The Secret to Super Successful Facebook Ads

We have all either said or heard someone say that Facebook ads don’t work. The truth is when used properly Facebook can grow your business really fast.

I am joined this week by Kim Snider the founder of Sync2CRM, a software that connects your Facebook campaigns directly to your CRM. People are 77% more likely to convert after seeing the same message on different platforms and Sync2CRM makes that process automatic.

What you’ll learn

  • Why you should consider using FB live in place of blog content
  • The secret to building a successful Facebook funnel
  • The downside to outsourcing your Facebook ads

Connect with today’s guest:

http://sync2crm.com

https://www.facebook.com/Sync2CRM

GMS 004 - Increase SEO and Organic Traffic with Case Studies
09:14
2017-09-22 13:42:07 UTC 09:14
GMS 004 - Increase SEO and Organic Traffic with Case Studies

Through case studies and case stories, you can enhance your company’s SEO value. When you tell the right story at the right time, you become the solution to your clients’ problems. If people can relate to your story, you’ll generate organic search traffic. All you need to do is tell your customer’s stories to bring your SEO to the next level!

What you’ll learn

  • How to capitalize on people’s intention
  • The three things you need to do to increase your traffic
  • Why you need a success story page

GMS 003 - How to Do Social Media and Actually Make Money
00
2017-09-22 13:42:07 UTC 00
GMS 003 - How to Do Social Media and Actually Make Money

 

There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort.

This week I talk with Marty McDonald the founder of the social media agency Bad Rhino. Take some time to listen to how he approaches new social media campaigns before deciding to go all in on your own.

What you’ll learn

  • Why your social media strategy needs to tie into all your marketing
  • How to have a presence on social media
  • Why your goal with social media shouldn’t be to sell more
  • The real reason you need to use video in your marketing

Connect with today’s guest:

http://badrhinoinc.com

GMS 002 - How to Increase Website Conversions Overnight
00
2017-09-22 13:42:07 UTC 00
GMS 002 - How to Increase Website Conversions Overnight

Most people are familiar with online chat as a customer service tool for large companies. What if you could use online chat to increase conversions and sales on your website?

This week I am joined by Jim Bert who is the head of marketing and sales for Apex Chat. Throw out all your preconceived ideas about online chat and learn how adding a live chat feature to your website can increase conversions by 40%.

What you’ll learn:

  • Best practices for putting chat on your website
  • The importance of connecting at the height of interest
  • The key to getting customers to start a chat

Connect with today’s guest:

http://www1.apexchat.com/

GMS 001 - Overcome your fear of speaking and improve every part of your life: NYT Bestseller Michael Port
00
2017-09-22 13:42:07 UTC 00
GMS 001 - Overcome your fear of speaking and improve every part of your life: NYT Bestseller Michael Port

We have all been in a situation where we have felt uncomfortable speaking in front of people. This discomfort may come from feeling unprepared or a fear of approval but overcoming this fear can improve every part of your life.

NYT bestseller and founder of Heroic Public Speaking Michael Port joins me to discuss how overcoming your fear of public speaking can change your business and your life.

What you’ll learn:

  • Why flexibility makes a better leader
  • How to overcome your fear of rejection
  • How to deal with the added pressure of high stakes situation
  • Why you need to focus on results over approval

 

Connect with today’s guest:

http://heroicpublicspeaking.com/

GMS 000 - Stories, Strategies and Videos That Don't Stink
18:48
2017-09-22 13:42:07 UTC 18:48
GMS 000 - Stories, Strategies and Videos That Don't Stink

In this episode Ian discusses why he decided to rebrand the podcast and shift gears. He also shares what you can expect in future episodes moving forward. TAO was an incredible experience, but GMS is sure to deliver and more aligned with our vision and mission.

Taking the Fire, Aim, Ready Approach to Life and Business with Eliot Wagonheim - TAO 54
35:27
2017-09-22 13:42:07 UTC 35:27
Taking the Fire, Aim, Ready Approach to Life and Business with Eliot Wagonheim - TAO 54

 

Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth.

Eliot Wagonheim is lawyer, writer, educator, speaker and strategist.

He has built a successful law practice by providing exceptional service client service, a track record of success in persuading judges and juries, negotiating acquisitions, crafting contracts, writing HR policies and pushing within the legal field. His work has earned him numerous industry accolades and a reputation as a pre-eminent business attorney.

Serving as a high acclaimed business lawyer, Eliot not only represented entrepreneurs, innovators, and creatives, but also came to the realization that his outlook and approach propelled him beyond the traditional lawyer’s role.

Through his FARsighted business philosophy and his Fire, Aim… Ready platform, Eliot teaches clients and business owners how to achieve goals, manage risks, and overcome life obstacles.

Favorite Business Book:

Mindset Principle:

  • To continually improve to get where I’m going in order to forgive where I’ve been

Business Advice:

  • Get to know your customers without having an agenda

Favorite Quote:

Success is a lousy teacher because it conveniences smart people they can not fail - Bill Gates 

Connect with today’s guest:

FARsighted Business - Learn more about Elliot’s Fire, Aim… Ready insights.

Wagonheim.com - Learn more about Elliot’s law pratice and legal conunsel.

@Wagonheim - Connect with Elliott on Twitter

The art of proving your relevance in the eyes of search engines with Stephen Christopher - TAO 53
38:02
2017-09-22 13:42:07 UTC 38:02
The art of proving your relevance in the eyes of search engines with Stephen Christopher - TAO 53

Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over market share.

Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen founded and guided several other businesses to great success, but it was his mortgage company that ultimately changed the course of his entrepreneurial journey.

With the crash of the mortgage industry in 2008, Stephen learned what it’s like to go from profitable to over $100,000 in debt…literally overnight. This failure imparted more wisdom about business than any school or program could ever teach him.

With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. If you want real actionable tactics in Facebook Live video, Google knowledge cards and quantum mind shifts, kick back and press play.

Favorite Business Books:

Mindset Principle:

  • The mindset of doing the impossible because others have done it

Business Advice:

  • Stop making excuses

Favorite Quote:

Whatever the mind can conceive it and believe, it can achieve. - Napoleon Hill

Connect with today’s guest:

Seequs Marketing  - Learn more about Stephen’s company

Business Revolution Podcast - Listen to Stephen’s podcast

Request to join Ian’s new Facebook Group

$150 million dollar brand manager and 10 year PR veteran Jen Berson shares winning formula for entrepreneurs - TAO 52
39:20
2017-09-22 13:42:07 UTC 39:20
$150 million dollar brand manager and 10 year PR veteran Jen Berson shares winning formula for entrepreneurs - TAO 52

With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve.

Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.

Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.  

Favorite Business Book:

Mindset Principle:

  • Adding value all the time and making it actionable

Business Advice:

  • Understand how your brand and products fit inside the ecosystem of the web

Favorite Quote:

  • “Strive not to be of success, but rather to be of value.” - Albert Einstein  

Connect with today’s guest:

Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services. 

Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs.

Request to join Ian’s new Facebook Group

Looking Around The Corner in Social Media Snapchat? Not yet for most says Social Media Strategist Marty McDonald of Bad Rhino - TAO 51
41:43
2017-09-22 13:42:07 UTC 41:43
Looking Around The Corner in Social Media Snapchat? Not yet for most says Social Media Strategist Marty McDonald of Bad Rhino - TAO 51

 

How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place?

Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground.

Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.

 Favorite Business Book:

Mindset Principle:

  • Gratitude in the present moment

Business Advice:

  • Always keep learning

Favorite Quote:

  • “You're too soft.” - I think of when I want to complaint about my situation

Connect with today’s guest:

Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business.

Request to join Ian’s new Facebook Group

Why you shouldn’t start a podcast and how to make money if you do - TAO 50
35:17
2017-09-22 13:42:07 UTC 35:17
Why you shouldn’t start a podcast and how to make money if you do - TAO 50

Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality.

Jonathan “The Producer” Rivera knows a thing or two when it comes to making money from podcasting and he’s a breath of much needed fresh air in the industry. Since 2013 he’s been partnering with his mentors under the Podcast Factory network to provide value to audiences all across the planet. In that time Jonathan has created multiple profitable shows in several verticals and averages upwards of $1 per download.

Stop everything you’re doing right now if you’ve ever considered podcasting. If you want to learn from one of the best in the game, listen and learn Jonathan’s top 10 podcast recipes including how to get to the top of iTunes.   

Favorite Business Book:

Mindset Principle:

  • Growth and legacy

Business Advice:

  • Think long-term  

Favorite Quote:

  • You gotta do the work if you want results - Gary Vaynerchuk

Connect with today’s guest:

Thepodcastfactory.com/tao - Go here to Jonthan’s 10 podcast recipes.

Request to join Ian’s new Facebook Group

How to Get 25% Conversions from Being a Guest on Podcasts with Tom Schwab - TAO 49
32:33
2017-09-22 13:42:07 UTC 32:33
How to Get 25% Conversions from Being a Guest on Podcasts with Tom Schwab - TAO 49

Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out.

What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy.

And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.  

Reading Now:

Favorite Business Book:

Mindset Principle:

  • The growth mindset

Business Advice:

  • Build relationships. It’s not about chasing a transaction.

Favorite Quote:

  • “What’s ordinary to you is amazing to others.” – Derek Sivers

Connect with today’s guest:

Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers   

Request to join Ian’s new Facebook Group

90% Open Rates: How to quadruple your optins with this stealth ninja marketing tactic with Heather Havenwood - TAO 48
41:51
2017-09-22 13:42:07 UTC 41:51
90% Open Rates: How to quadruple your optins with this stealth ninja marketing tactic with Heather Havenwood - TAO 48

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer.

Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.

 

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” – Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

Request to join Ian’s new Facebook Group

The Jerry Seinfeld branding coup that tripled sales in 18 months and how to WOW your customers for life with John Dwyer - TAO 47
50:37
2017-09-22 13:42:07 UTC 50:37
The Jerry Seinfeld branding coup that tripled sales in 18 months and how to WOW your customers for life with John Dwyer - TAO 47

What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!  

That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds.

If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.

 

Favorite Business Book:

Purple Cow by Seth Godin

Mindset Principle:

Being the “Un” of my industry. Unconventional. Unlike anyone else.

Favorite Quote:

“Never, ever ever ever ever give up.” - Winston Churchill

Connect with today’s guest:

Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st.

Institute of Wow - Learn John’s top tips for wowing clients and prospects for life.

An 1100% increase in new CUSTOMERS? Justin has done that and written a best-selling book, Conversion Fanatic - TAO 46
32:30
2017-09-22 13:42:07 UTC 32:30
An 1100% increase in new CUSTOMERS? Justin has done that and written a best-selling book, Conversion Fanatic - TAO 46

Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different?

Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests.

Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers.

Reading Now:

Built To Sell by John Warillow

Favorite Business Book:

Playing to Win by A.G. Lafley & Roger Martin

Mindset Principle:

Finding the silver lining in all situations

Favorite Quote:

Optimization is a video game. The higher the score the more money you make.

Connect with today’s guest:

Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.

 

Increase Traffic and Get Seen by High Level Execs Through Guest Blogging : Cody Lister of Guest Blogging That Converts - TAO 45
00
2017-09-22 13:42:07 UTC 00
Increase Traffic and Get Seen by High Level Execs Through Guest Blogging : Cody Lister of Guest Blogging That Converts - TAO 45

What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all built their companies from blogging.

Cody Lester when from financialanalyst to highly revered guest blogger with the strategies heshares in today’s episode. After years of being in the trenches andrising through the ranks, he’s dialed in what it takes to not onlyguest blog, but get your articles to convert.

Listen and learn from Cody’sfirst hand experiences that include: how and where to guest blog,the winning guest blogging formula, and how to leverage yourexpertise in written form.

Favorite Business Book:

The Content MarketingPlaybook by Suja Patel& Rob Wormley

Mindset Principle:

Being rigorous aboutplanning

Favorite Quote:

“He who lives by the crystalball will eat shattered glass.” - Ray Dalio

Connect with today’s guest:

Marketdoc.com - Visit Cody’s blog and learn more about hisnew course - Guest Blogging That Converts.

MM 13.5 Matching Purpose - Whats Your Real Purpose - Marketing with Purpose
00
2017-09-22 13:42:07 UTC 00
MM 13.5 Matching Purpose - Whats Your Real Purpose - Marketing with Purpose

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

MM 13.4 Selling with Purpose - What's Your Real Purpose - Marketing with Purpose
00
2017-09-22 13:42:07 UTC 00
MM 13.4 Selling with Purpose - What's Your Real Purpose - Marketing with Purpose

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

MM 13.3 5 Levels of Why - Whats Your Real Purpose - Marketing with Purpose
00
2017-09-22 13:42:07 UTC 00
MM 13.3 5 Levels of Why - Whats Your Real Purpose - Marketing with Purpose

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

Challenge and Crisis Management and Real ROI with Social Media Founder of SocialmediaWorldwide.com Corinna Essa - TAO 44
33:03
2017-09-22 13:42:07 UTC 33:03
Challenge and Crisis Management and Real ROI with Social Media Founder of SocialmediaWorldwide.com Corinna Essa - TAO 44

How do you measure the real ROI of social media? How do you manage a crisis when things aren’t working in your favor? The world of social media is vastly different than what it used to be 3 years ago and it’s forever evolving.

Corinna Essa joins us today to share her insights. Since founding and running her Australian based social media management firm, Corinna has done extensive research and development into what’s working now. After realizing television production wasn’t where she’d find stability, Corinna reluctantly took her brother's advice and hasn’t looked back since.  

Tune-in to this week’s episode to learn the biggest trends in social and which platform could be the catalyst you need to build industry authority and social proof.

 

Reading Now:

Trump University 101 by Donald Trump

Favorite Business Book:

Changing The Channel by Michael Masterson

Mindset Principle:

Challenge management

Favorite Quote:

Mantra: “If she can do it, so can I.”  

Connect with today’s guest:

SocialmediaWorldwide.com - Corinna’s website

MM 13.2 RPM Results Purpose Massive Action Plan - Marketing with Purpose
00
2017-09-22 13:42:07 UTC 00
MM 13.2 RPM Results Purpose Massive Action Plan - Marketing with Purpose

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

MM 13.1 Marketing With Purpose
05:30
2017-09-22 13:42:07 UTC 05:30
MM 13.1 Marketing With Purpose

Why are you starting this new marketing project? Why are you expanding into business?

Not know this is setting you up for results, even "successful" results, with which you are not happy.

More likely, your will end up dropping the ball and knot believing the marketing works because you forget the real reason you started.

When you define and understand your purpose, big and small you set yourself up for success.

MM 12.4 The Person and The Situation - Situation Marketing Mindset to Master The Moment
00
2017-09-22 13:42:07 UTC 00
MM 12.4 The Person and The Situation - Situation Marketing Mindset to Master The Moment

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 12.3 Wants Needs Alibis - Situation Marketing Mindset to Master The Moment
00
2017-09-22 13:42:07 UTC 00
MM 12.3 Wants Needs Alibis - Situation Marketing Mindset to Master The Moment

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

The Steps in Startup Marketing and Getting a Mentor: Silicone Valley Startup Marketing Expert Eric Siu - TAO 43
30:12
2017-09-22 13:42:07 UTC 30:12
The Steps in Startup Marketing and Getting a Mentor: Silicone Valley Startup Marketing Expert Eric Siu - TAO 43

What does it take to work with Fortune 500 companies and venture backed startups? What are their most pressing needs?

Eric Siu has built quite a reputation for helping Silicon Valley startups navigate their way through paid advertising, content marketing and SEO. As the host of Growth Everywhere, he’s has interviewed and stood toe to toe with the founders like Jason Lemkin, Noah Kagan, and Hiten Shah.

In this episode you’ll learn the fundamentals of create a predictable lead system, why Eric plans to give away 60 million dollars, and his vision for fixing the public education.

Favorite Business Book:

The Billionaire That Wasn’t by Conor O’ Clery

The Hard Thing About Hard Things by Ben Horowitz

 

Mindset Principle:

Being present in the moment.

 

Business Advice:

Start leveraging Gmail Ads.

 

Favorite Quote:

“You can have everything you want, if you help enough people other people get what they want.” - Zig Ziglar

“The secret to living is giving.” - Tony Robbins

Connect with today’s guest:

Growth Everywhere - Eric’s podcast

Single Grain - Eric’s company

Join Ian's Facebook Group: Situation Marketing 

MM 12.2 The Stages of Relationships - The Situation Marketing Mindset
05:32
2017-09-22 13:42:07 UTC 05:32
MM 12.2 The Stages of Relationships - The Situation Marketing Mindset

Morning Marketing Mindset is a series focused on helping you getthe right mindset. When it comes to marketing, our biggest problemscome from having the wrong mindsets. In these short episodes you'llget daily training on how to improve your mindset and learning injust 5 minutes a day.

MM 12.1 Master the Moment and Marketing Mindset Through Situation Marketing
05:14
2017-09-22 13:42:07 UTC 05:14
MM 12.1 Master the Moment and Marketing Mindset Through Situation Marketing

Morning Marketing Mindset is a series focused on helping you getthe right mindset. When it comes to marketing, our biggest problemscome from having the wrong mindsets. In these short episodes you'llget daily training on how to improve your mindset and learning injust 5 minutes a day.

MM 11.11 Day Trading Attention - Gary Vaynerchuk Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.11 Day Trading Attention - Gary Vaynerchuk Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.10 The Key to Successful Marketing is Getting the story right - Gary Vaynerchuk Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.10 The Key to Successful Marketing is Getting the story right - Gary Vaynerchuk Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.9 Kindness Mindset - Gary Vaynerchuk Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.9 Kindness Mindset - Gary Vaynerchuk Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.8 Sally Arkansas Mindset - Gary Vaynerchuk Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.8 Sally Arkansas Mindset - Gary Vaynerchuk Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

The Latest Funnel Hacks, Learning From Failure and Training like a SEAL: Nate Kennedy CEO of Optimized Assets - TAO 042
37:21
2017-09-22 13:42:07 UTC 37:21
The Latest Funnel Hacks, Learning From Failure and Training like a SEAL: Nate Kennedy CEO of Optimized Assets - TAO 042

Did you know that very few offers actually convert? And if they do, how you know how to separate what’s working and what’s not working?

On the surface an offer converting at 2.5% might sound terrible, but what if it netted you $100,000 in revenue? That’s exactly why you need to be tuning into today’s episode. Nate Kennedy shares the harsh reality of what it really takes to generate leads online and build a profitable business.

In this episode Nate shares some of the challenges and mistakes made by businesses that capture leads from paid traffic and the mindset you need to have place for optimizing your campaigns. He also share his philosophy on the importance of family and staying healthy.

 

Reading Now:

The 10x Rule | by Grant Cardone

Favorite Business Book:

The Go-Giver | by Bob Burg

Mindset Principle:

Finding balance while growing a business.

Favorite Quote:

Make it work, then make it better.

Connect with today’s guest:

Optimized Assets - Check out  Nate’s company

Request to join Ian’s new Facebook Group

MM 11.7 Jab Jab Right Hook - Gary Vaynerchuk Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.7 Jab Jab Right Hook - Gary Vaynerchuk Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.6 Every Business is a Media Company - Gary Vaynerchuk Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.6 Every Business is a Media Company - Gary Vaynerchuk Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.5 Stop judging Other Peoples Marketing or Business - Gary Vaynerchuk Marketing Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.5 Stop judging Other Peoples Marketing or Business - Gary Vaynerchuk Marketing Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.4 The Happiest Time In His Life - Gary Vaynerchuk Marketing Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.4 The Happiest Time In His Life - Gary Vaynerchuk Marketing Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.3 Clouds and Dirt - Gary Vaynerchuk Marketing Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.3 Clouds and Dirt - Gary Vaynerchuk Marketing Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

COOLEST GUEST EVER : The Former head of Marketing for GoToWebinar, Author and World Famous DJ Tal Klein gets deep on hacking success
57:04
2017-09-22 13:42:07 UTC 57:04
COOLEST GUEST EVER : The Former head of Marketing for GoToWebinar, Author and World Famous DJ Tal Klein gets deep on hacking success

It’s summer in New York, 2471. Teleportation is the elite mode of transportation. Air pollution isn’t a problem anymore. Advanced nanotechnology has made everlasting life possible. Artificially intelligent things make daily chores a cinch. And yet for some reason, everybody seems to want Joel Byram dead.

Trouble is, Joel doesn’t seem to want to die.

Disavowed and hunted, he must reluctantly fight against the laws of both man and science to survive. Armed only with his wits and an encyclopedic knowledge of trivia, Joel isn’t giving up on reclaiming his life (and his wife).

Don’t blame the mosquitoes though, they’re only helping.

If the description of Tal upcoming book got your attention, listening to this podcast episode will be the equivalent of turning the next page.

Favorite Business Book:

Morning Star Trilogy | by Nick Bantock

Mindset Principle:

Bridging the gap between IT and the users they support

Favorite Quote:

“Maybe if you were nicer to my germs they wouldn’t get you sick.” Tal’s daughter

Connect with today’s guest:

Grab an advance copy of Tal’s upcoming book.

.

MM 11.2 Embrace Failure - Gary Vaynerchuk Marketing Mindset
00
2017-09-22 13:42:07 UTC 00
MM 11.2 Embrace Failure - Gary Vaynerchuk Marketing Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 11.1 Gary Vaynerchuk Marketing Mindset
05:30
2017-09-22 13:42:07 UTC 05:30
MM 11.1 Gary Vaynerchuk Marketing Mindset

Want to be successful like Gary Vaynerchuk? It's in the mindset, not the tactics. 

MM 10.3 Judge Not Other's Marketing - The Jesus Christ Marketing Mindset
05:41
2017-09-22 13:42:07 UTC 05:41
MM 10.3 Judge Not Other's Marketing - The Jesus Christ Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

Unlocking The Code of What Buyers Think: Dr Sharon Livingston - TAO 40
43:58
2017-09-22 13:42:07 UTC 43:58
Unlocking The Code of What Buyers Think: Dr Sharon Livingston - TAO 40

Have you ever wanted to know what it takes to get inside the mind of your customers? Have you ever unlocked the benefit chain? It's the secret code that?s only revealed by asking the right questions. It's how Totino's Pizza Rolls and Ray Ban sunglasses become freedom loving brands.

Dr. Sharon Livingston has personally interviewed 65,000 (yes, that's a real number) customers about their emotional response to advertising, and her client list reads like a list of the Fortune 500. She's the woman billion dollar companies bring in to find out what's deep inside their prospects' head, sometimes before the product or service exists.

In this episode Sharon reveals her strategy for marketing to the emotional benefit, instead of the features and benefits. If you're in sales, and of course we all all, listen now to discover how to get inside your customer's head and extract their deepest emotional desires.

Reading Now:

The Crown of Embers | by Rae Carson

The Discovery of Witches | by Deborah Harkness

 

Favorite Business Book:

Dark Universe | by Daniel F. Galouye

 

Mindset Principle:

Being grounded with flexibility

 

Favorite Quote:

“I AM” - Unknown

 

Connect with today’s guest:

Certified Coach Alliance - Visit Sharon’s website to learn more about coaching certification.

Get Lost, Girlfriend! - Check out Sharon’s most recent book.

MM 10.2 Parables in Your Marketing - Jesus Christ Marketing Mindset
05:41
2017-09-22 13:42:07 UTC 05:41
MM 10.2 Parables in Your Marketing - Jesus Christ Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 10.1 Jesus Christ Marketing Mindset
00
2017-09-22 13:42:07 UTC 00
MM 10.1 Jesus Christ Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 9.5 Dealing with The Stress of Marketing - Self Awareness Marketing
00
2017-09-22 13:42:07 UTC 00
MM 9.5 Dealing with The Stress of Marketing - Self Awareness Marketing

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 9.4 Limiting Beliefs - Self Awareness Marketing
00
2017-09-22 13:42:07 UTC 00
MM 9.4 Limiting Beliefs - Self Awareness Marketing

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 9.3 Ask Yourself Why - Self Awareness Marketing
00
2017-09-22 13:42:07 UTC 00
MM 9.3 Ask Yourself Why - Self Awareness Marketing

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

Becoming a Better Thought Leader with Elizabeth Marshall: Advisor to Seth Godin and Michael Port, Elizabeth Marshall shares the secret to becoming a better thought leader, building a platform and improving your mindset
44:12
2017-09-22 13:42:07 UTC 44:12
Becoming a Better Thought Leader with Elizabeth Marshall: Advisor to Seth Godin and Michael Port, Elizabeth Marshall shares the secret to becoming a better thought leader, building a platform and improving your mindset

Becoming a thought leader not only put you in the driver's seat of potentially dominating your industry, you create staying power! Your message becomes a living, breathing entity that continues to grow when things change or slow down.

Seth Godin, Michael Port, and former Starbucks President, Howard Behar have all used thought leadership to build their empires. And all of them have called up Elizabeth Marshall to take their business to the next level.

In this episode Elizabeth reveals proven strategies for becoming a thought leader in any industry, even if you’re just getting started. Listen and learn why it having someone on the outside can be a vital part of your success and the long-term mindset needed to survive the emotional journey.  

Favorite Business Book:

The Four Agreements: A Practical Guide to Personal Freedom | by Don Miguel Ruiz

Curious: The Unexpected Power of a Question-Led Life | by Tom Hughes

Mindset Principle:

The ability to pivot based on feedback from what’s happening right now.

Favorite Quote:

“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein

Connect with today’s guest:

ElizabethMarshall.me - Visit Liz’s website to learn more about becoming a world-class thought leader. 

MM 9.2 Chasing Other Peoples Success - Self Awareness Marketing
00
2017-09-22 13:42:07 UTC 00
MM 9.2 Chasing Other Peoples Success - Self Awareness Marketing

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 9.1 Self Awareness in Marketing - Self Awareness Marketing
00
2017-09-22 13:42:08 UTC 00
MM 9.1 Self Awareness in Marketing - Self Awareness Marketing

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 8.5 Being Aware of Your Emotions in Marketing - Trader Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 8.5 Being Aware of Your Emotions in Marketing - Trader Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 8.4. Planning Your One to One Return - Trader Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 8.4. Planning Your One to One Return - Trader Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 8.3 The Number One Rule for Trading Success - Trader Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 8.3 The Number One Rule for Trading Success - Trader Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

Sales Secrets for Digital Businesses That Don't Like Selling From Silicon Valley Sales Master Andy Paul - TAO 38
41:06
2017-09-22 13:42:08 UTC 41:06
Sales Secrets for Digital Businesses That Don't Like Selling From Silicon Valley Sales Master Andy Paul - TAO 38

Studies have shown that If you are the first seller that can create the buyer's vision, your odds of winning that customers business is 65%, however 60% of qualified sales opportunities in the pipeline don’t make a decision. So, the question becomes how do seller more by doing less.

Andy Paul has worked with tech companies in Silicon Valley for over three decades. He’s help boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. He’s  worked with raw technology start-ups and Fortune 1000 companies and everything in between.

Now, Andy spends his time sharing his powerful game-changing sales strategies and building successful sales teams with companies, business owners, executives and sales professionals to help them reach their goals.

Listen and learn Andy’s no pitch sales techniques that are guaranteed get your prospects closer to making a decision.

Reading Now:

Content Inc. |  by Joe Pulizzi

The CMO’s Periodic Table: A Renegade's Guide To  Marketing | by Drew Neisser

 

Favorite Business Book:

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales | by Trish Bertuzzi

From Impossible To Inevitable | by Aaron Ross

 

Mindset Principle

Being in the moment and really listening to the answers that come back

 

Favorite Quote:

“Know something about everything and everything about something.” - Thomas Huxley

An awareness of life's highest highs and lowest lows is a symptom of maturity - Paul Tillage

“We don’t make money when we sell things, we make money when we help customers make purchase decisions.” - Jeff Bezos

 

Connect with today’s guest:

AndyPaul.com - Visit Andy’s website to learn more about his coaching and podcast

MM 8.2 Short Term Marketing Trades vs. Long Term Marketing Branding - Trader Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 8.2 Short Term Marketing Trades vs. Long Term Marketing Branding - Trader Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 8.1 Marketing Like Trades - Trader Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 8.1 Marketing Like Trades - Trader Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day.

MM 7.5 Taking Customers on a Value Journey - Value Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 7.5 Taking Customers on a Value Journey - Value Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 7.4 Value Outside of Your Business - Value Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 7.4 Value Outside of Your Business - Value Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 7.3 Simple Value Can Make an Impact - Value Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 7.3 Simple Value Can Make an Impact - Value Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 7.2 Make Sure The Value Is Perceived - Value Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 7.2 Make Sure The Value Is Perceived - Value Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

Starting New Companies and The Latest Marketing Secret Weapon of the Serially Successful Entrepreneur Kim Snider of Sync2CRM.com - TAO 37
44:23
2017-09-22 13:42:08 UTC 44:23
Starting New Companies and The Latest Marketing Secret Weapon of the Serially Successful Entrepreneur Kim Snider of Sync2CRM.com - TAO 37

Did you know people who are retargeted are 70% more likely to convert over those who just receive Ads? How much more effective would your marketing be If you were leveraging the latest secret weapon in paid advertising?

Kim Snider is the founder of 13 companies, including the ad-tech startup, Syn2CRM. Company #9 was #526 on the 2008 Inc List of Fasting Growing Companies in America. She has been an Infusionsoft Certified Partner and Developer since 2011, and still manages to find the time to play polo in South America!

Listen and learn the mindset and strategy Kim has used to build multiple companies while still pursuing her passion and helping others.

Reading Now:

10% Happier | by Dan Harris

Favorite Business Book:

The One Thing | by Gary Keller

The War of Art | by Stephen Pressfield

Mindset Principle:

“Slow is smooth and smooth is fast”

Favorite Quote:

“You can everything you want in life if you will just help enough other people get what they want.” - Zig Ziglar

Connect with today’s guest:

Sync2CRM - Kim’s company and website

MM 7.1 Marketing Through Value - Value Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 7.1 Marketing Through Value - Value Marketing Mindset

 Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

Learn to Love Being on Video and Harness The Power of Improv in Your Life - Film Producer and NYU Graduate Instructor Dan Cordle - TAO 36
42:24
2017-09-22 13:42:08 UTC 42:24
Learn to Love Being on Video and Harness The Power of Improv in Your Life - Film Producer and NYU Graduate Instructor Dan Cordle - TAO 36

52% of marketers worldwide name video as the type of content with the best ROI. 65% of viewers watch more than ¾  of a video. Needless to say, video should already be a part of your marketing strategy. But the biggest roadblock we face is getting over our fears.

Dan Cordle has been an actor, photographer, and videographer. For nine years he was the theater games improvisation instructor at NYU’s graduate acting program. In 2010 he cofounded scribe films. Dan is currently the film director of for the Chekhov project at NYU.

Listen and learn what Dan has taught 1,000’s of actors and uncovered from working behind the scenes at one of America’s top film schools.

Reading Now:

  • Blink | by Malcom Gladwell
  • Being Mortal | by Autal Gawande

Favorite Business Book:

  • Zen in the Art of Archery | by Eugen Herrigel

Mindset Principle:

  • Apply kindness and passion to yourself

Favorite Quote:

“A condition for being consistently compassionate with children is to be compassionate with ourselves.”

“More and more I find what’s important is human kindness.”

Connect with today’s guest:

Dan’s website

Dan’s Facebook

MM 6.5 Find The Win - Positive Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 6.5 Find The Win - Positive Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 6.4 Little Victories - Positive Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 6.4 Little Victories - Positive Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 6.3 Celebration - Positive Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 6.3 Celebration - Positive Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 6.2 Gratitiude - Positive Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 6.2 Gratitiude - Positive Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

How to Discover and Tell Your Story - TAO 035
19:23
2017-09-22 13:42:08 UTC 19:23
How to Discover and Tell Your Story - TAO 035

Branding is for cows. People want to hear your story! And if you’re not telling stories, people won’t connect with you. There’s a reason why US Weekly and People Magazine are so popular.

Storytelling is the by far the best form of marketing. The thing that’s holding you back is thinking that you don’t have a story. After shooting over 2,000 interviews with clients, I know how to find the story. And everyone has a story to tell.

If you take the time to write them down your personal stories about people and big events in your life, you’ll find that you have a lot of them. How did you meet your spouse? Where did you meet your husband? What was your clients lives like before they hired you?

To master storytelling you have use a proven formula - exposition, conflict, and resolution. The best part is that you don’t even have to say anything about your business or what you do!  

Everyone has a story to tell. Listen to this week’s episode to learn my framework for telling better stories.

MM 6.1 Positive Marketing Mindset
00
2017-09-22 13:42:08 UTC 00
MM 6.1 Positive Marketing Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 5.5 Embrace Your Worst - Storytelling Mindset
14:02
2017-09-22 13:42:08 UTC 14:02
MM 5.5 Embrace Your Worst - Storytelling Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 5.4 Tell The Story to The Situation - Storytelling Mindset
07:10
2017-09-22 13:42:08 UTC 07:10
MM 5.4 Tell The Story to The Situation - Storytelling Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 5.3 Your Ideal Client Avatar - Storytelling Mindset
07:20
2017-09-22 13:42:08 UTC 07:20
MM 5.3 Your Ideal Client Avatar - Storytelling Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 5.2 Authenticity is a Lie - Storytelling Mindset
08:12
2017-09-22 13:42:08 UTC 08:12
MM 5.2 Authenticity is a Lie - Storytelling Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 5.1 Storytelling Mindset
05:45
2017-09-22 13:42:08 UTC 05:45
MM 5.1 Storytelling Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 4.5 My Industry is Different - Mindset Landmines (The Fundamental Attribution Error)
00
2017-09-22 13:42:08 UTC 00
MM 4.5 My Industry is Different - Mindset Landmines (The Fundamental Attribution Error)

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 4.4 The Curse of The Expert - Mindset Landmines
00
2017-09-22 13:42:08 UTC 00
MM 4.4 The Curse of The Expert - Mindset Landmines

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 4.3 The Yellow Pages- Mindset Landmines
00
2017-09-22 13:42:08 UTC 00
MM 4.3 The Yellow Pages- Mindset Landmines

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

The 3 Most Important Words in Sales & Marketing - TAO 034
25:56
2017-09-22 13:42:08 UTC 25:56
The 3 Most Important Words in Sales & Marketing - TAO 034

You know that sales and marketing are the lifeblood of all businesses. But if you can master these three words, you'll never have to work harder than your competitors. All relationships must have these three components to survive.

On average, consumers will do 10 Google searches for a product before purchasing. So, what does this mean for your company or product? That every piece of content must have a goal. You need to let your customers know the next thing you want them to do.

To master the three most important words in sales and marketing you need to leverage case studies, the about us section on your website, and develop a strong sales funnel.

Want to know what these three words are and how they impact your business? Listen to this week’s episode to hear more.

MM 4.2 The Advertising Mindset- Mindset Landmines
00
2017-09-22 13:42:08 UTC 00
MM 4.2 The Advertising Mindset- Mindset Landmines

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 4.1 Mindset Landmines
00
2017-09-22 13:42:08 UTC 00
MM 4.1 Mindset Landmines

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 3.4 Abundance Mindsets - Win by Losing Business
00
2017-09-22 13:42:08 UTC 00
MM 3.4 Abundance Mindsets - Win by Losing Business

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 3.3 Abundance Mindsets - Helping The Competition
00
2017-09-22 13:42:08 UTC 00
MM 3.3 Abundance Mindsets - Helping The Competition

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

Jody Layne: How to Double Your Email List with Zero Ad Spend - TAO 033
39:50
2017-09-22 13:42:08 UTC 39:50
Jody Layne: How to Double Your Email List with Zero Ad Spend - TAO 033

The words Inbound marketing, paid traffic, and sales funnels get thrown around a lot but we often overlook one our most prized possession, our warm market. If you’re not making referrals a part of your business then you’re leaving money on the table.

Jody Layne built her career in direct marketing working in the political area and for non-profits. One day, back in early 2010, she thought about referrals and word of mouth marketing and wondered why more businesses weren't focusing on referrals. So, Jody and her team tried to do one for a client. It was practically impossible to keep up with all the transactions. It took up too much time and the effort did not equal the reward. Enters Expect Referrals.

Listen and learn about the 1,000 year old marketing strategy that beats cold traffic every time and how to start implementing it as a strategy in your business.

Reading Now:

  • Leaders Eat Last by Simon Sinek

Favorite Business Book:

  • Start With Why by Simon Sinek

Mindset Principle:

  • Be a source of information versus a source of selling.

Business Advice:

  • All you need to do is be the provider of information and the customers will come.

Favorite Quote:

  • “Your one core desire should sit at the center of your intentions.” - Danielle LaPorte

Connect with today’s guest:

Jody’s website - Get 10% off when you click “share”

MM 3.2 Abundance Mindsets - Find The Perfect Match
00
2017-09-22 13:42:08 UTC 00
MM 3.2 Abundance Mindsets - Find The Perfect Match

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 3.1 Abundance Mindsets - Overview
00
2017-09-22 13:42:08 UTC 00
MM 3.1 Abundance Mindsets - Overview

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 2.5 Thomas Delauer Mindsets - The Workout Mindset
04:59
2017-09-22 13:42:08 UTC 04:59
MM 2.5 Thomas Delauer Mindsets - The Workout Mindset

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 2.4 Thomas Delauer Mindsets - Flipping The Switch
00
2017-09-22 13:42:08 UTC 00
MM 2.4 Thomas Delauer Mindsets - Flipping The Switch

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 2.3 Thomas DeLauer Mindsets - Creativity Through Focus
00
2017-09-22 13:42:08 UTC 00
MM 2.3 Thomas DeLauer Mindsets - Creativity Through Focus

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

Thomas DeLauer: Becoming The Best Version of Yourself Through Optimization - TAO 032
31:32
2017-09-22 13:42:08 UTC 31:32
Thomas DeLauer: Becoming The Best Version of Yourself Through Optimization - TAO 032

Is one dimensional thinking holding you back from success beyond the boardroom? If you’re a top-performer, it’s likely that your one-track mindset is what’s hindering growth in other areas of your life.

Thomas DeLauer faced a similar battle that most high industry performers do. He was a top recruiter in the medical industry and was making small fortune, but lost his health in the process. Everything changed when his wife was diagnosed with an auto-immune disease and his father with cancer. Since then, Thomas has done a complete 180 and turned his life around. His story landed him on the cover of some of the largest health and fitness publications in the world. Nowadays, you find him helping CEO’s and entrepreneurs do the same.

In this episode you’ll learn what it takes to not only achieve success in business, but what it takes create total life optimization.

Favorite Business Book:

Mindset Principle:

  • Everything starts with clarity

Business Advice:

  • How you feel makes and big impact on how people see you

Favorite Quote:

  • “Money doesn’t wait atop the hill. Glory doesn’t wait atop the hill. All that waits atop the hill is the top of the hill.” - Nike

Connect with today’s guest:

Thomas DeLauer’s Website

MM 2.2 Thomas DeLauer Mindsets - Embrace The Fear
00
2017-09-22 13:42:08 UTC 00
MM 2.2 Thomas DeLauer Mindsets - Embrace The Fear

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 2.1 Thomas DeLauer Mindsets - Grow by Doing
00
2017-09-22 13:42:08 UTC 00
MM 2.1 Thomas DeLauer Mindsets - Grow by Doing

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 1.4 The Marathon Mindset- Run and Walk
00
2017-09-22 13:42:08 UTC 00
MM 1.4 The Marathon Mindset- Run and Walk

Morning Marketing Mindset is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get daily training on how to improve your mindset and learning in just 5 minutes a day. 

MM 1.3 The Marathon Mindset- Support
00
2017-09-22 13:42:08 UTC 00
MM 1.3 The Marathon Mindset- Support

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day. 

MM 1.2 The Marathon Mindset - Embrace Discomfort
00
2017-09-22 13:42:08 UTC 00
MM 1.2 The Marathon Mindset - Embrace Discomfort

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day. 

Ryan Deiss Founder of Digital Marketer : The Danger of Logical Lies and 80 Percent Projects - TAO 031
30:00
2017-09-22 13:42:08 UTC 30:00
Ryan Deiss Founder of Digital Marketer : The Danger of Logical Lies and 80 Percent Projects - TAO 031

If you had the opportunity to sit down with one of the top small business marketers, what would you ask? What questions would you have on growth, conversions and traffic?

Ryan Deiss is the co-founder and CEO of DigitalMarketer.com. In the past 12 years he’s invested over $50 million into marketing test, sent over a billion emails between himself and his team, created a Forbes noteworthy marketing conference, and now operates 12 successful brands across multiple industries.

Two of the biggest challenges Ryan believes facing small businesses today are logical lies and 80 percent projects. It’s likely you’re struggling with them now and don’t even realize it. In this episode Diess breaks down what they are and how to spot them in your business before the trouble arises. He also shares the mindset that has enabled Digital Marketer to become a preeminent brand.

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Your present condition doesn’t define who we are.

Business Advice:

  • Focus on the end result. If a tool doesn’t work, abandon it.

Favorite Quote:

  • “Do we know that to be true or do we believe that to be true.” - Ryan Deiss

Connect with today’s guest:

DigitalMarketer.com - Ryan’s website  

Ryan’s Twitter

MM 1.1 The Marathon Mindset- Small Steps
00
2017-09-22 13:42:08 UTC 00
MM 1.1 The Marathon Mindset- Small Steps

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day. 

5 Minutes Every Morning to Marketing Mindset Mastery
00
2017-09-22 13:42:08 UTC 00
5 Minutes Every Morning to Marketing Mindset Mastery

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day. 

I Give You Permission to Fail feat. Heather Ann Havenwood - TAO 30
38:00
2017-09-22 13:42:08 UTC 38:00
I Give You Permission to Fail feat. Heather Ann Havenwood - TAO 30

What would you do if you had permission to fail? Would you go out and create the business you’ve always wanted? Write a book?

Heather Ann Havenwood knows a thing or two when it comes to failure. Before rising to the ranks as a veteran marketer and coach, she lost it all and had to file for bankruptcy. Fast forward to present day and she's now a published author, coach, and the boss of sexy.

Hear how six words changed her life forever and what could be the one thing holding you back from success.

from success.

Reading Now:

Favorite Business Book:

 

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” - Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

From 12 Steps to 3,000 Years of Wisdom On One Decision feat. David Bayer - TAO 29
33:28
2017-09-22 13:42:08 UTC 33:28
From 12 Steps to 3,000 Years of Wisdom On One Decision feat. David Bayer - TAO 29

When most people think of success, they look at the top line: money, a thriving business and lifestyle. David Bayer was living a “successful” life by traditional measure. He founded his first company shortly after graduating from Columbia University at the ripe age of 21. Three years later he was leading the online division for world a class Italian motorcycle company. By 30, David was starting his second business and raising millions from venture capital funds. In 2009 his life took a dramatic turn when David found himself in a 12 step program battling addiction. Through it all, David gained a newfound awareness for living more powerfully. In this episode David shares insights from his remarkable journey, discovery and study of major teachings and topics spanning 3,000 years across science, philosophy, religion, spirituality, metaphysics, and neuroscience. And if that’s not enough, you’ll learn exactly why deciding is more important than the how-to.

 

Reading Now:

Awakening the Buddha Within: Tibetan Wisdom for the Western World | by Lama Surya Das

 

Favorite Business Book:

The Power of Decision: A Step-By-Step Program to Overcome Indecision and Live Without Failure Forever by Raymond Charles Barker

 

Mindset Principle:

Focus on living in a beautiful state that’s not dictated by external circumstances

 

Business Advice:

If you're driven by significant and success vs. contribution and growth, it’s going to be very hard to get people to rally around your cause.

 

Favorite Quote:

“Human beings have such an extraordinary ability to introduce unintelligence into a supremely intelligent system” - Raymond Charles Barker

 

“Until one is committed, there’s hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then God moves too. All sorts of things occur to help one that would never otherwise have occured. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” -  W. H. Murray from The Scottish Himalayan Expedition

 

Connect with today’s guest:

David’s website

David’s Facebook

Beating Hard Times with Hard Work and Focus feat. Lindsey Anderson - TAO 28
37:29
2017-09-22 13:42:08 UTC 37:29
Beating Hard Times with Hard Work and Focus feat. Lindsey Anderson - TAO 28

In 2008 Lindsey Anderson owed $100,000 in back takes to the IRS, was being sued, and had tons of overhead from running a large office with multiple employees. After hitting the reset button she was able to create a successful business and regain her financial footing. In this episode Lindsey shares how joining a mastermind, hiring a business coach and hard work allowed her overcome hard times.

Reading Now:

  • Decide: The Ultimate Success Trigger | by Jim Palmer

Mindset Principle:

  • Don’t expect immediate results

Business Advice:

  • Join a mastermind and get a coach

Favorite Quote:

  • “You are the average of the five people you spend the most time with.” - Jim Rohn

Connect with today’s guest:

 

How to Create Winning Partnerships in Business feat. Chad Kirby - TAO 27
31:25
2017-09-22 13:42:08 UTC 31:25
How to Create Winning Partnerships in Business feat. Chad Kirby - TAO 27

What does LeBron James and Michael Jordan have in common? They’re the pros taking the shots day in and day out. But how do you get them on your team? Word class speaker and Sr. Director of Partnership Development at Infusionsoft, Chad Kirby, joins us for a conversation on creating winning partnerships and mindset. In this episode you will learn how to serve your first clients and what it takes to win the game.

Reading Now:

  • Uncontainable by Kip Tindell

Favorite Business Book:

  • Good Leaders Ask Great Questions by John C. Maxwell

Mindset Principle:

  • Function strategically, not opportunistically

Business Advice:

  • Clearly define your value and who benefits from exactly what you do

Favorite Quote:

  • “Life is to be enjoyed, not endured.” - Gordon B. Hinckley

The Power of .25 cents to Quit Your Job and Change the World Without Internet Marketing feat. Matt Miller - TAO 26
36:12
2017-09-22 13:42:08 UTC 36:12
The Power of .25 cents to Quit Your Job and Change the World Without Internet Marketing feat. Matt Miller - TAO 26

Former Air Force fighter pilot quits his job and moves to rural Texas to operate a vending machine business. That’s not a sexy start to the story, but it’s changed Matt Miller’s life, his family’s life and the life of many others. In this episode you will learn how it all started with a quarter and grew into a business of impact.

Reading Now:

  • Miracle Morning by Hal Elrod
  • Mindset by

Favorite Business Book:

  • Rich Dad, Poor Dad by Robert Kiyosaki

Mindset Principle:

Start thinking bigger

Business Advice:

Hire a business coach

Favorite Quote:

“You can have everything in life you want if you will just help enough people get what they want.” - Zig Ziglar

Recommended Resources:

Live Your Dreams: Top 10 Reasons Why You Need To Start a Vending Business

Creating Your Dream Job feat. Jim Palmer - TAO 25
40:24
2017-09-22 13:42:08 UTC 40:24
Creating Your Dream Job feat. Jim Palmer - TAO 25

If you could create your dream business, what would it be? How would you overcome the indecision to get started? How would you impact the world after hitting your goals?

Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is know internationally known  as “The Newsletter Guru” and has authored several books, most recently decide. Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson.

Listen and learn how to overcome indecision, create your dream business and give back to others. Visit http://www.IanGarlic.com for more info. 

How to Grow & Manage Your Sales Team feat. Butch Bellah - TAO 24
33:05
2017-09-22 13:42:08 UTC 33:05
How to Grow & Manage Your Sales Team feat. Butch Bellah - TAO 24

Whether you like it or not, we’re always selling. We sold our parents on getting us our first car, we sold our spouses on marriage, and throughout our career to get jobs and promotions.

Butch Bellah spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35 million to $250 million before acquiring the company as a minority shareholder with a business partner. As former stand-up comedian with more than 25 years of hands on business experience in the trenches, Butch has a knack for helping others improve their salesmanship skills. He’s the author of The Ten Essentials of Sales Superstars: Plugging Into The Power of 10 and more recently, Sales Management for Dummies.

Listen and learn why sales training and management are the key to every business. And how why the best salespeople aren’t always the best managers. Visit http://www.IanGarlic.com for more info. 

How to Identify Your Ideal Client feat. Liz O’Donnell - TAO 023
36:09
2017-09-22 13:42:08 UTC 36:09
How to Identify Your Ideal Client feat. Liz O’Donnell - TAO 023

In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs.

Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern.

Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve, how to create buyer personas and remain relevant in your industry. Visit http://www.IanGarlic.com for more info. 

Why You Need to Be in Masterminds feat. Aaron Walker - TAO 22
34:52
2017-09-22 13:42:08 UTC 34:52
Why You Need to Be in Masterminds feat. Aaron Walker - TAO 22

One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want.

With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker knows a thing or two when it comes to living a fulfilling life. He started his first business at 18 years and sold it nine years later to a Fortune 500 company. One of Aaron’s fundamental beliefs in his ability to achieve success is surrounding yourself around the right people. For more than a decade he’s ran a weekly mastermind group with Dave Ramsey, Dan Miller and Ken Abraham.

Listen and learn the fundamentals and guiding principles that have allowed Aaron to reach a level of success that few people have achieved in a lifetime. Visit IanGarlic.com for more info. 

How to Build an Agency feat. Jason Swenk - TAO 21
29:51
2017-09-22 13:42:08 UTC 29:51
How to Build an Agency feat. Jason Swenk - TAO 21

What does it take to create and build a powerhouse agency?

Today’s guests has formerly worked with clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. I wasn’t until Jason Swenk hit the $1 million mark that he understood the importance of clarity and systems. And he’s now on a mission to help other agency owners from making the same mistake. His passion and drive is to be the #1 resource for agency owners.  

If you’re running a digital agency or plan to in the future, this episode is a must! Learn exactly what you need to achieve predictable success and build the business you want to build. To learn more visit: www.IanGarlic.com and www.yourauthenticweb.com

The Power of Public Speaking feat. Genero Crenshaw - TAO 020
26:38
2017-09-22 13:42:08 UTC 26:38
The Power of Public Speaking feat. Genero Crenshaw - TAO 020

Are you harnessing the power of public speaking in your business?

Are you leveraging it to win the attention customers and influence purchasing decisions?

In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered. Genero has worked with high-level executives, trained in Marshall Goldsmith's program and received a Master's Degree in Psychology.  

He turned his life around after spending 10 years in prison. During his incarceration he was mentored by Michael Milken (an 80’s Wall Street icon). It was here the Genero spent 18 months having lunch with Milken and getting a Wall Street education. Genero eventually would go on to build a multi-million dollar business.

Over the years Genero has honed his public speaking and communication skills. Now he trains others to do the same. Listen and learn how you can use speaking in your business to change lives and create influence. Visit http://www.IanGarlic.com and http://www.yourauthenticweb.com for more great marketing insights. 

Cultivating The Right Mindset -TAO 19
24:06
2017-09-22 13:42:08 UTC 24:06
Cultivating The Right Mindset -TAO 19

How important is cultivating the right mindset?

 

In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.

 

Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.  

 

When it comes to marketing we have to look at the complete picture. We have to account for things like human evolution and fundamental attribution error. These just a few of the challenges that we face.

In this episode I’ll explain the steps you can start taking to cultivate the right mindset in your marketing, life and business. Visit www.iangarlic.com/taomindset for a special gift created just for you.

My Number One Stock Tip - TAO 018
19:43
2017-09-22 13:42:08 UTC 19:43
My Number One Stock Tip - TAO 018

I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.

 

My biggest take away was that the most successful traders are mathematics. The news you see in the market is already old news. No matter how much time you spend learning about these companies, you don’t know.

 

There are marketing pressures that we can’t even talk about like entropy. Nassim Taleb is one of the most successful traders and author of The Black Swan. The premise is that there are unforeseen circumstances that we can not predict like Hurricane Katrina and 9/11.

 

So what should you invest in? Where should you put your hard earned cash to protect yourself against unstable market conditions?

In this episode I share the my #1 investment strategy that will always guarantee ROI. This strategy works so well that it doesn’t need a disclaimer.

How To Create An Online Course feat. Megan Harrison - TAO 017
28:19
2017-09-22 13:42:08 UTC 28:19
How To Create An Online Course feat. Megan Harrison - TAO 017

Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.

You can leverage your expertise so you’re not trading time for money.

In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entrepreneurs transforms their expertise into profitable online courses.

Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.

Listen to this episode to learn the three pillars of creating an online course.

The Second Most Used Search Engine - TAO 016
18:21
2017-09-22 13:42:08 UTC 18:21
The Second Most Used Search Engine - TAO 016

Are taking advantage of the second most used search engine?

In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. 

When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.

I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.

Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?

Listen to this episode to learn 12 ways you can start using video to impact your business today. 

Play with a Purpose feat. Sharon Fisher - TAO 15
57:00
2017-09-22 13:42:08 UTC 57:00
Play with a Purpose feat. Sharon Fisher - TAO 15

Events are no longer just events, they  have the ability to give your business a distant advantage. 

Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.

Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode.

Your Marketing Graveyard - TAO 014
18:12
2017-09-22 13:42:08 UTC 18:12
Your Marketing Graveyard - TAO 014

In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.

We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros.

You might be asking yourself, “Why not focus on what’s working right now?”

We’ll if you're anything like me, you have a tendency to leave things that didn't work. How can we expect to improve our results without learning from our mistakes? Perhaps it was bad timing or a “features” pitch?

That’s exactly why you need to listen.

What if you could improve your marketing by 1 percent or find a new client today?

Take a few minutes. Listen and see how you can improve your business by visiting your marketing graveyard.

 

Best Practices Are for the Average - TAO 013
32:05
2017-09-22 13:42:08 UTC 32:05
Best Practices Are for the Average - TAO 013

Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win.

We will talk about Simon Sinek’s “Leaders Eat Last” and Grant Cardone’s “The 10x Rule”.

Listen why “Best Practices” produce average results, and how to counteract those average results with “Only Practices” The number one criteria for success will not only help you dominate your competition. This “Only Practice” takes you to the point where you have no competition, like Google and Facebook.

You might say “I am a... [Insert your small business], I can’t be like Facebook” That’s the mindset that leads to average results.

If you want average results don’t listen to this podcast, and really don’t take the actions at the end of the podcast.

I expect you want to 10x your business and be a market dominator, then take this “Only Practice” and make it your mantra.

Building a Legacy feat. Damien Rufus - TAO 012
25:33
2017-09-22 13:42:08 UTC 25:33
Building a Legacy feat. Damien Rufus - TAO 012

Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.

 

Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the importance of split testing and hiring a consultant to improve results.

He tells a remarkable story on how inbound marketing is changing lives, and why he's building a legacy with his partners.

Inbound for Ecommerce feat. Tom Schwab - TAO 011
32:51
2017-09-22 13:42:08 UTC 32:51
Inbound for Ecommerce feat. Tom Schwab - TAO 011

Tom is a former nuclear engineer, owns a medical supply company and at the forefront of taking businesses to the next level on the web.

Tom talks about the secret to a great online marketing strategy (it's not what you think). He also talks about why he is switching the name of his company. 

If you are thinking about getting started in inbound marketing, or want to hear how Tom made seven figures doing it, listen to this show.

The Number One Thing - TAO 010
18:34
2017-09-22 13:42:08 UTC 18:34
The Number One Thing - TAO 010

What’s The Number One Thing every business owner wishes they started doing sooner? Here's a hint: This tool has a greater impact than paid adverting and speaks to your customers.

In this episode Ian discusses the most important tool in your arsenal and five ways to start using it today for immediate results. 

What is Inbound Marketing - TAO 009
22:18
2017-09-22 13:42:08 UTC 22:18
What is Inbound Marketing - TAO 009

Inbound Marketing is not an optional component of your business, it is your business.

In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results. Visit www.IanGarlic.com for more info.

Kill this mindset to double your business - TAO 008
20:45
2017-09-22 13:42:08 UTC 20:45
Kill this mindset to double your business - TAO 008

Want to double your business? There is one thing you need to stop doing.

Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and how to overcome this obstacle to clear the path to incredible success.

4 Simple SEO Fundamentals that hold the keys to your Internet Empire - TAO 007
27:54
2017-09-22 13:42:08 UTC 27:54
4 Simple SEO Fundamentals that hold the keys to your Internet Empire - TAO 007

Here are the 4 simple, powerful secrets to SEO and the keys to changing the world. The key to successful online marketing of any business, or anything else, is mastering the fundamentals. In this episode Ian explains the four fundamentals of building your online empire, or simply getting more clients or patients. Master the simple and small to achieve great things! Visit http://www.IanGarlic.com for more info

Brand If You Don’t, Brand If You Do feat. Kim Bordonaro - TAO 006
33:39
2017-09-22 13:42:08 UTC 33:39
Brand If You Don’t, Brand If You Do feat. Kim Bordonaro - TAO 006

Kimberly Bordonaro of Brandspiration was named one of the top 5 personal brand experts by Huffington Post. She shares a heartfelt story of leaving behind two blossoming careers to care for her family, overcoming lupus, and being open to going with the flow of life. Kim also gives us some tips on how create an impactful personal brand and why we need to think about it as a party. Visit www.IanGarlic.com for more info. 

The Art of The Hustle feat. Los Silva - TAO 005
47:30
2017-09-22 13:42:08 UTC 47:30
The Art of The Hustle feat. Los Silva - TAO 005

Los Silva is the co-founder of Build Grow Scale, a digital marketing and education company that helps entrepreneurs build, grow and scale their businesses. Los shares his story of hustling up from the bottom, never having a real job, and making a name for himself in Internet Marketing by embracing his fears. He also gives some tidbits on how to close big deals and authentically grow relationships. Visit www.IanGarlic.com for more info.

Mary K. Wimsett, Florida Adoption Attorney on Finalizing the first Gay Couple adoption in North Florida and how Inbound Marketing is changing lives - TAO 004
36:13
2017-09-22 13:42:08 UTC 36:13
Mary K. Wimsett, Florida Adoption Attorney on Finalizing the first Gay Couple adoption in North Florida and how Inbound Marketing is changing lives - TAO 004

Florida Attorney Mary K. Wimsett finalized the first Same Sex Adoption in her district in Florida this week. On this special episode we discuss it and how inbound marketing has enabled her to changes the lives of many families.

In this episode Mary K. Wimsett: 

  • Discuss how marketing and law is helping Florida's foster children
  • Defines Inbound Marketing without knowing the definition (Wait for it!)
  • Shares her secrets on social media marketing for lawyers
  • Discusses how social media marketing empowers change
  • Tells us why poor websites reflect on an attorney's image

This episode is a bit of a tearjerker and has a strong social message. This podcast also full of powerful marketing action items for those that barely know how to turn on the computer.

Failure Is a Trickster feat. Cory Snyder - TAO 003
18:57
2017-09-22 13:42:08 UTC 18:57
Failure Is a Trickster feat. Cory Snyder - TAO 003

Cory Snyder from Infusionsoft has helped hundreds of businesses succeed using inbound marketing. His action tips about preparedness, and playing to your strengths can help you, Cory also talks about how he uses audible to improve himself everyday. Visit www.IanGarlic.com for more info. 

Give Past The Pain - TAO 002
25:28
2017-09-22 13:42:08 UTC 25:28
Give Past The Pain - TAO 002

Creating a business and marketing it can be painful for many reasons. The key to pushing past the pain and to stand out is to be giving. Be inspired to give your knowledge and your story, understand the Philosophy of why you need to be gracious in your marketing and take Actions you can take to give past the pain. Reach deeper levels of success through generous marketing in this episode of The Tao of Inbound. Visit www.IanGarlic.com for more info. 

Marketing Like Water - TAO 001
26:06
2017-09-22 13:42:08 UTC 26:06
Marketing Like Water - TAO 001

Whether you want to change your life, your business or your world you need marketing. Marketing, especially Inbound Marketing needs to be fluid. Marketing like water worked for Rosa Parks and JK Rowling and can work for you.

Not Knowing - TAO 000
30:52
2017-09-22 13:42:08 UTC 30:52
Not Knowing - TAO 000

Not knowing is not an excuse not to improve your live and your business through marketing. In fact, you should strive to understand "not knowing" as a marketing tactic.